JP2021157355A - Server, game display system, advertisement display method, and advertisement display program - Google Patents

Abstract

To distribute an advertisement on the basis of highly effective information.SOLUTION: A server includes: a video data acquisition unit which acquires video data obtained by imaging a game; a game status data acquisition unit which acquires game status data on status of the game; a storage unit which stores the video data and the game status data in association with each other; an image determination unit which determines whether the stored video data includes target image data which is data on a target image representing an advertising client; an advertisement setting unit which generates, when a video based on the video data including the target image data is displayed on an external display unit, advertisement setting data for displaying a balloon beginning at the target image on the display unit and displaying an advertisement of the advertising client corresponding to the target image in the balloon; and a communication unit which can transmit the video data, the game status data, and the advertisement setting data to the outside.SELECTED DRAWING: Figure 1

Description

The present invention relates to a server, a game display system, an advertisement display method, and an advertisement display program.

When a game such as a sports competition is held, the game situation is grasped by, for example, using a social network service (SNS) and watching a video of the game on a mobile terminal or the like. When a match such as a sports competition is held, not only the athlete but also the supporters who support the athlete may act as a group. For example, a player or a support member may hold a meeting such as a dinner party after the match. In such a case, it is effective to send an advertisement about the restaurant, the conference room, etc. where the meeting is held. Patent Document 1 describes a method of transmitting an advertisement based on information of exchanges in a social network service.

Special Table 2015-509221

The above-mentioned Patent Document 1 distributes an advertisement based on information extracted from free exchanges between users, and it is not always possible to obtain information effective for advertisement distribution. Therefore, it is required to obtain more effective information in order to deliver advertisements.

The present invention has been made in view of the above, and an object of the present invention is to provide a server, a game display system, an advertisement display method, and an advertisement display program capable of delivering advertisements based on highly effective information. do.

The server according to the present invention has a video data acquisition unit that acquires video data of a game, a game status data acquisition unit that acquires game status data related to the game status, and the video data and the game status data. The storage unit that is stored in association with each other, the image determination unit that determines whether or not the stored video data includes the target image data that is the data of the target image indicating the advertisement requester, and the target image data. When included in the video data, when the video based on the video data is displayed on the external display unit, the balloon originating from the target image is displayed on the display unit, and the video corresponding to the target image is displayed. It includes an advertisement setting unit that generates advertisement setting data for displaying an advertisement of an advertisement requester inside the balloon, and a communication unit that can transmit the video data, the game status data, and the advertisement setting data to the outside.

The game display system according to the present invention includes a video data acquisition unit that acquires video data of a game, a game status data acquisition unit that acquires game status data related to the game status, and the video data and the game status data. A storage unit that stores the data in association with each other, an image determination unit that determines whether or not the stored video data includes target image data that is data of a target image indicating an advertisement requester, and the target image. When the data is included in the video data, when the video based on the video data is displayed on the external display unit, a balloon originating from the target image is displayed on the display unit and corresponds to the target image. An advertisement setting unit that generates advertisement setting data for displaying the advertisement of the advertisement requester inside the balloon, and a server-side communication unit that can transmit the video data, the game status data, and the advertisement setting data to the outside. A terminal-side communication unit that transmits and receives information between the server, the display unit, and the server-side communication unit, and an image based on the video data received by the terminal-side communication unit are displayed on the display unit. When the terminal-side communication unit receives the advertisement setting data, the terminal device includes an output control unit that displays the advertisement on the display unit based on the advertisement setting data.

The advertisement display method according to the present invention stores the video data obtained by shooting the game, the game status data related to the game status, and the video data and the game status data in association with each other. That is, it is determined whether or not the stored video data includes the target image data which is the data of the target image indicating the advertisement requester, and when the target image data is included in the video data, When an image based on the video data is displayed on an external display unit, a balloon originating from the target image is displayed on the display unit, and an advertisement of the advertisement requester corresponding to the target image is displayed on the display unit. It includes generating the advertisement setting data to be displayed inside the above, and transmitting the video data, the game status data, and the advertisement setting data to the outside.

The advertisement display program according to the present invention stores a process of acquiring video data of a game, a process of acquiring game status data related to the game status, and the video data and the game status data in association with each other. When the processing, the processing for determining whether or not the stored video data includes the target image data which is the data of the target image indicating the advertisement requester, and the case where the target image data is included in the video data. When an image based on the video data is displayed on an external display unit, a balloon originating from the target image is displayed on the display unit, and an advertisement of the advertisement requester corresponding to the target image is displayed on the display unit. The computer is made to execute the process of generating the advertisement setting data to be displayed inside the computer and the process of transmitting the video data, the game status data, and the advertisement setting data to the outside.

According to the present invention, it is possible to provide a server, a game display system, an advertisement display method, and an advertisement display program capable of delivering advertisements based on highly effective information.

FIG. 1 is a block diagram showing an example of a game watching system according to the first embodiment. FIG. 2 is a diagram showing an example of video data stored in the storage unit. FIG. 3 is a diagram showing an example of score data stored in the storage unit. FIG. 4 is a diagram showing an example of chat data stored in the storage unit. FIG. 5 is a diagram showing an example of advertisement setting data stored in the storage unit. FIG. 6 is a diagram showing an example of an input unit and a display unit of the terminal device. FIG. 7 is a diagram showing an example of display contents in the display unit of the terminal device. FIG. 8 is a diagram showing another example of display contents in the display unit of the terminal device. FIG. 9 is a flowchart showing an example of the advertisement display method according to the first embodiment. FIG. 10 is a diagram showing an example of display contents in the display unit of the terminal device according to the second embodiment. FIG. 11 is a flowchart showing an example of the advertisement display method according to the second embodiment. FIG. 12 is a diagram showing an example of advertisement setting data stored in the storage unit of the game display system according to the third embodiment. FIG. 13 is a diagram showing an example of display contents in the display unit of the terminal device according to the third embodiment. FIG. 14 is a flowchart showing an example of the advertisement display method according to the third embodiment. FIG. 15 is a diagram showing an example of advertisement setting data stored in the storage unit of the game display system according to the fourth embodiment. FIG. 16 is a diagram showing an example of display contents in the display unit of the terminal device according to the fourth embodiment. FIG. 17 is a flowchart showing an example of the advertisement display method according to the fourth embodiment. FIG. 18 is a block diagram showing an example of the game watching system according to the fifth embodiment. FIG. 19 is a flowchart showing an example of the advertisement display method according to the fifth embodiment. FIG. 20 is a block diagram showing an example of the game watching system according to the sixth embodiment. FIG. 21 is a flowchart showing an example of the advertisement display method according to the sixth embodiment. FIG. 22 is a block diagram showing an example of the game watching system according to the seventh embodiment. FIG. 23 is a diagram showing an example of advertisement setting data stored in the storage unit of the game display system according to the seventh embodiment. FIG. 24 is a flowchart showing an example of the advertisement display method according to the seventh embodiment.

Hereinafter, embodiments of a server, a game display system, an advertisement display method, and an advertisement display program according to the present invention will be described with reference to the drawings. The present invention is not limited to this embodiment. In addition, the components in the following embodiments include those that can be easily replaced by those skilled in the art, or those that are substantially the same.

[First Embodiment]
FIG. 1 is a block diagram showing an example of the game display system 100 according to the first embodiment. The match display system 100 shown in FIG. 1 is used when chatting about the content of a match in, for example, a sports competition such as baseball. By using this game display system 100, it is possible to notify the game situation or the like by using chat so that even a person who cannot participate in or watch the game directly can grasp the game situation. Hereinafter, baseball will be described as an example of sports competition, but the description is not limited to this, and the same explanation can be applied to other sports competitions such as soccer, volleyball, tennis, and badminton. The match display system 100 can also be applied to non-sports competitions such as dance competitions (dance competitions), piano competitions (performance competitions), karuta competitions (card competitions or table game competitions), and karaoke competitions (singing competitions). Is.

As shown in FIG. 1, the game display system 100 includes a camera 10, a score input unit 20, a server 30, and terminal devices 40 and 40A. The camera 10 captures the content of the game, for example, in the game field. The video data captured by the camera 10 is transmitted to, for example, the server 30 and managed by the server 30. For example, a plurality of cameras 10 are provided. The number of cameras 10 may be one. Further, the camera 10 may be a camera attached to a mobile phone, a smartphone, or the like, as long as it can capture video data. When the camera 10 shoots video data, the camera 10 includes data indicating the shooting time in the video data.

The score input unit 20 inputs the game status data indicating the game status to the server 30. In the present embodiment, as match status data indicating the status of a baseball match, for example, score data can be mentioned. The score data is data that constitutes a score described in a baseball scorebook, and is an individual event that constitutes a series of events starting from the pitcher's pitch. A score is a set of score data. Therefore, each time the pitcher throws one ball, a plurality of score data are created, thereby creating one score. For example, if the batting result on the first base is a light flyout and the first base runner is also touched out, the batter is out score data, the light fly score data, and the first base runner. Score data is created, and one score is constructed from these score data.

In addition to the score data illustrated above, the score includes the batter's action, the fielder's action, the confirmation of the count, the advance status of the runner if there is a runner who is already on base, and other batters and fielders. Score data such as other behaviors may be included. Specifically, the score may include score data such as strike, ball, foul, batting result, hit type, catching fielder, and base advance result. The batting result is information such as out, 1st base hit, 2nd base hit, 3rd base hit, and home run. The type of hit ball is information such as ground ball, liner, fly, and bunt, and may be further classified. The catching fielder is information for identifying the fielder who actually caught the hit ball or the defensive position of the fielder. The advancement result is information about the advancement of the runner who was on base, for example, "1st to 2nd base", and can also include other actions of the batter and the fielder.

Examples of the score input unit 20 include an application that inputs the above score data as electronic data to the server 30. In this case, the score input unit 20 may be provided in a processing device such as a personal computer installed outside the server 30. Further, the score input unit 20 may be provided in the server 30. In this embodiment, the score input unit 20 may not be provided.

The server 30 comprehensively manages the game display system 100. The server 30 has various applications, data, programs, and the like for managing the game display system 100. As the server 30, for example, a personal computer, a workstation, or the like is used, but the server 30 is not limited thereto.

A plurality of chat groups are set on the server 30. Chat groups are individually set up, for example, for each competition, each match, or each team. The server 30 performs various processes described below for each chat group.

