JP2021144646A - Information processing device - Google Patents

Abstract

To increase an advertisement effect.SOLUTION: A vehicle 10 displays advertisement information on a road surface by bringing a wheel with liquid stuck thereon into contact with a road surface. A server device 20 performs processing for imparting any privilege to a driver of the vehicle 10 (i.e., a user renting the vehicle 10) in accordance with an advertisement effect when the vehicle 10 displays advertisement information. In this case, the privilege may be, for example, a privilege for discounting money that the user pays to rent the vehicle 10, and a privilege for providing the user with points that the user can use instead of money. In the case that the advertisement effect is regarded as large when the vehicle 10 displays the advertisement information, the value of the privilege to be imparted to the user is large, and in the case that the advertisement effect is regarded as small when the vehicle 10 displays the advertisement information, the value of the privilege to be imparted to the user is small.SELECTED DRAWING: Figure 1

Description

The present invention relates to a technique for presenting an advertisement.

Techniques for presenting advertisements to passers-by on the streets have been proposed. For example, Patent Document 1 discloses a mechanism for displaying the optimum advertisement information obtained from the user's profile at the timing when a passerby reaches the vicinity of the advertisement display means on the street.

Japanese Unexamined Patent Publication No. 2013-171067

In street advertising, the effectiveness of the advertisement is increased by making the advertisement more visible to more people in more places. Therefore, an object of the present invention is to increase the effect of advertising.

In order to solve the above problems, the present invention presents the present invention to the driver of the vehicle according to the effect of the advertisement when the vehicle displays the advertisement information on the road surface by bringing the wheel to which the liquid adheres into contact with the road surface. Provided is an information processing device provided with a grant processing unit for granting a privilege.

The effect of the advertisement may be different depending on the conditions regarding the route on which the vehicle travels.

The effectiveness of the advertisement may vary depending on the number of passersby on the route on which the vehicle travels.

The effect of the advertisement may be different depending on the ease of displaying the advertisement information by the liquid on the route on which the vehicle travels.

The effect of the advertisement may be different depending on the length of the route on which the vehicle travels.

The effectiveness of the advertisement may vary depending on weather or time conditions.

The effect of the advertisement may be different depending on the dryness of the road surface on which the vehicle travels.

The effectiveness of the advertisement may vary depending on the conditions regarding the amount of liquid supplied to the wheels in the vehicle.

The effectiveness of the advertisement may be different depending on the conditions regarding the weight of the driver.

The effect of the advertisement may be different depending on the relationship between the advertisement information displayed on the road surface by the vehicle and the attributes of passersby on the route on which the vehicle travels.

According to the present invention, it is possible to increase the effect of the advertisement.

It is a figure which illustrates the structure of the vehicle sharing system 1 which concerns on one Embodiment of this invention. It is a block diagram which shows an example of the hardware composition of the server apparatus 20. It is a block diagram which shows an example of the hardware composition of a vehicle 10. It is a block diagram which shows an example of the functional structure of the server apparatus 20. It is a figure which illustrates the data which the server apparatus 20 stores. It is a figure which illustrates the data which the server apparatus 20 stores. It is a flowchart which illustrates the operation of the server device 20. It is a figure which illustrates the data which the server apparatus 20 stores in the modification.

[composition]
FIG. 1 is a diagram showing an example of the vehicle sharing system 1 of the present embodiment. The vehicle sharing system 1 includes a plurality of vehicles 10, a server device 20, a plurality of mobile terminals 30, and a communication network 2 for communicably connecting the vehicles 10, the server device 20, and the mobile terminals 30. In this embodiment, the vehicle 10 is an electric bicycle. The parking area of the vehicle 10 is predetermined, and the user uses the vehicle 10 rented in the arbitrary parking area and then returns it to the arbitrary parking area. The server device 20 performs a process of managing the usage status of each vehicle 10 by the user, a process related to an advertisement as described later, and the like. The communication network 2 is, for example, a wireless communication network of a communication standard such as LTE (Long Term Evolution), and includes a wireless base station (not shown) and a higher-level device thereof. It should be noted that the numbers of the vehicle 10 and the mobile terminal 30 in FIG. 1 are merely examples.

