JP2020201877A - Result reward return system, result reward return processing method and result reward return processing program - Google Patents

Abstract

To provide a result reward return system, a result reward return processing method and a result reward return processing program for easily returning a result reward without performing operation addition nor system modification in both a user and a real store to an object act performed to the real store by the user.SOLUTION: A result reward return system 1 includes: a reward return server for placing a result reward type advertisement in a web page displayed in a terminal of a user and holding data for returning a result reward to the user when an object act is performed; and a management server for associating a selected result reward type advertisement with information of a settlement card in association with each other in accordance with selection operation of the result reward type advertisement to perform registration processing to the result reward type advertisement, generating return propriety determination information to be determination reference as to whether to return a result reward in the reward return server on the basis of transaction information acquired from an international bland server, and transmitting the return propriety determination information to the reward return server.SELECTED DRAWING: Figure 2

Description

The present invention relates to a performance reward return system, a performance reward return processing method, and a performance reward return processing program.

A performance-based reward for users who have posted a performance-based advertisement on an Internet site and have performed a target act such as purchasing a product or paying for a service through the advertisement. There is known a performance reward return system that returns a part as a point, for example. When the user performs the target action in the online store, the performance reward return system can determine whether or not the user has performed the target action by tracking the user's behavior on the Internet (Patent Document 1). ..

On the other hand, when the user performs the target action in the actual store, the performance reward return system cannot determine by tracking whether or not the product is purchased or the service is paid through the advertisement. Therefore, a system for issuing coupons and the like in order to return performance rewards online has been proposed. In such a performance reward return system, the user brings a coupon or the like printed or displayed on the screen of the mobile terminal to the actual store, and the salesperson reads the coupon at the store through an advertisement. It is possible to determine that the target act has been performed at the actual store.

Japanese Unexamined Patent Publication No. 2016-218870

However, in the performance reward return system using coupons, it is necessary for the user to print or download the coupon and bring it to the store, or for the salesperson to read the coupon in order to return the performance reward at the store. Therefore, in the performance reward return system using coupons, additional operations for performance reward return are required for both the user and the store. In addition, at stores, it is necessary to improve the POS (Point Of Sale) system for returning performance rewards.

Therefore, the present invention provides a performance reward return system, a performance reward return processing method, and a performance reward return processing program that can easily return performance rewards to a target action performed by a user in an actual store. The purpose is.

In order to solve the above-mentioned problems, the performance reward return system according to one aspect of the present invention posts a performance reward type advertisement that returns performance rewards to the user on a web page displayed on the user's terminal. , To the user when the target act for which the performance reward of the performance reward type advertisement is paid is performed using the payment card which is either a credit card, a debit card or a prepaid card registered in advance by the user. The reward return server that holds the data for returning the performance reward and the information of the selected performance reward type advertisement and the payment card are associated with each other according to the selection operation of the performance reward type advertisement input from the terminal. Affiliate reward on the reward return server based on the transaction information acquired from the international brand server that holds the transaction information of the payment card in the store while holding it and registering it in the performance reward type advertisement according to the response from the terminal. It is characterized by including a management server that generates return availability judgment information that serves as a criterion for determining whether or not the return is possible, and transmits the return permission / rejection judgment information to the reward return server.

In order to solve the above-mentioned problems, in the performance reward return processing method according to another aspect of the present invention, a performance reward type advertisement for returning performance rewards to the user is posted on the user's terminal, and the user uses the terminal to return the performance reward. According to the input operation of selecting the performance-based advertisement, the registration process for the selected performance-based advertisement is performed, and the credit card, debit card or prepaid is applied to the terminal to which the selection instruction of the performance-based advertisement is input. Display the payment card information input screen, which is one of the cards, accept the user's payment card information input, and associate the selected performance-based advertisement with the user's payment card information. Acquires the transaction information of the payment card at the store, generates the return possibility judgment information that is the criterion for judging whether or not the performance fee can be returned based on the acquired transaction information, and based on the return possibility judgment information, Judging whether or not the target act for which the performance reward of the performance reward type advertisement is paid has been performed using the payment card, and when the target act is completed by the user, the performance reward is returned to the user. Is executed by a computer.

