JP2020194372A - Reward distribution system, reward distribution method, processor and program - Google Patents

Abstract

To provide a reward distribution system that appropriately distributes a reward according to an accumulated advertising result with high reliability.SOLUTION: A block chain network 50 holds a block chain BC in which a reward distribution condition indicating a reward to be distributed according to an advertising result is recorded. Processors 10, 20, 30 and 40 broadcast transaction including information of the reward as the distribution source to the block chain network 50, and add the information of the reward as the distribution source to the block chain BC. The processors 10, 20, 30 and 40 refer to the reward distribution condition from the block chain BC to create reward distribution information indicating the reward to be distributed, and broadcast the transaction including the reward distribution information to the block chain network 50 to acquire the reward in the block chain BC.SELECTED DRAWING: Figure 1

Description

The present invention relates to a reward distribution system, a reward distribution method, a processing device and a program.

Today, various advertisements (CM: Commercial messages) composed of images and videos are applied to various display devices such as digital signage on the street, display devices installed in vehicles of public transportation, televisions, smartphones, and communication networks. Delivered via.

As a method of delivering an advertisement, a technique of delivering broadcast content on which a sponsor's CM content is displayed at a predetermined timing on a network such as the Internet has been proposed (Patent Document 1). In this technology, a viewing request receiving unit and a reply unit are provided in a management device that manages the distribution of advertisements. The viewing request receiving unit receives a viewing request for broadcast content sponsored for each viewing time zone and video content including advertising content. When the viewing request receiving unit receives the viewing request, the reply unit receives the address information of the broadcasting content distribution device that distributes the video file of the broadcasting content, and the advertisement distribution device that distributes the video file of the sponsor's advertising content during the viewing time. Reply content information including address information. As a result, it is possible to display the advertisement content (program advertisement) of the sponsor of the viewing time according to the viewing time of the broadcast content sponsored for each viewing time zone. That is, it is possible to deliver the advertising content according to the viewing time.

Japanese Unexamined Patent Publication No. 2016-152582

When the advertisement delivered in this way is displayed or played, the right holders such as the advertising company, the advertisement creator, the talent appearing in the advertisement and the composer of the music used in the advertisement receive a reward according to the achievement. It will be different. When advertisements are delivered in various media and delivery periods, it is necessary to understand the relationship between the advertisement performance and the right holder who receives the reward, but the work is complicated. In recent years, advertising production has spread not only to major advertising agencies and production companies, but also to small ventures and individual creators, and the disposition of rights is becoming more and more complicated.

In addition, high reliability is required for the advertising performance that is the basis for payment of rewards including money. Therefore, it is necessary to use a recording method that ensures high security in order to accumulate advertising results.

Therefore, it is required to establish a method that can accurately perform the complicated work of accumulating the advertising performance while ensuring high reliability and appropriately paying the right holder according to the advertising performance. ..

The present invention has been made in view of the above circumstances, and an object of the present invention is to appropriately distribute rewards according to the advertising performance accumulated in a state of ensuring high reliability.

The reward distribution system, which is one aspect of the present invention, includes a blockchain network that holds a blockchain in which an advertisement performance and a reward distribution condition indicating a reward to be distributed according to the advertisement performance are recorded. It has a first processing device that broadcasts a transaction including information on a reward as a distribution source to the blockchain network and adds information on the reward as a distribution source to the blockchain. The processing device refers to the reward distribution condition from the blockchain, creates reward distribution information indicating the reward to be distributed to the first processing device, and the first processing device uses the reward distribution information. The including transaction is broadcast to the blockchain network, and the reward to be distributed in the blockchain is acquired from the reward as the distribution source.

The reward distribution method, which is one aspect of the present invention, is a blockchain in which a transaction including information on a reward as a distribution source is recorded with an advertisement performance and a reward distribution condition indicating a reward to be distributed according to the advertisement performance. Is broadcast to the blockchain network that holds the above, the information of the reward as the distribution source is added to the blockchain, the reward distribution condition is referred from the blockchain, and the reward distribution indicating the reward to be distributed is shown. Information is created, a transaction including the reward distribution information is broadcast to the blockchain network, and the reward to be distributed in the blockchain is acquired from the reward as the distribution source.

According to the present invention, it is possible to appropriately distribute the reward according to the advertising performance accumulated in a state where high reliability is ensured.

It is a figure which shows typically the structure of the reward distribution system which concerns on Embodiment 1. FIG. It is a figure which shows an example of the hardware composition of the processing apparatus schematically. It is a figure which shows an example of the hardware composition of the processing apparatus schematically. It is a figure which shows typically the functional structure of the processing apparatus which concerns on Embodiment 1. FIG. It is a figure which shows the distribution processing of the reward which concerns on Embodiment 1. FIG. It is a figure which shows the example of the reward distribution which concerns on Embodiment 1. FIG. It is a figure which shows typically the 1st modification of the reward distribution system which concerns on Embodiment 1. FIG. It is a figure which shows typically the 2nd modification of the reward distribution system which concerns on Embodiment 1. FIG. It is a figure which shows typically the 3rd modification of the reward distribution system which concerns on Embodiment 1. FIG. It is a figure which shows typically the structure of the reward distribution system when the processing apparatus shares a blockchain BC. It is a figure which shows the operation of the reward distribution system which concerns on Embodiment 2. FIG.

