JP2022126819A - Marketing apparatus, marketing method, and marketing program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a marketing apparatus, method and program allowing for highly accurate analysis by reflecting cancellation after a user purchases a commodity, or the like.

SOLUTION: A server apparatus 100 of a marketing system includes, as functions thereof: a key information receiving unit 131 which receives key information from a web server when a user accesses a website provided by the web server to purchase a commodity; an analysis unit 132 which acquires access status of the user who refers to the website to be stored in association with the key information, and performs analysis; and a cancellation processing unit 133 which specifies access information from sales information when the user who has accessed the website and purchased a commodity makes a cancellation during a predetermine period after the purchase, and reflects purchase information of the cancelled commodity to the access information and access analysis information.

SELECTED DRAWING: Figure 2

COPYRIGHT: (C)2022,JPO&INPIT

Description

The present disclosure relates to a marketing device, a marketing method, and a marketing program that perform access analysis of, for example, users who access websites as analysis targets.

2. Description of the Related Art Conventionally, there have been proposed web marketing tools for ascertaining what kind of behavior a user who accesses a website has taken, and for providing information to the user through the website and contributing to sales activities.

For example, there is known a customer analysis system that quantitatively evaluates a customer's purchase preference type and designs a purchase preference type that has a high degree of agreement with the actual product purchase history (for example, Patent Document 1
reference. ). The customer analysis system disclosed in Patent Literature 1 uses the customer's product purchase history to estimate a purchase preference type that more accurately represents the actual product purchase history. This makes it possible to design purchase-oriented types with a high degree of agreement.

JP 2016-136410 A

By the way, such a marketing tool that analyzes website access analyzes user behavior trends by excluding individual user information. If the purchase details are changed after the fact, it is difficult to reflect the information. Therefore, the analysis result by the marketing tool does not match the actual purchase history, and there has been a demand for a highly accurate marketing tool that reflects the user's change information. Analyzing the behavioral trends of users who have changed their purchases in this way also contributes to sales activities.

Therefore, in the present disclosure, a marketing device, a marketing method, and a marketing program capable of performing highly accurate analysis by reflecting changes after a user purchases a product or the like will be described.

A marketing device according to one aspect of the present disclosure is a marketing device that performs access analysis of a user who accesses an analysis target that sells a product, wherein when the user accesses the analysis target and purchases the product, the seller of the product A key information reception unit that receives key information linked to purchases from Yahoo! and a change processing unit that reflects the changed purchase information of the product on the access analysis information when the user changes the purchase of the product; The access analysis information is generated in an identifiable manner, the change processing unit receives sales information after a predetermined period of time has elapsed from the product seller, and uses key information from the sales information when the user changes the purchase of the product. Identify the changed purchase information of the user and reflect it in the access analysis information.

A marketing method according to one aspect of the present disclosure is a marketing method of performing access analysis of a user who accesses an analysis target for selling a product, wherein when the user accesses the analysis target and purchases the product, the key information reception unit performs a key information receiving step of receiving key information linked to purchases from product sellers, and analyzes user access by specifying user segments based on the access information of users who access the analysis target, performed by the analysis unit. , and an analysis step that generates access analysis information, and if the user changes the purchase of a product,
a change processing step of reflecting the changed product purchase information on the access analysis information, which is performed by the change processing unit; and in the analysis step, when the user's access analysis is performed, the access analysis is performed so that the key information can be specified. Information is generated, and in the change processing step, sales information after a predetermined period of time has elapsed is received from the product seller, and when the user changes the purchase of the product, the changed user's information is obtained using key information from the sales information. Identify purchase information and reflect it in access analysis information.

