JP2022139189A - Commodity purchase system and commodity purchase method - Google Patents

Abstract

To provide a commodity purchase system that allows for an exhibition with a large lot and can suppress an individual delivery fee.SOLUTION: A commodity purchase system comprises a control unit, a storage unit and a communicating unit. The control unit includes: an exhibition-information acquiring section that acquires exhibition information received by the communicating unit from an exhibitor terminal and stores it in an exhibition-information storage section of the storage unit; a purchase-information acquiring section that acquires purchase information for the exhibition information received by the communicating unit from a purchaser terminal and stores it in a purchase information storing section of the storage unit; a commodity price determining section that reduces a commodity price in the exhibition information depending on the number of offers of purchase information for the exhibition information; and a delivery cost determining section that determines a delivery cost depending on delivery destination information included in the purchase information received by the communicating unit received from the purchaser terminal.SELECTED DRAWING: Figure 2

Description

The present invention relates to a merchandise purchase system and merchandise purchase method.

2. Description of the Related Art With the progress and popularization of Internet-related technology, sales of products and the like via the Internet are very popular. For example, many configuration examples are provided in which an exhibitor puts up a product on an EC (Electronic Commerce) site and a consumer purchases the product via a terminal device. In particular, regarding agricultural products such as vegetables, many EC sites are operated for direct sales of such vegetables.

JP 2016-136371 A

However, in the current EC site that realizes direct sales at the production area, the lot for listing is usually small and the price tends to be high, which is not necessarily advantageous for both producers and consumers. In addition, transportation costs (delivery costs) tend to be high. Furthermore, there are not many opportunities for individual EC sites to become known among consumers.

The present invention solves the above problems. To provide a merchandise purchase system and a merchandise purchase method that enable exhibition in large lots, keep delivery costs low, and promote publicity of exhibition information through SNS.

A product purchase system according to the present invention includes a control unit, a storage unit, and a communication unit. In the product purchase system, the control unit
an exhibition information acquisition unit that acquires the exhibition information received by the communication unit from the seller terminal and stores it in an exhibition information storage unit in the storage unit;
a purchase information acquisition unit that acquires purchase information corresponding to the exhibition information received by the communication unit from the purchaser terminal and stores the purchase information in a purchase information storage unit in the storage unit;
a commodity price determination unit that reduces the commodity price in the commodity information according to the number of applications for purchase information for the commodity information;
a delivery cost determination unit for determining delivery costs according to the delivery destination information included in the purchase information received by the communication unit from the purchaser terminal;

The storage section further includes a member storage section for storing member information and a benefit storage section for storing member-specific benefits. The control unit further
Create an SNS-linked presentation screen that presents creation of share information including link information that leads to a site for purchasing items on SNS and referrer information including account information of the member that creates the link information for the member terminal. an SNS-linked presentation screen creation unit that
a privilege granting unit that grants a privilege to each member and stores the privilege in the privilege storage unit.
When the purchase information is input from the purchaser terminal via the site for purchasing the item, which is connected from the link information, and give a predetermined privilege.

In the product purchasing system according to the present invention, a seller can put up a large number of products at once. In addition, by using delivery to registered delivery destinations as much as possible, the purchaser can realize a reduction in individual delivery costs. Furthermore, the EC site operated by the product purchase system can be made known, and further purchase of the exhibited products can be promoted.

FIG. 1 is a schematic configuration diagram of a product purchase network system according to Embodiment 1. As shown in FIG. FIG. 2 is a schematic diagram showing a schematic configuration of the merchandise purchase system according to the first embodiment. FIG. 3 is an example of a screen for account registration. FIG. 4 is a screen flow diagram for listing a product. FIG. 5 is an example of a screen for purchasing merchandise. FIG. 6 is a screen flow chart for product purchase. FIG. 7 is an example of a screen for selecting a designated delivery destination or delivery address. FIG. 8 is an example of a screen showing a list of designated delivery destinations. FIG. 9A is a flow chart showing the operation of the delivery cost determination unit determining whether the delivery cost will change or not according to the selection in the purchase information from the purchaser terminal. FIG. 9B shows an operation in which the delivery cost determination unit determines individual delivery costs based on the number of purchase information for the exhibition information in the same registered delivery destination and the delivery costs to the registered specified delivery destination. It is a flow chart. FIG. 10 is a screen flow chart for creating share information in SNS. FIG. 11 is a flow chart showing the operation of the privilege giving unit to give a privilege to the member.

