JP2020047123A - Device, method, and program for processing information - Google Patents

Abstract

To allow advertisement content to be browsed effectively even when video content is to be downloaded.SOLUTION: An information processing device of the present invention includes a determination unit and a video control unit. The determination unit determines whether predetermined advertisement content was browsed or not. The video control unit provides control to allow a target video content to be downloaded when the determination unit determines that the advertisement content was browsed.SELECTED DRAWING: Figure 3

Description

  An embodiment of the present invention relates to an information processing device, an information processing method, and an information processing program.

  With the rapid spread of the Internet, advertisement distribution via the Internet has been actively performed. For example, when an advertising space which is a display area of the advertising content is arranged in the web page, the terminal device acquires the advertising content from the advertising distribution server for each advertising space, and stores the acquired advertising content in each advertising space. indicate.

  In recent years, with the spread of the Internet, it has become common to insert advertising content, which is a net advertisement, into moving image content distributed by a moving image distribution service (for example, see Patent Document 1).

JP-T-2009-522603

  By the way, when browsing a moving image provided by the moving image distribution service on a browser, for example, it may not be possible to comfortably browse the moving image due to the influence of the communication environment and the like. For this reason, after downloading the moving image content, there is an increasing demand from users for viewing the downloaded moving image content. On the other hand, there is a problem that the advertisement content cannot be inserted into the downloaded video.

  The present invention has been made in view of the above, and provides an information processing apparatus, an information processing method, and an information processing program that can effectively browse advertisement content even when downloading moving image content. With the goal.

  An information processing apparatus according to the present application includes a determining unit that determines whether predetermined advertisement content has been viewed, and a target moving image when the determination unit determines that the predetermined advertisement content has been viewed. A moving image control unit that controls content downloadable.

  According to an aspect of the embodiment, there is an effect that the advertisement content can be effectively browsed even when the moving image content is downloaded.

FIG. 1 is a diagram illustrating an example of information processing according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the information processing system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the information processing apparatus according to the embodiment. FIG. 4 is a diagram illustrating an example of a moving image content storage unit according to the embodiment. FIG. 5 is a diagram illustrating an example of an advertisement content storage unit according to the embodiment. FIG. 6 is a diagram illustrating an example of a user information storage unit according to the embodiment. FIG. 7 is a flowchart illustrating an information processing procedure according to the embodiment. FIG. 8 is a diagram illustrating an example of download control according to the number of advertisements viewed. FIG. 9 is a diagram illustrating an example of the download control according to the advertisement viewing ratio. FIG. 10 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information processing device.

  Hereinafter, an embodiment of an information processing apparatus, an information processing method, and an information processing program according to the present application (hereinafter, referred to as “embodiment”) will be described with reference to the drawings. The information processing apparatus, the information processing method, and the information processing program according to the present application are not limited by the embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and overlapping description will be omitted.

[1. Information processing)
First, an example of information processing according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of information processing according to the embodiment. Information processing according to the embodiment is performed by the information processing apparatus 100 illustrated in FIG.

  Prior to the description of FIG. 1, an information processing system according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the information processing system 1 according to the embodiment. The information processing system 1 according to the embodiment includes a terminal device 10, a moving image providing device 30, an advertiser device 40, and an information processing device 100, as shown in FIG. The terminal device 10, the moving image providing device 30, the advertiser device 40, and the information processing device 100 are communicably connected via a network N by wire or wirelessly. In addition, the information processing system 1 illustrated in FIG. 1 includes a plurality of terminal devices 10, a plurality of moving image providing main devices 30, a plurality of advertiser devices 40, and a plurality of information processing devices 100. May be.

  The terminal device 10 is an information processing device used by a user. The terminal device 10 is, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like.

  For example, the terminal device 10 displays, on the display screen, a video site (hereinafter, referred to as “video site ST”) including a player that plays video content. In addition, the terminal device 10 may be installed with a dedicated application for reproducing moving image content, in other words, an application for controlling a dedicated player for reproducing moving image content.

  Specifically, in the video site ST, the video content can be viewed with a player (browser version player) that functions on a browser, or the video content can be downloaded by installing an application (application version player) on the terminal device 10. You can also browse. Also, regardless of whether the browser version player or the application version player is used, the moving image content is distributed by streaming.

  The moving image providing apparatus 30 is a provider that provides various moving image contents to a business owner (referred to as “business owner T”) that manages the information processing apparatus 100 according to the embodiment, that is, an information processing apparatus used by a content provider. It is. The moving image provider main device 30 is, for example, a server device that submits moving image content to the information processing device 100 in response to an operation of a content provider. The video provider 30 exists, for example, for each content provider. The content provider obtains profit from the business owner T by providing the moving image content to the business owner T in this manner. In addition, a distribution period may be set for moving image content. Specifically, a distribution period to be distributed via the video site ST may be set for the video content.

  The advertiser device 40 is an information processing device used by an advertiser who provides various types of advertisement content to the business owner T. The advertiser device 40 is, for example, a server device that submits advertisement content to the information processing device 100 in response to an operation of the advertiser. The advertiser device 40 exists, for example, for each advertiser. The advertiser passes his / her advertising content to the business owner T to have various moving image contents display the advertising content. Therefore, the advertiser pays the advertising expenses to the business owner T. In addition, a distribution period may be set for the advertisement content. Specifically, a distribution period to be distributed via the video site ST may be set in the advertisement content.

  From the above, it can be said that the business owner T is an advertisement distributor or an advertisement broker. Further, as described below, the business owner T can also be said to be a comprehensive information providing service provider because it also distributes moving images via the moving image site ST. Content providers may also be advertisers.

  Here, a premise for performing the information processing according to the embodiment will be described. First, a mechanism or service that allows a user to view video content through the Internet is generally called VOD (Video On Demand) or the like. This VOD is roughly divided into two distribution forms, such as SVOD (Subscription Video On Demand) and AVOD (Advertising Video On Demand).

  With SVOD, a user can browse video contents without limitation on the number of videos as long as the user pays a monthly fee. For this reason, a business owner that distributes a moving image using SVOD can surely obtain a profit from the user, and can therefore receive moving image content from a content provider with the profit. For this reason, SVOD does not require revenue from advertisement distribution, and thus, for example, does not need to display advertisement content on video content. Further, the fact that there is no need to display the advertisement content means that there is no problem even if the user is allowed to download the moving image content freely.

  On the other hand, AVOD is a moving image distribution form in which a user can view moving image contents free of charge by posting advertisement contents on the moving image contents. The information processing according to the embodiment distributes a moving image using this AVOD. In such a case, for example, the business owner T obtains an advertisement from the advertiser as a price for posting the advertisement content submitted by the advertiser on various videos. With the profit thus obtained, the business owner T purchases moving image content from a content provider. Thus, in AVOD, unlike SVOD, it is very important to publish advertisement content in video content.

