JP2021064047A - Information processing system and support information display method - Google Patents

Abstract

To provide an information processing system which can display appropriate support information depending on site creation information inputted by a user.SOLUTION: An information processing system 1000 provides a template of a Web site, based on site creation information on the creation of the Web site transmitted from a user terminal 13. The information processing system has: a support information addition unit 37 which adds support information which supports the input of content data to the template and is created based on the site creation information, to screen information of the template; and a communication unit 31 which transmits the screen information of the template to which the support information is added to the user terminal.SELECTED DRAWING: Figure 2

Description

The present invention relates to an information processing system and a support information display method.

Traditionally, marketing that attracts customers using mass media such as television, radio, magazines, and train advertisements has been known, but in recent years, digital marketing using digital channels has come to be used. Digital marketing is to utilize all digital channels such as websites, e-mails, SNS, smartphone apps, and IoT (Internet Of Things) to take appropriate promotion measures and visualize data about customers for marketing. Say.

In digital marketing using a website, a person in charge of a company or the like creates a homepage, and a tool for supporting the creation of the homepage is known (see, for example, Patent Document 1). In Patent Document 1, among the templates for creating a homepage based on the basic business information input by the user, a template suitable for the user is specified, presented to the user, and completed by the user. The technology is disclosed.

However, in the conventional technique, there is a problem that appropriate support information cannot be displayed according to the site creation information input by the user. First, the user transmits the site creation information regarding the creation of the website to the information processing system, and the information processing system creates the template screen of the website based on the site creation information. Therefore, the information processing system sends a message or the like to support the input when displaying the template screen of the website on the user terminal for the user who does not know what kind of content data should be input to the template screen. It is conceivable to display it on the template screen. However, conventionally, the message or the like for supporting the input has not been changed according to the site creation information input by the user.

In view of the above problems, an object of the present invention is to provide an information processing system capable of displaying appropriate support information according to site creation information input by a user.

In view of the above problems, the present invention is an information processing system that provides a website template based on site creation information related to website creation transmitted from a user terminal, and inputs content data to the template. Support information to be supported, the support information addition unit that adds the support information based on the site creation information to the screen information of the template, and the screen information of the template to which the support information is added are transmitted to the user terminal. It is characterized by having a communication unit and a communication unit.

It is possible to provide an information processing system that can display appropriate support information according to the site creation information input by the user.

It is a figure explaining the outline of the process which the DM system displays the message for support. It is an example of the figure explaining the outline of a DM system. This is an example of a diagram for explaining a configuration example and processing of a DM system in chronological order. This is an example of a system configuration diagram of a DM system. It is a hardware block diagram of an example of a computer system. This is an example of a functional block diagram showing the functions of the support server, the CMS server, the MA server, and the user terminal in a block shape. It is a figure which shows the screen example for inputting the purpose of what kind of digital marketing a user wants to perform provided by the consulting department of a support server. It is a figure which shows an example of the consulting result output by the consulting department. It is a figure which shows an example of the top page screen. It is a figure which shows an example of the purpose reception screen which accepts the purpose of a site. It is a figure which shows an example of the business field screen which accepts the business field of the product or service handled by a website. It is a figure which shows an example of the strength reception screen which accepts the strength of a user's product or service. It is a figure which shows an example of the product information reception screen which accepts the input of the information about a product or service. It is a figure which shows an example of the site composition reception screen which accepts the structure of the Web site which a user intends to make. It is a figure which shows an example of the site configuration example of a website. It is a figure which shows an example of the design reception screen which accepts the design of a website. It is a figure which shows an example of the registration content confirmation screen. It is a figure which shows an example of the completion screen which shows that a series of wizard screens has been completed. It is a figure which shows an example of a parameter conversion DB. It is a figure which shows an example of the information stored in the support information DB. It is a figure which shows an example of HP template screen. This is an example of a diagram for explaining each column of the HP template screen displayed according to the site creation information. It is a figure which shows an example of the inquiry form of a different type. It is an example of the figure explaining the example of embedding the destination e-mail address and MA identification information in the HP template. It is a figure which shows an example of the MA tag described in a script language. It is a figure which shows an example of the browsing information transmitted by executing the MA tag. It is a figure which shows an example of the MA information screen which a user terminal communicates with a support server and displays on a display. This is an example of a flowchart for explaining the processing performed by the support server. This is an example of a functional block diagram showing the functions of the support server, the CMS server, the MA server, and the user terminal in a block shape. It is a figure which shows an example of the information stored in the HP information DB. This is an example of a sequence diagram showing the operation procedure of the support server. It is a figure which shows a part of the screen information of the HP template schematically. It is a figure which shows an example of the content list screen. It is a figure which shows an example of the content data input screen.

Hereinafter, as an example of the embodiment for carrying out the present invention, the information display system and the support information display method performed by the information processing system will be described with reference to the drawings.

<Outline of this embodiment>
The DM system of this embodiment provides an HP (homepage) template suitable for the user based on the site creation information input by the user, and also provides support information such as a message for supporting the input of content data to the site. Display based on the created information.

FIG. 1 is a diagram illustrating an outline of a process in which the DM system of this embodiment displays a message for support.

(1) As shown in FIG. 1 (a), the user inputs site creation information from the strength reception screen 630 or the like of the wizard screen. The content to be posted on the homepage is determined by the site creation information. The details of the site creation information will be described later, but the purpose is for the user to create a website, for example, the characteristics of the user's product or service. For example, in FIG. 1A, "abundance of functions", "specialized know-how", and "wide product lineup" are selected. As a result, the DM system creates the HP template screen.

(2) FIG. 1B shows a content list screen 700. The content list screen 700 displays a list of contents displayed on the home page, and the user clicks each content and inputs the content data.

(3) When the user selects, for example, "feature" content, the HP template screen 710 for inputting the content data as shown in FIG. 1 (c) is displayed. The DM system displays content data input fields related to "abundance of functions", "specialized know-how", and "wideness of product lineup" according to the items selected by the user on the strength reception screen 630. Then, a message or the like for supporting the input of the content data is displayed in this input field.

For example, for content data (sentences) characterized by "abundance of functions", support information 715 saying "an explanation example of abundance of functions is included" is displayed. For content data (images) with the feature of "richness of functions", support information 715 saying "sample images of rich functions are included" is displayed. The same applies to "specialized know-how" and "wide product lineup".

In this way, the DM system of this embodiment displays support information (messages, etc.) for supporting the input of content data based on the site creation information input by the user, so that the user follows the message and displays the content in the HP template. You can enter data.

<Outline of this embodiment>
FIG. 2 is an example of a diagram illustrating an outline of the DM system 100 of the present embodiment. As shown in FIG. 2, the DM system 100 has a support server 50 for the user 9 to utilize the CMS tool and the MA tool without being aware of them. The server that provides the CMS tool is referred to as the CMS server 20, and the server that provides the MA tool is referred to as the MA server 40. Further, the user 9 is a user 9 of the DM system 100 and also a user 9 of the support server 50. Further, indirectly, the user 9 of the CMS server 20 and the MA server 40.
(1) First, the user 9 inputs to the support server 50 the purpose of what kind of measures he / she wants to take in digital marketing. The entered information becomes the site creation information.
(2) The support server 50 performs automatic consulting for the purpose, and causes the CMS server 20 to create an HP template according to the result of the automatic consulting.
(3) The HP template describes the process for linking the CMS tool and the MA tool, and the MA tool links with the CMS tool to acquire MA information such as the browsing status of the HP and the contents of inquiries from the CMS tool. To do.
(4) The support server 50 appropriately communicates with the MA tool to acquire MA information.
(5) When the user 9 accesses the support server 50, the MA information can be viewed.

In this way, by having the automatic consulting function used via the support server 50 having the purpose-based interface of the user 9, the HP template can be created according to the purpose and the CMS tool and the MA tool can be linked. It will be possible. The user 9 can achieve the measures desired by digital marketing without individually selecting the CMS tool or the MA tool or selecting the function. The user 9 basically only needs to access the support server 50, and can reduce the trouble of operating each tool used in digital marketing in combination. For example, it is not necessary to realize the contents received from the consultant by using the CMS tool or the MA tool.

<Terminology>
Lead generation refers to the manifestation of potential customers. For example, it refers to activities to acquire prospective customers. It refers to the acquisition of personal information of individuals and companies that are interested in their products or services, not the general public. In a broad sense, it includes activities that do not use HP (or website), but in this embodiment, it mainly refers to activities that utilize HP.

Lead nurturing refers to turning an actualized customer into a prospective customer. For example, it refers to activities to train and educate prospective customers into contracted or ordered customers. As an example, it refers to activities that connect prospective customers gathered through lead generation, etc. with e-mail newsletters, etc., and connect them to actual sales opportunities and business negotiations.

The site creation information is information about the purpose of digital marketing, and is the intention of what kind of measures the user wants to take in digital marketing. It does not necessarily have to be clearly stated, and includes measures that are unknowingly taken.