Hereinafter, embodiments will be described in detail with reference to the drawings as appropriate. However, more detailed description than necessary may be omitted. For example, detailed descriptions of well-known matters and redundant descriptions of substantially the same configurations may be omitted. This is to avoid unnecessary verbosity in the following description and to facilitate understanding by those skilled in the art.

It is noted that the inventors provide the accompanying drawings and the following description for a full understanding of the present disclosure by those skilled in the art and are not intended to limit the claimed subject matter thereby. do not have.

1. Circumstances Leading to the Present Disclosure With regard to agricultural products such as vegetables, a large number of EC sites are currently being constructed and operated to realize direct sales at the farm.

At these EC sites, sellers (producers) sell products on the assumption that they are individual consumers, so they usually sell products in small quantities. This is very costly for exhibitors who produce large quantities, and also tends to be expensive for consumers.

In addition, currently, transportation costs (delivery costs) are incurred for each purchase by a consumer. In other words, regardless of whether the purchase is large or small, the same amount of shipping costs (delivery costs) will be incurred by the delivery company. Then, transportation costs (delivery costs) tend to be high, which is a factor that discourages consumers from making purchases.

Furthermore, individual EC sites themselves for realizing direct sales at production areas are not likely to be well known among consumers. In addition, it is difficult for individual listing information on those EC sites to have sufficient appeal to potential consumers who seek individual products.

Based on the above, the inventor of the present disclosure has devised a product purchase system that enables exhibition in large lots, keeps delivery costs low, and promotes public awareness of exhibition information by SNS, as shown below. came to.

In the following embodiments, a product purchase system for an EC site that realizes direct sales of agricultural products such as vegetables will be described. It can also handle listings and purchases of other products such as daily necessities and home appliances.

2. Embodiment 1
2.1. Configuration of Product Purchasing System FIG. 1 is a schematic configuration diagram of a product purchasing network system. The product purchase network system 2 includes a product purchase system 4, an administrator terminal 14, an exhibitor terminal 12a, a purchaser terminal 12b, and a member terminal 12c via the Internet 16. It can be assumed that there are many exhibitor terminals 12a, purchaser terminals 12b, and member terminals 12c. As will be described later, the purchaser terminal 12b often doubles as the member terminal 12c. The exhibitor terminal 12a may also serve as the member terminal 12c.

The manager terminal 14 is a terminal used by the manager of the product purchase network system 2 and the product purchase system 4, and is composed of a personal computer, a tablet terminal, a smart phone, or the like. The exhibitor terminal 12a is a terminal used by an exhibitor, has an account as an exhibitor, and is configured by a tablet terminal, a smart phone, or the like. The purchaser terminal 12b is a terminal used by a purchaser who is a consumer, has an account as a consumer, and is also composed of a tablet terminal, a smart phone, or the like. The member terminal 12c is a terminal used by a member of the EC site operated by the product purchase system 4, has an account as a consumer or an exhibitor, and is also composed of a tablet terminal, a smart phone, or the like.

FIG. 2 is a schematic diagram showing a schematic configuration of the merchandise purchase system 4 according to the first embodiment. The product purchase system 4 is a server system, and includes a communication section 6, a storage section 10, and a control section 8, as shown in FIGS. In FIGS. 1 and 2, the product purchase system 4 is represented by one housing, but for example, the communication unit 6 and control unit 8, and the storage unit 10 may be formed by separate housings.

The communication unit 6 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 6 is connected to the Internet 16 by wire or wirelessly, and transmits and receives information to and from the administrator terminal 14, exhibitor terminal 12a, purchaser terminal 12b, and member terminal 12c included in the product purchase network system 2. I do.

The storage unit 10 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk.

As shown in FIG. 2, the storage unit 10 of the product purchase system 4 according to the first embodiment includes an exhibition information storage unit 40, a purchase information storage unit 42, a registered delivery destination storage unit 44, a member storage unit 46, A privilege storage unit 48 and an account information storage unit 50 are provided.

The account information storage unit 50 stores the account information of the user of the exhibitor terminal 12a, the purchaser terminal 12b, or the member terminal 12c for each terminal. Here, FIG. 3 is an example of a screen for account registration on the terminal. When the terminal user himself/herself is an exhibitor, he/she selects "Register as an exhibitor" and clicks the "Register" button 31 to store the account registration information in the account information storage unit 50.例文帳に追加In this case, the terminal of the user is the "exhibitor terminal 12a". If the user of the terminal is the purchaser (i.e., consumer), he or she selects "Register as a consumer" and clicks the "Register" button 31 to store the account registration information in the account information storage unit 50. memorize. In this case, the terminal of the user is the "purchaser terminal 12b".

