CN104537547A - Data collection device, information service system and selling method based on information evaluation - Google Patents
Data collection device, information service system and selling method based on information evaluation Download PDFInfo
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- CN104537547A CN104537547A CN201410709179.8A CN201410709179A CN104537547A CN 104537547 A CN104537547 A CN 104537547A CN 201410709179 A CN201410709179 A CN 201410709179A CN 104537547 A CN104537547 A CN 104537547A
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y04—INFORMATION OR COMMUNICATION TECHNOLOGIES HAVING AN IMPACT ON OTHER TECHNOLOGY AREAS
- Y04S—SYSTEMS INTEGRATING TECHNOLOGIES RELATED TO POWER NETWORK OPERATION, COMMUNICATION OR INFORMATION TECHNOLOGIES FOR IMPROVING THE ELECTRICAL POWER GENERATION, TRANSMISSION, DISTRIBUTION, MANAGEMENT OR USAGE, i.e. SMART GRIDS
- Y04S50/00—Market activities related to the operation of systems integrating technologies related to power network operation or related to communication or information technologies
- Y04S50/14—Marketing, i.e. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards
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Abstract
Provided are a data collection device, an information service system and a selling method based on information evaluation. The vehicle data collection device comprises a sensor, a first processor, an OBD connector, and a network communication module. The sensor is mounted on a vehicle and connected with the first processor, and collects data of the vehicle. The OBD connector is connected with a vehicle diagnosis port of the vehicle and the first processor, and collects data from the vehicle diagnosis port. The first processor is connected with the network communication module, and records data related to vehicle driving. The invention further provides the vehicle information service system comprising the vehicle data collection device, and the selling method based on vehicle data evaluation. According to the invention, vehicle data can be automatically and regularly collected and evaluated, and the data can be supplied to potential customers to help customers to choose a vehicle most suitable for them, thus improving the degree of consuming experience satisfaction of users, building or maintaining loyal customers for businesses and expanding the sales market.
Description
Technical field
The present invention relates to a kind of transacter, information service system and the marketing method based on information evaluation, particularly relate to a kind of marketing method utilizing the vehicle data gathering-device of existing Internet technology and mobile communication technology, vehicle information service system and assess based on information of vehicles.
Background technology
In sales process, businessman provides the commodity of high price to consumer, as automobile etc., but usually not for consumer provides the information to fully assessing from data after sale, these information are extremely important for consumers, consumer can understand the performance of automobile and various experience information by these information, determines whether buy automobile to help them, or is applicable to the automobile buying which brand, which model.This is automotive sales industry institute urgent problem.
Consumer should select to meet most oneself real life pattern when buying vehicle, and will consider the workmanship, style etc. of vehicle simultaneously, but many people have and buy and the experience of regretting after buying vehicle because act on impulse.This uncertain bad consumption experience may cause the commodity of consumer to manufacturer or certain model to be lost the confidence, and loyalty declines, and finally causes losing this consumer.
Therefore, need a system helping consumer to make informed decision, using one or more similar products and life style from reality, on the basis of information that the association area of condition is collected, help that potential consumer determines to buy which kind of type, the vehicle of function is best.
Summary of the invention
The object of the invention is to, a kind of new vehicle data gathering-device, vehicle information service system and the marketing method based on information of vehicles assessment are provided, technical matters to be solved makes it utilize existing Internet technology and mobile communication technology, collect vehicle data, assessment vehicle data, and these data are supplied to potential consumer, them are helped to select most suitable vehicle, improve the consumption experience satisfaction of user, cultivate for businessman and maintain loyal client, expanding selling market.
The object of the invention to solve the technical problems realizes by the following technical solutions.According to a kind of vehicle data gathering-device that the present invention proposes, comprising: sensor, first processor, OBD connector and network communication module; Wherein, described sensor is installed on automobile, is connected with described first processor, and the data of collecting described automobile input described first processor; Described OBD connector connects the On-Board Diagnostics (OBD) port of described automobile and described first processor, and the data obtained from described On-Board Diagnostics (OBD) port are inputted described first processor; Described first processor is connected with described network communication module, records the data relevant to vehicle drive situations, and described data is outwards sent by described network communication module.
