JP2021185551A - Marketing information use device, marketing information use method and program - Google Patents

Abstract

To carry out suitable actions corresponding to acquired static information and dynamic information which were not conventionally possible.SOLUTION: A suitable action corresponding to acquired static information and dynamic information can be carried out by a marketing information use device including: a storage unit capable of obtaining a condition regarding one or more static information which is the static information regarding the product displayed on a shelf and one or more dynamic information which is information regarding behavior of a customer for a product; a reception unit for receiving one or more static information and one or more dynamic information; a determination unit for determining whether or not one or more static information and one or more dynamic information received by the reception unit match the condition of the storage unit; and a processing unit for carrying out a predetermined process when determined that the conditions match by the determination unit.SELECTED DRAWING: Figure 2

Description

The present invention relates to a sales information utilization device or the like that utilizes information regarding sales or the like of a product.

Conventionally, there has been a simulation system that simulates the display of virtual products in an actual store (see Patent Document 1). In such a simulation system, the AR marker reading unit of the display terminal reads a plurality of AR markers attached to the display shelf, and the display terminal reads the position information of the plurality of AR markers read by the display terminal, and the shelf master of the database of the AR computer is used. The shelf information matching the multiple coordinate positions was acquired from the above via the network, the display arrangement of the specified virtual product was determined based on the acquired shelf information, and the display arrangement image of the determined virtual product was acquired. This is a shelf allocation simulation system that overlays a shelf image based on shelf information and displays it on the AR display unit.

In addition, there is a server device that simulates a combination of a shelf and a product with the highest sales in a store that sells a large number of products (see Patent Document 2). Such a server device is a POS terminal of each store and a server device connected to the store terminal via a network, and the server device receives and stores the sales record input by the POS terminal of each store. It has information, sales forecast information for each product based on the product sales record information, and shelf sales record information for each shelf entered on the store terminal, and the sales forecast information for each product and shelf sales record information. It has a shelf-specific sales forecasting means that simulates the most efficient combination of products and shelves based on the above, and transmits the shelf-specific sales forecast information processed by the shelf-specific sales forecasting means to the store terminal. It is a characteristic product display simulation server device.

Further, there is an advertisement display system capable of increasing the appeal to customers (see Patent Document 3). Such an advertisement display system is an advertisement display system that displays an advertisement for a product in a store to a customer, and is an advertisement information transmitter that transmits information on whether or not an advertisement can be made for the ID information of the product, and a product displayed in the store. It is provided with a product data transmitter that is installed on the shelf and transmits ID information and advertisement data of displayed products, and a display terminal that can move with the customer in the store and displays advertisement data. The display terminal receives the advertisement information storage unit that receives and stores the adability information for the product ID information from the advertisement information transmitter, and the display product ID information and advertisement data from the product data transmitter. A search unit that searches for adability information for the ID information stored in the advertisement information storage unit based on the ID information of the product received from the reception unit and the product data transmitter, and an ID searched by the search unit. When the adability information for the information is adable, the display control unit is provided to display the advertisement data corresponding to the ID information on the display unit.

Japanese Unexamined Patent Publication No. 2013-134673 Japanese Unexamined Patent Publication No. 2004-151955 Japanese Unexamined Patent Publication No. 2011-113471

However, since the conventional shelf allocation simulation system of Patent Document 1 does not use one or more dynamic information which is information on the customer's behavior with respect to the product, highly accurate shelf allocation simulation cannot be performed.

Further, in the conventional server device of Patent Document 2, since one or more dynamic information which is information about the customer's behavior with respect to the product is not used, it is not possible to simulate the sales of the product with high accuracy.

Further, in the conventional advertisement display system of Patent Document 3, since one or more dynamic information which is information on the behavior of the customer with respect to the product is not used, a highly effective advertisement cannot be output at an appropriate timing.

That is, in the prior art, it has not been possible to support the sale of a product by using one or more dynamic information which is information on the behavior of the customer with respect to the product. The product sales support here means (1) outputting appropriate static information such as highly accurate shelving allocation simulation, and (2) outputting appropriate sales result information such as product sales simulation. This includes (3) outputting highly effective advertisements at appropriate times, and (4) giving points to customers at appropriate times.

The sales information utilization device of the first invention is one or more dynamic information which is information about a customer's behavior with respect to a product, and one or more static information and a product which is static information about a product displayed on a shelf. A storage unit that stores two or more sales learning information having one or more types of sales result information about one or more sales results, one or more static information of a product, and one or more movements for a product. Two or more sales learning units in which one or two types of information received by the reception unit and one or two types of information received by the reception unit are stored in the storage unit. It is a sales information utilization device including an acquisition unit that applies information and acquires one or more types of remaining information, and an output unit that outputs one or more information acquired by the acquisition unit.

With such a configuration, it is possible to support the sale of the product by using the dynamic information regarding the customer's contact behavior with the product.

Further, in the sales information utilization device of the second invention, with respect to the first invention, the sales learning information is one or more static information which is static information about the product displayed on the shelf, and the customer for the product. It has one or more dynamic information about the behavior of the product and one or more sales result information about the sales result of the product, and the reception department has one or more static information of the product and one or more dynamic information about the product. , And one or more sales result information, two types of information are received, and the acquisition unit applies the two types of information received by the reception unit to the two or more types of sales learning information stored in the storage unit. It is a sales information utilization device that acquires one or more types of information other than the two types of information.

With such a configuration, it is possible to support the sale of the product by using the dynamic information about the customer's contact behavior with respect to the product, the static information about the product, and the information about the sales result.

Further, in the sales information utilization device of the third invention, for the second invention, the reception unit receives one or more static information of the product and one or more dynamic information for the product, and the acquisition unit receives. , One or more static information of the product received by the reception department and one or more dynamic information for the product are applied, and two or more sales learning information stored in the storage unit is applied to obtain one or more sales result information. The output unit is a sales information utilization device that performs sales result estimation processing to be acquired and outputs one or more sales result information that is the result of sales result estimation processing.

With such a configuration, it is possible to simulate sales by using dynamic information about the customer's contact behavior with respect to the product and static information about the product.

Further, in the sales information utilization device of the fourth invention, for the second invention, the reception unit receives one or more dynamic information for the product and one or more sales result information for the product, and the acquisition unit receives. , One or more dynamic information for the product received by the reception department and one or more sales result information of the product are applied, and two or more sales learning information stored in the storage unit is applied to obtain one or more static information. The output unit is a sales information utilization device that performs static information estimation processing to be acquired and outputs one or more static information that is the result of static information estimation processing.

With such a configuration, it is possible to propose static information of the product such as the display position and price of the product by using the dynamic information about the customer's contact behavior with respect to the product and the information about the sales result.

Further, in the sales information utilization device of the fifth invention, for the second invention, the reception unit receives one or more static information for the product and one or more sales result information for the product, and the acquisition unit receives. , One or more static information for the product received by the reception department and one or more sales result information of the product are applied, and two or more sales learning information stored in the storage unit is applied to obtain one or more dynamic information. The output unit is a sales information utilization device that performs the dynamic information estimation process to be acquired and outputs one or more dynamic information that is the result of the dynamic information estimation process.

With such a configuration, it is possible to predict dynamic information about the customer's contact behavior with the product by using the static information about the product and the information about the sales result.

Further, in the sales information utilization device of the sixth invention, with respect to the fifth invention, one or more dynamic information output by the output unit has a product identifier for identifying the product, and is paired with the product identifier. A processing unit that acquires and outputs one or more advertisements that are paired with the product identifier of the one or more dynamic information output by the advertisement storage unit that stores one or more advertisements and the output unit. It is a sales information utilization device further equipped with.

With such a configuration, it is possible to output an appropriate advertisement by using the dynamic information of the customer for the product such as contact with the product.

Further, in the sales information utilization device of the seventh invention, for any one of the first to sixth inventions, the sales learning information is one or more types of information among weather information related to weather and time information related to time. The reception department also accepts one or more environmental information including one or more environmental information, and the acquisition department applies the information received by the reception department to two or more sales learning information stored in the storage unit. It is a sales information utilization device that acquires one or more types of information that remain.

With such a configuration, it is possible to support the sale of the product by using the dynamic information regarding the customer's contact behavior with the product and the environmental information such as the weather and the time.

Further, in the sales information utilization device of the eighth invention, for any one of the first to seventh inventions, the acquisition unit sells two or more pieces of information received by the reception unit in the storage unit. It is a sales information utilization device that acquires one or more other types of information by a machine learning algorithm that uses learning information as teacher data.

With such a configuration, it is possible to support the sale of goods by using the technique of machine learning by using the dynamic information about the contact behavior of the customer with respect to the goods.

Further, in the sales information utilization device of the ninth invention, with respect to any one of the first to eighth inventions, the static information includes the product position information indicating the display position of the product and the product attribute information indicating the attribute of the product. , A sales information utilization device containing one or more types of information among customer attribute information indicating customer attributes.

With such a configuration, it is possible to support the sale of the product by using the dynamic information regarding the customer's contact behavior with the product.

Further, in the sales information utilization device of the tenth invention, with respect to any one of the first to ninth inventions, the dynamic information is the contact behavior information regarding the customer's contact behavior with respect to the product and the stopping behavior in front of the product. It is a sales information utilization device that includes one or more types of information among the stop action information related to.

With such a configuration, it is possible to support the sale of the product by using the dynamic information regarding the customer's contact behavior with the product.

Further, in the sales information utilization device of the eleventh invention, for any one of the first to tenth inventions, the sales result information is the number of sales in the unit period of the product and the information indicating whether or not the product can be sold. It is a sales information utilization device containing information of one or more of the market share.

With such a configuration, it is possible to support the sale of the product by using the dynamic information regarding the customer's contact behavior with the product.

In addition, the sales information utilization device of the twelfth invention has one or more static information which is static information about the product displayed on the shelf and one or more dynamic information which is information about the customer's behavior with respect to the product. A storage unit that can store conditions related to, a reception unit that accepts one or more static information and one or more dynamic information, and a storage unit that stores one or more static information and one or more dynamic information received by the reception unit. It is a sales information utilization device including a determination unit for determining whether or not the condition is satisfied, and a processing unit for performing a predetermined process when the determination unit determines that the condition is satisfied.

With such a configuration, an appropriate operation corresponding to the acquired static information and dynamic information can be performed.

Further, in the sales information utilization device of the thirteenth invention, for the twelfth invention, one or more dynamic information has a product identifier for identifying a product, and one or more paired with the product identifier. The advertisement storage unit that stores the advertisements and the processing unit acquire one or more advertisements that are paired with the product identifiers of the one or more dynamic information received by the reception unit from the advertisement storage unit and output the sales. It is an information utilization device.

With such a configuration, it is possible to output an appropriate advertisement corresponding to the acquired static information and dynamic information.

Further, in the sales information utilization device of the fourteenth invention, the reception unit receives the customer identifier for identifying the customer, and the processing unit determines that the judgment unit meets the conditions for the twelfth invention. If so, it is a sales information utilization device that performs a process of giving points in association with the customer identifier received by the reception unit.

