JP2021140359A - Server, chat system, advertisement setting method, and advertisement setting program - Google Patents

Abstract

To provide a server which can distribute an advertisement on the basis of information with high effectiveness, and a chat system.SOLUTION: In a chat system 600, a server 530 includes: a video data acquisition unit which acquires video data obtained by imaging a game; a chat data processing unit which can acquire and generate chat data relating to the game; an excitement information acquisition unit which acquires excitement information in the game; a storage unit which stores the video data, the chat data, and the excitement information in association with time; an image determination unit which determines whether object image data indicating an advertisement requester is included in a period in which the excitement information reaches a threshold or more; an advertisement setting unit which generates advertisement setting data for displaying an advertisement of the advertisement requester corresponding to the object image on a display unit 42 when the object image data is included in the period and when a video and a chat are displayed on an external display unit; and a server-side communication unit which can transmit the video data, the chat data, and the advertisement setting data to the outside.SELECTED DRAWING: Figure 21

Description

The present invention relates to a server, a chat system, an advertisement setting method and an advertisement setting program.

When a game such as a sports competition is held, the game situation is grasped by, for example, using a social network service (SNS) and watching a video of the game on a mobile terminal or the like. When a match such as a sports competition is held, not only the athlete but also the supporters who support the athlete may act as a group. For example, a player or a support member may hold a meeting such as a dinner party after the match. In such a case, it is effective to send an advertisement about the restaurant, the conference room, etc. where the meeting is held. Patent Document 1 describes a method of transmitting an advertisement based on information of exchanges in a social network service.

Special Table 2015-509221

The above-mentioned Patent Document 1 distributes an advertisement based on information extracted from free exchanges between users, and it is not always possible to obtain information effective for advertisement distribution. Therefore, it is required to obtain more effective information in order to deliver advertisements.

The present invention has been made in view of the above, and an object of the present invention is to provide a server, a chat system, an advertisement setting method, and an advertisement setting program capable of delivering advertisements based on highly effective information. ..

The server according to the present invention includes a video data acquisition unit that acquires video data of a game, a chat data processing unit that can acquire and generate chat data related to the game, and a magnitude of excitement in the game. The excitement information acquisition unit that acquires the excitement information indicating the above, the storage unit that stores the video data, the chat data, and the excitement information in association with each other in time, and the excitement information among the stored video data is predetermined. An image determination unit that determines whether or not target image data, which is data of a target image indicating an advertisement requester, is included in a period that exceeds the threshold value, and if the target image data is included in the period, the video data. When the video based on the above and the chat based on the chat data are displayed on the external display unit, the advertisement setting that generates the advertisement setting data for displaying the advertisement of the advertisement requester corresponding to the target image on the display unit. A unit and a communication unit capable of transmitting the video data, the chat data, and the advertisement setting data to the outside are provided.

The chat system according to the present invention has a video data acquisition unit that acquires video data of a game, a chat data processing unit that can acquire and generate chat data related to the game, and a large excitement in the game. The excitement information acquisition unit that acquires the excitement information indicating the above, the storage unit that stores the video data, the chat data, and the excitement information in association with each other in time, and the excitement information among the stored video data are predetermined. An image determination unit that determines whether or not target image data, which is data of a target image indicating an advertisement requester, is included in a period that exceeds the threshold value of, and if the target image data is included in the period, the video. When a video based on data and a chat based on the chat data are displayed on an external display unit, an advertisement setting that generates advertisement setting data for displaying the advertisement of the advertisement requester corresponding to the target image on the display unit. A server having a unit, a server-side communication unit capable of transmitting the video data, the chat data, and the advertisement setting data to the outside, and a terminal side for transmitting and receiving information between the display unit and the server-side communication unit. When the communication unit, the video data received by the terminal-side communication unit, and the video and chat based on the chat data are displayed on the display unit, and the advertisement setting data is received by the terminal-side communication unit, the advertisement setting data is received. It includes a terminal device having a display control unit that displays the advertisement on the display unit based on the advertisement setting data.

The advertisement setting method according to the present invention is to acquire video data of a game, at least one of acquisition and generation of chat data related to the game, and information on the excitement indicating the magnitude of the excitement in the game. An advertisement request is made during a period in which the video data, the chat data, and the excitement information are associated with each other and stored, and the excitement information of the stored video data is equal to or higher than a predetermined threshold. Determining whether or not the target image data, which is the data of the target image indicating the person, is included, and when the target image data is included in the period, the video based on the video data and the chat based on the chat data When displayed on an external display unit, the advertisement setting data for displaying the advertisement of the advertisement requester corresponding to the target image on the display unit is generated, and the video data, the chat data, and the advertisement setting are generated. Includes sending data to the outside world.

The advertisement setting program according to the present invention performs a process of acquiring video data of a game, a process of acquiring and generating at least one of chat data related to the game, and excitement information indicating the magnitude of the excitement in the game. An advertisement request is made during a period in which the process of acquiring, the process of associating the video data, the chat data, and the excitement information with time and storing them, and the period of the stored video data in which the excitement information exceeds a predetermined threshold value. The process of determining whether or not the target image data, which is the data of the target image indicating the person, is included, and when the target image data is included in the period, the video based on the video data and the chat based on the chat data are performed. A process of generating advertisement setting data for displaying the advertisement of the advertisement requester corresponding to the target image on the display unit when displayed on the external display unit, and the video data, the chat data, and the advertisement setting. Have the computer perform the process of sending data to the outside.

An object of the present invention is to provide a server, a chat system, an advertisement setting method, and an advertisement setting program capable of delivering advertisements based on highly effective information.

FIG. 1 is a block diagram showing an example of a game watching system according to the first embodiment. FIG. 2 is a diagram showing an example of video data stored in the storage unit. FIG. 3 is a diagram showing an example of score data stored in the storage unit. FIG. 4 is a diagram showing an example of advertisement setting data stored in the storage unit. FIG. 5 is a diagram showing an example of an input unit and a display unit of the terminal device. FIG. 6 is a diagram showing an example of display contents in the display unit of the terminal device. FIG. 7 is a diagram showing another example of display contents in the display unit of the terminal device. FIG. 8 is a flowchart showing an example of the advertisement setting method according to the first embodiment. FIG. 9 is a block diagram showing an example of the chat system according to the second embodiment. FIG. 10 is a diagram showing an example of chat data stored in the storage unit. FIG. 11 is a diagram showing an example of an input unit and a display unit of the terminal device. FIG. 12 is a diagram showing an example of display contents in the display unit of the terminal device. FIG. 13 is a diagram showing another example of display contents in the display unit of the terminal device. FIG. 14 is a flowchart showing an example of the chat display method according to the second embodiment. FIG. 15 is a flowchart showing an example of the chat display method according to the third embodiment. FIG. 16 is a diagram showing an example of advertisement setting data stored in the storage unit. FIG. 17 is a flowchart showing an example of the chat display method according to the fourth embodiment. FIG. 18 is a diagram showing an example of advertisement setting data stored in the storage unit. FIG. 19 is a diagram showing an example of an input unit and a display unit of the terminal device. FIG. 20 is a flowchart showing an example of the chat display method according to the fifth embodiment. FIG. 21 is a block diagram showing an example of the chat system according to the sixth embodiment. FIG. 22 is a flowchart showing an example of the chat display method according to the sixth embodiment.

Hereinafter, embodiments of the present invention will be described with reference to the drawings. The present invention is not limited to this embodiment. In addition, the components in the following embodiments include those that can be easily replaced by those skilled in the art, or those that are substantially the same.

[First Embodiment]
FIG. 1 is a block diagram showing an example of the game display system 100 according to the first embodiment. The game display system 100 shown in FIG. 1 is used when watching a game content with a mobile terminal or the like in a sports competition such as baseball, for example. By using this game display system 100, for example, even a person who cannot participate in or watch the game directly can grasp the game situation. Hereinafter, baseball will be described as an example of sports competition, but the description is not limited to this, and the same explanation can be applied to other sports competitions such as soccer, volleyball, tennis, and badminton. The match display system 100 can also be applied to non-sports competitions such as dance competitions (dance competitions), piano competitions (performance competitions), karuta competitions (card competitions or table game competitions), and karaoke competitions (singing competitions). Is.

As shown in FIG. 1, the game display system 100 includes a camera 10, a score input unit 20, a server 30, and terminal devices 40 and 40A. The camera 10 captures the content of the game, for example, in the game field. The video data captured by the camera 10 is transmitted to, for example, the server 30 and managed by the server 30. For example, a plurality of cameras 10 are provided. The number of cameras 10 may be one. Further, the camera 10 may be a camera attached to a mobile phone, a smartphone, or the like, as long as it can capture video data. When the camera 10 shoots video data, the camera 10 includes data indicating the shooting time in the video data.

The score input unit 20 inputs the game status data indicating the game status to the server 30. In the present embodiment, as match status data indicating the status of a baseball match, for example, score data can be mentioned. The score data is data that constitutes a score described in a baseball scorebook, and is an individual event that constitutes a series of events starting from the pitcher's pitch. A score is a set of score data. Therefore, each time the pitcher throws one ball, a plurality of score data are created, thereby creating one score. For example, if the batting result on the first base is a light flyout and the first base runner is also touched out, the batter is out score data, the light fly score data, and the first base runner. Score data is created, and one score is constructed from these score data.

In addition to the score data illustrated above, the score includes the batter's action, the fielder's action, the confirmation of the count, the advance status of the runner if there is a runner who is already on base, and other batters and fielders. Score data such as other behaviors may be included. Specifically, the score may include score data such as strike, ball, foul, batting result, hit type, catching fielder, and base advance result. The batting result is information such as out, 1st base hit, 2nd base hit, 3rd base hit, and home run. The type of hit ball is information such as ground ball, liner, fly, and bunt, and may be further classified. The catching fielder is information for identifying the fielder who actually caught the hit ball or the defensive position of the fielder. The advancement result is information about the advancement of the runner who was on base, for example, "1st to 2nd base", and can also include other actions of the batter and the fielder.

Examples of the score input unit 20 include an application that inputs the above score data as electronic data to the server 30. In this case, the score input unit 20 may be provided in a processing device such as a personal computer installed outside the server 30. Further, the score input unit 20 may be provided in the server 30. In this embodiment, the score input unit 20 may not be provided.

The server 30 comprehensively manages the game display system 100. The server 30 has various applications, data, programs, and the like for managing the game display system 100. As the server 30, for example, a personal computer, a workstation, or the like is used, but the server 30 is not limited thereto.

A plurality of chat groups are set on the server 30. Chat groups are individually set up, for example, for each competition, each match, or each team. The server 30 performs various processes described below for each chat group.

The server 30 includes a video data acquisition unit 31, a score data acquisition unit (match status data acquisition unit) 32, a tag information setting unit 34, a server-side communication unit 35, a video data selection unit 36, and a storage unit 39. Has.

The video data acquisition unit 31 acquires video data captured by a plurality of cameras 10. The video data acquisition unit 31 stores the acquired video data in the storage unit 39. The score data acquisition unit 32 acquires the score data input from the score input unit 20 as match status data. The score data acquisition unit 32 stores the score data in the storage unit 39 in association with the input time when the score data is input.

When the server 30 stores the video data and the score data, the video data and the score data are uploaded to the server 30. When the video data and the score data are stored, the server 30 may include the data of the stored time (hereinafter, referred to as upload time) in each data. That is, the video data and the score data uploaded to the server 30 include the data of the upload time. The server 30 has a management application that manages video data and score data.