The vehicle 10 has two wheels in the front-rear direction with respect to the traveling direction. Information (referred to as advertising information) that functions as an advertisement is written on the outer peripheral surface of at least one of these two wheels (for example, the rear wheel) (that is, the contact patch of the tires constituting the outer circumference of the wheel with respect to the road surface). , A concavo-convex structure (or a mountain valley structure) expressed by symbols, figures, or the like is provided. Such an uneven structure is generally called a tread pattern, and mainly aims to improve driving force, braking force, turning force, drainage force, etc., but in the present embodiment, information is displayed on the road surface. It also functions as a means. When a liquid (for example, water) is supplied to the convex portion of the uneven structure during the passage of the vehicle 10, the convex portion to which the liquid adheres comes into contact with the road surface while the wheels rotate on the road surface. As a result, the portion of the road surface that is in contact with the convex portion is wet with the liquid, and the portion of the road surface that is not in contact with the convex portion (that is, the portion of the road surface through which the concave portion has passed) is not wet with the liquid. For example, when asphalt, concrete or wood deck gets wet with liquid, a part of the liquid is absorbed by the road surface and looks darker than the part not wet with liquid, so the part wet with liquid and the part not wet with liquid on the road surface Can be identified by the human eye. Therefore, when the vehicle 10 passes through the road as described above, a portion wet with the liquid and a portion not wet with the liquid are generated on the road surface, and the advertisement information is displayed depending on the difference in the presence or absence of the liquid. On the outer peripheral surface of the wheel, the portion corresponding to the above-mentioned character, symbol or figure may be a convex portion, or the portion corresponding to the above-mentioned character, symbol or figure may be a concave portion. In short, the advertisement information may be displayed depending on the presence or absence of liquid on the road surface.

The server device 20 is an example of the information processing device according to the present invention, and is used by the driver of the vehicle 10 (that is, the user who rented the vehicle 10) according to the effect of the advertisement when the advertisement information is displayed by the vehicle 10. The process of giving a privilege to the subject is performed. The privilege referred to here may be, for example, a privilege of discounting the money paid by the user to rent the vehicle 10, or an electronic value (also called a point) that the user can use instead of money is given to the user. It may be a privilege to provide. When the effect of the advertisement is considered to be large when the advertisement information is displayed by the vehicle 10, the value of the privilege given to the user is also large, and the effect of the advertisement when the advertisement information is displayed by the vehicle 10 is small. When considered, the perks given to the user are also of little value.

FIG. 2 is a diagram showing a hardware configuration of the server device 20. The server device 20 is physically configured as a computer including a processor 2001, a memory 2002, a storage 2003, a communication device 2004, an input device 2005, an output device 2006, a bus connecting them, and the like. In the following description, the word "device" can be read as a circuit, a device, a unit, or the like. The hardware configuration of the server device 20 may be configured to include one or more of the devices shown in the figure, or may be configured not to include some of the devices.

For each function in the server device 20, by loading predetermined software (program) on hardware such as the processor 2001 and the memory 2002, the processor 2001 performs an operation and controls communication by the communication device 2004, or the memory 2002. And by controlling at least one of reading and writing of data in the storage 2003.

Processor 2001, for example, runs an operating system to control the entire computer. The processor 2001 may be configured by a central processing unit (CPU) including an interface with a peripheral device, a control device, an arithmetic unit, a register, and the like.

The processor 2001 reads a program (program code), a software module, data, and the like from at least one of the storage 2003 and the communication device 2004 into the memory 2002, and executes various processes according to these. As the program, a program that causes a computer to execute at least a part of the operations described later is used. The functional block of the server device 20 may be realized by a control program stored in the memory 2002 and operating in the processor 2001. Various processes may be executed by one processor 2001, or may be executed simultaneously or sequentially by two or more processors 2001. Processor 2001 may be implemented by one or more chips. The program may be transmitted from the communication network 2 to the server device 20 via a telecommunication line.

