JP2023141938A - Sales promotion method, and sales promotion system - Google Patents

Abstract

To provide a sales promotion method and a sales promotion system that provide sales promotion data linked to a customer.SOLUTION: A sales promotion system 100 includes: a customer registration information acquisition part 10 which acquires customer registration information about a customer; a customer behavior information acquisition part 20 which acquires customer behavior information according to the customer's behavior; a sales promotion data generation part 30 which generates sales promotion data associated with the customer based on customer registration information and customer behavior information; and a provision part 40 which provides the customer with sales promotion data associated with the customer.SELECTED DRAWING: Figure 1A

Description

The present invention relates to a sales promotion method and a sales promotion system.

Patent Document 1 states, ``Providing a product registration device, a payment device, and a POS system that can notify a customer that a receipt on which predetermined guidance information is printed in addition to payment information is issued by the payment device. It is stated that "to be done".
[Prior art documents]
[Patent document]
Patent Document 1 Patent No. 6176205

It is preferable to provide promotional data linked to the customer.

In the first aspect of the present invention, the member information acquisition section acquires the customer's membership information, and the preference information acquisition section acquires preference information indicating the customer's preferences according to the member information. To provide a sales promotion method comprising: a step of acquiring sales promotion information according to preference information by a sales promotion information acquisition unit; and a step of providing sales promotion information to a customer by a sales promotion information provision unit.

The customer registration information may include information on the customer's membership registration in advance.

Obtaining customer registration information may be performed when the customer enters the store.

The customer behavior information may include information regarding the customer's behavior when visiting the store.

Providing promotional data to the customer may include providing promotional data to the customer when the customer visits the store based on customer behavior information at the store visited.

The promotional data may include advertisements or coupons for products associated with the customer.

Providing the promotional data to the customer may include displaying the promotional data to the customer using a display of a store visited by the customer.

Providing the promotional data to the customer may include providing the promotional data to the customer using a printing machine at a store visited by the customer.

Providing the promotional data to the customer may include providing the promotional data to the customer by voice when the customer visits the store.

The step of providing the promotional data to the customer may include the step of providing the promotional data to the customer when the customer comes to a predetermined position in a store visited by the customer.

The step of providing the promotional data to the customer may include providing the promotional data to the customer when the customer photographs a predetermined product or a predetermined tag at a store visited by the customer.

Providing the promotional data to the customer may include providing the promotional data to the customer through a terminal owned by the customer.

Providing the promotional data to the customer may include providing the promotional data to the customer after the customer leaves the store.

The customer registration information may include information regarding the customer's visit time. Providing the promotional data to the customer may include providing the promotional data to the customer at a time that corresponds to the time of the customer's visit to the store.

Customer behavior information may include information based on a customer's multiple visits to the store. Promotional data may be provided to customers based on customer behavior information based on multiple store visits.

In the step of providing promotional data to the customer, using the predetermined promotional data linked to the first customer as reference data, the second customer is provided with the second customer based on the customer behavior information of the second customer, which is different from the first customer. The method may include providing promotional data associated with the customer to a second customer.

In a second aspect of the present invention, a customer registration information acquisition unit that acquires customer registration information regarding a customer, a customer behavior information acquisition unit that acquires customer behavior information according to customer behavior, and a customer registration information and customer behavior To provide a sales promotion system that includes a sales promotion data generation part that generates sales promotion data linked to a customer based on information, and a provision part that provides the sales promotion data linked to the customer to the customer.

Note that the above summary of the invention does not list all the features of the invention. Furthermore, subcombinations of these features may also constitute inventions.

An overview of the configuration of the sales promotion system 100 is shown. This is an example of an operation flowchart of the sales promotion system 100. An example of a method for acquiring customer registration information IR and customer behavior information IA will be shown. An example of a method for acquiring customer behavior information IA inside the store 300 is shown. An example of a method of providing promotional data DP will be shown. An example of an outline of a store 300 is shown. An example of a method for providing promotional data DP using a receipt 210 will be shown. An example of a method for providing promotional data DP using the in-store terminal 320 will be shown. An example of a method of providing promotional data DP via the mobile terminal 230 will be shown. An example of a method of providing promotional data DP via the mobile terminal 230 will be shown. An example of a method of providing promotional data DP via the mobile terminal 230 will be shown.