The tag information setting unit 34 sets tag information for each of the plurality of video data acquired by the video data acquisition unit 31 and the plurality of score data acquired by the score data acquisition unit 32. The tag information includes information about the tag range. The tag range set for the video data is the time range corresponding to the time when each video data was shot. Further, the tag range set for the score data is a time range corresponding to the input time when the score data is input. The tag range set in the score data is set so as to include, for example, a scene in which a situation corresponding to the score data occurs in a match. The score data input time is the time after the corresponding batting result or the like is confirmed in the match. In this case, the tag range can be, for example, a time range in which the input time of the score data is set as the end time and the time retroactive by a predetermined time from the input time is set as the start time.

The server-side communication unit 35 can communicate with the terminal device 40. The server-side communication unit 35 can transmit, for example, video data, score data, and advertisement setting data described later in the storage unit 39.

The video data selection unit 36 selects video data in a predetermined range from the video data stored in the storage unit 39, and causes the terminal device 40 to transmit the video data via the server-side communication unit 35. For example, when a certain score data is specified in the terminal device 40, the tag range corresponding to the specified score data is detected. The video data selection unit 36 causes the server-side communication unit 35 to transmit the video data corresponding to the time set in the tag range to the terminal device 40.

The image determination unit 37 determines whether or not the target image data, which is the data of the target image indicating the advertisement requester, is included in the video data. The advertisement requester is a person who requests the administrator of the server 30 to display an advertisement at the same time when displaying a video based on the video data. The advertisement includes various contents such as introduction of an advertisement requester, introduction of a product or service, provision of benefits such as coupons, and the like. In addition, the target image includes an image of a mark (character, figure, symbol, three-dimensional shape or color, or a combination thereof) indicating the advertisement requester. The target image, which is the reference for the determination, can be stored in the storage unit 39 in advance. That is, the image determination unit 37 compares the target image data stored in the storage unit 39 with the video data, and determines whether or not the target image data is included in the video data by image processing or the like.

The advertisement setting unit 38 sets the display mode of the advertisement when the video based on the video data is displayed on the external display unit. In the present embodiment, when the target image data of the advertisement requester is included in the video data, the advertisement setting unit 38 displays the advertisement corresponding to the target image when the video based on the video data is displayed on the external display unit. Set to be displayed on the display. In this case, the advertisement setting unit 38 can be set so that the advertisement is displayed on the display unit during the period when the target image is displayed on the display unit. Further, the advertisement setting unit 38 can be set so that the target image and the advertisement are associated with each other and displayed on the display unit. The advertisement setting unit 38 can be set not to display the advertisement of the advertisement requester corresponding to the target image data not included in the video data.

Further, the advertisement setting unit 38 may change the display mode of the advertisement according to at least one of the length of the display time in which the target image is displayed and the number of scenes in which the target image is displayed. For example, the advertisement setting unit 38 may change the display content of the advertisement according to the display time of the target image and the number of display scenes of the target image. Further, the advertisement setting unit 38 may set the length of the advertisement display period according to the display time of the target image and the number of display scenes of the target image. The content of changing the display mode of the advertisement is not limited to the above, and other display modes may be changed.

The storage unit 39 stores a plurality of video data acquired by the video data acquisition unit 31 and the score data acquired by the score data acquisition unit 32. The video data includes data showing the video of the game shot about the game. The video data includes data indicating the shooting time at which the video of the game was shot. In addition, the storage unit 39 stores the target image data of the advertisement requester.

FIG. 2 is a diagram showing an example of video data stored in the storage unit 39. As shown in FIG. 2, the video data 61 is stored in the storage unit 39 in a state of being associated with the shooting time data 62 and the tag information 63a.

FIG. 3 is a diagram showing an example of score data stored in the storage unit 39. As shown in FIG. 3, the score data 64 is stored in the storage unit 39 in a state of being associated with the processing time data 65 and the tag information 63b. The processing time data 65 is information associated with the tag information 63b, and is information indicating the processing time of the score data. The processing time of the score data can be, for example, the upload time when the score data is uploaded to the server 30.

The tag information 63 (tag information 63a, 63b) shown in FIGS. 2 and 3 is information for associating the video data 61 with the score data 64. According to the tag information 63a and the tag information 63b, the video data 61 and the score data 64 are associated and stored in the storage unit 39 based on the shooting time and the processing time.

FIG. 4 is a diagram showing an example of advertisement setting data stored in the storage unit 39. The advertisement setting data 70 includes requester data 71, target image data 72, advertisement content data 73, and display mode data 74. The requester data 71 indicates an advertisement requester. The target image data 72 indicates the content of the target image. The advertisement content data 73 indicates the advertisement content. The display mode data 74 indicates, for example, a display mode such as a display start timing, a display end timing, and a display position in the display unit. Each display mode is set in advance, for example. Further, the display mode data 74 indicates a setting regarding the presence / absence of display in the display unit. That is, the advertisement that is determined by the image determination unit 37 not to include the target image data and is set to be hidden by the advertisement setting unit 38 is overwritten as hidden even if the display mode is set in advance. Set.

In addition, the storage unit 39 advertises in the processing of acquiring the video data of the game, the process of acquiring the game status data of the game, the process of storing the video data and the game status data, and the stored video data. The process of determining whether or not the target image data, which is the data of the target image indicating the requester, is included, and when the target image data is included in the video data, the video based on the video data is displayed on the external display unit. At that time, the computer is made to execute the process of generating the advertisement setting data for displaying the advertisement of the advertisement requester corresponding to the target image on the display unit and the process of transmitting the video data, the match status data and the advertisement setting data to the outside. Remember the ad settings program.

The terminal devices 40 and 40A have an input unit 41, a display unit 42, a communication unit 43, a storage unit 44, and a control unit 45. The input unit 41, the display unit 42, the communication unit 43, the storage unit 44, and the control unit 45 are connected via, for example, a bus line or the like. Examples of the terminal device 40 include portable information terminals such as mobile phones, smartphones, tablets, and notebook personal computers.

The input unit 41 can perform a predetermined input operation for inputting information. The input unit 41 outputs an instruction signal to the control unit 45 in response to the input operation. As the input unit 41, for example, an input device such as a touch panel is used. As the input unit 41, a button, a lever, a dial, a switch, or another input device may be used in addition to the touch panel or in place of the touch panel. The input unit 41 outputs an instruction signal corresponding to a predetermined input operation. The display unit 42 displays various information including characters and images. The display unit 42 has a display panel such as a liquid crystal panel. The display unit 42 can display information including an image.

FIG. 5 is a diagram showing an example of an input unit 41 and a display unit 42 of the terminal device 40 according to the present embodiment. As shown in FIG. 5, the terminal device 40 has, for example, a touch panel type input unit 41 and a display unit 42. That is, the touch panel, which is the input unit 41, is arranged so as to overlap the display panel, which is the display unit 42.

For example, the video display area M1 and the score display area M2 are displayed on the display unit 42. An image based on the image data is displayed in the image display area M1. In the video display area M1, a scroll bar or the like for designating the playback time of the video may be displayed. The score based on the score data is displayed in the score display area S1. The score shown in the score display area S1 is not limited to the mode shown in FIG. 5, and may be another mode such as the contents of the scoreboard.

When an operation such as a touch operation or a scroll operation is performed on a predetermined area on the surface of the touch panel, the input unit 41 outputs a predetermined instruction signal including the position information and the operation content of the operated area. do. The position information is set corresponding to, for example, the position of the display unit 42. The configuration of the input unit 41 and the display unit 42 is not limited to the above configuration.

The communication unit 43 communicates information with an external device by wire or wirelessly. The communication unit 43 transmits and receives video data, score data, and the like to and from, for example, an external server 30.

The storage unit 44 has storage such as a hard disk drive or a solid state drive. An external storage medium such as a removable disk may be used as the storage unit 44. The storage unit 44 stores the operating system of the terminal device 40, various programs and data for controlling the operations of the input unit 41, the display unit 42, and the communication unit 43. For example, the storage unit 44 may store frame data such as the video display area M1 and the score display area S1 to be displayed on the display unit 42.

The control unit 45 controls each unit of the input unit 41, the display unit 42, and the communication unit 43. In addition, the control unit 45 performs calculations, processes, and the like according to the instruction signal from the input unit 41. The control unit 45 has a processing device such as a CPU (Central Processing Unit) and a storage device such as a RAM (Random Access Memory) and a ROM (Read Only Memory). The control unit 45 includes a data acquisition control unit 54, a storage control unit 55, and a display control unit 56.

The data acquisition control unit 54 accesses the server 30 via the communication unit 43, and acquires video data, score data, and the like stored in the storage unit 39 of the server 30.

The display control unit 56 controls the display content displayed on the display unit 42. The display control unit 56 controls the display contents of the video display area M1 and the score display area S1 based on the video data and the score data acquired by the communication unit 43. Further, when the scroll bar for designating the playback time is displayed in the video display area M1, the display control unit 56 causes the video display area M1 to display the video data from the playback time designated by the scroll bar.

Further, in the present embodiment, when one of the scores displayed in the score display area S1 is designated by the input unit 41, the display control unit 56 sends information to the effect that the score is specified to the server. Send to 30. In this case, as described above, in the server 30, the video data selection unit 36 selects the video data corresponding to the score, and the selected video data is transmitted to the terminal device 40. In the terminal device 40, the transmitted video data is received by the communication unit 43. The display control unit 56 can display a video based on the received video data in the video display area M1.

Further, the display control unit 56 causes the display unit 42 to display the advertisement based on the received advertisement setting data. FIG. 6 is a diagram showing an example of display contents on the display unit 42 of the terminal device 40. When the target image data is included in the video data, the target images Pa and Pb based on the target image data are displayed on the display unit 42 under the control of the display control unit 56. The target images Pa and Pb are images such as a mark indicating the advertisement requester. When the target images Pa and Pb are displayed, the display control unit 56 causes the display unit 42 to display, for example, the advertisement Ca and Cb of the advertisement requester corresponding to the target images Pa and Pb based on the advertisement setting data.

As shown in FIG. 6, the display control unit 56 can display the advertisements Ca and Cb so as to correspond to the target images Pa and Pb. For example, the display control unit 56 displays the advertisement Ca in the balloon from the target image Pa and displays the advertisement Cb in the balloon from the target image Pb, so that the target images Pa and Pb and the advertisement Ca and Cb Can be directly associated with.

FIG. 7 is a diagram showing another example of the display content on the display unit 42 of the terminal device 40. As shown in FIG. 7, the display control unit 56 can display the advertisements Ca and Cb without directly corresponding to the target images Pa and Pb. For example, the display control unit 56 can provide an advertisement display area C1 in a part of the display unit 42 and display the advertisements Ca and Cb in the advertisement display area C1.

The display control unit 56 can display the advertisements Ca and Cb on the display unit 42 during the period when the target images Pa and Pb are displayed on the display unit 42 based on the setting of the video data. In this case, the display control unit 56 can start displaying the advertisements Ca and Cb at the timing corresponding to the start of displaying the target images Pa and Pb. The timing corresponding to the display start may be at the same time as the display start, or may be after a predetermined period has elapsed from the display start. Further, the display control unit 56 can end the display of the advertisements Ca and Cb at the timing corresponding to the end of the display of the target images Pa and Pb. The timing corresponding to the end of the display may be the same as the end of the display, or may be after a predetermined period has elapsed from the end of the display. The display control unit 56 may continuously display the advertisements Ca and Cb even when the display of the target images Pa and Pb is completed. The display control unit 56 sets the length of the display period of the advertisement Ca and Cb according to the length of time that the target images Pa and Pb are displayed and the number of scenes in which the target images Pa and Pb are displayed. May be good.

