JP2021062288A - Merchandise display store fixture - Google Patents

Abstract

To provide a merchandise display store fixture well balanced between a price aspect and a performance aspect by suppressing a material cost and a processing cost of cardboard, and increasing a load capable of being hung as a hook.SOLUTION: A merchandise display store fixture comprises a cardboard back plate 10 formed with mounting holes 11, and a cardboard hook 20 mounted on the back plate. The hook comprises a merchandise hanging part 22 formed with a rod part 22a formed with a top face 21 to which merchandise is hung, and an expansion part 22b abutted on a front face of the back plate, a neck part 23 engaged with the mounting hole, and a base end part 26 abutted on a rear face of the back plate 10. The merchandise hanging part 22, the neck part 23 and the base end part 26 are integrally formed on cardboard by folding in two along a linear folding line 43 to have a thickness obtained by stacking the two, and the top face 21 of the rod part 22a is formed by a folded surface folded along a folding line.SELECTED DRAWING: Figure 1

Description

The present invention relates to a product display fixture for displaying and selling a product by hanging the product on a hook attached to a back plate at a store or the like.

As one of the POP supplies used in stores and the like, a product display fixture of a type in which a hook is fixed so as to protrude in front of a back plate (mounting paper) and a product is hung from this hook is used. Conventionally, in this type of display fixture, a plastic hook (resin hook) is used for the hook for hanging the product to give sufficient strength, and the back plate with a hole for fixing the hook is made of cardboard. Is used.
When using product display fixtures that use plastic hooks in sales floors where many people come and go, the protruding hooks may come into contact with the body of the customers who come and go, and if they come into contact violently, the hooks will stick. It could also damage or even injure a customer's clothing or belongings by breaking or breaking.

In recent years, it has been recommended to curb the use of plastic for the purpose of reducing the burden on the environment, and the entire product including hooks is made of cardboard (also called paperboard) without using plastic for product display fixtures. It has been proposed to use the above-mentioned product display fixtures (see Patent Documents 1 and 2).
Cardboard hooks are excellent not only in terms of environment but also in terms of safety. That is, as seen in the hooks described in Patent Documents 1 and 2, the thick paper hook is generally fixed so that the paper surface protrudes vertically in front of the back plate, and the paper surface is generally oriented in the vertical direction. Is. In this case, it has sufficient strength in the vertical direction (vertical direction) where the load of the product is applied, but due to the nature of thick paper, it bends against the force applied from the vertical direction (horizontal direction) to the paper surface. It is easy to buckle against the force of pressing (compressing) from the front (front) of the hook toward the back plate.
When a customer comes in contact with the hook, a force is applied from the vertical direction (horizontal direction) to the paper surface of the hook, or a force pressing (compressing) from the front (front) of the hook toward the back plate is applied. In either case, the hook will bend or buckle, eliminating the risk of harm to the customer as with plastic hooks.

Utility Model Registration No. 3161386 Gazette JP-A-2017-29646

For product display fixtures that use cardboard hooks, it is necessary to make the plate thickness according to the hanging load so that it will not easily bend due to the load of the suspended product. In addition, the work of attaching the hook to the back plate is easy, and after attaching the hook to the back plate, it is necessary to securely fix the hook so that it does not come off or move from the back plate.
In consideration of the environment and material cost, it is desirable to make the hook into a shape with less unevenness so that the area (area) to be discarded as scrap material can be reduced as much as possible when processing the hook.

In the product display fixture described in Patent Document 1, a substrate portion and a joining plate portion are provided on each of the two product hanging plate members so that the boundary line between the substrate portion and the joining plate portion is the upper side. A paperboard product hanging tool is used in which the bonding plates are fixed to each other with an adhesive to make the fixing portion into four plate thicknesses and the rest to be two plate thickness portions. Therefore, there is no problem with the strength of the hook itself, but since the two product hanging plate members including the joining plate portion are used, the area of the thick paper used becomes large. Moreover, since the joining plates must be fixed with an adhesive, it takes time and effort to manufacture.

On the other hand, in the product display fixture including the back plate and the hook described in Patent Document 2, the hanging lower portion for suspending the product is formed of a single piece of paper. By increasing the thickness of the thick paper, it is possible to increase the load that can be hung even with a single paper, but the thick paper with a thick plate will increase the material cost.