The server 30 includes a video data acquisition unit 31, a score data acquisition unit (match status data acquisition unit) 32, a chat data processing unit 33, a tag information setting unit 34, a server-side communication unit 35, and a video data selection unit. It has 36, an image determination unit 37, an advertisement setting unit 38, and a storage unit 39.

The video data acquisition unit 31 acquires video data captured by a plurality of cameras 10. The video data acquisition unit 31 stores the acquired video data in the storage unit 39. The score data acquisition unit 32 acquires the score data input from the score input unit 20 as match status data. The score data acquisition unit 32 stores the score data in the storage unit 39 in association with the input time when the score data is input.

When the server 30 stores the video data and the chat data, the video data and the chat data are uploaded to the server 30. When the chat data is stored, the server 30 includes the data of the time when the chat data is stored (hereinafter, referred to as upload time) in the chat data. That is, the chat data uploaded to the server 30 includes the data of the upload time. The server 30 has a management application that manages video data and chat data.

The chat data processing unit 33 stores the chat data input from the terminal device 40 in the storage unit 39. Further, when the score data is acquired by the score data acquisition unit 32, the chat data processing unit 33 generates chat data having contents corresponding to the score data. In this case, the chat data processing unit 33 can generate chat data in which the contents of the score data are represented by characters or the like, for example. As a result, when the score data is updated, the updated score data can be confirmed as chat information.

The tag information setting unit 34 sets tag information for each of the plurality of video data acquired by the video data acquisition unit 31 and the plurality of score data acquired by the score data acquisition unit 32. Further, the tag information setting unit 34 sets tag information for each of the chat data acquired or generated by the chat data processing unit 33. The tag information includes information about the tag range. The tag range set for the video data is the time range corresponding to the time when each video data was shot. Further, the tag range set for the score data is a time range corresponding to the input time when the score data is input. The tag range set in the score data is set so as to include, for example, a scene in which a situation corresponding to the score data occurs in a match. The input time of the score data is the time after the corresponding batting result or the like is confirmed in the match. In this case, the tag range can be, for example, a time range in which the input time of the score data is set as the end time and the time retroactive by a predetermined time from the input time is set as the start time. The tag range set for the chat data is the time range corresponding to the time when each chat data is acquired or generated.

The server-side communication unit 35 can communicate with the terminal device 40. The server-side communication unit 35 can transmit, for example, video data, score data, chat data, and advertisement setting data stored in the storage unit 39.

The video data selection unit 36 selects video data in a predetermined range from the video data stored in the storage unit 39, and causes the terminal device 40 to transmit the video data via the server-side communication unit 35. For example, when a certain score data is specified in the terminal device 40, the tag range corresponding to the specified score data is detected. Further, for example, when the chat data corresponding to the server message generated by the chat data processing unit 33 is specified in the terminal device 40, the tag range corresponding to the specified chat data is detected. The video data selection unit 36 causes the server-side communication unit 35 to transmit the video data corresponding to the time set in the tag range to the terminal device 40.

The image determination unit 37 determines whether or not the target image data, which is the data of the target image indicating the advertisement requester, is included in the video data. The advertisement requester is a person who requests the administrator of the server 30 to display the advertisement at the same time when displaying the video based on the video data. The advertisement includes various contents such as introduction of an advertisement requester, introduction of a product or service, provision of benefits such as coupons, and the like. In addition, the target image includes an image of a mark (characters, figures, symbols, three-dimensional shapes or colors, or a combination thereof) indicating an advertisement requester. The target image, which is the reference for the determination, can be stored in the storage unit 39 in advance. That is, the image determination unit 37 compares the target image data stored in the storage unit 39 with the video data, and determines whether or not the target image data is included in the video data by image processing or the like.

The advertisement setting unit 38 sets the display mode of the advertisement when the video based on the video data is displayed on the external display unit. In the present embodiment, when the target image data of the advertisement requester is included in the video data, the advertisement setting unit 38 blows out the target image as a starting point when the video based on the video data is displayed on the external display unit. Is displayed on the display unit, and the advertisement of the advertisement requester corresponding to the target image is set to be displayed inside the balloon. In this case, the advertisement setting unit 38 can be set to erase the display of the balloon and display the advertisement integrally with the target image after the balloon and the advertisement are displayed for a predetermined time. Further, the advertisement setting unit 38 can be set so that the advertisement is displayed on the display unit during the period when the target image is displayed on the display unit. In this case, the advertisement setting unit 38 may be set so that the balloon and the advertisement are displayed on the display unit over the entire period during which the target image is displayed on the display unit. Further, the advertisement setting unit 38 may be set to display the balloon and the advertisement until the predetermined time elapses, and display only the advertisement for the remaining period. The advertisement setting unit 38 can be set not to display the advertisement of the advertisement requester corresponding to the target image data not included in the video data.

Further, the advertisement setting unit 38 may change the display mode of the advertisement according to at least one of the length of the display time in which the target image is displayed and the number of scenes in which the target image is displayed. For example, the advertisement setting unit 38 may change the display content of the advertisement according to the display time of the target image and the number of display scenes of the target image. Further, the advertisement setting unit 38 may set the length of the advertisement display period according to the display time of the target image and the number of display scenes of the target image. The content of changing the display mode of the advertisement is not limited to the above, and other display modes may be changed.
The storage unit 39 stores a plurality of video data acquired by the video data acquisition unit 31, score data acquired by the score data acquisition unit 32, and chat data acquired or generated by the chat data processing unit 33. The video data includes data showing the video of the game shot about the game. The video data includes data indicating the shooting time at which the video of the game was shot. In addition, the storage unit 39 stores the target image data of the advertisement requester.

FIG. 2 is a diagram showing an example of video data stored in the storage unit 39. As shown in FIG. 2, the video data 61 is stored in the storage unit 39 in a state of being associated with the shooting time data 62 and the tag information 63a.

FIG. 3 is a diagram showing an example of score data stored in the storage unit 39. As shown in FIG. 3, the score data 64 is stored in the storage unit 39 in a state of being associated with the processing time data 65 and the tag information 63b. The processing time data 65 is information associated with the tag information 63b, and is information indicating the processing time of the score data. The processing time of the score data can be, for example, the upload time when the score data is uploaded to the server 30.

The tag information 63 (tag information 63a, 63b) shown in FIGS. 2 and 3 is information for associating the video data 61 with the score data 64. According to the tag information 63a and the tag information 63b, the video data 61 and the score data 64 are associated and stored in the storage unit 39 based on the shooting time and the processing time.

FIG. 4 is a diagram showing an example of chat data stored in the storage unit 39. As shown in FIG. 4, the chat data includes an input ID 66, an input person ID 67, an input content 68, and tag information 63c.

One input ID 66 is created each time chat data is input or generated in the server 30. The input person ID 67 is information for identifying the input person in one chat data. For example, in the case of chat data generated by the server 30, the input person ID 67 may be a predetermined value (for example, "999" or the like). The input content 68 is information indicating the content of the message displayed in the chat display area 42b of the terminal device 40, which will be described later. The input content 68 includes, for example, character data or predetermined illustration data. The tag information 63c is information that identifies the chat data created for each input ID 66. One tag information 63c is created each time the input ID 66 is created. The tag information 63c is assigned a tag number as an index in ascending order. The ID number of the input ID 66 may be used as the tag information.

The tag information 63c is, for example, information corresponding to the tag information 63a shown in FIG. 2 and the tag information 63b shown in FIG. By associating the tag information 63c with the tag information 63b, for example, the processing time of the score data 64 and the chat data are associated with each other. The tag information 63b may be associated with the upload time when the chat data was uploaded to the server 30. According to the tag information 63 (63a, 63b, 63c), the video data, the score data, and the chat data can be stored in association with each other based on the shooting time and the processing time (upload time).

FIG. 4 is a diagram showing an example of advertisement setting data stored in the storage unit 39. The advertisement setting data 70 includes requester data 71, target image data 72, advertisement content data 73, and display mode data 74. The requester data 71 indicates an advertisement requester. The target image data 72 indicates the content of the target image. The advertisement content data 73 indicates the advertisement content. The display mode data 74 indicates, for example, a display mode such as a display start timing, a display end timing, and a display position in the display unit. Each display mode is set in advance, for example. Further, the display mode data 74 indicates a setting regarding the presence / absence of display in the display unit. That is, the advertisement that is determined by the image determination unit 37 not to include the target image data and is set to be hidden by the advertisement setting unit 38 is overwritten as hidden even if the display mode is set in advance. Set.

In addition, the storage unit 39 stores a process of acquiring video data of a game, a process of acquiring game status data related to the game status, and a process of storing the video data and the game status data in association with each other. The process of determining whether or not the target image data, which is the data of the target image indicating the advertisement requester, is included in the video data, and when the target image data is included in the video data, the video based on the video data is external. A process of generating advertisement setting data that displays a balloon starting from the target image on the display unit and displays the advertisement of the advertisement requester corresponding to the target image inside the balloon when it is displayed on the display unit. Stores an advertisement display program that causes a computer to execute a process of transmitting video data, match status data, and advertisement setting data to the outside.

The terminal devices 40 and 40A include an input unit 41, a display unit 42, a communication unit 43, a storage unit 44, a control unit 45, and an audio output unit 46. The input unit 41, the display unit 42, the communication unit 43, the storage unit 44, and the control unit 45 are connected via, for example, a bus line or the like. Examples of the terminal device 40 include portable information terminals such as mobile phones, smartphones, tablets, and notebook personal computers.

The input unit 41 can perform a predetermined input operation for inputting information. The input unit 41 outputs an instruction signal to the control unit 45 in response to the input operation. As the input unit 41, for example, an input device such as a touch panel is used. As the input unit 41, a button, a lever, a dial, a switch, or another input device may be used in addition to the touch panel or in place of the touch panel. The input unit 41 outputs an instruction signal corresponding to a predetermined input operation. The display unit 42 displays various information including characters and images. The display unit 42 has a display panel such as a liquid crystal panel. The display unit 42 can display information including an image.

