JP2020123290A - Notification method selection device, notification method selection method, and program - Google Patents

Abstract

To provide a notification method selection device that, when notifying a customer, can allow the customer to easily recognize a content of a notification while preventing cost increase required for the notification.SOLUTION: A notification method selection device comprises an analyzer for selecting at least one notification method to notify a customer of information from a printed notification to give a notification using a printed matter or an electronic notification to give a notification by an electronic method, based on a reaction by the customer to the printed notification or electronic notification, and a processor for outputting the selection result by the analyzer.SELECTED DRAWING: Figure 1

Description

The present invention relates to a notification method selection device, a notification method selection method, and a program.

Along with the development of communication network technologies such as computers and the Internet, the method of notifying a customer of business has changed from a method of sending a printed matter by mail to a method of electronic notification. Electronic notification is notification using e-mail or a messaging service via a communication network. The messaging service is a mechanism for transmitting and receiving contents such as messages using functions such as RCS (Rich Communication Services), SMS (Short Message Service), and SNS (Social Networking Service). RCS is a standard for realizing an instant messenger for mobile phones at a terminal level, and uses a telephone number instead of a user name or an e-mail address when communicating with the other party. The RCS is designed in consideration of interconnection between different communication carriers. In RCS, the upper limit of the number of characters that can be transmitted is set to be larger than that of conventional SMS or MMS. Patent Document 1 discloses a technique of sending an electronic mail to an address that has a high probability that the customer can immediately see it when notifying the customer.

JP, 2007-241732, A

However, many companies provide similar services by electronic notification such as electronic mail, and many notifications may be given to customers. When a large number of electronic notifications are given, it may happen that the notifications are left unopened by the customer. In this case, the content of the notification cannot be recognized by the customer. As a countermeasure, it is possible to return to the method of mailing the printed matter and notifying the customer. This is because, generally, when a physical printed matter is delivered, it is considered that the will to confirm the content is easy to work. However, mailing a printed matter requires costs such as a printing fee and a shipping fee. Therefore, if the method of notifying the printed matter is used again, there is a problem that the cost increases as compared with the electronic notification.

The present invention has been made in view of such circumstances, and an object thereof is to make it possible for a customer to easily recognize the content of the notification when notifying the customer, and not increase the cost required for the notification. It is to provide a notification method selection device, a notification method selection method, and a program capable of performing the above.

In order to solve the above-mentioned problems, the present invention is based on the customer's reaction to a print notification, which is a notification by a printed matter, or an electronic notification, which is a notification by an electronic method, by the customer. A notification method when notifying information to a device, a notification method selection device comprising: an analysis unit that selects at least one of the print notification or the electronic notification; and a processing unit that outputs a result of selection by the analysis unit. is there.

Further, in order to solve the above-mentioned problems, the present invention provides that the analysis unit responds to a customer with respect to a print notification, which is a notification by a printed matter, or an electronic notification, which is a notification by an electronic method. Based on the above, as a notification method when notifying information to the customer, at least one is selected from the print notification or the electronic notification, and the processing unit outputs the result of selection by the analysis unit. Is.

Further, in order to solve the above-mentioned problems, the present invention is a program for operating a computer as the notification method selection device described above, and causing the computer to function as each unit included in the notification method selection device. It is a program for.

As described above, according to the present invention, the method of notification can be selected based on the reaction to the notification given to the customer, so that the content of the notification can be easily recognized by the customer. In addition, since it is possible to select notification by printed matter or notification by electronic method for each customer, the cost required for notification is suppressed rather than returning to the method of notifying printed matter to all customers. It is possible. That is, the content of the notification can be easily recognized by the customer, and the cost required for the notification can be prevented from increasing.

It is a block diagram which shows the structure of the notification method selection system 1 to which the notification method selection apparatus 10 by 1st Embodiment is applied. It is a block diagram which shows the structure of the notification method selection apparatus 10 by 1st Embodiment. 3 is a diagram showing a configuration example of information stored in a response history information storage unit 103 according to the first embodiment. FIG. 3 is a flowchart illustrating an operation of the notification method selection device 10 according to the first exemplary embodiment. It is a figure showing an example of composition of information memorized by response history information storage part 103A by a 2nd embodiment. It is a figure which shows the structural example of the information memorize|stored in the response log information storage part 103B by 3rd Embodiment.

An embodiment of the present invention will be described below with reference to the drawings.

(First embodiment)
First, the first embodiment will be described.
FIG. 1 is a block diagram showing the configuration of a notification method selection system 1 to which a notification method selection device 10 according to the first exemplary embodiment is applied. The notification method selection system 1 is a system that notifies various information to a specific customer in response to a request from a company or the like. The notification method selection system 1 includes, for example, a notification method selection device 10, a printing device 20, a distribution server 30, a print layout generation device 40, and an electronic layout generation device 50.