  Here, there is a request from a user who wants to view the downloaded moving image content after downloading the moving image content in AVOD. In either case of SVOD or AVOD, video content is delivered in a storying manner. However, in the case of storying delivery, when the connection environment to the network is unstable, it takes time to read the video content. In some cases, playback may be interrupted, or playback may be interrupted frequently, making it impossible to browse comfortably. For this reason, there are many requests to view video contents after downloading.

  In the AVOD, the advertisement content is inserted at a predetermined position of the video content, so that the advertisement content (for example, a video advertisement) is viewed in the middle of the video content while the video content is being streamed. This will be described with reference to the example of FIG. For example, there is a moving image content VC1. The advertisement content is called an in-stream advertisement or the like because it is inserted into the moving image content VC1 that is distributed by streaming. In-stream ads include pre-roll ads, mid-roll ads, and post-roll ads.

  The pre-roll advertisement is advertisement content distributed before the main video (video content VC1) is reproduced. The mid-roll advertisement is an advertisement distributed in the middle of the main video (video content VC1). The post-roll advertisement is an advertisement that is continuously distributed after the main video (video content VC1) ends.

  In the example of FIG. 1, the moving image content VC1 is a 60-minute moving image content (total reproduction time of 60 minutes), and the time position t0 (the position of the reproduction time of 0 minute) and the time position t30 are the insertion positions where the pre-roll advertisement is inserted. It is assumed that a position (reproduction time 30 minutes) and a time position 60 minutes (reproduction time 60 minutes) are determined in advance. Further, thereby, the advertisement content AD11 that is a pre-roll advertisement is inserted at the time position t0, the advertisement content AD21 that is a mid-roll advertisement is inserted at the time position t30, and the post-roll advertisement is inserted at the time position t0. It is assumed that a certain advertisement content AD31 has been inserted.

  The advertisement contents AD11, AD21, and AD31 are all moving image advertisements, and the reproduction time is 30 seconds.

  In such a state, for example, it is assumed that the user U1 operates the terminal device 10, visits the video site ST, and browses the video content VC1 with the browser version player PL1 (hereinafter abbreviated as "PL1"). In such a case, a predetermined server device (hereinafter, referred to as a “server SV”) to be compared with the information processing device 100 according to the embodiment transmits the moving image content VC1 in which the three advertisement contents are inserted to the terminal device 10. To stream.

  In such a case, the user U1 browses the advertisement content AD11 first before the video content VC1, and after browsing the advertisement content AD11, continuously browses the video content VC1. In addition, the user U1 browses the advertisement content AD21 while browsing the moving image content VC1, and when browsing the advertising content AD21, resumes browsing the moving image content VC1. When the user U1 finishes browsing the video content VC1, the user U1 subsequently browses the advertisement content AD31.

  Thus, in the AVOD, the user U1 can forcibly show the advertisement content while browsing the moving image content VC1. For this reason, AVOD can effectively allow the user to browse the advertisement content because the AVOD is intended for streaming-distributed video content.

  However, for example, if the user U1 wants to view the video content VC1 after downloading it, instead of browsing the video content VC1 on the browser, the server SV publishes the advertisement content on the video content VC1 after the download. I can't. Specifically, if the moving image content VC1 is downloaded, the user U1 can browse the moving image content VC1 even without an Internet environment. Therefore, the server SV can view the moving image content VC1 by the user U1. Cannot be grasped, and as a result, the advertisement content cannot be posted.

  Further, even if the server SV can download the video content VC1 in a state where the advertisement content is inserted, the user U1 does not always browse the video content VC1 immediately and provides timely advertisement content. Can not do it. Also, each of the moving image content and the advertising content may have a distribution period, and the distribution periods of both do not always match. In such a sense, the moving image content VC1 is inserted in a state where the advertising content is inserted. Downloading is not realistic.

  Based on the above assumptions and problems, the information processing apparatus 100 according to the embodiment can effectively browse advertisements even when downloading video content in the AVOD distribution mode. Performs information processing. Specifically, the information processing apparatus 100 determines whether or not the predetermined advertisement content has been viewed, and when it is determined that the predetermined advertisement content has been viewed, controls the target video content to be downloadable.

  For example, the information processing apparatus 100 displays a predetermined advertisement content immediately before the target moving image content is downloaded. Thereby, the information processing apparatus 100 determines whether or not the predetermined advertisement content has been browsed immediately before the target moving image content is downloaded. For example, the information processing apparatus 100 determines whether or not all of the at least one predetermined advertisement content has been viewed. Specifically, the information processing apparatus 100 determines whether or not all of the predetermined number of pieces of advertisement content among the predetermined number of pieces of advertisement content corresponding to the number of pieces of advertisement content that can be inserted into the target moving image content have been viewed. For example, the information processing apparatus 100 determines whether the predetermined advertisement content has been viewed until the end of the reproduction time. Hereinafter, an example of the information processing according to the embodiment will be described.

  First, in the example of FIG. 1, the terminal device 10 is used by the user U1. However, the terminal device 10 exists for each user. The user U1 operates the terminal device 10, visits the video site ST, and is going to download the video content VC1. In order to download the video content including the video content VC1, it is necessary to press a download button BT displayed below the player PL1. However, in the example of FIG. 1A, the download button BT is not displayed (activated). In the following, download may be abbreviated as “DL”.

  First, it is assumed that the user U1 has visited the video site ST and searched for the video content VC1. In such a case, the terminal device 10 accesses the DL page P1 of the moving image content VC1 using, for example, a search query indicating the moving image content VC1 (step S1). This processing is equivalent to the terminal device 10 requesting the information processing device 100 to distribute the DL page P1.

  Although not shown, the information processing device 100 distributes the DL page P1 to the terminal device 10 in response to the access from the terminal device 10. Here, a guidance notation such as “If you want to download the moving image content VC1, see the advertisement” may be provided on the DL page P1. Then, the user U1 presses the play button BT1 displayed in the play area of the moving image corresponding to the player PL1. Then, the terminal device 10 transmits to the information processing apparatus 100 press information indicating that the play button BT1 has been pressed (step S2). Note that the press information can be paraphrased as a request for distribution of advertisement content. In the description below, the notation “player PL1” also means a playback area of a moving image corresponding to the player PL1.

  Upon receiving the press information from the terminal device 10, the information processing apparatus 100 performs an advertisement determination process of determining an advertisement content to be distributed (displayed) (step S3). For example, the information processing apparatus 100 determines the advertisement content to be distributed and also determines the display order in which the advertisement content to be distributed is displayed. The display order here indicates a reproduction order in which, after the reproduction and display of a certain advertisement content is completed, another advertisement content is reproduced and displayed in the player PL1, for example, the advertisement content is displayed side by side. It should be noted that the display order (arrangement order) is different from the display order.

  For example, the information processing apparatus 100 can determine the advertisement content to be distributed and the display order by an arbitrary method. As will be described later, the information processing apparatus 100 determines the advertisement content to be distributed based on the targeting condition set by the advertiser for the advertisement content. The targeting condition specifies that the user wants such a video content to be posted or to be viewed by such a user. As an example, the advertisement content in which “love” is specified as the targeting condition is posted in the video content belonging to the video category “love”.

