JP2022063161A - Advertisement delivery method, information processing device, and program - Google Patents

Abstract

To provide a technique for delivering an advertisement suitable for each passenger while considering privacy of each passenger on an aircraft.SOLUTION: A target is set for each advertisement. The target includes passenger features (passenger attribute, booking attribute) and a product attribute. An in-flight server acquires passenger information such as a booking number printed on a boarding pass from a passenger terminal. The in-flight server identifies passenger features corresponding to the passenger information by referring to a passenger list, and sends an advertisement targeting at the identified features to the passenger terminal.SELECTED DRAWING: Figure 14

Description

The present disclosure relates to an advertisement distribution method, and more particularly to an advertisement distribution method for distributing an advertisement on an aircraft.

Conventionally, an in-flight magazine is arranged in each seat as an example of means for providing information to passengers in an aircraft (Non-Patent Document 1). Information is also provided by playing back content using in-flight screens and speakers.

"Peach renews in-flight magazine" PEACH LIVE "is launched", [online], August 2, 2016, Kurogo Co., Ltd., [Search on August 26, 2016], Internet <https //flyteam.jp/news/article/66778>

In recent years, with the development of information and communication technology, content distribution by a content server installed in an aircraft has come to be carried out even in an aircraft.

In content delivery, advertisements may be delivered to passengers in addition to the content requested by the passengers. When the advertisement is delivered, the advertisement suitable for each passenger is delivered, such as the advertisement of the product that each passenger needs or will need in the future, or the advertisement about the product that each passenger is likely to be interested in. If so, the effectiveness of the advertisement will be enhanced. It is useful for the content server to acquire the characteristics of each passenger in order to deliver the advertisement suitable for each passenger. However, the seats of each passenger are fixed in the cabin of the aircraft, and there are many cases where other passengers are near each passenger. If each passenger is made to input the characteristic in such a situation, privacy infringement is likely to occur because other passengers can see the characteristic.

The present disclosure has been conceived in view of such circumstances, and the purpose is to provide a technique for delivering advertisements suitable for each passenger while considering the privacy of each passenger in the delivery of advertisements on an aircraft. To provide.

According to certain aspects of this disclosure, a method performed by a computer installed on board an aircraft to identify a passenger from the passenger's information processing equipment with the information contained in the passenger's boarding pass. A step of acquiring passenger information, which is information, a step of acquiring passenger characteristics associated with the acquired passenger information by accessing a storage device that associates passenger information with passenger characteristics, and a step of acquiring two or more characteristics. By accessing the storage device associated with at least one of the passengers, the step of identifying the passenger associated with the acquired passenger characteristics and sending the identified advertisement to the passenger's information processing device. An ad delivery method is provided that comprises the steps to be performed.

Passenger information may include at least one of a reservation number, a passenger name and a seat number.

The trait may include at least one of the attributes of the passenger and the attributes of the passenger booking the boarding pass.

Passenger attributes may include at least one of gender, age, nationality, language of use, and airline membership.

The attributes for boarding pass reservation may include at least one of the seat type specified by the boarding pass, the fare type for purchasing the boarding pass, and the information specifying whether the boarding pass is one-way or round-trip. ..

The advertisement delivery method is a step of storing performance information, which is information that associates the specified advertisement with the characteristics of the passenger, in the memory of the computer in response to sending the specified advertisement to the information processing device of the passenger. It may further include a step of sending performance information to the destination associated with the identified advertisement.

The advertisement distribution method may further include a step of acquiring a product request from the information processing device. The step of sending the advertisement may include sending the advertisement to the information processing device in response to the request of the product. The performance information may include the attributes of the product based on the transmission of the advertisement to the information processing device.

The step of identifying an advertisement may include identifying an advertisement based on the attributes of the requested product.

The advertisement delivery method may further include a step of registering the passenger's contact information in the performance information.

The step of sending performance information may include sending further information to the destination associated with the identified advertisement to identify the condition of the aircraft at the time the advertisement was sent to the passengers. ..

According to another aspect of the present disclosure, a program is provided that enables a computer to realize the above-mentioned advertisement distribution method by being executed by one or more processors of the computer.

According to yet another aspect of the present disclosure, there is provided an information processing apparatus comprising a memory for storing the program and one or more processors for executing the program.

According to yet another aspect of the present disclosure, there is provided a method of delivering advertisements performed by a first computer and a second computer installed on board an aircraft. The method includes a step of acquiring passenger information, which is information written on the passenger's boarding pass and is information for identifying the passenger, from a passenger's information processing device executed by a second computer, and a passenger. A storage device that acquires the passenger characteristics associated with the acquired passenger information by accessing a storage device that associates the information with the passenger characteristics, and associates the characteristics with at least one of two or more advertisements. To identify the advertisement associated with the acquired passenger characteristics, to send the identified advertisement to the passenger's information processing device, and to the passenger's information processing device by accessing. A step of storing performance information, which is information relating the identified advertisement to the characteristics of passengers, in the memory of the first computer in response to the transmission of the specified advertisement, and the performance information being stored in the first computer. It comprises a step of transmitting, and further comprises a step of transmitting additional information corresponding to the advertisement to the passenger's contacts, which is performed by the first computer.

According to the present disclosure, if a computer installed in an aircraft acquires passenger information, which is information written on a boarding pass and is information for identifying a passenger, from a passenger's information processing device, the passenger information is concerned. It is possible to acquire the characteristics of the passenger associated with the characteristic, identify the advertisement associated with the characteristic, and send the identified advertisement to the information processing device of the passenger. As a result, it is possible to deliver an advertisement according to the characteristics of the passenger to the passenger without having the passenger input the characteristics to the information processing device in the aircraft.

It is a figure which shows roughly the structure of the content provision system. It is a figure which shows an example of the screen displayed on the terminal 100 in a flight reservation. It is a figure which shows an example of the scene where the user 900 is standing in front of the check-in machine 400 for the output of the boarding pass. It is a figure which shows an example of the scene where the user 900 uses the terminal 100 for ordering a product, etc. in the cabin. It is a figure which shows typically the scene which the aircraft which carries the in-flight server 300 landed at an airport. It is a figure which shows an example of the hardware composition of the terminal 100. It is a figure which shows an example of the hardware composition of the reservation server 200. It is a figure which shows an example of the hardware composition of the in-flight server 300. It is a figure which shows an example of the hardware composition of the check-in machine 400. It is a figure which shows an example of the data structure of the reservation information. It is a figure which shows an example of the data structure of a passenger list. It is a figure which shows an example of the data structure of the food product information. It is a figure which shows an example of the data structure of the product information for contents. It is a figure which shows an example of the data structure of the advertisement information. It is a figure which shows an example of the data structure of the advertiser information. It is a figure which shows an example of the data structure of a delivery record. It is a figure which shows an example of the data structure of a flight information. It is a flowchart of a flight reservation process. It is a flowchart of a preparatory process. It is a figure which shows an example of the ordering screen displayed on the terminal 100. It is a figure which shows the other example of the order screen displayed on the terminal 100. It is a flowchart of the in-flight sales process. It is a figure which shows an example of the screen which requests the input of the information for authentication. It is a figure which shows an example of the display screen of the advertisement in the terminal 100. It is a flowchart of a report transmission process. It is a figure which shows the modification of the structure of the content provision system.

