KR100552466B1 - Reward service method and system - Google Patents

Abstract

The present invention is to enable the earning of reward points without user registration, randomly issuing a reward card to the customer who visited the affiliate's site without registering, visit the merchant's site through the affiliate's site An object of the present invention is to provide a reward service method and system capable of providing a reward service through the randomly issued reward card. In the reward service method through affiliate marketing according to the present invention, when issuance of a reward card number is requested from a customer terminal, a first step of generating a random reward card number and storing it in a database; Requesting connection with the affiliated merchant server's site, connecting the customer terminal with the affiliated merchant server, and a second step of connecting the merchant terminal server with the user's terminal to purchase the goods from the affiliated merchant server's site. And a third step of granting a reward according to the stored reward information and storing the reward information corresponding to the reward card number.

Reward Services, Merchants, Affiliate, Affiliate Marketing

Description

Rewards service method and system {REWARD SERVICE METHOD AND SYSTEM}

1 is a block diagram of a reward service system according to a preferred embodiment of the present invention.

Figure 2 is a procedure of the reward card issuing method according to a preferred embodiment of the present invention.

3 is a diagram showing an example of reward card display according to a preferred embodiment of the present invention;

4 is a diagram illustrating a state of a registry of a customer terminal according to a preferred embodiment of the present invention.

5, 7, and 10 illustrate a structure of customer information information according to a preferred embodiment of the present invention.

6 is a flow chart of a reward granting method according to a preferred embodiment of the present invention.

8 is a flowchart of a reward card signing method according to a preferred embodiment of the present invention.

9 is a view showing an input window for explaining a reward card according to an embodiment of the present invention.

11 is a flow chart of a reward refund method according to a preferred embodiment of the present invention.

12 is a view showing an input window for a reward card refund application according to a preferred embodiment of the present invention.

Figure 13 is a procedure of the reward card reissue method according to a preferred embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

1001 to 100N: first to Nth customer terminals

102: Affiliate Server

104: database

106: Affiliate Merchant Server

108: financial institution server

The present invention relates to an affiliate marketing service for enabling the earning of reward points without the user's membership, and more particularly, to a reward service method and system for providing rewards to a customer using an affiliate marketing service. will be.

In general, the Internet is a collection of computers and computer communication networks connecting these computers and refers to a system capable of sharing information accumulated in these computers. With the development of the Internet, electronic commerce (EC) is rapidly developing, and various contents are being developed for this purpose.

The electronic commerce can be understood as trading tangible and intangible goods using a credit card or electronic payment means using an electronic medium such as the Internet or PC communication.

Such electronic commerce (EC) can be divided into business-to-business (B2B) electronic commerce, business-to-consumer (B2C) electronic commerce, and business-to-business (B2Bc) electronic commerce. In general, the above-mentioned e-commerce includes off-the-shelf products such as books, clothing, and electronic products, and off-line transactions such as software, movies, and music, which are ordered electronically and delivered to consumers through physical transportation. Online transactions, which are ordered electronically and delivered to the recipient by electronic download.

In general, off-line commerce refers to the business activity between a seller and a purchaser through a store, and online transactions, that is, electronic commerce, use information technology such as electronic document exchange, e-mail, electronic bulletin board, fax, electronic funds transfer, etc. Commerce means any economic activity, including the sale, ordering, advertising, etc., of products and services through the network.

These e-commerce not only supports differentiated services to consumers in accordance with their various needs and consumption tendencies, but also creates business opportunities for Merchant to have unlimited sales network worldwide.

Recently, the e-commerce business using the Internet cyber space is actively being promoted. Merchants are keenly engaged in incentive events such as discounts on usage fees, product offerings, and awards for netizens' membership. It is true that there is a marketing competition.

Although merchants provided various incentives, operated events, and provided free contents, only the same level of marketing effects could be expected due to over-competition among peers.

Affiliate marketing has recently been proposed to overcome the limitations of direct marketing by such merchants. Affiliate marketing is a method of internet marketing started in Amazon.com in 1996, and affiliated with e-commerce merchants such as Amazon.com, CJmall, LGeShop, Hmall, CSClub, etc. It is a technique to increase traffic and sales by recruiting affiliates.

