JP2022175509A - Distribution apparatus, distribution method, and distribution program - Google Patents

Abstract

To provide a distribution apparatus which sets an advertisement rate in accordance with a sales effect of an advertisement, a distribution method, and a distribution program.SOLUTION: A distribution apparatus includes: a distribution unit 332 which distributes advertisement data 321 of a facility stored in a storage unit 32 to a vehicle; a second acquisition unit 333 which acquires information on the amount paid in the facility on the advertisement by a user getting on the vehicle to which the advertisement has been distributed by the distribution unit 332; and a setting unit 334 which sets an advertisement rate of the advertisement on the basis of the information on the amount paid acquired by the second acquisition unit 333.SELECTED DRAWING: Figure 3

Description

The present invention relates to a distribution device, a distribution method, and a distribution program.

2. Description of the Related Art Conventionally, there is known a distribution device that distributes an advertisement to an in-vehicle terminal of a vehicle (see Patent Literature 1, for example). The distribution device described in Patent Document 1 distributes an advertisement to an in-vehicle terminal of a vehicle, and when the vehicle arrives at the shop of the distributed advertisement and receives arrival information from the in-vehicle terminal, the advertiser is charged for the advertisement.

JP-A-2001-343249

However, the conventional technology described above charges the advertising fee uniformly when the vehicle is guided to the advertised store, and the advertising fee is set according to the sales effect of the advertisement, such as the amount paid to the store by the advertisement. One example is the problem of not being able to

SUMMARY OF THE INVENTION It is an object of the present invention to provide a distribution apparatus, a distribution method, and a distribution program capable of setting an advertisement fee according to, for example, the sales effect of an advertisement.

The distribution device according to claim 1 comprises a distribution unit that distributes an advertisement for a facility to a vehicle, and an acquisition unit that obtains information about the amount paid by a user riding in the vehicle to which the advertisement is distributed by the distribution unit. and a setting unit for setting an advertisement distribution fee based on the information about the amount obtained by the obtaining unit.

Further, the distribution method according to claim 8 is a distribution method executed by a distribution device, and includes a distribution step of distributing an advertisement of a facility to a vehicle, and a payment at the facility of the advertisement by a user riding in the vehicle to which the advertisement is distributed. and a setting step of setting an advertisement distribution fee based on the acquired information about the amount.

Further, the distribution program according to claim 9 is a distribution program executed by a distribution device having a computer, wherein the computer is a distribution means for distributing the advertisement of the facility to the vehicle, and the vehicle to which the advertisement is distributed is boarded. It is characterized by functioning as acquisition means for acquiring information on the amount paid by the user at the advertising facility and setting means for setting the advertisement distribution fee based on the acquired information on the amount.

FIG. 1 is a block diagram showing an example of the configuration of a distribution system according to an embodiment. FIG. 2 is a block diagram illustrating an example of the configuration of the terminal device according to the embodiment; FIG. 3 is a block diagram showing an example of the configuration of the delivery device according to the embodiment. FIG. 4 is a diagram illustrating an example of a data configuration of advertisement management data according to the embodiment; FIG. 5 is a diagram illustrating a specific example of advertisement distribution by the distribution system according to the embodiment. FIG. 6 is a flowchart illustrating the procedure of distribution processing according to the embodiment. FIG. 7 is a hardware configuration diagram showing an example of a computer that implements the functions of the delivery device according to the embodiment.

EMBODIMENT OF THE INVENTION Below, the form (henceforth, embodiment) for implementing this invention is demonstrated, referring drawings. It should be noted that the present invention is not limited by the embodiments described below. Furthermore, in the description of the drawings, the same parts are given the same reference numerals.

[Embodiment]
[1. Schematic configuration of distribution system 1]
FIG. 1 is a block diagram showing an example of the configuration of a distribution system 1 according to an embodiment. The distribution system 1 is a system that distributes advertisements to vehicles VE. A distribution system 1 includes a terminal device 2 and a distribution device 3 . The terminal device 2 and the distribution device 3 communicate via a network NE, which is a wireless communication network.

(Regarding terminal device 2)
The terminal device 2 is an information processing terminal used by a user. The terminal device 2 may be, for example, a stationary navigation device installed in the vehicle VE. Also, the terminal device 2 may be, for example, a portable terminal device owned by the user (for example, a smart phone, a tablet terminal, a notebook PC, a desktop PC, a PDA, etc.). In this embodiment, the terminal device 2 is assumed to be a navigation device installed in the vehicle VE.

(About vehicle VE)
The vehicle VE is a vehicle such as an automobile capable of traveling on roads. The vehicle VE may be an automobile that burns fuel such as gasoline or light oil in an engine and runs with the driving force of the engine. Also, the vehicle VE may be an electric vehicle that runs by driving a motor with electricity. Also, the vehicle VE may be a hybrid vehicle that runs by linking an engine and a motor. Further, the vehicle VE may be a fuel cell vehicle that generates electricity from hydrogen and drives a motor with the generated electricity. Energy used by the vehicle VE for running includes, for example, fuel such as gasoline, light oil, and hydrogen, and electricity. When the vehicle VE runs by driving the motor with electricity, the electricity may be supplied from a secondary battery such as a battery mounted on the vehicle VE, or may be generated by reacting a fuel such as hydrogen. The engine may drive a generator to generate power. The vehicle VE may be a passenger car, a passenger car such as a bus, or a freight vehicle such as a truck. In this embodiment, the vehicle VE is assumed to be a passenger car.

