JP2021064244A - Advertisement space retrieval apparatus, method thereof, and program therefor - Google Patents

Abstract

To provide an advertisement space retrieval apparatus, a method thereof, and a program therefor which can effectively retrieve a plurality of shops expected to have sufficient advertisement effect.SOLUTION: An advertisement space retrieval apparatus comprises: a shop information storing unit 21 for storing information of a plurality of shops each providing a space for an advertisement; a retrieval condition receiving unit 22 for receiving a setting input of a plurality of retrieval conditions for use in retrieval of a shop; a shop extracting unit 23 for extracting information of the plurality of shops from the shop information storing unit 21 based on the plurality of retrieval conditions received by the retrieval condition receiving unit 22; and an integrated information outputting unit 24 for generating integrated information obtained by integrating numerical value information included in the information of the plurality of shops extracted by the shop extracting unit 23 to output it.SELECTED DRAWING: Figure 1

Description

The present invention relates to an advertisement space search device, a method, and a program capable of searching for a space in which an advertisement is placed based on search conditions set and input by an advertiser.

In recent years, a method has been proposed in which a part of a space in a store such as a restaurant is rented to an advertiser for a fee, and an advertisement of the advertiser is placed in the space.

For example, in Patent Document 1, a method is proposed in which an union or the like to which a plurality of stores belong receives an advertisement request from an advertiser collectively through an advertising agency and requests the advertisement to be placed in a plurality of stores. Has been done.

Further, Patent Document 2 proposes an advertising space management device capable of efficiently managing a plurality of advertising spaces provided in a plurality of stores.

Japanese Unexamined Patent Publication No. 2005-44019 Japanese Unexamined Patent Publication No. 10-207600

However, when an advertisement is placed in the space of a plurality of stores as in Patent Document 1, each store is not always the store desired by the advertiser. Specifically, it may be a store where the target customers that the advertiser wants to see the advertisement rarely visit, or the location of the store is not the place that the advertiser wants. In such a case, even if the advertisement is placed in the space of the store, sufficient advertising effect cannot be expected.

Further, Patent Document 1 and Patent Document 2 do not propose any method for searching a store where a sufficient advertising effect can be expected.

Further, for example, a system is conceivable in which information on a plurality of stores is stored in advance, input of a search word is accepted, information on stores related to the search word is searched, and the information is presented to the advertiser. The Lord needs to check the information of each store, which is very time-consuming.

Furthermore, at present, advertisers handle only unions to which multiple stores belong (for example, major chain stores) as advertising media in order to secure a large number of advertising contacts.

On the other hand, single stores and small to medium-sized chains are spaces with few advertising contacts, so it is considered that they cannot demonstrate their value as advertising media, and they were not treated as advertising media.

Therefore, small businesses could not have advertisers in their stores. In many cases, advertisers do not include stores that can contact target customers as they wish, even if the above-mentioned union is used as an advertising medium.

In view of the above problems, the present invention provides an advertising space search device, a method, and a program capable of efficiently searching a plurality of stores including small businesses, which can be expected to have a sufficient advertising effect. The purpose is.

The advertisement space search device of the present invention has a store information storage unit that stores information of a plurality of stores that provide a space for displaying advertisements, and a search condition reception unit that accepts setting input of a plurality of search conditions for searching stores. And, based on the plurality of search conditions received by the search condition reception unit, it is included in the store extraction unit that extracts the information of a plurality of stores from the store information storage unit and the information of the plurality of stores extracted by the store extraction unit. It is provided with an integrated information output unit that generates and outputs integrated information that integrates numerical information.

Further, in the advertisement space search device of the present invention, the store information can include the estimated reach number for the advertisement posted in the store space, and the integrated information includes the total of the estimated reach numbers of the plurality of stores. Can be done.

Further, in the advertisement space search device of the present invention, the store information includes the advertisement placement fee in the store space, and the integrated information can include the total of the advertisement placement fees of the plurality of stores.

Further, in the advertising space search device of the present invention, the store information can include the information of the target customers of the store, and the integrated information can include the information integrated with the information of the target customers of a plurality of stores. ..

Further, in the advertising space search device of the present invention, the target customer information can include the attribute category information of the target customer of the store, and the integrated information is information that integrates the attribute category information of the target customers of a plurality of stores. Can be included.

Further, in the advertising space search device of the present invention, the attribute category information of the target customer can be information arbitrarily set by the space provider who provides the space of the store.

Further, in the advertisement space search device of the present invention, the search condition reception unit can accept the advertiser's budget as a search condition, and the store extraction unit is based on the advertisement posting fee included in the store information. You can extract multiple stores that fit within the advertiser's budget.