As described above, according to affiliate marketing, when a customer who visits the affiliate's site goes to the merchant's site linked to the affiliate's site and purchases the goods, the merchant pays the advertisement fee to the affiliate. As such, the merchant pays the advertisement to affiliates based on actual performance, and thus the merchant can receive reliable and stable advertisement.

Based on the above development of affiliate marketing, Affiliate has also provided rewards to customers who have goods through their sites in order to recruit more members. However, as described above, in order to receive a reward from affiliate, the member must not only sign up for the merchant's site that actually purchases the item, but also must subscribe to the affiliate's site.

As such, signing up for multiple sites while purchasing a single item is very cumbersome and has been a cause for inhibiting quick service usage. In addition, since the reward is a very small amount of money, it is difficult for the customer who cannot predict the time of the reward refund to the member of the affiliated site.

Accordingly, there is an urgent need for the development of a technology that enables rewards to be provided from Affiliate conveniently and quickly without having to register with Affiliate's site.

The present invention is to overcome the above-mentioned conventional problems, immediately issued a reward card to the customer who visited the site of the affiliate without membership, visit the site of the merchant through the website of the affiliate to purchase goods, It is an object of the present invention to provide a reward service method and system for providing a reward service to a customer without inconvenient procedure for membership by granting a reward to the issued reward card.

In addition, another object of the present invention is a reward service method that allows customers to induce membership registration or signature when a reward is required to be refunded by going through a simple signing process when receiving the rewards granted to the reward card, and To provide a system.

In addition, another object of the present invention is to make it possible to easily reissue a signed reward card, so that a customer who has been issued a reward card can be granted by integrating rewards even when using e-commerce using another personal computer. It is to provide a service method and system.

Reward service method through the affiliate marketing according to the present invention for achieving the above object and solve the problems of the prior art, when issuing a reward card number from the customer terminal, generates a random reward card number and stores in the database In a first step, when the customer terminal requests a connection to a site of the affiliated merchant server with which the customer terminal is previously affiliated, the second step of connecting the customer terminal and the affiliated merchant server, and the user of the customer terminal of the affiliated merchant server When the goods are purchased from the site, a third step of granting a reward according to the purchase of the goods, and storing the given reward information corresponding to the reward card number, characterized in that it comprises a.

The present invention immediately issues a reward card to a customer who has visited the affiliate's site without registering, and visits the merchant's site through the affiliate's site to purchase goods, thereby granting a reward to the issued reward card, Rewards customers without the hassle of joining.

In addition, the present invention can be paid after a simple signature procedure when the rewards granted to the reward card to be refunded, thereby inducing membership registration or signature when the customer needs to refund the reward.

In addition, from the user's point of view, since membership is required to be refunded when the accumulated rewards of the user have already been refunded, according to the present invention, the member can be actively enrolled for the refund of the reward, thereby increasing the membership rate.

In addition, the present invention makes it possible to easily reissue a reward card that has been signed, so that a customer who has been issued a reward card can be granted by integrating rewards even when using an e-commerce transaction using another personal computer.

A reward service system to which the present invention is applicable will be described with reference to FIG. 1.

The plurality of customer terminals 1001 to 100N receive reward card numbers to the affiliate server 102 through a network such as the Internet, configure reward card information with the reward card number and password, and store the reward card information in the internal registry. The reward toolbar installation program is provided from 102 to install the reward toolbar. In addition, the plurality of customer terminals 1001 to 100N access the affiliated merchant server 106 linked through the reward toolbar. In addition, the plurality of customer terminals 1001 to 100N receive signature information on the reward card number and provide the signature to the affiliate server 102 to perform the signature. In addition, the plurality of customer terminals 1001 to 100N request the affiliate server 102 to return the reward for the signed reward card number. Here, the customer terminal stores the reward card information in an internal registry which is not easily accessible by the customer, so that the customer terminal is not accidentally deleted by the customer.

The customer terminal may be a personal computer connected with a wired Internet or a mobile communication terminal connected with a wireless internet.