HP refers to the screen presented by the WWW (World Wide Web) system used on the Internet. Not only the first page displayed by the terminal device but all pages that can be displayed by the terminal device may be included. It is also referred to as a website or a web page, and is not strictly distinguished even in this embodiment.

The support information is information explaining the content data to be input to the content included in the HP template. The support information is mainly a message (text), but any image, figure, icon, or the like that can be displayed is sufficient. In addition to displaying the message itself, an indirect button for displaying the message, such as a help button, may be displayed. In addition, a voice message may be output.

The content data is data that is input to the HP template and displayed on the website. Any data that can be displayed on the homepage, such as letters, numbers, alphabets, symbols, figures, images, photographs, and videos, will do.

<Outline of overall operation>
The outline of the DM system 100 will be described with reference to FIG. FIG. 3 is an example of a diagram for explaining a configuration example and processing of the DM system 100 in chronological order. As shown in the figure, the DM system 100 has a user terminal 13, a support server 50, a CMS server 20, and an MA server 40. Since the user 9 can use the CMS tool provided by the CMS server 20 and the MA tool provided by the MA server 40 via the support server 50, the support server 50 provides the user 9 with a so-called one-stop service of the CMS server 20 and the MA server 40. I will provide a.

In FIGS. 3A to 3D, a procedure in which the user 9 accesses the support server 50 with the user terminal 13 and links the CMS server 20 and the MA server 40 will be described.

A. The user 9 inputs to the user terminal 13 the purpose (hereinafter referred to as site creation information) of what kind of measures he / she wants to take in digital marketing.

B. The support server 50 has prepared in advance the knowledge to convert the site creation information into the content suitable for achieving the purpose of the user 9 based on the site creation information, and creates the HP template creation parameter from the site creation information. .. The HP template creation parameter is information about the content that the HP contains, which is effective for achieving the purpose.

C. The support server 50 transmits the parameters for creating the HP template to the CMS server 20. When the support server 50 transmits the HP template creation parameter to the CMS server 20, the destination email address (destination such as inquiry contents) and MA identification information (information for identifying the MA server 40 linked with the CMS server 20). ), And the user ID (to identify the MA information of the user 9 later) are transmitted.

D. The CMS server 20 creates an HP template based on the parameters for creating an HP template. As described above, the HP template creation parameter indicates the content that the HP should have, and the CMS server 20 creates an HP template suitable for this content. For example, if the introduction record is content, an HP template for entering a customer's photo, a customer's comment, an introduced product, and the like is created.

Further, the CMS server 20 embeds the MA tag and the destination of the inquiry form in the HP template. The destination of the MA tag and inquiry form is described in, for example, HTML tag or JavaScript (registered trademark), and the browsing information obtained by the viewer browsing the HP, the inquiry content, etc. are sent to the MA server 40. Allows you to send.

E. Since the HP template is only a template and the actual content is not posted, the user 9 completes the HP according to the HP template. A message or the like that supports the input of content data is displayed on the HP template.

F. When the HP is completed and opened to the public, the viewer browses the HP. Viewers who want more detailed information enter the inquiry content such as company name and email address from the inquiry form. When the viewer does not actually enter the company name or the like, the domain may be specified from the IP address of the viewer and the company name or the like may be specified from the domain.

G. The CMS server 20 transmits such MA information (browsing information and inquiry contents) to the MA server 40. The MA server 40 is designated by the MA identification information set in the above "C.". In addition, the user ID is transmitted together with the MA information. This is to deliver the MA information acquired from the HP created by the user 9 to the user 9. Similarly, MA information may be transmitted to the destination e-mail address set in "C.".

H. The support server 50 acquires the MA information associated with the user ID from the MA server 40. The acquisition method may be the PULL method or the PUSH method.

I. The user 9 can access the support server 50 and browse the MA information. In this way, since the user 9 communicates only with the support server 50, even the user 9 who is not very familiar with IT technology can perform digital marketing using the CMS tool and the MA tool.

<System configuration example>
FIG. 4 is an example of a system configuration diagram of the DM system 100. The DM system 100 has a support server 50, a CMS server 20, an MA server 40, a user terminal 13, and a viewer terminal 14 that can communicate via the network N. Communication is not required to be communicative at all times, and it is sufficient if communication is possible when necessary.

The network N is assumed to be a general network such as the Internet. It may include a LAN in a company or a home, or may include a wide area Ethernet (registered trademark) or a WAN composed of a plurality of LANs. The network may be partially or wholly wireless. The wireless network may include a mobile phone network such as 3G, 4G, and 5G in addition to wireless LAN and WiMAX.

The support server 50, the CMS server 20, and the MA server 40 are so-called server devices, and have the function of an information processing device. A server is a computer that provides files, data, etc. to other computers connected via a network. It may be called a Web server, HTTP server, WWW server, or the like. However, the support server 50, the CMS server 20, and the MA server 40 do not have to be dedicated server devices, and may be general-purpose information processing devices.

As described above, the support server 50 is a server that provides the user 9 with a so-called one-stop service of the CMS server 20 and the MA server 40. A Web application for creating a Web site is provided in cooperation with the CMS server 20 and the MA server 40. The support server 50 mainly accepts input of site creation information from the user, and generates HP template creation parameters so that the CMS server 20 can create a homepage template according to the site creation information.

Although the support server 50 and the CMS server 20 are separate bodies in FIG. 4, they may be integrated. In this embodiment, the case where the support server 50 and the CMS server 20 are integrated will be mainly described. When the support server 50 and the CMS server 20 are not distinguished, they are collectively referred to as an information processing system 1000.

The CMS server 20 is a server that performs or supports lead generation that reveals potential customers. For example, it acquires customer information, acquires customer interest information, creates a list of customers, and the like. Specifically, it is a server that provides an HP creation tool that creates, updates, and manages an HP (that is, a website).

The MA server 40 is a server that performs or supports lead nurturing to turn an actualized customer into a prospective customer. For example, mail delivery, printed matter shipping, opening count, observation of other echo behavior, echo aggregation, accuracy analysis, approach classification, approach judgment, accuracy confirmation, negotiation schedule setting, first visit / revisit, proposal, contract, etc. In a simple example, an MA tool for performing access analysis to HP is provided.

The CMS server 20 and the MA server 40 do not have to be separate servers, and one server may provide the CMS tool and the MA tool. In addition, there are actually a large number of CMS servers 20 and MA servers 40, and the support server 50 can cooperate with the respective CMS servers 20 and MA servers 40. As for which CMS server 20 or MA server 40 is used, a method in which the support server 50 selects from the functions and costs of the CMS server 20 or MA server 40 can be considered. If it is difficult or troublesome for the user to select the CMS server 20 or the MA server 40, a method specified by the user can be considered. The support server 50 may present an index (function, popularity, etc.) for the user to select the CMS server 20 or the MA server 40.

Further, the support server 50, the CMS server 20, or the MA server 40 may be compatible with the cloud system. A cloud system is a system that uses cloud computing, and cloud computing is a usage form in which computer resources are provided in the form of services via a computer network such as the Internet. However, an on-premises cloud system in which one or more of the support server 50, the CMS server 20, or the MA server 40 is on-premises is also known.

The user terminal 13 is a terminal device used by the user 9, and is a general-purpose information processing device having a communication function and a display function. Examples of the information processing device that can be the user terminal 13 include wearable PCs such as PCs (Personal Computers), tablet terminals, smartphones, mobile phones, and clocks. In addition, any device having the function of an information processing device such as an electronic blackboard, a video conferencing terminal, a digital signage terminal, or a car navigation system may be used. The number of user terminals 13 may be one or more.

The viewer terminal 14 is a terminal device used by an HP viewer, and is a general-purpose information processing device having a communication function and a display function. An example of the viewer terminal 14 may be the same as the user terminal 13. It is assumed that there are a plurality of viewer terminals 14.

The browser software operates on the user terminal 13 and the viewer terminal 14. The support server 50 transmits screen information to the user terminal 13. Further, since the CMS server 20 publishes the HP on the HP public server described later, the HP public server transmits the screen information of the HP to the viewer terminal 14. In FIG. 4, the CMS server 20 and the HP public server are regarded as one. The screen information is described in HTML, a script language (JavaScript: registered trademark), CSS (Cascade Style Sheet), and the like. The screen information may be referred to as a web page or a web application. A Web application refers to software or a mechanism thereof that operates by coordinating a program in a script language (for example, JavaScript (registered trademark)) that operates on browser software and a program on the Web server side, and is used on the browser. Note that the user terminal 13 and the viewer terminal 14 may operate application software having equivalent functions instead of browser software.

<Hardware configuration example>
Subsequently, the hardware configurations of the support server 50, the CMS server 20, the MA server 40, the user terminal 13, and the viewer terminal 14 in the DM system 100 of the present embodiment will be described.

<< Hardware configuration example of support server, CMS server, MA server, user terminal, and viewer terminal >>
The support server 50, the CMS server 20, the MA server 40, the user terminal 13, and the viewer terminal 14 are realized by, for example, a computer system having a hardware configuration shown in FIG. FIG. 5 is a hardware configuration diagram of an example of the computer system 300 according to the present embodiment.

