JP2019219893A - Information management system - Google Patents

Abstract

To enable physical stores and online shops to coexist by giving certain benefits to a physical store where a user who has purchased a product at an online shop can picked up products before purchasing.SOLUTION: When receiving relationship information from a store server, an information management server 10 causes a relationship information storage unit 102 to store the relationship information. Upon receiving various terminal information transmitted from a terminal 30, via a transmission and reception unit 103, a terminal information acquisition unit 104 acquires the various terminal information in association with a user ID and stores it in a storage unit (not shown). When detecting that a user has purchased a predetermined product from an online shop by the terminal information acquisition unit 104, a privilege determination unit 105 determines that a privilege is given to a physical store A corresponding to a store server 20 in which the relationship information is generated when the user visits and performs a predetermined action.SELECTED DRAWING: Figure 5

Description

  The present invention relates to an information management system that manages information on commodities in an actual store and an online shop on a network.

  2. Description of the Related Art Conventionally, with the spread of networks such as the Internet, the actions taken by a user before purchasing a product have been diversified due to the relationship between an actual store and an online shop (website) on the network.

  If you want to purchase a product that is sold only in the online shop on the network, the user can use the website of the online shop to provide an image or description of the product, a review (word of mouth) of the user who purchased the product, etc. The appearance, quality, atmosphere, etc. of the product can be confirmed only through the.

  On the other hand, if the user wants to purchase a product that is sold not only in the online shop but also in the physical store, in addition to the action on the website of the online shop, the user actually picks up the product in the physical store. The user can check the appearance of the product by viewing the magazine or electronic book in which the product is introduced.

  In particular, as a method of detecting the behavior of a user in an actual store, a method of detecting a product picked up by a user using a plurality of types of sensors has been proposed (for example, see Patent Document 1).

U.S. Patent Application Publication No. 2015-012396

  By the way, the user who took the above-mentioned action on the product sold in both the physical store and the online shop, when finally deciding to purchase the product, the sales price in the physical store, a plurality of Compare with online shop selling price. Then, the user often purchases the product at any of the online shops at a price lower than the actual store in consideration of the delivery date of the product in addition to the selling price. Such user behavior is known as showrooming.

  However, when the user performs showrooming, the merchandise may be unsold at the actual store. In such a situation, the sales of the actual store as a whole will decrease, so the actual store will reduce the number of products handled or the sales floor area, and in some cases, close the actual store. It will be inevitable situation.

  The present invention has been made in view of the above-described problems, and its purpose is to provide a user who has purchased a product at an online shop with an actual store where the user has taken the product or tried it on before buying. Is to provide an information management system capable of contributing to coexistence of a real store and an online shop.

  The above and other objects and novel features of the present invention will become apparent from the description of the present specification and the accompanying drawings.

  The following is a brief description of an outline of typical inventions disclosed in the present application.

  An information management system according to a representative embodiment of the present invention includes a behavior detection unit that detects a user's behavior with respect to a predetermined product in a physical store, and a user's user in the physical store that is detected by the behavior detection unit. Based on the behavior, a relationship storage unit that stores a relationship between the predetermined product and the user, a purchase detection unit that detects that the user has purchased the predetermined product from an online shop on a network, A privilege determining unit that determines to grant a privilege to the physical store when the purchase detecting unit detects the purchase of the predetermined product by the user.

  The present invention can also be applied to an information management method executed in the above information management system and an information management program for causing a computer to execute a process so as to function as the information management system.

  The effects obtained by typical aspects of the invention disclosed in the present application will be briefly described as follows.

  That is, according to a representative embodiment of the present invention, when a user purchases a product at an online shop, the user gives some benefit to the actual store where the user picked up the product or tried it on. Even if the product picked up by the user is unsold, a profit or privilege for the contribution can be given to the actual store.

It is a figure showing an outline about an example of composition of an information management system in a 1st embodiment of the present invention. FIG. 2 is a diagram schematically illustrating a configuration example of a store server illustrated in FIG. 1. FIG. 3 is a diagram illustrating a situation where a user passes through an entrance / exit of an actual store corresponding to the store server shown in FIG. 2. FIG. 3 is a diagram for explaining a situation in which a user picks up a product displayed in an actual store corresponding to the store server shown in FIG. 2. FIG. 2 is a diagram schematically illustrating a configuration example of an information management server and a mobile terminal illustrated in FIG. 1. 3 is a flowchart illustrating an outline of an example of a flow of a product relationship process executed by the store server illustrated in FIG. 2. 6 is a flowchart showing an outline of an example of a flow of a privilege granting process executed by the information management server shown in FIG. 5. It is a figure showing an outline about an example of composition of an information management server and a personal digital assistant in a 2nd embodiment of the present invention. 9 is a flowchart illustrating an outline of an example of a flow of an information distribution process executed by the information management server illustrated in FIG. 8. It is a figure for explaining the situation where the purchase probability of goods exceeds a purchase threshold, and information about goods is distributed to a user's terminal. It is a figure for explaining the situation where the purchase probability of goods falls below a lower limit, and ends detection of an event about purchase of goods. It is a figure showing an outline about an example of composition of an information management server and a personal digital assistant in a 3rd embodiment of the present invention. FIG. 13 is a diagram illustrating an example of distribution of event categories classified by the event classification unit in FIG. 12.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. In all the drawings for describing the embodiments, the same portions are denoted by the same reference numerals in principle, and the repeated description thereof will be omitted. On the other hand, parts described with reference numerals in one drawing may be referred to with the same reference numerals in other drawings, although not shown again.

<Overview>
An information management system according to an embodiment of the present invention includes a user's behavior in an online shop that sells a product by opening a website on a network such as the Internet, and in an actual store that sells the same product. Is a system that, when the user actually purchases the product in the online shop, allows the user to grant a privilege to the actual store visited before the purchase.

  As described above, when the actual store is abolished due to the showrooming, the user cannot directly confirm (check) the products handled in the online shop at the actual store. Then, there is a problem that the user's willingness to purchase the product is reduced due to the inability to check the product. Such a situation may not be desired by the product manufacturer. The present system is to solve such a problem.

  The user's actions in the online shop include, for example, browsing the product or review on the website, registering the product as a favorite, and the like. Examples of the user's behavior in the actual store include, for example, picking up the product for a predetermined time or more, checking the tag or label of the product or the product description, and trying on the product if the product is clothing or the like. There are things to do.

  According to a representative embodiment of the present invention, when a user purchases a product in an online shop, the user gives some benefit to the physical store where the user picked up the product or tried on the product, so that the user can purchase the product. Even if the picked-up merchandise is unsold, it is possible to give a profit or a privilege to the contribution to the actual store. As a result, it is possible to prevent the actual store from being abolished due to a decrease in sales, and to contribute to the coexistence of the actual store and the online shop. Furthermore, the disadvantage that the user cannot directly confirm (check) products handled in the online shop at the actual shop due to the obsolescence of the actual shop can be reduced.

  In the following embodiment, the relationship between the product and the user (for example, user ID) is stored when the user picks up a predetermined product at a physical store that sells clothes and accessories for a predetermined time or more, and thereafter stores the relationship. In the following, an example will be described in which, when a user purchases a product at an online shop, the user determines to grant a privilege to an actual store where the user picks up the product.

  In addition, the information management system according to another embodiment of the present invention, for example, allows a user to register a product as a favorite on an online shop website, or to pick up or try on the product at an actual store. Accordingly, the user's action on the product is acquired, and detailed information and actual information of the product are stored at a predetermined timing on the user's portable terminal or stationary computer (hereinafter sometimes simply referred to as “terminal”). This is a system that enables distribution of coupons that can be used in stores or online shops.

  If it is possible to detect the behavior of the user before purchasing the product, regardless of whether it is a physical store or an online shop, advertisements and coupons can be provided at the optimal timing for users considering purchasing the product. There is also a request to distribute. The present system is to solve such a problem.

