JP2023134990A - Consumer assessment information display system - Google Patents

Abstract

To provide a consumer assessment information display system for presenting, to a consumer who has visited a real store, information to be required for purchase decision without taking time and effort.SOLUTION: A consumer assessment information display system includes: a server 1 for collecting/aggregating and storing consumer assessment information pertaining to commodities from a website; a store-side information processing device 100 that is installed in a real store and communicates with the server 1 and acquires and stores the consumer assessment information stored in the server 1; and display terminals 200 that are installed, in the real store, so as to be paired with the commodities. The server 1 monitors changes in the consumer assessment information on the website, and, if a change is confirmed, updates the corresponding consumer assessment information stored, and updates the consumer assessment information stored in the store-side information processing device 100. The store-side information processing device 100 transmits the consumer assessment information to the display terminals 200 to display the information.SELECTED DRAWING: Figure 1

Description

The present invention relates to a consumer evaluation information display system, and for example, collects and aggregates consumer evaluation information on the Internet regarding products that consumers have evaluated, and displays the information on a sales display shelf for products sold in physical stores. The present invention relates to a consumer evaluation information display system for displaying consumer evaluation information.

In e-commerce on the Internet, consumer evaluation information based on the evaluation of the product by the purchaser is displayed for each product sold, and there are cases in which the purchaser makes a purchase based on the evaluation (consumer evaluation information). Common.

Further, in e-commerce, Patent Document 1 discloses a configuration (technique regarding buyer reviews) for displaying a purchaser's product evaluation (consumer evaluation information) for each product.
Specifically, Patent Document 1 discloses a sales support system having a function of supporting sales of products on a product sales site provided by a product sales site server. The product sales site server then provides the user terminal with a "product screen on which consumer evaluation information is displayed along with product images and prices."

JP2017-208042A (Paragraph 0030, Figure 3)

By the way, in the current Internet society, consumer reviews of products, services, tastes, etc. (consumer evaluation information) have become major indicators of the value of things, service quality, taste of food, etc. The current situation is that when using e-commerce on the Internet, without this consumer evaluation information, e-commerce cannot be activated.

However, when purchasing a product at a physical store, there is no way to know the evaluation of the product in actual use other than checking the actual product through the five senses or asking questions to the store staff. However, an increasing number of young people use user terminals such as smartphones to search for consumer evaluation information on the Internet on the spot, and end up purchasing products using e-commerce.
Note that it is troublesome and inconvenient for consumers to search for consumer evaluation information on the Internet on the spot after visiting a store. In other words, conventional product sales at physical stores do not provide sufficient information required by consumers when making purchasing decisions. As a result, in conventional sales at physical stores, there is a risk that physical stores may miss opportunities to sell products.
On the other hand, when purchasing products only through online e-commerce, it is not possible to check the actual product in person, so when the product arrives, it often feels different from the image.

The present invention has been made in view of the above-mentioned problems, and its purpose is to improve the convenience of consumers using physical stores and to encourage store activation in society as a whole. To provide a consumer evaluation information display system capable of providing the merits of both virtual and reality by presenting information required by consumers when making purchasing decisions without requiring much effort.

The present invention, which was made to solve the above problems, collects and aggregates consumer evaluation information on the Internet regarding products that consumers have evaluated, and displays the collected and aggregated information on the sales display shelves of the products sold in physical stores. A consumer evaluation information display system that displays the consumer evaluation information, which collects and aggregates the consumer evaluation information from countless websites provided via the Internet, and displays the collected and aggregated consumer evaluation information. A server that stores evaluation information, and a server that is installed in the physical store and performs communication processing with the server via the Internet, acquires the consumer evaluation information stored in the server, and stores the acquired consumption. a store-side information processing device that stores user evaluation information; and a display terminal installed in pair with the product on a sales display shelf provided in the physical store, and the server is connected to the Internet. The store monitors changes in the consumer evaluation information for the product on the website where the product is stored, and if the change is confirmed, the store updates the stored consumer evaluation information for the product. The store-side information processing device has a real-time update function that transmits the updated consumer evaluation information of the product to the information processing device and updates the consumer evaluation information stored in the store-side information processing device. is capable of communicating with the display terminal, transmits the stored consumer evaluation information to the display terminal, and causes the display terminal to display the consumer evaluation information.

According to the above configuration, a server collects and aggregates a wide range of consumer evaluation information about a certain product from around the world from the Internet, and stores it in a store-side information processing device installed in a physical store. Consumer evaluation information of products to be displayed on a display terminal can always be stored in the latest state. That is, according to the above configuration, the consumer evaluation information regarding the products displayed at the physical store is always registered in the latest state in the information processing device on the store side. Then, the store side/information processing device causes the consumer evaluation information registered in the latest state to be displayed on a display terminal installed in a pair with the product on a sales display shelf provided in the physical store. I can do it.
As a result, consumers who visit a physical store can look at the actual products in the physical store, hold them in their hands, and check the display terminals installed next to the products. Evaluation information can be obtained. In other words, according to the above configuration, it is possible to present consumer evaluation information required when making a purchase decision to consumers visiting a physical store without any effort, and it is possible to present both virtual and real consumer evaluation information without any effort. can provide benefits.

Further, according to the present invention, since the information required when making a purchase decision is effectively provided to consumers at the physical store, it is possible to encourage the consumer to purchase products at the physical store. It can be expected that stores will be revitalized throughout society as a whole.
Furthermore, with the above configuration, the data (consumer evaluation information obtained from the server) is secured in the store side/information processing device installed in the physical store, so even if there is a problem with Internet communication, the data will not be processed. There will be no problem with the operation of display terminals in stores.
With this configuration, it becomes possible to ideally provide customers visiting the store with a wide range of consumer evaluation information about products that could not be obtained at a physical store.

Further, the server has a structure that allows the store side/information processing device to specify an update timing interval of the consumer evaluation information to be displayed on the display terminal, and the store side/information processing device The information processing device is configured to transmit and display the consumer evaluation information to the display terminal at an update timing specified by the server, and the display terminal is configured to operate on a battery. , and a communication processing unit that updates information using a communication method that reduces power consumption.
This is a function that is absolutely required to actually display information in a physical store, and without this function, actual operations will often be hindered.