As shown in FIG. 5, the computer system 300 includes a CPU 201, a ROM 202, a RAM 203, an HD 204, an HDD (Hard Disk Drive) controller 205, a display 206, an external device connection I / F (Interface) 208, and a network I / F 209. , Bus line 210, keyboard 211, pointing device 212, DVD-RW (Digital Versatile Disk Rewritable) drive 214, and media I / F 216.

Of these, the CPU 201 controls the operation of the entire computer system 300. The ROM 202 stores a program used to drive the CPU 201 such as an IPL. The RAM 203 is used as a work area of the CPU 201. The HD204 stores various data such as programs. The HDD controller 205 controls reading or writing of various data to the HD 204 according to the control of the CPU 201. The display 206 displays various information such as cursors, menus, windows, characters, or images. The external device connection I / F 208 is an interface for connecting various external devices. The external device in this case is, for example, a USB (Universal Serial Bus) memory, a printer, or the like. The network I / F 209 is an interface for performing data communication using a communication network. The bus line 210 is an address bus, a data bus, or the like for electrically connecting each component such as the CPU 201 shown in FIG.

Further, the keyboard 211 is a kind of input means including a plurality of keys for inputting characters, numerical values, various instructions and the like. The pointing device 212 is a kind of input means for selecting and executing various instructions, selecting a processing target, moving a cursor, and the like. The DVD-RW drive 214 controls reading or writing of various data to the DVD-RW 213 as an example of the removable recording medium. In addition, it is not limited to DVD-RW, and may be DVD-R or the like. The media I / F 216 controls reading or writing (storage) of data to a recording medium 215 such as a flash memory.

<About functions>
Next, the functions of the support server 50, the CMS server 20, the MA server 40, and the user terminal 13 will be described with reference to FIG. FIG. 6 is an example of a functional block diagram showing the functions of the support server 50, the CMS server 20, the MA server 40, and the user terminal 13 in a block shape. The viewer terminal 14 has the same function as the user terminal 13.

<< User terminal >>
The user terminal 13 has a first communication unit 21, an operation reception unit 22, and a display control unit 23. Each of these functional units included in the user terminal 13 is a function realized by operating any of the components shown in FIG. 5 by an instruction from the CPU 201 according to a program developed from the HD 204 to the RAM 203. It is a means. This program is distributed from a server for program distribution or stored in a storage medium.

The first communication unit 21 transmits and receives various information to and from the support server 50. In the present embodiment, the site creation information is transmitted to the support server 50, and MA information is received from the support server 50. However, it is not limited to these. The first communication unit 21 transmits a request for acquiring screen information from the support server 50, receives this screen information, and transmits the information input to the screen by the user 9 to the support server 50 to transmit and receive various information. To do. Such a function may be provided by the browser software.

The display control unit 23 analyzes the screen information received by the first communication unit 21 and displays it on the display 206. That is, the HP (Web page) is displayed. Depending on the HP, information can be input from an input field for the user 9 to input text data, a radio button for selecting an item, a check box, or an input field displayed on a general HP.

The operation reception unit 22 receives various operations on the user terminal 13. For example, it accepts various inputs to the HP, information reception instructions, and transmission instructions.

<< Support server (including CMS server) >>
In FIG. 6, it is assumed that the support server 50 includes the function of the CMS server. The support server 50 includes a second communication unit 31, a consulting unit 33, an MA information providing unit 34, a fourth communication unit 35, a support information addition unit 37, an HP creation reception unit 36, an HP template creation unit 42, and a tag form. It has an embedded portion 43. Each of these functional units included in the user terminal 13 is a function realized by operating any of the components shown in FIG. 5 by an instruction from the CPU 201 according to a program developed from the HD 204 to the RAM 203. It is a means. This program is distributed from a server for program distribution or stored in a storage medium.

Further, the support server 50 includes a parameter conversion DB 47, a user information DB 46, an HP storage unit 44, a support information DB 45 (an example of a support information storage unit), and a user selection information DB 48 constructed in HD204 or the like shown in FIG. have. The parameter conversion DB 47, the user information DB 46, the HP storage unit 44, the support information DB 45, and the user selection information DB 48 may be possessed by the support server 50 or may exist on the network N. The user information DB 46 will be described. Others will be described as appropriate as necessary.

表１はユーザ情報ＤＢ４６に記憶されているユーザ情報を模式的に示す。ユーザ情報ＤＢ４６にはユーザ９に関する情報が記憶されている。例えば、会社名、ユーザＩＤ、パスワード、問い合わせフォームの送信先メールアドレス、ＨＰ公開済みフラグ、ＭＡ情報最新更新日時、及び、ＭＡ識別情報等の項目を有している。会社名とはＤＭシステム１００のユーザ９である企業の名称である。ユーザＩＤはユーザ９を識別又は特定するための識別情報である。ＩＤはIdentificationの略であり識別子や識別情報という意味である。ＩＤは複数の対象から、ある特定の対象を一意的に区別するために用いられる名称、符号、文字列、数値又はこれらのうち１つ以上の組み合わせをいう。ユーザＩＤとして、例えばメールアドレスを使用してもよい。

Table 1 schematically shows the user information stored in the user information DB 46. Information about the user 9 is stored in the user information DB 46. For example, it has items such as a company name, a user ID, a password, a destination e-mail address of an inquiry form, an HP published flag, the latest update date and time of MA information, and MA identification information. The company name is the name of the company that is the user 9 of the DM system 100. The user ID is identification information for identifying or identifying the user 9. ID is an abbreviation for Identification and means an identifier or identification information. An ID refers to a name, a code, a character string, a numerical value, or a combination of one or more of these, which is used to uniquely distinguish a specific object from a plurality of objects. For example, an e-mail address may be used as the user ID.

The destination e-mail address of the inquiry form is the e-mail address to which the inquiry content entered by the viewer in the form embedded in the HP is sent. Therefore, the destination e-mail address of the inquiry form is also embedded in the HP, and the inquiry content entered in the inquiry form by the viewer is sent to the destination e-mail address of the form. A plurality of e-mail addresses can be set as the destination e-mail address of the inquiry form. Whether or not the HP has been published is set in the HP published flag. Since the MA information cannot be acquired unless it has been published, the HP published flag is transmitted from the CMS server 20 to the MA server 40 when the MA information is acquired. The latest update date and time of MA information is the date and time when the MA information was last updated. It is used to acquire the difference of MA information.

The MA identification information corresponds to the identification information of the MA server, and is the MA server used by this user. As shown in Table 1, the relationship between the user and the MA server 40 may be fixed, but the support server 50 can be switched at regular intervals. The MA identification information is embedded in the HP in order to transmit the inquiry content to the MA server 40 and to transmit the browsing information by the MA tag to the MA server 40.

Subsequently, each function of the support server 50 will be described. The second communication unit 31 communicates with the user terminal 13 and transmits / receives various information. That is, various screen information and MA information are transmitted to the user terminal 13, and site creation information is received from the user terminal 13.

The consulting unit 33 creates a parameter for creating an HP template by referring to the parameter conversion DB 47 based on the site creation information. The HP template creation parameter is, for example, information on what kind of content is included in the HP. Details will be described with reference to FIGS. 7 to 18.

The HP template creation unit 42 creates an HP template using the parameters for creating an HP template. Since it is an HP template, an HP template in which, for example, dummy content is arranged instead of the actual content is created.

The tag / form embedding unit 43 embeds the MA tag, the destination e-mail address of the inquiry form, and the MA identification information in the HP template. Embedding means describing an HTML tag or scripting language. The inquiry content is sent to one of the destination email address and MA identification information shown in Table 1 (for example, Mathsytem.com/aaa). Therefore, one of the destination e-mail address and MA identification information is embedded in the inquiry form.

The MA tag is a tag for the HP public server 60 to transmit browsing information such as the number of views (number of PVs) generated by the viewer browsing the HP to the MA server. Browsing information is transmitted to at least one MA identification information (eg, https://masystem.com/aaa). In this embodiment, it is assumed that each MA tag includes MA identification information.

Further, the tag / form embedding unit 43 embeds one or more user IDs in the HP template so that the user terminal 13 can display MA information (inquiry content and browsing information). For example, the user ID is embedded in each of the inquiry form and the MA tag.

Therefore, the inquiry content is sent directly to the user by the destination e-mail address, and further sent to the MA server. Browsing information is sent only to the MA server.

The HP template in which the tag and the form are embedded is stored in the HP storage unit 44. The HP template is saved in a predetermined URL for each user 9. This URL is the URL for creating the HP.

The user 9 acquires the HP template saved in the HP storage unit 44 from the URL for creating the HP and completes the HP. The HP creation reception unit 36 generates screen information for the user terminal 13 to display the content list screen 700 or the HP template screen 710. It also accepts user content data input.

The support information addition unit 37 refers to the support information DB 45 and adds the support information to the contents of the HP template acquired by the user. The completed HP is transmitted to the HP public server 60, and is made public to general viewers on the HP public server 60.

