NL2008085C2 - Method for displaying websites. - Google Patents

Method for displaying websites. Download PDF

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Publication number
NL2008085C2
NL2008085C2 NL2008085A NL2008085A NL2008085C2 NL 2008085 C2 NL2008085 C2 NL 2008085C2 NL 2008085 A NL2008085 A NL 2008085A NL 2008085 A NL2008085 A NL 2008085A NL 2008085 C2 NL2008085 C2 NL 2008085C2
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Netherlands
Prior art keywords
user
server
website
data
interaction data
Prior art date
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NL2008085A
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Dutch (nl)
Inventor
Agnes Elizabeth Catharina Maria Brouwers
Cornelis Wilhelmus Maria Pijnenburg
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Weight A Moment B V
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Priority to NL2008085A priority Critical patent/NL2008085C2/en
Priority to PCT/NL2013/050004 priority patent/WO2013103302A1/en
Application granted granted Critical
Publication of NL2008085C2 publication Critical patent/NL2008085C2/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Information Transfer Between Computers (AREA)

Description

Method for displaying websites
The invention concerns a method for displaying one or more webpages of a website in a client-server architecture.
5 A client-server architecture involves multiple clients connected to a central server. In general a client is client terminal display, such as a mobile phone, tablet, notebook or desktop computer. Such client is by wire, wireless or by a combination thereof, directly or indirectly, by 10 several other servers, connected to the central server. For instance in an internet environment the person or user operating a client terminal may, for instance with help of a browser, access the central server and request certain services. The central server will return certain data which 15 are displayed at the client terminal display. The returned data are in general displayed as a website consisting of one or more webpages. This method of displaying webpages is fairly rigid. Every person will have the same webpage displayed. The webpages are therefore designed for an average person that may 20 be interested in the website. Accordingly such person will not obtain information that is tailored to his personal circumstances, mood, and mental stage and the owner of the website is not able to tune the website to the specific circumstances of interested persons. The 25 information that the owner wishes to provide to the interested person is therefore in general suboptimal, restricted and not presented in a way that it will be optimal attractive or convincing for all users.
The present invention intends to solve one or more of 30 the problems of the prior art as described above, and it is in particular an objective of the invention to provide a method to display a website that may be adapted to a person interested in that website and to the circumstances of such interested person.
35 The method according to the invention is characterized by one or several of the appended claims.
According to a first aspect of the invention the method for displaying one or more webpages of a website in a client-server architecture comprises the steps of a)displaying 2 an interactive webpage of the website on a client terminal display, b)receiving interaction data of a (virtual) operator of the interactive webpage, c)forwarding the interaction data to the server, d)selecting the appropriate configuration of 5 the one or more webpages of a website out of a collection of available webpages, and e)displaying the one or more webpages of the website in the selected appropriate configuration on the client terminal display. Accordingly the method according to the invention provides for an interactive website. The 10 operator of the client terminal may enter data, for instance according one or more questionnaires, which are forwarded to a server. On basis of the interaction data the appropriate configuration of a website or webpage is selected out of a collection of available webpages. The webpage is then 15 displayed at the client terminal display. In this way the operator or user of the client terminal may, consciously or unconsciously, influence what and how information is displayed. The owner of the website is now in a position to provide the requested information in an attractive, optimal 20 configuration that is convincing to the operator (user).
In a further aspect of the invention the interaction data, entered by the operator, are personalized. By entering personal information a webpage may be further tuned to the personality of the operator. Such personalized data may 25 comprise personal preferences and/or personality characteristics of the operator. In this way the collection of webpages, available at the server or made available to the server, may comprise a large number of webpages specifically tuned to a spectrum of personal preferences and/or personality 30 traits. On basis of the interaction data the preference and/or the personality traits of the operator are determined and a selection is made out of the collection of webpage configurations.
According to the invention the steps of receiving 35 interaction data may include a)displaying a questionnaire of one or more questions, and b)recording the one or more answers of the questionnaire and/or c)recording technical data available from the user which may include cookies, geographic 3 data and server data. In this way the operator may be questioned about several aspects concerning his preferences and/or personality in order to obtain an elaborate picture.
For the personality assessment suitable psychology tools may 5 be applied such as the 'big five factors' assessment, also called the 'five factor module', which is a generally accepted tool to describe human personality.
In a further embodiment of the invention the step of selecting appropriate configuration of the one or more 10 webpages of a website includes a)categorizing the one or more answers of the questionnaire and b)selecting the appropriate configuration of one or more of the webpages out of a categorized collection of configurations on basis of the determined category. The combinations of answers are 15 categorized and on basis of this category the most suitable webpage is selected out of a collection that is categorized in relation to the categories of possible combinations of answers .
