JP2021128804A - Information processing program, information processing method, and information processing device - Google Patents

Abstract

To provide an information processing program allowing each store to obtain information on movement of a user therein from the outside without providing the outside with layout information and shelf allocation information of each store.SOLUTION: A terminal device receives radio waves from a beacon which moved together with a user and was arranged in a facility, and transmits identification information of each beacon and information indicating an amount of travel of the user and a direction of travel with a beacon as a reference point to a service provision device. The service provision device analyzes these pieces of information collected from the terminal device, and provides a provider device with information on the movement of the user per beacon. The provider device acquires information on the movement of the user per beacon form the service provision device, integrates information on the movement of the user per beacon on the basis of information indicating arrangement of a plurality of beacons in the facility, and analyzes actions of users in the facility on the basis of layout information and shelf allocation information in the facility.SELECTED DRAWING: Figure 1

Description

The present invention relates to an information processing program, an information processing method, and an information processing device.

A technique for estimating customer purchasing behavior within or between stores is disclosed.

Japanese Unexamined Patent Publication No. 2016-004353

However, in the above-mentioned conventional technique, store layout information and shelf allocation information are required. Regardless of the case of estimating the purchasing behavior of a customer only within a specific store, when estimating the purchasing behavior of a customer at each of a plurality of stores with different operating companies (businesses), an outsider (outsider) It is necessary to acquire layout information and shelving allocation information of each store. However, since the layout information and shelving allocation information of each store are internal information of each store, there is a problem for an outsider to acquire them. In addition, outsiders also need to be notified and update information each time the layout or shelving allocation of each store is changed. Therefore, there is a demand for a technique for each store to obtain information on the movement of users in the store from the outside without providing the layout information and shelving allocation information of each store to the outside.

This application has been made in view of the above, and each store obtains information on the movement of users in the store from the outside without providing the layout information and shelving allocation information of each store to the outside. It is an object of the present invention to provide an information processing program, an information processing method, and an information processing device for the purpose.

The information display program according to the present application is information on the movement of a user who has moved together with a terminal device that receives radio waves of the beacon in a facility where a plurality of beasons are arranged, and provides information on the movement of the user for each beacon. The computer on the facility side is made to execute the acquisition procedure to be acquired and the integration procedure for integrating the information regarding the movement of the user for each beacon based on the information indicating the arrangement of the plurality of beasons in the facility.

Further, the information display program according to the present application uses the beacon identification information and the beacon as a reference from a terminal device that moves in the facility together with the user and receives radio waves from each of the plurality of beacons arranged in the facility. Based on the collection procedure for collecting information on the movement amount and movement direction of the user as points, the identification information of the beacon, and the movement amount and movement direction of the user with the beacon as a reference point. An analysis procedure that analyzes the movement of the user for each beacon without using the layout information in the facility and a provision procedure that provides information on the movement of the user for each beacon to the computer on the facility side are externally provided. Let the computer do it.

Further, the information display program according to the present application responds to a receiving means for receiving radio waves from each of a plurality of beacons arranged in the facility when moving in the facility together with the user, and the radio waves received from the beacons. A transmission procedure for starting the application software and transmitting information about the beacon identification information and the movement amount and movement direction of the user with the beacon as a reference point to an external computer by the function of the application software. And let the user's computer execute.

According to one aspect of the embodiment, each store can obtain information on the movement of the user in the store from the outside without providing the layout information and the shelving allocation information of each store to the outside.

FIG. 1 is an explanatory diagram showing an outline of an information processing method according to an embodiment. FIG. 2 is a diagram showing a configuration example of an information processing system according to an embodiment. FIG. 3 is a diagram showing a configuration example of the terminal device. FIG. 4 is a diagram showing a configuration example of the service providing device. FIG. 5 is a diagram showing an example of a user information storage unit. FIG. 6 is a diagram showing an example of the beacon information storage unit. FIG. 7 is a diagram showing an example of the PDR information storage unit. FIG. 8 is a diagram showing a configuration example of the operator's device. FIG. 9 is a flowchart showing a processing procedure by the terminal device. FIG. 10 is a flowchart showing a processing procedure by the service providing device. FIG. 11 is a flowchart showing a processing procedure by the operator's device. FIG. 12 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing device according to the embodiment.

Hereinafter, the information processing program, the information processing method, and the mode for implementing the information processing apparatus according to the present application (hereinafter, referred to as “the embodiment”) will be described in detail with reference to the drawings. The information processing program, information processing method, and information processing apparatus according to the present application are not limited by this embodiment. Further, in the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

[1. Information processing method overview]
First, with reference to FIG. 1, an outline of an information processing method performed by the information processing apparatus according to the embodiment will be described. FIG. 1 is an explanatory diagram showing an outline of an information processing method according to an embodiment. In FIG. 1, a case where each store obtains information on the movement of users in the store from the outside without providing layout information and shelving allocation information of each store to the outside will be described as an example. ..

The service providing device 100 shown in FIG. 1 is an information processing device that provides an electronic payment service to the terminal device 10 of the user U, and is realized by, for example, a server device or a cloud system. The service providing device 100 receives various information from the terminal device 10. Actually, the service providing device 100 may be an information processing device that provides a Web service other than the electronic payment service to the terminal device 10.

The manager of the service providing device 100 (payment agency / service providing company, etc.) distributes the beacon 200 to the business operator operating the facility such as a store. At this time, the manager of the service providing device 100 records which beacon 200 is distributed to which facility (or business operator). A business operator that operates a facility such as a store places a beacon 200 at an arbitrary location (ceiling / wall surface / store fixtures, etc.) in the facility such as a store.

In the present embodiment, the service providing device 100 does not acquire the layout information indicating the arrangement of the beacon 200 and the arrangement of the display shelves / tables and the like in the facility such as a store, and the shelf allocation information indicating the display location of the products. At least, the service providing device 100 does not use layout information or shelving allocation information. That is, the service providing device 100 does not know the arrangement of the beacon 200 and the arrangement of the display shelves / tables in the facility such as a store. Therefore, the business operator can arbitrarily change the arrangement of the beacon 200 and the arrangement of the display shelves / tables and the like in the facility.

The beacon 200 is arranged in a facility such as a store and transmits radio waves. At least two or more beacons 200 are arranged on the same floor (floor) in a facility such as a store. When there are a plurality of floors in the same facility, two or more beacons 200 are arranged on each floor. Further, the beacon 200 is arranged at a place where the floor is switched, such as an entrance / exit of a facility such as a store, an elevator, a staircase, or the like.

In FIG. 1, as the beacon 200, the first beacon 200A and the second beacon 200B are illustrated. The first beacon 200A and the second beacon 200B can recognize each other as long as they are spaced so long that they can detect each other's radio waves. The first beacon 200A and the second beacon 200B may have partially overlapping areas (reception areas) where radio waves reach, but if the installation interval is too narrow, there is no point in installing more than one, and radio wave interference, etc. Because of the problem of, make sure to leave an appropriate interval. For example, the first beacon 200A and the second beacon 200B may be arranged at both ends of a display shelf that divides a facility such as a store.

The facility where the Beacon 200 is placed is a store in the retail industry or a service industry. For example, convenience stores, supermarkets, hamburger chain stores, coffee chain stores, family restaurants, other restaurants, large commercial facilities (shopping centers / home centers / outlet malls / underground streets), leisure facilities (theme parks / amusement parks / playgrounds / Zoo / aquarium / pool / bath facility / park / garden / famous place), accommodation facility, sports facility, temple and shrine, public institution, financial institution, medical institution, educational institution, service area (SA) or parking area (PA), or It may be a facility such as a railway station, a roadside station, an airport, a port (boarding area), or a tenant in these facilities.

