JP2024080137A - Distribution device, distribution method, and distribution program - Google Patents

Abstract

[Problem] To provide a new advertising business. [Solution] The distribution device according to the present application includes a specification unit that specifies users who satisfy distribution conditions desired by an advertisement distributor, a distribution unit that distributes distribution information that the distributor desires to distribute to the users specified by the specification unit, and a provision unit that provides rewards to users who have performed at least a predetermined conversion on the distribution information distributed by the distribution unit. [Selected Figure] Figure 1

Description

The present invention relates to a distribution device, a distribution method, and a distribution program.

The number of users who engage in side jobs via the Internet has been increasing. For example, a technology has been proposed in which advertising fees are paid to a user who posted a blog when a certain conversion occurs through the blog posted by the user (see, for example, Patent Document 1).

JP 2020-177525 A

However, the conventional technology did not take into consideration the possibility of providing a new advertising business in which advertising fees are paid to users who view advertisements.

The present invention has been made in consideration of the above, and aims to provide a distribution device, a distribution method, and a distribution program that can provide a new advertising business.

To solve the above-mentioned problems and achieve the object, the distribution device according to the present invention includes an identification unit that identifies users who satisfy distribution conditions desired by an advertisement distributor, a distribution unit that distributes distribution information that the distributor desires to distribute to the users identified by the identification unit, and a provision unit that provides rewards to the users who have performed at least a predetermined conversion on the distribution information distributed by the distribution unit.

The present invention can provide a new advertising business.

FIG. 1 is a diagram illustrating an example of information processing according to an embodiment. FIG. 2 is a block diagram illustrating an example of the configuration of the information processing device according to the embodiment. FIG. 3 is a diagram illustrating an example of a user information database according to the embodiment. FIG. 4 is a diagram illustrating an example of a distribution information database according to the embodiment. FIG. 5 is a diagram illustrating an example of a registration screen for distribution information according to the embodiment. FIG. 6 is a diagram illustrating an example of an input screen for delivery conditions according to the embodiment. FIG. 7 is a flowchart illustrating an example of a processing procedure executed by the information processing apparatus according to the embodiment. FIG. 8 is a diagram showing an example of an input screen provided to a distributor. FIG. 9 is a diagram showing an example of a search screen provided to a distributor. FIG. 10 is a diagram showing an example of a bulletin board. FIG. 11 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing device according to the embodiment.

Below, a detailed description will be given of a form (hereinafter, "embodiment") for implementing the distribution device, distribution method, and distribution program according to the present application with reference to the drawings. Note that the distribution device, distribution method, and distribution program according to the present application are not limited to this embodiment. Furthermore, each embodiment can be appropriately combined as long as the processing content is not contradictory. Furthermore, the same parts in each of the following embodiments are given the same reference numerals, and duplicated explanations will be omitted.

[1. Overview of information processing]
Fig. 1 is a diagram showing an example of information processing according to the embodiment, and a distribution method according to the embodiment is executed by an information processing device 1 shown in Fig. 1. Furthermore, the information processing device 1 shown in Fig. 1 is an example of a distribution device according to the embodiment.

The information processing device 1 shown in FIG. 1 is an information processing device that operates various portal sites via the Internet, and is realized, for example, by a server device or a cloud system.

For example, the information processing device 1 operates sites that provide other services, such as a news site, a shopping site, a flea market site, a crowdfunding site, online trading, accommodation and ticket reservations, video and music distribution services, etc. The information processing device 1 also operates an electronic payment service (e.g., a QR code (registered trademark) payment service) that uses the user terminal 10. For example, on these portal sites, each user can be managed using a unified user ID.

The user terminal 10 is a terminal device that provides various services provided by the information processing device 1 to the user U. For example, the user terminal 10 provides various services provided by the information processing device 1 to the user through a web browser or various applications provided by the information processing device 1.