With such a configuration, points can be given to the customer corresponding to the acquired static information and dynamic information.

Further, the sales information utilization device of the fifteenth invention includes, for any one of the twelfth to fourteenth inventions, a condition relating to one or more sales result information relating to the sales result of the product. The reception department also accepts one or more sales result information, and the judgment department has one or more static information received by the reception department, one or more dynamic information, and one or more sales result information as conditions of the storage unit. It is a sales information utilization device that determines whether or not they match.

With such a configuration, appropriate operations corresponding to the acquired static information, dynamic information, and sales result information can be performed.

Further, the sales information utilization device of the sixteenth invention is for any of the twelfth to fifteenth inventions, and the dynamic information is the contact behavior information regarding the customer's contact behavior with respect to the product, in front of the product. It is a sales information utilization device containing one or more kinds of information of the stop action information regarding the stop action of the above.

With such a configuration, an appropriate operation corresponding to the acquired static information and the contact behavior information or the stop behavior information can be performed.

According to the sales information utilization device according to the present invention, it is possible to support product sales by using dynamic information regarding the customer's contact behavior with respect to the product.

Conceptual diagram of the sales information utilization system in the first embodiment Block diagram of the sales information utilization device 1 A flowchart explaining the operation of the sales information utilization device 1. Block diagram of the sales learning information acquisition device 4 A flowchart explaining the operation of the sales learning information acquisition device 4. A diagram showing an example of a product shelf at the supermarket The figure which shows the information management table corresponding to the same product identifier Diagram showing the sales learning information management table Diagram showing the advertisement distribution management table Diagram showing the advertisement management table Diagram showing a display example of the advertisement Block diagram of the sales information utilization device 1 Block diagram of the sales information utilization device 1 Overview of the computer system Block diagram of the computer system

Hereinafter, embodiments of the sales information utilization device and the like will be described with reference to the drawings. In addition, since the components with the same reference numerals perform the same operation in the embodiment, the description may be omitted again.

(Embodiment 1)
In this embodiment, one or more static information which is static information about the product displayed on the shelf, one or more dynamic information which is information about the customer's behavior with respect to the product, and one or more dynamic information about the sales result of the product. A sales information utilization device that estimates another piece of information from one or two types of information using two or more sets (learning data) of sales result information will be described. The static information, the dynamic information, and the sales result information are different types of information.

Further, in the present embodiment, one or more dynamic information and two or more sets of one or more static information or one or more sales result information are learned, and the set is used to statically from the dynamic information. A sales information utilization device that estimates information or sales result information will be described.

Further, in the present embodiment, one or more dynamic information and one or more static information or two or more sets of one or more sales result information are learned, and the static information or sales result is used by using the set. A sales information utilization device that estimates dynamic information from information will be described.

Further, in the present embodiment, a sales information utilization device that outputs corresponding advertisement information to a digital signage, a customer's terminal, or the like by using one or more dynamic information will be described.

Further, in the present embodiment, a sales information utilization device that estimates static information, dynamic information, or sales result information by using environmental information such as weather and time will be described.

Further, in the present embodiment, a sales information utilization device that estimates static information, dynamic information, or sales result information by using a machine learning algorithm will be described.

Further, in the present embodiment, one or more static information which is static information about the product displayed on the shelf, one or more dynamic information which is information about the customer's behavior with respect to the product, and 1 regarding the sales result of the product. A sales learning information acquisition device that learns two or more sets of the above sales result information will be described.

FIG. 1 is a conceptual diagram of a sales information utilization system including the sales information utilization device 1 according to the present embodiment. The sales information utilization system includes a sales information utilization device 1, one or more advertisement output devices 2, and one or more terminal devices 3. The advertisement output device 2 is a display device installed in a store and is a display for displaying an advertisement or the like. The type of display may be liquid crystal, plasma, organic EL, projector, or the like. The terminal device 3 is a terminal held by the customer, for example, a smartphone, a mobile phone, or the like. For example, an advertisement, a coupon, a discount coupon, or the like is displayed on the terminal device 3. The advertisement may be considered to include coupons, discount coupons, and the like.

FIG. 2 is a block diagram of the sales information utilization device 1 according to the present embodiment.

The sales information utilization device 1 includes a storage unit 11, an advertisement storage unit 12, a reception unit 13, an acquisition unit 14, an output unit 15, a determination unit 16, and a processing unit 17.

The advertisement output device 2 includes an advertisement receiving unit 21 and an advertisement display unit 22.

The terminal device 3 includes a terminal storage unit 31, a terminal transmission unit 32, a terminal reception unit 33, and a terminal output unit 34.

Two or more sales learning information is stored in the storage unit 11 of the sales information utilization device 1. The sales learning information is a set of one or more dynamic information, one or more static information, and one or more sales result information. Further, the sales learning information may be a set of one or more dynamic information and one or more static information. Further, the sales learning information may be a set of one or more dynamic information and one or more sales result information. Further, it is preferable that the sales learning information also includes one or more environmental information. The sales learning information is usually information acquired by the sales learning information acquisition device 4 described later. However, the method in which the sales learning information is stored in the storage unit 11 does not matter.

Further, the condition is stored in the storage unit 11. The condition is a condition for the processing unit 17 to perform processing. The conditions are conditions for one or more static information and one or more dynamic information. Further, the condition is, for example, an advertisement distribution condition. The advertisement distribution condition is a condition for the processing unit 17 to distribute the advertisement.

Dynamic information is information about a customer's behavior with respect to a product. The dynamic information is, for example, contact behavior information which is information about a product with which a customer has contacted. The information about the contacted goods also includes the information about the contact of the goods. The contact behavior information has, for example, a product identifier of a product that the customer has contacted. The product identifier is information that identifies the product, and is, for example, a product ID, a product number, a product name, or the like. The contact behavior information may have, for example, the time when the customer has contacted the product. The dynamic information is, for example, stop action information which is information about a product displayed before the customer stops. Information about the goods displayed before stopping also includes information about the goods and the behavior of stopping in front of the shelves. The stop behavior information has, for example, a product identifier of a product displayed before the customer stops. The dynamic information is, for example, information on the products that the customer has added to the cart. The dynamic information has, for example, the product identifier of the product that the customer has added to the cart. It is preferable that the dynamic information includes one or more types of information of the contact behavior information regarding the customer's contact behavior with respect to the product and the stop behavior information regarding the stop behavior in front of the product.

Static information is static information about the products displayed on the shelves. It is preferable that the static information includes one or more types of information among the product position information that specifies the display position of the product, the product attribute information that indicates the product attribute, and the customer attribute information that indicates the customer attribute. be. The product position information has, for example, a display shelf identifier that identifies a display shelf of a product, a stage identifier that identifies a stage in the display shelf, and a position identifier that identifies a position in the stage. The position identifier is preferably information that specifies an accurate position, but may be information that specifies a position that allows a small error, such as the right side, the center, or the left side. The product attribute information is, for example, information such as price, size, and quantity. The customer attribute information is, for example, the customer's gender, age, age group, hobbies, and the like.

The sales result information is information about the sales result of the product. The sales result information is the number of products sold in a unit period (for example, one day, one month, etc.), the number of products sold in a specific period (for example, March 28, 2015, etc.), and whether or not the product was sold. It is preferable to include information indicating the above, or information indicating one or more of the market share.

The environmental information is information about the environment in which the sales learning information is acquired. The environmental information is, for example, one or more types of information such as weather information regarding weather, time information regarding time, season, and date.

The advertisement storage unit 12 stores one or more advertisements paired with the product identifier. The advertisement is a still image, a moving image, an audio, a character string, a combination thereof, or the like, and the data type or content thereof is not limited. The advertisement may be paired with two or more product identifiers. The advertisement may be not only information for promoting a product or the like, but also information indicating a discount when purchasing a product, so-called coupons, points, or the like. Advertising is widely captured as information that promotes sales.

The reception unit 13 receives one or two types of information among one or more static information of the product, one or more dynamic information for the product, and one or more sales result information. It is preferable that the reception unit 13 also receives one or more environmental information. The acceptance of one or more environmental information may mean the acquisition of one or more environmental information.

The reception unit 13 may receive one or more static information of the product and one or more dynamic information about the product. Further, the reception unit 13 may receive one or more dynamic information about the product and one or more sales result information of the product. Further, the reception unit 13 may receive one or more static information for the product and one or more sales result information for the product.

Here, acceptance means acceptance of information input from an input device such as a keyboard, mouse, or touch panel, reception of information transmitted via a wired or wireless communication line, recording of an optical disk, magnetic disk, semiconductor memory, or the like. It is a concept including acceptance of information read from a medium and acquisition from other processing units.

The reception unit 13 may receive the terminal identifier from the terminal device 3. The terminal identifier is information that identifies the terminal device 3. The terminal identifier may be information that identifies the user of the terminal device 3. The terminal identifier is, for example, an IP address, a terminal ID, a Mac address, a user ID, a user name, or the like. It is preferable that the terminal identifier is information used for transmitting and receiving information.

Further, the reception unit 13 may be provided with a camera. The reception unit 13 may receive an image taken by the camera. The video is a video of the inside of the store, which is a video of a customer touching a product on a shelf or stopping. Further, the reception unit 13 may acquire the product identifier of the product that the customer has contacted from the image taken by the received camera.

In such a case, the reception unit 13 acquires the product identifier of the product with which the customer has contacted, for example, as follows. The reception unit 13 is provided with, for example, a distance image camera capable of acquiring a distance image (see, for example, the URL "http://www.brainvision.co.jp/xoops/modules/tinyd4/"). Then, the reception unit 13 acquires the dynamic information of the customer of the store by using the distance image taken by the distance image camera of the area where the products are displayed in the store (for example, the sales floor, the display shelf, etc.). The operating distance image is, for example, a moving image. The distance image is, for example, an image having a distance value as the value of each pixel. The distance here is the distance from a predetermined position such as a shooting position to an object (product, product shelf, etc.). The distance here may be considered as, for example, depth information in the shooting direction or depth information in the distance image. That is, the distance image may be considered as an image having depth information for each pixel. The distance obtained by converting the distance from the shooting position into the distance from the ceiling or floor to which the shooting unit or the like is attached may also be considered as the distance from the shooting position. Each pixel constituting the image has, for example, coordinates and a value indicating a distance. For example, a distance image may be considered as an image having a value indicating a distance from an input device such as a camera, instead of the color and shading values of a normal two-dimensional image. For distance images, refer to, for example, Non-Patent Document 1 below, "Non-Patent Document 1:" Image Processing System (Machine Vision) ", [online], [Search on February 10, 2014], Internet < URL: http: //www.nippon-pattor-system.co.jp/system/mv/mv_case.html> ".

