JP3122203U - Printed material for advertisement - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertising printed matter having a mailing medium which prevents leakage of entries when mailing using a postcard paper, which is a printed matter partially provided with a postcard paper.
A printed matter for advertisement 1 using a part of paper as postcard paper 3, a fold planned line 6 is displayed on a predetermined portion of the postcard paper, and a postcard body piece 7 serving as a postcard body via the fold planned line; The postcard sticking piece 8 to be pasted on the postcard is connected, and a predetermined condition is applied to a predetermined area along the upper edge of the folding side of the postcard sticking piece and a predetermined area along the lower edge. The postcard paper is coated with a peeling adhesive that adheres in a releasable manner by applying predetermined conditions on the area surface of the postcard sticking piece to which the adhesive is not applied. When the postcard paper is folded from the expected folding line and bonded with the adhesive and the peeling adhesive, a cutting machine 5 is formed for cutting out the region where the peeling adhesive is applied. .
[Selection] Figure 1

Description

  The present invention is an advertising printed matter such as a leaflet for inserting a newspaper or a pamphlet mailed by direct mail. In particular, a postcard paper is provided in the paper for use by a customer when applying for an advertising printed matter. It relates to printed materials for advertising.

Conventionally, as means for promoting sales, advertisement printed matter is distributed or mailed to customers by inserting a leaflet for insertion into a newspaper and enclosing an advertisement flyer in a direct mail.
Such printed advertisements may contain not only advertising information but also postcards and envelopes used by customers who see those advertisements to contact the advertiser. , Customers apply for personal information on their postcards and envelopes as needed.
2. Description of the Related Art As an advertisement printed matter having an envelope, an application form, and an advertisement, an advertisement printed matter in which an envelope is provided using a position portion of the sheet is already known. (For example, see Patent Document 1)

However, when personal information is written on a postcard and mailed, there is a problem that personal information may be leaked and misused.
In addition, when using envelope paper, there is a cost problem that the postage is higher than that of postcards.
Further, when the envelope is enclosed in the advertisement printed matter and mailed, the manufacturing cost and the mailing cost are increased, and there is an inconvenience that a mailing medium cannot be easily added to the advertisement printed matter.

JP 2005-319623 A

  Therefore, the present invention is an advertising printed matter in which a postcard paper is provided on a part of an advertising printed matter such as a newspaper insert flyer or a pamphlet mailed by direct mail, and the postcard paper is mailed by a customer. In this case, it is possible to provide a printed matter for advertisement having a mailing medium that prevents the entry of personal information and the like from being leaked by enabling the entry of personal information and the like to be easily concealed and mailed.

  The advertising printed matter of the present invention is an advertising printed matter using a part of a paper on which an advertisement is printed as a postcard paper, and a folding line is displayed on a predetermined part of the postcard paper, and the postcard is displayed via the folding line. A postcard body piece to be a main body and a postcard sticking piece to be pasted on the postcard are connected to each other, a predetermined area along the upper edge of the folding side of the postcard sticking piece, and a predetermined area along the lower edge. An adhesive that adheres to an area by applying a predetermined condition is applied to the area, and a peel that adheres in a releasable manner by applying a predetermined condition on a surface of the postcard sticking piece to which the adhesive is not applied The adhesive is applied, and when the postcard paper is folded from the expected folding line on the postcard paper and bonded by the adhesive and the peeling adhesive, the area portion where the peeling adhesive is applied Cut Wherein the order of cut sewing machine is formed.

  Moreover, the printed matter for advertisement according to the present invention is characterized in that the cut sewing machine is formed in a superposed portion of the postcard body piece and the postcard sticking piece which are folded and overlapped from the planned folding line.

  Furthermore, the printed matter for advertisement according to the present invention is characterized in that the adhesive and the peeling adhesive are applied to the overlapping portion of the postcard body piece and the postcard sticking piece that are folded and overlapped from the intended folding line. And

  Moreover, the printed matter for advertisement according to the present invention is characterized in that the adhesive is a pressure sensitive or rewet adhesive.