  In the information management system of the present embodiment, a plurality of events related to the purchase of a product are stored in advance, it is detected that the user has performed each of the plurality of events, and in accordance with each detected event, the user When the purchase probability of the product is increased or decreased, and the purchase probability of the product is reduced over time, and the purchase probability of the product thus obtained exceeds a predetermined purchase threshold, the terminal of the user Deliver information about products to

  In this case, the user registers the product as a favorite on the website of the online shop, or picks up or tries on the product at an actual store, and then performs an event, so that the purchase probability of the product is a predetermined value. When the purchase threshold is exceeded, detailed information (including advertisements) on the product, which is information on the product, and a coupon may be delivered to the user terminal.

  According to another embodiment of the present invention, the purchase of the product is considered by detecting the behavior of the user with respect to the product as an event, and calculating and estimating the purchase probability of the product based on the detected event. Advertisements and coupons for the product can be delivered at the optimal timing for the user.

  In the following embodiment, the purchase probability increases or decreases according to the user's action such as picking up a product or the lapse of time from the detected event. However, when the user performs several events, An example in which the purchase probability of the product may exceed a predetermined purchase threshold will be described.

  Further, the information management system according to another embodiment of the present invention stores a plurality of events related to the purchase of a predetermined product, and when it detects that the user performs these events, its history (event history). ) Is created, the contribution of each event is calculated based on the event history, and a plurality of events can be classified into several categories.

  In particular, in online shops, it is important to understand the relationship between user behavior in the real world and product purchases, and to increase sales by presenting a product lineup on the website that meets the needs of the user. It is also expected. The present system is to solve such a problem.

  The information management system of the present embodiment detects a user's behavior in an actual store or an online shop, or browses a product on an online book website or an e-book in a terminal, and detects a predetermined condition, for example, an online shop. When the product is browsed on the website or when the user picks up the product at an actual store, the storage of the event starts, and after a predetermined time has elapsed, or when the target user has read the product or a similar product. At the time of purchase, storage of the event has ended.

  According to still another embodiment of the present invention, when the behavior of a user with respect to a certain product is detected, information on the purchase activity of the user can be acquired by detecting the behavior of the user with respect to the product. In addition, by grasping the purchase activity of the user, it is possible to appropriately adjust the product lineup in an actual store or an online shop. Further, by using the acquired information on the purchase activity of the user, in an actual store or an online shop, for example, an advertisement or a coupon of the product can be distributed to a user who has a high possibility of purchase.

  When the relationship between the events is confirmed by calculation, the relationship may be achieved by, for example, machine learning the information of the event history, or the relationship between the events may be calculated using artificial intelligence (AI). This may be achieved by:

(1st Embodiment)
<System configuration>
FIG. 1 is a diagram schematically illustrating a configuration example of an information management system 1 according to the first embodiment of the present invention. As shown in FIG. 1, the information management system 1 includes an information management server 10, which is connected to each other via a network 2, and a plurality of store servers 20, 21 to 21 installed corresponding to actual stores and online shops, respectively. 2M (M is an arbitrary positive integer) and mobile terminals 30, 31 to 3N of a plurality of users who visit these physical stores and online shops (N is an arbitrary positive integer). Note that the configuration of the information management system 1 is not limited to the configuration illustrated in FIG. 1, and is configured so that the functions of some store servers corresponding to some real stores and online shops are realized by the information management server 10. There may be. In the configuration of the information management system 1, the functions of all the store servers 20, 21 to 2M are realized by the information management server 10, and the actual store transmits necessary information to the information management server 10 via the network 2. The configuration may be as follows.

  In addition, the information management system 1 is not limited to the case where a plurality of store servers 20 and 21 to 2M are provided respectively corresponding to a real store and an online shop. It may be configured to realize those functions for the shop.

  Although not shown, each of the mobile terminals 30, 31 to 3N is connected to a network 2 such as the Internet by performing data communication with a base station managed by a communication company via a wireless communication line. Each of the mobile terminals 30, 31 to 3N includes, for example, a mobile information processing terminal such as a mobile phone, a smartphone, a tablet terminal, and a notebook computer.

  The information management server 10 includes, for example, one or more server devices and a virtual server built on a cloud computing service. The information management server 10 is managed by an administrator of the information processing system 1, and various functions of the information management system 1, which will be described later, are transmitted from the store servers 20, 21 to 2M and the mobile terminals 30, 31 to 3N via the network 2. Is configured to receive information and data necessary to realize the above.

  The information management system 1 according to the present embodiment, in particular, stores the user and the product based on the behavior of the user carrying the mobile terminal 30, 31 to 3N in the actual store corresponding to each store server 20, 21 to 2M. Is determined, and when a predetermined grant condition is satisfied, it is determined that a privilege is to be granted to the target actual store.

  The predetermined grant condition is, for example, a condition that it is detected that the user whose relationship is specified has purchased in the online shop the same product as the product sold in the actual store. The online shop of the purchase destination may not correspond to any of the store servers 20, 21 to 2M as long as the purchase of the user in the online shop is detected.

  Examples of the privilege given to the actual store include cash or electronic money at a predetermined ratio with respect to the selling price of the product, points managed by the manufacturer of the product, and the like. Cash or electronic money may be provided from the online shop where the product was purchased, or may be provided by the manufacturer of the product. Also, in the case where points managed by the manufacturer are used as a privilege, the actual store can receive cash or the like from the manufacturer or the online shop when the points become a certain number or more. Good.

  Hereinafter, the information management system 1 is configured by assuming that a user who carries the mobile terminal 30 (hereinafter, may be simply referred to as “terminal 30”) takes a predetermined action in the actual store A corresponding to the store server 20. The configuration of the store server 20 and the information management server 10 will be described. Note that the other store servers 21 to 2M have at least the same functions as the store server 20 as long as they correspond to actual stores.

  FIG. 2 is a diagram showing an outline of a configuration example of the store server 20 shown in FIG. FIG. 3 is a diagram for explaining a situation in which a user passes through an entrance / exit of an actual store A corresponding to the store server 10 shown in FIG. 2, and FIG. 4 is an actual store corresponding to the store server 10 shown in FIG. It is a figure for explaining the situation where a user picks up goods (here, clothes) displayed in A. The store server 20 generates relationship information, which will be described later, in accordance with an action performed by the user carrying the terminal 30 in the actual store A, and transmits the generated relationship information to the information management server 10 as necessary. It has a function to send.

  As shown in FIG. 2, the store server 20 includes an entrance / exit information acquisition unit 201, a video acquisition unit 202, a sound acquisition unit 203, a control unit 204, a relationship storage unit 205, and a transmission / reception unit 206. At least prepare. In the present embodiment, under the control of the control unit 204, each of the acquisition units 201 to 203 acquires target information and the like from various sensors, and the control unit 204 communicates between the user and the product based on the acquired information. It has a function of determining whether or not there is a relationship, and when there is a relationship, generating relationship information and storing (storing) the relationship information in the relationship storage unit 205. If the user does not purchase the product before leaving the physical store, the control unit 204 has a function of transmitting the generated relationship information to the information management server 10 via the transmission / reception unit 206. Have.

  The entrance / exit information acquisition unit 201 receives the user information and the entrance / exit information read through the IC card reading unit 211 when the user enters or exits the actual store A through the entrance gate 210. It has a function of acquiring from the entrance gate 210.

  Specifically, as shown in FIG. 3, when the user contacts (touches) or approaches the IC card to the IC card reading unit 211 of the entrance gate 210, the IC card reading unit 211 stores the IC card in the IC card. Read user information. The user information is stored in a storage unit (not shown) together with the time of entering or leaving the store, and the information is transmitted to the store server 20 via a wired or wireless network in the actual store A. The entrance / exit information acquisition unit 201 acquires user information and entrance / exit information from the entrance / exit gate 210 via the transmission / reception unit 206. The user information includes the user ID used in the information management system 1 in addition to the user's name, date of birth, telephone number, and the like normally stored in the IC card.

  Note that, in the present embodiment, as a configuration for acquiring entrance / exit information at the entrance gate 210, a case where an IC card possessed by a user is used has been described, but the present invention is not limited to this configuration. For example, the entrance / exit gate 210 has a barcode reader capable of reading a barcode, a QR code (registered trademark), or the like instead of the IC card reading unit 211. May be configured to display a barcode or the like generated by a dedicated application on the display screen of the terminal 30 and hold the displayed barcode or the like over a barcode reader. In addition, the user entering / leaving at the entrance / exit gate 210 is detected by performing short-range wireless communication such as BLE (Bluetooth Low Energy; Bluetooth is a registered trademark) with the terminal 30 owned by the user. You may.