Further, in the above-mentioned advertisement space search device of the present invention, when a report reception unit that receives a report related to the performance of an advertisement created by a space provider that provides a space for a store and a report reception unit that receives a report are received. , A store evaluation unit that gives an evaluation value to the store that created the report can be provided, and the store extraction unit can extract stores with a high evaluation value to the top of the search.

Further, the advertisement space search device of the present invention may be provided with a point giving unit that gives points to the store where the advertisement is posted.

The advertisement space search method of the present invention stores information of a plurality of stores that provide a space for placing an advertisement in advance, accepts setting input of a plurality of search conditions for searching a store, and accepts a plurality of the accepted search conditions. Based on the above, information on a plurality of stores is extracted from the store information stored in advance, and integrated information that integrates the numerical information included in the extracted information on the plurality of stores is generated and output.

The advertising space search program of the present invention has a step of storing information of a plurality of stores that provide a space for placing an advertisement in advance, a step of accepting setting input of a plurality of search conditions for searching a store, and the acceptance thereof. Based on multiple search conditions, the step of extracting information of multiple stores from the information of stores stored in advance and the integrated information that integrates the numerical information included in the extracted information of multiple stores are generated. Have the computer perform the steps to output.

According to the advertising space search device, the method, and the program of the present invention, information on a plurality of stores that provide a space for placing an advertisement is stored in advance, and a plurality of search condition setting inputs for searching the stores are accepted. Based on the received multiple search conditions, the information of a plurality of stores is extracted from the information of the stores stored in advance. Therefore, it is possible to extract a plurality of stores desired by the advertiser, and a sufficient advertising effect can be expected. In addition, since it is possible to search for small stores at once as a platform, it is possible to attach advertisers to own stores even in small stores.

Further, according to the advertising space search device, the method, and the program of the present invention, integrated information that integrates numerical information included in the extracted information of a plurality of stores is generated and output. Compared with the case of searching while checking, it is possible to efficiently search a plurality of stores.

A block diagram showing a schematic configuration of an advertising space rental system using an embodiment of the advertising space search device of the present invention. A diagram showing an example of a search condition reception screen and an integrated information display screen described later. A diagram showing an example of a search condition reception screen and an integrated information display screen described later. Diagram showing an example of individual display of store information A flowchart for explaining the flow of the advertising space search method using the advertising space rental system shown in FIG. A flowchart for explaining the flow of the advertising space search method using the advertising space rental system shown in FIG.

Hereinafter, the advertising space rental system using one embodiment of the advertising space search device of the present invention will be described in detail with reference to the drawings. FIG. 1 is a block diagram showing a schematic configuration of the advertising space rental system 1 of the present embodiment.

The advertising space rental system 1 of the present embodiment is a system in which an advertiser can efficiently search for a store that provides a space for posting an advertisement, and can expect more advertising effect. Specifically, the advertising space rental system 1 accepts input for setting a plurality of search conditions by an advertiser, and extracts a plurality of stores based on the search conditions.

Then, the advertising space rental system 1 generates integrated information that integrates the extracted information of the plurality of stores, and presents the integrated information to the advertiser. Since the advertiser can check a plurality of stores that fit within the budget of the advertiser at once without checking the store information one by one, the store can be searched efficiently.

Further, in the present advertising space rental system 1, since the stores are extracted based on a plurality of search conditions, the stores that meet the advertiser's wishes can be extracted, and more advertising effect can be expected.

As shown in FIG. 1, the advertising space rental system 1 of the present embodiment includes an advertiser terminal device 10, an advertising space search device 20, and a plurality of space provider terminal devices 30. An internet line, a telephone line, and a communication line such as a LAN (Local Area Network) are used between the advertiser terminal device 10 and the advertisement space search device 20 and between the advertisement space search device 20 and the space provider terminal device 30. It is configured to be able to communicate with each other.

The advertising space search device 20 is composed of a computer or the like, and includes semiconductor memories such as a CPU (Central Processing Unit), ROM (Read Only Memory) and RAM (Random access memory), storage such as a hard disk, and communication I / F. Equipped with hardware.

The advertisement space search device 20 is a device used by an advertisement space manager that mediates between an advertiser and a space provider that provides a space for posting an advertisement, for example. Specifically, the advertisement space search device 20 includes a store information storage unit 21, a search condition reception unit 22, a store extraction unit 23, an integrated information output unit 24, an advertiser information storage unit 25, and a report reception unit. 26, a store evaluation unit 27, a point giving unit 28, and a report output unit 29 are provided.