The reception unit 13 acquires dynamic information from an image, for example. The reception unit 13 detects, for example, a region in which the distance has changed in the distance image, and depending on the information on the distance of the detected region, the position and movement in the distance image of this region, and a combination thereof. Get dynamic information. The region in which the distance has changed in the distance image is, for example, a region in one distance image corresponding to one or two or more pixels in which the corresponding distance values have changed in two frame images having different times. .. The distance information indicated by the distance image is, for example, distance information acquired by using the distance information indicated by one or more pixels in the changed region. For example, the distance information indicated by the distance image is the distance information obtained by performing statistical processing such as averaging using the distance information indicated by two or more pixels in this changed region, or the changed distance information. It is information on the distance of the position that becomes the center of gravity in the area. The distance information indicated by the distance image may be information indicating a range between the maximum value and the minimum value of the distance of one or more pixels constituting the detected region. The changed area detected by the reception unit 13 is, for example, an area composed of a plurality of adjacent pixels in which the difference between the distance values is within a predetermined range.

For example, the reception unit 13 detects the movement of the customer's body or a part thereof (for example, a hand) as a region where the distance has changed in the distance image. The area to be detected is, for example, an area composed of one or more pixels. For example, the reception unit 13 is an area composed of a number or more consecutive pixels specified in advance in order to reduce noise or the like at the time of detection, and the difference between the distance values is within the range specified in advance. It may be possible to detect only a plurality of adjacent pixels. In the reception unit 13, the detected area is located in a predetermined area in the distance image, and the distance indicated by the distance information of the detected area (for example, the area corresponding to the hand) indicated by the distance image. However, it is determined whether or not the area is included in the range of the predetermined distance with respect to the predetermined area, and if all of them are satisfied, the customer preliminarily describes the specified area (product shelf). It is determined that the specified operation has been performed, and the product identifier corresponding to the product shelf is acquired. If any one of them is not satisfied, the product identifier is not acquired. The storage unit 11 stores 1 or 2 or more distance product identifier correspondence information indicating the correspondence between the distance from the camera and the product identifier.

Further, the reception unit 13 detects an area where the distance has changed in the distance image, acquires a product shelf identifier that identifies the product shelf corresponding to the distance indicated by the distance information of the detected area, and the distance changes. The product identifier of the product placed on the product shelf identified by the product shelf identifier is acquired by using the information of the area in the two-dimensional image. In such a case, the storage unit 11 corresponds to one or more distance product shelf identifiers indicating the correspondence between the distance from the camera (usually information indicating the width of the distance) and the product shelf identifier (identifier of the stage on the shelf). For each of the information and the product shelf identifier, one or more position product identifier correspondence information indicating the correspondence between the information specifying the position in the product shelf and the product identifier is stored.

Further, the reception unit 13 may acquire the product identifier of the product with which the customer has contacted as follows. That is, the reception unit 13 detects an image including a person (customer) by performing image recognition processing on the image in the image acquired by the camera, and the product held by the person (product in the image). However, it may be detected) and the product identifier of the product concerned may be acquired. In such a case, the storage unit 11 stores one or more pieces of information indicating the correspondence between the product image arranged on the product shelf and the product identifier. Then, the reception unit 13 acquires an image of the product from the image including the person (customer) by a technique such as contour extraction, and the degree of similarity with the image of the product is equal to or higher than the threshold value, and the degree of similarity is the closest to the product image. Get the paired product identifier.

When the reception unit 13 acquires dynamic information from the image, it can perform the same processing as the dynamic information acquisition unit 44 described later. Further, the reception unit 13 may acquire dynamic information such as contact behavior information and stop behavior information by another algorithm or another method. The reception unit 13 may acquire dynamic information by using a radar instead of the image. That is, the reflection of the transmitted radar may be acquired, an obstacle (person) between the radar transmitter and the product shelf or the product may be detected, and dynamic information may be acquired. Since the human detection technique using radar is a known technique, detailed description thereof will be omitted.

The acquisition unit 14 applies one or more types of information received by the reception unit 13 to two or more sales learning information stored in the storage unit 11, and acquires one or more types of information remaining. The one or two types of information received by the reception unit 13 is one or two types of information among static information, dynamic information, and sales result information. Further, the remaining type of information acquired by the acquisition unit 14 is any kind of dynamic information, static information, and sales result information.

The acquisition unit 14 applies one or more types of information received by the reception unit 13 to one or more types of sales learning information stored in the storage unit 11, and acquires one or more types of information remaining.

The acquisition unit 14 applies two or more types of sales learning information stored in the storage unit 11 to the two types of information received by the reception unit 13, and one or more types of information other than the two types of information. To get.

The acquisition unit 14 applies one or more static information of the product received by the reception unit 13 and one or more dynamic information about the product to two or more sales learning information stored in the storage unit 11, and 1 Acquire the above sales result information. Such processing is sales result estimation processing. In the sales result estimation process, when one or more static information and one or more dynamic information are given, one or more sales result information is acquired by using two or more sales learning information of the storage unit 11. It is a process.

The acquisition unit 14 uses machine learning as learning data of two or more sales learning information stored in the storage unit 11, and one or more static information and one or more dynamic information received by the reception unit 13. One or more sales result information may be acquired by the algorithm of (hereinafter, appropriately referred to as "first method"). Machine learning is supervised learning, and may be SVM, neural network, decision tree, or the like. The type of machine learning algorithm does not matter. Further, since the machine learning algorithm is a known technique, detailed description thereof will be omitted.

Further, the acquisition unit 14 is stored in the storage unit 11 which is the closest to the first type information (for example, static information) and the second type information (for example, dynamic information) received by the reception unit 13. The information of the first kind and the information of the second kind may be searched, and the information of the third kind which is paired with the information of the first kind and the information of the second kind may be acquired from the storage unit 11. In addition, such a method is hereinafter referred to as a "second method" as appropriate. For example, the acquisition unit 14 has one or more static information stored in the storage unit 11 that is closest to one or more static information of the product received by the reception unit 13 and one or more dynamic information for the product. One or more dynamic information may be searched, and one or more sales result information paired with the one or more static information and one or more dynamic information may be acquired from the storage unit 11.

Further, the algorithm for acquiring one or more types of information in which the acquisition unit 14 remains may be a method other than the first method and the second information.

The acquisition unit 14 stores one or more static information of the product received by the reception unit 13, one or more dynamic information about the product, and one or more environmental information, and two or more sales learnings stored in the storage unit 11. Information may be applied to acquire one or more sales result information. In such a case, the method used by the acquisition unit 14 may be the first method, the second method, or the like. The process of acquiring one or more sales result information is, for example, a function of simulating a sales result.

The acquisition unit 14 applies one or more dynamic information for the product received by the reception unit 13 and one or more sales result information of the product to two or more sales learning information stored in the storage unit 11, and 1 Performs static information estimation processing to acquire the above static information. The static information estimation process is, for example, a process of estimating the position of a product. The static information estimation process is, for example, a function of simulating the display of products. That is, when the reception unit 13 receives one or more dynamic information for the product and the maximum sales amount or the target sales amount (a kind of sales result information) of the product, the acquisition unit 14 moves the one or more. Two or more sales learning information stored in the storage unit 11 is applied to the target information and the sales result information to obtain information on the position of the product. By this process, the acquisition unit 14 can obtain information on the optimum position of the product. In addition, the acquisition unit 14 can obtain information on the optimum shelf allocation. Further, in such a case, the acquisition unit 14 uses the above-mentioned first method, second method, or the like.

The acquisition unit 14 stores one or more dynamic information about the product received by the reception unit 13, one or more sales result information of the product, and one or more environmental information, and two or more sales learnings stored in the storage unit 11. You may perform static information estimation processing to apply information and acquire one or more static information. By this process, the acquisition unit 14 can obtain information on the optimum position of the product, taking into account the environmental information. In addition, the acquisition unit 14 can obtain the optimum shelving allocation information in consideration of the environmental information. Further, in such a case, the acquisition unit 14 uses the above-mentioned first method, second method, or the like.

The acquisition unit 14 applies one or more static information for the product received by the reception unit 13 and one or more sales result information of the product to two or more sales learning information stored in the storage unit 11, and 1 Performs dynamic information estimation processing to acquire the above dynamic information. The dynamic information estimation process is a process that can obtain, for example, the rate at which the customer contacts the product.

Further, the acquisition unit 14 stores one or more static information about the product received by the reception unit 13, one or more sales result information of the product, and one or more environmental information in the storage unit 11. The sales learning information is applied, and the dynamic information estimation process for acquiring one or more dynamic information is performed. In such a case, the dynamic information estimation process is a process that can obtain, for example, the rate at which the customer comes into contact with the product, taking into account the environmental information.

The output unit 15 outputs one or more information acquired by the acquisition unit 14. The output mode of various information of the output unit 15 does not matter. Here, the output means display on a display, projection using a projector, printing by a printer, sound output, transmission to an external device, storage in a recording medium, storage in another processing device, another program, or the like. It is a concept that includes delivery of processing results.

The output unit 15 outputs one or more sales result information which is the result of the sales result estimation process. Further, the output unit 15 may output one or more static information which is the result of the static information estimation process. Further, the output unit 15 may output one or more dynamic information which is the result of the dynamic information estimation process.

The determination unit 16 determines whether or not one or more static information and one or more dynamic information received by the reception unit 13 meet the conditions of the storage unit 11.

The determination unit 16 determines whether or not one or more static information, one or more dynamic information, and one or more sales result information received by the reception unit 13 meet the conditions of the storage unit 11.

When the determination unit 16 determines that the conditions are met, the processing unit 17 performs predetermined processing.

The processing unit 17 acquires one or more advertisements paired with the product identifier of the one or more dynamic information received by the reception unit 13 from the advertisement storage unit 12 and outputs the advertisement. For example, when the determination unit 16 determines that one or more static information and one or more dynamic information received by the reception unit 13 meet the conditions of the storage unit 11, the processing unit 17 accepts the processing unit 17. One or more advertisements paired with the product identifier are acquired from the advertisement storage unit 12 and output. It may be considered that the product identifier received by the reception unit 13 is included in one or more static information or one or more dynamic information received by the reception unit 13.

When the determination unit 16 determines that the conditions are met, the processing unit 17 performs a process of assigning points in association with the customer identifier received by the reception unit 13. The process of giving points is, for example, a process of adding points of the customer in association with the customer identifier received by the reception unit 13. Further, the process of giving points is, for example, transmitting a customer identifier and information to be added points or points to a point management device (not shown) that manages points. The processing unit 17 acquires, for example, one or more advertisements paired with the product identifier of the one or more dynamic information output by the output unit 15 from the advertisement storage unit 12 and outputs the advertisement.

Here, the output means display on a display, projection using a projector, printing by a printer, sound output, transmission to an external device, storage in a recording medium, storage in another processing device, another program, or the like. It is a concept that includes delivery of processing results. The processing unit 17 may send one or more advertisements. The processing unit 17 may transmit one or more advertisements to the advertisement output device 2 or may transmit to the terminal device 3.