In recent years, the demand for side jobs has been growing against the backdrop of concerns about asset issues in old age and the collapse of the mandatory retirement system. Furthermore, in conventional advertising systems, advertising fees are paid to users who post content, such as blogs that contain advertisements, so the number of users creating content as a side job is on the rise.

On the other hand, there is a risk that a gap may emerge between users who view advertisements etc. through content such as blogs and the users targeted by advertisers. As a result, there is expected to be an increase in demand for so-called one-to-one marketing, in which advertisers directly reach out to the users they are targeting.

In light of this background, the distribution method according to the embodiment provides a new advertising business in which advertising fees are paid to users who view advertisements. For example, in the new advertising business, users can view advertisements delivered to them, thereby earning passive income, and advertisers can directly approach users who are their target demographic.

Specifically, as shown in FIG. 1, the information processing device 1 first accepts the setting of permission information from the user U through the user terminal 10 (step S1). For example, the permission information is information on the user U that the information processing device 1 has and that is permitted to be provided to advertisers. The user information also includes information on demographic attributes such as age, sex, and annual income, information on psychographic attributes such as hobbies and preferences, and information on behavioral history in various services provided by the information processing device 1. Information on behavioral history in various services includes purchase history, search history, browsing history, payment history, and location information of the user U.

Next, the information processing device 1 accepts input of delivery conditions from the advertiser (step S2). The delivery conditions are so-called targeting conditions for the advertisement, and the advertiser can input the delivery conditions, for example, through a specified input screen.

Then, the information processing device 1 performs matching based on the permission information set in step S1 and the delivery conditions input in step S2 (step S3). That is, the information processing device 1 identifies a user U whose permission information satisfies the delivery conditions. The series of processes from S1 to S3 by the information processing device 1 can also be considered as a process of selling opt-in rights to an advertiser.

After that, when the information processing device 1 accepts registration of distribution information to be distributed to users U who satisfy the distribution conditions from the advertiser (step S4), it distributes the distribution information to the user terminal 10 of the corresponding user U (step S5).

For example, the information processing device 1 distributes information as so-called DM through a messaging app, email app, or the like installed on the user terminal 10. Note that the distribution information is not limited to this. For example, the information may be distributed through banner advertisements, etc.

Then, the information processing device 1 acquires conversion information for the distribution information from the user terminal 10 (step S6). The conversion information is, for example, information regarding the presence or absence of conversion for the distribution information. For example, conversion is the presence or absence of opening of a direct mail message that constitutes the distribution information, but it may be set arbitrarily, such as access to a product page listed in the distribution information.

Then, the information processing device 1 provides a reward to the user U who has converted the distributed information (step S7). For example, the reward is paid in electronic money that can be used in the electronic payment service provided by the information processing device 1.

For example, by paying the reward in electronic money, it is possible to encourage the user U to use the electronic money economic zone provided by the information processing device 1. At this time, a portion of the reward paid to the user U is paid from the advertiser to the information processing device 1 as a commission fee.

In other words, in the new advertising business provided by the information processing device 1, users U who view advertisements (distribution information) can receive rewards, and advertisers can directly distribute advertisements to users U who meet the targeting conditions. Furthermore, the information processing device 1 can promote electronic money payments by paying rewards to users U in electronic money, thereby providing an advertising business that is valuable to each of the users U, the advertisers, and the information processing device 1.

In addition, for example, in such advertising businesses, there is a concern that users may use the service fraudulently, for example, by using fraudulently obtained accounts for the purpose of receiving rewards. For this reason, users who receive rewards may be required to participate in a flat-rate payment service such as a subscription, and may be required to verify their identity using, for example, a My Number card. In addition, for example, to prevent minors from registering, the date of birth and a bank account into which rewards are to be deposited may be required.

In this way, the distribution method according to the embodiment can provide a new advertising business by matching users U with advertisers and providing rewards to users U who receive advertisements.

