JP2015216480A - Notification effect analysis system, message system, and traffic line analysis system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system capable of analyzing, in the case of notifying users of information on a location, a ratio of the number of users who visit the location in response to the notification.SOLUTION: A server device 60 in a store performs PUSH transmission of an advertisement of the store to a terminal program in a terminal device 40 having a desired user ID. A transmitter 50 using Bluetooth(R) is previously provided in the store. The transmitter 50 originates a signal obtained by modulating a transmitter ID. When a user having watched the transmitted advertisement visits the store, the terminal device 40 receives the signal transmitted using Bluetooth (R) and transmits the transmitter ID of the transmitter 50 and the own user ID to the server device 60 through the Internet. The server device 60, when having received the IDs, identifies the store on the basis of the transmitter ID, and recognizes the visit of a user having the user ID. The server device 60 calculates a ratio of the number of users visiting the store to the number of users to which the advertisement of the store is transmitted, to obtain the advertisement's effect.

Description

  The present invention relates to a notification effect analysis system, a message system, a conductor analysis system, and the like configured by combining short-range communication such as Bluetooth and wide-area communication such as the Internet.

  A mechanism for distributing advertisements to mobile phones of users who have visited stores has been proposed. FIG. 29 shows an information providing system disclosed in Patent Document 1.

  A wireless LAN access point 2 is provided in the store. A list 6 of IDs of wireless LAN access points 2 that wish to receive information is recorded in advance on the mobile phone 4 of the user. The mobile phone 4 detects that it has entered the communication area 8 of the wireless LAN access point 2. If the ID of the wireless LAN access point 2 is recorded in the ID list 6, it transmits its own identification code to the wireless LAN access point 2.

  Receiving this, the wireless LAN access point 2 transmits the identification code to the server device 12 via the Internet 10. The server device 12 transmits an advertisement or the like corresponding to the identification code to the mobile phone 4 via the Internet 10 and the wireless LAN access point 2. As a result, the advertisement is displayed on the mobile phone 4 of the user who has visited the store.

  It is also possible to provide a plurality of such wireless LAN access points 2 in the store, estimate the user's position, and analyze the user's flow line based on the user's position estimated over time.

Japanese Patent No. 5410632

  However, although the information providing system as described above can provide information to a user who has visited the store, it has not been possible to grasp what the user has come to the store as a trigger. For example, when an advertisement is distributed to a user's mobile phone, it is impossible to determine which of those users has visited the store. In other words, it was not possible to grasp the store visit effect corresponding to advertisements and other announcements.

  This invention solves the above problems and provides a system capable of analyzing the proportion of users who have come to the location according to the notification when the user is notified of the location. For the purpose.

  Further, in the information providing system as described above, the wireless LAN access point 2 having not only a signal transmission function but also a communication function with the Internet is necessary for providing information, and the system configuration is complicated. In addition, the installation and operation costs were also high.

  SUMMARY OF THE INVENTION An object of the present invention is to provide a system that can solve the above problems and can appropriately provide information to a user while having a simple configuration.

  Furthermore, if a flow line analysis system is constructed using a wireless LAN access point as described above, a large number of wireless LAN access points are required, resulting in a complicated system configuration and cost. .

  SUMMARY OF THE INVENTION An object of the present invention is to solve the above-described problems and provide a system capable of analyzing a user's flow line while having a simple system configuration.

(1) (2) (3) (4) (5) The notification effect analysis system according to the present invention is a notification effect analysis system comprising a terminal device and a server device,
The terminal device receives a user ID when installing or after installing a notification receiving unit for receiving a notification from a server device and at least a terminal program for realizing the notification receiving unit. When the user ID recording means linked to the device and recorded in the recording unit and the transmitter installed at the place are in proximity, the transmitter ID sent from the transmitter is received and transmitted to the server device together with the user ID. Transmitter ID transfer means The server device records the transmitter ID of each transmitter in association with the location where the transmitter is installed, and records the user ID linked to the terminal device A recording unit, a notification transmission unit that transmits a notification about the location to the terminal program of the terminal device, and a terminal device that transmits the notification Based on the transmission destination user ID recording means for recording the user ID corresponding to the recording unit and the transmitter ID and user ID transferred from the terminal device, which of the users who have transmitted the notification about the location Analysis means for analyzing at least whether or not a certain percentage of users have approached the transmitter at the location.

  Therefore, based on the notification to the user, it is possible to analyze how much has come to the place.

(6) In the system according to the present invention, the terminal device has a payment function at the place, and transmits payment information including a user ID to the server device at the time of payment. It is characterized by analyzing whether the payment has been settled.

  Therefore, it is possible to analyze whether or not a certain percentage of users have made purchases.

(7) (8) (9) A system according to the present invention is a message system including a placement object that houses a transmitter, a terminal device, and a server device,
When the terminal device comes close to a placement object placed indoors, the terminal device receives a transmitter ID transmitted from a transmitter in the placement object, and transmits a transmitter ID transfer means for transmitting to the server device together with the user ID. Prepared,
The server device records the transmitter ID of each transmitter in association with the place where the transmitter is installed, records the user ID linked to the terminal device, and at least the transmitter ID, the user When receiving a recording unit that records a message in association with either ID or date / time information, and a transmitter ID and user ID transferred from the terminal device, the current date / time information, transmitter ID, and user ID are Based on this, there are provided message acquisition means for acquiring the message recorded in the recording section, and output means for outputting the acquired message to the output section.

  Therefore, when the user with the terminal device approaches the placement object, a message can be output from the placement object.

(10) In the system according to the present invention, the output unit of the terminal device controls the communication unit, which is an output unit, and transmits the acquired message to the above-described figurine, and the placed item includes a speaker and the terminal device Receiving means for receiving a message from the receiver, and output means for outputting the received message to a speaker.

