JP2021144520A - Information processing device, information processing method, and program - Google Patents

Abstract

To provide a technique for proposing problems and improvements of tourist sites.SOLUTION: An information processing device comprises an acquisition unit which acquires information on a user, and an estimation unit which estimates a pair of a site where the user visited and a purpose of the visit on the basis of the information on the user. For example, the information processing device estimates whether the site is a movement destination of the user, a place where the user ate and drunk, or a place where the user stayed as the purpose of the visit. The destination, the place where the user ate and drunk, and the place where the user stayed may be the same place or different places.SELECTED DRAWING: Figure 1

Description

The present invention relates to information processing devices, information processing methods and programs.

Conventionally, a technique for conducting an appropriate dynamic survey of tourists using a moving body has been known (see Patent Document 1).

JP-A-2019-109711

However, the above-mentioned technique merely identifies a stagnant area where the moving body is estimated to be slow or stopped based on the position information and the speed information of the moving body. Therefore, with the above-mentioned technology, it is not possible to analyze the purpose of the tourist's visit and the reason for the tourist's stay or movement, and it is not possible to propose problems and improvement points of the tourist destination.

The present application has been made in view of the above, and an object of the present application is to provide a technique for proposing problems and improvement points of tourist destinations.

The information processing device according to the present application includes an acquisition unit that acquires information about a user, and an estimation unit that estimates a set of a place visited by the user and a purpose of visiting the place based on the information about the user. It is characterized by having.

According to one aspect of the embodiment, problems and improvements in tourist destinations can be proposed.

FIG. 1 is a diagram showing an example of an information providing system according to an embodiment. FIG. 2 is a diagram showing an example of a user's stay trend estimation process according to the embodiment. FIG. 3 is a diagram showing a configuration example of the information providing device according to the embodiment. FIG. 4 is a diagram showing a configuration example of the terminal device according to the embodiment. FIG. 5 is a flowchart showing an example of the flow of the provision process according to the embodiment. FIG. 6 is a diagram showing an example of a hardware configuration.

Hereinafter, the information processing apparatus, the information processing method, and the mode for carrying out the program according to the present application (hereinafter, referred to as “the embodiment”) will be described in detail with reference to the drawings. The information processing apparatus, information processing method, and program according to the present application are not limited by this embodiment. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

[Embodiment]
[1. Information provision system configuration]
First, the configuration of the information providing system 1 having the terminal device 100 or the information providing device 10 which is an example of the information processing device will be described with reference to FIG. FIG. 1 is a diagram showing an example of an information providing system 1 according to an embodiment. As shown in FIG. 1, the information providing system 1 includes an information providing device 10, a log server 20, and a terminal device 100. The information providing system 1 has a plurality of terminal devices 100. Further, the information providing device 10 and the log server 20 may be realized by the same server device, cloud system, or the like. Here, the information providing device 10, the log server 20, and the terminal device 100 are communicably connected via a network N (see, for example, FIG. 3) via a network N (see, for example, FIG. 3).

The information providing device 10 is an information processing device that provides the proposed data described later to the terminal device 100, and is realized by, for example, a server device or a cloud system.

The log server 20 is an information processing device that acquires various log data. Specifically, the log server 20 acquires log data indicating the behavior of users located in each area on the network. For example, the log server 20 acquires a position history, which is a history of the user's position, from the terminal device 100. Further, the log server 20 acquires the search history, which is the history of the search query input by the user, from the search server (search engine). Further, the log server 20 acquires a browsing history, which is a history of the content browsed by the user, from the content server. Further, the log server 20 acquires the payment history, which is the history of payment by the user, from the electronic commerce server or the electronic payment server. Further, the log server 20 acquires the posting history, which is the history of posting by the user, from the posting server or the SNS (Social Networking Service) server that provides the word-of-mouth posting service. The log server 20 can acquire various types of information in addition to the above-mentioned information. For example, the log server 20 acquires information on user attributes such as the user's age, gender, family structure, and financial status.

In addition, the log server 20 acquires information on the network regarding facilities located in each area. For example, the log server 20 acquires information on the network regarding a user who has visited a facility located in each area. Further, the log server 20 acquires information about the facility, which is information posted by a user who visits the facility located in each area, based on the acquired posting history. In addition, the log server 20 includes the locations of facilities located in each region, average prices (average customer unit prices), categories (for example, categories of store formats such as cafes and restaurants, categories of dishes handled in stores such as Italian and French, etc. ) Is obtained from the terminal device of each facility. Further, the log server 20 can acquire various kinds of information in addition to the above-mentioned information. For example, the log server 20 acquires information about the facility such as the business hours of the facility and whether or not smoking is allowed in the facility.