Further, the display control unit 56 may display (highlight display or the like) emphasizing the target images Pa and Pb when displaying the advertisements Ca and Cb.

Next, the operation of the game display system 100 configured as described above will be described. FIG. 8 is a flowchart showing an example of the advertisement setting method according to the first embodiment. In FIG. 8, flowcharts are shown separately for each of the server 30 side and the terminal device 40 side.

As shown in FIG. 8, in the server 30, the video data acquisition unit 31 acquires the video data input from the camera 10 and stores it in the storage unit 39 (step S010). Further, the score data acquisition unit 32 acquires the score data input from the score input unit 20 and stores it in the storage unit 39 (step S020). When the video data and the score data are acquired, the tag information setting unit 34 sets the tag range as the tag information.

The image determination unit 37 determines whether or not the video data includes the target image data (step S030). In step S030, the image determination unit 37 determines whether or not the target image data is included in the video data by image processing or the like based on the target image data stored in the storage unit 39. When the image determination unit 37 determines that the target image data is included in the video data (Yes in step S030), the advertisement setting unit 38 displays the advertisement of the advertisement requester corresponding to the target image data on the display unit. Generate setting data (step S040). On the other hand, when the image determination unit 37 determines that the target image data is not included in the video data (No in step S030), the advertisement setting unit 38 skips the process of step S040. The server-side communication unit 35 transmits the video data and the score data, and when the advertisement setting data is generated, transmits the advertisement setting data (step S050).

The terminal device 40 side receives various data transmitted from the server 30. The display control unit 56 displays the video based on the video data and the score based on the score data on the display unit 42 (step S060). The display control unit 56 determines whether or not there is an advertisement display setting based on the advertisement setting data (step S070). When it is determined that the advertisement display is set (Yes in step S070), the display control unit 56 displays the advertisement based on the setting of the advertisement setting data (step S080). On the other hand, when it is determined that there is no advertisement display setting (No in step S070), such as when the advertisement setting data is not received or when all the display mode data of the advertisement setting data is set to be hidden, the process of step S080 is performed. To skip.

As described above, in the game display system 100 according to the first embodiment, the video data acquisition unit 31 for acquiring the video data of the game, the score data acquisition unit 32 for acquiring the score data of the game, the video data, and the video data The storage unit 39 that stores the score data, the image determination unit 37 that determines whether or not the stored video data includes the target image data that is the data of the target image indicating the advertisement requester, and the target image data. When included in the video data, when the video based on the video data is displayed on the external display unit 42, the advertisement setting that generates the advertisement setting data for displaying the advertisement of the advertisement requester corresponding to the target image on the display unit 42. Communication for transmitting and receiving information between a server 30 having a unit 38, a server-side communication unit 35 capable of transmitting video data, score data, and advertisement setting data to the outside, a display unit 42, and a server-side communication unit 35. The video and score based on the video data and score data received by the communication unit 43 and the communication unit 43 are displayed on the display unit 42, and when the communication unit 43 receives the advertisement setting data, the advertisement is based on the advertisement setting data. Is provided with a terminal device 40 having a display control unit 56 for displaying the above on the display unit 42.

According to the present embodiment, in the server 30, when the target image data is included in the video data, the advertisement setting data is generated so as to display the advertisement of the advertisement requester corresponding to the target image data, and the terminal device 40 In, the advertisement is displayed based on the advertisement setting data. As a result, the advertisement of the advertisement requester recognized by the user on the display unit 42 is displayed, so that the advertisement can be delivered based on the highly effective information.

In the game display system 100 according to the present embodiment, the advertisement setting unit 38 sets the advertisements Ca and Cb to be displayed on the display unit 42 during the period when the target images Pa and Pb are displayed on the display unit 42. By displaying the advertisements Ca and Cb at the timing when the user recognizes the target images Pa and Pb, it is possible to impress the user with the real-time display.

In the game display system 100 according to the present embodiment, the advertisement setting unit is set so that the target images Pa and Pb and the advertisements Ca and Cb are displayed in association with each other on the display unit 42. As a result, the target images Pa and Pb of the advertisement requester can be associated with the advertisements Ca and Cb so that the user can recognize them.

[Second Embodiment]
Next, the second embodiment will be described. FIG. 9 is a block diagram showing an example of the chat system 200 according to the second embodiment. The chat system 200 shown in FIG. 9 is used when chatting about the content of a game in, for example, a sports competition such as baseball. By using this chat system 200, it is possible to inform the game situation and the like by using chat so that even a person who cannot participate in or watch the game directly can grasp the game situation.

As shown in FIG. 9, the chat system 200 includes a camera 10, a score input unit 20, a server 130, and terminal devices 40 and 40A. The configurations of the camera 10, the score input unit 20, the terminal device 40, and 40A are the same as those in the first embodiment.

The server 130 comprehensively manages the chat system 200. The server 130 has various applications, data, programs, and the like for managing the chat system 200. As the server 130, for example, a personal computer, a workstation, or the like is used, but the server 130 is not limited to this.

A plurality of chat groups are set on the server 130. Chat groups are individually set up, for example, for each competition, each match, or each team. The server 130 performs various processes described below for each chat group.

Similar to the first embodiment, the server 130 includes a video data acquisition unit 31, a score data acquisition unit (match status data acquisition unit) 32, a tag information setting unit 34, a server-side communication unit 35, and a video data selection unit. It has 36, an image determination unit 37, an advertisement setting unit 38, and a storage unit 39. In the present embodiment, the server 130 has a chat data processing unit 33 in addition to the above configuration.

When the server 130 stores the video data and the chat data, the video data and the chat data are uploaded to the server 130. When the chat data is stored, the server 130 includes the data of the time when the chat data is stored (hereinafter referred to as the upload time) in the chat data. That is, the chat data uploaded to the server 130 includes the data of the upload time. The server 130 has a management application that manages video data and chat data.

The chat data processing unit 33 stores the chat data input from the terminal device 40 in the storage unit 39. Further, when the score data is acquired by the score data acquisition unit 32, the chat data processing unit 33 generates chat data having contents corresponding to the score data. In this case, the chat data processing unit 33 can generate chat data in which the content of the score data is represented by characters or the like, for example. As a result, when the score data is updated, the updated score data can be confirmed as chat information.

The tag information setting unit 34 sets tag information for each of the plurality of video data acquired by the video data acquisition unit 31 and the plurality of score data acquired by the score data acquisition unit 32. Further, the tag information setting unit 34 sets tag information for each of the chat data acquired or generated by the chat data processing unit 33. The tag information includes information about the tag range. The tag range set for the chat data is the time range corresponding to the time when each chat data is acquired or generated.

The server-side communication unit 35 can communicate with the terminal device 40. The server-side communication unit 35 can transmit, for example, video data, score data, chat data, and advertisement setting data stored in the storage unit 39.

The video data selection unit 36 selects video data in a predetermined range from the video data stored in the storage unit 39, and causes the server-side communication unit 35 to transmit the video data to the terminal device 40. For example, when the chat data corresponding to the server message generated by the chat data processing unit 33 is specified in the terminal device 40, the tag range corresponding to the specified chat data is detected. The video data selection unit 36 selects video data from the start time of the tag range and causes the terminal device 40 to transmit the video data via the server-side communication unit 35.

Similar to the first embodiment, the image determination unit 37 determines whether or not the target image data, which is the data of the target image indicating the advertisement requester, is included in the video data. The image determination unit 37 compares, for example, the target image data stored in the storage unit 39 with the video data, and determines whether or not the target image data is included in the video data by image processing or the like. Further, in the present embodiment, when a specific team is selected by the user of the terminal device 40, the image determination unit 37 determines whether or not the target image data is included in the video data captured for the selected team. Can be determined. In this case, the image determination unit 37 determines whether or not the video data captured for the selected team includes the target image data, and determines whether or not the remaining video data includes the target image data. Do not do. Further, the image determination unit 37 can determine whether or not the target image data is included in all the video data, for example, when a specific team is not selected by the user of the terminal device 40.

The advertisement setting unit 38 sets the display mode of the advertisement when the video based on the video data is displayed on the external display unit. When the target image data of the advertisement requester is included in the video data, the advertisement setting unit 38 displays the advertisement corresponding to the target image on the display unit when the video based on the video data is displayed on the external display unit. Set to. In the present embodiment, when the target image data of the advertisement requester is included in the video data, the advertisement setting unit 38 displays the video based on the video data at least of the video display area 42a and the chat display area 42b of the display unit 42, which will be described later. It can be set to be displayed on one side. In this case, the advertisement setting unit 38 can generate chat data (hereinafter referred to as advertisement chat data) so that the content of the advertisement is included in the chat displayed in the chat display area 42b. The advertisement setting unit 38 stores the advertisement chat data in the storage unit 39 at the timing based on the advertisement setting data. For example, the advertisement setting unit 38 generates advertisement chat data and stores it in the storage unit 39 at the timing when the target image is displayed on the display unit 42 of the terminal device 40. As a result, the advertisement chat data is transmitted to the terminal device 40 via the server-side communication unit 35, and the advertisement chat based on the advertisement chat data is displayed in the chat display area 42b of the display unit 42 of the terminal device 40. Further, as in the first embodiment, the advertisement setting unit 38 can be set so that the advertisement is displayed on the display unit during the period when the target image is displayed on the display unit. Further, the advertisement setting unit 38 can be set so that the target image and the advertisement are associated with each other and displayed on the display unit. The advertisement setting unit 38 can be set not to display the advertisement of the advertisement requester corresponding to the target image data not included in the video data. In the present embodiment, the advertisement setting unit 38 is selected when a specific team is selected by the user of the terminal device 40, or when the video data captured for the selected team includes the target image data. When an image based on the image data of the team is displayed on the external display unit, the advertisement corresponding to the target image is set to be displayed on the display unit.

Further, the advertisement setting unit 38 may change the display mode of the advertisement according to at least one of the length of the display time in which the target image is displayed and the number of scenes in which the target image is displayed. For example, the advertisement setting unit 38 may change the display content of the advertisement according to the display time of the target image and the number of display scenes of the target image. Further, the advertisement setting unit 38 may set the length of the advertisement display period according to the display time of the target image and the number of display scenes of the target image. The content of changing the display mode of the advertisement is not limited to the above, and other display modes may be changed.

The storage unit 39 stores a plurality of video data acquired by the video data acquisition unit 31, score data acquired by the score data acquisition unit 32, and chat data acquired or generated by the chat data processing unit 33. The video data includes data showing the video of the game shot about the game. The video data includes data indicating the shooting time at which the video of the game was shot. In addition, the storage unit 39 stores the target image data of the advertisement requester. In addition, the storage unit 39 stores team data about the team selected by the user of the terminal device 40.

FIG. 10 is a diagram showing an example of chat data stored in the storage unit 39. As shown in FIG. 10, the chat data includes an input ID 66, an input person ID 67, an input content 68, and tag information 63c.

One input ID 66 is created each time chat data is input or generated in the server 130. The input person ID 67 is information for identifying the input person in one chat data. For example, in the case of chat data generated by the server 130, the input person ID 67 may be a predetermined value (for example, "999" or the like). The input content 68 is information indicating the content of the message displayed in the chat display area 42b of the terminal device 40, which will be described later. The input content 68 includes, for example, character data or predetermined illustration data. The tag information 63c is information that identifies the chat data created for each input ID 66. One tag information 63c is created each time the input ID 66 is created. The tag information 63c is assigned a tag number as an index in ascending order. The ID number of the input ID 66 may be used as the tag information.

