JP2021105868A - Information providing server, program, and information providing method - Google Patents

Abstract

To provide an information providing server or the like capable of reflecting intention of a customer when utilizing customer information provided by the customer.SOLUTION: An information providing server comprises: a classification unit for referring to a customer storage unit that stores customer information about a customer to classify the customer by type based on the customer information; a notification unit for notifying a customer terminal used by the customer of classification information indicating the classification result; a consent acquisition unit for acquiring, from the customer terminal, consent information indicating that the customer agrees to provide the notified classification information to outside of the information providing server; and a providing unit for providing the customer information and the classification information about the customer for whom consent has been obtained to an external device based on the consent information.SELECTED DRAWING: Figure 2

Description

The present invention relates to an information providing server, a program, and an information providing method.

Conventionally, there are many services related to data utilization. Further, in recent years, in providing such services, it has become more important to protect customer information (hereinafter referred to as "customer information") such as customer's personal information. The following Patent Document 1 describes an information sharing system in which a business operator uploads customer confidential information for viewing by another business operator or the like. This information sharing system sends an invitation message to the customer terminal to enter a login password when the consent status included in the customer information other than the customer confidential information is "agreeed". Then, when the login password is input by the customer, this information sharing system transmits the customer secret information from the customer terminal and uploads the received customer secret information. According to such a system, the customer information is protected because the customer confidential information is transmitted from the customer terminal and provided to other businesses only after the customer's consent is obtained and the login password is entered by the customer. In doing so, confidentiality can be improved.

Japanese Patent No. 6537158

Here, there are many needs to classify customers into a predetermined type (so-called "persona", etc.) based on the provided customer information, and to utilize the result of this classification and the customer information for marketing business or the like. .. However, the information sharing system described in Patent Document 1 is insufficient in that it reflects the customer's intention for utilization as described above because the customer can only confirm the consent to the external provision of his / her customer information. ..

Therefore, the present invention provides an information providing server or the like that can reflect the intention of the customer when utilizing the customer information provided by the customer.

The information providing server according to one aspect of the present invention refers to a customer storage unit that stores customer information about a customer, and classifies a customer by type based on the customer information, and a classification indicating a classification result. Consent with the notification unit that notifies the customer terminal used by the customer and the consent acquisition unit that acquires consent information from the customer terminal indicating that the customer agrees to provide the notified classification information to the outside of the computer. It is provided with a providing unit that provides classification information about a customer for whom consent has been obtained based on the information to an external device.

The program according to one aspect of the present invention refers to a customer storage function that stores customer information about a customer in a computer, and classifies customers according to a predetermined type based on the customer information, and a classification result. A notification function that notifies the customer terminal used by the customer of the classification information indicating the above, and a consent acquisition function that acquires consent information indicating that the customer agrees to provide the notified classification information to the outside of the computer. And, based on the consent information, the provision function of providing the classification information about the customer who has obtained the consent to the external device is realized.

In the cooperation method according to one aspect of the present invention, the computer refers to the customer storage unit that stores customer information about the customer, classifies the customers into predetermined types based on the customer information, and shows the result of the classification. The classification information is notified to the customer terminal used by the customer, and consent information indicating that the customer agrees to provide the notified classification information to the outside of the information providing server is obtained from the customer terminal, and based on the consent information. , Provide classification information about the consented customer to the external device.

According to the present invention, it is possible to provide an information providing server or the like that can reflect the intention of the customer when utilizing the customer information provided by the customer.

It is a figure for demonstrating the system configuration example of the information providing system which concerns on this Embodiment. It is a figure for demonstrating the outline of the information provision system which concerns on this Embodiment. It is a figure which shows an example of the functional structure of the information providing server which concerns on this embodiment. It is a figure which shows the example of the flow which determines the consent of the customer which concerns on this embodiment. It is a figure which shows the operation example of the information providing system which concerns on this embodiment. It is a figure which shows the operation example of the information providing system which concerns on this embodiment. It is a figure which shows an example of the hardware configuration of the information providing server which concerns on this embodiment.

A preferred embodiment of the present invention (hereinafter referred to as “the present embodiment”) will be described with reference to the accompanying drawings. In each figure, those having the same reference numerals have the same or similar configurations.

In the present embodiment, the "part", "means", "device", and "system" do not simply mean physical means, but the "part", "means", "device", and "system". Including the case where the function of is realized by software. Further, even if the functions of one "part", "means", "device", or "system" are realized by two or more physical means or devices, two or more "parts" or "means", The functions of "device" and "system" may be realized by one physical means or device.

<1. Overview>
In the present embodiment, a business operator (hereinafter, referred to as a "service business operator") that provides a BtoC service to an individual customer (hereinafter, also simply referred to as a "customer") uses the customer information provided by the customer as an information bank. An example of depositing money with a business operator (hereinafter referred to as "information provider") will be described. Further, in the present embodiment, an example in which the information provider manages the customer information entrusted by the service provider and provides it to another provider will be described. It should be noted that these explanations are not intended to limit the present invention to the above examples. For example, the service provider may manage and externally provide the customer information by itself, which also serves as at least a part of the role of the above-mentioned information provider. Here, "customer information" is information about a customer. Details of customer information will be described later.

<1-1. System configuration>
A system configuration example of the information providing system 1 will be described with reference to FIG.