In addition, the log server 20 acquires information on the network regarding each region. For example, the log server 20 provides information on the network regarding each region such as temperature, weather, altitude, presence / absence of toilet, presence / absence of roofed place, presence / absence of street light, crime rate, average land price, and census result in each region. get.

The terminal device 100 is a smart device such as a smartphone or tablet, and is a mobile terminal device capable of communicating with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). .. Further, the terminal device 100 is a screen such as a liquid crystal display and has a screen having a touch panel function, and various types of display data such as contents such as tap operation, slide operation, scroll operation, etc. are performed by the user with a finger, a stylus, or the like. Accepts the operation of. In the following description, the operation performed on the area where the content is displayed on the screen may be described as the operation for the content. The terminal device 100 may be an information processing device such as a desktop PC (Personal Computer) or a notebook PC as well as a smart device.

[2. About the processing executed by the information providing system]
Therefore, in the information providing system 1, the information providing device 10 and the terminal device 100 execute the following providing processes. In the following description, an example of a process in which the proposed data is provided to the user by the process executed by the terminal device 100 will be described, but the information providing device 10 realizes a part or all of the provided process described below. You may.

The information providing device 10 estimates a set of a place visited by the user and a purpose of visiting the place based on the position data of the terminal device 100 of the user. For example, the information providing device 10 is a place where the user has moved, a place where the user has eaten or eaten, or a place where the user has stayed, for the purpose of visiting the place. Estimate. Here, the reason why the place is estimated to be a place of eating or drinking or a place of accommodation is that it is empirically known that the factors that tourists drop the most money on the place of interest are accommodation and meals. be. The destination, the eating and drinking place, and the accommodation place may be the same place or different places.

The place visited by the user is, for example, an area or a facility. For example, the area may be a prefecture, a ward, city, town, or village (administrative area). Further, the area may be an urban area, a residential area, a commercial area (shopping area / downtown area / office area), etc., or may be a hot spring area, a post town, or the like. Facilities include, for example, large commercial facilities (shopping centers / outlet malls / underground streets), entertainment facilities (theme parks / amusement parks / amusement parks / zoos / aquariums / pools / bathing facilities / parks / gardens / famous places), cultural facilities. (Hall / Library / Museum / Museum), complex facilities, accommodation facilities, sports facilities, temples and shrines, public institutions, financial institutions, medical institutions, educational institutions, railway stations, roadside stations, airports, ports (boarding areas), etc. It may be.

[2-1. About an example of provision processing]
Hereinafter, a specific example of the provision process will be described with reference to FIG. In the following description, after explaining the flow of information with reference to FIG. 1, a specific example of an embodiment in which the number of guests and the number of non-guests is estimated will be described with reference to FIG.

First, the terminal device 100 of each user periodically transmits the position data of the terminal device 100 to the information providing device 10 (step S11). Then, the information providing device 10 periodically receives various log data related to the behavior of the user of the terminal device 100 on the network from the log server 20 (step S12).

Then, the information providing device 10 estimates a set of the place visited by the user and the purpose of visiting the place based on the position data of the terminal device 100 of each user (step S13).

For example, the information providing device 10 is a place where the user has moved, a place where the user has eaten or eaten, or a place where the user has stayed, for the purpose of visiting the place. Estimate if there is. At this time, the information providing device 10 estimates whether the place is a destination, a restaurant, or an accommodation place based on the position data of the terminal device 100 of each user and the payment data of the terminal device 100 of each user. You may.

Further, the information providing device 10 determines the number of users at the location based on the position data of the terminal device 100 of each user and / or the log data regarding the actions performed by each user on the network using the terminal device 100. The classification is estimated (step S14).

For example, the information providing device 10 stays (accommodates) at the location based on the position data of the terminal device 100 of each user and / or the log data of the activity on the network performed by each user using the terminal device 100. ) The number of guests indicating the number of users and the number of non-guests indicating the number of users leaked from the location are estimated.

Further, the information providing device 10 estimates the number of day-trippers who returned home from the place on the same day among the number of non-guests at the place based on the position data of the terminal device of each user. Actually, it does not have to be on the same day. For example, even if you return home at midnight after midnight, it is assumed that you have made a day trip. Also, if you are returning home from the location by night train or night bus, it shall be considered as a day trip.

Further, the information providing device 10 estimates the number of non-guests at the place, which indicates the number of users staying at a place other than the place, among the number of non-guests at the place, based on the position data of the terminal device of each user.