Further, when the determination unit 16 determines whether or not the dynamic information received by the reception unit 13 satisfies a predetermined condition, and the determination unit 17 determines that the predetermined condition is satisfied, the processing unit 17 concerned. One or more advertisements paired with the product identifier corresponding to the dynamic information may be acquired from the advertisement storage unit 12 and output. The predetermined conditions are, for example, "I touched the product but did not take the product from the shelf", "I took the product from the shelf but returned it to the shelf", and "Beyond the threshold value before the product". I was standing still for that time. "

The advertisement receiving unit 21 of the advertisement output device 2 receives one or more advertisements transmitted by the processing unit 17 of the sales information utilization device 1.

The advertisement display unit 22 outputs the advertisement received by the advertisement receiving unit 21.

The terminal storage unit 31 that stores the terminal device 3 can store various types of information. The various information is, for example, a terminal identifier. The terminal identifier is information that identifies a user (customer).

The terminal transmission unit 32 transmits the terminal identifier. The terminal transmission unit 32 transmits, for example, the terminal identifier to the sales information utilization device 1.

The terminal receiving unit 33 receives the information from the sales information utilization device 1. Here, the information is, for example, an advertisement, a coupon, or the like. The terminal output unit 34 outputs the information received by the terminal receiving unit 33. The terminal output unit 34 outputs, for example, one or more advertisements received by the terminal reception unit 33. The above advertisement may be referred to as advertisement information.

As the terminal receiving unit 33, the storage unit 11, the advertisement storage unit 12, and the terminal storage unit 31 are preferably non-volatile recording media, but can also be realized by a volatile recording medium.

The process in which sales learning information or the like is stored in the storage unit 11 or the like does not matter. For example, the sales learning information or the like may be stored in the storage unit 11 or the like via the recording medium, and the sales learning information or the like transmitted via the communication line or the like may be stored in the storage unit 11 or the like. Alternatively, the sales learning information or the like input via the input device may be equally stored in the storage unit 11.

The reception unit 13 may be realized by a wireless or wired communication means.

The acquisition unit 14, the determination unit 16, and the processing unit 17 can usually be realized from an MPU, a memory, or the like. The processing procedure of the acquisition unit 14 is usually realized by software, and the software is recorded in a recording medium such as ROM. However, it may be realized by hardware (dedicated circuit).

The output unit 15 may or may not include an output device such as a display or a speaker. The output unit 15 can be realized by the driver software of the output device, the driver software of the output device, the output device, or the like. The output unit 15, the advertisement output unit 16, and the terminal transmission unit 32 may be realized by wireless or wired communication means. The output unit 15, the advertisement output unit 16, and the terminal transmission unit 32 may be realized by broadcasting means.

The advertisement receiving unit 21 and the terminal receiving unit 33 may be realized by wireless or wired communication means. The advertisement receiving unit 21 may be realized by a broadcast receiving means.

Next, the operation of the sales information utilization device 1 will be described with reference to the flowchart of FIG.

(Step S301) The reception unit 13 determines whether or not one or more of one or more types of static information, dynamic information, and sales result information has been received. If one or more types of information of one or more are accepted, the process goes to step S302, and if not, the process goes to step S307.

(Step S302) The reception unit 13 determines whether or not to use the environmental information. If the environment information is used, the process goes to step S303, and if the environment information is not used, the process goes to step S304. Whether or not to use the environmental information is determined in advance. For example, a flag indicating whether or not to use the environmental information is stored in the storage unit 11 or described in the program. Needless to say, it is not essential to decide whether or not to use environmental information.

(Step S303) The reception unit 13 acquires one or more environmental information to be used. Here, the environmental information is, for example, one or more information of weather, time, day of the week, date and time, and the like. That is, for example, the reception unit 13 acquires the weather information from a server device (not shown), the time from a clock (not shown), and the day of the week and the date and time from the calendar information of the server device (not shown).

(Step S304) The acquisition unit 14 has acquired one or more types of one or more information received in step S301, or one or more types of one or more information received in step S301 in step S303. Inquiry information is constructed using one or more environmental information. The inquiry information is information to which two or more sales learning information (learning data) stored in the storage unit 11 is applied, and is, for example, information given to a program that realizes machine learning. The inquiry information is, for example, one or two or more features.

(Step S305) The acquisition unit 14 acquires one or more types of information remaining by using the inquiry information configured in step S304. The remaining type of information is, for example, static information, sales result information, or dynamic information. For example, the acquisition unit 14 inputs inquiry information and applies it to two or more sales learning information which is learning data stored in the storage unit 11, and uses a machine learning algorithm to obtain one or more types of information remaining. get.

(Step S306) The output unit 15 outputs one or more pieces of information acquired in step S305. Return to step S301.

(Step S307) The reception unit 13 determines whether or not dynamic information has been acquired from the moving image taken by the camera. If the dynamic information is acquired, the process goes to step S308, and if the dynamic information is not acquired, the process returns to step S301.

(Step S308) The determination unit 16 determines whether or not the dynamic information acquired in step S307 satisfies the condition of the storage unit 11. If the condition is satisfied, the process proceeds to step S309, and if the condition is not satisfied, the process returns to step S301.

(Step S309) The processing unit 17 performs a predetermined process.

In the flowchart of FIG. 3, the process is terminated by turning off the power or interrupting the end of the process.

Further, the determined processing in step S309 is, for example, the following (1) to (2).
(1) Advertisement distribution processing

The processing unit 17 acquires one or more advertisements corresponding to the product identifier included in the acquired dynamic information from the advertisement storage unit 12. The processing unit 17 may acquire one or more advertisements corresponding to the product identifiers corresponding to the acquired dynamic information from the advertisement storage unit 12.

Then, the reception unit 13 determines whether or not the terminal identifier has been received from the terminal device 3. When the terminal identifier is received, the processing unit 17 transmits the acquired one or more advertisements to the terminal device 3 identified by the terminal identifier.

Further, when the terminal identifier is not received, the processing unit 17 transmits the acquired one or more advertisements to the advertisement output device 2. It is preferable that the advertisement output device 2 is an advertisement output device 2 installed near the camera that captured the image from which the dynamic information was acquired.

For example, it is assumed that a WiFi access point exists near the shelf on which the camera is installed, and the reception unit 13 can receive the terminal identifier from the terminal device 3 via the access point. Further, the reception unit 13 may be able to receive the terminal identifier from the terminal device 3 by short-range wireless communication.

The processing unit 17 may transmit the acquired one or more advertisements to both the one or more advertisement output devices 2 and the terminal device 3.

Next, the operation of the advertisement output device 2 will be described. The advertisement receiving unit 21 of the advertisement output device 2 receives one or more advertisements from the sales information utilization device 1. Then, the advertisement display unit 22 outputs one or more advertisements received by the advertisement receiving unit 21.

Next, the operation of the terminal device 3 will be described. The terminal transmission unit 32 of the terminal device 3 periodically transmits, for example, the terminal identifier of the terminal storage unit 31. Alternatively, the terminal transmission unit 32 of the terminal device 3 transmits the terminal identifier of the terminal storage unit 31 in response to an instruction from an external device (for example, the sales information utilization device 1). Then, when the terminal receiving unit 33 receives the advertisement from the sales information utilization device 1, the terminal output unit 34 outputs the advertisement.

Next, the sales learning information acquisition device 4 that acquires two or more sales learning information stored in the storage unit 11 of the sales information utilization device 1 will be described with reference to the block diagram of FIG.

The sales learning information acquisition device 4 includes a storage unit 11, a static information reception unit 41, a sales result information reception unit 42, a video acquisition unit 43, a dynamic information acquisition unit 44, an environmental information acquisition unit 45, and a sales learning information configuration unit. 46 is provided.

The static information receiving unit 41 receives one or more static information. The static information is information indicating the display position of the product. The static information includes, for example, a product identifier, product location information, a product price, information indicating whether or not the product is on sale, and the like. The static information may have, for example, a date and / and a day of the week. Then, the static information receiving unit 41 stores one or more received static information in the storage unit 11.

The sales result information receiving unit 42 receives one or more sales result information. The sales result information is information indicating the sales result of the product. The sales result information has, for example, a product identifier and a number of sales. The sales result information may have, for example, a date and / and a day of the week. Then, the sales result information receiving unit 42 stores one or more received sales result information in the storage unit 11.

The moving image acquisition unit 43 acquires the captured moving image. The moving image acquisition unit 43 may be considered to include a camera that shoots a moving image, or may acquire a moving image taken by an external camera. The moving image acquisition unit 43 acquires a moving image for acquiring dynamic information. The moving image acquisition unit 43 may acquire, for example, the moving image and the date and / or the day of the week when the moving image was taken. It is suitable for the moving image acquisition unit 43 to acquire the above-mentioned distance image.

The dynamic information acquisition unit 44 acquires one or more dynamic information by using the moving image acquired by the moving image acquisition unit 43. The one or more dynamic information may have a date and / or a day of the week from, for example, a clock, a calendar, a server device, or the like (not shown). Hereinafter, various examples in which the dynamic information acquisition unit 44 acquires dynamic information will be described.
(1) When the dynamic information acquisition unit 44 acquires a product identifier, which is an example of contact behavior information, using a distance image.

The dynamic information acquisition unit 44 detects, for example, a region in which the distance has changed in the distance image acquired by the moving image acquisition unit 43, and the distance information of the detected region indicated by the distance image and the distance image of this region. Contact behavior information is acquired according to the position in the inside, the movement, or a combination thereof. The region where the distance has changed in the distance image is, for example, the region of one or two or more pixels in which the distance value has changed in two frame images having different corresponding times in one distance image. The distance information indicated by the distance image is, for example, distance information acquired by using the distance information indicated by one or more pixels in the changed region. The changed region detected by the dynamic information acquisition unit 44 is, for example, an region composed of a plurality of adjacent pixels in which the difference between the distance values is within a predetermined range. Then, for example, the dynamic information acquisition unit 44 detects the movement of the customer's body or a part thereof (for example, a hand) as a region where the distance has changed in the distance image. For example, the dynamic information acquisition unit 44 is a region composed of a number or more consecutive pixels specified in advance in order to reduce noise or the like at the time of detection, and the difference between the distance values is a range specified in advance. It may be possible to detect only a plurality of adjacent adjacent pixels inside. In the dynamic information acquisition unit 44, the detected area is located in a predetermined area in the distance image, and the distance information of the detected area (for example, the area corresponding to the hand) indicated by the distance image. Determines whether the distance indicated by is included in the range of the predetermined distance with respect to this predetermined area, and if both are satisfied, the customer determines whether the specified area (for example, the specified area) is included. It is determined that the operation specified in advance has been performed for the product shelf), and the product identifier corresponding to the product shelf is acquired. This product identifier is an example of contact behavior information indicating that the customer has contacted the product identified by the product identifier. Further, if any one of them is not satisfied, the dynamic information acquisition unit 44 usually does not acquire the product identifier. The storage unit 11 stores 1 or 2 or more distance product identifier correspondence information indicating the correspondence between the distance from the camera (usually, information in the range of the distance) and the product identifier. Then, the dynamic information acquisition unit 44 acquires the product identifier corresponding to the distance from the storage unit 11 by using the distance of the region where the distance has changed in the distance image.