The tag information 63c is, for example, information corresponding to the tag information 63a shown in FIG. 2 and the tag information 63b shown in FIG. By associating the tag information 63c with the tag information 63b, for example, the processing time of the score data 64 and the chat data are associated with each other. The tag information 63b may be associated with the upload time when the chat data was uploaded to the server 130. According to the tag information 63 (63a, 63b, 63c), the video data, the score data, and the chat data can be stored in association with each other based on the shooting time and the processing time (upload time).

Further, the storage unit 39 has a process of acquiring video data of a game, a process of acquiring and generating at least one of chat data related to the game, a process of storing video data and chat data, and a stored video. The process of determining whether or not the target image data, which is the data of the target image indicating the advertisement requester, is included in the data, and when the target image data is included in the video data, it is based on the video based on the video data and the chat data. When the chat is displayed on the external display unit, the process of generating the advertisement setting data that displays the advertisement of the advertisement requester corresponding to the target image on the display unit, and the video data, chat data, and advertisement setting data are externally displayed. Stores an ad setting program that causes the computer to execute the process of sending.

The terminal devices 40 and 40A have an input unit 41, a display unit 42, a communication unit 43, a storage unit 44, and a control unit 45. The terminal devices 40 and 40A have the same configuration as that of the first embodiment.

FIG. 11 is a diagram showing an example of an input unit 41 and a display unit 42 of the terminal device 40 according to the present embodiment. As shown in FIG. 11, the terminal device 40 has, for example, a touch panel type input unit 41 and a display unit 42. That is, the touch panel, which is the input unit 41, is arranged so as to overlap the display panel, which is the display unit 42. The input unit 41 can input team information about a specific team to play a match, for example, by the operation of the user of the terminal device 40. The input team information is stored in the storage unit 44. The team information stored in the storage unit 44 is transmitted to the server 130 by the communication unit 43.

For example, the video display area 42a, the chat display area 42b, and the group display area 42g are displayed on the display unit 42. Video data is displayed in the video display area 42a. In the video display area 42a, a scroll bar or the like for designating the playback time of the video data may be displayed.

A chat based on chat data is displayed in the chat display area 42b. For example, in the chat display area 42b, a server message 88 based on chat data generated by the server 130, another person's message 89 based on chat data input by another terminal device 40A different from the terminal device 40, and a terminal device. The self-message 90 and the like based on the chat data input in 40 are displayed. The server message 88 is, for example, a text indicating the content of the score data input to the server 130. The server message 88a on the upper side of FIG. 11 has the content that, for example, the batter 007 hits in front of the center in the bottom of the 8th inning. Further, the server message 88b on the lower side of FIG. 11 is a content that the batter 008 struck out in the bottom of the 8th inning.

The server message 88 and the other person's message 89 are displayed in, for example, the area on the left side of the chat display area 42b. Further, the self-message 90 is displayed in, for example, the area on the right side of the chat display area 42b. Further, the server message 88 and the other person's message 89 may be displayed separately, for example, the type of the frame in which the message is displayed is different. As a result, the server message 88 and the other person's message 89 can be distinguished. In the group display area 42g, information on the group to which the operator of the terminal device 40 belongs is displayed. Further, the server message 88, the other person's message 89, and the self-message 90 are displayed in a frame such as a balloon. For example, as the number of characters increases, the balloon is displayed larger on the left, right, top and bottom in the chat display area 42b.

The storage unit 44 stores a chat application for chatting, various programs, data, and the like. For example, the storage unit 44 may store frame data such as a video display area 42a, a chat display area 42b, and a group display area 42g to be displayed on the display unit 42. Further, the storage unit 44 stores the team information input by the input unit 41.

The control unit 45 includes a data acquisition control unit 54, a storage control unit 55, and a display control unit 56. The data acquisition control unit 54 accesses the server 130 via the communication unit 43, and acquires video data, chat data, advertisement setting data, and the like stored in the storage unit 39 of the server 130.

The storage control unit 55 stores the video data and the chat data acquired from the server 130 in the storage unit 44 in association with each other based on the shooting time and the processing time. The storage control unit 55 stores the advertisement setting data acquired from the server 130 in the storage unit 44.

The display control unit 56 controls the display content displayed on the display unit 42. The display control unit 56 controls the display content of the video display area 42a based on the video data acquired by the communication unit 43. Further, when the scroll bar for designating the playback time is displayed in the video display area 42a, the display control unit 56 causes the video display area 42a to display the video data from the playback time designated by the scroll bar.

Further, the display control unit 56 controls the display content of the chat display area 42b based on the chat data acquired by the communication unit 43. When the display control unit 56 displays the chat based on the chat data in the chat display area 42b, the display control unit 56 displays the number of chat data that can be displayed in the chat display area 42b in one direction in chronological order based on the upload time. In the present embodiment, for example, as shown in FIG. 5, chats are displayed side by side in chronological order from the upper side to the lower side in the chat display area 42b.

Further, when new chat data is stored in the storage unit 39 of the server 130, the display control unit 56 acquires the latest chat data stored in the storage unit 39 via the communication unit 43, and the chat display area 42b. Update the displayed contents of. In this case, the display control unit 56 determines whether or not there is a space for displaying a new chat below the chat displayed most recently in the chat display area 42b in chronological order. When there is a space for displaying a new chat, the display control unit 56 causes the new chat to be displayed in the space. Further, when there is no space for displaying a new chat, the display control unit 56 is the oldest chat displayed in the chat display area 42b in chronological order, that is, the uppermost side displayed in the chat display area 42b. The entire chat display area 42b is scrolled in the direction of pushing the chat in the upper direction of the chat display area 42b. Then, the display control unit 56 displays a new chat in the lower space vacated by scrolling. As a result, the display control unit 56 can update the chat displayed in the chat display area 42b in real time each time a new chat is uploaded to the server 130 and stored in the storage unit 44.

Further, the display control unit 56 can control the display content of the chat display area 42b based on the past chat data stored in the storage unit 44. For example, when the operator touches the inside of the chat display area 42b of the input unit (touch panel) 41 and slides the touch position upward or downward, that is, when the chat display area 42b is manually scrolled, the display is displayed. The control unit 56 changes the chat to be displayed in the chat display area 42b according to the scroll direction and the scroll amount. For example, when the operator slides the touch position upward, the chat uploaded later in time than the chat displayed up to that point is displayed in the chat display area 42b. When the operator slides the touch position downward, the chat uploaded before the previously displayed chat is displayed in the chat display area 42b. The method for changing the chat displayed in the chat display area 42b is not limited to the above, and may be performed by other methods such as buttons, keyboards, and mice.

Further, in the present embodiment, the display control unit 56 indicates that when one server message of the chat data displayed in the chat display area 42b is specified by the input unit 41, the server message is specified. The information is transmitted to the server 130. In this case, in the server 130, as described above, the video data selection unit 36 selects the video data based on the tag range, and the selected video data is transmitted to the terminal device 40. In the terminal device 40, the transmitted video data is received by the communication unit 43. The display control unit 56 can display the received video data in the video display area 42a.

Further, the display control unit 56 causes the display unit 42 to display the advertisement based on the received advertisement setting data. FIG. 12 is a diagram showing an example of display contents on the display unit 42 of the terminal device 40. When the video data includes the target image data, the target images Pa and Pb based on the target image data are displayed in the video display area 42a of the display unit 42 under the control of the display control unit 56. The target image Pa is the target image of the "requester 1 (see FIG. 4)" which is the advertisement requester. The target image Pb is a target image of the "requester 2 (see FIG. 4)" which is an advertisement requester. When the target images Pa and Pb are displayed in the video display area 42a, the display control unit 56 displays, for example, the advertisement Ca and Cb of the advertisement requester corresponding to the target images Pa and Pb based on the advertisement setting data. To display.

As shown in FIG. 12, the display control unit 56 can display the advertisements Ca and Cb in the video display area 42a so as to correspond to the target images Pa and Pb. For example, the display control unit 56 displays the advertisement Ca in the balloon from the target image Pa and displays the advertisement Cb in the balloon from the target image Pb, so that the target images Pa and Pb and the advertisement Ca and Cb Can be directly associated with.

FIG. 13 is a diagram showing another example of the display content on the display unit 42 of the terminal device 40. As shown in FIG. 13, the display control unit 56 can display the advertisements Ca and Cb in the chat display area 42b. When the display control unit 56 receives the advertisement chat data from the server 30, the display control unit 56 displays the advertisement chat 91 based on the advertisement chat data in the chat display area 42b. The advertisement chat 91 includes advertisements Ca and Cb of the advertisement requester corresponding to the target images Pa and Pb.

FIG. 14 is a flowchart showing an example of the chat display method according to the second embodiment. In FIG. 14, similarly to FIG. 8, flowcharts are shown separately for each of the server 130 side and the terminal device 40 side.

As shown in FIG. 14, in the server 130, the video data acquisition unit 31 acquires the video data input from the camera 10 and stores it in the storage unit 39 (step S110). Further, the score data acquisition unit 32 acquires the score data input from the score input unit 20 and stores it in the storage unit 39 (step S120). Further, the chat data processing unit 33 generates chat data having contents corresponding to the score data each time the score data is input, and stores the chat data in the storage unit 39 (step S130). After that, the tag information setting unit 34 sets the tag range as the tag information.

Further, the image determination unit 37 determines whether or not the target image data is included in the video data (step S140). In step S140, when a specific team is selected in the terminal device 40, the image determination unit 37 acquires team data for that team. When the team data is acquired, the image determination unit 37 determines whether or not the video data captured for the selected team includes the target image data, and the remaining video data includes the target image data. It is not judged whether or not. In step S140, when the image determination unit 37 determines that the target image data is included in the video data (Yes in step S140), the advertisement setting unit 38 displays the advertisement of the advertisement requester corresponding to the target image data. Generates the advertisement setting data to be displayed in (step S150). In step S150, the advertisement setting unit 38 is selected, for example, when a specific team is selected by the user of the terminal device 40, or when the video data captured for the selected team includes the target image data. When the video based on the video data about the team is displayed on the external display unit, the advertisement corresponding to the target image is set to be displayed on the display unit. On the other hand, when the image determination unit 37 determines that the target image data is not included in the video data (No in step S140), the advertisement setting unit 38 skips the process in step S150. The server-side communication unit 35 transmits video data and chat data, and when the advertisement setting data is generated, transmits the advertisement setting data (step S160).

The terminal device 40 side receives various data transmitted from the server 130. The display control unit 56 displays the video based on the video data and the chat based on the chat data on the display unit 42 (step S170). The display control unit 56 determines whether or not there is an advertisement display setting based on the advertisement setting data (step S180). When it is determined that the advertisement display is set (Yes in step S180), the display control unit 56 displays the advertisement based on the setting of the advertisement setting data (step S190). On the other hand, when it is determined that there is no advertisement display setting (No in step S180), such as when the advertisement setting data is not received or when all the display mode data of the advertisement setting data is set to be hidden, the process of step S190. To skip.