  Therefore, a voice message can be output from the placement object.

(11) In the system according to the present invention, when the server device receives the transmitter ID and the user ID transferred from the terminal device, the history is attached to the transmitter ID and the user ID with current date and time information. The recording unit further includes a history recording unit that records information in the recording unit, the recording unit records a different message based on the history information, and the message acquisition unit is recorded in the recording unit based on the history information. It is characterized by selecting a message.

  Therefore, the message can be changed according to the history of the user approaching the placement object.

(12) In the system according to the present invention, the message acquisition unit grasps the periodic behavior of the user based on the history information, and receives the transmitter ID from the terminal device. When it is determined that it is preferable that the user is not near the placement object at the current time in view of the grasped periodic behavior, a message to that effect is acquired.

  Therefore, an appropriate message can be output to the user.

(13) In the system according to the present invention, the message acquisition means grasps the periodic behavior of the user based on the history information, and the transmitter does not receive the transmitter ID from the terminal device. When it is determined that it is preferable that the user is close to the placed object at the current time in view of the grasped periodic behavior, a message to that effect is acquired.

  Therefore, an appropriate message can be output to the user.

(14) (15) (16) (17) (18) A system according to the present invention is a flow line analysis system including a terminal device and a server device,
The terminal device is installed at a plurality of points and receives signals sent from each of a plurality of transmitters that can receive the signal by the terminal device among transmitters that transmit a signal obtained by modulating a transmitter ID. A receiving intensity calculating means for calculating an intensity; an oscillator ID modulated in a signal from the plurality of transmitters; and acquiring the transmitter ID, the calculated received intensity information and user ID for each transmitter, Transmitter ID transfer means for transmitting to the server device via the Internet without passing through the transmitter,
The server device includes a recording unit that records a transmitter ID of each transmitter in association with a point where the transmitter is installed, a user ID from the terminal device, a plurality of transmitter IDs, and a plurality of reception strengths. Position estimation for estimating the position of the terminal device held by the user of the user ID based on receiving means for receiving information, a plurality of points corresponding to a plurality of transmitter IDs, and reception intensity information on the plurality of transmitters Means for recording the estimated position of the user every predetermined time in the recording unit, and analysis for analyzing the flow of the user by making the estimated position of the user recorded in the recording unit continuous in time Means.

  Therefore, it is possible to provide a system that can grasp the flow line without providing a large number of expensive devices such as access points.

  In the embodiment, “notification receiving means” corresponds to step S6 in FIG.

  In the embodiment, the “user ID recording unit” corresponds to step S3 in FIG.

  In the embodiment, “transmitter ID transfer means” corresponds to step S44 of FIG. 12, FIG. 20, or FIG.

  In the embodiment, “notification transmission unit” corresponds to step S16 in FIG.

  In the embodiment, the “destination user ID recording unit” corresponds to step S15 in FIG.

  In the embodiment, “analysis means” corresponds to step S27 of FIG. 12 or FIG.

  In the embodiment, the “message acquisition unit” corresponds to step S18 in FIG. 12 or FIG.

  In the embodiment, “output means” corresponds to step S19 in FIG. 12 or FIG. Here, “output” is a concept including transmission, printing, display, and the like.

  In the embodiment, “history recording means” corresponds to step S17 of FIG. 12 or FIG.

  In the embodiment, “reception intensity calculation means” corresponds to step S41a in FIG.

  In the embodiment, “reception means” corresponds to step S19 in FIG.

  In the embodiment, the “position estimation unit” corresponds to step S20 in FIG.

  In the embodiment, the “estimated position recording unit” corresponds to step S21 in FIG.

  “Recording a user ID on a terminal device by linking it to a terminal device” is not only a case of directly linking and recording on a terminal device, but also indirectly by linking to a program installed in the terminal device. It is a concept that includes the case of recording with a string attached.

  The “program” is a concept that includes not only a program that can be directly executed by the CPU, but also a source format program, a compressed program, an encrypted program, and the like.

It is a figure which shows the outline | summary of the notification effect analysis system by 1st Embodiment. It is a functional block diagram of a notification effect analysis system. It is a hardware configuration of the terminal device 40. This is a hardware configuration of the server device 60. This is a hardware configuration of the transmitter 50. It is a flowchart at the time of terminal program installation. It is a figure which shows the user ID table. It is a flowchart at the time of advertisement delivery. It is an example of a screen at the time of advertisement registration. It is a figure which shows the transmission destination user ID table 67. FIG. It is a figure which shows an advertisement screen. It is a figure which shows the process at the time of a store visit. It is a figure which shows a visitor table. It is a figure which shows a message table. It is an example of a message screen. It is a figure which shows an analysis result screen. It is a figure which shows the outline | summary of the message system by 2nd Embodiment. It is a functional block diagram of a message system. This is a hardware configuration of the placed object 70. It is a flowchart of a message output process. It is a figure which shows a history table. It is a figure which shows the outline | summary of the flow line analysis system by 3rd Embodiment. It is a functional block diagram of a flow line analysis system. It is a flowchart of a flow line analysis process. It is a figure which shows reception data. It is a figure which shows a transmitter list table. It is a figure for demonstrating position estimation It is a figure which shows the result screen of a flow line analysis. It is a figure which shows the conventional system.

-First embodiment-
1. System Overview FIG. 1 shows an overview of a notification effect analysis system according to an embodiment of the present invention. As shown in FIG. 1A, a user having a terminal device 40 such as a mobile phone installs a terminal program for this system in the terminal device 40. At the time of installation, a unique user ID is generated. The generated user ID is recorded in the terminal device 40 by linking it to this terminal program. Further, the user ID is transmitted to the server device 60.