Hereinafter, embodiments of the present invention will be described with reference to the drawings. In each drawing, the same elements are designated by the same reference numerals, and duplicate explanations are omitted as necessary.

Embodiment 1
The reward distribution system according to the first embodiment will be described. FIG. 1 schematically shows the configuration of the reward distribution system 1000 according to the first embodiment. The reward distribution system 1000 according to the first embodiment is composed of processing devices 10, 20, 30, 40, a blockchain network 50, and a communication network 60. The processing devices 10, 20, 30, 40 and the blockchain network 50 can exchange various data via the communication network 60.

In the present embodiment, the user of the processing device 10 is a device used by a person who orders an advertisement, that is, an advertiser.

The user of the processing device 20 is a person who manages advertisements, that is, a person who receives an order from an advertiser such as an advertising company or an advertising agency and arranges for procurement of advertising materials, distribution of advertisements, and the like.

The user of the processing device 30 is a person who produces an advertisement material, that is, an advertisement production company, an advertisement creator such as a small-scale venture or an individual.

The user of the processing device 40 is a person who has the right to receive a reward for using the advertising material. The right holders include, for example, entertainers who appear in advertisements or provide portraits in advertisements, composers, lyricists, performers, and singers of music used in advertisements. Note that, in FIG. 1, for the sake of simplification of the drawings and the description, only one processing device 40 used by the right holder is provided, but this is merely an example. Needless to say, when there are a plurality of right holders who receive compensation for one advertisement, each right holder can use the same processing device as the processing device 40.

The processing devices 20 and 30 may hold the advertising material composed of images and moving images, which is the target of the reward. The processing devices 20 and 30 distribute the advertising material to various display devices (not shown) via the communication network 60 as planned or necessary. In this case, the processing devices 20 and 30 may record the distribution history of the advertising material in the blockchain by broadcasting the transaction created based on the distribution history to the blockchain network 50.

Further, the distribution of the advertisement record and the broadcast of the transaction created based on the distribution history to the blockchain may be performed by a processing device other than the processing devices 20 and 30. If there is another person who distributes the advertisement (for example, a distribution company), the processing device of the person who distributes the advertisement broadcasts the distribution of the advertisement results and the transaction created based on the distribution history to the blockchain. You may.

Next, an example of the hardware configuration of the processing devices 10, 20, 30 and 40 according to the present embodiment will be described. Each function of the processing devices 10, 20, 30 and 40 can be realized by the processing device 100 including an arbitrary computer configured by using various hardware resources. In other words, each function of the processing devices 10, 20, 30 and 40 is a storage unit (a device in advance) such as a CPU (Central Processing Unit) of the computer, a memory, a program loaded in the memory, and a hard disk for storing the program. In addition to the programs stored from the stage of shipping, hardware and software centered on storage media such as CDs (Compact Discs) and programs downloaded from servers on the Internet), network connection interfaces, etc. It is realized by any combination of. And, it is understood by those skilled in the art that there are various modifications of the realization method and the device.

A configuration example of the processing device 100 will be described. FIG. 2 schematically shows an example of the hardware configuration of the processing device 100. The processing device 100 includes a processor 101, a memory 102, an input / output interface 103, a display unit 104, a peripheral circuit 105, and a bus 106. The processor 101, the memory 102, the input / output interface 103, the display unit 104, and the peripheral circuit 105 can transmit and receive data to and from each other via the bus 106.

As the processor 101, various arithmetic processing devices such as a CPU (Central Processing Unit) and a GPU (Graphics Processing Unit) can be used. The processor 101 can issue commands to each module and perform calculations based on the calculation results thereof. As the memory 102, various storage devices such as a RAM (Random Access Memory) and a ROM (Read Only Memory) can be used. The input / output interface 103 is an interface for acquiring information from an input device (example: keyboard, mouse, microphone, etc.), an external device, an external server, an external sensor, etc., and an output device (example: display, speaker, printer, mailer, etc.). Etc.), including an interface for outputting information to an external device, an external server, etc. The display unit 104 includes various display devices such as a liquid crystal display, an organic EL display, and an LED display. The peripheral circuit 105 includes various modules. The processing device 100 does not have to have the peripheral circuit 105.

The hardware configuration of the processing device 10 will be described. FIG. 3 schematically shows an example of the hardware configuration of the processing device 10. As shown in FIG. 3, the processing device 10 is configured by using a part or all of the processing device 100. The function of the processing device 10 is realized by causing a computer constituting the processing device 100 to execute a program. Although not shown, the hardware configurations of the processing devices 20, 30 and 40 are the same as those in FIG.