Further, when the dynamic information acquisition unit 44 acquires the product identifier, the dynamic information acquisition unit 44 acquires the time information, date, day, etc. from a clock or server device (not shown), and corresponds to the product identifier of the product with which the customer has contacted, the time information, and the like. It may be attached and accumulated.

Further, the dynamic information acquisition unit 44 detects a region where the distance has changed in the distance image, and acquires a product shelf identifier that identifies the product shelf corresponding to the distance indicated by the distance information of the detected area. Then, the dynamic information acquisition unit 44 is one of a plurality of products arranged on the product shelf identified by the product shelf identifier by using the information of the two-dimensional region in the distance image in which the distance has changed. Get the product identifier of the product. In such a case, the storage unit 11 has one or more distances indicating the correspondence between the distance from the camera (usually information indicating the range of the distance) and the product shelf identifier, and each product shelf identifier correspondence information and the product shelf identifier. Stores one or more position product identifier correspondence information indicating the correspondence between the information specifying the position (usually the range) in the product shelf and the product identifier. Then, the dynamic information acquisition unit 44 acquires the product shelf identifier corresponding to the distance from the distance product shelf identifier correspondence information of the storage unit 11 by using the distance of the region where the distance has changed in the distance image. .. Then, the dynamic information acquisition unit 44 acquires the product identifier corresponding to the information in the region from the position product identifier correspondence information of the storage unit 11 by using the information in the two-dimensional region in the distance image in which the distance has changed. do.

Further, the dynamic information acquisition unit 44 may acquire the time during which the customer is in contact with the product from the number of continuous fields (number of frames) in which the image including the product identified by the acquired product identifier is continuous.

Further, the dynamic information acquisition unit 44 may acquire, for example, the continuous time in which the distance fluctuates in the distance image. The time may be the time when the customer is in contact with the product.

Alternatively, in the dynamic information acquisition unit 44, the customer is in contact with the product from the number of fields (number of frames) in which the distance corresponding to the acquired product identifier includes the distance of the corresponding area in the distance image. You may get the time and so on. Then, the dynamic information acquisition unit 44 may store the product identifier and the time in association with each other.

Further, when the product identifier of the product with which the customer has contacted is acquired, the environmental information acquisition unit 45, which will be described later, acquires time information, date, day, etc. from a clock or server device (not shown), and the dynamic information acquisition unit 44 , The product identifier and the time information and the like may be associated and stored.
(2) When the dynamic information acquisition unit 44 acquires a product identifier, which is an example of contact behavior information, using image recognition technology.

The dynamic information acquisition unit 44 may acquire the product identifier of the product with which the customer has contacted as follows. That is, the dynamic information acquisition unit 44 detects an image including a person (customer) by performing image recognition processing on the image in the image (normal, two-dimensional image) acquired by the moving image acquisition unit 43. do. Then, the dynamic information acquisition unit 44 may detect the product held by the person (may be the product in the image) from the image including the person, and acquire the product identifier of the product. In such a case, the storage unit 11 stores one or more pieces of information indicating the correspondence between the product image arranged on the product shelf and the product identifier. Then, the dynamic information acquisition unit 44 acquires an image of the product from the image including the person (customer) by a technique such as contour extraction, and the similarity with the image of the product is equal to or higher than the threshold value, and the similarity is the closest. Acquire the product identifier that is paired with the product image. Since the technique of detecting a person in an image and the technique of detecting a product in an image are known image processing techniques, detailed description thereof will be omitted.

Further, the dynamic information acquisition unit 44 may acquire the time during which the customer is in contact with the product from the number of continuous fields (number of frames) in which the image including the product identified by the acquired product identifier is continuous. Then, the dynamic information acquisition unit 44 may store the product identifier and the time in association with each other.

Further, when the product identifier is acquired, the environmental information acquisition unit 45, which will be described later, acquires time information, date, day, etc. from a clock or server device (not shown), and the dynamic information acquisition unit 44 captures the product with which the customer has contacted. The product identifier may be stored in association with the time information or the like.
(3) When the dynamic information acquisition unit 44 uses a distance image to acquire a product shelf identifier of a product shelf that has stopped, or a product identifier of a product displayed at a stop, which is an example of stop behavior information.

When the storage unit 11 has one or more area product shelf identifier correspondence information indicating the correspondence between the information indicating the range of the area in the image and the product shelf identifier, the dynamic information acquisition unit 44 has the dynamic information acquisition unit 44 in the distance image. , The area where the distance has changed for a certain period of time or more is detected, and the product shelf identifier that identifies the product shelf corresponding to the detected area is acquired from the area product shelf identifier correspondence information of the storage unit 11. As a result, the product shelf identifier of the product shelf on which the customer has stopped is acquired.

Alternatively, when the storage unit 11 has one or more area product identifier correspondence information indicating the correspondence between the information indicating the range of the area in the image and the product identifier, the dynamic information acquisition unit 44 has the dynamic information acquisition unit 44 in the distance image. , The area where the distance has changed for a certain period of time or more is detected, and the product identifier that identifies the product corresponding to the detected area is acquired from the area product identifier correspondence information of the storage unit 11. As a result, the product identifier of the product displayed at the place where the customer stopped is acquired.

Further, even if the dynamic information acquisition unit 44 acquires the time when the distance in the distance image of the area of the product shelf identified by the acquired product shelf identifier changes as compared with the case where there is no customer. good. Then, the dynamic information acquisition unit 44 may store the product shelf identifier and the time in association with each other.

Further, the dynamic information acquisition unit 44 may acquire the time when the distance in the distance image of the area of the product identified by the acquired product identifier is changing as compared with the case where there is no customer. Then, the dynamic information acquisition unit 44 may store the product identifier and the time in association with each other.

Further, when the product identifier is acquired, the environmental information acquisition unit 45 described later acquires time information, date, day, etc. from a clock or server device (not shown), and the dynamic information acquisition unit 44 acquires the acquired product shelf identifier. Alternatively, the product identifier may be stored in association with the time information or the like.
(4) When the dynamic information acquisition unit 44 acquires a product shelf identifier or a product identifier, which is an example of stopping behavior information, using image recognition technology.

When the storage unit 11 has one or more area product shelf identifier correspondence information indicating the correspondence between the information indicating the range of the area in the image and the product shelf identifier, the dynamic information acquisition unit 44 uses the image recognition technology. , In the image, the area where a person exists is detected for a certain period of time or more, and the product shelf identifier that identifies the product shelf corresponding to the detected area is acquired from the area product shelf identifier correspondence information of the storage unit 11. As a result, the product shelf identifier of the product shelf on which the customer has stopped is acquired.

Alternatively, when the storage unit 11 has one or more area product identifier correspondence information indicating the correspondence between the information indicating the range of the area in the image and the product identifier, the dynamic information acquisition unit 44 has the dynamic information acquisition unit 44 in the image. A region in which a person exists is detected for a certain period of time or longer, and a product identifier that identifies a product corresponding to the detected region is acquired from the region product identifier correspondence information of the storage unit 11. As a result, the product identifiers of one or more products displayed at the place where the customer stopped are acquired.

Further, the dynamic information acquisition unit 44 may acquire the time when a person is in the area of the product shelf identified by the acquired product shelf identifier from the number of fields (number of frames) in which the person is present. Then, the dynamic information acquisition unit 44 may store the product shelf identifier and the time in association with each other.

Further, the dynamic information acquisition unit 44 may acquire the time when a person is present in the area corresponding to the product identified by the acquired product identifier from the number of fields (number of frames) in which the person is present. Then, the dynamic information acquisition unit 44 may store the product identifier and the time in association with each other.

Further, when the environmental information acquisition unit 45 described later acquires the product identifier, the time information, date, day, etc. are acquired from a clock or server device (not shown), and the dynamic information acquisition unit 44 acquires the acquired product shelf identifier or The product identifier may be stored in association with the time information or the like.
(5) When the dynamic information acquisition unit 44 acquires the product identifier of the product that the customer has put in the cart by using the distance image.

The dynamic information acquisition unit 44 acquires the product identifier by the process of (1) above. Then, the dynamic information acquisition unit 44 detects the cart and the products in the cart by, for example, image recognition corresponding to the distance image. Since the technique of recognizing an object such as a cart or a product as an image is a known technique, detailed description thereof will be omitted.

Further, when the product identifier is acquired, the environmental information acquisition unit 45, which will be described later, acquires time information, date, day, etc. from a clock or server device (not shown), and the dynamic information acquisition unit 44 obtains the acquired product identifier. , The time information and the like may be associated and stored.
(6) When the dynamic information acquisition unit 44 acquires the product identifier of the product that the customer has put in the cart by using the image recognition technology.

The dynamic information acquisition unit 44 acquires the product identifier by the process of (2) above. Then, the dynamic information acquisition unit 44 detects the cart and the products in the cart by, for example, image recognition corresponding to the distance image. Since the technique of recognizing an object such as a cart or a product as an image is a known technique, detailed description thereof will be omitted.

Further, when the product identifier is acquired, the environmental information acquisition unit 45, which will be described later, acquires time information, date, day, etc. from a clock or server device (not shown), and the dynamic information acquisition unit 44 obtains the acquired product identifier. , The time information and the like may be associated and stored.

The environmental information acquisition unit 45 acquires environmental information. The environmental information acquisition unit 45 may acquire environmental information and a date or / and a day of the week. The environmental information is, for example, one or more types of information among weather information related to weather and time information related to time. The environmental information may be considered to include the date and / and the day of the week.

For example, the environment information acquisition unit 45 acquires weather information from a server device (not shown), acquires a time from a clock (not shown), and acquires day of the week information, which is day of the week information, from calendar information of the server device (not shown).

The sales learning information configuration unit 46 configures sales learning information including one or more dynamic information, one or more static information, and one or more sales result information.

Further, the sales learning information component unit 46 configures sales learning information including two types of information among one or more dynamic information, one or more static information, one or more sales result information, and one or more environmental information. You may.

The sales learning information configuration unit 46 receives, for example, static information received by the static information reception unit 41, sales result information received by the sales result information reception unit 42, and dynamic information acquired by the dynamic information acquisition unit 44. Correspondence and sales learning information are configured. The sales learning information configuration unit 46 acquires, for example, static information received by the static information reception unit 41, sales result information received by the sales result information reception unit 42, and dynamic information acquisition unit 44 using the date as a key. The dynamic information is associated with each other to configure sales learning information.

The sales learning information configuration unit 46 may have, for example, static information received by the static information reception unit 41, sales result information received by the sales result information reception unit 42, dynamic information acquired by the dynamic information acquisition unit 44, and the dynamic information acquired by the dynamic information acquisition unit 44. The sales learning information is configured by associating the environmental information acquired by the environmental information acquisition unit 45. The sales learning information configuration unit 46 has acquired, for example, static information received by the static information reception unit 41, sales result information received by the sales result information reception unit 42, and dynamic information acquisition unit 44 using the date as a key. The dynamic information and the environmental information acquired by the environmental information acquisition unit 45 are associated with each other to form the sales learning information.