In addition, in the processing of cutting a hook from thick paper, punching with a wooden mold of a Thomson processing machine or punching with a die is generally used, but in both cases, the blade penetrates from one side of the thick paper and the thick paper is cut. Since the cutting is performed so as to penetrate the other surface, burrs will be generated on the cutting surface. When a single paper hanging lower portion as described in Patent Document 2 is formed, burrs are generated on one side of the hanging portion, which hinders the smooth loading and unloading of the product when the product is hung or removed. There is a risk of touching the burrs and damaging them.
Furthermore, punching with a wooden mold of a Thomson processing machine is simpler and cheaper than punching with a die, but the plate thickness that can be cut by Thomson processing is about 2 mm or less, and more than that. As the plate thickness increases, it becomes necessary to use a mold, which increases the processing cost. Therefore, when manufacturing a single paper hook as in Patent Document 2, the plate thickness should be suppressed to 2 mm or less to make the hook usable only with a small load in order to reduce the cost by Thomson processing, or the material cost. Although the processing cost is high, it is possible to select either one of punching with a mold using thick paper with a thickness of 2 mm or more to form a robust hook with sufficient strength, and the cost and performance as a product. It is difficult to provide a cardboard hook that is well-balanced with the surface.

Therefore, the present invention suppresses the material cost due to the thickness of the thick paper used and the processing cost due to the processing method, and increases the load that can be hung as a hook to display a product display fixture that is well-balanced in terms of price and performance. The purpose is to provide.
Another object of the present invention is to provide a product display fixture in which the area (area) to be discarded as scrap material when the hook is pulled out can be reduced as much as possible in consideration of the environment.

The product display fixture of the present invention made to solve the above problems includes a thick paper back plate having mounting holes formed therein, and a thick paper hook attached to the back plate so as to insert the mounting holes. The product display fixture is composed of a rod portion in which the hook is arranged on the surface side of the back plate and has an upper surface on which the product is suspended, and a lower portion of the rod portion on the side close to the back plate is expanded. The product suspension portion is formed with an expansion portion that abuts on the surface of the back plate, the neck portion that is adjacent to the product suspension portion and is fitted into the mounting hole of the back plate, and the spine that is adjacent to the neck portion. It consists of a base end portion that is arranged on the back surface side of the plate and abuts on the back surface of the back plate, and the thick paper is folded in half along a straight bending line so that the thickness of the two sheets is overlapped. It is integrally formed on the thick paper, and the upper surface of the rod portion is formed by a bent surface bent along the bending line.

According to the present invention, when the cardboard is folded in half along a straight bending line, the hanging lower portion, the neck portion, and the base end portion of the hook are formed with the thickness of two thick paper sheets. It is integrally formed on thick paper, and the bent surface bent at that time forms the upper surface of the rod portion.
As a result, it is possible to obtain a solid hook having twice the thickness of the thick paper by simply bending one thick paper without the need for the trouble of sticking it with an adhesive. Moreover, since the pair of bent cardboards are connected and integrated on the upper surface, for example, even if a force in the twisting direction is applied to the rod part, the cardboards cannot be separated, so they can withstand the twisting as they are. Can be done.
Here, as the thick paper, a thick paper having a plate thickness of 1.5 to 2 mm may be used. Using thick paper with a thickness (2 mm or less) that can be cut even with Thomson processing, it is possible to make hooks with sufficient strength of 3 mm or more, and it is possible to create a product display fixture that balances price and performance. can do.

In the above invention, the hook may be formed on the cardboard in a line-symmetrical shape with the bending line and its extension line as the center line.
By making it a line-symmetrical shape, one side surface where burrs are generated by cutting can be used as the inner side surface when folding in half, so that the burrs can be hidden inside for the symmetrical part, and the burrs can be hidden. This can prevent the smooth loading and unloading of products and prevent adverse effects such as touching and damaging burrs.

In the above invention, the product is attached to the back plate and extends upward from the upper surface of the rod portion to one side of the folded cardboard at the tip portion of the lower part of the product hanging on the side away from the back plate. A protrusion may be extended to prevent the product suspended from falling.
By providing the protrusion only on one side of the thick paper folded in half, it is possible to provide the protrusion for fall prevention extending above the upper surface (that is, the bent surface) when the hook is attached to the back plate.

In the above invention, the base end portion of the hook when attached to the back plate includes an upper contact portion that extends upward from the mounting hole of the back plate and abuts on the back surface of the back plate. The upper contact portion may be formed so as to be lower than the extension line of the upper surface of the rod portion.
If the upper contact part is formed so as to be lower than the extension line of the upper surface (that is, the bent surface) of the rod part when attached to the back plate, the lower part of the product suspension, the neck part, and the base end part are placed on the cardboard. When integrally formed, an upper contact portion can be provided at the base end portion. By providing this upper contact portion, when a load is applied to the lower part of the product suspension, it can be reinforced by the drag force acting between the upper contact portion and the back plate, and the load is firmly supported. be able to.