The fourth communication unit 35 communicates with the MA server 40 and transmits / receives various information. In this embodiment, MA information is received from the MA server 40. The fourth communication unit 35 can receive MA information by PUSH communication from the MA server 40. In this case, the MA server 40 knows the API of the support server 50 and transmits MA information to this API. Further, the fourth communication unit 35 may perform PULL communication for requesting MA information from the MA server 40 and receiving MA information as a response to the request. In this case, the support server 50 grasps the API of the MA server 40 and requests MA information from this API. The fourth communication unit 35 specifies the latest update date and time of the MA information, and acquires the MA information acquired later by the MA server 40. Further, since the MA information is associated with the user ID in the MA server 40, the fourth communication unit 35 can acquire the MA information for each user.

In response to a request from the user terminal 13, the MA information providing unit 34 provides the MA information associated with the user ID to the user terminal 13 via the second communication unit 31.

<< MA server >>
The MA server 40 has a sixth communication unit 51, an MA information reception unit 52, and an MA information management unit 53. Each of these functional units included in the MA server 40 has a function realized by operating any of the components shown in FIG. 5 by an instruction from the CPU 201 according to a program developed from the HD 204 to the RAM 203. It is a means. This program is distributed from a server for program distribution or stored in a storage medium.

The sixth communication unit 51 communicates with the support server 50 and the HP public server 60 to send and receive various information. First, the sixth communication unit 51 receives MA information from the HP public server 60. Then, in this embodiment, MA information is transmitted to the support server 50 via the API of the support server 50 or the MA server 40.

The MA information receiving unit 52 receives the browsing information transmitted by the MA tag from the HP public server 60 when the viewer browses the HP published on the HP public server 60 via the sixth communication unit 51. Similarly, for example, the inquiry content entered in the HP form by the viewer is accepted from the HP public server 60. That is, it accepts MA information (browsing information and inquiry contents).

The MA information management unit 53 manages the MA information (browsing information, inquiry contents) received by the MA information reception unit 52 in association with the user ID. As a result, MA information for each user 9 can be transmitted to the support server 50 via the sixth communication unit 51.

<About the automatic consulting function>
In the DM system 100 of the present embodiment, the support server 50 performs consulting that has been conventionally performed by an experienced consultant of a consulting company. The user 9 does not need to consult with the consultant, and also does not need to reflect the consultant's consulting result (advice) on the HP.

In the present embodiment, the user 9 inputs the site creation information to the support server 50. One of the features of the support server 50 is that it has an interface that accepts the purpose-based input of the user 9. In the following, one embodiment of automatic consulting will be described with reference to FIGS. 7 and 8, and another embodiment of automatic consulting will be described with reference to FIGS. 9 to 18.

FIG. 7 shows an example of a screen provided by the consulting unit 33 of the support server 50 for the user 9 to input the site creation information. It is assumed that FIGS. 7A to 7D transition in time series.

FIG. 7A shows a product characteristic input screen 301 in which an outline of a product or service is input. The product characteristic input screen 301 has a genre number selection field 302 and a genre input field 303. In the genre number selection field, 302 is displayed so that the number of genres of products or services handled by the company of user 9 can be selected. A specific genre of the product or service is input in the genre input field 303.

FIG. 7B shows a target screen 311 in which HP targets are input for each genre. The target screen 311 has a target industry column 312 and a target attribute column 313. In the target industry column 312, the target industry in which the purchase of goods or services is expected is displayed in a selectable manner. In the target attribute column 313, the attributes of the target customer who is expected to purchase the product or service are displayed in a selectable manner.

FIG. 7C shows a product detail screen 321 in which the details of the product or service are input. The product detail screen 321 has a product characteristic column 322 and a feature column 323. In the product characteristic column 322, the genre of the product or service is displayed in a selectable manner. The characteristics of the product are input in the feature column 323.

FIG. 7D is a cognitive process input screen 331 for inputting a process in which a product or target is recognized. On the cognitive process input screen 331, the target mind state 333 and the point 334 for advancing to the next step are input for each process 332. In the cognitive process input screen 331, the mindset from the stage where the target does not know the product or service of the user 9 at all to the purchase, and what is necessary to proceed to the next step are sequentially input.

In the screens of FIGS. 7A to 7D, the operation reception unit 22 sequentially shifts the display control unit 23 in response to the input of the user 9. The information input in FIGS. 7A to 7D is the site creation information. When the next screen information is needed, the first communication unit 21 acquires the next screen information from the support server 50. Therefore, the user 9 can input a vague purpose as a concrete sentence or a numerical value in an interactive format in which the inquiry from the support server 50 is answered. As a result, the user 9 can input the site creation information.

The consulting unit 33 outputs the consulting result from the site creation information. In general, consultants derive consulting results from information such as site creation information. The logic generated based on the knowledge obtained from the consultant is constructed in the parameter conversion DB 47 of the support server 50. Such logic may be constructed by machine learning or the like, or the developer may create a flowchart that outputs a consulting result from the site creation information.

FIG. 8 shows an example of the consulting result output by the consulting unit 33. The consulting result of this embodiment is a parameter for creating an HP template for creating an HP. FIG. 8 shows parameters for creating a matrix-shaped HP template.

First, on the vertical axis, items of recognition, interest / impression, basic plan formulation, vendor selection, comparison / examination, and purchase are lined up, and the lower items have higher priority. This item and priority are determined by automatic consulting. In addition, on the horizontal axis, items of high importance, medium importance, and low importance are arranged from the left. Higher importance means higher priority.

Then, the contents to be included in the HP template are shown in association with the items on the vertical axis and the items on the horizontal axis. For example, the content with high importance in the recognition item is "technical information", and the content with high importance in the comparison / examination item is "company information, transaction record".

The HP template creation parameter of FIG. 8 is transmitted to the CMS server 20. The support server 50 determines an HP template suitable for the content. The content is associated with one or more HP templates in advance.

Further, it is more preferable that the HP template creation parameter is displayed on the user terminal 13 before being transmitted to the CMS server 20. When the user 9 clicks on each content in FIG. 8, the operation receiving unit 22 accepts the clicked content, and the first communication unit 21 transmits the content to the support server 50. The support server 50 relays the content to the CMS server 20, and the CMS server 20 determines one or more HP templates suitable for the content and transmits the content to the support server 50. The second communication unit 31 of the support server 50 transmits the HP template to the user terminal 13. As a result, the user 9 can select an HP template suitable for the content and immediately input the content such as a photo or a sentence. Then, the HP template after inputting the content is transmitted to the CMS server 20 via the support server 50. In this case, the CMS server 20 gives priority to the HP template selected by the user 9 and does not create an HP template suitable for the content.

Subsequently, another embodiment of automatic consulting will be described with reference to FIGS. 9 to 18. 9 to 18 are a series of wizard screens for the user 9 to input the site creation information.

FIG. 9 shows an example of the top page screen 600. The top page screen 600 is a screen that the user terminal 13 first displays when the user starts inputting the site creation information. When the user presses the "start site planning" button 601 to proceed to the screen shown in FIG.

FIG. 10 is a purpose reception screen 610 for accepting the purpose of the site. The purpose reception screen 610 has a "corporate site" button 611, a "product site" button 612, and a "next" button 613. The user determines which is closer to the purpose of the website this time, and presses the "corporate site" button 611 and the "product site" button 612. When the "Next" button 613 is pressed, the screen of FIG. 11 is displayed.

FIG. 11 is an example of a business field screen 620 that accepts a business field of a product or service handled by a website. The business field screen 620 has a business field selection field 621, an industry selection field 622, a "made-to-order product" button 623, a "expected product" button 624, a "back" button 625, and a "next" button 626. doing. The business field selection column 621 accepts selection of business fields such as transportation, food, and electric power. The industry selection column 622 accepts the selection of the industry in the business field. The "made-to-order product" button 623 and the "expected product" button 624 are buttons for accepting the character of the product related to the production method of the product. Pressing the "Back" button 625 returns to the screen of FIG. 10, and pressing the "Next" button 626 advances to the screen of FIG.

FIG. 12 is an example of a strength reception screen 630 that accepts the strengths of a user's product or service. The strength reception screen 630 is a screen for accepting the strength of the user's product or service from the items of choice regarding the product power 631, the specialty 632, the proposal power 633, and the productivity power 634. The item names (options) are just examples.

The identification information described later in FIG. 20 of each item is attached to the screen information of the strength reception screen 630, and the identification information of the item selected by the user is notified to the support server 50. As a result, the site creation information input on the strength reception screen 630 is reflected in the feature content as described above. Pressing the "Back" button 635 returns to the screen of FIG. 11, and pressing the "Next" button 636 advances to the screen of FIG.

FIG. 13 is an example of a product information reception screen 640 that accepts input of information related to a product or service. The product information reception screen 640 has a check box 641 for receiving input of what kind of product or service, and a "select number of products or services" button 642. Pressing the "Back" button 643 returns to the screen of FIG. 12, and pressing the "Next" button 644 advances to the screen of FIG.