The business operator device 300 is an information processing device used by a business operator that operates a facility such as a store in which the beacon 200 is arranged, and is realized by, for example, a server device or a cloud system. Further, the operator device 300 may be a terminal device similar to the terminal device 10 described later. The business operator device 300 receives various information from the service providing device 100.

The terminal device 10 is an information processing device such as a smartphone or a PC (Personal Computer) used by the user U, and receives radio waves from the beacon 200 when the user U moves in a facility such as a store to provide a service. Various information is transmitted to the providing device 100.

The user U is a user (member, etc.) of the electronic payment service provided by the service providing device 100, and is a user who has registered user information about himself / herself in the service providing device 100. The user U possesses the terminal device 10 and moves in a facility such as a store. In addition, the user U uses the terminal device 10 to make a payment regarding the products purchased and the services used in the facility such as a store by electronic payment or the like.

[1-1. About an example of payment using a terminal device]
Here, an example of payment using the terminal device 10 will be described. In the following description, the user U makes a payment using the terminal device 10 by using the identification information QR which is a two-dimensional code such as a QR code (registered trademark) arranged in the store and identifies the store. The example to be performed will be described, but the embodiment is not limited to this. An example of payment described below can be applied even when an arbitrary user U makes a payment at an arbitrary store using an arbitrary terminal device 10. Further, the identification information QR may be not only a QR code (registered trademark) but also a barcode, a predetermined mark, a number, or the like.

For example, when the user U purchases or uses a payment target such as various products or services at a store, the user U uses the application software (application) for payment that is pre-installed on the terminal device 10. to start. Then, the user U photographs the identification information QR installed in the store via the application. In such a case, the terminal device 10 displays a screen for inputting the price to be settled, and accepts the input of the settlement amount from the user U or the store clerk. Then, the terminal device 10 transmits the user information that identifies the user U, the identification information QR (or the information indicated by the identification information QR, that is, the information indicating the store), and the payment information indicating the payment amount to the payment server. Send to. Here, the payment server is the service providing device 100.

In such a case, the payment server transfers the electronic money of the amount indicated by the payment amount from the account of the user U indicated by the user information to the account of the store indicated by the identification information QR. Then, the payment server transmits a notification to the terminal device 10 that the payment has been completed. In such a case, the terminal device 10 notifies that the payment has been made by electronic money by outputting a screen indicating that the payment has been completed or a predetermined voice.

The payment using the terminal device 10 is not limited to the above-mentioned processing. For example, the payment using the terminal device 10 may be performed using a payment terminal (not shown) installed in the store. For example, the terminal device 10 displays the identification information QR for identifying the user U on the screen. In such a case, the payment terminal installed in the store reads the identification information QR displayed on the terminal device 10 and sends the identification information QR, the payment amount, and the payment information indicating the store identification information to the payment server. And send. In such a case, the payment server transfers the electronic money of the amount indicated by the payment amount from the account of the user U indicated by the identification information QR to the account of the store, and the payment is made to the payment terminal or the terminal device 10. You may notify that the payment has been made by outputting a screen indicating the completion or a predetermined voice.

Further, the payment using the terminal device 10 is not only a process of transferring the electronic money from the account charged with the electronic money in advance by the user U to the account of the store, but also, for example, a credit card registered in advance by the user U. It may be the payment used. In such a case, for example, the payment server may remit the electronic money of the payment amount to the account of the store and charge the payment amount to the credit card management company of the user U.

[1-2. About an example of information processing method]
Here, an example of an information processing method performed by the information processing apparatus according to the embodiment will be described.

First, the beacon 200 is distributed by the administrator of the service providing device 100, is arranged at an arbitrary place in the facility such as a store by a business operator operating the facility such as a store, and transmits a radio wave (step S1).

The terminal device 10 is a dedicated application for receiving the radio wave of the beacon 200 while the user U is moving in the facility such as a store, and performing the processing according to the present embodiment according to the radio wave of the beacon 200. Is started (step S2).

This dedicated application may be a payment application for using the electronic payment service provided by the service providing device 100.

Here, when the terminal device 10 receives a radio wave from the beacon 200, the terminal device 10 stores the identification information of the beacon 200 that transmitted the radio wave together with the date and time when the radio wave was received. The radio wave of the beacon 200 includes identification information of the beacon 200 that transmitted the radio wave.

The radio wave of the beacon 200 has a different radio wave strength (reception strength) depending on the distance. The terminal device 10 can measure the distance from the beacon 200 that transmitted the radio wave depending on the difference in the radio wave strength.

The terminal device 10 uses a technique such as pedestrian autonomous navigation (PDR: Dead-Reckoning) while the user U is moving in a facility such as a store, and the user U with the beacon 200 as a reference point. The amount of movement and the direction of movement of the above are estimated (step S3).

At this time, the terminal device 10 may estimate the position of the user U based on the movement amount and the movement direction of the user U with the beacon 200 as a reference point. Further, the terminal device 10 may estimate the position of the beacon 200 with respect to the terminal device 10 from the distance between the position when the radio wave of the beacon 200 is detected and the beacon 200 that transmits the radio wave.

The terminal device 10 uses the function of the dedicated application to identify the user U (or the terminal device 10), the identification information of the beacon 200 that has transmitted radio waves, and the movement amount of the user U with the beacon 200 as a reference point. Information about the moving direction is transmitted to the service providing device 100 (step S4).

The timing at which the terminal device 10 transmits the above data to the service providing device 100 may be real-time, periodic (for example, every 10 minutes), or when the radio wave of the beacon 200 is no longer received, or the service. It may be at the time of using the electronic payment service provided by the providing device 100.

The service providing device 100 receives the identification information of the user U (or the terminal device 10), the identification information of the beacon 200, and the movement amount and the movement direction of the user U with the beacon 200 as a reference point from the individual terminal devices 10. Based on this information, the movement of each user U for each beacon 200 is analyzed, and information regarding the movement of each user U for each beacon 200 is generated (step S5).

At this time, the service providing device 100 uses the user information (registration information) of the user U and the identification information, and the attribute information (gender, age group, residential area) of the user U associated with the identification information of the user U. Etc.) can be used. Further, the service providing device 100 can associate the attribute information of the user U with the information regarding the movement of each user U for each beacon 200.

Here, the service providing device 100 is based on the identification information of the beacon 200 and the information on the movement amount and the movement direction of the user U with the beacon 200 as a reference point, and the flow of people for each beacon 200 and each user U. The flow line is analyzed, and information on the flow of people for each beacon 200 and the flow line of each user U is generated.

In the example shown in FIG. 1, the service providing device 100 analyzes the flow of people and the flow lines of each user U with respect to each of the first beacon 200A and the second beacon 200B. Since the service providing device 100 does not know the arrangement of the beacon 200, the arrangement of the display shelves / tables, and the shelving allocation in the facility, the overall behavior (purchasing behavior) of each user U in the facility such as a store. Etc.) is unknown. That is, the service providing device 100 simply analyzes the flow of people for each beacon 200 and the flow line of each user U.

The service providing device 100 notifies the operator device 300 of information regarding the movement of each user U for each beacon 200 (step S6).

At this time, the service providing device 100 notifies the operator device 300 of the attribute information (gender, age group, residential area, etc.) of each user U as well as the information regarding the movement of each user U for each beacon 200 described above. You may.