The notification method selection device 10 acquires a notification request. The notification request here is a signal transmitted from the terminal device or the like provided in a company to the notification method selection device 10, and is a signal from the company requesting notification to the customer. The notification request includes at least information indicating the destination of the notification, for example, information indicating the customer's name, address, telephone number, e-mail address, and the like.
Further, the notification request may include the content of the notification. The notification of the predetermined content here is a business notification given to the customer by the company, for example, notification of the amount of the claim or notification that the insurance covered by the customer has reached the maturity. It is something to do.
Based on the notification request, the notification method selection device 10 selects a notification method (hereinafter, also referred to as a notification method) according to the customer to be notified, and outputs the selection result.

The notification method in this embodiment is a print notification or an electronic notification. The print notice is a notice by a printed matter, and is a method of giving notice by, for example, delivering a physical printed matter to a customer's address. The electronic notification is a notification by an electronic method, and is a method of notifying by sending an electronic mail or a message using a messaging service to a terminal (desktop, tablet, smartphone, etc.) used by a customer. .. The messaging service here is a mechanism for transmitting and receiving contents such as messages using functions such as RCS (Rich Communication Services), MMS (Multimedia Messaging Service), and SNS (Social Networking Service). That is, electronic notification includes notification by e-mail and notification using the messaging service (hereinafter referred to as message notification).

The notification method selection device 10 outputs the print notification instruction data for instructing the print notification or the electronic notification instruction data for instructing the electronic notification according to the selection result of selecting the notification method.
The print notification instruction data is data in which information such as a print notification instruction is added with information such as the name and address of the customer to be notified.
The electronic notification instruction data is data in which information for instructing electronic notification is added with information such as an e-mail address of a customer to be notified, a telephone number for performing message notification, an account, and the like.
When the notification method is print notification, the notification method selection device 10 outputs the print notification instruction data to the printing device 20. When the notification method is electronic notification, the notification method selection device 10 outputs electronic notification instruction data to the distribution server 30. When the notification method is electronic notification, the notification method selection device 10 adds information to the electronic notification instruction data to specify whether the notification is an email notification or a notification using a messaging service (hereinafter referred to as a message notification). May be.

The printing device 20 uses the print notification instruction data acquired from the notification method selection device 10 to make a notification by printed matter.
When the printing apparatus 20 acquires the print notification instruction data, the printing apparatus 20 requests the print layout generating apparatus 40 for the layout data, and acquires the print layout data from the print layout generating apparatus 40. The print layout data is data indicating the content to be notified by the print notification, and is, for example, print data for printing a paper surface to be a printed matter. The print data includes, for example, a text or image to be printed, information indicating a layout such as an arrangement on a paper surface, and the like.
The printing device 20 prints on a paper surface using the print layout data to generate a printed matter. The printing device 20 performs processing for sealing the generated printed matter, attaching the address indicated in the printing notification instruction data to the sealed envelope, and delivering the customer to the customer, using a delivery company or the like. Send the printed matter to the customer. As a result, the customer is notified of the printed matter.

The distribution server 30 uses the electronic notification instruction data acquired from the notification method selection device 10 to make an electronic notification.
When the distribution server 30 acquires the electronic notification instruction data, the distribution server 30 requests the layout data from the electronic layout generation device 50, and acquires the electronic layout data from the electronic layout generation device 50. The electronic layout data is data indicating the contents to be notified by electronic notification, and is, for example, the data of the contents shown in an electronic mail or a message. The content data includes a title, a text, an image, a layout, information indicating a link destination, and the like. The image may include not only a still image but also a moving image.
The distribution server 30 generates the content of the electronic mail using the electronic layout data, and transmits the generated electronic mail to the mail address used by the customer indicated in the electronic notification instruction data. The distribution server 30 generates the content of the message using the acquired electronic layout data, and transmits the generated message to the message ID used by the customer indicated in the electronic notification instruction data. The message ID is, for example, the customer's telephone number or the customer's identification number registered in the application that performs message notification.

The print layout generation device 40 transmits print layout data to the printing device 20 in response to a request from the printing device 20.
The electronic layout generation device 50 transmits the electronic layout data to the distribution server 30 in response to the request from the distribution server 30.

In the above description, the case where the print layout generation device 40 generates the print layout data and the electronic layout generation device 50 generates the electronic layout data has been described as an example, but the present invention is not limited to this. For example, the notification method selection device 10 may generate either or both of the print layout data and the electronic layout data.

FIG. 2 is a block diagram showing the configuration of the notification method selection device 10 according to the first embodiment. The notification method selection device 10 includes, for example, a notification request acquisition unit 100, an analysis unit 101, a processing unit 102, and a response history information storage unit 103.

The notification request acquisition unit 100 acquires the notification request and outputs the acquired notification request to the analysis unit 101. The notification request includes information regarding the notification destination and information regarding the content of the notification. The information regarding the notification destination is information indicating the notification destination, and is, for example, the name, address, telephone number, e-mail address, message ID, or the like of the customer to be notified. The information regarding the content of the notification is information indicating the content of the notification and the condition of the notification. The notification condition is information indicating a condition for notification, and is, for example, a notification period. For example, in the case of a notification informing the amount of the bill, it is necessary to notify the customer before the date when the amount of the bill is deducted. Therefore, the period to be notified is set to one week before the withdrawal date. ..