The member terminal 12c also has at least an account as a consumer or an account as an exhibitor. The user of the member terminal 12c further has a member ID of the EC site operated by the product purchase system 4, that is, a member status. The member storage unit 46 stores member IDs and account information of members. A user who has an account of a consumer or an exhibitor appropriately registers as a member using his or her own terminal (that is, the purchaser terminal 12b or the exhibitor terminal 12a) via a screen dedicated to membership registration. The member registration may be formally stored in the member storage unit 46 if the administrator who uses the administrator terminal 14 appropriately gives permission for the member registration.

The exhibition information storage unit 40 stores exhibition information input from the seller terminal 12a and acquired by the exhibition information acquisition unit 20 of the control unit 8 .

The purchase information storage unit 42 stores purchase information for exhibition information that is input from the purchaser terminal 12b and acquired by the purchase information acquisition unit 22 of the control unit 8 .

The registered delivery destination storage unit 44 stores registered designated delivery destination information. Here, the "designated delivery destination" is a spot (for example, a store such as a restaurant or a grocery store) that is specified in advance as the delivery destination of the product in the product purchase system 4 . As will be explained later, if a large number of purchase information for a certain listing information selects a specific (single) "designated delivery destination" as the delivery destination of the product, the delivery cost per purchase will be reduced. will get.

The designated delivery destination is set, for example, based on a contract between the operator of the EC site of the product purchase system 4 and the store or the like that is the delivery destination. When a purchaser (consumer) selects a specified delivery destination, the purchaser (consumer) goes to the specified delivery destination to pick up the purchased product after delivery. For example, if a designated delivery destination is set near a train station or bus stop, it is highly convenient for the purchaser (consumer). The designated delivery destination information is, for example, input through an appropriate screen of the administrator terminal 14 and stored in the registered delivery destination storage unit 44 .

The privilege storage unit 48 stores privileges that the privilege granting unit 30 of the control unit 8 grants to each member. Here, the benefits refer to general benefits for members of the EC site, such as points and various coupons on the EC site.

Returning to FIG. 1, the control unit 8 is a controller, and for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), etc., controls various items stored in the storage device inside the commodity purchasing system 4. It is realized by executing a program (such as a program related to an EC site) using the RAM as a work area. Also, the control unit 8 is a controller, and is implemented by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 2, the control unit 8 of the product purchase system 4 according to the first embodiment includes an exhibition information acquisition unit 20, a purchase information acquisition unit 22, a product price determination unit 24, and a delivery cost determination unit 26. , an SNS-linked presentation screen creation unit 28, and a privilege provision unit 30, and implements or executes the information processing functions and actions described below.

The exhibition information acquisition unit 20 acquires exhibition information received by the communication unit 6 from the exhibitor terminal 12a via the Internet 16. FIG. The acquired exhibition information is stored in the exhibition information storage unit 40 in the storage unit 10 .

The purchase information acquisition unit 22 acquires purchase information for exhibition information received by the communication unit 6 from the purchaser terminal 12b via the Internet 16 . The acquired purchase information is stored in the purchase information storage section 42 in the storage section 10.

The product price determination unit 24 determines the product price in the exhibition information. At this time, the product price determination unit 24 reduces the price according to the number of applications for purchase information for the exhibition information.

The delivery cost determination unit 26 determines the delivery cost in the purchase information. At this time, the delivery cost determination unit 26 determines the delivery cost according to the delivery destination information included in the purchase information received by the communication unit 6 from the purchaser terminal 12b.

The SNS-linked presentation screen creation unit 28 creates an SNS-linked presentation screen for presenting creation of predetermined share information on the SNS to the member terminal 12c. Here, the predetermined share information includes link information that leads to a site for purchasing the exhibited item, and referrer information that includes the account information of the member who creates the link information.

The privilege granting unit 30 grants a privilege to each member and stores it in the privilege storage unit 48.例文帳に追加Here, when the purchase information is input from the purchaser terminal 12b via the site for purchasing the exhibition linked from the link information, the privilege granting unit 30 includes the referrer information included in the link information. A predetermined privilege is given to a member having account information.

The operation of the product purchase system 4 that implements or executes these information processing functions and actions will be described below.