Next, the functional configuration of the processing device 10 will be described. FIG. 4 schematically shows the functional configuration of the processing device 10 according to the first embodiment. The processing device 10 has a processing unit 1 and a storage unit 2.

The processing unit 1 is configured to process information stored in the storage unit 2, information received via the communication network 60, information obtained by referring to the blockchain BC, and the like. Further, the processing unit 1 creates a transaction as needed, and is configured to be able to broadcast the created transaction on the communication network 60. As the processing unit 1, for example, the processor 101 shown in FIG. 2 may be used.

The storage unit 2 is configured to be able to store information input to the processing device 10. For example, the storage unit 2 may store various types of information such as information received by the processing unit 1 via the communication network 60 and information created by the processing unit 1. As the storage unit 2, for example, the memory 102 shown in FIG. 2 may be used.

Next, the operation of the reward distribution system 1000 according to the first embodiment will be described. First, the user (advertiser) of the processing device 20 creates a channel for distributing the reward. Specifically, the processing device 20 generates a transaction TR1 including channel opening information and broadcasts it to the blockchain network 50. As a result, a channel used for reward distribution will be opened on the blockchain BC.

In this blockchain BC, reward distribution conditions for which a reward distribution method is determined in advance are recorded. The reward distribution described below shall be performed in accordance with this reward distribution condition. The details of the reward distribution conditions will be described later.

After the channel is opened, the processing devices 20, 30 and 40, if necessary, create a transaction including information indicating the advertisement performance such as the distribution and display of the advertisement to which the reward is distributed, and the blockchain network. Broadcast to 50. As a result, information indicating the advertising performance is appropriately accumulated in the blockchain BC in a state where high security is ensured.

Next, the distribution of rewards will be specifically described. FIG. 5 shows a reward distribution process according to the first embodiment.

Step S11
The processing device 10 (advertiser) and the processing device 20 (advertising company) refer to the blockchain BC and acquire the advertising performance at the time of reference.

Step S12
The advertising company charges the advertising company for payment based on the acquired advertising performance. This billing process can be performed by transmitting billing information from the processing device 20 of the advertising company to the processing device 10 of the advertiser.

Step S13
The advertiser collates the billing from the advertising company with the advertising performance, and if the billing content is appropriate, pays the advertising company an amount of compensation according to the billing. At this time, payment processing may be performed directly between the processing device 10 of the advertiser and the processing device 20 of the advertising company, or payment processing may be performed via a generally provided payment method such as online banking. May be performed to notify the processing device 20 that the payment processing has been performed.

Step S14
The processing device 20 of the advertising company creates a transaction including information indicating the total amount of rewards to be distributed, and broadcasts the created transaction to the blockchain network 50. As a result, the reward to be distributed is managed by the blockchain BC in a form in which a part or all of the reward can be distributed within the blockchain network 50 as needed. In other words, the reward to be distributed is managed as being circurable in the blockchain network 50, such as a virtual currency such as Bitcoin.

Here, the information recorded in the blockchain BC as the reward to be distributed is referred to as reward information, and hereinafter also referred to as a deposit. That is, the deposit (reward information) is information managed so that it can be distributed among a plurality of entities on the blockchain, and the ownership of all or a part thereof is transferred from one entity to another as needed. It is possible to make it. This makes it possible to pay or distribute rewards from one entity to another on the blockchain BC.

Step S15
The processing device 20 of the advertising company refers to the deposit recorded in the blockchain BC, and creates reward distribution information (token: Token) certifying that the user has the right to receive the reward distribution within the total deposit amount. This token is created as points that can be exchanged for a deposit at a predetermined ratio. For example, assuming that the total deposit is 10,000, tokens for each unit of 1 point are created for 10,000 points. Those who receive the reward distribution can receive a deposit of the amount (amount) corresponding to the number of points of the tokens they hold.

Step S16
The processing device 20 of the advertising company refers to the blockchain BC and acquires the advertising performance and the reward distribution condition. Then, an amount of tokens according to the advertisement performance is distributed to each of the processing device 30 of the advertisement creator and the processing device 40 of the right holder based on the reward distribution condition.

Here, the reward distribution conditions will be specifically described. FIG. 6 shows an example of reward distribution according to the first embodiment. In this example, the budget (maximum amount) of advertising expenses contributed by the advertiser is 100 million yen, and the distribution period is 3 months.

In the example of FIG. 6, when the advertisement record recorded in the blockchain BC was referred to at a certain point in time, the number of times the advertisement was played from the start of the advertisement distribution to the time when the advertisement record was referred to was 1 million times. On the other hand, in Fig. 6, as the compensation distribution conditions, the compensation paid per playback is 0.2 yen for the distribution company, 5 yen for the copyright management organization, 20 yen for the advertisement creator, and the entertainment agency. It is set at 30 yen and 10 yen for designers. In addition, distribution companies, copyright management organizations, entertainment agencies and designers shall correspond to the right holders. The reward for the advertising company is set at 30% of the reward distributed to the right holder and the advertisement creator.