FIG. 14 is an example of the site configuration reception screen 650 that accepts the configuration of the website that the user intends to create. The site configuration reception screen 650 has a "recommended site configuration" button 651 and a "simplified version site configuration" button 652. One of the differences between the two is the number of contents. A user who wants to input less content data and launch a website at an early stage selects the "simplified site configuration" button 654. Press the "Back" button 655 to return to the screen shown in FIG. 13, press the "Confirm site configuration" buttons 653 and 654 to pop up the site configuration, and press the "Back" button 655 to return to the screen shown in FIG. Pressing the "Next" button 656 advances to the screen shown in FIG.

FIG. 15 is a site configuration example 660 of the website. Sometimes called a site map. The site configuration example 660 displays a list of contents, and the contents include, for example, product information, case studies, frequently asked questions, new information, staff introduction, company information, employment information, inquiries, privacy policy, and features. is there. These are just examples. The contents displayed in the content list are supplemented with reference to FIG. When the "close" button 661 is pressed, the screen returns to the screen shown in FIG.

FIG. 16 is an example of a design reception screen 670 that accepts a website design. The design reception screen 670 displays some design examples. It has a design designation column 671, a design column 672, a "page return" button 673, a "page forward" button 674, and an explanation column 675. The user can select the design of the website while selecting the design example in the design designation field 671 or the like. Pressing the "Back" button 676 returns to the screen of FIG. 14, and pressing the "Next" button 677 advances to the screen of FIG.

FIG. 17 is an example of the registration content confirmation screen 680. The registration content confirmation screen 680 displays the information input in FIGS. 10 to 16. When the "Back" button 681 is pressed, the screen returns to the screen shown in FIG. 16, and when the "Request website generation" button 682 is pressed, the screen proceeds to the screen shown in FIG. The "request for website generation" button 682 is a button for the user terminal 13 to send the site creation information to the support server 50. The support server 50 can create an HP template.

FIG. 18 is an example of a completion screen 690 indicating that a series of wizard screens has been completed. The user can grasp that the HP template is created after the input of the site creation information is completed. When the "top page" button 691 is pressed, the process proceeds to the top page screen 600 of FIG.

<Determining content>
Although the site map (list of contents) is shown in FIG. 15, some contents are fixed and some are determined according to the site creation information. For example, product information, frequently asked questions, new information, staff introductions, company information, employment information, inquiries, privacy policies, and features are fixed. For example, with respect to the feature content, the consulting department 33 creates the feature content according to the items set on the strength reception screen 630 of FIG. Simply, create a content column that has a one-to-one correspondence with the items set on the strength reception screen 630. In this way, the consulting unit 33 determines the feature content according to the items set on the strength reception screen 630.

The other contents may also be contents according to the site creation information set by the user.

In addition, the consulting department 33 can also determine the content that is easy to appeal to the viewer depending on the type of business and the type of website. In order to determine the content, the consulting unit 33 uses the parameter conversion DB 47 as shown in FIG. 19 to convert the site creation information of the user 9 into the points of each content category.

FIG. 19 shows an example of the parameter conversion DB 47. FIG. 19A associates the type of business with the score of each content, and FIG. 19B associates the type of website with the score of each content category. Industries 1 to n are selected in the industry selection column of FIG. 11 and correspond to other industries.

For example, when the user 9 selects "industry 1" in the business field selection column 621 of FIG. 11, the score of each content category is 200 for "introduction example", 100 for "technical introduction", and "transaction record". 50, "development secret story" is 20.

When the "corporate site" button 611 is selected on the purpose reception screen 610 of FIG. 10, the score of each content category is 50 for "introduction example", 40 for "technical introduction", 100 for "transaction record", and "development". "Secret story" is 20.

Therefore, when the user 9 selects "industry 1" in the business field selection field 621 of FIG. 11 and selects the "corporate site" button 611 on the purpose reception screen 610 of FIG. 10, the score of each content category is as follows. Will be.
"Introduction case" ... 250
"Technology introduction" ... 140
"Transaction record" ... 150
"Development secret story" ... 40
In this way, the consulting unit 33 repeats the process of converting the input purpose into points based on the parameter conversion DB 47 each time the user 9 makes a selection on the wizard screen. As a result, the score of each content can be determined according to each selection. The relationship between the score and the type of industry or website registered in the parameter conversion DB 47 may be determined by referring to the knowledge of the consultant or by machine learning.

<Support message displayed when entering content data>
Next, with reference to FIG. 20, a method of determining a support message according to the site creation information input by the user will be described. FIG. 20 is an example of the information stored in the support information DB 45. FIG. 20A shows the identification information of the item input on the wizard screen. FIG. 20B shows the support information associated with the item identification information entered on the wizard screen. Both are excerpts. Taking the strength reception screen 630 of FIG. 12 as an example, the identification information is determined according to the item selected by the user.

In FIG. 20B, for example, the support information of the text and the image is associated with the identification information of the item of the strength displayed on the strength reception screen 630 of FIG. Therefore, when the user selects an arbitrary item on the strength reception screen 630, for example, the identification information is specified, and the support information is determined for each item.

Only one of the text and the image is required. The text is support information when the content data is text, and the image is support information when the content data is an image (including photographs, illustrations, figures, etc.). The support information in FIG. 20 is a message, but images, figures, icons, help buttons, and the like may be support information.

For example, "Abundance of functions" includes support information for the sentence "Abundance of functions is included." And support for an image of "Abundance of functions is included." Information is associated.

The support information addition unit 37 sets the support information associated with the item of the strength reception screen 630 selected by the user in the description of the content of the HP template. If the HP template screen has already been created, the HP template contains dummy information in the description, so the dummy information is replaced with support information.

Although FIG. 20 shows support information regarding the content of strength, the developer or the like can prepare the same support information for the content to be input by the user.

<HP template screen>
Subsequently, the HP template screen created from the parameters for creating the HP template will be described with reference to FIG. FIG. 21 is a diagram showing an example of the HP template screen 710. The HP template screen 710 of FIG. 21 is the HP template screen 710 of the “feature” content. The HP template creation unit 42 creates an HP template that creates feature content based on the features of the HP template creation parameters. Since the HP template creation unit 42 does not reflect the item selected by the user on the strength reception screen 630, dummy information is set as the content data. The dummy information is a general sentence (text) irrelevant to the item selected on the strength reception screen 630.

The support information addition unit 37 replaces this dummy information with the support information 715. The support information addition unit 37 replaces the dummy information with the support information corresponding to the identification information of the item included in the site creation information. In the processing flow, the dummy information is replaced with the support information, but the HP template creation unit 42 does not have to set the dummy information in the content. Further, the HP template creation unit 42 may directly set the support information in the content by using the function of the support information addition unit 37. In this way, the support information 715 that prompts the input of the content data is displayed according to the item of the strength reception screen 630 selected by the user.

In FIG. 21, the HP template screen 710 of the "feature" content has a function richness column 710a, a specialized know-how column 710c, a product lineup breadth column 710e, an image column 710b showing the abundance of functions, and an image showing the specialized know-how. It has a column 710d and an image column 710f showing the breadth of the product lineup.
Function abundance column 710a: Support information for sentences corresponding to "function abundance" in FIG. 20 (b) is displayed.
Image field 710b showing abundance of functions: Support information of an image associated with "abundance of functions" in FIG. 20B is displayed.
Specialized know-how column 710c: Support information for sentences corresponding to the “specialized know-how” in FIG. 20 (b) is displayed.
Image column 710d representing the specialized know-how: Support information of the image associated with the “specialized know-how” in FIG. 20 (b) is displayed.
Product lineup size column 710e: Support information for sentences corresponding to the “product lineup size” in FIG. 20 (b) is displayed.
Image field 710f showing the size of the product lineup: Support information of the image associated with the “width of the product lineup” in FIG. 20B is displayed.

In this way, the user terminal 13 can display support information for each item of the content. When the item of the content corresponds to the item of the strength reception screen 730, the item of the HP template screen 710 becomes the item of the strength reception screen 730.

When the HP template screen 710 as shown in FIG. 21 is displayed on the user terminal 13, the user 9 can see the support information and input a sentence explaining the abundance of functions in the abundance column 710a of the functions, and abundant functions. An image showing the abundance of functions can be pasted in the image field 710b representing the information. The same applies to the specialized know-how and the breadth of the product lineup. In this way, an appropriate message can be displayed according to the user.

<< Modification example of HP template screen of "feature" content >>
In FIG. 22, support information of support information = column name + "an explanation example is entered" is displayed in each column of the HP template screen 710 of the "feature" content.

On the other hand, different support information may be displayed when the site creation information changes. In this case, the support information corresponds to the site creation information.

FIG. 22 is a diagram illustrating each column of the HP template screen 710 displayed according to the site creation information. FIG. 22A is a reprint of the strength reception screen 630 of FIG. For example, when the user selects "richness of functions" 631-1 on the strength reception screen 630, as shown in FIG. 22 (b), the "product / function" column (not the richness of functions) on the HP template screen. 701a is displayed. In this case, each selection target included in the "product power" category of FIG. 12 is associated with the "product / function" column 701a, and one of the selection targets included in the "product power" category is selected by the user. Is selected, the "Product / Function" column 701a is added to the HP template screen 710.