Further, the display terminal has a sensor that can detect the movement of an object in front of it, and an NFC function section that can communicate with a mobile terminal, and the sensor has a sensor that can detect the movement of an object in front of it, and an NFC function section that can communicate with a mobile terminal. It is desirable to be able to measure it.
This will significantly increase the amount of information that can be provided at physical stores, and will also allow stores to understand the trends of customers visiting their stores.

The server also includes a data management unit that allows each store manager to log in and receives registration of products linked to the display terminal, and a product information database such as a POS system for each store or chain store via the Internet. and an API communication unit for importing various data regarding the product, including the number of sales of the product, which is unique to each store or chain store. The store information processing device receives the product information data, transmits the product information data to the corresponding display terminal, and displays the consumption information on the display terminal. It is desirable that the product information data is displayed together with customer evaluation information.

As described above, according to the present invention, it is possible for a store to install and display display terminals focusing on specific products that the store wants to promote, and it is also possible to change the target products during operation. In addition, by importing information from the API communication department, we can not only collect information on consumer evaluations on the Internet, but also information on various things that customers who visit our stores want to know, such as sales volume at physical stores, remaining stock, price display, etc. It becomes possible to provide information that can lead to the activation of physical stores. By displaying the sales volume status at actual stores in real time together with consumer evaluation information, the displayed consumer evaluations on the Internet become more tangible, and the link between the Internet and reality increases consumption. It becomes possible to arouse people's interest in the product.

In addition, a plurality of display terminals are installed in the physical store, and the server transmits the current communication status, failure status, and battery status of each display terminal of each store from the store side/information processing device of each store. It is preferable that store management information including outages is received and stored, and the store management information of the corresponding store is provided to a user interface that the store manager logs into and uses.
In this way, in the present invention, as a management function that is absolutely necessary for operation in a physical store, a function is provided to constantly monitor the operating status such as the communication status of each display terminal installed in a plurality of stores in a store. The administrator can check the status of communication errors, dead batteries, breakdowns, etc. through the server's management function.

In this way, the present invention not only displays a wide range of consumer ratings on the Internet for a certain product at a physical store, but also functions such as management, operation, and display of specific information required at the store. By having both, store operators can actively encourage consumption behavior at physical stores.

According to the present invention, consumers who visit a physical store can be presented with the information they need when making a purchase decision without any effort, thereby providing the benefits of both virtual and real consumption. It is possible to provide a user evaluation information display system. Further, according to the present invention, information required by consumers when making purchasing decisions is effectively provided at physical stores, so that it is possible to encourage consumers to purchase products at physical stores, and as a result, It can be expected that stores will be revitalized throughout society as a whole.

1 is a schematic diagram showing the overall configuration of a consumer evaluation information display system according to an embodiment of the present invention. 1 is a schematic diagram showing a functional configuration of a cloud server that constitutes a consumer evaluation information display system according to an embodiment of the present invention. 1 is a schematic diagram showing a mechanical configuration of a data gateway that constitutes a consumer evaluation information display system according to an embodiment of the present invention. 1 is a schematic diagram showing a functional configuration of a display terminal that constitutes a consumer evaluation information display system according to an embodiment of the present invention. FIG. 2 is a schematic diagram showing an example of a process of collecting and aggregating consumer evaluation information performed by the server of the consumer evaluation information display system according to the embodiment of the present invention.

Embodiments of the present invention will be described below with reference to the drawings.

《Overall configuration of consumer evaluation information display system》
First, the overall configuration of the consumer evaluation information display system of this embodiment will be explained using FIG. 1. Here, FIG. 1 is a schematic diagram showing the overall configuration of the consumer evaluation information display system of this embodiment.

The consumer evaluation information display system of this embodiment collects and aggregates consumer evaluation information from web sites on the Internet NW (WEB pages that constitute the web site) regarding products evaluated by consumers, and sells the collected information at physical stores. The collected and aggregated consumer evaluation information is displayed on the sales display shelves of the products sold.

Specifically, the consumer evaluation information display system of this embodiment includes a cloud server (hereinafter simply referred to as "server") 1 connected to the Internet NW, and a data gateway (store side/ (information processing device) 100, and a plurality of display terminals 200 installed in each store.

The server 1 collects and aggregates consumer evaluation information regarding each product evaluated by consumers from websites scattered on the Internet NW via the Internet NW, and stores the collected and aggregated consumer evaluation information. It looks like this. That is, the server 1 collects and aggregates consumer evaluation information for each product from WEB sites on the Internet NW, and stores the corresponding consumer evaluation information for each product in association with each other. Further, the server 1 communicates with the data gateway 100 of each store via the Internet NW, and synchronizes information required in each store. Specifically, the server 1 communicates with the data gateway 100 of each store, and sends the data gateway of each store information needed at each store (information including product evaluation information collected and aggregated by the server 1). By transmitting and storing the information, the information stored in the server 1 and the information required in each store (information stored in the data gateway 100) are synchronized for each store.

As described above, in this embodiment, the server 1 collects and aggregates a wide range of consumer evaluation information from around the world for each product from the Internet NW, and sends the aggregated consumer evaluation information to the data gateway 100 of each store. Provides evaluation information.

Further, a data gateway (store side/information processing device) 100 installed in each store is configured to be able to communicate with the server 1 via the Internet NW. The data gateway 100 then performs communication processing with the server 1, acquires consumer evaluation information (consumer evaluation information stored by the server 1) from the server 1, and stores the acquired consumer evaluation information.
In this way, the data gateway 100 is installed in each store, and collects consumer evaluation information (collected by the server 1 on the Internet NW) regarding products sold at the store (predetermined products registered at the store). (consumer evaluation information).

Further, the display terminal 200 is installed in a pair with a product on a sales display shelf provided in a store. For example, a display terminal 200 that displays consumer evaluation information for the product is installed next to (in close proximity to) products displayed on a sales display shelf provided in a store.
The display terminal 200 is also capable of communicating with the data gateway 100, and displays consumer evaluation information sent from the data gateway 100 (consumer evaluation information of products placed near the display terminal 200). It is supposed to be done.