For example, the information processing device 1 may pay a reward to the user U for the permission information distribution conditions as a result of the matching in step S3. In other words, the information processing device 1 may sell the opt-in right to the advertiser regardless of whether or not there is a conversion to the distribution information.

2. Example of the configuration of an information processing device
Next, a configuration example of the information processing device 1 according to the embodiment will be described with reference to Fig. 2. Fig. 2 is a block diagram showing a configuration example of the information processing device 1 according to the embodiment. As shown in Fig. 2, the information processing device 1 according to the embodiment includes a communication unit 2, a storage unit 3, and a control unit 4.

The communication unit 2 is realized, for example, by a NIC (Network Interface Card) or the like. The communication unit 2 transmits and receives information to and from an external device via a network such as various wireless communication networks, such as 4G (Generation), 5G, LTE (Long Term Evolution), WiFi (registered trademark), or a wireless LAN (Local Area Network), or various wired communication networks.

The storage unit 3 is realized, for example, by a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 3 also has a user information database 31, a permission information database 32, and a distribution information database 33.

The user information database 31 is a database that stores user information about users of various services provided by the information processing device 1. FIG. 3 is a diagram showing an example of the user information database 31 according to an embodiment.

As shown in FIG. 3, the user information database 31 according to the embodiment stores information on items such as "user ID," "account information," "purchase history," "location history," "search history," "browsing history," and "account information" in association with each other.

"User ID" is an identifier for identifying each user U. "Account information" is the account information of a user U identified by a corresponding user ID. For example, the account information includes the address to which distribution information is delivered, demographic attributes such as the user U's name, age, occupation, and address, and psychographic attributes such as hobbies and preferences.

"Purchase history" is the purchase history of products or services purchased through various services by user U, who is identified by the corresponding user ID. "Location history" is a history of user U's location information. For example, the location information is the positioning results of a positioning system (e.g., GPS) installed in the user terminal 10. Note that the location information may include, for example, location information of a store where the user terminal 10 made an electronic money payment.

"Search history" is the history of searches performed on various services by user U identified by the corresponding user ID, and "browsing history" is the history of pages viewed on various services by user U identified by the corresponding user ID.

"Account information" is information about the account of user U identified by the corresponding user ID, for example, information about an account for electronic money payment, but may also include information about user U's bank account for making deposits and withdrawals to and from the account for electronic money payment.

Returning to the explanation of FIG. 2, the permission information database 32 will be described. The permission information database 32 is a database that stores permission information for each user. For example, the permission information is information from the user information that the user has given permission to be provided to advertisers.

The distribution information database 33 is a database that stores distribution information. FIG. 4 is a diagram showing an example of the distribution information database 33 according to an embodiment. As shown in FIG. 4, the distribution information database 33 stores information on items such as "distributor ID," "distribution conditions," "distribution timing," "distribution information," "conversion," and "reward" in association with each other.

The "distributor ID" is an identifier for identifying the distributor of the distribution information, i.e., the advertiser. The "distribution conditions" are the distribution conditions (e.g., targeting conditions) specified by the distributor identified by the corresponding distributor ID.

"Delivery timing" is the delivery timing of the delivery information specified by the distributor identified by the corresponding distributor ID. For example, it is possible to set the delivery information to be delivered when a specific user takes a specific action. "Delivery information" is the content of the delivery information specified by the distributor identified by the corresponding distributor ID.

"Conversion" is the definition of a conversion specified by a distributor identified by the corresponding distributor ID, and "reward" is the reward provided to user U when the corresponding conversion occurs. When the conversion specified by the distributor is reached, the reward specified by the distributor will be paid to user U.

Returning to the explanation of FIG. 2, the control unit 4 will be described. The control unit 4 is, for example, a controller, and is realized by a CPU (Central Processing Unit), MPU (Micro Processing Unit), etc., executing various programs stored in a storage device inside the information processing device 1 using the RAM as a working area.