  Next, as shown in FIG. 1B, the store advertisement is transmitted from the server device 60 of the store (or the company that received the request from the store) to the terminal program 40 of the terminal device 40 of the desired user ID. This is done by PUSH communication via the Internet.

  A transmitter 50 is provided in advance in the store. The transmitter 50 transmits a signal in which the transmitter ID is modulated by near field communication such as Bluetooth. As shown in FIG. 1C, when the user comes to the store after seeing the transmitted advertisement, the user enters the range 70 in which the signal from the transmitter 50 can be received. When entering the receivable range 70, the terminal device 40 transmits the transmitter ID of the transmitter 50 and its own user ID to the server device 60 via the Internet.

  In response to this, the server device 60 identifies the store based on the transmitter ID, and determines whether or not the user has transmitted the advertisement based on the user ID. Subsequently, the server device 60 calculates the ratio of the users who have visited the store among the users who have transmitted the store advertisement, and calculates the advertising effect.

  In this embodiment, the transmitter 50 does not need to have an Internet connection function, so that the system can be simplified and the installation cost on the store side can be reduced.

  FIG. 2 is a functional block diagram of a notification effect analysis system according to an embodiment. As described above, when installing the terminal program in the terminal device 40, the user ID recording unit 16 records the user ID in the recording unit 20.

  The notification transmission unit 30 of the server device 60 transmits an advertisement to the desired user by PUSH communication. The notification receiving unit 14 of the terminal device 40 receives and displays it. Therefore, an advertisement can be distributed to a desired user.

  When the user who has seen the advertisement enters the receivable range 70 of the transmitter 50 with the terminal device 40 (that is, when the user visits the store), the transmitter ID transfer means 18 of the terminal device 40 receives from the transmitter 50. Receive a signal. The transmitter ID transfer unit 18 acquires the oscillator ID modulated into the signal, and transmits the transmitter ID and the user ID to the analysis unit 34 of the server device 60 via the Internet.

The analysis unit 34 of the server device 60 identifies the store from the transmitter ID, and identifies the user who visited the store from the user ID. Furthermore, based on the transmission destination user ID list 39 and the users who visited the store, it is calculated how much of the users who distributed the advertisements visited the store. As described above, the advertising effect can be calculated.

2. Hardware Configuration FIG. 3 shows a hardware configuration of the terminal device 40. Here, description will be given assuming that a smartphone is used as the terminal device 40.

  A touch panel 42, a display 55, a speaker 43, a nonvolatile memory 44, a communication circuit 48, a microphone 49, and a remote communication circuit 99 are connected to the CPU 41. The display 55 is for performing display. In this embodiment, a transparent touch panel 42 is provided on the display 55. The touch panel 42 receives user operation input. The communication circuit 48 is a circuit for performing near field communication such as Bluetooth. The remote communication circuit 99 is for connecting to the Internet via a smartphone base station.

  An operating system 45 is recorded in the nonvolatile memory 44. Further, a terminal program 46 and a user ID 47 are recorded. The terminal program 46 performs its function in cooperation with the operating system 45. In FIG. 3, a call circuit and the like are omitted.

  FIG. 4 shows a hardware configuration of the server device 60. A memory 62, a hard disk 63, a DVD-ROM drive 68, and a communication circuit 69 are connected to the CPU 61. The communication circuit 69 is for connecting to the Internet.

  In the hard disk 63, an operating system 64, a server program 65, a user ID table 66, and a transmission destination user ID table 67 are recorded. The server program 65 exhibits its function in cooperation with the operating system 64.

  The operating system 64 and the server program 65 are those recorded on the DVD-ROM 71 and installed on the hard disk 63 via the DVD-ROM drive 68.

FIG. 5 shows a hardware configuration of the transmitter 50. In the recording unit 51, a transmitter ID 53 is recorded. The transmitter ID 53 can be set by a person who installs the transmitter 50. The transmission circuit 52 reads the transmitter ID from the recording unit 51 and transmits it by short-range communication such as Bluetooth. Transmission by the transmission circuit 52 is repeatedly performed at predetermined intervals (every 5 seconds). As the transmitter 50, for example, an Estimote beacon can be used.

3. Notification effect analysis processing
3.1 Installation of Terminal Program 46 FIG. 6 shows a processing flowchart for installing a terminal program. The user downloads an installer for installing a terminal program in the terminal device 40 and a configuration file. These can be downloaded by accessing the server device 60.

  When the download is completed, the terminal program installer is activated and the installation is executed (step S1). When the installation is completed, the CPU 41 generates a user ID 47 and records it in the nonvolatile memory 44 (step S2). The generated user ID 47 is calculated so as to be unique. At this time, it is recorded that this user ID 47 corresponds to the terminal program.

  Next, the CPU 41 displays a screen for inputting user information (name, date of birth, etc.) on the display 55. The user views this and operates the touch panel 42 to input user information (step S3). The CPU 41 transmits the input user ID 47 and user information to the server device 60 (step S4). The URL of the server device 60 is recorded in advance in the installer.

  The CPU 61 of the server device 60 receives this user ID 47 and user information (step S11). Subsequently, the user ID 47 and user information are recorded in the user ID table 66 of the hard disk 63 (step S12). At this time, information necessary for performing PUSH communication from the server device 60 to the terminal device 40 (for example, a token for PUSH communication) is exchanged between the two devices.

FIG. 7 shows a user ID table 66 recorded on the hard disk 63 of the server device 60. User information such as name, gender, date of birth, and address is recorded in association with the user ID.

3.2 Advertisement Distribution FIG. 8 is a flowchart for distributing advertisements from the server device 60 to desired users all at once.