Hereinafter, an embodiment of an information processing device that realizes an advertisement distribution method will be described with reference to the drawings. In the following description, the same parts and components are designated by the same reference numerals. Their names and functions are the same. Therefore, these explanations will not be repeated.

[1. Explanation of the outline of the content provision system]
The content providing system according to the present embodiment provides advertisements to passengers on board an aircraft. FIG. 1 is a diagram schematically showing the configuration of a content providing system. As shown in FIG. 1, the content providing system includes a terminal 100, a reservation server 200, an in-flight server 300, a check-in machine 400, a product management server 600, a content server 700, and an advertising server 800. ..

The terminal 100 is composed of a general-purpose information terminal such as a personal computer or a smartphone. In the content providing system, the user 900 uses the terminal 100. The user 900 is a user of the terminal 100 and is also a passenger of an aircraft.

The booking server 200 manages flights. The reservation server 200 may be operated by an airline company or a travel agency. In FIG. 1, flight information for each passenger is shown as "reservation information".

The in-flight server 300 is installed in the aircraft and provides contents and advertisements to the terminal 100. In the content providing system, the in-flight server 300 provides content by transmitting a content file to the terminal 100, and provides an advertisement by transmitting an advertisement file. The in-flight server 300 can also perform processing related to payment.

The check-in machine 400 outputs a boarding pass based on the reservation information.
The product management server 600 manages product information. The content server 700 provides content data to the in-flight server 300. The advertisement server 800 provides advertisement data to the in-flight server 300. In the present specification, "content data" may be simply described as "content", and "advertising data" may be simply described as "advertisement".

FIG. 1 shows a flow of processing performed between elements in the order of step (1) to step (14). With reference to FIG. 1, the flow of processing in the content providing system will be schematically described.

(1) Flight reservation The user 900 accesses the reservation server 200 using the terminal 100 and reserves a flight.

FIG. 2 is a diagram showing an example of a screen displayed on the terminal 100 in a flight reservation. The screen 20 of FIG. 2 is displayed on the display of the terminal 100, for example, when the processor of the terminal 100 executes a given application.

In the screen 20 of FIG. 2, information such as the flight number of the flight is shown in the column 21. Column 22 shows information for designating the seat after the change. The software button 24 is operated to confirm the flight reservation information displayed on the screen 20. The confirmed reservation information is transmitted to the reservation server 200.

The reservation server 200 uses the reservation information received from the terminal 100 to complete the reservation (flight reservation) for the user 900 to use the aircraft.

(2) Transmission of reservation number When the flight reservation is completed, the reservation server 200 transmits the reservation number to the terminal 100. The flow from (1) flight reservation to (2) transmission of reservation number will be described in detail with reference to FIG. 18 as flight reservation processing.

(3) Downloading the extracted reservation information The in-flight server 300 downloads the portion of the reservation information related to the passengers of the flight on which the in-flight server 300 is mounted from the reservation server 200. In one example, when the flight number of the flight on which the in-flight server 300 is mounted is input to the in-flight server 300, the flight number is transmitted to the reservation server 200. The place of arrival and / or the estimated time of arrival may be used instead of the flight number. In response to this, the reservation server 200 extracts the passenger information of the corresponding flight from the reservation information. The in-flight server 300 downloads the extracted information as a passenger list.

(4A) Downloading product information Information on products sold in the cabin is extracted from the product information registered in the product management server 600 and downloaded to the in-flight server 300. The product information will be described later as food product information with reference to FIG.

In one example, when an input of a flight number of a flight on which the in-flight server 300 is mounted is received from the in-flight server 300, the product management server 600 extracts product information based on the flight number and extracts the extracted product information. Send to the in-flight server 300. An example of a product is an in-flight meal.

Other examples of goods are items such as towels and key chains. Yet another example is an in-flight seat change. Yet another example is a transportation, event, or accommodation ticket at the destination. During flight, the in-flight server 300 may not be able to communicate with the product management server 600. For such cases, the above products are intended to be sold out on board an aircraft equipped with an in-flight server 300, such as a so-called "last minute" event ticket or accommodation service. It may be something that is not intended to be sold off-aircraft.

(4B) Content download Content provided in the cabin is extracted from the content registered in the content server 700 and downloaded to the in-flight server 300. The index of the downloaded content will be described later with reference to FIG. 13 as product information for the content.

The content provided on board may be selected according to the passenger information (eg, passenger attributes and / or reservation attributes described below) of the flight on which the in-flight server 300 is mounted. For example, if the passengers of the flight include passengers whose language is Japanese and passengers whose language is English, the in-flight server 300 contains Japanese content and English version of a certain movie. Content may be downloaded. If the passengers on the flight further include passengers whose language is Korean, the in-flight server 300 may further download Korean content for the movie.

(4C) Advertisement download An advertisement provided on board is extracted from the advertisement registered in the advertisement server 800 and downloaded to the in-flight server 300. The index of the downloaded advertisement will be described later as advertisement information with reference to FIG.

The advertisement provided on the plane may be selected according to the passenger information (for example, the passenger attribute and / or the reservation attribute described later) of the flight on which the in-flight server 300 is mounted. For example, if the passengers of the flight include passengers whose language is Japanese and passengers whose language is English, the in-flight server 300 contains a Japanese version of an advertisement and an English version of a certain product. Advertisements may be downloaded. If the passengers on the flight further include passengers whose language is Korean, the in-flight server 300 may further download a Korean version of the advertisement for the above product.

(3) The flow from the download of the extracted reservation information to the download of the (4C) advertisement will be described in detail with reference to FIG. 19 as a preparatory process.

-(5) Input of reservation number- (8) Boarding pass output The user 900 inputs the reservation number to the check-in machine 400 (step (5)). The check-in machine 400 queries the reservation server 200 for the entered reservation number (step (6)). The reservation server 200 transmits the reservation information corresponding to the inquired reservation number to the check-in machine 400 (step (7)). The check-in machine 400 outputs a boarding pass corresponding to the reservation number transmitted from the reservation server 200 (step (8)).

FIG. 3 is a diagram showing an example of a scene in which the user 900 is standing in front of the check-in machine 400 for the output of the boarding pass. FIG. 3 shows an example of a boarding pass output from the check-in machine 400 enlarged to the left.

The check-in machine 400 includes a touch monitor 440, a boarding pass printer 432, and a two-dimensional code scanner 433. The touch monitor 440 includes a touch panel 441 and a display 442. The user 900 inputs the reservation number to the touch panel 441. The reservation number may be supplied as a graphic such as a bar code or a two-dimensional code, and the user 900 may input the reservation number into the two-dimensional code scanner 433. The check-in machine 400 outputs the boarding pass corresponding to the boarding pass corresponding to the input reservation number from the boarding pass printer 432. When the reservation number is provided as a two-dimensional code, the type of code adopted is not limited to that shown in FIG. 3, and may be another type such as a QR (registered trademark) code.

The boarding pass 30 contains various information regarding the reservation of the user 900. On the boarding pass 30, the two-dimensional code represents the reservation number and / or the information related to the reservation number. The boarding pass 30 further contains a flight number, departure time, boarding gate, seat number, departure date, reservation number, and the name of the person making the reservation.

Of the information on the boarding pass, each item that can identify the passenger, such as the reservation number, seat number, and the name of the person making the reservation, is an example of passenger information.

The boarding pass 30 may include a column for displaying a message according to passenger information, such as a message "Happy Birthday!" To passengers whose birthday coincides with one or more dates written on the boarding pass. Further, the boarding pass 30 may include an advertisement field. The advertisement displayed in the advertisement field may be selected according to information about passengers (for example, passenger attributes and / or reservation attributes described later).

