JP2023069964A - Area market data management system and area market data management method - Google Patents

Abstract

To efficiently maximize the sales of each accommodation facility in the entire area.SOLUTION: An area market data management system 100 comprises: a storage device 101 that holds information on accommodation demand in each accommodation facility in a prescribed area where a prescribed accommodation facility exists; and a calculation device 104 that calculates a reservation acquisition speed of the predetermined accommodation facility and other accommodation facilities based on the accommodation demand information, and outputs information suggesting an increase in a guest room sales unit price in the predetermined accommodation facility when the reservation acquisition speed in the other accommodation facilities is faster than the reservation acquisition speed in the predetermined accommodation facility.SELECTED DRAWING: Figure 1

Description

TECHNICAL FIELD The present invention relates to an area market data management system and business support service method, and more specifically to a technique for efficiently maximizing sales of each accommodation facility in the entire area.

Lodging facilities such as hotels and ryokans monitor the room sales prices of competing lodging facilities in the vicinity and use the results as a reference in setting their own prices. These lodging facilities tend to gather in various areas that are expected to attract customers, such as hot spring resorts and scenic spots, as well as airports, train stations, and districts where large-scale event facilities are located. Therefore, accommodation establishments located within an area monitor each other's price trends and influence each other's pricing.

As a technique for handling such pricing of accommodation facilities, for example, a storage device storing information on the schedule of events and the number of room reservations for each day from a specified date to a specified period ahead for a specified accommodation facility. Based on the information and the event schedule information, among the days when the number of room reservations at the accommodation facility is equal to or greater than a predetermined standard, days other than the event period or the period before and after the event in the area where the accommodation facility is located is a related date of an unknown event, and a price management support system (see Patent Document 1) including a computing device that performs processing for notifying the terminal of the accommodation facility of the information on the related date of the unknown event has been proposed. ing.

In addition, parameter storage means storing parameters for varying hotel evaluations for each hotel is connected to a customer terminal device for communication, and when a questionnaire result relating to hotel evaluation for each hotel is detected from the customer terminal device, this questionnaire is obtained. Based on the result, parameter update means for updating the parameters related to the hotel stored in the parameter storage means, and hotel evaluation information for evaluating the hotel based on the parameters related to the hotel stored in the parameter storage means. evaluation information creating means to create; evaluation information storage means for storing the hotel evaluation information created by the evaluation information creating means for each hotel; Also proposed is an optimum room rate setting system (see Patent Document 2) having an optimum room rate setting means for setting the room rate of the hotel.

JP 2018-41426 A JP 2006-172082 A

When accommodation facilities determine their own pricing strategy by referring to each other's room sales prices, in many cases, they tend to set prices so that they are cheaper than competing accommodation facilities. Since such trends can occur in the same way among all accommodation facilities located in the same area, depending on the situation, it may lead to excessive bargain competition in the area.

When a bargaining competition occurs, the lodging facilities within the area only compete for a limited number of guests, resulting in a continued attritional warfare with low unit prices as a whole. As a matter of course, the market size of the entire area (= room unit price x number of guests) will also tend to shrink. This market shrinkage may spread to businesses other than lodging facilities, such as restaurants and souvenir shops in the area. If that happens, it may lead to a deterioration in the economic situation not only for accommodation facilities but also for the entire area.

SUMMARY OF THE INVENTION Accordingly, an object of the present invention is to provide a technique for efficiently maximizing the sales of each accommodation facility in the entire area.

The area market data management system of the present invention for solving the above problems is a storage device that holds information on accommodation demand in each accommodation facility in a prescribed area where a prescribed accommodation facility exists, and based on the information on the accommodation demand, Calculate the reservation acquisition speed of the prescribed accommodation facility and other accommodation facilities, and if the reservation acquisition speed at the other accommodation facility is faster than the reservation acquisition speed at the prescribed accommodation facility, at the prescribed accommodation facility and an arithmetic device that outputs information suggesting an increase in room sales unit price.