2.2. Operation of Product Purchasing System 2.2.1. Screen Flow for Commodity Exhibition FIG. 4 is a screen flow chart for commodity exhibition on the exhibitor terminal 12a. First, FIG. 4(a-1) is a screen showing a list of products exhibited by a seller using the seller terminal 12a. A list of products for sale is arranged vertically. When trying to put up another product, the seller clicks the “add product” button 41 .

Next, as shown in FIG. 4(a-2), the exhibitor terminal 12a displays an "add new product" screen. The exhibitor inputs data such as product name, price, sales quantity, maximum discount rate, etc., and uploads product cover images as necessary.

In the product purchase system 4 according to the first embodiment of the present invention, it is assumed that a plurality of consumers, even a large number of consumers, will purchase specific agricultural products. can provide products in Therefore, the exhibitor can enter a correspondingly large number as the number of sales.

Finally, the exhibitor clicks the "Create New" button 43 . Thereby, the exhibition information acquiring unit 20 of the control unit 8 of the product purchase system 4 acquires the exhibition information from the exhibitor terminal 12a.

The product purchase system 4 is configured so that the added exhibition product can be opened to the public and sold to consumers only after the administrator inputs the permission of "saleable" from the administrator terminal 14. ing.

In response to the input of permission of "available for sale" from the administrator terminal 14, the exhibitor changes the status of the exhibited product to "available for sale" on the "edit product" screen shown in FIG. 4(b-1). to "For Sale". As a result, the sale of the exhibited product is started and opened to consumers. Specifically, for example, it is displayed on part of the screen for the purchaser (consumer) to purchase the product on the purchaser terminal 12b shown in FIG.

2.2.2. Screen for Product Purchase and Screen Flow for Product Purchase FIG. 5 is an example of a screen for product purchase on the purchaser terminal 12b. Data such as images of purchasable products, product names, and prices are displayed in a list format. The user of the purchaser terminal 12b (that is, the purchaser) can start the purchase procedure by clicking the product image portion of the product to be purchased. In addition, it is preferable that a period for application is provided for each exhibited product. That is, it is preferable that each exhibition information includes an application period.

FIG. 6 is a screen flow diagram for purchasing a product on the purchaser terminal 12b. First, FIG. 6(a-1) is an example of a screen for product purchase in which purchasable products are displayed in a list format. The purchaser clicks the product image portion to be purchased on the screen ("product click").

In response to the "product click", as shown in FIG. 6(a-2), the purchaser terminal 12b displays detailed information on the purchased product, information on related products, and instruction information for adding to the cart. be. The purchaser clicks the "add to cart" button 61 in the information for instructing addition to the cart.

In response to the click of the "Add to Cart" button 61, the purchaser terminal 12b displays information on the contents of the cart as shown in FIG. 6(a-3). For example, a product list, the total purchase amount in the cart, and the like are displayed. The purchaser clicks the "proceed to payment" button 63.

In response to the click of the "proceed to payment" button 63, as shown in FIG. A delivery address display and input field, a billing address information display field, etc. are displayed. As will be described later, the delivery destination selection check boxes (60, 62) are composed of a registered designated delivery destination selection check box 60 and a non-registered delivery destination selection check box 62. FIG. The purchaser enters the delivery destination selection check boxes (60, 62) and (if necessary) the delivery address, etc., and clicks the "order" button 65.

This completes the pre-order for product purchase. The purchase information acquisition unit 22 of the control unit 8 of the product purchase system 4 acquires purchase information for the exhibition information from the purchaser terminal 12b.

2.2.3. About Automatic Reduction by Product Price Determination Unit 24 The product price determination unit 24 of the product purchase system 4 according to Embodiment 1 automatically reduces the product price of each exhibition information according to the number of applications for purchase information for the exhibition information. be reduced to The number of applications may be the number of applications during the application period included in the exhibition information.

この場合、１０個売れる（申込がある）毎に、０％から３０％（最大割引率幅）まで、段階的に価格の割引（減額）が行われる。
つまり、１００００（個）／１０（個）＝１０００回の割引が行われる可能性があり、１回当たりの割引幅は３０（％）／１０００（回）＝０．０３％となる。よって、商品価格決定部２４は、１０個申込がある毎に商品価格を０．０３％自動的に減額する。商品価格決定部２４は、出品情報記憶部４０における出品情報と、それに対する購入情報記憶部４２における購入情報とを参照することにより、特定の出品情報に対する購入情報の申込数を把握する。 For example, it is assumed that the exhibition information of a certain agricultural product has the following data.