FIG. 6 is a diagram showing an example of an input unit 41 and a display unit 42 of the terminal device 40 according to the present embodiment. As shown in FIG. 6, the terminal device 40 has, for example, a touch panel type input unit 41 and a display unit 42. That is, the touch panel, which is the input unit 41, is arranged so as to overlap the display panel, which is the display unit 42. The input unit 41 can input team information about a specific team to play a match, for example, by the operation of the user of the terminal device 40. The input team information is stored in the storage unit 44. The team information stored in the storage unit 44 is transmitted to the server 30 by the communication unit 43.

When an operation such as a touch operation or a scroll operation is performed on a predetermined area on the surface of the touch panel, the input unit 41 outputs a predetermined instruction signal including the position information and the operation content of the operated area. do. The position information is set corresponding to, for example, the position of the display unit 42. The configuration of the input unit 41 and the display unit 42 is not limited to the above configuration.

For example, the video display area 42a, the chat display area 42b, and the group display area 42g are displayed on the display unit 42. Video data is displayed in the video display area 42a. In the video display area 42a, a scroll bar or the like for designating the playback time of the video data may be displayed. Further, a score display area for showing score information may be provided in a part of the display unit 42.

A chat based on chat data is displayed in the chat display area 42b. For example, in the chat display area 42b, a server message 88 based on chat data generated by the server 30, another person's message 89 based on chat data input by another terminal device 40A different from the terminal device 40, and a terminal device. The self-message 90 and the like based on the chat data input in 40 are displayed. The server message 88 is, for example, a text indicating the content of the score data input to the server 30. The server message 88a on the upper side of FIG. 6 has the content that, for example, the batter 007 hits in front of the center in the bottom of the 8th inning. Further, the server message 88b on the lower side of FIG. 6 is a content that the batter 008 struck out in the bottom of the 8th inning.

The server message 88 and the other person's message 89 are displayed in, for example, the area on the left side of the chat display area 42b. Further, the self-message 90 is displayed in, for example, the area on the right side of the chat display area 42b. Further, the server message 88 and the other person's message 89 may be displayed separately, for example, the type of the frame in which the message is displayed is different. As a result, the server message 88 and the other person's message 89 can be distinguished. In the group display area 42g, information on the group to which the operator of the terminal device 40 belongs is displayed. Further, the server message 88, the other person's message 89, and the self-message 90 are displayed in a frame such as a balloon. For example, as the number of characters increases, the balloon is displayed larger on the left, right, top and bottom in the chat display area 42b.

The communication unit 43 communicates information with an external device by wire or wirelessly. The communication unit 43 transmits and receives video data, score data, and the like to and from, for example, an external server 30.

The storage unit 44 has storage such as a hard disk drive or a solid state drive. An external storage medium such as a removable disk may be used as the storage unit 44. The storage unit 44 stores the operating system of the terminal device 40, various programs and data for controlling the operations of the input unit 41, the display unit 42, and the communication unit 43. For example, the storage unit 44 may store frame data such as the video display area M1 and the score display area S1 to be displayed on the display unit 42.

The audio output unit 46 outputs audio. As the audio output unit 46, for example, a speaker or the like is used.

The storage unit 44 stores an application for displaying an image, an application for displaying a score, a chat application for chatting, various programs, data, and the like. For example, the storage unit 44 may store frame data such as a video display area 42a, a chat display area 42b, and a group display area 42g to be displayed on the display unit 42. Further, the storage unit 44 stores the team information input by the input unit 41.

The control unit 45 controls each unit of the input unit 41, the display unit 42, and the communication unit 43. In addition, the control unit 45 performs calculations, processes, and the like according to the instruction signal from the input unit 41. The control unit 45 has a processing device such as a CPU (Central Processing Unit) and a storage device such as a RAM (Random Access Memory) and a ROM (Read Only Memory). The control unit 45 includes a data acquisition control unit 54, a storage control unit 55, and an output control unit 56.

The data acquisition control unit 54 accesses the server 30 via the communication unit 43, and acquires video data, score data, chat data, advertisement setting data, and the like stored in the storage unit 39 of the server 30.

The storage control unit 55 stores the video data, the score data, and the chat data acquired from the server 30 in the storage unit 44 in association with each other based on the shooting time and the processing time. The storage control unit 55 stores the advertisement setting data acquired from the server 30 in the storage unit 44.

The output control unit 56 controls the display content displayed on the display unit 42. The output control unit 56 controls the output content output from the audio output unit 46. The output control unit 56 controls the display content of the video display area 42a based on the video data acquired by the communication unit 43. Further, when the scroll bar for designating the playback time is displayed in the video display area 42a, the output control unit 56 causes the video display area 42a to display the video data from the playback time designated by the scroll bar.

Further, the output control unit 56 controls the display content of the chat display area 42b based on the chat data acquired by the communication unit 43. When the output control unit 56 displays the chat based on the chat data in the chat display area 42b, the output control unit 56 displays the number of chat data that can be displayed in the chat display area 42b in one direction in chronological order based on the upload time. In the present embodiment, for example, as shown in FIG. 6, chats are displayed side by side in chronological order from the upper side to the lower side in the chat display area 42b.

Further, when new chat data is stored in the storage unit 39 of the server 30, the output control unit 56 acquires the latest chat data stored in the storage unit 39 via the communication unit 43, and the chat display area 42b. Update the displayed contents of. In this case, the output control unit 56 determines whether or not there is a space for displaying a new chat below the chat displayed most recently in the chat display area 42b in chronological order. When there is a space for displaying a new chat, the output control unit 56 causes the new chat to be displayed in the space. Further, when there is no space for displaying a new chat, the output control unit 56 is the oldest chat displayed in the chat display area 42b in chronological order, that is, the uppermost side displayed in the chat display area 42b. The entire chat display area 42b is scrolled in the direction of pushing the chat in the upper direction of the chat display area 42b. Then, the output control unit 56 displays a new chat in the lower space vacated by scrolling. As a result, the output control unit 56 can update the chat displayed in the chat display area 42b in real time each time a new chat is uploaded to the server 30 and stored in the storage unit 44.

Further, the output control unit 56 can control the display content of the chat display area 42b based on the past chat data stored in the storage unit 44. For example, when the operator touches the inside of the chat display area 42b of the input unit (touch panel) 41 and slides the touch position upward or downward, that is, when the operation of manually scrolling the chat display area 42b is performed, the output is performed. The control unit 56 changes the chat to be displayed in the chat display area 42b according to the scroll direction and the scroll amount. For example, when the operator slides the touch position upward, the chat uploaded later in time than the chat displayed up to that point is displayed in the chat display area 42b. When the operator slides the touch position downward, the chat uploaded before the previously displayed chat is displayed in the chat display area 42b. The method for changing the chat displayed in the chat display area 42b is not limited to the above, and may be performed by other methods such as buttons, keyboards, and mice.

Further, in the present embodiment, the output control unit 56 indicates that when one server message of the chat data displayed in the chat display area 42b is specified by the input unit 41, the server message is specified. The information is transmitted to the server 30. In this case, in the server 30, as described above, the video data selection unit 36 selects the video data based on the tag range, and the selected video data is transmitted to the terminal device 40. In the terminal device 40, the transmitted video data is received by the communication unit 43. The output control unit 56 can display the received video data in the video display area 42a.

Further, the output control unit 56 causes the display unit 42 to display the advertisement based on the received advertisement setting data. FIG. 7 is a diagram showing an example of display contents on the display unit 42 of the terminal device 40. When the video data includes the target image data, the target images Pa and Pb based on the target image data are displayed in the video display area 42a of the display unit 42 under the control of the output control unit 56. The target image Pa is the target image of the "requester 1 (see FIG. 5)" which is the advertisement requester. The target image Pb is a target image of the "requester 2 (see FIG. 5)" which is an advertisement requester. When the target images Pa and Pb are displayed in the video display area 42a, the output control unit 56 displays, for example, the advertisement Ca and Cb of the advertisement requester corresponding to the target images Pa and Pb based on the advertisement setting data. To display.

As shown in FIG. 7, the output control unit 56 can display the advertisements Ca and Cb in the video display area 42a so as to correspond to the target images Pa and Pb. At this time, the output control unit 56 displays the balloon Ba starting from the target image Pa, and displays the advertisement Ca inside the balloon Ba. Further, the output control unit 56 displays the balloon Bb starting from the target image Pb, and displays the advertisement Cb inside the balloon Bb. In this way, the target images Pa and Pb can be directly associated with the advertisements Ca and Cb by the balloons Ba and Bb.

FIG. 8 is a diagram showing another example of the display content on the display unit 42 of the terminal device 40. After displaying the balloons Ba and Bb and the advertisements Ca and Cb for a predetermined time, the output control unit 56 erases the display of the balloons Ba and Bb and displays the advertisements Ca and Cb on the target images Pa and Pb as shown in FIG. It can be displayed as a unit. As a result, it is possible to prevent the advertisement from being displayed for a long time in the video display area 42a.

FIG. 9 is a flowchart showing an example of the advertisement display method according to the first embodiment. As shown in FIG. 9, in the server 30, the video data acquisition unit 31 acquires the video data input from the camera 10 and stores it in the storage unit 39 (step S110). Further, the score data acquisition unit 32 acquires the score data input from the score input unit 20 and stores it in the storage unit 39 (step S120). Further, the chat data processing unit 33 acquires or generates chat data and stores it in the storage unit 39 (step S130). After that, the tag information setting unit 34 sets the tag range as the tag information. When the video data and the score data are acquired, the tag information setting unit 34 sets the tag range as the tag information.

The image determination unit 37 determines whether or not the video data includes the target image data (step S140). In step S140, when the image determination unit 37 determines that the target image data is included in the video data (Yes in step S140), the advertisement setting unit 38 displays the advertisement of the advertisement requester corresponding to the target image data. Generates the advertisement setting data to be displayed in (step S150). In step S150, the advertisement setting unit 38 is selected, for example, when a specific team is selected by the user of the terminal device 40, or when the video data captured for the selected team includes the target image data. When a video based on the video data about the team is displayed on the external display unit, a balloon starting from the target image is displayed on the display unit, and the advertisement of the advertisement requester corresponding to the target image is inside the balloon. Generate ad settings data to be displayed in. On the other hand, when the image determination unit 37 determines that the target image data is not included in the video data (No in step S140), the advertisement setting unit 38 skips the process in step S150. The server-side communication unit 35 transmits video data, score data, and chat data, and when advertisement setting data is generated, transmits the advertisement setting data (step S160).