In order to solve the above-mentioned problems, the performance-based reward return processing program according to another aspect of the present invention may post a performance-based reward type advertisement for returning the performance-based reward to the user on the user's terminal, and the user may use the performance-based reward-return processing program. According to the performance-based advertisement selection operation input from the terminal, the registration process for the selected performance-based advertisement is performed, and the credit card is used for the terminal for which the performance-based advertisement selection instruction is input. Display the information input screen of the payment card, which is either a debit card or a prepaid card, to accept the input of the user's payment card information, the selected performance-based advertisement, and the user's payment. Retaining the card information in association with it, acquiring the transaction information of the payment card at the store, and based on the acquired transaction information, the return availability judgment information that is the criterion for determining whether or not to return the performance fee Based on the generation and the return availability judgment information, it is judged whether or not the target action for which the performance fee of the performance fee type advertisement is to be paid has been performed using the payment card, and the target action is performed by the user. When completed, it is characterized by creating data for returning the performance reward to the user and causing the computer to execute.

The present invention provides a performance reward return system, a performance reward return processing method, and a performance reward return processing program that can easily return performance rewards to a target act performed by a user in an actual store.

It is a schematic diagram which shows the outline of the performance reward return service provided by the performance reward return system which concerns on this embodiment. It is a block diagram which shows an example of the structure of the performance reward return system which concerns on this embodiment. It is a sequence chart which shows the entry process to the advertisement executed in the performance reward return system which concerns on this embodiment. It is a figure which shows an example of the login screen displayed on the display part of a terminal. It is a figure which shows an example of the point site screen displayed on the display part of a terminal. It is a figure which shows an example of the advertisement screen displayed on the display part of a terminal. It is a figure which shows an example of the card information input screen displayed on the display part of a terminal. It is a sequence chart which shows the performance reward return processing to the user which is executed in the performance reward return system which concerns on this embodiment.

1. 1. Configuration of Performance Reward Return System The performance reward return system according to this embodiment will be described in detail below.
<Overall configuration of performance reward return system>
FIG. 1 is a schematic diagram showing an outline of the performance reward return service provided by the performance reward return system 1 according to the present embodiment. FIG. 2 is a block diagram showing an example of the configuration of each part connected to the performance reward return system 1 and the performance reward return system 1.

A service for returning performance rewards will be described with reference to FIG.
The performance reward return system 1 according to the present embodiment uses a payment card such as a credit card in which the purchase of products for which the performance reward of the performance reward type advertisement registered in advance by the user is to be paid in advance is registered in the actual store. It is a system that returns performance rewards to users when they are used.
In the present embodiment, the "payment card" includes a credit card, a debit card and a prepaid card settled by an international card brand, and the like. Hereinafter, an example in which a credit card is used as the payment card will be described, but the technology of the present embodiment can also perform payment using a debit card or a prepaid card.

The user is the owner of the credit card and is a member of any of the point sites (eg, point sites A, B, C) that provide a loyalty program that returns performance rewards to the user. The user operates a terminal such as a smartphone to access any of the point sites, thereby causing the terminal to display the screen of the point site. Various performance-based advertisements (hereinafter sometimes referred to as advertisements) are posted on the point site, and advertisements provided by the performance-based reward return system 1 ("Let's buy at a physical store and get points!" (Advertisement) is posted.

When the user inputs an advertisement selection operation stating "Buy at a physical store and get points!" To the terminal, the display of the terminal 10 shifts to a site where a plurality of performance-based advertisements are posted. .. The site is a CLO mall where CLO (Card Linked Offer) services are provided. The advertisement posted on the CLO mall describes the return rate of the performance fee (for example, points) and the conditions for returning the performance fee (for example, the minimum amount when purchasing a product at a predetermined physical store). ..

When one of the advertisements posted on the CLO mall is selected by the user, the terminal displays an input screen for inputting the credit card information (credit card number, expiration date, etc.) used by the user. To. When the user inputs the credit card information and performs the registration operation, the user's advertisement entry is completed.

The user purchases the product using the registered credit card at the actual store described in the entered advertisement. The store is a credit card member store. The merchant sends the credit card transaction information to the server of the international brand of the credit card used.
The performance reward return system 1 acquires credit card transaction information from an international brand server. The performance fee return system 1 is a target for which the user pays the performance fee based on the information held by the user (advertisement entered by the user and the credit card number or its encrypted information) and the transaction information of the credit card. Determine if you have done the act. The performance reward return system 1 returns performance rewards such as points to the user through the point site when it is determined that the user has performed the target action.

The system for providing the service for returning the performance reward described above will be described in detail with reference to FIG.
As shown in FIG. 2, the performance reward return system 1 includes a performance reward return server 20 and a management server 30. The performance reward return system 1 is configured to be able to communicate with the terminal 10, the payment server 40, the credit card company, and the credit card network server (hereinafter referred to as the payment network server) 50 in Japan. Further, the payment network server 50 is configured to be able to communicate with a card payment terminal (hereinafter referred to as a store terminal) 60 of an actual store.
First, the terminal 10, the payment network server 50, and the store terminal 60 that communicate with the performance reward return system 1 will be described.