In this case, the price is discounted (reduced) step by step from 0% to 30% (maximum discount rate range) every time 10 pieces are sold (there is an application).
That is, 10000 (pieces)/10 (pieces)=1000 discounts may be performed, and the discount range per one time is 30 (%)/1000 (times)=0.03%. Therefore, the product price determination unit 24 automatically reduces the product price by 0.03% every time there are 10 applications. The commodity price determination unit 24 refers to the commodity information in the commodity information storage unit 40 and the corresponding purchase information in the purchase information storage unit 42 to grasp the number of applications for purchase information for specific commodity information.

この場合も１０個売れる（申込みがある）毎に、０％から３０％（最大割引率幅）まで、段階的に、価格の割引（減額）が行われる。但し、この場合個数「１０５個」は１０では割り切れない。
この表２の場合には、「１０５（個）／１０（個）」を繰り上げて、１１回の割引が行われものとする。１回当たりの割引幅は３０（％）／１１（回）＝２．７２７２％となる。よって、１０個申込がある毎に価格を２．７２７２％自動的に減額する。 For example, it is assumed that the exhibition information of another agricultural product has the following data.

In this case as well, the price is discounted (reduced) step by step from 0% to 30% (maximum discount rate range) every time 10 pieces are sold (applications are made). However, in this case, the number "105" is not divisible by 10.
In the case of Table 2, "105 (pieces)/10 (pieces)" is rounded up and discounted 11 times. The discount range per one time is 30(%)/11(times)=2.7272%. Therefore, the price is automatically reduced by 2.7272% for every 10 applications.

In the present embodiment, the price of a product for one exhibition is reduced as more products are sold, that is, as more purchase information for the exhibition information is generated. In other words, it is assumed that a large number of pieces of purchase information are generated for one piece of exhibition information, and therefore the lot for one exhibition can be made large.

2.2.4. Operation of Delivery Cost Determining Unit 26 FIG. 7 shows the purchase information of an already ordered product, delivery destination selection check boxes (60, 62), specified delivery destination name input fields, billing destination information display fields, etc. on the purchaser terminal 12b. This is an example screen. The delivery destination selection check boxes ( 60 , 62 ) consist of a registered delivery destination selection check box 60 and a non-registered delivery destination selection check box 62 . When the registered designated delivery destination selection check box 60 is selected, (any of) the designated delivery destinations stored in the registered delivery destination storage unit 44, which are spots pre-designated as delivery destinations for the products, are delivered. considered first.

For example, in the screen shown in FIG. 7, after selecting the registered designated delivery destination selection check box 60 of "Do you want to deliver to the designated delivery destination?" Then, a screen showing a list of designated delivery destinations as shown in FIG. 8 is displayed on the purchaser terminal 12b.

In this list, for example, a plurality of specified delivery destinations close to the purchaser's address are displayed. All specified shipping destinations within a predetermined distance (eg, 10 km) from the buyer's address may be displayed. A predetermined number (eg, 3 spots) of the closest specified shipping destinations may be displayed. Also, for example, a plurality of designated display destinations near the current position of the purchaser terminal 12b may be displayed.

The designated delivery destination list shown in FIG. 8 is linked to individual specific exhibition information. In the column of "Shop1", "4 people are selecting" is displayed, but this means that 4 of the purchasers for the individual specific listing information have selected "Shop1" as the designated delivery destination. That means. Also, in the column of "Shop2", "2 people are currently selecting" is displayed, which means that two of the purchasers for the specific listing information have selected "Shop2" as the designated delivery destination. , represents that. Delivery to one destination is usually done at once. If the delivery to one delivery destination is for multiple purchasers, the multiple purchasers should share the shipping costs. In other words, the delivery cost determination unit 26 changes the delivery cost borne by each purchaser according to the number of purchasers concentrated on one delivery destination (that is, the number of purchase information). Thus, the shipping costs incurred by individual purchasers may fluctuate during the subscription period.

A delivery destination is selected from the designated delivery destination list, and the selected delivery destination is displayed in the "designated delivery destination name" field on the screen shown in FIG.

Returning to the screen shown in FIG. 7, when the non-registered delivery destination selection check box 62 is selected, the address notified to the purchaser who is the user of the purchaser terminal 12b ("delivery address") is delivered. considered first. This "delivery address" is notified in advance for the purchaser, and is stored in the account information storage unit 50 or the like, for example. It should be noted that a non-registered delivery destination may be selected so that a delivery destination that has not been notified in advance can be input.

If the non-registered shipping destination selection check box 62 is selected and the "delivery address" of the purchaser is set as the shipping destination, the shipping cost will not change even if the application period advances. This is because only the purchaser bears the shipping cost for one-time delivery to the "delivery address" of the purchaser.