(Regarding distribution device 3)
The distribution device 3 is a computer such as a server computer. The distribution device 3 distributes the advertisement to the terminal device 2 of the vehicle VE that is targeted for distribution. Advertisements may be data for display including text, images, and video. Also, the advertisement may be voice data such as voice or music. Advertisements may be delivered along with other content data. For example, advertisements may be delivered with content such as directions, images, videos, music, and the like. In this embodiment, a case where the distribution device 3 is one computer will be described as an example, but it may be implemented as a computer system with a plurality of computers. For example, the distribution device 3 may be installed in a plurality of computers for each service or function to be provided.

Note that FIG. 1 illustrates a case where there is one terminal device 2 that communicates with the distribution device 3, but a plurality of terminals may be installed in a plurality of vehicles VE. In addition, a plurality of terminal devices 2 may be installed in one vehicle VE in order to provide advertisements to a plurality of users riding in one vehicle VE.

[2. Configuration of terminal device 2]
FIG. 2 is a block diagram showing an example of the configuration of the terminal device 2 according to the embodiment. The terminal device 2 includes, as shown in FIG. .

(Regarding the voice input unit 21)
The voice input unit 21 includes a microphone that inputs voice and converts it into an electric signal, and generates voice information by performing A/D (Analog/Digital) conversion or the like on the electric signal. In Embodiment 1, the audio information generated by the audio input unit 21 is a digital signal. The voice input unit 21 then outputs the voice information to the terminal body 27 .

(Regarding the audio output unit 22)
The audio output unit 22 includes a speaker, converts a digital audio signal input from the terminal main body 27 into an analog audio signal by D/A (Digital/Analog) conversion, and outputs audio corresponding to the analog audio signal from the speaker. to output

(Regarding the imaging unit 23)
Under the control of the terminal main body 27, the image capturing unit 23 captures the surroundings of the vehicle VE to generate a captured image. The imaging unit 23 then outputs the generated captured image to the terminal body 27 .

(Regarding the input unit 24)
The input unit 24 includes input devices such as a touch panel, an input button, a keyboard, and a mouse, and receives input of various data according to user's operations. Then, the input unit 24 outputs various types of input data to the terminal body 27 .

(Regarding the display unit 25)
The display unit 25 is composed of a display using liquid crystal, organic EL (Electro Luminescence), or the like, and displays various images under the control of the terminal main body 27 .

(Regarding the sensor section 26)
The sensor unit 26 includes various sensor devices that detect the state of the vehicle VE on which the terminal device 2 is mounted. The sensor unit 26 detects the state of the vehicle VE using various sensor devices. In this embodiment, the sensor unit 26 includes a GPS (Global Positioning System) sensor. A GPS sensor measures information indicating the latitude, longitude and altitude of an object by receiving GPS signals from GPS satellites. The information acquired by the GPS sensor is hereinafter also referred to as "location information". Note that the sensor unit 26 may include a gyro sensor, an acceleration sensor, an orientation sensor, and the like.

(Regarding terminal body 27)
The terminal main body 27 includes a communication section 271, a control section 272, and a storage section 273, as shown in FIG.

(Regarding communication unit 271)
The communication unit 271 communicates with an external device. For example, the communication unit 271 includes a communication unit capable of communicating with various communication methods such as mobile communication, short-range communication such as DSRC (Dedicated Short Range Communications), and short-range wireless communication such as Bluetooth (registered trademark). and communicates with external devices. For example, under the control of the control unit 272, the communication unit 271 transmits and receives information to and from the distribution device 3 via the network NE by mobile communication. Also, the communication unit 271 transmits and receives information to and from peripheral devices by, for example, short-range communication. In addition, the communication unit 271 performs setting to enable communication with a portable terminal device such as a smartphone by short-range wireless communication, so that the communication unit 271 transmits and receives information to and from the portable terminal device.

A plurality of communication units 271 may be provided for each communication method. Further, the communication unit 271 may be provided as a device separate from the terminal body 27 and connected to the terminal body 27 . Also, some communication methods may be provided in another device connected to the terminal main body 27, and communication may be performed via the other device.

(Regarding the control unit 272)
The control unit 272 is realized by executing various programs stored in the storage unit 273 by a controller such as a CPU (Central Processing Unit) or MPU (Micro Processing Unit), and controls the operation of the entire terminal device 2. do. Note that the control unit 272 is not limited to a CPU or MPU, and may be configured by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

(Regarding storage unit 273)
The storage unit 273 stores various programs executed by the control unit 272, data required when the control unit 272 performs processing, and the like.

When the terminal device 2 receives an advertisement or content from the distribution device 3 via the communication unit 271, the terminal device 2 outputs the received advertisement or content. For example, if the advertisement or content is image data, the terminal device 2 displays the image of the advertisement or content on the display unit 25 . Also, when the advertisement or content is audio data, the terminal device 2 outputs the audio of the advertisement or content from the audio output unit 22 .

Further, the terminal device 2 detects the state of the vehicle VE with the sensor unit 26 . For example, the terminal device 2 periodically detects the current position information of the vehicle VE using the sensor unit 26 . The terminal device 2 transmits information on the state of the vehicle VE detected by the sensor section 26 to the distribution device 3 from the communication section 271 .

In addition, the terminal device 2 acquires payment information related to payment made by the user riding in the vehicle VE. The payment information includes, for example, the amount paid by the user, facility information such as location information of the facility where the payment was made, and advertisement information such as the advertisement ID of the advertisement used for the payment, if necessary. The settlement may be handled by the terminal device 2 or by another device.