The memory 2002 is a computer-readable storage medium, and is composed of at least one such as a ROM (Read Only Memory), an EPROM (Erasable Programmable ROM), an EEPROM (Electrically Erasable Programmable ROM), and a RAM (Random Access Memory). May be done. The memory 2002 may be referred to as a register, a cache, a main memory (main storage device), or the like. The memory 2002 can store a program (program code), a software module, or the like that can be executed to carry out the method according to the present embodiment.

The storage 2003 is a computer-readable storage medium, for example, an optical disk such as a CD-ROM (Compact Disc ROM), a hard disk drive, a flexible disk, an optical magnetic disk (for example, a compact disk, a digital versatile disk, a Blu-ray). It may consist of at least one (registered trademark) disk), smart card, flash memory (eg, card, stick, key drive), floppy (registered trademark) disk, magnetic strip, and the like. Storage 2003 may be referred to as auxiliary storage.

The communication device 2004 is hardware (transmission / reception device) for communicating between computers via at least one of a wired communication network and a wireless communication network, and is, for example, a communication network device, a communication network controller, a communication network card, and a communication module. Also called.

The input device 2005 is an input device (for example, a keyboard, a mouse, a switch, etc.) that receives an input from the outside. The output device 2006 is an output device (for example, a display) that performs output to the outside. The input device 2005 and the output device 2006 may have an integrated configuration (for example, a touch panel).

Each device such as the processor 2001 and the memory 2002 is connected by a bus for communicating information. The bus may be configured by using a single bus, or may be configured by using a different bus for each device.

The server device 20 includes hardware such as a microprocessor, a digital signal processor (DSP), an ASIC (Application Specific Integrated Circuit), a PLD (Programmable Logic Device), and an FPGA (Field Programmable Gate Array). The hardware may realize a part or all of each functional block. For example, processor 2001 may be implemented using at least one of these hardware.

The mobile terminal 30 is a computer device that can be carried by a user, such as a smart phone, a tablet, or a wearable terminal. The mobile terminal 30 physically includes a processor, a memory, a storage, a communication device, an input device, an output device, and a bus connecting them, similarly to the server device 20. The communication device of the mobile terminal 30 has a high frequency in order to realize at least one of a configuration suitable for wireless communication, for example, frequency division duplex (FDD) and time division duplex (TDD). It may include configurations such as switches, duplexers, filters, frequency synthesizers and the like. For example, the transmission / reception antenna, the amplifier unit, the transmission / reception unit, the transmission line interface, and the like may be realized by the communication device of the mobile terminal 30. The transmission / reception unit may be physically or logically separated from each other in the transmission unit and the reception unit. Further, for example, a baseband signal processing unit, a call processing unit, and the like may be realized by the processor of the mobile terminal 30.

FIG. 3 is a diagram showing an electrical hardware configuration of the vehicle 10. The vehicle 10 is configured as a computer device including a processor 1001, a memory 1002, a storage 1003, a communication device 1004, an input device 1005, an output device 1006, a liquid supply device 1007, a positioning device 1008, and a bus connecting them. .. Further, the vehicle 10 drives a structure (not shown) for functioning as a bicycle, such as wheels, pedals, handles, saddles, frames, and chains, as well as a motor, a power source, and the like for driving the wheels by electric power. It has a system (not shown). The tires forming the outer peripheral surface of the wheel are provided with the above-mentioned uneven structure. Specifically, for example, this uneven structure is realized by adhering a rubber plate-shaped member having a groove formed at a desired position by laser processing to the outer circumference of an airless tire formed by a 3D printer. There is.