Hereinafter, the present invention will be described through embodiments of the invention, but the following embodiments do not limit the invention according to the claims. Furthermore, not all combinations of features described in the embodiments are essential to the solution of the invention.

FIG. 1A shows an overview of the configuration of the sales promotion system 100. The sales promotion system 100 includes a customer registration information acquisition section 10, a customer behavior information acquisition section 20, a sales promotion data generation section 30, a provision section 40, and a storage section 50.

The customer registration information acquisition unit 10 acquires customer registration information IR regarding the customer 200. The customer registration information IR may be input by the customer 200 using the mobile terminal 230 or the like. The customer registration information IR registered by the customer 200 may be stored in the storage unit 50.

The customer registration information acquisition unit 10 may acquire customer registration information IR from a database in which the customer 200 has registered as a member. The customer registration information acquisition unit 10 may directly acquire the customer registration information IR from the mobile terminal 230 or may acquire the customer registration information IR stored in the storage unit 50. The customer registration information acquisition unit 10 may acquire the customer registration information IR when the customer 200 enters the store, or may acquire the customer registration information IR when the customer 200 leaves the store.

The customer registration information IR includes information about the customer 200 registered as a member in advance. The customer registration information IR may include information for identifying a member such as a member ID. The customer registration information IR may include not only text information such as a member ID, but also biometric information such as the face or veins of the customer 200. The customer registration information IR may include information such as the customer's 200 gender, age, or address. Further, the customer registration information IR may include purchase information of products by the customer 200. The customer registration information IR may be stored in a database such as a server.

The customer behavior information acquisition unit 20 acquires customer behavior information IA according to the behavior of the customer 200. The customer behavior information acquisition unit 20 may include a sensor for detecting the behavior of the customer 200. In one example, the customer behavior information acquisition unit 20 includes a camera for capturing images of the customer 200, and acquires customer behavior information IA of the customer 200. The customer behavior information acquisition unit 20 may have a plurality of cameras fixed in the store, or may have a camera that tracks the customer 200.

The customer behavior information IA includes information regarding the behavior of the customer 200 when visiting the store. The customer behavior information IA may include, as the behavior when visiting the store, the behavior of the customer 200 when entering the store, the behavior of the customer 200 in the store, and the behavior of the customer 200 when leaving the store. The time of entering the store may be when the customer 200 enters the store through an external door of the store, or may be when the customer 200 passes through a gate installed at the entrance. The time when the customer 200 leaves the store may be when the customer 200 passes through the external door of the store and exits the store, it may be when the customer 200 is using the self-checkout register for payment, and the time when the customer 200 exits the store. This may be when passing through the gate.

Further, the customer behavior information IA may include information regarding products that the customer 200 picks up in the store. The customer behavior information IA may include information indicating that the customer 200 picked up a product in the store and returned it to the product shelf. The customer behavior information IA may include information regarding the product shelf where the customer 200 stopped. The customer behavior information IA may include the time the customer 200 spends in the store. The customer behavior information IA may include information indicating that the customer 200 has photographed a product or a tag placed on a sales floor using a mobile terminal 230 such as a smartphone.

The promotional data generation unit 30 generates promotional data DP linked to the customer 200 based on the customer registration information IR and the customer behavior information IA. The promotional data generation unit 30 may acquire customer registration information IR from the customer registration information acquisition unit 10 or may acquire customer registration information IR from the storage unit 50. The promotional data generation unit 30 may acquire customer behavior information IA from the customer behavior information acquisition unit 20 in real time. The promotional data generation unit 30 may store the generated promotional data DP in the storage unit 50.

The sales promotion data DP is data for promoting products to the customer 200. The sales promotion data DP includes advertisements or coupons for products linked to the customer 200. That is, the promotional data DP is not uniformly provided to a plurality of customers 200, but unique content is provided to each customer 200 based on the customer registration information IR or customer behavior information IA of the customer 200. . The sales promotion data DP may be selected in real time according to the customer behavior information IA of the customer 200.

The promotional data DP may be a video for providing an advertisement or a coupon for a product. The sales promotion using the sales promotion data DP may be a sales promotion using a discount, a sales promotion using a coupon such as a free exchange ticket, or a sales promotion using points. The sales promotion data DP may be a plan selected from a plurality of plans based on the customer registration information IR and the customer behavior information IA of the customer 200.