For example, if the terminal device 2 has a payment function, the terminal device 2 is registered with account information used for payment, such as a credit card number and an account number. Alternatively, the terminal device 2 is installed with software for electronic settlement such as electronic money, and is charged with electronic money. When making a payment, the terminal device 2 communicates with surrounding devices using various communication methods such as short-range communication and short-range wireless communication, and receives payment requests from the surrounding devices. The payment request includes information on the amount to be paid by the user. In addition, the payment request includes facility information such as location information of the facility where the payment is made, and advertisement information such as the advertisement ID of the advertisement used for the payment, as required. When the terminal device 2 receives the payment request, the terminal device 2 uses the account information or the charged electronic money to settle the amount to be paid. Note that the terminal device 2 may output payment details, such as the amount to be paid and the account to be used for payment, from the audio output unit 22 and the display unit 25 in the form of an image or sound when making a payment. In addition, when making a payment, the terminal device 2 may perform a user's voice authentication by inputting a user's voice to the voice input unit 21 or inputting a user's voice to the input unit 24 to approve the settlement.

On the other hand, for example, when another device has a payment function, the terminal device 2 acquires payment information from the other device with the payment function. For example, when a mobile terminal device such as a smartphone possessed by a user has a payment function, the terminal device 2 communicates with the mobile terminal device by various communication methods such as short-range wireless communication, and acquires payment information. do.

The terminal device 2 acquires payment information in this way. The terminal device 2 transmits the acquired payment information from the communication unit 271 to the distribution device 3 .

Also, the terminal device 2 detects a user who gets into the vehicle VE in which the terminal device 2 is provided. For example, a user who gets into a vehicle VE makes settings so that communication between the mobile terminal device owned by the user and the terminal device 2 can be performed by short-range wireless communication or the like. When the user is positioned inside or near the vehicle VE, the terminal device 2 can communicate with the portable terminal device owned by the user via the communication unit 271 . The terminal device 2 assigns identification information such as an ID to the mobile terminal device that is set to be communicable, stores it in the storage unit 273, and identifies the user based on the identification information of the mobile terminal device. The terminal device 2 identifies the user from the identification information of the portable terminal device that has become communicable, and detects the identified user as the user getting into the vehicle VE. Note that the terminal device 2 may perform face recognition from the image captured by the imaging unit 23 to identify the user, and detect the identified user as the user who gets into the vehicle VE.

[3. Configuration of distribution device 3]
FIG. 3 is a block diagram showing an example of the configuration of the distribution device 3 according to the embodiment. The distribution device 3 is, for example, a server device. The distribution device 3 includes a communication section 31 , a storage section 32 and a control section 33 .

(Regarding communication unit 31)
Under the control of the control unit 33, the communication unit 31 transmits and receives information to and from the terminal device 2 (the communication unit 271) via the network NE.

(Regarding the storage unit 32)
The storage unit 32 stores various programs including a distribution program for executing distribution processing, which will be described later. In addition, the storage unit 32 stores data and the like necessary for processing various programs. For example, the storage unit 32 stores advertisement data 321 , advertisement management data 322 and distribution charge data 323 .

(Regarding advertisement data 321)
The advertisement data 321 is data of an advertisement to be distributed.

(About advertisement management data 322)
The advertisement management data 322 is data in which management information related to advertisements such as advertisement distribution conditions is stored. FIG. 4 is a diagram showing an example of the data configuration of the advertisement management data 322 according to the embodiment. The advertisement management data 322 has items such as "advertisement ID", "distribution conditions", "advertising facility", and "request source".

The item “advertisement ID” is an area for storing identification information for identifying advertisements. A unique advertisement ID is assigned to each advertisement in the advertisement data 321 as identification information for identifying each advertisement. The item “advertisement ID” stores the advertisement ID of each advertisement.

The item “distribution conditions” is an area for storing conditions for distributing advertisements. The advertisement of the advertisement data 321 defines distribution conditions for distributing the advertisement. The delivery condition may be any condition as long as it determines whether the advertisement is to be delivered. In this embodiment, distribution conditions are determined by a distribution area and a distribution time zone. The distribution area may be defined in any way. For example, the distribution area is defined as a predetermined range including advertising facilities. For example, if the advertisement is for a supply facility such as a gas station, the distribution area may be defined by location information within a radius range centered on the supply facility. The distribution time period may also be determined in any way. For example, the distribution time period is set to a time period within the business hours of the advertising facility.

The item "advertisement facility" is an area for storing information on advertisement facilities. The "advertisement facility" item stores, for example, facility-related information such as location information of the facility for advertisement. Note that each facility such as an advertising facility may be given identification information for identifying each facility. The facility identification information may be a unique ID, or a number predetermined for the facility, such as a telephone number of the facility or a number indicating the address of the facility. The item “advertising facility” may store facility identification information.

The item "requester" is an area for storing the requester of the advertisement. The item “requester” stores information on the requester who requested the distribution of the advertisement.

(Regarding the delivery fee data 323)
Return to FIG. The delivery fee data 323 is data storing the accumulated delivery fee of advertisements delivered in a certain period for each advertisement request source.