  Further, the information processing apparatus 100 can determine the display order based on the determined evaluation values of the advertisement contents to be distributed. For example, the information processing apparatus 100 determines a higher ranking as the advertisement content having a higher evaluation value among the determined advertisement contents to be distributed. A higher evaluation value generally indicates that the user is popular, and a higher advertisement effect may be expected if such advertisement content is viewed earlier. From such a viewpoint, the information processing apparatus 100 determines a higher ranking as the advertisement content has a higher evaluation value.

  In the example of FIG. 1, as described on the premise, three advertisement contents can be inserted into the moving image content VC1. Specifically, the video content VC1 is provided with three advertisement insertion points in advance: a time position t0 for a pre-roll advertisement, a time position t30 for a mid-roll advertisement, and a time position t60 for a post-roll advertisement. . For this reason, in the example of FIG. 1, in step S3, the information processing apparatus 100 determines three pieces of advertisement content to be distributed from among the advertisement contents of the distribution candidates. Further, the information processing apparatus 100 determines the display order of the three advertisement contents to be distributed.

  In the example of FIG. 1, it is assumed that the information processing apparatus 100 determines the advertisement contents AD11, AD21, and AD31 as the advertisement contents to be distributed. In addition, the information processing device 100 displays the advertisement content AD11 in the display order “1” (meaning that the advertisement content AD11 is displayed first on the player PL1), and displays the advertisement content AD21 in the display order “2” (second display on the player PL1). It is assumed that the display order "3" (meaning that the advertisement content AD31 is displayed on the player PL1 third) is determined.

  Originally, these three advertisement contents are inserted into the moving image content VC1 as a pre-roll advertisement, a mid-roll advertisement, and a post-roll advertisement, and are posted on the moving image content VC1. However, without doing so, the information processing apparatus 100 first causes the player PL to display the advertisement contents AD11, AD21, and AD31 immediately before the moving image content VC1 is DL (just before being controlled to be DL-enabled) ( Step S4). Specifically, immediately before the moving image content VC1 is DL, the information processing apparatus 100 performs display control on the terminal device 10 such that the player PL first reproduces and displays the advertising content AD11, AD21, and AD31 in order. Displaying these three advertisement contents on the player PL1 of the DL page P1 for DL of the moving image content VC1 indicates that the moving image content VC1 is immediately before DL.

  In the present embodiment, it is assumed that the user cannot skip, fast-forward, or reproduce from an arbitrary time position using the seek bar, such advertising content sequentially displayed before the DL. . For this reason, if the user does not want to browse the advertising content, the user has no choice but to perform browser back or close the DL page P1.

  Next, the information processing apparatus 100 performs a determination process of determining whether the advertisement content AD11, AD21, or AD31 has been browsed (step S5). For example, the information processing apparatus 100 determines whether or not the advertisement contents AD11, AD21, and AD31 have been browsed immediately before the moving image content VC1 is DL. For example, the information processing apparatus 100 determines whether or not all of the three advertisement contents have been viewed. For example, the information processing apparatus 100 determines whether or not all of the three advertisement contents have been viewed up to the end of the reproduction time. For example, assuming that the reproduction time of each of the advertisement contents AD11, AD21, and AD31 is “30 seconds”, the information processing apparatus 100 has a total of 90 seconds, that is, three seconds from 0 to 90 seconds. It is determined that all the advertising contents have been browsed.

  An example of the determination process will be described. In the example of FIG. 1, the advertising content AD11, AD21, and AD31 are reproduced and displayed in the player PL1 in this order. Therefore, the information processing device 100 determines whether the browsing of the first advertisement content AD11 has been started. Since the reproduction display is automatically taken over to the advertisement contents AD11, AD21, and AD31, the information processing apparatus 100 has a total reproduction time of 90 seconds for the entire advertisement contents AD11, AD21, and AD31. After the browsing of the advertising content AD11 is started, it is determined whether or not the advertising content has been continuously browsed for 90 seconds. When it is determined that the advertisement content has been continuously viewed for 90 seconds, the information processing apparatus 100 determines that all of the advertisement content AD11, AD21, and AD31 have been viewed until the end of the reproduction time.

  Further, the information processing apparatus 100 can specify the advertisement content currently being viewed by the user U1 among the advertisement contents AD11, AD21, and AD31, and thus determines whether the browsing of the first advertisement content AD11 is completed. Then, when the browsing of the advertising content AD11 is completed, it is next determined whether the browsing of the second advertising content AD21 is completed, and when the browsing of the advertising content AD21 is completed, It may be determined whether browsing of the third advertisement content AD31 is completed.

  In addition, taking the first advertisement content AD11 as an example, the information processing apparatus 100 views the first advertisement content AD11 if the advertisement content AD11 is continuously displayed on the player PL1 for 30 seconds corresponding to the reproduction time. Is determined to be completed. Conversely, if the display of the advertisement contents AD11, AD21, and AD31 is stopped when the display of the advertisement contents AD11 is stopped (eg, at the time of 15 seconds of reproduction time) due to browser back or the like. It is determined that none of them has been browsed until the end of the playback time, and control to enable the moving image content VC1 to be DL is not performed.

  Further, when the user U1 who has browser-backed accesses the DL page P1 again and presses the play button BT1, the information processing apparatus 100 restarts the process from step S3.

  Now, when the information processing apparatus 100 determines that all of the advertisement contents AD11, AD21, and AD31 have been browsed until the end of the playback time, that is, when all of the advertisement contents AD11, AD21, and AD31 have been browsed, A control process for controlling the moving image content VC1 to be DL-enabled is performed (step S6). For example, the information processing apparatus 100 activates a DL button BT2 for DL of the moving image content VC1, as a control process for controlling the moving image content VC1 to be DL-enabled, as shown in FIG. The information processing apparatus 100 permits access from the terminal device 10 of the user U1 for DL as control processing for controlling the moving image content VC1 to be DL-enabled.

  It is assumed that the user U1 presses the DL button BT2 in such a state. In such a case, the terminal device 10 requests the information processing device 100 to download the moving image content VC1 (step S7). When receiving the DL request from the terminal device 10, the information processing device 100 causes the terminal device 10 to start DL of the moving image data of the moving image content VC1. For example, when the information processing device 100 distributes the moving image data of the moving image content VC1 to the terminal device 10, the terminal device 10 downloads the moving image data to a predetermined memory in the terminal device.

  As described above, the information processing apparatus 100 according to the embodiment determines whether or not a predetermined advertisement content has been viewed, and when it determines that the predetermined advertisement content has been viewed, the target moving image Control the content so that it can be downloaded. In the example of FIG. 1, the predetermined advertisement contents are the advertisement contents AD11, AD21, and AD31 to be distributed. The target moving image content is the moving image content VC1 in the example of FIG.