An embodiment of the advertisement space search program of the present invention is installed in the semiconductor memory or the hard disk of the advertisement space search device 20, and the search condition reception unit described above is executed by executing this advertisement space search program by the CPU. 22, the store extraction unit 23, the integrated information output unit 24, the report reception unit 26, the store evaluation unit 27, the point giving unit 28, and the report output unit 29 function. In addition, in this embodiment, all the functions of the above-mentioned parts are executed by the advertisement space search program, but the present invention is not limited to this, and some or all the functions are performed by ASIC (Application Specific Integrated Circuit) or FPGA (Field). -Programmable Gate Array) and other hardware such as electric circuits may be configured.

The store information storage unit 21 and the advertiser information storage unit 25 are composed of a semiconductor memory or a hard disk.

Hereinafter, each part of the advertisement space search device 20 will be described in detail.

The store information storage unit 21 stores information on a plurality of stores. Store information includes store name, store image, image of the place where advertisements are placed in the store, industry, business type, type of advertisement, store address, estimated number of reach per day, target customer information, advertisement. There are posting fees, advertising duration, and appeal points.

Types of advertisements include, for example, the installation of leaflets, the attachment of posters, and the attachment of stickers.

The estimated reach number is the number of people expected to reach the advertisement placed in the space provided by the store.

Target customer information includes the target customer's gender, age group, and gender ratio. Further, in the present embodiment, the attribute category information of the target customer is included as the information of the target customer.

The attribute category information of the target customer is information indicating what kind of category the target customer belongs to. The attribute category information can be arbitrarily set by the space provider. For example, when there are many elementary school moms as store visitors, "elementary school mom" is set as the attribute category information and prefers high-class ingredients. When there are many visitors, "I like high-class ingredients" is set as the attribute category information. In addition, other attribute category information includes "interested in children's clothing", "likes traveling abroad", and "interested in cooking utensils".

In addition, the appeal point is the content that the space provider wants to appeal to the advertiser. The appeal point is text data that is arbitrarily set and input by the space provider.

The above-mentioned store information is registered in the advertising space search device 20 by the space provider, and the registration method will be described in detail later.

The search condition reception unit 22 accepts the setting input of a plurality of search conditions for the advertiser to search for a store. Specifically, the search condition reception unit 22 of the present embodiment causes the advertiser terminal device 10 to display a search condition reception screen that accepts a plurality of search condition setting inputs. The advertiser sets and inputs each search condition in the search condition reception screen displayed on the advertiser terminal device 10.

2 and 3 are diagrams showing an example of a search condition reception screen and an integrated information display screen described later. The screen on the left side shown in FIG. 2 is the search condition reception screen SR, and the screen on the right side is the integrated information display screen AR. FIG. 3 is a screen obtained by scrolling down the search condition reception screen SR shown in FIG.

In the first input field R1 of the search condition reception screen SR of the present embodiment, the type of advertisement is set and input. Further, in the second input field R2, the type of business of the store in which the advertisement is to be placed is set and input. The first input field R1 and the second input field R2 are pull-down menus, and the advertiser selects one from a plurality of preset types of advertisements and a plurality of industries.

Further, in the third input field R3, the budget of the advertiser is set and input. The third input field R3 is a field for accepting text input of the budget.

If the user wants to specify a plurality of types or industries of advertisements, the user selects "+ add" displayed under the first input field R1, thereby causing the first input fields R1 and the second. The input field R2 and the third input field R3 are additionally displayed.

If the user wants to specify the business type, the check box CB of "Specify up to the business type" is checked, and a pull-down menu (not shown) for specifying the business type is additionally displayed.

Further, in the fourth input field R4, the advertisement posting period is set and input. In the fifth input field R5, the ratio of men and women of the target customer is set and input. Further, in the 6th input field R6, the age group of the target customer of the store where the advertisement is to be placed is set and input, and in the 7th input field R7, the range of the ratio of the age group set and input in the 6th input field R6 is set. Entered. The fourth input field R4 to the seventh input field R7 are also pull-down menus, and the advertiser selects from a plurality of preset conditions. If the user wants to specify a plurality of age groups of the target customer, the user selects "+ add" displayed under the sixth input field R6, whereby the sixth input field R6 and the seventh input field R6 and the seventh. The input field R7 is additionally displayed.

Further, in the eighth input field R8, the area where the store where the advertisement is to be placed is located is set and input. In the eighth input field R8, radio buttons RB1 and RB2 that accept setting input as to whether or not to limit the area where the store where the advertisement is to be placed are located are displayed.

Then, when the radio button RB1 that restricts the area is selected, the address input field R81 is displayed. The address input field R81 is a field that accepts text input of the address of the area where the store where the advertisement is to be placed is located.

When a predetermined address is set and input in the address input field R81, a map field R82 is displayed under the address input field R81, and a map including the area of the address set and input in the address input field R81 is displayed. Is displayed. Further, an area designation frame S is further displayed in the map column R82, and the final target area is set by the area designation frame S.