FIG. 9A is a flow chart showing the operation of the delivery cost determination unit 26 determining whether the delivery cost will change or not according to the selection in the purchase information from the purchaser terminal 12b. First, it is determined whether or not the registration designated delivery destination selection check box (CB) (“Do you want to deliver to the designated product destination?”) is selected on the screen shown in FIG. 7 (S80).

If the registered designated delivery destination selection CB is selected (S80, YES), the delivery cost may fluctuate (S82). In this case, the delivery cost will fluctuate during the application period.

If the registered designated delivery destination selection CB is not selected (S80 NO), the non-registered delivery destination selection check box (CB) (for example, "delivery address") will be selected (S84). The cost will not change.

FIG. 9B shows an operation in which the delivery cost determination unit 26 determines individual delivery costs based on the number of purchase information for the exhibition information in the same registered designated delivery destination and the delivery cost to the registered designated delivery destination. It is a flow chart showing. First, in one piece of exhibition information, the number of purchase information items whose delivery address is one registered designated delivery address is grasped (S88). The designated delivery destination here is pre-stored in the registered delivery destination storage unit 44 . The delivery cost determination unit 26 can grasp the number of pieces of purchase information by referring to the contents of the purchase information storage unit 42 .

Next, the delivery cost to the one registered designated delivery destination is grasped (S90). The delivery cost to this designated delivery destination may be a fixed value. It may vary according to the quantity of products to be delivered.

また、別の式により個別の配送費が算出されてもよい。 Next, based on the above-mentioned number of purchase information (see S88) and the above-mentioned delivery cost to the designated delivery destination (see S90), the individual delivery cost is calculated and determined (S92). For example, individual delivery costs may be calculated by the following formula (1).

Alternatively, individual shipping costs may be calculated using another formula.

As is clear from the above formula, the greater the number of pieces of purchase information with one registered designated delivery destination as the delivery destination, the lower the individual delivery cost. For example, the purchaser can refer to the number of people selected for each designated delivery destination in the designated delivery destination list shown in FIG.

2.2.5. Flow of Creating Share Information and Giving Benefits in SNS FIG. 10 is a screen flow diagram for creating share information of SNS and giving benefits to members in the member terminal 12c or the purchaser terminal 12b. FIG. 10(a-1) is a product detail screen also shown in FIG. 6(a-2), which is normally displayed on the purchaser terminal 12b. However, it is also displayed on the member terminal 12c, for example, via a screen for purchasing a product as shown in FIG.

An SNS-linked presentation screen is created and presented by the SNS-linked presentation screen creator 28 on the product detail screen shown in FIG. 10(a-1). The SNS interlocking presentation screen presents creation of share information on SNS, including link information that leads to a site for purchasing an item and referrer information including account information of a creator who creates the link information. . As will be described later, it is assumed that the creator here is a member of the EC site operated by the product purchase system 4. FIG.

FIG. 10(a-2) is an order history screen on the purchaser terminal 12b or the member terminal 12c. An SNS-linked presentation screen is also created and presented by the SNS-linked presentation screen creator 28 on the order history screen shown in FIG. 10(a-2).

On the SNS-linked presentation screen, three linked SNS icons, that is, an SNS(1) icon 92, an SNS(2) icon 94, and an SNS(3) icon 96 are presented. Two, four, or any number of SNSs can be linked.

When the SNS (1) icon 92, the SNS (2) icon 94, or the SNS (3) icon 96 is clicked, link information to the site for detailed product information, that is, to the site for purchasing the exhibition is created in each SNS via the purchaser's or member's SNS account. FIGS. 10(b-1), 10(b-2), and 10(b-3) are share information in SNS(1), SNS(2), and SNS(3), respectively. The link information included in the share information includes referrer information including the account information of the creator who creates the link information, as well as the link information leading to the site for purchasing the exhibited item. Therefore, sharing of share information in each of SNS (1), SNS (2), and SNS (3) means that the referrer URL is also shared (that is, shared). Become.

A purchaser or a member can also include multiple pieces of link information in the share information. Also, the purchaser or member can create a plurality of pieces of share information at the same time.

Furthermore, purchase information about the product presented in the share information is input from another purchaser terminal 12b owned by another purchaser via the link information included in the share information in each SNS, that is, the referrer URL. Then, the pre-order and purchase of the product presented in the share information are confirmed. Here, if the creator who has the account information included in the referrer information, which is further included in the link information included in the share information, and has the account information included in the referrer information is a member, the member (creator) is given a predetermined privilege, for example, a predetermined Points are given and stored in the storage unit 10 .