-(9) Order- (11) Settlement Next, the flow after boarding of the user 900 will be described. When the user 900 purchases a product or content on the in-flight, the user 900 uses the terminal 100 to transmit necessary information to the in-flight server 300 (steps (9) and (10)). The required information is an order for goods and a request for certification.

FIG. 4 is a diagram showing an example of a scene in which the user 900 uses the terminal 100 to order a product or the like on the plane. As shown in FIG. 4, the user 900 operates the terminal 100 from the seat in the cabin. The terminal 100 communicates with the in-flight server 300 via the repeater 350.

In one implementation example, when an access from the terminal 100 is received, a web page for purchasing a product is provided to the terminal 100. For the web page, the user 900 inputs an order for a product to the terminal 100. The order is sent to the in-flight server 300. Upon receiving the order, the in-flight server 300 requests the terminal 100 to input information for authenticating the passenger (information for authentication). In response to the request, the terminal 100 displays a message prompting the input of authentication information.

In response to the above message, the user 900 requests authentication from the in-flight server 300 by transmitting authentication information to the in-flight server 300 using the terminal 100. An example of information for authentication is a reservation number and an email address.

The in-flight server 300 authenticates the user 900 by collating the authentication information input from the user 900 with the information in the passenger list in the in-flight server 300.

If the user 900 is successfully authenticated, the in-flight server 300 setstles the order (step (11)). In one implementation example, the in-flight server 300 makes a payment by subtracting points corresponding to the price of the product from the points registered separately for each passenger. In another embodiment, the flight attendant is instructed to collect money corresponding to the price of the goods from the user 900 on the terminal carried by the flight attendant and / or the monitor for the flight attendant. As a result, the flight attendant requests the user 900 who purchased the product to pay the money corresponding to the price. User 900 pays money to the flight attendants.

(12) Preparation- (13) Provision The in-flight server 300 executes preparations for providing products to the user 900 (step (12)). Preparation for product provision may be started on condition that payment is completed.

When the product is a tangible item such as food (in-flight meal), in one implementation example, the in-flight server 300 displays an instruction to the cabin crew to provide the product to the user 900 in preparation for providing the product. The instruction may include the seat number of the user 900. In one implementation, the instructions are displayed on a terminal carried by the flight attendant and / or on a monitor for the flight attendant.

When the product is an intangible object (service) such as browsing content, in one implementation example, the in-flight server 300 executes a process for transmitting the content specified by the user 900 to the terminal 100.

In preparation for product provision, the in-flight server 300 may specify an advertisement to be provided to the user 900. In one implementation, the in-flight server 300 identifies an advertisement to be sent to the user 900 based on the characteristics of the user 900 (eg, passenger attributes and / or reservation attributes described below).

When the product is an intangible object such as browsing content, the in-flight server 300 provides the product to the user 900 (step (13)). More specifically, the in-flight server 300 transmits the designated content to the terminal 100. At this time, the in-flight server 300 further transmits the advertisement specified as described above to the terminal 100.

When the product is a tangible object such as food, the cabin crew provides the product to the user 900, and the in-flight server 300 provides the advertisement to the terminal 100 of the user 900. The in-flight server 300 may provide the product to the user 900 by instructing the robot to transport the product to the seat of the user 900.

(14) Report transmission As will be described later with reference to FIG. 16, the in-flight server 300 accumulates the results of in-flight advertisement transmission. The in-flight server 300 reports to the advertiser the results of sending advertisements to passengers as report transmissions. If the passenger who sent the advertisement has received a request for additional information regarding the advertisement, the in-flight server 300 notifies the advertiser that the request for the additional information has been received in the report transmission. May be good.

(14) The flow of report transmission will be described in detail with reference to FIG. 25.
[2. Hardware configuration]
Hereinafter, the hardware configuration of the device constituting the content providing system will be described with reference to FIGS. 6 to 9.

(Terminal 100)
FIG. 6 is a diagram showing an example of the hardware configuration of the terminal 100. As shown in FIG. 6, the terminal 100 includes a processor 101, a RAM (Random Access Memory) 102, a storage device 103, a microphone (microphone) 104, a speaker 105, a display 106, an input device 107, and the like. It includes a communication interface 108, a camera 109, and a short-range communication interface 110. Each element in the terminal 100 is connected to each other by an internal bus. The processor 101 is composed of at least one CPU (Central Processing Unit), at least one ASIC (Application Specific Integrated Circuit), at least one FPGA (Field-Programmable Gate Array), or a combination thereof.

The RAM 102 functions as a work area when processing is executed in the processor 101. The storage device 103 is realized by, for example, a flash memory, and stores a program (including an application program) executed by the processor 101 and data used for executing the program non-temporarily.

The microphone 104 outputs a signal corresponding to the input voice to the processor 101. The speaker 105 outputs voice according to the signal output from the processor 101. The display 106 displays an image showing the processing result of the program executed by the processor 101. The input device 107 accepts an input operation for the terminal 100. The input device 107 is, for example, a hardware button and / or a touch sensor located on the display 106.

The communication interface 108 is realized by, for example, a network card. The processor 101 transmits / receives data to / from another device via the communication interface 108. The camera 109 includes a CMOS (Complementary Metal-Oxide Semiconductor) image sensor and the like, captures an image, and outputs the captured image to the processor 101. The short-range communication interface 110 causes the terminal 100 to communicate with other devices in a manner according to a short-range communication standard such as Bluetooth (registered trademark).

(Reservation server 200)
FIG. 7 is a diagram showing an example of the hardware configuration of the reservation server 200. As shown in FIG. 7, the reservation server 200 includes a processor 201, a communication interface 203, and a storage device 205. The processor 201 uses the communication interface 203 to send and receive information to and from other devices such as the in-flight server 300. Processor 201 is implemented by, for example, at least one CPU.

The storage device 205 is realized by, for example, a hard disk, an SSD (Solid State Drive), or the like, but the storage device 205 is not limited thereto. The storage device 205 includes a program storage area 260 and a data storage area 270. The program storage area 260 stores the program executed by the processor 201 non-temporarily. The program executed by the processor 201 may be stored in a recording medium that is detachable or separated from the main body of the reservation server 200. The storage device 205 includes a RAM that functions as a work area in executing a program of the processor 201. The data storage area 270 stores various data including reservation information.

(In-flight server 300)
FIG. 8 is a diagram showing an example of the hardware configuration of the in-flight server 300. As shown in FIG. 8, the in-flight server 300 includes a processor 301, a communication interface 303, and a storage device 305. The processor 301 uses the communication interface 303 to send and receive information to and from other devices such as the reservation server 200, the product management server 600, and the terminal 100. The transmission / reception of information to / from other devices may be realized via a repeater (repeater 350 or the like in FIG. 4). Processor 301 is implemented by, for example, at least one CPU.

The storage device 305 is realized by, for example, a hard disk, SSD, or the like, but is not limited thereto. The storage device 305 includes a program storage area 360 and a data storage area 270. The program storage area 360 stores the program executed by the processor 301 non-temporarily. The program executed by the processor 301 may be stored in a recording medium that is detachable or separated from the main body of the in-flight server 300. The storage device 305 includes a RAM that functions as a work area in executing a program of the processor 301. The data storage area 370 stores various data such as a passenger list described later.