The analysis unit 101 selects a notification method from print notification and electronic notification based on the notification request from the notification request acquisition unit 100. The analysis unit 101 analyzes the reaction to the past notification given to the customer who is the notification target, and selects the notification method according to the analysis result. The reaction to the notification here is a reaction indicating that the customer has recognized the content of the notification, and for example, there are two reactions, a response and an opening. The reaction here may be both response and opening, or may be either response or opening.

The response is a response made by the customer according to the content of the notification. For example, when a notification of the charged amount is given, it is possible to determine that the customer has responded to the notification when there is an application from the customer for guidance of point reward according to the amount. In addition, if the insurance company is notified that the insurance has reached the maturity, the insurance company has been notified that the insurance will continue to be enrolled after the maturity, or the insurance has reached the maturity, When it is instructed, the customer can be determined to have responded to the notification when, for example, an offer to join the financial insurance is made.

Opening is the opening of a notification made by a customer. Whether or not the notification has been opened is determined for the electronic notification. For example, in the case of message notification, the application that performs message notification determines whether the message has been opened (read), that is, whether the electronic notification has been opened. In the application, for example, when the message is displayed on the application of the terminal used by the customer to be notified, it is determined that the message has been opened, but the message has been opened by being sent to the management server or the like. .. In the case of notification by e-mail, an e-mail in which an image for confirming opening (hereinafter referred to as an opening confirmation image) and information indicating a link destination are described is transmitted. The opening confirmation image is preprogrammed to access a specific URL (Uniform Resource Locator) when the image is displayed, for example. In this case, it is considered that the e-mail has been opened when the e-mail is opened, the opening confirmation image is displayed, or the link destination is clicked to access the specific URL.

The analysis unit 101 refers to the response history information (see FIG. 3) stored in the response history information storage unit 103 based on the information regarding the notified party (for example, the customer's name) indicated in the notification request. The response history information includes information indicating a reaction to the notification for each customer, for example, information indicating whether or not there is a response to the notification to the customer in the past.

The analysis unit 101 derives, for example, a response rate and an opening rate for each notification method for notifications made to the customer in the past. The response rate here is the ratio of the number of notifications that have made a response to the number of notifications. The open rate is the ratio of the number of opened notifications to the number of notifications (limited to the notification by electronic notification method).

The analysis unit 101 derives a response rate for each of print notification and electronic notification (email notification and message notification), and selects the notification method with the highest response rate as the notification method for the customer. Specifically, when the customer has the highest response rate of the email notification, the analysis unit 101 selects the email notification as the notification method for the customer. The analysis unit 101 selects the message notification as the notification method for the customer when the response rate of the message notification by the customer is higher (larger) than the response rate of the print notification.

Here, when a printed material is delivered as an actual material, it is common for a person to have an intention to pick up the printed material and check the contents. On the other hand, since the message notification does not actually have a printed matter, even if the message is notified to a terminal device, humans do not have much will to confirm the content. .. The open rate of print notification cannot be measured like electronic notification, but it is considered to be higher than the open rate of electronic notification. Moreover, since it is considered that such printed matter opened by one's own will respond after confirming the content, most customers consider that the response rate of print notification is higher than the response rate of message notification. Good.
For this reason, if the algorithm is such that the print notification is sent to the customers whose response rate of the message notification is not higher (larger) than the response rate of the print notification, the print notification will be sent to the majority of customers. In this case, there is a concern that the cost for delivering the printed matter (printing fee, delivery fee, etc.) may become excessive.

As a countermeasure against this, in the present embodiment, even if the response rate of the message notification is not higher (larger) than the response rate of the print notification, the message notification is performed for the customer who has opened the message notification. Then, the notification of the printed matter is given only to the customer whose response rate of the message notification is not higher (larger) than the response rate of the print notification and which hardly opens the message notification. By doing so, the cost for delivering the printed matter is suppressed as much as possible.
Specifically, even if the response rate of the message notification is lower (smaller) than the response rate of the print notification, for example, if the open rate of the message notification is equal to or higher than a predetermined threshold, Select message notification as the notification method for customers. This makes it possible to suppress the cost required for notification.

The processing unit 102 creates either print notification instruction data or electronic notification instruction data based on the result (selection result) of selecting the notification method for the customer by the analysis unit 101. When creating the print notification instruction data, the processing unit 102 outputs the created data to the printing device 20. When the processing unit 102 creates the electronic notification instruction data, the processing unit 102 outputs the created data to the distribution server 30. Here, the print notification instruction data is an example of the “selection result” by the analysis unit 101. The electronic notification instruction data is an example of “result of selection” by the analysis unit 101.

The response history information storage unit 103 stores response history information. The response history information is input from, for example, another device (such as a server device that aggregates reactions to notifications) via the input unit (not shown) of the notification method selection device 10.

FIG. 3 is a diagram showing a configuration example of information (response history information) stored in the response history information storage unit 103 according to the first embodiment. The response history information is generated for each customer who can be notified.

