JP2021020679A - Box and label or mount - Google Patents

Abstract

To provide a box having excellent changing effect in which vision varies depending on different angles of viewing.SOLUTION: A box 10 has a photogravure changing pattern 25 printed on a print surface thereof by photogravure. The photogravure changing pattern is formed of a first fine line assembly of a plurality of overprint varnish fine lines which are printed with an overprint varnish, extended in an arbitrary direction, lined separately and oppositely in a predetermined direction and are ultrafine and a second fine line assembly of a plurality of UV glossy varnish fine lines which are printed with a UV glossy varnish, extended in an arbitrary direction, lined separately and oppositely in a predetermined direction and are ultrafine. The UV glossy varnish fine lines having gloss or semi-gloss, which are positioned between the overprint varnish fine lines, have changing effect in which vision varies depending on different angle of viewing, by forming into an arc in a convex shape from the print surface and reflecting light in different directions for each UV glossy varnish fine line.SELECTED DRAWING: Figure 1

Description

The present invention relates to a box having a predetermined shape made by assembling a developed box blank, and a part of a label and a packaging material having a predetermined shape having an adhesive surface and a printing surface and affixed to a predetermined place. With respect to a mount of a predetermined shape used as.

A plurality of pattern line arts are formed by changing the length, spacing, line width or angle of each line of the line art by arranging straight lines or curves that do not overlap with each other, and a pattern combining these pattern line arts is printed on the printing base material. A changing image printed matter is disclosed in which the visibility of a pattern on a printing substrate changes depending on the viewing angle by forming a line art having a mountain-shaped cross section by printing with ink on the entire surface (see Patent Document 1). .. In the changing image printed matter disclosed in Patent Document 1, the short lines forming the broken line shape are the components of the line art, and even when each short line is drawn very finely, a plurality of continuous straight lines may be used or a straight line may be used. Unlike the structure that intersects, the phenomenon that the ink for printing is crushed is unlikely to occur, each short line is formed in an orderly manner with a uniform shape, and the pattern that changes depending on the viewing angle can be visually observed with very delicate visibility. It becomes.

JP-A-2015-120328

In addition to the changing image printed matter disclosed in Patent Document 1, the changing printed matter whose appearance changes depending on the viewing angle includes a hologram printed matter produced by hologram printing and a lenticular printed matter produced by lenticular printing. However, in order to create a hologram printed matter, a holographic process of attaching a hologram film to the paper to be printed or a transtabback process of transferring the hologram to the printed matter is performed. To make a lenticular printed matter, the lenticular lens is attached to the printed matter or printed directly on the back surface of the lenticular lens. Therefore, these printed matter cannot be produced by the conventional printing method using ink.

An object of the present invention is a high-definition, delicate and beautiful gravure printing having an excellent changing effect in which the appearance changes depending on the viewing angle. A changing pattern is printed by gravure printing using ink, which gives a good impression to the viewer. The purpose is to provide a box that can be given and attract the viewer. Another object of the present invention is to provide a box capable of making a printed surface stand out and motivating a purchase of a product. Another object of the present invention includes a gravure printing changing pattern having a changing effect and a base printing pattern printed by a predetermined printing method, and base printing utilizing the illusion of eyes due to the excellent changing effect of the gravure printing changing pattern. The purpose is to provide a box that can make the pattern stand out and allow the viewer to clearly and clearly recognize the base print pattern.

An object of the present invention is to print a high-definition, delicate and beautiful gravure printing pattern having an excellent changing effect in which the appearance changes depending on the viewing angle by gravure printing using ink, which gives a good impression to the viewer. The purpose is to provide a label or mount that can be given and attract the viewer. Another object of the present invention is to provide a label or a mount capable of making a printed surface stand out and motivating a purchase of a product. Another object of the present invention includes a gravure printing changing pattern having a changing effect and a base printing pattern printed by a predetermined printing method, and base printing utilizing the illusion of eyes due to the excellent changing effect of the gravure printing changing pattern. The purpose is to provide a label or mount that can make the pattern stand out and allow the viewer to clearly and clearly recognize the base print pattern.

The first premise of the present invention for solving the above-mentioned problems is a box having a predetermined shape made by assembling a developed box blank.

The feature of the box of the present invention in the above premise is that the box has a gravure printing changing pattern printed on the printing surface of the blank for the box by gravure printing, and the gravure printing changing pattern is printed on the printing surface by the overprint varnish. It is printed on the printed surface by the first fine line set of a plurality of ultrafine overprinted varnish fine lines that extend in an arbitrary direction and are separated from each other in a predetermined direction and are arranged in opposition to each other, and UV glossy varnish. Formed from a second set of ultrafine UV gloss varnish fine lines that are spaced apart and opposed in a predetermined direction, the gravure printing changing pattern is those UVs with gloss or semi-gloss printed by the UV gloss varnish. While the glossy varnish fine lines are located between those overprint varnish fine lines printed by the overprint varnish, they form a convex arc from the printed surface and reflect light in different directions for each UV glossy varnish fine line. Therefore, it has a changing effect in which the appearance changes depending on the viewing angle.

As an example of the box of the present invention, in the gravure printing changing pattern printed on the printed surface of the box, the UV glossy varnish that repels the overprint varnish is repelled by the overprint varnish, and the UV glossy varnish is exposed between the overprint varnishes. The UV glossy varnish fine lines that gather on the printing surface and are located between the overprint varnish fine lines form an arc so that they are convex upward from the overprint varnish fine lines, and the overprint varnish fine lines are UV glossy varnish. It extends substantially flat between the fine lines.

As another example of the box of the present invention, the box has a base printing pattern printed on the printing surface of the box blank by a predetermined printing method and surrounded by a gravure printing changing pattern.

As another example of the box of the present invention, the box has a foil printed by cold foil printing on the printed surface of the box blank, and a gravure printing changing pattern is printed on the foil.

As another example of the box of the present invention, the gravure printing changing pattern formed from the first fine line set of the overprint varnish fine line and the second fine line set of the UV glossy varnish fine line is C (cyan). Printed with overprinted varnish fine lines containing four colors of M (magenda), Y (yellow), K (sumi) and several special colors (including white, gold, silver, and pearl matte). It is a color pattern.

As another example of the box of the present invention, the same plurality of gravure print changing patterns and the first fine line formed from the first fine line set of overprint varnish fine lines and the second fine line set of UV glossy varnish fine lines. At least one of a plurality of different gravure printing changing patterns formed from the line set and the second fine line set is printed on the printing surface in a state of being arranged in a predetermined direction.

As another example of the box of the present invention, a plurality of overprinted varnish fine lines and a plurality of UV glossy varnish fine lines are separated from each other at a predetermined angle with respect to a virtual reference line without intersecting in a predetermined direction. Multiple overprint varnish fine straight lines extending facing each other and a plurality of UV glossy varnish fine straight lines, and a plurality of overprints extending facing each other at a predetermined angle with respect to a virtual reference line without intersecting in a predetermined direction. At least one of a varnish fine curve and a plurality of UV gloss varnish fine curves, the length dimension of the overprint varnish fine line and the UV gloss varnish fine line is in the range of 0.1 to 20 mm, and the adjacent overs. The separation dimension between the printed varnish fine lines and the separation dimension between the adjacent UV gloss varnish fine lines are in the range of 30 to 200 μm, and the line thickness of the overprint varnish fine lines and the UV gloss varnish fine lines is 5 to 5. The maximum height of the UV glossy varnish fine line, which is in the range of 150 μm and makes a convex arc from the printed surface, is in the range of 5 to 100 μm.

As another example of the box of the present invention, the length dimension of the overprinted varnish fine wire and the length dimension of the UV glossy varnish fine wire gradually increase or gradually decrease or increase and decrease toward a predetermined direction. The line thickness of the overprint varnish fine line and the line thickness of the UV glossy varnish fine line gradually increase or gradually decrease, or increase and decrease repeatedly as they go in a predetermined direction.

As another example of the box of the present invention, the distance between adjacent overprint varnish fine lines and the distance between adjacent UV glossy varnish fine lines gradually increase or decrease as they go in a predetermined direction. Alternatively, the increase and decrease are repeated, and the maximum height of the UV glossy varnish fine line gradually increases or gradually decreases or increases and decreases repeatedly as it goes in a predetermined direction.

The second premise of the present invention for solving the above-mentioned problems is a predetermined-shaped mount used as a part of a predetermined-shaped label or packaging material having an adhesive surface and a printed surface and attached to a predetermined location. Is.

The feature of the label or mount of the present invention in the above premise is that the label and mount have a gravure printing changing pattern printed on the printing surface by gravure printing, and the gravure printing changing pattern is printed on the printing surface by overprint varnish. It is printed and extends in an arbitrary direction, and is printed on the printed surface by the first fine line set of a plurality of ultrafine overprint varnish fine lines that are separated from each other in a predetermined direction and lined up in opposition, and UV glossy varnish, and extends in an arbitrary direction. The gravure printing changing pattern is formed from a second fine line set of a plurality of glossy or semi-glossy ultrafine UV glossy varnish fine lines arranged so as to be separated from each other in a predetermined direction. The semi-glossy UV glossy varnish fine lines are located between those overprinted varnish fine lines printed by the overprint varnish, while forming a convex arc from the printed surface and different for each UV glossy varnish fine line. By reflecting light in a direction, it has a changing effect that changes the appearance depending on the viewing angle.

As an example of the label or mount of the present invention, in the gravure printing changing pattern printed on the printed surface of the label or mount, the UV gloss varnish that repels the overprint varnish is repelled by the overprint varnish, and the UV gloss varnish is the overprint varnish. The UV glossy varnish fine lines located between the overprint varnish fine lines gather on the printed surface exposed between the two, and make an arc so that they are convex upward from the overprint varnish fine lines. Extends substantially flat between the UV gloss varnish fine lines.

As another example of the label or mount of the present invention, the label or mount has a base printing pattern printed on the printing surface thereof by a predetermined printing method and surrounded by a gravure printing changing pattern.

As another example of the label or mount of the present invention, the label or mount has a foil printed on its printing surface by cold foil printing, and a gravure printing changing pattern is printed on the foil.

As another example of the label or mount of the present invention, a gravure printing changing pattern formed from a first fine line set of overprinted varnish fine lines and a second fine line set of UV glossy varnish fine lines is C (cyan). ), M (Mazenda), Y (Yellow), K (Sumi), and several special colors (including white, gold, silver, and pearl matte) are printed with overprint varnish fine lines. It is a color pattern that has been printed.

As another example of the label or mount of the present invention, the same plurality of gravure printing changing patterns formed from the first fine line set of overprint varnish fine lines and the second fine line set of UV glossy varnish fine lines and the first. At least one of a plurality of different gravure printing changing patterns formed from the one fine line set and the second fine line set is printed on the printing surface in a state of being arranged in a predetermined direction.

As another example of the label or mount of the present invention, a plurality of overprinted varnish fine lines and a plurality of UV glossy varnish fine lines do not intersect in a predetermined direction at a predetermined angle with respect to a virtual reference line. A plurality of overprint varnish fine straight lines and a plurality of UV glossy varnish fine straight lines extending apart from each other and a plurality of UV glossy varnish fine straight lines extending apart from each other at a predetermined angle with respect to a virtual reference line without intersecting in a predetermined direction. At least one of an overprint varnish fine curve and a plurality of UV gloss varnish fine curves, and the length dimension of the overprint varnish fine line and the UV gloss varnish fine line is in the range of 0.1 to 20 mm and is adjacent to each other. The separation dimension between the overprint varnish fine lines and the separation dimension between the adjacent UV gloss varnish fine lines are in the range of 30 to 200 μm, and the line thickness of the overprint varnish fine lines and the UV gloss varnish fine lines is large. It is in the range of 5 to 150 μm, and the maximum height of the UV glossy varnish fine line that makes a convex arc from the printed surface is in the range of 5 to 100 μm.

As another example of the label or mount of the present invention, the length dimension of the overprinted varnish fine wire and the length dimension of the UV glossy varnish fine wire gradually increase or gradually decrease or increase toward a predetermined direction. And decrease are repeated, and the line thickness of the overprint varnish fine line and the line thickness of the UV glossy varnish fine line gradually increase or gradually decrease or increase and decrease repeatedly as they go in a predetermined direction.

As another example of the label or mount of the present invention, the distance between adjacent overprint varnish fine lines and the distance between adjacent UV glossy varnish fine lines gradually increase or gradually increase toward a predetermined direction. It repeats decreasing or increasing and decreasing, and the maximum height of the UV glossy varnish fine line gradually increases or gradually decreases or increases and decreases as it goes in a predetermined direction.

According to the box according to the present invention, the box has a gravure print changing pattern printed by gravure printing, and the gravure print changing pattern is printed by an overprint varnish and extends in an arbitrary direction and is arranged in a predetermined direction so as to be separated from each other. A second set of ultrafine UV glossy varnish fine lines printed by a first fine line set of a plurality of ultrafine overprint varnish fine lines and a second set of ultrafine UV glossy varnish fine lines that extend in an arbitrary direction and are separated from each other in a predetermined direction. The printed surface is formed from a set of fine lines and has gloss or semi-gloss printed by UV gloss varnish, while those UV gloss varnish fine lines are located between those overprint varnish fine lines printed by overprint varnish. By drawing an arc in a convex shape and reflecting light in different directions for each UV glossy varnish fine line, the gravure printing changing pattern has a changing effect that changes the appearance depending on the viewing angle. High-definition, delicate and beautiful gravure printing with excellent changing effect The changing pattern is printed by gravure printing using ink, and the gravure printing changing pattern can give a good impression to the viewer of the box. , Can attract the viewer of the box strongly. By printing a gravure printing changing pattern having an excellent changing effect on the printed surface of the box, the printed surface can be made conspicuous, and the purchase motivation of the products contained in the box can be stimulated.

In the gravure printing changing pattern, the UV glossy varnish that repels the overprint varnish is repelled by the overprint varnish, and the UV glossy varnish gathers on the printed surface exposed between the overprint varnishes and is located between the overprint varnish fine lines. A box in which the UV glossy varnish fine lines are arced so as to be convex upward from the overprint varnish fine lines and the overprint varnish fine lines extend substantially flat between the UV glossy varnish fine lines is overprinted. The UV glossy varnish fine lines located between the varnish fine lines draw an arc so as to be convex upward from the overprint varnish fine lines, and each UV glossy varnish fine line reflects light in different directions to gravure. The print changing pattern has an excellent changing effect that changes the appearance depending on the viewing angle, the printed surface has a good view, the printed surface can be made conspicuous, and the varnish print changing pattern gives a good impression to the viewer of the box. It can be given and strongly attracted to those who see the box, and can also motivate the purchase of the products contained in the box.

A box having a base printing pattern printed on the printing surface of a blank for a box by a predetermined printing method and surrounded by a gravure printing changing pattern is surrounded by a gravure printing changing pattern in which the base printing pattern has a changing effect, and gravure printing changing. The base printing pattern can be emphasized by using the illusion of the eyes due to the excellent changing effect of the pattern, and the gravure printing changing pattern makes the viewer of the box clearly and clearly recognize the base printing pattern, and the box. The product name, company name, slogan, etc. indicated by the base print pattern can be strongly impressed on the viewer.

A box that has a foil printed by cold foil printing on the printed surface of the box blank and has a gravure printing changing pattern printed on the foil will print the foil by cold foil printing on the printed surface of the box blank. As a result, it is possible to express gold foil of various colors in a gravure printing changing pattern having a changing effect, and it is possible to perform a gradation expression in which colors and shades are expressed by continuous gradation in a gravure printing changing pattern. Since the box can express gold foil and gradation in a gravure printing changing pattern that has an excellent changing effect, the printed surface can be clearly seen and the printed surface can be made conspicuous, and the box can be made to stand out by the gravure printing changing pattern. It can give a good impression to the viewer, strongly attract the viewer to the box, and stimulate the purchase motivation of the products contained in the box.

The gravure printing changing pattern formed from the first fine line set of overprint varnish fine lines and the second fine line set of UV glossy varnish fine lines is C (cyan), M (magenta), Y (yellow), K ( The box, which is a color pattern printed by overprinted varnish fine lines containing four colors of ink (Sumi) and several colors of special colors (including white, gold, silver, and pearl matte), has an excellent changing effect. Since the gravure printing changing pattern can be expressed in color, the printed surface has a good appearance and the printed surface can be made to stand out. The gravure printing changing pattern gives a good impression to the viewer of the box and looks at the box. It is possible to attract people strongly and to stimulate the purchase motivation of the products contained in the box.

Formed from the same plurality of gravure printing changing patterns formed from the first fine line set of overprint varnish fine lines and the second fine line set of UV glossy varnish fine lines, and from the first fine line set and the second fine line set. A box in which at least one of a plurality of different gravure printing changing patterns is printed on the printing surface in a predetermined direction is a plurality of gravure printing changing patterns of the same aspect or a plurality of gravures of different embodiments. By arranging the print changing patterns in a predetermined direction, a plurality of gravure print changing patterns having the same or different modes are expressed on the printed surface, and the gravure print changing patterns have an excellent changing effect in which the appearance changes depending on the viewing angle. Therefore, the gravure printing changing pattern can give a good impression to the person who sees the box, and can strongly attract the person who sees the box. By printing a plurality of identical or different patterns of gravure printing changing patterns having an excellent changing effect on the printed surface of the box, the printed surface can be made conspicuous, and the purchase motivation of the products contained in the box can be motivated. Can stir up. The box comprises a base printing pattern printed by a predetermined printing method along with a plurality of identical or different gravure printing changing patterns having an excellent changing effect, utilizing the eye illusion of the changing effect of the gravure printing changing pattern. The base print pattern can be emphasized, the box viewer can clearly and clearly recognize the base print pattern, and the box viewer can strongly emphasize the product name, company name, slogan, etc. indicated by the base print pattern. You can impress.