(Regarding the control unit 33)
The control unit 33 is realized by executing various programs stored in the storage unit 32 by a controller such as a CPU or an MPU, and controls the operation of the distribution apparatus 3 as a whole. Note that the control unit 33 is not limited to a CPU or MPU, and may be configured by an integrated circuit such as an ASIC or FPGA. The control unit 33 includes a first acquisition unit 331 , a distribution unit 332 , a second acquisition unit 333 , a setting unit 334 and a billing unit 335 .

(Regarding the first acquisition unit 331)
The first acquisition unit 331 sequentially acquires information on the state of the vehicle VE from the terminal device 2 mounted on the vehicle VE via the communication unit 31 . For example, the first acquisition unit 331 sequentially acquires position information from the vehicle VE.

(Regarding the distribution unit 332)
The distribution unit 332 distributes the advertisement to the vehicle VE. Based on the information acquired by the first acquisition unit 331, the delivery unit 332 determines whether or not to deliver the advertisement to the vehicle VE from which the information was acquired. For example, the distribution unit 332 determines whether the acquired information satisfies any advertisement distribution condition. The distribution unit 332 determines a vehicle VE for which the acquired information satisfies an advertisement distribution condition as a distribution target vehicle VE for which an advertisement is to be distributed. The distribution unit 332 reads advertisements satisfying distribution conditions from the advertisement data 321 . Then, the distribution unit 332 distributes the read advertisement from the communication unit 31 to the vehicle VE determined as a distribution target. In this way, when there is an advertisement whose information acquired by the first acquisition unit 331 satisfies the delivery condition, the delivery unit 332 delivers the advertisement satisfying the delivery condition to the vehicle VE from which the information was acquired.

(Regarding the second acquisition unit 333)
The second acquisition unit 333 acquires information on the amount paid at the facility of the advertisement by the user riding in the vehicle VE to which the advertisement was delivered by the delivery unit 332 . For example, the second acquisition unit 333 acquires payment information from the terminal device 2 mounted on the vehicle VE via the communication unit 31 . When the acquired payment information includes advertisement information such as an advertisement ID, the second acquisition unit 333 identifies the advertisement used from the advertisement ID, and the amount included in the payment information. Get as paid amount. In addition, when the acquired payment information includes the location information of the facility, the second acquisition unit 333 identifies the facility used in the advertisement from the location information of the facility, as the amount paid by

(Regarding the setting section 334)
The setting unit 334 sets the distribution fee for the distributed advertisement. The setting unit 334 sets the advertisement distribution fee based on the information regarding the amount acquired by the first acquisition unit 331 . For example, the setting unit 334 sets the advertisement distribution fee higher as the amount paid at the advertisement facility increases.

(Regarding charging unit 335)
A billing unit 335 bills an advertisement distribution fee. The charging unit 335 charges the distribution fee set by the setting unit 334 to the requester of the distributed advertisement. For example, the billing unit 335 adds the distribution charge set by the setting unit 334 to the cumulative distribution charge of the requester of the distributed advertisement in the distribution charge data 323 .

[4. Specific example of delivery method]
Next, a specific example of advertisement distribution by the distribution system 1 according to the embodiment will be described. FIG. 5 is a diagram showing a specific example of advertisement distribution by the distribution system 1 according to the embodiment.

Businesses wishing to distribute advertisements prepare advertisements to be distributed. In addition, the business establishes the conditions for distributing advertisements. For example, a case of distributing an advertisement of a business operating a service station such as a gas station will be described. Business operator A, which operates a gas station, prepares an advertisement for the gas station it operates. In addition, business operator A defines, as distribution conditions, a distribution area including gas stations it operates and a distribution time zone corresponding to the business hours of the gas stations.

Advertisements are stored in the advertisement data 321 of the storage unit 32 of the distribution device 3 . The advertisement distribution conditions are stored in the advertisement management data 322 of the storage unit 32 . For example, when an advertisement is to be distributed to vehicles VE in area A during the time period from 7:00 to 21:00, the distribution condition is set to "<distribution area> area A, < Delivery time zone>7:00 to 21:00".

In the vehicle VE, the terminal device 2 periodically detects the state of the vehicle VE such as position information, and sequentially transmits the detected state information of the vehicle VE to the distribution device 3 .

The distribution device 3 sequentially acquires information on the state of the vehicle VE from the terminal device 2 mounted on the vehicle VE via the communication unit 31 . For example, the distribution device 3 sequentially acquires the position information of the vehicle VE from the vehicle VE. The distribution device 3 determines whether the vehicle VE from which the information is obtained satisfies the distribution condition of each advertisement based on the obtained information, and distributes the advertisement to the vehicle VE that satisfies the distribution condition. For example, the distribution device 3 determines whether the position of the vehicle VE in the acquired position information is within any distribution area of the advertisement management data 322 . When the position of the vehicle VE is within the distribution area of any advertisement, the distribution device 3 determines whether the current time is within the distribution time zone of the advertisement in which the vehicle VE is within the distribution area. When the current time is within the advertisement distribution time zone, the distribution device 3 distributes the advertisement to the vehicle VE within the distribution area. As a result, for example, in FIG. 5, the advertisement with the advertisement ID "A001" is distributed to the vehicle VE in the area A.

In this way, the distribution device 3 can effectively distribute the advertisement by distributing the advertisement to the vehicle VE that satisfies the distribution conditions. For example, a business operator that operates a gas station can distribute an advertisement of the gas station to vehicles VE that pass through the area A including the gas station during the hours that include the business hours of the gas station.