The object of the invention to solve the technical problems also can be applied to the following technical measures to achieve further.
Aforesaid vehicle data gathering-device, also comprises GPS locating module, and described GPS locating module is connected with described first processor, periodically updates the positional information of described automobile, and is outwards sent by described network communication module.
Aforesaid vehicle data gathering-device, wherein said first processor is also connected with the car engine control module (ECM) of described automobile and powertrain control module (PCM), and the data obtained from described car engine control module (ECM) and described powertrain control module (PCM) are inputted described first processor.
The object of the invention to solve the technical problems also realizes by the following technical solutions.According to a kind of vehicle information service system that the present invention proposes, it comprises: vehicle data gathering-device and the webserver; Wherein, described vehicle data gathering-device comprises: sensor, first processor, OBD connector and network communication module; Described sensor is installed on automobile, is connected with described first processor, and the data of collecting described automobile input described first processor; Described OBD connector connects the On-Board Diagnostics (OBD) port of described automobile and described first processor, and the data obtained from described On-Board Diagnostics (OBD) port are inputted described first processor; Described first processor is connected with described network communication module, records the data relevant to vehicle drive situations; Described network communication module is connected with the described webserver by wireless carrier network and internet, by record data relevant to vehicle drive situations be sent to the described webserver by described network communication module; The described webserver processes the received data relevant to vehicle drive situations and draws the need assessment relevant with new car type, and after its performance data general with one or more new vehicles of the sensing of both depositing and technical data are mated, produce at least one advertisement, notice or sales promotion offer based on match information, and be sent to described vehicle data gathering-device by described internet and described wireless carrier network.
The object of the invention to solve the technical problems also can be applied to the following technical measures to achieve further.
Aforesaid vehicle information service system, wherein said vehicle data gathering-device also comprises GPS locating module, described GPS locating module is connected with described first processor, periodically updates the positional information of automobile, and is sent to the described webserver by described network communication module; Or described vehicle data gathering-device is connected with the GPS device of described automobile, the positional information of the described automobile obtained from described GPS device is sent to the described webserver by described network communication module.
Aforesaid vehicle information service system, car engine control module (ECM) and the powertrain control module (PCM) of wherein said first processor and described automobile are connected, and the data obtained from described car engine control module (ECM) and described powertrain control module (PCM) are inputted described first processor; Described OBD connector connects the On-Board Diagnostics (OBD) port of described automobile and described car engine control module (ECM) and described powertrain control module (PCM).
The object of the invention to solve the technical problems realizes in addition more by the following technical solutions.According to a kind of marketing method based on vehicle data assessment that the present invention proposes, it comprises the following steps: the GPS device that monitoring is arranged on sensor, GPS locating module or automobile on automobile and the OBD connector be connected with On-Board Diagnostics (OBD) port obtain the data of automobile; Record the data relevant to vehicle drive situations, and described data are sent to the webserver by wireless carrier network and internet; The webserver processes the received data relevant to vehicle drive situations, draws the need assessment relevant to new car type, and its performance data general with one or more new vehicles of the sensing of both depositing and technical data is mated; At least one advertisement, notice or sales promotion offer is sent by wireless carrier network and internet to the car owner of automobile based on match information.
The object of the invention to solve the technical problems also can be applied to the following technical measures to achieve further.
The aforesaid marketing method based on vehicle data assessment, the performance data that wherein one or more new vehicles are general and technical data come from the different server of different competition vehicle marketing teams;
The aforesaid marketing method based on vehicle data assessment, the data of wherein said sensor collection comprise: mileage, vehicle operating data, cargo carrying capacity certificate, length of stroke data and configuration information data; The described webserver also obtains the data of automobile from described car engine control module and described powertrain control module; The described webserver also obtains side information by service registry or service request, and described side information comprises: the information of other human pilots of operation configuration data, information of vehicles that some sensors can not provide, automobile, family information, entertainment information and work related information.
