JP3112195U - Handbag - Google Patents

Abstract

The present invention provides a handbag that enables the advertising effect of information to be sustained over a wide range for a long period of time, and for a person who is interested in information to obtain more detailed information immediately without restrictions on whereabouts and time.
A hand bag 10 includes a bag 11 in which an article can be stored, a character string 14 that can be recognized as information displayed on the bag 11, and a character string 14 in the bag 11. Information code 15 associated with a website on the Internet where the detailed content of the information is disclosed, and when the information code 15 is read by a mobile terminal, the website is accessed. The detailed contents are displayed on the portable terminal.
[Selection] Figure 1

Description

  More particularly, the present invention relates to a handbag that has various information written on the handbag.

Handbags used for transferring goods by hand (hand carry) call attention of passing people during transfer. For this reason, conventionally, information has been printed on the appearance of a handbag and the handbag is used as an advertising medium.
And if information is printed on the outer surface of this handbag, the user will carry this handbag and walk around a busy place, so the information printed on its appearance will be visible to many people. The advertising effect is expected in a wide range. Furthermore, since this handbag has a high possibility of being reused, it is expected to exhibit an advertising effect for a longer period of time.

On the other hand, with recent advances in Internet-related technologies, mobile terminals (for example, mobile phones) that can easily access information databases even outdoors are becoming popular. In addition, the development of infrastructure for distributing such information data is rapidly progressing. As an example, if you distribute a flyer on which a two-dimensional barcode associated with a URL on the Internet is printed, and each person who receives it has access to the URL with their mobile terminal, It is possible to contact useful and abundant information without being limited by time (for example, Non-Patent Document 1).
Japanese Industrial Standard JIS X 0510

  However, since the handbag is of a size that does not hinder walking with one hand, the amount of information that can be written on its appearance is extremely limited. For this reason, if too much information to be transmitted to the external appearance is written, there is a problem that the visibility and design of the information are lowered and the alerting power for the information is lowered. Distributing a leaflet on which a two-dimensional barcode associated with a URL is printed also has a problem that the range in which the advertisement is transmitted is extremely limited because the necessity of using the leaflet itself is low.

  The present invention was made for the purpose of solving the above-mentioned problems, and the advertising effect of the information to be transmitted has been maintained over a wide range for a long time. It is an object to provide a handbag that can obtain information immediately without restriction on whereabouts and time.

  The present invention has been developed to achieve the above-described problems. A handbag (10) according to claim 1 is a bag (11) capable of storing articles therein, and the bag. A character string (14) that can be recognized as information that is written on the body (11), and the character string (14) that is written on the bag body (11), and the detailed contents of the information are disclosed. Information code (15) associated with a website on the Internet, and when the information code (15) is read by a portable terminal, the website is accessed and the detailed contents are It is characterized by being displayed.

  By adopting such a configuration, the handbag in which information desired to be advertised by the information sender is not discarded until the purpose of transferring the stored articles is achieved. For this reason, this information (character string) is likely to be noticed by unspecified persons, including those who actually carry the goods, and has a publicity effect over a wide range and for a long period of time. Is done. A person who is interested in this information can immediately obtain detailed information without restrictions on whereabouts and time by reading the written information code with his portable terminal. Furthermore, if a banner advertisement is posted on a website where this detailed information is disclosed, or if a link is made to the sponsor site, it is possible to receive a reward from these advertisers.

If this information (character string) and information code are large enough to be recognized even from a place away from the handbag, the information (character string) will be changed by many people. Stay on. If you are interested in this information, you can either collect the handbags yourself or go near the handbags that others have, and read them with the mobile terminal that carries the information code.
In this way, since a plurality of accesses are generated from one advertising medium (hand bag), the number of accesses to the website is improved and a high advertising effect is exhibited.

  The hand bag according to claim 2 is characterized in that the bag body is formed by fusing a resin sheet.

  With this configuration, it is possible to mass-produce handbags at low cost, and it is possible to store goods in handbags and distribute them in large quantities. It can be used to enhance the advertising effect.

  The hand bag according to claim 3 is characterized in that the information code is a two-dimensional barcode.

  With this configuration, based on the error correction function unique to two-dimensional barcodes, information codes are dirty and damaged, and errors can occur even when reading is performed with a distance between the mobile terminal and the information code. It can be kept low.

  The handbag according to claim 4 is characterized in that the mobile terminal is a mobile phone with a camera function.

  With this configuration, the information code can be read in a non-contact manner at a certain distance from the handbag. Furthermore, based on the read information code, it becomes possible to access a website on which detailed information is posted via a mobile communication network that is spread over a wide range without being limited by time or location.

  By the handbag according to the present invention, the advertising effect of information can be sustained over a wide range for a long time, and a person who is interested in information can obtain more detailed information immediately without restriction of whereabouts and time. Is provided.

Embodiments of the present invention will be described below in detail with reference to the drawings. FIG. 1 is an overall perspective view showing an outline of a handbag according to the present embodiment. 2 and 3 are diagrams showing another example of the information design printed on the appearance of the handbag.
As shown in FIG. 1, the hand bag 10 includes a bag body 11 in which an article can be stored, and a grip portion 12 for gripping the hand bag 10 through a finger. The hand bag 10 is printed with an information design 13 at a portion that is easily visible from a third party on the appearance. As shown in FIGS. 2 and 3, the information design 13 includes at least a character string 14 and an information code 15.

