JP2022002000A - Information processing device, information processing method, and information processing program - Google Patents

Abstract

To provide an information processing device, an information processing method, and an information processing program to effectively motivate users to continuously purchase specific non-woven fabric products.SOLUTION: A terminal device and an information processing device are connected to be communicable by a wire or wirelessly via a network in an information processing system. An information processing device 100 has an acquisition unit 133 to acquire purchase information indicating a purchasing state of non-woven fabric products used by users for their infant nursing, a determination unit 134 to regularly determine whether or not the purchase information satisfies a prescribed condition, and a decision unit 135 to regularly decide on a free gift for events according to an elapsed period since an infant birth as a free gift offered to the users while the purchase state is determined to satisfy the prescribed condition.SELECTED DRAWING: Figure 4

Description

The present invention relates to an information processing apparatus, an information processing method and an information processing program.

In recent years, with the spread of the Internet, various information on childcare-related products has been provided. For example, there is known a technique for providing product information to a user according to the age of a child.

Japanese Unexamined Patent Publication No. 2002-56112

However, the above-mentioned prior art cannot always effectively motivate the user to continuously purchase a specific nonwoven fabric product.

For example, in the above-mentioned prior art, it is disclosed that by classifying child-rearing-related product information based on the age of a foetation or a child, the user is provided with product information suitable for the age of the child or the like. Not too much. Therefore, in the above-mentioned conventional technique, it is not always possible to effectively motivate the user to continuously purchase a specific nonwoven fabric product.

The present application has been made in view of the above, and an object thereof is to effectively motivate a user to continuously purchase a specific nonwoven fabric product.

The information processing device according to the present application periodically determines whether or not the acquisition unit for acquiring purchase information indicating the purchase status of the non-woven fabric product used for childcare by the user and the purchase status indicated by the purchase information satisfy a predetermined condition. Provided to the user a prize for an event according to the elapsed period from the birth of the infant while the determination unit for determining the information is determined and the purchase status is determined to satisfy a predetermined condition. It is characterized by having a decision unit that is regularly determined as a prize to be given.

According to one aspect of the embodiment, the user can be effectively motivated to continuously purchase a specific nonwoven fabric product.

FIG. 1 is a diagram showing an example of information processing according to an embodiment. FIG. 2 is a diagram showing a list table in which the age of the baby and the age-old prize that the user can receive according to the age of the baby are associated with each other. FIG. 3 is a diagram showing an example of an information processing system according to an embodiment. FIG. 4 is a diagram showing a configuration example of the information processing apparatus according to the embodiment. FIG. 5 is a diagram showing an example of a prize information storage unit according to an embodiment. FIG. 6 is a diagram showing an example of a registered information storage unit according to an embodiment. FIG. 7 is a diagram showing an example of a purchase information storage unit according to an embodiment. FIG. 8 is a diagram showing an example of the point history storage unit according to the embodiment. FIG. 9 is a diagram showing an example of the prize history storage unit according to the embodiment. FIG. 10 is a diagram showing an example of a screen whose display is controlled by the display control unit. FIG. 11 is a flowchart showing an information processing procedure according to the embodiment. FIG. 12 is a diagram showing an example of a hardware configuration.

The description of this specification and the accompanying drawings will clarify at least the following matters.

An acquisition unit that acquires purchase information indicating the purchase status of a non-woven fabric product used for childcare by a user, and a determination unit that periodically determines whether or not the purchase status indicated by the purchase information satisfies a predetermined condition. While it is determined that the purchase status satisfies the predetermined condition, the prize for the event according to the elapsed period from the birth of the infant is periodically determined as the prize provided to the user. An information processing device characterized by having a determination unit.

With such an information processing device, it is possible to effectively motivate the user to continuously purchase a specific non-woven fabric product.

Further, the information processing apparatus acquires purchase information indicating the accumulated points, which are the points accumulated by the user, among the points given according to the purchase status of the nonwoven fabric product, and the accumulated points are the points. It is periodically determined whether or not the threshold condition is satisfied, and while the accumulated points are determined to satisfy the threshold value, a prize for an event according to the elapsed period from the birth of the infant to the present. Is periodically determined as a prize provided to the user.

According to such an information processing device, among the points given according to the purchase status of the non-woven product, the purchase information indicating the accumulated points, which are the points accumulated by the user, is acquired, and the accumulated points are the points. It is periodically determined whether or not the threshold condition is satisfied, and while the accumulated points are determined to satisfy the threshold value, a prize for an event according to the elapsed period since the birth of the infant is used. Since it is regularly decided as a free gift to be offered to the user, the user is motivated to continuously purchase the non-woven product so that the points can be accumulated every time (for example, at the end of the month) enough to meet the threshold condition. Can be done effectively.

Further, the information processing apparatus determines, as the prize, a prize to be exchanged for the point corresponding to the threshold condition among the accumulated points.

According to such an information processing device, as a prize, in order to determine a prize that can be exchanged for a point corresponding to the threshold condition among the accumulated points, it is possible to provide the user with a prize that is worth the points. Therefore, it is possible to give the user a high motivation to purchase regularly so that points can be accumulated for this prize.

In addition, if there are multiple infants targeted for childcare by one user as the user, the information processing device has been used since the birth of the infant for each infant targeted for childcare. The prize for the event according to the elapsed period in the above 1 is determined as the prize provided to the user of 1.

According to such an information processing device, if there are a plurality of infants targeted for childcare by one user as a user, after the infant is born for each infant targeted for childcare. In order to determine the prize for the event according to the elapsed period so far as the prize to be provided to the user of 1, for example, the burden of event preparation becomes heavier due to the presence of siblings. It can effectively support the caregiver.

In addition, the information processing device determines a different prize among the infants targeted for childcare as a prize provided to the user of 1.

According to such an information processing device, different prizes are determined among the infants who are the target of childcare as the prizes provided to one user, so that the expectation of what kind of prizes will be delivered. It becomes possible to give the user a stronger motivation to continuously purchase a specific non-woven fabric product.

Further, while it is determined that the condition is satisfied, the information processing apparatus gives the prize for the birth event according to the age of the infant based on the age of the infant at each time when the condition is determined. To be determined as.

According to such an information processing device, while it is determined that the condition is satisfied, the prize for the birth event according to the age is based on the age of the infant at each time when the condition is determined. It will be possible to support efficient preparation for the event, for example, by eliminating the hassle of having to find out what is needed for the event by age.

Further, the information processing apparatus is among the candidates for the prize provided to the user based on the season corresponding to each time point determined to satisfy the condition while it is determined that the condition is satisfied. The prize according to the season in which the prize is estimated to reach the user is determined as the prize to be provided to the user.

According to such an information processing device, among the prize candidates provided to the user based on the season corresponding to each time point determined to satisfy the condition while the condition is determined to be satisfied. Since the prizes according to the season in which the prizes are estimated to be delivered to the users are determined as the prizes to be provided to the users, it is possible to always have a sense of expectation as to what kind of prizes will be delivered. It will be possible to give users a stronger motivation to continuously purchase non-woven fabric products.

Further, the information processing apparatus uses the information processing device as a prize to be provided to the user, among the prize candidates provided to the user, according to the gender of the infant, based on the information about the infant. decide.

According to such an information processing device, among the prize candidates provided to the user based on the information about the infant, the prize according to the gender of the infant is determined as the prize to be provided to the user. Therefore, for example, it becomes possible to avoid the inconvenience caused by giving a prize for girls to boys and toddlers.

Further, the information processing device further has a notification unit for notifying the user who has not applied for the service to which the prize is provided, with the guidance information for guiding the application for the service.

According to such an information processing device, it is possible to increase the number of service users because the user who has not applied for the service to which the prize is provided is notified of the guidance information for guiding the application for the service.

Further, the information processing device further includes an advertisement control unit that controls the advertisement content to be distributed to be distributed to the user based on the purchase information acquired by the acquisition unit.

According to such an information processing device, it is possible to effectively advertise a specific non-woven fabric product or its related products in order to control the advertisement content to be distributed to the user based on the acquired purchase information. can.

Further, the information processing device further acquires the user information about the user and the infant information about the infant who is the target of childcare by the user, and further acquires the purchase information, the user information, and the infant information. Based on the above, the advertisement content to be delivered to be delivered to the user is controlled.

According to such an information processing device, the user information about the user and the infant information about the infant who is the target of childcare by the user are further acquired, and based on the purchase information, the user information, and the infant information. In order to control the advertisement content to be delivered to the user, for example, it is possible to provide the advertisement content suitable for both the user and the infant of the user, so that the advertisement is more suitable for the user. It will be possible to realize delivery.

Further, the information processing device further has a giving unit that gives points to the user in response to an action by the user using the prize determined by the determining unit.

According to such an information processing device, points are given to the user according to the action by the user using the determined prize, so that the place where the prize can be effectively used is expanded and the event between the parent and the child is further enhanced. You will be able to give them the opportunity to enjoy themselves.

Further, the information processing apparatus gives, as the points, points that can be used in the service in which the prize is provided.