The business operator device 300 acquires information on the movement of each user U for each beacon 200 from the service providing device 100, and layout information indicating the arrangement of the beacons 200 and the arrangement of display shelves / tables in a facility such as a store. Based on the above, the information regarding the movement of each user U for each beacon 200 is integrated (step S7).

At this time, the business operator device 300 combines the flow lines of each beacon 200 and the flow lines of each user U to obtain the overall flow lines of people in a facility such as a store and the flow lines of each user U. In the present embodiment, since the business operator who operates the facility such as a store arranges the beacon 200 in the facility such as the store, the business operator device 300 can obtain information indicating the arrangement of the individual beacons 200. can.

The business operator device 300 includes layout information indicating the arrangement of the beacon 200 and the arrangement of display shelves / tables, etc. in a facility such as a store, shelf allocation information indicating the display location of products, and integrated movement of each user U. Based on the information regarding the above, the behavior of each user U as a whole in the facility such as a store is analyzed (step S8).

As described above, in the present embodiment, the service providing device 100 such as the payment server simply analyzes the movement of each user U for each beacon 200 (for example, the flow of people for each beacon 200 and the flow line of each user U). Is. Since the service providing device 100 does not know the arrangement of the beacon 200, the arrangement of the display shelves / tables, and the shelving allocation in the facility such as a store, the flow of people for each beacon 200 and the flow lines of each user U are mutual. I do not know the relationship (connection) or what is in the middle or destination of each user U's movement route. Therefore, the service providing device 100 cannot analyze the overall behavior (purchasing behavior, etc.) of each user U in the facility such as a store.

On the other hand, the business operator device 300 includes layout information indicating the arrangement of the beacons 200 and the arrangement of display shelves / tables in a facility such as a store, shelf allocation information indicating the display location of products, and each user of each beacon 200. Based on the information regarding the movement of U, it is possible to analyze the overall behavior of each user U in the facility such as a store. For example, in the operator device 300, what kind of flow each user U moves in a facility such as a store, where the flow of people is concentrated (whether the density of people is high), and which product display shelf It is possible to analyze whether or not the person stopped in front of.

Here, the operator device 300 does not receive data directly from the terminal device 10 of the user U. If the operator device 300 analyzes the flow of people for each beacon 200 and the flow line of each user U, the processing load is heavy. Therefore, the analysis of the flow of people for each beacon 200 and the flow line of each user U has high processing capacity. The service providing device 100 performs the service and provides the service to the operator device 300. Therefore, the operator device 300 can focus on the integration of the flow of people for each beacon 200 and the flow lines of each user U, and the analysis of the overall behavior of each user U after the integration.

It is arbitrary how the business operator device 300 uses the information regarding the flow of people for each beacon 200 and the flow line of each user U received from the service providing device 100. That is, it is left to the discretion of the business operator who uses the business operator device 300.

[2. Information processing system configuration example]
Next, the configuration of the information processing system 1 including the service providing device 100 will be described with reference to FIG. FIG. 2 is a diagram showing a configuration example of the information processing system 1 according to the embodiment. As shown in FIG. 2, the information processing system 1 according to the embodiment includes a terminal device 10, a service providing device 100, a beacon 200, and a business operator device 300. These various devices are connected via network N so as to be communicable by wire or wirelessly. The network N is, for example, a LAN (Local Area Network) or a WAN (Wide Area Network) such as the Internet.

Further, the number of each device included in the information processing system 1 shown in FIG. 2 is not limited to that shown in the figure. For example, in FIG. 2, for simplification of the illustration, only one terminal device 10, the beacon 200, and the operator device 300 are shown, but this is merely an example and is not limited to two devices each. It may be the above.

The terminal device 10 is an information processing device used by the user U. For example, the terminal device 10 is a smart device such as a smartphone or a tablet terminal, a feature phone, a PDA (Personal Digital Assistant), a smart watch, a wearable device (Wearable Device), a PC (Personal Computer), or the like.

Further, the terminal device 10 includes a wireless communication network such as LTE (Long Term Evolution), 4G (4th Generation), 5G (5th Generation: 5th generation mobile communication system), Bluetooth (registered trademark), and wireless LAN (Local). It is possible to connect to the network N via short-range wireless communication such as Area Network) and communicate with the service providing device 100.

The service providing device 100 and the operator device 300 are, for example, a PC, a server, a mainframe, a workstation, or the like. The service providing device 100 and the business operator device 300 may be realized by cloud computing. Further, the operator device 300 may be a device similar to the terminal device 10, for example, a smart device such as a smartphone or a tablet terminal.

The beacon 200 is a transmitter that transmits a Bluetooth signal using, for example, a technology such as BLE (Bluetooth Low Energy), and by linking with a dedicated application installed on the terminal device 10, a specific beacon 200 approaches the beacon 200. Information can be transmitted only to the terminal device 10. Further, the beacon 200 may be a wireless LAN access point (AP). That is, the beacon 200 may be compatible with both Bluetooth and wireless LAN. Here, "Class2" (maximum reach: about 10 m) is assumed as the standard of the radio field intensity of Bluetooth, but in reality, it may be "Class1" (maximum reach: about 100 m) or the like.

[3. Terminal device configuration example]
Next, the configuration of the terminal device 10 will be described with reference to FIG. FIG. 3 is a diagram showing a configuration example of the terminal device 10. As shown in FIG. 3, the terminal device 10 includes a communication unit 11, a display unit 12, an input unit 13, a positioning unit 14, a sensor unit 20, a control unit 30 (controller), and a storage unit 40. Be prepared.

(Communication unit 11)
The communication unit 11 is connected to the network N (see FIG. 2) by wire or wirelessly, and transmits / receives information to / from the service providing device 100 via the network N. For example, the communication unit 11 is realized by a NIC (Network Interface Card), an antenna, or the like.

(Display unit 12)
The display unit 12 is a display device that displays various information such as position information. For example, the display unit 12 is a liquid crystal display (LCD) or an organic EL display (Organic Electro-Luminescent Display). Further, the display unit 12 is a touch panel type display, but the display unit 12 is not limited to this.

(Input unit 13)
The input unit 13 is an input device that receives various operations from the user U. The input unit 13 has, for example, a button for inputting characters, numbers, and the like. When the display unit 12 is a touch panel type display, a part of the display unit 12 functions as an input unit 13.

(Positioning unit 14)
The positioning unit 14 receives a signal (radio wave) transmitted from a GPS (Global Positioning System) satellite, and based on the received signal, position information (for example, latitude) indicating the current position of the terminal device 10 which is its own device. And longitude). That is, the positioning unit 14 positions the terminal device 10.

In addition, the positioning unit 14 can position the position by various methods other than GPS. For example, the positioning unit 14 may position the position by using various communication functions of the terminal device 10 as described below as an auxiliary positioning means for position correction or the like.

(Wi-Fi positioning)
For example, the positioning unit 14 positions the terminal device 10 by using the Wi-Fi (registered trademark) communication function of the terminal device 10 or the communication network provided by each communication company. Specifically, the positioning unit 14 determines the position of the terminal device 10 by performing Wi-Fi communication or the like and positioning the distance to a nearby base station or access point.

(Beacon positioning)
Further, the positioning unit 14 may position the position by using the Bluetooth (registered trademark) function of the terminal device 10. For example, the positioning unit 14 positions the terminal device 10 by connecting to a beacon transmitter connected by the Bluetooth function.