The providing unit 40 provides the customer 200 with promotional data DP linked to the customer 200. The providing unit 40 provides promotional data DP to the customer 200 when the customer 200 visits the store, based on customer behavior information IA at the store visited. In one example, the providing unit 40 is a POS register that manages purchase information of the customer 200. The purchase information may include the type of product purchased by the customer 200, the purchase price, the number of items purchased, the time of purchase, and the like. The providing unit 40 may print the promotional data DP on a receipt and provide it, may display it on a display unit such as a display in the store, or may display it on the terminal of the customer 200.

Further, the providing unit 40 may provide the promotional data DP to the customer 200 by voice when the customer 200 visits the store. The providing unit 40 may provide the promotional data DP to the customer 200 using a speaker installed in the store. Furthermore, the providing unit 40 may provide the customer 200 with the promotional data DP by displaying a video. The providing unit 40 may provide the promotional data DP only to the customers 200 linked to the promotional data DP by detecting the behavior of the customers 200 in real time.

The storage unit 50 may store customer registration information IR and customer behavior information IA. The storage unit 50 may be a server or the like connected to a plurality of stores, or may be a local arithmetic processing device provided in the store. The information stored in the storage unit 50 may be accessible from multiple stores.

Here, the sales promotion system 100 can generate the sales promotion data DP in real time by linking the customer registration information IR acquired when the customer 200 enters the store and the customer behavior information IA of the customer 200. Thereby, it is possible to provide the sales promotion data DP linked to the customer 200 in real time according to not only the customer registration information IR of the customer 200 but also the customer behavior information IA at the time of visiting the store.

FIG. 1B is an example of an operation flowchart of the sales promotion system 100. This example is an example of an operation flowchart, and the order and number of steps may be changed as appropriate.

In step S100, the sales promotion system 100 acquires customer registration information IR of the customer 200. The customer registration information IR may be acquired when the customer 200 enters the store. By acquiring the customer registration information IR when the customer 200 enters the store, it becomes easier to link the customer registration information IR and the customer behavior information IA. The customer registration information IR may be acquired when the customer 200 checks out or when the customer 200 leaves the store. The sales promotion system 100 may register the customer registration information IR input by the customer 200 in the database in advance before the customer 200 enters the store.

In step S102, the sales promotion system 100 acquires customer behavior information IA. The sales promotion system 100 may acquire the customer behavior information IA before the customer 200 enters the store, or may acquire it while the customer 200 is staying in the store. While staying in the store may include when the customer 200 leaves the store, such as when paying the bill.

In step S104, sales promotion data DP is obtained based on customer registration information IR and customer behavior information IA. The promotional data DP may be updated at any time according to the customer behavior information IA acquired during the customer's 200 stay in the store. In step S106, the promotional data DP is provided to the customer 200. The promotional data DP may be provided while the customer 200 is in the store, or may be provided after the customer 200 leaves the store. The promotional data DP may be provided at the time of checkout in the store.

FIG. 2A is a diagram for explaining an example of a method for registering customer registration information IR. The customer 200 in this example registers customer registration information IR using the mobile terminal 230 before entering the store 300. The customer registration information IR input by the customer 200 may be stored in the storage unit 50. Although the customer 200 in this example inputs the customer registration information IR using a mobile terminal 230 such as a smartphone, the customer 200 may input the customer registration information IR using an input device installed in the store 300. The customer registration information IR input by the customer 200 may be stored in a server or the like and shared by multiple stores 300.

FIG. 2B shows an example of a method for acquiring customer registration information IR and customer behavior information IA. The sales promotion system 100 of this example acquires customer registration information IR when the customer 200 enters the store.

The customer registration information acquisition unit 10 acquires customer registration information IR by reading the two-dimensional code displayed on the mobile terminal 230 of the customer 200. The customer registration information acquisition unit 10 may read the member ID of the customer 200 from the two-dimensional code displayed on the mobile terminal 230 and acquire the customer registration information IR corresponding to the member ID from the server 250. Server 250 is an example of storage unit 50.

The customer behavior information acquisition unit 20 acquires customer behavior information IA of the customer 200 who has acquired the customer registration information IR. The customer behavior information acquisition unit 20 may upload the acquired customer behavior information IA to the server 250. The customer behavior information acquisition unit 20 may identify the customer 200 of the customer registration information IR acquired by the customer registration information acquisition unit 10 with a camera, and acquire the customer behavior information IA by linking the customer registration information IR with the customer registration information IR. In this way, by linking customer registration information IR and customer behavior information IA, it is possible to provide sales promotion data DP specific to customer 200.