<User terminal>
The terminal 10 is an information terminal that can be connected to the Internet via a wired or wireless network, and is a terminal that is connected to the performance reward return system 1 via the Internet. Examples of the terminal 10 include a personal computer (PC), a tablet computer, a smartphone, and the like.

As shown in FIG. 1, the terminal 10 has a display unit 11 and an input unit 12. Note that FIG. 1 shows a touch panel in which the display unit 11 and the input unit 12 are integrated.
The input unit 12 receives the operation instruction and information of the terminal 10 input by the user's operation. The input unit 12 is, for example, a touch pad, an input button, a voice input unit, or the like.

The display unit 11 can display various websites to which the terminal 10 is connected via the Internet by using the displayed web browser or mobile application. That is, the terminal 10 can connect to a point site described later via the Internet. The display unit 11 is a touch pad, a liquid crystal display, an organic EL (Electro-Luminescence) display, etc. formed integrally with the input unit 12.

<Payment network server>
The payment network server 50 refers to, for example, a server of a credit card company such as Sumitomo Mitsui Card, Mitsubishi UFJ NICOS, or UC Card, and a credit card network such as CAFIS (Credit And Finance Information Switching system) or Japan Card Net. The payment network server 50 can communicate with the store terminal 60 and collect transaction information of its own brand credit card.

<Store terminal>
The store terminal 60 is a communication terminal for making a payment using a credit card in an actual store that sells products or provides services. The store is a member store of an international brand credit card or a credit card affiliated with an international brand. The member store is the store of the advertiser of the performance-based advertising described later. The member store pays the performance fee and the usage fee of the performance fee return system 1 to the performance fee return system 1 when the member of the web page (point site) on which the performance fee type advertisement is posted performs the target action.

The store terminal 60 sends information about transactions settled by credit card (hereinafter referred to as transaction information) to the payment network server 50 when credit card payment is performed for selling products or providing services in a physical store. Send.

The store terminal 60 sends, for example, the member store name, the member store location (country, address), the international brand name settled, all or part of the credit card number, the settlement amount, the settlement date and time, etc. to the settlement network server 50 as transaction information. Send.

<Achievement reward return system>
Hereinafter, the performance reward return server 20, the management server 30, and the international brand server 40 that constitute the performance reward return system 1 will be described.

[Reward return server]
(Reward return server function)
The performance reward return server 20 is, for example, a server that provides a point site.
The performance reward return server 20 is configured by, for example, a computer, and posts a performance reward type advertisement that returns performance rewards to the user on the web page of the point site displayed on the user's terminal 10. In addition, the performance reward return server 20 returns the performance reward to the user when the target act for which the performance reward of the advertisement is to be paid is performed using the credit card registered in advance by the user.
Here, the performance-based reward type advertisement posted on the web page provided by the performance-based reward return server 20 may be a hyperlink that guides the user to the performance-based reward type advertisement posted on the external site.

The performance reward return server 20 is provided by the advertiser to the user who has performed a target act such as purchasing a product or paying for a service using a pre-registered credit card through an advertisement posted by the user. Part of the performance reward will be returned. Here, in the present embodiment, "via the posted advertisement" means that the user selects a desired advertisement from the posted performance-based advertisement within the period presented in advance before and after performing the target act. It means to register.
The performance reward return server 20 provides information and processing results in response to requests from the terminal 10 and the management server 30. Hereinafter, a product or service may be referred to as a product or the like, and a purchase of a product or payment for a service may be referred to as a purchase of a product or the like.

The performance reward return server 20 receives information indicating whether or not the target action has been performed (that is, return possibility determination information that serves as a criterion for determining whether or not the performance reward can be returned to the user) from the management server 30.
The performance reward return server 20 receives the determination result of whether or not the target action determined by the management server 30 has been completed as the return possibility determination information. When the determination result transmitted from the management server 30 indicates that the target act has been completed, the performance reward return server 20 creates data for returning the performance reward to the target user.

In the performance reward return server 20, the point site gives points to users who are members of the point site as performance rewards. In addition, the performance fee return server 20 may create data as a performance fee for cashing back to the user's bank account or giving a balance to the mobile remittance / settlement service.

(Reward return server configuration)
Such a performance reward return server 20 has a central processing unit (CPU: Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), a storage unit, a communication unit, an input / output unit, and the like (not shown). ing. The performance reward return server 20 provides information and processing results to the terminal 10 and the management server 30 by the CPU, ROM, RAM, storage unit, and communication unit.