(Geomagnetic positioning)
Further, the positioning unit 14 positions the position of the terminal device 10 based on the geomagnetic pattern of the structure measured in advance and the geomagnetic sensor included in the terminal device 10.

(RFID positioning)
Further, for example, when the terminal device 10 has an RFID (Radio Frequency Identification) tag function equivalent to a contactless IC card used at a station ticket gate, a store, or the like, or has a function of reading an RFID tag. In this case, the used position is recorded together with the information that the terminal device 10 has settled. The positioning unit 14 may position the position of the terminal device 10 by acquiring such information. Further, the position may be determined by an optical sensor included in the terminal device 10, an infrared sensor, or the like.

The positioning unit 14 may position the position of the terminal device 10 by using one or a combination of the above-mentioned positioning means, if necessary.

(Sensor unit 20)
The sensor unit 20 includes various sensors mounted on the terminal device 10. In the example shown in FIG. 3, the sensor unit 20 includes an acceleration sensor 21, a gyro sensor 22, a pressure sensor 23, a temperature sensor 24, a sound sensor 25, an optical sensor 26, a step count sensor 27, and an image sensor ( It is equipped with a camera) 28.

The sensors 21 to 28 described above are merely examples and are not limited thereto. That is, the sensor unit 20 may be configured to include a part of the sensors 21 to 28, or may include other sensors such as a humidity sensor in addition to or in place of the sensors 21 to 28. .. When the terminal device 10 is linked with the vehicle, each sensor mounted on the vehicle may be used instead of the sensors 21 to 28 mounted on the terminal device 10.

The acceleration sensor 21 is, for example, a 3-axis acceleration sensor, and detects the physical movement of the terminal device 10 such as the moving direction, speed, and acceleration of the terminal device 10. The gyro sensor 22 detects the physical movement of the terminal device 10 such as the inclination in the three axial directions based on the angular velocity of the terminal device 10 and the like. The atmospheric pressure sensor 23 detects, for example, the atmospheric pressure around the terminal device 10.

Since the terminal device 10 includes the above-mentioned acceleration sensor 21, gyro sensor 22, pressure sensor 23, etc., techniques such as pedestrian autonomous navigation (PDR: Dead-Reckoning) using each of these sensors 21 to 23, etc. It becomes possible to determine the position of the terminal device 10 by using. This makes it possible to acquire indoor position information, which is difficult to acquire with a positioning system such as GPS.

The air temperature sensor 24 detects, for example, the air temperature around the terminal device 10. The sound sensor 25 detects, for example, the sound around the terminal device 10. The optical sensor 26 detects the illuminance around the terminal device 10. The step sensor 27 detects the number of steps of the user U. The image sensor 28 captures an image of the surroundings of the terminal device 10.

The barometric pressure sensor 23, the temperature sensor 24, the sound sensor 25, the optical sensor 26, and the image sensor 28, respectively, detect the barometric pressure, the temperature, the sound, and the illuminance, and capture an image of the surroundings, so that the terminal device 10 It is possible to detect the surrounding conditions of the. This makes it possible to improve the accuracy of the position information of the terminal device 10 from the surrounding conditions of the terminal device 10.

(Control unit 30)
The control unit 30 includes, for example, a microcomputer having a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM, an input / output port, and various circuits. Further, the control unit 30 may be composed of hardware such as an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). The control unit 30 includes a transmission unit 31, a reception unit 32, an activation unit 33, and a processing unit 34.

(Transmission unit 31)
The transmission unit 31 transmits, for example, information on radio waves transmitted from the beacon 200 and information on the movement amount and movement direction of the user U with the beacon 200 as a reference point to the service providing device 100 via the communication unit 11. be able to.

The transmission unit 31 transmits various sensor information detected by the sensors 21 to 28 mounted on the terminal device 10 and the position information of the terminal device 10 positioned by the positioning unit 14 via the communication unit 11. It may be transmitted to the service providing device 100.

Further, when the user makes an electronic payment using the terminal device 10, the transmission unit 31 can transmit various information related to the electronic payment to the service providing device 100 via the communication unit 11.

(Receiver 32)
The receiving unit 32 can receive radio waves transmitted from the beacon 200 and various information from the service providing device 100 via the communication unit 11.

(Starting unit 33)
The activation unit 33 activates the dedicated application installed in the terminal device 10 in response to the radio wave transmitted from the beacon 200. The radio wave transmitted from the beacon 200 may include an activation signal for activating the dedicated application.

(Processing unit 34)
The processing unit 34 controls the entire terminal device 10 including the display unit 12 and the like. For example, the processing unit 34 can output various information related to the electronic payment service received by the receiving unit 32 to the display unit 12 and display it.

Further, the processing unit 34 uses a technique such as pedestrian autonomous navigation (PDR) while the user U is moving in the facility such as a store, and the moving amount of the user U with the beacon 200 as a reference point. And estimate the moving direction.

Further, the processing unit 34 can also measure the distance between the beacon 200 that has transmitted the radio wave and the beacon 200 that has transmitted the radio wave, depending on the difference in the radio wave intensity of the radio wave transmitted from the beacon 200.

(Memory unit 40)
The storage unit 40 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as an HDD (Hard Disk Drive), an SSD (Solid State Drive), or an optical disk. NS. Various programs (corresponding to an example of an information processing program), various data, and the like are stored in the storage unit 40.

[4. Information processing device configuration example]
Next, the configuration of the service providing device 100 will be described with reference to FIG. FIG. 4 is a diagram showing a configuration example of the service providing device 100. As shown in FIG. 4, the service providing device 100 includes a communication unit 110, a storage unit 120, and a control unit 130.

The communication unit 110 is realized by, for example, a NIC (Network Interface Card) or the like. Further, the communication unit 110 is connected to the network N by wire or wirelessly.

The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as an HDD (Hard Disk Drive), an SSD (Solid State Drive), or an optical disk. NS. As shown in FIG. 4, the storage unit 120 includes a user information storage unit 121, a beacon information storage unit 122, and a PDR information storage unit 123.

(User information storage unit 121)
The user information storage unit 121 stores various information about the user U. For example, the user information storage unit 121 stores various information such as the attributes of the user U. FIG. 5 is a diagram showing an example of the user information storage unit 121. In the example shown in FIG. 5, the user information storage unit 121 has items such as "user ID (Identifier)", "age", "gender", "home", "work location", and "interest".

The "user ID" indicates identification information for identifying the user U. The user ID may be identification information for identifying the terminal device 10 of the user U, or may be identification information for identifying the dedicated application installed on the terminal device 10 of the user U. .. Further, "age" indicates the age of the user U identified by the user ID. The "age" may be the specific age of the user U identified by the user ID, such as 35 years old. Further, "gender" indicates the gender of the user U identified by the user ID.

Further, "home" indicates the location information of the home of the user U identified by the user ID. In the example shown in FIG. 5, "home" is illustrated with an abstract code such as "LC11", but may be latitude / longitude information or the like. Further, for example, "home" may be an area name or an address.

Further, the "work location" indicates the location information of the work location of the user U identified by the user ID. In the example shown in FIG. 5, the “work location” is illustrated by an abstract code such as “LC12”, but may be latitude / longitude information or the like. Further, for example, the "work location" may be a region name or an address.

Further, "interest" indicates the interest of the user U identified by the user ID. That is, "interest" indicates an object that the user U identified by the user ID is highly interested in. In the example shown in FIG. 5, one "interest" is shown for each user U, but there may be a plurality of "interests".