A plurality of overprinted varnish fine lines and a plurality of UV glossy varnish fine lines extending at a predetermined angle with respect to a virtual reference line without intersecting in a predetermined direction and extending in opposition to each other. A plurality of UV glossy varnish fine lines and a plurality of overprint varnish fine curves extending opposite to each other at a predetermined angle with respect to a virtual reference line without intersecting in a predetermined direction, and a plurality of UV glossy varnish fine curves. At least one of them, the length dimension of the overprint varnish fine line and the UV gloss varnish fine line is in the range of 0.1 to 20 mm, and the separation dimension between the adjacent overprint varnish fine lines and the adjacent UV gloss varnish. The separation dimension between the fine lines is in the range of 30 to 200 μm, the line thickness of the overprint varnish fine line and the UV glossy varnish fine line is in the range of 5 to 150 μm, and UV that draws a convex arc from the printed surface. Boxes with a maximum height of glossy varnish fine lines in the range of 5 to 100 μm are those that are fine straight lines or fine curves. Length dimension, separation dimension between those overprint varnish fine lines and separation dimension between them UV gloss varnish fine lines, line thickness of overprint varnish fine lines and line thickness of those UV gloss varnish fine lines, UV gloss By setting the maximum height of the varnish fine lines to the above range, gravure printing formed from the first fine line set of these ultrafine overprint varnish fine lines and the second fine line set of these ultrafine UV glossy varnish fine lines. The changing pattern is expressed in high definition, delicate and beautifully, and the gravure printing changing pattern can give a good impression to the viewer of the box and strongly attract the viewer of the box. The box is printed with a high-definition and delicate gravure printing changing pattern that has an excellent changing effect on the printed surface, so that the printed surface can be made conspicuous, and the purchase of products contained in the box can be made. You can motivate yourself. The box can make the base print pattern stand out by utilizing the optical illusion caused by the changing effect of the gravure print changing pattern, so that the viewer of the box can clearly and clearly recognize the base print pattern, and the box can be displayed. It is possible to strongly impress the viewer with the product name, company name, slogan, etc. indicated by the base print pattern.

The length dimension of the overprint varnish fine line and the length dimension of the UV glossy varnish fine line gradually increase or gradually decrease as they go in a predetermined direction, or increase and decrease repeatedly, and the thickness of the overprint varnish fine line is increased. The length of the overprinted varnish fine line and the UV glossy varnish fine line is the length of the overprint varnish fine line and the UV glossy varnish fine line. Gradually increase or gradually decrease or increase and decrease as the dimensions are directed in a predetermined direction, and gradually increase or gradually decrease or increase the line thickness of the overprint varnish fine line or the UV glossy varnish fine line. By repeating the decrease, the gravure printing changing pattern formed from the first fine line set of those ultrafine overprint varnish fine lines and the second fine line set of those ultrafine UV glossy varnish fine lines becomes high definition and delicate. The varnish printing changing pattern exerts an excellent changing effect, and the varnish printing changing pattern can give a good impression to the person who sees the box, and can strongly attract the person who sees the box. The box is a gravure print that exhibits an excellent changing effect by gradually increasing or decreasing the length dimension of the overprint varnish fine wire and the length dimension of the UV glossy varnish fine wire, or by repeating the increase and decrease. A changing pattern is printed on the printed surface, and an excellent changing effect is obtained by gradually increasing or decreasing the line thickness of the overprint varnish fine line and the line thickness of the UV glossy varnish fine line, or repeating the increase and decrease. By printing a gravure printing changing pattern that expresses the above on the printed surface, the printed surface of the box can be made to stand out, and the purchase motivation of the products contained in the box can be stimulated. The box can make the base print pattern stand out by utilizing the optical illusion due to the excellent changing effect of the gravure print changing pattern, so that the viewer of the box can clearly and clearly recognize the base print pattern. The product name, company name, slogan, etc. indicated by the base print pattern can be strongly impressed on the person who sees the box.

The distance between adjacent overprint varnish fine lines and the distance between adjacent UV gloss varnish fine lines gradually increase or gradually decrease or increase and decrease repeatedly as the distance toward a predetermined direction, and the UV gloss varnish is fine. For boxes in which the maximum height of the lines gradually increases or gradually decreases or increases and decreases repeatedly as the maximum height of the lines goes in a predetermined direction, the separation size between the overprint varnish fine lines and the separation size between the UV glossy varnish fine lines By gradually increasing or gradually decreasing or repeating increase and decrease, and gradually increasing or gradually decreasing the maximum height of the UV glossy varnish fine line or repeating increase and decrease. The gravure printing changing pattern formed from the first fine line set of those ultrafine overprint varnish fine lines and the second fine line set of those ultrafine UV glossy varnish fine lines is expressed in high definition and delicately, and gravure. The print changing pattern exerts an excellent changing effect, can give a good impression to the person who sees the box, and can strongly attract the person who sees the box. The box is a gravure printing changing that exhibits an excellent changing effect by gradually increasing or decreasing the separation dimension between the overprint varnish fine lines and the separation dimension between the UV glossy varnish fine lines, or by repeating the increase and decrease. A pattern is printed on the printed surface, and a gravure printing changing pattern that exhibits an excellent changing effect by gradually increasing or decreasing the maximum height of UV glossy varnish fine lines or repeating increasing and decreasing is printed. By printing on the surface, the printed surface can be made to stand out, and the purchase motivation of the products contained in the box can be stimulated. The box can make the base print pattern stand out by utilizing the optical illusion due to the excellent changing effect of the gravure print changing pattern, so that the viewer of the box can clearly and clearly recognize the base print pattern. The product name, company name, slogan, etc. indicated by the base print pattern can be strongly impressed on the person who sees the box.

According to the label or mount according to the present invention, the label or mount has a gravure print changing pattern printed by gravure printing, and the gravure print changing pattern is printed by an overprint varnish and extends in an arbitrary direction and is separated from each other in a predetermined direction. Multiple extra-fine UV glossy varnish fine lines that are printed by the first fine line set of ultra-fine overprint varnish fine lines and UV glossy varnish that extend in any direction and are separated from each other in a predetermined direction. Those UV glossy varnish fine lines formed from the second fine line set and having gloss or semi-gloss printed by UV glossy varnish are located between those overprinted varnish fine lines printed by overprint varnish, while By drawing a convex arc from the printing surface and reflecting light in different directions for each UV glossy varnish fine line, the gravure printing changing pattern has a changing effect that changes the appearance depending on the viewing angle. High-definition, delicate and beautiful gravure printing with excellent changing effect that changes the appearance The changing pattern is printed by gravure printing using ink, and the gravure printing changing pattern gives a good impression to those who see the label or mount. It can be given and can strongly attract viewers of labels and mounts. The label or mount can be printed with a gravure printing changing pattern that has an excellent changing effect on the printed surface, so that the printed surface can be made to stand out, and the product indicated by the label or the product indicated by the mount can be motivated to purchase. Can be done.

In the gravure printing changing pattern, the UV glossy varnish that repels the overprint varnish is repelled by the overprint varnish, and the UV glossy varnish gathers on the printed surface exposed between the overprint varnish and is located between the overprint varnish fine lines. A label or mount in which the UV glossy varnish fine lines are arced so as to be convex upward from the overprint varnish fine lines and the overprint varnish fine lines extend substantially flat between the UV glossy varnish fine lines. By drawing an arc so that the UV glossy varnish fine lines located between the overprint varnish fine lines are convex upward from the overprint varnish fine lines, and each UV glossy varnish fine lines reflect light in different directions. , The gravure printing changing pattern exerts an excellent changing effect that changes the appearance depending on the viewing angle, the printed surface has a good view, the printed surface can be made conspicuous, and the person who sees the label or mount by the gravure printing changing pattern It is possible to give a good impression to the printer, strongly attract the viewers of the label or mount, and stimulate the purchase motivation of the product indicated by the label or the product indicated by the mount.

A label or mount having a base printing pattern printed on the printing surface by a predetermined printing method and surrounded by a gravure printing changing pattern is surrounded by a gravure printing changing pattern in which the base printing pattern has a changing effect, and the gravure printing changing pattern. The base printing pattern can be emphasized by utilizing the illusion of eyes due to the excellent changing effect, and the gravure printing changing pattern can make the viewer of the label or mount recognize the base printing pattern clearly and clearly, and the label. The product name, company name, slogan, etc. indicated by the base print pattern can be strongly impressed on the viewer.

Labels or mounts that have foil printed by cold foil printing on the printed surface of the box blank and have a gravure printing changing pattern printed on the foil will have foil printed on the printed surface of the box blank by cold foil printing. By printing, it is possible to express gold foil of various colors in a gravure printing changing pattern having a changing effect, and it is possible to perform a gradation expression expressing colors and shades in continuous gradation in a gravure printing changing pattern. .. Since the label or mount can express gold foil or gradation in a gravure printing changing pattern having an excellent changing effect, the printed surface can be clearly seen and the printed surface can be made conspicuous, and the gravure printing changing pattern can be used. It can give a good impression to the person who sees the label or the mount, strongly attracts the person who sees the label or the mount, and can stimulate the purchase motivation of the product indicated by the label or the product indicated by the mount.

The gravure printing changing pattern formed from the first fine line set of overprint varnish fine lines and the second fine line set of UV glossy varnish fine lines is C (cyan), M (magenda), Y (yellow), K ( Labels or mounts that are color patterns printed by overprinted varnish fine lines containing four colors of Sumi) and several special colors (including white, gold, silver, and pearl matte) are excellent changing. Since the effective gravure printing changing pattern can be expressed in color, the printed surface can be clearly seen and the printed surface can be made conspicuous, and the gravure printing changing pattern gives a good impression to the viewer of the label or mount. , It is possible to strongly attract the viewers of the label or the mount, and to stimulate the purchase motivation of the product indicated by the label or the product indicated by the mount.

Formed from the same plurality of gravure printing changing patterns formed from the first fine line set of overprint varnish fine lines and the second fine line set of UV glossy varnish fine lines, and from the first fine line set and the second fine line set. A label or mount printed on a printing surface in a state where at least one of a plurality of different gravure printing changing patterns is arranged in a predetermined direction is a plurality of gravure printing changing patterns of the same aspect or a plurality of different aspects. By arranging the gravure print changing patterns in a predetermined direction, a plurality of gravure print changing patterns of the same or different modes are expressed on the printing surface, and the appearance of these gravure printing changing patterns changes depending on the viewing angle. Therefore, the gravure printing changing pattern can give a good impression to the viewer of the label or the mount, and can strongly attract the viewer of the label or the mount. The label or mount can be made to stand out by printing a plurality of identical or different patterns of gravure printing changing patterns having an excellent changing effect on the printed surface, and the product or mount indicated by the label indicates. It can stimulate the willingness to purchase products. The label or mount includes a base printing pattern printed by a predetermined printing method together with a plurality of gravure printing changing patterns of the same or different modes having an excellent changing effect, and utilizes the illusion of eyes due to the changing effect of the gravure printing changing pattern. The base print pattern can be made to stand out, and the base print pattern can be clearly and clearly recognized by the viewer of the label or mount, and the product name or company indicated by the base print pattern can be recognized by the viewer of the label or mount. You can make a strong impression of your name and slogan.

A plurality of overprinted varnish fine lines and a plurality of UV glossy varnish fine lines extending at a predetermined angle with respect to a virtual reference line without intersecting in a predetermined direction and extending in opposition to each other. A plurality of UV glossy varnish fine lines and a plurality of overprint varnish fine curves extending opposite to each other at a predetermined angle with respect to a virtual reference line without intersecting in a predetermined direction, and a plurality of UV glossy varnish fine curves. At least one of them, the length dimension of the overprint varnish fine line and the UV gloss varnish fine line is in the range of 0.1 to 20 mm, and the separation dimension between the adjacent overprint varnish fine lines and the adjacent UV gloss varnish. The separation dimension between the fine lines is in the range of 30 to 200 μm, the line thickness of the overprint varnish fine line and the UV glossy varnish fine line is in the range of 5 to 150 μm, and UV that draws a convex arc from the printed surface. Glossy varnish Labels or mounts with a maximum height of fine lines in the range of 5 to 100 μm are those overprint varnishes that are fine straight lines or fine curves, and those UV glossy varnishes that are fine straight lines or fine curves. The length dimension of the fine lines, the separation dimension between the overprint varnish fine lines and the separation dimension between the UV gloss varnish fine lines, the line thickness of the overprint varnish fine lines and the line thickness of the UV gloss varnish fine lines, By setting the maximum height of the UV glossy varnish fine lines to the above range, it was formed from the first fine line set of those ultrafine overprint varnish fine lines and the second fine line set of those ultrafine UV glossy varnish fine lines. The gravure print changing pattern is expressed in high definition and delicately and neatly, and the gravure print changing pattern can give a good impression to the person who sees the box, and can strongly attract the person who sees the label or the mount. The label or mount can be made to stand out by printing a high-definition, delicate and beautiful gravure printing changing pattern that has an excellent changing effect on the printed surface, and the product or mount indicated by the label. It is possible to stimulate the purchase motivation of the product indicated by. The label or mount can make the base print pattern stand out by utilizing the optical illusion due to the changing effect of the gravure print changing pattern, and the viewer of the label or mount can clearly and clearly recognize the base print pattern. At the same time, the product name, company name, slogan, etc. indicated by the base printing pattern can be strongly impressed on the viewer of the label or mount.

The length dimension of the overprint varnish fine line and the length dimension of the UV glossy varnish fine line gradually increase or gradually decrease as they go in a predetermined direction, or increase and decrease repeatedly, and the thickness of the overprint varnish fine line is increased. The thickness of the UV glossy varnish fine line gradually increases or gradually decreases as the direction of the predetermined direction, or the label or mount that repeats the increase and decrease of the overprint varnish fine line or UV glossy varnish fine line. The length dimension is gradually increased or gradually decreased or increased and decreased repeatedly as the length dimension is directed, and the line thickness of the overprint varnish fine line or the UV glossy varnish fine line is gradually increased or gradually decreased or By repeating the increase and decrease, the gravure printing changing pattern formed from the first fine line set of those ultrafine overprint varnish fine lines and the second fine line set of those ultrafine UV glossy varnish fine lines is high definition. And delicately and beautifully expressed, the varnish printing changing pattern exerts an excellent changing effect, and the varnish printing changing pattern can give a good impression to the viewer of the label or mount, and strongly attracts the viewer of the label or mount. be able to. The label or mount exhibits an excellent changing effect by gradually increasing or decreasing the length dimension of the overprint varnish fine wire and the length dimension of the UV glossy varnish fine wire, or by repeating the increase and decrease. A gravure printing changing pattern is printed on the printed surface, which is excellent by gradually increasing or decreasing the line thickness of the overprint varnish fine line and the line thickness of the UV glossy varnish fine line, or repeating the increase and decrease. Gravure printing that exerts a changing effect By printing a changing pattern on the printed surface, the printed surface of the label or mount can be made to stand out, and the product indicated by the label or the product indicated by the mount can be motivated to purchase. .. The label or mount can make the base print pattern stand out by utilizing the optical illusion due to the excellent changing effect of the gravure printing changing pattern, so that the viewer of the label or mount can clearly and clearly recognize the base print pattern. At the same time, the product name, company name, slogan, etc. indicated by the base printing pattern can be strongly impressed on the viewer of the label or mount.

The distance between adjacent overprint varnish fine lines and the distance between adjacent UV gloss varnish fine lines gradually increase or gradually decrease or increase and decrease repeatedly as the distance toward a predetermined direction, and the UV gloss varnish is fine. Labels or mounts in which the maximum height of the line gradually increases or gradually decreases or repeats increasing and decreasing as the maximum height of the line goes in a predetermined direction, such as the separation dimension between the overprinted varnish fine lines and the UV glossy varnish fine lines. The separation dimension is gradually increased or gradually decreased or increased and decreased repeatedly as the distance dimension is directed toward a predetermined direction, and the maximum height of the UV glossy varnish fine line is gradually increased or gradually decreased or increased and decreased repeatedly. As a result, the gravure printing changing pattern formed from the first fine line set of those ultrafine overprint varnish fine lines and the second fine line set of those ultrafine UV glossy varnish fine lines is expressed in high definition and delicately. , The varnish printing changing pattern exerts an excellent changing effect, can give a good impression to the person who sees the label or the mount, and can strongly attract the person who sees the label or the mount. The label or mount is a gravure that exhibits an excellent changing effect by gradually increasing or decreasing the separation dimension between the overprinted varnish fine lines and the separation dimension between the UV glossy varnish fine lines, or by repeating the increase and decrease. A printing changing pattern is printed on the printing surface, and a gravure printing changing pattern that exhibits an excellent changing effect by gradually increasing or decreasing the maximum height of UV glossy varnish fine lines or repeating increasing and decreasing By printing on the printed surface, the printed surface can be made to stand out, and the purchase motivation of the product indicated by the label or the product indicated by the mount can be stimulated. The label or mount can make the base print pattern stand out by utilizing the optical illusion due to the excellent changing effect of the gravure printing changing pattern, so that the viewer of the label or mount can clearly and clearly recognize the base print pattern. At the same time, the product name, company name, slogan, etc. indicated by the base printing pattern can be strongly impressed on the viewer of the label or mount.

The front perspective view of the sack box shown as an example. Unfolded plan view of the box blank in which the sack box is unfolded. The figure which shows an example of the gravure printing changing pattern. The figure which shows another example of the gravure printing changing pattern. The figure which shows an example of the overprint varnish fine line. The figure explaining an example of the reflection of light in a UV gloss varnish fine line. The figure which shows an example of the base printing pattern and the gravure printing changing pattern printed on the front plate of a sack box. A partially enlarged view of the gravure printing changing pattern of FIG. 7 printed on the front plate of the sack box. The figure which shows another example of the base printing pattern and the gravure printing changing pattern printed on the back plate of a sack box. A partially enlarged view of the gravure printing changing pattern of FIG. 9 printed on the back plate of the sack box. The figure which shows an example of the base printing pattern and the gravure printing changing pattern printed on the 1st side plate of a sack box. A partially enlarged view of the gravure printing changing pattern of FIG. 11 printed on the first side plate of the sack box. The figure which shows another example of the base printing pattern and gravure printing changing pattern printed on the 2nd side plate of a sack box. A partially enlarged view of the gravure printing changing pattern of FIG. 13 printed on the second side plate of the sack box. The figure which shows an example of the gravure printing changing pattern printed on the top plate of a sack box. A partially enlarged view of the gravure printing changing pattern of FIG. 15 printed on the top plate of the sack box. The figure which shows an example of the label which printed the base printing pattern and the gravure printing changing pattern. A partially enlarged view of the gravure printing changing pattern of FIG. 17 printed on the label. The figure which shows an example of the mount on which the base printing pattern and the gravure printing changing pattern were printed. A partially enlarged view of the gravure printing changing pattern of FIG. 19 printed on the mount. A partially enlarged view of the gravure printing changing pattern shown as another example. A partially enlarged view of the gravure printing changing pattern shown as another example. A partially enlarged view of the gravure printing changing pattern shown as another example.