The CPU controls each part of the performance reward return server 20 and performs information processing for providing the above-mentioned point site service. For example, the CPU registers the member information of the user of the point site in response to the request of the terminal 10, and performs the point granting process according to the target action of the user. Further, the CPU, for example, transmits member information of a point site member to the management server 30 and requests transaction information.

The ROM is a memory that can only read the recorded information, and stores a program for providing the service of the point site.
The RAM is a memory capable of reading and writing information, and functions as a working memory during CPU operation.

The storage unit is, for example, a hard disk drive (HDD). The storage unit stores information about the advertisement selected by the user, information about the target action of the user, information about the points given to the user, and the like.

The member information of the user is a member ID given to the user by the point site. The information about the advertisement selected by the user is the information indicating the advertisement registered by the user among the performance-based advertisements posted on the point site.
The information regarding the target action of the user is, for example, the above-mentioned transaction information.

The communication unit connects the performance reward return server 20 to the Internet via a wired or wireless network. As a result, the performance reward return server 20 is connected to the terminal 10 and the management server 30, respectively, and information can be transmitted and received between the performance reward return server 20 and the terminal 10 and the management server 30.
The input / output unit is a connection unit for connecting an output unit such as a display and an input unit such as a mouse, keyboard, and touch pad.

[Management server]
(Management server function)
The management server 30 is, for example, a server that provides a CLO (Card Linked Offer) service. The management server 30 is composed of, for example, a computer, and delivers advertisements to the performance reward return server 20. Further, the management server 30 performs a registration process (hereinafter, may be referred to as an entry) for an advertisement in response to a response from the terminal 10. Further, the management server 30 generates return availability judgment information as a criterion for determining whether or not the performance reward can be returned in the performance reward return server 20 based on the transaction information acquired from the international brand server 40, and the performance reward return server 20. Information on whether or not to return is sent to.

The performance-based reward type advertisement delivered to the performance-based reward return server 20 describes the conditions under which the target behavior is established. Conditions for establishing the target behavior include the store where the target behavior is performed, the settlement amount, the settlement date and time, and the like. In addition, in the performance-based reward type advertisement, the performance-based reward (number of points, etc.) returned to the user when the target action is established is posted.

The management server 30 registers an ID (hereinafter referred to as a program ID) indicating a loyalty program (point site) that provides an advertisement selected by the user when making an entry to an advertisement in response to an instruction from the terminal 10. .. In addition, the management server 30 stores the member ID of the user in the loyalty program.
In addition, the management server 30 acquires the credit card information registered by the user from the international brand server 40 described later. The management server 30 holds the registered credit card information in association with the program ID and the member ID.

The management server 30 acquires credit card transaction information at the store from the international brand server 40, which will be described later. At this time, the management server 30 extracts and acquires predetermined transaction information from the international brand server 40 based on the program ID of the loyalty program that delivered the advertisement.

The management server 30 determines whether or not the target act has been performed by the user who has selected the advertisement, based on the acquired transaction information. The management server 30 compares the member ID, the program ID, the credit card number, and the acquired transaction information, and if the condition for establishing the target action is satisfied, determines that the target action has been performed by the user. The management server 30 notifies the performance reward return server 20 of the determination result. At this time, the management server 30 processes the stored transaction information for each advertiser and point site, and for example, generates transaction information for each program divided for each point site and transmits it to each of the performance reward return servers 20. To do.

(Management server configuration)
The management server 30 as described above includes a central processing unit (CPU) 31, a CLO mall processing unit 32 (32a, 32b, 32c), an entry processing unit 33, a point site management unit 34, an advertiser management unit 35, and transaction information acquisition. It has a unit 36 and a storage unit 37. Further, the management server 30 has a ROM, a RAM, a communication unit, an input / output unit, and the like (not shown). The management server 30 is paid for by the CPU 31, the CLO mall processing unit 32, the entry processing unit 33, the point site management unit 34, the advertiser management unit 35, the transaction information acquisition unit 36, the storage unit 37, the ROM, the RAM, and the communication unit. It provides information and processing results to the return server 20 and the international brand server 40.

The CPU 31 controls each part of the management server 30, and also provides information for delivering advertisements to the point site server described above, acquiring credit card transaction information, and determining whether or not a target act has been performed. Perform processing.

The CLO mall processing unit 32 performs processing related to the provision of the CLO mall for posting performance-based advertising. The CLO mall processing unit 32 posts a performance-based advertisement on the screen of the CLO mall.
In FIG. 2, three CLO molding processing units 32a, 32b, and 32c are shown, but the present invention is not limited to this.

The entry processing unit 33 registers the advertisement to be entered by the user based on the entry request to the advertisement input from the terminal 10. In addition, the entry processing unit 33 connects to the international brand server 40 and performs processing related to entry such as acquisition of information on the credit card registered by the user and transmission of the member ID and program ID of the point site.