For example, in the example shown in FIG. 5, the age of the user U identified by the user ID "U1" is "20's", and the gender is "male". Further, for example, the user U identified by the user ID "U1" indicates that his / her home is "LC11". Further, for example, the user U identified by the user ID "U1" indicates that the work location is "LC12". Further, for example, the user U identified by the user ID "U1" indicates that he / she is interested in "sports".

In the example shown in FIG. 5, for convenience of understanding, abstract reference numerals such as “U1”, “LC11”, and “LC12” are used for illustration, but “U1”, “LC11”, and “LC12” are concrete. Information shall be stored. Hereinafter, abstract codes may be illustrated also in figures relating to other information.

The user information storage unit 121 is not limited to the above, and may store various information depending on the purpose. For example, the user information storage unit 121 may store information regarding the demographic attribute and information regarding the psychographic attribute of the user U. For example, the user information storage unit 121 may store information such as name, family structure, occupation, job title, income, qualification, living style, presence / absence of a car, and lifestyle.

(Beacon information storage unit 122)
The beacon information storage unit 122 stores various information regarding the flow line and the flow of people of each user U for each beacon 200. FIG. 6 is a diagram showing an example of the beacon information storage unit 122. In the example shown in FIG. 6, the user information storage unit 121 has items such as "user ID", "beacon ID", and "radio wave detection date and time".

The "user ID" indicates identification information for identifying the user U. If it is not necessary to identify the user U or if the attribute information of the user U is not used, the user ID is unnecessary. In this case, an appropriate number that does not overlap may be assigned as the user ID. The "beacon ID" indicates identification information for identifying the beacon 200. The “radio wave detection date and time” indicates the date and time when the terminal device 10 of the user U detects the radio wave of the beacon 200.

For example, in the example shown in FIG. 6, the terminal device 10 of the user U identified by the user ID "U1" transmits the radio wave from the first beacon 200A identified by the beacon ID "BC1" to the radio wave detection date and time " It indicates that it was detected at "2020/1/8 11:20". It also indicates that the radio wave from the second beacon 200B identified by the beacon ID "BC2" was detected at the radio wave detection date and time "2020/1/8 11:40".

The beacon information storage unit 122 is not limited to the above, and various information may be stored depending on the purpose. For example, the beacon information storage unit 122 may store information indicating the distance between the terminal device 10 and the beacon 200. Further, the beacon information storage unit 122 may store information indicating a facility such as a store in which each beacon 200 is arranged. Further, when the terminal device 10 of the user U simultaneously detects the radio waves of the plurality of beacons 200, the beacon information storage unit 122 simultaneously stores the "beacon ID" and the "radio wave detection date and time" related to the plurality of beacons 200. You may.

(PDR information storage unit 123)
The PDR information storage unit 123 stores various information regarding the movement amount and movement direction of the user U with the beacon 200 as a reference point obtained by using a technique such as pedestrian autonomous navigation (PDR). FIG. 7 is a diagram showing an example of the PDR information storage unit 123. In the example shown in FIG. 7, the PDR information storage unit 123 has items such as "user ID", "reference point", "movement amount", "movement direction", and "movement date and time".

The "user ID" indicates identification information for identifying the user U. The "reference point" indicates identification information for identifying the beacon 200, which is a reference point for pedestrian autonomous navigation (PDR). "Movement amount" indicates the movement amount from the reference point. "Movement direction" indicates a movement direction with respect to a reference point.

For example, in the example shown in FIG. 7, the terminal device 10 of the user U identified by the user ID "U1" has a movement amount of "40 m" with the first beacon 200A specified by the reference point "BC1" as a reference point. Indicates that the user has moved to the movement direction "west" by the amount of "2020/1/8 11:30". In addition, with the second beacon 200B specified by the reference point "BC2" as the reference point, the movement was moved to the movement direction "east" by the amount of movement "10 m" and to the movement date and time "2020/1/8 11:50". Show that.

The PDR information storage unit 123 is not limited to the above, and may store various information depending on the purpose. For example, the PDR information storage unit 123 may store information indicating the position of the user U.

Returning to FIG. 4, the description will be continued. The control unit 130 is a controller, and is a service providing device 100 by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or the like. It is realized by executing various programs (corresponding to an example of an information processing program) stored in an internal storage device using a storage area such as a RAM as a work area. In the example shown in FIG. 4, the control unit 130 includes a reception unit 131, a collection unit 132, an analysis unit 133, and a provision unit 134.

(Reception Department 131)
The reception unit 131 receives the registration of various information about the user U from the terminal device 10 of the user U via the communication unit 110, and stores the information in the user information storage unit 121.

(Collecting unit 132)
The collecting unit 132 receives the identification information of the user U (or the terminal device 10) from the terminal device 10 of the user U and the beacon 200 in which the terminal device 10 of the user U detects radio waves via the communication unit 110. The identification information and the information regarding the movement amount and the movement direction of the user U with the beacon 200 as a reference point are collected. The collecting unit 132 collects such information transmitted from the terminal device 10.

(Analysis Department 133)
The analysis unit 133 is based on the identification information of the user U, the identification information of the beacon 200, and the information on the movement amount and the movement direction of the user U with the beacon 200 as a reference point, and each user of each beacon 200. The movement of U is analyzed, and information on the movement of each user U for each beacon 200 is generated.

For example, the analysis unit 133 uses the identification information of each beacon 200 and the information on the movement amount and movement direction of the user U with the beacon 200 as a reference point to obtain the flow of people for each beacon 200 and the flow line of each user U. Is analyzed, and information on the flow of people for each beacon 200 and the flow line of each user U is generated.

(Providing section 134)
The providing unit 134 provides the operator device 300 with information regarding the movement of each user U for each beacon 200 via the communication unit 110.

[5. Configuration example of business equipment]
Next, the configuration of the operator device 300 according to the embodiment will be described with reference to FIG. FIG. 8 is a diagram showing a configuration example of the operator device 300 according to the embodiment. As shown in FIG. 8, the operator device 300 includes a communication unit 310, a storage unit 320, and a control unit 330.

The communication unit 310 is realized by, for example, a NIC (Network Interface Card) or the like. Further, the communication unit 310 is connected to the network N by wire or wirelessly.

The storage unit 320 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as an HDD (Hard Disk Drive), an SSD (Solid State Drive), or an optical disk. NS. As shown in FIG. 8, the storage unit 320 includes a layout information storage unit 321, a shelf allocation information storage unit 322, and an action information storage unit 323.

(Layout information storage unit 321)
The layout information storage unit 321 stores layout information indicating the arrangement of the beacon 200 and the arrangement of the display shelves / tables in the facility such as a store. The layout information may be of existing technology and can be arbitrarily created / changed by a business operator operating a facility such as a store, so illustrations and detailed explanations are omitted.

(Shelf allocation information storage unit 322)
The shelf allocation information storage unit 322 stores the shelf allocation information indicating the display location of the product. The shelving allocation information may be of existing technology and can be arbitrarily created / changed by a business operator operating a facility such as a store, so illustrations and detailed explanations are omitted.

(Behavior information storage unit 323)
The behavior information storage unit 323 stores information on the behavior of each user U as a whole in a facility such as a store. Information on the overall behavior of each user U in a facility such as a store includes layout information indicating the arrangement of beacons 200 and the arrangement of display shelves / tables in the facility such as a store, and shelves indicating the display location of products. It can be generated / acquired based on the split information and the information on the movement of each user U for each beacon 200.