The information providing system 1 is a system for an information provider to provide other businesses with classification information representing a so-called persona of an individual customer. As shown in FIG. 1, the information providing system 1 includes an information providing server 100, a customer terminal 200 used by a customer, a customer service server 300 used by a service provider, and an external device 400 used by an external operator. And, including. Details of the classification information will be described later.

The customer terminal 200, the customer service server 300, and the information providing server 100 are connected to each other via the network N. Further, the information providing server 100 and the external device 400 are connected to each other via the network N.

The network N is composed of a wireless network and a wired network. Examples of networks include mobile phone networks, PHS (Personal Handy-phone System) networks, wireless LAN (Local Area Network), 3G (3rd Generation), LTE (Long Term Evolution), 4G (4th Generation), and 5G (4th Generation). There are networks compliant with 5th Generation), WiMax (registered trademark), infrared communication, Bluetooth (registered trademark), wired LAN, telephone line, power line network, IEEE1394, and the like.

The information providing server 100 is an information processing device for managing communication and customer information with the customer terminal 200, the customer service server 300, and the external device 400.

By executing a predetermined program, the information providing server 100 newly registers customer information according to the information acquired from the customer service server 300 and the like, refers to, updates, and deletes the registered customer information, and the customer. Realize a server function that keeps information up to date. Further, the information providing server 100 classifies the customers based on the customer information by executing a predetermined program, obtains the consent of the customers for this classification, and then supplies the customer information and the classification to the external device 400. A server function that provides classification information indicating the result is realized.

"Classification information" is information indicating the result of classifying customers by type. The classification information may be, for example, the result of classifying customers into a specific persona. Here, the "persona" is a customer model that integrates customer characteristics such as customer behavior, aptitude, purpose, and motivation. That is, the classification information may be the result of classifying which customer model the customer fits into. Further, the classification information may indicate the result of the above classification in a state where the customer is anonymized. Here, "anonymization" means making an individual customer unidentifiable by performing a process of deleting or changing information that can identify the individual customer. The specific process of anonymization will be described later.

Classification information may indicate, for example, that the customer applies to a persona who "likes organic and prefers a natural taste." Classification information may also indicate that the customer applies to a persona who states that he is "careful about his health, loves sports, and is in good physical condition." In addition, the classification information may indicate that the customer applies to a persona who says, "I have a problem with my physical condition, but I am careful about my health and eat, sleep, etc. regularly."

The customer terminal 200 is a terminal device such as a smartphone or a laptop terminal capable of inputting customer information from a customer and communicating with the customer service server 300 and the information providing server 100. By executing a predetermined program, the customer terminal 200 cooperates with the information providing server 100 to send and receive information regarding the provision of classification information to the outside, display a screen regarding the provision to the outside, and request a user. I accept it.

The customer service server 300 is an information processing device for providing a service to a customer. In the present embodiment, an example in which the customer service server 300 provides a service for providing an EC site to a customer (hereinafter, referred to as “EC service”) by using customer information provided by the customer will be described. It is not limited to. The customer service server 300 realizes a server function for operating an EC site by executing a predetermined program.

In the present embodiment, the information providing server 100 and the customer service server 300 are provided respectively, but the customer service server 300 may also serve as the information providing server 100, and conversely, the information providing server 100 serves the customer service. It may also serve as the server 300.

The external device 400 is an information processing device to which the classification information is provided from the information providing server 100. Further, the external device 400 is a device used by an external business operator. Further, the external device 400 may include, for example, a customer service server 300.

<1-2. Overview of information service>
An example of the flow of the information providing service according to the present embodiment will be described with reference to FIG.

(1) As shown in FIG. 2, first, in the EC service, the customer provides customer information to the customer service server 300. For example, the customer may provide the customer information to the customer service server 300 by inputting the customer information to the EC site distributed by the customer service server 300 to the customer terminal 200.

(2) The customer service server 300 deposits the customer information acquired in the above (1) in the information providing server 100. For example, the customer service server 300 may temporarily hold the customer information and then transfer the customer information to the information providing server 100 so that the information providing server 100 manages the customer information. The information providing server 100 registers the transferred customer information in the customer storage unit 141 described later. In addition, in the above transfer, the first consent information may also be transferred.

The "first consent information" indicates the customer's consent to the provision of customer information from the service provider (customer service server 300) to the information provider (information provision server 100) and the management of customer information at the provider. Information. The first consent information may include, for example, the subject consent matter. The target agreement is, for example, whether or not customer information can be provided to an information provider, whether or not it can be used by an information provider, or when the provision and use of customer information to an information provider is "possible". It may include the purpose of use and the like. In addition, the first consent information may include that the customer consents to the deposit.

(3) The classification unit 121 of the information providing server 100 classifies the customer information registered in the customer storage unit 141 by type using a classification model or the like. Here, the "classification model" is a model for classifying customers by type. Details of the classification model will be described later.

(3-1) The inquiry unit 129 of the information providing server 100 inquires about the information when it is necessary to additionally obtain information from the customer in the classification of the classification unit 121 of the above (3). The classification unit 121 reclassifies the customer based on the information obtained as a result of the inquiry unit 129 inquiring the customer.

(4) The notification unit 122 of the information providing server 100 notifies the customer terminal 200 of the classification information indicating the results of the classifications (3) and (3-1) above.