In this case, the amount of compensation distributed is 200,000 yen for the distribution company, 5 million yen for the copyright management organization, 20 million yen for the advertisement creator, 30 million yen for the entertainment agency, and 1 for the designer. It is 10 million yen. Therefore, the total amount of remuneration distributed to the right holder and the advertisement creator is 65.2 million yen, and the remuneration distributed to the advertising company is 19.56 million yen. As a result, the total amount of remuneration distributed will be 84.76 million yen.

The processing device 20 of the advertising company distributes the corresponding amount of tokens to the right holder and the advertisement creator, respectively, so that the reward corresponding to the example of FIG. 6 is distributed. The processing device 20 acquires the tokens worth 19.56 million yen distributed to the advertising company by itself.

Step S17
The processing device 20 of the advertising company, the processing device 30 of the advertisement creator, and the processing device 40 of the right holder create a transaction including information indicating the number of tokens acquired by the advertising company, and transfer the created transaction to the blockchain network 50. Broadcast. As a result, among the deposits associated with the users of the processing device 20 (for example, the advertising company), the amount of deposit corresponding to the acquired token is the deposits of the users (advertising company, advertisement creator and 40) of the processing devices 20, 30 and 40. It is linked to the right holder). As a result, the users (advertising companies, advertising creators and right holders) of the processing devices 20, 30 and 40 can receive a deposit in an amount corresponding to the advertising performance on the blockchain BC as a reward.

In the above example of FIG. 6, the total amount of remuneration paid for the budget amount of 100 million yen was 84.76 million yen, so the budget remains 15.24 million yen. Therefore, the advertisement is delivered when the remaining budget is paid as a reward and the budget is exhausted, or when the planned delivery period ends even if the budget remains. Is the end.

When the situation in which the reward distribution process should be performed is completed, the advertiser's processing device 10 creates a transaction TR2 for closing the channel used for the reward distribution of the blockchain BC and broadcasts it to the blockchain network 50. .. As a result, the channel used for reward distribution is closed and the reward distribution ends.

As described above, according to this configuration, the advertisement results are recorded using the blockchain BC, and in the network including the terminals and the like in the communication network 60, the processing devices 10, 20, 30 and 40, and the communication network 60. By sharing the blockchain BC, it is possible to prevent falsification of the distribution history after recording.

For example, even if each processing device accumulates the advertising record, it is usually only temporarily stored in a format that can be deleted, and a part or all of it can be deleted as needed. Also, therefore, such unreliable information cannot be used as a basis for payment of rewards. On the other hand, in this configuration, it is possible to record the advertising performance of the blockchain BC and prevent falsification and loss of the record, so that it is possible to pay the reward based on highly reliable information. ..

Further, according to this configuration, the reward can be distributed at a desired timing by referring to the specific advertising performance recorded in the blockchain BC at any time. As a result, it is possible to flexibly pay the reward at any time of the advertisement delivery period.

Since the advertising performance is recorded on the blockchain BC, it can be used as confirmation or proof of the fact that the reward payment was properly made based on the token according to the advertising performance. As a result, it is possible to prevent troubles related to payment of the reward.

The right holder can also browse the rewards of various past advertisements for which he / she has rights at any time. This makes it possible to determine the amount of remuneration to be requested for future appearances in advertisements, etc. in view of past performance, and evaluate whether the amount of remuneration presented by the contract partner is appropriate. Is.

In the above, the configuration in which the processing devices 10, 20 and 30 (advertiser, advertising company and advertising manufacturer) are separated has been described, but a plurality of processing devices are described according to the characteristics of the users of the processing devices 10, 20 and 30. Functions may be integrated.

For example, when an advertiser orders an advertisement from an advertisement creator and requests the management thereof, the advertising company may not intervene. In this case, the function of the processing device 20 may be integrated into the processing device of the advertiser. FIG. 7 schematically shows a first modification 1001 of the reward distribution system. In this example, a processing device 11 that integrates the functions of the processing device 10 and the processing device 20 is provided, and the advertiser uses the processing device 11 as a user to record a deposit, create a token, and distribute tokens. Therefore, among the reward distribution processes shown in FIG. 5, the processes performed by the processing devices 10 and 20 are collectively performed by the processing device 11.

Further, for example, it is conceivable that the advertiser orders the advertisement from the advertisement creator and requests the management thereof as described above, or the advertisement company produces the advertisement as the advertisement creator. In this case, the functions of the processing device 20 and the processing device 30 may be integrated into the processing device of the advertising company or the processing device of the advertisement creator.

FIG. 8 schematically shows a second modification 1002 of the reward distribution system. In this example, a processing device 21 that integrates the functions of the processing device 20 and the processing device 30 is provided, and the advertising company uses the processing device 21 as a user to record a deposit, create a token, and distribute tokens. Therefore, among the reward distribution processes shown in FIG. 5, the processes performed by the processing devices 20 and 30 are collectively performed by the processing device 21.