The details of the box according to the present invention will be described below with reference to the attached drawings such as FIG. 1 which is a front perspective view of the sack box 10 shown as an example. FIG. 2 is a developed plan view of the box blank 26 in which the sack box 10 is unfolded. In FIGS. 1 and 2, the vertical direction is indicated by an arrow A, the width direction is indicated by an arrow B, and the front-back direction is indicated by an arrow C (only in FIG. 1).

Although the sack box 10 is shown in FIGS. 1 and 2, the type (form) of the box is not limited to that shown in the drawing. The box of the present invention on which the base printing pattern 24 (gravure printing pattern or flexo printing pattern or offset printing pattern) and the gravure printing changing pattern 25 (gravure printing changing pattern) are printed includes not only all the boxes currently used. Includes all types (forms) of boxes that will be developed in the future.

Specific examples of the box of the present invention on which the base printing pattern 24 (base printing drawing) and the gravure printing changing pattern 25 are printed include a lid type sticking box, an inlay type sticking box, a caramel box, and a bottom in addition to the sack box 10. Hell box, bottom one-touch box, gift box, stamp box, book type box, carry type box, hanger type box, pillow type box, group box (with frame), group box (without frame), N-type box, sleeve box, Paper tube (spiral), paper tube (flat roll), paper tube (rolling), paper tube (flat), paper tube (stamp), paper tube (cover), paper tube (outline case), pasting box (cover) , Sticking box (stamp), sticking box (book), sticking box (hinge), die-cut box, one-piece box, V-cut box, clear case, special sticking four-corner sticking box, cake box, flat fastening box, cardboard box, free design There are boxes etc.

Specific examples of the material (base material) of the box include paper (paperboard), synthetic resin sheet (plastic sheet), and composite sheet. As the paper (paperboard), chip balls, kraft balls, coated balls, uncoated balls, coated ivory, corrugated cardboard, high-grade paperboard, special paperboard, non-wood paper, thinned wood paper and the like are used. As the synthetic resin sheet, a PP sheet, a PET sheet, or the like is used. The synthetic resin sheet may be colored transparent, colored translucent, colorless transparent, or colorless translucent. As the composite sheet, a laminated sheet of paper and a synthetic resin sheet, aluminum-deposited paper, foil paper, fancy paper, water / oil resistant paper, heat resistant paper, antibacterial paperboard and the like are used. The box may be subjected to various surface treatments (press coat, UV coat, film coat). The printed surface 27 of the box preferably has glossiness (gold, colorless silver, colored silver) or semi-gloss (gold, colorless silver, colored silver). The material of the box is not particularly limited, and the material of the box includes not only the material currently used but also any material used in the future.

The sack box 10 (box) is a hexahedron long in the vertical direction, and has a width of a front plate 11 (front panel) and a back plate 12 (rear panel) having a predetermined area extending in parallel in the vertical direction while facing the front-back direction. A pair of first side plate 13 (first side panel) and second side plate 14 (second side panel) having a predetermined area extending in parallel in the vertical direction while facing each other, and a connecting plate 15 extending in the vertical direction ( The articulated panel), the upper surface plate 16 (upper surface panel) and the lower surface plate 17 (lower surface panel) having a predetermined area extending in parallel in the width direction while facing the vertical direction, and the first to fourth flaps 18 to extend in the vertical direction. It is formed of 21 and first and second insertion flaps 22 and 23 extending in the vertical direction.

The front plate 11, the first and second side plates 13, 14 and the top plate 16 have a base printing pattern 24 (gravure printing pattern or flexo printing pattern or offset printing pattern) and a gravure printing changing pattern 25 (gravure printing changing pattern). ) And are printed. In addition, only the gravure printing changing pattern 25 may be printed on the front plate 11, the first and second side plates 13, 14 and the top plate 16. A gravure printing changing pattern 25 (gravure printing changing pattern) is printed on the back plate 12.

The base printing pattern 24 includes a gravure printing pattern (gravure printing drawing) printed by gravure printing (predetermined printing method), a flexo printing pattern (flexo printing drawing) printed by flexo printing (predetermined printing method), and the like. It is one of the offset printing patterns printed by offset printing (predetermined printing method). The base print pattern 24 is preferably a gravure print pattern (gravure print drawing). The base print pattern 24 (base print drawing) is a color different from the gravure print changing pattern 25 and is colored in a predetermined color (achromatic color or chromatic color).

The gravure printing for making the base printing pattern 24 and the gravure printing changing pattern 25 is intaglio printing, in which the intaglio portion (cell) is scratched by corrosion (corrosion method) or laser (engraving method) on the printing plate (plating roll). Make, transfer the ink to the printing plate, and remove the ink on the surface of the printing plate with a doctor blade. Next, the base material to be printed and the printing plate are adhered, and pressure is applied from above the base material to transfer the ink remaining in the intaglio portion (cell) to the base material. In addition, gravure printing includes all gravure printing technologies to be developed in the future.

The flexographic printing for forming the base printing pattern 24 is letterpress printing, in which ink is attached to a letterpress made of resin or rubber using anilox roll, and the ink adhered to the letterpress is transferred to a base material. Specifically, the ink in the ink chamber is directly supplied to the Anilox roll, the ink is transferred from the Anilox roll to the printing plate, and the ink is transferred to the substrate with a low printing pressure between the impression cylinder and the ink cylinder. Move to the entering unit (doctor chamber method). The flexographic printing includes all flexographic printing technologies to be developed in the future. Offset printing for creating the base printing pattern 24 is lithographic printing, in which ink and dampening water are supplied to a plate (aluminum plate) wound around a plate cylinder, and the plate and the blanket come into contact with each other to transfer to the blanket. The printed ink is transferred to the substrate. Note that offset printing includes all offset printing technologies that will be developed in the future.

In the sack box 10, a plurality of box blanks 26 are molded on the long raw fabric to be made, and gravure printing (using UV ink and oil-based ink) and flexo printing (using UV ink, oil-based ink and water-based ink). After printing the base printing pattern 24 continuously on a predetermined portion of the printing surface 27 of the box blank 26 (original fabric) by offset printing (using UV ink or oil-based ink) (preferably gravure printing), gravure By printing (using UV ink or oil-based ink), the gravure printing changing pattern 25 is continuously printed on a predetermined portion of the printing surface 27 of the box blank 26 (original fabric). In the box blank 26 (original fabric), when the gravure printing changing pattern 25 is printed on the remaining printing surface 27 other than the printing surface 27 on which the base printing pattern 24 is printed, or the printing surface on which the base printing pattern 24 is printed. In 27, the gravure printing changing pattern 25 may be printed over the base printing pattern 24.

After printing the base printing pattern 24 (base printing drawing) and the gravure printing changing pattern 25 (gravure printing changing pattern) on the original fabric, the box blank 26 is separated from the original fabric, and the box blank 26 is assembled to assemble the sack box 10 Is made. The sack box 10 is formed with a product storage space 28 having a predetermined volume surrounded by the plates 11 to 17 (panels). The sack box 10 accommodates a predetermined product (article) in the product storage space 28, and is placed in a predetermined place such as a product display shelf or a product display case so that the base printing pattern 24 and the gravure printing changing pattern 25 can be seen. It is displayed on product display shelves, product display cases, etc. so that it can be noticed.

The front plate 11 and the back plate 12 are formed (cut) into a substantially rectangular shape that is long in the vertical direction and extend in the vertical direction. The first and second side plate 13, 14 and the connecting plate 15 are formed (cut) into a substantially rectangular shape long in the vertical direction and extend in the vertical direction. The upper surface plate 16 and the lower surface plate 17 are formed (cut) into a substantially rectangular shape long in the width direction and extend in the width direction. The top plate 16, the first and second flaps 18, 19, and the first insertion flap 22 close the top opening of the box 10, and the bottom plate 17, the third and fourth flaps 20, 21, and the second insertion flap 23 are Close the bottom opening of the box 10.

The first side plate 13 (right side plate) is connected to one side edge 29 of the front plate 11 as shown in the developed plan view of FIG. The second side plate 14 (left side plate) is connected to the other side edge 30 of the front plate 11 and one side edge 31 of the back plate 12. The articulating plate 15 is articulated to the other side edge 32 of the back plate 12. The upper surface plate 16 is connected to the upper end edge 33 of the front plate 11, and the lower surface plate 17 is connected to the lower end edge 34 of the front plate 11. The first flap 18 is connected to the upper end edge 35 of the first side plate 13, and the second flap 19 is connected to the upper end edge 36 of the second side plate 14. The third flap 20 is connected to the lower end edge 37 of the first side surface plate 13, and the fourth flap 21 is connected to the lower end edge 38 of the second side surface plate 14. The first insertion flap 22 is connected to the edge 39 of the upper surface plate 16, and the second insertion flap 23 is connected to the edge 40 of the lower surface plate 17.

In an example of the procedure for assembling the sack box 10 (box) from the box blank box 26 shown in FIG. 2, the connecting plate 15 is bent (bent) at the side edge 32 so that the connecting plate 15 is orthogonal to the back plate 12. ), The back plate 12 is bent (bent) at the side edge 31 so that the back plate 12 is orthogonal to the second side plate 14. The second side plate 14 is bent (bent) at the side edge 30 so that the second side plate 14 is orthogonal to the front plate 11, and the front plate 11 is positive so as to be orthogonal to the first side plate 13. The face plate 11 is bent (bent) at the side edge 29. After bending the plates 11 to 15, the articulated plate 15 is fixed to the inner surface of the first side surface plate 13 by using an adhesive (glue).

Next, the third and fourth flaps 20 and 21 are bent (bent) at the edge edges 37 and 38, and the bottom plate 17 and the second insertion flap 23 are bent (bent) at the edge edges 34 and 40. 2 Insert the insertion flap 23 inside the back plate 12 to close the bottom opening. After storing a predetermined product (article) in the product storage space 28 from the top opening, the first and second flaps 18 and 29 are bent (bent) at the edge edges 35 and 36, and the top plate 16 and the first insertion flap are bent. 22 is bent (bent) at the edge edges 33 and 39, and the first insertion flap 22 is inserted inside the back plate 12 to close the top opening.

FIG. 3 is a diagram showing an example of a gravure print changing pattern 25 (gravure print changing pattern), and FIG. 4 is a diagram showing another example of the gravure print changing pattern 25 (gravure print changing pattern). FIG. 5 is a diagram showing an example of the overprint varnish fine line 41, and FIG. 6 is a diagram illustrating an example of light reflection on the UV glossy varnish fine line 42. FIG. 7 is a diagram showing an example of a base printing pattern 24 (base printing drawing) and a gravure printing changing pattern 25a (gravure printing changing pattern) printed on the front plate 11 of the sack box 10, and FIG. 8 is a diagram showing an example of the gravure printing changing pattern. It is a partially enlarged view of the gravure printing changing pattern 25a (gravure printing changing pattern) of FIG. 7 printed on the front plate 11 of a box 10. FIG. 9 is a diagram showing another example of the base printing pattern 24 (base printing drawing) and the gravure printing changing pattern 25b (gravure printing changing pattern) printed on the back plate 12 of the sack box 10. 10 is a partially enlarged view of the gravure print changing pattern 25b (gravure print changing pattern) of FIG. 9 printed on the back plate 12 of the sack box 10.

The base printing pattern 24 (gravure printing pattern (gravure printing drawing) or flexo printing pattern (flexo printing drawing) or offset printing pattern (offset printing drawing), preferably the gravure printing pattern) is printed on the upper part of the front plate 11. The periphery thereof is surrounded by a gravure printing changing pattern 25a (gravure printing changing pattern), and is surrounded by the gravure printing changing pattern 25a. When the entire printing area of the gravure printing changing pattern 25a printed on the printing surface 27 of the front plate 11 is 100%, the ratio of the printing area of the base printing pattern 24 printed on the printing surface 27 of the front plate 11 is 5. It is in the range of ~ 20%.

If the ratio of the print area of the base print pattern 24 is less than 5%, the print area of the base print pattern 24 is small and the base print pattern 24 cannot be clearly expressed. When the ratio of the print area of the base print pattern 24 exceeds 20%, the print area of the base print pattern 24 is large with respect to the print area of the gravure print changing pattern 25a, and the base print pattern 24 is clearly defined in the gravure print changing pattern 25a. The base print pattern 24 cannot be clearly expressed because it cannot be raised. Since the ratio of the print area of the base print pattern 24 is within the above range, the base print pattern 24 can be clearly highlighted in the gravure print changing pattern 25a by using the gravure print changing pattern 25a, and the base print pattern 24 can be clearly highlighted. Can be clearly expressed.

An example of the gravure printing changing pattern 25a (including the gravure printing changing patterns 25b to 25j) is that a photosensitive material is applied to the copper-plated surface of the printing plate (plating roll) after the data is submitted and the school is completed by blue-burning. The surface of the printing plate is coated by exposing the dented part of the printing plate (the part where ink enters) with a laser to change the material of the photosensitive material, and corroding the developed and exposed copper part with a corrosive liquid. Form a pattern (drawing) (laser plate making). Alternatively, the needle of the diamond is oscillated by an electric signal, and the copper-plated surface of the printing plate (plating roll) is directly scraped off to form a pattern (drawing) (engraving plate making). For the stamp plate, all stamp plates developed in the future can be used. The overprint varnish is transferred to the plate made, the base material to be printed and the stamp plate are adhered, and pressure is applied from above the base material to transfer the overprint varnish remaining in the intaglio portion (cell) to the base material. A predetermined pattern (drawing) is printed on the printing surface of the base material. After printing a predetermined pattern (drawing) on the printed surface of the base material with the overprint varnish, UV glossy varnish is drawn on the printed surface of the base material.

A plurality of gravure printing changing patterns 25a and 25b having different modes (patterns) arranged in a predetermined direction are printed on substantially the entire area of the front plate 11 and the substantially entire area of the back plate 12 of the sack box 10. The area (size) of the gravure printing changing pattern 25a printed on the front plate 11 is larger than the area (size) of the gravure printing changing pattern 25b printed on the back plate 12. The area (size) of the gravure print changing patterns 25a and 25b (including the gravure print changing patterns 25c to 25j) is not particularly limited, and the area (size) can be arbitrarily determined. Further, the modes (patterns) of the gravure printing changing patterns 25a and 25b printed on the printing surfaces 27 of the front plate 11 and the back plate 12 are not particularly limited, and the gravure printing changing patterns 25a and 25b of all the modes (patterns) are positive. Printing can be performed on the printing surface 27 of the face plate 11 and the back plate 12.

The gravure printing changing patterns 25a and 25b have a first fine line set (first high-definition fine line set) of a plurality of ultrafine overprint varnish fine lines 41 printed on the printing surface 27 by the overprint varnish, and UV gloss. It is formed (defined) from a second fine line set of a plurality of ultrafine UV glossy varnish fine lines 42 printed on the printing surface 27 with a varnish. The overprint varnish fine lines 41 extend in an arbitrary direction and are lined up in a predetermined direction (direction intersecting with the arbitrary direction) at equal intervals and opposed to each other (predeterminedly spaced apart from each other). The UV glossy varnish fine lines 42 extend in an arbitrary direction and are arranged in a predetermined direction (direction intersecting with an arbitrary direction) at equal intervals and opposed to each other (predeterminedly spaced apart from each other).

As shown in FIG. 3, an example of the gravure printing changing pattern 25a (including the gravure printing changing patterns 25b to 25j) is printed on the printing surface 27 by the overprint varnish 43 (OP varnish), extends in an arbitrary direction, and is predetermined. A predetermined pattern (drawing) defined by the first fine line set of a plurality of extra-fine overprint varnish fine lines 41 arranged opposite to each other and the overprint varnish fine lines 41 are printed by the overprint varnish 43. After printing on the printing surface 27 including the top of the overprint varnish fine line 41 by a UV gloss varnish 44 having gloss or semi-gloss, a plurality of ultrafine UVs extending in an arbitrary direction and distantly arranged in a predetermined direction are arranged. It is formed from a pattern (drawing) defined by a second fine line set of glossy varnish fine lines 42.

The gravure printing changing pattern 25 (gravure printing changing patterns 25a to 25j) of FIG. 3 formed by the first fine line set of the overprint varnish fine line 41 and the second fine line set of the UV glossy varnish fine line 42 is C. By overprint varnish 43 containing four colors of ink (cyan), M (magenta), Y (yellow), K (sumi) and several special colors (including white, gold, silver, and pearl matte). It is a printed color pattern (color drawing). The gravure printing changing pattern 25 may be a black-and-white pattern (black-and-white drawing).

In the gravure printing changing pattern 25 (gravure printing changing patterns 25a to 25j) defined by the first fine line set of the overprint varnish fine line 41 and the second fine line set of the UV gloss varnish fine line 42, the overprint varnish is used. The UV gloss varnish 44 that repels the 43 is repelled by the overprint varnish 43, the UV gloss varnish 44 gathers on the printed surface 27 exposed between the overprint varnish 43, and the UV gloss located between the overprint varnish fine lines 41. The arc is drawn so that the varnish fine line 42 is convex upward from the overprint varnish fine line 41.

