JP2021068150A - Information providing system, information providing method, and program - Google Patents

Abstract

To propose search conditions allowing a user to easily find desired information.SOLUTION: An information providing system comprises an acquisition unit which acquires a search query input by a user, a determination unit which determines whether the search query acquired by the acquisition unit includes a specific keyword about a hairstyle, and an information providing unit which operates when the determination unit determines that the search query includes the specific keyword, and provides content to a terminal device of the user. The information providing unit comprises: a search unit which makes a search according to the search query; a first processing unit which includes ranking information based on search results of the search unit in a first information frame in the content; an estimation unit which estimates attribute information of the user who entered the query; and a second processing unit which determines narrow-down conditions displayed in a second information frame in the content on the basis of either or both of the search query acquired by the acquisition unit and the estimation results by the estimation unit.SELECTED DRAWING: Figure 1

Description

The present invention relates to an information providing system, an information providing method, and a program.

Conventionally, a technique for dynamically ranking an image that attempts to match a content item in response to a search query has been disclosed (see Patent Document 1).

JP-A-2017-220205

However, the conventional technique has insufficient consideration for proposing search conditions.

The present invention has been made in consideration of such circumstances, and provides an information providing system, an information providing method, and a program capable of proposing search conditions so that a user can easily find desired information. One of the purposes is to do.

One aspect of the present invention includes an acquisition unit that acquires a search query input by a user, and a determination unit that determines whether or not a specific keyword related to a hairstyle is included in the search query acquired by the acquisition unit. An information providing unit that operates when the determination unit determines that the specific keyword is included and provides content to the user's terminal device, and a search unit that performs a search according to the search query. Acquired by the first processing unit that includes ranking information based on the search results of the search unit in the first information frame in the content, the estimation unit that estimates the attribute information of the user who entered the search query, and the acquisition unit. An information providing system including a second processing unit that determines a narrowing condition item to be displayed in a second information frame in the content based on a search query and an estimation result by the estimation unit, and an information providing unit including. Is.

According to one aspect of the present invention, it is possible to propose search conditions that make it easy for the user to find desired information.

It is a schematic diagram which shows the usage environment of an information provision system. It is a figure which shows an example of the content of the hairstyle information. It is a figure which shows an example of the content of a stylist information. It is a figure which shows an example of the contents of salon information. It is a figure which shows an example of the content of the user information. It is a figure which shows an example of the content of the display rule. It is a figure which shows an example of the content of a display pattern. It is a figure which shows an example of the content of the alternative condition. It is a figure which shows an example of the image reproduced on the display part of a terminal apparatus. It is a figure which shows an example of the image reproduced on the display part of a terminal apparatus. It is a figure which shows an example of the image reproduced on the display part of a terminal apparatus. It is a flowchart which shows an example of the flow of the post information update process realized by an information provision system. It is a flowchart which shows an example of the flow of a search process realized by an information providing system. It is a flowchart which shows an example of the flow of the rule setting process by a rule setting part.

Hereinafter, the information providing system, the information providing method, and the embodiment of the program of the present invention will be described with reference to the drawings.

[Overview]
The information providing system is realized by one or more processors. The information providing system is a system that can suitably provide information posted by stylists to users who are looking for stylists (providers of beauty-related services such as hairdressers and barbers) who can realize hairstyles. The posted information of the stylist includes hairstyle information including a hairstyle image, stylist information of the stylist himself, and salon information associated with the stylist information.

The information providing system provides the user with information posted by the stylist, particularly content including a hairstyle image, in response to a search request including a search condition for the desired hairstyle by the user, for example. Hairstyle information related to the hairstyle reflected in the image is added to the hairstyle image as metadata. The content is further provided with stylist information about the stylist and salon information related to the salon to which the stylist provides services as metadata. Some of these metadata may be visualized in the content. That is, a part of the hairstyle information, the stylist information, and the salon information may be visualized in the content. In the metadata, links between the data are set as described later. For example, from a certain hairstyle image, it is possible to search for a stylist who can provide the hairstyle, and further, a salon where the stylist provides the service. You can also search for salons directly from hairstyle images. The user can refer to the information in the content, make a salon reservation based on the information in the content, contact the stylist, and make a further search request from the information in the content. The content is played by an application program mounted on the terminal device or a UA (User Agent) such as a browser.