Specifically, the notification unit 122 may send an e-mail to the e-mail address included in the customer information of the customer to the effect that it is classified as a persona who "likes organic and prefers a natural taste". In addition, this e-mail requests the customer to (a) consent to the result of the above classification and (b) consent to provide the result of the above classification and a part of the customer information to the external device 400. It may include the fact. In addition, the email may include a URL to direct you to a web page for entering these consents. The customer terminal 200 receives this e-mail and outputs the above URL to the customer on the screen.

(5) The customer provides the second consent information to the information providing server 100. Specifically, the customer may provide the information providing server 100 by designating the URL of (4) above and inputting the second consent information on the guided Web page.

The "second consent information" is information indicating that the customer agrees to provide the classification information and the customer information notified to the customer to the outside of the information providing server 100 (hereinafter, also simply referred to as "external provision"). be. The details of the second consent information will be described later. The first consent information and the second consent information are collectively referred to as "consent information".

(6) The consent acquisition unit 123 of the information providing server 100 acquires the second consent information from the customer terminal 200. If the information providing server 100 cannot obtain the second consent information from the customer terminal 200, the information providing server 100 cancels the provision of the customer classification information and the like.

(7) The providing unit 124 of the information providing server 100 provides the external device 400 with the classification information and a part of the customer information regarding the customer for whom the consent has been obtained, based on the consent information.

(8) The granting unit 125 of the information providing server 100 performs a process for giving an incentive to a customer who has consented to the external provision of a part of the classification information and the customer information.

According to the above configuration, the information providing system 1 can inform the customer how the customer is classified (which persona is classified) using the customer information. Further, according to the above configuration, the information providing system 1 can externally provide the customer information and the result of this classification after obtaining the consent of the customer for this classification. Therefore, according to the above configuration, the information providing system 1 can reflect the intention of the customer when utilizing the customer information provided by the customer. As a result, according to the above configuration, the information providing system 1 can ethically follow up on the external provision of customer information and classification information of customers.

<2. Functional configuration>
The functional configuration of the information providing server 100 according to the present embodiment will be described with reference to FIG. As shown in FIG. 3, the information providing server 100 includes a communication unit 110, a control unit 120, and a storage unit 140.

The communication unit 110 transmits and receives various information to and from the customer terminal 200, the customer service server 300, an external device, and the like via the network N. The communication unit 110 transmits the classification information to the customer terminal 200 or receives the second consent information from the customer terminal 200, for example, via the network N.

The control unit 120 includes a classification unit 121, a notification unit 122, a consent acquisition unit 123, and a provision unit 124. Further, the control unit 120 may include, for example, a grant unit 125, an incentive notification unit 126, a determination unit 127, a reception unit 128, an inquiry unit 129, or an additional acquisition unit 130.

For example, the control unit 120 may issue / assign identification information (hereinafter, referred to as “master customer ID”) for identifying the customer in the information providing system 1 for each customer.

The control unit 120 acquires customer information from the customer service server 300. The control unit 120 registers the acquired customer information in the customer storage unit 141. Further, the control unit 120 may acquire the first consent information from the customer service server 300 at the same time as acquiring the customer information, for example.

The classification unit 121 refers to the customer storage unit that stores the customer information, and classifies the customers by type based on the customer information. In this embodiment, an example in which the customer storage unit is a functional unit (customer storage unit 141) included in the storage unit 140 of the information providing server 100 will be described, but the purpose is not limited to this. The customer storage unit may be, for example, a functional unit included in the customer service server 300 or a functional unit included in the third-party system.

The customer information may include, for example, the personal information of the customer. Further, the customer information may include, for example, the terminal information of the customer terminal 200 used by the customer. Further, the customer information may include, for example, transaction information of a transaction performed by the customer. Further, the customer information may include, for example, identification information for identifying a customer in a service provider (hereinafter, referred to as "provider customer ID") and a master customer ID.

"Personal information" means, for example, customer's name, date of birth, gender, address, telephone number, personal number, email address, account information in message exchange software, information about bank accounts (for example, account type, account number, etc. Information about credit cards (eg, credit card number, name, expiration date, security code, etc.), authentication information for identity verification (eg, information about biological features (eg, fingerprints, eyeball irises, voiceprints, etc.)) , Face image, etc.)), etc. may be included. In addition, the personal information may include, for example, the family structure, health condition, hobbies / preferences, etc. of the customer. In addition, the address, telephone number, e-mail address, account information in the message exchange software, etc. indicating the customer's contact information are collectively referred to as "contact information" below.

"Terminal information" is information about a terminal used by a customer. The terminal information includes, for example, location information (for example, GPS data) held by the terminal, Web history information (for example, browsing history, search history, cookie information, etc. as access history to a website), device information (for example, MAC). Address, IP address, model number, information on installed application / OS, memory capacity, etc.) may be included.

"Transaction information" is information about a transaction made by a customer. The transaction information includes, for example, payment history information (for example, the purchase history of the product / service such as the product / service name, product / service ID, payment amount, payment method, etc. paid by electronic payment or EC site), point information. (For example, point identification information, point grant / use history, current point balance, etc.) may be included.

The classification unit 121 may classify customers by type based on, for example, type information. Here, the "type information" is information indicating the type of the customer. Further, the customer type may be, for example, a type showing customer characteristics. "Customer characteristics" are, for example, "organic lovers", "careful about health care", "sports lovers", and other traits that customers have, or traits that customers have that should be noted. Is.

The type information may be, for example, a model for classifying customers by type (hereinafter, referred to as “classification model”). The classification model may be, for example, (1) a model for classifying into a predetermined type set in advance, (2) a model constructed based on customer information, or the like.