Further, the information providing device 10 visits the place by sightseeing based on the position data of the terminal device 100 of each user and / or the log data of the activity on the network performed by each user using the terminal device 100. Estimate the number of tourists, which indicates the number of users, and the number of business visitors, which indicates the number of users who visited for work. For example, the number of tourists and the number of business travelers in each area of the place, the place of eating and drinking, and the place of accommodation are estimated.

Then, based on the above estimation result, the information providing device 10 provides proposal data regarding issues and points for improvement in travel / tourism in the place or the area, to a business operator conducting a travel / tourism marketing survey, or tourism / land development. It is delivered to the terminal device 100 of a trader or the like (step S15). Then, the terminal device 100 of a business operator conducting a travel / tourism marketing research, a tourism / land developer, or the like displays the proposal data (step S16).

[2-1-1. About an example of user stay trend estimation processing]
Subsequently, an example of the user's stay trend estimation process will be described with reference to FIG. FIG. 2 is a diagram showing an example of a user's stay trend estimation process according to the embodiment.

The information providing device 10 is a user (a user who has flowed into the destination D shown in FIG. 2 from another area based on the time-dependent change of the position data of the terminal device 100 of each user and the log data acquired from the log server 20. Of the visitors), the number of users who stayed at destination D (number of guests) and the number of users who leaked from destination D during the same day / before the last flight of transportation / without using the accommodation facility (visitors) Estimate the number of non-guests). That is, the destination D is a place visited by the user. Here, the non-guest may be a user (day-trip guest) who has made a day trip from the destination D.

Further, the information providing device 10 has flowed into the destination D shown in FIG. 2 from another area based on the time-dependent change of the position data of the terminal device 100 of each user and the log data acquired from the log server 20. Among users (visitors), the number of users who visited for sightseeing (private) (number of tourists) and the number of users who visited for work (commercial) (number of business customers) are estimated.

For example, the information providing device 10 is a business establishment, a factory, or the like located at the destination D shown in FIG. 2 based on the time-dependent change of the position data of the terminal device 100 of each user and the log data acquired from the log server 20. The number of users who stay for a long time (predetermined time or more) may be estimated as the number of business customers.

Further, the information providing device 10 determines the frequency with which each user visits the destination D shown in FIG. 2 based on the time-dependent change of the position data of the terminal device 100 of each user and the log data acquired from the log server 20. presume. Then, the information providing device 10 may estimate the number of users who visit the destination D shown in FIG. 2 at a high frequency such as twice a week or more as the number of business customers.

Further, the information providing device 10 estimates that each user is a tourist based on the search history, browsing history, and / or posting history of each user, and estimates the number of the users as the number of tourists. May be good.

Further, the information providing device 10 estimates whether each user is a tourist or a business customer based on the attribute information and schedule information of each user, or the search history, browsing history, and / or posting history of each user. , The number of each user (the number of tourists and the number of business guests) may be estimated.

Alternatively, the information providing device 10 clusters the visit pattern of each user based on the time-dependent change of the position data of the terminal device 100 of each user and the log data acquired from the log server 20, and according to the result. You may estimate whether each user is a tourist or a business visitor, and estimate the number of each user (the number of tourists and the number of business travelers).

At this time, the information providing device 10 may not include the users (residents and workers) who live or work at the destination D shown in FIG. 2 as visitors. For example, the information providing device 10 makes the user a resident when a user stays at the destination D for a long time on a daily basis (at night or in the daytime) based on the position data of the terminal device 100 of each user. Or presumed to be a worker. Alternatively, the information providing device 10 estimates whether each user is a resident or a worker at the destination D based on the attribute information of each user. Then, the information providing device 10 excludes the number of residents and the number of workers from the number of visitors.

Further, the information providing device 10 may not include a user (homecoming person) who has his / her parents' home at the destination D shown in FIG. 2 and has returned home temporarily as a visitor based on the attribute information of each user. That is, the information providing device 10 may exclude the number of returnees from the number of visitors.

Further, the information providing device 10 starts from the destination D shown in FIG. 2 based on the attribute information of each user, the time-dependent change of the position data of the terminal device 100 of each user, and the log data acquired from the log server 20. Among the leaked users (non-guests), the number of users who made a day trip from the destination D (the number of day-trip guests) is estimated.