The information providing system is a candidate for more specific search conditions (for example, hair length) when the search conditions input by the user are composed only of conceptual keywords such as "trendy hairstyle" and "long hair". It is easy for the user to obtain the desired information by presenting the narrowing-down condition items that can add the conditions such as the conditions and the treatment contents such as coloring and perm to the search conditions.

[overall structure]
FIG. 1 is a schematic diagram showing a usage environment of the information providing system 1. The information providing system 1 in the embodiment includes, for example, a terminal device T1 used by the user U, a terminal device T2 used by the stylist S, and an information providing device 100. The information providing system in the claims may refer to the information providing device 100, or may include the information providing device 100 and other configurations. Other configurations include programs executed in terminal device T1 or terminal device T2. The information providing device 100 and the terminal device T1 or the information providing device 100 and the terminal device T2 communicate with each other via the network NW. The network NW includes, for example, a radio base station, a Wi-Fi access point, a communication line, a provider, the Internet, and the like.

The terminal device T1 is a terminal used by the user. The terminal device T2 is a terminal used by the stylist. The terminal device T1 and the terminal device T2 are, for example, a mobile phone such as a smartphone, a tablet terminal, a personal computer, or the like.

The information providing device 100 includes, for example, a communication unit 110, an update unit 120, and a processing unit 130. Some or all of the components of the update unit 120 and the processing unit 130 of the information providing device 100 are realized by, for example, a processor such as a CPU (Central Processing Unit) executing a program stored in the storage device. .. Further, some or all of the components of the processing unit 130 may be realized by hardware such as LSI (Large Scale Integration), ASIC (Application Specific Integrated Circuit), or FPGA (Field-Programmable Gate Array). , May be realized by the collaboration of software and hardware. Further, the information providing device 100 sets the hairstyle information DB1, the stylist information DB2, the salon information DB3, the user information DB4, and the like in a storage device such as a ROM, a flash memory, an SD card, a RAM, an HDD (Hard Disc Drive), and a register. Information such as information DB5 is stored. The storage device may be a NAS (Network Attached Storage), an external storage server device, or the like in part or in whole. The hairstyle information DB1, the stylist information DB2, the salon information DB3, the user information DB4, and the setting information DB5 may be stored in the same storage device or may be stored in different storage devices.

The stylist S who posts information on the information providing system 1 posts (or updates) his / her stylist information DB2, and posts (or updates) the hairstyle information DB1 regarding the hairstyle that he / she can provide. The stylist registers the salon information DB3 of the salon that provides services (treatments) such as haircut and hair care in association with his / her own stylist information DB2, or registers the registered salon information DB3 and his / her stylist information DB2. To associate.

The hairstyle information DB1 includes a hairstyle image. The image to be registered in the hairstyle information DB 1 is registered, for example, by uploading an image owned by the stylist S to the information providing device 100.

FIG. 2 is a diagram showing an example of the contents of the hairstyle information DB1. The hairstyle information DB1 stores a hairstyle ID for identifying the hairstyle information, a hairstyle image, tag information associated with the hairstyle image, and the like.

FIG. 3 is a diagram showing an example of the contents of the stylist information DB2. In the stylist information DB2, the stylist ID for identifying the stylist information, the name of the stylist S, the salon ID for identifying the salon to which the stylist S provides the service, the hairstyle ID registered by the stylist S, and the stylist S as the user. Information such as contact information (for example, telephone number, e-mail address, website, SNS account) when accepting a reservation from U is stored. Further, the stylist information DB2 may include an image of the stylist S itself. The stylist ID may be a login ID used when the stylist S accesses the information providing device 100 or updates the information.