Further, in the area market data management system of the present invention, the storage device stores, as the accommodation demand information, room sales unit prices, occupancy rates, and indexes at predetermined timings for each accommodation facility rank or facility type. The computing device stores the predetermined accommodation facility and rank among the values of the occupancy rate and the index for each predetermined timing for each accommodation facility rank or facility type, which is the information on the accommodation demand. Alternatively, extracting a value related to the other accommodation facility having the same facility type, calculating the reservation acquisition speed based on the value, and calculating the reservation acquisition speed at the other accommodation facility based on the reservation at the predetermined accommodation facility If it is faster than the acquisition speed, it may be configured to output information suggesting an increase in the room sales unit price at the predetermined accommodation facility.

Further, in the area market data management system of the present invention, the computing device may be configured to cancel a reservation at the predetermined accommodation facility indicated by the accommodation demand information and cancel the reservation at another accommodation facility within the predetermined area. Based on the information of the property, the other accommodation facilities that affect room sales of the predetermined accommodation facilities are identified, and the reservation acquisition speed is calculated for the other accommodation facilities.

Further, in the area market data management system of the present invention, the computing device calculates the reservation accuracy at the predetermined accommodation facility based on the information on the accommodation demand, and based on the reservation accuracy, repeaters at the predetermined accommodation facility. It is also possible to specify and output the information of the repeater.

Further, in the area market data management method of the present invention, the information processing device stores, in a storage device, information on accommodation demand in each accommodation facility in a prescribed area where the prescribed accommodation facility exists, and the information on accommodation demand is Based on the above, calculate the reservation acquisition speed of the prescribed accommodation facility and other accommodation facilities, and if the reservation acquisition speed at the other accommodation facility is faster than the reservation acquisition speed at the prescribed accommodation facility, the prescribed accommodation It is characterized by outputting information suggesting an increase in the room sales unit price in the facility.

Further, in the area market data management method of the present invention, the information processing device stores, in the storage device, as the accommodation demand information, room sales unit prices and operating rates at predetermined timings by rank of accommodation facility or by facility type. and each value of the index, which is information on the accommodation demand, and which is the information of the accommodation demand, and which is the information of the accommodation demand, and which is the information of the accommodation facility Extract the value of the other accommodation facility that is the same rank or facility type, calculate the reservation acquisition speed based on the value, and calculate the reservation acquisition speed at the other accommodation facility If it is faster than the reservation acquisition speed, it may output information suggesting an increase in the room sales unit price at the predetermined accommodation facility.

Further, in the area market data management method of the present invention, the information processing device may cancel the reservation at the predetermined accommodation facility indicated by the accommodation demand information and cancel the reservation at another accommodation facility within the predetermined area. Based on the event information, the other accommodations that affect room sales for the given accommodations may be identified, and the booking acquisition speed may be calculated for the other accommodations.

Further, in the area market data management method of the present invention, the information processing device calculates the reservation accuracy at the predetermined accommodation facility based on the information on the accommodation demand, and based on the reservation accuracy, repeaters at the predetermined accommodation facility may be specified and the information of the repeater may be output.

According to the present invention, it is possible to efficiently maximize the sales of each accommodation facility in the entire area.

1 is a network configuration diagram including an area market data management system of this embodiment; FIG. It is a figure which shows the hardware structural example of the area market data management system in this embodiment. 3 is a diagram showing a hardware configuration example of a net agent server in this embodiment; FIG. It is a figure which shows the hardware structural example of the accommodation facility terminal in this embodiment. It is a figure which shows the hardware structural example of the PMS server in this embodiment. It is a figure which shows the data structural example of sales data DB of this embodiment. It is a figure which shows the flow example of the area market data management method in this embodiment. It is a figure which shows the example of a screen in this embodiment. It is a figure which shows the example of a screen in this embodiment.