As described above, the chat system 200 according to the second embodiment has a video data acquisition unit 31 that acquires video data of a game and a chat data processing unit that can acquire and generate chat data related to the game. 33, a storage unit 39 that stores video data and chat data, and an image determination unit 37 that determines whether or not the stored video data includes target image data that is data of a target image indicating an advertisement requester. When the target image data is included in the video data, when the video based on the video data and the chat based on the chat data are displayed on the external display unit 42, the advertisement of the advertisement requester corresponding to the target image is displayed in the display unit. A server 130 having an advertisement setting unit 38 for generating advertisement setting data to be displayed on 42, a server-side communication unit 35 capable of transmitting video data, chat data, and advertisement setting data to the outside, a display unit 42, and a server side. The communication unit 43 that transmits / receives information to / from the communication unit 35, the video data received by the communication unit 43, the video based on the chat data, and the chat are displayed on the display unit 42, and the communication unit 43 receives the advertisement setting data. If this is the case, the terminal device 40 is provided with a display control unit 56 that displays an advertisement on the display unit based on the advertisement setting data.

According to the present embodiment, in the server 130, when the target image data is included in the video data, the advertisement setting data is generated so as to display the advertisement of the advertisement requester corresponding to the target image data, and the terminal device 40 In, the advertisement is displayed based on the advertisement setting data. As a result, the advertisement of the advertisement requester recognized by the user on the display unit 42 is displayed, so that the advertisement can be delivered based on the highly effective information.

In the chat system 200 according to the present embodiment, when a specific team is selected by the user of the terminal device 40, does the image determination unit 37 include the target image data in the video data captured for the selected team? Judge whether or not. This makes it possible to display an advertisement when viewing a video related to the user of the terminal device 40.

In the chat system 200 according to the present embodiment, the advertisement setting unit 38 causes the advertisement to be displayed in at least one of the video display area 42a where the video is displayed and the chat display area 42b where the chat is displayed in the display unit 42. Set the advertisement setting data. As a result, the advertisement can be displayed to the user who sees the video and the user who sees the chat.

In the chat system 200 according to the present embodiment, when displaying an advertisement in the chat display area 42b, the advertisement setting unit 38 generates chat data so that the chat displayed in the chat display area 42b includes the content of the advertisement. .. As a result, the advertisement can be effectively displayed to the user who sees the chat.

[Third Embodiment]
Next, the third embodiment will be described. In this embodiment, a chat system having substantially the same configuration as that of the second embodiment is used. In the following, the configuration of each part will be described using the same names and codes as those of the chat system according to the second embodiment, and the description may be omitted or simplified when the configuration is the same as that of the second embodiment. ..

In the present embodiment, when the chat data corresponding to the server message generated by the chat data processing unit 33 is specified in the terminal device 40, the video data selection unit 36 detects the tag range corresponding to the specified chat data. do. The video data selection unit 36 selects video data from the start time of the tag range. Hereinafter, the video data in the selected range will be referred to as selected video data. The video data selection unit 36 causes the terminal device 40 to transmit the selected video data via the server-side communication unit 35.

The image determination unit 37 determines whether or not the target image data, which is the data of the target image indicating the advertisement requester, is included in the selected video data, triggered by the designation of the chat data in the terminal device 40. The image determination unit 37 compares the target image data stored in the storage unit 39 with the selected video data, and determines whether or not the selected video data includes the target image data by image processing or the like.

The advertisement setting unit 38 sets the display mode of the advertisement when the video based on the selected video data is displayed on the external display unit. When the target image data of the advertisement requester is included in the selected video data, the advertisement setting unit 38 displays the advertisement corresponding to the target image on the display unit when the video based on the selected video data is displayed on the external display unit. Set to be displayed. In the present embodiment, when the target image data of the advertisement requester is included in the selected video data, the advertisement setting unit 38 displays the video based on the selected video data in the display unit 42, which will be described later in the video display area 42a and the chat display area 42b. It can be set to be displayed on at least one of. The advertisement setting unit 38 can generate chat data (hereinafter referred to as advertisement chat data) so that the content of the advertisement is included in the chat displayed in the chat display area 42b. Further, as in the second embodiment, the advertisement setting unit 38 can be set so that the advertisement is displayed on the display unit during the period when the target image is displayed on the display unit. Further, the advertisement setting unit 38 can be set so that the target image and the advertisement are associated with each other and displayed on the display unit. The advertisement setting unit 38 can be set not to display the advertisement of the advertisement requester corresponding to the target image data not included in the selected video data.

Further, as in the second embodiment, the advertisement setting unit 38 changes the display mode of the advertisement according to at least one of the length of the display time in which the target image is displayed and the number of scenes in which the target image is displayed. You may. For example, the advertisement setting unit 38 may change the display content of the advertisement according to the display time of the target image and the number of display scenes of the target image. In this case, when the display time of the target image is shorter than the predetermined threshold value, or when the number of display scenes of the target image is less than the predetermined threshold value, the advertisement setting unit 38 sets, for example, the introduction of the product as the advertisement content. When the display time of the target image is longer than the predetermined threshold value, or when the number of display scenes of the target image is larger than the predetermined threshold value, for example, the provision of a coupon can be used as the advertisement content. Further, the advertisement setting unit 38 may set the length of the advertisement display period according to the display time of the target image and the number of display scenes of the target image. In this case, the display control unit 56 can set the display period of the advertisement longer as the display time of the target image is longer. Further, the display control unit 56 can set the display period of the advertisement longer as the number of display scenes of the target image increases. The content of changing the display mode of the advertisement is not limited to the above, and other display modes may be changed.

In the present embodiment, the storage unit 39 has a process of acquiring video data of a game, a process of acquiring the game status data of the game, and a content corresponding to the game status data when the game status data is acquired. One of the process of generating the chat data of the above, the process of associating the video data, the game status data and the chat data with the time and storing them, and the generated chat data stored in the storage unit are specified in the external terminal device. In this case, the process of selecting the video data from the time corresponding to the specified chat data and the specification of the chat data in the terminal device are used as a trigger to indicate the advertisement requester to the selected video data which is the selected video data. The process of determining whether or not the target image data, which is the image data, is included, and when the selected video data includes the target image data, the advertisement of the advertisement requester corresponding to the target image is displayed on the display unit of the terminal device. An advertisement that causes a computer to execute a process of generating advertisement setting data to be generated and a process of receiving video data including selected video data, chat data, and advertisement setting data specified by the terminal device, which can be transmitted to the terminal device. Memorize the setting program.

The terminal devices 40 and 40A have an input unit 41, a display unit 42, a communication unit 43, a storage unit 44, and a control unit 45. The terminal devices 40 and 40A have the same configuration as that of the second embodiment.

The control unit 45 includes a data acquisition control unit 54, a storage control unit 55, and a display control unit 56. The configuration of the data acquisition control unit 54 and the storage control unit 55 is the same as that of the second embodiment.

In the present embodiment, as in the second embodiment, the display control unit 56 displays the server message when one server message is specified by the input unit 41 among the chat data displayed in the chat display area 42b. Information to that effect is transmitted to the server 130. In this case, in the server 130, as described above, the video data selection unit 36 selects the selected video data based on the tag range, and the selected video data is transmitted to the terminal device 40. In the terminal device 40, the transmitted selected video data is received by the communication unit 43. The display control unit 56 can display the received selected video data in the video display area 42a.

Further, in the present embodiment, the image determination unit 37 of the server 130 determines the target image by using the server message specified by the input unit 41 as a trigger, and the advertisement setting unit 38 determines the advertisement setting data according to the determination result. To generate. The generated advertisement setting data is transmitted to the terminal device 40 via the server-side communication unit 35. The display control unit 56 causes the display unit 42 to display an advertisement based on the received advertisement setting data. The display of the advertisement is the same as that of the second embodiment.

FIG. 15 is a flowchart showing an example of the chat display method according to the third embodiment. In FIG. 15, flowcharts are shown separately for each of the server 130 side and the terminal device 40 side.

As shown in FIG. 15, in the server 130, the video data acquisition unit 31 acquires the video data input from the camera 10 and stores it in the storage unit 39 (step S210). Further, the score data acquisition unit 32 acquires the score data input from the score input unit 20 and stores it in the storage unit 39 (step S220). Further, the chat data processing unit 33 generates chat data having contents corresponding to the score data each time the score data is input, and stores the chat data in the storage unit 39 (step S230). After that, the tag information setting unit 34 sets the tag range as the tag information. The server-side communication unit 35 transmits video data and chat data (step S240).

The terminal device 40 side receives various data transmitted from the server 130. The display control unit 56 displays the video based on the video data and the chat based on the chat data on the display unit 42 (step S250). The display control unit 56 determines whether or not the server message is specified by the input unit 41 among the chat data displayed in the chat display area 42b (step S260). When the display control unit 56 determines that the server message has been specified by the input unit 41 (Yes in step S260), the display control unit 56 transmits information to the effect that the server message has been specified to the server 130 (step S270). On the other hand, when the display control unit 56 determines that the server message is not specified by the input unit 41 (No in step S260), the display control unit 56 skips the subsequent processing. The display control unit 56 may repeat the process of step S260 in the case of No in step S260.

On the server 130 side, the video data selection unit 36 determines whether or not the designation of the server message transmitted from the terminal device 40 has been received (step S280). When it is determined that the designation of the server message has been received (Yes in step S280), the video data selection unit 36 selects the video data corresponding to the designated server message (step S290). On the other hand, when it is determined that the designation of the server message is not received (No in step S280), the video data selection unit 36 skips the subsequent processing. The video data selection unit 36 may repeat the process of step S280 in the case of No in step S280.

When the video data is selected, the image determination unit 37 determines whether or not the selected video data, which is the selected video data, includes the target image data (step S300). When the image determination unit 37 determines that the target image data is included in the selected video data (Yes in step S300), the advertisement setting unit 38 causes the display unit to display the advertisement of the advertisement requester corresponding to the target image data. Generate advertisement setting data (step S310). On the other hand, when the image determination unit 37 determines that the target image data is not included in the video data (No in step S300), the advertisement setting unit 38 skips the process of step S310. The server-side communication unit 35 transmits the selected video data, and when the advertisement setting data is generated, transmits the advertisement setting data (step S320).

The terminal device 40 side receives various data transmitted from the server 130. The display control unit 56 displays a video based on the selected video data on the display unit 42, and if there is an advertisement display setting based on the advertisement setting data, the display control unit 56 displays the advertisement based on the setting of the advertisement setting data (step S330). .. On the other hand, when there is no advertisement display setting, the advertisement is not displayed and the video based on the selected video data is displayed on the display unit 42.

As described above, in the chat system according to the third embodiment, the video data acquisition unit 31 that acquires the video data of the game, the score data acquisition unit 32 that acquires the game status data of the game, and the game status data are included. Chat data processing unit 33 that generates chat data with contents according to the match status data when acquired, storage unit 39 that stores video data, match status data, and chat data in association with time, and chat data. When one of the chat data generated by the processing unit 33 and stored in the storage unit 39 is specified by the external terminal device 40, the video data selection unit 36 selects the video data from the time corresponding to the specified chat data. An image for determining whether or not the selected video data, which is the selected video data, includes the target image data, which is the data of the target image indicating the advertisement requester, triggered by the designation of the chat data in the terminal device 40. The determination unit 37, and the advertisement setting unit 38 that generates advertisement setting data for displaying the advertisement of the advertisement requester corresponding to the target image on the display unit 42 of the terminal device 40 when the selected video data includes the target image data. A server 130 having a server-side communication unit 35 capable of transmitting video data including selected video data, chat data, and advertisement setting data to the terminal device 40 and receiving a designation of chat data by the terminal device 40, and a display unit. The communication unit 43 that transmits / receives information between the 42 and the server-side communication unit 35, and the video data received by the communication unit 43, the video based on the chat data, and the chat are displayed on the display unit 42, and the chat data processing unit. When one of the chats generated by 33 and displayed on the display unit 42 is specified by the input unit 41, the fact that the chat is specified is transmitted to the server 130, and the selected video data selected by the video data selection unit 36. Is received from the server 130 and displayed on the display unit 42, and when the advertisement setting data is received, the terminal device 40 having the display control unit 56 for displaying the advertisement on the display unit 42 based on the advertisement setting data. Be prepared.