Further, in the ninth input field R9 shown in FIG. 3, the attribute category information of the target customer of the store where the advertisement is to be placed is set and input. The ninth input field R9 has a plurality of input fields R91 to R95, and different attribute category information can be set and input to each of the input fields R91 to R95. The input fields R91 to R95 are pull-down menus, and a plurality of attribute category information arbitrarily set by a plurality of space providers is displayed, and the advertiser selects from them.

Further, a ratio designation field R96 to R100 is provided for each input field R91 to R95. In each ratio designation field R96 to P100, the ratio of the target customer belonging to the attribute category information set and input in each input field R91 to R95 to the total assumed reach number described later is set and input. The ratio designation fields R96 to R100 are also pull-down menus, and the advertiser selects from a plurality of preset ratios.

Further, under the ninth input field R9, radio buttons RB3 and RB4 for designating whether to perform an OR search or an AND search for the attribute category information set in the plurality of input fields R91 to R95 are provided. ing.

Further, a tenth input field R10 is provided under the radio buttons RB3 and RB4. In the tenth input field R10, a predetermined search word for free word search is set and input.

The integrated information display screen AR shown in FIGS. 2 and 3 will be described in detail later.

The search condition reception unit 22 acquires a plurality of search conditions set and input in the above-mentioned first input fields R1 to 10th input fields R10 and radio buttons RB1 to RB4, and outputs them to the store extraction unit 23.

The store extraction unit 23 refers to the store information stored in the store information storage unit 21 based on a plurality of search conditions output from the search condition reception unit 22, and extracts information on stores that satisfy all the search conditions. To do. As a result, a plurality of stores desired by the advertiser can be extracted, and a sufficient advertising effect can be expected.

Specifically, the store extraction unit 23 extracts store information including the type of advertising space set and input in the first input field R1 and the type of store industry set and input in the second input field R2. Further, when the business type is specified, the store extraction unit 23 extracts the store information including the business type.

In addition, the store extraction unit 23 extracts information on stores having a posting period that matches the posting period set and input in the fourth input field R4.

In addition, the store extraction unit 23 extracts information on stores having a male-female ratio within a range of ± 5% of the male-female ratio of the target customer entered in the fifth input field R5.

In addition, the store extraction unit 23 extracts store information that includes the age group of the target customer set in the sixth input field R6 and whose ratio is within the range of the ratio set and input in the seventh input field R7. To do.

Further, when the radio button RB2 that limits the area where the store where the advertisement is to be placed is selected, the store extraction unit 23 provides information on the store having the store address in the area designation frame S of the map column R82. Is extracted.

Further, when the radio button RB3 for OR search is selected for the attribute category information, the store extraction unit 23 includes any one of the plurality of attribute category information set in the input fields R91 to R95. Moreover, the store information is extracted so that the ratio of the attribute category information is within the range of the ratio input in each ratio designation field R96 to R100.

Further, when the radio button RB4 for AND search is selected for the attribute category information, the store extraction unit 23 includes all of the plurality of attribute category information set in the input fields R91 to R95, and each attribute. The store information is extracted so that the ratio of the category information is in the range of the ratio input in each ratio designation field R96 to R100.

Further, the store extraction unit 23 extracts the store information including the search word set in the tenth input field R10 in the attribute category information or the appeal point.

Further, when the store extraction unit 23 extracts information on a plurality of stores that satisfy all the search conditions other than the advertiser's budget set and input in the third input field R3, the store extraction unit 23 includes the information on the extracted plurality of stores. If the total value of the advertising fee is greater than the advertiser's budget set in the third input field R3, the total advertising fee is less than or equal to the advertiser's budget and is the most in that budget. Extract store information that is close to you.

Next, the integrated information output unit 24 generates integrated information that integrates the numerical information included in the information of the plurality of stores extracted by the store extraction unit 23 as described above, and uses the integrated information as the advertiser terminal device. Output to 10 and display. Specifically, the integrated information output unit 24 of the present embodiment generates the above-mentioned integrated information, and displays the integrated information display screen AR shown in FIGS. 2 to 4 on the display unit of the advertiser terminal device 10. The integrated information display screens AR shown in FIGS. 2 to 4 are all the same.

As shown in FIGS. 2 to 4, the integrated information output unit 24 of the present embodiment has, as integrated information, the total value of the estimated reach numbers of a plurality of stores (total estimated reach number 261,356 people / month) and the advertisement posting fee. When the total value of (budget 198,600 yen / month), the average value of the male-female ratio of target customers in multiple stores (66% for men and 34% for women), and the age groups of all target customers in multiple stores are combined. ("Target customer age group" shown in FIGS. 2 to 4) and the ratio of each attribute category information of target customers of a plurality of stores (target customer attribute categories shown in FIGS. 2 to 4). It is calculated and these numerical information is displayed in the integrated information display screen AR.