***overall structure***
Embodiments of the present invention will be described in detail below with reference to the drawings. FIG. 1 is a network configuration diagram including an area market data management system 100 of this embodiment. The area market data management system 100 shown in FIG. 1 is a computer system that efficiently maximizes the sales of each accommodation facility in the entire area.

More specifically, the area market data management system 100 can be assumed to be, for example, a server device operated by a predetermined operator affiliated with various accommodation facilities, or by various public institutions such as local governments, but is limited to this. do not. For example, it may be a device operated by an accommodation facility operator, an OTA operator, or a site controller operator.

On the other hand, the target for which the area market data management system 100 of the present embodiment outputs and presents the information that is the processing result is (a terminal of an accommodation company contracted or registered to enjoy the service provided by the area market data management system 100). , accommodation facility terminal 200), or the system of the above-mentioned public institution pre-specified as the notification destination of the information, or the terminal of the OTA or site controller operator. Of course, it is not limited to this, and it is also possible to assume terminals and systems of other various business operators as information output targets.

The area market data management system 100 is also communicatively linked to the PMS server 400 to obtain sales data generated for each accommodation establishment. However, the sales data may be obtained from the OTA net agent server 300 currently used by the accommodation facility, and the data acquisition destination is not limited.

The area market data management system 100 can communicate with accommodation facility terminals 200 provided by accommodation providers, OTA net agent servers 300, site controller PMS servers 400, and local government systems 500, etc., via an appropriate network 10 such as the Internet. It is connected to the.

In addition, the above-mentioned lodging business contracts with a plurality of OTAs, that is, net agents, for the purpose of selling the rooms of its own lodging facilities (which can also include the concept of selling accommodation plans). It is assumed that the sales have been consigned. However, we do not rule out the form in which lodging companies also sell rooms on their own websites.

In addition, each lodging company located in a certain area has a contract with a PMS company in order to centralize and collectively manage the reservation management functions provided by each of the above-mentioned OTAs' net agent servers 300. shall be

On the other hand, each business operator that operates the net agent server 300 is a business operator that provides services such as attracting customers, selling rooms, and sending customers to contracted accommodation facilities through sales sites established on the Internet. becomes. This business operator observes, for example, at fixed time intervals the guest room sales record, that is, sales data, of each accommodation facility that is the customer of the service, and manages this in a sales data DB 325 (described later).

The net agent server 300 accepts reservation requests for accommodation facilities (and their package products, etc.) from terminals of users who sell guest rooms, and executes reservation processing and associated inventory management processing for the accommodation facilities. In addition, we manage information related to the object of the reservation request, such as the above-mentioned payment amount, the nationality of the person who made the reservation, the type of travel (e.g., the attributes and number of companions, such as whether they are traveling with family or traveling alone), whether or not cancellation is made, and when the cancellation is made. ing.

In addition, each business operator that operates the above-mentioned PMS server 400 is for each accommodation facility located in a certain area (of course, a predetermined contract has been concluded in advance), each OTA under contract with the accommodation facility will be a company that provides management functions of the net agent server 300 in a consolidated form.

This business operator acquires, for example, at regular intervals, the sales data of guest rooms at each OTA for each accommodation facility, which is the customer of the service, from the net agent server 300, and manages this in a sales data DB 425 (described later). are doing.

In addition, the area market data management system 100 of the present embodiment provides information on the sales performance of each accommodation company's guest room products (that is, accommodation facilities) on the WEB site of the net agent with which many accommodation companies have contracts. Information such as guest room category, plan details, sales period, sales amount (amount posted on the net agent's website), various attributes of users, etc. Get from either. The information obtained here becomes demand information for accommodation facilities in the area.

Similarly, the area market data management system 100 receives from the PMS server 400 the management information in the net agent server 300 that is collectively managed by the PMS server 400, that is, the sales performance of each accommodation company's guest room products (that is, accommodation facilities). As information, information such as the room category of the guest room, plan details, sales period, sales amount (the amount posted on the net agent's website), various attributes of the user, etc. are acquired at regular intervals.