The aforesaid marketing method based on vehicle data assessment, under the condition that the car owner of automobile responds positively at least one advertisement, notice or sales promotion offer, the webserver starts discount mandate.
The present invention compared with prior art has obvious advantage and beneficial effect.By technique scheme, vehicle data gathering-device of the present invention, vehicle information service system and the marketing method based on information of vehicles assessment at least have following advantages and beneficial effect: the present invention can collect the data of vehicle automatically, termly, the data of vehicle are assessed, and these data are supplied to potential consumer, them are helped to select most suitable vehicle, improve the consumption experience satisfaction of user, cultivate for businessman and maintain loyal client, expanding selling market.
Above-mentioned explanation is only the general introduction of technical solution of the present invention, in order to technological means of the present invention can be better understood, and can be implemented according to the content of instructions, and can become apparent to allow above and other object of the present invention, feature and advantage, below especially exemplified by preferred embodiment, and coordinate accompanying drawing, be described in detail as follows.
Accompanying drawing explanation
Fig. 1 is the network architecture diagram describing vehicle information service system according to an embodiment of the invention.
Fig. 2 describes the present invention draw need assessment according to raw data and carry out with one or more type of vehicle the process flow diagram that mates.
Fig. 3 is the block scheme describing the present invention's server basis operation task before type of vehicle recommendation is made.
Embodiment
For further setting forth the present invention for the technological means reaching predetermined goal of the invention and take and effect, below in conjunction with accompanying drawing and preferred embodiment, to the vehicle data gathering-device proposed according to the present invention, vehicle information service system and based on its embodiment of marketing method of information of vehicles assessment, structure, method, step, feature and effect thereof, be described in detail as follows.
Referring to shown in Fig. 1, is the network architecture diagram describing vehicle information service system according to an embodiment of the invention.
Vehicle information service system of the present invention is connected to form with the webserver 131 by wireless carrier network 120 and internet 130 primarily of vehicle data gathering-device 110.Wherein, wireless carrier network 120 can be digital cellular network, the network that provided by wireless function business of radio satellite network, wireless fidelity network (WiFi), WiMax network, wireless local loop (WLL) or other types.Internet 130 can be the network that enterprise wan (WAN) or metropolitan area network (MAN) etc. have larger common link feature.
As shown in Figure 1, in the present embodiment, represent digital cellular network communication with a honeycomb repeater tower 121, wherein facility 122 represents the incoming end of wireless carrier network 120 and internet 130.Meanwhile, in the present embodiment, be the line facility and the access point that represent composition internet 130 entirety with internet trunk 132, comprise connected undernet, therefore the present invention can be without geographical constraints.
Shown in Fig. 1, in the present embodiment, vehicle 140 is current the driven vehicles of client, and the present invention is by carrying out Data Collection, polymerization and arrangement to vehicle 140, draws the need assessment of client to a kind of new vehicle.Wherein, vehicle 140 is the manipulable any vehicles of client, and in the present embodiment, vehicle 140 is car, in other embodiments, vehicle 140 can be also truck, touring car of camping, service car, aircraft as aircraft, or ship etc.
Vehicle data gathering-device 110 of the present invention forms primarily of sensor, first processor 111, OBD connector 112 and network communication module 113.Wherein, sensor is installed on automobile 140, is connected with first processor 111, collects the data input first processor 111 of automobile 140.OBD connector 112 connects On-Board Diagnostics (OBD) port and the first processor 111 of automobile 140, by the data input first processor 111 obtained from On-Board Diagnostics (OBD) port.First processor 111 is connected with network communication module 113, records the data relevant to vehicle drive situations, and these data is outwards sent by network communication module 113.Wherein, vehicle data gathering-device 110 of the present invention is connected with the webserver 131 by wireless carrier network 120 and internet 130 by network communication module 113, and the recorded data relevant to vehicle drive situations are sent to the webserver 131.