Returning to FIG. 8, the description will be continued. The control unit 330 is a controller, and is a operator device 300 by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or the like. It is realized by executing various programs (corresponding to an example of an information processing program) stored in an internal storage device using a storage area such as a RAM as a work area. In the example shown in FIG. 8, the control unit 330 includes an acquisition unit 331, an integration unit 332, an analysis unit 333, and a learning unit 334.

(Acquisition unit 331)
The acquisition unit 331 acquires information regarding the movement of each user U for each beacon 200 from the service providing device 100 via the communication unit 310.

Further, the acquisition unit 331 arranges the beacon 200 in the facility such as a store and displays the display shelf based on the information input via the communication unit 310 or by the business operator operating the facility such as the store using the input device. / Acquire layout information indicating the arrangement of tables, etc., and shelf allocation information indicating the display location of products.

(Integration unit 332)
The integration unit 332 integrates information regarding the movement of each user U for each beacon 200 based on layout information indicating the arrangement of the beacons 200 and the arrangement of display shelves / tables in a facility such as a store.

(Analysis unit 333)
The analysis unit 333 relates to layout information indicating the arrangement of the beacon 200 and the arrangement of the display shelves / tables, etc. in the facility such as a store, the shelf allocation information indicating the display location of the product, and the integrated movement of each user U. Based on the information, the behavior of each user U as a whole in the facility such as a store is analyzed.

(Learning Department 334)
The learning unit 334 describes, for example, the attribute information of the user U, the arrangement of the beacon 200, the arrangement of the display shelves / tables, the display place of the product, and the overall behavior of each user U in the facility such as a store. Perform machine learning and create a learning model. The analysis unit 333 may analyze the overall behavior of each user U in a facility such as a store based on this learning model.

Machine learning is, for example, deep learning (deep learning) using a deep neural network (DNN). Data mining and other machine learning algorithms may also be used.

[6. Processing procedure]
Next, the processing procedure by the terminal device 10, the service providing device 100, and the business operator device 300 will be described with reference to FIGS. 9 to 11. 9 to 11 are flowcharts showing the processing procedure according to the embodiment. The processing procedure shown below is repeatedly executed by the terminal device 10, the service providing device 100, and the business operator device 300.

[6-1. Terminal device processing procedure]
First, the processing procedure by the terminal device 10 will be described with reference to FIG. FIG. 9 is a flowchart showing a processing procedure by the terminal device 10. The processing procedure shown below is repeatedly executed by the control unit 30 of the terminal device 10.

The control unit 30 of the terminal device 10 detects the radio wave of the beacon 200 via the communication unit 11 while the user U is moving in a facility such as a store (step S101).

The beacon 200 is distributed by the administrator of the service providing device 100, is arranged at an arbitrary place in the facility such as a store by a business operator operating the facility such as a store, and transmits radio waves. The terminal device 10 activates a dedicated application in response to the radio wave of the beacon 200.

The control unit 30 estimates the movement amount and movement direction of the user U with the beacon 200 as a reference point by using a technique such as pedestrian autonomous navigation (PDR) (step S102).

The control unit 30 determines whether or not the radio waves of another beacon 200 have been received while receiving the radio waves of the beacon 200 (step S103).

When the control unit 30 receives the radio wave of the other beacon 200 (step S103; Yes), the control unit 30 detects the radio wave of the other beacon 200 (returns to step S101). That is, the control unit 30 receives the radio waves of the other current beacon 200 as well as the radio waves of the current beacon 200, and performs each of the above processes in parallel.

When the control unit 30 is not receiving the radio waves of the other beacon 200 (step S103; No), the control unit 30 determines whether or not the reception of the radio waves of the beacon 200 is continuing (step S104). That is, the control unit 30 determines whether the reception of the radio wave of the current beacon 200 is interrupted.

When the reception of the radio wave of the beacon 200 is continued (step S104; Yes), the control unit 30 continues the detection of the radio wave of the current beacon 200 (returns to step S101).

When the reception of the radio wave of the beacon 200 is not continued (step S104; No), the control unit 30 receives the identification information of the user U (or the terminal device 10) and the identification information of the beacon 200 that transmitted the radio wave. , Information on the movement amount and movement direction of the user U with the beacon 200 as a reference point is transmitted to the service providing device 100 (step S105).

In the above example, the control unit 30 transmits the data at the timing when the radio wave of the beacon 200 is no longer detected, but in reality, the data may be transmitted in real time. For example, the process of step S105 may be performed between step S102 and step S103, or immediately after step S102. That is, the process of step S105 may be performed at any timing after step S102.

[6-2. Processing procedure of service providing device]
First, the processing procedure by the service providing device 100 will be described with reference to FIG. FIG. 10 is a flowchart showing a processing procedure by the service providing device 100. The processing procedure shown below is repeatedly executed by the control unit 130 of the service providing device 100.

The control unit 130 of the service providing device 100 transmits the identification information of the user U (or the terminal device 10) from each terminal device 10 via the communication unit 110, the identification information of the beacon 200 that has transmitted radio waves, and the beacon 200. (Step S201), the movement amount of the user U and the information on the movement direction with the reference point are collected (step S201).

The control unit 130 uses the beacon based on the identification information of the user U (or the terminal device 10), the identification information of the beacon 200, and the information on the movement amount and the movement direction of the user U with the beacon 200 as a reference point. The movement of each user U for each 200 is analyzed, and information regarding the movement of each user U for each beacon 200 is generated (step S202).

The control unit 130 notifies the operator device 300 of information regarding the movement of each user U for each beacon 200 via the communication unit 110 (step S203).

At this time, the control unit 130 may also notify the operator device 300 of the attribute information (gender, age group, residential area, etc.) of the user U associated with the identification information of the user U.

[6-3. Business equipment processing procedure]
First, the processing procedure by the business operator device 300 will be described with reference to FIG. FIG. 11 is a flowchart showing a processing procedure by the operator device 300. The processing procedure shown below is repeatedly executed by the control unit 330 of the operator device 300.

The control unit 330 of the operator device 300 acquires information regarding the movement of each user U for each beacon 200 from the service providing device 100 via the communication unit 310 (step S301).

The control unit 330 integrates information regarding the movement of each user U for each beacon 200 based on layout information indicating the arrangement of the beacons 200 and the arrangement of display shelves / tables in a facility such as a store (step S302). ..

The control unit 330 relates to layout information indicating the arrangement of the beacon 200 and the arrangement of the display shelves / tables, etc. in the facility such as a store, the shelf allocation information indicating the display location of the product, and the integrated movement of each user U. Based on the information, the behavior of each user U as a whole in the facility such as a store is analyzed (step S303).

As a result, the business operator that operates the facility such as the store can perform the layout, shelving allocation, business, etc. in the facility such as the store based on the analysis result of the behavior of each user U in the facility such as the store as a whole. Can be improved.

[7. Modification example]
The terminal device 10, the service providing device 100, and the business operator device 300 as the information processing device according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, a modified example of the embodiment will be described below.

In the above embodiment, the beacon 200 may receive radio waves from the terminal device 10 and transmit data to the service providing device 100. For example, when the terminal device 10 receives a radio wave from the beacon 200, the terminal device 10 activates a dedicated application. The terminal device 10 transmits information on the movement amount and movement direction of the user U with the beacon 200 as a reference point to the beacon 200 by the function of the dedicated application. The beacon 200 transmits information regarding the movement amount and the movement direction of the user U with the beacon 200 as a reference point to the service providing device 100. At this time, the beacon 200 uses the identification information of the beacon 200, the identification information of the user U (or the terminal device 10), and the information regarding the movement amount and the movement direction of the user U with the beacon 200 as a reference point. It may be transmitted to 300.