Note that a plurality of display terminals 200 can be installed in each store. For example, the display terminal 200 is set to be associated with a product that the store wants to promote. Furthermore, the display terminal 200 acquires only the information applicable to the display terminal 200 from the data gateway 100, out of the consumer display information regarding the broadcast product, and displays the consumer display information regarding the linked product. It has become.

As described above, according to the present embodiment, a consumer who visits a physical store can look at the actual products displayed on the sales display shelf, pick them up, and check them, while also looking at the products next to the products. Consumer evaluation information on products can be obtained by simply looking at the display terminal 200 installed at In other words, according to the above configuration, a consumer who visits a physical store can obtain consumer evaluation information that is required when making a purchase decision without operating his or her own smartphone or the like. can do. That is, according to the present embodiment, the benefits of both virtual and real products can be provided to consumers who purchase products.
Furthermore, according to the present embodiment, since information required by consumers when making purchase decisions is effectively provided at physical stores, it is possible to encourage consumers to purchase products at physical stores, and society as a whole can be encouraged to purchase products at physical stores. It is expected that this will revitalize the stores.

《Configuration of server 1》
Next, the configuration of the server 1 that constitutes the consumer evaluation information display system of this embodiment will be explained with reference to FIG. 2.
Here, FIG. 2 is a schematic diagram showing the functional configuration of a server configuring the consumer evaluation information display system of this embodiment.

As shown in the figure, there are roughly four mechanisms in the server 1.
Specifically, the (A) Public zone controls data communication with the Internet NW, the (B) Management zone manages this system for each store or store group, and the entire system. It consists of a data zone (C) where data is stored, and a local zone (D) where data communication is performed with the data gateway 100 installed in the actual store.

A database section 15 is provided in the data zone (C).
The database unit 15 stores an evaluation product information database 31, an internet/consumer evaluation information database 32, a store/access information database 33, a store/product information database 34, and a consumer evaluation aggregate database 35. has been done.

Here, the rated product information database 31 is a database that stores the product name and product ID of a product targeted for consumer evaluation that is desired to be displayed next to the product in a physical store in association with each other.
On the Internet NW, even the same product is often labeled differently depending on the site, and the structure is such that multiple product names can be registered for one product. When searching for consumer ratings, searches are performed using multiple names with different notation structures even for the same product, making it possible to collect a wide range of information.

The internet/consumer evaluation information database 32 includes information that identifies the web page on which consumer evaluation information is posted for each product ID (URL information of the web page), and the time at which the information was acquired from the web page of the consumer evaluation information ( year/month/day/hour/minute) and "product consumer evaluation information (for convenience of explanation, ``Internet/consumer evaluation information'') obtained from the corresponding web page" are stored in association with each other. It is a database.

The store/access information database 33 stores, for each store ID that identifies the store where the data gateway 100 is installed, a login ID assigned to each store manager of the store corresponding to the store ID, and a store manager corresponding to the store ID. This is a database that stores a password set for each unit and a communication key (gateway ID) of the data gateway 100 located at the store with the store ID in association with each other.

Furthermore, in the store/product information database 34, a store ID is associated with a display terminal ID of a display terminal 200 installed at that store. Similarly, the display terminal ID is associated with the product ID to be displayed for consumer evaluation.
In addition, the store/product information database 34 also manages and stores information such as the display update cycle (update timing) of the display terminal 200 installed in the store, remaining battery level, and communication records between the display terminal 200 and the data gateway 100. .

In the consumer evaluation aggregation database 35, the server 1 aggregates the consumer evaluations on each website linked to the registered product ID collected in the above-mentioned internet/consumer evaluation information database 32, and stores them on the web for each product ID. Information summarizing the consumer evaluation results (for convenience of explanation, "aggregated consumer evaluation information") is stored.
In addition, the aggregated/consumer evaluation information is the aggregated consumer evaluation information obtained by calculating based on predetermined rules for various evaluations with different evaluation stages and evaluation categories obtained from the web page for each product ID. It is data.

Further, in the public zone (A), a net search/aggregation engine section 11 is provided.
This internet search/aggregation engine section 11 uses the "product name of the product subject to consumer evaluation" registered in the evaluation product information database 31 stored in the DATA base section 15 in the Data zone (C). , searches the Internet NW widely, obtains the URL information of the web page where consumer evaluation information regarding the target product corresponding to the product name is provided, and stores the obtained URL information in the Internet/consumer evaluation information database 32. save.

The evaluated product information database 31 includes a registered product record having a field for registering a product ID of a product subject to consumer evaluation and a plurality of fields for registering search product names of products subject to consumer evaluation. It is made up of.
Then, the "search product name" is registered by the administrator of the server 1 or the store manager, and the internet search/aggregation engine section 11 searches for consumer evaluation pages based on the corresponding product name. The URL information is registered in the internet/consumer evaluation information database 32.

In addition, at the same time as registering the URL information in the Internet/consumer evaluation information database 32, the Internet search/aggregation engine section 11 also retrieves "product consumer evaluation information (total number of consumer evaluation evaluators, number of levels, Information on evaluation, evaluation element information, number of evaluators for each evaluation point)'' (for convenience of explanation, ``Internet/consumer evaluation information'') is acquired.
Then, the internet search/aggregation engine unit 11 stores the acquisition time (year/month/day/hour/minute) at which the information identifying the web page (URL information) was acquired in the internet/consumer evaluation information database 32. Register online/consumer evaluation information.

Furthermore, the internet search/aggregation engine unit 11 uses the URL information of the above-mentioned WEB page to periodically check for changes in information within the URL. Regarding the acquisition of information changes, tools and libraries commonly used in the world may be used. If there is a change in the acquired data (internet/consumer evaluation information), the internet search/aggregation engine unit 11 always updates the changed value of the data registered in the internet/consumer evaluation information database 32 to the latest value. and update consumer evaluation information (online/consumer evaluation information). In this way, the Internet search/aggregation engine section 11 has a real-time update function for updating data registered in the Internet/consumer evaluation information database 32 to the latest information.

Normally, consumer rating sites are often rated on a five-star scale, and changes in the total number of evaluators or changes in the number of evaluators for each star are often limited to changes in numbers only. .
However, in the unlikely event that the evaluation structure of the consumer evaluation site itself changes significantly, evaluation categories are added, or the URL is moved, the corresponding record in the Internet evaluation information database 32 will be deleted and the new Information will be generated as a record.