According to the present embodiment, in the server 130, when the target image data is included in the video data, the advertisement of the advertisement requester corresponding to the target image data is displayed by using the designation of the chat data in the terminal device 40 as a trigger. The advertisement setting data is generated as described above, and the terminal device 40 displays the advertisement based on the advertisement setting data. As a result, the advertisement is displayed on the display unit 42 on which the selected video that the user particularly wants to watch is displayed, so that the advertisement can be delivered based on the highly effective information.

In the chat system according to the present embodiment, the advertisement setting unit 38 determines the display mode of the advertisement according to at least one of the length of the display time of the target image displayed in the selected video data and the number of display scenes of the target image. change. As a result, the display mode of the advertisement can be changed according to the degree to which the user recognizes the target image.

In the chat system according to the present embodiment, the display mode includes the length of the display period of the advertisement. As a result, the length of the advertisement display period can be changed according to the degree to which the user recognizes the target image.

[Fourth Embodiment]
Next, the fourth embodiment will be described. In this embodiment, a chat system having substantially the same configuration as that of the second embodiment is used. In the following, the configuration of each part will be described using the same names and codes as those of the chat system according to the second embodiment, and the description may be omitted or simplified when the configuration is the same as that of the second embodiment. ..

In the present embodiment, the advertisement setting unit 38 corresponds to the target image when the target image data of the advertisement requester is included in the video data and the video based on the video data is displayed on the display unit 42 of the terminal device 40. Of the advertisements of the advertisement requester, the advertisement setting data for displaying the advertisement corresponding to the attribute of the terminal device 40 on the display unit of the terminal device is generated. In the present embodiment, the attribute of the terminal device 40 includes the role of the user of the terminal device 40 in the game. The role includes, for example, a defensive position in a baseball game. Further, the attributes of the terminal device 40 may be the age, gender, etc. of the user of the terminal device 40. The attributes of the terminal device 40 can be input as attribute information using, for example, the input unit 41 of the terminal device 40. The attribute information input from the input unit 41 can be stored, for example, by the storage unit 44. When the terminal device 40 communicates with the server 130, the attribute information stored in the storage unit 44 is transmitted to the server 130 via the communication unit 43 under the control of the control unit 45. The attribute information may be input on the terminal device 40 side based on the command from the server 130.

The advertisement setting unit 38 acquires the attributes of the terminal device 40. After acquiring the attributes of the terminal device 40, the advertisement setting unit 38 sets the advertisement setting data so that the display contents correspond to the attributes. For example, a case where the advertisement requester is a sports equipment store and includes advertisement contents for various tools used for a baseball game or practice will be described. When the defensive position of the user of a certain terminal device 40 is a catcher, the advertisement setting unit 38 selects an advertisement having the content of introducing the catcher mitt as a product from the advertisements of various tools, and the selected advertisement is displayed in the display unit 42. Advertisement setting data can be set so that it is displayed in. Further, when the user of the terminal device 40 is a young person, an advertisement having a content of introducing the equipment for the young child as a product is selected, and the advertisement setting data is set so that the selected advertisement is displayed on the display unit 42. be able to.

FIG. 16 is a diagram showing an example of advertisement setting data stored in the storage unit 39. The advertisement setting data 370 includes requester data 71, target image data 72, advertisement content data 373, and display mode data 74. The requester data 71, the target image data 72, and the display mode data 74 are the same as those in the above embodiment. The advertisement content data 373 is data indicating the advertisement content, and is set according to the attributes of the terminal device 40. The advertisement setting unit 38 can set the advertisement content by selecting the advertisement content to be displayed on the display unit 42 of the terminal device 40 from the advertisement content data 373 according to the attribute of the terminal device 40.

In the present embodiment, the storage unit 39 stores the video data and the chat data, the process of acquiring the video data of the game, the process of acquiring and generating the chat data related to the game, and the storage of the video data and the chat data. The process of determining whether or not the stored video data includes the target image data which is the data of the target image indicating the advertisement requester, and when the video data includes the target image data, the video based on the video data and When a chat based on chat data is displayed on the display unit of the terminal device, the advertisement setting data for displaying the advertisement corresponding to the attribute of the terminal device among the advertisements of the advertisement requester corresponding to the target image on the display unit of the terminal device. Stores an advertisement setting program that causes a computer to execute a process of generating video data, chat data, and a process of transmitting advertisement setting data to a terminal device.

In the terminal device 40, the display control unit 56 of the control unit 45 determines whether or not there is an advertisement display setting based on the advertisement setting data, and if it is determined that there is an advertisement display setting, the advertisement setting data is set. Display ads based on. Under the control of the display control unit 56, the advertisement corresponding to the attribute of the terminal device 40 is displayed on the display unit 42. For example, when the defensive position of the user of the terminal device 40 is a catcher, an advertisement with the content of introducing the catcher mitt as a product is displayed. Further, for example, when the user of the terminal device 40 is a young person, an advertisement with the content of introducing the tool for the young person as a product is displayed.

FIG. 17 is a flowchart showing an example of the chat display method according to the fourth embodiment. In FIG. 17, flowcharts are shown separately for each of the server 130 side and the terminal device 40 side.

As shown in FIG. 17, in the server 130, the video data acquisition unit 31 acquires the video data input from the camera 10 and stores it in the storage unit 39 (step S410). Further, the score data acquisition unit 32 acquires the score data input from the score input unit 20 and stores it in the storage unit 39 (step S420). Further, the chat data processing unit 33 generates chat data having contents corresponding to the score data each time the score data is input, and stores the chat data in the storage unit 39 (step S430). After that, the tag information setting unit 34 sets the tag range as the tag information.

Further, the image determination unit 37 determines whether or not the target image data is included in the video data (step S440). In step S440, when the image determination unit 37 determines that the target image data is included in the video data (Yes in step S440), the advertisement setting unit 38 acquires the attribute of the terminal device 40 (step S450). After acquiring the attributes of the terminal device 40, the advertisement setting unit 38 generates advertisement setting data for displaying the advertisement of the advertisement requester corresponding to the target image data on the display unit according to the attributes (step S460). On the other hand, when the image determination unit 37 determines that the target image data is not included in the video data (No in step S440), the advertisement setting unit 38 skips the processes of steps S450 and S460. The server-side communication unit 35 transmits video data and chat data, and when the advertisement setting data is generated, transmits the advertisement setting data (step S470).

The terminal device 40 side receives various data transmitted from the server 130. The display control unit 56 displays the video based on the video data and the chat based on the chat data on the display unit 42 (step S480). The display control unit 56 determines whether or not there is an advertisement display setting based on the advertisement setting data (step S490). When it is determined that the advertisement display is set (Yes in step S490), the display control unit 56 displays the advertisement based on the setting of the advertisement setting data (step S500). On the other hand, when it is determined that there is no advertisement display setting (No in step S490), such as when the advertisement setting data is not received or when all the display mode data of the advertisement setting data is set to be hidden, the process of step S500. To skip.

As described above, the chat system according to the fourth embodiment has a video data acquisition unit 31 that acquires video data of a game and a chat data processing unit 33 that can acquire and generate chat data related to the game. A storage unit 39 that stores video data and chat data, and an image determination unit that determines whether or not the stored video data includes target image data that is data of a target image indicating an advertisement requester. When the video data includes the target image data, when the video based on the video data and the chat based on the chat data are displayed on the display unit 42 of the terminal device 40, the terminal among the advertisements of the advertisement requester corresponding to the target image An advertisement setting unit 38 that generates advertisement setting data for displaying advertisements according to the attributes of the device 40 on the display unit 42 of the terminal device 40, and a server side capable of transmitting video data, chat data, and advertisement setting data to the terminal device 40. A server 130 having a communication unit 35, a display unit 42, a communication unit 43 for transmitting and receiving information between the server-side communication unit 35, and video data and chat based on video data and chat data received by the communication unit 43. Is displayed on the display unit 42, and when the communication unit 43 receives the advertisement setting data, the terminal device 40 has a display control unit 56 that displays the advertisement on the display unit 42 based on the advertisement setting data.

According to the present embodiment, in the server 130, when the target image data is included in the video data, the advertisement setting data is generated so as to display the advertisement according to the attribute of the terminal device 40, and the terminal device 40 generates the advertisement setting data. , The advertisement is displayed based on the advertisement setting data. As a result, different advertisements can be flexibly displayed for each terminal device 40, so that advertisements can be delivered based on highly effective information.

In the chat system according to the present embodiment, the attributes include attributes for the user of the terminal device 40. In addition, the attribute includes the role of the user of the terminal device 40 in the game. As a result, it is possible to display an advertisement according to the user of the terminal device 40.

In the chat system according to the present embodiment, the terminal device 40 has an input unit 41 for inputting information, and the attribute information about the attribute is input by the input unit 41. This makes it possible to deliver advertisements based on the attributes input by the user in the terminal device 40.

[Fifth Embodiment]
Next, a fifth embodiment will be described. In this embodiment, a chat system having substantially the same configuration as that of the second embodiment is used. In the following, the configuration of each part will be described using the same names and codes as those of the chat system according to the second embodiment, and the description may be omitted or simplified when the configuration is the same as that of the second embodiment. ..

In the present embodiment, the image determination unit 37 determines whether or not the target image data, which is the data of the target image indicating the determination target person including the advertisement requester, is included in the video data. The specific determination content is the same as in each of the above embodiments.

When the target image data of the determination target person is included in the video data, the advertisement setting unit 38 determines whether or not the determination target person is a non-requester different from the advertisement requester. Examples of the non-requester include a judgment target person who has never requested the display of the advertisement, a judgment target person who was an advertisement requester but stopped requesting the advertisement, and the like. When it is determined that the determination target person is a non-requester, the advertisement setting unit 38 determines that the advertisement setting unit 38 corresponds to the non-requester when the video and chat are displayed on the display unit 42 of the terminal device 40, for example. The advertisement setting data for displaying the advertisement of the response requester is displayed on the display unit 42 is generated. Examples of the response requester include a non-requester's other company in the same industry, a judgment target person who provides the same, similar or related products and services as the non-requester's product and service. When it is determined that the determination target person is the advertisement requester, the advertisement setting unit 38 displays the advertisement of the advertisement requester on the display unit 42 when the video and the chat are displayed on the display unit 42 of the terminal device 40, for example. Generate advertisement setting data to be generated.

When displaying the advertisement of a predetermined advertisement requester corresponding to the non-requester, the advertisement setting unit 38 can display the advertisement in a state that does not correspond to the target image of the non-requester. When the determination target person corresponding to the target image is the advertisement requester, the advertisement setting unit 38 can display the advertisement of the advertisement requester in a state corresponding to the target image of the advertisement requester.