Further, the information providing device 10 is a user (non-guest) who has leaked from the destination D shown in FIG. 2 based on the time-dependent change of the position data of the terminal device 100 of each user and the log data acquired from the log server 20. ), The number of users staying at the place of stay H shown in FIG. 2 (the number of guests staying at other places), which is the destination of the user, is estimated. For example, the information providing device 10 moves from the destination D shown in FIG. 2 to the staying place H based on the time-dependent change of the position data of the terminal device 100 of each user and the log data acquired from the log server 20. The number of users staying at the place of stay H for a long time at night (for example, between 21:00 on the day and 9:00 on the next day) is estimated as the number of guests staying at the place of stay H (the number of guests staying at other places). The place of stay H may be a plurality of places instead of one place.

Alternatively, the information providing device 10 determines the number of users who have used the accommodation facility located at the destination D based on the payment data of the terminal device 100 of each user and the payment history which is the history of payment by each user. It is estimated as the number of guests in D, and the number of users who have used the accommodation facility located in the place of stay H is estimated as the number of guests in the place of stay H.

Here, when the destination D and the place of stay H shown in FIG. 2 are in the same area (for example, in the same ward, city, town, or village), the number of guests of the place of stay H is included in the number of guests of the destination D. May be good. The range within the same area is optional. For example, if there is a regional or economic connection between the destination D and the place of stay H, they may be in the same area.

Further, in the information providing device 10, when the destination D and the staying place H shown in FIG. 2 are different areas, each user moves from the destination D to the staying place H based on the log data acquired from the log server 20. Estimate the cause of the move. That is, the information providing device 10 estimates the cause of each user staying at the staying place H instead of the destination D.

For example, in the information providing device 10, based on the information on the attributes of the area, the destination D lacks accommodation facilities and entertainment facilities, and the place of stay H is a transportation hub (convenient transportation). ) Etc. are estimated as the cause of each user moving from the destination D to the place of stay H.

Further, the information providing device 10 estimates the cause of each user moving from the destination D to the place of stay H based on the payment data of the terminal device 100 of each user and the payment history which is the history of payment by each user. .. For example, the information providing device 10 estimates at what kind of facility each user has performed consumption behavior in the place of stay H based on the payment data and the payment history, and each user estimates the consumption behavior from the destination D to the place of stay H. Estimated as the cause of the move to.

Further, the information providing device 10 determines the cause of each user moving from the destination D to the place of stay H based on the attribute information of each user, the search history, the browsing history, and / or the posting history of each user. You may estimate. For example, the information providing device 10 may presume that the user has moved from the destination D to the staying place H when there is something of interest to the user in the staying place H. Further, when the user is a tour participant and the accommodation is set to the accommodation place H in advance, the information providing device 10 may presume that the user has moved from the destination D to the accommodation place H for that purpose.

The information providing device 10 may estimate the place of residence, sex, and age (age group, generation) of the user who visited the destination D or the place of stay H based on the attribute information of each user. Further, the information providing device 10 is based on the position data and payment data of the terminal device 100 of each user, changes with time of the position data of the terminal device 100 of each user, and log data acquired from the log server 20. Based on this, the means of visiting the destination D or the place of stay H, or the means of transportation from the destination D or the place of stay H may be estimated. For example, the information providing device 10 may estimate the transportation system used by each user based on the moving route and moving speed of each user's terminal device 100, or payment data such as a ticket.

Further, the information providing device 10 estimates the average payment amount of each user at the destination D and the place of stay H based on the payment data of the terminal device 100 of each user and the payment history which is the history of payment by each user. You may. Further, the information providing device 10 may estimate the number of users whose average settlement amount at the destination D or the place of stay H exceeds a predetermined threshold value. At this time, the information providing device 10 may estimate each user separately for tourists and business travelers. That is, the information providing device 10 may estimate whether tourists or business travelers will drop more money in the area.

Further, the information providing device 10 may estimate the ratio (ratio) of tourists and business travelers to each of the guests and non-guests at the destination D. Similarly, the information providing device 10 may estimate the ratio (ratio) of tourists and business guests to each of the guests and non-guests in the place of stay H. At this time, the information providing device 10 may estimate the number of tourists and the number of business guests included in the number of guests and the number of non-guests at the destination D, respectively. Similarly, the information providing device 10 may estimate the number of tourists and the number of business guests included in the number of guests and the number of non-guests in the place of stay H, respectively.

Further, the information providing device 10 has flowed into the destination D shown in FIG. 2 from another area based on the time-dependent change of the position data of the terminal device 100 of each user and the log data acquired from the log server 20. The number of users for each place (restaurant) where the user (visitor) actually eats and drinks, or the number of users for each place (accommodation place) where the user (visitor) actually stayed may be estimated. That is, the information providing device 10 may estimate the distribution of the visitors at the destination D when eating, drinking, or staying. Thereby, it is possible to analyze in what kind of place the user who stayed at the destination D and the user who flowed out from the destination D are eating, drinking, and staying.

