JP3138337U - Direct mail envelope - Google Patents

Abstract

PROBLEM TO BE SOLVED: To re-use a direct mail envelope with a lottery or quiz problem as a reply postcard or envelope.
The lottery lottery number and quiz issues are posted to the envelope recipient on the front side of the front portion 2a of the envelope body 2 (front side of the envelope) and the front side of the rear portion 2b of the envelope body 2 (back side of the envelope). Make them interested. A recipient information posting section 30 for reply is provided on the front portion 2a or the rear portion 2b of the envelope body 2, and the address and name of the recipient are printed on the recipient information posting section 30 for reply. Can be used as the front side of a reply envelope or the front side of a reply postcard.
[Selection] Figure 2

Description

  The present invention relates to an envelope for direct mail in which a lottery number of a lottery ticket, a prize or a quiz with a prize is printed on the front side or the back side of the envelope.

In direct mail using an envelope, it is conventionally known to print a quiz problem on an envelope to attract the direct mail recipient and enhance the advertising effect of direct mail (see, for example, Patent Document 1). Further, a direct mail with a lottery is conventionally known (see, for example, Patent Document 2).
JP-A-7-179083 No. 3062247 Utility Model Registration Gazette

  Although advertisements for products and services of companies, etc. by direct mail are widely used, there is a high probability that they will be discarded without receiving the contents. By attaching prizes, winning lotteries and quiz questions to the envelope of direct mail, it is possible to attract the recipient's interest, expect opening, and increase the advertising effectiveness. This type of direct mail with lottery or quiz is usually accompanied by a reply postcard or envelope for the recipient to apply for the lottery or quiz. The direct mail sender can confirm the effectiveness of direct mail based on the number of returned postcards and envelopes.

However, preparing postcards and envelopes for replying separately from the direct mail advertisements consumes paper and wastes resources. In addition, the cost of direct mail becomes high. In addition, envelopes used as direct mail are discarded after opening, and become waste, which is a waste of earth resources.
An object of the present invention is to make it possible to reuse an envelope used for direct mail as a reply mail, thereby saving earth resources and enhancing the effect of direct mail.

In order to achieve the above object, the present invention posts lottery lottery numbers and quiz problems on the front side of the front portion 2a of the envelope body 2 and the front side of the rear portion 2b of the envelope body 2 so that they can be seen from the outside. An envelope for direct mail which has an interest in the recipient of the envelope due to a problem with a number or a quiz so as to increase the advertising effect, and has a slit line 26 for unfolding and opening the envelope body 2 on the envelope body 2 Providing a recipient information posting section 30 for reply on the inner surface of the front part 2a or the rear part 2b of the envelope body 2, and printing the address name of the recipient on the recipient information posting part 30 for reply, The recipient information publishing section 30 can be used as the address for the postal mail for return.
Further, the present invention is such that the reply recipient information posting section 30 is used as the address surface of the reply envelope, and the front part 2a and / or the rear part 2b of the envelope body 2 can be used as a reply envelope. is there.
Further, the present invention can open the envelope body 2 and invert the envelope body 2 front part 2a and the rear part 2b so as to create a reply envelope with the reply recipient information posting part 30 in front. It is what you did.
Further, the present invention prints a development view of a reply envelope including the reply recipient information posting portion 30 on the inner surface of the front portion 2a or the rear portion 2b of the envelope body 2, and the periphery of the development view A return envelope can be created from the front part 2a or the rear part 2b of the envelope body 2 by providing a line, opening the envelope body 2, and cutting along the slit line.
In the present invention, the reply recipient information posting section 30 is used as the address face of a reply postcard, and the front part 2a or the rear part 2b of the envelope body 2 can be used as a reply postcard.

  Since the present invention can reuse the envelope body of direct mail with lottery and quiz problems as reply mail, it is not necessary to attach a postcard or envelope for reply to the envelope of direct mail separately, postcard for reply, The cost of direct mail with envelopes can be reduced, and it can also contribute to the problem of saving global resources and improving the global environment.