  The image acquisition unit 202 has a function of acquiring images captured by a plurality of cameras 220 installed in the entrance of the actual store A or in the store as necessary. In the present embodiment, as shown in FIG. 3, when a user enters or exits the actual store A, the camera 220 that is capturing an image of the vicinity of the IC card reading unit 211 of the entrance / exit gate 210 at the timing of entering or leaving the store. Is imaged. The video data captured by the camera 220 is stored in, for example, a storage device or a storage unit of the store server 20 (not shown) via a network in the actual store A.

  The image acquisition unit 202 acquires the image data at the store entry time acquired by the store entry / exit information acquisition unit 201 from this storage device. The obtained video data is output to the control unit 204. The control unit 204 determines the user ID of the user who has entered the actual store A and the characteristics of the user's video or image extracted from the video data captured by the camera 220 at the store entrance (especially, clothing, height, and skin). (E.g., color) in the storage unit (not shown) of the store server 20.

  As shown in FIG. 4, cameras 220 are installed in the actual store A so that the number of cameras 220 can track the user who has entered the actual store A. The control unit 204 also causes the storage unit (not shown) of the store server 20 to store the images captured by the cameras 220. The image acquisition unit 202 sequentially acquires images of the tracked user captured from the storage unit.

  The sound acquisition unit 203 has a function of acquiring sounds collected by a plurality of microphones 230 as illustrated in FIG. 4 from a storage unit (not illustrated). Specifically, a plurality of microphones 230 are installed in the actual store A, and these microphones 230 collect, for example, footsteps and voices of the user who moves in the actual store A, and store server 20 are stored in a storage unit (not shown). Then, the sound acquisition unit 203 acquires the collected sound data from the storage unit based on the user's footsteps, voices, and the like.

  Note that the plurality of cameras 220 and the plurality of microphones 230 together with the control unit 204 constitute an action detection unit that detects a user's action on a predetermined product in the actual store A. As the action detecting unit, for example, a temperature sensor, a pressure sensor, an infrared sensor, or the like may be provided in addition to the camera 220 and the microphone 230. In this case, the detection information of the various sensors is transmitted to the store server 20 via a wired or wireless network in the actual store A.

  The control unit 204 controls the operation of each unit of the store server 20, and based on information stored in a storage unit (not shown), an entrance / exit information acquisition unit 201, a video acquisition unit 202, and a sound acquisition unit 203. Has the function of acquiring the target information / data. The entrance gate 210, the plurality of cameras 220, the plurality of microphones 230, the acquisition units 201 to 203, and the control unit 204 that controls them also function as an event detection unit in the present embodiment.

  In addition, when entry into the actual store A is detected and tracking is started, the control unit 204 is imaged by the plurality of cameras 220 so as to be able to track the video and footsteps of the target user. It also has a function of acquiring the video data and the sound data collected by the plurality of microphones 230 from a storage unit (not shown) to specify the position of the user.

  Further, based on the video data and the sound data, the control unit 204 detects that the user is located in front of the product shelf on which the product is displayed and picks up the predetermined product, and It also has a function of specifying and acquiring product data of the product from a storage unit (not shown).

  The relationship storage unit 205 has a function as a storage area for storing relationship information obtained by associating a user ID of a user satisfying a predetermined storage condition with product data of a predetermined product. When a predetermined storage condition is satisfied, the control unit 204 associates the user ID of the user with the product data of the predetermined product, creates relationship information, and stores the created relationship information in the relationship storage unit 205. Remember.

  The transmission / reception unit 206 receives the user entry / exit information from the entrance / exit gate 210 and, when a predetermined transmission condition is satisfied, transmits the relationship information stored in the relationship storage unit 205 to the information management server 10. It has a function to send.

  Here, as the predetermined storage condition, for example, there is a condition that the user picks up a predetermined product sold in the actual store A. The predetermined storage condition is not limited to the condition that the user picks up the predetermined product in the hand. For example, the condition that the predetermined time elapses while the user picks up the product, the condition that the user puts the product on the product shelf or the product case, At least one condition such as a condition that the user keeps watching the predetermined product for a predetermined time or a condition that the user sees (confirms) a tag or label attached to the predetermined product may be used.

  After the relationship information between the user and the predetermined product is stored in the relationship storage unit 205, the control unit 204 purchases the product at the real store A before the user leaves the real store A. When it is detected, the relationship information stored in the relationship storage unit 205 may be deleted. By adopting such a configuration, it is not necessary to transmit substantially unnecessary relationship information to the information management server 10, thereby detecting an event performed by the user regarding the purchase of the product in the privilege granting process described later. Can be effectively prevented.

  Further, when the user whose relationship information is stored in the relationship storage unit 205 visits the actual store A again and the entrance is detected by the entrance gate 210, the control unit 204 transmits the actual store via the transmission / reception unit 206. The information relating to the re-entry to A (entry re-entry information) is transmitted to the information management server 10. The re-entry information may include information indicating that the user has picked up the product associated with the relationship information again. These pieces of information constitute one type of event information in a privilege granting process (see FIG. 7) described later.

  Here, the method of detecting the purchase of a product is not particularly limited. For example, a method of detecting a purchase from a bank or credit card company application installed on the user terminal 30 or a dedicated application capable of acquiring such information is used. Any method may be used as long as it obtains payment information.

  On the other hand, if the user leaves the store A by holding the IC card over the IC card reading unit 211 of the entrance gate 210 without purchasing a predetermined product, the control unit 204 Then, the relationship information stored in the relationship storage unit 205 is transmitted to the information management server 10. Such an action corresponds to a predetermined transmission condition.

  Next, the arrangement of various sensors in the actual store A will be described. As shown in FIG. 4, a plurality of cameras 220 and a plurality of microphones 230 are installed in the store of the actual store A so that a user moving in the store can be tracked. By using not only images captured by the plurality of cameras 220 but also sounds collected by the plurality of microphones 230, the position of the user can be accurately tracked.

  For example, as shown in FIG. 4, when the user picks up the coat hung on the product shelf, the control unit 204 causes the video acquisition unit 202 to acquire the image of the camera 220 imaging the product shelf. The product is specified by the arrangement, color, shape, etc. of the product picked up. When the user holds the product for a predetermined time, the control unit 204 causes the relationship storage unit 205 to store the relationship information obtained by associating the user ID of the user with the product data of the product.

  In the present embodiment, the action of the user picking up a product is detected by the plurality of cameras 220, but the present invention is not limited to such a configuration. For example, the product shelf may be provided with a weight sensor, an infrared sensor, or the like so that each product can be specified.

  Instead, an IC tag is attached to each of the products displayed on the product shelf or a hanger or the like on which clothes, which are products, are hung, and the control unit 204 controls the user terminal 30 and the IC tag. When the distance is shorter than a predetermined distance, the relationship information obtained by associating the user ID of the user with the product data of the product may be stored in the relationship storage unit 205.

  Next, the configurations of the information management server 10 and the mobile terminal 30 according to the present embodiment will be described. FIG. 5 is a diagram schematically illustrating a configuration example of the information management server 10 and the mobile terminals 30, 31 to 3N illustrated in FIG. Here, the terminal 30 will be described on behalf of the mobile terminals 30, 31 to 3N.

  First, the configuration of the information management server 10 will be described. As shown in FIG. 5, the information management server 10 includes at least a control unit 101, a relationship information storage unit 102, a transmission / reception unit 103, a terminal information acquisition unit 104, and a privilege determination unit 105.

  The control unit 101 controls the operation of each unit of the information management server 10. For example, when the relationship information is transmitted from the store server 20, the control unit 101 receives the relationship information via the transmission / reception unit 103, and It has a function of storing in the sex information storage unit 102.