The terminal device 40 side receives various data transmitted from the server 30. The output control unit 56 displays the video based on the video data and the chat based on the chat data on the display unit 42 (step S170). The output control unit 56 determines whether or not there is an advertisement display setting based on the advertisement setting data (step S180). When it is determined that there is an advertisement display setting (Yes in step S180), the output control unit 56 displays an advertisement based on the setting of the advertisement setting data (step S190). On the other hand, when it is determined that there is no advertisement display setting (No in step S180), such as when the advertisement setting data is not received or when all the display mode data of the advertisement setting data is set to be hidden, the process of step S190. To skip.

As described above, the game display system 100 according to the first embodiment includes a video data acquisition unit 31 for acquiring video data of a game, a score data acquisition unit 32 for acquiring score data related to the game situation, and a video. A storage unit 39 that stores data and score data in association with each other, and an image determination unit 37 that determines whether or not the stored video data includes target image data that is data of a target image indicating an advertisement requester. When the target image data is included in the video data, when the video based on the video data is displayed on the external display unit 42, a balloon starting from the target image is displayed on the display unit 42 and the target image is displayed. A server having an advertisement setting unit 38 that generates advertisement setting data that displays the advertisement of the corresponding advertisement requester inside the balloon, and a server-side communication unit 35 that can transmit video data, score data, and advertisement setting data to the outside. A communication unit 43 that transmits / receives information between the display unit 42 and the server-side communication unit 35, and a video based on the video data received by the communication unit 43 are displayed on the display unit 42, and the communication unit 43 advertises. It includes a terminal device 40 having an output control unit 56 that displays an advertisement on the display unit 42 based on the advertisement setting data when the setting data is received.

According to the present embodiment, in the server 30, when the target image data is included in the video data, a balloon originating from the target image is displayed on the display unit 42, and the advertisement of the advertisement requester corresponding to the target image is advertised. The advertisement setting data is generated so as to display the above in the balloon, and the terminal device 40 displays the advertisement based on the advertisement setting data. As a result, the advertisement of the advertisement requester recognized by the user on the display unit 42 is displayed inside the balloon, so that the advertisement can be delivered based on highly effective information, and the target image of the advertisement requester can be delivered. It is possible to make the user recognize the advertisement by associating it with the advertisement.

In the game display system 100 according to the present embodiment, the advertisement setting unit 38 generates advertisement setting data for erasing the display of the balloon and displaying the advertisement integrally with the target image after the balloon and the advertisement are displayed for a predetermined time. .. As a result, it is possible to prevent the balloon from being displayed on the display unit 42 for a long time.

In the game display system 100 according to the present embodiment, the advertisement setting unit 38 is set so that the advertisement is displayed on the display unit 42 during the period when the target image is displayed on the display unit 42. By displaying the advertisement at the timing when the user recognizes the target image, it is possible to impress the user with the real-time display.

[Second Embodiment]
Next, the second embodiment will be described. In this embodiment, a game display system having substantially the same configuration as that of the first embodiment is used. In the following, the configuration of each part will be described using the same names and codes as those of the game display system according to the first embodiment, and the description may be omitted or simplified when the configuration is the same as that of the first embodiment. be.

In the present embodiment, when the target image data of the advertisement requester is included in the selected video data, the advertisement setting unit 38 of the server 30 displays the video based on the selected video data on the display unit 42 of the terminal device 40. , The advertisement corresponding to the target image is set to be displayed in the chat display area 42b of the display unit 42. In this case, the advertisement setting unit 38 can display the advertisement at the timing based on the frequency of the chat data acquired and generated by the chat data processing unit 33. Specifically, the advertisement setting unit 38 can display the advertisement at the timing when it is determined that the frequency of the chat data is low. Here, the frequency will be described. The advertisement setting unit 38 can determine that the frequency is low, for example, when the total number of chat data acquired and generated per predetermined time is equal to or less than the threshold value. Further, when the total number of chat data acquired and generated per predetermined time exceeds the threshold value, the advertisement setting unit 38 can determine that the frequency is not low (or the frequency is high). The advertisement setting unit 38 may determine that the frequency is low when new chat data is not acquired or generated even after a predetermined time has elapsed since the previous chat data was acquired or generated. When the advertisement setting unit 38 displays the advertisement in the chat display area 42b, the advertisement setting unit 38 can display the advertisement in the same display method as the chat data.

In the present embodiment, the storage unit 39 stores, a process of acquiring video data of a game, a process of acquiring and generating at least one of chat data related to the game, a process of storing video data and chat data, and storage. The process of determining whether or not the target image data, which is the data of the target image indicating the advertisement requester, is included in the video data to be generated, and when the target image data is included in the video data, the video and chat based on the video data. When the chat based on the data is displayed on the external display unit 42, the advertisement setting data for displaying the advertisement of the advertisement requester corresponding to the target image in the chat display area where the chat is displayed is generated in the display unit 42. Stores an advertisement display program that causes a computer to execute processing and processing for transmitting video data, chat data, and advertisement setting data to the outside.

FIG. 10 is a diagram showing an example of display contents on the display unit 42 of the terminal device 40 according to the second embodiment. As shown in FIG. 10, the output control unit 56 can display the advertisements Ca and Cb in the chat display area 42b. When the output control unit 56 receives the advertisement chat data from the server 30, the output control unit 56 displays the advertisement chat 91 based on the advertisement chat data in the chat display area 42b. At this time, the output control unit 56 can display the advertisement at the timing based on the frequency at which the chat data is displayed in the chat display area 42b, for example, at the timing when it is determined that the update frequency of the chat data is low.

FIG. 11 is a flowchart showing an example of the advertisement display method according to the second embodiment. In FIG. 11, similarly to FIG. 9, flowcharts are shown separately for each of the server 30 side and the terminal device 40 side.

As shown in FIG. 11, in the server 30, the video data acquisition unit 31 acquires the video data input from the camera 10 and stores it in the storage unit 39 (step S210). Further, the score data acquisition unit 32 acquires the score data input from the score input unit 20 and stores it in the storage unit 39 (step S220). Further, the chat data processing unit 33 acquires or generates chat data and stores it in the storage unit 39 (step S230). After that, the tag information setting unit 34 sets the tag range as the tag information.

The image determination unit 37 determines whether or not the video data includes the target image data (step S240). In step S240, when the image determination unit 37 determines that the target image data is included in the video data (Yes in step S240), the advertisement setting unit 38 displays the advertisement of the advertisement requester corresponding to the target image data. Generates the advertisement setting data to be displayed in (step S250). In step S250, when the target image data of the advertisement requester is included in the selected video data, the advertisement setting unit 38 sets the target image when the video based on the selected video data is displayed on the display unit 42 of the terminal device 40. The corresponding advertisement is set to be displayed in the chat display area 42b of the display unit 42. In this case, the advertisement setting unit 38 can display the advertisement at the timing based on the frequency of the chat data acquired and generated by the chat data processing unit 33. On the other hand, when the image determination unit 37 determines that the target image data is not included in the video data (No in step S240), the advertisement setting unit 38 skips the process of step S250. The server-side communication unit 35 transmits video data, score data, and chat data, and when advertisement setting data is generated, transmits the advertisement setting data (step S260).

The terminal device 40 side receives various data transmitted from the server 30. The output control unit 56 displays the video based on the video data and the chat based on the chat data on the display unit 42 (step S270). The output control unit 56 determines whether or not there is an advertisement display setting based on the advertisement setting data (step S280). When it is determined that the advertisement display is set (Yes in step S280), the output control unit 56 determines whether or not the chat data is updated infrequently (step S290). When it is determined that the update frequency is low (Yes in step S290), the output control unit 56 displays an advertisement based on the setting of the advertisement setting data (step S300). On the other hand, if it is determined in step S280 that there is no advertisement display setting (No in step S280), the processes of step S290 and step S300 are skipped. Further, in step S290, when it is determined that the frequency of updating the chat data is not low (No in step S290), the process of step S290 is repeated. In the determination of step S290, if it is determined that the update frequency does not decrease even if the process of step S290 is repeated for a predetermined time, the process of step S300 may be skipped.

As described above, the game display system according to the second embodiment has a video data acquisition unit 31 that acquires video data of a game and a chat data processing unit that can acquire and generate chat data related to the game. 33, a storage unit 39 that stores video data and chat data, and an image determination unit 37 that determines whether or not the stored video data includes target image data that is data of a target image indicating an advertisement requester. When the target image data is included in the video data, when the video based on the video data and the chat based on the chat data are displayed on the external display unit 42, the advertisement of the advertisement requester corresponding to the target image is displayed in the display unit. A server having an advertisement setting unit 38 that generates advertisement setting data to be displayed in the chat display area where chat is displayed, and a server-side communication unit 35 that can transmit video data, chat data, and advertisement setting data to the outside. 30, a communication unit 43 for transmitting and receiving information between the display unit 42 and the server-side communication unit 35, and a video based on video data received by the communication unit 43 and a chat based on chat data are displayed on the display unit 42. When the communication unit 43 receives the advertisement setting data, the terminal device 40 includes an output control unit 56 for displaying the advertisement on the display unit 42 based on the advertisement setting data.

According to this embodiment, the chat data can be displayed in the chat display area 42b. As a result, the advertisement can be recognized when the user looks at the chat display area 42b, so that the advertisement can be delivered based on highly effective information.

In the game display system according to the present embodiment, the advertisement setting unit 38 generates advertisement setting data for displaying an advertisement at a timing based on the frequency of chat data acquired and generated by the chat data processing unit 33. As a result, the advertisement can be displayed at the timing based on the frequency at which the chat data is displayed in the chat display area 42b, for example, at the timing when it is determined that the frequency of updating the chat data is low. As a result, the advertisement can be displayed at a timing that can be recognized by the user for a longer period of time, so that the advertisement can be delivered based on highly effective information.

In the game display system according to the present embodiment, the advertisement setting unit 38 generates advertisement setting data for displaying the advertisement in the same display method as the chat data. As a result, the user can intuitively recognize the advertisement as if watching a chat.

[Third Embodiment]
Next, the third embodiment will be described. In this embodiment, a game display system having substantially the same configuration as that of the first embodiment is used. In the following, the configuration of each part will be described using the same names and codes as those of the game display system according to the first embodiment, and the description may be omitted or simplified when the configuration is the same as that of the first embodiment. be.