In addition, a marketing program in one aspect of the present disclosure is a marketing program that performs access analysis of users accessing an analysis target for selling products, and when the user accesses the analysis target and purchases the product, A key information receiving step of receiving key information linked to purchases from a sales source, and an analysis of identifying user segments and analyzing user access based on the access information of users who access the analysis target, and generating access analysis information. and a change processing step of reflecting the changed product purchase information on the access analysis information when the user changes the purchase of the product, and the analysis step analyzes the user's access analysis. When doing so, the access analysis information is generated so that the key information can be specified, and in the change processing step, sales information after the lapse of a predetermined period of time is received from the seller of the product, and when the user changes the purchase of the product, the sales information is changed. The changed user's purchase information is identified using the key information and reflected in the access analysis information.

According to the present disclosure, when the user changes the purchase details after the fact, such as canceling the purchase of the product, the change processing unit is provided to reflect the changed product purchase information on the access analysis information,
Access analysis information is generated so that key information transmitted by a product sales source can be specified, and user purchase information changed from sales information using the key information is specified and reflected in the access analysis information. As a result, changes after the user purchases the product or the like can be reflected in the access analysis information, making it possible to obtain highly accurate analysis results.

1 is a block configuration diagram showing a marketing system according to an embodiment of the present disclosure; FIG. 2 is a functional block configuration diagram showing the server device 100 of FIG. 1; FIG. 2 is a functional block configuration diagram showing the terminal device 200 of FIG. 1; FIG. FIG. 2 is a schematic diagram showing an example of transmission of key information by the web server 300 of FIG. 1; FIG. 3 is a schematic diagram showing an example of access information stored in an access status DB 121 of FIG. 2; FIG. FIG. 3 is a schematic diagram showing an example of access analysis information stored in an access analysis information DB 122 of FIG. 2; FIG. FIG. 3 is a schematic diagram showing an example of sales information stored in a sales information DB 123 of FIG. 2; FIG. 3 is a schematic diagram showing an example of access information stored in the access status DB 121 of FIG. 2 after processing by a change processing unit 133 of FIG. 2; FIG. 2 is a flow chart showing a marketing method by the marketing system 1 of FIG. 1; 1 is a functional block configuration diagram showing a server device 100A of a marketing system according to an embodiment of the present disclosure; FIG. 11 is a schematic diagram showing an example in which the Web server 300A transmits queue information related to purchase information to the server device 100A of FIG. 10; FIG. 11 is a schematic diagram showing an example in which the Web server 300A transmits queue information related to cancellation information to the server device 100A of FIG. 10; FIG. 11 is a flow chart showing a marketing method by the marketing system 1A of FIG. 10; 4 is a functional block configuration diagram showing an example configuration of a computer 400 according to an embodiment of the present disclosure; FIG.

Hereinafter, embodiments of the present disclosure will be described with reference to the drawings. It should be noted that the embodiments described below do not unduly limit the content of the present disclosure described in the claims. Also, not all the components shown in the embodiments are essential components of the present disclosure.

(Embodiment 1)
<Configuration>
FIG. 1 is a block configuration diagram showing a marketing system 1 according to Embodiment 1 of the present disclosure. This marketing system 1 is, for example, a system for performing access analysis of users who refer to websites as analysis targets. Note that the target of access to be analyzed is not limited to a website referenced by a web browser on a personal computer, tablet terminal, or the like, but may be a website referenced by an application installed on a personal computer or the like. Also, the analysis target is not limited to access to websites, but may be customer visits to stores that are actually open. , the cash register to which attribute information such as gender can be input, and customer attribute information input by bar code are analyzed.

The marketing system 1 has a server device (marketing device) 100, a terminal device 200, a web server 300, and a network NW. Server device 100
, the terminal device 200 and the web server 300 are connected via a network NW. The network NW includes the Internet, an intranet, a wireless LAN (Local Area Net
work) and WAN (Wide Area Network).

The server device 100 is a device that analyzes the accesses of users who refer to websites provided by the web server 300, and is composed of server devices that provide various web services, for example.