  An advertiser who wants to distribute an advertisement (for example, a store owner) accesses the server device 60 by a browser program from a PC connected to the Internet and requests a message registration screen. In FIG. 8, the processing flowchart of the advertiser PC is omitted.

  Upon receiving this, the server program 65 of the server device 60 (hereinafter sometimes abbreviated as the server device 60) transmits a message registration screen to the advertiser PC (step S13).

  FIG. 9 shows a message registration screen. The advertiser sees this screen, operates the advertiser PC, and inputs a message. In the input item of the destination condition, a desired user who desires distribution can be designated. For example, by designating “address = Tokyo” in this field, only users whose addresses include “Tokyo” can be extracted and distributed.

  When the transmission button 102 is clicked on the message registration screen, the content of each item input by the advertiser is transmitted to the server device 60. The server device 60 receives this (step S14).

  The server device 60 searches the user ID table 66 according to the designated destination condition, and selects a user that matches the condition (step S15). The server device 60 records a list of the selected user IDs on the hard disk 63 as a transmission destination user ID table 67. The recorded transmission destination user ID table 67 is shown in FIG.

  Subsequently, the server device 60 pushes a message to the users listed in the transmission destination user ID table 67 (step S16). Specifically, a message is transmitted to the terminal program 46 of the terminal device 40 corresponding to the user ID of the user.

The terminal device 40 receives this message by the remote communication circuit 99 (step S6) and displays it (step S7). FIG. 11 shows an example of a message displayed on the user terminal device 40.

3.3 Processing when Visiting the Store FIG. 12 shows a processing flowchart when the user visits the store. The store is provided with a transmitter 50 that constantly transmits a transmitter ID. In this embodiment, the transmitter 50 performs Bluetooth transmission.

  When the user having the terminal device 40 enters the radio wave range of the transmitter 50, the radio wave is received by the communication circuit 48 (step S41). Note that the terminal device 40 estimates the distance to the transmitter 50 from 10 cm or less, 10 cm to 1 m, 1 m to 20 m based on the received radio wave intensity. If it is estimated that the user has come to the store and has approached the transmitter 50 below 1 m, the terminal device 40 demodulates the transmitter ID from the received radio wave (step S42).

  Subsequently, the terminal device 40 reads the user ID recorded in association with the terminal program 46 (step S43). Further, the terminal device 40 transmits the transmitter ID and the user ID to the server device 60 through the remote communication circuit 99 (step S44).

  Receiving the transmitter ID and the user ID, the server device 60 records this in the store visitor table of the hard disk 63 (step S17). FIG. 13 shows an example of the store visitor table. The date and time represents the date and time of visit to the store. Based on the transmitter ID, it is possible to determine which store to visit.

  Furthermore, if the user ID is recorded in the transmission destination user ID table of FIG. 10, the store visit flag is set to “1”.

  The server device 60 reads a corresponding message from the hard disk 63 based on the transmitter ID and the user ID (step S18). FIG. 14 shows an example of the message table. A message is recorded corresponding to the transmitter ID. This is for sending different messages for each store. In addition, the server device 60 refers to the user ID table 66 based on the user ID, and acquires user attributes (such as gender). In the example of FIG. 14, the message is changed depending on the gender of the user. Further, the message is changed based on the date and time when the user visited the store (the date and time when the terminal device 40 transmitted the user ID or the like or the date and time received by the server device 60 can be used).

  For example, if the transmitter ID is “p12356”, the user is a woman, and the visit date and time is 14:00, “Thank you for coming to the store. Will be selected.

  The server device 60 configures a screen based on the selected message and transmits the screen to the terminal device 40 (step S19).

  The terminal device 40 receives this message by the remote communication circuit 99 (step S45) and displays it on the display 55 (step S46). Here, the guidance message as described above is displayed, but a coupon or the like may be transmitted as shown in FIG.

  As long as the user is in the vicinity of the transmitter 50, the terminal device 40 receives a signal. Each time the transmitter ID is transmitted to the server device 60 and a message is displayed, it is troublesome for the user. Therefore, in this embodiment, when the same user ID and the same transmitter ID are received on the same day on the server device 60 side that has received the transmitter ID, the message is not retransmitted.

The server device 60 transmits a message to the user who has visited the store as described above, and sets the store visit flag in the transmission destination user ID table 67 to “1” for the user who has visited the store. Therefore, the server device 60 can calculate how much of the users who sent the notifications visited the store. The calculated result can be transmitted to the advertiser PC as a graph as shown in FIG. 16, for example. By seeing this, the advertiser can know the effect of the advertisement (notification).

4). Other Embodiments In the above embodiment, the ratio of the users who have visited the store among the users who sent the notification is calculated. However, in the visited store, the terminal program 46 detects that the terminal device 40 has settled the payment, transmits it to the server device 60, and how much of the users who sent the notification (or of the users who visited the store). It may be possible to calculate whether or not a percentage of users have made a purchase.

  In the above-described embodiment, the message at the time of visiting the store is changed based on the gender and age of the user. However, the number of visits may be recorded, and the content of the message may be changed depending on the visit frequency.

  In the above embodiment, the case where the transmitter 50 transmits a Bluetooth signal has been described. However, other short-range communication signals may be used.

  In the above embodiment, when the server device 60 that receives the transmitter ID receives the same user ID and the same transmitter ID on the same day, the message is not retransmitted. However, instead of using the date as a reference, a message may be transmitted when a predetermined time has elapsed. On the terminal device 40 side, the transmitter ID and the user ID may not be transmitted to the server device 60 until a predetermined time has elapsed.

  In the above-described embodiment, the advertisement in the store has been described as an example. However, it can be used for general notifications regarding places, such as when analyzing events and the proportion of visitors to the event, and when analyzing the proportion of people who have come to the location.

