JP2022095168A - Information processing device, information processing method and program - Google Patents

Abstract

To improve convenience of a user who takes a commodity purchase at a real store as well as online shopping service into consideration.SOLUTION: An information processing device includes: a retrieval query acquisition unit that acquires a retrieval query in on-line shopping service, which is input using a terminal device by a user; a content providing unit that provides content for the terminal device, the content including first information on a commodity sold by a seller via the on-line shopping service and second information on a commodity sold by the seller in a real store; and a retrieval result determination unit that determines, on the basis of the retrieval query, which of a first type retrieval result related to the retrieval query and indicating a list of the commodity sold in the real store and a second type retrieval query result related to the retrieval query and indicating the real store existing near the user is provided as the second information.SELECTED DRAWING: Figure 1

Description

The present invention relates to an information processing apparatus, an information processing method, and a program.

In an online shopping service, there is known a technique of estimating a product category corresponding to a search query based on a search query entered by a user. For example, in Patent Document 1, the corresponding product category is estimated based on the search query entered by the user and the number of clicks on the product on the product recommendation page provided in response to the search query entered. The technology is disclosed (see Patent Document 1).

Japanese Patent No. 6723182

However, since the technique described in Patent Document 1 performs estimation for products on online shopping services, for example, not only online shopping services but also product purchases at real stores are taken into consideration. It did not improve user convenience.

The present invention has been made in consideration of such circumstances, and is an information processing device that can enhance the convenience of users who are considering not only online shopping services but also product purchases at real stores. One of the purposes is to provide information processing methods and programs.

The information processing device according to one aspect of the present invention includes a search query acquisition unit for acquiring a search query in an online shopping service input by a user using a terminal device, and a seller sells the product through the online shopping service. A content providing unit that provides the terminal device with content including a first information about a product and a second information about a product sold by the seller at a real store, and a content providing unit related to the search query and sold at the real store. The second information is either a first type search result showing a list of products to be used or a second type search result showing a list of real stores related to the search query and existing in the vicinity of the user. It is provided with a search result determination unit that determines whether or not to provide the information based on the search query.

According to one aspect of the present invention, it is possible to enhance the convenience of a user who is considering not only an online shopping service but also a product purchase at a real store.

It is a figure which shows an example of the structure and use environment of an information processing apparatus 100. It is a figure which shows an example of the interface screen of the online shopping service provided by the interface providing unit 52. It is a figure which shows an example of the content provided by the content providing unit 58 in response to the search query input by the user. It is a figure which shows an example of the structure of the online product information 62A stored in the storage unit 62. It is a figure which shows an example of the structure of the real store product information 62B stored in the storage unit 62. It is a figure which shows an example of the structure of the seller information 62C stored in the storage unit 62. It is a sequence diagram which shows an example of the flow of the process performed by a shopping server 50 and a terminal apparatus 10. It is a flowchart which shows an example of the flow of the product extraction process and the search result determination process performed by the search result determination unit 56. It is a figure which shows an example of the content provided to the terminal apparatus 10 in response to the search query input by a user. It is a figure which shows the other example of the content provided to the terminal apparatus 10 in response to the search query input by a user. It is a figure which shows the other example of the content provided to the terminal apparatus 10 in response to the search query input by a user. It is a flowchart which shows an example of the flow of the search result determination processing performed by the search result determination unit 56 of the 2nd Embodiment.

<First Embodiment>
[Constitution]
Hereinafter, an embodiment of an information processing apparatus, an information processing method, and a program according to the first embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a diagram showing an example of the configuration and usage environment of the information processing apparatus 100. In FIG. 1, the shopping server 50 including the information processing device 100 performs the process described below via the terminal device 10 and the network NW. The network NW includes the Internet, LAN (Local Area Network), WAN (Wide Area Network), cellular network and the like.

[Terminal device]
The terminal device 10 is, for example, a computer device having a communication function such as a smartphone, a tablet terminal, or a personal computer. The user of the terminal device 10 uses the terminal device 10 to browse and purchase products in the online shopping service provided by the shopping server 50.