The static information received by the static information receiving unit 41 and the sales result information input means received by the sales result information receiving unit 42 may be any means such as a keyboard, a mouse, and a menu screen. The static information receiving unit 41 and the sales result information receiving unit 42 can be realized by a device driver for input means such as a keyboard, control software for a menu screen, or the like.

The moving image acquisition unit 43 can be realized by, for example, a camera and a transmission means.

The dynamic information acquisition unit 44 and the sales learning information configuration unit 46 can usually be realized from an MPU, a memory, or the like. The processing procedure of the dynamic information acquisition unit 44 or the like is usually realized by software, and the software is recorded in a recording medium such as ROM. However, it may be realized by hardware (dedicated circuit).

The environmental information acquisition unit 45 can be realized by, for example, information transmission / reception means. The environment information acquisition unit 45 can be realized from, for example, an MPU, a memory, or the like.

Next, the operation of the sales learning information acquisition device 4 will be described with reference to the flowchart of FIG.

(Step S501) The static information receiving unit 41 determines whether or not one or more static information has been received. If one or more static information is accepted, the process goes to step S502, and if one or more static information is not accepted, the process goes to step S504.

(Step S502) The environmental information acquisition unit 45 acquires one or more environmental information. It is assumed that one or more environmental information here includes a date.

(Step S503) The static information receiving unit 41 associates one or more static information received in step S501 with one or more environmental information acquired in step S502, and temporarily stores it in the storage unit 11 or a buffer (not shown). accumulate. Return to step S501.

(Step S504) The sales result information receiving unit 42 determines whether or not one or more sales result information has been received. If one or more sales result information is received, the process goes to step S502, and if one or more sales result information is not received, the process goes to step S506.

(Step S505) The sales result information receiving unit 42 temporarily associates one or more sales result information received in step S504 with one or more environmental information acquired in step S502 in the storage unit 11 or a buffer (not shown). accumulate. Return to step S501.

(Step S506) The moving image acquisition unit 43 determines whether or not the moving image has been acquired. If the moving image is acquired, the process goes to step S507, and if the moving image is not acquired, the process goes to step S509.

(Step S507) The dynamic information acquisition unit 44 acquires one or more dynamic information from the moving image acquired in step S506. Go to step S502. Since the example of the process in which the dynamic information acquisition unit 44 acquires one or more dynamic information is as described above, detailed description thereof will be omitted here.

(Step S508) The dynamic information acquisition unit 44 temporarily associates one or more dynamic information acquired in step S507 with one or more environmental information acquired in step S502 and temporarily stores it in the storage unit 11 or a buffer (not shown). accumulate. Return to step S501.

(Step S509) The sales learning information configuration unit 46 determines whether or not to configure the sales learning information. If it is determined that the sales learning information is to be configured, the process proceeds to step S510, and if it is determined that the sales learning information is not to be configured, the process returns to step S501. The sales learning information configuration unit 46 determines that the sales learning information is configured according to, for example, a user's instruction. Further, the sales learning information component unit 46 may determine that the sales learning information is configured at a fixed time (for example, 23:00) every day, for example.

(Step S510) The sales learning information configuration unit 46 configures sales learning information that associates one or more accumulated static information, one or more accumulated sales result information, and one or more accumulated dynamic information. .. Then, the sales learning information configuration unit 46 stores the configured sales learning information in the storage unit 11. Return to step S501.

In step S510 of FIG. 5, the sales learning information component 46 has one or more accumulated static information, one or more accumulated sales result information, one or more accumulated dynamic information, and one or more. You may configure and store sales learning information that corresponds to the environmental information of. Further, usually, the sales learning information component 46 associates one or more static information, one or more sales result information, and one or more dynamic information associated with the same information (for example, date, etc.) possessed by the environmental information. Construct and accumulate sales learning information. Further, the sales learning information configuration unit 46 may configure sales learning information having one or more static information corresponding to the same date, one or more sales result information, and one or more dynamic information, for example. ..

Further, in the flowchart of FIG. 5, the processing is terminated by the power off or the interrupt of the processing termination.

Hereinafter, specific operations of the sales information utilization device 1, the advertisement output device 2, the terminal device 3, or the sales learning information acquisition device 4 will be described.

(Specific example 1)
In Specific Example 1, the specific operation of the sales learning information acquisition device 4 will be described. Now, as shown in FIG. 6, beverages such as juice are displayed on the product shelves of supermarkets. Further, as shown in FIG. 6, a distance image camera 601 is installed.

The storage unit 11 stores the product identifier correspondence information management table shown in FIG. 7. The product identifier correspondence information management table may store one or more position product identifier correspondence information. The position product identifier correspondence information has "area ID", "area information", "distance (d)", and "product identifier". The "area ID" is information for identifying the area. The "area information" is information that specifies an area in the distance image acquired by the distance image camera 601. Here, for example, it is assumed that the coordinates are the coordinates of a plurality of corners of the outline of the area. The “distance (d)” is a value indicating a range of distance in the distance image, and indicates a lower limit value and an upper limit value of the range of distance. The "product identifier" is a product identifier of a product displayed in the area of the product shelf indicated by "area information" and "distance (d)".

In such a situation, the sales learning information acquisition device 4 operates as follows, for example. The sales learning information acquisition device 4 performs the following processing on a daily basis.

First, the environment information acquisition unit 45 acquires day of the week information from a device (not shown) or calendar information of the storage unit 11 and stores it in the storage unit 11. Further, the environmental information acquisition unit 45 acquires today's weather information from a device (not shown) and stores it in the storage unit 11. The environmental information acquisition unit 45 may acquire a date from a clock or the like (not shown) and store it in the storage unit 11.

Next, the distance camera installed in the store, which constitutes the moving image acquisition unit 43, captures a distance image from the opening of the store to the closing of the store and stores it in the storage unit 11.

Next, after the store is closed, the dynamic information acquisition unit 44 analyzes the distance image for one day stored in the storage unit 11 and acquires the dynamic information as follows.

That is, for example, the dynamic information acquisition unit 44 uses the distance image of the storage unit 11 to contact the product identifier of the product with which the customer has contacted and the product identified by the product identifier by the above-mentioned processing. The contact behavior information having time is acquired and stored in the storage unit 11. The dynamic information acquisition unit 44 acquires and accumulates such contact behavior information each time the customer contacts the product.

Further, the dynamic information acquisition unit 44 statistically processes contact behavior information for each product identifier, acquires the number of contacts and the total contact time for each product identifier, and stores them in the storage unit 11. That is, one or two or more contact behavior information having the product identifier, the number of contacts, and the total contact time is accumulated in the storage unit 11.

Next, for example, the dynamic information acquisition unit 44 uses the distance image of the storage unit 11 by the above-mentioned processing to stop the product identifier of the product displayed at the position where the customer stopped and the time when the customer has stopped. The stop action information with time is acquired and stored in the storage unit 11. The dynamic information acquisition unit 44 acquires and accumulates such stop action information each time the customer stops.

Further, the dynamic information acquisition unit 44 statistically processes the stop action information for each product identifier, acquires the number of stops and the total stop time for each product identifier, and stores them in the storage unit 11. That is, one or two or more stop behavior information having a product identifier, the number of stops, and the total stop time is accumulated in the storage unit 11.

Next, for example, the dynamic information acquisition unit 44 acquires the product identifier of the product put in the cart by the customer by using the distance image of the storage unit 11 by the above-mentioned processing, and stores the product identifier in the storage unit 11.

Further, the dynamic information acquisition unit 44 acquires the number of times the product has been added to the cart for each product identifier, and stores the cart product information having the product identifier and the number of times the product has been added to the cart in the storage unit 11 for each product identifier. accumulate.

Further, the dynamic information acquisition unit 44 also acquires the customer identifier when acquiring the product identifier of the contacted product, associates the customer identifier with the product identifier, and stores the product identifier in the storage unit 11. Is also good. The dynamic information acquisition unit 44 recognizes a person by, for example, image recognition, distinguishes from another person by recognizing a person's contour, face recognition, clothes color, etc., and recognizes one person, and is unique. A customer identifier may be generated (acquired). Further, the dynamic information acquisition unit 44 may acquire, for example, a customer identifier received by a reception unit (not shown) of the sales learning information acquisition device 4. In such a case, the customer terminal of the customer transmits the customer identifier.

Further, the dynamic information acquisition unit 44 may statistically analyze the contact behavior information and calculate the single contact examination rate of each product. The single contact review rate is the rate at which one customer contacts only one of the same type of products. Further, the dynamic information acquisition unit 44 may statistically analyze the contact behavior information and calculate the multiple contact examination rate of one product. The multiple contact review rate is the rate at which one customer contacts multiple products of the same type.

Further, the dynamic information acquisition unit 44 may statistically analyze the contact behavior information and calculate the contact cart rate. The contact cart rate is the rate at which a customer contacts a product and puts it in the cart. The dynamic information acquisition unit 44 detects that the product has been touched, and continuously detects that the product has been put in the cart (first number of times) and that the product has been touched. The contact cart rate is calculated by using the number of times (the second number of times) that the item was detected and the item was not detected in the cart. The contact cart rate may be usually considered as the contact purchase rate, or may be considered to be different from the contact cart rate and the contact purchase rate. The contact cart rate is calculated by "first number of times / (first number of times + second number of times)".

Further, the dynamic information acquisition unit 44 acquires the number of contacts for each product, acquires the number of purchases constituting the sales result information, and calculates the contact purchase rate using the number of contacts and the number of purchases. Is also good. The contact purchase rate is calculated by "number of purchases / number of contacts".

Next, the static information receiving unit 41 acquires today's static information from a device (not shown) and stores it in the storage unit 11. The static information has a product identifier, a product attribute information, a number of displays, and product position information for specifying a display location. Further, the product attribute information includes, for example, the price of the product and information (usually a flag) indicating whether or not the product is on sale. The static information receiving unit 41 may receive static information manually input. Further, the number of displays may be the number of faces in the number of shelves of the displayed products, or may be (the number of products at the time of opening). The number of faces is the number of the same products arranged in the left-right direction on the display shelf.

Next, the sales result information receiving unit 42 acquires one or more sales result information from a POS system (not shown) and stores it in the storage unit 11. The sales result information has a product identifier and a number of sales here.

Then, the environmental information, the dynamic information, the static information, and the sales result information are associated with each other on a daily basis and stored in the storage unit 11. Such information is referred to as an example of sales learning information. FIG. 8 shows a sales learning information management table that stores two or more sales learning information. The sales learning information, which is a record of the sales learning information management table, has "ID", "date", "environmental information", "product identifier", "dynamic information", "static information", and "sales result information". The "environmental information" has "day of the week information" and "weather information". "Dynamic information" has "number of contacts", "total contact time (s)", "number of stops", "total stop time (s)", "single contact examination rate (%)", and "contact purchase rate (%)". .. The "static information" has "product attribute information", "number of displays", and "product position information". The "product attribute information" has a "price" and a "sale flag". When the "sale flag" is "1", it indicates that it is a bargain sale. When the "sale flag" is "0", it indicates that it is not a bargain sale. The "product location information" is an identifier in the display shelf of FIG. "Sales result information" has "sales number". The "total contact time (s)" and "total stop time (s)" are seconds.