  In the above embodiment, the display 55 and the touch panel 42 are configured separately. However, an in-cell type in which both are combined may be used.

Each of the above modifications can be applied to the second embodiment and the third embodiment as long as they do not contradict the essence.

-Second Embodiment-
1. System Overview FIG. 17 shows an overview of a message system according to the second embodiment of the present invention. In this embodiment, a communication circuit 75 having a transmitter is built in an object 70 such as a figure. The placed object 70 is displayed in a room of a user's house, for example.

  When a user who has the terminal device 40 (the terminal program 46 is installed) such as a smartphone returns to the room at home and approaches the placement object 70, a signal from the communication circuit 75 is transmitted to the communication circuit 48 of the terminal device 40. Receive. The terminal device 40 transmits the oscillator ID modulated in the signal from the communication circuit 75 to the server device 60 by the remote communication circuit 99 together with the user ID. In response to this, the server device 60 returns a corresponding voice message. When the terminal device 40 transmits a voice message to the placement object 70 through the communication circuit 48, the placement object 70 outputs a voice message from the built-in speaker.

  Therefore, when the user enters the room and approaches the placement object 70, a message is output as a voice from the placement object 70.

  FIG. 18 shows a functional block diagram of the message system. When the terminal device 40 approaches the placement object 70, the transmitter ID transfer means 18 of the terminal device 40 receives the radio wave from the communication circuit 75 and acquires the transmitter ID. The transmitter ID transfer means 18 reads the user ID 22 recorded in the recording unit 20 and transmits it to the server device 60 together with the transmitter ID.

  The message acquisition unit 35 of the server device 60 acquires the corresponding voice message 37 from the recording unit 36 based on the transmitter ID and the user ID. The output unit 33 of the server device 60 causes the read voice message 37 to be transmitted from the output unit 31 to the terminal device 40.

The receiving unit 13 of the terminal device 40 controls the receiving unit 11 to receive the voice message 37. The transmission unit 15 of the terminal device 40 controls the transmission unit 17 to transmit the voice message 37 to the placement object 70. The receiving means 72 of the placed object 70 receives this, and the output means 74 outputs this voice message from the speaker 76.

2. Hardware Configuration The hardware configurations of the terminal device 40 and the server device 60 are the same as those in the first embodiment, as shown in FIGS.

  FIG. 19 shows a hardware configuration of the electronic circuit housed in the placement object 70. The communication circuit 75 is a circuit that transmits a transmitter ID by Bluetooth communication or the like, and in this embodiment, reception by Bluetooth communication can also be performed.

The codec 77 converts the received voice message into a voice signal for output from the speaker. The speaker 76 outputs an audio signal.

3. Message Output Process FIG. 20 shows a process flowchart when the user approaches the object 70 in the room. In the room, a placement object 70 having a built-in communication circuit 75 that constantly transmits the transmitter ID is provided. In this embodiment, the communication circuit 75 performs Bluetooth transmission.

  When the user with the terminal device 40 enters the radio wave range of the communication circuit 75, the communication circuit 48 receives the radio wave (step S41). When it is estimated that the user has returned home and has approached the communication circuit 75 to 1 m or less, the terminal device 40 demodulates the transmitter ID from the received radio wave (step S42).

  Subsequently, the terminal device 40 reads the user ID recorded in association with the terminal program 46 (step S43). Further, the terminal device 40 transmits the transmitter ID and the user ID to the server device 60 by the remote communication circuit 99 (step S44).

  Receiving the transmitter ID and user ID, the server device 60 records this in the history table of the hard disk 63 (step S17). FIG. 21 shows an example of a history table for a certain user. This history table is recorded for each transmitter ID and for each user. In this embodiment, when the transmitter ID and the user ID are sent from the terminal device 40, the server device 60 records the reception date and time as the access date and time.

  The server device 60 reads the corresponding message from the hard disk 63 with reference to the history table specified by the transmitter ID and the user ID (step S18). For example, in the history table of FIG. 21, when there is an access on January 15, 2014 at 17:00, the server device 60 transmits a message if more than 4 hours have passed since the previous access. ing. Here, since the previous access is 8:27 and four hours or more have passed, a message is transmitted.

  In this embodiment, the content of the message is changed according to the current time. For example, in the message table, a time condition and a message corresponding to the time condition are recorded, such as “Please come back” after 16:00 and “Please come” before 10:00. Here, since the access time is 17:00, “Return” is read out.

  The server device 60 configures a screen based on the selected message and transmits it to the terminal device 40 via the Internet (step S19). The terminal device 40 receives this message (step S45), and transmits it to the placement object 70 by Bluetooth communication of the communication circuit 48 (step S46).

  The placed object 70 that has received this message converts this message into an audio signal by the codec 77 and outputs it from the speaker 76. Therefore, when the user returns to his / her home, a message can be issued from the placement object 70. According to this embodiment, since the message is issued not from the terminal device 40 but from the placed object 70 such as a figure, there is no sense of incongruity.

  In the history table of FIG. 21, at the time of access (next access) on January 15, 2014 at 17:01 and January 15, 2014 at 17:02, no more than 4 hours have passed since the previous access. Therefore, the server device 60 does not transmit a message.

In addition, when in the room, it is preferable that the terminal device 40 is near the placement object 70. Therefore, you may enable it to accommodate the terminal device 40 in the mounting object 70. FIG.

4). Other Embodiments In the above embodiment, the message is changed depending on the access time. However, in the server device 60, the attendance time and the return time (so-called periodic activity) are calculated statistically, and an error between the statistically calculated attendance time and the return time and the actual attendance time and the return time is calculated. The message content may be changed based on the message.