The terminal device 200 is an information processing device such as a personal computer or a tablet terminal possessed by an analyst who uses the marketing system 1, and is used, for example, to set a target segment for access analysis. be. The analyst uses the terminal device 200
is used to perform an operation on the server device 100 to set a target segment for access analysis, etc., and the segment is transmitted to the server device 100 via the network NW. In addition, the terminal device 2
00 may be composed of a smart phone, a mobile phone, a PDA, or the like.

In the present embodiment, the marketing system 1 includes a server device 100 and a terminal device 200, and is described as a configuration in which the terminal device 200 is used to operate the server device 100. However, the server device 100 is configured as a stand-alone device. , the server device 100 itself may be provided with a function to be operated by the analyst.

The Web server 300 is a server that provides a Web site that is open to the public for businesses or individuals to provide information or conduct business activities. This website is, for example, a mail-order site provided for conducting mail-order sales to users. The analyst can, for example,
A person in charge of a business operator who manages the b site analyzes user behavior from the access status of the website, such as whether the user's purchasing behavior changes depending on the display state of products on the website.

FIG. 2 is a functional block configuration diagram showing the server device 100 of FIG. Server device 100
includes a communication unit 110 , a storage unit 120 and a control unit 130 .

The communication unit 110 is a communication interface for communicating with the terminal device 200 and the web server 300 via the network NW.
Communication is performed according to a communication protocol such as Internet Protocol/Internet Protocol).

The storage unit 120 stores programs, input data, and the like for executing various control processes and functions in the control unit 130, and includes a RAM (random access memory), a ROM (read
Only Memory), etc. The storage unit 120 also includes an access status DB 121 that stores the access status of websites provided by the web server 300, and an analysis unit 1 (to be described later).
An access analysis information DB 122 that stores access analysis information by 32, and a sales information D that stores mail-order sales information obtained from the Web server 300.
B123 is stored. Furthermore, the storage unit 120 temporarily stores data that has been communicated with the terminal device 200 and the web server 300 .

The control unit 130 controls the overall operation of the server device 100 by executing programs stored in the storage unit 120, and is a CPU (Central Processing Unit).
) and a GPU (Graphics Processing Unit). The functions of the control unit 130 include a key information reception unit 131 , an analysis unit 132 , and a change processing unit 133 . The key information reception unit 131, the analysis unit 132, and the change processing unit 133 are activated by a program stored in the storage unit 120 and run on the server device 100, which is a computer (electronic calculator).
Executed by

The key information receiving unit 131 receives key information from the web server 300 when the user accesses the website provided by the web server 300 and purchases a product. This key information is, for example, a sales slip number, which is uniquely issued for each purchase of a product by a user. Identify. Therefore, even if the same user purchases products on this website multiple times,
Another key information is given.

FIG. 4 is a schematic diagram showing an example in which the web server 300 in FIG. 1 transmits key information. Figure 4
, when a user accesses a website and purchases a product, the web server 300 issues key information "10001" and sends this "10001" to the server device 100.
10001” key information. Upon receiving this key information via communication unit 110, key information receiving unit 131 causes storage unit 120 to temporarily store it.

The analysis unit 132 acquires and analyzes access statuses of users who refer to websites provided by the web server 300 . Therefore, the analysis unit 132 periodically acquires access information indicating the access status of the user who refers to the website from the web server 300 via the communication unit 110 . The access information acquired by the analysis unit 132 is the access status D
B121.

FIG. 5 is a schematic diagram showing an example of access information stored in the access status DB 121 of FIG. The access information shown in FIG. 5 stores user ID, KEY (key information), inflow channel, device, and new/revisit information corresponding to this column name.

A user ID is identification information for uniquely identifying a user. KEY is key information received by the key information receiving unit 131 and temporarily stored in the storage unit 120;
As described above, this is a number uniquely issued for one purchase of a product by a user. An inflow channel is an inflow source when a website provided by the web server 300 is accessed. A device is a device when accessing a website. For new/revisiting, visit
It indicates whether the user who accessed the b site newly accessed or accessed again. Incoming channels, devices, and new/returning are examples of segment information analyzed by the analysis unit 132, and are not limited to this information.