The terminal device 10 includes, for example, a communication unit 12, an input / output unit 14, and a control unit 16. The communication unit 12 includes a communication interface such as a wireless communication device or a network card. The communication unit 12 communicates with the shopping server 50. When the terminal device 10 is a smartphone or a tablet terminal, the input / output unit 14 includes, for example, a touch panel in which a display unit and an operation unit are integrated. When the terminal device 10 is a personal computer, the input / output unit 14 includes, for example, an input unit such as an operation button or a keyboard, and a display unit for displaying an image.

The control unit 16 is realized by a processor such as a CPU (Central Processing Unit) executing a shopping application stored in the terminal device. The control unit 16 cooperates with the shopping server 50 to execute a process related to an online shopping service described later. In the present embodiment, the control unit 16 is described as cooperating with the shopping server 50 by executing the shopping application by the processor, but the control unit 16 describes the shopping server 50 by executing the Web browser application by the processor. It may be the one that cooperates with.

[Shopping server]
The shopping server 50 is a device that provides an online shopping service to the terminal device 10 in cooperation with the control unit 16 of the terminal device 10. In the present specification, the online shopping service shall be a service in which a business operator providing a shopping platform sells a product exhibited by a seller to a user in the form of an electronic commerce, but the online shopping service is not limited thereto. May include other aspects of e-commerce such as auctions and free markets. The shopping server 50 includes, for example, an interface providing unit 52, a search query acquisition unit 54, a search result determining unit 56, a content providing unit 58, a payment processing unit 60, and a storage unit 62. Among these, the search query acquisition unit 54, the search result determination unit 56, and the content providing unit 58 are constituent elements constituting the information processing apparatus 100. The interface providing unit 52, the search query acquisition unit 54, the search result determination unit 56, the content providing unit 58, and the payment processing unit 60 are realized by, for example, a hardware processor such as a CPU executing a program (software). .. The interface providing unit 52, the search query acquisition unit 54, the search result determination unit 56, the content providing unit 58, and the payment processing unit 60 include LSI (Large Scale Integration), ASIC (Application Specific Integrated Circuit), and FPGA (Field-Programmable Gate Array). ), GPU (Graphics Processing Unit) and other hardware (circuit unit; including circuitry) may be realized, or software and hardware may be collaborated to realize it. The storage unit 62 is realized by, for example, a ROM (Read Only Memory), a flash memory, an SD card, a RAM (Random Access Memory), an HDD (Hard Disk Drive), a register, or the like.

The interface providing unit 52 provides the interface screen of the online shopping service to the terminal device 10 via the network NW. Further, the interface providing unit 52 receives the information input by the user of the terminal device 10 on the interface screen from the terminal device 10, and accordingly provides another interface screen or provides information to another function unit. To do.

FIG. 2 is a diagram showing an example of an interface screen of an online shopping service provided by the interface providing unit 52. FIG. 2 is a diagram showing how the top page of the online shopping service is displayed by the input / output unit 14 of the terminal device 10.

In FIG. 2, the interface screen includes a search box SB and a content display area CA. The search box SB is a box for instructing a search by inputting a search query such as a product name, a manufacturer name, a seller name, and a category name that the user wants to browse or purchase. The search query entered by the user in the search box SB is transmitted to the shopping server 50 by the communication unit 12 via the network NW. The content display area CA is a box for displaying various contents related to the use of shopping services, such as an online shopping site navigation, search results, product special page, product detail page, and product purchase page. The content displayed in the content display area CA changes according to the search query and selection entered by the user.

The search query acquisition unit 54 acquires a search query in an online shopping site input by the user using the terminal device 10. Specifically, the search query acquisition unit 54 receives a search query from the communication unit 12 of the terminal device 10 via the network NW, and passes the received search query to the search result determination unit 56.

The search result determination unit 56 receives the search query input by the user from the search query acquisition unit 54, and extracts products from the online product information 62A and the real store product information 62B based on the search query. The search result determination unit 56 further determines the type of search result to be transmitted to the terminal device 10 based on the extracted product. Details of the method of extracting products and the method of determining the type of search result by the search result determination unit 56 will be described later.