In the present embodiment, when the target image data of the advertisement requester is included in the selected video data, the advertisement setting unit 38 of the server 30 displays the video based on the selected video data on the display unit 42 of the terminal device 40. , Set so that the advertisement of the requester corresponding to the target image is displayed in at least a part of the area where the target image is displayed. In this case, the advertisement setting unit 38 can display the advertisement by replacing the target image with the entire area in which the target image is displayed. Specifically, the advertisement setting unit 38 detects a display mode such as a position, size, and range of the target image displayed on the video in the display unit 42, and displays an advertisement corresponding to the display mode of the target image. To be displayed on top of each other. It should be noted that a plurality of types of advertisement candidate data having different display modes (for example, sizes) are stored in the storage unit 39 in advance, and a plurality of types of advertisement data stored in the storage unit 39 based on the size of the target image. Candidate data to be displayed by the advertisement setting unit 38 may be selected from the advertisements.

FIG. 12 is a diagram showing an example of advertisement setting data stored in the storage unit 39 of the game display system according to the third embodiment. The advertisement setting data 370 includes requester data 71, target image data 72, and display mode data 373. The requester data 71 and the target image data 72 are the same as those in the above embodiment. The display mode data 373 is data indicating the display mode of the advertisement, and a plurality of types can be set for each advertisement requester according to the display mode of the target image. The advertisement setting unit 38 displays the target image data included in the selected video data in the display unit 42 of the terminal device 40 from the display mode data 373 according to the display mode (position, size, range, etc. in the display unit 42). By selecting the candidate data to be displayed, the display mode of the advertisement can be set.

In the present embodiment, the storage unit 39 stores a process of acquiring video data of a game, a process of acquiring score data indicating a game situation, a process of associating the video data and the score data, and storing the data. The process of determining whether or not the target image data, which is the data of the target image indicating the advertisement requester, is included in the video data to be generated, and when the target image data is included in the video data, the video based on the video data is external. A process of generating advertisement setting data for displaying an advertisement of an advertisement requester corresponding to the target image in at least a part of an area in which the target image is displayed when the target image is displayed on the display unit 42, and video data and score data. And stores an advertisement display program that causes a computer to execute a process of transmitting advertisement setting data to the outside.

FIG. 13 is a diagram showing an example of display contents on the display unit 42 of the terminal device 40 according to the third embodiment. As shown in FIG. 13, the output control unit 56 can display the advertisements Ca and Cb in the entire area where the target images Pa and Pb are located in place of the target images Pa and Pb. The output control unit 56 may display the advertisements Ca and Cb so that a part of the target images Pa and Pb protrudes from the target images Pa and Pb. The output control unit 56 may display an advertisement in at least a part of the area where the target images Pa and Pb are located.

FIG. 14 is a flowchart showing an example of the advertisement display method according to the third embodiment. As shown in FIG. 14, in the server 30, the video data acquisition unit 31 acquires the video data input from the camera 10 and stores it in the storage unit 39 (step S310). Further, the score data acquisition unit 32 acquires the score data input from the score input unit 20 and stores it in the storage unit 39 (step S320). Further, the chat data processing unit 33 acquires or generates chat data and stores it in the storage unit 39 (step S330). After that, the tag information setting unit 34 sets the tag range as the tag information. When the video data and the score data are acquired, the tag information setting unit 34 sets the tag range as the tag information.

The image determination unit 37 determines whether or not the video data includes the target image data (step S340). In step S340, when the image determination unit 37 determines that the target image data is included in the video data (Yes in step S340), the advertisement setting unit 38 determines the target image data based on the display mode of the target image data. Generate advertisement setting data for displaying the advertisement of the corresponding advertisement requester on the display unit (step S350). In step S350, the advertisement setting unit 38 generates the advertisement setting data so that the advertisement of the advertisement requester corresponding to the target image is displayed in at least a part of the area where the target image is displayed, for example. On the other hand, when the image determination unit 37 determines that the target image data is not included in the video data (No in step S340), the advertisement setting unit 38 skips the process of step S350. The server-side communication unit 35 transmits video data, score data, and chat data, and when advertisement setting data is generated, transmits the advertisement setting data (step S360).

The terminal device 40 side receives various data transmitted from the server 30. The output control unit 56 displays the video based on the video data and the chat based on the chat data on the display unit 42 (step S370). The output control unit 56 determines whether or not there is an advertisement display setting based on the advertisement setting data (step S380). When it is determined that the advertisement display is set (Yes in step S380), the output control unit 56 displays the advertisement on at least a part of the target image based on the setting of the advertisement setting data (step S390). On the other hand, if it is determined that there is no advertisement display setting (No in step S380), the process of step S390 is skipped.

As described above, the match display system according to the third embodiment includes a video data acquisition unit 31 that acquires video data of a shot of the game, a score data processing unit that acquires score data indicating the status of the game, and video data. And the storage unit 39 that stores the score data in association with each other, and the image determination unit 37 that determines whether or not the stored video data includes the target image data that is the data of the target image indicating the advertisement requester. When the target image data is included in the video data, when the video based on the video data is displayed on the external display unit 42, the advertisement requester corresponding to the target image covers at least a part of the area where the target image is displayed. A server having an advertisement setting unit 38 for generating advertisement setting data for displaying an advertisement, a server-side communication unit 35 capable of transmitting video data, score data, and advertisement setting data to the outside, a display unit 42, and server-side communication. When the communication unit 43 that transmits / receives information to / from the unit 35 and the video based on the video data received by the communication unit 43 are displayed on the display unit 42 and the advertisement setting data is received by the communication unit 43, an advertisement is provided. It includes a terminal device 40 having an output control unit 56 that displays an advertisement on the display unit 42 based on the setting data.

According to the present embodiment, by displaying the advertisement of the advertisement requester corresponding to the target image by using the area of the target image included in the video, the advertisement can be delivered based on highly effective information. It will be possible. Further, since it is possible to suppress the display of the advertisement in other areas of the display unit 42, it is possible to display the advertisement while suppressing the hindrance of the user's viewing when displaying the video.

In the game display system according to the present embodiment, the advertisement setting unit 38 generates advertisement setting data for displaying an advertisement by replacing the target image with the entire area in which the target image is displayed. As a result, the entire area of the target image can be used, so that the content of the advertisement can be further enhanced.

In the game display system according to the present embodiment, the storage unit 39 stores a plurality of candidate data for the advertisement, and the advertisement setting unit 38 stores the plurality of candidate data based on the display mode of the target image displayed on the display unit 42. Select the candidate data to be displayed on the display unit 42 from the list. As a result, it is possible to display the optimum advertisement according to the display mode of the target image.

[Fourth Embodiment]
Next, the fourth embodiment will be described. In this embodiment, a game display system having substantially the same configuration as that of the first embodiment is used. In the following, the configuration of each part will be described using the same names and codes as those of the game display system according to the first embodiment, and the description may be omitted or simplified when the configuration is the same as that of the first embodiment. be.

In the present embodiment, when the target image data of the advertisement requester is included in the selected video data, the advertisement setting unit 38 of the server 30 displays the video based on the selected video data on the display unit 42 of the terminal device 40. , The voice indicating the advertisement content of the advertisement requester corresponding to the target image is set to be output from the voice output unit 46 of the terminal device 40. In this case, the advertisement setting unit 38 can cause the advertisement setting unit 38 to output audio in order for each advertisement requester when a plurality of target images of different advertisement requesters are displayed on the display unit 42. For example, the advertisement setting unit 38 outputs the sound corresponding to the target image displayed at a position close to a predetermined reference position (for example, the upper side and the left side end of the display unit 42) on the display unit 42 in order. Alternatively, the audio may be output in an order based on a preset priority. In addition, the advertisement setting unit 38 can change the display mode of the target image in response to the output of the sound. For example, the advertisement setting unit 38 can change the display mode of the target image during at least a part of the period in which the sound is output.

FIG. 15 is a diagram showing an example of advertisement setting data stored in the storage unit 39 of the game display system according to the fourth embodiment. The advertisement setting data 470 includes the requester data 71, the target image data 72, and the output content data 473. The requester data 71 and the target image data 72 are the same as those in the above embodiment. The output content data 473 is data indicating the content of the audio output of the advertisement, and can be set for each advertisement requester. A plurality of output content data 473 may be set for each advertisement requester. Further, when the target images are displayed on the display unit 42 at the same time, the priority order indicating the order of outputting the sound indicating the advertisement content may be stored for each advertisement requester.

In the present embodiment, the storage unit 39 stores a process of acquiring video data of a game, a process of acquiring score data related to the situation of the game, a process of associating the video data with the score data, and storing the data. The process of determining whether or not the target image data, which is the data of the target image indicating the advertisement requester, is included in the video data to be generated, and when the target image data is included in the video data, the video based on the video data is a terminal. Advertisement setting data that, when displayed on the display unit 42 of the device 40, outputs the voice indicating the advertisement content of the advertisement requester corresponding to the target image from the voice output unit 46 of the terminal device 40 in correspondence with the display of the target image. Stores an advertisement display program that causes a computer to execute a process of generating the data and a process of transmitting video data, score data, and advertisement setting data to the outside.

FIG. 16 is a diagram showing an example of display contents in the display unit 42 of the terminal device 40 according to the fourth embodiment. As shown in FIG. 16, the output control unit 56 can output a sound indicating the advertisement content from the sound output unit 46 in correspondence with the display of the target images Pa and Pb. For example, the output control unit 56 can output a sound indicating the advertisement content in synchronization with the display of the target images Pa and Pb. In this case, when a plurality of target images of different advertisement requesters are displayed on the display unit 42, the output control unit 56 causes each advertisement requester to output audio in order. Further, the output control unit 56 may change the display mode of the target image in response to the output of the voice. FIG. 16 shows, as an example, a state in which the display mode is changed so that the frame of the target image Pa becomes thicker. The type of display mode is not limited to this. The display mode of the target image does not have to be changed.