As shown in FIG. 3, the response history information includes items such as a notification source, a notification unit, a response, and an opening. The notification source indicates the name of the company that is the notification source. The notification means indicates a notification method in the notification given to the customer from the notification source in the past predetermined period, that is, any one of the print notification, the electronic mail, and the message. The response rate indicates the response rate in the notification method indicated by the notification means. The open rate indicates the open rate in the notification method indicated by the notification means. In this example, it is shown that the customer A made five notifications by printed matter, and one of them received a response. In addition, Company A sent 20 notifications by e-mail, all of them did not respond, Company B did not send printed notifications, Company B sent 30 message notifications, and 28 were opened. , 5 of them responded.

FIG. 4 is a flowchart illustrating the operation of the notification method selection device 10 according to the first embodiment.
First, the notification method selection device 10 acquires a notification request by the notification request acquisition unit 100 (step S10). The notification request acquisition unit 100 outputs the content of the acquired request notification to the analysis unit 101.

Next, the notification method selection device 10 acquires response history information by the analysis unit 101 (step S11). The analysis unit 101 acquires the request notification from the notification request acquisition unit 100, refers to the response history information storage unit 103 based on the information such as the name of the customer indicated as the notification target in the acquired notification request, and determines the notification target. Get the response history information of a customer.
Next, the analysis unit 101 determines whether or not the email response rate is the highest (step S12). The analysis unit 101 uses the response history information to derive the response rate and the opening rate for each notification method of notifications made to the customer in the past. The response rate and the opening rate may be stored in the response history information storage unit 103, or may be calculated by the analysis unit 101 using the information stored in the response history information storage unit 103. The analysis unit 101 compares the derived response rates for each notification method to determine whether or not the email response rate is the highest.
Then, when the analysis unit 101 determines that the response rate of the email is the highest, the notification method selection device 10 uses the notification by the processing unit 102 for the email as a result of the selection by the analysis unit 101. The electronic notification instruction data of is output (step S13).

On the other hand, in step S12, when the analysis unit 101 determines that the email response rate is not the highest, the analysis unit 101 determines whether the message response rate is equal to or higher than the print notification response rate. (Step S14).
When the analysis unit 101 determines that the response rate of the message is equal to or higher than the response rate of the print notification, the processing unit 102 outputs the electronic notification instruction data for the message used for the message notification as a result of the selection by the analysis unit 101. Output (step S15).

On the other hand, in step S14, when the analysis unit 101 determines that the response rate of the message is not higher than the response rate of the print notification, the analysis unit 101 determines whether the open rate of the message is equal to or higher than a predetermined threshold value. Yes (step S16).
When the analysis unit 101 determines that the message open rate is equal to or higher than the predetermined threshold value, the processing unit 102 outputs the print notification instruction data as a result of the selection by the analysis unit 101 (step S17).

As described above, the notification method selection device 10 according to the first embodiment includes the analysis unit 101 and the processing unit 102. The analysis unit 101 selects at least one of the notification method for notifying the customer of the information based on the reaction of the customer to the print notification or the electronic notification, from the print notification or the electronic notification. To do. The processing unit 102 outputs the result of selection by the analysis unit 101 (either print notification instruction data indicating a print notification instruction or electronic notification instruction data indicating an electronic notification instruction).
Thereby, the notification method selection device 10 of the first exemplary embodiment can select the notification method according to the tendency of the customer based on the response to the notification of the customer, and the notification can be easily confirmed by the customer. In addition, since it is possible to select from print notification or electronic notification, it is possible to select electronic notification for customers who tend to respond to both print notification and electronic notification. The notification can be easily confirmed by the customer, and the cost required for the notification can be suppressed as compared with the case of notifying all the customers by the printed matter.

In the above-described embodiment, the case has been described as an example where the notification method is selected based on the response rate and the opening rate in the notification given to the customer in the past predetermined period, but the present invention is not limited to this. As the notification method, it is sufficient to select a method that is presumed to be easy for the customer to confirm the notification.For example, among those that have responded to the notification, the notification method corresponding to the latest one is selected. May be.

Specifically, the analysis unit 101 selects, as the notification method for the customer, the notification method corresponding to the latest notification from among the notifications that have made a response, based on the response history information. Alternatively, the analysis unit 101 may select, as the notification method for the customer, the notification method corresponding to the notification that has been recently responded, among the responses made to the notification. This will improve the usability by upgrading the application that sends message notifications, etc., and even if the target for checking notifications is changed from e-mail to message notifications, notifications will be updated according to the latest trends. It is possible to select the notification method so that it can be easily confirmed.

Further, in the above-described embodiment, when the response rate of the message notification is lower (smaller) than the response rate of the print notification, and the open rate of the message notification is equal to or higher than a predetermined threshold, the message notification is issued as a notification method to the customer. The case of selecting is explained. The predetermined threshold value in this case does not have to be a fixed value, and may be changed depending on the situation.
For example, if the budget allocated is high, then a large amount of expense can be used for print notifications. In this case, the predetermined threshold value is set high (large) to facilitate selection of print notification as the notification method for the customer. On the other hand, when the allocated budget is small, the predetermined threshold is set low (small) to make it difficult to select the print notification as the notification method for the customer. As a result, it becomes possible to give a notification that is most likely to be confirmed by the customer within the allocated budget.