The point site management unit 34 manages the point site to which the management server 30 delivers the advertisement.
The advertiser management unit 35 manages the advertisers of the advertisements to be posted on the CLO mall.
The transaction information acquisition unit 36 requests the international brand server 40 to transmit credit card transaction information, and acquires the transmitted transaction information.

The storage unit 37 is, for example, a hard disk drive (HDD). The storage unit 37 has, for example, a point site database (DB) 37a, an advertiser database (DB) 37b, and a transaction information database (DB) 37c.
The point site database 36a stores the ID and the like assigned to the point site.
The advertiser database 36b stores the ID and the like given to the advertiser.
The transaction information database 36c stores the transaction information of the credit card acquired by the transaction information acquisition unit 36.

The ROM is a memory that can only read the recorded information, and stores a program for providing a performance reward return service.
The RAM is a memory capable of reading and writing information, and functions as a working memory when the CPU 31 is operating.

The communication unit connects the management server 30 to the Internet via a wired or wireless network. As a result, the management server 30 is connected to the terminal 10 and the management server 30, respectively, and information can be transmitted and received between the performance reward return server 20 and the terminal 10 and the management server 30.
The input / output unit is a connection unit for connecting an output unit such as a display and an input unit such as a mouse, keyboard, and touch pad.

<International brand server>
The international brand server 40 refers to a server of an international brand company that provides payment means such as VISA, Mastercard, American Express, and JCB, and an intermediate server that is directly connected to a server provided by the international brand company.
Credit card transaction information in the store is periodically acquired from the payment network server 50 and held. In addition, the international brand server 40 holds the selected advertisement in association with the credit card information of the user who has selected the advertisement in response to the selection operation of the performance-based advertisement input from the terminal 10. The international brand server 40 can associate the transaction information with the loyalty program and the member information by associating the credit card information, the program ID and the member ID held in advance with the acquired transaction information. The international brand server 40 extracts predetermined transaction information and transmits it to the management server 30 in response to a request from the management server 30.

2. 2. Performance Reward Return Method Hereinafter, the performance reward return method according to the present embodiment will be described with reference to FIGS. 3 to 8. The performance reward return method is executed in the performance reward return system 1.
In the performance reward return system 1, the performance reward return processing method including each of the following processes (a) to (h) is executed by the computer. The computer may be a computer that constitutes the performance reward return system 1, or a computer that constitutes the performance reward return system 1 and another computer may cooperate with each other. Further, the performance reward return processing method may be executed by the cloud server.

(A) Post a performance-based advertisement that returns performance-based rewards to the user on the user's terminal.
(B) In response to the selection operation of the performance-based reward type advertisement input from the terminal by the user, the registration process for the selected performance-based reward type advertisement is performed.
(C) The credit card information input screen is displayed on the terminal into which the performance-based reward type advertisement selection instruction is input, and the user's credit card information input is accepted.
(D) The selected performance-based advertising and the user's credit card information are associated and retained.
(E) Acquire credit card transaction information at the store.
(F) Based on the transaction information acquired from the international brand server, the return availability judgment information, which is the criterion for determining whether or not the performance fee can be returned, is generated.
(G) Based on the return availability judgment information, it is determined whether or not the target act for which the performance fee of the performance fee type advertisement is to be paid has been performed using the credit card.
(H) When the target action is completed by the user, the performance reward is returned to the user.

Hereinafter, a specific example of the performance reward return processing method according to the present embodiment will be described.
FIG. 3 is a sequence chart showing an entry process for an advertisement executed in the performance reward return system 1. 4 to 7 are diagrams showing an example of a screen displayed on the display unit 11 of the terminal 10 during the entry process. FIG. 8 is a sequence chart showing the performance reward return processing to the user executed in the performance reward return system 1.

In the following description, it is assumed that various registrations and settings for making the performance reward return server 20, the management server 30, and the international brand server 40 function as the performance reward return system 1 have been completed. Further, it is assumed that the user who operates the terminal 10 has already registered as a member of the point site provided by the performance reward return server 20.
Further, in the process of each step described below, if it is determined that there is an error in the input information (for example, credit card information) by the determination process (not shown in FIG. 3), the process may return to the previous process again. ..

<Entry processing>
Hereinafter, the entry processing for the advertisement executed in the performance reward return system 1 will be described.
As shown in FIG. 3, the terminal 10 requests the performance reward return server 20 to log in to the point site in response to the user's operation (step S11). The performance reward return server 20 transmits login screen information to the terminal 10 requesting login (step S12), and causes the display unit 11 of the terminal 10 to display the login screen of the point site (step S13).
FIG. 4 is a diagram showing an example of a login screen displayed on the display unit 11 of the terminal 10 in step S13. On the login screen, an input area for entering the member ID and password of the point site assigned to the user is displayed.

