JP3042218U - Label structure - Google Patents

Abstract

(57) Abstract: In a label having a trademark function, there is provided a label structure capable of exerting a rendering effect by adding a specific display means to the trademark function of a label body. SOLUTION: A label structure a is a label having a trademark displayed on its surface, and a specific display sticker 6 is attached to a label main body 5 while leaving a part of the trademark in the structure of the trademark.

Description

[Detailed description of the invention]

[0001]

[Technical field to which the invention belongs]

 The present invention belongs to the fields of display, advertisement and label, and relates to the label structure of a label displaying a trademark.

[0002]

[Prior art]

 Conventionally, a label with a trademark is attached to the surface of sake bottles, beer bottles, etc., but the label is only a trademark, and the trademark function is sufficient for general consumption. However, it is bland at certain celebrations and ceremonies.

[0003]

[Problems to be solved by the device]

 In view of the above, the present invention provides a label structure having a trademark function, in which a specific display means is added to the trademark function of the label body so as to exert a presentation effect.

[0004]

[Means for Solving the Problems]

 The label structure of the first invention is a label in which a trademark is displayed on the surface, and a specific display sticker is attached to the label body while leaving a part of the trademark in the structure of the trademark.

In the label structure of the second invention, in a label having a trademark displayed on its surface, the specific portion of the trademark is attached to the label body in the structure of the trademark, and the label body is superposed on the specific portion. It consists of a specific display printed.

[0006]

[Embodiment of the invention]

 Since the display sticker in the first invention is arbitrarily selected by the customer who purchases the product with the label attached (mainly bottled beer, the same applies below), various two-shots of the bride and groom were displayed at the wedding reception. Appropriate characters and patterns such as group names and slogans are selected at social gatherings such as meetings of objects and various groups, various displays related to the festival are selected at festivals, and a dramatic effect that enhances the atmosphere at the banquet To do. In addition, since the display in the second invention is selected by the manufacturer who sells the product to which the label is attached, it is mainly related to the age, and for example, the annual event in the sales area or the wording related to the season (pole light). Festival, New Year's Day, Midsummer, etc.) is selected, and the special part of the trademark is stripped off and sold at the time of the festival. It is put on the market in a superimposed state.

[0007]

【Example】

 To explain the present invention by way of examples, a beer bottle 1 of Kirin beer purchased by a consumer has a character 2 constituting a trademark called KIRIN BEER and a picture 3 of a kirin as a main part of the trademark, as shown in FIG. The appearance is that the label body 5 with the most squeezed 4 letters on the bottom and the quality indicator on the bottom is attached. This is shown in Figure 1 at the wedding reception banquet. It transforms, and the emotional sensations of the attendees rise. That is, the label sticker 5 is attached to the upper surface of the picture 3 of the kirin between the KIRIN BEER character 2 and the most squeezed character 4 on the label body 5 and which shows the illustration of "the heavenly world" of the newlywed couple. The content of the display sticker 6 enhances the atmosphere of the banquet hall. The label structure a configured in this manner does not simply add the display seal 6 to the label body 5 having a trademark function, but rather partially adds the trademark to the label body 5 within the structure of the trademark displayed on the label body 5. The display sticker 6 is attached and added while leaving the main part, and this brings about a production effect.

Next, the label structure b shown in FIG. 3 will be described. As shown in FIG. 4, the label main body 5 has a specific display such as “Yingchun” under the character 2 which constitutes the trademark KIRIN BEER. The words for the new year are printed, and the most squeezed letter 4 and the quality indication at the bottom are printed on the lower part. The label part 5 is a special part of the trademark. It is detachably attached between BEER and the most squeezed letters 2 and 4. Therefore, the display 7 in the label structure b is a word such as a word related to a general season or an annual event in a sales area, and in a normal sale, as shown by the virtual line in FIG. Has a regular appearance. When this is the New Year's day, Kirin's pictorial map 3 will be stripped off, and it will be drunk in the New Year's mood with the letters “Yingchun”. If various indications 7 relating to the age are prepared in this way and the specific part of the trademark is peeled off and sold in a timely manner, the effect of the production will promote the sales, and even if it is unsold, it should be within the expiration date. For example, if the specific portion is superposed on the display, it can be sold without any trouble with a trademark having a regular appearance. The structure in which the display seal 6 in the label structure a is attached to the upper surface of the display 7 from which the specific portion of the trademark has been stripped off can be very easily conceived from the present invention.

[0009]

[Effect of the invention]

 As described above, according to the present invention, since the label body displaying the trademark has additional display means that can be partially exchanged within the structure of the trademark, it is possible to produce the effect without impairing the trademark function. It has the effect of contributing to the sales promotion of alcoholic beverages.

[Submission date] April 28, 1997

[Procedure amendment 1]

[Document name to be amended] Statement

[Correction target item name] Full text

[Correction method] Change

[Correction contents] [Detailed description of the invention]

[0001]

[Technical field to which the invention belongs]

 The present invention belongs to the fields of display, advertisement and label, and relates to the label structure of a label displaying a trademark.

[0002]

[Prior art]

 Conventionally, a label with a trademark is attached to the surface of sake bottles, beer bottles, etc., but the label is only a trademark, and the trademark function is sufficient for general consumption. However, it is bland at certain celebrations and ceremonies.

[0003]

[Problems to be solved by the device]

 In view of the above, the present invention provides a label structure having a trademark function, in which a specific display means is added to the trademark function of the label body so as to exert a presentation effect.

[0004]

[Means for Solving the Problems]

 The label structure of the first invention is a label in which a trademark is displayed on the surface, and a specific display sticker is attached to the label body while leaving a part of the trademark in the structure of the trademark.