  For example, if a user whose statistical return time is 8:00 pm returns home at 10:00 pm, the message “It was late.

  Also, if access continues after a certain period of time (30 minutes, etc.) from the statistical attendance time, select the message “Are you closed today” and send it? Also good.

  The attendance time can be estimated as the time when access to the server device 60 is interrupted in the morning. Similarly, the return time can be estimated as a time when a predetermined time or more has passed since the previous access and there was an access after 5 pm.

  In addition, instead of the statistical periodic activity time described above, a time input and designated by the user may be used.

  Further, the contents of messages such as when returning home may be changed based on the access date. For example, on December 24, a message “Merry Christmas” may be transmitted.

  Even if there is a single object 70 in the room and multiple users enter the room, a history table is prepared for each user ID, so a message that matches each user is output. can do.

  Alternatively, a placement object 70 may be placed in each room, and a message may be output after determining which room the user has entered. For example, when the user gets home and approaches the placed object 70 at the entrance, a “return” message is output. After that, when he approaches the placed object 70 in the living room, the message “Otsukama-sama” is output. May be. In this case, a history table for each placement object 70 may be prepared for one user (or the transmitter ID may be recorded together in one history table).

  In the above embodiment, sound is output from the placed object 70. However, an image message may be transmitted from the server device 60 and displayed on a display provided on the placement object 70. Further, a control signal may be transmitted as a message from the server device 60 to turn on the light source of the placement object 70 or to move a part of the placement object 70 (for example, the arm of the figure) by the drive unit.

Each of the above modifications can be applied to the first embodiment and the third embodiment as long as they do not contradict the essence.

-Third embodiment-
1. System Overview FIG. 22 shows an overview of a flow line analysis system according to the third embodiment of the present invention. For example, the case where the movement of the user who has the terminal device 40 in a supermarket is analyzed will be described. As shown in FIG. 22, transmitters 50 are installed at predetermined intervals in a supermarket department. When a user having the terminal device 40 (with the terminal program 46 installed) enters the store, signals from a plurality of transmitters 50 are received. Here, it is assumed that signals from transmitters 50bd, 50be, 50cd, and 50ce are received.

  The terminal device 40 acquires the transmitter ID included in these signals and transmits the transmitter ID together with the user ID to the server device 60 via the Internet. Further, at this time, the terminal device 40 transmits the strength of the signal from each transmitter together.

  Server device 60 estimates the position of the user based on the signal strength from each transmitter. By repeating this, the server device 60 can calculate how the user has moved.

  The calculated user flow line can be viewed by accessing the server device 60 from the client PC via the Internet.

  FIG. 23 shows a functional block diagram of the flow line analysis system. The signal strength calculation means 19 of the terminal device 40 possessed by the user receives signals from a plurality of transmitters 50bd... 50ce and calculates each signal strength. The transmitter ID transfer means 18 acquires the transmitter ID of each transmitter from the received signal. Then, each transmitter ID, corresponding signal strength, and user ID are transmitted to the server device 60.

  The receiving means 82 of the server device 60 receives these data. In the recording unit 36, the installation position is recorded as a transmitter list in association with the transmitter ID. The position estimation unit 84 refers to the transmitter list based on the transmitter ID and signal strength, and estimates the position of the user. The estimated position recording unit 88 records the estimated user position together with the time in the recording unit 36.

By repeating the above processing, the estimated position of the user is sequentially recorded in the recording unit 36 of the server device 60. Therefore, it is possible to obtain a flow line (how the user has moved) of a specific user.

2. Hardware Configuration The hardware configurations of the terminal device 40, the transmitter 50, and the server device 60 are the same as those in the first embodiment.

3. Flow Line Analysis Process FIG. 24 is a flowchart of the flow line analysis process. When the user visits the supermarket, the terminal device 40 owned by the user receives Bluetooth signals from a plurality of transmitters (for example, 50bd, 50be, 50cd, 50ce) (step S41).

  The terminal device 40 selects three signals having high strength among the signals from the transmitters 50bd, 50be, 50cd, and 50ce (step S41a). For example, when the signal strengths of the transmitters 50bd, 50be, 50cd, and 50ce are −100 dBm, −97 dBm, −40 dBm, and −120 dBm, the transmitters 50bd, 50be, and 50cd are selected.

  Next, the terminal device 40 acquires transmitter IDs of the three selected transmitters 50bd, 50be, and 50cd (step S42). Further, the user ID 22 is acquired from the recording unit 20 (step S43).

  Subsequently, the terminal device 40 transmits the user ID together with the signal intensity and transmitter ID of the signals from the transmitters 50bd, 50be, and 50cd to the server device 60 via the Internet by the remote communication circuit 99 (step). S44).

  The server device 60 receives these data (step S19). Subsequently, based on these, the user position is estimated (step S20). For example, it is assumed that data as shown in FIG. 25 is transmitted from the terminal device 40.

  The server device 60 refers to the transmitter list recorded on the hard disk 63 and acquires the position of the transmitter. Here, since the transmitter IDs “tx345”, “tx356”, and “tx360” are included in the received data, these positions are acquired from the transmitter list of FIG. FIG. 27 schematically shows the position of the acquired transmitter.

  Next, the server device 60 calculates the distance from each transmitter to the terminal device 40 based on the radio wave intensity of each radio wave from each transmitter. Since the radio wave intensity is inversely proportional to the square of the distance, the distance can be calculated based on the radio wave intensity.

  Note that the calculation of the distance based on the radio wave intensity is not accurate due to many errors. Therefore, in this embodiment, the calculated distance L1 (distance from the transmitter ID “tx360” to the terminal device 40), distance L2 (distance from the transmitter ID “tx345” to the terminal device 40), and distance L3 (transmitter) The position of the terminal device 40 is estimated based on the ratio of the distance from the ID “tx356” to the terminal device 40.