The distributed advertisement is displayed on the display unit 25 of the terminal device 2 of the vehicle VE, or displayed on the user's portable terminal device capable of communicating with the terminal device 2 . The user of the vehicle VE refers to the distributed advertisement, goes to the service station of the advertisement, and uses the advertisement to refuel. The advertisement is, for example, a coupon that can be used at a gas station, and a discount can be obtained by reading the advertisement with a reading device at the gas station. The user of the vehicle VE pays the refueling charge using the settlement function of the terminal device 2 or the settlement function of the user's portable terminal device. For example, when the terminal device 2 receives a payment request from a gas station device, the terminal device 2 uses the account information or charges the electronic money to settle the amount to be paid. Also, for example, the mobile terminal device pays for fuel using a settlement function. The terminal device 2 communicates with the portable terminal device by various communication methods such as short-range wireless communication, and acquires payment information. In the terminal device 2 , the communication section 271 transmits the payment information to the distribution device 3 . The payment information includes, for example, the amount paid by the user, facility information such as location information of the facility where the payment was made, and information such as the advertisement ID of the advertisement used for the payment, as required.

The distribution device 3 acquires payment information from the terminal device 2 mounted on the vehicle VE via the communication unit 31 . The distribution device 3 specifies the advertisement used from the advertisement ID of the advertisement in the acquired payment information, and acquires the amount included in the payment information as the amount paid by the user at the facility of the specified advertisement. The distribution device 3 sets an advertisement distribution fee based on the amount paid at the advertisement facility. The distribution device 3 sets a higher advertisement distribution fee as the amount paid at the advertisement facility increases. The distribution device 3 charges the set distribution fee to the requester of the distributed advertisement. As a result, the distribution device 3 can set the advertisement fee for the distributed advertisement according to the sales effect of the distributed advertisement, and charge the set advertisement fee.

[5. Processing procedure]
Next, a procedure of distribution processing executed by the distribution device 3 according to the embodiment will be described. FIG. 6 is a flowchart illustrating the procedure of distribution processing according to the embodiment. The flow shown in the flowchart of FIG. 6 is repeatedly executed, for example, each time information on the state of the vehicle VE is received from the terminal device 2 mounted on the vehicle VE.

The first acquisition unit 331 acquires information on the state of the vehicle VE (step S10).

Based on the acquired information, the delivery unit 332 determines whether or not to deliver the advertisement to the vehicle VE from which the information was acquired. For example, the distribution unit 332 determines whether the acquired information satisfies the distribution condition of any advertisement (step S11). If the distribution condition of any advertisement is not satisfied (step S11: No), the process is terminated.

On the other hand, if any advertisement distribution condition is satisfied (step S11: Yes), the distribution unit 332 distributes the advertisement to the vehicle VE that satisfies the distribution condition (step S12). For example, the distribution unit 332 determines a vehicle VE that satisfies an advertisement distribution condition as a distribution target vehicle VE for distributing an advertisement. The distribution unit 332 reads advertisements satisfying distribution conditions from the advertisement data 321 . Then, the distribution unit 332 distributes the read advertisement from the communication unit 31 to the vehicle VE determined as a distribution target.

The second acquisition unit 333 acquires information about the amount paid at the facility of the advertisement by the user riding in the vehicle VE to which the advertisement was delivered (step S13). For example, the second acquisition unit 333 acquires payment information from the terminal device 2 mounted on the vehicle VE via the communication unit 31 . When the acquired payment information includes the advertisement ID of the advertisement, the second acquisition unit 333 identifies the advertisement used from the advertisement ID, and treats the amount included in the payment information as the amount paid by the user at the specified facility. get. Further, when the acquired payment information includes the location information of the facility, the second acquisition unit 333 identifies the facility used in the advertisement from the location information of the facility, and collects the amount included in the payment information at the identified facility. Acquired as the amount paid by the user.

The setting unit 334 sets the advertisement distribution fee based on the information about the amount acquired by the first acquisition unit 331 (step S14). For example, the setting unit 334 sets the advertisement distribution fee based on the amount paid at the advertisement facility. For example, the setting unit 334 sets the advertisement distribution fee higher as the amount paid at the advertisement facility increases.

The billing unit 335 bills the advertisement distribution fee (step S15), and ends the process. For example, the charging unit 335 charges the distribution fee set by the setting unit 334 to the requester of the distributed advertisement.

Thereby, the distribution device 3 according to the present embodiment can set the advertisement fee for the advertisement according to the sales effect of the advertisement, and can charge the set advertisement fee.

In the advertisement management data 322 shown in FIG. 4, the case where the distribution conditions are the distribution area and the distribution time zone has been described as an example. However, it is not limited to this. For example, the delivery condition may be only one of the delivery area and the delivery time period. Also, the distribution conditions may be other conditions. For example, the characteristics of the vehicle VE, the characteristics of the driver, and the remaining amount of energy of the vehicle VE may be used as distribution conditions. The terminal device 2 is preset with vehicle features such as a vehicle type and a vehicle type such as a bus, a transportation vehicle, and a passenger car, and transmits the set vehicle features to the distribution device 3 . In addition, the terminal device 2 captures an image of the driver with the imaging unit 23, analyzes the captured image, identifies characteristics of the driver such as the age group and gender of the driver, and distributes the characteristics of the identified driver to the distribution device. Send to 3. In addition, the terminal device 2 directly or indirectly detects the remaining amount of energy using a sensor, and transmits the detected remaining amount of energy to the distribution apparatus 3 . For example, if the vehicle VE is provided with a fuel gauge that indicates the remaining amount of fuel such as gasoline or light oil, or a fuel gauge that indicates the remaining amount of a secondary battery such as a battery, the sensor may be a fuel gauge or a fuel gauge. can indirectly detect the remaining amount of energy from The distribution device 3 distributes the advertisement to the vehicle VE that satisfies the distribution conditions when any of the distribution conditions of the received characteristics of the vehicle VE, the characteristics of the driver, and the remaining amount of energy of the vehicle VE are satisfied. You may