For example, in the case of (1) above, the classification unit 121 may classify by keyword matching using a classification model showing the correspondence between keywords and types. For example, when the product name purchased by the customer in the past in the settlement history information of the transaction information includes keywords such as "natural" and "natural", the classification unit 121 is associated with the type "organic" associated with these keywords. You may classify this customer as "like".

For example, in the case of (2) above, the classification unit 121 may build a classification model. For example, the classification unit 121 may build a classification model based on customer information by a method such as clustering or principal component analysis as unsupervised learning. The classification unit 121 may build a classification model by learning by a method such as a support vector machine, a Bayesian filter, or ID3 for constructing a decision tree as supervised learning based on customer information. In other words, the classification model describes at least one of the attributes such as gender, age, family structure, occupation, taste, health condition, website access history, product purchase history, etc. shown in the customer information. It may be information for obtaining the type of customer characteristics as a variable and as an objective variable.

The type information may be, for example, information indicating the entire type of customer characteristics. The type information is, for example, when the type related to the health condition is set to 5 stages (for example, -2 ... very bad, -1 ... bad, 0 ... normal, 1 ... good, 2 ... very good), the customer out of 5 stages. The information may not only indicate the type applicable to, but may also indicate the type of all five stages.

The classification unit 121 may reclassify the result of classification by the classification unit 121 based on, for example, customer information and additional information described later.

According to the above configuration, the classification unit 121 can provide classification information according to the request of an external business operator.

The notification unit 122 notifies the customer terminal 200 used by the customer of the classification information. The mode in which the notification unit 122 notifies the customer of the classification information may be any mode. The notification unit 122 may, for example, send an e-mail containing the classification information to the e-mail address of the customer included in the customer information. Further, the notification unit 122 may notify the customer terminal 200 of the classification information by push notification, for example. Further, the notification unit 122 may distribute, for example, a Web page including the classification information to the customer terminal 200.

The notification unit 122, together with the notification of the classification information, at least (a) consent to the classification result indicated by the classification information and (b) consent to provide the classification information and customer information to the external device 400. You may notify that you request any one. In addition, the notification unit 122 may notify that the consent indicated by the consent information is requested.

The notification unit 122 may notify the customer terminal 200 of the provided information together with the classification information, for example. Here, the "provided information" is information indicating the destination of the classification information and the customer information. The provided information may be, for example, a list of business operator names of an external business operator using the external device 400 of the providing destination. In addition, the provided information may include the purpose of use of each classification information and customer information for each provider.

For example, the notification unit 122 may notify the customer terminal of the type information indicating the type of the customer characteristic together with the classification information.

The consent acquisition unit 123 acquires the second consent information from the customer terminal 200. The mode in which the consent acquisition unit 123 acquires the second consent information from the customer may be any mode. The consent acquisition unit 123 may receive, for example, an e-mail including the second consent information from the customer. Further, as another example, the Web page containing the above classification information may include an input form for inputting the second consent information from the customer. The consent acquisition unit 123 may acquire the second consent information by inputting the second consent information in this input form from the customer.

Here, an example of a flow in which the consent acquisition unit 123 determines the consent from the customer will be described with reference to FIG. As shown in FIG. 4, "persona is not preferable for me" (S1), "I am dissatisfied with the position in the whole persona" (S2), and "the provider is not preferable for me" (S4). Depending on the combination of conditions, it may be determined that the user agrees to the provision of the classification information and the customer information (S5). As another example, the determination may be made using at least one of the above conditions S1 to S4.

The explanation will be continued by returning to FIG. The second consent information may be, for example, information indicating that the customer agrees to provide the classification information to the outside from the information provider (information providing server 100) or to use the classification information at the providing destination. good. Further, the second consent information may include, for example, matters to be agreed. The items to be agreed are, for example, whether or not the classification information can be provided to all or each provider, whether or not the classification information can be used at the destination, or the purpose of use when the provision and use of the classification information is "possible". May include. Further, the second consent information may include, for example, the fact that the customer agrees with the result of the classification indicated by the classification information.

Regarding the second consent information, for example, the customer agrees that the information provider (information providing server 100) provides at least a part of the customer information to the outside, or the provider agrees to use at least a part of the customer information. It may include the fact. Further, the second consent information may include, for example, matters to be agreed. The items to be agreed are, for example, whether or not at least a part of customer information can be provided to all destinations or each destination, whether or not it can be used at a destination, or whether or not at least a part of customer information can be provided and used. The purpose of use, etc. in the case of

The second consent information may include, for example, the fact that the customer consents to the provision of the customer information and the classification information to the provider notified by the provision information.

The second consent information may include, for example, the fact that the customer agrees to the incentive notified by the incentive information described later.

The second consent information may include, for example, the fact that the customer agrees with his / her classification in the entire type indicated by the type information.

Based on the second consent information, the providing unit 124 provides the external device 400 with the classification information regarding the customer who has consented to provide the classification information to the outside of the information providing server 100.

The providing unit 124 may provide at least a part of the customer information to the external device 400 together with the classification information, for example, based on the consent information.

When providing at least a part of the customer information to the outside, the providing unit 124 may anonymize by processing at least a part of the customer information. The provider 124 performs, for example, generalization, top / bottom coding, data exchange, noise addition, etc., in which at least a part of customer information is replaced by item or cell deletion, abstraction, superconceptualization, or numerical shortening. It may be processed by.