The webserver 131 of the present invention is after receiving the data relevant to vehicle drive situations, these data are processed and draws the need assessment relevant to new car type, and its performance data general with one or more new vehicles of the sensing of both depositing and technical data are mated, then produce at least one advertisement, notice or sales promotion offer based on match information, and be sent to vehicle data gathering-device 110 by internet 130 and wireless carrier network 120.
Wherein, the data of the sensor collection of vehicle data gathering-device 100 of the present invention can comprise: mileage, vehicle operating data, cargo carrying capacity certificate, length of stroke data and configuration information data etc.
In one embodiment of the invention, vehicle data gathering-device 110 of the present invention also can be provided with GPS locating module, GPS locating module is connected with first processor 111, periodically updates the positional information of automobile 140, and is sent to the webserver 131 by network communication module 113.
In another embodiment of the present invention, vehicle data gathering-device 110 of the present invention is connected with the GPS device of automobile 140, the positional information of the automobile 140 obtained from GPS device sent to the webserver 131 by network communication module 113.
In one embodiment of the invention, first processor 111 of the present invention is also connected with the car engine control module (ECM) of automobile 140 and powertrain control module (PCM), obtains the data of vehicle from car engine control module (ECM) and powertrain control module (PCM).
Wherein, car engine control module (ECM) can extract different data from the communications electronics assembly the engine sensor of automobile 140 and engine.The data that car engine control module (ECM) obtains include but not limited to moment of torsion, fuel gas stream ratio, exhaust data, flow into data, temperature data, per minute rotating speed (RPM) data, hydraulic data, engine load data (different loads), traffic load data (different loads), braking-distance figures, transmitting data and image data, tire inflation data, tire align data, variance data and four-wheel drive data etc., these data also can be included in vehicle process and brake data under different weather condition, or the retrievable data of other types.
In one embodiment of this invention, first processor of the present invention 111 and network communication module 113 can be integrated in a mobile phone, panel computer, laptop computer or other have the device of networked capabilities.
The sensor of vehicle data gathering-device 110 of the present invention can comprise different customization sensors, and can be controlled in wireless sensor, is wirelessly connected to first processor 111.The actual functional capability of sensors with auxiliary electrode can greatly change, and can customize and install to provide the data of specific type, and these data are to determining that the demand of vehicle operator to new car is helpful.
The second processor 1311 and second memory 1312 is provided with in the webserver 131 of the present invention, second processor 1311 is connected with second memory 1312, second memory 1312 stores instruction required when the second processor 1311 performs, second processor 1311 performs the instruction that stores in second memory 1312 and processes the received data relevant to vehicle drive situations and draw and need assessment that new car type is relevant, and its performance data general with one or more new vehicles of sensing both deposited in second memory 1312 and technical data are mated, then at least one advertisement is produced based on match information, notice or sales promotion offer, and be sent to vehicle data gathering-device 110 by internet 130 and wireless carrier network 120.
Vehicle information service system of the present invention sets up a client/server by wireless carrier network 120 and internet 130 with the webserver 131 by vehicle data gathering-device 110 to link.In one embodiment of the invention, the data obtained from OBD connector 112, car engine control module (ECM), powertrain control module (PCM) and sensor are collected under the assistance of software 114 by the first processor 111 of vehicle data gathering-device 110, and these data are collected when automobile 140 is operated by vehicle operator.The present invention can be continued or these data of periodic collection by vehicle data gathering-device 110.Vehicle data gathering-device 100 can regularly or prefixed time interval automatically upload part or all data collected to the webserver 131.In one embodiment of the invention, when vehicle data gathering-device 110 starts and software 114 runs, Data Collection and upload the webserver 131 and completely automatically carry out, and be transparent to vehicle operator.
Vehicle data gathering-device 110 of the present invention, except collecting except data from automobile 140, also provides side information to the webserver 131 by service registry or service request.Side information can comprise: the information, family information, entertainment information, work related information (vehicle use) etc. of the information of vehicles that operation configuration data, some sensors can not provide, other human pilots of automobile 140.