Embodiments of the present invention will be described below in detail with reference to the accompanying drawings.
1 to 5 show a first embodiment of the present invention. FIG. 1 is a front view of a direct mail envelope in an unfolded state, and FIG. 2 is a rear view thereof. 3 is a rear view of the envelope for direct mail in a sealed state, FIG. 4 is a front view of a reply envelope created from the envelope for direct mail, and FIG. 5 is a rear view of the same.

The main body 2 of the envelope for direct mail shown in FIG.1 and FIG.2 is comprised from the rectangular-shaped front part 2a and the back part 2b for overlapping on this and comprising a cylinder, The front part 2a and back part The tongue pieces 4 and 6 for sealing are formed in the upper part of 2b, respectively. An address posting section 8 and a sender information posting section 10 are printed on the surface of the front portion 2a. The address posting section 8 is the same as the front side of a normal direct mail envelope, and is composed of a postal code display column, a print section clearly indicating the postage to be paid, and a space in which the address is described.

In the sender information posting section 10, the name, address, and other PR of the company providing the quiz and lottery are posted. As shown in FIG. 2, the back surface of the front portion 2a of the envelope body constitutes a first envelope inner side surface 12, and the first envelope inner side surface 12 is printed with advertisements for company services and handling products. PR publication column 14 is provided. With reference to the folded portion 16 at the boundary between the surface of the front portion 2a of the envelope body (that is, the front surface of the envelope) and the tongue piece 4, the surface of the tongue piece 4 has a predetermined interval with respect to the folded portion 16; A slit line 18 is printed above the folded portion 16.

As shown in FIG. 2, a slit line 20 is printed on the upper portion of the back surface of the front portion 2 a of the envelope body at a predetermined interval with respect to the folded portion 16 and positioned below the folded portion 16. Has been. The folded line 22 at the lower edge of the clearance line 20 and the tongue piece 6 is formed on the same extension line on the development plane of the front part 2a and the rear part 2b. On the surface of the rear part 2b of the envelope body, that is, on the back of the envelope, a quiz lottery information posting column 24 on which information on quizzes and lotteries such as crossword puzzle problems, patterns, kanji quizzes, etc. with prizes and prizes is printed Has been.

This lottery is composed of numbers, letters, pictures, and the like, and a system in which the jackpot is immediately found when opened or a lottery system at a later date is adopted. On the side and lower part of the surface of the rear portion 2b of the envelope body, slit lines 26 and 26 are printed as guide marks for scissor cutting when the envelope is opened and expanded. This slit line 26 is printed with an indication to the recipient indicating that the envelope should be cut out with scissors along the slit line. The tongue piece 6 is woven inside the envelope with the folded portion 22 at the lower edge as a reference.

The back surface of the rear part 2b of the envelope body constitutes a second envelope inner side surface 28. The second envelope inner side surface 28 includes a recipient information posting unit 30, a company PR posting column 32, and a replyer information column 34. Is printed. The responder information column 34 is provided with a respondent's name and address description column. The recipient information publishing section 30 is the same as the front side of a normal envelope, and is composed of a postal code display field, a postage-paid postage display, and an address posting section. The address posting section includes a lottery, The address and name of the agent are listed.

The envelope body 2 is folded in a predetermined direction so that the front portion 2a and the rear portion 2b overlap each other at the boundary 36, and are joined to each other in a cylindrical shape via a nori siro (not shown) to form an envelope before use. . The sender of the direct mail puts the necessary advertisement in the envelope. At this time, the tongue piece 4 is folded inward with reference to the folded-back portion 16, and is attached to the upper part of the back surface of the envelope, as shown in FIG. 3, and the envelope is sealed.