As shown in FIG. 2, the control unit 4 has an acquisition unit 41, a reception unit 42, an identification unit 43, a distribution unit 44, and a provision unit 45. The acquisition unit 41 acquires behavioral information of the user U in various services provided by the information processing device 1 as user information. For example, the acquisition unit 41 acquires purchase history, location history, search history, browsing history, etc. as user information and registers it in the user information database 31.

The reception unit 42 receives the setting of permission information from the user U. For example, the reception unit 42 receives the setting of permission information from the user U through a setting screen that receives the setting of permission information. The reception unit 42 receives from the user U which information to set as permission information from among user information including, for example, purchase history, location history, search history, browsing history, etc.

The permission information may also be received with a setting of the distributor (company) to which the permission information is to be provided. For example, the setting of the distributor to which the permission information is to be provided may be received on a product category basis or an industry basis. The reception unit 42 also registers the setting regarding the permission information received from the user U in the permission information database 32.

The reception unit 42 also receives various settings from the distributor. For example, the reception unit 42 receives input of distribution conditions and registration of distribution information from the distributor. For example, the reception unit 42 registers the distribution conditions and distribution information in the distribution information database 33.

For example, the distributor can input distribution conditions that specify the user's attributes, behavioral history, browsing history, purchase history, etc., and can register distribution information that specifies, for example, the content of the message to be delivered to each user, the timing of delivery, conversion, rewards, etc.

The identification unit 43 identifies users who satisfy the distribution conditions desired by the advertisement distributor. For example, the identification unit 43 refers to the user information database 31 and the permission information database 32 to identify users and permission information that satisfy the distribution conditions specified by the distributor.

The identification unit 43 identifies a user when both the user's attributes and permission information satisfy the distribution conditions. In addition, the identification unit 43 performs these processes in parallel when the distributor inputs the distribution conditions.

Now, a series of processes performed by the reception unit 42 and the identification unit 43 will be described with reference to Figs. 5 and 6. Fig. 5 is a diagram showing an example of a registration screen for distribution information according to an embodiment. Fig. 6 is a diagram showing an example of an input screen for distribution conditions according to an embodiment.

For example, as shown in FIG. 5, the reception unit 42 receives registration of distribution information from the distributor via a registration screen. For example, the registration screen allows the distributor to register a title or text as desired. For example, when the distributor finishes registering the distribution information via the registration screen, the reception unit 42 receives input of distribution conditions.

As shown in FIG. 6, on the input screen for delivery conditions, the distributor can set the condition name, conditions 1 to 3, etc. The condition name indicates the name of the delivery condition, and can be set arbitrarily by the distributor. Conditions 1 to 3 are detailed conditions of the delivery condition. The example in FIG. 6 shows a case where a condition related to date of birth (born in July) and a condition related to purchasing history (purchased golf balls within the past three months) are specified.

For example, after the distributor finishes inputting information on the input screen for distribution conditions, when the distributor selects the extraction button B1 displayed on the input screen, information regarding the distribution conditions is notified to the identification unit 43 via the reception unit 42.

The identification unit 43 refers to the user information database 31 and the permission information database 32 to identify users who satisfy the distribution conditions. The identification unit 43 then displays the number of identified users in the "Number of Applicants" field on the input screen.

This allows the distributor to know in advance the number of users who meet the input distribution conditions. Also, for example, when the distributor selects the save button B2 displayed on the input screen, the input distribution conditions are registered in the information processing device 1.

At this time, the reception unit 42 may also receive settings for step mail. For example, it is possible to set it so that new distribution information is delivered to users who have opened previous distribution information, and that previously delivered distribution information is resent to users who have not opened previous distribution information.

The identification unit 43 may also propose distribution conditions to the distributor. For example, the identification unit 43 may propose the number of applicable persons when the distribution conditions are relaxed. For example, a proposal may be made such as how many applicable persons the number of applicable persons will increase if condition 2 shown in FIG. 6 is changed from "within 3 months" to "within 5 months." In this case, the identification unit 43 may propose distribution conditions according to the number of applicable persons specified by the distributor. Note that the proposed distribution conditions may be a proposal to reduce the number of applicable persons.