Returning to FIG. 3, the user inputs the member ID and password of the point site on the displayed login screen by operating the input unit 12 of the terminal 10 (step S13). The terminal 10 transmits the entered member ID and password to the performance reward return server 20 and requests login confirmation (step S14). When the member ID and password are correct, the performance reward return server 20 transmits the point site screen information after login to the terminal 10 (step S15) and displays it on the terminal 10 (step S16).

FIG. 5 is a diagram showing an example of a point site screen displayed on the display unit 11 of the terminal 10 in step S16. On the point site screen, there is an advertisement stating "Accumulate points at the store". The advertisement is provided by the management server 30, which will be described later, and has a hyperlink that guides the connection of the terminal 10 to an external site (for example, CLO mall) on which the performance-based advertisement is posted.

Returning to FIG. 3, when the advertisement selection operation described as "accumulating points at the store" is input to the terminal 10 in response to the user's operation (step S16), the terminal 10 is the performance reward return server. Request the screen of the selected advertisement for 20 (step S17). The performance reward return server 20 shifts the connection destination of the terminal 10 to the management server 30 in response to the request from the terminal 10 (step S18). At this time, the performance reward return server 20 transmits the member ID of the point site of the user of the terminal 10 and the program ID indicating the point site to the management server 30. As a result, the connection destination of the terminal 10 shifts to the CLO mall. The management server 30 receives and stores the member ID and the program ID acquired from the performance reward return server 20 (step S19). The management server 30 transmits the advertisement screen information on which the performance-based reward type advertisement is posted to the terminal 10 (step S20), and displays the advertisement screen information on the terminal 10 (step S21).

FIG. 6 is a diagram showing an example of an advertisement screen of the CLO mall displayed on the display unit 11 of the terminal 10 in step S21. On the advertisement screen, a plurality of performance-based advertisements and the return rate of the performance-based reward in each advertisement are displayed.

Returning to FIG. 3, when the terminal 10 selects the advertisement to be entered from the advertisement screen displayed by the user (step S21), the terminal 10 requests the management server 30 to enter the selected advertisement (step S22). ). The management server 30 registers the advertisement for which entry is requested by the terminal 10 (step S23), and requests the international brand server 40 for a card information input screen for inputting credit card information (step S24). The international brand server 40 transmits a card information input screen to the terminal 10 (step S25) and displays it on the terminal 10 (step S26).

FIG. 7 is a diagram showing an example of a card information input screen displayed on the display unit 11 of the terminal 10 in step S26. The credit card number and expiration date input area and the registration button are displayed on the card information input screen, respectively, and the card information input screen displays an input area for other information related to the credit card. Is also good.

Here, by searching on the Internet, the terminal 10 displaying the page on which the performance-based advertisement provided by the management server 30 is posted is shown in FIG. 4 before the card information input screen shown in FIG. 7 is displayed. The login screen shown in is displayed. If the login is normally performed based on the information input on the terminal 10, the card information input screen shown in FIG. 7 is displayed on the terminal 10.

Returning to FIG. 3, when the credit card information is input to the card information input screen via the input unit 12 of the terminal 10 and the registration button is selected (step S26), the credit card information is input to the international brand server. Request 40 (step S27). When the international brand server 40 receives the credit card information, it transmits the credit card information to the management server 30 (step S28). The management server 30 registers the received credit card information in association with the member ID and program ID of the point site of the user who owns the credit card (step S29). Subsequently, the management server 30 transmits the member ID and the program ID to the international brand server 40 (step S30). The international brand server 40 registers the credit card information in association with the member ID and the program ID received from the management server 30 (step S31). This completes the user's entry of the advertisement.

The international brand server 40 notifies the management server 30 that the entry has been completed (step S32). At this time, the international brand server 40 transmits the management ID for the international brand server 40 to the management server 30. The entry processing of steps S24 to S32 is performed by the entry processing unit 33 (see FIG. 2) of the management server 30.
The management server 30 transmits an entry completion notification to the performance reward return server 20 (step S33). In addition, the performance reward return server 20 transmits an entry completion notification to the terminal 10 (step S34).
As described above, the entry process for the advertisement executed in the performance reward return system 1 is completed.

<Information processing when purchasing products at physical stores>
Hereinafter, information processing when a user purchases a product or the like in an actual store will be described.
As shown in FIG. 8, when the user makes a credit card payment at the actual store (step S41), the store terminal 60 transmits transaction information to the credit card payment network server 50 (step S42). The payment network server 50 registers the received transaction information (step S43), and transmits the transaction information to the international brand server 40 at a predetermined timing (step S44). The international brand server 40 registers the received transaction information (step S45).

