JP3101704U - Advertising system for mobile phones - Google Patents

Abstract

A more effective advertisement system is provided.
An advertisement system for a mobile phone, comprising a web server and an advertisement server provided on the Internet, and a mobile phone network connectable to the Internet, wherein the web server makes a transition to the advertisement server. A probability calculation means for determining whether or not the advertisement server has a plurality of advertisements, wherein the advertisement server has a plurality of advertisements. It has an advertisement display means for displaying the contents in order, and displays an advertisement of the advertisement server according to the probability calculated by the probability calculation means when an access person accessing the web server from a mobile phone performs a predetermined operation. After displaying, the screen transits to the screen on the web server.
[Selection diagram] Fig. 1

Description

  The present invention relates to a system for inserting a predetermined advertisement into contents displayed by connecting to the Internet from a mobile phone.

  When using a site by connecting to a web server from a mobile phone, an advertisement may be displayed on a top screen of the site or the like. It has also been proposed to display an advertisement on a display section on the back side of a mobile phone as shown in Patent Document 1 as a prior art.

  However, the advertisement on the top screen often hinders access to the service that the customer originally wants, and also causes the content to be complicated. Further, even if an advertisement is displayed, it often takes more clicks to display detailed contents, and it may be difficult to display the advertisement directly.

JP 2003-087420 A

  The inventor of the present invention has realized that by providing a server dedicated to advertisement and using links well, it is possible to provide a system that can display more advertisements for both the consumer and the advertiser without disturbing the user. An object of the present invention is to provide a more effective advertisement system.

  The main feature of the present invention is that an advertisement server is provided in addition to the web server, and an advertisement transition means for transitioning to the advertisement server with a predetermined probability during operation of the website is provided.

  There is an effect that the contents of the advertisement can be displayed effectively without the consumer making an extra click. In addition, there is an effect that display of the contents of the original website is not hindered.

  In a normal screen movement, when a certain part of the top page in the content is clicked, a part linked to a lower page is linked to an advertisement page of an advertisement server with a predetermined probability, and then returned to the web server, so that it is possible for a user to receive the request. It is now possible to display advertisements without burden.

  FIG. 1 is a configuration diagram of an embodiment of the present invention system. The web server 20 and the advertisement server 40 are provided on the Internet 30, and these function in cooperation. The mobile phone 10 is connected to the Internet 30 via a mobile phone network 50. Although different facilities are provided for each mobile phone company at a connection portion between the mobile phone network 50 and the Internet 30, their description is omitted because they are not directly related to the present invention.

  FIG. 2 shows a top screen of a mobile phone site called “free sounding shop”. Most of the items displayed at the bottom of the top screen are clickable, and clicking on one of them links to the lower page. Here, “click” means that a part of the inverted display on the display screen of the mobile phone (a state that indicates that the item is selected is collectively referred to as “inverted display” in this specification) is selected. After confirming that the operator presses the enter button. For example, when the part of “new arrival sound” is clicked, the screen changes to a new arrival corner screen shown in FIG.

  In many cases, when the operator clicks any one of the buttons shown in FIG. 2, a transition is made to the lower page of the site as shown in FIG. 3, but in the present invention, the advertisement page on the advertisement server 40 has a predetermined probability, for example, 10%. Once, and by clicking on the portion of the advertisement page where "next" is written, the operator transits to the lower page desired by the operator. FIG. 4 or FIG. 5 shows one such advertisement page. When the user clicks on the advertisement content while displaying FIG. 4 or FIG. 5, it is possible to fly to the advertisement site of the advertisement subject.

  The advertisement server 40 has the data of the advertisement page shown in FIGS. 4 and 5 for a plurality of screens, and displays the plurality of advertisements sequentially. Also, the display can be made randomly at a probability proportional to the advertising fee paid by the advertising entity.

  The display of the advertisement page stored in the advertisement server is realized by providing a link from FIG. 2 to FIG. 3 via the advertisement server. Specifically, the description shown in Expression 1 is made to correct the html link.

  FIG. 6 is a flowchart when a click operation is performed from the top page. When there is a click from the top page, probability calculation and carrier determination (determination as to which mobile phone company is) are performed, and for example, with a probability of 10%, it is determined whether or not to pass through the advertisement page.

  Since the present invention is configured as described above, it is possible to provide an advertisement format that can surprise consumers as never before. It can be used in conjunction with conventional advertising. An easy-to-understand advertisement with graphics on the front is desirable. As a result, it is a cushion, so it is difficult to cheat. It is easy to introduce by simply modifying the html link. In addition, it is possible to meet the demands of a plurality of advertising entities.

  The present invention can also be applied to a service in which a lottery is executed for a customer to provide a prize.

FIG. 4 is a configuration diagram of an embodiment of the present invention system. The top screen of a mobile phone site called "Free Tokuya". The screen of the new arrival corner, which is an example of the lower screen. A screen showing the advertising content of the "industry's first luggage tracking function". A screen showing the advertising content of "Super easy! OK with mobile only". It is a flowchart at the time of performing the click operation from the top page.

Explanation of reference numerals

10 mobile phone 20 web server 30 internet 40 advertising server 50 mobile phone network

Claims (3)

An advertisement system for mobile phones, comprising a web server and an advertisement server provided on the Internet, and a mobile phone network connectable to the Internet,
The web server is
A probability calculation means for determining whether or not to make a transition to the ad server;
Advertisement transition means for transitioning the display screen to the advertisement content of the advertisement server when the result of the calculation by the probability calculation means is applicable,
The advertisement server has an advertisement display unit that sequentially displays a plurality of advertisement contents,
A mobile phone that transits to a screen on the web server after displaying an advertisement of the advertisement server according to a probability calculated by the probability calculating means when an access person accessing the web server from a mobile phone performs a predetermined operation. Advertising system for telephone.   2. The advertisement system for a mobile phone according to claim 1, wherein the advertisement transition unit automatically switches to a screen desired by the consumer after a predetermined length of time has elapsed since the advertisement display unit started displaying the advertisement content. An advertisement system for mobile phones, characterized in that a transition is made dynamically.   2. The advertisement system for a mobile phone according to claim 1, wherein said advertisement display means determines an appearance frequency based on a ratio determined according to a difference of an advertisement subject.

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