  Further, the control unit 101 has a function of receiving various terminal information via the transmission / reception unit 103 and the terminal information acquisition unit 104 when various terminal information is transmitted from the user terminal 30 and storing the terminal information in a storage unit (not shown). Have.

  In the present embodiment, the various terminal information particularly means information related to the purchase of a product associated with the user ID of the user. Similarly to the IC card, the terminal 30 stores, as user information, a user ID used in the information management system 1 in addition to the user's name, date of birth, telephone number, and the like. The various terminal information also includes payment information acquired by applications of banks and credit card companies.

  Further, various terminal information includes information that the user browsed the product in the electronic book downloaded to the terminal 30, and a web site of an online shop that sells the product or a similar product by the web browsing application of the terminal 30. It also includes information that the user browsed the site, that is, information that the product or a similar product was purchased by the so-called Internet banking or bank application, or the payment information of the online shop website. These pieces of information constitute a part of event information in a privilege granting process described later.

  The terminal information acquisition unit 104 has a function of receiving various terminal information transmitted from the terminal 30 via the transmission / reception unit 103, acquiring various terminal information in association with a user ID, and storing the terminal information in a storage unit (not shown). In the present embodiment, the terminal information acquisition unit 104 functions as a purchase detection unit that detects that the user has purchased a predetermined product from an online shop on the network.

  When the terminal information acquisition unit 104 detects that the user has purchased a predetermined product from the online shop, the privilege determination unit 105 generates the relationship information by visiting the user and performing a predetermined action. It has a function of deciding to grant a privilege to the actual store A corresponding to the store server 20. The information on the determination of the privilege provision is provided not only to the administrator of the information management system 1 but also to the online shop where the user has purchased the product.

  Although illustration is omitted in the information management system 1 of the present embodiment, the owner of the online shop that has received the information on the determination of the award of the privilege gives the owner of the actual store A a fee or points according to a predetermined ratio. What is necessary is just to be constituted to pay.

  In addition, based on the event information acquired as described above, the privilege determining unit 105 determines whether the user's action in the actual store A, that is, the action of picking up the product or trying on the product, It also has a function of calculating the degree of contribution indicating whether the contribution has been made. That is, the privilege determination unit 105 also functions as a contribution degree calculation unit.

  Then, the privilege determining unit 105 has a function of calculating the fee and the percentage of points according to the calculated degree of contribution. In the present embodiment, the commission and points paid to the actual store A may be determined in consideration of this ratio.

  Next, the configuration of the mobile terminal 30 will be described. In the present embodiment, as shown in FIG. 5, the mobile terminal 30 includes at least a browsing history storage unit 301, a payment information acquisition unit 302, and a transmission / reception unit 303.

  The browsing history storage unit 301 has a function of storing, as browsing history information, a user browsing a website on which a target product is posted, via a web browser of the terminal 30. In this case, the browsing history information may include a website visit date and time, a product browsing time, and the like.

  When the payment information acquisition unit 302 detects that the user has purchased the product or a similar product by electronic payment via the terminal 30 by a so-called Internet banking or bank application, or on an online shop website, It has a function of acquiring payment information and storing it in a storage unit (not shown).

  Note that the browsing history storage unit 301 and the payment information acquisition unit 302 also function as an event detection unit that detects an event related to the purchase of a predetermined product on the terminal 30.

  The terminal 30 transmits the browsing history information and the payment information obtained in this manner and stored in the storage unit (not shown) to the information management server 10 at a predetermined timing via the transmission / reception unit 303. The predetermined timing may be immediately when the information is obtained, or may be a fixed time such as midnight.

<Processing Flow (Product Relationship Processing by Store Server 20)>
FIG. 6 is a flowchart showing an outline of an example of the flow of the product relation process executed by the store server 20 shown in FIG. The merchandise relationship processing is started when the store server 20 detects that the user has entered the real store A. Here, a case will be described as an example where the merchandise relationship processing is executed by the store server 20 based on the behavior when the user enters the actual store A.

  In the merchandise relationship processing, first, when the store server 20 detects that the user has passed the entrance gate 210 by the entrance / exit information acquisition unit 201, the store server 20 detects that the user has entered the actual store A (step S101) An image or video of the user is acquired by the camera 220 near the entrance gate 210 (Step S102). When entering the actual store A, the IC card reading unit 211 acquires user information including the user ID of the user.

  The control unit 204 of the store server 20 extracts the characteristics of the user (especially clothes, dress style, skin color, etc.) from the image of the user, associates the extracted information with the user ID acquired from the IC card when entering the store, and stores the data (not shown). (Step S103). After that, the control unit 204 uses the plurality of cameras 220 and the plurality of microphones 230 to track the behavior of the user in the actual store A (step S104).

  Next, the control unit 204 determines whether or not the user's exit from the store has been detected by the entrance / exit information acquisition unit 201 (step S105). If it is determined that the user has left the store, the control unit 204 ends the product relationship processing as it is.

  On the other hand, if the control unit 204 determines that the user has not left the store yet, the control unit 204 performs a predetermined action based on the user images acquired from the plurality of cameras 220 via the image acquisition unit 202. It is determined whether or not it has been performed (step S106). Here, it is determined from the video of the user whether or not the user has picked up a product from the product shelf. When it is determined that the user has picked up the product, the control unit 204 acquires the product data stored in the storage unit (not shown) based on the video of the product captured by the camera 220. The control unit 204 repeatedly executes the processing of steps S104 to S106 until the user takes a predetermined action.

  When it is determined that the user has performed the predetermined action, the control unit 204 determines whether the action has continued for a predetermined time or more (step S107). When it is determined that the action has not been continued for the predetermined time, the control unit 204 returns to the process of step S104, and repeats steps S104 to S104 until the user takes the predetermined action again or leaves the actual store A. The process of S106 is repeatedly executed.

  When the user takes a predetermined action and determines that the action has continued for a predetermined time or more, the control unit 204 associates the user ID acquired at the time of entering the store with the product data of the product, and stores the relationship information. It is created and the relationship information is stored in the relationship storage unit 205 (step S108).

  When the relationship information is stored in the relationship storage unit 205, the control unit 204 determines whether or not the user has purchased the product at the physical store A by using a bank application downloaded to the terminal 30 or the like ( Step S109). When it is determined that the user purchased the product before leaving the actual store A, the control unit 204 deletes the relationship information stored in the relationship storage unit 205 (step S110), Returning to the process of step S104, the processes of steps S104 to S106 are repeatedly executed until the user takes a predetermined action again or leaves the actual store A.

  On the other hand, if the purchase of the product cannot be detected, the control unit 204 determines whether or not the entry / exit information acquisition unit 201 has detected that the user has left the store (step S111). If the user has not left the store, the control unit 204 returns to the process of step S104, and repeats the processes of steps S104 to S106 until the user again takes a predetermined action or leaves the real store A. Execute.

  When determining that the user has left the store, the control unit 204 determines whether or not relationship information between the user and a predetermined product is stored in the relationship storage unit 205 (step S112). If no relationship information is stored in the relationship storage unit 205, the control unit 204 ends the product relationship process as it is.

  On the other hand, when the relationship information is stored in the relationship storage unit 205, the control unit 204 transmits the stored relationship information to the information management server 10, and ends the product relationship process.

  Here, the case where the relationship information regarding one product is stored based on the behavior of the user in the actual store A has been described. However, after storing the relationship information in the relationship storage unit 205 in step S108, if the user has performed a predetermined action on another product, the control unit 204 performs The relationship information may be generated and stored in the relationship storage unit 205. In this case, if the user leaves the physical store A without purchasing any product, the control unit 204 transmits to the information management server 10 the relationship information with all the products associated with the user ID. Good.

<Processing Flow (Privilege Granting Process by Information Management Server 10)>
FIG. 7 is a flowchart showing an outline of an example of the flow of the privilege providing process executed by the information management server 10 shown in FIG. This privilege granting process is started when the information management server 10 receives the relationship information between a certain user and a predetermined product from any of the store servers 20, 21 to 2M. Here, a case where the information management server 10 receives the relationship information from the store server 20 will be described as an example.