<Performance reward return processing>
The performance reward return processing to the user executed in the performance reward return system 1 will be described.
As shown in FIG. 8, the management server 30 requests the international brand server 40 to acquire transaction information at predetermined intervals (step S51). The international brand server 40 extracts transaction data in response to an acquisition request from the management server 30 (step S52), and transmits the extracted transaction data to the management server 30 (step S53). The transaction information acquisition request and reception are performed by the transaction information acquisition unit 36 (see FIG. 2) of the management server 30.

The management server 30 registers the received transaction information in the transaction information database 36c (step S54). The management server 30 processes the received transaction information (step S55), and generates return availability determination information which is a criterion for determining whether or not the performance reward can be returned in the performance reward return server 20 (step S56). By processing the received transaction information, the management server 30 can determine whether or not the target act for which the performance fee of the performance fee type advertisement is to be paid is performed by using the credit card registered in advance. it can. The management server 30 transmits the determination result of whether or not the target act is completed to the performance reward return server 20 as the return possibility determination information (step S57). At this time, the management server 30 may generate transaction information for each point site by processing the received transaction information and send it to the performance reward return server 20.

Finally, the performance reward return server 20 gives points or cashes back to the target user based on the received return availability judgment information (for example, the judgment result of whether or not the target action is completed), and returns the performance reward. ..
As described above, the performance reward return processing to the user executed in the performance reward return system 1 is completed.

3. 3. Performance reward return program The program for performance reward return processing in the performance reward return system 1 will be described below. The performance reward return system 1 performs the performance reward return processing according to a program that causes the computer to execute each of the following steps (a) to (h). The following programs are recorded on, for example, an optical disc such as a DVD disc or Blu-ray (registered trademark), or a recording medium such as a hard disk drive or a memory. The following programs may be distributed via the Internet. Further, the following program may be recorded in the cloud server and each step may be executed via the Internet.

(A) Posting a performance-based reward type advertisement that returns the performance-based reward to the user on the user's terminal (b) The result selected according to the selection operation of the performance-based reward type advertisement input from the terminal by the user. Performing registration processing for reward-type advertising (c) Display the credit card information input screen on the terminal on which the performance-based advertising selection instruction is input, and accept the user's credit card information input. (D) Retaining the selected performance-based advertising in association with the user's credit card information (e) Obtaining credit card transaction information at the store (f) Transactions acquired from the international brand server Based on the information, generate returnability judgment information that will be the criterion for judging whether or not to return the performance fee (g) Based on the returnability judgment information, pay the performance fee of the performance fee type advertisement using a credit card Judging whether or not the target act has been performed (h) When the target act is completed by the user, the point site creates data that returns the performance reward to the user.

<Effect of this embodiment>
The performance reward return processing method and the program executed by the performance reward return system 1 and the performance reward return system 1 of the present invention described above have the following effects.
(1) In the performance fee return system 1, the user pays the performance fee of the performance fee type advertisement based on the information of the performance fee type advertisement and the user's credit card registered in advance by the user and the transaction information of the credit card. Determine if you have performed the target act for which you are paying. For this reason, in the performance reward return system 1, it is not necessary for both the user and the actual store to add an operation or modify the system for returning the performance reward, and when the user purchases a product at the actual store, etc. A system for returning performance rewards can be easily constructed.

(2) The performance reward return system 1 gives points by using the credit card transaction information acquired from the server of the international brand and generated when the user purchases the product at the actual store using the credit card. Can make a judgment. In addition, there are almost no restrictions on the brand of the credit card used by the user, and the convenience of the user can be improved.

4. Other Embodiment (1)
In the present embodiment, the configuration in which the performance reward return server 20 receives a judgment result indicating whether or not the target action has been performed by the user from the management server 30 and returns the performance reward based on the received judgment result will be described. However, it is not limited to this configuration.
For example, the performance reward return server 20 may determine on its own server whether or not the target action has been performed by the user. In this case, the performance reward return server 20 receives the transaction information as the return possibility determination information and the entry information in the advertisement of the member of the point site from the management server 30. The performance reward return server 20 compares the transaction information with the entry information in the advertisement on its own server, and determines whether or not the performance reward can be returned to the user. When the performance reward return server 20 determines that the user has completed the target action, the point site returns the performance reward to the target user.

(2)
In the present embodiment, the configuration including the performance reward return server 20 and the management server 30 has been described, but the configuration is not limited to this configuration.
For example, the performance reward return server 20 and the management server 30 may be configured by one server.