In addition, the integrated information output unit 24 displays the map of the area set and input by the advertiser and the search word in the integrated information display screen AR together with the integrated information described above.

By presenting the integrated information to the advertiser in this way, the advertiser does not need to check the information one by one, and can efficiently search a plurality of stores. Specifically, for example, the total value of advertising fees of multiple stores, the total value of expected reach, the statistical value of the age group of the target customer, the gender ratio of the target customer, and the statistical value of the attribute category of the target customer are immediately obtained. Since it can be grasped, it is possible to immediately determine the purchase of space in a plurality of stores.

In the lower left corner of FIG. 3, the characters "confirm the details of the advertising space" are displayed. When this character is selected by the advertiser, the store extraction unit 23 displays the store information extracted based on a plurality of search conditions individually as shown on the left side of FIG. 4 (store 1, Store 2, store 3, etc.). As shown in FIG. 4, the information of each store displayed individually includes the store image, the advertisement image, the male-female ratio of the target customer, the age group ratio of the target customer, the attribute category information of the target customer, the estimated reach number, and the like. However, in FIG. 4, it is shown in a simplified manner. Further, although the information of only three stores is shown in FIG. 4, the information of other stores can also be browsed by scrolling the screen.

A check box is displayed at the upper left of each display column of the information of each store shown in FIG. Each check box is initially checked, but when the check box is unchecked by the advertiser, the information of the unchecked store is excluded from the target of the above-mentioned integrated information.

Specifically, for example, when the advertiser wants to reduce the amount of the budget displayed in the integrated information display screen AR, one of the information display columns of a plurality of stores shown in FIG. The check box in the display column of is unchecked. As a result, the store information in the display column that has been unchecked is excluded from the target of the integrated information. That is, the advertising fee for the store information is reduced from the budget amount displayed in the integrated information display screen AR. The estimated number of reach other than the budget, the male-female ratio of the target customer, and the ratio of the attribute target information of the target customer are also updated according to the cancellation of the check.

Then, when the advertiser is satisfied with the contents of the integrated information such as the budget amount and the total estimated reach number displayed in the integrated information display screen AR, "Add to cart" shown in FIGS. 2 to 4 is performed. The button is selected and the store advertising space included in the integrated information is purchased. When the "temporary save" button shown in FIGS. 2 to 4 is selected, the search result of the current store information is temporarily saved. The temporarily saved search results are recalled and configured for editing.

Then, when the advertising space is purchased by the advertiser as described above, the advertising space manager who manages the advertising space search device 20 stores the information of the advertiser who purchased the space in the advertiser information storage unit 25. Read from, and proceed with the procedure for printing the advertiser's advertisement and delivering it to the space provider. The advertiser information storage unit 25 stores in advance a plurality of advertisers that have passed the examination of the advertisement space manager and their advertisement information.

In the present embodiment, the advertising space manager proceeds with the procedures for printing and delivering the advertisement, but the present invention is not limited to this, and for example, when the space is purchased by the advertiser, the advertisement is sent to the space provider. An advertisement data transmission unit that automatically transmits data may be provided. Alternatively, when a space is purchased by an advertiser, a print order request is automatically sent to the terminal device of the printing company and delivered to the terminal device of the delivery company so that the printed matter of the advertisement is delivered to the space provider. An advertisement ordering unit that automatically sends a request may be provided.

Then, the space provider receives the advertisement of the advertiser by any of the above-mentioned methods and starts posting the advertisement.

Returning to FIG. 1, the report reception unit 26 receives a report related to the performance of the advertisement created by the space provider. Specifically, when the space provider places an advertisement in a predetermined space, the space provider creates a report on the performance and transmits the report from the space provider terminal device 30 to the advertisement space search device 20. For example, the space provider takes a picture of an advertisement placed in a predetermined space with a camera, and includes the taken image in a report and sends it. The content of the report is not limited to the captured image, for example, if the advertisement is a leaflet or sticker, the number of distribution may be included, and in the case of a poster, the number of visitors during the posting period etc. should be included. You may.

When the report is received by the report reception unit 26, the store evaluation unit 27 assigns an evaluation value to the store of the space provider who created the report. As the evaluation value, for example, the number of times the report is submitted may be used as the evaluation value. In addition, the evaluation value may be added or weighted according to the area of the store, the type of advertising space, the number of places where the space is installed, and the like.