Another example of the gravure printing changing pattern 25a (including the gravure printing changing patterns 25b to 25j) is a foil 45 printed on the printing surface 27 by cold foil printing and a foil 44 on the printing surface 27, as shown in FIG. Printed on top of the overprint varnish 43 (OP varnish) and defined by the first fine line set of a plurality of extrafine overprint varnish fine lines 41 that extend in any direction and are spaced apart from each other in a predetermined direction. After printing the overprint varnish fine line 41 with the predetermined pattern (drawing) and the overprint varnish 43, the printing surface 27 including the top of the overprint varnish fine line 41 is printed with the UV gloss varnish 44 having gloss or semi-gloss. It is formed from a pattern (drawing) formed by a second fine line set of a plurality of ultrafine UV glossy varnish fine lines 42 that extend in an arbitrary direction and are arranged so as to be separated from each other in a predetermined direction.

The gravure printing changing pattern 25 (gravure) of FIG. 4 formed by the foil 45 printed by cold foil printing, the first fine line set of the overprint varnish fine lines 41, and the second fine line set of the UV glossy varnish fine lines 42. The print changing pattern 25a to 25j) is the number of four colors of ink and special colors (including white, gold, silver, and pearl matte) of C (cyan), M (magenta), Y (yellow), and K (sumi). It is a color pattern (color drawing) printed by an overprint varnish 43 containing a color ink. The gravure printing changing pattern 25 may be a black-and-white pattern (black-and-white drawing).

Gravure printing changing pattern 25 (gravure printing changing pattern 25) formed by the foil 45 printed by cold foil printing, the first fine line set of the overprint varnish fine line 41, and the second fine line set of the UV glossy varnish fine line 42. In 25a to 25j), the UV gloss varnish 44 that repels the overprint varnish 43 is repelled by the overprint varnish 43, and the UV gloss varnish 44 gathers on the foil 44 on the printed surface 27 that is exposed between the overprint varnish 43. The UV glossy varnish fine line 42 located between the overprint varnish fine lines 41 is arced so as to be convex upward from the overprint varnish fine lines 41.

As shown in FIG. 5, the overprint varnish fine lines 41 printed by the overprint varnish 43 (OP varnish) are raised upward from the print surface 27 (or foil 45) and are raised from the print surface 27 (or foil 45). It forms an overprinted varnish layer on top of it. Those UV glossy varnish fine lines 42 printed by the glossy or semi-glossy UV glossy varnish 44 are located between the overprint varnish fine lines 41 and from the printed surface 27 (or foil 45), as shown in FIG. It rises upward and draws an arc (arc) in a convex shape, forming a thickly piled UV glossy varnish layer on the printed surface 27 (or foil 45). The overprinted varnish fine lines 41 extend substantially flat between the UV glossy varnish fine lines 42.

The UV glossy varnish fine lines 42 reflect incident light, and the angle of the reflected light changes depending on the angle of the incident light. Therefore, the light reflected from the UV glossy varnish fine lines 42 changes depending on the viewing angle of the UV glossy varnish fine lines 42 (gravure printing changing patterns 25a to 25j). The arbitrary direction is not particularly limited, and any direction can be freely set (vertical direction, horizontal direction, front-back direction, diagonal direction, etc.), and the predetermined direction is not particularly limited, and the predetermined direction can be set. It can be set freely (vertical direction, horizontal direction, front-back direction, diagonal direction, etc.).

The overprint varnish fine line 41 forming the gravure printing changing patterns 25a and 25b of one of the gravure printing changing patterns 25a and 25b printed on the front plate 11 and the back plate 12 of the sack box 10 is shown in FIG. , As shown in FIG. 10, it is a straight line 41a (overprint varnish fine straight line) inclined at a predetermined angle with respect to the virtual reference line X, and the fine lines 41 (overprint varnish fine straight line 41a) do not intersect. It extends parallel to each other. The fine lines 41 (fine straight lines 41a) are lined up in a predetermined direction so as to face each other at equal intervals (opposite at predetermined intervals). As shown in FIGS. 8 and 10, the UV glossy varnish fine line 42 forming one type of gravure printing changing patterns 25a and 25b is a straight line 42a (overprint) inclined at a predetermined angle with respect to the virtual reference line X. It is a varnish fine straight line), and these fine lines 42 (overprint varnish fine straight line 42a) extend in parallel (parallel) with each other without intersecting. The fine lines 42 (fine straight lines 42a) are lined up in a predetermined direction so as to face each other at equal intervals (opposite at predetermined intervals). The fine lines 41 (fine straight lines 41a) gradually decrease as their length dimension L1 goes in a predetermined direction, and these fine lines 42 (fine straight lines 42a) gradually decrease as their length dimension L1 goes in a predetermined direction. It is gradually decreasing. The fine lines 41 and the fine lines 42 (fine straight lines 41a, 42a) have the same line thickness L2, L3, separation dimensions L2, L3, and maximum height L4.

The length dimension L1 of the fine lines 41 (fine straight lines 41a) may gradually increase as the direction of the predetermined direction, and the length dimension L1 of the fine lines 42 (fine straight lines 42a) tends to increase in the predetermined direction. It may increase gradually as it goes. Further, the length dimension L1 of the fine lines 41 (fine straight lines 41a) may gradually increase and then gradually decrease toward a predetermined direction, and the length dimension L1 of the fine lines 42 (fine straight lines 42a) is predetermined. It may increase gradually and then decrease gradually in the direction of. The length dimension L1 method of the fine lines 41 (fine straight lines 41a) may gradually decrease and then gradually increase toward a predetermined direction. The length dimension L1 method of the fine lines 42 (fine straight lines 42a) may gradually decrease and then gradually increase toward a predetermined direction. Further, the length dimension L1 of the fine lines 41 (fine straight lines 41a) may gradually increase toward one of the predetermined directions, while the length dimension L1 may gradually increase toward the other in the predetermined direction. The length dimension L1 of the fine lines 42 (fine straight lines 42a) may gradually increase toward one in a predetermined direction, and may gradually increase as the length dimension L1 toward the other in a predetermined direction. The length dimension L1 of the fine line 41 (fine straight line 41a) may gradually decrease as it goes toward one of the predetermined directions, and the length dimension L1 may gradually decrease as it goes toward the other in the predetermined direction. The length dimension L1 of the line 42 (fine straight line 42a) may gradually decrease as it goes toward one of the predetermined directions, and may gradually decrease as the length dimension L1 toward the other in the predetermined direction. The length dimension L1 of the fine lines 41 (fine straight lines 41a) may be repeatedly increased and decreased in a predetermined direction, and the length dimension L1 of the fine lines 42 (fine straight lines 42a) is in a predetermined direction. The increase and decrease may be repeated toward the end.

The overprint varnish fine line 41 forming the gravure printing changing pattern 25a, 25b of the other type of the gravure printing changing patterns 25a, 25b printed on the front plate 11 and the back plate 12 of the sack box 10 is shown in FIG. , As shown in FIG. 10, it is a curve 41b (overprint varnish fine curve) inclined at a predetermined angle with respect to the virtual reference line X, and the fine lines 41 (overprint varnish fine curve 41b) do not intersect. It extends parallel to each other. The fine lines 41 (fine curves 41b) are lined up in a predetermined direction so as to face each other at equal intervals (opposite at predetermined intervals). The UV glossy varnish fine lines 42 forming the other type of gravure printing changing patterns 25a and 25b are curved lines 42b (gravure printing) inclined at a predetermined angle with respect to the virtual reference line X as shown in FIGS. 8 and 10. It is a changing pattern curve), and these fine lines 42 (gravure printing changing pattern curve 42b) extend in parallel (parallel) with each other without intersecting. The fine lines 42 (fine curves 42b) are lined up in a predetermined direction so as to face each other at equal intervals (opposite at predetermined intervals). The fine lines 41 (fine curves 41b) gradually decrease as their length dimension L1 goes in a predetermined direction, and these fine lines 42 (fine curves 42b) gradually decrease as their length dimension L1 goes in a predetermined direction. It is gradually decreasing. The fine lines 41 (fine curves 41b) and the fine lines 42 (fine curves 42b) have the same line thickness L2, L3, separation dimensions L2, L3, and maximum height L4.

The length dimension L1 of the fine lines 41 (fine curve 41b) gradually increases as the length dimension L1 goes in a predetermined direction, and the length dimension L1 of the fine lines 42 (fine curve 42b) gradually increases as the length dimension L1 goes in a predetermined direction. You may be doing it. Further, the length dimension L1 of the fine lines 41 (fine curve 41b) may gradually increase and then gradually decrease toward a predetermined direction, and the length dimension L1 of the fine lines 42 (fine curve 42b) is predetermined. It may increase gradually as it goes in the direction of, and then gradually decrease. The length dimension L1 of the fine lines 41 (fine curve 41b) may gradually decrease and then gradually increase toward a predetermined direction, and the length dimension L1 of the fine lines 42 (fine curve 42b) may gradually increase in a predetermined direction. It may decrease gradually as it goes toward, and then gradually increase. Further, the length dimension L1 of the fine lines 41 (fine curve 41b) may gradually increase toward one of the predetermined directions, while the length dimension L1 may gradually increase toward the other in the predetermined direction. The length dimension L1 of the fine lines 42 (fine curve 42b) may gradually increase as it goes toward one of the predetermined directions, and the length dimension L1 may gradually increase toward the other in the predetermined direction. The length dimension L1 of the fine lines 41 (fine curve 41b) may gradually decrease toward one in a predetermined direction, and the length dimension L1 may gradually decrease toward the other in a predetermined direction. The length dimension L1 of the line 42 (fine curve 42b) may gradually decrease as it goes toward one of the predetermined directions, while the length dimension L1 may gradually decrease as it goes toward the other in the predetermined direction. The length dimension L1 of the fine lines 41 (fine curve 41b) may be repeatedly increased and decreased in a predetermined direction, and the length dimension L1 of the fine lines 42 (fine curve 42b) is in a predetermined direction. The increase and decrease may be repeated toward the end.

The gravure printing changing patterns 25a and 25b printed on the front plate 11 and the back plate 12 form the UV glossy varnish fine lines 42 (UV glossy varnish fine straight lines 42a and UV glossy varnish fine lines 42a) forming the gravure printing changing patterns 25a and 25b. Since the curve 42b) reflects light in different directions, it has a changing effect in which the appearance changes depending on the viewing angle. The gravure printing changing patterns 25a and 25b printed on the front plate 11 and the back plate 12 change (increase, decrease, increase, decrease,) the length dimension L1 of the fine lines 41, 42 (fine straight lines 41a, 42a, fine curves 41b, 42b). (Repeat increase / decrease), changes (repetition of increase / decrease, increase / decrease) of line thicknesses L2 and L3 of fine lines 41, 42 (fine straight lines 41a, 42a, fine curves 41b, 42b) shown in FIG. Changes in the separation dimensions L2 and L3 (repeated increase, decrease, increase and decrease) between the fine lines 41 and 42 (fine straight lines 41a and 42a, fine curves 41b and 42b) shown and the fine lines 42 (fine straight lines 42a, shown in FIG. 23) shown in FIG. It may be accompanied by at least one change (repetition of increase, decrease, increase / decrease) of the change (repetition of increase, decrease, increase / decrease) of the maximum height L4 of the fine curve 42b).

Overprint varnish fine lines 41 (overprint varnish fine straight lines 41a, overprint varnish fine curves 41b) and UV gloss varnish fine lines 42 (UV gloss varnish fine straight lines 42a, UV gloss varnish fine lines 42a) forming gravure printing changing patterns 25a and 25b. Curve 42b) has a length dimension L1 in the range of 0.1 to 20 mm, preferably 0.5 to 10 mm. If the length dimension L1 of the fine lines 41, 42 (fine straight lines 41a, 42a, fine curves 41b, 42b) is less than 0.1 mm, the length of the fine lines 41, 42 (fine straight lines 41a, 42a, fine curves 41b, 42b) The dimension L1 becomes too short, and the visibility and clarity of the gravure printing changing patterns 25a and 25b formed by the fine line sets of the ultrafine fine lines 41 and 42 deteriorate, and the gravure printing changing patterns 25a and 25b become clear. And it cannot be clearly recognized. When the length dimension L1 of the fine lines 41, 42 (fine straight lines 41a, 42a, fine curves 41b, 42b) exceeds 20 mm, the lengths of the fine lines 41, 42 (fine straight lines 41a, 42a, fine curves 41b, 42b) The dimensions L1 become too long, and the gravure printing changing patterns 25a and 25b formed by the fine line sets of these ultrafine fine lines 41 and 42 are roughly expressed, and the gravure printing changing patterns 25a and 25b are expressed in high definition and delicately and beautifully. Cannot be expressed in.

Since the length dimension L1 of the fine lines 41, 42 (fine straight lines 41a, 42a, fine curves 41b, 42b) forming the gravure printing changing patterns 25a, 25b is in the above range, the fine lines 41, 42 are fine. The gravure printing changing patterns 25a and 25b formed by the line set and printed on the front plate 11 and the back plate 12 of the sack box 10 can be expressed in high definition and delicate and beautifully, and also in high definition and delicate and beautifully. By surrounding the base printing pattern 24 with the expressed gravure printing changing patterns 25a and 25b, the base printing pattern 24 can be clearly highlighted in the gravure printing changing patterns 25a and 25b, and the base printing pattern 24 is made clear. Can be expressed in.

Overprint varnish fine lines 41 (overprint varnish fine straight lines 41a, overprint varnish fine curves 41b) and UV gloss varnish fine lines 42 (UV gloss varnish fine straight lines 42a, UV gloss varnish fine lines 42a) forming gravure printing changing patterns 25a and 25b. Curve 42b) has line thicknesses L2 and L3 in the range of 5 to 150 μm, preferably in the range of 10 to 100 μm. If the line thickness L2, L3 of the fine lines 41, 42 (fine straight lines 41a, 42a, fine curves 41b, 42b) is less than 5 μm, the lines of the fine lines 41, 42 (fine straight lines 41a, 42a, fine curves 41b, 42b) Visibility of gravure printing changing patterns 25a and 25b formed by a set of fine lines 41 and 42 (fine straight lines 41a and 42a, fine curves 41b and 42b) whose thicknesses L2 and L3 become too thin. The clarity is reduced, and the gravure printing changing patterns 25a and 25b cannot be clearly and clearly recognized. When the line thicknesses L2 and L3 of the fine lines 41, 42 (fine straight lines 41a, 42a, fine curves 41b, 42b) exceed 150 μm, the fine lines 41, 42 (fine straight lines 41a, 42a, fine curves 41b, 42b) The line thicknesses L2 and L3 become too thick, and the gravure printing changing patterns 25a and 25b formed by the fine line set of these ultrafine fine lines 41 and 42 (fine straight lines 41a and 42a and fine curves 41b and 42b) are roughly cut. It is not possible to express the gravure printing changing patterns 25a and 25b in high definition and delicately.

Since the line thicknesses L2 and L3 of the fine lines 41, 42 (fine straight lines 41a, 42a, fine curves 41b, 42b) forming the gravure printing changing patterns 25a, 25b are in the above range, these ultrafine fine lines 41, 42 The gravure printing changing patterns 25a and 25b formed by the fine line set of (fine straight lines 41a and 42a and fine curves 41b and 42b) and printed on the front plate 11 and the back plate 12 of the sack box 10 are high-definition, delicate and beautiful. By surrounding the base print pattern 24 with the gravure print changing patterns 25a and 25b, which can be expressed in high definition and delicately, the eyes due to the excellent changing effect of the gravure print changing patterns 25a and 25b. The base print pattern 24 can be clearly highlighted in the gravure print changing patterns 25a and 25b by utilizing the illusion of the above, and the base print pattern 24 can be clearly expressed.

Overprint varnish fine lines 41 (overprint varnish fine straight lines 41a, overprint varnish fine curves 41b) and UV glossy varnish fine lines 42 (UV glossy varnish fine straight lines 42a, UV glossy varnish fine lines 42a) forming gravure printing changing patterns 25a and 25b. The curve 42b) has a distance L2, L3 between adjacent fine lines 41, 42 (fine straight lines 41a, 42a, fine curves 41b, 42b) in a predetermined direction in the range of 30 to 200 μm, preferably 50 to 100 μm. Is in the range of. If the separation dimensions L2 and L3 between the fine lines 41, 42 (fine straight lines 41a, 42a, fine curves 41b, 42b) are less than 30 μm, the fine lines 41, 42 (fine straight lines 41a, 42a, fine curves 41b, 42b) are separated from each other. The intervals are too narrow, and the visibility and clarity of the gravure printing changing patterns 25a and 25b defined by the fine line sets of these ultrafine fine lines 41 and 42 (fine straight lines 41a and 42a and fine curves 41b and 42b) are improved. It is lowered and the gravure printing changing patterns 25a and 25b cannot be clearly and clearly recognized. When the separation dimensions L2 and L3 between the fine lines 41, 42 (fine straight lines 41a, 42a, fine curves 41b, 42b) exceed 200 μm, the fine lines 41, 42 (fine straight lines 41a, 42a, fine curves 41b, 42b) are separated from each other. The gravure printing changing patterns 25a and 25b formed by the fine line sets of the ultrafine fine lines 41 and 42 (fine straight lines 41a and 42a and fine curves 41b and 42b) are roughly expressed and gravure. The print changing patterns 25a and 25b cannot be expressed in high definition and delicately.

Since the separation dimensions L2 and L3 between the fine lines 41 and 42 (fine straight lines 41a and 42a and fine curves 41b and 42b) forming the gravure printing changing patterns 25a and 25b are within the above range, these ultrafine fine lines 41 and 42 The gravure printing changing patterns 25a and 25b formed by the fine line set of (fine straight lines 41a and 42a and fine curves 41b and 42b) and printed on the front plate 11 and the back plate 12 of the sack box 10 are high-definition, delicate and beautiful. By surrounding the base print pattern 24 with the gravure print changing patterns 25a and 25b, which can be expressed in high definition and delicately, the eyes due to the excellent changing effect of the gravure print changing patterns 25a and 25b. The base print pattern 24 can be clearly highlighted in the gravure print changing patterns 25a and 25b by utilizing the illusion of the above, and the base print pattern 24 can be clearly expressed.