  Next, the server device 60 associates the estimated position of the terminal device 40 with the user ID and records it on the hard disk 63 together with the current time (step S21).

  By repeating the above processing, the position of the user at each time can be recorded. Therefore, a user's flow line can be obtained. For example, as shown in FIG. 28, a user's flow line can be shown. This can be recorded in the server device 60 so that it can be accessed and viewed from the client PC via the Internet. In this embodiment, the time is also recorded at the same time, so that the residence time at each sales floor can also be shown.

In this embodiment, the terminal device 40 communicates with the server device 60 via the Internet by the long-distance communication circuit 99. Therefore, the transmitter 50 does not need to fulfill the function of an access point, and the cost of the flow line analysis system can be reduced. In particular, since a large number of transmitters 50 must be provided, the merit of cost reduction is great.

4). Other Embodiments In the above embodiment, the position is estimated based on the radio field intensity from the three transmitters 50. However, even if the position estimation is performed based on the radio field intensity from four or more transmitters 50, the position estimation is performed. Good.

  In the said embodiment, nothing is transmitted with respect to the terminal device 40 from the server apparatus 60 which received transmitter ID etc. FIG. However, a message may be returned as in the first and second embodiments. In particular, if a discount ticket, a time sale guide, or the like is transmitted as a message, the system becomes highly useful for the user.

  Each of the above modifications can be applied to the first embodiment and the second embodiment as long as they do not contradict the essence.

Claims (18)