When the access information is acquired from the Web server 300, the analysis unit 132 associates the key information received by the key information reception unit 131 and temporarily stored in the storage unit 120 with the access information, as shown in FIG. and store it in the access status DB 121. The reason why the key information is stored in association with the access information in this way is to enable the user's behavior after purchasing the product to be reflected in the access analysis information.

After acquiring the access information, the analysis unit 132 analyzes the acquired access information by, for example, aggregating it. Examples of the analysis performed by the analysis unit 132 include user segments such as user attributes such as gender and age, categories, tastes and preferences, and W
Analyze trends in user behavior by source of inflow when accessing an e-site, domain of e-mail address, etc. Aggregated and analyzed access analysis information is stored in the access analysis information DB 12
2.

FIG. 6 is a schematic diagram showing an example of access analysis information stored in the access analysis information DB 122 of FIG. The access information shown in FIG. 6 is obtained by aggregating and analyzing the access results, for example, since the access information shown in FIG. are displayed in tabular form.

The access analysis information shown in FIG. 6 corresponds to the column names of the table shown in FIG. The number of new accesses and the number of revisited accesses are stored. The number of new accesses and the number of revisited accesses correspond to the row names in the table shown in FIG.
are stored for each

It should be noted that the element of this access analysis information is the number of accesses, but it is also possible to aggregate the sales of the website. Furthermore, although this access analysis information is displayed in tabular format,
It is also possible to display like a bar graph or a pie chart, and it is also possible to display the total value by integrating common segments.

The change processing unit 133 changes the access information and access analysis information stored in the access status DB 121 when a user who has accessed this website and purchased a product subsequently changes the purchase details, such as canceling the purchase. The changed product purchase information is reflected in the access analysis information stored in the DB 122 . In the following description of the present embodiment, as an example of ex-post change of purchase details, a case where a purchased item is canceled will be described as an example. Reflection of the changed (cancelled) purchase information includes, for example, deletion of the access information and separate management of the access information as cancellation information. This canceled purchase information may be reflected only when the purchase is canceled within a predetermined period of time (for example, one month) after purchase, and no particular period of time may be set.

In the change processing unit 133, in order to reflect the cancellation information on the access analysis information,
The communication unit 1 receives sales information from the Web server 300 after a predetermined period of time has elapsed since the user purchased the product.
10. This configuration is used because the server device 100 cannot grasp the cancellation information. The sales information acquired by the change processing unit 133 is stored in the sales information DB 123 .

FIG. 7 is a schematic diagram showing an example of sales information stored in the sales information DB 123 of FIG. The access information shown in FIG. 7 corresponds to this column name, user ID, KEY, purchased product, sales,
Information on the presence or absence of cancellation is stored.

The user ID and KEY are the same as the user ID and KEY of the access information in FIG.
The purchased product is the product name of the product purchased by the user identified by the user ID by accessing the website. The sales amount is the price of the product purchased by the user accessing the website, or the total price of the purchased products when the user purchases a plurality of products in one purchase. The presence/absence of cancellation is information indicating whether or not the user has canceled the product after purchasing it. The change processing unit 133 reflects the sales information in the access information based on the sales information for which the cancellation status of the sales information is "yes".

For example, a case where the cancellation processing by the change processing unit 133 is deletion of the access information will be described with reference to FIGS. 5 to 8. FIG. FIG. 8 is a schematic diagram showing an example of access information stored in the access status DB 121 shown in FIG. 2 after processing by the change processing unit 133 shown in FIG.

As shown in FIG. 7, the user identified by the user ID "003" has the key information "1000".
1” has been canceled (clothing, 11,800 yen). for that reason,
The access information of user ID "003" and key information "10001" shown in FIG. 5 is deleted as shown in FIG. Also, it is deleted from the access analysis information shown in FIG. 6 corresponding to this access information. In the example shown in FIG. 6, the number of accesses (6,011) for the inflow channel of "mail" in the "revisit" column of the device of "tablet" is subtracted by one.