Further, the information providing device 10 is based on the payment data of the terminal device 100 of each user and the payment history which is the history of payment by each user, and the average for each place when the visitor at the destination D eats and drinks or stays. The settlement amount may be estimated.

[3. Configuration of information providing device]
Next, an example of the functional configuration of the information providing device 10 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram showing a configuration example of the information providing device 10 according to the embodiment. As shown in FIG. 3, the information providing device 10 includes a communication unit 11, a storage unit 12, and a control unit 13.

The communication unit 11 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 11 is connected to the network N by wire or wirelessly, and transmits / receives information between the terminal device 100 and the log server 20.

The storage unit 12 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. In addition, the storage unit 12 has a location database 121, an attribute database 122, a history database 123, and a map database 124.

The position database 121 stores the position data of the terminal device 100. Here, the position data may be position coordinates or the like acquired based on GPS (Global Positioning System), a mobile base station, an access point, or the like.

The attribute database 122 stores the attribute data (attribute information) of the user (contractor) of the terminal device 100. Here, the attribute data may include the age, gender, family structure, home, place of work, occupation, job title, income, living style, presence / absence of a car, lessons, lifestyle, etc. of the user. In addition, even if the attribute data is data related to the user's demographic (demographic attribute), psychographic (psychological attribute), geographic (geographical attribute), behavioral (behavioral attribute), etc. good.

Log data indicating the behavior of the user of the terminal device 100 on the network is registered in the history database 123. Here, the log data may include a position history, a search history, a browsing history, a payment history, a posting history, and the like. In addition, the log data may include a payment history by cashless payment such as credit card, debit card, electronic money, bar code payment, or QR code (registered trademark) payment at a physical store.

Map data is registered in the map database 124. Here, the map data may include an image for drawing a map in a raster format having a plurality of scales, an image for drawing a map in a vector format, and the like. For example, the map data may be map data meshed according to the scale (for example, JIS standard 1st to 3rd regional division mesh data, 100 m mesh data, etc.). The map data may also include map object data for features, notes, and symbols on the map.

The control unit 13 is realized by, for example, using a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like to execute various programs stored in a storage device inside the information providing device 10 using the RAM as a work area. Will be done. Further, the control unit 13 is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). As shown in FIG. 3, the control unit 13 includes an acquisition unit 14, an estimation unit 15, and a providing unit 16.

The acquisition unit 14 acquires the position data of the user's terminal device 100. Further, the acquisition unit 14 acquires various log data from the log server 20. The acquisition unit 14 may acquire the departure point and the destination of the user based on the position data of the terminal device 100 of the user. Further, the acquisition unit 14 may acquire the user's place of stay that has flowed out of the destination based on the position data of the user's terminal device 100. Further, the acquisition unit 14 may acquire the search data in the terminal device 100 from the search server (search engine).

The estimation unit 15 estimates a set of a place visited by the user and a purpose of visiting the place based on the position data of the terminal device 100 of the user. Specifically, the estimation unit 15 determines whether the place is the destination of the user's movement, the eating or drinking place where the user eats or drinks, or the accommodation place where the user stayed, as the purpose of visiting the place. Estimate if. At this time, the estimation unit 15 estimates whether the place is a destination, a restaurant, or an accommodation place based on the position data of the terminal device 100 of each user and the payment data of the terminal device 100 of each user. May be good.

Further, the estimation unit 15 determines the number of users at the location and its classification based on the position data of the user's terminal device 100 and / or the log data regarding the activity on the network performed by the user using the terminal device 100. presume. For example, the estimation unit 15 estimates the number of users in each of the destination, the eating and drinking place, and the accommodation place, and the classification thereof.

For example, the estimation unit 15 indicates the number of users who have stayed at the location based on the position data of the user's terminal device 100 and / or the log data regarding the activity on the network performed by the user using the terminal device 100. The number of guests and the number of non-guests indicating the number of users who have flowed out of the location may be estimated.

Further, the estimation unit 15 may estimate the number of non-guests who have made a day trip from the place among the number of non-guests at the place based on the position data of the terminal device of the user.

Further, the estimation unit 15 may estimate the number of non-guests at the place, which indicates the number of users who have stayed at a place other than the place, based on the position data of the terminal device of the user. good.