According to the invention the interaction data may 20 include the login data of a specific operator, which login data may be linked by the server to stored interaction data of such specific operator, and, when logging in, the appropriate configuration may be selected on basis of the linked stored interaction data. More specific the login data may be linked 25 to a users profile stored at the server. In this way an operator who has already registered will obtain the appropriate configuration of the webpage immediately after login. Also the users profile may become available for the operator.
30 In a further aspect of the invention the collection of available websites comprises websites that differ in their combination of several variables such as, but not limited to, content, content density, layout, color, font, background music, films, adjusted clothing and behavior of actors and 35 atmosphere. By providing more or less custom-made content, the information is provided in an optimal way for a specific user with certain preferences and/or a specific personality. From a psychological viewpoint, transfer of this information to the 4 operator is further enhanced by adapting the website design to the specific personality of the operator. Such design may for instance be reflected in content density, layout, color, font, background music, films, adjusted clothing and behavior of and 5 atmosphere. A younger person may for instance prefer a different color setting and type of music than an older person. Also the circumstances may be reflected in the webpage. For instance the color setting and music may differ for a morning and night application of the webpage. The method 10 of the invention makes it possible to have the webpages of the collection of available webpages adapted in response.to the users profile and/or further interactive input by the operator. In this way the operator may influence some of the settings of the webpage as initially provided to the operator. 15 Such new configuration may be stored in the collection and may, for instance on a self-learning basis, also made available to other users if such configuration seems appropriate for a specific subgroup of users.
According to the invention, in response to the users 20 profile and/or to the interaction data and/or to further interactive input by the operator, the server may select adaptive information out of a collection of adaptive information available to the server, and forward the adaptive information to a client terminal display. In this way the 25 content of a webpage may be adaptively extended with additional information. Such additional information may be stored in a collection of adaptive information. Forwarding such additional information may be triggered by a certain setting in the users profile, by interaction data or further 30 interactive input by the operator, simply said on request of the operator/user. The adaptive information may be integrated in the webpage in form of text, pictures, diagrams and in any other suitable form. In particular the adaptive information may come as an avatar. Such avatar may optimally reflect, in a 35 graphical way, the personal characteristics and circumstances of the operator/user. The adaptive information may also be training tools such as (serious) games, games that train certain skills of the operator (user). In a further aspect of 5 the invention the adaptive information is forwarded to a client terminal by a message service, such as e-mail.
The various aspects of the invention will now be described in more detail and will be elucidated, by way of 5 example only, with reference to the accompanying drawing which shows in figure 1, a flow diagram of an example client-server architecture, operated according to the method of the invention.
In figure 1 the client terminal 1, which may for 10 instance be a smartphone, a tablet, a notebook or a desktop computer, is connected to a main server 5. Such connection may be wired, wireless or a combination thereof. The connection may be direct or indirect via one or more servers. In an internet environment normally several servers are involved. An 15 operator of the client terminal 1 may contact the server 5, for instance by internet and may request information from the server 5, for instance information from a certain website. The homepage 2 of that website will be displayed on the client terminal display. According to the invention the website will 20 request the operator to register 3. In order to have the operator registered the website will display a questionnaire 4. The questionnaire is composed such that the personality of the operator or at least the category of personality of the operator may be determined. Such questionnaire may for 25 instance be based on the psychology tools such as 'big five factors' also known as 'five factor model'. After the operator has answered all questions, by entering the answers at the client terminal 1, the answers are forwarded to server 5. Server 5 is provided with personality assessment software 6 30 that assesses the personality of the operator or at least the category of personality of the operator. The software may also run on a remote server with which server 5 is connected. The assessment results of the personality assessment software 6 are then entered to a collection of webpages 7 at the server 35 7. Also this collection of webpages 7 may be (partly) collected on a remote server with which server 5 is connected. The collection of websites 7 consists of websites that for instance may differ in general content, content density, 6 background, font, color, music and video content. These collection are categorized in relation to personality. Accordingly, on basis of the assessed personality, a personalized website with webpages 9 is forwarded to the 5 client terminal 1 and the operator or user is provided with a website and webpages that match optimally with his personality.