The content providing unit 58 generates content based on the product extracted by the search result determining unit 56 and the determined type of the search result, and provides the content to the terminal device 10. Specifically, the content providing unit 58 describes information about the product extracted by the search result determination unit 56 by the seller of the online shopping service as an online selling product through the service, and the seller is real. The terminal device 10 is provided with content including information about products to be sold at a store (a store that is not an electronic commerce, that is, a store that is not in a virtual space but in a real space). At this time, the content providing unit 58 provides the content to the terminal device 10 in a format corresponding to the type of the search result determined by the search result determining unit 56. The specific format of the content will be described later with reference to FIGS. 9 to 11.

FIG. 3 is a diagram showing an example of content provided by the content providing unit 58 in response to a search query input by the user. As shown in FIG. 3, the content provided by the content providing unit 58 is displayed in the content display area CA. The content display area CA further includes a content sub-area CSA. Information about the goods sold by the seller in the real store is displayed in the content sub-domain CSA, while information about the goods sold by the seller through the online shopping service is displayed outside the content sub-domain CSA. In the present embodiment, the content display area CA is a vertically scrollable area, and the content sub-area CSA is a side-scrollable area, whereby each area can display an arbitrary number of product information. can. The real store products displayed in the content sub-area CSA and the online products displayed outside the content sub-area CSA have been ranked respectively.

When a user purchases a product through an online shopping service, the payment processing unit 60 cooperates with the control unit 16 of the terminal device 10 to perform various processes necessary for executing payment. For example, when the user confirms the purchase of the product in the online shopping service, the payment processing unit 60 setstles the amount corresponding to the purchase. The specific payment method may be any payment method such as credit card payment, carrier payment, bank transfer, or the like.

The storage unit 62 stores various information necessary for operating the online shopping service. The storage unit 62 stores, for example, online product information 62A, real store product information 62B, and seller information 62C. FIG. 4 is a diagram showing an example of the configuration of the online product information 62A stored in the storage unit 62. As shown in FIG. 4, in the online product information 62A, information such as a product name, a seller ID, a manufacturer name, and a price is associated with an online product ID.

The product name is information indicating the name of the product sold in the online shopping service. The seller ID is an identifier that uniquely identifies a business operator who sells products in an online shopping service. The manufacturer name is information indicating the manufacturer of the product. The price is information indicating the price of a product on an online shopping service.

FIG. 5 is a diagram showing an example of the configuration of the real store product information 62B stored in the storage unit 62. As shown in FIG. 5, in the real store product information 62B, information such as a product name, a seller ID, a real store, a manufacturer name, a price, and an inventory status is associated with a real store product ID. ..

The product name is information indicating the name of the product sold in the real store. The seller ID is an identifier that uniquely identifies a business operator who sells a product in a real store. The real store is information that identifies the real store that sells the product. The manufacturer name is information indicating the manufacturer of the product. The price is information indicating the product price on the real store. The inventory status is information indicating whether or not the product is in stock at the real store. Alternatively, the inventory status may be information indicating the inventory quantity of the product in the real store.

FIG. 6 is a diagram showing an example of the configuration of the seller information 62C stored in the storage unit 62. As shown in FIG. 6, in the seller information 62C, information such as the seller name, the presence / absence of a real store, the real store 1, the location information 1, the real store 2, and the location information 2 is associated with the seller ID. It is a thing.

The seller name is the name of the business operator who sells the product on the online shopping service. The presence or absence of a real store is information indicating whether or not the business operator has a real store registered in the online shopping service. By registering a real store in the online shopping service, the user can check, for example, the product, position, inventory status, etc. of the real store on the online shopping service. The real store 1 is information that identifies a real store registered by the seller. The position information 1 is information indicating the position of the real store 1, and for example, the longitude and latitude of the real store 1 are registered. The real store 2 and the location information 2 are the same information as the real store 1 and the location information 2, respectively. Although FIG. 6 shows only the real store 1 and the real store 2, the number of registrations is not limited to this, and the seller can register any number of real stores.

[Operation example]
Next, with reference to FIG. 7, the flow of processing executed by the cooperation between the shopping server 50 and the terminal device 10 will be described. FIG. 7 is a sequence diagram showing an example of the flow of processing performed by the shopping server 50 and the terminal device 10.