FIG. 9 schematically shows a third modification 1003 of the reward distribution system. In this example, a processing device 31 that integrates the functions of the processing device 20 and the processing device 30 is provided, and the advertisement creator uses the processing device 31 as a user to record a deposit, create a token, and distribute tokens. Therefore, among the reward distribution processes shown in FIG. 5, the processes performed by the processing devices 20 and 30 are collectively performed by the processing device 31.

In other words, the processing device included in the reward distribution system according to the present embodiment is a first processing device having a function of creating, distributing, and acquiring tokens, and a second processing device that receives the distribution of tokens and acquires a deposit. It is divided into the processing equipment of. In the present embodiment, the processing devices 20, 11, 21 and 31 correspond to the first processing device, and the processing devices 10, 30 and 40 correspond to the second processing device. Although the processing devices 11, 21 and 31 have been described as the first processing device in which the two processing devices are integrated in FIGS. 7 to 9, the other first processing device in which the plurality of processing devices are integrated is configured. You may.

In the above description, one processing device operates as the first processing device and the other processing device operates as the second processing device, but each of the processing devices included in the reward distribution system is the first. It may operate as a processing device. In this case, the advertiser, the advertising company, the advertisement creator, and the right holder can each refer to the blockchain to create a token corresponding to the reward that they should receive, and can obtain the reward by the created token.

In this configuration, each processing device may share the blockchain BC with the blockchain network 50. FIG. 10 schematically shows the configuration of the reward distribution system 1000 when the processing devices 10, 20, 30 and 40 share the blockchain BC. In this case, the processing devices 10, 20, 30 and 40 and the blockchain network 50 can be understood as forming a blockchain network 51 that shares the blockchain BC.

Embodiment 2
The reward distribution system according to the second embodiment will be described. The reward distribution system according to the second embodiment is configured as a system corresponding to an advertisement order processing in which the amount (payment amount) of the reward required for the distribution of the reward is determined according to the advertisement performance.

The operation of the reward distribution system according to the second embodiment will be described. FIG. 11 shows the operation of the reward distribution system according to the second embodiment. First, an advertiser who is a user of the processing device 10 creates a channel for placing an order for an advertisement. Specifically, the processing device 10 generates a transaction TR3 including channel opening information for recording information related to an advertisement order, and broadcasts it to the blockchain network 50. As a result, a channel used for recording information related to advertisement orders will be opened on the blockchain BC.

After opening the channel, the processing devices 10, 20, 30 and 40 create a transaction including information indicating the contents of the order as necessary and broadcast it to the blockchain network 50. As a result, information indicating the order details is appropriately accumulated in the blockchain BC in a state where high security is ensured.

Step S21
The advertiser discloses to the advertising company new advertising requirements, that is, an ordering specification which is information such as the target or target service of the advertisement and the advertising cost including the reward to be distributed.

Step S22
The advertising company presents a quote to the advertiser according to the ordering specifications.

Step S23
The advertiser reviews the quote presented and processes the order with the advertising company.

Here, disclosure of information indicating the contents of an order, presentation of a quotation, and notification of an order are collectively referred to as order negotiation. The communication between the advertiser and the advertising company in the order negotiation can be performed by communication between the processing device 10 and the processing device 20.

In the above, the case where the order negotiation is performed after opening the channel used for recording the information related to the advertisement order has been described, but the order is not limited to this. That is, the channel used for recording the information related to the advertisement order may be opened after the order negotiation, or the channel used for recording the information related to the advertisement order may be opened during the order negotiation.

Step S24
The advertiser creates a transaction TR4 including information indicating the contents of the advertisement order, which is confirmed in the order negotiation, and broadcasts the created transaction TR4 to the blockchain network 50. As a result, information indicating the contents of the order for the advertisement is recorded in the blockchain BC. Information indicating the contents of the order includes the order amount, the upper limit of the advertising cost, the object or service of the advertisement, the information identifying the advertiser and the advertising company, the information confirmed by the order negotiation such as the quotation presented by the advertising company, and the order negotiation. Information used in the process of is included.

Step S25
When an advertisement is ordered from an advertiser to an advertising company, the advertising company asks the advertisement creator to produce the advertisement, and also asks the right holders such as performers and music providers who are appointed to produce the advertisement to produce the advertisement. Request participation. At this time, the advertising company presents to the advertising production company and the right holder the conditions of the reward to be provided according to the performance of the advertisement to be produced.

Step S26
If the ad creator and the right holder who have been presented with the remuneration conditions accept the remuneration conditions, they will notify the advertising company to that effect.

Step S27
Upon receiving the consent notice, the advertising company orders the advertisement producer to produce the advertisement and also orders the right holder to participate in the advertisement production.

Step S28
The advertisement creator creates the advertisement material with the participation of the right holder, and delivers the produced advertisement material to the advertisement company.

Step S29
The advertising company processes the advertising material into a format corresponding to the specifications specified by the delivery destination of the advertisement and delivers it to the advertiser.

Needless to say, the processes of steps S25 to S29 described above can be performed by communication between the processing devices 10, 20, 30 and 40.