In the label structure of the second invention, in a label having a trademark displayed on its surface, the specific portion of the trademark is attached to the label body in the structure of the trademark, and the label body is superposed on the specific portion. It consists of a specific display printed.

[0006]

[Embodiment of the invention]

 Since the display sticker in the first invention is arbitrarily selected by the customer who purchases the product with the label attached (mainly bottled beer, the same applies below), various two-shots of the bride and groom were displayed at the wedding reception. Appropriate characters and patterns such as group names and slogans are selected at social gatherings such as meetings of objects and various groups, various displays related to the festival are selected at festivals, and a dramatic effect that enhances the atmosphere at the banquet To do. In addition, since the display in the second invention is selected by the manufacturer who sells the product to which the label is attached, it is mainly related to the age, and for example, the annual event in the sales area or the wording related to the season (pole light). Festival, New Year's Day, Midsummer, etc.) is selected, and the special part of the trademark is stripped off and sold at the time of the festival. It is put on the market in a superimposed state.

[0007]

【Example】

The present invention will be described with reference to an embodiment. As shown in FIG. 2, a beer bottle 1 of a specific beer purchased by a consumer has a character 2 constituting a specific trademark and a specific pictorial diagram 3 as a main part of the trademark, and It has the appearance of sticking a specific character 4 and a label body 5 with a specific quality indication on the bottom, which is transformed into attendance at the wedding reception banquet as shown in Fig. 1. The emotional excitement from the person rises. That is, the label Body 5, which is displayed seal 6 which displays an illustration of the "extremely overbearing wife" honeymoon couple the upper surface of a particular pictorial 3 between certain characters 4 and particular character 2 is adhered, The content of the display sticker 6 enhances the atmosphere of the banquet. The label structure a configured as described above does not simply add the display sticker 6 to the label body 5 having the trademark function, but rather the structure of the trademark displayed on the label body 5 partially uses the trademark structure. That is, the display sticker 6 is attached by adding the main part of the above, and the effect of production is induced by this.

Next, the label structure b shown in FIG. 3 will be explained. As shown in FIG. 4, the label main body 5 displays a new indication that is a special sign "Yosenchu" under the character 2 which constitutes a specific trademark. greet words to print, made from those without the specific quality displayed bottom with a particular character 4 downwardly, the label body specific pictorial 3 is a specific portion of the trademark specific for the 5 characters 2 And the specific character 4 are attached to the character 4 freely. Therefore, the display 7 in the label structure b is a word about a general season or an annual event in a sales area. In normal sales, a specific pictorial diagram 3 is shown as the outline of the virtual line in FIG. Has a regular appearance. When New Year's Day arrives, the specific picture 3 will be stripped off and it will be drunk in the New Year's mood along with the letters “Yoseharu”. In this way, if various kinds of display 7 relating to the age are prepared, and the specific part of the trademark is peeled off and sold in a timely manner, the sales will be promoted due to the effect of production, and even if it is unsold, it should be within the expiration date. For example, if the specific portion is superposed on the display 7 , it can be sold without any trouble with a trademark having a regular appearance. The structure in which the display seal 6 in the label structure a is attached to the upper surface of the display 7 from which the specific portion of the trademark has been stripped off can be very easily conceived from the present invention.

[0009]

[Effect of the invention]

 As described above, according to the present invention, since the label body displaying the trademark has additional display means that can be partially exchanged within the structure of the trademark, it is possible to produce the effect without impairing the trademark function. It has the effect of contributing to the sales promotion of alcoholic beverages.

[Brief description of the drawings]

FIG. 1 is a front view of a beer bottle 1 in a state where a label having a label structure a according to the present invention is used.

FIG. 2 is a front view of the beer bottle 1 with the original label attached.

FIG. 3 is a front view showing a state in which a part of a picture 3 of a kirin which is a specific portion of a trademark of the label structure b according to the present invention is turned over.

FIG. 4 is a front view of the label body 5 in the label structure b.

[Explanation of symbols]

 1 Beer bottle 2 Character 3 Pictogram 4 Character 5 Label body 6 Display sticker 7 Display a Label structure b Label structure

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[Procedure amendment]

[Submission date] April 28, 1997

[Procedure amendment 1]

[Document name to be amended] Statement

[Correction target item name] Full text

[Correction method] Change

[Correction contents]

[Document Name] Statement

[Name of device] Label structure

[Utility model registration claims]

[Brief description of the drawings]

FIG. 1 is a front view of a beer bottle 1 in a state where a label having a label structure a according to the present invention is used.

FIG. 2 is a front view of the beer bottle 1 with the original label attached.

FIG. 3 is a front view in which a specific pictorial diagram 3 which is a specific portion of a trademark of a label structure b according to the present invention is partly turned over.

FIG. 4 is a front view of the label body 5 in the label structure b.

[Explanation of symbols] 1 beer bottle 2 letters 3 pictograms 4 letters 5 label body 6 display sticker 7 display a label structure b label structure

[Procedure amendment 2]

[Document name to be amended] Drawing

[Correction target item name] All figures

[Correction method] Change

[Correction contents]

FIG.

[Fig. 2]

[Figure 3]

FIG. 4

Claims (2)

[Utility model registration claims] 1. A label having a trademark on its surface,
A label structure in which a specific display sticker is attached to the label body while leaving a part of the trademark in the structure of the trademark. 2. A label having a trademark on its surface,
A label structure in which a specific portion of the trademark is attached to a label main body in the structure of the trademark, and a specific display is printed at a position of the label main body on which the specific portion overlaps.