The UV gloss varnish fine lines 42 (UV gloss varnish fine straight lines 42a, UV gloss varnish fine curves 42b) forming the gravure printing changing patterns 25a and 25b have a maximum height L4 that draws an arc (arc) convexly from the printing surface 27. (Ink (UV glossy varnish) filling amount) is in the range of 5 to 100 μm, preferably in the range of 50 to 100 μm. When the maximum height L4 (ink (UV gloss varnish) filling amount) of the fine line 42 (fine straight line 42a, fine curve 42b) is less than 5 μm, the maximum height L4 of the fine line 42 (fine straight line 42a, fine curve 42b) becomes The three-dimensionality, visibility, and clarity of the gravure printing changing patterns 25a and 25b formed by the fine line set of these ultrafine fine lines 41 and 42 (fine straight lines 41a and 42a and fine curves 41b and 42b) become too low. It is lowered and the gravure printing changing patterns 25a and 25b cannot be clearly and clearly recognized. When the maximum height L4 (ink (UV gloss varnish) filling amount) of the fine line 42 (fine straight line 42a, fine curve 42b) exceeds 100 μm, the maximum height L4 of the fine line 42 (fine straight line 42a, fine curve 42b) Is too high, and the gravure printing changing patterns 25a and 25b formed by the fine line set of these ultrafine fine lines 41 and 42 (fine straight lines 41a and 42a and fine curves 41b and 42b) are roughly expressed and gravure printing changing. The patterns 25a and 215b cannot be expressed in high definition and delicately.

Since the maximum height L4 of the fine lines 42 (fine straight lines 42a, fine curves 42b) forming the gravure printing changing patterns 25a, 25b is within the above range, these ultrafine fine lines 41, 42 (fine straight lines 41a, 42a, fine) The gravure printing changing patterns 25a and 25b formed by the fine line set of the curves 41b and 42b) and printed on the front plate 11 and the back plate 12 of the sack box 10 can be expressed in high definition and delicately and neatly. By surrounding the base printing pattern 24 with the gravure printing changing patterns 25a and 25b expressed in high definition and delicately, the base printing pattern 24 can be clearly highlighted in the gravure printing changing patterns 25a and 25b. , The base print pattern 24 can be clearly expressed.

FIG. 11 is a diagram showing an example of a base printing pattern 24 (base printing drawing) and a gravure printing changing pattern 25c (gravure printing changing pattern) printed on the first side plate 13 of the sack box 10. FIG. It is a partially enlarged view of the gravure printing changing pattern 25c of FIG. 11 printed on the first side plate 13 of the sack box 10. FIG. 13 is a diagram showing another example of the base printing pattern 24 (base printing drawing) and the gravure printing changing pattern 25d (gravure printing changing pattern) printed on the second side plate 14 of the sack box 10. FIG. Is a partially enlarged view of the gravure printing changing pattern 25d of FIG. 13 printed on the second side plate 14 of the sack box 10.

The base printing pattern 24 is printed on the upper part of the first side plate 13 (right side plate) and the upper part of the second side plate 13 (left side plate), and the periphery thereof is surrounded by gravure printing changing patterns 25c and 25d for gravure printing. It is surrounded by changing patterns 25c and 25d. The printed surfaces 27 of the first and second side plates 13 and 14 when the entire printing area of the gravure printing changing patterns 25c and 25d printed on the printed surfaces 27 of the first and second side plates 13 and 14 is 100%. The ratio of the print area of the base print pattern 24 printed on is the same as the ratio of the print area of the base print pattern 24 printed on the print surface 27 of the front plate 11.

A combination of the same modes (rectangle, triangle, rhombus, polygon, circle, etc.) arranged in a predetermined direction (direction intersecting with an arbitrary direction) is combined in substantially the entire area of the first side plate 13 of the sack box 10 (box). A plurality of gravure printing changing patterns 25c (gravure printing changing patterns) of (geometric patterns) are printed. The aspect (pattern) of the gravure printing changing pattern 25 printed on the printing surface 27 of the first side plate 13 is not particularly limited, and the gravure printing changing pattern 25 of all aspects (patterns) can be used on the printing surface 27 of the first side plate 13. Can be printed on. The gravure printing changing pattern 25c extends in an arbitrary direction and is lined up in a predetermined direction (direction intersecting with an arbitrary direction) at equal intervals and opposed (opposed to each other at predetermined intervals). A plurality of extra-fine UV glossy varnish fine lines 42 that extend in an arbitrary direction and are lined up at equal intervals (opposite at predetermined intervals) in a predetermined direction (direction intersecting with an arbitrary direction). It is formed (defined) from the second fine line set of.

The fine lines 41 and 42 forming the gravure printing changing pattern 25c printed on the first side plate 13 of the sack box 10 are inclined at a predetermined angle with respect to the virtual reference line X as shown in FIG. The overprint varnish fine straight line 41a and the UV glossy varnish fine straight line 42a, and these fine lines 41, 42 (fine straight lines 41a, 42a) extend in parallel (parallel) with each other without intersecting. The fine lines 41, 42 (fine lines 41a, 42a) are lined up in a predetermined direction so as to face each other at equal intervals (opposite at predetermined intervals). The fine lines 41, 42 (fine straight lines 41a, 42a) gradually decrease as their length dimension L1 toward one of the predetermined directions, and gradually decrease as their length dimension L1 toward the other in the predetermined direction. ing. The fine lines 41, 42 (fine straight lines 41a, 42a) forming the gravure printing changing pattern 25c printed on the first side plate 13 have line thicknesses L2, L3, separation dimensions L2, L3, and maximum height L4. Are the same.

The range of the length dimension L1 (range of 0.1 to 20 mm, preferably the range of 0.5 to 10 mm) of the fine lines 41, 42 (fine straight lines 41a, 42a) forming the gravure printing changing pattern 25c, and their fineness. Lines 41, 42 (fine straight lines 41a, 42a) in the range of line thickness L2, L3 (range of 5 to 150 μm, preferably in the range of 10 to 100 μm), and those fine lines 41, 42 (fine straight lines 41a, 42a). The range of the separation dimensions L2 and L3 (range of 30 to 200 μm, preferably the range of 50 to 100 μm), and the range of the maximum height L4 of these fine lines 41 and 42 (fine straight lines 41a and 42a) (5 to 100 μm). The range, preferably the range of 50 to 100 μm), is as described above.

The fine lines 41, 42 (fine straight lines 41a, 42a) forming the gravure printing changing pattern 25c printed on the first side plate 13 have a length dimension L1, a line thickness L2, L3, a separation dimension L2, L3, and a maximum. Since the height L4 is in the above range, the gravure printing changing pattern 25c formed by the fine line set of these ultrafine fine lines 41, 42 (fine straight lines 41a, 42a) and printed on the first side plate 13 of the box 10. Can be expressed beautifully in high definition and delicately, and by surrounding the base printing pattern 24 with the gravure printing changing pattern 25c expressed in high definition and delicately and beautifully, the excellent changing of the gravure printing changing pattern 25c The base print pattern 24 can be clearly highlighted in the gravure print changing pattern 25c by utilizing the illusion of the eyes due to the effect, and the base print pattern 24 can be clearly expressed.

The length dimension L1 of the fine lines 41, 42 (fine straight lines 41a, 42a) forming the pattern of the gravure printing changing pattern 25c may gradually increase toward a predetermined direction, and these fine lines 41, 42 may be gradually increased. The length dimension L1 of (fine straight lines 41a, 42a) may gradually decrease as it goes in a predetermined direction. Further, the length dimension L1 of the fine lines 41, 42 (fine straight lines 41a, 42a) may gradually increase and then gradually decrease toward a predetermined direction, and the fine lines 41, 42 (fine straight lines 41a, 42a) may be gradually decreased. ) May gradually decrease and then gradually increase as the length dimension L1 tends toward a predetermined direction. Further, the length dimension L1 of the fine lines 41, 42 (fine straight lines 41a, 42a) gradually increases as the direction toward one of the predetermined directions, and the length dimension of the fine lines 41, 42 (fine straight lines 41a, 42a). L1 may gradually increase as it goes toward the other in the predetermined direction, and the length dimension L1 of the fine lines 41, 42 (fine straight lines 41a, 42a) repeatedly increases and decreases toward the predetermined direction. May be good.

A plurality of gravure prints of the same pattern (elliptical geometric pattern) and different aspects (elliptical geometric pattern) arranged in a predetermined direction are printed on substantially the entire area of the second side plate 14 of the sack box 10 (box). The changing pattern 25d is printed. The aspect (pattern) of the gravure printing changing pattern 25 printed on the printing surface 27 of the second side plate 14 is not particularly limited, and the gravure printing changing pattern 25 of any aspect (pattern) can be used on the printing surface 27 of the second side plate 14. Can be printed on. The gravure printing changing pattern 25d extends in an arbitrary direction and is lined up in a predetermined direction (direction intersecting with an arbitrary direction) at equal intervals (distance facing each other) and a plurality of ultrafine overprint varnish fine lines 41. A plurality of extra-fine UV glossy varnish fine lines 42 that extend in an arbitrary direction and are lined up at equal intervals (opposite at predetermined intervals) in a predetermined direction (direction intersecting with an arbitrary direction). It is formed (defined) from the second fine line set of.

The fine lines 41 and 42 forming the gravure printing changing pattern 25d printed on the second side plate 14 of the sack box 10 are inclined at a predetermined angle with respect to the virtual reference line X as shown in FIG. The fine straight lines 41a and 42a, and the fine lines 41 and 42 (fine straight lines 41a and 42a) extend in parallel (parallel) with each other without intersecting. The fine lines 41, 42 (fine straight lines 41a, 42a) are lined up in a predetermined direction so as to face each other at equal intervals (opposite at predetermined intervals). The fine lines 41, 42 (fine straight lines 41a, 42a) gradually decrease as their length dimension L1 toward one of the predetermined directions, and gradually decrease as their length dimension L1 toward the other in the predetermined direction. doing. The fine lines 41, 42 (fine straight lines 41a, 42a) that define the gravure printing changing pattern 25d printed on the second side plate 14 have the same line thickness L2, separation dimension L3, and maximum height L4. is there.

The range of the length dimension L1 (range of 0.1 to 20 mm, preferably the range of 0.5 to 10 mm) of the fine lines 41, 42 (fine straight lines 41a, 42a) forming the gravure printing changing pattern 25d, and their fineness. Lines 41, 42 (fine straight lines 41a, 42a) in the range of line thickness L2, L3 (range of 5 to 150 μm, preferably in the range of 10 to 100 μm), and those fine lines 41, 42 (fine straight lines 41a, 42a). The range of the separation dimensions L2 and L3 (range of 30 to 200 μm, preferably the range of 50 to 100 μm), and the range of the maximum height L4 of these fine lines 42 (fine straight lines 42a) (range of 5 to 100 μm, preferably). , 50 to 100 μm range) is as described above.

The length dimensions L1 and line thickness L2, L3, separation dimensions L2, L3 of the fine lines 41, 42 (fine straight lines 41a, 42a) that define the gravure printing changing pattern 25d printed on the second side surface plate 14. Since the maximum height L4 is in the above range, the gravure printing changing formed by the fine line set of these ultrafine fine lines 41, 42 (fine straight lines 41a, 42a) and printed on the second side plate 14 of the sack box 10. The pattern 25d can be expressed beautifully with high definition and delicate, and the base printing pattern 24 is surrounded by the gravure printing changing pattern 25d expressed with high definition and delicately, so that the gravure printing changing pattern 25d is excellent. The base print pattern 24 can be clearly highlighted in the gravure print changing pattern 25d by utilizing the illusion of the eyes due to the changing effect, and the base print pattern 24 can be clearly expressed.

The length dimension L1 of the fine lines 41, 42 (fine straight lines 41a, 42a) forming the gravure printing changing pattern 25d may gradually increase toward a predetermined direction, and the fine lines 41, 42 (fine lines 41, 42) may be gradually increased. The length dimension L1 of the straight lines 41a, 42a) may gradually decrease as it goes in a predetermined direction. Further, the length dimension L1 may gradually increase toward one of the predetermined directions, and the length dimension L1 may gradually increase toward the other in the predetermined direction. Further, the length dimension L1 of the fine lines 41, 42 (fine straight lines 41a, 42a) may be gradually increased and then gradually decreased toward a predetermined direction, and the fine lines 41, 42 (fine straight lines 41a, 42a) may be gradually decreased. ) May gradually decrease and then gradually increase as the length dimension L1 toward a predetermined direction, and the length dimension L1 of the fine lines 41, 42 (fine straight lines 41a, 42a) increases toward a predetermined direction. And decrease may be repeated.

The gravure printing changing patterns 25c and 25d printed on the first side plate 13 and the second side plate 14 have the fine lines 42 (fine straight lines 42a) forming the patterns of the gravure printing changing patterns 25c and 25d in different directions. By reflecting light, the gravure printing changing patterns 25c and 25d have an excellent changing effect in which the appearance changes depending on the viewing angle. The gravure printing changing patterns 25c and 25d printed on the first side plate 13 and the second side plate 14 are accompanied by a change (increase or decrease) in the length dimension L1 of the fine lines 41 and 42 (fine straight lines 41a and 42a). Changes (increase or decrease) in line thickness L2, L3 of the fine lines 41, 42 (fine straight lines 41a, 42a) shown in FIG. 21 and separation between the fine lines 41, 42 (fine straight lines 41a, 42a) shown in FIG. At least one change (increase or decrease) of the change (increase or decrease) of the dimensions L2 and L3 and the change (increase or decrease) of the maximum height L4 of the fine line 42 (fine straight line 42a) shown in FIG. It may be.

FIG. 15 is a diagram showing an example of a gravure printing changing pattern 25e (gravure printing changing pattern) printed on the upper surface plate 16 of the sack box 10, and FIG. 16 is a diagram printed on the upper surface plate 16 of the sack box 10. 15 is a partially enlarged view of the gravure printing changing pattern 25e of 15. A plurality of gravure printing changing patterns 25e (gravure printing changing patterns) of the same aspect (pattern) arranged in a predetermined direction (direction intersecting an arbitrary direction) in substantially the entire area of the upper surface plate 16 of the sack box 10 (box). Is printed. The aspect (pattern) of the gravure printing changing pattern 25 printed on the printing surface 27 of the top plate 16 is not particularly limited, and the gravure printing changing pattern 25 of all aspects (patterns) is printed on the printing surface 27 of the top plate 16. Can be done.

The gravure printing changing pattern 25e extends in an arbitrary direction and is lined up in a predetermined direction (direction intersecting with an arbitrary direction) at equal intervals and opposed (opposed to each other). 1. It is formed (defined) from the second fine line set of.

As shown in FIG. 16, the fine lines 41 and 42 forming the gravure printing changing pattern 25e printed on the upper surface plate 16 of the sack box 10 are fine straight lines inclined at a predetermined angle with respect to the virtual reference line X. 41a and 42a, and these fine lines 41 and 42 (fine straight lines 41a and 42a) extend radially without intersecting. The fine lines 41, 42 (fine straight lines 41a, 42a) are lined up in a predetermined direction (in all directions) at predetermined intervals and facing each other. The fine lines 41, 42 (fine straight lines 41a, 42a) forming the gravure printing changing pattern 25e printed on the top plate 16 have the same line thickness L2, L3 and maximum height L4, and their separation dimensions are the same. L2 and L3 are different.

The range of the length dimension L1 of the fine lines 41, 42 (fine straight lines 41a, 42a) forming the pattern of the gravure printing changing pattern 25e (range of 0.1 to 20 mm, preferably range of 0.5 to 10 mm). The fine lines 41, 42 (fine straight lines 41a, 42a) in the line thickness L2, L3 range (5 to 150 μm range, preferably 10 to 100 μm range), and the fine lines 41, 42 (fine straight lines 41a, 42a) Separation dimensions L2, L3 range (30 to 200 μm range, preferably 50 to 100 μm range), maximum height L4 range (5 to 100 μm range) of these fine lines 42 (fine straight lines 42a), Preferably, the range of 50 to 100 μm) is as described above. Because the length dimension L1, the line thickness L2, L3, the separation dimension L2, L3, and the maximum height L4 of the fine lines 41, 42 (fine straight lines 41a, 42a) forming the gravure printing changing pattern 25e are within the above ranges. , The pattern of the gravure printing changing pattern 25e formed by the fine line set of these ultrafine fine lines 41, 42 (fine straight lines 41a, 42a) and printed on the upper surface plate 16 of the box 10 is expressed in high definition and delicately. can do.

The length dimension L1 of the fine lines 41, 42 (fine straight lines 41a, 42a) forming the gravure printing changing pattern 25e may gradually increase toward a predetermined direction, and the fine lines 41, 42 (fine lines 41, 42) may be gradually increased. The length dimension L1 of the straight lines 41a, 42a) may gradually decrease as it goes in a predetermined direction. Further, the length dimension L1 of the fine lines 41, 42 (fine straight lines 41a, 42a) may gradually increase and then gradually decrease toward a predetermined direction, and the fine lines 41, 42 (fine straight lines 41a, 42a) may be gradually decreased. ) May gradually decrease and then gradually increase as the length dimension L1 tends toward a predetermined direction. Further, the length dimension L1 of the fine lines 41, 42 (fine straight lines 41a, 42a) gradually increases toward one of the predetermined directions, and the length dimension of the fine lines 41, 42 (fine straight lines 41a, 42a). L1 may gradually increase as it goes toward the other in a predetermined direction, and the length dimensions L1 of the fine lines 41, 42 (fine straight lines 41a, 42a) gradually decrease as they go toward one of the predetermined directions. The length dimension L1 of the fine lines 41, 42 (fine straight lines 41a, 42a) may gradually decrease toward the other in a predetermined direction, and the lengths of the fine lines 41, 42 (fine straight lines 41a, 42a). The dimension L1 may be repeatedly increased and decreased in a predetermined direction.