The affiliate server 102 is connected to a plurality of customer terminals 1001 to 100N through a network such as the Internet, and issues a random reward card number to the plurality of customer terminals 1001 to 100N, as well as a reward toolbar installation program. To provide. In addition, the affiliate 8 server 102 visits the site of the affiliated merchant server 106 linked through the reward toolbar of the customer terminals 1001 to 100n and purchases the goods, and rewards the corresponding customer. In addition, the affiliate server 102 receives signature information from a customer who has issued the reward card number and performs signature by real name authentication. Also, the affiliate server 102 transfers the amount corresponding to the reward through the financial institution server 108 when a reward is requested from the signed customer. The affiliate server 102 also reissues the reward card number in response to a reward card reissue request from a signed customer. The operation of the affiliate server 102 is provided through a reward service module.

Database 104 stores the rewards toolbar installer and customer information. The customer information is composed of a reward card number, password, customer name, social security number, reward information, purchase information through the site of the affiliate merchant server 106, and the like.

The affiliated merchant server 106 sells the goods to the customer who visited through the affiliate server 102, and pays a predetermined amount of the sales amount of the goods to the affiliate server 102 as an advertisement fee.

In response to the request of the affiliate server 102, the financial institution server 108 transfers an amount corresponding to the requested reward to the customer's account among the amounts accumulated in the affiliate account.

Now, the operation of the reward service system will be described in detail by dividing into a reward card issuing method, a reward granting method, a reward card signing method, a reward refund method, and a reward card reissuing method.

First, a reward card issuing method will be described in detail with reference to FIGS. 2 to 5.

Referring to Figure 2 showing a procedure of the reward card issuing method according to a preferred embodiment of the present invention, any one of a plurality of customer terminals (1001 ~ 100N) is the site of the affiliate server 102 at the request of the customer Access to request a issuance of a reward card (step 200). In response to the request, the affiliate server 102 randomly generates a random reward card number and transmits the random reward card number to the corresponding customer terminal (steps 202 and 204).

The customer terminal receiving the random reward card number notifies the customer of the reward card number and also inputs a password for the reward card number. The reward card number is guided through a reward card guide window as shown in FIG. 3, and the reward card guide window may be provided in a mini homepage or the like within the site of the affiliate server 102 for convenience of use.

When the customer inputs a password according to the password input guide, the customer terminal transmits the input password to the affiliate server 102 (steps 206 and 208).

The affiliate server 102 generates customer information corresponding to the reward card number, writes customer information into the customer information using a reward card number and a password among items of the customer information, and writes the reward card number and password. The stored customer information is stored in the database 104 (steps 210 to 214). Here, as shown in FIG. 5, a randomly generated reward card number of [46263704] and a password of a password [Ljefm ...] input by a user are written in the customer information.

When the storage of the customer information is completed, the affiliate server 102 configures the reward card information using the reward card number and the password and transmits the reward card information to the corresponding customer terminal, and also transmits the reward toolbar installation program to the customer terminal (216). step).

The customer terminal downloads the reward toolbar installation program, installs the reward toolbar, and stores the reward card information in the internal registry of the customer terminal (steps 218 to 222). Here, the reward card information stored in the registry is composed of a reward card number and a password as shown in FIG.

As described above, the present invention completes the issuance of the reward card only by setting an arbitrary reward card number without the membership registration procedure, and provides the reward service through the issued Rework card.

Now, a reward granting method according to a preferred embodiment of the present invention will be described in detail with reference to FIGS. 6 and 7.

Referring to FIG. 6, which shows a procedure diagram of a reward granting method according to a preferred embodiment of the present invention, any one of a plurality of customer terminals 1001 to 100N may request a reward toolbar or affiliate server 102 according to a request of a customer. When a request for access to the affiliated merchant server 106 linked through the site is requested, the reward card number of the reward card information recorded in the registry of the corresponding customer terminal is read and transmitted to the affiliate server 102 and the affiliate server. Request a link from the affiliate merchant server 106 to 102 (steps 600 through 604).