When the stylist S provides services at a plurality of salons (for example, the owner of a plurality of stores or a free stylist who does not belong to a specific salon), the stylist S displays the display condition in the stylist information DB2. May be set. In the stylist information DB2, for example, the first hairstyle information can be associated with the first salon information, and the second hairstyle information can be associated with the second salon information and stored.

FIG. 4 is a diagram showing an example of the contents of the salon information DB3. The salon information DB3 stores a salon ID, a salon's famous place, a salon's address, a stylist ID of a stylist who provides services at the salon, and the like.

The user information DB4 contains, for example, a user ID that identifies the user, demographic information such as the user's age, gender, occupation, place of residence (prefecture information), home range, behavior information (PV; page view), and favorites. Includes information and conversions. The conversion is information such as the number of times the salon was actually used as a result of browsing the information provided by this system, the payment amount used at the salon, and the type of coupon used at the salon. The user ID may be a login ID used when the user accesses the information providing device 100 or updates the information.

FIG. 5 is a diagram showing an example of the contents of the user information DB 4. The user information DB 4 includes a user ID that identifies the user U, a name of the user U, various information that the user U has registered as a favorite (bookmark) in the information providing system 1, an action history of the user U, and the like.

The setting information DB 5 includes a dictionary (not shown) accumulating keywords searched in the past as a search query. The dictionary may include information on the attributes of keywords and information on the closeness of meaning of each keyword. The setting information DB 5 includes, for example, a dictionary information DS1 of contents when the user U searches for hairstyle information on the terminal device T1, a narrowing condition item determination table DS2, an alternative condition DS3, and the like.

FIG. 6 is a diagram showing an example of the contents of the dictionary information DS1. In the dictionary information DS1, for example, a specific keyword included in the search query, a setting of whether or not to display a ranking in the first information frame when the search query contains a specific keyword, and a specific keyword in the search query. The setting of the narrowing-down condition item determination table DS2 of the second information frame when the keyword is included is included. The first information frame and the second information frame will be described later.

The dictionary information DS1 is a list of specific keywords. Even if the search query contains information about hairstyles, it may include a condition that does not display the content for viewing the posted information. Even if the specific keyword is listed in the dictionary information DS1, in the case of a search query that is likely to request another service, the determination unit 132 described later may set the determination result to NO. For example, a negative dictionary (not shown) is prepared to identify search queries that are clearly intended for services other than information provision system 1 (shopping, etc.), such as "semi-long skis" and "short-sized coffee." However, if it is listed in both the dictionary information DS1 and the negative dictionary, the determination result may be set to NO.

FIG. 7 is an example of the narrowing-down condition item determination table DS2. For example, in the narrowing condition item determination table DS2, when the search query contains keywords having general meanings such as hairstyle, hair salon, and stylist, the standard narrowing pattern for women is displayed without considering the attribute of user U. The rule is included. Further, the narrowing-down condition item determination table DS2 includes the keyword "short" indicating a specific hair length in the search query, and when the attribute of the user U is unknown, the narrowing-down condition of the pattern 1 is the second information. It contains a rule to display in a frame. Further, the narrowing-down condition item determination table DS2 includes the keyword "short" indicating a specific hair length in the search query, and when the attribute of the user U is male, the narrowing-down condition of the pattern 2 is the second information. It contains a rule to display in a frame. In addition, in the narrowing condition item determination table DS2, what kind of narrowing condition is presented according to the combination of the search query and the attribute of the user U is described.

The narrowing-down condition item determination table DS2 may be preset by the administrator of the information providing system 1, or the rule setting unit 134, which will be described later, performs machine learning on the usage status of the user U of the information providing system 1. , The result may be reflected.

The alternative condition DS3 describes a search condition different from the search query input by the user U. FIG. 8 is a diagram showing an example of the contents of the alternative condition DS3. The alternative condition DS3 may partially match the search query or may be completely different. For example, when user U inputs a search query of "short bob", it is more specific than a search query of different hair lengths such as "long" or "short bob of this season". The increased one corresponds to the alternative condition.