In addition, in the case where the consumer evaluation information on the web page is displayed in a different format for each product evaluation site (WEB site), the internet search/aggregation engine section 11 uses the internet/consumer evaluation information database 32. Necessary information for the product evaluation site that corresponds to the prepared format (e.g., net/evaluation information such as the total number of consumer evaluation evaluators, information on the number of evaluation levels, evaluation element information, number of evaluators for each evaluation point, etc.) Get all.
Then, the consumer evaluation information obtained above is registered in the internet/consumer evaluation information database 32 together with the product ID.
For example, even in the case where evaluation scores on the Internet are divided into a plurality of evaluation factors regarding a product, the evaluation points are classified for each evaluation factor and stored in the Internet/consumer evaluation information database 32.

As mentioned above, Internet/consumer evaluation information has various evaluation formats depending on the site operated, and in order to display it on the display terminal 200, it must be unified into aggregated/consumer evaluation information.
For example, on a product evaluation site (WEB site), the user has a mechanism to evaluate the relevant product in three stages, and in another product evaluation site, "quality", "design", "I want to buy again". Assume that there are cases where the evaluation is divided into categories and evaluated on a five-level scale. In this case as well, in order to accommodate all patterns, the internet/consumer evaluation information database 32 has fields for various patterns that correspond to the information configurations that exist on the internet, and fields are prepared in five stages. When acquiring information on a website that uses a three-level evaluation in the data field, data in parts 2 and 4 will be empty. In the case of a product evaluation site where evaluations are divided for each evaluation element, records are separated for each evaluation element, and the information is imported into the Internet/consumer evaluation information database 32.

Note that the "calculation method for calculating aggregate/consumer evaluation information using internet/consumer evaluation information" performed by the internet search/aggregation engine unit 11 is not particularly limited, but may be performed as described below. can.
Specifically, the internet search/aggregation engine unit 11 searches for consumer evaluation information (net/consumer evaluation information) in different evaluation formats that has been incorporated into the internet/consumer evaluation information database 32 of the DATA base unit 15. Alternatively, a system may be used in which the number of evaluations for each stage is graphed, the number of evaluations is redistributed based on the graph curve, and the evaluations are unified into different stage evaluations.
For example, if the evaluation scores aggregated in the consumer evaluation aggregation database 35 and displayed on the display terminal 200 are 5-level evaluations, and the record of Internet/consumer evaluation obtained from the Internet is 3-level evaluations, the 3-level evaluation is It must be converted into a five-point rating.
In this case, the total number of evaluators is not changed, but the number of evaluators is redistributed into five stages so that the curve has the same shape as the three-stage distribution graph.

Assume that the evaluation points have the following distribution. ``Total number of evaluators: 100, 80 rated 3, 15 rated 2, 5 rated 1.'' In this case, if you create a graph with points 1 to 3 on the horizontal axis and the number of evaluators on the vertical axis, a graph shape will be created in which the vertical axis increases rapidly as the horizontal axis changes. If the scores are distributed in 5 stages so that the graph has the same shape without changing the total number of 100 evaluators, the evaluation points will be distributed so that the graph shape will be the same for points 2 and 4. Become.
For example, when using interpolation distribution to change the above 3-level evaluation to a 5-level distribution, the results are as follows: 1 point: 3 people, 2 points: 6 people, 3 points: 10 people, 4 points: 30 people, 5 points: 51 people. 100 people in total.''
When a consumer sees a product evaluation, their impression is intuitive, and when referring to the evaluation results, the most important thing is how the consumer evaluation points are distributed, that is, the shape of the distribution in the graph. This is because it is optimal for capturing the overall evaluation of the product.
Note that the calculation method for the above example of redistribution of scores is not specified in the present invention. This means that if a 3-point rating is actually changed to a 5-point rating, whether the evaluator who previously gave the 3-point rating will give it a 4 or 5 may differ depending on the product type. It is from. For example, the trends may differ between five sense evaluations such as taste and sound and product functional evaluations.

Further, in the present embodiment, as an example, the evaluation displayed on the display terminal 200 is based on a five-level evaluation, but is not particularly limited to this. The evaluation displayed on the display terminal 200 may be based on a three-level evaluation. Even in the case of combining the evaluation points into three stages, it is sufficient to redistribute the evaluation points so that the graph distribution shape is approximated. Note that a detailed explanation of the process of converting five stages into three stages will be omitted here.
In addition, if a product evaluation site on the Internet NW separates evaluation points for each evaluation element such as "quality,""design," and "I would like to purchase again," the evaluation statistics for all categories will be used as the product evaluation. The consumer evaluation summary database 35 includes the totals.

With the above configuration, in the server 1, the consumer evaluator information acquired on the Internet NW is aggregated in the consumer evaluation aggregation database 35, and the information is always kept up to date.

In the management zone (B), a store manager who manages the data gateway 100 installed in the store connects to the server 1 using a login ID and password issued to each store manager, and stores management information. Provides a graphic user interface (GUI) for registering and viewing.

The product registration unit 12 provides an interface for registering target products for collecting consumer evaluations.
The store manager logs into the management site generated by the product registration section 12 using a unique login ID and password issued in advance, and sets the above information. There is no need to register products that have already been set at another store and registered in the database section 15.

In addition, the data management unit 13 provides an interface for registering the ID (serial number) of the display terminal 200, the identification ID of the data gateway 100, etc., and links the corresponding products displayed on the display terminal 200 here. Things are now possible.
If the store manager wants to link the display terminal 200 to another product and promote sales of that product, he can use the data management unit 13 to change the link between the display terminal 200 and the product. The structure is such that the in-store products linked to the display terminal 200 can be freely switched.