Further, the estimation unit 15 is based on the position data of the user's terminal device 100 and / or the log data of the user's actions on the network using the terminal device 100, and the number of users who visited the place for sightseeing. The number of tourists indicating the number of tourists and the number of business customers indicating the number of users visiting for work may be estimated. For example, the estimation unit 15 may estimate the number of tourists and the number of business travelers in each of the destination, the eating and drinking place, and the accommodation place.

Further, the estimation unit 15 determines the number of tourists and the business according to the result of clustering the user's visit migration pattern based on the time-dependent change of the position data of the user's terminal device 100 and the log data acquired from the log server 20. The number of customers may be estimated.

Further, the estimation unit 15 may estimate the average payment amount at the place visited by the user based on the payment data of the user's terminal device. For example, the estimation unit 15 may estimate the average settlement amount in each place of the destination, the eating and drinking place, and the accommodation place.

Further, the estimation unit 15 may estimate the frequency with which the user visits the place based on the position data of the user's terminal device.

Further, the estimation unit 15 may estimate the place of residence, gender, and age of the user who visited the place based on the attribute information of the user.

Further, the estimation unit 15 may estimate the transportation means used by the user based on the position data of the terminal device of the user. For example, the means of visiting the place and the means of returning from the place may be estimated.

Further, the estimation unit 15 may estimate the cause of the user moving from the destination to another location based on the position data and the log data of the user's terminal device. For example, the estimation unit 15 may estimate the cause of the user who has flowed out of the destination moving from the destination to another area.

The providing unit 16 creates proposal data regarding issues and points for improvement in travel / tourism in the area based on the estimation result regarding the set of the place visited by the user and the purpose of visiting the place. In addition, the providing unit 16 may create proposal data regarding issues and points for improvement in travel / tourism in the area based on the estimation results regarding the number of users in the place and its classification. Then, the providing unit 16 provides the proposal data regarding issues and points for improvement in travel / tourism in the area to the terminal device 100 of a business operator conducting a travel / tourism marketing survey, a tourism / land developer, or the like.

In addition, the providing unit 16 may provide information indicating the difference between the estimation result regarding the first place and the estimation result regarding the second place different from the first place. For example, the providing unit 16 may create proposal data regarding issues and points for improvement in travel / tourism in each region based on the comparison results comparing the estimation results for each of the plurality of places.

[4. Terminal device configuration]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 4 is a diagram showing a configuration example of the terminal device 100 according to the embodiment. As shown in FIG. 4, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

The communication unit 110 is realized by, for example, a NIC or the like. Then, the communication unit 110 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the information providing device 10.

The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, operation keys, or the like. The output unit 130 is a display device for displaying various information, that is, a screen. For example, the output unit 130 is realized by a liquid crystal display or the like. When a touch panel is adopted for the terminal device 100, the input unit 120 and the output unit 130 are integrated. Further, in the following description, the output unit 130 may be described as a screen.

The physical sensor 140 is a sensor that detects various physical information of the terminal device 100, and is, for example, a gyro sensor, an acceleration sensor, a pressure sensor, a temperature sensor, a volume sensor, a brightness sensor, or the like. The physical sensor 140 may be a sensor that estimates the current position of the terminal device 100 by using a positioning system such as GPS. Further, the terminal device 100 can position the position of the terminal device 100 by using a technique such as pedestrian autonomous navigation (PDR: Dead reckoning) using the above-mentioned acceleration sensor, gyro sensor, pressure sensor, or the like. Is. This makes it possible to acquire indoor position information, which is difficult to acquire with a positioning system such as GPS.

The control unit 150 is realized by, for example, executing various programs (corresponding to an example of an information display program) stored in the storage device inside the terminal device 100 by using the RAM as a work area by a CPU, MPU, or the like. .. For example, these various programs correspond to application programs called web browsers. Further, the control unit 150 is realized by, for example, an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 4, the control unit 150 includes a request unit 151, an operation control unit 152, and a display processing unit 153, and realizes or executes an information processing function or operation described below. The internal configuration of the control unit 150 is not limited to the configuration shown in FIG. 4, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit included in the control unit 150 is not limited to the connection relationship shown in FIG. 4, and may be another connection relationship.

When the request unit 151 receives text data such as a search word from the operation control unit 152, the request unit 151 transmits a search request including the received text data to the search server.

The operation control unit 152 executes various controls according to the user's operation received via the input unit 120. For example, when the user performs various selection operations on the input unit 120, the operation control unit 152 outputs the selection operation content to the display processing unit 153. Further, the operation control unit 152 outputs the contents of the user's operation such as the scroll operation and the tap operation received via the input unit 120 to the display processing unit 153.