The in-flight server 300 may be configured to be detachable from the aircraft. For example, when part of the communication with the reservation server 200 and / or the product management server 600 is performed, the in-flight server 300 may be located outside the aircraft and connected to a telephone line by wire. In this sense, the in-flight server 300 may include a sensor for detecting whether or not it is mounted on an aircraft.

(Check-in machine 400)
FIG. 9 is a diagram showing an example of the hardware configuration of the check-in machine 400. As shown in FIG. 9, the check-in machine 400 includes a processor 401, a communication interface 403, and a storage device 405. The processor 401 uses the communication interface 403 to send and receive information to and from other devices such as the reservation server 200. The processor 401 is implemented by, for example, at least one CPU.

The storage device 405 is realized by, for example, a hard disk, SSD, or the like, but the storage device 405 is not limited to this. The storage device 405 includes a program storage area 360 and a data storage area 270. The program storage area 360 stores the program executed by the processor 401 non-temporarily. The program executed by the processor 401 may be stored in a recording medium that is detachable or separated from the main body of the check-in machine 400.

As described with reference to FIG. 3, the check-in machine 400 includes a touch monitor 440, a boarding pass printer 432, and a two-dimensional code scanner 433. The touch monitor 440 includes a touch panel 441 and a display 442. The touch panel 441 can be realized by any touch sensor such as a capacitive touch sensor. The display 442 is configured to be superposed on the touch panel 441 and can be realized by any display such as a liquid crystal display and / or an organic EL (Electro Luminescence) display.

The boarding pass printer 432 prints information on a recording sheet and outputs the recording sheet as a boarding pass. The two-dimensional code scanner 433 outputs the read image to the processor 401.

[3. data structure]
Next, an example of data configuration of information used in the content providing system will be described with reference to each of FIGS. 10 to 17.

(Reservation information)
FIG. 10 is a diagram showing an example of a data structure of reservation information. The reservation information is stored in, for example, the data storage area 270 of the reservation server 200.

As shown in FIG. 10, the reservation information includes a date, flight number, passenger information, passenger attributes, and reservation attributes. The date represents the date of the flight. The flight number represents the flight number of the flight.

Passenger information is information for identifying a passenger related to a reservation, and includes data of four items (name, reservation number, seat number, and e-mail address). Seat numbers may not be set until passenger check-in. In the example of FIG. 10, the seat number has not yet been set for the passenger specified by the name "Hong GILDONG".

The passenger attribute is information representing the characteristics of the passenger related to the reservation, and includes data of five items (age, gender, nationality, language of use, and membership type). Each item of the passenger attribute may be acquired at the time of reservation or may be extracted from the information registered in advance.

The language used represents the language used by the user. In the example of FIG. 10, "JP" represents Japanese, "EN" represents English, and "KR" represents Korean. In one implementation example, each user pre-registers the language to be used with the airline company together with the e-mail address. The processor 201 of the reservation server 200 may extract the language used associated with the e-mail address included in the reservation information from the server of the airline company and register it in the reservation information. Instead of the e-mail address, the membership number given to the user by the airline company may be used.

The membership type represents the membership status of the user in the airline company. In the example of FIG. 10, three types of membership types indicated by the letters "S", "A", and "B" are shown. In one implementation example, the server of the airline company stores, for each user, the member status given to the user together with the e-mail address. The processor 201 of the reservation server 200 may extract the membership status associated with the e-mail address included in the reservation information from the server of the airline company and register it in the reservation information as the membership type. Instead of the e-mail address, the membership number given to the user by the airline company may be used. In one implementation, "S" has the highest status (the conditions for acquiring status are strict), followed by "A" and "B". However, this is just an example.

The reservation attribute represents an attribute related to the reservation and includes data of three items (fare type, reservation class, ticket type).

The fare type represents the type of fare related to the reservation of the ticket. Multiple types of fares may be set for the same seat on the same flight due to differences in cancellation conditions. The fare type represents such a type of fare. In the example of FIG. 10, two types of fare, "Simple" and "Value", are shown. In one implementation example, "Simple" has stricter cancellation conditions than "Value", but it corresponds to a cheaper fare. However, this is just an example.

The booking class represents the type of seat. In one implementation, seat types include first class, business class, and economy class. In the example of FIG. 10, "B" represents business class and "E" represents economy class.

The ticket type indicates whether the ticket of the target flight was purchased as a one-way ticket or a round-trip ticket.

(Passenger list)
FIG. 11 is a diagram showing an example of the data structure of the passenger list. The passenger list is stored, for example, in the storage device 305 of the in-flight server 300.

The passenger list includes data corresponding to the flight (for example, specified by date and flight number) on which the in-flight server 300 is mounted, among the data constituting the reservation information (FIG. 10). That is, the portion corresponding to the flight on which the in-flight server 300 is mounted is extracted from the reservation information, and the passenger list is generated. In addition, as compared with FIG. 10, in FIG. 11, the seat number “8C” is added to the passenger specified by the name “Taro YAMADA”. This means that the passenger was assigned a seat number after booking the boarding pass.

(Food product information)
FIG. 12 is a diagram showing an example of a data structure of food product information. The food product information is stored in, for example, the storage device 305 of the in-flight server 300.

The food product information includes data of five items (product ID, product name, attribute, price, and remaining number). The product ID represents an ID assigned to each product. The product name represents the name of the product.

The attribute represents the attribute of the product. In one implementation example, the following six types of attributes are assumed.
・ Meal (main)
・ Meals (snack)
・ Meals (sweets)
・ Drink (cold)
・ Drink (warm)
・ Drink (alcohol)
The price represents the price of the goods. The remaining number represents the quantity of products that can be sold.

In the example of FIG. 12, the product ID “00100” is associated with the product name “saba curry”, the attribute “meal (main)”, the price “800 yen”, and the remaining number “20”. The product ID "00200" is associated with the product name "premium tea", the attribute "drink (warm)", the price "200 yen", and the remaining number "100".

(Product information for content)
FIG. 13 is a diagram showing an example of a data structure of product information for contents. The content product information is stored in, for example, the storage device 305 of the in-flight server 300.

Product information for content includes four items (product ID, title, attribute, and price). The product ID represents an ID assigned to each content. The title represents the name of the content.

The attribute represents the attribute (genre) of the content. In one implementation example, the following six types of attributes are assumed.

・ Nonfiction ・ Suspense ・ Comedy ・ Love Romance ・ Travel ・ Others Price indicates the price for viewing each content.

In the example of FIG. 13, the product ID "10100" is associated with the title "movie (1)", the attribute "travel", and the price "200 yen". The product ID "10101" is associated with the title "movie (2)", the attribute "comedy", and the price "100 yen". The content may be delivered free of charge. Further, when all the contents are delivered free of charge, the product information for the contents does not have to include the item "price".

(Advertising information)
FIG. 14 is a diagram showing an example of a data structure of advertising information. The advertisement time signal is stored in the storage device 305 of the in-flight server 300, for example.

The advertising information includes data of four items (advertising ID, file name, advertiser, and target). The advertisement ID represents an ID assigned to each advertisement. The file name represents the name of the file (video file, audio file, etc.) that defines the advertisement. The file of each advertisement is stored in the storage device 305 of the in-flight server 300, for example. Advertiser represents an advertiser of an advertisement.