The reception unit 42 may also receive settings for distribution conditions related to conversions for distribution information from a competitor. For example, settings may be made such that users who have opened or received distribution information from a competitor specified by the distributor are included in the distribution conditions, or are excluded from distribution targets.

Returning to the explanation of FIG. 2, the distribution unit 44 will be described. The distribution unit 44 distributes distribution information that the distribution source desires to be distributed to the user identified by the identification unit 43. For example, the distribution unit 44 distributes the distribution information registered by the distribution source to the user terminal 10 of the user identified by the identification unit 43 at a distribution timing specified by the distribution source.

The distribution unit 44 distributes the distribution information to the user by push notification. For example, the distribution unit 44 distributes the distribution information as a direct mail via various messaging tools linked to the user, such as various SNSs and messaging apps.

In this way, the distribution unit 44 distributes the distribution information to each user on behalf of the distribution source. This allows the distribution source to distribute the distribution information to the desired users without passing user information to the distribution source.

This allows the distributor to distribute distribution information to desired users while protecting the personal information of the users. Note that the distribution unit 44 may distribute the distribution information to each user in a so-called pull format.

The providing unit 45 provides a reward to a user who has performed at least a predetermined conversion on the distribution information distributed by the distribution unit 44. First, the providing unit 45 acquires, via the communication unit 2, conversion information from the user terminal 10 to which the distribution unit 44 distributed the distribution information.

For example, the conversion information is information regarding a user's conversion to the distribution information, such as whether or not the distribution information has been opened, and is information indicating whether or not the user has opened the DM. Note that the conversion information may also be information regarding, for example, the purchase of a product, a visit to a store, or access to a website included in the DM.

Then, the providing unit 45 provides a reward specified by the distributor to the user who has achieved the conversion specified by the distributor. For example, the providing unit 45 transfers the reward to the corresponding user's account (e.g., an electronic money account).

The reward may be provided for each conversion, or may be provided all at once for a specified period of time. Also, for example, the providing unit 45 notifies the user of the status regarding the reward.

This allows users to check the rewards they have received or are scheduled to receive. In particular, it is expected that users' ability to check their rewards will contribute to further increasing their motivation.

For example, the providing unit 45 may provide rewards to the user in stages according to the type of conversion. For example, rewards may be provided in stages as the user's behavior becomes closer to a purchase, such as opening a direct mail message → accessing a web page → requesting information → making a purchase.

3. Processing flow
Next, a process procedure executed by the information processing device 1 according to the embodiment will be described with reference to Fig. 7. Fig. 7 is a flowchart showing an example of a process procedure executed by the information processing device 1 according to the embodiment.

As shown in FIG. 7, first, the information processing device 1 accepts permission information settings from the user (step S101). Next, the information processing device 1 accepts distribution condition settings from the distribution source (step S102).

Next, the information processing device 1 identifies users who satisfy the distribution conditions (step S103). Next, the information processing device 1 distributes the distribution information to the identified users (step S104).

Then, the information processing device 1 determines whether or not a conversion has occurred (step S105), and provides a reward to the user depending on the determination result (step S106). Then, the process ends.

4. Modifications
In the above embodiment, the information processing device 1 performs matching between users and distributors, but the present invention is not limited to this. For example, the information processing device 1 may provide a matching platform for users and distributors.

For example, in this case, the information processing device 1 provides a platform that lists user information that the distributor wants and information that the user side can provide to the distributor. Here, such a modified example will be described with reference to Figs. 8 to 10.

Figure 8 shows an example of a recruitment form that is filled in by the distributor. As shown in Figure 8, the distributor can set the recruitment form for which the distributor desires user information through the recruitment form.

For example, as shown in Figure 8, the recruitment form allows users to set items such as title, data type, period, remuneration, number of people to be recruited, etc.