The webserver 131 of the present invention is by operating software 133, process the data obtained from transacter 110, show that vehicle needs is assessed, mate with the vehicle data from manufacturer or marketing team, one or more about the most applicable owner of automobile 140 of which kind of vehicle or the recommendation of human pilot to obtain.The second memory 1312 of the webserver 131 of the present invention also can store business rules or restriction that the webserver 131 processes customer data.Software 133 of the present invention, except the raw data that the process webserver 131 obtains, can also provide notice, advertisement or promotion information to the transacter 110 of vehicle of the client carrying out data analysis.
In one embodiment of the invention, network backbone 132 also supports an Advertisement Server 134.Be provided with processor and storer at Advertisement Server 134, its storer stores and allly makes its software run as an Advertisement Server and instruction.Advertisement Server 134 can be connected to database 135, and database 135 stores the sales promotion information and other multimedia advertisings that can be sent to client or potential vehicle consumer.Advertisement Server 134 can be managed on behalf of another by a 0vehicle marketing entity, or can be managed on behalf of another by third party's tissue.In one embodiment of the invention, Advertisement Server 134 is for preparing and providing all advertisements coming from recommendation, and multiple 0vehicle marketing team or entity can use Advertisement Server 134 to send information or recommendation etc. based on customer requirement analysis to the transacter 110 of client.
In one embodiment of the invention, be the third-party server being notified operation on internet 130 by the software 133 of operation on the webserver 131, certain particular vehicle and the recommended transacter 110 giving one or more client of accessory are provided.In this case, sales-entity can independent of the webserver 131 follow-up ad, and namely sales-entity can not by the webserver 131 directly by third-party server follow-up ad.In another embodiment of the present invention, its ad-delivery to the webserver 131, is pushed to client by the webserver 310 by advertiser.In this embodiment, multiple seller is by providing technical data, performance data and the optional accessory data that can mate with customer demand to compete 0vehicle marketing.
Referring to shown in Fig. 2, is describe the present invention draw need assessment according to raw data and carry out with one or more type of vehicle the process flow diagram that mates.
The process drawing need assessment from the raw data relevant to vehicle drive situations and it mated with one or more type of vehicle is described in Fig. 2.Wherein, step 201, human pilot start one its have or authorize drive vehicle.Step 202, starts vehicle data gathering-device.Wherein, vehicle data gathering-device can be that mode manually starts, and also can be automatically start when vehicle startup.
Step 203, human pilot is driven this vehicle and is travelled.Step 204, the GPS device that vehicle data gathering-device is arranged on sensor, GPS locating module or automobile on automobile by monitoring and the OBD connector is connected with On-Board Diagnostics (OBD) port obtain the data of automobile, and record the collection that the data relevant to vehicle drive situations complete raw data.In one embodiment of the invention, step 204 can be the step of just carrying out after vehicle ignition starts.Wherein, in vehicle traveling process, the sustainable or interval Preset Time of vehicle data gathering-device collects data, and the collection of data can not need driver get involved and automatically collect.
Step 205, determines whether uploading data.Such as, in one embodiment of the invention, when data arrive certain capacity critical value of vehicle data gathering-device, can by the automatic uploading data of vehicle data gathering-device.In another embodiment of the present invention, vehicle data gathering-device uploading data can manually be operated by human pilot.
If there is no data upload in step 205, step 204 can be got back to and continue to collect data.If determine uploading data in step 205, then in step 206, data are sent to the webserver by wireless carrier network and internet.
Above-mentioned steps 201 to 206 is carried out at the vehicle place travelled.The collected size with uploading data may because of vehicle drive and other factors different and different.
The data sent from step 206 are received by the webserver in step 207.Step 208, the webserver processes data under one or more rule or restriction.Processing procedure can comprise data sorting and classification.In one embodiment of the invention, the webserver can use one or more algorithm process data.Step 209, on the basis of reduced data, determines whether draw a need assessment.If assert and can not draw a need assessment, then get back to step 208 and carry out further data processing.