Returning to FIG. 1, the communication unit 110 communicates with the terminal device T1 used by the user U via the network NW. The communication unit 110 includes, for example, a communication interface such as a NIC (Network Interface Card). The communication unit 110 outputs the communication content for updating the posted information by the stylist S to the update unit 120. The communication unit 110 communicates with the terminal device T2 based on the processing result of the update unit 120. Further, the communication unit 110 outputs the communication content for viewing the posted information by the user U to the processing unit 130. The communication unit 110 communicates with the terminal device T1 based on the processing result of the processing unit 130.

The updating unit 120 updates the hairstyle information DB1, the stylist information DB2, and the salon information DB3 when the information received by the communication unit 110 from the terminal device T2 is the posted information of the stylist S. The update unit 120 includes, for example, a tag setting unit 121. The tag setting unit 121 sets uniform tags for the hairstyle information DB1, the stylist information DB2, and the salon information DB3. "Uniform" means that the tags indicating the attributes of each information are uniquely determined, and there are no overlapping tags of the attribute concept. For example, when setting a tag in the information of one record of the hairstyle information DB1, the tag setting unit 121 has one tag indicating the hair length of the hairstyle and a tag indicating the age (age) at which the hairstyle is recommended. , And one tag indicating a keyword that simply indicates the atmosphere of the hairstyle.

The result of image analysis may be reflected in the tag setting process by the tag setting unit 121, or the setting by the stylist S who registers / updates the hairstyle information DB1 may be reflected. When the tag information setting set by the stylist S is different from the provision rule of the information providing system 1, the tag setting unit 121 may update the tag setting based on the result of the image analysis.

For example, when setting a tag for hairstyle information, the tag setting unit 121 refers to a seed image (an image tagged with a correct answer by the administrator of the information providing device 100 or a service provider by the information providing system). Group by the similarity of hairstyle images, and set the same tag for the information determined to be in the same group.

The processing unit 130 includes, for example, an acquisition unit 131, a determination unit 132, an information providing unit 133, and a rule setting unit 134.

The acquisition unit 131 acquires the search query input by the user U.

The determination unit 132 determines whether or not the search query acquired by the acquisition unit 131 includes a specific keyword (see FIG. 6) related to hairstyle information.

The information providing unit 133 operates when the determination unit 132 determines that the specific keyword related to the hairstyle information is included, and provides the content based on the specific keyword to the terminal device T1 of the user U. The information providing unit 133 provides the content (search result screen) that reflects the search result of the specific keyword and the content that displays the posted information.

The information providing unit 133 includes, for example, a search unit 133-1, a first processing unit 133-2, an estimation unit 133-3, and a second processing unit 133-4.

The search unit 133-1 includes hairstyle information DB1 related to hairstyles that can be provided by the stylist, stylist information DB2 related to the stylist, and salon information DB3 related to the salon to which the stylist provides services, in response to the search query. Search for one or more of them. The search query may include specific search requests for hairstyles (eg, "short", "40s", etc.) or specific search requests for stylists (eg, "good at perms"). , "Have won the contest", etc.), or may include specific search requests for the salon (eg, salon place name, nearest station name, etc.).

The first processing unit 133-2 includes ranking information based on the search result of the search unit 133-1 in the first information frame in the content reproduced by the terminal device T2 used by the user U. The first processing unit 133-2 prepares in advance information to be provided as ranking information by aggregating the access results of posted information for a predetermined period (for example, 3 days, 1 week, 1 month, 3 months, etc.) in advance. This may be done, or each time a search request from the user U is received, the information may be aggregated and distributed according to the search request.

The acquisition unit 131 further acquires the access log information of the user's service, and the first processing unit 133-2 determines that the acquisition result by the acquisition unit 131 includes a keyword related to the hairstyle information, the access log. Based on the information, the ranking information to be displayed in the first information frame is determined. The access log information includes the search query, the post information displayed as the search result, and the user's reaction to the search result (for example, the posted information viewed and whether or not a search was performed again with a different search query. Information) is included.