Step S30
The advertiser determines whether the content of the delivered advertising material is appropriate based on the order. If deemed appropriate, generate after the advertiser places an order with the advertising company, such as reward distribution conditions based on the agreed reward conditions, order amount, delivered advertising material, meta information of the delivered advertising material, etc. A transaction TR5 including the obtained information is created and broadcast to the blockchain network 50. As a result, the information related to the order generated after the advertiser places the order with the advertising company is recorded in the blockchain BC.

As described above, according to this configuration, information indicating the content of the advertisement order can be recorded on the blockchain. As a result, the contents of the order or the order contract can be maintained while being prevented from being modified after the fact. After placing an order for an advertisement, each of the advertiser, the advertising company, the advertisement creator, and the right holder can view the contents of the order at any time. This makes it possible to prevent troubles caused by differences in interpretation of contract contents.

In addition, the remuneration distribution conditions (Fig. 6) based on the remuneration conditions agreed between the advertiser, advertising company, advertisement creator, and right holder who are the contractors of the ordering contract are retained while preventing modification. can do. As a result, it becomes possible to supply the reward distribution conditions used in the reward distribution according to the first embodiment, and it is possible to realize an appropriate reward distribution.

Other Embodiments The present invention is not limited to the above embodiments, and can be appropriately modified without departing from the spirit. For example, it goes without saying that the configuration of the processing device 100 is only an example, and other hardware configurations can be appropriately applied.

In the above-described embodiment, the communication network 60 may use a public network such as the Internet, or may use a closed dedicated network. Further, the communication network 60 may use either wired communication or wireless communication, and these may be combined as appropriate. Moreover, you may use an optical communication network.

In the above-described embodiment, the processing device has been described as a hardware configuration, but the present invention is not limited thereto. The function of the CM distribution management system can also be realized by causing a CPU (Central Processing Unit) to execute a computer program for arbitrary processing. In addition, the above-mentioned programs can be stored and supplied to a computer using various types of non-transitory computer readable media (non-transitory computer readable media). Non-transitory computer-readable media include various types of tangible storage media (tangible storage media). Examples of non-temporary computer-readable media include magnetic recording media (eg flexible disks, magnetic tapes, hard disk drives), magneto-optical recording media (eg magneto-optical disks), CD-ROMs (Read Only Memory) CD-Rs, CDs. -R / W, including semiconductor memory (for example, mask ROM, PROM (Programmable ROM), EPROM (Erasable PROM), flash ROM, RAM (Random Access Memory)). The program may also be supplied to the computer by various types of temporary computer readable media. Examples of temporary computer-readable media include electrical, optical, and electromagnetic waves. The temporary computer-readable medium can supply the program to the computer via a wired communication path such as an electric wire and an optical fiber, or a wireless communication path.

The operation of adding the order contents described in the second embodiment to the blockchain BC does not require the reward distribution operation described in the first embodiment, and may be performed independently of the reward distribution operation. Needless to say, you can do it.

In the above description, it has been described that the processing unit 1 is configured to process the information stored in the storage unit 2, the information received via the communication network 60, the information obtained by referring to the blockchain BC, and the like. Further, it has been described that the processing unit 1 creates a transaction as needed and the transaction created in the communication network 60 is configured to be broadcastable. That is, the processing unit 1 can function as an additional means of broadcasting the transaction including the information of the reward as the distribution source to the blockchain network 50 and adding the information of the reward as the distribution source to the blockchain BC. Further, the processing unit 1 can function as a creation means for creating reward distribution information indicating the reward to be distributed by referring to the reward distribution condition from the blockchain BC. Further, the processing unit 1 can function as an acquisition means for broadcasting the transaction including the reward distribution information to the blockchain network 50 and acquiring the reward to be distributed in the blockchain BC from the reward as the distribution source.

Some or all of the above embodiments may also be described, but not limited to:

[Appendix 1]
The blockchain network that holds the blockchain in which the advertisement performance and the reward distribution condition indicating the reward to be distributed according to the advertisement performance are recorded, and the transaction including the information of the reward as the distribution source are described above. A first processing device that broadcasts to the blockchain network and adds information on the reward as the distribution source to the blockchain is provided, and the first processing device sets the reward distribution condition from the blockchain. Referencing and creating reward distribution information indicating the reward to be distributed to the first processing device, the first processing device broadcasts a transaction including the reward distribution information to the blockchain network, and the said. A reward distribution system that acquires the reward to be distributed in the blockchain from the reward that is the distribution source.

[Appendix 2]
A second processing device that receives the reward distribution information, broadcasts a transaction including the reward distribution information to the blockchain network, and acquires the reward to be distributed in the blockchain from the reward as the distribution source. Further provided, the first processing device refers to the reward distribution condition from the blockchain, creates the reward distribution information indicating the reward to be distributed to the second processing device, and creates the second reward distribution information. The reward distribution system according to Appendix 1, which is given to a processing device.