FIG. 17 is a flowchart showing an example of the advertisement display method according to the fourth embodiment. As shown in FIG. 17, in the server 30, the video data acquisition unit 31 acquires the video data input from the camera 10 and stores it in the storage unit 39 (step S410). Further, the score data acquisition unit 32 acquires the score data input from the score input unit 20 and stores it in the storage unit 39 (step S420). Further, the chat data processing unit 33 acquires or generates chat data and stores it in the storage unit 39 (step S430). After that, the tag information setting unit 34 sets the tag range as the tag information. When the video data and the score data are acquired, the tag information setting unit 34 sets the tag range as the tag information.

The image determination unit 37 determines whether or not the video data includes the target image data (step S440). In step S440, when the image determination unit 37 determines that the target image data is included in the video data (Yes in step S440), the advertisement setting unit 38 is a voice indicating the advertisement content of the advertisement requester corresponding to the target image. Is generated from the audio output unit 46 of the terminal device 40 in correspondence with the display of the target image (step S450). On the other hand, when the image determination unit 37 determines that the target image data is not included in the video data (No in step S440), the advertisement setting unit 38 skips the process of step S450. The server-side communication unit 35 transmits video data, score data, and chat data, and when advertisement setting data is generated, transmits the advertisement setting data (step S460).

The terminal device 40 side receives various data transmitted from the server 30. The output control unit 56 displays the video based on the video data and the chat based on the chat data on the display unit 42 (step S470). The output control unit 56 determines whether or not there is an advertisement display setting based on the advertisement setting data (step S480). When it is determined that there is an advertisement display setting (Yes in step S480), the output control unit 56 outputs a sound indicating the advertisement content in correspondence with the display of the target image based on the setting of the advertisement setting data (Yes). Step S490). On the other hand, when it is determined that there is no advertisement display setting (No in step S480), the process of step S490 is skipped.

As described above, the match display system according to the fourth embodiment includes a video data acquisition unit 31 for acquiring video data of a game, a score data acquisition unit 32 for acquiring score data related to the game situation, and video data. The storage unit 39 that stores the score data in association with each other, and the image determination unit 37 that determines whether or not the stored video data includes the target image data that is the data of the target image indicating the advertisement requester. When the target image data is included in the video data, when the video based on the video data is displayed on the display unit 42 of the terminal device 40, the sound indicating the advertisement content of the advertisement requester corresponding to the target image is input to the target image. An advertisement setting unit 38 that generates advertisement setting data to be output from the audio output unit 46 of the terminal device 40 corresponding to the display, and a server-side communication unit 35 that can transmit video data, score data, and advertisement setting data to the outside. A communication unit 43 for transmitting and receiving information between the server 30, the display unit 42 and the audio output unit 46, and the server-side communication unit 35, and a video based on video data received by the communication unit 43 are displayed on the display unit 42. When the display is displayed and the advertisement setting data is received by the communication unit 43, the terminal device 40 is provided with an output control unit 56 that outputs a voice indicating the advertisement content from the voice output unit 46 based on the advertisement setting data.

According to the present embodiment, since the voice indicating the advertisement content of the advertisement requester corresponding to the target image is output from the voice output unit 46 of the terminal device 40 in correspondence with the display of the target image, the user is voiced. Advertisements can be delivered based on highly effective information. In addition, it is possible to prevent the user who views the video from hindering the user's viewing without displaying the advertisement in the video.

In the game display system according to the present embodiment, when a plurality of target images of different advertisement requesters are displayed on the display unit 42, the advertisement setting unit 38 outputs audio in order for each advertisement requester. As a result, the sounds of the advertisements corresponding to the plurality of target images are not output at the same time, but are output in order, so that the advertisements can be delivered in a manner that is easy for the user to hear.

In the game display system according to the present embodiment, the advertisement setting unit 38 changes the display mode of the target image in response to the output of the sound. As a result, it is possible to show the user in an easy-to-understand manner which target image the audio content corresponds to.

[Fifth Embodiment]
Next, a fifth embodiment will be described. FIG. 18 is a diagram showing an example of the game display system 500 according to the present embodiment. As shown in FIG. 18, the game display system 500 includes a camera 10, a score input unit 20, a server 530, and terminal devices 40 and 40A. The configurations of the camera 10, the score input unit 20, the terminal device 40, and 40A are the same as those in the first embodiment.

Similar to the first embodiment, the server 530 includes a video data acquisition unit 31, a score data acquisition unit (match status data acquisition unit) 32, a chat data processing unit 33, a tag information setting unit 34, and a server-side communication unit. It has 35, a video data selection unit 36, an image determination unit 37, an advertisement setting unit 38, and a storage unit 39. In the present embodiment, the server 530 further includes a switching detection unit 531.

The switching detection unit 531 detects the switching of the game scene. The switching detection unit 531 can detect the switching of scenes based on the score data acquired by the score data acquisition unit 32, for example. For example, the change detection unit 531 detects a change in a scene such as a scene in which one batter hits or a run is switched to the next batter's hit, an offense / defense change scene, or a game end scene, based on the score data. Can be done. Further, the switching detection unit 531 switches the game scene such as the above-mentioned batter switching scene, offensive / defensive change scene, and game end scene based on the chat data acquired or generated by the chat data processing unit 33. It may be detected.

When the target image data of the advertisement requester is included in the selected video data, the advertisement setting unit 38 determines the timing of switching the scene of the match when the video based on the selected video data is displayed on the display unit 42 of the terminal device 40. In, it is set to display the advertisement of the advertisement requester corresponding to the target image or switch the display of the advertisement. In this case, the advertisement setting unit 38 displays the advertisement of the advertisement requester corresponding to the target image, for example, when the video is displayed on the external display unit 42. After that, the display of the advertisement can be emphasized at the timing of switching the scene of the game. The advertisement setting unit 38 may not display the advertisement until the scene of the match is changed, and may start displaying the advertisement at the timing of the change of the scene.

The storage unit 39 has a process of acquiring video data of a game, a process of acquiring score data related to the situation of the game, a process of associating the video data with the score data, and storing the stored video data. , The process of determining whether or not the target image data, which is the data of the target image indicating the advertisement requester, is included, the process of detecting the change of the scene of the match, and when the target image data is included in the video data, the video When the image based on the data is displayed on the external display unit 42, the advertisement setting data for displaying the advertisement of the advertisement requester corresponding to the target image or switching the display of the advertisement at the timing of switching the scene of the game. Stores an advertisement display program that causes a computer to execute a process of generating the data and a process of transmitting video data, score data, and advertisement setting data to the outside.

FIG. 19 is a flowchart showing an example of the advertisement display method according to the fifth embodiment. As shown in FIG. 19, in the server 530, the video data acquisition unit 31 acquires the video data input from the camera 10 and stores it in the storage unit 39 (step S510). Further, the score data acquisition unit 32 acquires the score data input from the score input unit 20 and stores it in the storage unit 39 (step S520). Further, the chat data processing unit 33 acquires or generates chat data and stores it in the storage unit 39 (step S530). After that, the tag information setting unit 34 sets the tag range as the tag information. When the video data and the score data are acquired, the tag information setting unit 34 sets the tag range as the tag information.

The image determination unit 37 determines whether or not the video data includes the target image data (step S540). When the image determination unit 37 determines in step S540 that the target image data is included in the video data (Yes in step S540), the switching detection unit 531 detects the switching of the game scene in the video (step S550). .. The advertisement setting unit 38 generates advertisement setting data for displaying the advertisement of the advertisement requester corresponding to the target image or switching the display of the advertisement at the timing of switching the scene of the game (step S560). On the other hand, when the image determination unit 37 determines that the target image data is not included in the video data (No in step S540), the advertisement setting unit 38 skips the processes of steps S550 and S560. The server-side communication unit 35 transmits video data, score data, and chat data, and when advertisement setting data is generated, transmits the advertisement setting data (step S570).

The terminal device 40 side receives various data transmitted from the server 530. The output control unit 56 displays the video based on the video data and the chat based on the chat data on the display unit 42 (step S580). The output control unit 56 determines whether or not there is an advertisement display setting based on the advertisement setting data (step S590). When it is determined that there is an advertisement display setting (Yes in step S590), the output control unit 56 of the advertisement requester corresponding to the target image at the timing of switching the game scene based on the setting of the advertisement setting data. The display of the advertisement or the display of the advertisement is switched (step S600). On the other hand, if it is determined that there is no advertisement display setting (No in step S590), the process of step S600 is skipped.

As described above, the game display system 500 according to the fifth embodiment includes a video data acquisition unit 31 that acquires video data of a game, a score data acquisition unit 32 that acquires score data related to the game situation, and a video. A storage unit 39 that stores data and score data in association with each other, and an image determination unit 37 that determines whether or not the stored video data includes target image data that is data of a target image indicating an advertisement requester. When the switching detection unit 531 that detects the switching of the game scene and the target image data are included in the video data, the video based on the video data is displayed on the external display unit 42, the game scene is switched. At the timing of, the advertisement setting unit 38 that generates the advertisement setting data for displaying the advertisement of the advertisement requester corresponding to the target image or switching the display of the advertisement, and the video data, the score data, and the advertisement setting data are transmitted to the outside. A server 530 having a possible server-side communication unit 35, a communication unit 43 for transmitting and receiving information between the display unit 42 and the server-side communication unit 35, and an image based on video data received by the communication unit 43. It is provided with a terminal device 40 having an output control unit 56 for displaying on the display unit 42 and displaying the advertisement on the display unit 42 based on the advertisement setting data when the advertisement setting data is received by the communication unit 43.

According to the present embodiment, since the advertisement is displayed or the display is switched when the scene of the game is switched, the advertisement can be effectively delivered to the user at the timing when the concentration of the user is temporarily relaxed. This makes it possible to deliver advertisements based on highly effective information.

The match display system 500 according to the present embodiment further includes a score data acquisition unit 32 that acquires score data indicating the status of the match, and the scene change detection unit detects the change of the match scene based on the score data. As a result, it is possible to detect the change of the scene of the game with high accuracy.

In the game display system 500 according to the present embodiment, the advertisement setting unit 38 displays the advertisement of the advertisement requester corresponding to the target image when the video based on the video data is displayed on the external display unit 42. , Generates advertisement setting data that emphasizes the display of advertisements at the timing of switching game scenes. As a result, the advertisement can be emphasized and delivered to the user at the timing when the concentration of the user is temporarily eased.