In the above invention, the base end portion of the hook when attached to the back plate includes a lower contact portion that extends below the mounting hole of the back plate and abuts on the back surface of the back plate. It may be.
By providing the lower contact portion, it is possible to prevent the hook from coming off from the back plate when removing the product suspended from the lower part of the product suspension.

In the above invention, the mounting hole of the back plate may be an elongated hole with the longitudinal direction directed in the vertical direction. According to the present invention, since the thick paper folded in half is closely attached to the elongated hole of the back plate facing in the vertical direction, the direction in which the strength as a hook is strongest can be mounted in the vertical direction, and a load is applied. It can be matched in the vertical direction.

The mounting hole of the back plate may be an A-shaped hole in which the lower side is bifurcated and a convex portion is formed between them. According to the present invention, the thick papers folded in half are attached to the A-shaped mounting holes by widening the lower side in an inverted V-shape. As a result, it becomes possible to suppress the blurring in the left-right direction as compared with the case where the thick papers folded in half are attached to each other in close contact with each other.

It is a perspective view which looked at the product display fixture which is one Embodiment of this invention from the surface side. It is a perspective view which looked at the product display fixture which is one Embodiment of this invention from the back side. It is a perspective view of the hook used in the product display fixture which is one Embodiment of this invention. It is a figure which shows an example of processing a hook by Thomson processing. It is a figure which shows the hook before folding in half after punching by Thomson processing. It is a figure which shows an example of the layout on the cardboard when a plurality of hooks are punched by Thomson processing. It is a figure explaining the first state at the time of attaching a hook to a back plate. It is a figure explaining the second state at the time of attaching a hook to a back plate. It is a perspective view which looked at the product display fixture which is another Embodiment of this invention from the surface side. It is a perspective view which looked at the product display fixture which is another Embodiment of this invention from the back side.

Hereinafter, the product display fixture of the present invention will be described with reference to the drawings. FIG. 1 is a perspective view of a product display fixture 1 according to an embodiment of the present invention as viewed from the front surface side, and FIG. 2 is a perspective view of the product display fixture 1 as viewed from the back surface side.
The product display fixture 1 includes a rectangular back plate 10 and a hook 20. These are made of cardboard, specifically cardboard. Instead of the card paper, thick paper such as corrugated cardboard or cardboard may be used.

A plurality of elongated holes 11 are formed in the back plate 10 at intervals from each other. The elongated hole 11 is formed in a rectangular shape having a length L in the longitudinal direction and a length W in the width direction, and is used so that the longitudinal direction faces the vertical direction (vertical direction). That is, the hanging string 13 is hung on a pair of hanging holes 12 provided near the upper side of the back plate 10, so that the longitudinal direction of the elongated holes 11 faces up and down when the back plate 10 is hung by the hanging string 13. Is used.

FIG. 3 is a perspective view of the hook 20. The hook 20 is adjacent to the product hanging lower portion 22 having the upper surface 21 and the side of the product hanging lower portion 22 close to the back plate 10, and has a vertical length so as to fit into the elongated hole 11 (mounting hole) of the back plate 10. It is provided with a neck portion 23 having L and a lateral length of W, and a base end portion 26 adjacent to the neck portion 23 and mounted on the back surface side of the back plate 10.
Further, the hook 20 is formed by folding a thick paper having a plate thickness of t (= W / 2) in half so that the plate thickness becomes W.

The product hanging lower portion 22 includes a rod portion 22a on which the product is suspended from the upper surface 21, and an expansion portion 22b that expands in the vertical direction (downward) as the rod portion 22a approaches the back plate 10 on the lower side close to the back plate 10. It is formed so that the rod portion 22a is reinforced by the expansion portion 22b. The lower side of the expansion portion 22b is in contact with the lower side of the elongated hole 11 of the back plate 10, so that the load applied to the rod portion 22a can be supported by the contact surface.

Further, on the tip side of the rod portion 22a, which is the end opposite to the expansion portion 22b, a protrusion 27 having a height exceeding the upper surface 21 extends. The portion from the rod portion 22a to the protrusion 27 is also formed by folding the thick paper in half so that the protrusion 27 extends only on one side of the folded thick paper forming the rod portion 22a.

The hook 20 is formed by folding thick paper in half and integrally forming a shape in which two sheets are overlapped, that is, from the rod portion 22a including the upper surface 21, the extension portion 22b, the neck portion 23, and the hook 20 except for the protrusion 27 at the tip. The portion up to the base end portion 26 is formed by superimposing thick paper having a line-symmetrical shape with the bending line and its extension line as the center line.