According to such an information processing device, points that can be used in the service provided with the prize are given, so that the number of users of the service can be effectively increased.

Further, when the user posts the photographed image so that the photographed image taken by both the prize and the infant is shared by a predetermined information sharing service, the information processing device points to the user. Is given.

According to such an information processing device, when the user posts the photographed image so that the photographed image taken by both the prize and the infant is shared in the predetermined information sharing service, a point is given to the user. For example, from the interest of how to get this prize, it will be possible to guide the caregiver to purchase a specific non-woven product, so the caregiver will be turned into a service related to the embodiment. You will be able to effectively enclose.

Further, when the information processing device determines that the prize captured in the captured image is a prize with a proven track record provided to the user who posted the captured image, the information processing device gives points to the user. do.

According to such an information processing device, if it is determined that the prize captured in the captured image is a prize with a proven track record provided to the user who posted the captured image, a point is given to the user. Therefore, it is possible to control an unrelated person who has never received a prize so as not to illegally obtain points.

In addition, when the information processing device obtains the authentication of the identity of the infant photographed in the photographed image as the infant himself / herself who is the target of childcare by the user who posted the photographed image, the information processing device may be used. Points will be given to the user.

According to such an information processing device, when the infant photographed in the photographed image is authenticated as the infant himself / herself who is the target of childcare by the user who posted the photographed image. In order to give points to the user, for example, a specific user illegally gives a lot of points by posting many shot images using not only his own child but also the child of another person. It can be controlled so that it cannot be obtained.

Further, the information processing apparatus gives the user the points based on the evaluation information indicating the evaluation given to the captured image in the predetermined information sharing service.

According to such an information processing device, a user who has become an influencer in order to give points to a user based on evaluation information indicating an evaluation given to a photographed image in a predetermined information sharing service. Can be given points as a reward.

Hereinafter, an example of an information processing apparatus, an information processing method, and an embodiment for implementing an information processing program (hereinafter, referred to as “embodiment”) will be described in detail with reference to the drawings. Note that this embodiment does not limit the information processing apparatus, information processing method, information processing program, and information processing system. Further, in the following embodiments, the same parts are designated by the same reference numerals, and duplicate description will be omitted.

[Embodiment]
[1. Information processing overview]
First, an outline of information processing according to the embodiment will be described. For example, parents who have infants under the age of one need to purchase non-woven products such as diapers and wipes on a regular basis because they always need them. Therefore, non-woven fabric products with their own original brands are being sold by each company for such parents. In addition, for example, measures are taken such as giving various points to the purchaser so that the company's non-woven fabric products can be continuously purchased.

However, what is important for many parents is often simply the low price, for example, they used to buy company A brand non-woven products, but the price is lower with similar product specifications. Many parents switch from company A brand products to company B brand products when they find a company B brand non-woven product.

In view of such problems, the information processing according to the embodiment has elapsed since the birth of the infant as long as the user meets the predetermined conditions according to the purchase of the specific non-woven fabric product for which points are awarded. It controls the provision of prizes for events according to the elapsed period to users on a regular basis. And, by such information processing, it becomes possible to effectively motivate the user to continue to purchase a specific non-woven fabric product so as to meet the conditions for receiving the prize. Therefore, it is considered that the user can be fixed to a specific non-woven fabric product.

In addition, as for the information processing according to the embodiment, the user is regularly given a prize for an event (for example, a two-month birth celebration event) according to the elapsed period (for example, the age of the infant) since the birth of the infant (for example, the age of the infant). For example, it is a control process performed for a system (information processing system according to an embodiment) corresponding to a regular flight service (hereinafter referred to as "regular flight service SA") delivered every month.

[2. About regular flight service]
The regular flight service SA will be specifically described. The regular flight service SA is a service operated by the business operator T, which is a business operator that develops various care products (for example, childcare-related products) of the brand name "Brand BR1" series. The information processing device 100, which will be described later, is a server device under the control of the business operator T. In the regular flight service SA, for example, for infants under one year old, in exchange for the points given by the point service unique to the business operator T (that is, using the points as a source of funds), the prize for the above event is given to the user. It is a service that delivers regularly.

The prize is, for example, a special kit used for a commemorative photo session (an example of a birth event) to celebrate the age of an infant under one year old, and is an idea to improve the appearance (for example, an original character). It is a non-sale product (moon-aged gift) with decorations). In this way, the prizes provided by the regular flight service SA are devised to motivate users (for example, parents) who are in the position of childcare workers to raise infants.

In addition, in the regular flight service SA, according to the current age of the infant (that is, the user's child) who is the target of childcare by the user, a prize for the birth event of any age is provided to the infant. It is decided whether to make it a free gift. Here, the correspondence between the age of the moon and the prize will be described with reference to FIG. FIG. 2 shows a list table TB in which the age of the infant and the age-old prize that the user can receive according to the age of the baby are associated with each other. The list table TB is used by the information processing apparatus 100 when determining a prize to be provided. Therefore, the list table TB can be stored in advance in a predetermined storage unit in the information processing apparatus 100, for example.

For example, in the list table TB shown in FIG. 2, 11 moon-aged gifts according to the age of the moon, such as "2nd month of birth celebration gift" to "1st year of birth celebration gift", are associated with the "0th month of birth". There is. In such an example, if a user who has an infant of "0th month" at the present time applies for the regular flight service SA, the user will receive a "2 month birth celebration gift" at the earliest 2 months ahead. It shows that you have the right to receive up to the "1st year celebration gift" as long as the conditions are met thereafter.

Further, for example, in the list table TB shown in FIG. 2, 11 moon-aged gifts according to the age of the moon, such as "3rd month of birth celebration gift" to "1st year of birth celebration gift", are associated with the "1st month of birth". Has been done. In such an example, if a user who has an infant of "1st month" at the present time applies for the regular flight service SA, the user will receive a "3 month birth celebration gift" at the earliest 2 months ahead. It shows that you have the right to receive up to the "1st year celebration gift" as long as the conditions are met thereafter.

In addition, the time allowance of two months ahead is taken into consideration for the time required for delivery. This makes it possible, for example, to make adjustments so that prizes for celebrating the birth of the moon, which has already passed, do not arrive.

Further, since the same explanation can be given up to the "10th month" according to the above example, a detailed explanation will be omitted.

[3. Information processing system]
Hereinafter, a specific example of the information processing according to the embodiment will be shown in FIG. 1, but prior to that, the information processing system according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram showing an example of the information processing system 1 according to the embodiment. As shown in FIG. 3, the information processing system 1 according to the embodiment includes a terminal device 10 and an information processing device 100. The terminal device 10 and the information processing device 100 are connected to each other via a network N (not shown) so as to be communicable by wire or wirelessly. The information processing system 1 shown in FIG. 3 may include a plurality of terminal devices 10 and a plurality of information processing devices 100.

The terminal device 10 is an information processing terminal used by a user (for example, parents) who is in a position as a childcare worker who cares for an infant. The terminal device 10 is, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. Further, it is assumed that a predetermined application (hereinafter referred to as "app AP") that realizes transmission / reception of information with the information processing device 100 described below is introduced in the terminal device 10 in advance. In addition, the application AP is an application corresponding to the regular flight service SA.

The information processing device 100 is a server device that performs information processing according to the embodiment. The information processing apparatus 100 performs the following processing as information processing according to the embodiment by developing the information processing program according to the embodiment. Specifically, the information processing apparatus 100 acquires purchase information indicating the purchase status of the nonwoven fabric product used for childcare by the user, and determines whether or not the purchase status indicated by the acquired purchase information satisfies a predetermined condition. Judge regularly. Then, the information processing apparatus 100 provides the user with a prize for an event according to the elapsed period from the birth of the infant while the purchase status is determined to satisfy a predetermined condition. Determined regularly as.

Further, according to the contents of FIG. 1, the information processing apparatus 100 is a point accumulated by the user among the points given according to the purchase status of the nonwoven fabric product used by the user for childcare. Purchase information indicating a certain accumulated point is acquired, and it is periodically determined whether or not the accumulated point satisfies the threshold value of the point. Then, the information processing apparatus 100 provides the user with a prize for an event according to the elapsed period since the birth of the infant while the accumulation point is determined to satisfy the threshold value. It will be decided regularly as a free gift. For example, while the information processing apparatus 100 is determined to satisfy the threshold value, the information processing device 100 is based on the age of the infant at each time when the threshold value condition is determined, and is a prize for a birth event according to the age of the baby (moon age prize). ) Is determined as a free gift provided to the user.

The information processing device 100 may be realized by the cloud.

[4. An example of information processing according to an embodiment]
From here, an example of information processing according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram showing an example of information processing according to an embodiment. In FIG. 1, information processing according to an embodiment will be described using the transition of internal information of each of the purchase information storage unit 123 and the point history storage unit 124, which will be described later.

Further, in FIG. 1, a user U1 is shown as an example of a user who is in a position as a childcare worker who cares for an infant B11. That is, the user U1 is, for example, the mother (or father) of the infant B11. Further, the terminal device 10 shown in FIG. 1 is an information processing terminal used by the user U1 and has an application AP installed.