  The hand bag 10 shown in the present embodiment is formed by cutting a resin sheet continuously formed into a cylindrical shape by an inflation molding method or the like with a predetermined dimension, and fusing and closing the cut ends. It is molded. Such a hand bag 10 made of a resin sheet has strength, is inexpensive and can be mass-produced, and can easily and clearly print an information design 13 to be described later.

  The hand bag 10 is also used as a take-out bag for storing goods purchased at a store, rough goods distributed on the street, articles, etc., or disposable items such as a delivery bag for an event distribution. In addition, the handbag according to the present invention is not limited to such a resin sheet, and any bag can be used as long as it can store articles therein.

  The character string 14 is recognizable character information, for example, as shown in FIG. 2, information that prompts access to a website that discloses detailed information, or a sponsor name. Or related organization name. In addition, as shown in FIG. 3, the character string 14 has a specific name such as “delicious rice” such as “If you want to get delicious rice, go here now! In some cases, it is information with a message that attracts attention from a person who is interested in the theme. The character string 14 is preferably a concise and clear description so that the contents of the character string 14 can be visually recognized by a person who is slightly away from the handbag 10.

The information code 15 is provided in the vicinity of the character string 14 and is associated with a website on the Internet where the detailed contents of the information of the character string 14 are disclosed.
If the information code 15 is read by a portable terminal such as a mobile phone with a camera function, for example, the website is accessed and the detailed contents of the information are displayed on the portable terminal. In addition, it is also possible to get a reward from these advertisers by placing a banner advertisement or providing a link to a sponsor site on a website where the detailed contents of this information are disclosed.

The information code 15 may be a one-dimensional code or a two-dimensional code in which a URL (Uniform Resource Locator) of a website is recorded. In the drawing, a two-dimensional code is exemplarily shown.
Here, the one-dimensional code is displayed by arranging vertical lines in a line in parallel, and a binary value is generated by associating a portion where the vertical line exists and a portion where the vertical line does not exist with “0” and “1”. Information.
The two-dimensional code is a two-dimensional code that is displayed in a mosaic pattern with “0” and “1” corresponding to black and white alternating cells (cells). An array has binary digitized information. This two-dimensional code has an error correction function for dirt and breakage, and furthermore, since the information density is high, dot detection is reduced, so that even non-contact reading at a distance is less likely to cause errors. Have.

FIG. 4 is a flowchart showing a process in which information is advertised to the general public by the handbag 10 according to the present invention. This will be described below with reference to FIG. 4 (see FIG. 3 as appropriate).
First, the handbag 10 in which the articles are stored is distributed to people who cross the street (Step S10: “Step” is omitted hereinafter). The person who has received the hand bag 10 (hereinafter referred to as “recipient”) carries this hand in hand and carries the street (S11). Then, the information design 13 which is a part of the appearance of the hand bag 10 is visible to the public including the recipient, and the character string 14 (“A person who wants to get delicious rice” The message “Access here now!” Remains on the line of sight (S12).

  If the person who sees the character string 14 is not interested in the described message, the advertising effect of the information cannot be obtained (S13: No), but if the interest is shown, the message of the character string 14 is followed. The action should be taken (S13: Yes). That is, when the recipient is interested in this message, the information code 15 written in the handbag 10 is read by the portable terminal (mobile phone with camera function) possessed (S14). If a passerby is interested in this message, go to the place where the handbag 10 is distributed and receive the same handbag 10, or to a recipient who already has the handbag 10 The information code 15 written in the hand bag 10 is read by a portable terminal (mobile phone with a camera function) that is similarly held (S14). Then, the mobile terminal accesses a corresponding website on the Internet based on the URL information included in the information code 15, and detailed information related to the character string 14 is displayed on the mobile terminal (S15).

  Thereby, the person who showed interest in the message of the character string 14 written in the handbag 10 can immediately collect the detailed information related to it regardless of whereabouts and time. Furthermore, since the hand bag 10 is not discarded until at least the transfer of the stored articles is completed, the advertising effect of the information to be transmitted is sustained over a wide range over a long period of time.

It is a perspective view which shows the handbag which concerns on this invention. It is a front view which shows an example of the character string and information code which are written in the handbag which concerns on this invention. It is a front view which shows an example of the character string and information code which are written in the handbag which concerns on this invention. 6 is a flowchart illustrating a process for advertising information by a handbag according to the present invention.

Explanation of symbols

10 handbag 11 bag body 12 gripping part 13 information design 14 character string 15 information code

Claims (4)

A bag that can store the article therein;
A character string written on the bag and recognizable as information;
An information code associated with a website on the Internet which is written with the character string on the bag body and where the detailed content of the information is disclosed;
When the information code is read by a portable terminal, the website is accessed and the detailed contents are displayed on the portable terminal.   The hand bag according to claim 1, wherein the bag is formed by fusing a resin sheet.   The handbag according to claim 1 or 2, wherein the information code is a two-dimensional barcode.   The handbag according to any one of claims 1 to 3, wherein the mobile terminal is a mobile phone with a camera function.

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