  In the privilege granting process, first, the information management server 10 receives relationship information indicating a relationship between a user and a predetermined product sold in the actual store A from the store server 20, and converts the received relationship information into a relationship. The information is stored in the information storage unit 102 (step S201). Thereafter, the information management server 10 appropriately obtains event information related to the purchase of the product from the user's terminal 30 or the store server 20, 21 to 2M (step S202), and stores the event information in a storage unit (not shown). .

  Here, the event information includes an event that triggers the user to purchase a predetermined product (opportunity), and conversely, an event that triggers the user to stop purchasing the predetermined product. Examples of the “event that triggers the purchase” include, for example, re-entering the physical store A, taking the predetermined product again, and handling a product similar to the product sold in the physical store A. Entering another physical store B, browsing an e-book on which a predetermined product is posted, browsing the website of an online shop that handles the predetermined product or a similar online shop (confirm product reviews, etc. Action), registration of the favorite of the similar or similar product on these websites, increase of the user's bank account balance by transfer of salary or the like. Further, examples of the “event that triggers the user not to purchase” include, for example, purchase of a product similar to a predetermined product at an actual store or an online shop, and movement of a user from the actual store A to a distance. The fact that the user “moves far away” includes not only the possibility of purchasing a predetermined product at the physical store A by moving the user far away, but also the behavior of the user at the physical store A This is because it is thought that it will not contribute much to the purchase of the product.

  Next, the information management server 10 obtains a bank account or a credit card payment information from the user's terminal 30 by the terminal information obtaining unit 104, so that the user can obtain a predetermined product from an online shop on the network. It is detected whether or not the product has been purchased (step S203). When the purchase of the predetermined product in the online shop is not detected, the information management server 10 purchases a product similar to the predetermined product in the or another online shop or physical store using the payment information. In addition to detecting whether or not the user has moved away from the actual store A based on the user information of the user terminal 30 and the position information of the terminal 30 (step S204).

  If the purchase of a similar product cannot be detected and the user has not moved to a distant place, the information management server 10 returns to the process of step S202 and purchases a predetermined product at the online shop or determines whether a similar product has been purchased. Are repeatedly executed until it is detected that the user has purchased the online shop or the actual shop or the user has moved far away.

  On the other hand, when the purchase of a predetermined product is detected in the online shop, the information management server 10 calculates the degree of contribution of the real store A to the purchase of the product based on the event information stored in the storage unit (step). S206). Specifically, the privilege determination unit 105 determines the number of actions of the user stored in the event information, that is, the number of actions related to the purchase of a product performed until the user purchases a predetermined product in the online shop. Then, the contribution of the actual store A is calculated. For example, when five events are stored in the event information, the contribution of the actual store A is calculated as 1/5 (= 0.2).

  Next, the privilege determination unit 105 determines the ratio of the privilege to be granted to the real store A according to the calculated contribution of the real store A, and determines to grant the privilege according to the calculated ratio to the physical store. (Step S207). After determining the grant of the privilege according to the ratio, it is considered that the acquisition of the event information for the user becomes unnecessary, and the control unit 101 determines that the user stored in the relationship information storage unit 102 The relationship information with the product is deleted (step S205), and the privilege granting process ends.

  In step S204, when it is determined that a product similar to the predetermined product has been purchased at the or another online shop or physical store, or when it is determined that the user has moved far from the physical store A, It is considered that the degree of contribution of the actual store A to the purchase of the predetermined product has substantially disappeared, and the control unit 101 stores the relationship between the user and the predetermined product stored in the relationship information storage unit 102. The sex information is deleted (step S205), and the privilege granting process ends.

  As described above, according to the information management system 1 in the first embodiment of the present invention, the user's behavior with respect to a predetermined product in the physical store A is detected, and the detected user's behavior in the physical store A ( In particular, the user may pick up a product sold in the physical store A, keep watching the product placed on a product shelf or a product case for a predetermined time, or view a tag or label attached to the product. Based on the behavior), the relationship between the predetermined product and the user is stored, and thereafter, when it is detected that the user has purchased the predetermined product from the online shop on the network, the actual store A is It is configured to determine that a privilege is to be granted. As described above, when the user purchases a product at the online shop, the user obtains the product or gives it a try on, and by giving a certain privilege to the real store A, the product obtained by the user becomes a real store. Even if unsold at A, a profit or privilege for the contribution can be given to the actual store A. As a result, it is possible to prevent the actual store from being abolished due to a decrease in sales, and to contribute to the coexistence of the actual store and the online shop. Furthermore, the disadvantage that the user cannot directly confirm (check) products handled in the online shop at the actual shop due to the obsolescence of the actual shop can be reduced.

  In the above-described privilege granting process, the case where the contribution of the actual store A is calculated according to the number of events stored in the event information, and the ratio of the privilege to be granted is adjusted based on the contribution is described. However, the present invention is not limited to such a configuration. For example, the privilege determination unit 105 may be configured to determine that a predetermined privilege is to be directly provided to the real store A without calculating the contribution degree of the real store A. Instead, the privilege determination unit 105 sets the contribution of each event in advance, instead of the number of events, and uses the contribution corresponding to the event stored in the event information to calculate the contribution of the actual store A. May be calculated. For example, in the event information, in addition to picking up a product at the actual store A (for example, 0.5), registering the product as a favorite at the online shop (for example, 0.2), At a different physical store B that sells the product (eg, 0.3), browses an electronic book on which the product is posted (eg, 0.2), If the fact that the product was picked up at the store A (0.5) is stored, the contribution of the real store A is 1.0, which is the sum of the contributions of two actions at the real store A, Using the total contribution rate of 1.7, 1.0 / 1.7 (≒ 0.588) is obtained.

(2nd Embodiment)
<System configuration>
The information management system 1 according to the second embodiment of the present invention has the entire configuration shown in FIG. 1 of the first embodiment, and the configuration of the store server 20 is similar to the configuration shown in FIG. 2 of the first embodiment. . Therefore, the configuration of the entire system and the configuration of the store server 20 are not shown in the drawings, and are denoted by the same reference numerals as necessary.

  In addition, in the information management system 1 of the present embodiment, in response to the user picking up the product at the physical store A, the user's behavior related to the purchase of the product is acquired, and the user A case will be described in which detailed information of the product and coupons that can be used in the actual store A or the online shop are distributed to the portable terminal 30A (hereinafter sometimes simply referred to as “terminal 30A”).

  FIG. 8 is a diagram schematically illustrating a configuration example of the information management server 10A and the mobile terminal 30A according to the second embodiment of the present invention. As shown in FIG. 8, the information management server 10A includes a control unit 101, a transmission / reception unit 103, a terminal information acquisition unit 104, an event storage unit 106, a purchase probability calculation unit 107, a determination unit 108, an information distribution And at least a unit 109. In addition, detailed description of each part denoted by the same reference numeral will be omitted.

  The event storage unit 106 has a function of storing a plurality of events related to purchase of a predetermined product. In the “plurality of events”, the user picks up a product sold in the first physical store A, and the user keeps watching the product placed on the product shelf or the product case of the physical store A for a predetermined time. And at least one of the following: a user sees a tag or label attached to the product. In addition, the “plurality of events” include re-entering the first physical store A (in this case, it is preferable to take any of the user's actions in the first physical store A); Entry into the second physical store B (in this case, in the second physical store B, the user may pick up a product similar to the predetermined product, keep watching it, see a tag, etc. Preferred), browsing websites of online shops or similar online shops that sell products similar to the products sold at the first physical store A, and predetermined registration of the or similar products on these websites (That is, favorite registration). The events that can be stored in the event storage unit 106 are not limited to these, and may further include actions that the user can take or actions that affect the user with respect to purchase of a predetermined product.

  The control unit 101 is stored in the event storage unit 106 based on terminal information acquired via the terminal information acquisition unit 104 functioning as an event detection unit, relationship information or entry information received from the store server 20, and the like. It functions to detect that the user has performed any of the events or that the event has been executed by an application stored in the user terminal 30.

  The “event performed by the user” includes taking or trying on a predetermined product in the physical store A, and handing a similar product in one or more different physical stores that sell products similar to the physical store A. Taking or trying on a product, visiting the website of an online shop that sells a given product, registering that product as a favorite on that website, and downloading an e-book that contains the given product. And browsing the product.