Further, the area market data management system 100 processes the demand information obtained as described above by the area market data management method of the present invention, and notifies the accommodation facility terminal 200 of the result. Such notification may be sent to the municipality system of the municipality where the accommodation facility is located.

Further, the accommodation facility terminal 200 is a terminal operated by an accommodation company that operates an accommodation facility. This accommodation facility terminal 200 is a terminal that receives information on the reservation acquisition speed of competitive accommodation facilities in the area from the area market data management system 100 and outputs the information on a display or the like. Specifically, general information processing terminals capable of network communication, such as PCs, smartphones, and tablet terminals, are assumed.

***Hardware configuration of each device***
The hardware configuration of the area market data management system 100 of this embodiment is as shown in FIG. The area market data management system 100 includes at least a storage device 101 , a memory 103 , an arithmetic device 104 and a communication device 105 .

Among them, the storage device 101 is composed of an appropriate non-volatile storage element such as an SSD (Solid State Drive) or a hard disk drive. Also, the memory 103 is composed of a volatile memory element such as a RAM.

Arithmetic device 104 is a CPU that reads program 102 stored in storage device 101 into memory 103 and executes it, performs overall control of the device itself, and performs various determinations, calculations, and control processes.

Also, the communication device 105 can be assumed to be a network interface card that connects to an appropriate network 10 such as the Internet and performs communication processing with other devices such as the accommodation facility terminal 200 , the net agent server 300 and the PMS server 400 .

In addition to the above configuration, the area market data management system 100 includes an input device such as a keyboard and a mouse for accepting key input and voice input from the user, and an output device such as a display for displaying data processed by the arithmetic unit 104. may also be provided.

The storage device 101 has at least a PMS linkage program 111 in the program 102 for implementing the necessary functions as the area market data management system of this embodiment. This PMS cooperation program 111 is a program for the area market data management system 100 to access the PMS server 400 and acquire sales data managed there as demand information.

In addition to the program 102 described above, the storage device 101 also stores at least a demand information DB 125 . Details of the demand information DB 125 will be described later.

On the other hand, the net agent server 300 of this embodiment includes at least a storage device 301, a memory 303, an arithmetic device 304, and a communication device 305, as shown in FIG. Among them, the storage device 301 is composed of an appropriate non-volatile storage element such as an SSD (Solid State Drive) or a hard disk drive. Also, the memory 303 is composed of a volatile memory element such as a RAM.

Arithmetic device 304 is a CPU that reads program 302 stored in storage device 301 into memory 303 and executes it, performs overall control of the device itself, and performs various determinations, calculations, and control processing.

Also, the communication device 305 can be assumed to be a network interface card that connects to an appropriate network 10 such as the Internet and handles communication processing with other devices such as the accommodation terminal 200, the area market data management system 100, and the PMS server 400. .

In addition to the configuration described above, the net agent server 300 also includes an input device such as a keyboard and a mouse for accepting key input and voice input from the user, and an output device such as a display for displaying data processed by the arithmetic unit 304. may be

The storage device 301 stores at least a sales data DB 325 in addition to the program 302 for implementing the necessary functions of the net agent server of this embodiment. However, the details of the sales data DB 325 will be described later.

Further, the accommodation facility terminal 200 of this embodiment includes at least a storage device 401, a memory 403, an arithmetic device 404, an input device 405, an output device 406, and a communication device 407, as illustrated in FIG.

Among them, the storage device 401 is composed of an appropriate non-volatile storage element such as an SSD (Solid State Drive) or a hard disk drive. Also, the memory 403 is composed of a volatile memory element such as a RAM.

Arithmetic device 404 is a CPU that reads program 402 stored in storage device 401 into memory 403 and executes it, performs overall control of the device itself, and performs various determinations, calculations, and control processes.