The users profile 8 of the operator will be maintained at the server 5, or alternatively on a remote 10 server with which server 5 is connected. The next time the operator approaches the website he may login and the users profile 8 will be loaded to the client terminal 1 immediately.
The server 5 also comprises a collection of adaptive information 12. Further, the server 5 may be connected to 15 external sources 13, in particular external servers, that store adaptive information. The server may, for instance dependent on certain developments in the server profile 8, add additional adaptive information to the personalized websites 9. This adaptive information may for instance be advises or 20 references/links to other website that may be of particular interest to the operator. The adaptive information may also be training tools such as (serious) games, games that train certain skills of the operator (user). If it is observed, for instance on basis of the personality characteristics of the 25 operator, that certain skills of the operator require further development, a suitable game is selected that will train the skills of the operator when playing. The operator may also self-trigger such adaptive information by putting forward to the server a request for further interactive input 11. The 30 server 5 will then select appropriate adaptive information that will then be included in the website or webpage 9 as displayed.
A practical application of the method according to the invention may for instance be a website that provides 35 information concerning obesity, that motivates users to tackle their obesity, that provides dedicated and customized training programs and that provides advice and support during the training program. Such application typically requires a high 7 degree of interaction between the user and the website. Further, it is known that each person with obesity has its own personal characteristics and circumstances that may be the reason for his or her obesity and may influence the results 5 and success of a possible training program. Moreover, there are a large number of types of diet and types of training programs. One diet or training program may be very effective for a certain person and may have no or less effect to another person. The experience is that persons with obesity and in 10 particular persons in an obesity training program observe mood swings. The effect of the advices and training program may accordingly depend on the sensitivity of approach.
A person interested in advise en training support may enter the obesity-support website. The opening webpage will 15 then provide a questionnaire to the user. Such questionnaire will typically comprise questions to determine the personality of the user. For instance the psychology tools 'big five factors' also known as 'five factor model' may be applied. Of course also additional questions may be included in the 20 questionnaire, in particular questions concerning the physical condition and the particular circumstances. The answers may be registered as an users profile and the user may be provided with a login. The next time the user enters the website, after login, all relevant information will immediately be available 25 and be used to provide the optimal settings of the website and in particular the webpages thereof. The answers of the questionnaire are applied to determine the optimal setting of a webpage. The server stores or has entrance to a collection of webpages. Each webpage is for instance available in several 30 settings. Each setting is optimal for a category of users. Based on the answers of a user, the user is assigned to a certain category and the appropriate webpage for that category will be displayed at the computer of the user, or at any other client terminal display, such as a smartphone or a tablet.
35 Such webpage may for instance differ in content. In this way only the information will be displayed that is relevant for the user. Further, the design of the website may be tuned to the user. Users are very sensitive for such design. The extent 8 to which the website is found pleasant also determines whether the user will continue application of it and whether its advices and training programs are used. For instance younger persons may perceive a website with more content, pop music, 5 video content and stronger colors as more attractive. Older persons may for instance prefer advice from a doctor, while younger persons may prefer a personal coach. Although the questionnaire will determine the user profile, the user may be enabled to adapt its users profile and accordingly the website 10 and one or more of is webpages. A webpage may also provide adaptive information. This adaptive information may be requested by the user, however may also be generated by the website itself in response to a certain occurrence. For instance, if the user notes that his or her weight loss during 15 the program is not in line with the program, he or she will ask for advice. Then such advice may be generated from a collection of additional information, such as a collection of advices. In the same occurrence the website could also generate this adaptive information itself. The advice may then 20 be added to a webpage. Alternatively, the advice may be forwarded by message services as e-mail or sms. The advice may be visualized, for instance in a diagram. In the present application the adaptive information may for instance be visualized in an avatar. Such avatar represents the user's 25 alter ego and may at an obesity website represent the body shape and the development thereof during the training program. As further example, in such obesity-support website, the adaptive information may be a (serious) game that trains certain underdeveloped skills of the operator, such as self-30 consciousness, or that promotes physical exercise.
To the person skilled in art it is obvious that the above given embodiments of the method represent only a few of the many possible variations in which method according to the invention may be executed. Therefore the embodiments given 35 here must be understood as an elucidation to the appended claims without limiting the scope of the invention. Within the protective scope numerous variations are conceivable.