  Accordingly, the information processing apparatus 100 according to the embodiment can effectively browse the advertisement content even when downloading the moving image content in the AVOD distribution mode. Also, in the case of an in-stream advertisement as described on the premise of FIG. 1, there is a possibility that the advertisement is skipped by the user, but in the information processing according to the embodiment, it should be inserted into the moving image content as an in-stream advertisement. Can be reliably displayed to the end, so that the number of opportunities for the user to browse the advertisement content can be forcibly increased. As a result, the information processing device 100 can increase the appeal of advertising content.

[2. Configuration of information processing device]
Next, the information processing apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the information processing apparatus 100 according to the embodiment. As shown in FIG. 3, the information processing device 100 includes a communication unit 110, a storage unit 120, and a control unit 130. For example, the information processing device 100 is a server device that performs the information processing described in FIG.

(About the storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) and a flash memory, or a storage device such as a hard disk and an optical disk. The storage unit 120 includes a moving image content storage unit 121, an advertisement content storage unit 122, and a user information storage unit 123.

(About the video content storage unit 121)
The moving image content storage unit 121 stores information on moving image contents. Here, FIG. 4 illustrates an example of the moving image content storage unit 121 according to the embodiment. In the example of FIG. 4, the moving image content storage unit 121 has items such as “provider ID”, “moving image ID”, “moving image”, “insertion point”, “moving image category”, and “user category”. The “insertion point” includes items such as “pre”, “mid”, and “post”.

  The “provider ID” indicates identification information for identifying a provider (content provider) that has provided the “movie”. “Moving picture ID” indicates identification information for identifying “moving picture”. The “moving image” is the moving image content itself, and more specifically, can be said to be data corresponding to the moving image content. The “moving picture” is moving picture content of various genres such as comedy programs, dramas, movies, and animations, and there is no limitation in this genre. Further, the “moving image” may be, for example, what has been broadcast as a television program in the past and has been edited again for distribution to the Internet.

  As described with reference to FIG. 1, the “insertion point” is an insertion point at which an in-stream advertisement is inserted, and is set in advance as a time position based on the reproduction time of the corresponding “moving image”. For example, “pre” indicates a time position at which a pre-roll advertisement is inserted. “Mid” indicates a time position at which a mid-roll advertisement is inserted. “Post” indicates a time position at which a post-roll advertisement is inserted.

  “Movie category” indicates a category to which the corresponding “movie” belongs. For example, the movie category “movie, romance” is input to “movie” that is a romantic movie. The “user category” indicates what kind of user the corresponding “movie” is for. For example, the user category “20 years or older” is input to “video” for users 20 years or older. The “moving picture category” and “user category” may be specified by the provider of the “moving picture”, or may be dynamically determined by the information processing apparatus 100 analyzing the “moving picture”.

  That is, in the example of FIG. 4, the provider (provider CP1) identified by the provider ID “CP1” is the moving image data DA1 that is the data of the moving image content (moving image content VC1) identified by the moving image ID “VC1”. Is shown to the information processing apparatus 100. In the example of FIG. 4, in the moving image content VC1, a time position t0 is set as a pre-roll advertisement insertion point, a time position t30 is set as a mid-roll advertisement insertion point, and a time position t60 is set as a post-roll advertisement insertion point. Here is an example. In the example of FIG. 4, the moving image content VC1 belongs to the moving image category “movie, love” and belongs to the user category “20 years or older”.

(About the advertisement content storage unit 122)
The advertisement content storage unit 122 stores information on advertisement content. Here, FIG. 5 shows an example of the advertisement content storage unit 122 according to the embodiment. In the example of FIG. 5, the advertisement content storage unit 122 stores items such as “advertiser ID”, “advertisement ID”, “advertisement”, “targeting condition (video)”, “targeting condition (user)”, and “evaluation value”. Having.

  “Advertiser ID” indicates identification information for identifying an advertiser who has provided “advertisement”. “Advertisement ID” indicates identification information for identifying “advertisement”. The “advertisement” is the advertisement content itself, and more specifically, can be said to be data corresponding to the advertisement content.

  The “targeting condition (moving image)” indicates condition information for specifying moving image content in which an “advertisement” is to be posted (inserted). For example, the advertising content associated with the targeting condition (video) “love” is posted (inserted) only in the video content associated with the video category “love” in the video content storage unit 121. The “targeting condition (user)” indicates condition information for specifying a target user for displaying the “advertisement”. For example, the advertising content associated with the targeting condition (user) “all users” is displayed only on the terminal device 10 used by the “male” user. The “targeting condition (moving image)” and “targeting condition (user)” are specified by, for example, the advertiser of the “advertisement”.

  “Evaluation value” indicates an evaluation value of “advertisement”. Examples of the “evaluation value” include CTR (Click Through Rate), CPC (Cost Per Click), CPM (Cost Per Mile), CPA (Cost Per Acquisition), eCPM (effective Cost Per Mile), and the like. In the present embodiment, which one to use as the “evaluation value” is not particularly limited. Note that, in the example of FIG. 5, a conceptual symbol such as “N1” is input as the “evaluation value”, but a numerical value indicating the evaluation value is actually input.

  That is, in the example of FIG. 5, the advertiser (advertiser M1) identified by the advertiser ID “M1” is the advertisement data CDA11 that is the data of the advertisement content (advertisement content AD1) identified by the advertisement ID “AD11”. Is shown to the information processing apparatus 100. Further, in the example of FIG. 5, an example is shown in which the advertisement content AD11 specifies “love” as the targeting condition (moving image) and “male” as the targeting condition (user). FIG. 5 shows an example in which the evaluation value of the advertising content AD11 is “N1”.

  For example, when the advertisement content AD11 is first submitted, the evaluation value of the advertisement content AD11 is unknown. Therefore, in such a case, the information processing device 100 may predict the evaluation value based on what field (for example, cosmetics) the advertisement content AD11 is. Then, the information processing apparatus 100 actually distributes the advertisement content AD11 using the predicted evaluation value, and when the distribution result is accumulated, recalculates the evaluation value using the distribution result. Can be.

(About the user information storage unit 123)
The user information storage unit 123 stores various information related to the user. Here, FIG. 6 illustrates an example of the user information storage unit 123 according to the embodiment. In the example of FIG. 6, the user information storage unit 123 has items such as “user ID” and “personal information”.

  “User ID” indicates identification information for identifying a user. “Personal information” is personal information of the user, and includes, for example, the user's name, age, gender, address, and the like. Although not shown in FIG. 6, the user information storage unit 123 may have, for example, various types of history information (for example, purchase histories, movement histories, etc.) regarding the user.

  That is, the example of FIG. 6 illustrates an example in which the personal information of the user (user U1) identified by the user ID “U1” is “UDA1”.

  Referring back to FIG. 3, the control unit 130 executes various programs stored in a storage device inside the information processing apparatus 100 using a RAM as a work area by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. This is achieved by: The control unit 130 is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As illustrated in FIG. 3, the control unit 130 includes a reception unit 131, a reception unit 132, a determination unit 133, a display control unit 134, a determination unit 135, and a moving image control unit 136, and will be described below. To realize or execute the information processing function or action to be performed. Note that the internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as it performs information processing to be described later. Further, the connection relationship between the processing units included in the control unit 130 is not limited to the connection relationship shown in FIG. 3 and may be another connection relationship.