Then, when the store extraction unit 23 displays the information of a plurality of stores side by side in the vertical direction as shown in FIG. 4, the store with a high evaluation value may be extracted and displayed at the top of the search. As a result, the information of each store is displayed from top to bottom in descending order of the evaluation value, and it is possible to facilitate the purchase of the space of the store at the top of the search.

The point giving unit 28 gives points to the store where the advertisement is posted. The point giving unit 28 gives points to the store according to the above-mentioned evaluation value, for example.

The points given by the point giving unit 28 are transmitted to the space provider terminal device 30 and can be used for various purposes. Specifically, it can be used as electronic money, for example, by converting points into money. It is also possible to convert points into miles for each airline. It is also possible to convert points into points on other point cards.

The report output unit 29 outputs the report received by the report reception unit 26 to the advertiser terminal device 10. The advertiser terminal device 10 receives the report output from the report output unit 29 and presents it to the advertiser by displaying it on the display unit. Advertisers can use the reports presented to analyze advertising effectiveness.

The advertiser terminal device 10 is a terminal device used by the advertiser. When the advertiser is searching for a space for posting an advertisement, the advertiser connects to the advertisement space search device 20 using the advertiser terminal device 10 and sets and inputs search conditions. The advertiser terminal device 10 searches for a store that satisfies a plurality of search conditions of the advertiser from the stores stored in advance in the store information storage unit 21 of the advertisement space search device 20.

The advertiser terminal device 10 includes a display unit and an input unit, and may be a desktop computer, a laptop computer, or a mobile terminal such as a tablet terminal or a smartphone.

Then, a dedicated application is installed in the advertiser terminal device 10. The dedicated application, for example, accepts the input of the user (advertiser) ID and password of the advertiser terminal device 10 and displays a login screen for accepting login to the advertisement space search device 20 on the display unit.

Then, the advertiser sets and inputs his / her own user information and advertisement information on the dedicated application. User information includes the advertiser's name (company name), contact information such as an email address and telephone number, and the advertiser's industry. The information of the advertisement is an image of the advertisement to be posted.

The user information and the advertisement information set and input by the advertiser on the dedicated application are stored in the advertiser information storage unit 25 of the advertisement space search device 20.

Further, the dedicated application of the advertiser terminal device 10 displays the search condition reception screen SR and the integrated information display screen AR shown in FIGS. 2 to 4 on the display unit, and receives a plurality of search condition setting inputs. The plurality of search conditions set and input in the dedicated application are accepted by the search condition reception unit 22 of the advertisement space search device 20.

Although FIG. 1 shows only one advertiser terminal device 10, the advertising space search device 20 of the advertising space rental system 1 of the present embodiment is actually accessed from a plurality of advertiser terminal devices 10. It is possible.

Next, the space provider terminal device 30 is a terminal device used by a space provider that provides a space for posting an advertisement. The space provider registers the user in the advertisement space search device 20 by using the space provider terminal device 30.

The space provider terminal device 30 includes a display unit and an input unit, and may be a desktop computer, a laptop computer, or a mobile terminal such as a mobile phone such as a tablet terminal or a smartphone.

A dedicated application is installed in the space provider terminal device 30. The dedicated application, for example, accepts the input of the user (space provider) ID and password of the space provider terminal device 30, and causes the display unit to display a login screen for accepting login to the advertisement space search device 20.

Then, the dedicated application causes the display unit to display a setting input screen that accepts the setting input of the store information described above required for the space provider to register as a user.

The store information set and input on the dedicated application of the space provider terminal device 30 is output to the advertising space search device 20 and stored in the store information storage unit 21.

Further, the dedicated application of the space provider terminal device 30 accepts the input of the report created by the space provider described above. The report received by the dedicated application is output to the advertisement space search device 20, and is received by the report receiving unit 26.

Next, the flow of the advertisement space search method using the advertisement space rental system 1 of the present embodiment will be described with reference to the flowcharts shown in FIGS. 5 and 6.

First, the space provider of the advertisement starts a dedicated application on the space provider terminal device 30 and logs in (S10). Then, the space provider sets and inputs the above-mentioned store information on the setting input screen displayed on the space provider terminal device 30 by the dedicated application (S12). The store information set and input by the space provider is output from the space provider terminal device 30 to the advertising space search device 20 and accepted (S14).

The advertising space administrator confirms the content of the store information received by the advertising space search device 20 and examines whether or not to register as a user (S16). Then, when the store information satisfies the predetermined condition as a result of the examination, the advertisement space manager stores the store information in the store information storage unit 21 of the advertisement space search device 20 and registers the user. (S18). Then, in the same manner as described above, the information of the plurality of stores is stored in the store information storage unit 21.