FIG. 3 is a functional block configuration diagram showing the terminal device 200 of FIG. The terminal device 200 is
A communication unit 210 , a display operation unit 220 , a storage unit 230 and a control unit 240 are provided.

The communication unit 210 communicates with the server device 100 and the web server 300 via the network NW.
The communication interface is for communicating with, for example, communication is performed according to a communication protocol such as TCP/IP.

The display operation unit 220 is a user interface used by the user to input instructions and display text, images, etc. according to input data from the control unit 240, and the terminal device 200 is configured by a personal computer. When the terminal device 200 is a tablet terminal, it is composed of a touch panel and the like. The display operation unit 220 is activated by a control program stored in the storage unit 230 and executed by the terminal device 200, which is a computer (electronic calculator).

The storage unit 230 stores programs, input data, and the like for executing various control processes and functions in the control unit 240, and is composed of RAM, ROM, and the like. The storage unit 230 also temporarily stores the content of communication with the server device 100 .

The control unit 240 controls the overall operation of the terminal device 200 by executing the programs stored in the storage unit 230, and is composed of a CPU, a GPU, and the like.

Note that the server device 100 may be configured to have the function of the display operation unit, and in this case, the configuration may be configured without the terminal device 200 .

<Process flow>
A processing flow of the marketing method executed by the marketing system 1 will be described with reference to FIG. FIG. 9 is a flow chart showing a marketing method by the marketing system 1 of FIG.

Here, in order to use this marketing system 1, the analyst accesses the server device 100 using the Internet browser of the terminal device 200, receives predetermined authentication such as entering an ID and password, and logs in. This makes it available. After this authentication, the marketing method is started and proceeds to step S101 shown in FIG.

As the process of step S101, when the analyst operates the terminal device 200 to set the target segment and the like, the analysis is started.
Access information is periodically acquired from the b site.

As the process of step S102, the user accesses the website provided by the web server 300 and purchases the product.

As the processing in step S103, when the product is purchased in step S102, the Web server 300 issues key information unique to the purchase of the product by the user, and transmits this key information to the server device 100. be done. Key information reception unit 131 of server device 100
Then, when the key information is received via the communication unit 110, it is temporarily stored in the storage unit 120. FIG.

As the process of step S104, the analysis unit 132 stores the access information periodically acquired in the access status DB 121 in association with the key information temporarily stored in the storage unit 120 in step S103. Also, the analysis unit 132 analyzes the acquired access information by aggregating it, and the access analysis information aggregated and analyzed is stored in the access analysis information DB 122 .

As the process of step S105, the user accesses the website and cancels the purchased product.

As the process of step S106, the change processing unit 133 receives sales information from the Web server 300 via the communication unit 110 after a predetermined period of time has elapsed since the user purchased the product. The received sales information is stored in the sales information DB 123 .

As the process of step S107, the change processing unit 133 changes the access information stored in the access status DB 121 and the access analysis information stored in the access analysis information DB 122 based on the sales information stored in the sales information DB 123 in step S106. , cancellation processing is performed to reflect the purchase information of the canceled product. This cancellation process is performed, for example, by deleting the access information.

<effect>
As described above, the marketing system according to the present embodiment stores key information that is uniquely issued for each purchase of a product by a user in association with access information obtained from a web server. When canceled, the access information is specified from the key information included in the sales information, and the cancellation information is reflected in the access information and the access analysis information.
As a result, when the user cancels after purchasing a product or the like, the cancellation information can be reflected in the access information and the access analysis information, so it is possible to obtain highly accurate analysis results.