The processor 1001, the memory 1002, the storage 1003, the input device 1005, and the output device 1006 are a group of devices similar to the processor 2001, the memory 2002, the storage 2003, the input device 2005, and the output device 2006 included in the server device 20. The positioning device 1008 positions the vehicle 10 by, for example, GPS or the like. The liquid supply device 1007 is supplied to the outer peripheral surface of the wheel, the container 10071 in which the liquid is stored, the adjusting mechanism 10072 that supplies the liquid to the outer peripheral surface of the wheel while adjusting the amount of the liquid stored in the container 10071, and the outer peripheral surface of the wheel. It includes a removal mechanism 10073 that removes a part of the liquid from the outer peripheral surface. The container 10071 is provided with a fuel gauge for the stored liquid. The adjusting mechanism 10072 sprays the liquid transported by the pump onto the outer peripheral surface of the wheel, for example, a pump for transporting the liquid from the container 10071, a control mechanism for driving the pump to control the supply amount of the liquid, and the liquid transported by the pump. Includes a nozzle for. The removal mechanism 10073 includes, for example, a member (for example, a sponge) made of a material that can be impregnated with a liquid, which is provided at a position where it comes into contact with the outer peripheral surface of the wheel, and a support that supports the member with respect to the frame of the vehicle. include. This member is for adjusting the amount of liquid adhering to the outer peripheral surface of the wheel to an amount suitable for displaying information on the road surface, and is pressed against the outer peripheral surface of the wheel with an appropriate pressure. That is, this removal mechanism is provided on the outer peripheral surface of the wheel from the point where the liquid is supplied to the outer peripheral surface to the point where the outer peripheral surface comes into contact with the road surface.

The communication device 1004 has a high frequency switch and a duplexer in order to realize at least one of a configuration suitable for wireless communication, for example, frequency division duplex (FDD) and time division duplex (TDD). , Filter, frequency synthesizer and the like may be included. For example, the transmission / reception antenna, the amplifier unit, the transmission / reception unit, the transmission line interface, and the like may be realized by the communication device 1004. The transmission / reception unit may be physically or logically separated from each other in the transmission unit and the reception unit. Further, for example, a baseband signal processing unit, a call processing unit, and the like may be realized by the processor 1001.

FIG. 4 is a block diagram showing an example of the functional configuration of the server device 20. As shown in FIG. 4, in the server device 20, the information acquisition unit, the usage management unit, and the grant processing unit are realized. In each of these functions, by loading predetermined software (program) on hardware such as the processor 2001 and the memory 2002, the processor 2001 performs an operation and controls communication by the communication device 2004, or the memory 2002 and the storage. It is realized by controlling at least one of reading and writing of data in 2003.

The information acquisition unit 21 acquires various types of information from the vehicle 10 and the mobile terminal 30 via the communication network 2.

The grant processing unit 22 grants a privilege to the user who is the driver of the vehicle 10 according to the effect of the advertisement when the vehicle 10 displays the advertisement information on the road surface. In the present embodiment, the effect of the advertisement differs depending on the conditions relating to the route on which the vehicle 10 travels, and more specifically, the number of passersby on the route on which the vehicle 10 travels. The grant processing unit 22 includes a grant condition storage unit 221 that stores information as illustrated in FIG. 5 and a user information storage unit 222 that stores information as illustrated in FIG.

The grant condition storage unit 221 grants the position of each route, the number of passersby level meaning the number of passersby on the route, and the user who is the driver of the vehicle 10 when the vehicle 10 travels on the route. It is stored in association with the privilege to be given. The position of the path is actually represented by a large number of positions, which means a linear path. Regarding the number of passersby level, "large" means the level with the largest number of passersby, "small" means the level with the least number of passersby, and "medium" means the level between these. Benefits are information that means value, called points here. For example, the number of people passing on the route indicated by the position "P1" is the "medium" level, and the privilege given to the user who is the driver of the vehicle 10 when the vehicle 10 travels on the route is "20" points. Is exemplified. In this case, the higher the level of the number of passersby on the route, that is, when traveling on a route with many passersby, the effect of the advertisement is considered to be large, and a privilege of greater value is given. On the other hand, when the level of the number of passersby on the route is small, that is, when the route has a small number of passersby, the effect of the advertisement is considered to be small, and a privilege of smaller value is given. It should be noted that the granting of a privilege of small value includes the fact that the privilege is not granted (the same applies hereinafter). Regarding the number of passersby level of each route, for example, the server device 20 obtains and obtains the number of passersby from the passerby information providing device that provides information about the passersby via the communication network 2, or detects the number of passersby. The number of people passing by may be acquired by a sensor and obtained.

The user information storage unit 222 stores the user ID, which is the identification information of each user, in association with the total of the benefits given to the user. For example, it is exemplified that the user with the user ID "UID001" is given the privilege "50" points.