On the other hand, the advertiser starts the dedicated application on the advertiser terminal device 10 and logs in (S20). Then, the advertiser sets and inputs the user information and the advertisement information of the advertiser on the setting input screen displayed by the dedicated application (S22). The user information and the advertisement information set and input by the advertiser are output from the advertiser terminal device 10 to the advertisement space search device 20 and accepted (S24).

The advertising space administrator confirms and examines the advertiser's user information and the content of the advertising information received by the advertising space search device 20 (S26). Then, as a result of the examination, the advertising space manager registers the user when the advertiser's user information and the advertising information satisfy the predetermined conditions (S28).

Then, the user information and the advertisement information of the advertiser are stored in the advertiser information storage unit 25 of the advertisement space search device 20 (S30).

Subsequently, when the advertiser wants to search for the space on which the advertisement is placed, he / she connects to the advertisement space search device 20 from the dedicated application of the advertiser terminal device 10 and applies for the search of the advertisement space (S32).

When the advertisement space search device 20 receives the advertisement space search application from the advertiser terminal device 10, the search condition reception unit 22 displays the search condition reception screen SR shown in FIGS. 2 and 3 on the advertiser terminal device. It is displayed on the display unit of 10 (S34). At this time, the display unit of the advertiser terminal device 10 is not displayed on the integrated information display screen AR, but the search condition reception screen SR is expanded and displayed on one screen.

Next, the advertiser sets and inputs a plurality of search conditions in each field in the search condition reception screen SR (S36). The plurality of search conditions set and input in the search condition reception screen SR are received by the search condition reception unit 22 (S38) and output to the store extraction unit 23.

The store extraction unit 23 refers to the information of the plurality of stores stored in the store information storage unit 21 based on the plurality of input search conditions, and extracts the information of the stores satisfying the plurality of search conditions (S40). .. Then, the store information extracted by the store extraction unit 23 is output to the integrated information output unit 24.

The integrated information output unit 24 generates the above-mentioned integrated information based on the input store information and outputs it to the advertiser terminal device 10 (S42). Then, the integrated information output unit 24 causes the display unit of the advertiser terminal device 10 to display the above-mentioned integrated information display screen AR (S44).

Then, when the advertiser is satisfied with the contents of the integrated information such as the budget amount and the total estimated reach number displayed in the integrated information display screen AR, "Add to cart" shown in FIGS. 2 to 4. Button is selected, and the advertising space of the store included in the integrated information is purchased (S46).

When the advertising space is purchased by the advertiser, the advertising space search device 20 reads the advertiser's information from the advertiser information storage unit 25 and transmits it to the space provider terminal device 30 (S48).

The advertiser information transmitted from the advertisement space search device 20 is received by the space provider terminal device 30 and displayed on the display unit of the space provider terminal device 30. The space provider examines the user information of the advertiser and the content of the advertisement image (S50). Then, when the space provider's examination is passed, that fact is transmitted from the space provider terminal device 30 to the advertising space search device 20.

When the advertising space is purchased by the advertiser and the advertiser passes the examination by the space provider, the advertising space manager reads the information of the advertiser who purchased the space from the advertiser information storage unit 25. , Proceed with the procedure of printing the advertisement of the advertiser and delivering it to the space provider (S52).

Then, the space provider receives the advertisement of the advertiser and starts posting the advertisement (S54).

Then, when the space provider places the advertisement in the predetermined space, the space provider creates a report on the performance and transmits the report from the space provider terminal device 30 to the advertisement space search device 20 (S56).

The report sent by the space provider is received by the report reception unit 26 (S58), and the store of the space provider who sent the report is given an evaluation value by the store evaluation unit 27 (S60). ..

Then, the point giving unit 28 gives points according to the above-mentioned evaluation value to the store (S62). The space provider receives the points on the dedicated application of the space provider terminal device 30 (S64), and transfers the points to electronic money or the like at an arbitrary timing as needed (S66).

Further, the report output unit 29 of the advertisement space search device 20 outputs the report received by the report reception unit 26 to the advertiser terminal device 10 (S68). The advertiser receives the report on the dedicated application of the advertiser terminal device 10 (S70), and confirms the received report.

Then, until the end of the posting period set by the advertiser as one of the search conditions, the evaluation of the store, the awarding of points, and the creation of the report are repeated. When the advertisement posting period has expired (S72), the advertisement space search device 20 notifies the advertiser terminal device 10 to that effect (S74).

In the above embodiment, posters, leaflets and stickers are mentioned as the types of advertisements, but the present invention is not limited to this. For example, by arranging digital signage in the advertisement space and delivering the advertisement through the Internet line, the advertisement is made. It may be posted. As a result, the content of the advertisement can be changed at any time.