The privilege to be granted may be points, coupons, discount privileges, or other privileges.

In this way, when purchase information is input via share information, the member who created the share information is given a certain privilege. This privilege granting mechanism encourages members to create share information that recommends purchase of exhibited items. In other words, the scheme of giving this privilege encourages the member to create an advertisement recommending the purchase of the product on each SNS.

FIG. 11 is a flow chart showing the operation of the privilege giving unit 30 to give a privilege to the member. First, when the purchase information acquisition unit 22 acquires purchase information, the privilege provision unit 30 grasps it (S102).

Next, the privilege providing unit 30 determines whether or not the purchase information has been input via the referrer URL (S104). That is, it is determined whether or not the URL through which the input purchase information is routed contains referrer information including account information.

If it is determined that the purchase information has not been input via the referrer URL (S104, NO), the privilege granting unit 30 does not grant the privilege.

If it is determined that the purchase information has been input via the referrer URL (S104, YES), the privilege granting unit 30 determines the account information included in the referrer URL (ie, link information) (S106).

Next, the privilege providing unit 30 refers to the member storage unit 46 and the account information storage unit 50 to determine whether or not the confirmed account information belongs to the member (S108).

If it is determined that the confirmed account information does not belong to the member (S108, NO), the privilege granting section 30 does not grant the privilege.

If it is determined that the confirmed account information belongs to a member (S108, YES), the privilege granting unit 30 grants a predetermined privilege to the member and stores it in the privilege storage unit 48 (S110).

In the operational flow of granting by the privilege granting unit 30 from S102 to S110, it is determined whether or not the creator of the link information including the referrer information including the account information is a member. It is not determined whether the purchase information was entered. Therefore, regardless of whether or not the purchase information for the exhibition information related to the share information is input from the member's terminal related to the member, the privilege granting unit 30 includes the referrer information included in the link information. Predetermined benefits are given to members who have account information.

Moreover, the privilege granting unit 30 does not determine whether or not the person who entered the purchase information via the referrer URL is a member.

A privilege is, for example, a point that is given according to the purchase of a product on an EC site and that can be used when purchasing another product. The privilege granting unit 30 can be configured to grant the number of points calculated by the following equation (2) to the member having the account information included in the referrer information included in the link information.

The point redemption rate is, for example, 0.1%. The point redemption rate may vary depending on the total amount of purchases in a plurality of pieces of purchase information for the most recent month, which are input via share information and link information created by members.

2.3. Summary of Embodiment 1 As described above, product purchase system 4 according to the present embodiment includes control unit 8 , storage unit 10 , and communication unit 6 . The control unit 8 includes an exhibition information acquisition unit 20 that acquires the exhibition information received by the communication unit 6 from the seller terminal 12a and stores it in the exhibition information storage unit 40 in the storage unit 10, and the communication unit 6 receives the exhibition information from the purchaser terminal 12b. a purchase information acquisition unit 22 that acquires purchase information for the exhibition information and stores it in a purchase information storage unit 42 in the storage unit 10; and a product price in the exhibition information is reduced according to the number of applications for the purchase information for the exhibition information. It includes a product price determination unit 24 and a delivery cost determination unit 26 that determines the delivery cost according to the delivery destination information included in the purchase information received by the communication unit 6 from the purchaser terminal 12b.

In the product purchase system 4 according to the present embodiment, the storage unit 10 further includes a member storage unit 46 that stores member information and a benefit storage unit 48 that stores benefits for each member. The control unit 8 further presents to the member terminal 12c the creation of share information including link information that leads to a site for purchasing an item on the SNS and referrer information that includes the account information of the member creating the link information. It includes an SNS-linked presentation screen creating unit 28 that creates an SNS-linked presentation screen, and a privilege giving unit 30 that gives a privilege to each member and stores it in a privilege storage unit 48 . When the purchase information is input from the purchaser terminal 12b via the site for purchasing the exhibition linked from the link information, the privilege granting unit 30 sends the account information included in the referrer information included in the link information to the member having the account information. A predetermined privilege is given to the customer.

In the product purchase system 4 as described above, the more purchases are made for one exhibition, the more the price of the product may decrease. Therefore, the producer, that is, the exhibitor, can exhibit a large amount of certain products at once. In addition, by using delivery to registered delivery destinations as much as possible, the purchaser can realize a reduction in individual delivery costs. Furthermore, the member may be prompted to create product advertisement information called SNS share information in order to receive benefits. The advertisement information of the product, which is the share information of the SNS, promotes publicity of the EC site operated by the product purchase system 4, and further purchase of the exhibited product can be promoted.