Next, the processing method of the hook 20 will be described. The hook 20 is formed by Thomson processing in which a thick paper to be processed is pressed and punched using a Thomson mold (wooden mold) formed by embedding a Thomson blade in a base plywood. In Thomson processing, by adjusting the blade height of the Thomson blade standing on the base surface, it is possible to form a full-cut portion to be die-cut and a half-cut portion to be a bending line.

When punching thick paper by Thomson processing, processing becomes difficult when the plate thickness is 2 mm or more. On the other hand, from the viewpoint of maintaining the strength as a hook, it is desirable to increase the thickness of the hook. Therefore, Thomson processing is performed using a thick paper having a thickness of 2 mm or less, and the processed thick paper is folded in half. The plate thickness is doubled to maintain ease of processing and strength at the same time. Specifically, using a card paper with a plate thickness t of 1.6 mm that can be processed by Thomson, two sheets are overlapped and the theoretical plate thickness is 3.2 mm (however, if measured, it is 2 due to the influence of burrs, etc.) The thickness of the stacked plates is about 3.6 mm) so that the hook 20 is used.

FIG. 4 is a diagram showing an example of Thomson processing in which the hook 20 shown in FIG. 3 is processed using a single piece of cardboard.
Used for processing the Thomson blade used for processing the full cut line 41 shown by the thick solid line and the linear half cut line 42 shown by the thin broken line on the cardboard 40 that is square and has a thickness of t (for example, 1.6 mm). By pressing the thick paper 40 into the Thomson mold and punching it using the Thomson mold in which the Thomson blade is embedded, the hook 20 before being folded in half as shown in FIG. 5 is processed.
The hook 20 shown in FIG. 3 can be formed by folding the punched hook 20 in a mountain fold along the bending line 43. The half-cut surface (bent surface) bent by the linear bending line 43 at this time forms the upper surface of the rod portion 21 in the hook 20.

When punched with the Thomson type, burrs are generated on one side, but when punched so that the inner surface becomes the burr generation surface when folded in half (folded in half), the protrusion 27 is removed. Since the burrs can be hidden, the process of removing the burrs other than the protrusion 27 can be omitted.

Further, the hook 20 of the present invention can be formed on thick paper in an almost line-symmetrical shape with the bending line 43 on the upper surface of the rod portion 22a and its extension line as the center line. In that case, the hook 20 before folding in half is punched out as a substantially T-shaped mold in which the rod portion 22a is a T-shaped vertical line and the expansion portion 22b, the neck portion 23, and the base end portion 26 are T-shaped horizontal lines. be able to.

Therefore, when punching out a large number of substantially T-shaped hooks 20 from a square (more preferably parallelogram) thick paper having a large area, the rod portion 22a (T-shaped) of each hook 20 is as shown in FIG. If the vertical line parts) are arranged in parallel and the base end parts 26 (T-shaped horizontal line parts) of each hook 20 are arranged alternately on the left and right, the end material part can be reduced and thick paper can be effectively used. It becomes possible to reduce the material cost.

Next, a method of attaching (removing) the hook 20 to the back plate 10 will be described. 7 and 8 are views for explaining a procedure for attaching the hook 20 to the back plate 10.
First, the hook 20 is slanted, the base end portion 26 is inserted into the elongated hole 11, the upper portion 26a of the proximal end portion 26 passes through the elongated hole 11 and escapes to the back surface, and then the upper side 23a of the neck portion 23 is inserted. It is brought into contact with the upper side of the elongated hole 11 (FIG. 7).
Subsequently, while keeping the upper side 23a of the neck portion 23 in contact with the elongated hole 11, the hook 20 is rotated until the lower portion 26b side of the base end portion 26 comes out to the back surface side of the back plate 10. When the lower portion 22b of the expansion portion 22b abuts on the surface side of the back plate, the rotation of the hook 20 is stopped so that the lower side 23b of the neck portion 23 abuts on the lower side of the elongated hole 11. As a result, the hook 20 is fixed in a state where the neck 23 is fitted into the elongated hole 11 (FIG. 8).

At this time, by setting the step between the neck 23 and the upper portion 26a of the base end and the step between the neck portion 23 and the lower portion 26b of the base end portion to appropriate dimensions, the upper portion 26a of the base end portion can be raised. It can be brought into contact with the back surface of the back plate 10 as a contact portion, and the lower portion 26b of the base end portion can be brought into contact with the back surface of the back plate 10 as a lower contact portion.
By providing the upper contact portion, the force for supporting the load applied to the product suspension lower portion 22 can be reinforced. Further, by providing the lower contact portion, the hook 22 can be prevented from coming off from the back plate 10 when the product suspended from the product hanging lower portion 22 is removed.