FIG. 18 is a diagram showing an example of advertisement setting data stored in the storage unit 39. The advertisement setting data 470 includes determination target person data 75, target image data 72, advertisement content data 73, display mode data 74, type data 76, and response requester data 77. The target image data 72, the advertisement content data 73, and the display mode data 74 are the same as those in the above embodiment. The determination target person data 75 is data indicating the determination target person including the advertisement requester. The type data is data indicating whether the determination target person is an advertisement requester or a non-requester. The response requester data 77 is data indicating an advertisement requester corresponding to the non-requester when the determination target person is a non-requester. The advertisement setting unit 38 can set the display content of the advertisement to be displayed on the display unit 42 of the terminal device 40 according to whether the determination target person of the target image data included in the video data is the advertisement requester or the non-requester. can.

In the present embodiment, the storage unit 39 stores, a process of acquiring video data of a game, a process of acquiring and generating at least one of chat data related to the game, a process of storing video data and chat data, and storage. The process of determining whether or not the target image data, which is the data of the target image indicating the judgment target person including the advertisement requester, is included in the video data, and the case where the video data includes the target image data. However, when the judgment target person corresponding to the target image is a non-requester different from the advertisement requester, when the video based on the video data and the chat based on the chat data are displayed on the external display unit. , Let the computer execute the process of generating the advertisement setting data for displaying the advertisement of the predetermined advertisement requester corresponding to the non-requester on the display unit and the process of transmitting the video data, chat data and advertisement setting data to the outside. Remember the ad settings program.

In the terminal device 40, the display control unit 56 of the control unit 45 determines whether or not there is an advertisement display setting based on the advertisement setting data, and if it is determined that there is an advertisement display setting, the advertisement setting data is set. Display ads based on. Under the control of the display control unit 56, when the determination target person is a non-requester, the advertisement of the predetermined advertisement requester corresponding to the non-requester is displayed on the display unit 42.

FIG. 19 is a diagram showing an example of an input unit 41 and a display unit 42 of the terminal device 40 according to the present embodiment. Hereinafter, with respect to the words and phrases indicated by "" ("target person 1", "target person 2", etc.), FIG. 18 is referred to. As shown in FIG. 19, when the target image data is included in the video data, the target images Pa and Pb based on the target image data are displayed in the video display area 42a of the display unit 42 under the control of the display control unit 56. NS. The target image Pa is a target image of the "target person 1" who is the advertisement requester. The target image Pb is a target image of the “target person 2” who is a non-requester.

When the target image Pa of the "target person 1" who is the advertisement requester is displayed in the video display area 42a, the display control unit 56 "displays" the advertisement Ca of the "target person 1", for example, based on the advertisement setting data. It is displayed on the display unit 42 in the display mode of "1". Examples of the display mode of "display 1" include a mode in which the advertisement Ca is displayed so as to correspond to the target image Pb. In this case, the advertisement content of the advertisement Ca is a "coupon".

On the other hand, when the target image Pb of the non-requester "target person 2" is displayed in the video display area 42a, the display control unit 56 requests a response corresponding to the "target person 2" based on the advertisement setting data. The advertisement Cb of the "target person n" who is the person is displayed on the display unit 42 in the display mode of the "display n". Examples of the display mode of the "display n" include a mode in which the advertisement Cb is displayed in a state that does not correspond to the target image Pb. As such an aspect, for example, an aspect in which the advertisement Cb and the target image Pb are displayed separately, the above-mentioned advertisement Ca is displayed in a balloon from the target image Pa, whereas the withdrawal source is not indicated for the advertisement Cb. It can be in various modes such as a mode in which it is displayed in a state. The content of the advertisement Cb is "product n".

FIG. 20 is a flowchart showing an example of the chat display method according to the fifth embodiment. In FIG. 20, flowcharts are shown separately for each of the server 130 side and the terminal device 40 side.

As shown in FIG. 20, in the server 130, the video data acquisition unit 31 acquires the video data input from the camera 10 and stores it in the storage unit 39 (step S510). Further, the score data acquisition unit 32 acquires the score data input from the score input unit 20 and stores it in the storage unit 39 (step S520). Further, the chat data processing unit 33 generates chat data having contents corresponding to the score data each time the score data is input, and stores the chat data in the storage unit 39 (step S530). After that, the tag information setting unit 34 sets the tag range as the tag information.

Further, the image determination unit 37 determines whether or not the target image data is included in the video data (step S540). If the image determination unit 37 determines in step S540 that the target image data is not included in the video data (No in step S540), the following steps S550, S560, and S570 are skipped, and the process proceeds to step S580. Further, in step S540, when the image determination unit 37 determines that the target image data is included in the video data (Yes in step S540), the advertisement setting unit 38 is not requested by the determination target person corresponding to the target image data. It is determined whether or not the person is a person (step S550). When it is determined in step S550 that the determination target person is a non-requester (Yes in step S550), the advertisement setting unit 38 does not display the video and chat, for example, on the display unit 42 of the terminal device 40. Generates advertisement setting data for displaying the advertisement of the corresponding requester corresponding to the requester on the display unit 42 (step S560). On the other hand, in step S550, when it is determined that the determination target person is not a non-requester (No in step S550), that is, when it is determined that the determination target person is an advertisement requester, the advertisement setting unit 38 displays the video and When the chat is displayed on the display unit 42 of the terminal device 40, for example, the advertisement setting data for displaying the advertisement of the advertisement requester on the display unit 42 is generated (step S570). The server-side communication unit 35 transmits video data and chat data, and when the advertisement setting data is generated, transmits the advertisement setting data (step S580).

The terminal device 40 side receives various data transmitted from the server 130. The display control unit 56 displays the video based on the video data and the chat based on the chat data on the display unit 42 (step S590). The display control unit 56 determines whether or not there is an advertisement display setting based on the advertisement setting data (step S600). When it is determined that the advertisement display is set (Yes in step S600), the display control unit 56 displays the advertisement based on the setting of the advertisement setting data (step S610). On the other hand, when it is determined that there is no advertisement display setting (No in step S600), such as when the advertisement setting data is not received or when all the display mode data of the advertisement setting data is set to be hidden, the process of step S610 is performed. To skip.

As described above, the chat system according to the fifth embodiment has a video data acquisition unit 31 that acquires video data of a game and a chat data processing unit 33 that can acquire and generate chat data related to the game. Whether or not the video data includes the storage unit 39 that stores the video data and the chat data, and the target image data that is the data of the target image indicating the determination target person including the advertisement requester in the stored video data. When the image determination unit 37 and the image data include the target image data and the determination target person corresponding to the target image is a non-requester different from the advertisement requester, the image data includes the image determination unit 37. When the chat based on the video and the chat data is displayed on the external display unit 42, the advertisement setting unit that generates the advertisement setting data for displaying the advertisement of the predetermined advertisement requester corresponding to the non-requester on the display unit 42. Communication unit 43 that transmits and receives information between the server 130 having 38, server-side communication unit 35 capable of transmitting video data, chat data, and advertisement setting data to the outside, display unit 42, and server-side communication unit. And, the video data and the video based on the chat data received by the communication unit 43 and the chat are displayed on the display unit 42, and when the advertisement setting data is received by the communication unit 43, the advertisement is displayed based on the advertisement setting data. A terminal device 40 having a display control unit 56 to be displayed on the unit 42 is provided.

According to the present embodiment, when the target image data of the non-requester is included in the video data, the advertisement of the advertisement requester (correspondence requester) corresponding to the non-requester is displayed on the display unit 42. As a result, the advertisement of the product or service corresponding to the product or service of the non-requester can be displayed, so that the advertisement can be delivered based on the highly effective information.

In the chat system according to the present embodiment, when displaying the advertisement of the corresponding requester corresponding to the non-requester, the advertisement setting unit 38 displays the advertisement in a state not corresponding to the target image of the non-requester. As a result, it is possible to avoid confusion about the source of the advertisement of the response requester.

In the chat system according to the present embodiment, when the determination target person corresponding to the target image is the advertisement requester, the advertisement setting unit 38 displays the advertisement of the advertisement requester in a state corresponding to the target image of the advertisement requester. .. As a result, the source of the advertisement of the advertisement requester can be specified. In addition, when displaying the advertisement of the response requester corresponding to the non-requester, by using it together with the mode of displaying the advertisement in a state that does not correspond to the target image of the non-requester, the distinction of the source of the advertisement should be shown more clearly. Can be done.

[Sixth Embodiment]
Next, the sixth embodiment will be described. FIG. 21 is a diagram showing an example of the chat system 600 according to the present embodiment. As shown in FIG. 21, the chat system 600 includes a camera 10, a score input unit 20, a server 530, terminal devices 40 and 40A, and an excitement information detection unit 550. The configurations of the camera 10, the score input unit 20, the terminal device 40, and 40A are the same as those in the second embodiment.

The excitement information detection unit 550 detects excitement information indicating the magnitude of excitement in the game. For example, as the game becomes more exciting, there is a high possibility that the biometric information of the players participating in the game, the photographer by the camera 10, the user of the terminal device 40, and the like will change significantly. In addition, as the game becomes more exciting, the cheers at the game venue become louder, and there is a high possibility that the sound of the video data becomes louder. Also, as the game gets more exciting, the brightness of the video data may increase. In addition, there is a high possibility that the game will be lively in response to scores such as home runs, multiple base hits, and consecutive strikeouts. Also, as the game gets more exciting, the number of chats increases and the content of the chats is more likely to be emotional. Therefore, in the present embodiment, the excitement information detection unit 550 uses the excitement information as, for example, biometric information of at least one target person among the participants of the game and the spectators of the game, the loudness of the sound of the video data, and the video data. The brightness value, the content of the score data, the content of the chat, etc. can be detected.

The excitement information can be expressed numerically, for example. When biological information is detected as excitement information, for example, excitement is based on the fluctuation amount of each value of heart rate, respiratory rate, blood pressure, body temperature, brain wave, sweating amount, body movement of the subject, and oxygen saturation of arterial blood. It is possible to calculate a numerical value indicating the magnitude of. For example, it can be estimated that the larger the fluctuation amount of each of the above values, the greater the excitement of the person to be acquired the biological information. Therefore, it is possible to set so that the larger the fluctuation amount of each value of the detection result, the larger the excitement information of the value is calculated. The excitement information is not limited to a positive numerical value (indicating excitement), and may include a negative numerical value (indicating excitement).

Similar to the second embodiment, the server 530 includes a video data acquisition unit 31, a score data acquisition unit (match status data acquisition unit) 32, a chat data processing unit 33, a tag information setting unit 34, and a server-side communication unit. It has 35, a video data selection unit 36, an image determination unit 37, an advertisement setting unit 38, and a storage unit 39. In the present embodiment, the server 530 further includes an excitement information acquisition unit 551.

The excitement information acquisition unit 551 acquires the excitement information detected by the excitement information detection unit 550, associates it with the video data and the chat data in time, and stores it in the storage unit 39.

The video data selection unit 36 selects video data in a predetermined range from the video data stored in the storage unit 39, and causes the server-side communication unit 35 to transmit the video data to the terminal device 40. The video data selection unit 36 selects, for example, video data for a period in which the excitement information is equal to or higher than a predetermined threshold value as the selected video data. In this case, the video data selection unit 36 searches for a tag range during a period in which the excitement information is equal to or greater than a predetermined threshold, selects video data from the start time of the tag range, and terminals via the server-side communication unit 35. It is transmitted to the device 40.

The image determination unit 37 determines whether or not the target image data, which is the data of the target image, is included in the period when the excitement information of the video data is equal to or higher than a predetermined threshold value. The image determination unit 37 compares, for example, the target image data stored in the storage unit 39 with the video data, and determines whether or not the target image data is included in the above period of the video data by image processing or the like.