Then, as the support information, the support information addition unit 37 adds the support information section 37 to the "product / function" column 701a, which corresponds to the "function abundance" 631-1 selected by the user, "an explanation example of the function abundance is entered." Add to.

Further, it is assumed that the user selects a plurality of items of "richness of functions" 631-1 and "advanced functions" 631-2 on the strength reception screen 630. In this case, as shown in FIG. 22 (c), as support information, an explanation example of "richness of functions" corresponding to each of "richness of functions" and "advanced functions" selected by the user is included. The support information addition unit 37 adds the support information 715 and "an explanation example of the advanced function" 716 to the "product / function" column 701a. According to such an example, the user terminal 13 can display support information according to the site creation information.

<About the inquiry form>
Subsequently, the inquiry form corresponding to the content will be described with reference to FIG. Inquiry forms are often more important in automated consulting. In addition, the user 9 can select the inquiry form as a content category. However, the inquiry form also has an appropriate type according to the content of the inquiry. Therefore, the HP template creation unit 42 of the present embodiment sets the inquiry form corresponding to the HP template creation parameter determined by the automatic consulting in the HP template.

FIG. 23 is a diagram showing an example of different types of inquiry forms. FIG. 23 (a) is an inquiry form for product introduction, and FIG. 23 (b) is an inquiry form for employment information.

As shown in FIG. 23A, the inquiry form for product introduction has a name field 451, a company name field 452, a contact field 453, an inquiry content field 454, and a send button 455. As shown in FIG. 23B, the inquiry form for employment information has a name field 461, an application type field 462, a contact field 463, and a send button 464. In this way, the HP template creation unit 42 automatically generates an inquiry form according to the content category determined by the automatic consulting and sets it in the HP template.

Therefore, the user 9 does not need to modify or change the inquiry form according to the product introduction or the employment information, and can use the HP template in which the inquiry form of the type suitable for the content of the inquiry form is embedded.

<HP template code example>
The viewer inputs the inquiry contents in the inquiry form as shown in FIG. 23. In the case of FIG. 23A, enter the name in the name field 451, the company name in the company name field 452, the contact information in the contact field 453, and the inquiry content in the inquiry content field 454. In the case of FIG. 23B, enter the name in the name field 461, the application type field in the application type field 462, and the contact information in the contact field 463. The entered inquiry content needs to be communicated to the person in charge or department of the company to which the user 9 belongs. An example of embedding the destination e-mail address for the HP public server 60 to send the input inquiry content and the MA identification information for sending to the MA server will be described below. FIG. 24 is an example of a diagram illustrating an example of embedding a destination email address and MA identification information in the HP template.

FIG. 24A shows a code example of the HP template for the inquiry form. Note that FIG. 24A is a code example when the inquiry form of FIG. 23A is described in HTML. First, the form tag is specified in description 1. The form tag is a tag that sends the value entered in the form part such as the input tag to the destination specified by the action attribute. The destination of description 1 is "/ my-handling-form-page". The method attribute specifies the HTTP method used when sending the inquiry content. Usually post or get.

Description 2 is a code that realizes the name field 451 and stipulates that the label tag displays the "name" and that the input tag displays the text input field with the type attribute. The id attribute is identification information for data processing and is specified when the script language or CSS refers to it. The name attribute is the identification information of the name field sent together with the inquiry content, but it is used for human identification. Similarly, descriptions 3 to 5 are codes that realize the company name column 452, the contact information column 453, and the inquiry content column 454.

Description 6 specifies that the submit button 455 is displayed. The type attribute specifies submit, and the value attribute specifies the characters to be displayed.

According to the code example as shown in FIG. 24A, when the viewer inputs the inquiry content in the inquiry form and presses the send button 455, the inquiry content input in the inquiry form becomes "/ my-handling-form-". It will be sent to "page". This description is in a format called a relative URL, and the inquiry content is transmitted to the URL "/ my-handling-form-page" of the HP public server 60.

In this embodiment, since at least one of the user 9 and the MA server 40 needs the inquiry content, the <INPUT> tag as shown in FIG. 24B, for example, is used. As a result, the destination can be arbitrarily specified. The <INPUT> tag is an HTML tag.

The tag / form embedding unit 43 embeds the code as shown in FIG. 24 (b). The embedding destination is, for example, <form> to </ form>, and as an example, it may be before the </ form> tag. FIG. 24B shows an <INPUT> tag for transmitting the inquiry content to the user 9 and an <INPUT> tag for transmitting the inquiry content to the MA server 40.

Although the descriptions 7 and 8 in FIG. 24B are both input tags, they are not displayed in the inquiry form because the type attribute is hidden. The name attribute is the same as above. The value attribute indicates the destination of the inquiry content. In description 7 (an example of the second tag), a destination email address (userA@a.com, userB@a.com) addressed to the user is embedded, and in description 8 (an example of the second tag), the destination email address (userA@a.com, userB@a.com) is embedded. The MA identification information (Masysytem.com/aaa) destined for the MA server 40 is embedded. Both are destinations for inquiries.

Further, there is a description "userID =" companyA "" in the value attribute of the description 8. This is a user ID indicating the company to which the user 9 belongs. That is, when the inquiry content is transmitted, the identification information of the company to which the user 9 belongs is transmitted to the MA server 40, so that the MA server 40 can determine which company the inquiry is for. The tag / form embedding unit 43 embeds the user ID together with the MA identification information.

In the tag / form embedding unit 43 of the CMS server 20, the HP public server 60 sends the inquiry contents to userA@a.com and userB@a.com by e-mail in this way, and the MA server 40 is Masysytem.com/aaa. Embed an HTML tag that sends the MA information of companyA to the address in the HP template.

The destination e-mail address (userA@a.com, userB@a.com), user ID (userID = "companyA"), and identification information of the MA server 40 (Masysytem.com/aaa) are the support server 50. Is transmitted to the CMS server 20. These are automatically selected when the user 9 logs in to the support server 50. That is, it is assumed that the user 9 has set the information in the support server 50 in advance. However, the user 9 may arbitrarily change one or more of the destination information, the user ID, and the identification information of the MA server 40. For example, when there are a plurality of CMS servers 20 and MA servers 40, the user 9 can select a desired CMS server 20 and MA server 40. In this case, the tag / form embedding unit 43 embeds the identification information of the MA server 40 selected by the user 9.

Further, in FIG. 24, the destination email address, the user ID, and the identification information of the MA server 40 are embedded in the HTML tag, but these may be embedded in JavaScript (registered trademark).

<About MA tags>
Subsequently, the MA tag will be described with reference to FIG. FIG. 25 shows an example of an MA tag written in a script language. This MA tag (an example of the first tag) is a tag for transmitting the number of PVs to the MA server 40. “M =" companyA, 12345678 "" in the description 11 is a user ID and an identification number of the MA tag. In consideration of security, the user ID may be hashed.

The function (m, src) in the description 11 is a definition of a function having (m, src) as an argument. "Src = https: //example.com/hoge" indicates the current page and indicates which part of the company's HP the visitor viewed.

Description 12 "'https://example/mts.js" is a JavaScript (registered trademark) library published by the MA server 40. In this library, the address of the MA server 40 is defined, and a method (function) called "mt" is defined. The tag / form embedding unit 43 specifies a library associated with the MA identification information in advance.

Of the parameters of mt ('send','pageview') in the description 13, "send" means that information is transmitted to the MA server 40, and "pageview" means that the transmission target information is "PV". Means. When the "mt" method is executed, PV information is transmitted to the address of the MA server 40 registered in advance in the "https://example/mts.js" library.

The HP public server 60 transmits PV to the MA server 40 is only an example, and CV (conversion), cookies, and the like can also be transmitted. In addition, cookies can be used to determine the identity of the viewer, count the number of views, and send it to the MA server 40. In addition, conversion means achievement of the purpose of HP, and in lead nurturing, it means the number of inquiries and the number of requests for materials.

FIG. 26 shows an example of browsing information transmitted by executing the MA tag. The browsing information in FIG. 26A is the number of PVs per day for a certain page of the HP published by the HP public server 60. "" Uri ": https://example.com/hoge" is the page where PV is counted. "" Date ":" 2018-06-12 "is the date when the PV number was counted." "Pv": "3235" "is the PV number.

The browsing information in FIG. 26B is the number of PVs, the number of inquiries, and the number of CVs for the entire HP for half a year. "" Domain ":" example.com "" is the domain of HP. "" Term ":" 2018-01-01-2018-06-30 "" indicates the period (half a year). "" Pv ":" 423514 "" indicates the number of PV. "" Contact ":" 3453 "" is the number of HP views. "" Cv ":" 242 "" is the number of CVs (for example, the number of inquiries).

<About MA information viewed by users>
Next, the MA information browsed by the user 9 will be described with reference to FIG. 27. FIG. 27 shows an example of the MA information screen 501 in which the user terminal 13 communicates with the support server 50 and displays it on the display 506. The MA information screen 501 has a website access number column 502, a website access tendency column 503, and other work buttons 504.