In the example of FIG. 14, the advertisement specified by the advertisement ID “advertisement A” is provided by playing the file name “AAA.mp4” and is associated with the advertiser “Company X”. The advertisement specified by the advertisement ID "advertisement B" is provided by playing the file name "BBB.mp4" and is associated with the advertiser "company Y".

The target represents the characteristics of the passenger (passenger attribute, reservation attribute) and the attribute of the product targeted by each advertisement. The value "all" indicates that the advertisement is not restricted for the item having the value "all".

For example, the target of the advertisement specified by the advertisement ID "Advertisement A" is a passenger whose age is 20 to 49 years old, whose gender is female, whose nationality is Japan, and whose language is Japanese (JP). Is. Since the value of other items (membership type, fare type, booking class, ticket type, and product attribute) in the target is "all", "Advertisement A" is a condition of age, gender, and nationality. Can be provided to all passengers who meet. "Advertisement A" is just an example, but for example, an advertisement for cosmetics for Japanese women is assumed.

The target of the advertisement specified by the advertisement ID "Advertisement B" is 20 to 29 years old, the gender is male, the nationality is Korean, and the language used is Korean (KR) or English (EN). The member type is B, the reservation class is E, the ticket type is one-way, and the product attribute is travel. "Advertisement B" is just one example, but for example, it is an advertisement aimed at young people who are interested in travel, and it promotes the improvement of status in airlines by increasing the use of flights by airlines. Or an advertisement written in English is assumed.

(Advertiser information)
FIG. 15 is a diagram showing an example of a data structure of advertiser information. The advertiser information is stored in, for example, the storage device 305 of the in-flight server 300.

Advertiser information defines the destination (email address) of the report to each advertiser. In the example of FIG. 15, the e-mail address "x@ad.com" is specified as the report destination to company X, and the e-mail address "y@ad.co.jp" is specified as the report destination to company Y. There is.

(Delivery record)
FIG. 16 is a diagram showing an example of the data structure of the delivery record. The delivery record is stored in the storage device 305 of the in-flight server 300, for example.

The delivery record represents the record of delivery of each advertisement. The delivery record includes 7 items (advertisement ID, transmission date and time, advertiser, passenger attribute, reservation attribute, related product, and detailed information request).

The advertisement ID identifies each advertisement. The transmission date and time represents the date and time when each advertisement was transmitted to the terminal 100. The advertiser identifies the advertiser of each advertisement. The passenger information and reservation attributes represent the characteristics of the passenger associated with the terminal 100 to which each advertisement is transmitted.

The related product represents which product the advertisement is associated with and is transmitted to the terminal 100. If the advertisement is sent to the terminal 100 regardless of the purchase of the product, the value is not registered in the related product column.

The detailed information request represents information related to a request for additional information related to the advertisement from the terminal 100 when the advertisement is provided. In one implementation example, the request from the terminal 100 includes the e-mail address of the user (passenger) of the terminal 100, and the e-mail address is registered as a detailed information request.

In the example of FIG. 16, advertisement A, of which Company X is an advertiser, was transmitted to a passenger's terminal 100 at 8:01 on April 27, 2019. The passenger is a 22-year-old woman, her nationality is Japan, her language is Japanese (JP), and her membership type is B. The passenger purchased a boarding pass for the applicable flight as a round-trip ticket of fare type "Simple". The booking class for the boarding pass was E. Advertisement A was provided to this passenger in response to the passenger's purchase of the product "premium black tea". The passenger requested additional information about the advertisement A and provided the e-mail address "pp@pp.co.jp" to the in-flight server 300 as a destination for the additional information.

(Flight information)
FIG. 17 is a diagram showing an example of a data structure of flight information. The flight information is stored, for example, in the storage device 305 of the in-flight server 300.

Flight information associates an event on a flight with the time of occurrence of that event. Flight information may be generated by the flight attendant registering an event and its occurrence time in the in-flight server 300 using a given input device, or the in-flight server 300 may generate information from a given information processing device. It may be generated by receiving.

In the example of FIG. 17, on the flight on April 27, 2019, passengers started boarding at 6:45, and the doors were closed (door closed) at 7:00 when all passengers had boarded. It means that the aircraft took off at 005, the aircraft landed at the destination airport at 9:10, the door was opened at 9:20, and the passengers started disembarking.

By providing flight information in addition to the delivery record, the advertiser can recognize when the advertisement was sent to the passengers in what state the aircraft was in.

[4. Processing flow]
Next, the four processes (“flight reservation process”, “preparation process”, “in-flight sale process”, and “report transmission process”) in the content providing system will be described with reference to FIGS. 18 to 25.

(Flight reservation processing)
FIG. 18 is a flowchart of the flight reservation process. The flight reservation process is a process related to (1) to (2) of FIG. In one embodiment, the flight reservation process is realized by the processor 201 of the reservation server 200 executing a given program. The flight reservation process is a process for accepting information registered as reservation information.

In step S100, the reservation server 200 determines whether or not the information necessary for booking the flight (for example, the passenger's name, email address, date, and flight number) has been input to the terminal 100. If the reservation server 200 determines that the information has not been input (NO in step S100), it waits for a certain period of time, executes the process of step S100 again, and determines that the information has been input (YES in step S100). ), The control proceeds to step S102.

In step S102, the reservation server 200 registers the input information in the reservation information (FIG. 10). The reservation server 200 refers to the vacant seat information according to a known technique, and registers the input information in the reservation information on condition that the flight reservation corresponding to the input information is possible. Further, the reservation server 200 may register the input information in the reservation information on condition that the payment related to the flight reservation is confirmed.

In step S104, the reservation server 200 assigns a new reservation number to the reservation registered according to the information received in step S102, registers the reservation number in the reservation information, and transmits the reservation information to the terminal 100. .. After that, the reservation server 200 ends the process of FIG.

The flight reservation process may be realized as a process of a reservation application stored in the terminal 100. In this case, the terminal 100 transmits the information necessary for the reservation information to the reservation server 200 in step S102. In response to this, the reservation server 200 registers the information transmitted from the terminal 100 in the reservation information.

(Preparation process)
FIG. 19 is a flowchart of the preparation process. The preparatory process is a process related to (3) to (4C) in FIG. In one implementation, the preparatory process is realized by the processor 301 of the in-flight server 300 executing a given program.

In step S200, the in-flight server 300 downloads the reservation information of the portion corresponding to the flight on which the in-flight server 300 is mounted from the reservation server 200. The in-flight server 300 stores the downloaded reservation information in the storage device 305 as a passenger list (FIG. 11). The download of the reservation information and the download of the product information, the content, and the advertisement described later may be performed by wireless communication or wired communication.

In step S202, the in-flight server 300 downloads the product information from the product management server 600. The in-flight server 300 stores the downloaded product information in the storage device 305 as food product information (FIG. 12). The actual products sold on board will be carried on board separately. In addition, the products sold on board are not limited to food products, and instead of food product information, product information including information on all types of products may be downloaded and stored in the storage device 305.

In step S204, the in-flight server 300 downloads the content from the content server 700. The in-flight server 300 stores the downloaded content in the storage device 305. Further, the in-flight server 300 generates content product information (FIG. 13) for the downloaded content and stores it in the storage device 305.

The in-flight server 300 may select the type of content to be downloaded from the content server 700 according to the attributes of the passengers. For example, the in-flight server 300 may select content created in the language used by the passengers of the flight on which the in-flight server 300 is mounted. Note that content download does not have to be performed on a flight-by-flight basis.