(Second embodiment)
Next, a second embodiment will be described. In the present embodiment, the analysis unit 101 determines the date and time of notification, the interval between notifications when a plurality of notifications are made, and the like so that the content of the notification can be easily confirmed.

The date and time when the notification is given here is the date when the notification is made in the print notification and the date and time when the notification is made in the electronic notification. Further, the notification interval is an interval between delivery dates when a plurality of print notifications are made, or a distribution time interval when a plurality of electronic notifications are made.
In the following description, items different from the above-described embodiment will be described, and items equivalent to those in the above-described embodiment will be designated by the same reference numerals and description thereof will be omitted.

In the present embodiment, for example, when a notification is made at a date or time when the contents of the notification are easily confirmed, and when a plurality of notifications using the same notification method are made to the same customer, Specify the notification order and notification interval.

For example, if you give a message notification in the afternoon on weekdays and tend to be opened (read), you should send a message notification during that time period, and if there are multiple message notifications to be notified, The transmission interval of each message notification should be 10 minutes.
Alternatively, if a customer who is planning to issue three print notifications in a month tends to easily respond to the print notification given at the beginning of each month, the customer will be given three days at the beginning of the month. Print notifications are issued sequentially at intervals. As a result, when notifying too many notifications at the time and time zone that the customer can easily confirm, but not over-concentrating the notifications, any notification can be easily confirmed by the customer. It is possible to

In the present embodiment, the notification method selection device 10A includes an analysis unit 101A, a processing unit 102A, and a response history information storage unit 103A.

The analysis unit 101A acquires a plurality of request notifications for the same customer, and selects a notification method for each request notification using the same method as that described in the above-described first embodiment. The plurality of request notifications may be notifications from the different companies to the same customer, or may be notifications from one company to the same customer.

Further, the analysis unit 101A refers to the response history information (see FIG. 5) stored in the response history information storage unit 103A, and refers to the electronic notifications made to the customer in the past, the days of the week when the opening rate tends to be high, Determine the time zone. The response history information of this embodiment includes information indicating the notification date and time for each past notification made to the customer.

The analysis unit 101A classifies, for example, all electronic notifications notified to the customer in a predetermined period for each day of the week or time of the notification. The days of the week may be classified into seven categories from Monday to Sunday, or may be categories according to the lifestyle of the customer such as weekdays and holidays. The time zone may be a time zone divided for each predetermined time (for example, one hour), or may be a time zone roughly divided such as early morning, daytime, afternoon, nighttime.

Then, the analysis unit 101A derives the open rate of the electronic notification notified during each classified day of the week or each time period. The analysis unit 101A compares the derived opening rates for each day of the week or for each time zone to determine the day of the week and the time zone in which the opening rate tends to be high.

The analysis unit 101A outputs, to the processing unit 102A, information in which the notification for which the electronic notification is selected as the notification method is associated with the day of the week and the time period (for example, afternoon of weekdays) in which the opening rate tends to be high. At that time, when there are a plurality of notifications for which the same customer has selected the electronic notification, the analysis unit 101A outputs the distribution time interval of each notification (for example, every 10 minutes) to the processing unit 102A.

Alternatively, the analysis unit 101A provides the processing unit 102A with information in which the content of the notification is associated with the date or the period (for example, the beginning of the month) in which the response rate tends to be high, for the notification in which the print notification is selected as the notification method. Output. At that time, when there are a plurality of notifications for which the same customer has selected the print notification, the analysis unit 101A outputs the interval (for example, every three days) between the sending days of each notification to the processing unit 102A.

When the print notification is selected by the analysis unit 101A, the processing unit 102A sets the information specifying the delivery date, and when there are a plurality of print notifications addressed to the same customer, the processing unit 102A sets the interval between the print dates of other print notifications. The print notification instruction data provided with the information to be instructed is output to the printing device 20. Here, the information designating the delivery date and the information designating the interval from the delivery dates of other print notifications are examples of the “decision result” by the analysis unit 101A.
When the electronic notification is selected by the analysis unit 101A, the processing unit 102A sets the interval between the information specifying the transmission time and the transmission time of another electronic notification when there are a plurality of print notifications addressed to the same customer. The electronic notification instruction data provided with the information to be instructed is output to the distribution server 30. Here, the information designating the delivery time and the information designating the interval from the delivery time of another electronic notification are examples of the “result of determination” by the analysis unit 101A.

The response history information storage unit 103A stores, as the response history information, information indicating a notification date and time for each past notification made to the customer.