The affiliate server 102 stores visit log information including the reward card number and connects the site of the affiliated merchant server 106 with the corresponding customer terminal (steps 606 and 608). When the affiliated merchant server 106 is connected to the customer terminal, the affiliated merchant server 106 stores the visit log for the visited customer via the affiliate server 102 (step 610), which is used as a basis for payment of advertising expenses to the affiliate in the future.

As described above, as the customer terminal and the affiliated merchant server 106 are connected, the customer of the customer terminal may request the purchase of the desired goods while surfing the site of the affiliated merchant server 106. When the customer terminal requests the purchase of goods, the affiliated merchant server 106 requests payment for the purchase request, receives payment information according to the payment request from the customer terminal and performs payment processing (steps 618 and 620). .

When payment according to the shoe purchase request is completed, the affiliated merchant server 106 transmits the payment information to the affiliate server 102 (step 622). When the payment information is received, the affiliate server 102 calculates a reward of a predetermined amount corresponding to the advertising fee previously pre-determined with the affiliate merchant server 106 (step 624).

When the calculation of the reward is completed, the affiliate server 102 stores the payment information provided from the affiliated merchant server 106 and the calculated reward information in addition to the customer information of the database 104. That is, the customer information is the order number of [1454-2 ..] included in the payment information in the reward card information as shown in Figure 7, [Samsom mp3 model 400], the price of [1623 ..] And the like, and reward information corresponding to the payment amount is added (steps 626 and 628).

 After adding payment information and reward information to the customer information as described above, the affiliate server 102 transmits the reward information to the corresponding customer terminal (step 630). The customer terminal informs the customer of the reward information received from the affiliate server 102 (step 632).

As described above, the present invention provides a reward even when a customer who receives only a reward card number accesses an affiliated merchant server 106 through the affiliate server 102 to purchase goods, thereby providing a reward service without cumbersome work such as membership registration. To be provided.

As described above, the present invention, which is implemented to receive a reward when purchasing goods through the affiliated merchant server 106, induces membership through a signature procedure at the request of a customer or upon refund of a reward.

The reward card signature method according to the preferred embodiment of the present invention will be described with reference to FIGS. 8 to 10.

Referring to FIG. 8 illustrating a procedure of a reward card signing method according to a preferred embodiment of the present invention, when one of a plurality of customer terminals 1001 to 100N is requested to sign a reward card from a customer, the registry of the customer terminal is requested. Read the reward card information stored in the step (800,802). When the reward card information is read, the customer terminal displays a window for inputting the reward card signature information and guides the customer to input the signature information (step 804). Here, the window for inputting signature information of the reward card includes a window for inputting a password, a name for real name authentication, a resident number, etc. as well as displaying a reward card number as shown in FIG. 9. When the user inputs a password, name, resident number, etc., the customer terminal configures a reward card number, password, name, resident number, etc. as signature information and transmits the signature information to the affiliate server 102 (step 806).

When the signature information is received, the affiliate server 102 performs real name authentication using the name and resident number included in the signature information, and if the real name authentication is successful, the signature information is added to the reward card number in the customer information. In addition to the corresponding customer information is stored (steps 808 to 812). Accordingly, the customer information includes a name of [Hong Gil-dong] and a resident number of [785231-1056982] as shown in FIG.

The affiliate server 102 also notifies the client terminal of the completion of the signature (step 814), thereby completing the signature of the reward card according to the preferred embodiment of the present invention.

As described above, the present invention implements membership by simply inputting simple information for real name authentication at the time of request of a user or refund of a reward, thereby inducing member registration in response to customer demand.

Now, a method of refunding a reward given to the reward card will be described with reference to FIGS. 11 to 12. The refund of the reward may employ a variety of refund means, such as mileage accumulation, account transfer, etc., but only an example of the reward refund through account transfer more than one described below.

Referring to Figure 11 showing the procedure of the reward refund method according to a preferred embodiment of the present invention, any one of the plurality of customer terminals (1001 ~ 100N) is the reward card information recorded in the registry of the customer terminal at the request of the customer While reading and receiving a password, the request to log in to the affiliate server 102 (1100, 1102). In response to the login request, the affiliate server 102 performs authentication based on the card number and password of the reward card information, and completes the login if the authentication succeeds (steps 1104 and 1106).