Further, in FIG. 1, among various care products of the brand BR1 series developed by the business operator T, the infant diaper PD1 (abbreviated as “diaper PD1”), which is a kind of non-woven fabric product, is targeted for points. And. In addition, the relevant points are points given by the point service unique to the business operator T. Further, in the following embodiment, "point" includes the concept of "number of points" indicating the actual value thereof.

In addition, the diaper PD1 has an activation code associated with the diaper PD1 attached to the inside of the package, and when this activation code is entered via the app AP, the diaper PD1 is purchased. The corresponding number of points will be awarded.

In such a state, it is assumed that the user U1 purchases one pack of diaper PD1 (for example, 90 pieces per pack) and inputs the packaged activation code via the application AP. In such a case, the terminal device 10 transmits the code information indicating the input activation code to the information processing device 100 in response to the operation of the user U1 (step S11).

When the information processing apparatus 100 acquires the code information in step S11, the information processing apparatus 100 stores the purchase information storage unit 123 based on the product information associated with the code information (in the example of FIG. 1, the product information indicating one pack of omtu PD1). Update (step S12). For example, the information processing apparatus 100 updates the "date and time information" and the "product information" associated with the user ID "U1" that identifies the user U1 based on the product information associated with the code information. Here, when the user U1 inputs the activation code on "March 15, 2020", the information processing apparatus 100 uses the date and time information "March 15, 2020" and the product information "Product information # 11". Is newly registered in the purchase information storage unit 123. The product information # 11 includes, for example, information indicating the diaper PD1 (for example, a brand name, a product name, a product code, the number of purchases, etc.).

Further, when the information processing apparatus 100 acquires the code information in step S11, the point history storage unit is based on the product information associated with the code information (in the example of FIG. 1, the product information indicating one pack of omtu PD1). Update 124 (step S13). For example, the information processing apparatus 100 has "date and time information", "contents", "point results", and "date and time information" associated with the user ID "U1" that identifies the user U1 based on the product information associated with the code information. Update "accumulation points".

Here, it is stipulated in advance that "200 pt" will be given when one pack of diaper PD1 is purchased, and it is assumed that the accumulated points held by the user U1 at the present time are "50 pt". .. In such an example, the information processing apparatus 100 has the date and time information "March 15, 2020", the content "Purchase Omutu PD1", by the user U1 inputting the activation code on "March 15, 2020". The point record "+200 pt" and the accumulated point "250 pt" (50 pt + 200 pt) are newly registered in the point history storage unit 124.

Further, here, it is assumed that the user U1 applies for the regular flight service SA via the application AP. For example, it is assumed that the user U1 selects the C1 course from the courses developed by the regular flight service SA and then applies to the regular flight service SA. In such a case, the information processing apparatus 100 accepts an application from the user U1 to the regular flight service SA "C1 course" (step S14).

Further, the information processing apparatus 100 determines whether or not the point threshold condition "minimum 200 pt" is satisfied at each end of the month by the end of the month for the users who have applied for the regular flight service SA. Therefore, when the information processing apparatus 100 determines that it is time to perform the determination process at the end of March, the accumulated point "250 pt" of the user U1 as of the end of March satisfies the point threshold condition "minimum 200 pt". It is determined whether or not the information is processed (step S15).

In such an example, the information processing apparatus 100 determines that the point threshold condition is satisfied, and based on the age of the infant B11 as of the end of March, among the candidate prizes corresponding to the "C1 course", the user U1 The prize to be provided is determined (step S16). It is assumed that the age of the infant B11 as of the end of March is "3 months old". Then, the information processing apparatus 100 determines, for example, based on "3 months of age", which age of the birth event the prize is to be provided. For example, the information processing apparatus 100 compares the list table TB with the "third month old" (third month), and determines the shortest "five-month-old celebration gift" two months ahead as a gift to be provided. ..

Further, the information processing apparatus 100 updates the point history storage unit 124 based on the determination result in step S16, and controls delivery so that the prize determined in step S16 is delivered to the user U1 (step S17). ). For example, the information processing apparatus 100 updates the "date and time information", "contents", "point record", and "accumulation point" associated with the user ID "U1" that identifies the user U1 based on the determination result. do.

For example, the information processing device 100 performs the determination process (step S15) at the end of March, so that the date and time information is "March 31, 2020", the content is "regular flight C1 course (5 months old prize)", and the point results. "-200pt" and the accumulation point "50pt" (250pt-200pt) are newly registered in the point history storage unit 124. Here, the point actual score of "-200 pt" means that "200 pt" of the accumulated points "250 pt" has been consumed in exchange for a 5-month-old prize. That is, it means that "200 pt" out of the accumulated points "250 pt" became the source of the prize of 5 months old.

Further, it is assumed that the user U1 continues to purchase one pack of the diaper PD1 and inputs the packaged activation code via the application AP after a lapse of time from the previous examples. In such a case, the terminal device 10 transmits the code information indicating the input activation code to the information processing device 100 in response to the operation of the user U1 (step S18).

When the information processing apparatus 100 acquires the code information in step S18, the information processing apparatus 100 updates the purchase information storage unit 123 based on the product information associated with the code information (step S19). For example, the information processing apparatus 100 updates the "date and time information" and the "product information" associated with the user ID "U1" that identifies the user U1 based on the product information associated with the code information. Here, when the user U1 inputs the activation code on "April 15, 2020", the information processing apparatus 100 uses the date and time information "April 15, 2020" and the product information "Product information # 11". Is newly additionally registered in the purchase information storage unit 123.

Further, when the information processing apparatus 100 acquires the code information in step S18, the information processing apparatus 100 updates the point history storage unit 124 based on the product information associated with the code information (step S20). Following the example of step S13, the information processing apparatus 100 has the date and time information "April 15, 2020" and the content "Omutu" because the user U1 inputs the activation code on "April 15, 2020". "Purchase PD1", point record "+200pt", and accumulated points "250pt" (50pt + 200pt) are newly additionally registered in the point history storage unit 124.

Further, when the information processing apparatus 100 determines that it is time to perform the determination process at the end of April, the accumulated point "250 pt" of the user U1 as of the end of April satisfies the point threshold condition "minimum 200 pt". It is determined whether or not the information is processed (step S21).

In such an example, the information processing apparatus 100 determines that the point threshold condition is satisfied, and based on the age of the infant B11 as of the end of April, among the candidate prizes corresponding to the "C1 course", the user U1 The prize to be provided is determined (step S22). As of the end of April, the age of infant B11 is "4 months old". Therefore, the information processing apparatus 100 determines which age of the birth event the prize is to be provided based on the "month age of 4 months". For example, the information processing apparatus 100 compares the list table TB with the "4 months old" (4th month), and determines the shortest "6 months birth celebration gift" 2 months ahead as a gift to be provided. ..

Further, the information processing apparatus 100 updates the point history storage unit 124 based on the determination result in step S22, and controls delivery so that the prize determined in step S22 is delivered to the user U1 (step S23). ). For example, the information processing apparatus 100 updates the "date and time information", "contents", "point record", and "accumulation point" associated with the user ID "U1" that identifies the user U1 based on the determination result. do.

For example, the information processing device 100 performs the determination process (step S21) at the end of April, so that the date and time information "April 30, 2020", the content "regular flight C1 course (6 months old prize)", and the point record "-200pt" and the accumulation point "50pt" (250pt-200pt) are newly additionally registered in the point history storage unit 124. Here, the point actual score of "-200 pt" means that "200 pt" of the accumulated points "250 pt" has been consumed in exchange for a 6-month-old prize. That is, it means that "200 pt" out of the accumulated points "250 pt" became the source of the 6-month-old free gift.

Here, as described above, the information processing apparatus 100 determines, for example, whether or not the point threshold condition "minimum 200 pt" is satisfied at the end of each month, but the user U1 decides on "April 15, 2020". After purchasing the diaper PD1, it is assumed that the diaper PD1 is not purchased until the end of the following month (end of May). In other words, the user U1 had purchased the diaper PD1 regularly so that he could accumulate "200pt" or more by the end of the month, but the next month's deadline was reached with the regular purchase stopped. do.

In such a case, the information processing apparatus 100 determines whether or not the accumulated points of the user U1 as of the end of May satisfy the point threshold condition "minimum 200 pt" as in the previous example (step S24). In this example, where the accumulated points remain "50 pt" after "April 30, 2020" due to the suspension of purchase, it is determined that the point threshold condition is not satisfied.

Further, the information processing apparatus 100 determines that the accumulated points do not satisfy the point threshold condition "minimum 200 pt", and therefore, based on the age of the infant B11 at this time (5 months of age), a 7-month-old prize is given. Decide to stop the scheduled flight of this month to deliver (step S25).

Further, the information processing apparatus 100 updates the point history storage unit 124 based on the determination result in step S25 (step S26). For example, the information processing apparatus 100 updates the "date and time information", "contents", "point record", and "accumulation point" associated with the user ID "U1" that identifies the user U1 based on the determination result. do.