The printed matter for advertisement of the present invention is provided with a postcard paper having a postcard sticking piece on a part of the paper, a predetermined area along the upper edge of the folding side of the postcard sticking piece, and a predetermined area along the lower edge. In addition, adhesive that adheres by applying predetermined conditions is applied, and adhesive for peeling is applied to other areas, so one sheet for distribution as a leaflet for newspaper inserts or a brochure for direct mail If the customer wants to contact the advertiser, fill in the necessary information such as personal information on the postcard paper, and then conceal those entries with a postcard sticker. It is possible to send them by mail and to prevent leakage of personal information that has been entered.
Also, by cutting off the cutting machine, there is an effect that the entry part of the postcard paper can be easily separated and opened.

  In addition, the advertisement printed material of the present invention has a cut sewing machine formed on the overlapping portion of the postcard body piece and the postcard sticking piece that are folded and overlapped from the planned folding line, so the portion written on the postcard can be easily cut off from the sewing machine. There is an effect that it can be separated.

  Furthermore, since the advertising printed matter of the present invention has the adhesive and the peeling adhesive applied to the overlapped portion of the postcard body piece and the postcard sticking piece which are folded and overlapped from the intended folding line, There is an effect that it can be mailed as a postcard.

  In addition, since the adhesive applied to the paper of the present invention is a pressure-sensitive or rewet-adhesive, a coin is used when concealing the postcard entry part with a postcard sticker. There is an effect that it can be easily concealed by being rubbed and pressurized or moistened with water.

Hereinafter, a printed matter for advertisement according to an embodiment of the present invention will be described in detail based on the drawings.
FIG. 1 is a plan view of an advertisement printed matter according to an embodiment of the present invention, FIG. 2 is a plan view of a postcard paper provided in a part of the advertisement printed matter according to an embodiment of the present invention, and FIG. FIG. 4 is a plan view showing the postcard paper provided in a part of the printed matter for advertisement according to the embodiment, in which the entry items are concealed by the postcard sticker, and FIG. 4 is a printed matter for advertisement according to the embodiment of the present invention. FIG. 5 is a cross-sectional view taken along the line AA in FIG. 2 and FIG. 6 is a line BB in FIG. 3. FIG. 7 is a perspective view showing a state in which an entry portion of a postcard mailed by a postcard paper provided on a part of the printed matter for advertisement according to the embodiment of the present invention is opened.

As shown in FIG. 1, the advertising printed matter 1 according to the embodiment of the present invention is provided with a postcard paper 3 for forming a postcard on a part of one paper 2.
A folding line 4 for folding the paper 2 in the vertical direction is provided at a substantially central portion of the paper 2 in the horizontal direction, and the paper 2 is folded in two from the folding line 4 and used as a folded leaflet of a newspaper.
Desired advertisement information and the like are displayed on the front and back surfaces of the paper 2 and distributed as printed matter for advertisement.

The postcard paper 3 provided on a part of the paper 2 is formed so as to be cut off from the paper 2 by a cutting machine 5.
FIG. 2 shows the postcard paper 3 in a state separated from the cut sewing machine 5 formed on the paper 2.
On the postcard paper 3, a fold line 6 for folding a portion of about one third with respect to the longitudinal direction of the postcard paper 3 is displayed, and a portion of about two thirds divided by the fold line 6 is displayed. The postcard main body piece 7 is formed, and the remaining one third of the postcard is affixed to the upper side of the postcard main body piece 7 so as to conceal the information entered by the user of the postcard. .

As shown in FIG. 2 or FIG. 4, adhesion is performed by applying predetermined conditions to a predetermined area along the upper end edge of the postcard sticking piece 8 on the folding side and a predetermined area along the lower end edge. The adhesives 9a and 9b are applied, and a peeling adhesive 10 is applied to the entire surface excluding the areas where the adhesives 9a and 9b are applied so as to be peelable by applying predetermined conditions.
Furthermore, when the postcard sticking piece 8 is folded from the fold line 6 and overlapped with the postcard paper 3, a predetermined condition is also applied to the area of the postcard paper 3 overlapping with the area where the adhesives 9a and 9b are applied. The adhesives 11a and 11b to be bonded together are applied, and the adhesive for peeling that adheres to the region of the postcard paper 3 that overlaps the region to which the adhesive 10 for peeling is applied is detachable by applying predetermined conditions. 12 is applied.