The title is the title of the recruitment form planned by the sender and can be set by the sender at their discretion. The data type is user information specified by the sender, and various information related to behavioral information and purchasing information can be specified.

The behavioral information includes, for example, the user's location history when using a map app, search history when using a search service, browsing history of each site, etc., and the purchasing information includes, for example, purchase history when using various e-commerce sites and electronic money payment apps.

The period is the validity period of the opt-in right, during which the distributor can distribute distribution information to each user through the information processing device 1. The remuneration is a remuneration paid to the user when the transaction is concluded. For example, the remuneration is electronic money, but it may also be a sample product, a ticket, etc. The number of people to be recruited is the number of people to be recruited for the behavioral information specified by the distributor. For example, the input results of the recruitment form are made public to each user through a platform described below.

For example, the distributor can also search for information that the distributor wishes to provide through the search screen shown in FIG. 9. FIG. 9 shows an example of a search screen provided to the distributor.

As shown in FIG. 9, the search screen allows users to search for those who can provide the user information that the distributor wishes to provide. For example, the search screen allows users to enter items such as attribute information (age, gender), data type, period, categories of interest, free words, etc.

It is preferable that the attribute information be information that abstracts the user, such as gender, date of birth, and postal code. In other words, it is preferable to avoid providing information at a level that could identify an individual user (such as name or address) through attribute information. This makes it possible to protect the personal information of users.

For example, when input is completed for each item on the search screen, information about the search results is provided to the distributor via a search result screen (not shown). In this case, the information processing device 1 causes the distributor to display, on the search result screen, information about users who have been authorized to sell opt-in rights based on the search conditions.

In other words, in this case, if the user permits the sale of opt-in rights in advance, the user will receive distribution information and remuneration from the distributor when the conditions specified by the distributor are met. In this case, the user may, for example, permit the sale of opt-in rights to any unit, such as by industry or business type. For example, a setting may be made such that the sale of opt-in rights is permitted to Company A (or industry A) but not permitted to Company B (or industry B). The user may also specify a period in a similar manner. In other words, a setting may be made such that the sale of opt-in rights is permitted this month but not permitted next month.

As shown in FIG. 10, users can view application forms set by each distribution source through the bulletin board. FIG. 10 is a diagram showing an example of a bulletin board according to an embodiment.

For example, as shown in FIG. 10, the bulletin board displays information about each campaign, such as the title, data type (behavioral information, purchasing information), period, reward, number of people to be recruited, and information about the company providing the information (source).

For example, each user will be shown recruitment information from companies (distributors) that have already sold opt-in rights. In the example shown in FIG. 10, in a campaign titled "Behavioral Data of Men in Their 20s," 5,000 people will be provided with a reward of 500 points if they provide behavioral information for the month of "January 2021" to XX Milk. The reward may be based on either a pay-as-you-go system or a flat rate (e.g., monthly). For example, if a pay-as-you-go system is used, the reward may be increased depending on the type and amount of user information.

In other words, in this case, the user can view each campaign through the bulletin board and apply for the campaign of his/her choice. Then, when user U applies for a campaign through the bulletin board, a match is made with a company listed on the bulletin board, and the user information (attributes, behavioral information, or purchasing information) is provided as permission information to the information-recipient company through the information processing device 1. Also, for example, a reward is generated when a match is made. At this time, a reward may be generated both when a match is made and when the distribution information is distributed.

For example, in these cases, user information is provided from the information processing device 1 to the distributor, and the distributor analyzes the information. This enables the distributor to perform various market analyses using the user information stored in the information processing device 1.

In this case, the reward may be generated at the time when the information processing device 1 provides the user information to the distributor, or the reward may be generated according to conversions to the distributed information, etc.

In addition, for example, the information processing device 1 may determine that a match has been established when a user who has previously permitted the sale of opt-in rights performs a predetermined action, for example.