The estimation unit 133-3 estimates the attribute information of the user U who has input the search query. The attribute information may include, for example, at least the gender of the user U, and may include the age, place of residence, and the like. The estimation unit 133-3 estimates the attribute information of the user U by referring to the attribute estimation dictionary (not shown) provided in the information providing device 100 using the keywords included in the search query. Further, the estimation unit 133-3 refers to the link information (for example, domain name) of the display result included in the search result by the search unit 133-1 and the reaction of the user U to the display result (for example, the link information). The attribute information of the user U may be estimated based on the result of the above or the feedback that the link information is inappropriate. Further, the estimation unit 133-3 may estimate the attribute information of the user U based on the browsing history of the user U who has browsed services other than those provided by the information providing device 100, or the purchase history of a shopping site or the like. .. When the user U has registered his / her own attribute information in the user information DB 4, the estimation unit 133-3 may refer to the user information DB 4.

The second processing unit 133-4 is the second information in the content to be reproduced in the terminal device T2 used by the user U based on the search query acquired by the acquisition unit 131 and the estimation result by the estimation unit 133-3. Determine the narrowing condition items to be displayed in the frame. Specifically, the second processing unit 133-4 searches the narrowing condition item determination table DS2 using the keyword included in the search query and the estimation result of the attribute of the user U, and if the corresponding item exists, it corresponds. Determine the narrowing condition items corresponding to the items to be performed.

As shown in FIG. 6, when the keyword related to the hairstyle information DB1 includes a keyword for specifying the hair length, the second processing unit 133-4 is related to the hair length and has a hair length. A narrowing condition item indicating a hairstyle detailed condition (for example, “20's hairstyle”, “men's hairstyle”, etc.) that does not directly specify is may be displayed in the second information frame.

For example, when the second processing unit 133-4 includes "Bob" which is a keyword for designating the hair length, the second processing unit 133-4 determines the narrowing condition item by referring to the narrowing condition item determination table DS2, and determines the narrowing condition item, and 2 information frames To display. This is because many users start searching with the keyword "Bob" and then add keywords such as "with bangs", "without bangs", "up front", "down front" and search again. This is because such a tendency is reflected in the narrowing-down condition item determination table DS2.

On the other hand, in the second processing unit 133-4, many users tend to search again with the keyword "long" after starting the search with the keyword "short", or browse the posted information with the keyword "long". In some cases, the narrowing condition item for specifying the hair length is displayed in the second information frame.

For example, in the second processing unit 133-4, when the attribute information of the user U is unknown, a male user may search with a search query of "short", and a female user may search with a search query of "short". Updated the narrowing condition item determination table DS2 so that the initial display for men is used as the initial display of the second information frame when the search query is "short" when the possibility of searching with the search query is higher. To do. On the other hand, when the attribute information of the user U is found to be female, the second processing unit 133-4 initially displays the second information frame in response to the search query "short" for women. The narrowing-down condition item determination table DS2 is updated so that the display is used.

The rule setting unit 134 changes a predetermined rule (for example, the narrowing condition item determination table DS2) for changing the narrowing condition item to be displayed in the second information frame based on the keyword related to the posted information referred to by the second processing unit 133-4. Etc.) (including new settings, updates, edits, etc.).

The rule setting unit 134 determines an alternative condition item for instructing a search instead of the search query. The alternative condition item includes a search condition different from the search query input by the user U, and may partially match the search query or may be completely different.

For example, the rule setting unit 134 makes a search query when the number of acquisitions in a predetermined period by the acquisition unit 131 of the search query in which "Bob" and "trendy color" are included as specific keywords in the hairstyle information is equal to or more than the threshold value. Even if the narrowing condition item determination table DS2 is updated so that "trend color" is displayed as the narrowing condition item in the second information frame when the specific keyword "Bob" is included and "trend color" is not included. Good.