The mode in which the providing unit 124 provides the classification information and the customer information may be any mode. For example, the providing unit 124 may cyclically transmit a data file showing classification information and customer information to the external device 400 when the receiving unit 128 described later receives a request from the external device 400 in an event-driven manner. ..

As another example, the providing unit 124 may implement an API for referencing the classification information and the customer information to the external device 400. In this case, the external device 400 instructs the API to refer to the classification information and the customer information, and acquires the classification information and the customer information.

As another example, the providing unit 124 may send a data file showing classification information and customer information to an e-mail address of an external business operator. The external business operator receives this mail on the external device 400 and acquires the above data file.

As another example, the providing unit 124 may generate a Web page showing the classification information and the customer information or including a URL for accessing the classification information and the customer information and distribute the Web page to the external device 400. .. An external business operator can inquire about classification information and customer information by using this Web page distributed to the external device 400.

According to the above configuration, the providing unit 124 can provide the classification information and the customer information to the outside of the information providing server 100 after obtaining the consent of the customer for the classification information. Therefore, according to the above configuration, the providing unit 124 can reflect the intention of the customer when utilizing the customer information provided by the customer.

For example, the providing unit 124 may provide the classification information and the customer information to the external device 400 of the providing destination to which the consent of the provision of the classification information and the customer information is obtained from the customer based on the consent information. good.

According to the above configuration, the providing unit 124 can provide the classification information and the customer information only to the providing destinations with the consent of the customer. Therefore, according to the above configuration, the providing unit 124 can more reflect the intention of the customer when utilizing the customer information provided by the customer.

For example, the providing unit 124 may provide the external device 400 with the classification information and the customer information regarding the customer who has obtained the consent for the incentive based on the consent information.

According to the above configuration, the providing unit 124 can provide the classification information and the customer information to the external device 400 of the providing destination after obtaining the consent of the customer for the incentive. Therefore, according to the above configuration, the providing unit 124 can more reflect the intention of the customer when utilizing the customer information provided by the customer.

The providing unit 124 may provide the external device with customer information and the classification information regarding a customer who has obtained consent for his / her classification in the entire type based on the consent information, for example.

According to the above configuration, the providing unit 124 can provide the classification information and the customer information to the external device 400 of the providing destination after the customer obtains consent for his / her position in the entire type. Therefore, according to the above configuration, the providing unit 124 can more reflect the intention of the customer when utilizing the customer information provided by the customer. In addition, according to the above configuration, the customer can know his / her own classification based on the entire type, so that he / she can select whether or not to agree to the external provision after understanding his / her own classification. can.

The granting unit 125 performs a process for giving an incentive to a customer who has obtained consent for external provision. The granting unit 125 may, for example, transfer a predetermined amount to an account designated by the customer as an incentive. Further, the granting unit 125 may instruct the customer to give points that can be used in the EC service to the API for giving points implemented by the customer service server 300, for example. Further, the granting unit 125 may, for example, issue a coupon that can be used in the EC service and send an e-mail including coupon information indicating the coupon to the customer's e-mail address.

The incentive notification unit 126 notifies the customer terminal 200 of the incentive information. Here, the "incentive information" is information indicating the incentive given to the customer. The incentive information may include, for example, at least one of information indicating points that can be used in the EC service, information indicating the amount of money transferred to the account designated by the customer, coupon information, and the like. In addition, incentive information may be set for each provider or for each purpose of use of the provider.

The mode in which the incentive notification unit 126 notifies the customer terminal 200 of the incentive information may be any mode, and may be, for example, the same mode as the example of the above-mentioned notification mode in the notification unit 122.

According to the above configuration, the incentive notification unit 126 can promote consent to the external provision of the classification information and the customer information to the customer by notifying the incentive grant.

The decision unit 127 determines the incentive for each customer to whom the grant is given. The decision unit 127 may determine the incentive according to the number of providers agreed by the customer, for example. Further, the determination unit 127 may determine the incentive according to the number of purposes of use at the destination that the customer agrees with, for example. Further, the determination unit 127 may change the incentive for each of the above-mentioned providers and / or for each of the purposes of use of the above-mentioned providers. Further, the determination unit 127 has conditions as shown in FIG. 4, for example, its own classification result (S1), its own classification in the entire type (own position) (S2), the provider (S3), and the incentive (S4). The incentive may be determined according to the number of consents from the customer for, etc.

The receiving unit 128 receives a request for classification based on additional information (hereinafter, referred to as “additional information”) regarding the customer from the external device 400 of the providing destination. As for the mode in which the receiving unit 128 receives the above request from the external device 400, any mode may be used. The receiving unit 128 may receive, for example, an e-mail including the above request from the external device 400. In addition, the reception unit 128 asks the customer, for example, "How many times a week do you drink alcohol?" Or "What kind of clothes have you purchased in the last year?" From the external device 400. You may accept a request for an answer to.

The inquiry unit 129 inquires the customer terminal 200 for additional information. The inquiry unit 129 may, for example, send an e-mail including inquiring additional information to the customer's e-mail address so as to make an inquiry directly to the customer. As another example, if the additional information is "Web history information in a predetermined period", the inquiry unit 129 remotely accesses the customer terminal 200 to the customer terminal 200 with the consent of the customer indicated by the consent information. You may search the corresponding Web history information saved.