Claims (15)

1. Werkwijze voor het weergeven van één of meer webpagina's van een website in een client-server architectuur, 5 waarbij de werkwijze de volgende stappen omvat: a) het weergeven van een interactieve webpagina (2,9) van de website op een beeldscherm van een Client(1), b) het ontvangen van interactie-gegevens van een 10 gebruiker van de interactieve webpagina (2,9), c) het verzenden van de interactie-gegevens naar de server (5), d) het selecteren van een geschikte configuratie van de één of meer webpagina's van de website uit een 15 collectie van beschikbare webpagina's (7), en e) het weergeven van de één of meer webpagina's van de website in de geselecteerde configuratie op het beeldscherm van de cliënt (1).A method for displaying one or more web pages of a website in a client-server architecture, the method comprising the steps of: a) displaying an interactive web page (2,9) of the website on a screen of a Client (1), b) receiving interaction data from a user of the interactive webpage (2,9), c) sending the interaction data to the server (5), d) selecting a suitable configuration of the one or more web pages of the website from a collection of available web pages (7), and e) displaying the one or more web pages of the website in the selected configuration on the screen of the client (1). 2. Werkwijze volgens conclusie 1, met het kenmerk, 20 dat de interactie-gegevens persoonlijke gegevens van de gebruiker omvatten.Method according to claim 1, characterized in that the interaction data comprises personal data of the user. 3. Werkwijze volgens conclusie 2, met het kenmerk, dat de interactie-gegevens voorkeuren van de gebruiker omvatten.Method according to claim 2, characterized in that the interaction data comprises preferences of the user. 4. Werkwijze volgens conclusie 2, met het kenmerk, dat de interactie-gegevens persoonlijkheidskenmerken van de gebruiker omvatten.Method according to claim 2, characterized in that the interaction data comprise personality characteristics of the user. 5. Werkwijze volgens één van de conclusies 1 tot en met 4, gekenmerkt door de aanvullende stappen: 30 a) het weergeven van een vragenlijst (4) met één of meer vragen, en b) het registreren van één of meer antwoorden op de vragen van de vragenlijst (4), en/of c) het registreren van technische gegevens van de 35 gebruiker zoals cookies, geografische gegevens en servergegevens.Method according to one of claims 1 to 4, characterized by the additional steps: a) displaying a questionnaire (4) with one or more questions, and b) registering one or more answers to the questions of the questionnaire (4), and / or c) registering technical data of the user such as cookies, geographical data and server data. 6. Werkwijze volgens conclusie 5, met het kenmerk dat de stap waarin de geschikte configuratie van één of meer webpagina's van de website wordt geselecteerd inhoudt a) het categoriseren van één of meer antwoorden van de vragenlijst en b) het selecteren, op basis van de vastgestelde 5 categorie, van de geschikte configuratie van één of meer van de webpagina's uit een gecategoriseerde collectie van configuraties.Method according to claim 5, characterized in that the step in which the suitable configuration of one or more web pages of the website is selected comprises a) categorizing one or more answers from the questionnaire and b) selecting, based on the determined category, of the appropriate configuration of one or more of the web pages from a categorized collection of configurations. 7. Werkwijze volgens één van de voorgaande conclusies, met het kenmerk, dat de interactie-gegevens van 10 een specifieke gebruiker worden opgeslagen op of beschikbaar worden gesteld aan de server (5).Method according to one of the preceding claims, characterized in that the interaction data of a specific user is stored on or made available to the server (5). 