In addition, in the data management section 13, information (information such as POS data) imported from the outside through the individual data API section 17 is linked to the product ID, and the store manager can confirm the information through this interface. It looks like this.
The data management unit 13 provides various information to the information processing device such as the data gateway 100, including sensor information installed in the display terminal 200, information regarding NFC, and QR code (registered trademark) information to be displayed on the display terminal 200. It provides an interface for managing data information. Furthermore, the update frequency (update timing (update timing interval)) of display information on the display terminal 200 can also be set using this interface.
The data management unit 13 stores the data set in this interface in the store/product information database 34 (identification ID of the data gateway 100 installed in the store for the store ID, display of the display terminal 200). The terminal ID, the product ID of the product linked to the display terminal ID, the update frequency) and information imported from the outside through the individual data API section 17 are stored.

The operation management section 14 provides an interface for monitoring the operational status of the data gateway 100 and the display terminal 200 in the store, and the store manager of each store can access the server 1 and perform predetermined operations. You can check data (store management information) such as the current communication status of the data gateway 100 and the display terminal 200, failure status, battery depletion of the display terminal 200, and errors related to the system.
Note that the operation management unit 14 receives store management information “current communication status, failure status, You can now check data (store management information) such as dead batteries and system errors.

The reason why the management function is provided in the management zone (B) is as follows.
The reality is that store operators (store managers) want to sell products that are difficult to sell. By using the management function of the server 1, instead of attaching the display terminal 200 to all products, it is possible to attach the display terminal 200 only to products that have good reviews on the Internet NW but are not selling well, and to adjust the display terminal 200 according to the store sales situation. It is possible to change the operation at any time.
On the Internet NW, it is easy to change and innovate displays, making it easy to gauge the appeal of the products you want to sell to consumers. By using this management function, brick-and-mortar sellers can easily adopt a sales strategy in brick-and-mortar stores similar to the Internet.

The local zone (D) is an interface unit connected to a fixed communication partner.

The data gateway connection unit 16 manages communication with the data gateway 100 installed in each store.
Specifically, when the store/product information database 34 or the consumer evaluation aggregation database 35 is updated, the data gateway connection unit 16 refers to the store/access information database 33 and identifies stores affected by the data update. A synchronization signal is sent to the data gateway 100 to update the contents of each database in the database section 103 inside the data gateway 100.

Similarly, sensor information installed in the display terminal 200 acquired in the store, communication failure information of the display terminal 200, etc. are transmitted to the data gateway connection unit 16 through the data gateway 100, and the information is conveyed to the server 1. become.

In addition, the individual data API unit 17 is connected to a product information database such as a POS system (a database that stores POS data) for each store or chain store via the Internet NW, and allows real-time sales of each store or chain store. It is used to obtain product information data that shows the status, etc., and serves as a communication interface for linking with external databases. In addition to in-store sales information, the product information database includes a variety of data linked to products, such as customer surveys compiled across chain stores and statistics on past complaints and defects. The individual data API section must change the data communication specifications depending on the specifications of the connected device and the other party. Therefore, the basic practice is to connect according to the communication specifications of the other party without setting specifications for information exchange.
The acquired product information data includes, for example, date and time information (year/month/day/hour/minute), sales status (number of sales, etc.), remaining inventory, price display, etc., linked to each product ID. There is.

Further, the hardware configuration of the server 1 is not particularly limited. For example, the server 1 is constituted by an information processing device (one or more information processing devices) such as a computer that includes a CPU, a main storage device, an auxiliary storage device, an IO interface, and a communication interface. .
In addition, the auxiliary storage device realizes the functions of each section (net search/aggregation engine section 11, product registration section 12, data management section 13, operation management section 14, data gateway connection section 16, individual data API section 17). A computer program (hereinafter simply referred to as "program") is stored for the purpose. The functions of each part (net search/aggregation engine part 11, product registration part 12, data management part 13, operation management part 14, data gateway connection part 16, individual data API part 17) are controlled by the CPU, This is achieved by loading and running the above program.
Further, a database section 15 is formed in a predetermined area of the auxiliary storage device.

《Configuration of data gateway 100》
Next, the data gateway 100 will be explained with reference to FIG.
Here, FIG. 3 is a schematic diagram showing the mechanical configuration of a data gateway that constitutes the consumer evaluation information display system of this embodiment.

As shown in the figure, the data gateway 100 has a similar structural concept to the server 1 described above, and has a public zone (E), a data zone (F), and a local zone (G). ).

A server connection unit 101 is provided in the public zone (E). This server connection unit 101 is connected to the Internet NW and performs data communication, and the connection partner is limited to the server 1.
For example, even if a store has an on-premises POS data system within the store, the communication partner of that POS data system will always be the server 1, and the data gateway 100 will obtain information through the server 1.

A database section 103 is provided in the data zone (F). The database unit 103 stores a display terminal/consumer evaluation information database 110 and a display terminal/access information database 111.
The display terminal/consumer evaluation information database 110 is synchronized with the store/product information database 34 and the consumer evaluation aggregation database 35 in FIG. All information except the connection setting information and data obtained from the display terminal 200 is updated in conjunction with the server 1 shown in FIG.

Information synchronized with the display terminal/consumer evaluation information database 110 is received from the data gateway connection section 16 of the server 1 through the server connection section 101 and is synchronized therewith. Specifically, the server connection unit 101 performs communication processing with the data gateway connection unit 16 of the server 1, and uses the ID information of the data gateway 100 to obtain information about the store where the data gateway 100 is installed and the display terminal installed at the store. The server 1 filters the information of 200 and the aggregated product/consumer evaluation information linked thereto, and transmits and synchronizes the synchronization data necessary for the store from the server 1 to the data gateway 100.
According to this configuration, even if an Internet communication failure occurs such as interruption of communication with the server 1, there will be no problem in supplying data to the display terminal 200 in the store.

The display terminal/access information database 111 is a database that stores sensor information sent from the display terminal 200, information on remaining battery power, communication records with the display terminal 200, and the like.
The information in this display terminal/access information database 111 is synchronized with the information records in the store/product information database of the server 1, and the store operation manager can constantly check this information through the operation management section 14 of the server 1. It has a mechanism that allows you to understand it.