When the login is completed, the customer may inquire the reward granting ring information provided by the toolbar or the site of the affiliate server 102. The reward granting status information may be guided through a guide window called [my bank account] as shown in FIG. 12, and the guide window includes the total cash balance granted as a reward and the balance information available for transfer, and the transfer There is a transfer request button on the side of balance information that can be applied. Here, the customer may request a refund of the reward by clicking the transfer request button.

In response to the request for a refund of the reward of the customer, the customer terminal requests a refund of the reward to the affiliate server 102 (step 1108).

If the reward is requested, the affiliate server 102 performs a signature process according to the procedure shown in FIG. 8 if the reward card is not signed for the corresponding customer (1110).

When the signature process is completed or the reward card is already signed, the affiliate server 102 requests the corresponding customer terminal to input an account and a refund amount for transferring the reward (step 1112).

In response to the request, when the account information and the refund amount for transferring the reward are input (step 1114), the customer terminal transmits the account number and the refund amount information to the affiliate server 102 (step 1116). The affiliate server 102 having received the account number and the refund amount information reads the customer information corresponding to the corresponding reward card number stored in the database 104 (step 1118).

When the customer information is read, the affiliate server 102 compares the refund amount requested by the customer with the reward information included in the customer information and checks whether the refund amount is equal to or less than the reward rewarded (step 1120). If the refund amount is less than or equal to the reward given to the customer, the affiliate server 102 requests the financial institution server 108 to transfer the refund amount to the account of the account number (step 1122).

 According to the transfer request of the refund amount, the financial institution server 108 transfers the refund amount to the account number among the amounts accumulated in the account of the affiliate (step 1122).

When the account transfer is completed, the affiliate server 102 notifies the customer terminal of the completion of the refund amount transfer (step 1124). The customer terminal notified of the completion of the transfer of the refund amount informs the customer of the completion of the refund of the reward (step 1126), whereby the refund procedure of the reward according to the preferred embodiment of the present invention is completed.

On the other hand, general Internet users access the Internet at home, offices, schools, etc., so that a plurality of customer terminals can be used.

In this case, the Internet user may purchase goods sold at the site of the affiliated merchant server 106 using each of the plurality of customer terminals. As described above, the present invention provides a renewal service of a reward card in order to be able to grant rewards to a reward card of a corresponding customer even when purchasing goods through a plurality of customer terminals.

A reward card reissue method according to a preferred embodiment of the present invention will be described with reference to FIG.

Any one of the plurality of customer terminals 1001 to 100N requests the affiliate server 102 to reissue the reward card according to the customer's request (step 1300). When the reward card issuance is requested, the affiliate server 102 requests the client terminal for member authentication information for the reward card issuance (step 1302). In response to the request, the customer terminal requests the customer to input member authentication information, for example, a name, a social security number, a password, etc. for reissuing a reward card (step 1304). When the member authentication information for the reissue of the reward card is input, the customer terminal transmits the member authentication information for the reissue of the reward card to the affiliate server 102 (step 1306). When the member authentication information for the reward card reissue is received, the affiliate server 102 reads the member information corresponding to the received member authentication information from the database 104, and the reward card number and password included in the member information. Extract (step 1308). When extraction of the reward card number and password is completed, the affiliate server 102 configures the reward card number and password as reward card information and transmits the reward card number and password to the corresponding customer terminal (step 1310). The customer terminal receiving the reward card information is stored in its registry (steps 1312 and 1314), whereby the reissue of the reward card according to the preferred embodiment of the present invention is completed.

Embodiments of the present invention described above include a computer readable medium including program instructions for performing various computer-implemented operations. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Such computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and floppy disks. Magneto-optical media, and ROM, RAM, flash memory, and the like may be employed, and may include hardware devices specifically configured to store and execute program instructions. The medium may also be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, or the like. The program instructions include not only machine code generated by a compiler, but also high-level language code executable by a computer using an interpreter or the like.