For example, the information processing apparatus 100 performs the determination process (step S24) at the end of May, so that the date and time information is "May 31, 2020", the content is "regular flight C1 course (7-month-old free gift) stop", and points. Achievement "0pt" and accumulation point "50pt" are newly additionally registered in the point history storage unit 124. Here, the point actual result is "0 pt" because the accumulated points did not satisfy the point threshold value and the regular flights were stopped, so that the points were not exchanged for the prize.

The information processing device 100 (display control unit 136, which will be described later) informs the user U1 that the points are insufficient at the timing when the end-of-month deadline is approaching (for example, the day of the week before the end-of-month deadline). By notifying you, you may be encouraged to make up for the shortfall. As a result, the information processing apparatus 100 can give the user U1 an awareness so that the regular purchase of the diaper PD1 is not interrupted. In addition, the user U1 can make up for the shortage of points with cash. Further, the information processing apparatus 100 does not necessarily give points unless the diaper PD1 is purchased, but can also give points when, for example, another product belonging to the brand BR1 (for example, a wipe) is purchased. can.

Further, as will be described later, the information processing apparatus 100 gives points when a photographed image taken by an infant together with a moon-aged prize provided by the regular flight service SA is posted on a predetermined SNS (Social Networking Service). You can also. As described above, in this embodiment, various opportunities for the user to obtain points are prepared in addition to the purchasing activity.

As described with reference to FIG. 1, the information processing apparatus 100 according to the embodiment is a regular service SA (for infants under 1 year old) that delivers a moon-aged prize celebrating the age of an infant to a user. As an application to (), we will accept applications including registration of infants who subscribe to the service.

In such a state, the information processing apparatus 100 periodically determines whether or not the accumulated points by the applied users satisfy the threshold value of points, for example, at the end of March, the end of April, and so on. .. Then, for example, the information processing apparatus 100 can be used while it can be determined that the point threshold condition is satisfied because the user continuously purchases the point target non-woven product so as to satisfy the point threshold condition. For each infant to be serviced, a prize for the birth event according to the age is regularly determined based on the current age of the infant. On the other hand, the information processing apparatus 100 stops delivering the moon-aged prize when the accumulated points do not satisfy the threshold value condition of the points due to the interruption of continuous purchase of the nonwoven fabric product or the like.

According to such an information processing apparatus 100, it is possible to effectively motivate the user to continue to purchase a specific non-woven fabric product so as to satisfy the conditions for receiving the moon-aged prize. Therefore, it becomes possible to fix the user to a specific non-woven fabric product.

[5. Information processing device configuration]
Next, the information processing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 4 is a diagram showing a configuration example of the information processing apparatus according to the embodiment. As shown in FIG. 4, the information processing apparatus 100 includes a communication unit 110, a storage unit 120, and a control unit 130.

(About communication unit 110)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 110 is connected to the network N by wire or wirelessly, and transmits / receives information to / from, for example, the terminal device 10.

(About the storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory or a storage device such as a hard disk or an optical disk. The storage unit 120 includes a prize information storage unit 121, a registration information storage unit 122, a purchase information storage unit 123, a point history storage unit 124, and a prize history storage unit 125.

(About the prize information storage unit 121)
The prize information storage unit 121 stores information about the prize. The prize information storage unit 121 is used, for example, by the determination unit 135 when determining a prize to be provided. Here, FIG. 5 shows an example of the prize information storage unit 121 according to the embodiment. In the example of FIG. 5, the prize information storage unit 121 has items such as "course type", "gender", and "month age". Further, the "moon age" includes each item indicating the actual moon age (for example, "2 months", "3 months", ...).

The "course type" is information indicating the course classification in the regular flight service SA. For example, the regular flight service SA is divided into various courses according to the character, decoration, design, etc. of the prize. The "course type" is information indicating the classification of each course. For example, the user selects a desired course from each course indicated by the "course type" and applies for the regular flight service SA. Therefore, for example, the information processing apparatus 100 (display control unit 136) shows a representative prize as to what kind of prize is offered in each course on the guidance screen for guiding the application to the regular flight service SA. It is possible to support course selection by displaying an image.

"Gender" is a subdivision of "course type" according to the gender of the infant. For example, if the course type "C1 course" targets a prize showing a certain character, a user who further selects the gender "boy" from the "C1 course" may arrange it for boys and toddlers, for example. This character will be able to receive the prize shown. On the other hand, a user who further selects the gender "girl" from the "C1 course" will be able to receive, for example, a prize showing this character arranged for girls and toddlers.

Further, even if the user does not select "gender", for example, it is assumed that the "gender" of the infant is registered at the time of registration. In such a case, the information processing apparatus 100 (decision unit 135) is based on information about the infant (for example, registration information indicating the gender of the infant), and among the candidates for the prize provided to the user, information about the infant. The prize according to the "gender" indicated by (1) can be determined as the prize to be provided. According to such an information processing device 100, it is possible to provide a prize in a mode suitable for the gender of the infant, so that it is possible to avoid inconvenience caused by, for example, giving a prize for a girl to a boy or an infant. It will be like.

"Moon age" corresponds to the age of an infant under 1 year old, and is information for making it possible to identify a prize corresponding to the age. In the example of FIG. 5, "premium C1-M2" is specified between the course type "C1 course" and the gender "boy" and the age of "2 months". Such an example shows an example in which it is stipulated that a user who has selected "C1 course" and "boy" will be provided with "prize C1-M2" as a prize for a celebration event of the second month of birth.

The prize information storage unit 121 shown in FIG. 5 is an example, and may be subdivided according to, for example, a “season” or a “brother relationship”. When such subdivision is made, the information processing apparatus 100 (decision unit 135) controls, for example, to provide prizes having different modes depending on the season and prizes having different modes between the older brother and the younger brother. can do. According to such an information processing device 100, for example, the same prize that another mother showed me was disappointed, or the same prize that was shown by another mother was disappointed when he was a younger brother. It is possible to prevent the user from getting bored. As a result, it is possible to always have the expectation of what kind of prize will be delivered, and it will be possible to give the user a stronger motivation to continuously purchase a specific non-woven fabric product. ..

(Regarding the registration information storage unit 122)
The registration information storage unit 122 stores the registration information registered by the user in the information processing device 100 (when using the application AP). Here, FIG. 6 shows an example of the registration information storage unit 122 according to the embodiment. In the example of FIG. 6, the registration information storage unit 122 has items such as "user ID (Identifier)", "user information", "childcare recipient information", and "service application status".

The "user ID" indicates identification information that identifies a registrant, that is, a user (for example, parents) who is in a position as a caregiver who cares for an infant. The "user ID" is, for example, a login ID set by the user at the time of registration. The "user information" indicates various information about the user indicated by the "user ID". In the example of FIG. 6, the concept is expressed as "user information # 1", but the "user information" specifically includes the user's gender, name, age, address, occupation, and child. This is information indicating the relationship between the two.

The "childcare recipient information" indicates various information related to the infant who is the target of childcare by the user indicated by the "user ID". In the example of FIG. 6, the “childcare recipient information” includes items such as “infant ID”, “name”, “age (month age)”, and “relationship”.

The "infant ID (Identifier)" indicates identification information for identifying an infant to be nursed by a user, which is indicated by the "user ID". The "name" indicates information regarding the name of the infant indicated by the "infant ID". The "age (month age)" indicates information regarding the age of the infant indicated by the "infant ID". The “relationship” indicates information regarding the sibling relationship of the infant indicated by the “infant ID”. In the example of FIG. 6, the relationship "only child" is registered in association with the user ID "U1" and the infant ID "B11". Such an example shows an example in which the infant B11 of the user U1 is an only child.

Further, in the example of FIG. 6, the user ID "U2" is associated with the infant ID "B21" and the infant ID "B22", and the relationship "brother" is registered in association with the infant ID "B21". In addition, the relationship "younger brother" is registered in association with the infant ID "B22". In such an example, the user U2 has a plurality of infants (two infants B21 and B22) to be nursed, and the infants B21 and B22 are siblings to each other.

In this way, when there are a plurality of infants targeted for childcare by one user and these infants are subscribed to the regular flight service SA, the information processing apparatus 100 is used for each infant targeted for childcare. (For each infant B21 and B22), the prize to be provided to the user of this 1 is determined based on the age of the infant. In the example of FIG. 6, the information processing apparatus 100 (decision unit 135) determines a prize for the birth event of the infant B21 based on the fact that the infant B21 is "7 months old", and the infant B22 is "4 months old". Based on the above, the prize for the birth event of infant B22 will be decided.

Further, in the information processing device 100 (decision unit 135), when there are a plurality of infants to be cared for by one user as described above (for example, two infants having a sibling relationship are one user). (When enrollment is registered), different prizes are determined among the infants who are the target of childcare as the prizes provided to the user of 1.