The input device 405 is a device such as a keyboard, a mouse, and a microphone that receives key input and voice input from the person in charge of the accommodation facility who is the user. Also, the output device 406 is a device such as a display or a speaker for displaying data processed by the arithmetic device 404 .

Also, the communication device 407 can be assumed to be a network interface card that connects to an appropriate network 10 such as the Internet and performs communication processing with other devices such as the area market data management system 100, the net agent server 300, and the PMS server 400.

Moreover, the PMS server 400 of this embodiment is equipped with the memory|storage device 401, the memory 403, the calculating device 404, and the communication apparatus 407 at least, as shown in FIG.

Among them, the storage device 401 is composed of an appropriate non-volatile storage element such as an SSD (Solid State Drive) or a hard disk drive. Also, the memory 403 is composed of a volatile memory element such as a RAM.

Arithmetic device 404 is a CPU that reads program 402 stored in storage device 401 into memory 403 and executes it, performs overall control of the device itself, and performs various determinations, calculations, and control processes.

Also, the communication device 405 can be assumed to be a network interface card that connects to an appropriate network 10 such as the Internet and performs communication processing with other devices such as the area market data management system 100, the accommodation terminal 200, and the net agent server 300. .

In addition to the above configuration, the PMS server 400 includes an input device such as a keyboard and a mouse that accepts key input and voice input from the user, and an output device such as a display that displays data processed by the arithmetic device 404. good too.

*** Data structure example ***
Next, the database used by the area market data management system 100 of this embodiment will be described. FIG. 6 shows an example of the demand information DB 125 in this embodiment.

The demand information DB 125 is a database obtained and stored from the PMS server 400 (or each net agent server 300) of the room sales history in each accommodation facility within a predetermined area.

The data structure, for example, uses the facility ID that uniquely identifies the accommodation facility as a key, the location area, type, rank, channel (OTA identification information) that undertook room sales, date and time of sale (reservation date and time) of the accommodation facility. ), number of nights, sales price, user, meal, use of bedding, whether or not the reservation is canceled, and where the reservation is changed.

It should be noted that the value of the meal column mentioned above includes the presence or absence of meals set in the room sales plan indicated by the sales results and the fees for those meals. If the value is "-", it means that the plan was not set.

Also, the value in the user column includes information on the users who purchased the room sales plan indicated by the sales record and the total number of users. In addition, the value in the bedding use column includes information on whether or not bedding is used by each user.

Also, the value indicating whether or not the reservation has been canceled indicates whether or not the reservation indicated by the sales history has been cancelled. In addition, the value of the reservation change destination indicates the accommodation facility newly reserved by the user for the same period after the cancellation of the reservation (information from the PMS server 400 that manages reservation information across accommodation facilities Therefore, it is assumed that the reservation change destination can be tracked).

The sales data DB 325 held by the net agent server 300 is a database consisting only of the records to which the identification information of the net agent server 300 is assigned among the records included in the demand information DB 125 described above.

*** Flow example ***
The actual procedure of the area market data management method in this embodiment will be described below with reference to the drawings. Various operations corresponding to the area market data management method described below are implemented by a program that the area market data management system 100 reads into a memory or the like and executes. This program is composed of codes for performing various operations described below.

FIG. 7 is a diagram showing a flow example of the area market data management method in this embodiment. In this case, the area market data management system 100 acquires, for example, each sales data relating to all accommodation facilities in a predetermined area specified in advance from the accommodation facility terminals 200 and the PMS server 400 (or the net agent server 300), and distributes it to the demand. It is stored as information in the demand information DB 125 of the storage device 101 (s10).

Subsequently, the area market data management system 100 selects, for example, the accommodation facility X specified by the user, the location area V, and the rank (eg, three stars) from the sales data in the demand information DB 125 obtained in s10. Alternatively, the sales data of the accommodation facility group W having the same facility type (eg, Japanese-style inn) is extracted (s11). The sales data extracted here can be assumed to be any value of the number of reservations acquired, the operating rate, or the index for each predetermined timing such as, for example, every week or every month.