FIG. 5 is a diagram showing a configuration example of information (response history information) stored in the response history information storage unit 103A according to the second embodiment.
As shown in FIG. 5, the response history information includes items such as a notification source, a notification unit, a notification date and time, whether or not a response is made, and whether or not a package is opened. Since the notification source and the notification means are the same as the response history information in the above-described first embodiment, the description thereof will be omitted.
The notification date and time indicates the date and time when the notification was made. For example, the date and time when the notification is made in the print notification and the date and time when the notification is made in the electronic notification are shown as the notification date and time. Presence/absence of response indicates presence/absence of response from the customer to the notification. The presence or absence of opening indicates whether or not the electronic notification is opened.
In this example, it is shown that the customer made a printed matter notification from Company A on the date XX/XX, and the customer responded to the notification. In addition, it is indicated that Company A made an e-mail notification at 12:00 on the date XX/XX, and the notification was opened, but there was no response from the customer. Also, Company B made a printed matter notification on the date XX/XX, and there was no response from the customer to this notification, and Company B made a message notification at the time 18:00 on the XX/XX date. The notice has been opened, indicating that the customer has responded.

When the printing apparatus 20 acquires the print notification instruction data to which the information designating the delivery date is added, the printing apparatus 20 instructs the delivery company to specify the delivery date so that the printed matter is delivered on the designated delivery date.
When the delivery server 30 acquires the electronic notification instruction data to which the information designating the transmission time is added, the delivery server 30 creates an electronic mail or a message designating the delivery date and time, and performs electronic notification at the designated transmission time.

As described above, in the notification method selection device 10A according to the second exemplary embodiment, based on the relationship between the date and time when the print notification or the electronic notification is notified by the customer and the presence or absence of reaction to the notification by the analysis unit 101A. Then, the notification date and time for notifying the information to the customer is determined, and when there are a plurality of notifications for which the same notification method is selected for the same customer, the time interval for each notification is determined. The processing unit 102 outputs the result of the determination made by the analysis unit 101.
As a result, in the notification method selection device 10A according to the second exemplary embodiment, when a plurality of notifications are issued in the time zone while the notification is made at the date and time zone that the customer can easily confirm, the notifications are not excessively concentrated. In this way, any notification can be more easily confirmed by the customer.

Note that in the above-described second embodiment, the order of notification may be determined when a plurality of notifications are made. By appropriately determining the order of notifications, it is possible to make each notification easy to be recognized.
The order of the notifications is determined, for example, based on the reaction in the past notifications to the customer. Specifically, the analysis unit 101A derives a response rate and an opening rate for each notification source and each notification content. The content of the notification is, for example, a notification of the amount charged, a notification of the expiration of insurance, or the like. The content of the notification may include the presence or absence of additional information such as information about campaigns and information about school insurance.

The analysis unit 101A compares the derived notification source and the response rate for each content of the notification, and determines the notification source having a high response rate or the content of the notification having a high response rate. Further, the analysis unit 101A compares the derived notification source and the opening rate for each content of the notification, and determines the notification source having a high opening rate or the content of the notification having a high opening rate.

Then, the analysis unit 101A determines the notification order in the plurality of notifications using the determined result. For example, when each notification source in the plurality of notifications includes a notification source having a high response rate, the analysis unit 101A determines to perform the notification first (or last). Alternatively, if the content of each of the plurality of notifications includes the content that tends to have a high response rate, it is determined that the notification is performed first (or last). Whether to send the notification first or last may be arbitrarily determined according to the tendency of the customer.

(Third Embodiment)
Next, a third embodiment will be described. In the present embodiment, the expression of the notification is selected based on the relationship between the expression of the notification made to the customer in the past and the reaction of the customer to the notification.

The expression of the notification here is the expression made in the notification, for example, the font of the characters described in the notification, the font size, the color, the presence/absence of bold or underline, the amount of information, the presence/absence of a still image or a moving image, etc. Is.

In this embodiment, for example, the notification is performed using an expression that makes it easy for the customer to confirm the content of the notification.
For example, a customer who tends to respond to a printed matter collected on a piece of paper by the notation using large characters is sent a notice in the printed matter collected on the same sheet as the notation using large characters. Alternatively, a message notification using a moving image is sent to a customer who tends to respond to a message notification using a moving image. As a result, it is possible to make a notification using a character size or a representation such as a moving image that is easy for the customer to confirm, and to make it easy for the customer to confirm the content of the notification.

In the present embodiment, the notification method selection device 10B includes an analysis unit 101B, a processing unit 102B, and a response history information storage unit 103B.

The analysis unit 101B refers to the response history information (see FIG. 6) stored in the response history information storage unit 103B, and tends to have a high response rate or open rate with respect to print notifications and electronic notifications made to the customer in the past. Determines the expression in. The response history information of the present embodiment includes information indicating an expression of notification for each past notification made to the customer.

The analysis unit 101B classifies, for example, all the notifications notified to the customer in a predetermined period according to the notified expressions.
Then, the analysis unit 101B derives the notification response rate and the open rate for each classified expression. The analysis unit 101B compares the response rates for each of the derived expressions and determines an expression having a high response rate. Alternatively, the analysis unit 101B compares the open rates for each of the derived expressions and determines an expression having a high open rate.

The analysis unit 101B outputs to the processing unit 102B information in which the notification method and the expression of the notification that tends to have a high response rate or open rate are associated with each other.