In the postcard sticking piece 8, cut-off sewing machines 13a and 13b are formed at the boundary between the region where the adhesives 9a and 9b are applied and the region where the peeling adhesive 10 is applied. In the main body piece 7, cut-off sewing machines 14a and 14b are formed at the boundary between the area where the adhesives 11a and 11b are applied and the area where the peeling adhesive 12 is applied.
Further, in the postcard main body piece 7, a cutting sewing machine 15 is formed at the boundary between the area where the adhesive 11 and the peeling adhesive 12 are applied and the destination description partial area.

Conventionally known pressure-sensitive adhesives can be used as the adhesives 9a, 9b, 11a, and 11b to be bonded by applying predetermined conditions applied to the postcard sticking piece 8 and the postcard body piece 7.
These adhesives are preferably pressure-sensitive adhesives that are bonded by rubbing and applying pressure to the coated portion of the paper with a coin or the like, but water glue is used as the adhesives 9a, 9b, 11a, and 11b. Alternatively, the user may use a rehumidifying adhesive or the like that adheres the wet glued portion with water.

Further, the peeling adhesives 10 and 12 that are detachably bonded by applying predetermined conditions applied to the postcard sticking piece 8 and the postcard main body piece 7 are formed by using coins or the like on the part to which the adhesive of the paper is applied. A pressure-sensitive adhesive that adheres by rubbing and pressurizing is used, and an adhesive having an adhesive strength that can easily peel the sheets in a bonded state is used.
Since such a peeling adhesive may be difficult to adjust the degree of adhesive force, by applying a release agent that adjusts the adhesive force to be easily peeled on the application surface on which the adhesive is applied, A peelable adhesive state may be used.

Further, the areas where the adhesives 9a, 9b, 11a, 11b and the peeling adhesives 10, 12 are applied may not necessarily be applied to the postcard sticking piece 8 and the postcard body piece 7, as shown in FIG. If the postcard sticking piece 8 is adhered to the postcard main body piece 7, it may be applied to at least one of the postcard sticking pieces 8.
In any case, the adhesives 9a, 9b, 11a, and 11b are strongly bonded, and the peeling adhesives 10 and 12 are in a weakly bonded state in which the bonded sheets can be picked and peeled off. Any adhesive may be applied.

In the postcard main body piece 7, an area where the postcard sticking piece 8 folded from the fold line 6 is an entry portion for a postcard sender to enter personal information and the like.
In this entry portion, an entry field or the like is preliminarily printed as necessary so that it can be used for various applications and communications in relation to the advertisement information.

Next, a method for using the advertisement printed matter 1 will be described below.
First, an advertiser who performs an advertisement using the printed matter for advertisement 1 prints desired advertisement information on the front and back surfaces of the paper 2 and prints the address information on the advertiser side as a destination on the postcard body piece 7 as well. For example, it is distributed to consumers as a newspaper leaflet.
The postcard paper 3 in a part of the printed matter for advertisement 1 is such that, for example, a consumer who has received the printed matter for advertisement 1 as a postcard for requesting materials wants to request a document related to the advertisement printed on the printed matter for advertisement 1 In order to be able to use it, an instruction for using the postcard paper 3 and an assembling method for creating the postcard with the postcard paper 3 are printed in advance on a predetermined portion of the paper 2.

When a consumer requests a document using the postcard paper 3, after filling in necessary information in an entry section such as an entry field of the postcard paper 3, as shown in FIG. 3 or FIG. Folding the postcard sticking piece 8 from the fold line 6 on the upper side of the paper, overlapping the sheets, rubbing the entire surface with a coin or the like from the overlaid postcard sticking piece 8 and pressurizing the adhesive 9a, 9b, 11a, and 11b are in a strongly bonded state, and the peeling adhesives 10 and 12 are in a weakly bonded state that can be peeled off.
As a result, the postcard sheet 3 becomes a postal form that can be mailed as a postcard, is mailed to the post box, and is mailed in a state where the entry information is concealed.