  The envelope described above is sent as a direct mail to an unspecified number of consumers. The recipient looks at the description of the quiz lottery information posting column 24 regarding the quiz and lottery on the back of the envelope, and if interested, cuts the envelope along the scribing lines 26, 26, and 18 on the back of the envelope. Cut with, open and unfold. When the envelope is cut open, the company PR posting column 14 on the inner side of the envelope is printed with company advertisements and lottery prizes, and the recipient pays attention to this information.

To apply for a quiz or lottery, enter the applicant's address name and other necessary information in the responder information field 34 printed on the inner surface 28 of the second envelope, and then the front part 2a and the rear part 2b of the envelope body. And the second envelope inner side surface 28 is the front side, and a reply envelope is created. The reply envelope is created by cutting off the upper portion of the front portion 2a of the envelope body along the slit line 20, folding the tongue piece 6 back to the opposite side, and superposing the second envelope inner side surface 28 on the front side. And the lower edge and the side edge of the rear part 2b are bonded together using glue or a bonding tool. The applicant puts a necessary letter in a reply envelope, and pastes the tongue piece 6 on the upper part of the back surface of the front portion 2a as shown in FIG.

  FIG. 6 shows a second embodiment of the present invention. An address posting section 8 and a sender information posting section 10 are printed on the surface of the front portion 2a of the envelope body. On the surface of the rear portion 2b of the envelope body, that is, the back surface of the envelope, a quiz lottery information posting column 24 in which information on quizzes and lotteries is printed is printed as in the first embodiment. As shown in FIG. 7, the second envelope inner side surface 28, which is the back surface of the rear portion 2b of the envelope body, forms a company information space in which advertisements of companies that are sponsors of direct mail are printed. .

In addition, a lottery information field 38 in which information related to a lottery is described is provided at the lower portion of the second envelope inner side surface 28. As shown in FIG. 7, a company information space 41 is provided on the upper surface of the first envelope inner side surface 12, which is the back surface of the front portion 2a of the envelope body, and a company advertisement is printed thereon. On the first envelope inner side surface 12, a reply envelope development drawing column 40 is printed taking a wide space. The reply envelope development drawing posting column 40 is configured such that a reply envelope in an unfolded state is created when the front portion 2a of the envelope body is cut along a slit line printed on the periphery thereof.

The front part of the reply envelope is printed with a recipient information posting section 30 in which information on the recipient of the lottery or quiz provider or its representative is written, and a replyer information column 34. The reply envelope is printed with a sealing tongue piece 42, nori shiro 44 and 46, and a folding boundary line 48. As shown in FIG. 6, as shown in FIG. 6, in the same way as in the first embodiment, the sealing tongue 4 formed on the upper part of the front part 2 a of the envelope body and the side part and lower part of the rear part 2 b of the envelope body 18, 26, 26 are printed, and as shown in FIG. 8, the sealed envelope is cut with scissors along these slit lines 18, 26, 26 so that the envelope can be opened and expanded. Has been.

  In the above-described configuration, the envelope body 2 is folded into two so that the front portion 2a and the rear portion 2b of the envelope body overlap each other at the boundary 36, and is joined into a tubular shape via a nori shiro. Configure the previous direct mail envelope. The direct mail sender inserts an advertisement in the envelope. After insertion of the advertising matter, the tongue piece 4 is folded and glued to the upper part of the back surface of the envelope and sealed. When a recipient of a direct mail sent using the envelope applies for a quiz or lottery posted on the back of the envelope, a reply envelope is created as follows.

First, the envelope is cut with scissors along the slit lines 26, 26, 18 on the back surface of the envelope shown in FIG. 8, and the front portion 2a and the rear portion 2b of the envelope body are developed. Next, the recipient cuts the envelope along the slit line printed on the back surface of the front portion 2a of the envelope body, and folds the cut-back reply envelope into two with reference to the folding boundary line 48. In addition, the return envelopes 44 and 46 are glued to the corresponding portions to form a reply envelope. Put a required letter in this reply envelope, seal it with a sealing tongue piece 42 and post it.