By the way, the effectiveness of advertisements for users decreases over time. Therefore, even when the vehicle VE that delivered the advertisement visits the facility of the advertisement, the more time has passed since the advertisement was delivered, the less effective the advertisement is. Therefore, the setting unit 334 may set the advertisement distribution fee based on the amount paid at the facility of the advertisement within a predetermined time after the advertisement is distributed. For example, as described with reference to FIG. 5, when distributing an advertisement for a gas station, the setting unit 334 sets the amount paid at the gas station within a predetermined time period (for example, one hour) after the advertisement is distributed. You may set the delivery fee for the advertisement. The terminal device 2 transmits the payment information to the distribution device 3 at any time, and the distribution device 3 receives payment information within a predetermined time after distributing the advertisement, among the payment information received from the distribution device 3, within a predetermined time. Ask for the amount paid. Also, the terminal device 2 may transmit the amount paid at the facility of the advertisement within a predetermined time after distributing the advertisement as the payment information. As a result, the distribution device 3 can set the advertisement fee according to the amount that can be considered to have increased due to the distributed advertisement, and can charge the set advertisement fee.

Further, in the embodiment, the case where the advertisement distribution fee is set based on the amount paid at the advertisement facility has been described as an example. However, it is not limited to this. For example, an advertisement distribution fee may be set based on information about the amount paid, such as the amount paid at the advertising facility or a value correlated to the amount paid. For example, at a gas station that refuels the vehicle VE, the amount of fuel supplied correlates with the refueling amount. Further, in the power supply facility that charges the battery of the vehicle VE, the power supply time and power supply amount are correlated with the power supply amount. Therefore, the setting unit 334 may set the advertisement distribution fee based on the amount of energy used for traveling to the vehicle VE, such as the amount of fuel, power supply time, and power supply amount. Further, the setting unit 334 may set the advertisement distribution fee based on the refueling amount and the replenishment amount paid for replenishment of the energy used for traveling to the vehicle VE corresponding to the replenishment amount equivalent to the power supply amount. For example, the advertisement may be an advertisement relating to replenishment facilities, such as a gas station and power supply amount, for replenishing energy used for running the vehicle VE. The distribution unit 332 distributes the advertisement of the supply facility to the vehicle VE. The second acquisition unit 333 acquires information on the amount of energy supplied to the vehicle VE at the supply facility or the amount of money paid for the energy supply. The setting unit 334 may set the advertisement distribution fee based on the energy replenishment amount or the replenishment amount paid for the energy replenishment. For example, the setting unit 334 sets the advertisement distribution fee higher as the replenishment amount or the replenishment amount increases. As a result, the distribution device 3 can set the advertisement fee according to the sales effect of the advertised replenishment facility, and charge the set advertisement fee.

Further, in the embodiment, an example has been described in which the facility is a gas station such as a gas station, and the advertisement is an advertisement of the gas station. However, it is not limited to this. The facility may be any facility for which the user pays. For example, the facility may be a retail store such as a convenience store, a restaurant, or a commercial facility.

Further, when a plurality of users riding in the vehicle VE view the advertisement distributed to the vehicle VE and become interested in the facility of the advertisement, and each of the users pays at the facility of the advertisement, the advertisement distributed to the vehicle VE is , has shown a sales effect for multiple users. In such a case, the advertisement distribution fee may be set according to the sales effect for a plurality of users. For example, the distribution unit 332 distributes advertisements to vehicles VE. The advertisement delivered to the vehicle VE is displayed on the mobile terminal device of each user who gets on the vehicle VE and which can communicate with the terminal device 2 of the vehicle VE. The advertisement is, for example, a coupon, and a discount can be received by selecting a button provided on the coupon screen. Each user uses the advertisement to make a payment at the facility of the advertisement. For example, each user pays at a facility using the payment function of the mobile terminal device. Each user's portable terminal device transmits payment information to the terminal device 2 . The payment information includes, for example, the amount paid by the user, facility information such as location information of the facility where the payment was made, and advertisement information such as the advertisement ID of the advertisement used for the payment, if necessary. The terminal device 2 transmits the payment information received from each user's portable terminal device to the distribution device 3 . In the distribution device 3, the second acquisition unit 333 acquires information about the amount paid at the facility of the advertisement by each of the users riding in the vehicle VE to which the advertisement was distributed. For example, the second acquisition unit 333 acquires the amount paid by each user at the advertising facility from the payment information received from the terminal device 2 . The setting unit 334 obtains the total amount of payments made by a plurality of users, and sets the advertisement distribution fee based on the total amount. For example, the setting unit 334 sets the advertisement distribution fee higher as the total amount increases. As a result, the distribution device 3 can set a distribution fee corresponding to the sales effect for a plurality of users, and charge the set advertisement fee.