A terminal communication section 102 is provided in the local zone (G). A terminal communication unit 102 communicates with a display terminal 200 in the store.
Note that BLE Mesh communication, Zigbee communication, and the like, which reduce power consumption, are suitable for communication with the display terminal 200, and it is preferable to use such low power consumption communication.
When the total and consumer evaluation information of the display terminal/consumer evaluation information database 110 is synchronously updated through the database unit 15 of the server 1, the information update frequency (update) of the display terminal 200 set by the data management unit 13 of the server 1 is The terminal communication unit 102 broadcasts only the ID (display terminal ID) of the display terminal 200 to be updated and the update information on the network according to the setting (timing).
The display terminal 200 is configured to update the display according to the update information when the ID (display terminal ID) received from broadcast communication on the network matches its own ID.

Furthermore, each display terminal 200 is configured to periodically transmit its own ID (display terminal ID) and remaining battery power to the terminal communication unit 102. If communication data is not sent to the terminal communication unit 102 from the display terminal 200 registered as installed for a certain period of time, the communication record will not be stored in the display terminal/access information database 111, so the communication will not be sent for a certain period of time. It can be determined that a communication error has occurred for display terminals 200 for which there is no record.
Further, each display terminal 200 is set to transmit sensor information detected by the sensor unit 205 to the terminal communication unit 102 each time the display terminal 200 is detected.
The terminal communication unit 102 then registers the data sent from each display terminal 200 in the display terminal/access information database 111.

Ideally, only one data gateway 100 is installed in a store. However, in situations where the store is divided into multiple floors and communication across each floor is not possible, or when the number of display terminals installed is large and the communication traffic is large, multiple data gateways 100 may be installed. It's also good.

Further, the hardware configuration of the data gateway 100 is not particularly limited. For example, the data gateway 100 is configured by an information processing device (one or more information processing devices) such as a computer that includes a CPU, a main storage device, an auxiliary storage device, an IO interface, and a communication interface. Ru.
Further, the auxiliary storage device stores computer programs (hereinafter simply referred to as "programs") for realizing the functions of each section (server connection section 101, terminal communication section 102). The functions of each section (server connection section 101, terminal communication section 102) are realized by the CPU loading the above program into the main storage device and executing it.
Further, a database 103 is formed in a predetermined area of the auxiliary storage device.

《Display terminal 200》
Next, the configuration of the display terminal 200 that constitutes the consumer evaluation information display system of this embodiment will be described with reference to FIG. 4.
Here, FIG. 4 is a schematic diagram showing the functional configuration of a display terminal that constitutes the consumer evaluation information display system according to the embodiment of the present invention.

Since the display terminal 200 has a simple structure, it is not divided into zones for each function, and is composed of only seven functional modules.
As shown in the figure, the display terminal 200 includes a control unit 201 that controls the overall operation of the display terminal 200, a BLE Mesh communication unit 202, a display unit 203 composed of a display device, etc., and a power source for the display terminal 200. It has a battery section 204, a sensor section 205, an NFC section 206, and a data memory section 207.

The control unit 201 controls the transmission of the sensor count (sensor information) obtained by the sensor unit 205 to the data gateway 100 and the communication with the mobile terminal by the NFC unit 206.
The BLE Mesh communication unit 202 has a mechanism for performing Mesh communication with other display terminals 200 installed in the store and receiving data commands from the data gateway 100. However, it is also possible to use communication forms other than BLE Mesh communication depending on the communication status of the store.

The display terminal 200 is a display device that displays consumer evaluation information and store-specific data received from the data gateway 100, and is configured with an electronic display device such as an organic EL display or a liquid crystal display.

It is preferable to use a small battery such as a button battery for the battery section 204. If the store structure allows for the installation of a mobile battery, it is okay to use a mobile battery. Regarding the sensor section 205 and the NFC section 206, it is preferable to use them in consideration of the balance between store demands and battery consumption.

Furthermore, the sensor unit 205 is configured to detect motion in front of the display terminal 200, measure the time that a moving object exists in the detection range, and count the number of human bodies. Specifically, the sensor unit 205 is configured with a sensor that can detect the movement of an object in front (an object such as a human body), and detects an object that has been within the detection range for more than a certain period of time among the detected objects. It's supposed to count. Information counted by the sensor unit 205 (sensor information (sensor information linked to the product ID) is sent to the server 1 via the data gateway 100.
The purpose of the present invention is not only to pursue convenience for consumers, but also to bring the advantages of e-commerce to physical stores. In other words, in e-commerce, it is possible to count the number of users who are interested in a product even if it does not lead to an actual purchase.
However, this cannot be done in a physical store. The aim is to fill this gap and incorporate superior features found on the Internet into physical store operations. According to the configuration of the sensor unit 205 described above, it is possible to count the number of people who are estimated to be stopping in front of the product and looking at the product in an actual store. In other words, it is possible to count the estimated number of users who are interested in a product at a physical store.

Similarly, the purpose of the NFC section 206 is to incorporate the link function to product-related information, which is common on the Internet NW, into physical stores. That is, by holding a mobile terminal such as a smartphone over the display terminal 200, a user can provide a link to product information that is common on the Internet NW but is difficult to provide at a physical store. However, depending on battery consumption, this function may be omitted by displaying a QR code (registered trademark) or the like.

A basic screen configuration pattern to be displayed on the display unit is registered in advance in the data memory unit 207, and the data communicated through the BLE Mesh communication unit 202 is the numerical data and QR code developed on this screen pattern. (registered trademark) data, etc., is structured to be kept to a minimum.
Further, sensor information (count information) obtained through the sensor section 205 is also temporarily stored in the data memory section 207.

Note that the hardware configuration of the display terminal 200 is not particularly limited; 205, an NFC section 206, and a data memory section 207" can be used.

The above is the configuration of the consumer evaluation information display system of this embodiment.

《Collection and aggregation processing of consumer evaluation information》
Next, the consumer evaluation information collection/aggregation process performed by the server 1 of the consumer evaluation information display system of this embodiment will be described using FIG. 5.
Here, FIG. 5 is a schematic diagram showing an example of the process of collecting and aggregating consumer evaluation information performed by the server of the consumer evaluation information display system of the embodiment.

The consumer evaluation information display system of this embodiment starts operation from the point where product information (product ID, product name) to be targeted for consumer evaluation is registered in the evaluation product information database 31 in the database unit 15 of the server 1. be done. Note that the evaluated product information database 31 includes a field for registering a product ID of a product subject to consumer evaluation, and a field for registering a product name used for searching for the product.
The administrator of the server 1 or the store administrator registers the product ID and the product name in the record of the evaluated product information database 31.