Further, in the above embodiment, when the business operator device 300 has sufficient processing capacity, the service providing device 100 does not analyze the movement of the user U, and the data received from the terminal device 10 May be notified to the operator device 300 as it is. Alternatively, the operator device 300 may receive data directly from the terminal device 10 or the beacon 200 without going through the service providing device 100. That is, the business operator device 300 may also perform processing on the service providing device 100 side.

Further, in the above embodiment, the case where the two beacons 200 are close to each other and the flow of people for each beacon 200 and the flow line of each user U are continuous is described as an example, but in reality, The two beacons 200 may be far apart from each other, and the flow of people for each beacon 200 and the flow lines of each user U may not be continuous. That is, the integration of information regarding the movement of each user U for each beacon 200 does not necessarily mean that the flow of people for each beacon 200 and the flow lines of each user U are continuous. For example, the business operator installs a plurality of beacons 200 at key points in a facility such as a store / randomly (randomly), and the business operator device 300 individually performs the actions of each user U around each beacon 200. You may try to analyze it.

Further, in the above embodiment, the terminal device 10 periodically / uses the sensor unit 20 of the terminal device 10 by the function of the dedicated application while the user U is moving in the facility such as a store. Information about the surrounding environment may be collected at random. For example, the air temperature sensor 24 may be used to detect the air temperature around the terminal device 10. Further, the sound sensor 25 may be used to detect the sound around the terminal device 10. Further, the optical sensor 26 may be used to detect the illuminance around the terminal device 10. Further, the image sensor 28 may be used to capture an image of the surroundings of the terminal device 10. As a result, it is possible to know the movement amount and movement direction of the user U as well as the surrounding environment at that time. In addition, the information on the surrounding environment also supports the movement amount and movement direction of the user U.

Further, in the above embodiment, the service providing device 100 includes the distance (radio wave intensity) between the terminal device 10 and each beacon 200 and its change, and the date and time and order in which the terminal device 10 detects the radio wave of each beacon 200. Based on the above, the movement of the user U may be analyzed. For example, when the distance between the terminal device 10 and the beacon 200 is gradually shortened (the radio field strength of the beacon 200 is gradually increased), it is said that the terminal device 10 is approaching the beacon 200. I can guess. Further, when the radio wave of the second beacon 200B is detected after the radio wave of the first beacon 200A is detected, it means that the first beacon 200A is moving toward the second beacon 200B. I understand. Further, the movement of the user U may be analyzed by combining these information with the information regarding the movement amount and the movement direction of the user U for each beacon 200. At this time, the business operator device 300 can infer information regarding the overall movement of the user U in the facility such as a store from the layout information indicating the arrangement of the beacon 200 in the facility such as a store.

Further, in the above embodiment, the case where the user U is moving on foot in a facility such as a store is described as an example, but in reality, the user U is boarding a vehicle (driving / riding). It can also be applied when moving. For example, it can be applied to the case where the user U is moving in an indoor parking lot (multi-story parking lot / underground parking lot) or a facility where a vehicle can enter (a vehicle can enter) while the vehicle is on board. That is, in the above embodiment, the user U may move by a means of transportation other than walking.

[8. Hardware configuration]
The terminal device 10, the service providing device 100, and the business operator device 300 as the information processing device according to the above-described embodiment are realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 12 is a hardware configuration diagram showing an example of a computer 1000 that realizes the functions of the information processing apparatus according to the embodiment. Hereinafter, as the information processing apparatus according to the embodiment, the operator apparatus 300 will be described as an example. The computer 1000 includes a CPU 1100, a RAM 1200, a ROM (Read Only Memory) 1300, an HDD (Hard Disk Drive) 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F). ) Has 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, a program that depends on the hardware of the computer 1000, and the like.

The HDD 1400 stores a program executed by the CPU 1100, data used by such a program, and the like. The HDD 1400 is an example of an auxiliary storage device (storage), and may actually be an SSD (Solid State Drive), a flash memory (Flash Memory), or the like. The communication interface 1500 receives data from another device via the communication network 500 (corresponding to the network N shown in FIG. 2) and sends the data to the CPU 1100, and the data generated by the CPU 1100 is transmitted to the other device via the communication network 500. Send to the device.

The CPU 1100 controls an output device such as a display or a printer, and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the data generated via the input / output interface 1600 to the output device.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

For example, when the computer 1000 functions as the operator device 300, the CPU 1100 of the computer 1000 realizes the function of the control unit 330 by executing the program loaded on the RAM 1200. Further, the data in the storage unit 320 is stored in the HDD 1400. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, these programs may be acquired from another device via the communication network 500.

[9. effect〕
As described above, the first information processing program according to the present application is information on the movement of the user U who has moved together with the terminal device 10 that receives the radio waves of the beacon 200 in the facility where the plurality of beacons 200 are arranged. The information regarding the movement of each user U for each beacon 200 is integrated based on the acquisition procedure for acquiring the information regarding the movement of the user for each beacon 200 and the information indicating the arrangement of the plurality of beacons 200 in the facility. Have the facility computer perform the integration procedure. As a result, the computer functions as a business device 300, and each store obtains information on the movement of the user in the store from the outside without providing the layout information and the shelf allocation information of each store to the outside. Can be done.

The integration procedure integrates information about the flow line of each user U for each beacon 200. As a result, information on the flow line of each user U for each beacon 200 can be synthesized, and the overall flow of people in the facility such as a store and the flow line of each user U can be obtained.

In addition, the first information processing program further analyzes the behavior of the user U in the facility based on the layout information in the facility and the integrated information on the movement of the user U on the facility side. Let the computer do it. As a result, the business operator that operates the facility such as the store can perform the layout, shelving allocation, business, etc. in the facility such as the store based on the analysis result of the behavior of each user U in the facility such as the store as a whole. Can be improved.

The information regarding the movement of each user U for each beacon 200 includes information regarding the movement amount and the movement direction of the user with the beacon as a reference point. Thereby, it is possible to use the information regarding the behavior of the user U in the facility such as a store obtained by using the technology such as pedestrian autonomous navigation (PDR).

The acquisition procedure acquires information on the movement of each user U for each beacon 200 from an external computer (service providing device 100) that collects information on the movement of each user U for each beacon 200 from the terminal device 10. In this way, the analysis of the flow of people for each beacon 200 and the flow line of each user U is performed by the external service providing device 100 having high processing capacity, and the operator device 300 can analyze the flow of people for each beacon 200 and each user. It is possible to focus on the integration of the flow lines of U and the analysis of the overall flow of people after the integration and the flow lines of each user U.

In the second information processing program according to the present application, the identification information of the beacon 200 and the identification information of the beacon 200 are obtained from the terminal device 10 that moves in the facility together with the user U and receives radio waves from each of the plurality of beacons 200 arranged in the facility. A collection procedure for collecting information on the movement amount and movement direction of the user U with the beacon 200 as a reference point, identification information of the beacon 200, and a movement amount and movement direction of the user U with the beacon 200 as a reference point. Based on the analysis procedure that analyzes the movement of each user U for each beacon 200 without using the layout information in the facility, and the information regarding the movement of each user U for each beacon 200 is provided by the computer on the facility side ( An external computer is made to execute the provision procedure provided to the operator device 300). As a result, the computer functions as the service providing device 100, and can analyze only the movement of each user U for each beacon 200 without using the layout information and the shelving allocation information of each store.