[Appendix 3]
One or a part of the person who orders the advertisement, the person who manages the advertisement in response to the order, and the person who produces the advertisement creates the reward distribution information by the first processing device, and the order is placed. Reward distribution is received according to the advertisement performance with the person who manages the advertisement according to the advertisement and the person who produces the advertisement but does not create the reward distribution information by the first processing device. The reward distribution system according to Appendix 2, wherein the other person having the right obtains a reward by the second processing device that receives the reward distribution information from the first processing device.

[Appendix 4]
The person who manages the advertisement in response to the order from the person who orders the advertisement, the person who produces the advertisement, and the other person who has the right to receive the distribution of the reward according to the advertisement performance are the first. The reward distribution system according to Appendix 1 or 2, wherein the reward is acquired by a processing device.

[Appendix 5]
The person who orders the advertisement broadcasts a transaction including information indicating the order contents of the advertisement to the blockchain network, and adds the information indicating the order contents of the advertisement to the blockchain, according to Appendix 3 or 4. Reward distribution system.

[Appendix 6]
The reward distribution system according to Appendix 5, wherein the information indicating the order content of the advertisement includes the reward distribution condition.

[Appendix 7]
The information indicating the order contents of the advertisement includes the order amount of the advertisement, the upper limit of the advertisement cost, the object of the advertisement, the target service of the advertisement, the person who orders the advertisement, the person who manages the advertisement, and the person who produces the advertisement. Information for identifying the person who makes the advertisement and other persons who are entitled to receive the distribution of the reward according to the advertisement performance, information indicating the estimate presented to the person who orders the advertisement before ordering, the advertisement material related to the advertisement. , The reward distribution system according to Appendix 5 or 6, which includes a part or all of the meta information of the advertising material.

[Appendix 8]
A transaction containing information on the reward that is the distribution source is broadcast to the blockchain network that holds the blockchain in which the advertisement performance and the reward distribution condition indicating the reward to be distributed according to the advertisement performance are recorded. , The information of the reward as the distribution source is added to the blockchain, the reward distribution condition is referred from the blockchain, the reward distribution information indicating the reward to be distributed is created, and the transaction including the reward distribution information. Is broadcast to the blockchain network, and the reward to be distributed in the blockchain is obtained from the reward that is the distribution source.

[Appendix 9]
Appendix 8: Receives the created reward distribution information, broadcasts a transaction containing the reward distribution information to the blockchain network, and acquires the reward to be distributed in the blockchain from the reward as the distribution source. Reward distribution method described in.

[Appendix 10]
One or a part of the person who orders the advertisement, the person who manages the advertisement according to the order, and the person who produces the advertisement creates the reward distribution information and manages the advertisement according to the order. And the person who produced the advertisement and did not create the reward distribution information, and the other person who has the right to receive the reward distribution according to the advertisement performance, The reward distribution method according to Appendix 9, which receives and obtains a reward.

[Appendix 11]
The person who manages the advertisement in response to the order from the person who orders the advertisement, the person who produces the advertisement, and other persons who have the right to receive the distribution of the reward according to the advertisement performance are created by themselves. The reward distribution method according to Appendix 8 or 9, wherein a transaction including the reward distribution information is broadcast to the blockchain network to obtain a reward.

[Appendix 12]
The person who orders the advertisement broadcasts a transaction including information indicating the order contents of the advertisement to the blockchain network, and adds the information indicating the order contents of the advertisement to the blockchain, according to Appendix 10 or 11. Reward distribution method.

[Appendix 13]
The reward distribution method according to Appendix 12, wherein the information indicating the order content of the advertisement includes the reward distribution condition.

[Appendix 14]
The information indicating the order contents of the advertisement includes the order amount of the advertisement, the upper limit of the advertisement cost, the object of the advertisement, the target service of the advertisement, the person who orders the advertisement, the person who manages the advertisement, and the person who produces the advertisement. Information for identifying the person who makes the advertisement and other persons who are entitled to receive the distribution of the reward according to the advertisement performance, information indicating the estimate presented to the person who orders the advertisement before ordering, the advertisement material related to the advertisement. , The reward distribution method according to Appendix 12 or 13, which includes a part or all of the meta information of the advertising material.

[Appendix 15]
A processing device connected to a blockchain network that holds a blockchain in which an advertisement performance and a reward distribution condition indicating a reward to be distributed according to the advertisement performance are recorded, and serve as a distribution source. An additional means for broadcasting a transaction including reward information to the blockchain network and adding the reward information as a distribution source to the blockchain, and referring to the reward distribution condition from the blockchain, the processing apparatus. A means of creating reward distribution information that indicates the reward to be distributed to
A processing device comprising a means for broadcasting a transaction including the reward distribution information to the blockchain network and acquiring the reward to be distributed in the blockchain from the reward as the distribution source.