When the above product name registration is completed, the internet search/aggregation engine section 15 of the server 1 accesses the evaluation product information database 31 in the database section 15, and first selects the registered target product (first product). Get the search product name (first keyword).
Thereafter, the internet search/aggregation engine unit 15 broadly searches the Internet NW and obtains URL information of a web page where consumer evaluation information regarding the target product corresponding to the obtained product name is provided.

Next, upon acquiring the URL information, the Internet search/aggregation engine section 15 associates it with the corresponding product ID in the Internet/consumer evaluation information database 32 and registers the URL information (access destination information).
In addition, since there are many web pages that provide consumer evaluation information regarding products, in this embodiment, the same process is repeated for the number of web pages that provide consumer evaluation information. URL information for the same number of products will also be registered.

Next, the Internet search/aggregation engine unit 11 accesses the website (WEB page) of the obtained URL information and acquires consumer evaluation information (Internet/consumer evaluation information) regarding the registered target product. do.
Then, upon acquiring the consumer evaluation information regarding the target product, the internet search/aggregation engine section 11 registers it in the internet consumer evaluation information database 32 of the database section 15 . As mentioned above, since there are many web pages that provide consumer evaluation information, a large number of multiple consumer evaluation information (online/consumer evaluation information) are ultimately registered for one product item as described above. It will happen.

Next, the internet search/aggregation engine section 11 aggregates the acquired consumer evaluation information (internet/consumer evaluation information) based on a predetermined rule, and calculates the aggregate/consumer evaluation information.
Then, the internet search/aggregation engine section 11 registers the aggregation/consumer evaluation information obtained from the first URL in the consumer evaluation aggregation database 35 in the database section 15.

When the processing of aggregating the internet/consumer evaluation information obtained from the first URL searched and obtained for the first product is completed, and the registration of the aggregation/consumer evaluation information is completed, the processing of the information from the next obtained URL is completed. to move to. These processes are repeated, and when all aggregation processes for the first product are completed, the same process is repeated for the next product name (keyword) until all product names have been searched. However, although one flow is described in order for the convenience of explanation, in reality, these processes occur in multi-processes and multi-threads, so searches for consumer evaluation information are executed sequentially using multiple search names. In parallel, aggregation and calculation of consumer evaluation information will also be executed.

Further, after the net search/aggregation engine section 11 finishes registering the aggregation/consumer evaluation information of all product names, thereafter, it periodically checks for changes in information within the URL. If the data inside the URL has changed from the already acquired data (net/consumer evaluation information), the internet search/aggregation engine unit 11 registers it in the internet/consumer evaluation information database 32. Update consumer evaluation information (online/consumer evaluation information) so that the data is up-to-date.

In addition, when the internet/consumer evaluation information database 32 is updated, the internet search/aggregation engine unit 11 updates the updated (or newly registered) product ID (product) in the internet/consumer evaluation information database 32. The "consumer evaluation information (net/evaluation information)" is aggregated, and the consumer evaluation information (aggregate/consumer evaluation information) of the corresponding product ID (product) is calculated according to a predetermined rule. Further, the internet search/aggregation engine section 11 accesses the consumer evaluation aggregation database 35 and updates consumer evaluation information (aggregate/consumer evaluation information) associated with the corresponding product ID.

Note that the data gateway connection unit 16 of the server 1 of this embodiment performs communication processing with the data gateway 100 server connection unit 101 of each store at a predetermined timing, and stores the corresponding store in the store/product information database 34 of the server 1. The information registered in the display terminal/consumer evaluation information database 110 of the data gateway 100 of the store corresponding to the ID is synchronized.

In addition, the store data gateway 100 transmits consumer evaluation information (aggregated consumer evaluation information) of products registered in the store/product information database 34 to display terminals linked to each product at the store. 200, and the product evaluation information of the linked product is displayed on the display terminal 200. Furthermore, products linked to the display terminal 200 are installed near the display terminal 200.

Therefore, a consumer visiting a store may, for example, look at "Product A" in the physical store, hold it in his or her hands, and check it while looking at the display terminal 200 installed next to "Product A." , it is possible to obtain consumer evaluation information for "product a". In other words, according to the above configuration, it is possible to present consumer evaluation information required for purchasing decisions to consumers who visit a physical store without any effort, and to enjoy the benefits of both virtual and real stores. Can be provided.

In addition, in this embodiment, rather than simply providing consumer evaluation information on a specific website regarding a product, the server 1 provides consumer evaluation information (online/consumption We provide aggregated and calculated consumer evaluation information. Therefore, according to this embodiment, more reliable consumer evaluation information is provided.

As described above, according to the present embodiment, information required when making a purchase decision is presented to consumers visiting a physical store without any effort, and the virtual and real , it is possible to provide a consumer evaluation information display system that can provide the benefits of both. Furthermore, according to the present embodiment, since information required by consumers when making purchase decisions is effectively provided at physical stores, it is possible to encourage consumers to purchase products at physical stores, and as a result, , it can be expected that stores will be revitalized throughout society.

Note that the present invention is not limited to the embodiments described above, and various changes can be made within the scope of the invention.

In this embodiment, the individual data API unit 17 of the server 1 acquires product information data such as POS data (post data indicating the number of products sold, etc.) indicating the real-time sales status of each store, and transmits the acquired product information data to the database unit 15. POS data (for each product ID, date and time information (year/month/day/hour/minute), sales status (number of sales, remaining inventory, etc.), price, etc. are registered.
Therefore, for example, product information data of products linked to the display terminal 200 of each store may be transmitted from the server 1 to the data gateway 100 of each store. In this case, the data gateway 100 transmits product information data (product information data received from the server 1) of products associated with each display terminal 200 to each display terminal 200 in the store. The display terminal 200 displays product information data along with consumer evaluation information (aggregated/consumer evaluation information). Note that the product information data to be displayed may include, for example, the sales status of each product (number of sales (number of sales at each store, number of sales at chain stores, total sales, etc.), number of remaining items in stock), price, etc.
According to this configuration, it is possible to show consumers who visit a physical store the sales volume and remaining stock of the product in front of them, which is expected to stimulate consumers' desire to purchase. be done.