3. [Other embodiments]
As described above, the embodiment has been described as an example of the technology disclosed in the present application. However, the technology in the present disclosure is not limited to this, and can be applied to embodiments in which modifications, replacements, additions, omissions, etc. are made as appropriate.

Also, the accompanying drawings and detailed description have been provided to explain the embodiments. Therefore, among the components described in the attached drawings and detailed description, there are not only components essential for solving the problem, but also components not essential for solving the problem in order to illustrate the above technology. can also be included. Therefore, it should not be immediately recognized that those non-essential components are essential just because they are described in the attached drawings and detailed description.

In addition, the above-described embodiments are intended to illustrate the technology of the present disclosure, and various modifications, replacements, additions, omissions, etc. can be made within the scope of the claims or equivalents thereof.

2 Product purchase network system 4 Product purchase system 6 Communication unit 8 Control unit 10 Storage unit 12a Exhibitor terminal 12b Purchaser terminal 12c Member terminal 14 Administrator terminal 20 Exhibition information acquisition unit 22 Purchase information acquisition unit 24 Merchandise price determination unit 26 Delivery cost determination unit 28 SNS-linked presentation screen creation unit 30 Benefit provision unit 40 Exhibition information storage unit 42 Purchase information storage unit 44 Registered delivery destination storage Part 46 Member storage unit 48 Benefit storage unit 50 Account information storage unit 60 Registered delivery destination selection check box 62 Non-registered delivery destination selection check box .

Claims (8)

A product purchase system comprising a control unit, a storage unit, and a communication unit,
The control unit
an exhibition information acquiring unit that acquires the exhibition information received by the communication unit from the seller terminal and stores it in an exhibition information storage unit in the storage unit;
a purchase information acquisition unit that acquires purchase information corresponding to exhibition information received by the communication unit from a purchaser terminal and stores the purchase information in a purchase information storage unit in the storage unit;
a commodity price determination unit that reduces the commodity price in the commodity information according to the number of applications for purchase information for the commodity information;
a delivery cost determination unit that determines a delivery cost according to delivery destination information included in purchase information received by the communication unit from a purchaser terminal. The exhibition information includes an application period,
The number of applications is the number of applications in the application period,
The merchandise purchase system according to claim 1. The storage unit further includes a registered delivery destination storage unit that stores registered delivery destination information,
The delivery cost determination unit
Vary the shipping cost depending on the number of purchase information for the listing information in the same registered shipping address,
3. The merchandise purchase system according to claim 1 or 2. The delivery cost determination unit
Determine whether the shipping cost varies or does not vary according to the selection information in the purchase information;
The merchandise purchase system according to claim 3. The delivery cost determination unit
Determining individual shipping costs based on the number of purchase information for the listing information in the same registered shipping destination and the shipping cost to the registered shipping destination;
The merchandise purchase system according to any one of claims 1 to 4. The storage unit further includes a member storage unit that stores member information and a benefit storage unit that stores benefits for each member,
The control unit further
Creating an SNS-linked presentation screen that presents creation of share information including link information that leads to a site for purchasing an item on SNS and referrer information that includes account information of the member creating the link information to the member terminal. an SNS-linked presentation screen creation unit that
a privilege granting unit that grants a privilege to each member and stores it in the privilege storage unit;
When the purchase information is input from the purchaser's terminal via the site for purchasing the item linked from the link information, the privilege granting unit receives the account information included in the referrer information included in the link information. Granting predetermined benefits to members who have
The merchandise purchase system according to any one of claims 1 to 5. Regardless of whether or not purchase information for the exhibition information related to the share information is input from the member's terminal related to the member, the privilege granting unit uses the account including the referrer information included in the link information. 7. The merchandise purchase system according to claim 6, wherein the member having the information is given the predetermined privilege. A computer-executed product purchasing method comprising:
a step in which the control unit acquires the exhibition information from the seller terminal and stores it in the storage unit;
a step in which the control unit acquires purchase information for the exhibition information from the purchaser terminal and stores the purchase information in the storage unit;
a step in which the control unit reduces the product price in the exhibition information according to the number of applications for purchase information for the exhibition information;
and determining a delivery cost according to delivery destination information included in purchase information acquired from a purchaser terminal by the control unit.

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