(Specific example 2)
In Specific Example 2, two processes in which the sales information utilization device 1 simulates the layout of the product shelves using dynamic information will be described. The simulation of the product shelf layout may be to propose an appropriate product shelf layout.

First, the reception unit 13 of the sales information utilization device 1 receives environmental information such as weather information and day of the week information, which are weather forecasts for the day to be simulated (for example, tomorrow). Further, the reception unit 13 receives a set (sales result information) of the product identifier and the number of sales (target number of sales) for each product.

Then, the acquisition unit 14 uses the environmental information and the sales result information received by the reception unit 13 as the elements for each product identifier, and uses the sales learning information management table of FIG. 8 as learning data to obtain "dynamic information" by machine learning. Gets each value that makes up. As a result, the predicted value of the dynamic information can be acquired by using the environmental information and the sales result information. The acquisition unit 14 searches for the record (environmental information and sales result information) in the sales learning information management table closest to the vector whose elements are the environmental information and the sales result information received by the reception unit 13 for each product identifier. However, dynamic information may be acquired from the record.

Next, the acquisition unit 14 uses the environmental information, the sales result information, and the dynamic information received by the reception unit 13 as the elements for each product identifier, and uses the sales learning information management table of FIG. 8 as learning data by machine learning. Get each value that makes up "static information". By doing so, the product position information can be acquired for each product identifier. If the product position information of two or more products is the same, for example, it may be adjusted manually, or the acquisition unit 14 may use some algorithm (for example, the higher the price of the product, the smaller the value of the product position information). It may be adjusted automatically by arranging). The acquisition unit 14 searches for a record in the sales learning information management table closest to the vector whose elements are the environmental information, the sales result information, and the dynamic information received by the reception unit 13, and obtains static information from the record. You may get it.

Then, the output unit 15 outputs one or more static information acquired by the acquisition unit 14. It is preferable that the output unit 15 outputs static information in such a manner that the products are lined up on the display shelf graphically. The output static information usually includes product location information. The static information to be output may include the number of displays, the price, the bargain sale flag, and the like.

From the above, the predicted value of static information can be acquired by using the environmental information, the sales result information, and the dynamic information. That is, from the above, it is possible to simulate the layout of the product shelves and present an appropriate price.

(Specific example 3)
In Specific Example 3, a process in which the sales information utilization device 1 simulates a sales forecast using dynamic information will be described.

First, the reception unit 13 of the sales information utilization device 1 receives environmental information such as weather information and day of the week information, which are weather forecasts for the day to be simulated (for example, tomorrow). Further, the reception unit 13 accepts a set of a product identifier and static information for each product.

Then, the acquisition unit 14 uses the environmental information and static information received by the reception unit 13 as the elements for each product identifier, and uses the sales learning information management table of FIG. 8 as learning data to obtain "dynamic information" by machine learning. Gets each value that makes up. As a result, the predicted value of the dynamic information can be obtained by using the environmental information and the static information. The acquisition unit 14 searches for the record (environmental information and static information) in the sales learning information management table closest to the vector whose elements are the environmental information and the static information received by the reception unit 13 for each product identifier. However, dynamic information may be acquired from the record.

Next, the acquisition unit 14 uses the environmental information, static information, and dynamic information received by the reception unit 13 as the elements for each product identifier, and uses the sales learning information management table of FIG. 8 as learning data by machine learning. Acquire "sales result information". As a result, the number of products sold (estimated number of sales) can be obtained for each product identifier. The acquisition unit 14 searches for a record in the sales learning information management table closest to the vector whose elements are the environmental information, static information, and dynamic information received by the reception unit 13, and obtains sales result information from the record. You may get it.

Then, the output unit 15 outputs one or more sales result information acquired by the acquisition unit 14. It is preferable that the output unit 15 graphically outputs a sales forecast number in association with the product on the layout of the product shelf (see, for example, FIG. 6).

(Specific example 4)
In Specific Example 4, a process in which the sales information utilization device 1 outputs an advertisement by using the acquired dynamic information will be described.

Now, the advertisement storage unit 12 of the sales information utilization device 1 stores the advertisement distribution management table shown in FIG. The advertisement distribution management table manages information related to the distribution of advertisements (including coupons, etc.). The advertisement distribution management table stores one or more records having an "ID", "advertisement ID", "product identifier", "condition", "delivery destination device ID", and "grant point". The "advertisement ID" is information that identifies the advertisement to be delivered. The "advertisement ID" may be, for example, a file name or the like. It is assumed that the actual data of the advertisement corresponding to the "advertisement ID" is stored in the advertisement storage unit 12. A "product identifier" is an identifier of a product corresponding to a customer's action (contact, stop, etc.). The "condition" is a condition for delivering an advertisement. The "condition" may be referred to as an advertisement distribution condition here. The advertisement delivery condition includes one or more conditions of "dynamic information", "environmental information", and "static information". "Dynamic information" includes "act" and "time". The act here is the act of the customer, which is "contact" or "stop". "Time" is the time when an act continues. "Environmental information" has "weather information" and "time zone". "Static information" has a "sale flag". When the "sale flag" is "1", it indicates that the corresponding product is on sale. Further, the "delivery destination device ID" is information for identifying the advertisement output device 2, and may be any information such as an IP address, a MAC address, and an ID for communicating with the advertisement output device 2. Further, the "grant point" is a point corresponding to the condition when the condition is met, and is a point to be given to the customer.

In the advertisement distribution management table shown in FIG. 9, "-" indicates NULL and is not included in the condition. That is, in the advertisement delivery condition of "ID = 1", the "time" of the "dynamic information" does not constitute the condition.

In such a situation, it is assumed that the reception unit 13 receives and temporarily stores the weather information "fine" in today's environmental information.

Further, it is assumed that the reception unit 13 receives and temporarily stores one or more product identifiers that are on sale. It is assumed that one or more product identifiers that are on sale are "G01", "G02", and "G10".

Further, the storage unit 11 holds the advertisement management table shown in FIG. The advertisement management table stores one or more records having "advertisement ID" and "advertisement information".

In addition, one or two or more digital signage displays are installed in the store, and one or two or more cameras are installed on the product shelves of the store (see FIG. 6). The camera is assumed here to be a distance image camera.

In such a situation, the reception unit 13 acquires moving images (distance images) taken by one or more cameras in real time. Then, the reception unit 13 acquires the product identifier of one or more products arranged at the position where the customer has stopped by the above-mentioned process from the moving image. In addition, the reception unit 13 acquires the product identifier of the product with which the customer has contacted from the moving image by the above-mentioned process. Then, the reception unit 13 also acquires the time when the customer is stopped. Further, the reception unit 13 also acquires the time when the customer is in contact with one product.

Further, the reception unit 13 acquires the current time from a clock (not shown).

From the above, the reception unit 13 constantly and continuously acquires the information of the product identifier, the environmental information, the static information, and the dynamic information "act (contact or stop), time".

Next, the determination unit 16 searches the advertisement distribution management table of FIG. 9 for any condition that matches the information acquired by the reception unit 13.

Then, when the information acquired by the reception unit 13 meets any of the conditions, the processing unit 17 acquires the advertisement ID and the distribution destination device ID corresponding to the condition from the advertisement distribution management table of FIG. ..

Next, the advertisement output unit 16 acquires the advertisement information corresponding to the acquired advertisement ID from the advertisement management table of FIG.

Then, the advertisement output unit 16 transmits the acquired advertisement information to the advertisement output device 2 corresponding to the delivery destination device ID.

Next, the advertisement output device 2 corresponding to the delivery destination device ID receives and displays the advertisement information. An example of displaying such an advertisement is shown in FIG.

The processing unit 17 may broadcast the acquired advertisement information, and the customer's terminal device 3 may receive and output the advertisement information.

Further, the processing unit 17 may transmit the acquired advertisement information to the customer's terminal device 3 that has caused an action such as contact, and the customer's terminal device 3 may receive and output the advertisement information.

(Specific example 5)
In Specific Example 5, the process of giving points to the customer by the sales information utilization device 1 using the acquired dynamic information will be described.

It is assumed that the reception unit 13 receives and temporarily stores the weather information "fine" in today's environmental information.

Further, it is assumed that the reception unit 13 receives and temporarily stores one or more product identifiers that are on sale. It is assumed that one or more product identifiers that are on sale are "G01", "G02", and "G10".

In such a situation, the reception unit 13 acquires moving images (distance images) taken by one or more cameras in real time. Then, the reception unit 13 acquires the product identifier of one or more products arranged at the position where the customer has stopped by the above-mentioned process from the moving image. In addition, the reception unit 13 acquires the product identifier of the product with which the customer has contacted from the moving image by the above-mentioned process. Then, the reception unit 13 also acquires the time when the customer is stopped. Further, the reception unit 13 also acquires the time when the customer is in contact with one product.

Further, the reception unit 13 acquires the current time from a clock (not shown).

Further, the reception unit 13 receives the customer identifier from the terminal device 3.

From the above, the reception unit 13 constantly and continuously acquires the information of the product identifier, the environmental information, the static information, and the dynamic information "act (contact or stop), time". Further, the reception unit 13 temporarily holds the customer identifier.

Next, the determination unit 16 searches the advertisement distribution management table of FIG. 9 for any condition that matches the information acquired by the reception unit 13.

Then, when the information acquired by the reception unit 13 meets any of the conditions, the processing unit 17 acquires the grant points corresponding to the conditions from the advertisement distribution management table of FIG.

Next, the processing unit 17 performs a process of assigning points in association with the customer identifier temporarily held by the reception unit 13.

As described above, according to the present embodiment, it is possible to support the product sales by using the dynamic information regarding the customer's contact behavior with respect to the product.

Specifically, according to the present embodiment, (1) to output appropriate static information such as a highly accurate shelving allocation simulation by using dynamic information regarding the customer's contact behavior with respect to the product, (2). ) Output appropriate sales result information such as product sales simulation, (3) Output highly effective advertisements at appropriate timings, and (4) Give points to customers at appropriate timings. Things can be done.

In the present embodiment, the sales information utilization device 1 may have only the functions (1) and (2) described above. In such a case, the sales information utilization device 1 is a device including a storage unit 11, a reception unit 13, an acquisition unit 14, and an output unit 15, as shown in the block diagram of FIG.