Wherein, after data processing, show that the decision of a need assessment can be based on more than one or individual factor, such as, whether have enough information to complete a need assessment.In one embodiment of the invention, a need assessment can be after data processing stores, when judging and predicting that client may draw the interested time point of a kind of new car.If step 209 determines to draw a need assessment, then the need assessment relevant to new car type will be drawn in step 210.
A need assessment can be the human pilot of vehicle or the total general of possessory current demand, and compared with another vehicle, whether the vehicle of current driving is more suitable for this human pilot or the owner.In one of need assessment most simple case, the owner may have the truck of a load-carrying 5 tons, but constantly a dilatory weight is ship or the trailer of 6 tons, and this has the potential danger damaging truck.So the always general part of assessment may comprise needs one be greater than the vehicle that 6 tons are dragged case.
Step 211, the new car need assessment drawn from the data relevant to vehicle drive situations and Servers Organization or private sales person sold or the performance data of used car and technical data are mated.At this it is to be noted that the vehicle not necessarily new car recommended.Step 212, makes and whether has at least one new car profile matching success.If do not had, the match is successful, will get back to step 204, continues to collect data, when returning step 212 after the more data of collection also process.In one embodiment of the invention, coupling can use scoring and threshold percentage to attempt making.If the match is successful for step 212, will determine whether to make in step 213 and send at least one advertisement, notice or sales promotion offer to human pilot, and make it obtain one or more recommendation vehicles.
If step 213 determines not send at least one advertisement, notice or sales promotion offer, will be that client preserves by data and need assessment in step 214.If step 213 determines to send at least one advertisement, notice or sales promotion offer to client, then at least one advertisement, notice or sales promotion offer will send to human pilot or vehicle owner in step 215 by wireless carrier network and internet.In one embodiment of the invention, the webserver is the performance data and the technical data that obtain one or more new vehicles from manufacturer and marketing team, and as the part of at least one advertisement, notice or sales promotion offer.In another embodiment of the present invention, comprising at least one advertisement of the performance data of one or more new vehicles and technical data, notice or sales promotion offer is send from the server of the manufacturer participated in or marketing team.Note also, when the Data Matching success of the need assessment of human pilot and manufacturer and marketing team's vehicle, more than a kind of vehicle may be had recommended at this.
Referring to shown in Fig. 3, is the block scheme describing the present invention's server basis operation task before type of vehicle recommendation is made.
In figure 3, describe before type of vehicle recommendation is made, the basic operation task that the webserver runs.The collected data upload relevant to vehicle drive situations to the webserver is described to the data 301 inputted in figure 3.Input data 301 can be undressed raw data or before transferring to the webserver in the data that have passed through bottom line process.The webserver can use a data sorter 302 raw data to be divided into the data of multiple kind, represents with Data classification 303 at this.
Data classification 303 reads from top to bottom, can comprise: vehicle configuration data, and it can comprise all similar data of the manufacture of vehicle, model, time and vehicle at present; Vehicle operating data, it comprises the performance data of vehicle, capacity data, mechanical condition and just in the related data of steering vehicle; Weather terrain data, it comprises weather and the terrain information in the area that Current vehicle is the most often driven, such as vehicle may be driven under be everlasting humid climate or dry and cold weather, landform can show sea level measurement, road type, the gradient etc., weather terrain data according to geographical location information available in known owner residence and driving procedure, can be collected from third party; Vehicle usage data, it comprises the purposes of vehicle, and such as work use, amusement use etc., and as main in truck possibility is as farm car, but another similar truck mainly may be used as scheduled bus; Local data, it comprises vehicle drive and has been the place recorded, and comprises the data of long or short separated in time interval or the regular route marked by continuous HA Global Positioning Satellite (GPS); Client's personal data, it can comprise vehicle owner's information, authorized drivers information, family information, it comprises the information relevant with passenger or traffic truth and may be considered to important configuration information, the information that the such as owner is manually arranged.For family, more than one family member steering vehicle can be recorded.Once data are sorted classification, a need assessment may be derived.