In the example of FIG. 6, for example, the information processing apparatus 100 is used as a prize for the birth event of the older brother B21 based on the fact that the infant B21 is "7 months old". Suppose you decide on a free gift for the event. Further, in the example of FIG. 6, the information processing apparatus 100 is used as a prize for the birth event of the infant B22 based on the fact that the younger brother B22 is "4 months old". Suppose you decide on a prize for a celebration event for the first year of your birth. Then, in such an example, the information processing device 100 is for a prize for a 9-month to 1-year-old celebration event corresponding to the infant B21 and a 6-month (half-birthday) to 1-year-old celebration event corresponding to the infant B22. Determine the prizes corresponding to each infant so that the prizes do not overlap with the prizes of.

According to such an information processing apparatus 100, it is possible to prevent the user from being bored because the same thing as that of the older brother arrives at the younger brother and is disappointed. As a result, the information processing apparatus 100 can always have an expectation of what kind of prize will be delivered, and thus gives the user a stronger motivation to continuously purchase a specific non-woven fabric product. You will be able to.

The "service application status" is information indicating the application status to the regular flight service SA. In the example of FIG. 6, the service application status “completed” is associated with the user ID “U1”. Such an example shows an example in which the user U1 has already applied for the regular flight service SA. Further, in the example of FIG. 6, the service application status “not yet” is associated with the user ID “U3”. Such an example shows an example in which the user U3 has not applied for the regular flight service SA.

Further, as shown in FIG. 6, by associating the "user ID" with the "infant ID" of each infant belonging to the user indicated by the "user ID", for example, within the family ( You will be able to share points that change depending on the circumstances of your child (eg, age) (between mother and father).

(About the purchase information storage unit 123)
The purchase information storage unit 123 stores history information regarding product purchases by the user. For example, the purchase information storage unit 123 stores history information regarding the purchase of a non-woven fabric product (in the example of FIG. 1, a product belonging to the brand BR1 series) to which an activation code is attached and is a point target. Here, FIG. 7 shows an example of the purchase information storage unit 123 according to the embodiment. In the example of FIG. 7, the purchase information storage unit 123 has items such as "user ID (Identifier)", "purchase history", and "point information".

The "user ID" indicates identification information that identifies a registrant, that is, a user (for example, parents) who is in a position as a caregiver who cares for an infant. The "user ID" is, for example, a login ID set by the user at the time of registration.

"Purchase history" indicates history information regarding product purchases by users. In the example of FIG. 7, the “purchase history” includes items such as “date and time information” and “product information”. The "date and time information" indicates information regarding the date and time when the product indicated by the "product information" was purchased. For example, the "date and time information" may indicate the date and time when the activation code for which the expiration date is determined is input (the activation code is accepted). "Product information" indicates information about a product purchased by a user indicated by a user ID. In the example of FIG. 7, the concept is expressed as "product information # 11", but the "product information" includes, for example, the brand name, product name, product code, number of purchases, etc. corresponding to the purchased product. Is included.

"Point information" is information indicating the contents of points corresponding to "product information". In the example of FIG. 7, it is conceptually expressed as "point information # 11", but in "point information", for example, the number of products indicated by "product information" is as many as the number indicated by "product information". Includes points awarded according to the purchase.

(About the point history storage unit 124)
The point history storage unit 124 stores the history information regarding the points given according to the action of the user to be the point target. Here, FIG. 8 shows an example of the point history storage unit 124 according to the embodiment. In the example of FIG. 8, the point history storage unit 124 has items such as “user ID (Identifier)” and “point history”.

The "user ID" indicates identification information that identifies a registrant, that is, a user (for example, parents) who is in a position as a caregiver who cares for an infant. The "user ID" is, for example, a login ID set by the user at the time of registration.

The "point history" indicates history information regarding points given according to the action of the user to be pointed. In the example of FIG. 8, the “point history” includes items such as “date and time information”, “contents”, “point results”, and “accumulated points”. "Date and time information" indicates information on the date and time when point control such as point grant (addition) or point collection (subtraction) is performed. The "contents" are specific contents showing the grounds for the point control as shown in the "point results". The "point record" indicates how many points have been awarded (added) or how many points have been collected (subtracted), and the control content thereof. "Accumulated points" indicate points accumulated at the present time by controlling points like "point results". That is, the "accumulated points" are the points owned by the user at the present time.

The example of FIG. 8 corresponds to the transition of the point history described in FIG. 1, and also corresponds to the example at the time when the process of step S26 is performed.

(About the prize history storage unit 125)
The prize history storage unit 125 stores the provision history of the moon-aged prize for each infant subscribed to the regular flight service SA. Here, FIG. 9 shows an example of the prize history storage unit 125 according to the embodiment. In the example of FIG. 9, the prize history storage unit 125 has items such as "user ID (Identifier)", "infant ID", "premium history", and "remarks".

The "user ID" indicates identification information that identifies a registrant, that is, a user (for example, parents) who is in a position as a caregiver who cares for an infant. The "user ID" is, for example, a login ID set by the user at the time of registration. The "infant ID" indicates identification information for identifying an infant to be cared for by the user indicated by the "user ID". Further, the "infant ID" indicates identification information for identifying an infant who has been applied to subscribe to the regular flight service SA.

"Premium history" indicates history information regarding the provision of moon-aged prizes. In the example of FIG. 9, the "premium history" includes items such as "date and time information", "contents", and "point results". "Date and time information" indicates information on the date and time when point control such as point grant (addition) or point collection (subtraction) is performed. The "contents" are specific contents showing the grounds for the point control as shown in the "point results". The "point record" indicates how many points have been awarded (added) or how many points have been collected (subtracted), and the control content thereof.

"Remarks" indicates supplementary information for supplementing "contents" and "point achievements".

(About other storage parts)
Although not shown, the information processing apparatus 100 may further have an advertisement content storage unit for storing advertisement contents of distribution candidates to be distributed to the user. In the advertisement content storage unit, for example, an "advertiser ID" that identifies the submission source (for example, an advertiser such as a sponsor) that submitted the advertisement content, an "advertisement ID" that identifies the advertisement content, and a distribution target. The "target information" that conditions the user and the "advertising data" that is the actual advertising content are stored in association with each other.

(About control unit 130)
Returning to FIG. 4, in the control unit 130, various programs stored in the storage device inside the information processing apparatus 100 are executed by the CPU (Central Processing Unit), the MPU (Micro Processing Unit), or the like, using the RAM as a work area. It will be realized by. Further, the control unit 130 is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 4, the control unit 130 includes a registration reception unit 131, an application reception unit 132, an acquisition unit 133, a determination unit 134, a determination unit 135, a display control unit 136, and an advertisement control unit 137. , A granting unit 138 and a posting control unit 139, and realizes or executes the functions and actions of information processing described below. The internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 4, and may be any other configuration as long as it is configured to perform information processing described later. Further, the connection relationship of each processing unit included in the control unit 130 is not limited to the connection relationship shown in FIG. 4, and may be another connection relationship.

(Regarding Registration Reception Department 131)
The registration reception unit 131 receives various information registrations from the user when using the application AP. For example, the registration reception unit 131 receives the registration of "user information" and "childcare recipient acceptance" described in FIG. Further, the registration reception unit 131 stores the received information in the registration information storage unit 122.

(About application reception section 132)
The application reception unit 132 accepts an application for the regular flight service SA. For example, when the application reception unit 132 accepts an application to the regular flight service SA, the "service application status" (registration information storage unit 122) specified by the user ID of the user of the application source is "completed". Is registered. Further, the application reception unit 132 may control the display control unit 136 so that the guidance information for guiding the application to the regular flight service SA is notified (displayed) to the user whose service application status is "not yet". can.

(About acquisition unit 133)
The acquisition unit 133 acquires purchase information indicating the purchase status of the non-woven fabric product used for childcare by the user. For example, the acquisition unit 133 acquires purchase information indicating the accumulated points, which are the points accumulated by the user, among the points given according to the purchase status of the nonwoven fabric product.

For example, when the activation code is input to the information processing apparatus 100 via the application AP, the acquisition unit 133 acquires the code information indicating the input activation code. Since the activation code is unique information that can uniquely identify the product, the acquisition unit 133 identifies the product and the number of products purchased by the user based on the acquired code information, and uses the specified information as the purchase history. It is stored in the purchase information storage unit 123. That is, the acquisition unit 133 updates the purchase information storage unit 123.

Further, when the acquisition unit 133 specifies the product or the number of products purchased by the user based on the code information, the acquisition unit 133 outputs the specified information to the addition unit 138. The granting unit 138 calculates points to be granted to the user based on the product and the number of products indicated by the information received from the acquisition unit 133. Then, the granting unit 138 grants points to the corresponding user by storing the "point information" indicating the calculated points in the purchase information storage unit 123.

In such a state, the acquisition unit 133 acquires a combination of "date and time information", "product information", and "point information" from the purchase information storage unit 123, and based on the acquired combination, the point history storage unit 124 Update "date and time information", "contents", "point results", and "accumulation points".