[motion]
Next, the operation of this embodiment will be described with reference to FIG. 7. First, a user who wants to rent a vehicle 10 performs a predetermined operation on the mobile terminal 30 or the vehicle 10. In response to this operation, the mobile terminal 30 or the vehicle 10 transmits a travel start notification including the user ID of the user and the vehicle ID of the vehicle to the server device 20 via the communication network 2. The server device 20 acquires the travel start notification, and thereafter performs a process for managing the use of the vehicle 10 based on the user ID and the vehicle ID. Since these processes themselves are well known, detailed description thereof will be omitted.

When the use of the vehicle 10 is started, in the vehicle 10, the positioning device 1008 starts a process of periodically measuring the position of the vehicle 10 and drives the adjusting mechanism 10072 to start the control regarding the supply of the liquid. , The measured positioning position is periodically transmitted to the server device 20 together with the vehicle ID. The advertising information displayed after the wheels of the vehicle 10 have passed is displayed by a novel phenomenon of the presence or absence of liquid on the road surface, and disappears due to the evaporation of the liquid after a certain period of time. You can expect the effect of attracting attention from. In other words, it can be said that the effect as an advertisement is great. When the use of the vehicle 10 is completed, the user performs a predetermined operation on the mobile terminal 30 or the vehicle 10. In response to this operation, the mobile terminal 30 or the vehicle 10 transmits a travel end notification including the user ID of the user and the vehicle ID of the vehicle to the server device 20 via the communication network 2. In the vehicle 10, the driving of the positioning process and the adjustment mechanism 10027 is stopped, and the server device 20 is notified of the end of traveling together with the vehicle ID.

In FIG. 7, when the use of the vehicle 10 is started, when the information acquisition unit 21 receives the travel start notification from the vehicle 10 in the server device 20 (step S11; YES), the vehicle ID and the positioning position are periodically thereafter. (Step S12). This process is continued until the information acquisition unit 21 receives the travel end notification from the vehicle 10 in the server device 20 (step S13; NO).

When the information acquisition unit 21 receives the travel end notification from the vehicle 10 (step S13; YES), the grant processing unit 22 performs a process of granting the privilege (step S14). Specifically, the grant processing unit 22 compares the history of the positioning position acquired by the information acquisition unit 21 with the conditions stored in the grant condition storage unit 221 and associates them with the route traveled by the vehicle. All the existing benefits are added and stored in the user information storage unit 222. The grant processing unit 22 grants a privilege corresponding to the route when the vehicle travels for a length equal to or longer than a predetermined ratio of each route stored in the grant condition storage unit 221. For example, in the example of FIG. 5, when the vehicle 10 travels 60% or more of the total length on the route indicated by the position "P1", the privilege "20" points are given to the user who is the driver of the vehicle 10. ..

According to the above embodiment, by giving the driver of the vehicle a privilege according to the effect of the advertisement, the driver is motivated to drive the vehicle in more places and more opportunities. As a result, it can be expected that the effectiveness of the advertisement will be increased.

[Modification example]
The present invention is not limited to the embodiments described above. The above-described embodiment may be modified as follows. Further, the following two or more modified examples may be combined and carried out.

[Modification 1]
The vehicle is not limited to the electric bicycle illustrated in the embodiment, and may be a non-electric bicycle, as well as a vehicle having wheels such as an automobile, a motorcycle, or a stroller. The number of wheels of the vehicle is not particularly limited. Further, the structure of the outer peripheral surface of the wheel is not limited to the unevenness concept, and may be a structure in which a portion to which the liquid adheres and a portion to which the liquid does not adhere can occur.

[Modification 2]
The condition to be stored in the granting condition storage unit 221 may be that the privilege is granted according to the ease of displaying the advertisement information by the liquid on the route on which the vehicle 10 travels. For example, if the road surface is an asphalt, concrete, or wood deck where it is easy to display and view information by liquid, the effect of the advertisement can be said to be great, and the value of the privilege is also increased. On the other hand, if the road surface is a road surface such as soil or gravel where it is difficult to display and view information by liquid, the effect of the advertisement can be said to be small, so the value of the privilege is also reduced. That is, the effect of the advertisement differs depending on the ease of displaying the advertisement information on the route on which the vehicle 10 travels. The granting processing unit 22 acquires information on the road surface from a road surface information providing device that provides the road surface information on the road surface condition via the communication network 2, or obtains information on the road surface condition by a sensor that detects the road surface condition. get.