In one embodiment of the invention, each classification in Data classification 303 has a data subclass at least, and logic comes under wide class by an orderly manner.Subclass can comprise the kilometer data under such as vehicle operating data, the cargo carrying capacity under vehicle configuration data according to etc.Many value data may represent with the mean values in a period of time.In one embodiment of the invention, points-scoring system can be adopted to determine to mark respectively to the numerical value of the data items included by need assessment.Need assessment mark 304 can be used for and comprises the technical data that included about optional accessory when buying new car and performance data compares.When drawing need assessment, the webserver can obtain processing rule or restriction 305.In one embodiment of the invention, the data (need assessment) processed will determining to be retrieved when attempting assessment to mate with vehicle data together with actual raw data.This decision may depend on one or more factor.Such as, if client just have purchased a new car, unless to change Current vehicle this part thing to confirmation enough important for prediction and matching result, otherwise carry out coupling may be just not too reasonable.
In one embodiment of the invention, the data of manufacturer and marketing team, are represented by several data set 307 (1-n) at this, it comprises the data be stored under one or more classification.Each data set 307 (1-n) represents a vehicle data.The customer data stored can mate with data set 307 (1-n) by the webserver.In one embodiment of the invention, data set can from third-party server retrieval and at this classification server.In this embodiment, classification reads from top to bottom, comprises vehicle configuration data, vehicle price data, vehicle technology data, standard feature data and optional spare part data.In one embodiment of the invention, server may send the prompting of need assessment and some accessory effectiveness (as vehicle winch, snowplow, trailer, car cover etc.) to human pilot, but not informs a kind of new car.In this case, based on the demand through assessment, product can be supplied to potential buyer.Matching result may be recorded, and show that one is reminded or notifies 309 by the document 308 that bears results.Remind or notify situation about using according to reality is different and differ widely.Notice can be sent to marketing team's (comprising new car and second-hand vehicle) and vehicle everyone or human pilot simultaneously, facilitates them to link up and is the suitable vehicle of customer selecting together.Vehicle everyone or human pilot can obtain a sales promotion offer from one or more company, and the said firm is intended to sell the product mated with the need assessment exceeding specific threshold number percent.Such as, when truck all meets the need assessment drawn for human pilot, Ford and Dodge all may send truck offer to client.Be issued to the notification message of vehicle everyone or human pilot with 309 representatives.
The sales promotion offer that notification message can comprise advertisement, recommend language and give a discount in limited time, it can be the forms such as the sound in note, Email, audio email, pamphlet, insertion of advertising, outbound calling, mail-mail advertising, IP phone.In one embodiment of the invention, after need assessment is made, the webserver can perform a prediction algorithm and show that potential buyer approves of upgrading, new accessory or buys the possibility number percent of new car.
The above, it is only preferred embodiment of the present invention, not any pro forma restriction is done to the present invention, although the present invention discloses as above with preferred embodiment, but and be not used to limit the present invention, any those skilled in the art, do not departing within the scope of technical solution of the present invention, when the method and technology contents that can utilize above-mentioned announcement are made a little change or be modified to the Equivalent embodiments of equivalent variations, in every case be the content not departing from technical solution of the present invention, according to any simple modification that technical spirit of the present invention is done above embodiment, equivalent variations and modification, all still belong in the scope of technical solution of the present invention.
Claims (10)
1. a vehicle data gathering-device, is characterized in that comprising: sensor, first processor, OBD connector and network communication module; Wherein, described sensor is installed on automobile, is connected with described first processor, and the data of collecting described automobile input described first processor; Described OBD connector connects the On-Board Diagnostics (OBD) port of described automobile and described first processor, and the data obtained from described On-Board Diagnostics (OBD) port are inputted described first processor; Described first processor is connected with described network communication module, records the data relevant to vehicle drive situations, and described data is outwards sent by described network communication module.