The providing unit 40 provides the customer 200 with promotional data DP generated based on the customer registration information IR and the customer behavior information IA. The providing unit 40 in this example provides the promotional data DP through the mobile terminal 230 that the customer 200 has. Although the providing unit 40 in this example provides the promotional data DP to the mobile terminal 230 while the customer 200 is staying in the store, the present invention is not limited to this. As described later, the sales promotion system 100 may provide the sales promotion data DP at the timing when the customer 200 takes a predetermined action.

The providing unit 40 in this example acquires customer behavior information IA when the customer 200 visits the store, and provides sales promotion data DP based on the acquired customer behavior information IA. In this way, the sales promotion system 100 can provide the sales promotion data DP based on the customer registration information IR and the customer behavior information IA in real time.

Note that the sales promotion system 100 may determine the content and number of issues of the sales promotion data DP according to the conditions of each store 300. The content and number of issues of the promotional data DP may be determined at the discretion of the store 300.

FIG. 2C shows an example of a method for providing promotional data DP. The customer behavior information acquisition unit 20 of this example acquires information that the customer 200 has left the store as the customer behavior information IA when the customer 200 leaves the store. The customer behavior information acquisition unit 20 may upload the acquired information to the server 250.

The providing unit 40 in this example provides the customer 200 with the promotional data DP after the customer 200 leaves the store. The providing unit 40 may transmit the promotional data DP to the mobile terminal 230 of the customer 200 after the customer 200 leaves the store. Although the providing unit 40 in this example provides the mobile terminal 230 with discount coupons for predetermined products, the present invention is not limited thereto. The providing unit 40 may provide a coupon that encourages the customer 200 to visit the store again. For example, the providing unit 40 encourages the customer 200 to return to the store by providing promotional data DP of the product that the customer 200 picks up and returns when visiting the store.

The customer registration information IR may include information regarding the time when the customer 200 visits the store. The providing unit 40 may provide the customer 200 with the promotional data DP at a time corresponding to the customer's 200 visit time. The providing unit 40 may provide the promotional data DP to the mobile terminal 230 of the customer 200 before the time period when the customer 200 frequently visits the store. For example, if the customer 200 frequently visits the store during lunch break, the providing unit 40 provides the customer 200 with the promotional data DP in the morning. The providing unit 40 may provide promotional data DP according to the time period, such as providing promotional data DP of products purchased for lunch. Thereby, the possibility that the customer 200 will visit the store can be further increased.

Further, the server 250 may store customer registration information IR or customer behavior information IA of a plurality of customers 200, and use the stored information to provide promotional data DP linked to the customers 200. The providing unit 40 may provide the promotional data DP to another customer 200 with reference to the promotional data DP of the other customer 200. In one example, the providing unit 40 uses the sales promotion data DP linked to the first customer 200 as reference data, and based on the customer behavior information IA of the second customer 200, which is different from the first customer 200, 200 is provided to the second customer 200. Thereby, even if the customer 200 is a new customer, it is possible to improve the accuracy of linking the promotional data DP and provide the promotional data DP that is more closely linked to the customer 200.

FIG. 3 shows an example of an overview of the store 300. The configuration of the store 300 in this example is an example, and the configuration is not limited thereto. Customers 200 enter the store through an exterior door 302 and pass through either a self-checkout entrance 304 or a walk-through entrance 306. The customer 200 acquires products from the product fixtures 308, processes the transaction at a self-checkout register 311 at a self-checkout exit 310, and then exits the store through an external door 314. Customers 200 who entered the store through the self-checkout entrance 304 may exit the store through the self-checkout exit 310. Customers 200 who enter the store through the walk-through entrance 306 may exit the store through the walk-through exit 312. Even if the customer 200 enters the store through the walk-through entrance 306, the customer 200 may leave the store through the walk-through exit 312 if he or she does not purchase a product.

The camera 22 may be installed on the ceiling of the store 300 or the like, and may function as the customer behavior information acquisition unit 20. A plurality of cameras 22 may be installed inside the store. The plurality of cameras 22 may be arranged so as not to create a blind spot so that the actions of the customers 200 inside the store can be photographed. Camera 22 may be installed on product fixture 308 to identify the product that customer 200 has obtained.

Here, each component of the sales promotion system 100 may be provided in different devices, or some of them may be provided in the same device. Further, each component of the sales promotion system 100 may be provided outside the store 300 or may be provided inside the store 300.