Further, when the determination unit 134 determines that it is time to perform the determination process, the acquisition unit 133 accesses the point history storage unit 124, acquires the point information indicating the "accumulation point", and uses this as the determination unit 134. Output to. In addition, as explained so far, points vary depending on the activation status by the user, the type of product purchased by the user (for example, brand, size), the number of products purchased by the user, and the like. do. Therefore, the point information indicating the "accumulated points" corresponds to the purchase information indicating the purchase status.

(About the judgment unit 134)
The determination unit 134 periodically determines whether or not the purchase status indicated by the purchase information acquired by the acquisition unit 133 satisfies a predetermined condition. For example, when the determination unit 134 acquires the purchase information indicating the accumulated points, which are the points accumulated by the user, among the points given according to the purchase status of the nonwoven fabric product, the accumulated points are accumulated. Periodically determines whether or not satisfies the threshold value of points.

In the example of FIG. 1, the determination unit 134 determines whether or not the point threshold condition "minimum 200 pt" is satisfied at each end of the month by the end of the month for the users who have applied for the regular flight service SA. Therefore, in such an example, when the determination unit 134 determines that it is the timing to perform the determination process at the end of March, the accumulated points of the user U1 as of the end of March satisfy the point threshold condition "minimum 200 pt". Determine if it is. Further, when the determination unit 134 determines that it is the timing to perform the determination process at the end of April, whether or not the accumulated points of the user U1 as of the end of April satisfy the point threshold condition "minimum 200 pt". Is determined. Further, when the determination unit 134 determines that it is the timing to perform the determination process at the end of May, whether or not the accumulated points of the user U1 as of the end of May satisfy the point threshold condition "minimum 200pt". Is determined.

Further, here, an example in which the determination unit 134 performs the determination process for the user U1 is shown, but the determination unit 134 is used for each user who has applied for the regular flight service SA. Judgment processing is performed based on the accumulation points.

Further, the determination unit 134 outputs the determination result to the determination unit 135.

(About decision unit 135)
While it is determined that the purchase information acquired by the acquisition unit 133 satisfies the predetermined conditions, the determination unit 135 gives the user a prize for the event according to the elapsed period from the birth of the infant. It will be decided regularly as a free gift to be offered. For example, the determination unit 135 provides the user with a prize for an event according to the elapsed period since the birth of the infant while the accumulation points are determined to satisfy the threshold value. It will be decided regularly as a free gift. Further, for example, the determination unit 135 determines a prize to be exchanged for a point corresponding to the threshold value condition among the accumulated points.

Regarding this point, in the example of FIG. 1, when the determination unit 135 determines that the accumulated points of the user U1 as of the end of March satisfy the point threshold condition "minimum 200 pt", the infant as of the end of March. Based on the age of B11, among the candidate prizes corresponding to the "C1 course", the prizes to be provided to the user U1 are determined. For example, if the age of the infant B11 as of the end of March is "3 months old", the determination unit 135 will provide a prize for the birth event of any age based on the "3 months old". Decide if you want to. For example, the determination unit 135 compares the list table TB with the "third month old" (third month), and determines the shortest "five-month birth celebration gift" two months ahead as a gift to be provided.

Further, the determination unit 135 updates the point history storage unit 124 based on the determination result. For example, the determination unit 135 updates the "date and time information", "contents", "point record", and "accumulation point" associated with the user ID "U1" that identifies the user U1 based on the determination result. .. According to the above example, the determination unit 135 has the date and time information "March 31, 2020", the content "regular flight C1 course (5 months old prize)", and the point record because the judgment process was performed at the end of March. "-200pt" and the accumulation point "50pt" (250pt-200pt) are newly registered in the point history storage unit 124.

Further, the determination unit 135 can also control delivery so that the determined prize is delivered to the user U1. For example, when the server device for delivery management exists outside, the determination unit 135 uses the delivery destination information registered by the user U1 at the time of application or the like and information indicating the determined prize (premium information storage unit 121). (Acquired from) is transmitted to this external server device to control delivery.

Further, in the example of FIG. 1, when the determination unit 135 determines that the accumulated points of the user U1 as of the end of May do not satisfy the point threshold condition "minimum 200 pt", the infant B11 as of the end of May Based on the age of the moon (5 months of age), it is decided to suspend the regular flight of this month, which is to deliver the prize of 7 months of age.

Further, the determination unit 135 updates the point history storage unit 124 based on the determination result. For example, the determination unit 135 updates the "date and time information", "contents", "point record", and "accumulation point" associated with the user ID "U1" that identifies the user U1 based on the determination result. .. According to the above example, the determination unit 135 has the date and time information "May 31, 2020", the content "regular flight C1 course (7 months old prize) stop", and the point because the judgment process was performed at the end of May. Achievement "0pt" and accumulation point "50pt" are newly additionally registered in the point history storage unit 124.

The information processing device 100 (display control unit 136, which will be described later) informs the user U1 that the points are insufficient at the timing when the end-of-month deadline is approaching (for example, the day of the week before the end-of-month deadline). By notifying you, you may be encouraged to make up for the shortfall. As a result, the information processing apparatus 100 can give the user U1 an awareness so that the regular purchase of the diaper PD1 is not interrupted. In addition, the user U1 can make up for the shortage of points with cash. Further, the information processing apparatus 100 does not necessarily give points unless the diaper PD1 is purchased, but can also give points when, for example, another product belonging to the brand BR1 (for example, a wipe) is purchased. can.

In addition, if there are a plurality of infants targeted for childcare by one user as a user, the determination unit 135 has been in charge of each infant since the birth of the infant. The prize for the event according to the elapsed elapsed period may be determined as the prize provided to the user. Further, in such a case, the determination unit 135 can determine a different prize among the infants who are the target of childcare as a prize provided to the user.

Further, while it is determined that the threshold value condition is satisfied, the determination unit 135 uses the prize candidates provided to the user based on the season corresponding to each time point determined to satisfy the threshold value condition. The prizes according to the season in which the prizes are estimated to reach the user may be determined as the prizes to be provided to the user.

Further, the determination unit 135 determines, among the candidates for the prize provided to the user, the prize according to the gender of the infant as the prize to be provided to the user, based on the information about the infant.

(About display control unit 136)
The display control unit 136 performs various display controls. For example, the display control unit 136 controls the display of various screens dedicated to the application AP to the terminal device 10 via the application AP. Further, when the display control unit 136 receives the information about the user who has not applied for the regular flight service SA from the application reception unit 132, the display control unit 136 sends the guidance information for guiding the application to the regular flight service SA to the terminal device 10 of the user. On the other hand, display control is performed.

Here, an example of various screens dedicated to the application AP whose display is controlled by the display control unit 136 will be described with reference to FIG. 10. FIG. 10 is a diagram showing an example of a screen whose display is controlled by the display control unit 136. Hereinafter, in the explanation of FIG. 10, the user U1 will be taken as an example.

For example, when the user U1 activates the application AP, the display control unit 136 causes the terminal device 10 to display the home screen G1 dedicated to the application AP. For example, the display control unit 136 refers to the point history storage unit 124 to specify the accumulated points of the user U1, so that the currently owned points (that is, the accumulated points) of the user U1 are displayed in the upper center. Home screen G1 is generated. Then, the display control unit 136 causes the terminal device 10 of the user U1 to display the home screen G1 as shown in FIG.

Further, on the home screen G1, the button B11 for displaying the point history and the exchange of accumulated points and prizes (for example, regular exchange by applying for the regular flight service SA, or a desired specific product). Button B12 for transitioning to the prize exchange screen G2 for performing the exchange) is displayed.

In such a state, when the display control unit 136 detects that the button B11 is pressed, the display control unit 136 refers to the point history storage unit 124 and extracts the point history of the user U1 (for example, the point history for a predetermined period). , Display the point history screen (not shown) so that the extracted point history is displayed. In addition, the point history screen has a button to transition to the prize history screen where you can check the prize history that shows what kind of prizes have been provided by the regular flight service SA and how the points have changed accordingly. included. When the button is pressed, the display control unit 136 refers to the prize history storage unit 125, extracts the prize history of the user U1, and displays the extracted prize history on the prize history screen (not shown). ) Is displayed.

In addition, when there are multiple infants who are targeted for childcare by one user (for example, when two infants in a sibling relationship are registered for subscription by one user), the infant history screen shows the infant. The prize history corresponding to the infant is displayed for each.

Further, in the area AR1 included in the home screen G1, the prize list contents in which the prizes that can be exchanged for points are scrolled left and right are displayed.

Here, when the display control unit 136 detects that the button B12 is pressed, the display control unit 136 shifts to the prize exchange screen G2 for exchanging the accumulation point and the prize. At this time, when it is determined that the user U1 has not applied for the regular flight service SA, the display control unit 136 displays the guidance information C21 for guiding the application to the regular flight service SA in the prize exchange screen G2. In the example of FIG. 10, the guidance information C21 is displayed as a banner-format guidance content, and includes a text indicating the details together with the title of “regular flight guidance”. Further, the guidance information C21 is provided with a link for transitioning to the detailed explanation page of the regular flight service SA.