[Appendix 16]
The distribution source is to the computer of the processing device connected to the blockchain network that holds the blockchain in which the advertisement performance and the reward distribution condition indicating the reward to be distributed according to the advertisement performance are recorded. A process of broadcasting a transaction including reward information to the blockchain network and adding the reward information as a distribution source to the blockchain, and a process of referring to the reward distribution condition from the blockchain to the processing device. The process of creating reward distribution information indicating the reward to be distributed and the transaction including the reward distribution information are broadcast to the blockchain network, and the reward to be distributed in the blockchain becomes the distribution source. A program that executes the processing obtained from the reward.

1 Processing unit 2 Storage unit 10, 11, 20, 21, 30, 31, 40 Processing device 50, 51 Blockchain network 60 Communication network 100 Processing device 101 Processor 102 Memory 103 I / O interface 104 Display unit 105 Peripheral circuit 106 Bus 1000 , 1001, 1002, 1003 Reward Distribution System BC Blockchain TR1-TR5 Transactions

Claims (10)

A blockchain network that holds a blockchain in which advertising performance and reward distribution conditions indicating rewards to be distributed according to the advertising performance are recorded, and
A first processing device that broadcasts a transaction including information on a reward as a distribution source to the blockchain network and adds information on the reward as a distribution source to the blockchain.
The first processing device refers to the reward distribution condition from the blockchain and creates reward distribution information indicating the reward to be distributed to the first processing device.
The first processing device broadcasts a transaction including the reward distribution information to the blockchain network, and acquires the reward to be distributed in the blockchain from the reward as the distribution source.
Reward distribution system. A second processing device that receives the reward distribution information, broadcasts a transaction including the reward distribution information to the blockchain network, and acquires the reward to be distributed in the blockchain from the reward as the distribution source. Further prepare
The first processing device refers to the reward distribution condition from the blockchain, creates the reward distribution information indicating the reward to be distributed to the second processing device, and causes the second processing device. give,
The reward distribution system according to claim 1. One or a part of the person who orders the advertisement, the person who manages the advertisement in response to the order, and the person who produces the advertisement creates the reward distribution information by the first processing device.
A person who manages an advertisement in response to the order, a person who produces the advertisement, and a person who has not created the reward distribution information by the first processing device, and a person who distributes the reward according to the advertisement performance. The other person who has the right to receive the reward is obtained by the second processing device that has received the reward distribution information from the first processing device.
The reward distribution system according to claim 2. The person who manages the advertisement in response to the order from the person who orders the advertisement, the person who produces the advertisement, and the other person who has the right to receive the distribution of the reward according to the advertisement performance are the first. Get rewards by processing equipment,
The reward distribution system according to claim 1 or 2. The person who orders the advertisement broadcasts a transaction including information indicating the order contents of the advertisement to the blockchain network, and adds the information indicating the order contents of the advertisement to the blockchain.
The reward distribution system according to claim 3 or 4. The information indicating the order contents of the advertisement includes the reward distribution condition.
The reward distribution system according to claim 5. The information indicating the order details of the advertisement includes
The order amount of the advertisement,
Advertising cost limit,
Object of advertisement,
Target service of advertisement,
Information for identifying the person who orders the advertisement, the person who manages the advertisement, the person who produces the advertisement, and other persons who are entitled to receive the distribution of rewards according to the advertisement performance.
Information showing the quote presented to the person ordering the advertisement before ordering,
Advertising material related to the advertisement,
Meta information of the advertising material,
Including some or all of
The reward distribution system according to claim 5 or 6. A transaction containing information on the reward that is the distribution source is broadcast to the blockchain network that holds the blockchain in which the advertisement performance and the reward distribution condition indicating the reward to be distributed according to the advertisement performance are recorded. , Add the information of the reward that is the distribution source to the blockchain,
By referring to the reward distribution condition from the blockchain, and creating reward distribution information indicating the reward to be distributed,
A transaction containing the reward distribution information is broadcast to the blockchain network, and the reward to be distributed in the blockchain is acquired from the reward as the distribution source.
Reward distribution method. A processing device connected to a blockchain network that holds a blockchain in which an advertisement performance and a reward distribution condition indicating a reward to be distributed according to the advertisement performance are recorded.
An additional means of broadcasting a transaction containing information on the reward as the distribution source to the blockchain network and adding the information on the reward as the distribution source to the blockchain.
A means for creating reward distribution information indicating rewards to be distributed to the processing device by referring to the reward distribution conditions from the blockchain, and
A means for broadcasting a transaction including the reward distribution information to the blockchain network and acquiring the reward to be distributed in the blockchain from the reward as the distribution source.
Processing equipment. To the computer of the processing device connected to the blockchain network that holds the blockchain in which the advertisement performance and the reward distribution condition indicating the reward to be distributed according to the advertisement performance are recorded.
A process of broadcasting a transaction including information on a reward as a distribution source to the blockchain network and adding information on the reward as a distribution source to the blockchain.
A process of referring to the reward distribution condition from the blockchain and creating reward distribution information indicating the reward to be distributed to the processing device, and
A transaction including the reward distribution information is broadcast to the blockchain network, and a process of acquiring the reward to be distributed in the blockchain from the reward as the distribution source is executed.
program.

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