Further, the rule setting unit 134 may set a trend word related to the hairstyle based on the result of providing information by the information providing device 100. For example, when the number of acquisitions in a predetermined period by the acquisition unit 131 of a search query is equal to or greater than a threshold value, the rule setting unit 134 sets a keyword included in the search query as a trend word.

When the narrowing condition presented as described above is selected by the user, the second processing unit 133-4 considers that the narrowing condition is added to the search query, and sets the selected narrowing condition item. Based on the reflected search query, the narrowing condition items are determined in the second information frame.

[Search for posted information]
FIG. 9 is a diagram showing an example of the image IM1 reproduced on the display unit of the terminal device T1. The image IM1 includes, for example, a format QB that accepts the input of the search query of the user U, and a search button B1.

FIG. 10 is a diagram showing an example of the image IM2 reproduced on the display unit of the terminal device T1. The image IM2 is, for example, an image that displays the search result by the search unit 133-1 after the search button B1 is pressed with the tag displayed on the image IM1 selected. In the image IM2, for example, in addition to the format QB and the search button B1, the area A2 (first) in which the hairstyle image stored in the hairstyle information DB1 among the search results by the search unit 133-1 is displayed in the ranking format. 1 An example of an information frame) is included. The image IM2 further includes an area A1 in which candidates for related search queries are displayed, an area A3 (an example of a second information frame) that accepts designation of narrowing conditions for hairstyle images displayed in the area A2, and hair. An area A4 for displaying a trend item including a trend word related to a style is included. The user U selects, for example, the hairstyle image HIM1 whose detailed information is to be confirmed from the images displayed on the image IM2.

The related search query candidates displayed in the area A1 may be the search words entered in the format QB plus other search words, or are related to the search words entered in the format QB. It may contain other search words with high sex.

Even if the ranking displayed in the area A2 can be changed in order based on the time stamp of the image and the popularity of the image (defined in the order of PV or the number of favorite registrations). Good.

The first processing unit 133-2 includes ranking information based on the search result of the search unit 133-1 in the first information frame in the content reproduced by the terminal device T2 used by the user U.

The second processing unit 133-4 displays, for example, the narrowing-down condition item C1 for narrowing down by age as the narrowing-down condition item and the narrowing-down condition item C2 for narrowing down from the hair length in the area A3.

When the ranking information based on the search result of the search unit 133-1 is not included in the first information frame, the information providing unit 133 omits the display of the area A2 and the area A3 of the image IM2 and other information (for example, , Website search results, etc.).

[Refinement condition items]
Hereinafter, the narrowing-down condition items will be described with reference to FIG. FIG. 11 is a diagram showing an example of the image IM3 reproduced on the display unit of the terminal device T1. FIG. 11 is an example of an image displayed when the narrowing-down condition item “40s”, which is narrowed down by age, is selected from the narrowing-down information displayed in the area A3 of the image IM2 shown in FIG.

For example, the information displayed in the format QBa of the image IM3, the area A1a, and the area A2a reflects the information in which the narrowing-down condition item "40s" is reflected. The related search query candidates displayed in the area A1a may be the search words entered in the format QBa plus other search words, or may be related to the search words entered in the format QB. It may contain other search words with high sex. Further, the area A3a includes a narrowing-down condition item C3 for narrowing down from the hair length and a narrowing-down condition item C4 for narrowing down from the atmosphere.

In this way, the second processing unit 133-4 customizes and displays the display of the narrowing condition items according to the search query acquired by the acquisition unit 131, so that the user U can easily find the desired information. Can propose conditions.

The display pattern of the second information frame including the narrowing condition item may be flexibly changed according to the keyword included in the search query. In the second processing unit 133-4, for example, even when the search query includes the age "teens", the search query immediately before or after the search query tends to include the age "20s" in many cases. When it is statistically analyzed that there is, the second information frame that does not hide the narrowing condition of the age is displayed with reference to the narrowing condition item determination table DS2.