(About the reception unit 131)
The accepting unit 131 accepts submission of video content and advertisement content, and various setting items related to video content and advertisement content. For example, the receiving unit 131 receives the submission of the moving image content from the moving image provider main device 30. In addition, the receiving unit 131 receives the setting of the time position indicating the insertion point, the moving image category, and the user category from the moving image provider main device 30. In addition, the receiving unit 131 stores the received moving image content and setting items in the moving image content storage unit 121.

  For example, the receiving unit 131 receives the submission of the advertising content from the advertiser device 40. Further, the receiving unit 131 receives the setting of the targeting condition from the advertiser device 40. In addition, the receiving unit 131 stores the received advertising content and setting items in the advertising content storage unit 122.

(Reception unit 132)
The receiving unit 132 receives the distribution request of the advertising content. For example, the receiving unit 132 receives a distribution request for advertising content from the terminal device 10. In the example of FIG. 1, when the play button BT1 displayed in the play area of the moving image corresponding to the player PL1 is pressed, the receiving unit 132 receives, as a distribution request, press information indicating that the play button BT1 is pressed. . In the example of FIG. 1, the receiving unit 132 may also receive a distribution request for the DL page P1 from the terminal device 10.

(About the decision unit 133)
The deciding unit 133 performs a deciding process on the advertisement content to be distributed. For example, the determining unit 133 performs, for example, matching between the user attribute information that has transmitted the distribution request and the targeting condition (user) in the advertising content storage unit 122, so that the targeting condition that matches the user attribute is determined. Is extracted. Next, the deciding unit 133 performs matching between the extracted targeting condition (moving image) of the advertising content and the moving image category in the moving image content storage unit 121, thereby extracting the advertising content having the targeting condition matching the moving image category. Narrow down from advertising content.

  Next, the determining unit 133 determines an advertisement content to be distributed from the narrowed-down advertisement contents based on the “evaluation value” of each of the narrowed-down advertisement contents. Here, as shown in FIG. 1, when the advertisement content that the user wants to browse is determined as the advertisement content to be distributed before the moving image content VC1 having three insertion points is DL-enabled, the determination unit 133 narrows down. Based on the “evaluation value” of each of the advertisement contents, three advertisement contents to be distributed are determined from the narrowed advertisement contents. In the example of FIG. 1, the determination unit 133 has determined the advertisement contents AD11, AD21, and AD31 as the advertisement contents to be distributed.

  In addition, the determining unit 133 determines, from among the determined advertisement contents to be distributed, the higher the evaluation value, the higher the ranking. In the example of FIG. 1, the determination unit 133 determines the display order “1” of the advertisement content AD11, the display order “2” of the advertisement content AD21, and the display order “3” of the advertisement content AD31.

(About the display control unit 134)
The display control unit 134 displays a predetermined advertisement content immediately before the target moving image content is downloaded. For example, the display control unit 134 displays predetermined advertisement content according to the number of insertable advertisement content in the target video content. For example, the display control unit 134 causes the terminal device 10 that has transmitted the distribution request to display the advertisement content to be distributed determined by the determination unit 133. Thus, the display control unit 134 can be said to be a distribution unit that distributes the advertisement content to be distributed determined by the determination unit 133. The target moving image content is a DL target moving image content. The predetermined advertisement content is the advertisement content to be distributed. Therefore, the number of insertable advertisement contents in the target moving image content corresponds to the number of insertion points. In the example of FIG. 1, the target moving image content is the moving image content VC1, and has three insertion points corresponding to the pre-roll advertisement, the mid-roll advertisement, and the post-roll advertisement.

  In the example of FIG. 1, the display control unit 134 causes the player PL to first display the advertisement contents AD11, AD21, and AD31 immediately before the moving image content VC1 is DL. Specifically, the display control unit 134 controls the display of the terminal device 10 so that the player PL first reproduces and displays the advertisement contents AD11, AD21, and AD31 in order immediately before the moving image content VC1 is DL.

(About the determination unit 135)
The determination unit 135 determines whether the predetermined advertisement content has been viewed. Immediately before the target moving image content is downloaded, it is determined whether or not the predetermined advertisement content has been viewed. The determination unit 135 determines whether all of the at least one predetermined advertisement content has been viewed. For example, the determination unit 135 determines whether or not all of the predetermined number of pieces of advertisement content corresponding to the number of pieces of advertisement content that can be inserted into the target moving image content have been viewed. For example, the determination unit 135 determines whether the predetermined advertisement content has been viewed until the end of the reproduction time. For example, the determination unit 135 determines whether the advertisement content to be distributed, the display of which is controlled by the display control unit, is viewed. For example, the determination unit 135 performs the determination processing described with reference to FIG.

(About the moving image control unit 136)
When the determination unit 135 determines that the predetermined advertisement content has been browsed, the video control unit 136 controls the target video content to be downloadable. For example, the moving image control unit 136 activates an operation button for downloading the target moving image content as a process of controlling the target moving image content to be downloadable.

  In the example of FIG. 1, the moving image control unit 136 activates a DL button BT2 for DLing the moving image content VC1, as shown in FIG. 1B, as control processing for controlling the moving image content VC1 to be DL-enabled. . In addition, the moving image control unit 136 permits access of the user U1 for the DL from the terminal device 10 as a control process for controlling the moving image content VC1 to be DL-enabled. Further, when receiving the DL request from the terminal device 10, the moving image control unit 136 causes the terminal device 10 to start DL of the moving image data of the moving image content VC1.

[3. Processing procedure)
Next, an information processing procedure according to the embodiment will be described with reference to FIG. FIG. 7 is a flowchart illustrating an information processing procedure according to the embodiment. In the example of FIG. 7, it is assumed that the information processing apparatus 100 has already received the submission of the moving image content and the advertisement content. In the description of FIG. 7, the example of FIG. 1 will be used as appropriate.

  First, the receiving unit 132 determines whether a distribution request for advertising content has been received from the terminal device 10 (Step S101). For example, the receiving unit 132 determines whether the play button BT1 in the player PL has been pressed. If the receiving unit 132 has not received the distribution request of the advertising content (Step S101; No), the receiving unit 132 waits until receiving the request.

  On the other hand, when the distribution request for the advertisement content is received by the reception unit 132 (Step S101; Yes), the determination unit 133 performs the advertisement determination process on the advertisement content to be distributed (display control target) (Step S102). . For example, the determination unit 133 determines the advertisement content to be distributed and also determines the display order in which the advertisement content to be distributed is displayed. Here, it is assumed that the deciding unit 133 determines three distribution target advertisement contents and gives the display order to each distribution target advertisement content. Next, the display control unit 134 causes the terminal device 10 that has transmitted the distribution request to display the advertisement content to be distributed determined by the determining unit 133 (Step S103). For example, the display control unit 134 controls the user so as not to perform an operation (for example, skip, fast-forward, or rewind operation) on the advertisement content to be distributed determined by the determination unit 133.