Further, in the present embodiment, the sales information utilization device 1 may have only the functions (3) and (4) described above. In such a case, the sales information utilization device 1 is a device including a storage unit 11, an advertisement storage unit 12, a reception unit 13, a determination unit 16, and a processing unit 17, as shown in the block diagram of FIG. Further, the processing in the present embodiment may be realized by software. Then, this software may be distributed by software download or the like. Further, this software may be recorded on a recording medium such as a CD-ROM and disseminated. It should be noted that this also applies to other embodiments herein. The software that realizes the sales information utilization device 1 in the present embodiment is the following program. That is, in this program, the recording medium accessible to the computer is one or more dynamic information that is information about the customer's behavior with respect to the product, and one or more static information that is static information about the product displayed on the shelf. It is provided with a storage unit for storing two or more sales learning information having one or more types of information of one or more sales result information regarding information and one or more sales result information, and a computer, one or more static of the product. The storage unit that accepts one or two types of information among information, one or more dynamic information for the product, and one or more sales result information, and one or two types of information received by the reception unit are stored. To apply two or more sales learning information stored in the unit and make it function as an acquisition unit that acquires one or more information of the remaining type and an output unit that outputs one or more information acquired by the acquisition unit. It is a program of.

In the above program, the sales learning information is one or more static information which is static information about a product displayed on a shelf, one or more dynamic information which is information about a customer's behavior with respect to the product, and the product. Has one or more sales result information regarding the sales result of the above, and the reception unit has two types of one or more static information of the product, one or more dynamic information for the product, and one or more sales result information. The acquisition unit receives the information of two or more types of information received by the reception unit, and applies two or more sales learning information stored in the storage unit to the other one other than the two types of information. It is preferable that the program operates a computer to acquire one or more types of information.

In the above program, the reception unit receives one or more static information of the product and one or more dynamic information for the product, and the acquisition unit receives one or more static information of the product received by the reception unit. And one or more dynamic information for the product, two or more sales learning information stored in the storage unit is applied, and sales result estimation processing for acquiring one or more sales result information is performed, and the output unit. Is a program that makes a computer function as one that outputs one or more sales result information that is the result of the sales result estimation process.

In the above program, the reception unit receives one or more dynamic information about the product and one or more sales result information of the product, and the acquisition unit receives one or more dynamic information about the product received by the reception unit. And one or more sales result information of the product, two or more sales learning information stored in the storage unit is applied, static information estimation processing for acquiring one or more static information is performed, and the output is performed. It is preferable that the unit is a program that makes a computer function as one that outputs one or more static information that is the result of the static information estimation process.

In the above program, the reception unit receives one or more static information for the product and one or more sales result information of the product, and the acquisition unit receives one or more static information for the product received by the reception unit. And one or more sales result information of the product, two or more sales learning information stored in the storage unit is applied, and dynamic information estimation processing for acquiring one or more dynamic information is performed, and the output is performed. It is preferable that the unit is a program that makes a computer function as one that outputs one or more dynamic information that is the result of the dynamic information estimation process.

The recording medium further includes an advertisement storage unit that stores one or more advertisements paired with the product identifier, and in the above program, one or more dynamic information output by the output unit is a product that identifies the product. A program that has an identifier and makes the computer further function as a processing unit that acquires one or more advertisements that are paired with the product identifier of one or more dynamic information output by the output unit from the advertisement storage unit and outputs them. It is preferable to have.

In the above program, the sales learning information includes one or more environmental information which is one or more types of information among weather information related to weather and time information related to time, and the reception unit further includes one or more environmental information. Receiving, the acquisition unit functions the computer as one that applies the information received by the reception unit to two or more sales learning information stored in the storage unit and acquires one or more types of information remaining. It is preferable that the program is to make the program.

In the above program, the acquisition unit uses one or more of the other one type of information received by the reception unit by a machine learning algorithm using two or more sales learning information stored in the storage unit as teacher data. It is preferable that the program functions the computer as a means of acquiring the information of the above.

In the above program, the static information includes one or more types of information among product position information indicating a product display position, product attribute information indicating a product attribute, and customer attribute information indicating a customer attribute. Therefore, it is preferable that the program functions the computer.

In the above program, the dynamic information functions the computer as including one or more types of information of contact behavior information regarding the customer's contact behavior with respect to the product and stop behavior information regarding the stop behavior in front of the product. It is preferable that it is a program to make it.

In the above program, the sales result information is a program that makes a computer function as including information on the number of products sold in a unit period, information indicating whether or not the product has been sold, and information on one or more of the market share. That is preferable.

Further, the software that realizes the sales information utilization device 1 in the present embodiment is the following program. That is, in this program, the computer-accessible recording medium is one or more static information that is static information about the product displayed on the shelf and one or more dynamic information that is information about the customer's behavior with respect to the product. A storage unit that can store conditions related to information is provided, and a computer is provided with a reception unit that accepts one or more static information and one or more dynamic information, and one or more static information and one or more reception units that the reception unit accepts. The determination unit that determines whether or not the dynamic information of the storage unit meets the conditions of the storage unit and the determination unit functions as a processing unit that performs predetermined processing when it is determined that the conditions are met. It is preferable to be a program.

Further, in the above program, the one or more dynamic information has a product identifier for identifying a product, and the recording medium further includes an advertisement storage unit for storing one or more advertisements paired with the product identifier. The processing unit operates the computer as a device for acquiring and outputting one or more advertisements paired with the product identifier of the one or more dynamic information received by the reception unit from the advertisement storage unit. It is preferable to be a program.

Further, in the above program, the reception unit receives a customer identifier that identifies a customer, and the processing unit corresponds to the customer identifier accepted by the reception unit when the determination unit determines that the condition is satisfied. It is preferable that the program functions the computer as a process for giving points.

Further, in the above program, the condition includes a condition regarding one or more sales result information regarding the sales result of the product, the reception unit also accepts one or more sales result information, and the judgment unit is the reception unit. A program that operates a computer to determine whether or not one or more static information, one or more dynamic information, and one or more sales result information received by the company meet the conditions of the storage unit. Is suitable.

Further, in the above program, the dynamic information is assumed to include one or more types of information of contact behavior information regarding customer contact behavior with respect to the product and stop behavior information regarding stop behavior in front of the product. It is preferable that the program is to function.

Further, FIG. 14 shows the appearance of a computer that executes the program described in the present specification to realize the sales information utilization device 1 and the like in the various embodiments described above. The above-described embodiment can be realized by computer hardware and a computer program executed on the computer hardware. FIG. 14 is an overview view of the computer system 300, and FIG. 15 is a block diagram of the system 300.

In FIG. 14, the computer system 300 includes a computer 301 including a CD-ROM drive, a keyboard 302, a mouse 303, and a monitor 304.

In FIG. 15, in addition to the CD-ROM drive 3012, the computer 301 includes an MPU 3013, a bus 3014 connected to the MPU 3013 and the CD-ROM drive 3012, a ROM 3015 for storing a program such as a boot-up program, and an MPU 3013. Includes a RAM 3016 for temporarily storing application program instructions and providing temporary storage space, and a hard disk 3017 for storing application programs, system programs, and data. Although not shown here, the computer 301 may further include a network card that provides a connection to the LAN.

Even if the program for causing the computer system 300 to execute the functions of the sales information utilization device 1 and the like according to the above-described embodiment is stored in the CD-ROM 3101, inserted into the CD-ROM drive 3012, and further transferred to the hard disk 3017. good. Alternatively, the program may be transmitted to the computer 301 via a network (not shown) and stored in the hard disk 3017. The program is loaded into RAM 3016 at run time. The program may be loaded directly from the CD-ROM3101 or the network.

The program does not necessarily have to include an operating system (OS), a third-party program, or the like that causes the computer 301 to execute the functions of the sales information utilization device 1 or the like according to the above-described embodiment. The program only needs to include a part of instructions that call the appropriate function (module) in a controlled manner and obtain the desired result. It is well known how the computer system 300 works, and detailed description thereof will be omitted.

In the above program, in the step of transmitting information and the step of receiving information, the processing performed by the hardware, for example, the processing performed by the modem or the interface card in the transmission step (only performed by the hardware). Processing) is not included.

Further, the number of computers that execute the above program may be singular or plural. That is, centralized processing may be performed, or distributed processing may be performed.

Further, it goes without saying that in each of the above embodiments, the two or more communication means existing in one device may be physically realized by one medium.

Further, in each of the above embodiments, each process may be realized by centralized processing by a single device, or may be realized by distributed processing by a plurality of devices.

It goes without saying that the present invention is not limited to the above embodiments, and various modifications can be made, and these are also included in the scope of the present invention.

As described above, the sales information utilization device according to the present invention has the effect of being able to support product sales by using the dynamic information of the customer for the product, and is a product shelf simulation device or sales. It is useful as a simulation device and the like.

1 Sales information utilization device 2 Advertisement output device 3 Terminal device 4 Sales learning information acquisition device 11 Storage section 12 Advertisement storage section 13 Reception section 14 Acquisition section 15 Output section 16 Judgment section 17 Processing section 21 Advertisement reception section 22 Advertisement display section 31 Terminal Storage unit 32 Terminal transmission unit 33 Terminal reception unit 34 Terminal output unit 41 Static information reception unit 42 Sales result information reception unit 43 Video acquisition unit 44 Dynamic information acquisition unit 45 Environmental information acquisition unit 46 Sales learning information configuration unit

Claims (4)

One or more dynamics that include static information about a product displayed on a shelf, customer attribute information that indicates a customer's attributes, and information about the customer's behavior with respect to the product, including contact behavior information about the customer's contact behavior with the product. A storage unit that can store information-related conditions, and
A reception unit that accepts static information about products, customer attribute information, and one or more dynamic information,
A determination unit for determining whether or not the static information about the product, the customer attribute information, and the one or more dynamic information received by the reception unit meet the conditions of the storage unit.
A sales information utilization device including a processing unit that performs predetermined processing to support product sales when the determination unit determines that the conditions are met. The static information about the product is product position information that specifies the display position of the product, or product attribute information that indicates the attribute of the product.
The sales information utilization device according to claim 1, wherein the customer attribute information is a customer's gender, age, age group, or hobby. One or more dynamics that include static information about a product displayed on a shelf, customer attribute information that indicates a customer's attributes, and information about the customer's behavior with respect to the product, including contact behavior information about the customer's contact behavior with the product. It is a sales information usage method realized by a storage unit that can store conditions related to information, a reception unit, a judgment unit, and a processing unit.
A reception step in which the reception unit receives static information about a product, customer attribute information, and one or more dynamic information.
The determination unit determines whether or not the static information about the product, the customer attribute information, and the one or more dynamic information received in the reception step match the conditions of the storage unit. ,
A sales information utilization device including a processing step for performing a predetermined process for supporting product sales when the processing unit determines that the condition is satisfied in the determination step. One or more dynamics that include static information about a product displayed on a shelf, customer attribute information that indicates a customer's attributes, and information about the customer's behavior with respect to the product, including contact behavior information about the customer's contact behavior with the product. A computer that has access to a storage that can store informational conditions,
A reception unit that accepts static information about products, customer attribute information, and one or more dynamic information,
A determination unit for determining whether or not the static information about the product, the customer attribute information, and the one or more dynamic information received by the reception unit meet the conditions of the storage unit.
A program for functioning as a processing unit that performs predetermined processing to support product sales when the determination unit determines that the conditions are met.

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