Further, for example, in the second processing unit 133-4, even if the search query includes "long" hair length, a keyword indicating another hair length is included in the search query immediately before or after. When it is statistically analyzed that it tends to be included in many cases, the second information frame is displayed with reference to the narrowing-down condition item determination table DS2.

[Processing flow]
FIG. 12 is a flowchart showing an example of the flow of the posted information update process realized by the information providing system 1. The process shown in FIG. 12 is performed when the stylist S prepares a hairstyle image or the like of the posted information.

First, the update unit 120 updates the stylist information received from the terminal device T2 used by the stylist S via the communication unit 110 to the stylist information DB2 (step S100). The update performed in step S100 may include updating a part or all of the posted stylist information and posting new stylist information. Further, step S100 may include as a pre-processing that the stylist S who posts information logs in to the information providing device 100 using the stylist ID.

Next, the update unit 120 updates the salon information (step S102), and further updates the hairstyle information (step S104). The update performed in step S102 may be to link the salon information already registered in the salon information DB3 to the hairstyle information posted in step S104, or the salon information registered in the salon information DB3 may be linked. It may be updated, or new salon information may be registered in the salon information DB3.

Next, the update unit 120 updates the hairstyle information received from the terminal device T2 used by the stylist S via the communication unit 110 to the hairstyle information DB1 (step S104). Next, the tag setting unit 121 sets uniform tags for the hairstyle information DB1, the stylist information DB2, and the salon information DB3 updated in steps S100 to S104. (Step S106). This completes the processing of this flowchart.

FIG. 13 is a flowchart showing an example of the flow of the search process realized by the information providing system 1. The process shown in FIG. 13 is executed when the posted information is searched by the user U.

First, the acquisition unit 131 acquires a search query from the terminal device T2 used by the user U (step S200). Next, the determination unit 132 determines whether or not the search query includes a specific keyword (step S202). When it is determined that the specific keyword is not included, the determination unit 132 ends the process of this flowchart. When the determination unit 132 determines that the specific keyword is included, the search unit 133-1 searches for the posted information based on the search query (step S204).

Next, the first processing unit 133-2 determines the content to be provided in the first information frame (step S206). Next, the estimation unit 133-3 estimates the attribute information of the user U (step S208). Next, the second processing unit 133-4 determines the narrowing-down condition items to be displayed in the second information frame (step S210). Next, the processing unit 130 provides the terminal device T2 of the user U with a search result screen that reflects the processing results of steps S204 to S210 (step S212).

Next, the communication unit 110 determines whether or not the input to the search result screen is accepted from the terminal device T2 (step S214). If it is determined that the input has not been accepted, the processing unit 130 ends the processing of this flowchart. When it is determined that the input regarding the detailed information has been accepted, the information providing unit 133 provides the posted information (hairstyle information, stylist information, salon information) to the terminal device T2 (step S216). When it is determined that the input related to the change of the search content such as the selection of the narrowing condition item has been accepted, the acquisition unit 131 acquires a new search query reflecting the input content received by the terminal device T2 and processes it in step S202. Return. This is the end of the explanation of this flowchart.

FIG. 14 is a flowchart showing an example of the flow of the rule setting process by the rule setting unit 134. The process shown in FIG. 14 is performed, for example, at predetermined intervals (1 day, 1 week, 1 month, etc.).

First, the rule setting unit 134 aggregates the browsing results by the user U (step S300). Next, the rule setting unit 134 sets the display condition of the narrowing-down condition item (association between the specific keyword and the narrowing-down condition item) (step S302). Next, the rule setting unit 134 sets a specific keyword to be displayed as a narrowing-down condition item and its order (step S304). This is the end of the description of the processing of this flowchart.

As described above, in the information providing system 1 of the embodiment, when the search query input by the user U includes a specific keyword related to the hairstyle, the information providing unit 133 performs a search according to the search query. By including the ranking information based on the search result in the content and further including the narrowing condition item according to the result of estimating the attribute information of the user U who input the search query in the content and providing the terminal device T2 of the user U with the user U. Search conditions for hairstyles can be proposed to user U so that U can easily find the desired information.