  Next, the determination unit 135 performs a determination process of determining whether all n pieces of advertisement content to be distributed have been browsed to the end of the reproduction time in steps S104 to S107. That is, the determination unit 135 determines whether the browsing of the advertisement content to be distributed has been completed. First, the determination unit 135 determines whether browsing of the first advertisement content has started (step S104). The determination unit 135 waits until the first advertisement content is not browsed (Step S104; No). On the other hand, when the display control unit 134 controls the display of the first advertisement content on the terminal device 10, the determination unit 135 determines that browsing of the first advertisement content has been started (step S104; Yes). ).

  In such a state, the determination unit 135 determines whether browsing of the first advertisement content has been interrupted (step S105). When the determination unit 135 determines that the browsing of the first advertisement content has been interrupted (step S105; Yes), it determines that the browsing of the first advertisement content has not been completed, and ends the processing. On the other hand, while determining that the browsing of the first advertisement content is not interrupted (Step S105; No), the determination unit 135 determines whether the browsing of the second advertisement content has started (Step S105). Step S106).

  The determination unit 135 continues the process of step S105 while determining that the browsing of the second advertisement content has not been started (step S106; No). On the other hand, when determining that the browsing of the second advertisement content has been started (Step S106; Yes), the determining unit 135 determines whether the browsing of the second advertisement content has been interrupted (Step S107). Further, when determining that the browsing of the second advertisement content has been started (Step S106; Yes), the determining unit 135 determines that the browsing of the first advertisement content has been completed.

  When the determination unit 135 determines that the browsing of the second advertisement content has been interrupted (Step S107; Yes), it determines that the browsing of the second advertisement content has not been completed, and ends the processing. On the other hand, while determining that the browsing of the second advertising content is not interrupted (Step S107; No), the determining unit 135 determines whether or not browsing of the third advertising content has been started (Step S107). Step S108).

  The determination unit 135 continues the process of step S107 while determining that the browsing of the third advertisement content has not been started (step S108; No). On the other hand, when determining that the browsing of the third advertisement content has been started (Step S108; Yes), the determining unit 135 determines whether the browsing of the third advertisement content has been interrupted (Step S109). The determining unit 135 determines that the browsing of the second advertisement content is completed when it determines that the browsing of the third advertisement content has started (Step S108; Yes).

  When the determination unit 135 determines that the browsing of the third advertisement content has been interrupted (step S109; Yes), it determines that the browsing of the third advertisement content has not been completed, and ends the processing. On the other hand, when the browsing of the third advertisement content is not interrupted (Step S109; No), the determination unit 135 notifies the moving image control unit 136 that the browsing of all the three advertisement contents has been completed.

  If the browsing of the third advertisement content has not been interrupted (step S109; No), the video control unit 136 controls the DL-targeted video content to be DL-enabled (step S110). For example, the moving image control unit 136 activates an operation button for DL of the target moving image content. At this point, the moving image control unit 136 ends the process.

[4. Modification)
The information processing apparatus 100 according to the above embodiment may be embodied in various different forms other than the above embodiment. Therefore, another embodiment of the information processing apparatus 100 will be described below.

[4-1. DL is controlled by the number of browsing.)
In the above embodiment, the example has been described in which the information processing apparatus 100 controls the moving image content to be DL-enabled when it is determined that all the advertising content has been browsed to the end of the reproduction time. However, when the determination unit 135 determines that the advertisement content to be distributed has been browsed (broken), the moving image control unit 136 determines the number of the advertisement content to be distributed (broken) that has been browsed. The target video content may be controlled to be downloadable based on the number of views. For example, the moving image control unit 136 determines the time position at which the advertising content is inserted into the target moving image content, and the time position corresponding to the browsing number among the time positions corresponding to the number of insertable advertising contents. Is controlled to be downloadable. This will be described with reference to the example of FIG. FIG. 8 is a diagram illustrating an example of download control according to the number of advertisements viewed. In FIG. 8, it is assumed that the example of FIG. 1 is taken over.

  First, in the example of FIG. 8, it is assumed that the user U1 browses the advertisement content first to download the moving image content VC1. Specifically, before the information processing apparatus 100 controls the moving image content VC1 to be DL-enabled, the display control of the advertisement contents AD11, AD21, and AD31 is performed. Therefore, it is assumed that the user U1 interrupts (stops) browsing the third advertisement content AD31 while browsing the third advertisement content AD31, while the user U1 must browse three advertisement contents in order.

  In such a case, the information processing apparatus 100 performs the following information processing. First, the determination unit 135 determines whether browsing of the first advertisement content AD11 has been started (step S201). While the browsing of the first advertisement content AD11 has not been started (Step S201; No), the determination unit 135 waits until it is started. On the other hand, when the display control unit 134 controls the display of the first advertisement content AD11 on the terminal device 10, the determination unit 135 determines that the browsing of the first advertisement content AD11 has been started (step S201). Yes).

  In such a state, the determination unit 135 determines whether the browsing has been completed up to the second advertisement content AD21 (step S202). When the determination unit 135 determines that browsing has not been completed up to the second advertisement content AD21 (step S202; No), that is, the determination unit 135 suspends browsing while browsing the second advertisement content AD21. If it is determined that it has occurred, this is notified to the moving image control unit 136.

  When it is determined that the browsing has not been completed up to the second advertisement content AD21 (Step S202; No), the moving image control unit 136 determines that the DL of the moving image content VC1 has been deleted from the point that only the first advertisement content AD11 has been browsed. The process ends without enabling. The number of insertion points of the video content VC1 (the number that can be inserted) is the insertion point for the pre-roll advertisement (time position t0), the insertion point for the mid-roll advertisement (time position t30), and the insertion point for the post-roll advertisement (time There are a total of three positions t60). The fact that only the first advertisement content AD11 has been browsed is the number of browsing “1” (also referred to as the number of browsing completed “1”). Then, the time position corresponding to the number of views “1” corresponds to the time position t0, counting from the insertion point for the pre-roll advertisement (time position t0). The time position t0 is before the main movie. For this reason, the moving image control unit 136 ends the process without enabling the DL of the moving image content VC1.

  On the other hand, when determining that the browsing has been completed up to the second advertising content AD21 (Step S202; Yes), the determining unit 135 determines whether the browsing has been completed up to the third advertising content AD31 (Step S203). ). As described above, the user U1 has to browse through the three pieces of advertisement content to the end in order, and has stopped (stopped) browsing while browsing the third advertisement content AD31. In such a case, the determination unit 135 determines that the browsing has not been completed up to the third advertisement content AD31 (step S203; No), that is, the determination unit 135 determines that the browsing has not been completed while browsing the third advertisement content AD31. It is determined that the operation has been interrupted, and this is notified to the moving image control unit 136.