As described above, the present invention immediately issues a reward card to a customer who has visited the affiliate's site without registering, and visits the merchant's site through the affiliate's site and purchases the goods. By granting rewards, it is possible to provide reward services to customers without the inconvenience of signing up. Accordingly, the present invention can provide a reward service to a customer without the inconvenient procedure of membership, thereby maximizing the convenience of use and having the advantage of enabling a quick service.

In addition, the present invention has an effect that the customer can induce membership registration or signature when the reward is required to be refunded by going through a simple signature procedure when the reward is granted to the reward card to be refunded.

In addition, the present invention can be easily reissued a signature reward card, it is possible to easily receive a reward service even when a customer who has been issued a reward card using an e-commerce using another personal computer.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above-described embodiments, which can be variously modified and modified by those skilled in the art to which the present invention pertains. Modifications are possible.

Accordingly, the spirit of the present invention should be understood only by the claims set forth below, and all equivalent or equivalent modifications thereof will belong to the scope of the present invention.

Claims (12)

In the reward service system through affiliate marketing, An affiliated merchant server comprising a site for selling goods; A customer terminal that receives a reward card number and purchases goods of a site of the affiliated merchant server linked to the affiliate server; And It is provided in the affiliate server, generates a random reward card number according to the reward card issuing request of the customer terminal to provide to the customer terminal, connecting the customer terminal and the site of the affiliated merchant server, the customer terminal Rewards service module for granting a reward according to the purchase of the goods, and stores the given reward information corresponding to the reward card number when purchasing goods through the site of the affiliated merchant server Rewards service system comprising a. The method of claim 1, The client terminal receives an account number and a reward refund command and transmits it to the reward service module, And the reward service module instructs a financial institution server to transfer the refunded reward to the account number. The method of claim 2, When the reward service module is requested to refund the reward from the customer terminal, it is determined whether the reward card number has been signed. If the reward card number has not been signed, the signature is requested and according to the signature request When the customer identification information is input from the customer terminal, the reward refund is performed. And the customer terminal receives customer identification information according to the signature request and provides the customer identification information to the reward service module. In the reward service method through affiliate marketing, A first step of generating a random reward card number and storing it in a database when issuing a reward card number is requested from the customer terminal; A second step of connecting the customer terminal with the affiliated merchant server when the customer terminal requests a connection with a site of the affiliated merchant server with which the customer terminal is previously affiliated; And A third step of, when a user of the customer terminal purchases goods from a site of the affiliated merchant server, grants a reward according to the purchase of the goods, and stores the granted reward information corresponding to the reward card number; Rewards service method comprising a. The method of claim 4, wherein When the signature information including the customer identification information is transmitted from the customer terminal, using the customer identification information of the signature information to authenticate the customer to process the signature Rewards service method further comprising. The method of claim 4, wherein Transmitting the reward card number to the customer terminal; And Storing the reward card number in the customer terminal receiving the reward card number; And receiving the reward card number from the client terminal for identification of a reward card when the client terminal requests a connection with a site of the affiliated merchant server in the second step. The method of claim 5, Storing the password entered by the customer through the customer terminal in response to the reward card number stored in the database or the customer terminal; Rewards service method further comprising. The method of claim 6, Extracting the reward card number corresponding to the customer identification information from the database and transmitting the reward card number to the customer terminal when the customer identification information and the reward card reissuance command are transmitted from the customer terminal; Rewards service method further comprising. The method of claim 4, wherein If the refund means selection information and the reward refund command are transmitted from the customer terminal, refunding the requested refund to the refund means according to the refund means selection information; Rewards service method further comprising. The method of claim 4, wherein When a refund is requested from the client terminal, it is determined whether the reward card number has been signed. If the reward card number has not been signed, the signature is requested, and the customer requests the signature from the client terminal according to the signature request. The reward service system, characterized in that for performing the refund if the identification information is input. The method of claim 4, wherein the second step, Checking whether the customer terminal requests a connection with a site of a previously affiliated affiliate server; Receiving the reward card number from the customer terminal to generate and store visit log information; And Connecting the affiliated merchant server and the customer terminal when the storing of the visit log information is completed; Rewards service method comprising a. A readable recording medium for recording a program for executing the method of any one of claims 4 to 11 on a computer.

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