Although the embodiments for carrying out the present invention have been described above using the embodiments, the present invention is not limited to these embodiments, and various modifications and substitutions are made without departing from the gist of the present invention. Can be added.

1 Information provision system 100 Information provision device 110 Communication unit 120 Update unit 130 Processing unit 131 Acquisition unit 132 Judgment unit 133 Information provision unit 134 Rule setting unit 133-1 Search unit 133-2 First processing unit 133-3 Estimating unit 133-3 4 Second processing unit S Stylist T1, T2 Terminal device U User

Claims (11)

An acquisition unit that acquires the search query entered by the user,
A determination unit that determines whether or not a specific keyword related to a hairstyle is included in the search query acquired by the acquisition unit, and a determination unit.
An information providing unit that operates when the determination unit determines that the specific keyword is included and provides content to the user's terminal device.
A search unit that performs a search according to the search query, and
A first processing unit that includes ranking information based on the search results of the search unit in the first information frame of the content, and a first processing unit.
An estimation unit that estimates the attribute information of the user who entered the search query,
A second processing unit that determines a narrowing condition item to be displayed in the second information frame in the content based on one or both of the search query acquired by the acquisition unit and the estimation result by the estimation unit.
Information provision department including
Information provision system. When the narrowing condition item is selected by the user, the second processing unit redetermines the narrowing condition item based on a search query reflecting the selected narrowing condition item.
The information providing system according to claim 1. When the specific keyword is a keyword that specifies the hair length, the second processing unit hides the narrowing-down condition item related to the hair length in the second information frame.
The information providing system according to claim 2. When the keyword related to the hairstyle includes a keyword for specifying the hair length, the second processing unit is related to the hair length and does not directly specify the hair length. The narrowing-down condition item indicating the detailed condition is displayed in the second information frame.
The information providing system according to claim 2 or 3. The estimation unit estimates at least the gender of the user as the attribute information, and
The second processing unit determines the narrowing-down condition items to be displayed in the second information frame based on the estimation result of the gender of the user.
The information providing system according to any one of claims 2 to 4. The acquisition unit further acquires access log information for the user's service.
When the acquisition unit determines that the acquisition result includes a keyword related to hairstyle information, the first processing unit determines ranking information to be displayed in the first information frame based on the access log information. ,
The information providing system according to any one of claims 2 to 5. The access log information includes the search query, the search result, and the reaction of the user to the search result.
The information providing system according to claim 6. A rule setting unit is further provided, which sets a predetermined rule for changing a narrowing condition item to be displayed in the second information frame based on a keyword related to the hairstyle, which is referred to by the second processing unit.
The information providing system according to any one of claims 5 to 7. The second processing unit further determines an alternative condition item for instructing a search instead of the search query.
The information providing system according to any one of claims 5 to 8. One or more computers
Gets the search query entered by the user and
Determine if the retrieved search query contains specific keywords related to hairstyles
It is an information providing method that operates when it is determined that the specific keyword is included and provides the content to the user's terminal device.
Perform a search according to the search query
The first information frame in the content includes ranking information based on the search results.
Estimate the attribute information of the user who entered the search query,
Based on the acquired search query and one or both of the estimation results, the narrowing condition item to be displayed in the second information frame in the content is determined.
Information provision method. For one or more computers
Get the search query entered by the user
Makes it judge whether or not a specific keyword related to hairstyle is included in the acquired search query.
A program that operates when it is determined that the specific keyword is included and provides content to the user's terminal device.
Have the search performed according to the search query,
The first information frame in the content includes ranking information based on the search results.
The attribute information of the user who entered the search query is estimated, and the attribute information is estimated.
Based on the acquired search query and one or both of the estimation results, the narrowing condition items to be displayed in the second information frame in the content are determined.
program.

Images