The additional acquisition unit 130 acquires additional information from the customer terminal 200 as a response to the inquiry by the inquiry unit 129. For example, the additional acquisition unit 130 may receive an e-mail containing additional information, or may collect Web history information stored in the customer terminal 200 by remote access.

The storage unit 140 includes a customer storage unit 141. Further, the storage unit 140 may store, for example, classification information, consent information, and the like. The storage unit 140 may store each information by using a database management system (DBMS), or may store the above information by using a file system. When using the DBMS, a table may be provided for each of the above information, and the above information may be managed by associating the tables with each other.

The customer storage unit 141 stores customer information. The customer storage unit 141 may store, for example, customer information, consent information, classification information, and incentive information in association with each other.

<3. Operation example>
An operation example of the information providing system 1 according to the present embodiment will be described with reference to FIGS. 5 and 6.

FIG. 5 shows a customer by acquiring customer information from the customer as a preliminary step of providing the classification information and a part of the processed customer information (hereinafter referred to as “classification information, etc.”) to the external device 400 in the information providing system 1. It is a sequence diagram which shows the example of the interaction between the information provision server 100, the customer terminal 200, and the customer service server 300 when classifying and the like.

As shown in FIG. 5, the customer terminal 200 accepts the input of customer information from the customer via the screen (S10). The customer terminal 200 transmits the received customer information to the customer service server 300 (S11).

The customer service server 300 acquires customer information from the customer terminal 200 (S12). The customer service server 300 transmits the acquired customer information to the information providing server 100 (S13).

The information providing server 100 acquires customer information from the customer service server 300 (S14). The information providing server 100 processes at least a part of the acquired customer information to be anonymized (S15). The information providing server 100 registers customer information before and after processing in the customer storage unit 141 (S16).

The information providing server 100 refers to the customer storage unit 141 and classifies the customers by type based on the customer information (S17). The information providing server 100 registers the classification information indicating the result of this classification in the storage unit 140 (S18).

FIG. 6 shows an information providing server 100, a customer terminal 200, a customer service server 300, and an external device 400 for providing classification information and the like in response to a request from an external business operator in the information providing system 1. It is a sequence diagram which shows an example of interaction.

The external device 400 receives a request for classification based on classification information and the like and additional information about the customer from an external business operator (S20).

The external device 400 requests the information providing server 100 to classify by classification information and the like and additional information about the customer (S21). The information providing server 100 receives this request (S22).

When the information providing server 100 receives the request for classification based on the additional information, the information providing server 100 inquires the customer terminal 200 of the additional information (S23).

The customer terminal 200 outputs the above inquiry to the customer via the screen (S24). The customer terminal 200 receives input of additional information from the customer via the screen (S25).

The customer terminal 200 transmits additional information to the information providing server 100 (S26). The information providing server 100 acquires additional information (S27).

The information providing server 100 reclassifies the classification result based on the customer information and the additional information (S28). The information providing server 100 updates the classification information based on the result of the reclassification (S29).

The information providing server 100 determines an incentive for the customer of the customer terminal 200 (S30). The information providing server 100 transmits the classification information and the incentive information to the customer terminal 200 (S31). The customer terminal 200 outputs the classification information and the incentive received via the screen (S32).

When the customer agrees to the provision of the classification information and the incentive, the information providing system 1 executes the processing in the area indicated by the composite fragment option (Option). Specifically, the customer terminal 200 accepts the input of the above consent from the customer (S33). The customer terminal 200 transmits the second consent information indicating the above-mentioned consent received to the information providing server 100 (S34). The information providing server 100 acquires the second consent information (S35).

Based on the second consent information, the information providing server 100 transmits the classification information and the like regarding the customer for whom the consent has been obtained to the external device 400 (S36). The information providing server 100 performs a process for giving an incentive to a customer who has obtained consent for external provision (S37). The information providing server 100 notifies the customer terminal 200 of the customer of the incentive information indicating the given incentive (S38).

<4. Hardware configuration>
An example of the hardware configuration in the case where the information providing server 100 described above is realized by the computer 800 will be described with reference to FIG. 7. The function of each device can be realized by dividing it into a plurality of devices.

As shown in FIG. 7, the computer 800 includes a processor 801 and a memory 803, a storage device 805, an input I / F unit 807, a data I / F unit 809, a communication I / F unit 811 and a display device. Includes 813.

The processor 801 controls various processes in the computer 800 by executing a program stored in the memory 803. For example, each functional unit or the like included in the control unit 120 of the information providing server 100 can be realized by the processor 801 executing a program temporarily stored in the memory 803.

The memory 803 is a storage medium such as a RAM (Random Access Memory) or the like. The memory 803 temporarily stores the program code of the program executed by the processor 801 and the data required when the program is executed.

The storage device 805 is a non-volatile storage medium such as a hard disk drive (HDD) or a flash memory. The storage device 805 stores various programs including the operating system. In addition, the storage device 805 can also store a table for registering various information and the like and a DB for managing the table. Such programs and data are referred to by the processor 801 by being loaded into the memory 803 as needed.

The input I / F unit 807 is a device for receiving input from the user. Specific examples of the input I / F unit 807 include a keyboard, a mouse, a touch panel, various sensors, a wearable device, and the like. The input I / F unit 807 may be connected to the computer 800 via an interface such as USB (Universal Serial Bus).

The data I / F unit 809 is a device for inputting data from the outside of the computer 800. Specific examples of the data I / F unit 809 include a drive device for reading data stored in various storage media. It is also conceivable that the data I / F unit 809 is provided outside the computer 800. In that case, the data I / F unit 809 is connected to the computer 800 via an interface such as USB.