Next, a modification of the present invention will be described. FIG. 9 is a perspective view of the product display fixture 2 which is another embodiment of the present invention as viewed from the front surface side, and FIG. 10 is a perspective view of the product display fixture 1 as viewed from the back surface side. The product display fixture 2 includes a rectangular back plate 10A and a hook 20. The difference between the back plate 10 and the back plate 10A described with reference to FIGS. 1 and 2 is that in the former, a long hole 11 (referred to as an I-shaped hole) is formed, whereas in the latter, the lower side is bifurcated, and between them. The point is that an A-shaped hole 11A (referred to as an A-shaped hole) in which a convex portion 14 is formed is formed, and other than that, the structure is the same. The hook 20 has the same shape as that described with reference to FIG.

In the present embodiment, the hook 20 is attached to the hole 11A so as to sandwich the convex portion 14 in a state where the lower side is bifurcated to form an inverted V shape. As a result, the strength against the load in the vertical direction (vertical direction) is superior in the I-shaped hole as compared with the case where it is attached to the I-shaped hole shown in FIGS. The left-right direction is reinforced by this, and the strength against left-right blur becomes excellent. Therefore, a preferable back plate may be selected depending on whether the strength in the vertical direction is prioritized or the strength in the left-right direction is prioritized.

Although an example of the product display fixture of the present invention has been described above, the present invention is not limited to this. For example, in this embodiment, the back plate 10 is hung by the hanging strap 13, but the legs may be provided so as to be self-supporting and used as a stand-type fixture.
Further, in the above embodiment, the hook 20 for the I-type hole and the hook 20 for the A-type hole are the same, but they may be changed.
Further, in the above embodiment, the processing cost is suppressed by Thomson processing, but even when the punching processing using a die is adopted, the hook having higher strength can be processed while suppressing the material cost.
In addition, it goes without saying that the modification can be carried out without departing from the gist of the present invention.

The present invention can be used for display fixtures for displaying and selling products.

10, 10A Back plate 11 Long hole 11A A-shaped hole 20 Hook 21 Top surface 22 Product suspension 22a Rod part 22b Expansion part 23 Neck part 26 Base end part 27 Protrusion part 40 Cardboard (card paper)
41 Full cut line 42 Half cut line 43 Bending line

Claims (8)

A cardboard back plate with mounting holes and
A product display fixture composed of a cardboard hook that is attached to the back plate so as to pass through the attachment hole.
The hook is arranged on the surface side of the back plate, and the rod portion on which the upper surface on which the product is suspended is formed and the lower portion of the rod portion on the side close to the back plate expands and comes into contact with the surface of the back plate. The lower part of the product suspension with the expansion part formed,
A neck that is adjacent to the lower part of the product suspension and is fitted into the mounting hole of the back plate.
It consists of a base end portion that is adjacent to the neck and is arranged on the back surface side of the back plate and abuts on the back surface of the back plate.
The lower part of the product suspension, the neck, and the base end are integrally formed on the cardboard so as to have a thickness obtained by folding the cardboard in half along a straight bending line and superimposing two sheets on top of each other. As well as being done
A product display fixture in which the upper surface of the rod portion is formed by a bent surface bent along the bent line. The product display fixture according to claim 1, wherein the cardboard has a plate thickness of 1.5 to 2 mm. The product display fixture according to any one of claims 1 to 2, wherein the hook is formed on the thick paper in a line-symmetrical shape with the bending line and its extension line as a center line. In a state of being attached to the back plate, the product is suspended from the upper surface of the rod portion by extending upward from the upper surface of the rod portion to one of the folded thick papers at the tip portion of the lower portion of the product hanging on the side away from the back plate. The product display fixture according to any one of claims 1 to 3, wherein a protrusion for preventing the product from falling is extended. The base end portion of the hook when attached to the back plate includes an upper contact portion that extends upward from the mounting hole of the back plate and abuts on the back surface of the back plate, and also includes the upper contact portion. The product display fixture according to any one of claims 1 to 4, wherein the portion is formed so as to be lower than the extension line of the upper surface of the rod portion. Claims 1 to 5 include a lower contact portion that extends below the mounting hole of the back plate and abuts on the back surface of the back plate in a state of being attached to the back plate. Product display fixtures listed in any of. The product display fixture according to any one of claims 1 to 6, wherein the mounting hole of the back plate is an elongated hole whose longitudinal direction is directed in the vertical direction. The product display fixture according to any one of claims 1 to 6, wherein the mounting hole of the back plate is an A-shaped hole in which the lower side is bifurcated and a convex portion is formed between them.

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