In step S206, the in-flight server 300 downloads the advertisement from the advertisement server 800. The in-flight server 300 stores the downloaded advertisement in the storage device 305. Further, the in-flight server 300 generates advertisement information (FIG. 14) for the downloaded advertisement and stores it in the storage device 305. After that, the in-flight server 300 ends the process shown in FIG.

The in-flight server 300 may select the type of advertisement to be downloaded from the advertising server 800 according to the attributes of the passengers, the types of products sold in the in-flight, and / or the types of contents downloaded to the in-flight server 300. good. For example, the in-flight server 300 may select an advertisement created in the language used by the passengers of the flight on which the in-flight server 300 is mounted. In addition, the in-flight server 300 may select an advertisement that introduces the content of the sequel to the content downloaded to the in-flight server 300. Note that the ad download does not have to be performed on a flight-by-flight basis.

(In-flight sales processing)
The in-flight sales process will be described with reference to FIGS. 20 to 24.

FIG. 20 is a diagram showing an example of an ordering screen displayed on the terminal 100. FIG. 21 is a diagram showing another example of the ordering screen displayed on the terminal 100. FIG. 22 is a flowchart of the in-flight sales process. The in-flight sales process is a process related to (9) to (13) of FIG. In one implementation example, the in-flight server 300 realizes the in-flight sales process by causing the processor 301 to execute a given program. In one implementation example, the in-flight sales process is started in response to receiving an indication of intention to purchase a product from the terminal 100.

More specifically, when the user 900 accesses the in-flight server 300 using the terminal 100, the terminal 100 displays the in-flight home page. When the user 900 selects to purchase a product on the in-flight homepage, the in-flight server 300 causes the terminal 100 to display an ordering screen.

The ordering screen 2000 of FIG. 20 is a screen for purchasing mackerel curry, which is an example of in-flight meal. The order screen 2000 includes a column 2001 for displaying the product name, a column 2003 for displaying the quantity of the product, and a button 2005 for confirming the purchase of the product. The in-flight sales process may be started in response to the transmission of information indicating that the button 2005 has been operated from the terminal 100 to the in-flight server 300.

The ordering screen 2100 of FIG. 21 is a screen for purchasing the content of the title “movie (1)” which is an example of the content. The order screen 2100 includes a button 2101 that confirms the purchase of the content. The in-flight sales process may be started in response to the transmission of information indicating that the button 2101 has been operated from the terminal 100 to the in-flight server 300.

With reference to FIG. 22, in step S300, the in-flight server 300 acquires the order corresponding to the button 2005 or the button 2101 from the terminal 100. The order corresponding to the button 2005 means the order of the product displayed on the screen 2000, and the order corresponding to the button 2101 means the order of the content displayed on the screen 2100.

In step S302, the in-flight server 300 requests the terminal 100 for authentication information. In response to the request, the terminal 100 displays a screen requesting the user 900 to input information for authentication.

FIG. 23 is a diagram showing an example of a screen requesting input of authentication information. The screen 2300 of FIG. 23 includes a region 2301 and a region 2302. Area 2301 accepts input of authentication information. The authentication information includes the reservation number and email address. Since the reservation number is written on the boarding pass, the user 900 can enter the reservation number in the area 2301 by referring to the boarding pass. Area 2303 displays the product name and the amount of the product to be purchased. In the example of FIG. 23, the screen 2300 displays the product name and the amount of the product ordered by the screen 2000. If the content is purchased, the title and amount of the ordered content will be displayed.

The type of information input to the area 2301 as authentication information is not limited to the above. The information may be the passenger's name and / or seat number as long as it is information that identifies the passenger.

The screen 2300 includes a transmit button 2305. In response to the touch of the send button 2305, the terminal 100 transmits the authentication information to the in-flight server 300 in the area 1601.

When the authentication information is printed with a code such as a QR code on the boarding pass, the terminal 100 can acquire the information to be input to the area 2301 by analyzing the image of the code. In this case, the user may take a picture of the above code with the camera 109 of the terminal 100 instead of inputting the authentication information in the area 2301 of the screen 2300.

Returning to FIG. 22, in step S304, the processor 301 acquires the authentication information transmitted from the terminal 100.

In step S306, the in-flight server 300 determines whether or not the authentication information acquired in step S220 is correct. In one implementation example, the in-flight server 300 determines that the authentication information (combination of the reservation number and the e-mail address) acquired in step S304 is correct when it matches the information registered in the passenger information. , If they do not match, it is judged to be incorrect. If the processor 301 determines that the authentication information acquired in step S304 is correct, it proceeds to control to step S306 (YES in step S304), otherwise it proceeds to control to step S312 (NO in step S304). ).

When the target of the order is food, in step S308, the in-flight server 300 updates the information of the food in the food product information. For example, when only the quantity 1 of the product "mackerel curry" is purchased, the remaining number of the product "mackerel curry" in the food product information (FIG. 12) is updated by 1 subtraction. If the object of the order is content, the control of step S308 may be omitted.

The in-flight server 300 may update the food product information in step S308 and control the delivery of the product to the passengers. An example of this control is to display information instructing passengers to provide goods on a display that can be seen by flight attendants. In one implementation example, the display includes the message "Please provide the product" Saba Curry "in quantity" 1 "to the customer with the seat number" 23F "." In step S308, the in-flight server 300 may further execute payment for the product.

In step S312, the in-flight server 300 outputs an error message to the terminal 100, and ends the in-flight sales process of FIG. 22. On the terminal 100, for example, a message such as "The entered authentication information is incorrect. Sorry to trouble you, but please try again from the beginning." Is displayed.

In step S314, the in-flight server 300 identifies an advertisement to be sent to the passenger who purchased the product. The method of specifying the advertisement will be described later.

If the purchased product is content, in step S316, the in-flight server 300 transmits the content to the passenger terminal 100. If the content to be transmitted is charged, the in-flight server 300 may further perform payment for the content to be transmitted. If the purchased goods are tangible items such as food, the control of step S316 may be omitted.

In step S318, the in-flight server 300 transmits the advertisement specified in step S314 to the terminal 100.

FIG. 24 is a diagram showing an example of an advertisement display screen on the terminal 100. Screen 2400 of FIG. 24 includes display fields 2401, 403 and button 2405. The display field 2401 displays the image portion of the advertisement, and the display field 2403 displays the character portion of the advertisement. The advertisement may include audio. Button 2405 is operated to request additional information about the content of the advertisement. When the button 2405 is operated, the terminal 100 sends a request for additional information to the in-flight server 300.

The timing at which the advertisement is reproduced on the terminal 100 can be appropriately set. For example, when the purchased product is food, the advertisement may be played on the payment completion notification screen or after the payment completion notification screen is displayed, depending on the completion of payment. The timing at which the advertisement is played may also be determined according to the characteristics of the passengers. For example, just as an example, the in-flight server 300 advertises, if the passengers are under the age of 30, before playing the purchased content (or by pre-rolling), and the passengers are over 30 years old. During playback of purchased content (or in mid-roll) if under 50 years old, or after playback of purchased content (or in end-roll) if passengers are over 50 years old. You may play it. Further, the advertisement may be played depending on the determination that the authentication information is correct in step S306. If the purchased product is content, the advertisement may be played after the payment completion notification screen is displayed or at the same time as the screen is displayed, or even after the purchased content is played. good.

Returning to FIG. 22, in step S320, the in-flight server 300 updates the delivery record (FIG. 16) based on the transmission of the advertisement in step S318.