Further, as shown in FIG. 10, the prize exchange screen G2 includes the area AR21 and the area AR22. Then, in the area AR21, the first application content for making an application to the regular flight service SA is displayed. Specifically, the first application content is composed of a button B21 for applying for the C1 course of the regular flight service SA and a button B22 for applying for the C2 course of the regular flight service SA. To. For example, when the button B21 is pressed, the transition to the detailed content page corresponding to the C1 course is performed. For example, if the user U1 is satisfied with the conditions and prizes shown on the detailed content page, he / she can input various information regarding the application on the page after that.

In the area AR22, there is a second application content for applying for an exchange service corresponding to a prize that can be exchanged for all points, and an exchange service corresponding to a prize that can be exchanged for points by the user who won the lottery. Is displayed. In the example of FIG. 10, the second application content includes the button B23 for applying for the exchange of "300 pt" among the accumulated points and the prize "haircut cloak", and "500 pt" among the accumulated points and the prize "zoo ticket adult". It is composed of a button B24 or the like for applying for exchange with "1 sheet".

(About advertisement control unit 137)
The advertisement control unit 137 controls various types of advertisement distribution. For example, the advertisement control unit 137 controls the advertisement content to be delivered to the user based on the purchase information acquired by the acquisition unit 133. Since the information processing apparatus 100 receives various information about the user at the time of registration or application from the user, various information about the user can be collected.

Therefore, the acquisition unit 133 has user information about the user (for example, "user information" stored in the registration information storage unit 122) and infant information about the infant who is the target of childcare by the user (for example, registration). Further acquire the "childcare recipient information") stored in the information storage unit 122. Therefore, the advertisement control unit 137 controls the advertisement content to be distributed to the user based on the acquired purchase information, the user information, and the infant information.

For example, the advertisement control unit 137 determines the advertisement content to be delivered to the user based on the information acquired by the acquisition unit 133. Then, the advertisement control unit 37 distributes the determined advertisement content to be distributed to the user.

According to such an information processing device 100, it is possible to provide advertisement content suitable for both the user and the infant of the user, so that it is possible to realize more optimal advertisement distribution to the user. Become. To give an example, according to such an information processing device 100, parents who have "infants aged 5 to 10 months living in Tokyo" (condition 1) "purchased XX products". It is possible to provide optimal advertising content that meets conditions 1 to 3 for pinpoint users such as "sometimes" (condition 2) and "have troubles like △△" (condition 3). become able to.

(About granting part 138)
The granting unit 138 grants points to the user in response to an action by the user using the prize determined by the determining unit 135. For example, when an action to be given points is performed by a user using a prize determined by the determination unit 135, the granting unit 138 grants a number of points according to the type and content of the action. Further, for example, points that can be used only by the granting unit 138 and the regular flight service SA are granted.

Further, when the user posts the photographed image so that the photographed image taken by both the prize and the infant is shared by a predetermined information sharing service (for example, SNS), the granting unit 138 informs the user. Give points. For example, the granting unit 138 grants points according to the control by the following posting control unit 139.

(About post control unit 139)
When the user performs the posting procedure so that the captured image taken by both the prize and the infant is shared (for example, when the button corresponding to the service of the posting destination is pressed), the posting control unit 139 performs the posting procedure. , Accepts uploads of such shot images. Then, the posting control unit 139 transmits (posts) the uploaded captured image to an external server device corresponding to the service of the posting destination.

Here, the prizes according to the embodiments described so far are users who have already applied for the regular flight service SA, for example, a non-woven fabric product having an infant under 1 year old and regularly satisfying the conditions. It is an item that can only be obtained by a special user who has purchased the product. However, for example, if the prize is resold, it is irrelevant that you do not apply for the regular flight service SA, and if you do not have an infant, you do not regularly purchase non-woven fabric products and accumulate points. There is a possibility that such a person will be able to obtain the prize. In that case, if such an unrelated person has introduced the application AP, for example, points can be obtained by posting an image using the prize according to the embodiment obtained by resale. there is a possibility.

Therefore, the posting control unit 139 provides the prize captured in the uploaded captured image to the user who has performed the posting procedure of the captured image so that the unrelated person does not illegally obtain points. It is determined whether or not the prize has a proven track record. For example, assuming that the terminal ID (Identifier) corresponding to the terminal device 10 and the user ID are associated with each other, the posting control unit 139 has the terminal ID corresponding to the uploaded terminal device 10 as a prize history. It is determined whether or not the terminal ID is a legitimate terminal ID associated with the user ID registered in the storage unit 125. Then, when the terminal ID corresponding to the terminal device 10 to which the upload has been performed is not associated with the user ID registered in the prize history storage unit 125, the post control unit 139 uses the upload source. Since it is determined that the person is an unrelated person, the person is controlled not to give points to the giving unit 138.

Further, when the terminal ID corresponding to the terminal device 10 to which the upload has been performed is associated with the user ID registered in the prize history storage unit 125, the posting control unit 139 indicates in the prize history. It is determined whether or not the combination of the prize and the correct image of the infant indicated by the infant ID associated with the user ID in the prize history (for example, the face image of the infant) is captured in the uploaded captured image. .. Then, when it is determined that the combination is not captured in the captured image, the posting control unit 139 controls so as not to assign points to the granting unit 138. On the other hand, when the posting control unit 139 determines that the combination is not captured in the captured image, the prize captured in the captured image is provided to the user who has performed the posting procedure of the captured image. It is determined that the prize is a proven prize, and points are given to the giving unit 138.

According to such an information processing apparatus 100, it is possible to control an unrelated person who has never received a prize so as not to illegally obtain points, so that fair points can be given. become able to.

Further, for example, a user who has already applied for the regular flight service SA, has an infant under one year old, and is a special user who regularly purchases a non-woven fabric product so as to meet the conditions. Many points can be obtained by the user posting many captured images using even infants (for example, children of other users other than himself / herself) other than those who have subscribed to the regular flight service SA. I don't like the situation.

Therefore, in the posting control unit 139, in order to prevent such a situation, the infant photographed on the uploaded photographed image is targeted for childcare by the user who has performed the posting procedure of the photographed image. Authenticate the identity of the infant. Then, the posting control unit 139 gives points to the user who has performed the posting procedure of the photographed image when the authentication of the identity is obtained. For example, the posting control unit 139 is between an infant photographed in a photographed image and an infant transferred to a correct answer image (for example, an infant's face image) registered in advance by a user who has performed a procedure for posting the photographed image. It is possible to authenticate the identity of the person by the image authentication of.

Then, according to such an information processing apparatus 100, for example, a specific user illegally posts many captured images by using not only his / her own child but also the child of another person, so that many points are illegally taken. Since it is possible to control not to obtain, it becomes possible to realize fair point awarding.

Further, the granting unit 138 may grant points to the user based on the evaluation information indicating the evaluation given to the captured image in the predetermined information sharing service (for example, SNS). The granting unit 138 grants a number of points according to the number of "likes" given to the captured image in the predetermined information sharing service. According to such an information processing apparatus 100, points as a reward can be given to a user who has become an influencer. Further, according to such an information processing apparatus 100, for example, a user who browses a posted image can be guided to purchase a specific non-woven fabric product because of an interest in how to receive this prize. Therefore, it will be possible to effectively lock users into the regular flight service SA.

[6. Processing procedure]
Next, the procedure of information processing according to the embodiment will be described with reference to FIG. FIG. 11 is a flowchart showing an information processing procedure according to the embodiment. Further, in FIG. 11, the user U1 is taken as an example of the user to be processed.

First, the determination unit 134 determines whether or not it is time to perform the determination process using the threshold condition of the points (step S101). While it is determined that it is not the timing to perform the determination process (step S101; No), the determination unit 134 waits until it can be determined that it is the timing to perform the determination process.

On the other hand, when the determination unit 134 determines that it is time to perform the determination process (step S101; Yes), the acquisition unit 133 accesses the point history storage unit 124 and associates it with the user ID "U1". The point information (purchase information) indicating the "accumulated points" to be obtained is acquired and output to the determination unit 134 (step S102).

When the determination unit 134 receives the point information from the acquisition unit 133, the determination unit 134 determines whether or not the accumulated points indicated by the point information satisfy the threshold value condition of the points (for example, storing at least 200 pt) (step S103). ..

If it is determined that the accumulated points satisfy the point threshold condition (step S103; Yes), the determination unit 135 determines that the infant to be processed at the present time (the infant subscribed to the regular flight service by the user U1). ) Is specified (step S104). For example, the determination unit 135 compares the user ID “U1” with the registration information storage unit 122 to identify the age of the infant to be processed.

Then, the determination unit 135 determines, among the candidate prizes, the prizes to be provided to the user U1 based on the specified age (step S105). The determination unit 135 determines the prizes to be provided to the user U1 among the candidate prizes belonging to the course selected by the user U1. For example, the determination unit 135 determines, based on the specified age, which age of the birth event the prize should be offered. For example, the determination unit 135 compares the list table TB with the specified age, and determines the shortest "birth celebration gift" two months ahead as a gift to be provided.