(3)
In the present embodiment, when a desired advertisement is selected and registered from the posted performance-based advertisements and the target action is performed, the performance-based reward return server 20 creates data for returning the performance-based reward to the user. Although the configuration has been described, it is not limited to this configuration.

(4)
In the present embodiment, the configuration in which the performance-based advertising is posted on the point site or the CLO mall has been described, but the configuration is not limited to this configuration.
For example, the performance reward return system 1 may attach a hyperlink to the point site or the CLO mall together with the outline of the performance reward type advertisement to the mail delivered to the members of the point site.

Although the embodiments of the present invention have been described above, the technical scope of the present invention is not limited to the technical scope described in the above-described embodiments. From the description of the scope of claims, it is possible to make various changes or improvements to the above-described embodiments, and the technical scope of the present invention may include such modifications or improvements. it is obvious.

1 Achievement reward return system 10 Terminal 20 Reward return server 30 Management server 40 International brand server 50 Payment network server 60 Store terminal

Claims (8)

A performance-based reward-type advertisement that returns performance-based rewards to the user is posted on a web page displayed on the user's terminal, and is either a credit card, a debit card, or a prepaid card registered in advance by the user. A reward return server that holds data for returning the performance reward to the user when a target act for which the performance reward of the performance reward type advertisement is paid is performed using the payment card.
According to the selection operation of the performance-based reward type advertisement input from the terminal, the selected performance-based reward type advertisement and the information of the payment card are held in association with each other, and the result is received in response to the response from the terminal. In addition to performing registration processing for reward-type advertisements, it serves as a criterion for determining whether or not performance rewards can be returned on the reward return server based on the transaction information acquired from the international brand server that holds transaction information for payment cards at stores. A management server that generates return availability determination information and sends the return availability determination information to the reward return server.
Achievement reward return system equipped with. The performance reward return system according to claim 1, wherein the management server determines whether or not the target act has been completed based on the transaction information, and transmits the determination result to the reward return server as the return possibility determination information. .. The management server processes the transaction information to generate program-specific transaction information divided for each reward return server, and transmits the program-specific transaction information to the reward return server as the return possibility determination information. The performance reward return system described in 1. According to any one of claims 1 to 3, the management server causes the international brand server to send a screen for inputting payment card information to a terminal into which the performance-based advertising selection instruction is input. Described performance reward return system. According to any one of claims 1 to 4, the management server causes the international brand server to transmit a screen for inputting payment card information to a terminal into which the performance-based advertising selection instruction is input. Described performance reward return system. The management server transmits the program ID of the loyalty program to which the own server delivered the performance-based reward type advertisement to the international brand server, so that the international brand server receives the transaction information corresponding to the program ID. The performance reward return system according to any one of claims 1 to 5 for making an acquisition request. Post a performance-based advertisement that returns performance-based rewards to the user on the user's terminal.
In response to the selection operation of the performance-based reward type advertisement input from the terminal by the user, the registration process for the selected performance-based reward type advertisement is performed.
The information of the payment card of the user is displayed by displaying the information input screen of the payment card, which is either a credit card, a debit card, or a prepaid card, on the terminal into which the selection instruction of the performance-based advertisement is input. Accepts input,
The selected performance-based advertising and the information of the user's payment card are associated and held.
Acquire transaction information of payment cards at stores,
Based on the acquired transaction information, the return availability judgment information, which is the criterion for determining whether or not the performance fee can be returned, is generated.
Based on the return availability determination information, it is determined whether or not the target act for which the performance fee of the performance fee type advertisement is to be paid has been performed using the payment card.
A performance reward return processing method in which a computer executes the return of the performance reward to the user when the target action is completed by the user. Posting a performance-based advertisement that returns performance-based rewards to the user on the user's terminal,
In response to the selection operation of the performance-based reward type advertisement input from the terminal by the user, the registration process for the selected performance-based reward type advertisement is performed.
The information of the payment card of the user is displayed by displaying the information input screen of the payment card, which is either a credit card, a debit card, or a prepaid card, on the terminal into which the selection instruction of the performance-based advertisement is input. Accepting the input of
Retaining the selected performance-based advertising and the information of the user's payment card in association with each other.
Acquiring transaction information of payment cards at stores and
Based on the acquired transaction information, it is possible to generate return availability judgment information, which is a criterion for determining whether or not to return the performance fee.
Based on the return possibility determination information, it is determined whether or not the target act for which the performance fee of the performance fee type advertisement is to be paid has been performed using the payment card.
A performance reward return processing program that causes a computer to create data for returning the performance reward to the user when the target action is completed by the user.

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