In step S322, the in-flight server 300 determines whether or not a request for additional information has been received from the terminal 100. The terminal 100 sends a request for additional information to the in-flight server 300, for example, in response to the operation of the button 2405 in FIG. 24.

When the in-flight server 300 determines that the request for additional information has been received, it proceeds to control to step S324 (YES in step S322), otherwise ends the process of FIG. 22 (NO in step S322).

In step S324, the in-flight server 300 displays the passenger contact information (for example, the passenger) corresponding to the terminal 100 to which the advertisement is sent in the additional information request column for the transmitted advertisement in the delivery record (FIG. 16). Register the list (email address in Fig. 11). After that, the in-flight server 300 ends the process shown in FIG. The contact information is not limited to an e-mail address as long as the information provides a communication means capable of individually transmitting information to passengers (users). It may be a passenger's telephone number or a passenger's account on an SNS (social networking service).

Here, the method of specifying the advertisement in step S314 will be described.
Advertisements are identified based on the characteristics of the passengers who purchased the goods (passenger attributes and / or booking attributes). In one implementation example, the in-flight server 300 refers to the advertisement information (FIG. 14) and specifies an advertisement whose characteristics match the characteristics of the passenger who purchased the product as an advertisement to be transmitted to the passenger. This will tell the passenger the age, gender, nationality, language of use, and / or membership type, and / or the fare type, booking class, and / or that the passenger has reserved (purchased) the boarding pass. Advertisements are provided according to the ticket type.

For example, advertisements written in the language used by passengers may be sent. This will ensure that the content of the advertisement is understood by the passengers.

If a passenger has a high membership status on the airline, it is presumed that the passenger is attached to the airline. Therefore, in such a case, the passenger may be provided with an advertisement for a novelty product of the airline. On the other hand, if a passenger's membership status is low, the passenger may be offered an advertisement for a product other than the airline's novelty product. Advertisements for goods derived based on the fare type from which the passenger purchased the boarding pass may also be provided. More specifically, when information indicating the user's tendency to purchase goods is prepared for each fare type for which the boarding pass was purchased, the product server 300 uses the information and the fare for which the passenger purchased the boarding pass. Based on the type, the passenger may derive a likely product and provide the passenger with an advertisement for the product.

If a passenger purchases a boarding pass one way, an advertisement for a facility (such as a supermarket) closely related to the life of the destination may be provided. On the other hand, when a passenger purchases a boarding pass on a round trip, advertisements for facilities related to tourism at the destination (amusement park, aquarium, etc.) may be provided.

Advertisements may be identified based on the attributes of the purchased product. For example, if the attribute of the purchased product is drink (warm), an advertisement for a hot drink such as new coffee and / or tea may be offered.

In the advertisement information of FIG. 14, the target includes passenger characteristics (passenger attributes, reservation attributes) and product attributes, but the advertisement selection may include at least passenger characteristics. In addition, all items of passenger characteristics (age, gender, nationality, language used, membership type, fare type, booking class, and ticket type) need not be used to select an advertisement, and at least one. Only one item should be used.

(Report transmission process)
FIG. 25 is a flowchart of the report transmission process. The report transmission process is a process related to (14) of FIG. In one embodiment, the report transmission process is realized by the processor 301 of the in-flight server 300 executing a given program.

In step S500, the in-flight server 300 extracts the information registered in the distribution record (FIG. 16) for each advertiser.

In step S502, the in-flight server 300 transmits the information extracted in step S500 (delivery record for each advertiser) to each advertiser, and ends the process of FIG. 25.

The in-flight server 300 may generate flight information (FIG. 17) for the target flight, and in step S502, the flight information may be transmitted to each advertiser together with the delivery record. In the delivery record, each time the advertisement is transmitted to the terminal 100, the time is registered as the transmission date and time. From the flight information, the state of the aircraft corresponding to the time when the advertisement was sent can be identified. Therefore, flight information is an example of information for identifying the state of an aircraft at the time an advertisement is sent to a passenger. In addition, in the delivery record, instead of registering the transmission date and time, or in addition to registering the transmission date and time, the state of the aircraft at the time when the advertisement was transmitted (after boarding, before door closing, after door closing, before takeoff, during flight) , After landing, before door opening, etc.) may be registered. The information registered in this way is another example of information for identifying the state of the aircraft at the time when the advertisement is sent to the passengers.

According to the process of FIG. 25, the advertiser can acquire information indicating to what kind of user (passenger) the advertisement of the company is sent.

The delivery record may include the contact information of the user to whom the advertisement was sent as an additional information request. In such cases, the advertiser may send additional information about the advertisement to the user's contacts. When the in-flight server 300 transmits an advertisement on the terminal 100 of a user, the in-flight server 300 may register the contact information of the passenger in the distribution record without any special request from the user for the advertisement. That is, the registration of the passenger's contact information in the additional information request column in step S324 does not require the determination of YES in step S322. As a result, the advertiser can acquire the contact information of the user to whom the advertisement of the advertiser is sent without the user operating the button 2405 (screen 2400).

Here, in order to register the contact information of the passenger without any particular request from the passenger, the in-flight server 300 may need to obtain the consent of the passenger in advance. Consent may require dedicated action from the passenger. The dedicated action is, for example, clicking the OK button in the screen for confirming the consent displayed on the terminal 100. Consent may be reached by the passenger performing other specific actions without the need for a dedicated action. Other specific actions are, for example, clicking a link on a page for purchasing a product or a page for browsing content after a message of consent is displayed on the in-flight home page.

Since the delivery record includes the time when the advertisement was sent, when the flight information is acquired together with the delivery record, the advertiser knows what state the aircraft was in and to what user the advertisement was sent. You can get the information to represent. For example, an advertiser can get information about how an ad is often viewed when the aircraft is in a state (eg, between door close and takeoff).

In the present embodiment described above, when the purchased product is content, the advertisement transmitted with the purchase of the product may be an advertisement for the content of the sequel to the content. That is, the advertisement A may be an advertisement for the content of the sequel to the drama (X), and the information for designating the drama (X) as the product attribute of the advertisement A may be registered in the advertisement information (FIG. 14). .. As a result, the advertiser who has obtained the additional information request can send an advertisement for the content of the sequel of the drama (X) as additional information to the user's contact information. Users will receive more advertisements after disembarking the aircraft for the sequel to the drama they watched on the aircraft.

When the purchased product is content, the advertisement transmitted with the purchase of the product may be an advertisement of the content itself. That is, when the purchased content is a drama (X), the advertisement A may be an advertisement for the content of the drama (X), and in the advertisement information (FIG. 14), the drama (X) is used as the product attribute of the advertisement A. Information that specifies is may be registered. As a result, the advertiser who has obtained the additional information request can send the advertisement of the drama (X) as additional information to the user's contact information. The user will receive further advertisements for the drama (X) viewed in the aircraft even after disembarking the aircraft, and may be encouraged to watch the continuation of the portion viewed in the aircraft after disembarking.

Content viewed on board the aircraft may be free of charge. When a user browses a page related to cycling on the in-flight homepage, the in-flight server 300 sends an advertisement related to cycling to the terminal 100 of the user on the in-flight, and further, the advertiser of the advertisement is the user. Contact information can be provided as a delivery record. This allows the advertiser to send the user additional information, such as a coupon for a cycling facility. In this case, in the advertisement information (FIG. 14), an advertisement related to cycling is associated with a site related to cycling.