The customer registration information acquisition unit 10 may be provided at the self-checkout entrance 304. The promotional data generation unit 30 may be provided in the back room 316 of the store 300 or may be provided in the server 250. The providing unit 40 may be provided inside the store 300 or may be provided outside the store 300. The storage unit 50 may be provided in the back room 316 or may be provided in the server 250.

FIG. 4A shows an example of a method of providing promotional data DP using a receipt 210. The providing unit 40 in this example provides the customer 200 with the promotional data DP using the printing machine of the store 300 that the customer 200 has visited. In this example, the self-checkout register 311 is used as a printing machine, but a manned cash register may be used as a printing machine, or another terminal may be used as a printing machine.

The self-checkout register 311a prints and provides sales promotion data DP on a receipt 210 based on the customer registration information IR and the customer behavior information IA in response to the customer 200 purchasing the product. The customer 200 may use the receipt 210 on which the promotional data DP is printed at another self-checkout register 311b. The self-checkout register 311b may be provided in the same store 300, or may be provided in a different store 300.

Here, the customer behavior information IA may include information based on multiple visits by the customer 200 to the store. The providing unit 40 may provide the customer 200 with the promotional data DP based on customer behavior information IA based on multiple visits to the store. For example, the providing unit 40 provides the promotional data DP when the customer 200 visits the store twice or more in one day. Thereby, the number of visits by the customer 200 to the store can be increased.

FIG. 4B shows an example of a method for providing promotional data DP using the in-store terminal 320. In-store terminal 320 is an example of a display section installed in store 300. The providing unit 40 in this example displays the promotional data DP to the customer 200 using the display unit of the store 300 that the customer 200 has visited. In-store terminal 320 is an example of a display section for displaying promotional data DP. In-store terminal 320 may be a display or signage installed in store 300.

FIG. 5A shows an example of a method for providing promotional data DP via the mobile terminal 230. The providing unit 40 in this example provides a discount coupon for a predetermined product 350 to the mobile terminal 230 using AR (augmented reality) technology. The mobile terminal 230 photographs the product 350 displayed on the product fixture 308 with a built-in camera. The providing unit 40 displays the promotional data DP together with the product 350 photographed on the mobile terminal 230 using AR technology.

The providing unit 40 may provide the customer 200 with the promotional data DP when a predetermined product 350 or a predetermined tag is photographed at a store visited by the customer 200. The customer 200 may take a photograph of the tag using the camera function of his or her mobile terminal 230. The tag may be a barcode or a two-dimensional code. The tag may be attached to any product 350 or may be displayed on the in-store terminal 320.

FIG. 5B shows an example of a method for providing promotional data DP via the mobile terminal 230. The providing unit 40 in this example displays a list of promotional data DP on the mobile terminal 230. For example, the list of promotional data DP may be a list of coupons linked to the customer 200, or may be a list of advertisements linked to the customer 200. The customer 200 may use the promotional data DP selected from the list of promotional data DP displayed on the mobile terminal 230. The providing unit 40 may provide a list of promotional data DP when the customer 200 visits the store, or may provide a list of promotional data DP after the customer 200 leaves the store.

For example, the promotional system 100 displays the promotional data DP on an app installed on the mobile terminal 230. Thereby, even if the customer 200 forgets to take the receipt 210, the promotional data DP can be provided to the customer 200. The list of promotional data DP may be updated in real time according to customer registration information IR and customer behavior information IA.

FIG. 5C shows an example of a method for providing promotional data DP via the mobile terminal 230. The providing unit 40 in this example provides the promotional data DP to the mobile terminal 230 of the customer 200 by push notification. The content of the sales promotion data DP may be a coupon linked to the customer 200 or an advertisement linked to the customer 200.

The providing unit 40 may provide the customer 200 with the promotional data DP when the customer 200 comes to a predetermined position in the store 300 visited by the customer 200. The providing unit 40 may display the promotional data DP on the mobile terminal 230 by push notification, in-app notification, email transmission, or the like. Further, the providing unit 40 may display the promotional data DP on the in-store terminal 320 at the timing when the customer 200 passes in front of the terminal. The position of the customer 200 in the store 300 may be acquired by the camera 22 or by detecting position information emitted by the mobile terminal 230.