First, the terminal device 10 accesses the online shopping service (S1). Next, when the shopping server 50 receives access from the terminal device 10, it provides an interface screen for an online shopping service (S2). Next, the terminal device 10 receives a search query such as a product name, a manufacturer name, a seller name, and a category name from the user, and transmits the received search query to the shopping server 50 (S3). Next, after receiving the search query from the terminal device 10, the shopping server 50 extracts products from the online product information 62A and the real store product information 62B based on the search query (S4). Next, the shopping server 50 is related to the first type of search result showing a list of products related to the search query and sold at the real store based on the extracted products, and related to the search query and in the vicinity of the user. It is determined which of the second type search results showing the list of real stores existing in the second type is provided as the second information (S5). At this time, in the "real store existing in the vicinity of the user", for example, the terminal device 10 transmits GPS information to the shopping server 50 in S1, and the search result determination unit 56 of the shopping server 50 receives the GPS information and the GPS information. It can be specified based on the location information of the real store registered in the seller information 62C. Next, the shopping server 50 generates content including the first information and the second information based on the extracted product and the determined type of the search result (S6). Here, the first information is information about the product sold by the seller through the online shopping service (corresponding to the information displayed outside the content sub-area CSA in FIG. 3), and the second information is. Information about the product sold by the seller at the real store (corresponding to the information displayed in the content sub-area CSA in FIG. 3). Next, the shopping server 50 provides the generated content to the terminal device 10 (S7). In this way, the user of the terminal device 10 can browse the content corresponding to the search query entered by himself / herself.

In the present embodiment, GPS information is used to specify the user's position, but the present invention is not limited to this, and the user's position is specified by using the IP address of the terminal device 10 or the user's address information. May be good.

Next, with reference to FIG. 8, the details of the product extraction process and the search result determination process in S4 to S5 of FIG. 7 will be described. FIG. 8 is a flowchart showing an example of the flow of the product extraction process and the search result determination process performed by the search result determination unit 56.

First, the search result determination unit 56 acquires a search query from the search query acquisition unit 54 (S11). Next, the search result determination unit 56 extracts products related to the search query from the online product information 62A and the real store product information 62B according to a predetermined rule based on the search query (S12). In the present embodiment, the ranking process is not performed at the time of S12, but the configuration is not limited to that.

Here, the "predetermined rule" is, for example, the "product name", "seller ID", and "seller ID" of the unique word obtained by performing morphological analysis on the search query and the online product information 62A and the real store product information 62B. The rule is to extract products that match the "manufacturer name" and "price". For example, when the user inputs "○○ Denki TV" as a search query, "○○ Denki", "no", and "TV" are obtained as a result of the morphological analysis. In this case, the search result determination unit 56 excludes "no" having no specific meaning, and then includes "television" in the "product name" from the online product information 62A and the real store product information 62B, and "manufactures". The products of the online product IDs "O1000" to "O1003" and the real store product IDs "R1000", "R1002", and "R1003" including "○○ Denki" in the "person name" are extracted. Further, for example, when the user inputs "TV of KKK store" as a search query, "KKK store", "no", and "television" are obtained as a result of morphological analysis. In this case, the search result determination unit 56 excludes "no" having no specific meaning, and then includes "TV" in the "product name" from the online product information 62A and the real store product information 62B, and "sells". Online product IDs "O1000", "O1003", "O1005" including "A100" (= KKK store seller ID) and real store product IDs "R1000", "R1001", "R1003" To extract. Further, for example, when the user inputs "TV of 50,000 yen or less" as a search query, "50,000 yen", "less than or equal to", "no", and "television" are obtained as a result of morphological analysis. In this case, the search result determination unit 56 includes "TV" in the "product name" from the online product information 62A and the real store product information 62B after excluding "no" having no specific meaning, and "price". Is extracted from the online product IDs "O1000", "O1001", "O1004", "O1005" and the real store product IDs "R1000", "R1001" whose price is 50,000 yen or less. In addition, these examples are narrowing down by the condition which combined a plurality of conditions with and, but are not limited to it, and may be narrowing down by the condition which combined by the or, or may be narrowed down by the combination of And and or. ..