When the target image data is included in the video data during the period when the excitement information is equal to or higher than a predetermined threshold, the advertisement setting unit 38 displays the video based on the video data and the chat based on the chat data on the display unit 42. Generates advertisement setting data for displaying the advertisement of the advertisement requester corresponding to the target image on the display unit of the chat terminal.

The storage unit 39 has a process of acquiring video data of a game, a process of acquiring and generating at least one of chat data related to the game, a process of acquiring excitement information indicating the magnitude of excitement in the game, and a video. A process of associating data, chat data, and excitement information with time and storing it, and a process of determining whether or not the stored video data includes target image data which is data of a target image indicating an advertisement requester. , When the target image data is included in the video data during the period when the excitement information exceeds a predetermined threshold, the target image is supported when the video based on the video data and the chat based on the chat data are displayed on the external display unit. Stores an ad setting program that causes the computer to execute the process of generating ad setting data for displaying the ad requester's ad on the display of the chat terminal and the process of transmitting video data, chat data, and ad setting data to the outside. do.

In the terminal device 40, the display control unit 56 of the control unit 45 determines whether or not there is an advertisement display setting based on the advertisement setting data, and if it is determined that there is an advertisement display setting, the advertisement setting data is set. Display ads based on. Under the control of the display control unit 56, the display unit 42 of the terminal device 40 displays an advertisement based on the advertisement setting data in the video based on the selected video data during the period when the excitement information becomes equal to or more than a predetermined threshold value.

FIG. 22 is a flowchart showing an example of the chat display method according to the sixth embodiment. In FIG. 22, flowcharts are shown separately for each of the server 530 side and the terminal device 40 side.

As shown in FIG. 22, in the server 530, the video data acquisition unit 31 acquires the video data input from the camera 10 and stores it in the storage unit 39 (step S710). Further, the score data acquisition unit 32 acquires the score data input from the score input unit 20 and stores it in the storage unit 39 (step S720). Further, the chat data processing unit 33 generates chat data having contents corresponding to the score data each time the score data is input, and stores the chat data in the storage unit 39 (step S730). Further, the excitement information acquisition unit 551 acquires the excitement information detected by the excitement information detection unit 550 (step S740). After that, the tag information setting unit 34 sets the tag range as the tag information.

Further, the image determination unit 37 determines whether or not the target image data is included in the period when the excitement information of the video data is equal to or greater than a predetermined threshold value (step S750). In step S750, when the image determination unit 37 determines that the target image data is included in the above period of the video data (Yes in step S750), the advertisement setting unit 38 advertises the advertisement requester corresponding to the target image data. Is generated on the display unit (step S760). On the other hand, when the image determination unit 37 determines that the target image data is not included in the video data (No in step S750), the advertisement setting unit 38 skips the process of step S760. The server-side communication unit 35 transmits video data and chat data, and when the advertisement setting data is generated, transmits the advertisement setting data (step S770).

The terminal device 40 side receives various data transmitted from the server 530. The display control unit 56 displays the video based on the video data and the chat based on the chat data on the display unit 42 (step S780). The display control unit 56 determines whether or not there is an advertisement display setting based on the advertisement setting data (step S790). When it is determined that the advertisement display is set (Yes in step S790), the display control unit 56 displays the advertisement based on the setting of the advertisement setting data (step S800). On the other hand, when it is determined that there is no advertisement display setting (No in step S790), such as when the advertisement setting data is not received or when all the display mode data of the advertisement setting data is set to be hidden, the process of step S800. To skip.

As described above, the chat system 600 according to the sixth embodiment has a video data acquisition unit 31 that acquires video data of a game and a chat data processing unit that can acquire and generate chat data related to the game. 33, an excitement information acquisition unit 551 that acquires excitement information indicating the magnitude of excitement in a game, a storage unit 39 that stores video data, chat data, and excitement information in association with time, and stored video data. The image determination unit 37 that determines whether or not the target image data, which is the data of the target image indicating the advertisement requester, is included in the period when the excitement information is equal to or higher than a predetermined threshold, and the target image data are included in the period. In this case, when the video based on the video data and the chat based on the chat data are displayed on the external display unit 42, the advertisement for generating the advertisement setting data for displaying the advertisement of the advertisement requester corresponding to the target image on the display unit 42 is generated. Information is transmitted and received between the server 530 having the setting unit 38, the server-side communication unit 35 capable of transmitting video data, chat data, and advertisement setting data to the outside, the display unit 42, and the server-side communication unit 35. When the communication unit 43 and the video and chat based on the video data and chat data received by the communication unit 43 are displayed on the display unit 42 and the advertisement setting data is received by the terminal side communication unit, it is based on the advertisement setting data. A terminal device 40 having a display control unit 56 for displaying an advertisement on the display unit 42 is provided.

According to the present embodiment, the server 530 displays the advertisement of the advertisement requester corresponding to the target image data when the target image data is included in the period when the excitement information is equal to or higher than a predetermined threshold among the video data. The advertisement setting data is generated as described above, and the terminal device 40 displays the advertisement based on the advertisement setting data. As a result, the advertisement is displayed during the period when the game is lively, so that it is possible to deliver the advertisement based on highly effective information.

In the chat system 600 according to the present embodiment, the excitement information includes the biometric information of at least one of the participants of the game and the spectators of the game, the loudness of the sound in the video, the brightness value of the video data, and the game. Includes at least one of the content of the match status indicating the situation and the content of the chat. As a result, the excitement information can be detected and acquired as a numerical value corresponding to the excitement of the actual game.

The chat system 600 according to the present embodiment further includes a video data selection unit 36 that selects video data for a period in which the excitement information is equal to or higher than a predetermined threshold value. As a result, the advertisement can be delivered to the user who actively wants to view the video data during the period when the excitement information is equal to or higher than a predetermined threshold value.

The technical scope of the present invention is not limited to the above-described embodiment, and modifications can be made as appropriate without departing from the spirit of the present invention. For example, in each of the above embodiments, when a product or service is purchased through an advertisement displayed on the display unit, a predetermined incentive may be returned from the advertisement requester to the server operator.

C1 ... Advertisement display area, Ca, Cb ... Advertisement, M1,42a ... Video display area, M2, S1 ... Score display area, ID66 ... Input, ID67 ... Input person, Pa, Pb ... Target image, 10 ... Camera, 20 ... Score input unit, 30, 130, 530 ... server, 31 ... video data acquisition unit, 32 ... score data acquisition unit, 33 ... chat data processing unit, 34 ... tag information setting unit, 35 ... server side communication unit, 36 ... video Data selection unit, 37 ... image judgment unit, 38 ... advertisement setting unit, 39,44 ... storage unit, 40,40A ... terminal device, 41 ... input unit, 42 ... display unit, 42b ... chat display area, 42g ... group display Area, 43 ... Communication unit, 45 ... Control unit, 54 ... Data acquisition control unit, 55 ... Storage control unit, 56 ... Display control unit, 61 ... Video data, 63, 63a, 63b, 63c ... Tag information, 64 ... Score Data, 68 ... Input content, 70, 370, 470 ... Advertisement setting data, 71 ... Requester data, 72 ... Target image data, 73, 373 ... Advertisement content data, 74 ... Display mode data, 75 ... Judgment target data, 76 ... Separate data, 77 ... Correspondence requester data, 88, 88a, 88b ... Server message, 89 ... Other message, 90 ... Self message, 91 ... Advertising chat, 007,008 ... Batter, 100 ... Match display system, 200 , 600 ... Chat system, 550 ... Excitement information detection unit, 551 ... Excitement information acquisition unit

Claims (6)

The video data acquisition unit that acquires the video data of the game,
A chat data processing unit capable of acquiring and generating chat data related to the game, and
An excitement information acquisition unit that acquires excitement information indicating the magnitude of excitement in the game, and
A storage unit that stores the video data, the chat data, and the excitement information in association with each other in time.
An image determination unit that determines whether or not the target image data, which is the data of the target image indicating the advertisement requester, is included in the period when the excitement information exceeds a predetermined threshold among the stored video data.
When the target image data is included in the period, when the video based on the video data and the chat based on the chat data are displayed on the external display unit, the advertisement of the advertisement requester corresponding to the target image is displayed. An advertisement setting unit that generates advertisement setting data to be displayed on the display unit, and an advertisement setting unit.
A server including a communication unit capable of transmitting the video data, the chat data, and the advertisement setting data to the outside. The excitement information includes biometric information of at least one target person among the participants of the game and the spectators of the game, the loudness of the sound in the video, the brightness value of the video data, and the game status indicating the situation of the game. The server according to claim 1, which includes at least one of the contents of the chat and the contents of the chat. The communication unit further includes a video data selection unit that selects the video data for a period in which the excitement information is equal to or greater than the predetermined threshold value, and the communication unit can transmit the video data selected by the video data selection unit to the outside. The server according to claim 1 or 2. The video data acquisition unit that acquires the video data of the game,
A chat data processing unit capable of acquiring and generating chat data related to the game, and
An excitement information acquisition unit that acquires excitement information indicating the magnitude of excitement in the game, and
A storage unit that stores the video data, the chat data, and the excitement information in association with each other in time.
An image determination unit that determines whether or not the target image data, which is the data of the target image indicating the advertisement requester, is included in the period when the excitement information exceeds a predetermined threshold among the stored video data.
When the target image data is included in the period, when the video based on the video data and the chat based on the chat data are displayed on the external display unit, the advertisement of the advertisement requester corresponding to the target image is displayed. An advertisement setting unit that generates advertisement setting data to be displayed on the display unit, and an advertisement setting unit.
A server having a server-side communication unit capable of transmitting the video data, the chat data, and the advertisement setting data to the outside, and
Display and
A terminal-side communication unit that sends and receives information to and from the server-side communication unit,
When the video data received by the terminal-side communication unit and the video and chat based on the chat data are displayed on the display unit and the advertisement setting data is received by the terminal-side communication unit, the advertisement setting data A chat system including a terminal device having a display control unit for displaying the advertisement on the display unit based on the above. Acquiring video data of the game and
At least one of the acquisition and generation of chat data related to the match,
Acquiring excitement information indicating the magnitude of excitement in the game,
To store the video data, the chat data, and the excitement information in association with each other in time.
It is determined whether or not the target image data, which is the data of the target image indicating the advertisement requester, is included in the period when the excitement information exceeds a predetermined threshold value among the stored video data.
When the target image data is included in the period, when the video based on the video data and the chat based on the chat data are displayed on the external display unit, the advertisement of the advertisement requester corresponding to the target image is displayed. To generate the advertisement setting data to be displayed on the display unit,
An advertisement setting method including transmitting the video data, the chat data, and the advertisement setting data to the outside. The process of acquiring the video data of the game and
The process of acquiring and generating at least one of the chat data related to the game, and
The process of acquiring excitement information indicating the magnitude of excitement in the game, and
A process of associating the video data, the chat data, and the excitement information with time and storing them.
A process of determining whether or not the target image data, which is the data of the target image indicating the advertisement requester, is included in the period when the excitement information exceeds a predetermined threshold value among the stored video data.
When the target image data is included in the period, when the video based on the video data and the chat based on the chat data are displayed on the external display unit, the advertisement of the advertisement requester corresponding to the target image is displayed. The process of generating the advertisement setting data to be displayed on the display unit, and
An advertisement setting program that causes a computer to execute a process of transmitting the video data, the chat data, and the advertisement setting data to the outside.

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