For example, the information processing device 1 may determine that a match has been established between the distributor and the user when the user performs an action that is a matching establishment condition specified by the distributor. For example, assume that the user is considering replacing his/her personal car. In this case, the distributor sets the action of the user searching for a used car as the matching establishment condition.

Then, the information processing device 1 determines that a match has been established between the user and a company (distribution source) that deals in used cars, based on the sign that the user has performed the action of "searching for a used car." The information processing device 1 then distributes the distribution information specified by the distribution source to the user. Note that the conditions for establishing a match are not limited to these.

In other words, in this case, by linking the user's behavior to the conditions for matching, it is possible to distribute information about companies that match the user's interests, etc. In this case, for example, the distributor may specify distribution information in advance for each condition.

5. Effects
The information processing device 1 (an example of a distribution device) according to the above-described embodiment includes an identification unit 43 that identifies users who satisfy distribution conditions desired by an advertisement distributor, a distribution unit 44 that distributes distribution information that the distributor desires to distribute to the users identified by the identification unit 43, and a provision unit 45 that provides rewards to users who have performed at least a predetermined conversion on the distribution information distributed by the distribution unit 44.

The distribution unit 44 also distributes the distribution information to the user by push notification. The provision unit 45 also provides a reward to the user who opens the distribution information. The provision unit 45 also provides a reward to the user who allows the distribution of the distribution information.

The identification unit 43 also identifies users who satisfy the distribution conditions for the permission information granted by the user. The provision unit 45 also provides electronic money as a reward. The identification unit 43 also identifies users who satisfy the distribution conditions from among users who have registered as paid members.

The information processing device 1 also includes a reception unit 42 that receives, from the distribution source, designation regarding the distribution conditions of the users to whom the advertisement is to be distributed, and a specification unit 43 specifies users who satisfy the distribution conditions received by the reception unit 42.

In addition, the identification unit 43 notifies the distributor of the number of users who satisfy the distribution conditions specified by the distributor. In addition, the reception unit 42 receives designation regarding the distribution conditions, which includes at least one of the user's attributes, behavioral history, browsing history, search history, and purchase history.

The distribution unit 44 also distributes distribution information to the user who has not opened past distribution information, as specified by the distribution source. The distribution unit 44 also distributes distribution information to the user at the timing specified by the distribution source. The provision unit 45 also provides rewards in stages according to the type of conversion.

By using any one or a combination of the above processes, the distribution device according to the present application can provide a new advertising business.

6. Hardware Configuration
The information processing device 1 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in Fig. 11. Fig. 11 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing device according to the embodiment. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, a HDD 1400, a communication interface (I/F) 1500, an input/output interface (I/F) 1600, and a media interface (I/F) 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each component. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, and programs that depend on the hardware of the computer 1000, etc.

HDD 1400 stores programs executed by CPU 1100 and data used by such programs. Communication interface 1500 receives data from other devices via network (communication network) N and sends it to CPU 1100, and transmits data generated by CPU 1100 to other devices via network N.

The CPU 1100 controls output devices such as a display and a printer, and input devices such as a keyboard and a mouse (in FIG. 11, the output devices and input devices are collectively referred to as "input/output devices") via the input/output interface 1600. The CPU 1100 acquires data from the input devices via the input/output interface 1600. The CPU 1100 also outputs generated data to the output devices via the input/output interface 1600.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700 and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase change rewritable Disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory.

For example, when the computer 1000 functions as the information processing device 1 according to the embodiment, the CPU 1100 of the computer 1000 executes programs loaded onto the RAM 1200 to realize the functions of the control unit 4. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, the CPU 1100 may obtain these programs from another device via the network N.

Although several embodiments of the present application have been described in detail above with reference to the drawings, these are merely examples, and the present invention can be embodied in other forms that incorporate various modifications and improvements based on the knowledge of those skilled in the art, including the forms described in the disclosure section of the invention.