(Embodiment 2)
FIG. 10 is a functional block configuration diagram showing a server device 100A of a marketing system according to Embodiment 2 of the present disclosure. This server device 100A is the same as that of the first embodiment in that it is a device that performs access analysis of users who refer to websites provided by the web server 300A that constitutes the marketing system of the second embodiment, but is shown in FIG. Thus, the server device 100A differs from the first embodiment in that the key information reception unit 131 is replaced with the queue information reception unit 134 and the sales information DB 123 is not provided.

When a user accesses a website provided by Web server 300A and purchases a product, queue information reception unit 134 receives purchase information of the user from Web server 300A as queue information via communication unit 110 . In addition, when the user accesses the website and changes the purchase details after the fact, such as canceling the purchase of the product, the Web server 300
A receives the cancellation information of the purchase information of the user from A as queue information via the communication unit 110 .

FIG. 11 is a schematic diagram showing an example in which the Web server 300A transmits queue information related to purchase information to the server device 100A in FIG. 10, and FIG.
FIG. 11 is a schematic diagram showing an example in which the b server 300A transmits queue information related to cancellation information;
In the first embodiment, when the user accesses the website and purchases a product, the web server 300 transmits only the key information to the server device 100. However, in the case of the second embodiment, FIG.
, the Web server 300A transmits the user's purchase information as queue information. The user's purchase information includes a user ID, purchased product, amount, and access information (device information, time stamp, etc.) when the user accesses the Web server 300A. At this time, user attribute information is also included in the queue information as tag information. The queue information reception unit 134 receives this queue information.

In the case of the second embodiment, as shown in FIG. 12, when the user accesses the website and cancels the purchase of the product, the web server 300A transmits the cancellation information of the user's purchase information as queue information. The user's cancellation information includes, in addition to the purchase information, the user ID, the canceled product, the amount, and access information (device information, time stamp, etc.) when the user accesses the Web server 300A. The queue information reception unit 134 receives this queue information.

The analysis unit 132 in the second embodiment acquires the user's access status from the user's attribute information included as tag information in the user's purchase information of the queue information received by the queue information reception unit 134 and stores it in the access status DB 121 . .

The change processing unit 133 according to the second embodiment performs cancellation processing based on the user's cancellation information of the queue information received by the queue information receiving unit 134 . Therefore, the web server 3
Server device 100A does not have sales information DB 123 because it does not accept sales information from server 00A.

<Process flow>
With reference to FIG. 13, the processing flow of the marketing method executed by the marketing system 1A will be described with respect to differences from the first embodiment. FIG. 13 is a flow chart showing a marketing method by the marketing system 1A of FIG.

Steps S111 and S112 shown in FIG. 13 correspond to steps S101 and S102 shown in FIG.
, so the description is omitted.

As the process of step S113, in the Web server 300, when the product is purchased in step S102, the user ID, the purchased product, the amount, and the user are sent to the Web server 300A.
The user's purchase information including the access information when accessing is transmitted to the server apparatus 100A as queue information. The queue information is received via the communication unit 110 in the queue information receiving unit 134 of the server device 100A.

As the process of step S114, the analysis unit 132 acquires the access status of the user from the user attribute information included as tag information in the purchase information of the user in the queue information received in step S113, and stores the access status in the access status DB 121. . Also, the analysis unit 132 analyzes the acquired access information by aggregating it, and the access analysis information aggregated and analyzed is stored in the access analysis information DB 122 .

As the process of step S115, the user accesses the website and cancels the purchased product.

As the process of step S116, the change processing unit 133 receives the cancellation information of the user's purchase information from the Web server 300 via the communication unit 110 as queue information.

As the process of step S117, the change processing unit 133 changes the access information stored in the access status DB 121 and the access analysis information stored in the access analysis information DB 122 based on the cancellation information of the queue information received in step S106. hand,
A cancellation process is performed to reflect the purchase information of the canceled product. This cancellation process is performed, for example, by deleting the access information.