Further, the determination unit 135 updates the point history storage unit 124 based on the determination result this time. For example, the determination unit 135 updates the "date and time information", "contents", "point record", and "accumulation point" associated with the user ID "U1". Further, the determination unit 135 also updates the prize history storage unit 125 in the same manner.

Further, the determination unit 135 controls delivery so that the determined prize is delivered to the user U1 (step S106).

On the other hand, when it is determined that the accumulation points do not satisfy the point threshold condition (step S103; No), the determination unit 135 is a number according to the age of the infant to be processed at the present time. It is decided to stop the regular flight of this month, which is to deliver the moon-aged prize one month ahead, and the process will be terminated. At this time, the determination unit 135 updates the point history storage unit 124 based on the result of this determination that the regular flight is stopped. For example, the determination unit 135 updates the "date and time information", "contents", "point record", and "accumulation point" associated with the user ID "U1" that identifies the user U1. Further, the determination unit 135 also updates the prize history storage unit 125 in the same manner.

[7. Modification example]
The information processing apparatus according to the above embodiment may be implemented in various different forms other than the above embodiment.

[7-1. About terminal equipment]
In the above embodiment, the information processing according to the embodiment has been described as being performed by the information processing device 100 which is a server device. However, the information processing according to the embodiment may be performed by the terminal device 10 used by the user. In such a case, the information processing program according to the embodiment is introduced into the terminal device 10. Further, the terminal device 10 may be configured to realize information processing according to the embodiment in a stand-alone state, or may be configured to realize information processing according to the embodiment in cooperation with an external server device. good.

[7-2. About the release of prizes]
The home screen G1 and the prize exchange screen G2 shown in FIG. 10 show an example in which a part of the prizes that may be provided by the periodical service SA is open to the public. However, it is controlled so that the specific contents of what kind of prizes will be offered for each age of the moon will not be disclosed. As a result, it is possible to give the user a sense of expectation as to what kind of prize will be delivered.

[8. others〕
Of the above-mentioned processes, all or part of the processes described as being automatically performed may be performed manually. In addition, all or part of the processing described as being performed manually may be performed automatically by a known method. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the information shown in the figure.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure. Further, each component may be functionally or physically distributed / integrated in any unit according to various loads, usage conditions, etc., in whole or in part thereof. In addition, the above-mentioned processes may be appropriately combined and executed within a consistent range.

[9. Hardware configuration]
Further, the information processing apparatus according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. Hereinafter, the information processing apparatus 100 will be described as an example. FIG. 12 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to the output device 1010 and the input device 1020, and the arithmetic unit 1030, the cache 1040, the memory 1050, the output IF (Interface) 1060, the input IF 1070, and the network IF 1080 are connected by the bus 1090.

The arithmetic unit 1030 operates based on a program stored in the cache 1040 or the memory 1050, a program read from the input device 1020, or the like, and executes various processes. The cache 1040 is a cache that temporarily stores data used by the arithmetic unit 1030 for various operations such as RAM. Further, the memory 1050 is a storage device in which data used by the arithmetic unit 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), an HDD (Hard Disk Drive), a flash memory, or the like. Memory.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), and the like. It may be realized by a connector of a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). On the other hand, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, a scanner, and the like, and is realized by, for example, USB.

For example, the input device 1020 includes an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), and a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), and a tape medium. It may be realized by a device that reads information from a magnetic recording medium, a semiconductor memory, or the like. Further, the input device 1020 may be realized by an external storage medium such as a USB memory.

The network IF 1080 has a function of receiving data from another device via the network N and sending the data to the arithmetic unit 1030, and transmitting the data generated by the arithmetic unit 1030 to the other device via the network N.

Here, the arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the memory 1050 onto the cache 1040, and executes the loaded program. For example, when the computer 1000 functions as the information processing device 100, the arithmetic unit 1030 of the computer 1000 realizes the function of the control unit 130 by executing the program loaded on the cache 1040.

The embodiments of the present application have been described in detail with reference to some drawings, but these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to carry out the present invention in other modified forms.

1 Information processing system 10 Terminal device 100 Information processing device 120 Storage unit 121 Free gift information storage unit 122 Registration information storage unit 123 Purchase information storage unit 124 Point history storage unit 125 Free gift history storage unit 130 Control unit 131 Registration reception unit 132 Application reception unit 133 Acquisition unit 134 Judgment unit 135 Decision unit 136 Display control unit 137 Advertisement control unit 138 Granting unit 139 Posting control unit

Claims (19)

The acquisition department that acquires purchase information indicating the purchase status of non-woven fabric products used for childcare by users,
A determination unit that periodically determines whether or not the purchase status indicated by the purchase information satisfies a predetermined condition,
While it is determined that the purchase status satisfies a predetermined condition, a prize for an event according to the elapsed period from the birth of the infant is periodically determined as a prize to be provided to the user. An information processing device characterized by having a decision-making unit. The acquisition unit acquires purchase information indicating the accumulated points, which are the points accumulated by the user, among the points given according to the purchase status of the nonwoven fabric product.
The determination unit periodically determines whether or not the accumulated points satisfy the threshold value of points.
While it is determined that the accumulated points satisfy the threshold value, the determination unit provides the user with a prize for an event according to the elapsed period from the birth of the infant to the present. The information processing apparatus according to claim 1, wherein the prize is determined periodically. The information processing apparatus according to claim 2, wherein the determination unit determines, as the prize, a prize to be exchanged for a point corresponding to the threshold condition among the accumulated points. In the case where there are a plurality of infants targeted for childcare by one user as the user, the decision-making unit has passed since the birth of the infant for each infant targeted for childcare. The information processing apparatus according to any one of claims 1 to 3, wherein the prize for the event according to the elapsed period is determined as the prize provided to the user. The information processing apparatus according to claim 4, wherein the determination unit determines different prizes among the infants to be nursed as the prizes provided to the user of 1. While it is determined that the condition is satisfied, the determination unit determines a prize for the birth event according to the age of the infant as the prize based on the age of the infant at each time when the condition is determined. The information processing apparatus according to any one of claims 1 to 5, wherein the information processing apparatus is to be used. While it is determined that the condition is satisfied, the determination unit is used among the candidates for the prize provided to the user based on the season corresponding to each time point determined that the condition is satisfied. The information processing apparatus according to any one of claims 1 to 6, wherein the prize according to the season in which the prize is estimated to be delivered to the user is determined as the prize provided to the user. Based on the information about the infant, the determination unit determines, among the candidates for the prize provided to the user, the prize according to the gender of the infant as the prize provided to the user. The information processing apparatus according to any one of claims 1 to 7. The information processing apparatus according to claim 8, further comprising a notification unit for notifying a user who has not applied for the service to which the prize is provided, to guide information for guiding the application to the service. One of claims 1 to 9, further comprising an advertisement control unit that controls the advertisement content to be delivered to the user based on the purchase information acquired by the acquisition unit. The information processing device described. The acquisition unit further acquires user information about the user and infant information about the infant who is the target of childcare by the user.
The tenth aspect of claim 10, wherein the advertisement control unit controls the advertisement content to be delivered to the user based on the purchase information, the user information, and the infant information. Information processing device. The invention according to any one of claims 1 to 11, further comprising a granting unit that grants points to the user in response to an action by the user using the prize determined by the determining unit. Information processing equipment. The information processing apparatus according to claim 12, wherein the granting unit grants points that can be used in the service provided with the prize as the points. When the user posts the photographed image so that the photographed image taken by both the prize and the infant is shared by a predetermined information sharing service, the granting unit gives points to the user. The information processing apparatus according to claim 12 or 13, wherein the information processing apparatus is to be used. When it is determined that the prize captured in the captured image is a prize with a proven track record provided to the user who posted the captured image, the granting unit grants points to the user. The information processing apparatus according to claim 14. When the infant photographed in the photographed image is certified as the infant himself / herself who is the target of childcare by the user who posted the photographed image, the granting unit uses the photographed image. The information processing apparatus according to claim 14 or 15, wherein points are given to a person. 13. The information processing device described in one. It is an information processing method executed by an information processing device.
The acquisition process to acquire purchase information indicating the purchase status of non-woven fabric products used for childcare by users,
A determination process for periodically determining whether or not the purchase status indicated by the purchase information satisfies a predetermined condition, and
While it is determined that the purchase status satisfies a predetermined condition, a prize for an event according to the elapsed period from the birth of the infant is periodically determined as a prize to be provided to the user. An information processing method characterized by including a decision-making process. The acquisition procedure for acquiring purchase information indicating the purchase status of non-woven fabric products used for childcare by users, and
A determination procedure for periodically determining whether or not the purchase status indicated by the purchase information satisfies a predetermined condition, and
While it is determined that the purchase status satisfies a predetermined condition, a prize for an event according to the elapsed period from the birth of the infant is periodically determined as a prize to be provided to the user. An information processing program that allows a computer to perform decision-making procedures.

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