(First example of threshold determination)
Next, the search result determination unit 56 determines whether or not the ratio of the same product among the extracted products is equal to or greater than the threshold value (S13). In the present embodiment, the threshold value is 40%, but the threshold value is not limited to this value. For example, a user inputs "○○ Denki TV" as a search query, and as a result, products with online product IDs "O1000" to "O1003" and real store product IDs "R1000", "R1002", and "R1003" are displayed. When extracted, the proportion of television AAA exceeds 40%. Therefore, the search result determination unit 56 determines that the ratio of the same product is equal to or higher than the threshold value, and proceeds to the process of S14. On the other hand, for example, when the user inputs "television" as a search query and as a result, products with online product IDs "O1000" to "O1005" and real store product IDs "R1000" to "R1003" are extracted. The percentage of TV AAA, which accounts for the largest percentage of the results, is less than 40%. Therefore, the search result determination unit 56 determines that the ratio of the same product is less than the threshold value, and proceeds to the process of S15.

Next, the search result determination unit 56 determines to provide the first type of search result as the second information when it is determined that the ratio of the same product among the extracted products is equal to or more than the threshold value (S14). On the other hand, when the search result determination unit 56 determines that the ratio of the same product among the extracted products is less than the threshold value, the search result determination unit 56 determines to provide the second type search result as the second information (S15). As a result, the processing of the search result determination unit 56 ends.

After that, the content providing unit 58 classifies and ranks the extracted products into the first information and the second information, respectively, and generates the content in a format according to the type of the search result determined by the search result determining unit 56. .. For example, as a result of the user inputting "○○ Denki TV" as a search query, products with online product IDs "O1000" to "O1003" and real store product IDs "R1000", "R1002", and "R1003" are extracted. Suppose. In this case, the information about the products of the online product IDs "O1000" to "O1003" is classified into the first information, and the information about the products of the real store product IDs "R1000", "R1002", and "R1003" is classified into the second information. It is ranked in each of the first information and the second information. In this case, the ranking is based on the degree of matching between the product and the user's past purchase history and browsing history, the product release date, price, reviews, and the number of views, sales, reviews, etc. by all users. It may be decided based on the ranking determinant of. Further, the ranking of the first information and the ranking of the second information may differ in the selection and weighting of the ranking determinants.

(Second example of threshold determination)
In the first example of the threshold value determination described above, the search result determination unit 56 determines whether or not the ratio of the same product among the extracted products is equal to or higher than the threshold value regardless of the product. However, the search result determination unit 56 may determine the first type of search result as the second information when the ratio of the specific product estimated from the search query among the extracted products is equal to or more than the threshold value. For example, it is assumed that the user inputs "TV AAA 〇〇 Denki" as a search query. In this case, a particular product (ie, TV AAA) is clearly deduced from the search query. The search result determination unit 56 includes, for example, the name or abbreviation of the main part of the product name or model number and the manufacturer name (assuming that a dictionary is prepared in advance) in the query, and the product name thereof. Alternatively, when the model number and the name or abbreviation are uniquely specified, it is presumed that the product is the product intended by the user. Then, when the ratio of the estimated products is equal to or greater than the threshold value, the search result determination unit 56 determines the first type search result as the second information. The feature of this second example is that if the search results are dominated by products that are different from the estimated products, the first example may display products that are different from the products intended by the user. In the second example, since the hit rate of the corresponding product is less than the threshold value, the second type search result is determined as the second information.

[Content example]
Next, with reference to FIGS. 9 to 11, the content provided to the terminal device 10 in response to the search query entered by the user will be described.

FIG. 9 is a diagram showing an example of content provided to the terminal device 10 in response to a search query entered by the user. In FIG. 9, the user inputs "TV 〇〇 Denki" as a search query in the search box SB. In this example, the search result determination unit 56 extracts the products of the online product IDs "O1000" to "O1003" and the real store product IDs "R1000", "R1002", and "R1003", and at this time, the ratio of the TV AAA is Since it is equal to or higher than the threshold value, the content providing unit 58 displays the television AAA as the first information at the head, and displays the first type search result (corresponding to the content sub-region CSA1) as the second information. The content sub-area CSA1 includes information such as the product name, product image, price, seller name, and store name of the product sold in the real store, and like the first information, the TV AAA is the first as the second information. It is displayed in. That is, since the product candidates to be displayed to the user are specified to some extent based on the search query "TV 〇〇 Denki" entered by the user, the content provided to the user gives priority to the provision of product information. It becomes.