According to this embodiment, the queue information including the user's purchase information transmitted each time the user purchases a product is stored as access information, and when the user cancels the purchased product, the user's purchase information is canceled. Information is transmitted as queue information, and cancellation information is reflected in access information and access analysis information. As a result, when the user cancels after purchasing a product or the like, the cancellation information can be reflected in the access information and the access analysis information, so it is possible to obtain highly accurate analysis results.

(Embodiment 3 (program))
FIG. 14 is a functional block configuration diagram showing an example of the configuration of a computer (electronic calculator) 400. As shown in FIG. The computer 400 includes a CPU 401, a main storage device 402, an auxiliary storage device 403,
An interface 404 is provided.

Here, the key information reception unit 131, the analysis unit 132, the change processing unit 1 according to the first and second embodiments
33 and the control program for realizing each function constituting the queue information receiving unit 134 will be described in detail. These functional blocks are implemented in computer 400 . The operations of these components are stored in the auxiliary storage device 403 in the form of programs. The CPU 401 reads the program from the auxiliary storage device 403 and stores it in the main storage device 4 .
02, and the above processing is executed according to the program. Further, the CPU 401 secures a storage area corresponding to the above-described storage unit in the main storage device 402 according to the program.

Specifically, in the computer 400, when a user accesses a website to be analyzed and purchases a product, the program receives key information associated with the purchase from the web server that sells the product. A reception step, an analysis step of identifying a user segment based on the access information of the user who accesses the website, performing user access analysis, and generating access analysis information; A control program for realizing by a computer a cancellation processing step of reflecting purchase information of a canceled product on access analysis information.

Further, in another example of the program, specifically, when a user accesses a website to be analyzed and purchases a product in the computer 400, the purchase information of the user is sent from the web server that sells the product. as queue information; an analysis step of specifying a segment of a user based on the access information of the user who accesses the website and analyzing the user's access to generate access analysis information; and a cancel processing step of reflecting the purchase information of the canceled product on the access analysis information when the purchase of the product is canceled.

Note that the auxiliary storage device 403 is an example of a non-temporary tangible medium. Other examples of non-transitory tangible media include magnetic disks, magneto-optical disks, CD-ROMs, DVD-ROMs, semiconductor memories, etc. that are connected via interface 404 . Further, when this program is distributed to the computer 400 via a network, the computer 400 receiving the distribution may develop the program in the main storage device 402 and execute the above process.

Also, the program may be for realizing part of the functions described above.
Furthermore, the program realizes the above-described functions in combination with other programs already stored in the auxiliary storage device 403, a so-called difference file (difference program).
may be

Although the disclosed embodiments have been described above, they can be implemented in various other forms, and can be implemented with various omissions, substitutions, and modifications. These embodiments, modifications, omissions, substitutions and modifications are included within the technical scope of the claims and their equivalents.

1, 1A marketing system 100, 100A server device, 110 communication unit,
120 storage unit, 121 access status DB, 122 access analysis information DB, 123
Sales information DB 123, 130 control unit, 131 key information reception unit, 132 analysis unit, 13
3 Change processing unit 134 Queue information reception unit 200 Terminal device 300 Web server NW network

Claims (8)