8. Werkwijze volgens conclusie 1, met het kenmerk, a) dat de interactie-gegevens login gegevens (10) van de specifieke gebruiker omvatten, 15 b) dat de login gegevens (10) door de server (5) worden gekoppeld aan de opgeslagen interactie-gegevens van een specifieke gebruiker, en c) dat bij het inloggen de geschikte configuratie wordt geselecteerd op basis van gekoppelde 20 interactie-gegevens.Method according to claim 1, characterized in that a) the interaction data comprises login data (10) of the specific user, b) that the login data (10) is linked by the server (5) to the stored data interaction data of a specific user, and c) that upon logging in the appropriate configuration is selected on the basis of linked interaction data. 9. Werkwijze volgens conclusie 8, met het kenmerk dat de login gegevens (10) zijn verbonden met een gebruikersprofiel (8) dat is opgeslagen op de server (5).Method according to claim 8, characterized in that the login data (10) is connected to a user profile (8) stored on the server (5). 10. Werkwijze volgens conclusie 1, met het kenmerk, 25 dat de collectie van beschikbare websites (7) websites omvat die verschillen in onderlinge combinatie van verschillende variabelen zoals, inhoud, inhoud dichtheid, lay-out, kleur, lettertype, achtergrond muziek en sfeer.10. Method according to claim 1, characterized in that the collection of available websites (7) comprises websites that differ in mutual combination of different variables such as, content, content density, layout, color, font, background music and atmosphere . 11. Werkwijze volgens één van de voorgaande 30 conclusies, met het kenmerk, dat de webpagina's van de collectie van webpagina's adaptief zijn in reactie op het gebruikersprofiel (8) en/of verdere interactieve invoer (11) door de gebruiker.11. Method according to one of the preceding claims, characterized in that the web pages of the collection of web pages are adaptive in response to the user profile (8) and / or further interactive input (11) by the user. 12. Werkwijze volgens conclusie 11, met het kenmerk, 35 dat a) in reactie op het gebruikersprofiel (8) en/of de interactie-gegevens en/of de verdere interactieve invoer (11) door de gebruiker, de server adaptieve informatie selecteert uit een collectie van adaptieve informatie (12) die beschikbaar is voor de server, en b) dat de adaptieve informatie (12) wordt verzonden 5 naar het beeldscherm van de cliënt.Method according to claim 11, characterized in that a) in response to the user profile (8) and / or the interaction data and / or the further interactive input (11) by the user, selects the server adaptive information from a collection of adaptive information (12) available for the server, and b) that the adaptive information (12) is sent to the client's display. 13. Werkwijze volgens conclusie 12, met het kenmerk dat de verzonden adaptieve informatie (12) wordt geïntegreerd in één of meer van de webpagina's (9) van de website.Method according to claim 12, characterized in that the transmitted adaptive information (12) is integrated into one or more of the web pages (9) of the website. 14. Werkwijze volgens conclusie 12 of 13, met het 10 kenmerk dat de verzonden adaptieve informatie (12) wordt gevisualiseerd, bijvoorbeeld als een avatar die de gebruiker verbeeldt.A method according to claim 12 or 13, characterized in that the transmitted adaptive information (12) is visualized, for example as an avatar representing the user. 15. Werkwijze volgens conclusie 12, met het kenmerk dat de adaptieve informatie wordt verzonden met een 15 berichtendienst, bijvoorbeeld e-mail.15. Method as claimed in claim 12, characterized in that the adaptive information is sent with a messaging service, for example e-mail.
NL2008085A 2012-01-05 2012-01-05 Method for displaying websites. NL2008085C2 (en)

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NL2008085A NL2008085C2 (en) 2012-01-05 2012-01-05 Method for displaying websites.
PCT/NL2013/050004 WO2013103302A1 (en) 2012-01-05 2013-01-07 Method for displaying websites

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Application Number Priority Date Filing Date Title
NL2008085 2012-01-05
NL2008085A NL2008085C2 (en) 2012-01-05 2012-01-05 Method for displaying websites.

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