FIG. 10 is a diagram showing another example of content provided to the terminal device 10 in response to a search query entered by the user. In FIG. 10, the user inputs "TV KKK store" in the search box SB as a search query. In this example, the search result determination unit 56 extracts the products of the online product IDs "O1000", "O1003", "O1005" and the real store product IDs "R1000", "R1001", "R1003", and at this time, they are the same. Since the ratio of products is less than the threshold value, the content providing unit 58 displays the second type of search result (corresponding to the content sub-region CSA2) as the second information. The content sub-area CSA2 displays a list of real stores existing within a predetermined distance from the user in order of proximity, such as the seller name of the real store, the product image, the store name, the distance to the store, and the link to the map application. Contains information about. That is, since the candidate of the product to be displayed to the user is not specified based on the search query "TV KKK store" input by the user, the content provided to the user gives priority to the provision of the store information.

FIG. 11 is a diagram showing another example of the content provided to the terminal device 10 in response to the search query entered by the user. In FIG. 11, the user inputs "TV 〇〇 Electric KKK store" into the search box SB as a search query. In this example, the search result determination unit 56 extracts the products of the online product IDs "O1000" and "O1003" and the real store product IDs "R1000" and "R1003", and at this time, the ratio of the television AAA is equal to or higher than the threshold value. Therefore, the content providing unit 58 displays the television AAA at the head as the first information, and displays the first type search result (corresponding to the content sub-region CSA1) as the second information. The difference from the content sub-area CSA1 of FIG. 9 is that while the content sub-area CSA1 of FIG. 9 displays a list of a plurality of sellers, the content sub-area CSA1 of FIG. 11 displays only the KKK store. That is the point. This is because, in FIG. 11, the search query includes the "KKK store". Such a display form in which the manufacturer name and the seller name are specified at the same time is an example of the "third type search result".

According to the first embodiment described above, the information processing apparatus 100 acquires a search query in the online shopping service input by the user using the terminal apparatus 10, and the seller sells the product through the online shopping service. A second that provides the terminal device 10 with content including the first information about the product and the second information about the product that the seller sells at the real store, and shows a list of products related to the search query and sold at the real store. Based on the search query, which of the first type of search result and the second type of search result showing a list of real stores related to the search query and existing in the vicinity of the user is provided as the second information. decide. As a result, it is possible to improve the convenience of users who are considering not only online shopping services but also product purchases at real stores.

<Second Embodiment>
In the first embodiment, products are extracted according to a predetermined rule based on a search query, and the search results provided as second information are provided according to whether or not the ratio of the same products among the extracted products is equal to or higher than the threshold value. He explained that he would decide the type. In the second embodiment, the search result determination unit 56 determines the type of the search result to be provided as the second information based on the search query itself, not the extraction result of the product. Since other hardware and software configurations are the same as those in the first embodiment, the description thereof will be omitted.

When the search query includes the manufacturer name of the product, the search result determination unit 56 in the second embodiment determines the search result of the first type as the second information. The search result determination unit 56 further determines the second type of search result as the second information when the search query includes the seller name of the real store. Further, when the search query includes both the manufacturer name and the seller name of the real store, the search result determination unit 56 further determines the third type search result showing the list of the product and the real store as the second information. ..