In the extraction process of s11 described above, the area market data management system 100 determines that, based on the information in the demand information DB 125, of the canceled reservations at the accommodation facility X, reservations have been made at other accommodation facilities within the area V. It is preferable to identify other accommodation facilities G that affect the room sales of the accommodation facility X.

The area market data management system 100 further extracts data relating to other accommodation facilities G from among the sales data of the accommodation facility group W extracted in s11, and calculates the reservation acquisition speed based on this sales data. By taking such measures, it becomes possible for the accommodation facility X to consider strategies for setting the unit sales price of rooms for the competing accommodation facilities that should be considered the most.

The area market data management system 100 calculates the reservation accuracy at the accommodation facility X based on the accommodation demand information DB 125, identifies repeaters at the accommodation facility X based on the reservation accuracy, and provides information on the repeaters and the reservation accuracy. It may be output.

Information on repeaters and reservation accuracy, for example, when considered together with the information on competitive accommodation facilities described above, can serve as a basis for determining whether or not a room sales unit price setting strategy should be considered more severely. If there is a tendency for repeaters to cancel their reservations and change their reservations to competing accommodation facilities, in addition to fluctuations in room sales unit prices, you should consider dealing with deterioration and malfunctions of accommodation facilities' services and facilities. and so on.

Also, the area market data management system 100 calculates the reservation acquisition speed for the accommodation facility group W in the area V described above based on the value obtained in s11 (s12). For calculating the reservation acquisition speed, for example, for each accommodation facility included in the accommodation facility group W, the number of reservations acquired in a unit period (eg, one week, one month, one day, etc.) is counted. A value (eg, 30 rooms/day) obtained by averaging among accommodation facilities is used as the reservation acquisition speed. Alternatively, the operating rate or index increase rate (eg, 10%/week) during a unit period is used as the reservation acquisition speed. Calculation of such reservation acquisition speed shall be similarly performed for the accommodation facility X described above.

Subsequently, the area market data management system 100 compares the reservation acquisition speed between the accommodation facility X described above and the accommodation facility group W in the location area V, and the reservation acquisition speed in the accommodation facility group W (average value of ) is faster than the reservation acquisition speed at the accommodation facility X (s13).

As a result of the above determination, if the reservation acquisition speed (average value) in the accommodation facility group W is not faster than the reservation acquisition speed in the accommodation facility X (s13: N), the area market data management system 100 sends a predetermined message (see screen 800 in FIG. 8) is output to the accommodation facility terminal 200 of the accommodation facility X (s14), and the process ends.

On the other hand, when the reservation acquisition speed (average value) in the accommodation facility group W is faster than the reservation acquisition speed in the accommodation facility X (s13: Y), the area market data management system 100 determines the room sales unit price in the accommodation facility X. Information suggesting an up (see screen 900 in FIG. 9) is output to the accommodation facility terminal 200 of the accommodation facility X described above (s15), and the process ends.

The person in charge of the accommodation facility X browses the information suggesting an increase in the room sales unit price, recognizes that the company's accommodation facility X is in a meaningless bargain sale state (or is about to fall), and Necessary procedures will be carried out regarding the increase in the selling price.

Although the best mode for carrying out the present invention has been specifically described above, the present invention is not limited to this, and can be variously modified without departing from the scope of the invention.
According to this embodiment, it is possible to efficiently maximize the sales of each accommodation facility in the entire area.