[7. Other]
Furthermore, among the processes described in the above embodiments and modifications, all or part of the processes described as being performed automatically can be performed manually, or all or part of the processes described as being performed manually can be performed automatically by a known method. In addition, the information including the processing procedures, specific names, various data and parameters shown in the above documents and drawings can be changed arbitrarily unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

In addition, each component of each device shown in the figure is a functional concept, and does not necessarily have to be physically configured as shown in the figure. In other words, the specific form of distribution and integration of each device is not limited to that shown in the figure, and all or part of them can be functionally or physically distributed and integrated in any unit depending on various loads, usage conditions, etc.

The above-described embodiments and variations can be combined as appropriate to the extent that they do not cause inconsistencies in the processing content.

In addition, the above-mentioned "section, module, unit" can be read as "means" or "circuit." For example, an acquisition unit can be read as an acquisition means or an acquisition circuit.

Reference Signs List 1 Information processing device 2 Communication unit 3 Storage unit 4 Control unit 10 User terminal 31 User information database 32 Permission information database 33 Distribution information database 41 Acquisition unit 42 Reception unit 43 Identification unit 44 Distribution unit 45 Provision unit U User

Claims (15)

An identification unit that identifies users who satisfy a delivery condition desired by an advertisement distributor;
a distribution unit that distributes distribution information that the distribution source desires to distribute to the user identified by the identification unit;
a providing unit that provides a reward to the user who has performed at least a predetermined conversion on the distribution information distributed by the distribution unit;
A distribution device comprising: The distribution unit is
The distribution device according to claim 1 , wherein the distribution information is distributed to the user by push notification. The providing unit is
The distribution device according to claim 1 , further comprising: a reward providing unit that provides the reward to the user who opens the distribution information. The providing unit is
The distribution device according to claim 1 , wherein the reward is provided to all of the users who satisfy the distribution conditions. The identification unit is
The delivery device according to claim 1 , wherein the user who satisfies the delivery conditions is identified based on permission information given by the user. The providing unit is
The distribution device according to claim 1 , wherein the reward is electronic money. The identification unit is
The delivery device according to claim 1 , wherein the user who satisfies the delivery conditions is identified from among the users who are registered as paid members. a reception unit that receives, from the distribution source, a designation regarding the distribution conditions of the user who is a target of advertisement distribution,
The identification unit is
The delivery device according to claim 1 , further comprising: a receiving unit configured to receive a delivery request from the user who satisfies the delivery conditions received by the receiving unit; The identification unit is
The distribution device according to claim 8, further comprising: a notification unit that notifies the distribution source of the number of users who satisfy the distribution condition specified by the distribution source. The reception unit is
The delivery device according to claim 8 , further comprising: a receiving unit configured to receive the delivery conditions including at least one of an attribute of the user, a behavior history, a browsing history, a search history, and a purchase history. The distribution unit is
2. The distribution device according to claim 1, wherein the distribution information is distributed to the user who has not opened the past distribution information, in response to the designation of the distribution source. The distribution unit is
The distribution device according to claim 1 , wherein the distribution information is distributed to the user at a distribution timing designated by the distribution source. The providing unit is
The distribution device according to claim 1 , wherein the reward is provided in stages according to the type of the conversion. 1. A computer implemented distribution method comprising:
A step of identifying a user who satisfies a delivery condition desired by an advertisement distributor;
a distribution step of distributing information that the distributor desires to distribute to the user identified by the identification step;
a providing step of providing a reward to the user who has performed at least a predetermined conversion on the distribution information distributed by the distribution step;
A distribution method comprising: An identification step for identifying users who satisfy the delivery conditions desired by the source of the advertisement;
a distribution step of distributing information that the distributor desires to distribute to the user identified by the identification step;
a providing step of providing a reward to the user who has performed at least a predetermined conversion on the distribution information distributed by the distribution step;
A distribution program characterized by causing a computer to execute the above.

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