FIG. 12 is a flowchart showing an example of the flow of the search result determination process performed by the search result determination unit 56 of the second embodiment. First, the search result determination unit 56 acquires a search query from the search query acquisition unit 54 (S21). Next, the search result determination unit 56 determines whether or not the search query includes both the manufacturer name and the seller name of the product (S22). When it is determined that the search query includes both the manufacturer name and the seller name of the product, the search result determination unit 56 determines the third type search result showing the list of the product and the real store as the second information. (S23). That is, as shown in the content sub-region CSA1 of FIG. 11, a list of products and real stores limited to the manufacturers and sellers included in the search query is displayed. The third type of search result is based on the first type of search result, and the display of the seller name of the real store is limited. On the other hand, when it is determined that the search query does not include both the manufacturer name and the seller name of the product, the search result determination unit 56 determines whether or not the search query includes the manufacturer name (S24). ). When it is determined that the search query includes the manufacturer name, the search result determination unit 56 determines the search result of the first type as the second information (S25). That is, as shown in FIG. 9, a list of real stores that prioritize the provision of product information is displayed. On the other hand, when it is determined that the search query does not include the manufacturer name, the search result determination unit 56 determines the second type search result as the second information (S26). That is, as shown in FIG. 10, a list of real stores that prioritize the provision of store information is displayed.

According to the second embodiment described above, as in the first embodiment, it is possible to enhance the convenience of the user who is considering not only the online shopping service but also the purchase of products at a real store. Further, in the second embodiment, the type of the search result is determined based only on the content of the search query without accessing the storage unit 62, so that it is easier and faster than the first embodiment. Processing can be performed. However, the first embodiment is superior in that it can provide search results that are more in line with the actual state of product extraction by making a judgment based on the actual product extraction results.

Although the embodiments for carrying out the present invention have been described above using the embodiments, the present invention is not limited to these embodiments, and various modifications and substitutions are made without departing from the gist of the present invention. Can be added.

10 Terminal equipment 12 Communication unit 14 Input / output unit 16 Control unit 50 Shopping server 52 Interface provision unit 54 Search query acquisition unit 56 Search result determination unit 58 Content provision unit 60 Payment processing unit 62 Storage unit 62A Online product information 62B Real store product information 62C Seller Information

Claims (9)

A search query acquisition unit that acquires a search query in an online shopping service entered by a user using a terminal device, and a search query acquisition unit.
A content providing unit that provides the terminal device with content including first information about a product sold by a seller through the online shopping service and second information about a product sold by the seller at a real store.
A first type of search result that is related to the search query and shows a list of products sold at the real store, and a second type that shows a list of real stores that are related to the search query and exist in the vicinity of the user. A search result determination unit that determines which of the types of search results is to be provided as the second information based on the search query.
Information processing device equipped with. The search result determination unit extracts products according to a predetermined rule based on the search query, and when the ratio of the same products among the extracted products is equal to or more than a threshold value, the search result of the first type is selected as the first type. 2 Determined as information,
The information processing apparatus according to claim 1. The search result determination unit extracts products according to a predetermined rule based on the search query, and when the ratio of a specific product estimated from the search query among the extracted products is equal to or greater than the threshold value, the first item is described. One type of search result is determined as the second information.
The information processing apparatus according to claim 1. When the search query includes the manufacturer name of the product, the search result determination unit determines the search result of the first type as the second information.
The information processing apparatus according to any one of claims 1 to 3. When the search query includes the seller name of the real store, the search result determination unit determines the second type of search result as the second information.
The information processing apparatus according to any one of claims 1 to 4. When the search query includes both the manufacturer name and the seller name of the real store, the search result determination unit obtains the second type of search result showing a list of the product and the real store. Determined as information,
The information processing apparatus according to claim 5. When the search result determination unit determines the second type of search result as the second information, the content providing unit provides the distance information of the real store together with the list of the real stores.
The information processing apparatus according to any one of claims 1 to 6. Information processing equipment
Get the search query in the online shopping service entered by the user using the terminal device,
The terminal device is provided with content including the first information about the product sold by the seller through the online shopping service and the second information about the product sold by the seller at the real store.
A first type of search result that is related to the search query and shows a list of products sold at the real store, and a second type that shows a list of real stores that are related to the search query and exist in the vicinity of the user. Which of the types of search results is provided as the second information is determined based on the search query.
Information processing method. On the computer
Get the search query in the online shopping service entered by the user using the terminal device,
The terminal device is made to provide the content including the first information about the product sold by the seller through the online shopping service and the second information about the product sold by the seller at the real store.
A first type of search result that is related to the search query and shows a list of products sold at the real store, and a second type that shows a list of real stores that are related to the search query and exist in the vicinity of the user. Which of the types of search results is to be provided as the second information is determined based on the search query.
program.

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