1...Cloud server 11...Net search/aggregation engine unit 12...Product registration unit 13...Data management unit 14...Operation management unit 15...Database unit 16...Data gateway connection unit 17...Individual data API unit 31...Evaluation product information database 32 …Net/consumer evaluation information database 33…Store/access information database 34…Store/product information database 35…Consumer evaluation aggregate database
A…Public zone
B…Management zone
C…Data zone
D…Local zone

100...Data gateway 101...Server connection section 102...Terminal communication section 102
103...Database section 110...Display terminal/consumer evaluation information database 111...Display terminal/access information database
E…Public zone
F…Data zone
G…Local zone

200...Display terminal 201...Control unit 202...BLE Mesh communication unit 203...Display unit 204...Battery unit 205...Sensor unit 206...NFS unit 207...Data memory unit

The present invention, which was made to solve the above problems, collects and aggregates consumer evaluation information on the Internet regarding products that consumers have evaluated, and displays the collected and aggregated information on the sales display shelves of the products sold in physical stores. A consumer evaluation information display system that displays the consumer evaluation information, the system searches for information sources of consumer evaluation information scattered on the Internet regarding a certain specific product, and the searched information source a server that collects and aggregates the consumer evaluation information from and stores the collected and aggregated consumer evaluation information; and a server that performs communication processing with the server via the Internet and stores the consumer evaluation information stored in the server. a store-side information processing device that acquires and stores customer evaluation information; and a store-side information processing device that is installed in a pair with the specific product on a sales display shelf provided in the physical store and is transmitted from the store-side information processing device. and a display terminal that receives and displays the consumer evaluation information , and the server monitors changes in the consumer evaluation information of the information sources scattered on the Internet, and when the change is confirmed. , is equipped with a real-time update function for updating the stored consumer evaluation information, and the store- side information processing device is configured to constantly synchronize the consumer evaluation information with the server, and to update the stored consumer evaluation information on the Internet. The present invention is characterized in that real-time consumer evaluation information can be displayed on the display terminal in a physical store .

Further, the present invention collects and aggregates consumer evaluation information on the Internet regarding products that consumers have evaluated, and displays the collected and aggregated consumer evaluation information on the sales display shelves of the products sold in physical stores. A consumer evaluation information display system for displaying consumer evaluation information, a server that collects and aggregates the consumer evaluation information from a website provided via the Internet, and stores the collected and aggregated consumer evaluation information; A store side that is installed in the physical store and performs communication processing with the server via the Internet, acquires consumer evaluation information stored in the server, and stores the acquired consumer evaluation information.・It has an information processing device and a display terminal installed in pairs with the products on a sales display shelf provided in the physical store, and the server is configured to display the information on the website connected to the Internet. Monitoring changes in the consumer evaluation information of the product, and when the change is confirmed, updating the stored consumer evaluation information of the corresponding product, and transmitting the updated information to the store side/information processing device. A real-time update function is provided for transmitting consumer evaluation information of the product and updating the consumer evaluation information stored in the store side/information processing device, and the store side/information processing device communicates with the display terminal. The stored consumer evaluation information is transmitted to the display terminal, and the display terminal displays the consumer evaluation information, and the display terminal is configured to be able to detect objects in front of it. It has a sensor that can detect movement and an NFC function section that can communicate with a mobile terminal, and the sensor is characterized in that it can measure the time that the detected object stays in the detection range. do.
This will significantly increase the amount of information that can be provided at physical stores, and will also allow stores to understand the trends of customers visiting their stores.

Claims (5)

Consumer evaluation information that collects and aggregates consumer evaluation information on the Internet regarding products that consumers have evaluated, and displays the collected and aggregated consumer evaluation information on the sales display shelves of the products sold in physical stores. A display system,
a server that collects and aggregates the consumer evaluation information from websites provided via the Internet and stores the collected and aggregated consumer evaluation information;
A store side that is installed in the physical store and performs communication processing with the server via the Internet, acquires consumer evaluation information stored in the server, and stores the acquired consumer evaluation information.・Information processing device;
a display terminal installed in pair with the product on a sales display shelf provided in the physical store;
The server monitors changes in the consumer evaluation information of the product on a website connected to the Internet, and when the change is confirmed, updates the stored consumer evaluation information of the product. and a real-time update function that transmits the updated consumer evaluation information of the product to the store side/information processing device to update the consumer evaluation information stored in the store side/information processing device. ,
The store-side information processing device is capable of communicating with the display terminal, transmits the stored consumer evaluation information to the display terminal, and causes the display terminal to display the consumer evaluation information. A consumer evaluation information display system featuring: The server has a structure that allows the store side/information processing device to specify an update timing interval of the consumer evaluation information to be displayed on the display terminal, and the store side/information processing device The device is configured to transmit and display the consumer evaluation information on the display terminal at an update timing specified by the server,
2. The display terminal according to claim 1, wherein the display terminal is operated by a battery and includes a communication processing unit that updates information using a communication method that reduces power consumption. User evaluation information display system. The display terminal has a sensor that can detect the movement of an object in front of it, and an NFC function section that can communicate with a mobile terminal, and the sensor can measure the time that the detected object stays in the detection range. The consumer evaluation information display system according to claim 1 or 2, characterized in that: The server is connected to a data management unit where each store manager logs in and receives registration of products linked to the display terminal, and to a product information database such as a POS system for each store or chain store via the Internet. and an API communication unit for importing various data regarding the product, including the number of sales of the product, which is unique to each store or chain store, and the information processing unit stores information about the corresponding product on the store side/information processing device. The information processing device on the store side receives the product information data, transmits the product information data to the corresponding display terminal, and displays the consumer evaluation on the display terminal. 4. The consumer evaluation information display system according to claim 1, wherein the product information data is displayed together with the information. A plurality of the display terminals are installed in the physical store, and the server receives the current communication status, failure status, and dead battery of each display terminal in each store from the store information processing device of each store. Claim 1 characterized in that the store management information of the corresponding store is received and stored, and is provided to a user interface that the store manager logs in and uses. The consumer evaluation information display system according to items 4 to 4.

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