[Modification 3]
The condition stored in the grant condition storage unit 221 may be that the privilege is granted according to the length of the route on which the vehicle 10 travels. For example, if the length of the route is equal to or greater than the threshold value, the advertising information is more likely to be seen by passers-by, so that the effect of the advertisement can be said to be great, and the value of the privilege is also increased. On the other hand, if the length of the route is less than the threshold value, the effect of the advertisement can be said to be small because the advertisement information is less likely to be seen by passersby, and the value of the privilege is also reduced. That is, the effect of the advertisement differs depending on the length of the route on which the vehicle 10 travels.

[Modification example 4]
The condition stored by the grant condition storage unit 221 may be that the privilege is granted according to the weather on the route on which the vehicle 10 travels. For example, if the entire road surface is not wet, such as sunny or cloudy weather, the effect of the advertisement can be said to be great because it is easy to display and browse information by liquid, so the value of the privilege is also increased. .. On the other hand, in the case of snowy or rainy weather, where the entire road surface gets wet, it is difficult to display and view information by liquid, so the effect of the advertisement can be said to be small, so the value of the privilege is also small. do. Further, the condition stored in the grant condition storage unit 221 may be that the privilege is granted according to the time when the vehicle 10 travels. For example, in the daytime, it is easy to display and browse the information by liquid, so it can be said that the effect of the advertisement is great, so the value of the privilege is also increased, and in the night time, the information is displayed by liquid. And since it is difficult to browse, the effect of the advertisement can be said to be small, so the value of the privilege is also reduced. Thus, the effectiveness of advertising depends on weather or time conditions. The grant processing unit 22 acquires information on the road surface from a weather information providing device that provides weather information on the weather via the communication network 2, or acquires information on the weather condition by a sensor that detects the weather condition.

[Modification 5]
The condition to be stored in the granting condition storage unit 221 may be that the privilege is granted according to the dryness of the road surface on which the vehicle 10 travels. For example, if the road surface is dry, such as in sunny or cloudy weather, or if there is no snowfall for a while and the road surface is dry, it depends on the liquid. Since it is easy to display and browse information, it can be said that the effect of the advertisement is great, so the value of the privilege is also increased. On the other hand, if it is snow or rain, or if the road surface is wet due to the appropriate melting of snow, it is difficult to display and browse information by liquid, so the effect of the advertisement can be said to be small, so it is a privilege. Also reduce the value. The granting processing unit 22 acquires the information from an information providing device that provides information on the weather or snow cover on the road surface via the communication network 2 to determine the dryness of the road surface, or determines the state related to the weather or snow cover on the road surface. The information is acquired by the detecting sensor to judge the dryness of the road surface.

[Modification 6]
The condition stored by the granting condition storage unit 221 may be that the privilege is granted according to the amount of liquid supplied to the wheels in the vehicle 10. For example, in a vehicle, when the liquid in the container 10071 is exhausted, the processor 1001 outputs an alarm asking the driver (user) of the vehicle 10 to replenish the liquid, and when the liquid is replenished, the liquid is supplied to the vehicle. do. In this case, the larger the amount of liquid supplied to the wheels of the vehicle 10, the more chances that the advertising information will be seen by passers-by. Therefore, it can be said that the effect of the advertisement is large, and the value of the privilege is also increased. On the other hand, the smaller the amount of liquid supplied to the wheels in the vehicle, the less chance the advertising information will be seen by passers-by, so the effect of the advertisement can be said to be small, and the value of the privilege is also reduced. That is, the effect of the advertisement differs depending on the amount of liquid supplied to the wheels in the vehicle 10. The granting processing unit 22 acquires information on the supply amount or supply time of the liquid in the vehicle 10 from the vehicle 10 via the communication network 2.