Although the present invention has been described above using the embodiments, the technical scope of the present invention is not limited to the range described in the above embodiments. It will be apparent to those skilled in the art that various changes or improvements can be made to the embodiments described above. It is clear from the claims that such modifications or improvements may be included within the technical scope of the present invention.

The order of execution of each process, such as the operation, procedure, step, and stage in the apparatus, system, program, and method shown in the claims, specification, and drawings, is specifically defined as "before" or "before". It should be noted that they can be implemented in any order unless the output of the previous process is used in the subsequent process. Even if the claims, specifications, and operational flows in the drawings are explained using "first," "next," etc. for convenience, this does not mean that it is essential to carry out the operations in this order. It's not a thing.

DESCRIPTION OF SYMBOLS 10... Customer registration information acquisition part, 20... Customer behavior information acquisition part, 22... Camera, 30... Sales promotion data generation part, 40... Provision part, 50... Storage part, 100 ...Sales promotion system, 200...Customer, 210...Receipt, 230...Mobile terminal, 250...Server, 300...Store, 302...Outside door, 304...Self-checkout Entrance, 306...Walk-through entrance, 308...Product fixtures, 310...Self-checkout exit, 311...Self-checkout, 312...Walk-through exit, 314...Outside door, 316... Back room, 320...in-store terminal, 350...product

Claims (17)

obtaining customer registration information about the customer;
obtaining customer behavior information according to the customer's behavior;
generating promotional data linked to the customer based on the customer registration information and the customer behavior information;
A sales promotion method comprising: providing the customer with the sales promotion data linked to the customer. The sales promotion method according to claim 1, wherein the customer registration information includes information on the customer's pre-registered membership. 3. The sales promotion method according to claim 1, wherein the step of acquiring the customer registration information is performed when the customer enters the store. The sales promotion method according to any one of claims 1 to 3, wherein the customer behavior information includes information regarding the customer's behavior when visiting the store. The sales promotion method according to claim 4, wherein the step of providing the sales promotion data to the customer includes the step of providing the sales promotion data to the customer based on the customer behavior information at the store visited when the customer visits the store. . The sales promotion method according to any one of claims 1 to 5, wherein the sales promotion data includes an advertisement or a coupon for a product linked to the customer. 7. The step of providing the promotional data to the customer includes the step of displaying the promotional data to the customer using a display section of a store visited by the customer. Promotion method. 8. The step of providing the promotional data to the customer includes the step of providing the promotional data to the customer using a printing machine at a store visited by the customer. Promotion method. 9. The sales promotion method according to claim 1, wherein the step of providing the sales promotion data to the customer includes providing the sales promotion data to the customer by voice when the customer visits the store. 9. The step of providing the promotional data to the customer includes the step of providing the promotional data to the customer when the customer comes to a predetermined position in a store visited by the customer. The sales promotion method described in any one of the following. The step of providing the promotional data to the customer includes the step of providing the promotional data to the customer when a predetermined product or a predetermined tag is photographed at a store visited by the customer. The sales promotion method according to any one of items 1 to 10. The sales promotion method according to any one of claims 1 to 11, wherein the step of providing the sales promotion data to the customer includes the step of providing the sales promotion data to the customer through a terminal owned by the customer. The sales promotion method according to any one of claims 1 to 12, wherein the step of providing the sales promotion data to the customer includes providing the sales promotion data to the customer after the customer leaves the store. The customer registration information includes information regarding the customer's visit time,
The sales promotion method according to any one of claims 1 to 13, wherein the step of providing the sales promotion data to the customer includes providing the sales promotion data to the customer at a time corresponding to the time of the customer's visit to the store. . The customer behavior information includes information based on the customer's multiple visits to the store,
The sales promotion method according to any one of claims 1 to 14, wherein the sales promotion data is provided to the customer based on the customer behavior information based on the plurality of store visits. The step of providing the sales promotion data to the customer is based on the customer behavior information of a second customer different from the first customer, using the sales promotion data linked to a predetermined first customer as reference data. The sales promotion method according to any one of claims 1 to 15, further comprising: providing the second customer with the sales promotion data linked to the second customer. a customer registration information acquisition unit that acquires customer registration information regarding the customer;
a customer behavior information acquisition unit that acquires customer behavior information according to the customer behavior;
a promotional data generation unit that generates promotional data linked to the customer based on the customer registration information and the customer behavior information;
A sales promotion system comprising: a provision unit that provides the customer with the sales promotion data linked to the customer.

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