In the website access number column 502, the company name of the company that has recently accessed the HP is displayed. PV (page view) is the number of times each company browses the HP. PV can be counted by, for example, the HP public server 60 transmitting a cookie to the browser of the viewer. The number of views and the number of CVs are displayed in a graph in the website access tendency column 503.

On the other work button 504, various buttons corresponding to various service contents provided by the support server 50 regarding the HP are displayed. From the other work button 504, the user 9 can also update the HP, for example.

<Operation procedure>
FIG. 28 is an example of a flowchart for explaining the process performed by the support server 50.
First, since the user connects the user terminal 13 to the support server 50 and displays the wizard screen, the second communication unit 31 of the support server 50 receives the site creation information input on the wizard screen (S101). The second communication unit 31 stores the identification information of the item selected by the user in the user selection information DB 48.

表２は、ユーザ選択情報ＤＢ４８に記憶される情報の一例を示す。ユーザ選択情報ＤＢ４８にはウィザード画面の各画面に対応付けてユーザが選択した項目の識別情報が登録されている。また、画面に対応するコンテンツが登録される場合があるが、必ずしも１対１には対応しない。サポート情報追加部３７はこの選択情報を用いてサポート情報を追加する。

Table 2 shows an example of the information stored in the user selection information DB 48. In the user selection information DB 48, identification information of an item selected by the user is registered in association with each screen of the wizard screen. In addition, content corresponding to the screen may be registered, but it does not necessarily correspond to one-to-one. The support information addition unit 37 adds support information using this selection information.

Next, the consulting unit 33 determines the content based on the site creation information and creates the HP template creation parameter (S102). If there is content corresponding to the screen, the content is recorded in association with the screen of the user selection information DB 48 (records based on which screen the content included in the HP template was created). Furthermore, the input fields of the HP template (functional abundance column 710a, specialized know-how column 710c, product lineup size column 710e, functional abundance image column 710b, specialized know-how image column 710d, and product lineup It is preferable to associate the item identification information with the image field 710f) indicating the size of the item. Even if the information up to that point is not registered in the user selection information DB 48, the support information addition unit 37 can arrange the support information in the HP template in ascending order of the identification information, for example.

The HP template creation unit 42 creates an HP template using the determined parameters for creating an HP template (S103). Further, the tag / form embedding unit 43 embeds the MA tag in the HP template. The HP template is stored in the HP storage unit 44. The HP template creation unit 42 transmits the HP creation URL to the user by e-mail or the like.

Next, since the user operates the user terminal 13 to connect to the HP creation URL described in the mail, the second communication unit 31 accepts the connection to the HP creation URL (S104).

The support information addition unit 37 acquires the HP template specified by the HP creation URL from the HP storage unit 44, and displays the content list screen 700 as shown in FIG. 1B on the user terminal 13 (S105).

Since the user selects the content for which the content data is to be input from the content list screen 700, the support information addition unit 37 accepts the selection of the content via the second communication unit 31 (S106).

The support information addition unit 37 acquires the support information of the content for which the selection has been accepted from the support information DB 45 and adds it to the content (S107). That is, the item identification information associated with the content selected by the user is specified from the user selection information DB 48, and the support information associated with the item identification information is acquired from the support information DB 45. The support information may be replaced with dummy information, or may be newly set in the content column.

The HP creation reception unit 36 transmits the screen information of the HP template screen 710 to the user terminal 13 via the second communication unit 31, and the user terminal 13 displays the HP template screen 710 (S108). An example of the HP template screen 710 is shown in FIG.

Since the user inputs the content data to the HP template screen 710, the HP creation reception unit 36 accepts the input of the content data via the second communication unit 31 (S109).

Further, when the user presses the OK button 711 on the HP template screen 710, the HP creation reception unit 36 accepts the input confirmation of the content data via the second communication unit 31 (S110).

Steps S105 to S110 are repeatedly executed until the user inputs the completion of homepage creation (No in S111), that is, until each content is input.

When the user inputs that the homepage is to be published (S112), the HP creation reception unit 36 publishes the homepage on the HP public server 60 (S112).

<Main effect>
As described above, the DM system 100 of this embodiment displays a message for supporting the input of the content data based on the site creation information input by the user. Therefore, the user displays the content data in the HP template according to the message. You can enter it.

In this embodiment, the DM system 100 in which the support server 50 and the CMS server 20 cooperate to provide support information to the user will be described.

<About functions>
FIG. 29 is an example of a functional block diagram showing the functions of the support server 50, the CMS server 20, the MA server 40, and the user terminal 13 in a block shape. In the description of FIG. 29, the difference from FIG. 6 will be mainly described.

<< CMS server >>
In this embodiment, the support server 50 and the CMS server 20 are different servers. Another server means, for example, a server operated by another company. In this case, the support server 50 and the CMS server 20 communicate with each other via the API (Application Interface). The CMS server 20 has a fifth communication unit 41, an HP template creation unit 42, and a tag / form embedding unit 43.

The fifth communication unit 41 communicates with the support server 50 to send and receive various information. In this embodiment, the HP template creation parameter, the destination e-mail address, the MA identification information, and the user ID are received from the support server 50. Other functions may be the same as in FIG.

<< Support server >>
In addition, the support server 50 newly has the HP information DB 49. The HP information DB 49 holds information about the HP template for each user.

FIG. 30 shows an example of the information stored in the HP information DB 49. FIG. 30A is user selection result information, and FIG. 30B is content URL information. The user's selection result information is the identification information of the item selected by this user on the wizard screen and the URL for creating the HP. The selection result information is used by the support information addition unit 37 to add support information. The HP creation URL is used for the creation of FIG. 30 (b).

The content URL information has a content URL corresponding to each content of the HP template created by the user. The content URL is created by the HP creation URL of FIG. 30A and the information acquired from the CMS server 20. As is clear from FIGS. 30A and 30B, the item identification information and the website content included in the HP template are associated with each other.

Further, the support information addition unit 37 of this embodiment uses the iframe tag to display the HP template screen 710 on the user terminal 13. An iframe tag (iframe element) is a tag for embedding another HTML document in an HTML document. If you can do the same, you don't have to use the iframe tag. When the support server 50 and the CMS server 20 are different servers, it becomes difficult for the CMS server 20 to add support information directly to the HP template. That is, as shown in FIG. 21, in the first embodiment, the support information addition unit 37 represents the abundance column 710a of the functions of the HP template, the specialized know-how column 710c, the breadth column 710e of the product lineup, and the abundance of functions. Support information could be arranged and displayed in the image column 710b, the image column 710d representing the specialized know-how, and the image column 710f representing the breadth of the product lineup.

However, when the support server 50 and the CMS server 20 are different servers, it is generally prohibited for the support server 50 to change the contents of the HP template. Therefore, the support information addition unit 37 uses an iframe in the different HTML. Display the HP template and add support information to this other HTML to display it.

<Operation procedure>
FIG. 31 is an example of a sequence diagram showing an operation procedure of the support server 50 of this embodiment.

S1: Since the user connects the user terminal 13 to the support server 50 and displays the wizard screen, the user inputs the site creation information.

S2: The second communication unit 31 of the support server 50 receives the site creation information input on the wizard screen. The second communication unit 31 stores the identification information of the item selected by the user in the HP information DB 49.

S3: Next, the consulting department 33 determines the content based on the site creation information and creates the HP template creation parameter (S102).

S4: The third communication unit 32 of the support server 50 transmits the HP template creation parameter to the CMS server 20.

S5: The fifth communication unit 41 of the CMS server 20 receives the HP template creation parameter, and the HP template creation unit 42 creates the HP template using the HP template creation parameter. The tag / form embedding unit 43 embeds the MA tag in the HP template. The HP template is stored in the HP storage unit 44.

S6: The HP template creation unit 42 transmits an HP creation URL indicating the address of the HP template to the support server 50 via the fifth communication unit 41.

S7: The third communication unit 32 of the support server 50 receives the HP creation URL, associates the HP creation URL with the user ID, and stores it in the HP information DB 49.

S8, S9: Since this makes it possible to create a home page, the second communication unit 31 of the support server 50 transmits the completion of HP template creation to the user terminal 13. The first communication unit 21 of the user terminal 13 receives the completion of the HP template creation, and the display control unit 23 displays that the HP template creation is completed.

S10: The user inputs an operation to start inputting the content data to the user terminal 13.

S11: The operation reception unit 22 of the user terminal 13 accepts the operation, and the first communication unit 21 transmits the start of input of the content data to the support server 50.

S12: The second communication unit 31 of the support server 50 receives the input start of the content data, and the HP creation reception unit 36 refers to the HP information DB 49 and connects to the HP creation URL.

S13: As a result, the HP creation reception unit 36 can acquire the HP template (screen information described in HTML or the like). Here, it suffices if the content included in the HP template can be acquired, and the entire HP template is not necessary.