When the print notification is selected by the analysis unit 101B, the processing unit 102B prints the print notification instruction data to which the information (hereinafter, also referred to as expression information) indicating the expression according to the content determined by the analysis unit 101B is added. Output to 20.
When the electronic notification is selected by the analysis unit 101B, the processing unit 102B outputs the electronic notification instruction data to which the expression information according to the content determined by the analysis unit 101B is added, to the distribution server 30.
Here, the expression information according to the content is an example of a “result of determination” by the analysis unit 101B. The expression information in the print notification and the expression information in the electronic notification may have the same content or different content.

The response history information storage unit 103B stores, as the response history information, information indicating an expression of a notification for each past notification made to the customer.

FIG. 6 is a diagram showing a configuration example of information (response history information) stored in the response history information storage unit 103B according to the third embodiment.
As illustrated in FIG. 6, the response history information includes items such as a notification source, a notification unit, a notification expression, a presence/absence of a response, and a presence/absence of opening. Since the notification source and the notification means are the same as the response history information in the first embodiment described above, the presence or absence of a response and the presence or absence of the opening are the same as the response history information in the second embodiment described above. Therefore, the description is omitted.
In the notification expression, the expression described in the notification is shown. For example, the size and thickness of the characters described in the notification, the amount of information, the presence or absence of a still image or a moving image, etc. are indicated as the notification expression. Presence/absence of response indicates presence/absence of response from the customer to the notification. In this example, it is indicated that the print notification given by the company A was expressed in bold type to the customer, and that the customer responded to the notification. In addition, it is shown that the notification by e-mail from Company A did not have a representation by a still image or a moving image, and that this notification was opened but there was no response from the customer. Further, the notification by the printed matter issued by the company B contained a large amount of information, the customer did not respond to the notification, and the message notification issued by the company B was represented by a moving image. That notice, the notice has been opened, indicating that the customer has responded.

When the printing apparatus 20 acquires the print notification instruction data to which the expression information is added, the printing apparatus 20 requests the print layout generation apparatus 40 for the layout data according to the content of the expression information.
When the distribution server 30 acquires the electronic notification instruction data to which the expression information is attached, the distribution server 30 requests the electronic layout generation device 50 for the layout data according to the content of the expression information.

As described above, in the notification method selection device 10B according to the third exemplary embodiment, the analysis unit 101B allows the customer to determine whether or not the customer has made an expression in a past notification and whether or not there is a reaction to the notification. Determines the representation of the notification that informs the. The processing unit 102 outputs the result of the determination made by the analysis unit 101.
As a result, the notification method selection device 10B according to the third exemplary embodiment can make a notification in an expression that is easy for the customer to confirm, and the notification can be more easily confirmed by the customer.

Further, in at least one embodiment described above, not only the response to the notification by the customer, but also the notification method, the notification date and time, the notification order, the expression of the notification, etc., based on the side information generated by the response. May be determined.
The secondary information generated by the response (hereinafter referred to as response secondary information) is attribute information about the customer obtained by the customer responding to the notification. For example, the customer's schedule, family structure, personality, etc. obtained from the content of the conversation exchanged between the customer who has offered to continue insurance and the person in charge of insurance are response subsidiary information.
The response subsidiary information is generated based on a report or the like from a person in charge who has communicated with the customer by telephone or the like, and is transmitted to the notification method selection device 10 from a terminal device or the like provided in a company to which the person in charge belongs. Are stored in the response history information storage unit 103 and the like.

The analysis unit 101 selects a notification method based on the response subsidiary information. For example, when the response sub-information indicates that the customer is planning to move soon, the analysis unit 101 does not select the print notification even if the condition for selecting the print notification is satisfied, Notification by e-mail or message notification is selected based on the response rate or the like. Thereby, even if the customer's address is changed due to the move, the print notification can be switched to the electronic notification so that the customer can more easily confirm the content of the notification.

The analysis unit 101 also selects the notification date and time based on the response subsidiary information. For example, if the response sub-information indicates that the customer is going to visit the insurance company window during the daytime tomorrow (weekday), the analysis unit 101 is likely to read the weekday afternoon notice as a read-out customer. Even then, the electronic notification is not made in the afternoon of tomorrow, and the notification date and time is decided in the afternoon of another weekday. This makes it possible to change the notification date and time according to the customer's schedule and make it easier for the customer to confirm the content of the notification.

In addition, when a plurality of notifications using the same notification method are made to the same customer, the analysis unit 101 determines the order of notification based on the response subsidiary information. For example, when the response sub-information indicates that the customer has a child before entering elementary school, the analysis unit 101 notifies that the insurance has reached the maturity and notifies foreign currency deposits. The order of notification is determined in the order of notification to be performed and notification to be notified of financial insurance. As a result, even if multiple notifications with similar content such as notifications for guidance on operation after insurance has reached maturity, the customer is interested in notification for each of various operations and the The contents can be easily confirmed.

Also, the analysis unit 101 determines the expression of the notification based on the response subsidiary information. For example, when the response subsidiary information indicates that the customer is interested in insurance but has no basic knowledge, the analysis unit 101 suppresses the information amount in bold when the insurance notifies the guidance. I will notify you with the expression. This makes it possible to give a notification in an expression according to the character of the customer and make it easier for the customer to confirm the content.