  On the other hand, the “event executed by the application of the terminal 30” includes acquisition of a transaction history by a bank application (particularly, payment to a bank account) and settlement of a bank account or a credit card by an application of the information management system 1. Acquisition of information.

  When the control unit 101 detects that an event related to the purchase of a predetermined product has been performed by the control unit 101, the purchase probability calculation unit 107 allows the user to execute the product regardless of the actual store or the online shop according to the type of the event. It has a function of calculating a purchase probability, that is, a purchase probability. Specifically, each event is assigned a numerical value preset to increase or decrease the purchase probability of the product, and when an event is detected, the purchase probability at that time is increased or decreased by the numerical value. ing. Here, the purchase probability calculation unit 107 functions as a purchase probability increase / decrease unit of the information management system 1 of the present embodiment.

  On the other hand, it is considered that as time elapses, the user's interest in the product decreases, and the purchase probability decreases. Therefore, the purchase probability calculation unit 107 also has a function of reducing the purchase probability by a numerical value obtained by multiplying the elapsed time by a predetermined coefficient. Here, the purchase probability calculation unit 107 functions as a purchase probability reduction unit of the information management system 1 of the present embodiment. The method of reducing the purchase probability is not particularly limited, but includes a method of decreasing the linear function as a linear function of time at a fixed rate according to time, and a method of reducing the delay using differential integration or the like.

  The determination unit 108 has a function of determining whether the purchase probability calculated by the purchase probability calculation unit 107 has exceeded a predetermined threshold (purchase threshold). The purchase threshold may be appropriately determined by the administrator of the information management system 1 in consideration of the numerical value set for each event. When determining that the purchase probability exceeds the purchase threshold, the determination unit 108 outputs the determination result to the information distribution unit 109.

  The determination unit 108 also has a function of determining whether the purchase probability of the product calculated by the purchase probability calculation unit 107 has fallen below a predetermined lower limit. In this case, the determination unit 108 functions as a lower limit value determination unit in the information management system 1 according to the present embodiment. This determination result is output to the control unit 101, and the control unit 101 determines whether to continue the information distribution process described later based on the determination result.

  Upon receiving the determination result that the purchase probability exceeds the purchase threshold, the information distribution unit 109 has a function of distributing information about the product to the terminal 30A of the user. The “information about a product” includes, for example, a product review including detailed information on the product and recommended points in order to increase the user's willingness to purchase.

  Further, the “information about the product” includes a coupon that can be used when purchasing the product at the actual store A visited by the user, a coupon that can be used in an online shop that has registered the product as a favorite, and the like. In particular, when the information distribution unit 109 distributes a coupon that can be used in the actual store A, the user can be encouraged to purchase the product at the actual store A. Thereby, the disadvantage of the actual store A due to showrooming can be suppressed.

  The actual store A where the user has visited and picked up the product and the other actual store B which sells a product similar to the product are stored in the store server shown in FIG. Each of the stores has an entrance gate 210, a plurality of cameras 220, a plurality of microphones 230, and the like as shown in FIGS.

  Each part of the camera 220, the microphone 230, and the store server 20 that detects a predetermined action of the user in the actual store A, that is, an action of picking up a product, etc., is a first action detection in the information management system 1 of the present embodiment. Functions as a unit. Further, the same units that detect the user's shaking behavior in another actual store B function as the second behavior detecting unit in the information management system 1 of the present embodiment. Information about the user's behavior (including entry into the actual store) detected by the first behavior detection unit and the second behavior detection unit is transmitted to the information management server via the transmission / reception unit 206 of the store server 20, 21 to 2M. Sent to 10A.

  Next, the configuration of the terminal 30A of the present embodiment will be described. As shown in FIG. 8, the terminal 30A includes at least a transmission / reception unit 303, a registration detection unit 304, and a browsing detection unit 305. Note that, similarly to the mobile terminal 30 of the first embodiment, the terminal 30A may include a browsing history storage unit 301 and a payment information acquisition unit 302.

  The registration detection unit 304 has a function of detecting that the user has performed a predetermined registration for a predetermined product on the website of the online shop. Specifically, the registration detection unit 304 detects that a predetermined product has been registered as a “favorite” on the website. When the registration detection unit 304 detects that the online shop has been registered as a favorite, the registration detection unit 304 associates the online shop with the registered product and stores the information in a storage unit (not shown) as registration information.

  The browsing detection unit 305 has a function of detecting that a user has browsed a page on which a product is posted on a website of an online shop that sells a predetermined product. In addition, the browsing detection unit 305 has a function of detecting that the user has browsed a corresponding page of the electronic book on which a predetermined product is published, among the electronic books downloaded to the user terminal 30A. Upon detecting browsing of a website or electronic book, the browsing detection unit 305 associates the URL of the website or the book name of the electronic book with the product and stores the information as browsing information in a storage unit (not shown).

  Although illustration is omitted, an application of a bank or a credit card company or an application capable of acquiring such information is installed in the terminal 30A. When payment from these applications to a user's bank account is detected, this payment information is also stored in a storage unit (not shown).

  The registration detecting unit 304, the browsing detecting unit 305, and the application capable of detecting the deposit of an account also function as the event detecting unit in the information management system 1 of the present embodiment.

  The transmission / reception unit 303 has a function of transmitting registration information, browsing information, and payment information stored in the storage unit to the information management server 10 at a predetermined timing. The predetermined timing may be immediately when such information is obtained, or may be a fixed time such as midnight.

<Processing flow (information distribution processing by information management server 10A)>
FIG. 9 is a flowchart outlining an example of the flow of the information distribution process executed by the information management server 10A shown in FIG. In this information distribution process, information on an event detected by the event detection unit is constantly received, but when a user performs a predetermined action in the event, a process related to distribution of information on a predetermined product is started. You. Here, a case will be described as an example where the information management server 10A receives event information relating to a predetermined action of the user from the store server 20.

  In the information distribution process, first, the information management server 10A receives information on an event detected by each event detection unit from the user terminal 30A or the store servers 20, 21 to 2M (step S301). The control unit 101 of the information management server 10A determines whether the received event information includes information on a predetermined action of the user (step S302). When it is determined that the information on the predetermined action is not included in the event information, the control unit 101 returns to the processing of step S301 and repeats the processing of steps S301 and S302 until the information on the predetermined action is included. Execute.

  On the other hand, when determining that the information on the predetermined action is included in the event information, the control unit 101 starts detecting and storing an event on the purchase of the product by the user (step S303). In the present embodiment, after the start of the detection and storage of the event, the control unit 101 distributes the information on the product to the user terminal 30A or until the detection of the event is completed because a predetermined condition is satisfied. The execution of the information distribution process is continued.

  The purchase probability of the product is set to a predetermined value, for example, 50% by the user's predetermined action, that is, when the user picks up a predetermined product in the actual store A. However, if the user purchases the product before leaving the actual store A, the information management server 10A acquires the payment information of the product from the terminal 30A. In such a case, the control unit 101 may end the information distribution processing without performing the processing after step S303 of the information distribution processing.

  After starting the detection and storage of the event, the control unit 101 further receives event information from the user's terminal 30A or each of the store servers 20, 21 to 2M via the transmission / reception unit 103, and the event related to the purchase of a predetermined product is generated. It is determined whether or not it is included (step S304). When it is determined that the event related to the purchase of the product is not included, the purchase probability calculating unit 107 gradually decreases the purchase probability set to the predetermined value according to the lapse of time from the detection of the event of the predetermined action. (Step S306).

  On the other hand, when it is determined that an event related to the purchase of a predetermined product is included, the purchase probability calculation unit 107 calculates the purchase probability of the product according to the type of the event or the like (step S305). Specifically, the purchase probability calculation unit 107 calculates the purchase probability of the product by adding a value corresponding to the type of the event to the current purchase probability. After that, the purchase probability calculation unit 107 gradually decreases the calculated purchase probability in accordance with the passage of time from the calculation of the product purchase probability (step S306).