In addition, the second information processing program processes payment based on the reception procedure for receiving information on electronic payment when the user U makes electronic payment using the terminal device 10 in the facility and the information on electronic payment. And let an external computer execute the payment procedure. In this way, the payment server that provides the electronic payment service to the terminal device 10 of the user U uses the existing payment system by analyzing the movement of each user U for each beacon 200. be able to.

The third information processing program according to the present application includes a start-up procedure for moving in the facility together with the user U and starting the application software according to the radio waves received from each of the plurality of beacons 200 arranged in the facility, and an application. The software causes the user's computer to execute the identification information of the beacon 200 and the transmission procedure of transmitting the information regarding the movement amount and the movement direction of the user U with the beacon 200 as the reference point to an external computer. As a result, the computer functions as a terminal device 10, is distributed by the administrator of the service providing device 100, and is arranged from the beacon 200 arranged at an arbitrary place in the facility such as a store by a business operator operating the facility such as a store. It is possible to carry out pedestrian autonomous navigation (PDR) by receiving radio waves and activating a dedicated application.

[10. others〕
Although the embodiments of the present application have been described above, the present invention is not limited to the contents of these embodiments. In addition, the above-mentioned components include those that can be easily assumed by those skilled in the art, those that are substantially the same, that is, those in a so-called equal range. Furthermore, the components described above can be combined as appropriate. Further, various omissions, replacements or changes of the components can be made without departing from the gist of the above-described embodiment.

Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed can be performed. All or part of it can be done automatically by a known method. In addition, the processing procedure, specific name, and information including various data and parameters shown in the above document and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of the device is functionally or physically dispersed / physically distributed in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

For example, the service providing device 100 and the operator device 300 described above may be realized by a plurality of server computers, and depending on the function, an external platform or the like may be called by API (Application Programming Interface), network computing, or the like. The configuration can be changed flexibly, such as by realizing it.

Further, the above-described embodiments and modifications can be appropriately combined as long as the processing contents do not contradict each other.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition means or an acquisition circuit.

1 Information processing system 10 Terminal device 14 Positioning unit 20 Sensor unit 31 Transmitter unit 32 Receiver unit 33 Starter unit 34 Processing unit 100 Service provider 121 User information storage unit 122 Beacon information storage unit 123 PDR information storage unit 130 Control unit 131 Reception unit 132 Collection unit 133 Analysis unit 134 Providing unit 200 Beacon 300 Business equipment 321 Layout information storage unit 322 Shelf allocation information storage unit 323 Behavior information storage unit 330 Control unit 331 Acquisition unit 332 Integration unit 333 Analysis unit 334 Learning unit

Claims (14)

Information on the movement of a user who has moved together with a terminal device that receives radio waves from the beacon in a facility where a plurality of beasons are arranged, and an acquisition procedure for acquiring information on the movement of the user for each beacon.
An information processing program for causing a computer on the facility side to execute an integration procedure for integrating information on the movement of the user for each beacon based on information indicating the arrangement of the plurality of beasons in the facility. The information processing program according to claim 1, wherein the integration procedure integrates information about the flow line of the user for each beacon. The feature is that the computer on the facility side further executes an analysis procedure for analyzing the behavior of the user in the facility based on the layout information in the facility and the integrated information on the movement of the user. The information processing program according to claim 1 or 2. The information regarding the movement of the user for each beacon is one of claims 1 to 3, characterized in that the information regarding the movement amount and the movement direction of the user with respect to the beacon as a reference point is included. The information processing program described. The acquisition procedure is characterized in that the information regarding the movement of the user for each beacon is acquired from an external computer that collects the information regarding the movement of the user for each beacon from the terminal device. The information processing program described in any one of them. From the terminal device that moves in the facility together with the user and receives radio waves from each of the plurality of beacons arranged in the facility, the identification information of the beacon and the movement amount of the user with the beacon as a reference point. A collection procedure that collects information about the direction of travel and
Based on the identification information of the beacon and the movement amount and movement direction of the user with the beacon as a reference point, the movement of the user for each beacon is analyzed without using the layout information in the facility. Analysis procedure and
An information processing program for causing an external computer to execute a provision procedure for providing information on the movement of the user for each beacon to a computer on the facility side. A reception procedure for receiving information on the electronic payment when the user makes an electronic payment using the terminal device in the facility, and
The information processing program according to claim 6, further comprising causing an external computer to execute a payment procedure for performing payment processing based on the information related to the electronic payment. A receiving means for receiving radio waves from each of a plurality of beacons arranged in the facility when moving in the facility together with the user.
The startup procedure for starting the application software according to the radio waves received from the beacon, and
To make the user's computer execute the identification information of the beacon and the transmission procedure of transmitting the information about the movement amount and the movement direction of the user with the beacon as a reference point to an external computer by the application software. Information processing program. It is an information processing method executed by the computer on the facility side.
Information on the movement of a user who has moved together with a terminal device that receives radio waves from the beacon in a facility where a plurality of beasons are arranged, and is an acquisition process for acquiring information on the movement of the user for each beacon.
An information processing method comprising an integration step of integrating information on the movement of the user for each beacon based on information indicating the arrangement of the plurality of beasons in the facility. It is an information processing method executed by an external computer.
From the terminal device that moves in the facility together with the user and receives radio waves from each of the plurality of beacons arranged in the facility, the identification information of the beacon and the movement amount of the user with the beacon as a reference point. A collection process that collects information about the direction of movement,
Based on the identification information of the beacon and the movement amount and movement direction of the user with the beacon as a reference point, the movement of the user for each beacon is analyzed without using the layout information in the facility. Analysis process and
An information processing method including a providing process of providing information on the movement of the user for each beacon to a computer on the facility side. It is an information processing method executed by the user's computer.
A reception process in which radio waves are received from each of a plurality of beacons arranged in the facility when moving in the facility together with the user.
The start-up process of starting the application software according to the radio wave received from the beacon,
Information characterized by including a beacon identification information and a transmission step of transmitting information about the movement amount and movement direction of the user with the beacon as a reference point to an external computer by a function of the application software. Processing method. It is an information processing device on the facility side,
Information on the movement of a user who has moved together with a terminal device that receives radio waves from the beacon in a facility where a plurality of beasons are arranged, and an acquisition unit that acquires information on the movement of the user for each beacon.
An information processing device including an integrated unit that integrates information on the movement of the user for each beacon based on information indicating the arrangement of the plurality of beasons in the facility. It is an external information processing device
From the terminal device that moves in the facility together with the user and receives radio waves from each of the plurality of beacons arranged in the facility, the identification information of the beacon and the movement amount of the user with the beacon as a reference point. A collection department that collects information about the direction of movement,
Based on the identification information of the beacon and the movement amount and movement direction of the user with the beacon as a reference point, the movement of the user for each beacon is analyzed without using the layout information in the facility. With the analysis department
An information processing device including a providing unit that provides information on the movement of the user for each beacon to the information processing device on the facility side. Information processing device on the user side
A receiving unit that receives radio waves from each of a plurality of beasons arranged in the facility when moving in the facility together with the user.
An activation unit that activates application software in response to the radio waves received from the beacon,
The application software includes information on the beacon identification information and a transmission unit that transmits information on the movement amount and movement direction of the user with the beacon as a reference point to an external information processing device. Processing equipment.

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