Further, the advertisement posting fee of each store stored in the store information storage unit 21 may be automatically calculated and stored. Specifically, it accepts setting input of at least one of the number of visitors of the store where the space is set, the location of the space in the store, the type of business of the store, the business type of the store, and the type of advertisement to be posted, and these information. The advertisement space search device 20 may be further provided with an advertisement placement fee calculation unit that automatically calculates the advertisement placement fee of each store.

Further, in the above embodiment, the advertiser can search for a store by displaying the search condition reception screen SR after logging in to the advertisement space search device 20 using the advertiser terminal device 10, but this is not limited to this. Instead, the advertiser terminal device 10 may display the search condition reception screen SR in a state where the advertiser is not logged in to the advertisement space search device 20, so that the store can be searched. However, in that case, it is desirable that the search results do not allow the information of all the extracted stores to be browsed, but only the information of some of the stores that have been searched for higher. As a result, the advertiser can be prompted to register as a user.

Further, in the above embodiment, the space provider sets the attribute category information, but the advertisement space search device 20 may automatically generate the attribute category information. For example, in the advertisement space search device 20, the relationship between a predetermined keyword and the attribute category information is set in advance, and the space provider terminal device 30 accepts the setting input of the keyword, so that the attribute category information corresponding to the keyword is received. May be generated and included in the store information. Specifically, for keywords such as business hotels and golf, "many office workers" is generated as attribute category information, and for keywords such as amusement parks and conference rooms, "large number of people" is used as attribute category information. You may generate "is".

Further, machine learning is performed by inputting the relationship between the keyword and the corresponding attribute category information to generate a trained model, and the advertising space search device 20 inputs a predetermined keyword to the trained model. , Attribute category information may be generated.

1 Advertising space rental system 10 Advertiser terminal device 20 Advertising space search device 21 Store information storage unit 22 Search condition reception unit 23 Store extraction unit 24 Integrated information output unit 25 Advertiser information storage unit 26 Report reception unit 27 Store evaluation unit 28 points Granting unit 29 Report output unit 30 Space provider terminal device

Claims (11)

A store information storage unit that stores information on multiple stores that provide space for advertising,
A search condition reception unit that accepts input for setting multiple search conditions for searching the store,
A store extraction unit that extracts information on a plurality of stores from the store information storage unit based on a plurality of search conditions received by the search condition reception unit, and a store extraction unit.
An advertising space search device including an integrated information output unit that generates and outputs integrated information that integrates numerical information included in information of a plurality of stores extracted by the store extraction unit. The store information includes the expected reach for advertisements placed in the store space.
The advertising space search device according to claim 1, wherein the integrated information includes the total of the assumed reach numbers of the plurality of stores. The store information includes the advertising fee for the space of the store.
The advertising space search device according to claim 1 or 2, wherein the integrated information includes the total of the advertising posting fees of the plurality of stores. The store information includes information on the target customer of the store.
The advertising space search device according to any one of claims 1 to 3, wherein the integrated information includes information that integrates information of the target customers of the plurality of stores. The target customer information includes the attribute category information of the target customer of the store.
The advertising space search device according to claim 4, wherein the integrated information includes information that integrates the attribute category information of the target customer of the plurality of stores. The advertising space search device according to claim 5, wherein the attribute category information of the target customer is information arbitrarily set by the space provider who provides the space of the store. The search condition reception unit accepts the advertiser's budget as the search condition,
The advertisement space search according to any one of claims 1 to 6, wherein the store extraction unit extracts a plurality of stores that fit within the budget of the advertiser based on the advertisement placement fee included in the store information. apparatus. A report reception department that accepts reports related to the performance of advertisements created by the space provider that provides the space of the store, and
When a report is received by the report reception unit, it is provided with a store evaluation unit that gives an evaluation value to the store of the space provider who created the report.
The advertising space search device according to any one of claims 1 to 7, wherein the store extraction unit extracts stores having a high evaluation value at the top of the search. The advertising space search device according to any one of claims 1 to 8, further comprising a point giving unit for giving points to a store on which the advertisement is posted. Pre-store information on multiple stores that provide space for advertising
Accepts input for setting multiple search conditions for searching the store,
Based on the received plurality of search conditions, the information of the plurality of stores is extracted from the information of the stores stored in advance, and the information of the plurality of stores is extracted.
An advertising space search method that generates and outputs integrated information that integrates numerical information included in the extracted information of a plurality of stores. Steps to pre-store information about multiple stores that provide space for advertising,
A step of accepting setting input of a plurality of search conditions for searching the store, and
A step of extracting information of a plurality of stores from the information of the stores stored in advance based on the plurality of received search conditions, and
An advertising space search program that causes a computer to execute a step of generating and outputting integrated information that integrates numerical information included in the extracted information of a plurality of stores.

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