FIG. 32 schematically shows a part of the screen information of the HP template. As shown in FIG. 32, the HP template has a link to each content. For example, in the case of "top page", "top.html" is the link. The link is specified by a relative path, and the link destination can be accessed from any page being accessed by the user terminal 13.

The HP creation reception unit 36 stores the content URL information of each content in the HP information DB 49 by using the link of the HP template. In the case of the top page, connect "top.html" to the domain "template.sample0001.com" of this user's HP creation URL "https://template.sample0001.com/sitemap.html", and the content called the top page The content URL of is "https://template.sample0001.com/top.html". By doing so, the content URL of each content can be created, and the support server 50 can specify the content selected by the user on the content list screen 700. By specifying, the support server 50 can add support information suitable for the content.

S14: Next, as shown in FIG. 33, the HP creation reception unit 36 of the support server 50 creates the screen information of the content list screen 700. FIG. 33 is an example of the content list screen 700. The content included in the website published by the user is included in the HP template as shown in FIG. 32. The HP creation reception unit 36 describes the content URL in association with the button of the content. For example, "https://template.sample0001.com/top.html" is associated with the top page. The description method may not be a link accompanied by a screen transition, but may be a description in which the user terminal 13 notifies the support server 50 of the content URL of the content selected by the user as it is. As a result, the support server 50 can specify the content selected by the user.

S15: The second communication unit 31 of the support server 50 transmits the screen information of the content list screen 700 to the user terminal 13.

S16: The first communication unit 21 of the user terminal 13 receives the screen information of the content list screen 700, and the display control unit 23 displays the content list screen 700 on the display 506.

Steps S17 to S29 are repeatedly executed for the number of input content data.

S17: The user selects the content for which the content data is to be input on the content list screen 700.

S18: The operation reception unit 22 accepts the selection of the content, and the first communication unit 21 notifies the support server 50 of the content URL.

S19: The second communication unit 31 of the support server 50 receives the content URL, and the HP creation reception unit 36 of the support server 50 accesses the content URL in order to acquire the HP template.

S20: The HP creation reception unit 36 acquires the HP template of the content specified by the content URL.

S21: The HP creation reception unit 36 acquires selection information from the selection result information of the HP information DB 49 based on the domain of the content URL, and acquires the support information associated with the selection information from the support information DB 45. The HP creation reception unit 36 embeds an HP template in the screen information of the content data input screen with an iframe, and constructs screen information for displaying support information at a fixed location in the iframe. Since the content data input screen is the screen in which the HP template screen 710 of FIG. 21 is displayed in an iframe, the function abundance column 710a, the specialized know-how column 710c, the product lineup width column 710e, and the image column indicating the abundance of functions The 710b, the image column 710d representing the specialized know-how, and the image column 710f representing the breadth of the product lineup are displayed at fixed positions, and the HP creation reception unit 36 is displayed in association with these (surroundings). Place support information.

S22: The second communication unit 31 of the support server 50 transmits the screen information of the content data input screen to the user terminal 13.

S23: The first communication unit 21 of the user terminal 13 receives the screen information of the content data input screen, and the display control unit 23 displays the content data input screen on the display 506. An example of the content data input screen is shown in FIG.

S24: The user inputs the content data by referring to the support information.

S25: The operation reception unit 22 of the user terminal 13 accepts the input of the content data, and the first communication unit 21 transmits the content data to the support server 50.

S26: The second communication unit 31 of the support server 50 receives the content data, and the third communication unit 32 transmits the content data to the CMS server 20.

S27 to S29: The content input completion is transmitted from the CMS server 20 to the user terminal 13. The third communication unit 32 of the CMS server 20 transmits the content URL and the content data to the CMS server 20. That is, the fifth communication unit 41 of the CMS server 20 receives these, and the HP creation reception unit 36 sets the content data in the content specified by the content URL.

As described above, even if the support server 50 and the CMS server 20 are different servers as in the present embodiment, the support server 50 can display the support information.

<Content data input screen>
FIG. 34 shows an example of the content data input screen 720. The content data input screen 720 has a template screen field 721 and support information 715 associated with the content data. The template screen field 721 is embedded in the content data input screen 720 by the iframe. Further, unlike FIG. 21, the support information 715 has a function abundance column 710a, a specialized know-how column 710c, a product lineup width column 710e, an image column 710b indicating the abundance of functions, and an image column 710d representing the specialized know-how. And, it is displayed in the balloon around the image field 710f showing the breadth of the product lineup. On the other hand, the function abundance column 710a, the specialized know-how column 710c, the product lineup width column 710e, the image column 710b indicating the abundance of functions, the image column 710d representing the specialized know-how, and the image showing the product lineup breadth. In the column 710f, "Enter a text representing feature 1" is displayed as dummy information, and it is difficult for the user to understand what should be input as content data by this alone.

On the content data input screen 720, support information is displayed around the dummy information while the dummy information is displayed. The back button 722 is a button for returning to the content list screen 700, and the OK button 723 is a button for the user terminal 13 to send the input content data to the support server 50.

<Main effect>
In this way, even if the support server 50 and the CMS server 20 are different servers, the identification information of the items set by the user on the wizard screen and the URL for creating the HP are stored, the content URL of each content is retained, and the iframe is stored. By using it, support information can be provided to the user.

<Other application examples>
Although the best mode for carrying out the present invention has been described above with reference to examples, the present invention is not limited to these examples, and various modifications are made without departing from the gist of the present invention. And substitutions can be made.

For example, although it has been explained that the user can use the functions of the CMS server 20 and the MA server 40 from the support server 50, the user terminal 13 may directly communicate with the CMS server 20 and the MA server 40. In this case, the user terminal 13 receives the HP template creation parameter from the support server 50 and transmits it to the CMS server 20, and also acquires browsing information from the MA server 40.

Further, the support server 50, the CMS server 20, and the MA server 40 include a plurality of computing devices such as a server cluster. The plurality of computing devices are configured to communicate with each other via any type of communication link, including networks, shared memory, and the like, and perform the processes disclosed herein. Similarly, the user terminal 13 can include a plurality of computing devices configured to communicate with each other.

Further, the configuration example shown in FIG. 6 and the like is divided according to the main functions in order to facilitate understanding of the processing by the support server 50, the CMS server 20, and the MA server 40. The present invention is not limited by the method of dividing the processing unit or the name. The processing of the support server 50, the CMS server 20, and the MA server 40 can be divided into more processing units according to the processing content. It is also possible to divide one processing unit so as to include more processing.

13 User terminal 14 Viewer terminal 20 CMS server 40 MA server 50 Support server 60 HP public server 100 DM system

Japanese Unexamined Patent Publication No. 2014-006791

Claims (9)

An information processing system that provides a website template based on site creation information related to website creation sent from a user terminal.
Support information that supports input of content data to the template, and a support information addition unit that adds the support information based on the site creation information to the screen information of the template.
A communication unit that transmits screen information of the template to which the support information is added to the user terminal, and
An information processing system characterized by having. The information processing system according to claim 1, wherein the support information is information for explaining content data to be input to the content included in the template. The information processing system according to claim 1 or 2, wherein the support information addition unit adds the support information for each item of the content included in the template. The support information addition unit is characterized in that the support information is added to the screen information of the template so that the user terminal displays the support information around the dummy information while displaying the dummy information on the template. The information processing system according to any one of claims 1 to 3. The site creation information includes identification information of the item selected by the user.
The support information addition unit determines the support information based on the support information storage unit in which the support information is associated with the identification information of the item, and adds the support information to the screen information of the template. The information processing system according to any one of claims 1 to 4, wherein the information processing system is characterized. The site creation information includes the identification information of the item selected by the user and the screen in which the identification information of the item is selected.
The support information addition unit records on which screen the content included in the template was created.
When the content is specified from the user terminal, the identification information of the item associated with the content is specified, and the identification information is specified.
The third aspect of claim 3, wherein the support information is determined based on a support information storage unit in which the support information is associated with the identification information of the item, and the support information is added to the screen information of the template. The information processing system described. The site creation information includes identification information of the item selected by the user.
The information processing system
Request the service for creating the template of the website to create the template, acquire the template, and obtain the template.
The support information addition unit stores the identification information of the item and the content of the website included in the template in association with each other.
When the content is specified from the user terminal, the identification information of the item associated with the content is specified, and the identification information is specified.
The support information is determined based on the support information storage unit in which the support information is associated with the identification information of the item, and the user terminal additionally displays the support information around the dummy information. The information processing system according to claim 4, wherein the support information is added to the screen information of the template. The support information addition unit adds the template acquired from the service to the screen information for displaying the template with an iframe tag so that the user terminal additionally displays the support information around the dummy information. The information processing system according to claim 7, wherein the support information is added to the screen information of the template. This is a support information display method performed by an information processing system that provides a website template based on site creation information related to website creation sent from a user terminal.
The support information addition unit is support information that supports input of content data to the template, and includes a step of adding the support information based on the site creation information to the screen information of the template.
A step in which the communication unit transmits the screen information of the template to which the support information is added to the user terminal, and
A support information display method characterized by having.

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