The display processing unit 153 displays various received data on the output unit 130. For example, the display processing unit 153 executes a process of displaying various search results, web pages, or proposal data. The display processing unit 153 is realized by executing the RAM as a work area by, for example, a CPU, an MPU, or the like.

[5. Processing flow of terminal device 100]
Next, the procedure of the display process executed by the terminal device 100 and the information providing device 10 that executed the control information will be described with reference to FIG. FIG. 5 is a flowchart showing an example of the flow of the provision process according to the embodiment.

For example, the information providing device 10 determines the place visited by the user based on the position data of the terminal device 100 of each user and the log data regarding the activity on the network performed by the user using the terminal device 100. The pair with the purpose of visiting the place is estimated (step S101).

Then, the information providing device 10 estimates the number of users at the location and its classification (step S102).

Then, the information providing device 10 creates proposal data regarding issues and points for improvement in travel / tourism in the area based on the estimation results regarding the number of users in the place and the classification thereof (step S103).

Then, the information providing device 10 distributes proposal data regarding issues and points for improvement in travel / tourism in the area to the terminal device 100 of a business operator conducting a travel / tourism marketing survey, a tourism / land developer, or the like (step). S104).

Then, the terminal device 100 of a business operator conducting a travel / tourism marketing survey, a tourism / land developer, or the like displays the received proposal data (step S105).

[6. Modification example]
In the above, an example of the provision process has been described. However, the embodiment is not limited to this. Hereinafter, a modified example of the provision process will be described. The provision process described below may be realized by a function exerted by the terminal device 100 side, or may be realized by a function exerted by the information providing device 10 side.

[6-1. Device configuration〕
In the above embodiment, an example in which the information providing system 1 includes a log server 20 having a function of acquiring various log data has been described, but the embodiment is not limited to this. For example, the information providing device 10 may have a function of acquiring various log data. In such a case, the information providing device 10 may acquire and store various log data from the terminal device 100 without going through the log server 20. When having such a configuration, the information providing system 1 does not have to have the log server 20.

[6-2. others〕
Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed can be performed. All or part of it can be done automatically by a known method. In addition, the processing procedure, specific name, and information including various data and parameters shown in the above document and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of the device is functionally or physically dispersed / physically distributed in any unit according to various loads and usage conditions. Can be integrated and configured.

In addition, the above-described embodiments can be appropriately combined as long as the processing contents do not contradict each other.

[6-3. program〕
Further, the information providing device 10 and the terminal device 100 according to the above-described embodiment are realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 6 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to the output device 1010 and the input device 1020, and the arithmetic unit 1030, the primary storage device 1040, the secondary storage device 1050, the output IF (Interface) 1060, the input IF 1070, and the network IF 1080 are connected by the bus 1090. Has.

The arithmetic unit 1030 operates based on a program stored in the primary storage device 1040 or the secondary storage device 1050, a program read from the input device 1020, or the like, and executes various processes. The primary storage device 1040 is a memory device that temporarily stores data used by the arithmetic unit 1030 for various calculations, such as a RAM. Further, the secondary storage device 1050 is a storage device in which data used by the arithmetic unit 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), an HDD, a flash memory, or the like.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), and the like. It is realized by a standard connector such as HDMI (registered trademark) (High Definition Multimedia Interface). Further, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, USB.

The input device 1020 is, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), or a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. Further, the input device 1020 may be an external storage medium such as a USB memory.

The network IF1080 receives data from another device via the network N and sends it to the arithmetic unit 1030, and also transmits the data generated by the arithmetic unit 1030 to the other device via the network N.

The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

For example, when the computer 1000 functions as the terminal device 100, the arithmetic unit 1030 of the computer 1000 realizes the function of the control unit 150 by executing the program loaded on the primary storage device 1040. When the computer 1000 functions as the information providing device 10, the arithmetic unit 1030 of the computer 1000 realizes the function of the control unit 13 by executing the program loaded on the primary storage device 1040.

[7. effect〕
As described above, the information providing device 10 can propose problems and improvement points of tourist spots. For example, the information providing device 10 can estimate a destination that is a place visited by each user, a food and drink place that is a place where each user eats and drinks, and an accommodation place that is a place where each user stays. Further, the information providing device 10 can estimate the number of guests at the destination indicating the number of users staying at the destination and the number of non-guests at the destination indicating the number of users who have flowed out of the destination. In addition, the information providing device 10 can estimate the number of day-trip guests who have made a day trip from the destination among the number of non-guests at the destination. Further, the information providing device 10 can estimate the number of guests staying at other places indicating the number of users staying at a place of stay other than the destination among the number of non-guests at the destination. In addition, the information providing device 10 can estimate the number of tourists and the number of business travelers in each area of the destination, the eating and drinking place, and the accommodation place. In addition, the information providing device 10 can estimate the number of tourists and the number of business travelers according to the result of clustering the visit patterns of each user.