The in-flight server 300 may send additional advertisements as additional information to the user after disembarkation. In one embodiment, the in-flight server 300 sends an advertisement to a web browser running on the terminal 100 in the cabin (during flight), and after the user disembarks (on the ground), the user of the terminal 100 Additional information may be sent to the contact (email address, SNS account, etc.). That is, the main body that transmits additional information to the user after disembarkation may be the in-flight server 300. As a result, the in-flight server 300 can provide additional information to the user after disembarkation without transmitting the delivery record (including the user's contact information) to the advertiser.

Further, the in-flight server 300 may transmit the distribution record to another information processing device, and the other information processing device may send further advertisements as additional information to the user after disembarking. FIG. 26 is a diagram showing a modified example of the configuration of the content providing system. In FIG. 26, the other information processing apparatus is shown as a support server 390. The support server 390 is realized by, for example, a general-purpose computer. In the example of FIG. 26, the in-flight server 300 is described as "(14) report transmission" to transmit the delivery record only to the support server 390, but the delivery record is sent to both the support server 390 and the advertisement server 800. You may send it.

If both the in-flight server 300 and the support server 390 are managed by the airline, the airline may provide additional information to the user after disembarkation without sending the delivery record to the advertiser. In this case, the content providing system is realized by the support server 390 and the in-flight server 300. The support server 390 is an example of a first computer, and the in-flight server 300 is an example of a second computer.

The in-flight server 300 transmits the advertisement to the terminal 100, for example, by transmitting the advertisement to the web browser operating on the terminal 100. Such advertisement transmission is possible even in a situation where the in-flight server 300 cannot communicate with an external server such as a mail server, and is also possible in an aircraft.

The support server 390 sends additional information to the passenger's contacts, for example by sending further advertisements to the passenger's email address and / or SNS account. The support server 390 transmits additional information to the passenger's contacts by communicating with an external server such as a mail server.

The delivery record transmitted to the support server 390 may include information that identifies the passenger (email address, reservation number, membership number in the airline company, etc.) instead of the passenger's contact information. The support server 390 may obtain the contact information corresponding to the information by referring to the reservation information or the passenger list.

The advertisement may be an advertisement for content that can be provided by the in-flight server 300. For example, the in-flight server 300 may send an advertisement for the drama (Z) to a user who has viewed the content of the drama (Y). The user can view the content of the drama (Z) by acquiring the advertisement of the drama (Z) after the viewing of the content of the drama (Y) is completed on the aircraft.

In the present embodiment, the transmission of the advertisement to the terminal 100 is executed in association with the purchase of the product, but the transmission of the advertisement does not require the purchase of the product. For example, the in-flight server 300 may request authentication information (an example of information that identifies a passenger; see area 2301 in FIG. 23) when the terminal 100 accesses the in-flight homepage. When the in-flight server 300 receives the authentication information from the terminal 100, the in-flight server 300 accesses the passenger list (FIG. 11) to obtain the passenger characteristics (passenger attribute and / or reservation attribute) associated with the authentication information. It may be specified. Then, by accessing the advertisement information (FIG. 14), the in-flight server 300 identifies the advertisement associated with the specified passenger characteristics as an advertisement to be transmitted to the terminal 100. Then, the in-flight server 300 transmits the specified advertisement to the terminal 100.

The "boarding pass" in this embodiment does not have to be printed on paper. The "boarding pass" may be issued electronically. The boarding pass may be displayed on the terminal 100, for example, by an airline's dedicated application program.

It should be considered that each embodiment disclosed this time is exemplary in all respects and is not restrictive. The scope of the present invention is shown by the scope of claims rather than the above description, and is intended to include all modifications within the meaning and scope equivalent to the scope of claims. Further, the inventions described in the embodiments and the modifications thereof are intended to be carried out alone or in combination as much as possible.

30 boarding pass, 100 terminals, 300 in-flight server, 350 repeater, 400 check-in machine, 600 product management server, 700 content server, 800 advertising server, 900 users, 1000 aircraft, 2000, 2100 order screen.

Claims (13)

A method performed by a computer installed on board an aircraft,
A step of acquiring passenger information, which is information written on the boarding pass of the passenger and is information for identifying the passenger, from the information processing device of the passenger.
A step of acquiring the passenger characteristics associated with the acquired passenger information by accessing a storage device that associates the passenger information with the passenger characteristics.
A step of identifying an advertisement associated with the acquired passenger characteristic by accessing a storage device that associates the characteristic with at least one of the two or more advertisements.
An advertisement distribution method comprising a step of transmitting the specified advertisement to the passenger's information processing device. The advertisement distribution method according to claim 1, wherein the passenger information includes at least one of a reservation number, a passenger name, and a seat number. The advertisement delivery method according to claim 1 or 2, wherein the characteristic includes at least one of a passenger attribute and an attribute relating to the reservation of the boarding pass by the passenger. The advertisement delivery method according to claim 3, wherein the passenger attributes include at least one of gender, age, nationality, language used, and airline membership type. The attributes relating to the reservation of the boarding pass include at least one of the seat type specified by the boarding pass, the fare type in the purchase of the boarding pass, and the information specifying whether the boarding pass is one-way or round-trip. , The advertisement delivery method according to claim 3 or 4. A step of storing performance information, which is information relating the specified advertisement to the passenger's characteristics, in the memory of the computer in response to transmitting the specified advertisement to the passenger's information processing device. When,
The advertisement distribution method according to any one of claims 1 to 5, further comprising a step of transmitting the performance information to a destination associated with the specified advertisement. Further provided with a step of acquiring a product request from the information processing device,
The step of transmitting the advertisement includes transmitting the advertisement to the information processing apparatus in response to the request of the product.
The advertisement distribution method according to claim 6, wherein the performance information includes an attribute of a product based on transmission of an advertisement to the information processing device. The advertisement delivery method according to claim 7, wherein the step of specifying the advertisement includes specifying the advertisement based on the requested attribute of the product. The advertisement distribution method according to any one of claims 6 to 8, further comprising a step of registering the contact information of the passenger in the performance information. The step of transmitting the performance information further transmits information for identifying the state of the aircraft at the timing when the advertisement is transmitted to the passenger to the destination associated with the identified advertisement. The advertisement distribution method according to any one of claims 6 to 9, including. A program that realizes the advertisement distribution method according to any one of claims 1 to 10 in the computer by being executed by one or more processors of the computer. A memory for storing the program according to claim 11 and
An information processing device comprising one or more processors that execute the program. A method performed by a first computer and a second computer installed on board an aircraft.
Performed by the second computer,
A step of acquiring passenger information, which is information written on the boarding pass of the passenger and is information for identifying the passenger, from the information processing device of the passenger.
A step of acquiring the passenger characteristics associated with the acquired passenger information by accessing a storage device that associates the passenger information with the passenger characteristics.
A step of identifying an advertisement associated with the acquired passenger characteristic by accessing a storage device that associates the characteristic with at least one of the two or more advertisements.
The step of transmitting the specified advertisement to the passenger's information processing device, and
In response to the transmission of the specified advertisement to the passenger's information processing device, the memory of the first computer is provided with actual information which is information relating the specified advertisement to the passenger's characteristics. Steps to store and
The first computer is provided with a step of transmitting the performance information.
Performed by said first computer,
An advertisement delivery method further comprising a step of transmitting additional information corresponding to the advertisement to the passenger's contact.

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