Further, when the advertisement distributed to the vehicle VE is viewed by a plurality of users who get on the vehicle VE, the advertisement can be provided to the plurality of users by one advertisement distribution, so that the advertisement effect is high. In such a case, the advertisement distribution fee may be increased. For example, the terminal device 2 detects the number of users boarding the vehicle VE, and transmits the number of users boarding the vehicle to the terminal device 2 together with payment information. In the distribution device 3, the second acquisition unit 333 further acquires the number of users riding in the vehicle VE to which the advertisement has been distributed. For example, the second acquisition unit 333 acquires the number of users riding in the vehicle VE to which the advertisement is distributed from the number of users riding in the vehicle received together with the payment information. The setting unit 334 sets the advertisement distribution fee to be higher as the number of acquired persons increases. For example, the setting unit 334 determines a premium rate of 20% when the number of people is 2, and 40% when the number of people is 3. The higher the number of people, the higher the premium rate. set. As a result, the distribution device 3 can set a distribution fee according to the advertisement effect for a plurality of users, and charge the set advertisement fee.

Further, in the embodiment, the case where the settlement is made with the terminal device 2 or the portable terminal device owned by the user has been described as an example. However, it is not limited to this. Payment may be made by another information processing device, and payment information may be acquired from the other information processing device. If the facility uses a payment terminal such as a POS (Point Of Ales) register, payment information may be obtained from the payment terminal. For example, it is assumed that the advertisement is a coupon, and that a discount can be received by reading the advertisement with the reader of the payment terminal. The payment terminal reads the advertisement with a reading device and settles the user's payment. The payment terminal transmits the payment information to the terminal device 2 or the user's portable terminal device. The payment information includes, for example, the amount paid by the user, facility information such as location information of the facility where the payment was made, and advertisement information such as the advertisement ID of the advertisement used for the payment, if necessary. The mobile terminal device transmits the received payment information to the terminal device 2 . The terminal device 2 transmits the received payment information to the distribution device 3 . In addition, when a payment is made by a server device using a credit card or the like, payment information may be obtained from the server device that makes the payment. For example, the advertisement is a coupon, and the discount can be received by selecting a button provided on the coupon screen or by reading the advertisement with the reader of the payment terminal. The amount to be paid by the user, facility information such as the location information of the facility where the payment was made, and the advertisement ID of the advertisement used for the payment are transmitted from the user's portable terminal device or payment terminal to the server device that performs the payment. , payment is made. When the payment is completed, the payment information is transmitted to the distribution device 3 by the server device that performs the payment. It should be noted that the payment information may be periodically requested and transmitted to the server device for payment by the distribution device 3 .

Further, in the embodiment, the case where the distribution device 3 sets the advertisement distribution fee and charges the set distribution fee has been described as an example. However, it is not limited to this. Billing of the distribution fee may be performed by another device.

Further, in the embodiment, the case where the distribution device 3 is one computer has been described as an example. However, it is not limited to this. The distribution device 3 according to the above-described embodiments may be implemented as a computer system with a plurality of computers. Also, the distribution device 3 according to the above-described embodiments may be implemented in the system Sy described below.

For example, the system Sy includes a terminal device installed in the vehicle VE (a navigation terminal pre-installed in the vehicle VE or an information processing terminal such as a smartphone possessed by the user), and data processing near the terminal device. A system that includes an edge computer that performs (edge processing), a cloud computer that exists on the cloud side and provides various information in a push format, and an information processing device that performs matching processing of information collected from the edge computer and the cloud computer There may be.

Also, the above edge computer and cloud computer are devices that provide content to be output to users. For example, one edge computer may be a device that supports an app that detects driving hazards and provides content that provides cautions and warnings to the user. Also, one cloud computer may be a device corresponding to an application that provides tourist information and advertising content to users.

Further, the information processing device is a server device in which an information matching engine is installed, and according to the information matching engine, performs matching processing on the original data of the content (for example, message information) collected from the edge computer and the cloud computer. According to the result, voice output control is performed to output the content that reads out the message information. For example, the information processing device determines the priority of outputting the content based on the allowable range information specifying the temporal range or the geographical range in which the output of the content is allowed, and determines the content according to the determined priority. is output from the terminal device.

Note that the allowable range information may be set for the information processing device by each of the edge computer and the cloud computer.

[6. summary〕
As described above, the distribution device 3 according to this embodiment includes the distribution unit 332 , the second acquisition unit 333 and the setting unit 334 . The distribution unit 332 distributes the facility advertisement to the vehicle VE. The second acquisition unit 333 acquires information on the amount paid at the facility of the advertisement by the user riding in the vehicle VE to which the advertisement was delivered by the delivery unit 332 . The setting unit 334 sets the advertisement distribution fee based on the information regarding the amount acquired by the second acquisition unit 333 . Thereby, the distribution device 3 can set the advertisement fee according to the sales effect of the advertisement.

Further, the setting unit 334 sets the advertisement distribution fee based on the information regarding the amount paid at the facility of the advertisement within a predetermined time after the advertisement is distributed. Thus, the distribution device 3 can set the advertising fee according to the amount that can be considered to have increased due to the distributed advertisement.

The advertisement is an advertisement relating to a replenishment facility that replenishes energy used for running the vehicle VE. The second acquisition unit 333 acquires information on the amount of energy supplied by the vehicle VE that delivered the advertisement at the advertisement supply facility or the amount of money paid for the energy supply. As a result, the distribution device 3 can set the advertisement fee according to the sales effect of the advertised replenishment facility.