  When it is determined that the browsing has not been completed up to the third advertising content AD31 (step S203; No), the moving image control unit 136 determines that the browsing has been completed up to the second advertising content AD21, so that the three time positions The video content VC1 corresponding to the second time position is controlled to be DL-enabled. The number of insertion points of the video content VC1 (the number that can be inserted) is the insertion point for the pre-roll advertisement (time position t0), the insertion point for the mid-roll advertisement (time position t30), and the insertion point for the post-roll advertisement (time There are a total of three positions t60). That the browsing has been completed up to the second advertisement content AD21 is the browsing number “2” (also referred to as the browsing completed number “2”). The time position corresponding to the number of browsing “2” corresponds to the insertion point for the mid-roll advertisement (time position t30), counting from the insertion point for the pre-roll advertisement (time position t0). For this reason, the moving image control unit 136 enables DL of the moving image content VC1 of the entire moving image content VC1 up to the time position t30 (step S204a).

  On the other hand, the determination unit 135 determines that the browsing has been completed up to the third advertisement content AD31 (step S203; Yes), and notifies the moving image control unit 136 of this. When it is determined that the browsing has been completed up to the third advertisement content AD31 (step S203; Yes), the video controller 136 downloads the video content VC1 to the end from the point that browsing of all the advertisement content is completed. Control as possible. The number of insertion points of the video content VC1 (the number that can be inserted) is the insertion point for the pre-roll advertisement (time position t0), the insertion point for the mid-roll advertisement (time position t30), and the insertion point for the post-roll advertisement (time There are a total of three positions t60). That the browsing has been completed up to the third advertisement content AD31 is the browsing number “3” (also referred to as the browsing completed number “3”). The time position corresponding to the browsing number “3” corresponds to the post-roll advertisement insertion point (time position t60), counting from the pre-roll advertisement insertion point (time position t0). For this reason, the moving image control unit 136 enables DL of the entire moving image content VC1 up to the time position t60, that is, until the end of the reproduction time in the moving image content VC1 (step S204b). .

  In this way, the information processing apparatus 100 according to the embodiment controls the DL of the moving image content according to the number of the browsed advertisement contents according to the number. For example, if it is not possible to download the moving image content without browsing all of the advertisement contents, some users may give up the DL of the moving image content. For this reason, if the information processing apparatus 100 browses the advertisement content even halfway, the information processing apparatus 100 can download the moving image content as little as possible, thereby increasing the chance of DL.

[4-2. DL is controlled by the percentage of browsing.)
In addition, when the determination unit 135 determines that the predetermined advertisement content has been viewed, the moving image control unit 136 determines, based on the playback time of the predetermined advertisement content, of the playback time of the predetermined advertisement content. Alternatively, the target video content may be controlled to be downloadable. For example, the moving image control unit 136 controls download of the target moving image content based on the ratio of the playing time of the predetermined advertising content to the playing time of the predetermined advertising content. Specifically, the moving image control unit 136 controls download of the moving image content corresponding to the proportion of the reproduction time of the target moving image content. This will be described with reference to the example of FIG. FIG. 9 is a diagram illustrating an example of the download control according to the advertisement viewing ratio. In FIG. 9, it is assumed that the example of FIG. 1 is taken over.

In the example of FIG. 9, each of the advertisement contents AD11, AD21, and AD31 has a reproduction time 30. Since these are continuously reproduced and displayed in order from the advertisement content AD11, the browsing is completed to the end of the advertisement contents AD11 to AD31. It takes 90 seconds to run. That is, the total reproduction time of the total of the advertisement contents AD11, AD21, and AD31 is 90 seconds. In this state, it is assumed that the user U1 has browsed for up to 45 seconds. That is, it is assumed that the user U1 browses up to 50% of the total reproduction time.

  First, the determination unit 135 determines whether browsing of the first advertisement content AD11 has started (step S301). While the browsing of the first advertisement content AD11 has not been started (Step S301; No), the determination unit 135 waits until the first advertisement content AD11 is started. On the other hand, when the display control unit 134 controls the display of the first advertisement content AD11 on the terminal device 10, the determination unit 135 determines that the browsing of the first advertisement content AD11 has been started (step S301). Yes).

  Next, while the determination unit 135 determines that the advertisement content is being browsed, the moving image control unit 136 determines the amount of time that the advertisement content has been browsed up to the present with respect to the total playback time of 90 seconds in the advertisement content AD11 to AD31. The ratio of the reproduction time is calculated (step S302). For example, the moving image control unit 136 sequentially calculates the ratio as the reproduction time of the advertisement content elapses.

  After determining that the browsing of the first advertising content AD11 has been started, the determining unit 135 determines whether browsing of all the advertising content has been completed (step S303). Specifically, the determination unit 135 determines whether or not all of the advertisement contents AD11, AD21, and AD31 have been browsed until the end of the reproduction time.

  Here, as described above, it is assumed that the user U1 browses up to 45 seconds out of 90 seconds. Assume that the user U1 stops browsing when browsing for up to 45 seconds. In such a case, the determination unit 135 determines that the browsing has not been completed for all of the advertisement contents (Step S303; No), that is, the determination unit 135 determines that the browsing has been interrupted, and notifies the video control unit 136 of this. I do.

  When it is determined that the browsing of all the advertising contents has not been completed (step S303; No), the moving image control unit 136 controls DL to be possible for the reproduction time corresponding to the ratio at the time of interruption (step S303). S304a). Specifically, the moving image control unit 136 calculates “50%” which is a ratio of the time position of 45 seconds at the time of interruption to the total reproduction time of 90 seconds. Then, the moving image control unit 136 generates a 30-minute moving image content VC1 (a moving image content from 0 minutes to 30 minutes) which is 50% of the reproducing time of the moving image content VC1 out of the entire moving image contents VC1. VC1) is controlled to enable DL.

  On the other hand, when determining that all the advertisement contents have been browsed (step S303; Yes), the determination unit 135 notifies the moving image control unit 136 of this fact. When it is determined that the browsing of all the advertisement contents has been completed (step S303; Yes), the moving image control unit 136 controls the moving image content VC1 so that DL can be performed until the end of the reproduction time (step S304b). That is, the moving image control unit 136 controls the entire moving image content VC1 to be DL-enabled.

  As described above, the information processing apparatus 100 according to the embodiment controls the moving image content to be DL-enabled in accordance with the ratio of browsing the advertisement content according to the ratio. For example, if it is not possible to download the moving image content without browsing all of the advertisement contents, some users may give up the DL of the moving image content. For this reason, if the information processing apparatus 100 browses the advertisement content even halfway, the information processing apparatus 100 can download the moving image content as little as possible, thereby increasing the chance of DL.

  In addition, from the viewpoint that it is inevitable that the moving image content can be partially downloaded, the information processing apparatus 100 can give the user a compelling force to browse the advertising content to the end.

[4-3. Terminal device)
In the above embodiment, an example in which the information processing apparatus 100 as the server apparatus performs the information processing according to the embodiment has been described. However, the terminal device 10 may perform the information processing according to the embodiment. In such a case, the terminal device 10 can be regarded as the information processing device 100 according to the embodiment. Further, an application program (for example, an information processing program) for implementing the information processing according to the embodiment may be installed in the terminal device 10.