[Sixth Embodiment]
Next, the sixth embodiment will be described. FIG. 20 is a diagram showing an example of the game display system 600 according to the present embodiment. As shown in FIG. 20, the game display system 600 includes a camera 10, a score input unit 20, a server 30, and terminal devices 640 and 640A. The configuration of the camera 10, the score input unit 20, and the server 30 is the same as in the first embodiment.

In the present embodiment, the advertisement setting unit 38 of the server 30 displays the image based on the selected image data on the display unit 42 of the terminal device 40 when the target image data of the advertisement requester is included in the selected image data. The display unit 42 is set to display the advertisement of the advertisement requester corresponding to the target image, and the terminal device 40 is set to output the olfactory information related to the content of the advertisement. In this case, the advertisement setting unit 38 can synchronize the display of the advertisement and the output of the olfactory information. Further, the advertisement setting unit 38 may output at least one of tactile information, auditory information, and visual information in synchronization with the olfactory information. Examples of the olfactory information include scents and the like. For example, when an advertisement for curry is displayed, the appeal to the user is improved by outputting the scent of curry. Further, examples of tactile information include vibration, heat, and the like. Auditory information includes sounds related to the content of the advertisement, such as the sound of boiling curry. Examples of the visual information include a display such as changing the color of the display on the display unit 42 to the color of curry or flushing. By combining the olfactory information with the tactile information, the auditory information, and the visual information, the appealing power to the user is enhanced.

The storage unit 39 has a process of acquiring video data of a game, a process of acquiring score data related to the situation of the game, a process of associating the video data with the score data, and storing the stored video data. , The process of determining whether or not the target image data, which is the data of the target image indicating the advertisement requester, is included, and when the target image data is included in the video data, the video based on the video data is displayed on the external display unit 42. A process of generating advertisement setting data for displaying the advertisement of the advertisement requester corresponding to the target image on the display unit 42 and outputting olfactory information related to the content of the advertisement from the terminal device 40 when displayed. Stores an advertisement display program that causes a computer to execute a process of transmitting video data, score data, and advertisement setting data to the outside.

The terminal device 640 includes an input unit 41, a display unit 42, a communication unit 43, a storage unit 44, a control unit 45, a voice output unit 46, an olfactory information output unit 47, and a tactile information output unit 48. And have. The configurations of the input unit 41, the display unit 42, the communication unit 43, the storage unit 44, the control unit 45, and the audio output unit 46 are the same as those in the first embodiment. The display unit 42 can be used as a visual information output unit. Further, the audio output unit 46 can be used as an auditory information output unit.

The olfactory information output unit 47 has, for example, a capsule containing a scent and a stimulus giving mechanism for releasing the scent from the capsule by giving a stimulus such as ultrasonic vibration or heat to the capsule. The olfactory information output unit 47 may have a plurality of capsules containing different scents.

Examples of the tactile information output unit 48 include a vibration generating mechanism that vibrates the housing of the terminal device 640, a heating mechanism that heats the housing of the terminal device 640, and the like.

The output control unit 56 controls the display content displayed on the display unit 42 and controls the output content output from the audio output unit 46, as in the first embodiment. Further, the output control unit 56 controls the output content output from the olfactory information output unit 47 by, for example, applying a stimulus to the capsule by a stimulus applying mechanism. Further, the output control unit 56 controls the output content output from the tactile information output unit 48 by controlling the operation of the vibration generation mechanism or the heating mechanism.

FIG. 21 is a flowchart showing an example of the advertisement display method according to the sixth embodiment. As shown in FIG. 21, in the server 30, the video data acquisition unit 31 acquires the video data input from the camera 10 and stores it in the storage unit 39 (step S610). Further, the score data acquisition unit 32 acquires the score data input from the score input unit 20 and stores it in the storage unit 39 (step S620). Further, the chat data processing unit 33 acquires or generates chat data and stores it in the storage unit 39 (step S630). After that, the tag information setting unit 34 sets the tag range as the tag information. When the video data and the score data are acquired, the tag information setting unit 34 sets the tag range as the tag information.

The image determination unit 37 determines whether or not the video data includes the target image data (step S640). In step S640, when the image determination unit 37 determines that the target image data is included in the video data (Yes in step S640), the advertisement setting unit 38 displays the advertisement of the advertisement requester corresponding to the target image in the display unit 42. Generates advertisement setting data to be displayed on the terminal device 40 and to output olfactory information related to the content of the advertisement from the terminal device 40 (step S650). On the other hand, when the image determination unit 37 determines that the target image data is not included in the video data (No in step S640), the advertisement setting unit 38 skips the process of step S650. The server-side communication unit 35 transmits video data, score data, and chat data, and when advertisement setting data is generated, transmits the advertisement setting data (step S660).

The terminal device 40 side receives various data transmitted from the server 30. The output control unit 56 displays the video based on the video data and the chat based on the chat data on the display unit 42 (step S670). The output control unit 56 determines whether or not there is an advertisement display setting based on the advertisement setting data (step S680). When it is determined that there is an advertisement display setting (Yes in step S680), the output control unit 56 displays the advertisement based on the setting of the advertisement setting data and outputs the olfactory information related to the advertisement content (step). S690). On the other hand, if it is determined that there is no advertisement display setting (No in step S680), the process of step S690 is skipped.

As described above, the game display system 600 according to the sixth embodiment includes a video data acquisition unit 31 for acquiring video data of a game, a score data acquisition unit 32 for acquiring score data related to the game situation, and a video. A storage unit 39 that stores data and score data in association with each other, and an image determination unit 37 that determines whether or not the stored video data includes target image data that is data of a target image indicating an advertisement requester. When the target image data is included in the video data, when the video based on the video data is displayed on the external display unit 42, the advertisement of the advertisement requester corresponding to the target image is displayed on the display unit 42, and , An advertisement setting unit 38 that generates advertisement setting data that outputs olfactory information related to the content of the advertisement from the terminal device 40, and a server-side communication unit 35 that can transmit video data, score data, and advertisement setting data to the outside. The server, the display unit 42, the olfactory information output unit 47 capable of outputting olfactory information, the communication unit 43 for transmitting and receiving information between the server-side communication unit 35, and the video data received by the communication unit 43. When the video based on the image is displayed on the display unit 42 and the advertisement setting data is received by the communication unit 43, the advertisement is displayed on the display unit 42 based on the advertisement setting data, and the olfactory information related to the content of the advertisement is displayed. It includes a terminal device 40 having an output control unit 56 that outputs data from the terminal device 40.

According to the present embodiment, since the olfactory information related to the displayed advertisement is output, the advertisement can be delivered with higher appeal to the user. This makes it possible to deliver advertisements based on highly effective information.

In the game display system 600 according to the present embodiment, the advertisement setting unit 38 generates advertisement setting data for synchronizing the display of the advertisement and the output of the olfactory information. As a result, the display of the advertisement and the output of the olfactory information can be provided to the user at the same time, so that the appealing power to the user can be enhanced.

In the game display system 600 according to the present embodiment, the advertisement setting unit 38 generates advertisement setting data for outputting at least one of tactile information, auditory information, and visual information in synchronization with the olfactory information. As a result, at least one of tactile information, auditory information, and visual information can be provided to the user in addition to the olfactory information, so that the appealing power to the user can be further enhanced.

[7th Embodiment]
Next, a seventh embodiment will be described. FIG. 22 is a diagram showing an example of the game display system 700 according to the present embodiment. As shown in FIG. 18, the game display system 700 includes a camera 10, a score input unit 20, a server 530, and terminal devices 40 and 40A. The configurations of the camera 10, the score input unit 20, the terminal device 40, and 40A are the same as those in the first embodiment.

Similar to the first embodiment, the server 730 includes a video data acquisition unit 31, a score data acquisition unit (match status data acquisition unit) 32, a chat data processing unit 33, a tag information setting unit 34, and a server-side communication unit. It has 35, a video data selection unit 36, an image determination unit 37, an advertisement setting unit 38, and a storage unit 39. In the present embodiment, the server 730 further includes a relevance determination unit 731.

The relevance determination unit 731 determines whether or not there is a relationship between the advertisement target on which the target image is placed and the advertisement requester. Advertisements include players or teams participating in the match, match venues, equipment used in the match, and the like. The relevance determination unit 731 can determine the presence or absence of relevance based on the relevance data (described later) stored in the storage unit 39. Regarding the relevance, for example, the relationship between the player or team participating in the match and the sponsor contract, the relationship where the advertiser is the owner of the match venue, and the equipment used by the advertiser for the match. Includes various relationships, such as relationships with manufacturers.

When the target image data of the advertisement requester is included in the selected video data and there is a relationship between the advertisement target and the advertisement requester, the advertisement setting unit 38 displays the video based on the selected video data on the terminal device 40. When the advertisement is displayed on the display unit 42, an advertisement having a content indicating the relationship between the advertisement requester corresponding to the target image and the advertisement target is set to be displayed on the display unit 42. Examples of advertisements that show relevance include, for example, the background to the establishment of relevance and an introduction to history. Further, in the advertisement setting unit 38, when the target image data is included in the video data and there is no relationship between the advertisement target and the advertisement requester, the video based on the video data is displayed on the external display unit 42. At that time, the display unit 42 displays the normal advertisement of the advertisement requester corresponding to the target image.

FIG. 23 is a diagram showing an example of advertisement setting data stored in the storage unit 39 of the game display system 700 according to the seventh embodiment. The advertisement setting data 770 includes requester data 71, target image data 72, relevance data 773, and display content data 774. The requester data 71 and the target image data 72 are the same as those in the above embodiment. The relevance data 773 is data showing the relationship between the advertisement target on which the target image is arranged and the advertisement requester. In the advertisement setting data 770, for example, for "Requester 1", the target image "○ × *" is arranged on the clothes of "Person 1" such as a player of the match, and "Person 1" and "Request". It is set to show that there is a relationship with "person 1" and to display "related display 1" indicating the relationship between the "person 1" and "requester 1" when displaying an advertisement. Has been done. Further, for example, regarding "Requester 2", it is shown that there is no relationship between the target image "△△ company" and the advertisement target, and when displaying the advertisement, it is a normal advertisement display "normal". Display 2 ”is set to be displayed. Further, for example, regarding "requester n", when displaying an advertisement by showing that there is a relationship between the target image "logo data n, character data n" and the advertisement target "venue n". Is set to display a "relationship display n" indicating the relationship between the "venue n" and the "requester n".