The communication I / F unit 811 is a device for performing data communication via the Internet N by wire or wirelessly with an external device of the computer 800. It is also conceivable that the communication I / F unit 811 is provided outside the computer 800. In that case, the communication I / F unit 811 is connected to the computer 800 via an interface such as USB.

The display device 813 is a device for displaying various kinds of information. Specific examples of the display device 813 include a liquid crystal display, an organic EL (Electro-Lumisensence) display, a display of a wearable device, and the like. The display device 813 may be provided outside the computer 800. In that case, the display device 813 is connected to the computer 800 via, for example, a display cable or the like. Further, when the touch panel is adopted as the input I / F unit 807, the display device 813 can be integrally configured with the input I / F unit 807.

It should be noted that the present embodiment is an example for explaining the present invention, and the present invention is not intended to be limited only to the embodiment. Further, the present invention can be modified in various ways as long as it does not deviate from the gist thereof. Further, those skilled in the art can adopt an embodiment in which each element described below is replaced with an equal one, and such an embodiment is also included in the scope of the present invention.

Further, the component included in the information providing server 100 described in the above embodiment is that the program stored in the storage device 805 is executed by the processor 801 so that the defined processing cooperates with other hardware. It shall be realized. In other words, these components are assumed to be software or firmware and corresponding hardware, and in both concepts, "function", "means", "part", "processing circuit", It is also described as "unit" or "module", and can be read as "unit" or "module".

[Modification example]
Although the present invention has been described based on the above embodiment, the following cases are also included in the present invention.

(1) In the above embodiment, the example in which the customer service server 300 holds the customer information provided by the customer has been described, but as another example, the information providing server 100 does not go through the customer service server 300, but the customer. Customer information may be acquired directly from the terminal 200. In this case, the customer service server 300 does not hold the customer information.

The information providing server 100 may, for example, use a PDS (personal data store) to have a customer register its own customer information with the PDS, and the information providing server 100 may acquire the customer information from the PDS. .. Further, when registering to or acquiring from PDS, for example, customer information may be registered or acquired in a state of being anonymized.

(2) At least a part of each configuration in the information providing server 100 according to the above embodiment may be provided in the customer terminal 200 or the customer service server 300. For example, the customer service server 300 may be provided with all the functions of the granting unit 125 of the information providing server 100, the incentive notification unit 126, and the determination unit 127.

(3) Although not shown in the above embodiment, the providing unit 124 provides identification information for identifying the customer for each customer and for each providing destination when providing the customer information to the external device 400 of the providing destination (hereinafter, "" (Referred to as "provided customer ID") may be issued / assigned. At this time, in the customer storage unit 141, the provider customer ID and the master customer ID may be stored in association with each other, and the master customer ID and the provision destination customer ID may be stored in association with each other. When receiving the customer information provided to a specific customer via the external device 400, the external business operator can receive the desired customer information by designating the specific customer with the customer ID of the customer.

For example, when providing customer information to the external device 400 of the providing destination, the providing unit 124 issues and assigns identification information (hereinafter, referred to as "providing customer ID") for identifying the customer for each customer. You may. The provided customer ID may be valid only for a predetermined period. At this time, in the customer storage unit 141, the master customer ID and the provided customer ID may be stored in association with each other in addition to the above. When receiving the customer information provided to a specific customer via the external device 400, the external business operator can receive the desired customer information by designating the specific customer with the provided customer ID. Further, the external business operator may be able to receive the desired customer information by designating a specific customer with the providing customer ID, for example, only for the above-mentioned predetermined period.

(4) Although not shown in the above embodiment, the information providing server 100 issues temporary customer contacts (hereinafter referred to as "temporary contacts") that can be temporarily used for a predetermined period for each customer. It may be given. The information providing server 100 may have a function of mediating the sending and receiving of e-mails and exchanging messages between the customer and the external business operator, and converting a temporary contact and an actual contact. At this time, the information providing server 100 provides the customer information including the issued temporary contact information to the external device 400 of the providing destination.

As another example, the information providing server 100 may include an access unit (not shown) that realizes access between the external device 400 of the providing destination and the customer terminal 200 in the control unit 120. The access unit may, for example, realize message exchange between the customer terminal 200 and the external device 400 of the provision destination based on the customer information. Further, the access unit may perform relay for realizing remote access between the customer terminal 200 and the external device 400 of the provision destination, for example, based on the customer information.

The access unit may limit the above access to a predetermined period. Here, the "predetermined period" is a period provided for each customer or each provider to enable access between the business operator outside the provider and the customer. The access unit may block the access when the predetermined period is exceeded, for example.

(5) Although not shown in the above embodiment, when the classification unit 121 determines that there is room for improvement in the type information, it generates a candidate for the type information and outputs it to the information provider by the display device 813. You may. When the information provider specifies and inputs to adopt the output type information candidate, the classification unit 121 sets the adopted type information candidate instead of the conventional type information as new type information.

(6) Although not shown in the above embodiment, the customer service server 300 may anonymize the customer information in the information providing system 1. In this case, the information providing server 100 acquires the anonymized customer information from the customer service server 300.