  FIG. 6 shows a third embodiment, which is characterized in that a postcard 50 for reply is printed on the back surface of the rear portion 2b of the envelope body, that is, the second envelope inner side surface 28. FIG. Other configurations are the same as those of the above-described second embodiment, and the same portions are denoted by the same reference numerals and description thereof is omitted. The reply postcard 50 has a recipient information posting section 30, a corporate advertisement posting section 52, and a replyer information column 34 printed thereon.

When the recipient of the direct mail applies for the quiz or lottery posted on the received envelope, the envelope is cut along the slit lines 26, 18 and opened, expanded, and a reply postcard 50 is returned. The required information is entered in the person information column 34. After that, the postcard 50 is cut off from the rear portion 2b of the envelope body with reference to the slit wire 54, and the postcard 50 is placed. In FIG. 10, the lower part of the slit line 54 does not need to be provided because it coincides with the slit line 26 on both sides. Moreover, you may provide the quiz lottery information posting column 24 in the surface of the front part 2a of an envelope main body in the said embodiment.

It is a front view of the state which the envelope concerning the present invention developed. It is a rear view same as the above. It is a rear view of an envelope. It is a front view of a reply envelope. It is a rear view same as the above. It is a front view of the state which the envelope which shows other embodiments of the present invention developed. It is a rear view same as the above. It is a rear view of the envelope which shows other embodiment of this invention. It is a front view of the state which the envelope which shows other embodiments of the present invention developed. It is a rear view same as the above.

Explanation of symbols

2 Main body 2a Envelope body front part 2b Envelope body rear part 4 Tongue piece 6 Tongue piece 8 Address posting part 10 Sender information posting part 12 First envelope inner side casing 14 Company PR posting column 16 Folding part 18 Kiritori line 20 Kiritori Line 22 Folding section 24 Quiz lottery information posting field 26 Kiritori line 28 Second envelope inner surface 30 Recipient information posting part 32 Company PR posting field 34 Replyer information field 36 Boundary 38 Lottery information field 40 Reply envelope expansion figure posting field 42 Tongue piece 44 for sealing Norishiro 46 Norishiro 48 Folding boundary line 50 Postcard 52 Company PR posting column 54 Kiritori line

Claims (5)

Lottery lottery numbers and quiz issues are posted on the front side of the front portion 2a of the envelope body 2 and the front side of the rear portion 2b of the envelope body 2 so that they can be seen from the outside. An envelope for direct mail that has an interest and an advertising effect, and is provided with a slit line 26 for unfolding and opening the envelope body 2 on the envelope body 2, and a front portion 2a of the envelope body 2 Alternatively, a recipient information posting unit 30 for reply is provided on the inner surface of the rear part 2b, and the name and address of the recipient are printed on the recipient information posting unit 30 for reply. An envelope for direct mail, characterized in that it can be used as a mailing address. The return recipient information posting section (30) is used as the address surface of a reply envelope, and the front part (2a) and / or the rear part (2b) of the envelope body (2) can be used as a reply envelope. 1. An envelope for direct mail according to 1. The envelope main body 2 is opened, and a front envelope 2a and a rear portion 2b are inverted so that a reply envelope can be created with the recipient information posting section 30 as a front. The envelope for direct mail according to claim 1. A development view of the return envelope including the return recipient information posting section 30 is printed on the inner surface of the front portion 2a or the rear portion 2b of the envelope body 2, and a drill line is provided around the development view, The envelope for reply can be created from the front part 2a or the rear part 2b of the envelope body 2 by opening the envelope body 2 and cutting along the slit line. Direct mail envelope. 2. The reply recipient information posting section 30 as a reply postcard address surface, and the front part 2a or the rear part 2b of the envelope body 2 can be used as a reply postcard. The envelope for direct mail described.

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