A notification effect analysis system including a terminal device and a server device,
The terminal device
Notification receiving means for receiving a notification from the server device;
User ID recording means for linking a user ID to the terminal device and recording it in the recording unit when or at least after installing the terminal program for realizing the notification receiving means in the terminal device;
When approaching a transmitter installed at a place, a transmitter ID transfer means for receiving a transmitter ID sent from the transmitter and transmitting it to a server device together with a user ID;
The server device
A recording unit that records the transmitter ID of each transmitter in association with the location where the transmitter is installed, and records the user ID linked to the terminal device;
Notification transmission means for transmitting a notification regarding the location to the terminal program of the terminal device;
A destination user ID recording means for recording a user ID corresponding to the terminal device that transmitted the notification in a recording unit;
Based on the transmitter ID and the user ID transferred from the terminal device, at least analyze how much of the users who have transmitted the notification about the location approached the transmitter at the location. Analysis means;
Notification effect analysis system with Notification receiving means for receiving a notification from the server device;
User ID recording means for linking a user ID to the terminal device and recording it in the recording unit when or at least after installing the terminal program for realizing the notification receiving means in the terminal device;
When approaching a transmitter installed at a place, a transmitter ID transfer means for receiving a transmitter ID sent from the transmitter and transmitting it to a server device together with a user ID;
A terminal device comprising: A terminal program for realizing a terminal device by a computer,
Notification receiving means for receiving a notification from the server device;
User ID recording means for linking a user ID to the terminal device and recording it in the recording unit when or at least after installing the terminal program for realizing the notification receiving means in the terminal device;
A terminal program for functioning as transmitter ID transfer means for receiving a transmitter ID sent from a transmitter and transmitting it to a server device together with a user ID when the transmitter is located near the transmitter. A recording unit that records the transmitter ID of each transmitter in association with the location where the transmitter is installed, and records the user ID linked to the terminal device;
Notification transmission means for transmitting a notification regarding the location to the terminal program of the terminal device;
A destination user ID recording means for recording a user ID corresponding to the terminal device that transmitted the notification in a recording unit;
The user who sent a notification about the location based on the transmitter ID and the user ID transmitted from the terminal device that received the transmitter ID sent from the transmitter in the vicinity of the transmitter installed at the location Analysis means for analyzing at least how much of the users are close to the transmitter at the location;
A server device comprising: A server device is realized by a computer having a recording unit that records a transmitter ID of each transmitter and a location where the transmitter is installed, and records a user ID linked to a terminal device. A server program, computer
Notification transmission means for transmitting a notification regarding the location to the terminal program of the terminal device;
A destination user ID recording means for recording a user ID corresponding to the terminal device that transmitted the notification in a recording unit;
The user who sent a notification about the location based on the transmitter ID and the user ID transmitted from the terminal device that received the transmitter ID sent from the transmitter in the vicinity of the transmitter installed at the location A server program for functioning as an analysis means for analyzing at least how much of the users are close to the transmitter at the location. In the system, apparatus or program according to any one of claims 1 to 5,
The terminal device has a payment function in the place, and transmits payment information including a user ID to the server device at the time of payment;
The analysis means further analyzes the percentage of users who have settled, a system, apparatus or program. A message system comprising a mounted object containing a transmitter, a terminal device, and a server device,
The terminal device
A transmitter ID transfer means for receiving a transmitter ID sent from a transmitter in the mounted object and transmitting it to the server device together with the user ID when approaching a mounted object placed indoors;
The server device
The transmitter ID of each transmitter is recorded in association with the place where the transmitter is installed, and the user ID is recorded in association with the terminal device. At least the transmitter ID, user ID, and date / time information A recording unit that records a message in association with any one of them,
When receiving the transmitter ID and user ID transferred from the terminal device, based on the current date and time information, transmitter ID and user ID, message acquisition means for acquiring a message recorded in the recording unit;
An output means for outputting the acquired message to the output unit;
A messaging system with The transmitter ID of each transmitter is recorded in association with the place where the transmitter is installed, and the user ID is recorded in association with the terminal device. At least the transmitter ID, user ID, and date / time information A recording unit that records a message in association with any one of them,
When receiving the transmitter ID and user ID transferred from the terminal device, based on the current date and time information, transmitter ID and user ID, message acquisition means for acquiring a message recorded in the recording unit;
An output means for outputting the acquired message to the output unit;
A server device comprising: The transmitter ID of each transmitter is recorded in association with the place where the transmitter is installed, and the user ID is recorded in association with the terminal device. At least the transmitter ID, user ID, and date / time information A server program for realizing a server device by a computer having a recording unit that records a message in association with any one of the computer,
When receiving the transmitter ID and user ID transferred from the terminal device, based on the current date and time information, transmitter ID and user ID, message acquisition means for acquiring a message recorded in the recording unit;
A server program for causing an acquired message to function as output means for outputting to an output unit. In the system, apparatus, or program in any one of Claims 7-9,
The output means of the terminal device controls the communication unit which is an output unit, and transmits the acquired message to the above described figurine,
The above-described figurine includes a speaker, a receiving unit that receives a message from the terminal device, and an output unit that outputs the received message to the speaker. In the system, apparatus, or program in any one of Claims 7-10,
When the server device receives the transmitter ID and the user ID transferred from the terminal device, the server device attaches the current date and time information to the transmitter ID and the user ID, and records history information in a recording unit. Further comprising means,
The recording unit records a different message based on the history information,
The message acquisition unit selects a message recorded in a recording unit based on the history information. The system, apparatus or program of claim 11.
The message acquisition means, based on the history information, grasps the periodic behavior of the user and, despite receiving the transmitter ID from the terminal device, sees from the grasped periodic behavior, A system, apparatus, or program characterized by acquiring a message to that effect when it is determined that it is preferable that the user is not near the placement object at the current time. The system, apparatus or program of claim 11.
The message acquisition means grasps the periodic behavior of the user based on the history information, and sees from the grasped periodic behavior despite not receiving the transmitter ID from the terminal device, A system, apparatus, or program characterized by acquiring a message to that effect when it is determined that it is preferable for the user to be near the placement object at the current time. A flow line analysis system including a terminal device and a server device,
The terminal device
Reception that calculates reception strength of signals transmitted from each of a plurality of transmitters that can receive the signal by the terminal device among transmitters that are installed at a plurality of points and that transmit a signal obtained by modulating a transmitter ID. Intensity calculation means;
The oscillator ID modulated to the signals from the plurality of transmitters is acquired, and the transmitter ID, the received reception strength information and the user ID calculated for each transmitter are transmitted via the Internet without using the transmitter. Transmitter ID transfer means for transmitting to the server device;
The server device
A recording unit that records the transmitter ID of each transmitter in association with the point where the transmitter is installed;
Receiving means for receiving a user ID and a plurality of transmitter IDs and a plurality of reception intensity information from the terminal device;
Position estimation means for estimating the position of the terminal device held by the user of the user ID based on a plurality of points corresponding to a plurality of transmitter IDs and reception intensity information on the plurality of transmitters;
An estimated position recording means for recording the estimated position of the user every predetermined time in the recording unit;
Analysis means for analyzing the user's flow line by making the estimated position of the user recorded in the recording unit continuous in time;
Flow line analysis system with Reception that calculates reception strength of signals transmitted from each of a plurality of transmitters that can receive the signal by the terminal device among transmitters that are installed at a plurality of points and that transmit a signal obtained by modulating a transmitter ID. Intensity calculation means;
The oscillator ID modulated to the signals from the plurality of transmitters is acquired, and the transmitter ID, the received reception strength information and the user ID calculated for each transmitter are transmitted via the Internet without using the transmitter. Transmitter ID transfer means for transmitting to the server device;
A terminal device for a conducting wire analysis system comprising: A terminal program for realizing a terminal device for a conducting wire analysis system by a computer,
Reception that calculates reception strength of signals transmitted from each of a plurality of transmitters that can receive the signal by the terminal device among transmitters that are installed at a plurality of points and that transmit a signal obtained by modulating a transmitter ID. Intensity calculation means;
The oscillator ID modulated to the signals from the plurality of transmitters is acquired, and the transmitter ID, the received reception strength information and the user ID calculated for each transmitter are transmitted via the Internet without using the transmitter. And a terminal program for causing the transmitter ID to be transmitted to the server device. A server device for a wire analysis system,
A recording unit that records the transmitter ID of each transmitter in association with the point where the transmitter is installed;
Receiving means for receiving a user ID, a plurality of transmitter IDs and a plurality of reception intensity information from a terminal device that has received signals from a plurality of transmitters;
Position estimation means for estimating the position of the terminal device held by the user of the user ID based on a plurality of points corresponding to a plurality of transmitter IDs and reception intensity information on the plurality of transmitters;
An estimated position recording means for recording the estimated position of the user every predetermined time in the recording unit;
Analysis means for analyzing the user's flow line by making the estimated position of the user recorded in the recording unit continuous in time;
A server device comprising: A program for realizing a server device for a conducting wire analysis system by a computer, wherein the computer receives a user ID, a plurality of transmitter IDs, and a plurality of reception intensity information from a terminal device that has received signals from a plurality of transmitters. Receiving means for receiving
With reference to the recording unit that records the transmitter ID of each transmitter and the point where the transmitter is installed in association with each other, the reception points relating to the plurality of points corresponding to the plurality of transmitter IDs and the plurality of transmitters Position estimation means for estimating the position of the terminal device held by the user of the user ID based on the information;
An estimated position recording means for recording the estimated position of the user every predetermined time in the recording unit;
The server program for functioning as an analysis means which analyzes a user's flow line by making a user's presumed position recorded on the recording part continue temporally.

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