In addition, in at least one embodiment described above, when deriving the response rate, the number of all print notifications (or electronic notifications) performed in the past to the customer is used as the parameter of the response rate. The example has been described. However, depending on the content of the notification, it may not be necessary to respond. For example, the notification of the amount charged and the notification of the expiration of insurance are for the purpose of notification, and no response is required. If such a notification is used for deriving the response rate, the derived response rate may be smaller than the actual situation.

For this reason, the analysis unit 101 may exclude notifications that do not require a response from the notifications that are the parameter when deriving the response rate. In this case, the analysis unit 101 selects the notification method, and stores the determination result, which is determined from the content of the notification, whether or not a response is necessary in the response history information storage unit 103 or the like. Then, when deriving the response rate, the analysis unit 101 determines the parameter of the response rate for each of the notifications to the customer in the past based on the determination result of determining whether or not the stored response is the required notification. It is determined whether to do. The analysis unit 101 derives, as the response rate, the number of notifications that actually responded to the number of notifications determined to be the parameter of the response rate.

In the above-described at least one embodiment, the case where the open rate for the print notification is not derived has been described as an example, but the open rate of the print notification may be derived using a message notification or the like. In this case, for example, when the print notification is given, a message such as "((print notification)) has been opened" is sent to the customer who gave the print notification. Then, it is determined whether or not the print notification is opened by using the reply result to the message notification from the customer. The analysis unit 101 derives the opening rate of the print notification using the determination result of determining whether the print notification has been opened.

In the above-described at least one embodiment, the case where either the print notification or the electronic notification is selected has been described as an example, but both the print notification and the electronic notification may be selected. For example, the analysis unit 101 knows that the customer for whom the print notification is selected is scheduled to move recently, and the address that is the destination when the notification is given by the print notification cannot be determined, and the print notification is sent to the customer. Select both print and electronic notifications, for example, if you are unsure if they will be delivered to. Accordingly, even if the address of the customer for whom the print notification is selected cannot be determined, it is possible to make the customer confirm the content of the notification more reliably by notifying by both the print notification and the electronic notification. ..

All or part of the notification method selection device 10 (10A, 10B) in the above-described embodiment may be realized by a computer. In that case, the program for realizing this function may be recorded in a computer-readable recording medium, and the program recorded in this recording medium may be read by a computer system and executed. The “computer system” mentioned here includes an OS and hardware such as peripheral devices. The "computer-readable recording medium" refers to a portable medium such as a flexible disk, a magneto-optical disk, a ROM, a CD-ROM, or a storage device such as a hard disk built in a computer system. Further, the "computer-readable recording medium" means that a program is dynamically held for a short time like a communication line when the program is transmitted through a network such as the Internet or a communication line such as a telephone line. In this case, a volatile memory inside the computer system that serves as a server or a client in that case may hold the program for a certain period of time. Further, the program may be for realizing a part of the functions described above, or may be a program that can realize the functions described above in combination with a program already recorded in a computer system, It may be realized by using a programmable logic device such as FPGA (Field Programmable Gate Array).

The embodiment of the present invention has been described in detail above with reference to the drawings, but the specific configuration is not limited to this embodiment, and includes a design and the like within a range not departing from the gist of the present invention.

DESCRIPTION OF SYMBOLS 1... Notification method selection system, 10... Notification method selection device, 100... Notification request acquisition part, 101... Analysis part, 102... Processing part, 103... Response history information storage part, 20... Printing device, 30... Distribution server

Claims (5)

The notification method for notifying the customer of information based on a reaction of the customer to a print notification, which is a notification by a printed matter, or an electronic notification, which is a notification by an electronic method, by the customer An analysis unit that selects at least one from the notification or the electronic notification,
A processing unit for outputting the result of selection by the analysis unit;
And a notification method selection device. The analysis unit provides the customer with information based on the relationship between the date and time at which the print notification or the electronic notification is notified in the customer and the reaction performed by the customer in response to the print notification or the electronic notification. In addition to determining the notification date and time when notifying, in the time period including the notification date and time, determine the time interval of each notification when a plurality of notifications to the same customer by the same notification method,
The processing unit outputs a result of the determination made by the analysis unit,
The notification method selection device according to claim 1. When the analysis unit notifies the customer of information based on the relationship between the expression of the print notification or the electronic notification in the customer and the reaction of the customer in response to the print notification or the electronic notification. Determine the expression of the notification of
The processing unit outputs a result of the determination made by the analysis unit,
The notification method selection device according to claim 1. A notification method when the analysis unit notifies the customer of information based on the reaction of the customer to the print notification, which is the notification by the printed matter, or the electronic notification, which is the notification by the electronic method, of the customer. , Select at least one from the print notification or the electronic notification,
The processing unit outputs the result of the selection by the analysis unit,
Notification method selection method. A program for causing a computer to operate as the notification method selection device according to any one of claims 1 to 3, which causes the computer to function as each unit included in the notification method selection device.

Images