10 Network 100 Area Market Data Management System 101 Storage Device 102 Program 103 Memory 104 Arithmetic Device 105 Communication Device 111 PMS Linkage Program 125 Demand Information DB
200 accommodation facility terminal 201 storage device 202 program 203 memory 204 arithmetic device 205 input device 206 output device 207 communication device 300 net agent server 301 storage device 302 program 303 memory 304 arithmetic device 305 communication device 325 sales data DB
400 PMS server 401 Storage device 402 Program 403 Memory 404 Arithmetic device 405 Communication device 425 Sales data DB
500 municipal system

Claims (8)

A storage device that holds information on accommodation demand in each accommodation facility in a prescribed area where the prescribed accommodation facility exists;
Based on the information on the accommodation demand, calculate the reservation acquisition speed of the predetermined accommodation facility and other accommodation facilities, and the reservation acquisition speed of the other accommodation facility is faster than the reservation acquisition speed of the predetermined accommodation facility. case, a computing device that outputs information suggesting an increase in the room sales unit price at the predetermined accommodation facility;
An area market data management system comprising: The storage device
As the accommodation demand information, each value of room sales unit price, occupancy rate, and index for each predetermined timing is held for each accommodation facility rank or facility type,
The computing device is
Among the values of the occupancy rate and the index for each predetermined timing for each accommodation facility rank or facility type, which is the information on the accommodation demand, the other accommodation facilities having the same rank or facility type as the predetermined accommodation facility and calculating the reservation acquisition speed based on the value, and if the reservation acquisition speed at the other accommodation facility is faster than the reservation acquisition speed at the predetermined accommodation facility, the predetermined It outputs information that suggests an increase in the unit sales price of rooms at accommodation facilities.
The area market data management system according to claim 1, characterized by: The computing device is
Influence room sales of the predetermined accommodation facility based on the information of the cancellation of the reservation at the predetermined accommodation facility indicated by the information on the accommodation demand, which is reserved at another accommodation facility in the predetermined area. Identifying said other accommodation to provide and calculating said booking acquisition speed with respect to said other accommodation;
3. The area market data management system according to claim 2, characterized by: The computing device is
Based on the information on the accommodation demand, the reservation accuracy at the predetermined accommodation facility is calculated, the repeater at the predetermined accommodation facility is specified based on the reservation accuracy, and the repeater information is output.
4. The area market data management system according to claim 3, characterized by: The information processing device
In a predetermined area where a predetermined accommodation facility exists, information on accommodation demand at each accommodation facility is held in a storage device,
Based on the information on the accommodation demand, calculate the reservation acquisition speed of the predetermined accommodation facility and other accommodation facilities, and the reservation acquisition speed of the other accommodation facility is faster than the reservation acquisition speed of the predetermined accommodation facility. In this case, outputting information suggesting an increase in the room sales unit price at the predetermined accommodation facility,
An area market data management method characterized by: The information processing device
In the storage device, as the accommodation demand information, each value of room sales unit price, occupancy rate, and index for each predetermined timing is held for each accommodation facility rank or facility type,
Among the values of the occupancy rate and the index for each predetermined timing for each accommodation facility rank or facility type, which is the information on the accommodation demand, the other accommodation facilities having the same rank or facility type as the predetermined accommodation facility and calculating the reservation acquisition speed based on the value, and if the reservation acquisition speed at the other accommodation facility is faster than the reservation acquisition speed at the predetermined accommodation facility, the predetermined Output information that suggests an increase in the unit sales price of rooms at accommodation facilities,
6. The area market data management method according to claim 5, characterized by: The information processing device
Influence room sales of the predetermined accommodation facility based on the information of the cancellation of the reservation at the predetermined accommodation facility indicated by the information on the accommodation demand, which is reserved at another accommodation facility in the predetermined area. identifying said other accommodation to provide and calculating said booking acquisition speed for said other accommodation;
7. The area market data management method according to claim 6, characterized by: The information processing device
Based on the information on the accommodation demand, calculate the reservation accuracy at the predetermined accommodation facility, identify the repeater at the predetermined accommodation facility based on the reservation accuracy, and output the repeater information;
8. The area market data management method according to claim 7, characterized by:

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