(7) In the above embodiment, an example is shown in which the information providing server 100 receives a request for classification based on the above additional information from the external device 400 of the providing destination and reclassifies the customer. ) A request from a determination unit (not shown) that determines that reclassification is necessary when the classification result of the classification unit 121 satisfies a predetermined condition or using a classification model, (a) an operator of the information providing server 100, etc. The receiving unit may accept any of the requests from the user.

In the case of the above (a), for example, the determination unit may be provided by the information providing server 100 or a third-party system. For example, the determination unit may construct a classification model of a type different from the classification model constructed and used by the classification unit 121 among the classification models shown above. For example, if the classification model used by the classification unit 121 is a classification model constructed by supervised learning, the determination unit may construct the classification model by unsupervised learning. At this time, the determination unit classifies the customers by type based on the customer information using the constructed classification model, and when the difference between the result of its own classification and the result of the classification by the classification unit 121 exceeds a predetermined threshold value. , Judge that reclassification is necessary. Then, when the determination unit determines that reclassification is necessary, the determination unit requests the reception unit 128 to reclassify.

In the case of the above (a), for example, the information providing server 100 outputs the result of the above classification to the terminal used by the user (hereinafter referred to as "user terminal"), and with respect to the output result of the above classification. The reclassification request specified and input by the user may be accepted from the user terminal.

1 ... Information providing system, 100 ... Information providing server, 120 ... Control unit, 121 ... Classification unit, 123 ... Consent acquisition unit, 124 ... Providing unit, 125 ... Granting unit, 126 ... Incentive notification unit, 127 ... Decision unit, 128 ... Reception unit, 129 ... Inquiry unit, 130 ... Additional acquisition unit, ..., 110 ... Communication unit, 140 ... Storage unit, 141 ... Customer storage unit, 200 ... Customer terminal, 300 ... Customer service server, 400 ... External device, 800 ... Computer, 801 ... Processor, 803 ... Memory, 805 ... Storage device, 807 ... Input I / F section, 809 ... Data I / F section, 811 ... Communication I / F section, 813 ... Display device.

Claims (11)

It is an information providing server
With reference to a customer storage unit that stores customer information about a customer, a classification unit that classifies the customer by type based on the customer information, and a classification unit.
A notification unit that notifies the customer terminal used by the customer of classification information indicating the result of the classification, and
A consent acquisition unit that acquires consent information indicating that the customer agrees to provide the notified classification information to the outside of the information providing server from the customer terminal, and a consent acquisition unit.
A providing unit that provides the classification information regarding the customer for which the consent has been obtained to the external device based on the consent information.
Information providing server. The consent acquisition unit acquires the consent information including the fact that the customer agrees to provide the customer information to the outside of the information providing server.
The providing unit provides at least a part of the customer information to the external device based on the consent information together with the classification information.
The information providing server according to claim 1. The notification unit notifies the customer terminal of the provision information indicating the destination to which the classification information is provided together with the classification information.
The consent acquisition unit acquires the consent information including the fact that the customer consents to the provision of the classification information to the provided destination that has been notified.
Based on the consent information, the providing unit provides the classification information to the external device of the providing destination to which the consent has been obtained.
The information providing server according to claim 1 or 2. The granting department that performs processing to give incentives to customers who have obtained the consent,
The incentive notification unit for notifying the customer terminal of the customer of the incentive information indicating the given incentive is further provided.
The information providing server according to any one of claims 1 to 3. A decision unit for determining the incentive is further provided for each customer to whom the grant is given.
The consent acquisition unit acquires the consent information including the fact that the customer agrees to the incentive notified.
Based on the consent information, the providing unit provides the external device with the classification information regarding the customer who has obtained consent for the incentive.
The information providing server according to claim 4. The above type is a type of customer characteristics.
The notification unit notifies the customer terminal of the type information indicating the entire type of the customer characteristic together with the classification information.
The consent acquisition unit acquires the consent information including the fact that the customer agrees to its classification in the entire type.
Based on the consent information, the providing unit provides the external device with the classification information regarding the customer who has obtained consent for the classification.
The information providing server according to any one of claims 1 to 5. A receiving unit that receives a request for classification based on additional information about the customer from an external device of the provider or a user terminal used by the user.
Inquiry unit that inquires the customer terminal for the additional information, and
Further, an additional acquisition unit for acquiring the additional information from the customer terminal as a response to the inquiry is provided.
The classification unit reclassifies the results of the classification based on the customer information and the additional information.
The information providing server according to claim 5. Further provided with an access unit that realizes access between the external device of the provider and the customer terminal.
The information providing server according to any one of claims 1 to 6. The access unit limits the access to a predetermined period.
The information providing server according to claim 8. On the computer
With reference to the customer storage function for storing customer information about a customer, a classification function for classifying the customer into a predetermined type based on the customer information, and a classification function.
A notification function for notifying the customer terminal used by the customer of classification information indicating the result of the classification, and
A consent acquisition function for acquiring consent information indicating that the customer agrees to provide the notified classification information to the outside of the computer from the customer terminal, and
Based on the consent information, the function of providing the customer information and the classification information regarding the customer for whom the consent has been obtained to an external device is realized.
program. The computer
With reference to the customer storage unit that stores customer information about the customer, the customer is classified into a predetermined type based on the customer information.
Notifying the customer terminal used by the customer of the classification information indicating the result of the classification,
The consent information indicating that the customer agrees to provide the notified classification information to the outside of the computer is acquired from the customer terminal.
Based on the consent information, the customer information and the classification information regarding the customer for which the consent has been obtained are provided to the external device.
Information provision method.

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