Further, the information providing device 10 can estimate the average payment amount of each place of the destination, the eating and drinking place, and the accommodation place based on the payment data of the terminal device of each user. In addition, the information providing device 10 can estimate the frequency with which each user visits the destination. In addition, the information providing device 10 can estimate the place of residence, gender, and age of the user who visited the destination. In addition, the information providing device 10 can estimate the means of transportation used by each user. In addition, the information providing device 10 can estimate the cause of the user who has flowed out of the destination moving from the destination to another area. In addition, the information providing device 10 can estimate the cause of the user who has flowed out of the destination moving from the destination to another area.

Although some of the embodiments of the present application have been described in detail with reference to the drawings, these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to practice the present invention in other improved forms.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

1 Information providing system 10 Information providing device 11, 110 Communication unit 12 Storage unit 121 Location database 122 Attribute database 123 History database 124 Map database 13, 150 Control unit 14 Acquisition unit 15 Estimating unit 16 Providing unit 20 Log server 100 Terminal device 120 Input Unit 130 Output unit 140 Physical sensor 151 Request unit 152 Operation control unit 153 Display processing unit

Claims (17)

An acquisition unit that acquires information about the user,
An information processing device having an estimation unit that estimates a set of a place visited by the user and a purpose of visiting the place based on information about the user. The acquisition unit acquires the position data of the terminal device of the user, and obtains the position data.
The information processing device according to claim 1, wherein the estimation unit estimates a set of a place visited by the user and a purpose of visiting the place based on the position data of the terminal device. The estimation unit determines whether the place is the destination of the user's movement, the eating and drinking place where the user eats and drinks, or the accommodation place where the user stayed, as the purpose of visiting the place. The information processing apparatus according to claim 1 or 2, wherein the information processing apparatus is estimated. The estimation unit further estimates the number of guests at the place indicating the number of users staying at the place and the number of non-guests at the place indicating the number of users who have flowed out of the place. The information processing apparatus according to any one of 3 to 3. The information processing device according to any one of claims 1 to 4, wherein the estimation unit further estimates the number of day-trip guests who have made a day trip from the place among the number of non-guests at the place. Any one of claims 1 to 5, wherein the estimation unit further estimates the number of non-guests at the place, which indicates the number of users staying at a place other than the place. The information processing device described in 1. The estimation unit further estimates any one of claims 1 to 6, further estimating the number of tourists indicating the number of users visiting the place for sightseeing and the number of business customers indicating the number of users visiting the place for work. The information processing device described in 1. The information processing device according to claim 7, wherein the estimation unit further estimates the number of tourists and the number of business travelers according to the result of clustering the visit pattern of the user. The information processing device according to any one of claims 1 to 8, wherein the estimation unit further estimates the frequency with which the user visits the place. The acquisition unit acquires the payment data of the terminal device of the user, and obtains the payment data.
The information processing device according to any one of claims 1 to 9, wherein the estimation unit further estimates the average payment amount at the place based on the payment data of the terminal device of the user. .. The acquisition unit acquires the attribute data of the terminal device of the user, and obtains the attribute data.
The estimation unit is further described in any one of claims 1 to 10, wherein the estimation unit estimates the place of residence, gender, and age of the user who visited the place based on the attribute data of the user. Information processing device. The information processing device according to any one of claims 1 to 11, wherein the estimation unit further estimates the transportation means used by the user. Claims 1 to 12 are characterized in that the estimation unit estimates the cause of a user leaking from the location moving from the location to another area based on the position data and log data of the terminal device of the user. The information processing apparatus according to any one of the above. The information processing apparatus according to any one of claims 1 to 13, further comprising a providing unit that provides information based on an estimation result by the estimation unit. The information processing according to claim 14, wherein the providing unit provides information indicating a difference between the estimation result regarding the first location and the estimation result regarding the second location different from the first location. Device. It is an information processing method executed by an information processing device.
The acquisition process to acquire information about the user,
An information processing method including an estimation step of estimating a pair of a place visited by the user and a purpose of visiting the place based on the information about the user. The acquisition procedure to acquire information about the user and
A program for causing a computer to perform an estimation procedure for estimating a pair of a place visited by the user and a purpose of visiting the place based on the information about the user.

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