The gravure printing changing pattern 25e printed on the top plate 16 is seen by the gravure printing changing pattern 25e because the fine lines 42 (fine straight lines 42a) forming the gravure printing changing pattern 25e reflect light in different directions. It has an excellent changing effect that changes the appearance depending on the angle. The gravure printing changing pattern 25e printed on the top plate 16 shows a change (increase or decrease) in the length dimension L1 of the fine lines 41, 42 (fine straight lines 41a, 42a) and fine lines 41, 42 (fine straight lines 41a, 42a). ) Changes (increase or decrease) in the line thicknesses L2 and L3 of the fine lines 41 and 42 (fine straight lines 41a and 42a) shown in FIG. 21 along with changes (increase and decrease) in the separation dimensions L2 and L3 between the two. It may be accompanied by at least one change (increase or decrease) of the change (increase or decrease) in the maximum height L4 of the fine line 42 (fine straight line 42a) shown in the above.

The sack box 10 (box) is a gravure printing changing pattern 25 having the same aspect (pattern) formed by a set of fine lines of a plurality of ultrafine fine lines 41, 42 (fine straight lines 41a, 42a, fine curves 41b, 42b). A plurality of gravure printing changing patterns 25 having different modes (patterns) formed by a set of fine lines 41, 42 (fine straight lines 41a, 42a, fine curves 41b, 42b) of a plurality of ultrafine fine lines are arranged in a predetermined direction. The gravure printing changing pattern 25 (gravure printing changing pattern 25a to 25e) is expressed on the printing surface 27, and the appearance of the gravure printing changing pattern 25 (gravure printing changing pattern 25a to 25e) changes depending on the viewing angle. By expressing the gravure printing changing pattern 25 (gravure printing changing patterns 25a to 25e) having a changing effect and having a changing effect in color (full color), the box 10 is displayed on a product display shelf, a product display case, or the like. In this case, the person who sees the box 10 can be impressed, and the person who sees the box 10 can be strongly attracted.

The sack box 10 (box) can be made to stand out by printing a plurality of gravure printing changing patterns 25 (gravure printing changing patterns 25a to 25e) having an excellent changing effect on the printed surface 27. It is possible to stimulate the purchase motivation of the product contained in the box 10. The sack box 10 (box) includes a plurality of gravure printing changing patterns 25 (gravure printing changing patterns 25a to 25e) having the same or different modes having excellent changing effects, and a predetermined printing method (gravure printing, flexo printing, offset printing, etc.). Preferably, the base printing pattern 24 printed by gravure printing) is provided, and the base printing pattern 24 is formed by utilizing the illusion of eyes due to the excellent changing effect of the gravure printing changing patterns 25 (gravure printing changing patterns 25a to 25e). It can be made to stand out, and the base print pattern 24 can be clearly and clearly recognized by the viewer of the box 10, and the product name, company name, slogan, etc. indicated by the base print pattern 24 can be strongly recognized by the viewer of the box 10. You can impress.

The sack box 10 (box) has a gravure printing changing pattern 25 (gravure printing changing patterns 25a to 25e) having an excellent changing effect when the foil 45 is printed on the printing surface 27 of the box blank 26 by cold foil printing. In addition to being able to express gold foil of various colors, it is also possible to perform gradation expression in which colors and shades are expressed in continuous gradation in the gravure printing changing pattern 25 (gravure printing changing patterns 25a to 25e). Further, since the gold foil expression and the gradation expression can be performed in the gravure printing changing pattern 25 (gravure printing changing patterns 25a to 25e) having an excellent changing effect, the printed surface 27 has a good appearance and makes the printed surface 27 stand out. This can give a good impression to the person who sees the box 10, can strongly attract the person who sees the box 10, and can stimulate the purchase motivation of the product contained in the box 10.

FIG. 17 is a diagram showing an example of a label 46 on which a base print pattern 24 (base print drawing) and a gravure print changing pattern 25f (gravure print changing pattern) are printed, and FIG. 18 is a diagram printed on the label 46. It is a partially enlarged view of the gravure printing changing pattern 25f of 17. The label 46 (seal) has an adhesive surface 47 and a printed surface 48, and is attached to a predetermined location via the adhesive surface 47. Although the planar shape of the illustrated label 46 is formed into an elliptical shape, the planar shape of the label 46 is not particularly limited, and the planar shape of the label 46 can be formed into any shape according to its use.

The main uses of the label 46 are to attach it to cups and bottles of beverages, foods, alcoholic beverages, medicines, etc. and use it as a product promotion, to attach it to a product package (box) and use it as a POP, for display shelves and displays. It can be attached and used as a POP, for product display, for product brand display, etc. As the label 46, a paper-based label, a synthetic paper-based label, and a film-based label are used. High-quality paper, coated paper, and mirror coat are used for paper labels. For synthetic paper labels, synthetic paper made mainly of polypropylene resin or synthetic paper capable of offset printing is used. A PET film, a polymide film, or a pochiester aluminum vapor-deposited film is used for the film-based label. The printed surface 48 of the label 42 preferably has glossiness (gold, colorless silver, colored silver) or semi-gloss (gold, colorless silver, colored silver).

The base printing pattern 24 (gravure printing pattern (gravure printing drawing) or flexo printing pattern (flexo printing drawing) or offset printing pattern (offset printing drawing), preferably the gravure printing pattern) is printed on the printing surface 48 of the label 46. , The periphery thereof is surrounded by a gravure print changing pattern 25f (gravure print changing pattern), and is surrounded by the gravure print changing pattern 25f.

The ratio of the print area of the base print pattern 24 printed on the print surface 48 of the label 46 is 5 to 20 when the entire print area of the gravure print changing pattern 25f printed on the print surface 48 of the label 46 is 100%. It is in the range of%. If the ratio of the print area of the base print pattern 24 printed on the print surface 48 of the label 46 is less than 5%, the print area of the base print pattern 24 is small and the base print pattern 24 cannot be clearly expressed. When the ratio of the print area of the base print pattern 24 printed on the print surface 48 of the label 46 exceeds 20%, the print area of the base print pattern 24 is large with respect to the print area of the gravure print changing pattern 25f, and the gravure print changing pattern 25f The base print pattern 24 cannot be clearly highlighted in the interior, and the base print pattern 24 cannot be clearly expressed.

Since the ratio of the print area of the base print pattern 24 is within the above range, the base print pattern 24 can be clearly highlighted in the gravure print changing pattern 25f by using the gravure print changing pattern 25f, and the base print pattern 24 can be clearly highlighted. Can be clearly expressed. On the label 46, only the gravure printing changing pattern 25f is printed on the printing surface 48, and the base printing pattern 24 may not be printed.

A plurality of gravure printing changing patterns 25f (gravure printing changing patterns) having different modes (patterns) arranged in a predetermined direction are printed on the printed surface 48 in substantially the entire area of the label 46. The aspect (pattern) of the gravure printing changing pattern 25 printed on the printing surface 48 of the label 46 is not particularly limited, and all aspects (patterns such as square, triangle, rhombus, polygon, circle, square, triangle, rhombus, many). The gravure printing changing pattern 25 (a pattern in which a square, a circle, etc. are combined) can be printed on the printing surface 48 of the label 46. The gravure printing changing pattern 25f extends in an arbitrary direction and is lined up in a predetermined direction (direction intersecting with an arbitrary direction) at equal intervals and opposed (opposed to each other at predetermined intervals). A plurality of extra-fine UV glossy varnish fine lines 42 that extend in an arbitrary direction and are lined up at equal intervals (opposite at predetermined intervals) in a predetermined direction (direction intersecting with an arbitrary direction). It is formed (defined) from the second fine line set of.

As shown in FIG. 18, the fine lines 41 and 42 forming the gravure printing changing pattern 25f printed on the printing surface 47 of the label 46 are fine curves 41b inclined at a predetermined angle with respect to the virtual reference line X. , 42b, and these fine lines 41, 42 (fine curves 41b, 42b) extend in parallel (parallel) with each other without intersecting. The fine lines 41, 42 (fine curves 41b, 42b) are lined up in a predetermined direction so as to face each other at equal intervals (opposite at predetermined intervals). The fine lines 41, 42 (fine curves 41b, 42b) gradually decrease as their length dimension L1 tends toward a predetermined direction. The fine lines 41, 42 (fine curves 41b, 42b) forming the gravure printing changing pattern 25f have the same line thickness L2, L3, separation dimensions L2, L3, and maximum height L4.

The range of the length dimension L1 (range of 0.1 to 20 mm, preferably the range of 0.5 to 10 mm) of the fine lines 41, 42 (fine curves 41b, 42b) forming the gravure printing changing pattern 25f, and their fineness. Lines 41, 42 (fine curves 41b, 42b) in the line thickness L2, L3 range (5 to 150 μm range, preferably 10 to 100 μm range), and these fine lines 41, 42 (fine curves 41b, 42b). The range of separation dimensions L2 and L3 (range of 30 to 200 μm, preferably range of 50 to 100 μm) and the range of maximum height L4 of these fine lines 42 (fine curve 42b) (range of 5 to 100 μm, preferably). Is in the range of 50 to 100 μm), which is the same as those of the fine lines 41, 42 (fine curves 41b, 42b) of the sack box 10.

The length dimensions L1, line thickness L2, L3, and separation dimensions L2 of the fine lines 41, 42 (fine curves 41b, 42b) that form the pattern of the gravure printing changing pattern 25f printed on the printing surface 48 of the label 46. Since L3 and the maximum height L4 are in the above range, the gravure printing changing that is defined by the fine line set of these ultrafine fine lines 41 and 42 (fine curves 41b and 42b) and printed on the printing surface 47 of the label 46. The pattern 25f can be expressed beautifully with high definition and delicate, and the base printing pattern 24 is surrounded by the gravure printing changing pattern 25f expressed with high definition and delicately, so that the gravure printing changing pattern 25f is excellent. The base print pattern 24 can be clearly highlighted in the gravure print changing pattern 25f by utilizing the illusion of the eyes due to the changing effect, and the base print pattern 24 can be clearly expressed.

The length dimension L1 of the fine lines 41, 42 (fine curves 41b, 42b) forming the gravure printing changing pattern 25f may gradually increase toward a predetermined direction. Further, the length dimension L1 of the fine lines 41, 42 (fine curves 41b, 42b) may gradually increase and then gradually decrease toward a predetermined direction, and the fine lines 41, 42 (fine curves 41b, 42b) may be gradually decreased. ) May gradually decrease and then gradually increase as the length dimension L1 tends toward a predetermined direction. Further, the length dimension L1 of the fine lines 41, 42 (fine curves 41b, 42b) gradually increases toward one of the predetermined directions, and the length dimension of the fine lines 41, 42 (fine curves 41b, 42b). L1 may gradually increase as it goes toward the other in a predetermined direction, and the length dimension L1 of the fine lines 41, 42 (fine curves 41b, 42b) gradually decreases as it goes toward one of the predetermined directions. The length dimension L1 of the fine lines 41, 42 (fine curves 41b, 42b) may gradually decrease toward the other in a predetermined direction, and the lengths of the fine lines 41, 42 (fine curves 41b, 42b) may be gradually decreased. The dimension L1 may be repeatedly increased and decreased in a predetermined direction.

The gravure printing changing pattern 25f printed on the printing surface 48 of the label 46 is a gravure printing changing pattern in which the fine lines 42 (fine curves 42b) forming the gravure printing changing pattern 25f reflect light in different directions. It has an excellent changing effect in which the appearance changes depending on the viewing angle of 25f. The gravure printing changing pattern 25f printed on the printing surface 48 of the label 46 shows a change (increase or decrease) in the length dimension L1 of the fine lines 41, 42 (fine curves 41b, 42b), and the fine lines 41 shown in FIG. , 42 (fine curves 41b, 42b) with changes in line thickness L2, L3 (increase or decrease) and fine lines 41, 42 (fine curves 41b, 42b) shown in FIG. 22 with changes in distance dimensions L2, L3 (fine curves 41b, 42b). An increase or decrease) and a change (increase or decrease) in the maximum height L4 of the fine line 42 (fine curve 42b) shown in FIG. 23 may be accompanied by at least one change (increase or decrease).

The label 46 is defined by a gravure printing changing pattern 25f having a different aspect (pattern) (or the same aspect (pattern)) formed by a set of fine lines of a plurality of ultrafine fine lines 41, 42 (fine curves 41b, 42b). A plurality of gravure printing changing patterns 25f are expressed on the printing surface 48, and the gravure printing changing patterns 25f have an excellent changing effect in which the appearance changes depending on the viewing angle, and gravure printing having a changing effect. By expressing the pattern of the changing pattern 25f in color (full color), when the label 46 is attached to a cup, a bottle, a package (box), a display shelf, or a display, it can give a good impression to the viewer of the label 46. It can and can strongly attract the viewer of the label 46.

The label 46 can make the printed surface 48 stand out by printing a plurality of gravure printing changing patterns 25f having an excellent changing effect on the printed surface 48, and stimulates the purchase motivation of the product indicated by the label 46. Can be done. The label 46 has a plurality of gravure printing changing patterns 25f in different modes (patterns) (or the same mode (pattern)) having an excellent changing effect, and a predetermined printing method (gravure printing, flexo printing, offset printing, preferably. The base printing pattern 24 printed by gravure printing) is provided, and the base printing pattern 24 can be made to stand out by utilizing the illusion of the eyes due to the excellent changing effect of the gravure printing changing pattern 25f. The base print pattern 24 can be clearly and clearly recognized, and the product name, company name, slogan, etc. indicated by the base print pattern 24 can be strongly impressed on the viewer of the label 46.

When the foil 45 is printed on the printing surface 48 by cold foil printing, the label 46 can express gold foil of various colors in the gravure printing changing pattern 25f having an excellent changing effect, and the gravure printing changing pattern. At 25f, it is possible to perform a gradation expression in which colors and shades are expressed by continuous gradation. Further, since the gold leaf expression and the gradation expression can be performed in the gravure printing changing pattern 25f having an excellent changing effect, the printed surface 48 has a good appearance, the printed surface 48 can be made conspicuous, and a person who sees the label 46. It is possible to give a good impression to the person, strongly attract the viewers of the label 46, and stimulate the purchase motivation of the product indicated by the label 46.

FIG. 19 is a diagram showing an example of a mount 49 on which a base print pattern 24 (base print drawing) and a gravure print changing pattern 25 g (gravure print changing pattern) are printed, and FIG. 20 is a diagram printed on the mount 49. It is a partially enlarged view of 19 gravure printing changing pattern 25g. The mount 49 is used as a packaging material for blisters, shrink films, clear cases, etc., and is used as a part of the packaging material. The planar shape of the illustrated mount 49 is formed into a square shape, but the planar shape of the mount 49 is not particularly limited, and the planar shape of the mount 49 can be formed into any shape according to its use.

The material of the mount 49 is the same as that of the box 10 described above. The mount 49 may be subjected to various surface treatments (press coat, UV coat, film coat). The printed surface 48 of the mount 49 (one side or both sides of the mount 49) preferably has gloss (gold, colorless silver, colored silver) or semi-gloss (gold, colorless silver, colored silver). The material of the mount 49 is not particularly limited, and the material of the mount 49 includes not only the material currently used but also any material used in the future.

The base printing pattern 24 (gravure printing pattern (gravure printing drawing) or flexo printing pattern (flexo printing drawing) or offset printing pattern (offset printing drawing), preferably the gravure printing pattern) is printed on the printing surface 48 of the mount 49. , The periphery thereof is surrounded by a gravure print changing pattern 25 g (gravure print changing pattern), and is surrounded by the gravure print changing pattern 25 g. The ratio of the print area of the base print pattern 24 printed on the print surface 48 of the mount 49 is 5 to 20 when the entire print area of the gravure print changing pattern 25 g printed on the print surface 48 of the mount 49 is 100%. It is in the range of%.

If the ratio of the print area of the base print pattern 24 printed on the print surface 48 of the mount 49 is less than 5%, the print area of the base print pattern 24 is small and the base print pattern 24 cannot be clearly expressed. When the ratio of the print area of the base print pattern 24 printed on the print surface 48 of the mount 49 exceeds 20%, the print area of the base print pattern 24 is large with respect to the print area of the gravure print changing pattern 25 g, and the gravure print changing pattern 25 g. The base print pattern 24 cannot be clearly highlighted in the interior, and the base print pattern 24 cannot be clearly expressed.

Since the ratio of the printing area of the base printing pattern 24 is within the above range, the base printing pattern 24 can be clearly highlighted in the gravure printing changing pattern 25g by using the gravure printing changing pattern 25g, and the base printing pattern 24 can be clearly highlighted. Can be clearly expressed. On the mount 49, only the gravure printing changing pattern 25g is printed on the printing surface 48, and the base printing pattern 24 may not be printed.

A plurality of gravure printing changing patterns 25g having different modes (patterns) arranged in a predetermined direction (direction intersecting with an arbitrary direction) are printed on the printing surface 48 in substantially the entire area of the mount 49. The aspect (pattern) of the gravure printing changing pattern 25g printed on the printing surface 48 of the mount 49 is not particularly limited, and all aspects (square, triangle, rhombus, polygon, circular pattern, square, triangle, rhombus, many). 25 g of a gravure printing changing pattern (a pattern in which a square, a circle, etc. are combined) can be printed on the printing surface 48 of the mount 49. The gravure printing changing pattern 25g extends in an arbitrary direction and is lined up in a predetermined direction (direction intersecting with an arbitrary direction) at equal intervals (distance facing each other) and a plurality of ultrafine overprint varnish fine lines 41. A plurality of extra-fine UV glossy varnish fine lines 42 that extend in an arbitrary direction and are lined up at equal intervals (opposite at predetermined intervals) in a predetermined direction (direction intersecting with an arbitrary direction). It is formed (defined) from the second fine line set of.

As shown in FIG. 19, the fine lines 41 and 42 forming the gravure printing changing pattern 25g printed on the printing surface 48 (single side or both sides) of the mount 49 are at a predetermined angle with respect to the virtual reference line X. The fine curves 41b and 42b are inclined, and the fine lines 41 and 42 (fine curves 41b and 42b) extend in parallel (parallel) with each other without intersecting. The fine lines 41, 42 (fine curves 41b, 42b) are lined up in a predetermined direction so as to face each other at equal intervals (opposite at predetermined intervals). The fine lines 41, 42 (fine curves 41b, 42b) gradually decrease as their length dimension L1 toward one of the predetermined directions, and gradually decrease as their length dimension L1 toward the other in the predetermined direction. ing. The fine lines 41, 42 (fine curves 41b, 42b) that define 25 g of the gravure printing changing pattern printed on the printing surface 48 of the mount 49 have line thicknesses L2, L3, separation dimensions L2, L3, and maximum height. L4 is the same.