[4-4. About in-stream ads)
The in-stream advertisement inserted into the video content includes a pre-roll advertisement, a mid-roll advertisement, and a post-roll advertisement. It is determined whether or not all three advertisement contents (in the example of FIG. 1, advertisement contents AD11, AD21, and AD31) have been viewed, and if it is determined that all have been viewed, the target video content is downloaded. An example is shown in which control is possible. However, three types of advertising content such as a pre-roll advertisement, a mid-roll advertisement, and a post-roll advertisement do not necessarily need to be inserted into the video content.

  For example, the video content may include only one of pre-roll advertisement, mid-roll advertisement, and post-roll advertisement inserted. Also, the video content is inserted in a combination of any two of a pre-roll advertisement, a mid-roll advertisement, and a post-roll advertisement (for example, a combination of a pre-roll advertisement and a mid-roll advertisement, or a combination of a pre-roll advertisement and a post-roll advertisement). It may be done. The information processing apparatus 100 determines whether or not all of the advertising content in the situation has been viewed in accordance with each of these situations, and when it is determined that all of the content has been viewed, the target video content can be downloaded. To control.

  For example, when the user intends to browse video content in which only a pre-roll advertisement is originally inserted, the information processing apparatus 100 displays one advertisement content corresponding to the pre-roll advertisement, and the advertisement content is browsed. It is determined whether or not it has been performed.

  Further, for example, the information processing apparatus 100 supports the pre-roll advertisement and the mid-roll advertisement when the user intends to browse the video content in which the advertisement content is originally inserted by a combination of the pre-roll advertisement and the mid-roll advertisement. Are displayed, and it is determined whether or not these advertisement contents have been browsed.

[5. Hardware configuration)
Further, the information processing apparatus 100 according to the above-described embodiment is realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 10 is a hardware configuration diagram illustrating an example of a computer 1000 that implements the functions of the information processing apparatus 100. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 starts up, a program that depends on hardware of the computer 1000, and the like.

  The HDD 1400 stores a program executed by the CPU 1100, data used by the program, and the like. The communication interface 1500 receives data from another device via the communication network 50, sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to the other device via the communication network 50.

  The CPU 1100 controls output devices such as a display and a printer and input devices such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 obtains data from an input device via the input / output interface 1600. Further, CPU 1100 outputs the generated data to an output device via input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc), a PD (Phase Change Rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

  For example, when the computer 1000 functions as the information processing apparatus 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the storage unit 120. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800. However, as another example, these programs may be obtained from another device via the communication network 50.

[6. Others)
Each component of each device illustrated is a functional concept, and does not necessarily need to be physically configured as illustrated. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or a part thereof may be functionally or physically distributed / arbitrarily divided into arbitrary units according to various loads and usage conditions. Can be integrated and configured.

  As described above, the embodiments of the present application have been described in detail with reference to some drawings. However, these are exemplifications, and various modifications based on the knowledge of those skilled in the art, including the aspects described in the disclosure section of the invention, The invention can be implemented in other modified forms.

  Further, the “section (section, module, unit)” described above can be read as “means”, “circuit”, or the like. For example, the determination unit can be replaced with a determination unit or a determination circuit.

Reference Signs List 1 information processing system 10 terminal device 100 information processing device 120 storage unit 121 video content storage unit 122 advertisement content storage unit 123 user information storage unit 130 control unit 131 reception unit 132 reception unit 133 determination unit 134 display control unit 135 determination unit 136 video Control unit

Claims (18)

A determining unit that determines whether or not predetermined advertisement content has been viewed;
An information processing apparatus comprising: a moving image control unit that controls a target moving image content to be downloadable when the determining unit determines that the predetermined advertising content has been viewed. Immediately before the target moving image content is downloaded, the display device further includes a display control unit configured to display the predetermined advertisement content,
The information processing apparatus according to claim 1, wherein the determination unit determines whether or not the predetermined advertisement content has been viewed immediately before the target moving image content is controlled to be downloadable. The information processing device according to claim 2, wherein the display control unit displays the predetermined advertisement content according to the number of advertisement contents that can be inserted into the target moving image content. The said determination part determines whether all the number of advertising contents were browsed among at least one or more of the said predetermined advertising content. The Claims any one of Claims 1-3 characterized by the above-mentioned. Information processing device. The determination unit determines whether or not all the number of pieces of advertisement content among the predetermined pieces of advertisement content according to the number of pieces of advertisement content that can be inserted into the target moving image content have been viewed. Item 5. The information processing device according to item 4. The information processing device according to any one of claims 1 to 5, wherein the determination unit determines whether the predetermined advertisement content has been viewed until the end of a reproduction time. The moving image control unit downloads the target moving image content based on the number of browsing, which is the number of the viewed predetermined advertising content, when the determining unit determines that the predetermined advertising content has been viewed. The information processing apparatus according to any one of claims 1 to 6, wherein the information processing apparatus performs control so as to be possible. The moving image control unit is a time position at which advertising content is inserted into the target moving image content, and among time positions corresponding to the number of insertable advertising contents, up to a time position corresponding to the browsing number. The information processing device according to claim 7, wherein the target moving image content is controlled to be downloadable. The moving image control unit, when it is determined by the determination unit that the predetermined advertisement content has been viewed, based on the playback time of the predetermined advertisement content viewed during the playback time of the predetermined advertisement content. The information processing apparatus according to claim 1, wherein the target video content is controlled to be downloadable. The moving image control unit controls the target moving image content to be downloadable based on a ratio of a reproduction time of the predetermined advertisement content viewed to a reproduction time of the predetermined advertisement content. The information processing apparatus according to claim 9, which performs the processing. The information processing apparatus according to claim 10, wherein the moving image control unit controls download of the moving image content corresponding to the reproduction time corresponding to the ratio in the reproduction time of the target moving image content. The process according to claim 1, wherein the moving image control unit activates an operation button for downloading the target moving image content as a process of controlling the target moving image content to be downloadable. An information processing apparatus according to any one of the above. The information processing apparatus according to any one of claims 1 to 12, further comprising: a determination unit that determines an advertisement content to be displayed on a terminal device as the predetermined advertisement content. The information processing apparatus according to claim 13, wherein the determination unit determines the advertisement content to be displayed based on a targeting condition associated with the target moving image content. The information processing apparatus according to claim 13, wherein the determination unit determines the advertisement content to be displayed based on a category associated with the target moving image content. The said determination part determines the display order at the time of displaying the said advertisement content of a display target before the said moving image content of a target is displayed. The any one of Claims 13-15 characterized by the above-mentioned. An information processing apparatus according to any one of the above. An information processing method executed by an information processing apparatus,
A determining step of determining whether or not predetermined advertisement content has been viewed;
A video control step of controlling the target video content to be downloadable when it is determined that the predetermined advertisement content has been browsed by the determination. A determination procedure for determining whether or not predetermined advertisement content has been viewed;
And a moving image control procedure for controlling the target moving image content to be downloadable when the determining unit determines that the predetermined advertisement content has been browsed.

Images