JP2024088222A - 施策評価装置、施策評価方法、及び施策評価プログラム - Google Patents

施策評価装置、施策評価方法、及び施策評価プログラム Download PDF

Info

Publication number
JP2024088222A
JP2024088222A JP2022203285A JP2022203285A JP2024088222A JP 2024088222 A JP2024088222 A JP 2024088222A JP 2022203285 A JP2022203285 A JP 2022203285A JP 2022203285 A JP2022203285 A JP 2022203285A JP 2024088222 A JP2024088222 A JP 2024088222A
Authority
JP
Japan
Prior art keywords
measure
data
policy evaluation
policy
evaluation device
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
JP2022203285A
Other languages
English (en)
Japanese (ja)
Other versions
JP2024088222A5 (https=
Inventor
詩苑 石川
Shion ISHIKAWA
雲青 劉
Yunqing Liu
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Rakuten Group Inc
Original Assignee
Rakuten Group Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Rakuten Group Inc filed Critical Rakuten Group Inc
Priority to JP2022203285A priority Critical patent/JP2024088222A/ja
Priority to US18/486,529 priority patent/US20240202776A1/en
Priority to EP23204884.3A priority patent/EP4390824A1/en
Publication of JP2024088222A publication Critical patent/JP2024088222A/ja
Publication of JP2024088222A5 publication Critical patent/JP2024088222A5/ja
Pending legal-status Critical Current

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N20/00—Machine learning
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0246—Traffic
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0253—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Software Systems (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Data Mining & Analysis (AREA)
  • Evolutionary Computation (AREA)
  • Medical Informatics (AREA)
  • Artificial Intelligence (AREA)
  • Computing Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Mathematical Physics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
JP2022203285A 2022-12-20 2022-12-20 施策評価装置、施策評価方法、及び施策評価プログラム Pending JP2024088222A (ja)

Priority Applications (3)

Application Number Priority Date Filing Date Title
JP2022203285A JP2024088222A (ja) 2022-12-20 2022-12-20 施策評価装置、施策評価方法、及び施策評価プログラム
US18/486,529 US20240202776A1 (en) 2022-12-20 2023-10-13 Policy evaluation device, policy evaluation method, and computer-readable medium that stores policy evaluation program
EP23204884.3A EP4390824A1 (en) 2022-12-20 2023-10-20 Policy evaluation device, policy evaluation method, and policy evaluation program

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
JP2022203285A JP2024088222A (ja) 2022-12-20 2022-12-20 施策評価装置、施策評価方法、及び施策評価プログラム

Publications (2)

Publication Number Publication Date
JP2024088222A true JP2024088222A (ja) 2024-07-02
JP2024088222A5 JP2024088222A5 (https=) 2025-11-07

Family

ID=88506937

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2022203285A Pending JP2024088222A (ja) 2022-12-20 2022-12-20 施策評価装置、施策評価方法、及び施策評価プログラム

Country Status (3)

Country Link
US (1) US20240202776A1 (https=)
EP (1) EP4390824A1 (https=)
JP (1) JP2024088222A (https=)

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10635939B2 (en) * 2018-07-06 2020-04-28 Capital One Services, Llc System, method, and computer-accessible medium for evaluating multi-dimensional synthetic data using integrated variants analysis
US20210150548A1 (en) * 2019-11-18 2021-05-20 Salesforce.Com, Inc. System for automatic segmentation and ranking of leads and referrals
JP2022032204A (ja) 2020-08-11 2022-02-25 株式会社エヌケービー 購入支援方法、購入支援装置及びコンピュータプログラム

Also Published As

Publication number Publication date
EP4390824A1 (en) 2024-06-26
US20240202776A1 (en) 2024-06-20

Similar Documents

Publication Publication Date Title
US12499467B2 (en) Predicting the effectiveness of a marketing campaign prior to deployment
Rutz et al. Zooming in on paid search ads—A consumer-level model calibrated on aggregated data
Bawa et al. Analyzing incremental sales from a direct mail coupon promotion
US10438230B2 (en) Adaptive experimentation and optimization in automated promotional testing
JP5492897B2 (ja) エンティティとカテゴリの関連付け
US20120047014A1 (en) Method and system for using email receipts for targeted advertising
US20090030801A1 (en) Permissive search intent registry
US11734711B2 (en) Systems and methods for intelligent promotion design with promotion scoring
AU2010216162A1 (en) Multichannel digital marketing platform
US11699167B2 (en) Systems and methods for intelligent promotion design with promotion selection
CN102880696A (zh) 广告放置
WO2018213019A1 (en) Systems and methods for intelligent promotion design with promotion selection
US20100100422A1 (en) Apparatus and methods for pricing guaranteed delivery contracts
Ehsani et al. Customer purchase prediction in electronic markets from clickstream data using the Oracle meta-classifier
JP5426309B2 (ja) 情報分析装置
US20210090098A1 (en) Computational Methods and Systems for Marketing Analysis
JP7164508B2 (ja) 補正された効果に基づいてアイテムを選択するプログラム、装置及び方法、並びにアイテム効果推定プログラム
Obal et al. Improving banner ad strategies through predictive modeling
Nurmi et al. Promotionrank: ranking and recommending grocery product promotions using personal shopping lists
KR101737424B1 (ko) 사용자의 구매 및 참여 가능성에 기반하여 광고를 제공하는 방법 및 서버
JP2023055138A (ja) 広告配信装置、広告配信方法、およびプログラム
JP2024088222A (ja) 施策評価装置、施策評価方法、及び施策評価プログラム
Semerádová et al. Calculation of Facebook marketing effectiveness in terms of ROI
JP7731625B1 (ja) 情報提供システム、および情報提供方法
US12488368B2 (en) Systems and methods for intelligent promotion design with promotion scoring

Legal Events

Date Code Title Description
A521 Request for written amendment filed

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20251029

A621 Written request for application examination

Free format text: JAPANESE INTERMEDIATE CODE: A621

Effective date: 20251029