The range of the length dimension L1 (range of 0.1 to 20 mm, preferably the range of 0.5 to 10 mm) of the fine lines 41, 42 (fine curves 41b, 42b) defining 25 g of the gravure printing changing pattern, and those. The fine lines 41, 42 (fine curves 41b, 42b) in the line thickness L2, L3 range (5 to 150 μm range, preferably 10 to 100 μm range), and the fine lines 41, 42 (fine curves 41b, 42b). ), The range of the separation dimensions L2 and L3 (range of 30 to 200 μm, preferably the range of 50 to 100 μm), and the range of the maximum height L4 of these fine lines 42 (fine curve 42b) (range of 5 to 100 μm, preferably). Is in the range of 50 to 100 μm), which is the same as those of the fine lines 41, 42 (fine curves 41b, 42b) of the sack box 10.

The length dimensions L1, line thickness L2, L3, separation dimensions L2, L3 of the fine lines 41, 42 (fine curves 41b, 42b) forming the gravure printing changing pattern 25 g printed on the print surface 48 of the mount 49, Since the maximum height L4 is in the above range, 25 g of a gravure printing changing pattern formed by a set of fine lines 41, 42 (fine curves 41b, 42b) of these ultrafine fine lines and printed on the printing surface 48 of the mount 49 is printed. High-definition and delicate and beautifully expressed, and by surrounding the base printing pattern 24 with 25g of high-definition and delicate and beautifully expressed gravure printing changing pattern, the excellent changing effect of the gravure printing changing pattern 25g The base print pattern 24 can be clearly highlighted in the gravure print changing pattern 25 g by utilizing the illusion of the eyes, and the base print pattern 24 can be clearly expressed.

The length dimension L1 of the fine lines 41, 42 (fine curves 41b, 42b) forming the gravure printing changing pattern 25 g may gradually increase toward a predetermined direction, and the fine lines 41, 42 (fine curves 41, 42) may be gradually increased. The length dimension L1 of the fine curves 41b, 42b) may gradually decrease as it goes in a predetermined direction. Further, the length dimension L1 of the fine lines 41, 42 (fine curves 41b, 42b) may gradually increase and then gradually decrease toward a predetermined direction, and the fine lines 41, 42 (fine curves 41b, 42b) may be gradually decreased. ) May gradually decrease and then gradually increase as the length dimension L1 tends toward a predetermined direction. Further, the length dimension L1 of the fine lines 41, 42 (fine curves 41b, 42b) gradually increases toward one of the predetermined directions, and the length dimension of the fine lines 41, 42 (fine curves 41b, 42b). L1 may gradually increase as it goes toward the other in a predetermined direction, and the length dimension L1 of the fine lines 41, 42 (fine curves 41b, 42b) repeatedly increases and decreases toward the predetermined direction. May be good.

The gravure printing changing pattern 25g printed on the printing surface 48 of the mount 49 is a gravure printing changing pattern in which the fine lines 42 (fine curves 42b) forming the gravure printing changing pattern 25g reflect light in different directions. It has an excellent changing effect in which the appearance changes depending on the viewing angle of 25 g. The gravure printing changing pattern 25g printed on the printing surface 48 of the mount 49 shows a change (increase or decrease) in the length dimension L1 of the fine lines 41, 42 (fine curves 41b, 42b), and the fine lines 41 shown in FIG. , 42 (fine curves 41b, 42b) with changes in line thickness L2, L3 (increase or decrease) and fine lines 41, 42 (fine curves 41b, 42b) shown in FIG. 22 with changes in distance dimensions L2, L3 (fine curves 41b, 42b). An increase or decrease) and a change (increase or decrease) in the maximum height L4 of the fine line 42 (fine curve 42b) shown in FIG. 23 may be accompanied by at least one change (increase or decrease).

The mount 49 is predetermined with 25 g of a gravure printing changing pattern having a different aspect (pattern) (or the same aspect (pattern)) formed by a set of fine lines of a plurality of ultrafine fine lines 41, 42 (fine curves 41b, 42b). A plurality of gravure printing changing patterns 25g are expressed on the printing surface 48, and the gravure printing changing pattern 25g has an excellent changing effect in which the appearance changes depending on the viewing angle, and also has a gravure printing changing effect. By expressing the pattern 25g in color (full color), when the mount 49 is used as a packaging material for blister, shrink film, clear case, etc. and used as a part of the packaging material, it gives a good impression to those who see the mount 49. Can be given, and the viewer of the mount 49 can be strongly attracted.

The mount 49 can make the printed surface 48 stand out by printing a plurality of gravure printing changing patterns 25 g having an excellent changing effect on the printed surface 47, and stimulates the purchase motivation of the product indicated by the mount 49. Can be done. The mount 49 includes a plurality of gravure printing changing patterns 25g in different modes (patterns) (or the same mode (pattern)) having an excellent changing effect, and a predetermined printing method (gravure printing, flexo printing, offset printing, preferably. The base printing pattern 24 printed by gravure printing) is provided, and the base printing pattern 24 can be made to stand out by utilizing the illusion of the eyes due to the excellent changing effect of the gravure printing changing pattern 25g, so that the viewer of the mount 49 can see it. The base print pattern 24 can be clearly and clearly recognized, and the product name, company name, slogan, etc. indicated by the base print pattern 24 can be strongly impressed on the viewer of the mount 49.

When the foil 45 is printed on the printing surface 48 by cold foil printing, the mount 49 can express various colors of gold foil in the gravure printing changing pattern 25g having an excellent changing effect, and the gravure printing changing pattern. At 25 g, it is possible to perform a gradation expression in which colors and shades are expressed by continuous gradation. Further, since the gold leaf expression and the gradation expression can be performed in the gravure printing changing pattern 25g having an excellent changing effect, the printed surface 48 can be clearly seen and the printed surface 48 can be made conspicuous, and a person who sees the mount 49. It is possible to give a good impression to the user, strongly attract the viewers of the mount 49, and stimulate the purchase motivation of the product indicated by the mount 49.

FIG. 21 is a partially enlarged view of the gravure print changing pattern 25h (gravure print changing pattern) shown as another example. The gravure printing changing pattern 25h (gravure printing changing pattern) shown in FIG. 21 is printed on the front plate 11, the back plate 12, the first and second side plates 13, 14 and the top plate 16 of the box 10 together with the base printing pattern. Alternatively, it is printed on the printing surface 48 of the label 46 or the mount 49 together with the base printing pattern. The base printing pattern is printed on the printing surface 48 of the box 10, the label 46, and the mount 49, and the periphery thereof is surrounded by the gravure printing changing pattern 25h and surrounded by the gravure printing changing pattern 25h. Only the gravure printing changing pattern 25h is printed on the front plate 11, the back plate 12, the first and second side plates 13, 14, the top plate 16, the label 46, and the mount 49, and the base printing pattern is not printed. May be good.

In the gravure printing changing pattern 25h, the line thicknesses L2 and L3 of the fine lines 41 and 42 (fine curves 41b and 42b (or fine straight lines 41a and 42a)) forming the gravure printing changing pattern 25h are in predetermined directions and gradually move toward one side. After the increase, the line thicknesses L2 and L3 of the fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) gradually decrease toward one side. The thicknesses L2 and L3 of the fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) are in the range of 5 to 150 μm, preferably in the range of 10 to 100 μm.

The fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) forming the gravure printing changing pattern 25h have different length dimensions, and the separation dimensions L2, L3 and the maximum height L4 are the same. is there. The range of the length dimension L1 (range of 0.1 to 20 mm, preferably the range of 0.5 to 10 mm) of the fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)), and them. Fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) in the range of separation dimensions L2, L3 (range of 30 to 200 μm, preferably in the range of 50 to 100 μm), those fine lines 42 ( The range of the maximum height L4 (the range of 5 to 100 μm, preferably the range of 50 to 100 μm) of the fine curve 42b (or the fine straight line 42a)) is as described above. In the gravure printing changing pattern 25h shown in FIG. 21, the fine lines 42 (fine curves 42b (or fine straight lines 42a)) forming the gravure printing changing pattern 25h reflect light in different directions, so that the gravure printing changing pattern 25h It has an excellent changing effect that changes the appearance depending on the viewing angle.

The length dimensions L1, line thickness L2, L3, and separation dimensions L2 of the fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) forming the gravure printing changing pattern 25h shown in FIG. 21. As L3 and the maximum height L4 are in the above range and the line thicknesses L2 and L3 of the fine lines 41 and 42 (fine curves 41b and 42b (or fine straight lines 41a and 42a)) are in a predetermined direction and move toward one side. Since it gradually increases or decreases, the gravure printing changing pattern 25h formed by the fine line set of these ultrafine fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) is fine and delicate and beautiful. When the base print pattern is printed in the gravure print changing pattern 25h, the base print pattern can be surrounded by the gravure print changing pattern 25h, which is expressed in high definition and delicately. By utilizing the illusion of eyes due to the excellent changing effect of the gravure printing changing pattern 25h, the base printing pattern can be clearly highlighted in the gravure printing changing pattern pattern 25h, and the base printing pattern can be clearly expressed. ..

The line thicknesses L2 and L3 of the fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) forming the gravure printing changing pattern 25h gradually increase in a predetermined direction, or The line thicknesses L2 and L3 of the fine lines 41 and 42 (fine curves 41b and 42b (or fine straight lines 41a and 42a)) may gradually decrease, and may be repeatedly increased and decreased in a predetermined direction. .. Further, in the gravure printing changing pattern 25h, the fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) change (increase or decrease) in line thickness L2, L3, and the fine lines 41, 42. Changes (increase or decrease) in the length dimension L1 of (fine curves 41b, 42b (or fine straight lines 41a, 42a)) and fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a) shown in FIG. 22). )) Of the change (increase or decrease) in the separation dimensions L2 and L3 between them and the change (increase or decrease) in the maximum height L4 of the fine line 42 (fine curve 42b (or fine straight line 42a)) shown in FIG. May be accompanied by at least one change (increase or decrease) in.

The box 10, the label 46, and the mount 49 on which the gravure printing changing pattern 25h of FIG. 21 is printed have the line thicknesses L2 and L3 of the fine lines 41 and 42 (fine curves 41b and 42b (or fine straight lines 41a and 42a)). Gravure printing formed by a set of fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) of these fine fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) by gradually increasing or decreasing in a predetermined direction. The changing pattern 25h is expressed in high definition, delicate, beautiful and novel, and the gravure printing changing pattern 25h formed by the fine line set of these fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)). Can exert an excellent changing effect and give a good impression to those who see the box 10, the label 46, and the mount 49, and can surely attract the viewers of the box 10, the label 46, and the mount 49.

The box 10, the label 46, and the mount 49 on which the gravure printing changing pattern 25h of FIG. 21 is printed have line thicknesses L2 and L3 of fine lines 41 and 42 (fine curves 41b and 42b (or fine straight lines 41a and 42a)). By printing the gravure printing changing pattern 25h, which exhibits an excellent changing effect by gradually increasing or decreasing, on the printed surfaces 27 and 48, the printed surfaces 27 and 48 can be made to stand out, and the box 10 can be printed. It is possible to stimulate the purchase motivation of the stored product, the product indicated by the label 46, and the product indicated by the mount 49. The box 10, the label 46, and the mount 49 on which the gravure printing changing pattern 25h of FIG. 21 is printed can make the base printing pattern stand out by utilizing the illusion of eyes due to the excellent changing effect of the gravure printing changing pattern 25h. The base print pattern can be clearly and clearly recognized by the viewer of the box 10, the label 46, and the mount 49, and the product name or company name indicated by the base print pattern can be recognized by the viewer of the box 10, the label 46, or the mount 49. You can make a strong impression on the slogan.

When the foil 45 is printed on the printing surfaces 27 and 48 of the box 10, the label 46, and the mount 49 by cold foil printing, various colors of gold foil can be expressed in the gravure printing changing pattern 25h having an excellent changing effect. At the same time, in the gravure printing changing pattern 25h, it is possible to perform a gradation expression in which colors and shades are expressed by continuous gradation. Further, since the gold foil expression and the gradation expression can be performed in the gravure printing changing pattern 25h having an excellent changing effect, the printed surfaces 27 and 48 can be clearly seen, and the printed surfaces 27 and 48 can be made conspicuous. It gives a good impression to those who see the box 10, label 46, and mount 49, and can strongly attract those who see the box 10, label 46, and mount 49. At the same time, the products housed in the box 10, the products indicated by the label 46, and the mount It is possible to stimulate the purchase motivation of the product indicated by 49.

FIG. 22 is a partially enlarged view of the gravure print changing pattern 25i (gravure print changing pattern) shown as another example. The gravure printing changing pattern 25i (gravure printing changing pattern) shown in FIG. 22 is printed on the front plate 11, the back plate 12, the first and second side plates 13, 14 and the top plate 16 of the box 10 together with the base printing pattern. Alternatively, it is printed on the printing surface 48 of the label 46 or the mount 49 together with the base printing pattern. The base printing pattern is printed on the printing surfaces 27 and 48 of the box 10, the label 46, and the mount 49, and the periphery thereof is surrounded by the gravure printing changing pattern 25i and surrounded by the gravure printing changing pattern 25i. Only the gravure printing changing pattern 25i is printed on the front plate 11, the back plate 12, the first and second side plates 13, 14, the top plate 16, the label 46, and the mount 49, and the base printing pattern is not printed. May be good.

In the gravure printing changing pattern 25i, the separation dimensions L2 and L3 between the fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) forming the gravure printing changing pattern 25i are in predetermined directions and gradually move toward one side. It increases and gradually decreases as the separation dimensions L2 and L3 between the fine lines 41 and 42 (fine curves 41b and 42b (or fine straight lines 41a and 42a)) are in a predetermined direction and toward the other. The separation dimensions L2 and L3 between the fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) are in the range of 30 to 200 μm, preferably in the range of 50 to 100 μm.

The fine lines 41 and 42 (fine curves 41b and 42b (or fine straight lines 41a and 42a)) forming the gravure printing changing pattern 26i have different length dimensions L1 and different line thicknesses L2 and L3 and maximum height L4. It is the same. The range of the length dimension L1 (range of 0.1 to 20 mm, preferably the range of 0.5 to 10 mm) of the fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)), and them. Fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) in the range of line thickness L2, L3 (range of 5 to 150 μm, preferably in the range of 10 to 100 μm), those fine lines 42 The range of the maximum height L4 (the range of 5 to 100 μm, preferably the range of 50 to 100 μm) of the (fine curve 42b (or fine straight line 42a)) is as described above. In the gravure printing changing pattern 25i shown in FIG. 22, the fine lines 42 (fine curves 42b (or fine straight lines 42a)) forming the gravure printing changing pattern 25i reflect light in different directions, so that the gravure printing changing pattern 25i It has an excellent changing effect that changes the appearance depending on the viewing angle.

The length dimensions L1, line thickness L2, L3, and separation dimensions L2 of the fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) forming the gravure printing changing pattern 25i shown in FIG. 22. As L3 and the maximum height L4 are in the above range and the separation dimensions L2 and L3 between the fine lines 41 and 42 (fine curves 41b and 42b (or fine straight lines 41a and 42a)) are in a predetermined direction and move toward one side. Since it gradually increases or decreases, the gravure printing changing pattern 25i formed by the fine line set of these ultrafine fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) is high-definition, delicate and beautiful. When the base print pattern is printed in the gravure print changing pattern 25i, the base print pattern can be surrounded by the gravure print changing pattern 25i, which is expressed in high definition and delicately. The base print pattern can be clearly highlighted in the gravure print changing pattern 25i by utilizing the illusion of the eyes due to the excellent changing effect of the gravure print changing pattern 25i, and the base print pattern can be clearly expressed.

The separation dimensions L2 and L3 between the fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) forming the gravure printing changing pattern 25i gradually increase in a predetermined direction, or It may be gradually decreased, and the separation dimensions L2 and L3 between the fine lines 41 and 42 (fine curves 41b and 42b (or fine straight lines 41a and 42a)) may be repeatedly increased and decreased in a predetermined direction. .. Further, in the gravure printing changing pattern 25i, the fine lines 41 and 42 (fine curves 41b and 42b (or fine straight lines 41a and 42a)) change (increase or decrease) in the separation dimensions L2 and L3, and the fine lines 41 and 42. Changes (increase or decrease) in the length dimension L1 of (fine curves 41b, 42b (or fine straight lines 41a, 42a)) and fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a) shown in FIG. 21). )) Changes in line thickness L2 and L3 (increase or decrease) and changes in maximum height L4 of fine line 42 (fine curve 42b (or fine straight line 42a)) shown in FIG. 23 (increase or decrease). May be accompanied by at least one change (increase or decrease) in.

The box 10, the label 46, and the mount 49 on which the gravure printing changing pattern 25i of FIG. 22 is printed have the separation dimensions L2 and L3 between the fine lines 41 and 42 (fine curves 41b and 42b (or fine straight lines 41a and 42a)). Gravure printing formed by a set of fine lines of these ultrafine fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) by gradually increasing or decreasing as the direction of a predetermined direction is reached. The changing pattern 25i is expressed in high definition, delicate, beautiful and novel, and the gravure printing changing pattern 25i formed by the fine line set of these fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)). Can exert an excellent changing effect and give a good impression to those who see the box 10, the label 46, and the mount 49, and can surely attract the viewers of the box 10, the label 46, and the mount 49.