A marketing device that performs access analysis of a user who accesses an analysis target for selling products,
a key information reception unit that receives key information associated with the purchase from a seller of the product when the user accesses the analysis target and purchases the product;
an analysis unit that identifies a segment of the user based on the access information of the user who accesses the analysis target, performs access analysis of the user, and generates access analysis information;
a change processing unit that reflects the changed purchase information of the product on the access analysis information when the user changes the purchase of the product,
The analysis unit generates the access analysis information so that the key information can be specified when performing the access analysis of the user,
The change processing unit receives sales information after a lapse of a predetermined period from the seller of the product, and when the user changes the purchase of the product, the sales information is changed using the key information. A marketing device that identifies purchase information of a user and reflects it in the access analysis information. A marketing device that performs access analysis of a user who accesses an analysis target for selling products,
a queue information reception unit that receives purchase information of the user as queue information from a seller of the product when the user accesses the analysis target and purchases the product;
an analysis unit that identifies a segment of the user based on the access information of the user who accesses the analysis target, performs access analysis of the user, and generates access analysis information;
a change processing unit that reflects the changed purchase information of the product on the access analysis information when the user changes the purchase of the product,
When the user changes the purchase of the product, the queue information reception unit receives change information of purchase information of the user as queue information,
The marketing device, wherein the change processing unit reflects the change information in the access analysis information when the user changes the purchase of the product. The queue information for receiving the user's purchase information and the change information includes the user's attribute information as tag information,
3. The marketing device according to claim 2, wherein said analysis unit identifies said user's segment from said tag information and generates said access analysis information. 4. The change processing unit according to any one of claims 1 to 3, wherein when the user changes the purchase of the product within a predetermined period, the change processing unit deletes the purchase information of the user related to the change information from the access analysis information. or 1. The marketing device according to claim 1. A marketing method for performing access analysis of users accessing an analysis target for selling products,
a key information receiving step of receiving key information associated with the purchase from a seller of the product, performed by a key information receiving unit when the user accesses the analysis target and purchases the product;
an analysis step of generating access analysis information by specifying a segment of the user based on the access information of the user who accesses the analysis target, performed by the analysis unit, and analyzing the access of the user;
a change processing step of reflecting the changed purchase information of the product on the access analysis information, performed by a change processing unit when the user changes the purchase of the product;
In the analysis step, when performing access analysis of the user, generating the access analysis information so that the key information can be specified;
In the change processing step, sales information after a lapse of a predetermined period of time is received from the sales source of the product, and when the user changes the purchase of the product, the sales information is changed using the key information. A marketing method that identifies user purchase information and reflects it in the access analysis information. A marketing method for performing access analysis of users accessing an analysis target for selling products,
a queue information receiving step of receiving purchase information of the user as queue information from a seller of the product, performed by a queue information receiving unit when the user accesses the analysis target and purchases the product;
an analysis step of generating access analysis information by specifying a segment of the user based on the access information of the user who accesses the analysis target, performed by the analysis unit, and analyzing the access of the user;
a change processing step of reflecting the changed purchase information of the product on the access analysis information, performed by a change processing unit when the user changes the purchase of the product;
In the queue information receiving step, when the user changes the purchase of the product, change information of the purchase information of the user is received as queue information;
The marketing method, wherein, in the change processing step, when the user changes the purchase of the product, the change information is reflected in the access analysis information. A marketing program for performing access analysis of users who access analysis targets for selling products,
a key information receiving step of receiving key information associated with the purchase from a seller of the product when the user accesses the analysis target and purchases the product;
an analysis step of identifying a segment of the user based on the access information of the user who accesses the analysis target, performing access analysis of the user, and generating access analysis information;
causing a computer to execute a change processing step of reflecting the changed purchase information of the product on the access analysis information when the user changes the purchase of the product;
In the analysis step, when performing access analysis of the user, generating the access analysis information so that the key information can be specified;
In the change processing step, sales information after a lapse of a predetermined period of time is received from the sales source of the product, and when the user changes the purchase of the product, the sales information is changed using the key information. A marketing program that identifies user purchase information and reflects it in the access analysis information. A marketing program for performing access analysis of users who access analysis targets for selling products,
a queue information receiving step of receiving purchase information of the user as queue information from a seller of the product when the user accesses the analysis target and purchases the product;
an analysis step of identifying a segment of the user based on the access information of the user who accesses the analysis target, performing access analysis of the user, and generating access analysis information;
causing a computer to execute a change processing step of reflecting the changed purchase information of the product on the access analysis information when the user changes the purchase of the product;
In the queue information receiving step, when the user changes the purchase of the product, change information of the purchase information of the user is received as queue information;
A marketing program for reflecting the change information in the access analysis information in the change processing step when the user changes the purchase of the product.

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