  Then, the recipient who has received the postcard, as shown in FIG. 4, cuts out the postcard paper 3 from the sewing machine 15 to see the postcard entry information, and cuts the sewing machines 13a, 13b, 14a, The paper part strongly bonded from 14b is cut off, and the postcard body piece 7 and the postcard sticking piece 8 can be peeled off by pulling in the opposite direction with a finger. It is exposed so that you can see the contents of the entry information.

Accordingly, the printed matter for advertising 1 of the present invention is provided with the postcard paper 3 in a part of the paper, and the recipient of the printed matter for advertising 1 fills in the necessary information on the postcard paper 3 as necessary, Since it can be concealed with the postcard sticking piece 8 and mailed as a postcard, personal information entered in the postcard can be transmitted without being seen by a third party.
In particular, since the postcard paper 3 is provided on a part of the printed matter 1 for advertising, it is not necessary to make the postcard paper separately from the printed matter for advertising or cost, and it can be easily used as the printed matter for advertising with the postcard paper. be able to.

  Also, adhesives 9 and 11 that are bonded by applying predetermined conditions applied to the postcard sticking piece 8 and the postcard body piece 7, and peeling adhesives 10 that are bonded in a peelable manner by adding predetermined conditions, No. 12, in order to make it possible to reliably pressurize the part to be bonded by clarifying the part that the user has rubbed and pressed with a coin and informing the user of the part that has not been pressed. In addition, a color changing agent or a color developing agent that changes the color of the adhesive application portion or develops a color when pressed may be mixed into the adhesive.

It is a top view of the printed matter for advertising concerning the embodiment of the present invention. It is a top view of the postcard paper provided in a part of printed matter for advertisement concerning the embodiment of the present invention. It is a postcard paper provided in a part of printed matter for advertisement concerning the embodiment of the present invention, and is a top view showing the state where the entry was concealed with the postcard sticking piece. It is a top view which shows the state which isolate | separated a part of postcard mailed with the postcard paper provided in a part of advertisement printed matter which concerns on embodiment of this invention. It is the sectional view on the AA line of FIG. FIG. 4 is a sectional view taken along line BB in FIG. 3. It is a perspective view which shows the state which opened the entry part of the postcard mailed with the postcard paper provided in a part of advertisement printed matter which concerns on embodiment of this invention.

Explanation of symbols

1 printed matter for advertisement
2 paper
3 postcard paper
4,6 Folding line
5, 13a, 13b, 14a, 14b, 15 Cut-off sewing machine
7 Postcard body fragment
8 Postcard stickers
9a, 9b, 11a, 11b Adhesive
10,12 Peeling adhesive

Claims (4)

A printed matter for advertising that uses a part of the paper on which the advertisement is printed as postcard paper,
A post-folding line is displayed on a predetermined portion of the postcard paper, and a postcard body piece serving as a postcard body and a postcard sticking piece to be pasted on the postcard are connected via the planned folding line. Adhesive that adheres by applying a predetermined condition is applied to a predetermined area along the upper edge of the folded side of the piece and a predetermined area along the lower edge of the piece, and the adhesive of the postcard sticking piece is A peeling adhesive that adheres in a releasable manner by applying a predetermined condition is applied to the uncoated area surface, the postcard paper is folded from the planned folding line to the postcard paper, and the adhesive and the adhesive A printed matter for advertisement, wherein a cut sewing machine is formed to cut out a region portion to which the peeling adhesive is applied when bonded by a peeling adhesive.   The printed matter for advertisement according to claim 1, wherein the cut-off sewing machine is formed in a superposed portion of the postcard main body piece and the postcard sticking piece which are folded and overlapped from the planned folding line.   The said adhesive agent and the said adhesive agent for peeling are apply | coated to the superposition | polymerization part of the said postcard main body piece and the said postcard sticking piece which are folded up and overlapped from the said folding expected line, The Claim 1 or Claim 2 characterized by the above-mentioned. The printed matter for advertisement described. 4. The printed matter for advertisement according to claim 1, wherein the adhesive is a pressure-sensitive or rewet adhesive.

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