The box 10, the label 46, and the mount 49 on which the gravure printing changing pattern 25i of FIG. 22 is printed have the separation dimensions L2 and L3 between the fine lines 41 and 42 (fine curves 41b and 42b (or fine straight lines 41a and 42a)). By printing the gravure printing changing pattern 25i, which exhibits an excellent changing effect by gradually increasing or decreasing, on the printed surfaces 27 and 48, the printed surfaces 27 and 48 can be made to stand out, and the box 10 can be printed. It is possible to stimulate the purchase motivation of the stored product, the product indicated by the label 46, and the product indicated by the mount 49. The box 10, the label 46, and the mount 49 on which the gravure printing changing pattern 25i of FIG. 22 is printed can make the base printing pattern stand out by utilizing the illusion of eyes due to the excellent changing effect of the gravure printing changing pattern 25i. The base print pattern can be clearly and clearly recognized by the viewer of the box 10, the label 46, and the mount 49, and the product name or company name indicated by the base print pattern can be recognized by the viewer of the box 10, the label 46, or the mount 49. You can make a strong impression on the slogan.

When the foil 45 is printed on the printing surfaces 27 and 48 of the box 10, the label 46, and the mount 49 by cold foil printing, gold foil of various colors can be expressed in the gravure printing changing pattern 25i having an excellent changing effect. At the same time, in the gravure printing changing pattern 25i, it is possible to perform a gradation expression in which colors and shades are expressed by continuous gradation. Further, since the gold foil expression and the gradation expression can be performed in the gravure printing changing pattern 25i having an excellent changing effect, the printed surfaces 27 and 48 can be clearly seen, and the printed surfaces 27 and 48 can be made conspicuous. It gives a good impression to those who see the box 10, label 46, and mount 49, and can strongly attract those who see the box 10, label 46, and mount 49. At the same time, the products housed in the box 10, the products indicated by the label 46, and the mount It is possible to stimulate the purchase motivation of the product indicated by 49.

FIG. 23 is a partially enlarged view of the gravure print changing pattern 25j (gravure print changing pattern) shown as another example. The gravure printing changing pattern 25j (gravure printing changing pattern) shown in FIG. 23 is printed on the front plate 11, the back plate 12, the first and second side plates 13, 14 and the top plate 16 together with the base printing pattern. Or, it is printed on the printing surface 48 of the label 46 or the mount 49 together with the base printing pattern. The base printing pattern is printed on the printing surfaces 27 and 47 of the box 10, the label 46, and the mount 49, and the periphery thereof is surrounded by the gravure printing changing pattern 25j and surrounded by the gravure printing changing pattern 25j. Only the gravure printing changing pattern 25j is printed on the front plate 11, the back plate 12, the first and second side plates 13, 14, the top plate 16, the label 46, and the mount 49, and the base printing pattern is not printed. May be good.

In the gravure printing changing pattern 25j, the maximum height L4 (filling amount) of the fine line 42 (fine curve 42b (or fine straight line 42a)) forming the fine line 42 gradually increases as it goes in one direction in a predetermined direction and becomes fine. The maximum height L4 of the line 42 (fine straight line 42a, fine curve 42b) is in a predetermined direction and gradually decreases toward the other. The maximum height L4 of the fine line 42 (fine straight line 42a, fine curve 42b) is in the range of 5 to 100 μm, preferably in the range of 50 to 100 μm.

The fine 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) that define the gravure printing changing pattern 25j have the same length dimension L1, line thickness L2, L3, and separation dimension L2, L3. Is. The range of the length dimension L1 (range of 0.1 to 20 mm, preferably the range of 0.5 to 10 mm) of the fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)), and they. Fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) in the range of line thickness L2, L3 (range of 5 to 150 μm, preferably in the range of 10 to 100 μm), those fine lines 41 , 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) with distance dimensions L2 and L3 (range of 30 to 200 μm, preferably range of 50 to 100 μm) are as described above. In the gravure print changing pattern 25j shown in FIG. 23, the fine lines 42 (fine straight lines 42a, fine curves 42b) forming the gravure print changing pattern 25j reflect light in different directions, so that the gravure print changing pattern 25j can be seen. It has an excellent changing effect that changes the appearance depending on the angle.

The length dimensions L1, line thickness L2, L3, and separation dimensions L2 of the fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) forming the gravure printing changing pattern 25j shown in FIG. 23. Since L3 and the maximum height L4 are in the above range and the maximum height L4 of the fine lines 42 (fine straight lines 42a and fine curves 42b) gradually increases or decreases toward a predetermined direction, these ultrafine fine lines 41, The gravure printing changing pattern 25j formed by the fine line set of 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) can be expressed in high definition and delicately and neatly, and the gravure printing changing pattern 25j can be expressed. When the base print pattern is printed inside, the gravure print changing pattern 25j, which is expressed in high definition and delicately, surrounds the base print pattern, resulting in an eye illusion due to the excellent changing effect of the gravure print changing pattern 25j. The base print pattern can be clearly highlighted in the gravure print changing pattern 25j, and the base print pattern can be clearly expressed.

The maximum height L4 of the fine line 42 (fine curve 42b (or fine straight line 42a)) forming the gravure printing changing pattern 25j may gradually increase or gradually decrease in a predetermined direction, and may be fine. The maximum height L4 of the line 42 (fine straight line 42a, fine curve 42b) may be repeatedly increased and decreased in a predetermined direction. Further, in the gravure printing changing pattern 25j, along with the change (increase or decrease) of the maximum height L4 of the fine lines 42 (fine straight lines 42a, fine curves 42b), the fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines)) 41a, 42a)) change (increase or decrease) of the length dimension L1 and the separation dimension L2, L3 between the fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) shown in FIG. At least of the change (increase or decrease) and the change (increase or decrease) in the line thicknesses L2 and L3 of the fine lines 41 and 42 (fine curves 41b and 42b (or fine straight lines 41a and 42a)) shown in FIG. It may be accompanied by one change (increase or decrease).

The box 10, the label 46, and the mount 49 on which the gravure printing changing pattern 25j of FIG. 23 is printed gradually increase the maximum height L4 of the fine lines 42 (fine straight lines 42a, fine curves 42b) toward a predetermined direction. Alternatively, by gradually reducing the number, the gravure printing changing pattern 25j formed by the fine line set of these ultrafine fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)) is high-definition, delicate and beautiful. In addition, the gravure printing changing pattern 25j, which is expressed novelly and is formed by a set of fine lines 41, 42 (fine curves 41b, 42b (or fine straight lines 41a, 42a)), exhibits an excellent changing effect and is a box. A person who sees the box 10, the label 46, and the mount 49 can be impressed, and a person who sees the box 10, the label 46, and the mount 49 can be surely attracted.

The box 10, the label 46, and the mount 49 on which the gravure printing changing pattern 25j of FIG. 23 is printed are excellent by gradually increasing or decreasing the maximum height L4 of the fine lines 42 (fine straight lines 42a, fine curves 42b). By printing the gravure printing changing pattern 25j that exhibits the changing effect on the printed surfaces 27 and 48, the printed surfaces 27 and 48 can be made to stand out, and the product housed in the box 10 and the product indicated by the label 46 can be made conspicuous. , It is possible to stimulate the purchase motivation of the product indicated by the mount 49. The box 10, the label 46, and the mount 49 on which the gravure printing changing pattern 25j of FIG. 23 is printed can make the base printing pattern stand out by utilizing the illusion of eyes due to the excellent changing effect of the gravure printing changing pattern 25j. The base print pattern can be clearly and clearly recognized by the viewer of the box 10, the label 46, and the mount 49, and the product name or company name indicated by the base print pattern can be recognized by the viewer of the box 10, the label 46, or the mount 49. You can make a strong impression on the slogan.

When the foil 45 is printed on the printing surfaces 27 and 48 of the box 10, the label 46, and the mount 49 by cold foil printing, the gold foil of various colors can be expressed in the gravure printing changing pattern 25j having an excellent changing effect. At the same time, in the gravure printing changing pattern 25j, it is possible to perform a gradation expression in which colors and shades are expressed by continuous gradation. Further, since the gold foil expression and the gradation expression can be performed in the gravure printing changing pattern 25j having an excellent changing effect, the printed surfaces 27 and 48 can be clearly seen, and the printed surfaces 27 and 48 can be made conspicuous. It gives a good impression to those who see the box 10, label 46, and mount 49, and can strongly attract those who see the box 10, label 46, and mount 49. At the same time, the products housed in the box 10, the products indicated by the label 46, and the mount It is possible to stimulate the purchase motivation of the product indicated by 49.

10 Sack box (box)
11 Front plate (front panel)
12 Back plate (back panel)
13 1st side plate (1st side panel)
14 Second side plate (second side panel)
15 articulated board (articulated panel)
16 Top plate (top panel)
17 Bottom plate (bottom panel)
18 1st flap 19 2nd flap 20 3rd flap 21 4th flap 22 1st insertion flap 23 2nd insertion flap 24 Base print pattern (base print drawing)
25 Gravure printing changing pattern (gravure printing changing pattern)
25a ~ 25j Gravure printing changing pattern 26 Box blank 27 Printing surface 28 Product storage space 29 Side edge 30 Side edge 31 Side edge 32 Side edge 33 Top edge 34 Bottom edge 35 Top edge 36 Top edge 37 Bottom edge 38 Bottom edge 39 End Edge 40 Edge edge 41 Overprint varnish fine line 41a Fine straight line 41b Fine curve 42 UV glossy varnish fine line 42a Fine straight line 42b Fine curve 43 Overprint varnish (OP varnish)
44 UV glossy varnish 45 Foil 46 Label 47 Adhesive side 48 Printing side 49 Mount

Claims (18)

In a box of a predetermined shape made by assembling an unfolded box blank
The box has a gravure printing changing pattern printed by gravure printing on the printing surface of the box blank.
The gravure printing changing pattern is printed on the printing surface by the overprint varnish, extends in an arbitrary direction, and is separated from each other in a predetermined direction, and a first fine line set of a plurality of ultrafine overprint varnish fine lines arranged opposite to each other. It is printed on the printing surface by the UV gloss varnish, and is formed from a second fine line set of a plurality of ultrafine UV gloss varnish fine lines that extend in an arbitrary direction and are arranged so as to be separated from each other in a predetermined direction.
The gravure printing changing pattern is such that those UV glossy varnish fine lines having gloss or semi-gloss printed by the UV glossy varnish are located between those overprint varnish fine lines printed by the overprint varnish. A box characterized by having a changing effect in which the appearance changes depending on the viewing angle by drawing a convex arc from the printed surface and reflecting light in different directions for each UV glossy varnish fine line. In the gravure printing changing pattern printed on the printing surface of the box, the UV glossy varnish that repels the overprinting varnish is repelled by the overprinting varnish, and the UV glossy varnish is exposed between the overprinting varnishes. The UV glossy varnish fine lines located between the overprint varnish fine lines draw an arc so as to be convex upward from the overprint varnish fine lines, and the overprint varnish fine lines form the UV. The box according to claim 1, which extends substantially flat between the glossy varnish fine lines. The box according to claim 1 or 2, wherein the box has a base printing pattern printed on the printing surface of the box blank by a predetermined printing method and surrounded by the gravure printing changing pattern. The box has a foil printed by cold foil printing on the printed surface of the blank for the box, and the gravure printing changing pattern is printed on the foil according to any one of claims 1 to 3. The listed box. The gravure printing changing pattern formed from the first fine line set of the overprint varnish fine lines and the second fine line set of the UV glossy varnish fine lines is C (cyan), M (magenda), Y (yellow). 1. A color pattern printed by the overprint varnish fine line containing four colors of K (sumi) ink and several special colors (including white, gold, silver, and pearl matte) inks. The box according to any one of claim 4. The same plurality of gravure printing changing patterns formed from the first fine line set of the overprint varnish fine lines and the second fine line set of the UV glossy varnish fine lines, the first fine line set, and the second fine line. The box according to any one of claims 1 to 5, wherein at least one of a plurality of different gravure printing changing patterns formed from the set is printed on the printing surface in a state of being arranged in the predetermined direction. .. A plurality of overprints in which the plurality of overprint varnish fine lines and the plurality of UV glossy varnish fine lines extend at a predetermined angle with respect to a virtual reference line and extend so as to be separated from each other without intersecting in the predetermined direction. A plurality of varnish fine lines and a plurality of UV gloss varnish fine lines, and a plurality of overprint varnish fine curves and a plurality of overprint varnish fine curves extending at a predetermined angle with respect to the virtual reference line and extending apart from each other without intersecting in the predetermined direction. At least one of the UV glossy varnish fine curves, the length dimension of the overprint varnish fine line and the UV glossy varnish fine line is in the range of 0.1 to 20 mm, and the adjacent overprint varnish fine line. The separation dimension between the lines and the separation dimension between the adjacent UV glossy varnish fine lines are in the range of 30 to 200 μm, and the line thickness of the overprint varnish fine line and the UV glossy varnish fine line is 5 to 5. The box according to any one of claims 1 to 6, wherein the maximum height of the UV glossy varnish fine line which is in the range of 150 μm and draws a convex arc from the printed surface is in the range of 5 to 100 μm. The length dimension of the overprint varnish fine wire and the length dimension of the UV glossy varnish fine wire gradually increase or gradually decrease or increase and decrease repeatedly toward the predetermined direction, and the overprint varnish is repeatedly increased and decreased. Any of claims 1 to 7, wherein the line thickness of the fine line and the line thickness of the UV glossy varnish fine line gradually increase or gradually decrease toward the predetermined direction, or increase and decrease repeatedly. The box described in. The separation dimension between the adjacent overprint varnish fine lines and the separation dimension between the adjacent UV glossy varnish fine lines gradually increase or gradually decrease toward the predetermined direction, or increase and decrease repeatedly. The box according to any one of claims 1 to 8, wherein the maximum height of the UV glossy varnish fine line gradually increases or gradually decreases toward the predetermined direction, or increases and decreases repeatedly. In a label having an adhesive surface and a printing surface and a label having a predetermined shape to be attached to a predetermined place, and a mount having a predetermined shape used as a part of a packaging material.
The label and the mount have a gravure printing changing pattern printed by gravure printing on the printing surface thereof.
The gravure printing changing pattern is printed on the printing surface by the overprint varnish, extends in an arbitrary direction, and is separated from each other in a predetermined direction, and is arranged with the first fine line set of a plurality of ultrafine overprint varnish fine lines facing each other. It is printed on the printing surface by a UV glossy varnish and is formed from a second fine line set of a plurality of glossy or semi-glossy ultrafine UV glossy varnish fine lines that extend in an arbitrary direction and are arranged so as to be separated from each other in a predetermined direction. ,
The gravure printing changing pattern is such that those UV glossy varnish fine lines having gloss or semi-gloss printed by the UV glossy varnish are located between those overprint varnish fine lines printed by the overprint varnish. A label or mount characterized by having a changing effect in which the appearance changes depending on the viewing angle by drawing a convex arc from the printed surface and reflecting light in different directions for each UV glossy varnish fine line. In the gravure printing changing pattern printed on the printed surface of the label or the mount, the UV glossy varnish that repels the overprint varnish is repelled by the overprint varnish, and the UV glossy varnish is exposed between the overprint varnishes. The UV glossy varnish fine lines that gather on the printing surface and are located between the overprint varnish fine lines draw an arc so as to be convex upward from the overprint varnish fine lines, and the overprint varnish fine lines. The label or mount according to claim 10, wherein the surface extends substantially flat between the UV glossy varnish fine lines. The label or mount according to claim 10 or 11, wherein the label or the mount has a base printing pattern printed on the printing surface by a predetermined printing method and surrounded by the gravure printing changing pattern. The label or the mount has a foil printed on the printing surface by cold foil printing, and the gravure printing changing pattern is printed on the foil according to any one of claims 10 to 12. Label or mount. The gravure printing changing pattern formed from the first fine line set of the overprint varnish fine lines and the second fine line set of the UV glossy varnish fine lines is C (cyan), M (magenda), Y (yellow). 10. A color pattern printed by the overprint varnish fine line containing four colors of K (sumi) ink and several special colors (including white, gold, silver, and pearl matte) inks. The label or mount according to any one of claim 13. The same plurality of gravure printing changing patterns formed from the first fine line set of the overprint varnish fine lines and the second fine line set of the UV glossy varnish fine lines, the first fine line set, and the second fine line. The label according to any one of claims 10 to 14, wherein at least one of a plurality of different gravure printing changing patterns formed from the set is printed on the printing surface in a state of being arranged in the predetermined direction. Or mount. A plurality of overprints in which the plurality of overprint varnish fine lines and the plurality of UV glossy varnish fine lines extend at a predetermined angle with respect to a virtual reference line and extend away from each other without intersecting in the predetermined direction. A plurality of varnish fine lines and a plurality of UV glossy varnish fine lines, and a plurality of overprint varnish fine curves and a plurality of overprint varnish fine curves which have a predetermined angle with respect to the virtual reference line and extend away from each other without intersecting the predetermined direction. At least one of the UV glossy varnish fine curves, the length dimension of the overprinted varnish fine line and the UV glossy varnish fine line is in the range of 0.1 to 20 mm, and the adjacent overprinted varnish fine line. The separation dimension between the lines and the separation dimension between the adjacent UV glossy varnish fine lines are in the range of 30 to 200 μm, and the line thickness of the overprint varnish fine line and the UV glossy varnish fine line is 5 to 5. The label or mount according to any one of claims 10 to 15, wherein the maximum height of the UV glossy varnish fine line which is in the range of 150 μm and draws a convex arc from the printed surface is in the range of 5 to 100 μm. .. The length dimension of the overprint varnish fine wire and the length dimension of the UV glossy varnish fine wire gradually increase or gradually decrease or increase and decrease repeatedly toward the predetermined direction, and the overprint varnish is repeatedly increased and decreased. Any of claims 10 to 16, wherein the line thickness of the fine line and the line thickness of the UV glossy varnish fine line gradually increase or gradually decrease toward the predetermined direction, or increase and decrease repeatedly. Label or mount described in. The separation dimension between the adjacent overprint varnish fine lines and the separation dimension between the adjacent UV glossy varnish fine lines gradually increase or gradually decrease toward the predetermined direction, or increase and decrease repeatedly. The label or mount according to any one of claims 10 to 17, wherein the maximum height of the UV glossy varnish fine line gradually increases or gradually decreases or repeats increasing and decreasing toward the predetermined direction. ..

Images