[Modification 7]
Grant condition The condition stored by the storage unit 221 may be that the privilege is granted according to the weight of the driver. As described above, since the advertisement information is displayed by pressing the wheels of the vehicle 10 against the road surface, the heavier the driver, the clearer the advertisement information is displayed. If it is easy to display and browse the advertisement information, the effect of the advertisement can be said to be large, so the value of the privilege is also increased. .. That is, the effectiveness of the advertisement depends on the condition regarding the weight of the driver. The grant processing unit 22 registers the weight of each user in the server device 20 in advance, and determines the weight of the driver of the vehicle 10 with reference to the registration.

[Modification 8]
The condition stored in the grant condition storage unit 221 may be that the privilege is granted according to the relationship between the advertisement information displayed on the road surface by the vehicle and the attributes of passersby on the route on which the vehicle travels. .. For example, when there are many young men passing by, displaying advertising information about such products for young men can be said to have a great effect on the advertisement, so that the value of the privilege is also increased. On the other hand, when there are many women in the passersby, if the advertisement information about the product for young men is displayed, the effect of the advertisement is small and the value of the privilege is also small. Therefore, the granting condition storage unit 221 stores the vehicle ID of each vehicle and the attribute (advertising attribute) of the advertising information displayed by the vehicle in association with each other as illustrated in FIG. The advertising attribute means the attribute of the passerby who is the target of the advertisement. The grant processing unit 22 acquires information on the attributes of passersby from a passerby information providing device that provides information on the attributes of passersby passing through each route, or detects the attributes of passersby. Get information about the attributes of passers-by by means of a sensor. Then, the grant processing unit 22 compares the stored contents of the grant condition storage unit 221 with the tendency or distribution of the attributes of the passersby on the route on which the vehicle 10 travels, and the advertising attributes of the advertising information displayed on the road surface by the vehicle 10 are compared. If the attributes of the passersby on the route on which the vehicle travels are matched, a large value privilege is given, and if they are not matched, a small value privilege is given.

[Other variants]
The block diagram used in the description of the above embodiment shows a block of functional units. These functional blocks (components) are realized by any combination of hardware and / or software. Further, the means for realizing each functional block is not particularly limited. That is, each functional block may be realized by one physically and / or logically coupled device, or directly and / or indirectly by two or more physically and / or logically separated devices. (For example, wired and / or wireless) may be connected and realized by these a plurality of devices.

Each aspect / embodiment described herein includes LTE (Long Term Evolution), LTE-A (LTE-Advanced), SUPER 3G, IMT-Advanced, 4G, 5G, FRA (Future Radio Access), W-CDMA. (Registered Trademarks), GSM (Registered Trademarks), CDMA2000, UMB (Ultra Mobile Broadband), IEEE 802.11 (Wi-Fi), IEEE 802.16 (WiMAX), IEEE 802.20, UWB (Ultra-WideBand), It may be applied to systems utilizing Bluetooth®, other suitable systems and / or next-generation systems extended based on them.

The order of the processing procedures, sequences, flowcharts, and the like of each aspect / embodiment described in the present specification may be changed as long as there is no contradiction. For example, the methods described herein present elements of various steps in an exemplary order, and are not limited to the particular order presented.
Each aspect / embodiment described in the present specification may be used alone, in combination, or switched with execution. Further, the notification of predetermined information (for example, the notification of "being X") is not limited to the explicit one, but is performed implicitly (for example, the notification of the predetermined information is not performed). May be good.

The terms "system" and "communication network" as used herein are used interchangeably.

The information or parameters described in the present specification may be represented by an absolute value, a relative value from a predetermined value, or another corresponding information. The names used for the above parameters are not limited in any way. Further, mathematical formulas and the like using these parameters may differ from those expressly disclosed herein.

The terms "determining" and "determining" as used herein may include a wide variety of actions. "Judgment" and "decision" are, for example, judgment, calculation, computing, processing, deriving, investigating, looking up (for example, table). , Searching in a database or another data structure), ascertaining can be regarded as "judgment" or "decision". In addition, "judgment" and "decision" are receiving (for example, receiving information), transmitting (for example, transmitting information), input (input), output (output), and access. (Accessing) (for example, accessing data in memory) may be regarded as "determined" or "determined". In addition, "judgment" and "decision" mean that "resolving", "selecting", "choosing", "establishing", "comparing", etc. are regarded as "judgment" and "decision". Can include. That is, "judgment" and "decision" may include that some action is regarded as "judgment" and "decision".