  Next, the determining unit 108 determines whether or not the purchase probability of the product has exceeded a predetermined purchase threshold (Step S307). When the determination unit 108 determines that the purchase probability exceeds the purchase threshold, the information distribution unit 109 distributes information on the product (for example, a coupon of the product at the actual store A) to the user terminal 30A ( (Step S308), the information distribution process ends.

  On the other hand, when the determination unit 108 determines that the purchase probability does not exceed the purchase threshold, the determination unit 108 subsequently determines whether the purchase probability of the product has fallen below a predetermined lower limit (step S1). S309). When the determination unit 108 determines that the purchase probability of the product is lower than the lower limit, the control unit 101 ends the information distribution process.

  When the determination unit 108 determines that the purchase probability of the product is not below the lower limit value, the control unit 101 returns to the process of step S304 and repeatedly executes the processes of steps S304 to S309. That is, in the information distribution process of the present embodiment, once detection of an event related to the purchase of a product is started (step S303), information on the product is distributed to the user terminal 30A (step S308), or the purchase probability is set to the lower limit. Until the detection of an event that falls below the time is completed (“Yes” in step S309), the control unit 101 continues to detect the event and increase or decrease the purchase probability of the product.

  Here, an example of a change in the purchase probability in the case of distributing information about a product will be briefly described. FIG. 10 is a diagram for explaining a situation where the purchase probability of a product exceeds the purchase threshold and information about the product is distributed to the user terminal. When the information management server 10A detects that the user has picked up the product at the physical store A, the information distribution process is started.

  First, in the actual store A, when the user picks up a predetermined product, the purchase probability of the product is further increased. Thereafter, the purchase probability decreases at a predetermined rate. Then, on the website of the online shop, when the user registers the product as a favorite via the terminal 30A, the purchase probability of the product increases again. In this example, since information distribution (coupon distribution) from the real store A is prioritized, a value that does not reach the purchase threshold is assigned to “favorite registration”.

  On the other hand, on the website of the same or another online shop that sells a product similar to the product, if the user registers a product similar to the product as a favorite, the possibility of purchasing the product may be reduced. Therefore, the purchase probability of the product is slightly lowered.

  Thereafter, for example, when payment to the user's bank account is detected on the user's payday or the like, the purchase probability of the product is further increased. In this example, after that, the user returns to the actual store A, picks up the product, or checks the product tag, thereby further increasing the purchase probability of the product. Then, at this timing, the purchase probability of the product exceeds the purchase threshold, and information on the product, that is, a coupon that can be used to purchase the product at the actual store A, is distributed to the user terminal 30A.

  In addition, the information regarding the product to be distributed is not limited to the coupon of the product in the actual store A, and may be, for example, the coupon in an online shop that the user has viewed, and may be simply the detailed information of the product ( Reviews, etc.). Further, the information on the product to be distributed may be appropriately determined according to the action that triggered the distribution. For example, when the purchase probability of the product exceeds the purchase threshold value by re-viewing the online shop, a coupon that can be used to purchase the product in the online shop may be distributed to the user terminal 30A.

  Next, a brief description will be given of a case in which the information distribution process is ended without distributing information on a product. FIG. 11 is a diagram for explaining a situation where the purchase probability of a product falls below the lower limit and detection of an event related to the purchase of the product ends. In this case as well, the information distribution process is started by detecting by the information management server 10A that the user has picked up the product at the physical store A.

  Unlike the case of FIG. 10, when a user registers a product similar to the product as a favorite on a website of an online shop that sells the same or similar product, and then purchases the similar product in the online shop, the product Is substantially reduced to zero. As a result, the purchase probability of the product falls below the lower limit, and the rise management server 10A ends the information distribution process without distributing information on the product. That is, the information management server 10A ends detection and acquisition of an event related to purchase of a predetermined product.

  As described above, according to the information management system 1 in the second embodiment of the present invention, a plurality of events related to purchase of a predetermined product are stored, and for each of the plurality of events, When it is detected that the event has been performed on the terminal 30A of the user, the purchase probability of the product by the user is increased or decreased, and the purchase probability of the product is reduced according to the elapsed time from the timing at which the first event was acquired. It is determined whether or not the purchase probability of the product has exceeded a predetermined purchase threshold. If it is determined that the purchase probability of the product has exceeded the purchase threshold, information on the product is delivered to the terminal 30A of the user. In this way, by changing the purchase probability of the product by the user in response to the event by the user or the terminal 30A of the user, and by distributing information about the product in accordance with the purchase probability exceeding the purchase threshold, the Advertisements and coupons for the product can be distributed to the user who is considering purchasing the product at the optimal timing.

  In particular, when distributing a coupon of the physical store A visited by the user as information on the product, it can be expected that the user will purchase the product at the physical store A. Thereby, it is possible to contribute to the sales of the actual store A.

  Further, even when the coupon of the online shop is distributed as information on the product, by giving the benefit described above in the first embodiment to the real store A, profits and profits are also provided to the real store A that has contributed to the purchase of the product. Benefits can be granted. As a result, it is possible to prevent the actual store from being abolished due to a decrease in sales, and to contribute to the coexistence of the actual store and the online shop.

(Third embodiment)
<System configuration>
The information management system 1 according to the third embodiment of the present invention has the overall configuration shown in FIG. 1 of the first embodiment, and the configuration of the store server 20 is similar to the configuration shown in FIG. 2 of the first embodiment. . Therefore, the configuration of the entire system and the configuration of the store server 20 are not shown in the drawings, and are denoted by the same reference numerals as necessary. In the present embodiment, a case will be described in which event information is acquired from a plurality of form terminals 30, 31 to 3N in order to detect actions by a plurality of users. However, for convenience of explanation, only the information terminal 30B is used as a representative. It is shown and described.

  FIG. 12 is a diagram illustrating an outline of a configuration example of the information management server 10B and the portable terminal 30B (hereinafter, may be simply referred to as “terminal 30B”) according to the third embodiment of the present invention. As shown in FIG. 12, the information management server 10B includes a control unit 101, a transmission / reception unit 103, a terminal information acquisition unit 104, an event storage unit 106, an event history storage unit 110, a contribution degree calculation unit 111, At least an event classification unit 112.

  When the event history storage unit 110 acquires the event information related to the event performed by each user from the event detection unit and the user terminals 30, 31 to 3N as described above in the second embodiment, at least the user, the type of the event, Is stored in association with the event history. As this event history, an event performed by the user before and after the occurrence of the event or on that day is also stored in association with the event. The weather and temperature at the time of occurrence of the event, the location where the event occurs, and the like may be stored as appropriate.

  For example, when the target event (hereinafter, referred to as “target event”) is the purchase of beer sold at a baseball stadium, the user purchases a snack (such as a hot dog) at the baseball stadium, The fact that the user purchased sweets, snacks, and the like at the actual store before arriving at the venue may be stored in association with the purchase of beer, which is the target event.

  In addition, each event associated with the target event includes a probability indicating the possibility of executing the target event (here, a beer purchase probability) and a timing contributing to the execution of the target event (immediate effect (immediateness)). Or delayed effect) may be associated.

  When the purchase of a predetermined product is a target event, the event history storage unit 110 acquires event information including a plurality of events related to the purchase of the product stored in the event storage unit 106. And a function of storing a relationship between the event and the target event.

  In addition, the event history storage unit 110 is configured such that when each action detection unit detects a predetermined action of each user (for example, an action in which the user picks up the product or tries on the product in the actual store A), It may be configured to start storing events related to the purchase of the product by the user. Instead, when the browsing detection unit 305 of the terminal 30B described later detects the browsing of the online shop website of each user, the event history storage unit 110 stores an event related to the purchase of a predetermined product by the user. May be configured to start storing.

  In addition, after the event history storage unit 110 starts storing the event related to the purchase of the predetermined product of the user as described above, the event detection unit may cause the user to purchase the predetermined product or a similar product by the event detection unit. When the event is detected, the storage of the event related to the purchase of the predetermined product by the user may be ended, or the event may be terminated when a predetermined period has elapsed after the recording of the event has started. The storage may be ended.