The second acquisition unit 333 acquires information about the amounts paid at the advertised facility by each of the users riding in the vehicle VE to which the advertisement is distributed. The setting unit 334 obtains the total amount of payments made by a plurality of users from the acquired information, and sets the advertisement distribution fee based on the total amount. Thereby, the distribution device 3 can set the distribution fee of the advertisement according to the sales effect for a plurality of users.

The second acquisition unit 333 further acquires the number of users who board the vehicle VE to which the advertisement has been distributed. The setting unit 334 sets the advertisement distribution fee higher as the number of persons acquired by the second acquisition unit 333 increases. As a result, the distribution device 3 can increase the advertisement distribution fee when the number of persons to whom the advertisement can be provided is large and a high advertising effect can be obtained.

[7. others〕
(Hardware configuration)
Also, the distribution device 3 according to the above-described embodiment is implemented by, for example, a computer 1000 configured as shown in FIG. FIG. 7 is a hardware configuration diagram showing an example of a computer that implements the functions of the distribution device 3 according to the embodiment. Computer 1000 has CPU 1100 , RAM 1200 , ROM 1300 , HDD 1400 , communication interface (I/F) 1500 , input/output interface (I/F) 1600 and media interface (I/F) 1700 .

The CPU 1100 operates based on programs stored in the ROM 1300 or HDD 1400 and controls each section. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. Communication interface 1500 receives data from another device via a predetermined communication network, sends the data to CPU 1100, and transmits data generated by CPU 1100 to another device via a predetermined communication network.

The CPU 1100 controls output devices such as displays and printers, and input devices such as keyboards and mice, through an input/output interface 1600 . CPU 1100 acquires data from an input device via input/output interface 1600 . CPU 1100 also outputs the generated data to an output device via input/output interface 1600 .

Media interface 1700 reads programs or data stored in recording medium 1800 and provides them to CPU 1100 via RAM 1200 . CPU 1100 loads such a program from recording medium 1800 onto RAM 1200 via media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase change rewritable disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. etc.

For example, when the computer 1000 functions as the distribution device 3 according to the embodiment, the CPU 1100 of the computer 1000 implements the functions of the control unit 33 by executing programs loaded on the RAM 1200 . CPU 1100 of computer 1000 reads these programs from recording medium 1800 and executes them, but as another example, these programs may be obtained from another device via a predetermined communication network.

(others)
Further, among the processes described in each of the above embodiments, all or part of the processes described as being performed automatically can be performed manually, or the processes described as being performed manually can be performed manually. All or part of this can also be done automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

Further, the above-described embodiments can be appropriately combined within a range that does not contradict the processing contents.

As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to carry out the invention in other forms with modifications.

Also, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as acquisition means or an acquisition circuit.

1 distribution system 2 terminal device 3 distribution device 31 communication unit 32 storage unit 33 control unit 321 advertisement data 322 advertisement management data 323 distribution fee data 331 first acquisition unit 332 distribution unit 333 second acquisition unit 334 setting unit 335 charging unit VE vehicle

Claims (9)

a distribution unit that distributes facility advertisements to vehicles;
an acquisition unit that acquires information about an amount paid at a facility of the advertisement by a user riding in the vehicle to which the advertisement has been delivered by the delivery unit;
a setting unit that sets a distribution fee for the advertisement based on the information about the amount obtained by the obtaining unit;
A distribution device characterized by comprising: 2. The distribution according to claim 1, wherein the setting unit sets the distribution fee for the advertisement based on information about the amount paid at the facility of the advertisement within a predetermined time after the distribution of the advertisement. Device. The vehicle is provided with a terminal device having a payment function,
The delivery device according to claim 1 or 2, wherein the acquisition unit acquires information about the amount paid at the facility of the advertisement from the terminal device of the vehicle that delivered the advertisement. 3. The acquisition unit according to claim 1 or 2, wherein the acquisition unit acquires information about the amount paid by the user at the facility of the advertisement from the information processing device that performed payment for the user riding in the vehicle. delivery device. The advertisement is an advertisement regarding a replenishment facility that replenishes the energy used for running the vehicle,
The acquisition unit acquires information on the amount of energy replenished by the vehicle that delivered the advertisement or the replenishment amount paid for energy replenishment at the replenishment facility of the advertisement.
5. The delivery device according to any one of claims 1 to 4, characterized in that: The acquisition unit acquires information on amounts paid at the facility of the advertisement by each of a plurality of users riding in the vehicle to which the advertisement is distributed,
According to claim 1, the setting unit obtains a total amount of payment amounts of the plurality of users from the acquired information, and sets the distribution fee for the advertisement based on the total amount. The delivery device according to any one of the above. The acquisition unit further acquires the number of users riding in the vehicle to which the advertisement is delivered,
The distribution apparatus according to any one of claims 1 to 6, wherein the setting unit sets the distribution fee of the advertisement to be higher as the number of persons acquired by the acquisition unit increases. A distribution method executed by a distribution device,
a distribution step of distributing facility advertisements to vehicles;
an acquisition step of acquiring information about the amount paid at the facility of the advertisement by a user riding in the vehicle to which the advertisement is delivered;
a setting step of setting a distribution fee for the advertisement based on the obtained information about the amount;
A delivery method comprising: A distribution program executed by a distribution device comprising a computer,
said computer,
a distribution means for distributing facility advertisements to vehicles;
Acquisition means for acquiring information on the amount paid at the facility of the advertisement by a user riding in the vehicle to which the advertisement is delivered;
setting means for setting a distribution fee for the advertisement based on the acquired information regarding the amount;
A distribution program characterized by functioning as

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