The present invention may be provided as an information processing method including steps of processing performed in the vehicle 10 or the server device 20. Further, the present invention may be provided as a program executed in the vehicle 10 or the server device 20. Such a program may be provided in a form stored in a storage medium such as an optical disk, or may be provided in a form such as being downloaded to a computer via a communication network such as the Internet and installed and made available. Is possible.

Software, instructions, etc. may be transmitted and received via a transmission medium. For example, the software uses wired technology such as coaxial cable, fiber optic cable, twisted pair and digital subscriber line (DSL) and / or wireless technology such as infrared, wireless and microwave to websites, servers, or other When transmitted from a remote source, these wired and / or wireless technologies are included within the definition of transmission medium.

The information, signals, etc. described herein may be represented using any of a variety of different techniques. For example, data, instructions, commands, information, signals, bits, symbols, chips, etc. that may be referred to throughout the above description are voltages, currents, electromagnetic waves, magnetic fields or magnetic particles, light fields or photons, or any of these. It may be represented by a combination of.

The terms described herein and / or the terms necessary for understanding the present specification may be replaced with terms having the same or similar meanings.

As long as "inclusion," "comprising," and variations thereof are used herein or in the claims, these terms are as comprehensive as the term "comprising." Intended to be targeted. Furthermore, the term "or" as used herein or in the claims is intended not to be an exclusive OR.

Throughout this disclosure, if articles are added by translation, for example a, an, and the in English, unless the context clearly indicates that these articles are not. It shall include more than one.

Although the present invention has been described in detail above, it is clear to those skilled in the art that the present invention is not limited to the embodiments described herein. The present invention can be implemented as an amendment and a determination mode without departing from the spirit and scope of the present invention determined by the description of the claims. Therefore, the description of the present specification is for the purpose of exemplification and does not have any limiting meaning to the present invention.

1 ... Vehicle sharing system, 2 ... Communication network, 10 ... Vehicle, 1001 ... Processor, 1002 ... Memory, 1003 ... Storage, 1004 ... Communication device, 1005 ... Input device, 1006 ... Output device, 1007 ... Liquid supply device, 10071 ... Container, 10027 ... Adjustment mechanism, 10073 ... Removal mechanism, 1008 ... Positioning device, 20 ... Server device, 21 ... Information acquisition unit, 22 ... Grant processing unit, 221 ... Grant condition storage unit, 222 ... User information storage unit, 2001 ... Processor, 2002 ... Memory, 2003 ... Storage, 2004 ... Communication device, 2005 ... Input device, 2006 ... Output device.

Claims (10)

Provided with a grant processing unit that grants benefits to the driver of the vehicle according to the effect of the advertisement when the vehicle displays the advertisement information on the road surface by bringing the wheel to which the liquid adheres into contact with the road surface. An information processing device that features it. The information processing device according to claim 1, wherein the effect of the advertisement differs depending on the conditions relating to the route on which the vehicle travels. The information processing device according to claim 2, wherein the effect of the advertisement differs depending on the number of passersby on the route on which the vehicle travels. The information processing device according to claim 2, wherein the effect of the advertisement differs depending on the ease of displaying the advertisement information by the liquid on the route on which the vehicle travels. The information processing device according to claim 2, wherein the effect of the advertisement differs depending on the length of the route on which the vehicle travels. The information processing device according to any one of claims 1 to 5, wherein the effect of the advertisement differs depending on conditions relating to weather or time. The information processing device according to any one of claims 1 to 6, wherein the effect of the advertisement differs depending on how dry the road surface on which the vehicle travels. The information processing apparatus according to any one of claims 1 to 7, wherein the effect of the advertisement differs depending on a condition regarding the amount of liquid supplied to the wheels in the vehicle. The information processing device according to any one of claims 1 to 8, wherein the effect of the advertisement differs depending on a condition relating to the weight of the driver. Any of claims 1 to 9, wherein the effect of the advertisement differs depending on the relationship between the advertisement information displayed on the road surface by the vehicle and the attributes of passersby on the route on which the vehicle travels. The information processing apparatus according to item 1.

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