The storage unit 39 has a process of acquiring video data of a game, a process of acquiring score data related to the situation of the game, a process of associating the video data with the score data, and storing the stored video data. , The process of determining whether or not the target image data, which is the data of the target image indicating the advertisement requester, is included, and the presence or absence of the relationship between the advertisement target in which the target image is placed and the advertisement requester are determined. When the processing and the target image data are included in the video data and there is a relationship between the advertisement target and the advertisement requester, the target is displayed when the video based on the video data is displayed on the external display unit 42. A process of generating advertisement setting data for displaying an advertisement having a content indicating the relationship between the advertisement requester corresponding to the image and the advertisement target on the display unit 42, and a process of transmitting video data, score data, and advertisement setting data to the outside. Memorize the advertisement display program that causes the computer to execute and.

FIG. 24 is a flowchart showing an example of the advertisement display method according to the seventh embodiment. As shown in FIG. 24, in the server 730, the video data acquisition unit 31 acquires the video data input from the camera 10 and stores it in the storage unit 39 (step S710). Further, the score data acquisition unit 32 acquires the score data input from the score input unit 20 and stores it in the storage unit 39 (step S720). Further, the chat data processing unit 33 acquires or generates chat data and stores it in the storage unit 39 (step S730). After that, the tag information setting unit 34 sets the tag range as the tag information. When the video data and the score data are acquired, the tag information setting unit 34 sets the tag range as the tag information.

The image determination unit 37 determines whether or not the video data includes the target image data (step S740). In step S540, when the image determination unit 37 determines that the target image data is included in the video data (Yes in step S740), the relevance determination unit 731 determines that the advertisement target and the advertisement requester in which the target image is arranged. It is determined whether or not there is a relationship between the two (step S750). When it is determined that there is a relevance (Yes in step S750), the advertisement setting unit 38 generates advertisement setting data for displaying an advertisement having a content indicating the relevance between the advertisement requester and the advertisement target on the display unit 42. (Step S760). Further, when it is determined that there is no relevance (No in step S750), advertisement setting data for displaying an advertisement having normal contents on the display unit 42 is generated (step S770). On the other hand, when the image determination unit 37 determines that the target image data is not included in the video data (No in step S740), the advertisement setting unit 38 skips the processes from step S750 to step S770. The server-side communication unit 35 transmits video data, score data, and chat data, and when advertisement setting data is generated, transmits the advertisement setting data (step S780).

The terminal device 40 side receives various data transmitted from the server 530. The output control unit 56 displays the video based on the video data and the chat based on the chat data on the display unit 42 (step S790). The output control unit 56 determines whether or not there is an advertisement display setting based on the advertisement setting data (step S800). When it is determined that there is an advertisement display setting (Yes in step S590), the output control unit 56 determines that there is a relationship between the advertisement target and the advertisement requester based on the setting of the advertisement setting data, or an advertisement or a normal advertisement. Display is performed (step S810). On the other hand, if it is determined that there is no advertisement display setting (No in step S800), the process of step S810 is skipped.

As described above, the game display system 700 according to the seventh embodiment includes a video data acquisition unit 31 that acquires video data of a game, a score data acquisition unit 32 that acquires score data related to the game situation, and a video. A storage unit 39 that stores data and score data in association with each other, and an image determination unit 37 that determines whether or not the stored video data includes target image data that is data of a target image indicating an advertisement requester. And the relevance determination unit that determines whether or not there is a relationship between the advertisement target on which the target image is placed and the advertisement requester, and the advertisement target and the advertisement requester that the target image data is included in the video data. When there is a relationship between the two, when the video based on the video data is displayed on the external display unit 42, the display unit displays an advertisement with the content indicating the relevance between the advertisement requester corresponding to the target image and the advertisement target. A server having an advertisement setting unit 38 for generating advertisement setting data to be displayed on 42, a server-side communication unit 35 capable of transmitting video data, score data, and advertisement setting data to the outside, a display unit 42, and server-side communication. When the communication unit 43 that transmits / receives information to / from the unit 35 and the video based on the video data received by the communication unit 43 are displayed on the display unit 42 and the advertisement setting data is received by the communication unit 43, an advertisement is provided. It includes a terminal device 40 having an output control unit 56 that displays an advertisement on the display unit 42 based on the setting data.

According to the present embodiment, by displaying an advertisement showing the content of the relationship between the advertisement target and the advertisement requester, the relationship between the player, the team and the advertisement requester supported by the user can be used as trivia information or the like. Can be provided to users. This makes it possible to deliver advertisements based on highly effective information.

In the game display system 700 according to the present embodiment, when the target image data is included in the video data and there is no relationship between the advertisement target and the advertisement requester, the advertisement setting unit 38 is a video based on the video data. Is displayed on the external display unit 42, the advertisement setting data for displaying the advertisement of the advertisement requester corresponding to the target image on the display unit 42 is generated. As a result, even when there is no relationship between the advertisement target and the advertisement requester, it is possible to deliver the advertisement based on highly effective information.

In the game display system 700 according to the present embodiment, the storage unit 39 stores the relevance data indicating whether or not there is a relationship between the advertisement target and the advertisement requester, and the relevance determination unit 731 is based on the relevance data. Determine if it is relevant. As a result, the presence or absence of relevance can be determined with high accuracy.

The technical scope of the present invention is not limited to the above-described embodiment, and modifications can be made as appropriate without departing from the spirit of the present invention. For example, the game display system according to the first embodiment and the third to seventh embodiments may be configured not to chat.

M1,42a ... video display area, S1 ... score display area, ID66 ... input, ID67 ... input person, Ba, Bb ... output, Ca, Cb ... advertisement, n ... logo data, Pa, Pb ... target image, 10 ... camera , 20 ... Score input unit, 30,530,730 ... Server, 31 ... Video data acquisition unit, 32 ... Score data acquisition unit, 33 ... Chat data processing unit, 34 ... Tag information setting unit, 35 ... Server side communication unit, 36 ... Video data selection unit, 37 ... Image judgment unit, 38 ... Advertisement setting unit, 39, 44 ... Storage unit, 40, 40A, 640, 640A ... Terminal device, 41 ... Input unit, 42 ... Display unit, 42b ... Chat Display area, 42 g ... Group display area, 43 ... Communication unit, 45 ... Control unit, 46 ... Voice output unit, 47 ... Smell information output unit, 48 ... Tactile information output unit, 54 ... Data acquisition control unit, 55 ... Memory control Unit, 56 ... Output control unit, 61 ... Video data, 63, 63a, 63b, 63c ... Tag information, 64 ... Score data, 68 ... Input content, 70, 370, 470, 770 ... Advertisement setting data, 71 ... Requester Data, 72 ... Target image data, 73 ... Advertisement content data, 74,373 ... Display mode data, 88,88a, 88b ... Server message, 89 ... Other message, 90 ... Self-message, 91 ... Advertisement chat, 007,008 ... Batter, 100, 500, 600, 700 ... Match display system, 473 ... Output content data, 331 ... Detection unit, 731 ... Relevance judgment unit, 773 ... Relevance data, 774 ... Display content data

Claims (6)

The video data acquisition unit that acquires the video data of the game,
A match status data acquisition unit that acquires match status data related to the match status,
A storage unit that stores the video data and the game status data in association with each other,
An image determination unit that determines whether or not the stored video data includes target image data that is data of a target image indicating an advertisement requester.
When the target image data is included in the video data, when the video based on the video data is displayed on the external display unit, a blowout originating from the target image is displayed on the display unit and the target is displayed. An advertisement setting unit that generates advertisement setting data for displaying the advertisement of the advertisement requester corresponding to the image inside the balloon, and an advertisement setting unit.
A server including a communication unit capable of transmitting the video data, the game status data, and the advertisement setting data to the outside. The advertisement setting unit is described in claim 1, wherein after the balloon and the advertisement are displayed for a predetermined time, the display of the balloon is erased and the advertisement is integrally displayed on the target image to generate the advertisement setting data. Server. The server according to claim 1 or 2, wherein the advertisement setting unit generates the advertisement setting data in which the advertisement is displayed on the display unit during the period when the target image is displayed. The video data acquisition unit that acquires the video data of the game,
A match status data acquisition unit that acquires match status data related to the match status,
A storage unit that stores the video data and the game status data in association with each other,
An image determination unit that determines whether or not the stored video data includes target image data that is data of a target image indicating an advertisement requester.
When the target image data is included in the video data, when the video based on the video data is displayed on the external display unit, a blowout originating from the target image is displayed on the display unit and the target is displayed. An advertisement setting unit that generates advertisement setting data for displaying the advertisement of the advertisement requester corresponding to the image inside the balloon, and an advertisement setting unit.
A server having a server-side communication unit capable of transmitting the video data, the game status data, and the advertisement setting data to the outside, and
Display and
A terminal-side communication unit that sends and receives information to and from the server-side communication unit,
When a video based on the video data received by the terminal-side communication unit is displayed on the display unit and the advertisement setting data is received by the terminal-side communication unit, the advertisement is displayed based on the advertisement setting data. A game display system including a terminal device having an output control unit to be displayed on the display unit. Acquiring video data of the game and
Acquiring match status data related to the match status and
To store the video data in association with the game status data,
Determining whether or not the stored video data includes the target image data, which is the data of the target image indicating the advertisement requester,
When the target image data is included in the video data, when the video based on the video data is displayed on the external display unit, a blowout originating from the target image is displayed on the display unit and the target is displayed. To generate advertisement setting data for displaying the advertisement of the advertisement requester corresponding to the image inside the balloon, and to generate the advertisement setting data.
An advertisement display method including transmitting the video data, the game status data, and the advertisement setting data to the outside. The process of acquiring the video data of the game and
The process of acquiring match status data related to the match status and
A process of associating and storing the video data and the game status data, and
The process of determining whether or not the stored video data includes the target image data, which is the data of the target image indicating the advertisement requester,
When the target image data is included in the video data, when the video based on the video data is displayed on the external display unit, a blowout originating from the target image is displayed on the display unit and the target is displayed. A process of generating advertisement setting data for displaying the advertisement of the advertisement requester corresponding to the image inside the balloon, and a process of generating the advertisement setting data.
An advertisement display program that causes a computer to execute a process of transmitting the video data, the game status data, and the advertisement setting data to the outside.

Images