2. vehicle data gathering-device according to claim 1, it is characterized in that it also comprises GPS locating module, described GPS locating module is connected with described first processor, periodically updates the positional information of described automobile, and is outwards sent by described network communication module.
3. vehicle data gathering-device according to claim 1 and 2, it is characterized in that wherein said first processor is also connected with the car engine control module (ECM) of described automobile and powertrain control module (PCM), the data obtained from described car engine control module (ECM) and described powertrain control module (PCM) are inputted described first processor.
4. a vehicle information service system, is characterized in that it comprises: vehicle data gathering-device and the webserver; Wherein, described vehicle data gathering-device comprises: sensor, first processor, OBD connector and network communication module; Described sensor is installed on automobile, is connected with described first processor, and the data of collecting described automobile input described first processor; Described OBD connector connects the On-Board Diagnostics (OBD) port of described automobile and described first processor, and the data obtained from described On-Board Diagnostics (OBD) port are inputted described first processor; Described first processor is connected with described network communication module, records the data relevant to vehicle drive situations; Described network communication module is connected with the described webserver by wireless carrier network and internet, by record data relevant to vehicle drive situations be sent to the described webserver by described network communication module; The described webserver processes the received data relevant to vehicle drive situations and draws the need assessment relevant with new car type, and after its performance data general with one or more new vehicles of the sensing of both depositing and technical data are mated, produce at least one advertisement, notice or sales promotion offer based on match information, and be sent to described vehicle data gathering-device by described internet and described wireless carrier network.
5. vehicle information service system according to claim 4, it is characterized in that wherein said vehicle data gathering-device also comprises GPS locating module, described GPS locating module is connected with described first processor, periodically update the positional information of automobile, and sent to the described webserver by described network communication module; Or described vehicle data gathering-device is connected with the GPS device of described automobile, the positional information of the described automobile obtained from described GPS device is sent to the described webserver by described network communication module.
6. vehicle data gathering-device according to claim 4, it is characterized in that car engine control module (ECM) and the powertrain control module (PCM) of wherein said first processor and described automobile are connected, the data obtained from described car engine control module (ECM) and described powertrain control module (PCM) are inputted described first processor; Described OBD connector connects the On-Board Diagnostics (OBD) port of described automobile and described car engine control module (ECM) and described powertrain control module (PCM).
7., based on a marketing method for vehicle data assessment, it is characterized in that it comprises the following steps:
The GPS device that monitoring is arranged on sensor, GPS locating module or automobile on automobile and the OBD connector be connected with On-Board Diagnostics (OBD) port obtain the data of automobile;
Record the data relevant to vehicle drive situations, and described data are sent to the webserver by wireless carrier network and internet;
The webserver processes the received data relevant to vehicle drive situations, draws the need assessment relevant to new car type, and its performance data general with one or more new vehicles of the sensing of both depositing and technical data is mated;
At least one advertisement, notice or sales promotion offer is sent by wireless carrier network and internet to the car owner of automobile based on match information.
8. the marketing method based on vehicle data assessment according to claim 7, is characterized in that performance data that wherein one or more new vehicles are general and technical data come from the different server of different competition vehicle marketing teams.
9. the marketing method based on vehicle data assessment according to claim 7, is characterized in that the data of wherein said sensor collection comprise: mileage, vehicle operating data, cargo carrying capacity certificate, length of stroke data and configuration information data;
The described webserver also obtains the data of automobile from described car engine control module and described powertrain control module;
The described webserver also obtains side information by service registry or service request, and described side information comprises: the information of other human pilots of operation configuration data, information of vehicles that some sensors can not provide, automobile, family information, entertainment information and work related information.
10. the marketing method based on vehicle data assessment according to claim 7, under it is characterized in that the condition responded positively at least one advertisement, notice or sales promotion offer the car owner of automobile, the webserver starts discount mandate.
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| CN112926817A (en) * | 2019-12-06 | 2021-06-08 | 丰田自动车株式会社 | Information processing apparatus, information processing system, information processing method, and medium |
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