  The contribution degree calculation unit 111 calculates purchase of a predetermined product, that is, a contribution degree of each event to a target event, based on an event history related to purchase of a predetermined product stored in the event history storage unit 110. Having. Depending on the type and number of events, the contribution of each event may be defined as a positive integer by%, or the contribution of the event may be divided into several categories and defined by category numbers or the like. Good.

  The event classification unit 112 has a function of classifying each event stored in the event history storage unit 110 into a plurality of categories based on the contribution calculated by the contribution calculation unit 111. The event classification unit 112 may classify each event into a plurality of categories based on the relationship between the target event and another event stored in the event history storage unit 110.

  The plurality of categories include an event directly related to the target event, that is, a category 1 in which an event having a high purchase probability of a product and an immediate effect is classified, and an event having a sufficient possibility of reaching the target event, that is, a product And the event that the target event can occur, although not immediately, is classified into Category 2 and the event that the probability of reaching the target event is not so high (low), that is, the purchase probability of the product is low There is a category 3 in which an event in which a target event is unlikely to occur is classified, and a category 4 in which an event in which a target event cannot be generated, that is, an event having no product purchase probability is classified.

  In order to classify an event in which the target event cannot occur, the event may be classified on the condition that the product has not been purchased for a predetermined period from a predetermined timing (for example, the first occurrence of a category 1 event). The method is conceivable.

  By classifying each event in this way, it is possible to determine the timing at which the user will purchase a product. As a result, as in the second embodiment, the detailed information and coupon of the product can be distributed, and the user can be effectively motivated to purchase the product.

  In addition, as an event detection unit for detecting these events, the behavior detection unit that detects the behavior of the user in the actual store A described in the first and second embodiments, or the user terminal 30B A predetermined product is posted via a registration detection unit that detects that the product has been registered as a favorite (predetermined registration) on a website of an online shop that sells the predetermined product, or via a user terminal 30B. It suffices if there is a browsing detection unit for detecting that the user has browsed the electronic book downloaded to the website of the online shop or the terminal 30B.

  Here, data of all events (events) by a large number of users stored in the event history storage unit 110 is machine-learned using a known engine for machine learning, and is based on the relationship with the purchase of a product. Then, the contribution to the product purchase may be calculated, and each event may be classified into a plurality of categories according to the contribution. Instead, similar processing may be performed using artificial intelligence (AI). That is, the information management server 10B may be provided with a machine learning unit or an artificial intelligence operation unit instead of the contribution degree calculation unit 111 and the event classification unit 112 illustrated in FIG.

  As an example of artificial intelligence, for example, by applying a neural network (neural network), each event is regarded as an artificial neuron (node), and a network is formed by synaptic connection. May be learned. In this case, the event of the node directly connected to the node (node located at the center) corresponding to the purchase of the predetermined product is classified into the category 1 or 4 based on the increase or decrease of the purchase probability of the predetermined product. do it. Further, among the events of the nodes indirectly connected to the node corresponding to the purchase of the predetermined product, those events which can increase the purchase probability of the product may be classified into the above categories 2 or 3.

  The mobile terminal 30B of the present embodiment includes at least a transmission / reception unit 303, a registration detection unit 304, and a browsing detection unit 305, as in the second embodiment. Note that, similarly to the mobile terminal 30 of the first embodiment, the terminal 30B may include a browsing history storage unit 301 and a payment information acquisition unit 302. Since these configurations are substantially the same as those of the terminal 30A of the second embodiment, detailed descriptions thereof will be omitted from the viewpoint of avoiding redundant description.

<Example of category distribution>
FIG. 13 is a diagram for explaining an example of distribution of event categories classified by the event classification unit 112 of the information management server 10B shown in FIG. As described above, the information management system 1 of the present embodiment is configured to classify a plurality of events related to the purchase of a predetermined product into four categories.

  As shown in FIG. 13, an event having a high purchase probability of a product and having an immediate effect as a purchase timing is classified into category 1. In this example, the category 1 includes, for example, an event that a product is picked up at the physical store A, an event that a coupon for the product is received, an event that a deposit into a user's bank account is detected, An event, such as an anniversary near the anniversary registered in the terminal 30B, is included.

  The information management server 10B may be configured so that the acquisition of an event relating to the user by the event history storage unit 110 is started, for example, in response to the occurrence of an event belonging to the category 1. However, even if an event belonging to category 1 occurs, if it is detected that the user has actually purchased the product at an early timing after the occurrence of the event, the information management system 1 detects the event related to the user. May be ended.

  Category 2 in which the purchase probability of a product is not so high, but the user may still purchase the product, includes, for example, an event that the product has been registered as a favorite on an online shop website, An event that a similar product is similarly registered as a favorite, an event that the user has returned to the actual store A where the product has been obtained once, and the like are included.

  If such an event occurs as in the second embodiment, it is considered that there is a sufficient possibility that the user will purchase the product. In consideration of this point, the information management server 10B may be configured to distribute detailed information of the product, a coupon, and the like to the user terminal 30B.

  In addition, the category 3 which is considered to correspond to the stage in which the user carefully examines, for example, an event of confirming or browsing the product or a similar product by an electronic book downloaded to the terminal 30B of the user, a similar product, The event includes a visit to another physical store B for sale, an event that a similar product is picked up at the physical store B, and the like. At the timing when such an event occurs, it is considered that the user has shown interest in a similar product instead of the product. Therefore, unlike category 2, even if a coupon that can be used in the actual store A is distributed, it is considered that the possibility that the user purchases the product is low. Therefore, even if an event of category 3 occurs, the information management server 10B may be configured not to intentionally distribute information such as a coupon of the product. Instead, the information management server 10B may be configured to change the method of promoting the product by distributing a coupon with a higher discount rate than in the case of category 2.

  Category 4 in which the purchase probability of the product is almost zero includes, for example, an event that the user has actually purchased a product similar to the product, an event that the user has moved far from the actual store A, and the like. It is. At the time of occurrence of the category 4 event, the information management system 1 may end detection of the event related to the user, similarly to the case where the event that the user has purchased the product is detected.

  As described above, according to the information management system 1 in the third embodiment of the present invention, a plurality of events related to purchase of a predetermined product are stored, and for each of the plurality of events, each of a plurality of users Is performed, and the events detected as performed by each of the plurality of users are sequentially stored as an event history. Based on the event history related to the purchase of the predetermined product, the event The degree of contribution is calculated, and a plurality of events are classified into a plurality of categories based on the calculated degree of contribution. With this configuration, it is possible to acquire information on a user's purchasing activity for a predetermined product. In addition, by grasping the purchase activity of the user, it is possible to appropriately adjust the product lineup in an actual store or an online shop. Further, in an actual store or an online shop, for example, an advertisement or a coupon for the product can be distributed to a user who is likely to purchase the product at an optimal timing.

  Although illustration and description are omitted, even in the information management system of the present embodiment, when a target event is detected, it is determined that a user is to grant a privilege to an actual store actually visited. Is also good. As a result, profits and benefits can be provided to the actual store that has contributed to the purchase of the product. As a result, it is possible to prevent the actual store from being abolished due to a decrease in sales, and to contribute to the coexistence of the actual store and the online shop.

  As described above, the invention made by the inventor of the present application has been specifically described based on the embodiment. However, the present invention is not limited to the above embodiment, and can be variously modified without departing from the gist thereof. Needless to say, For example, the above-described embodiments have been described in detail for easy understanding of the present invention, and are not necessarily limited to those having all the configurations described above. Further, with respect to a part of the configuration of the above embodiment, it is possible to add / delete / replace another configuration. Further, the features of the first to third embodiments can be appropriately combined.

<Appendix>
The description of the above-described embodiments is provided so that a person having ordinary knowledge in the technical field to which the present invention pertains (ie, a person skilled in the art) can at least carry out the following invention.

[1]
An action detection unit that detects a user's action on a predetermined product in the actual store;
A relationship storage unit configured to store a relationship between the predetermined product and the user based on a behavior of the user in the actual store detected by the behavior detection unit;
A purchase detection unit that detects that the user has purchased the predetermined product from an online shop on a network,
When the purchase detection unit detects the purchase of the predetermined product by the user, a privilege determination unit that determines to grant a privilege to the physical store;
Information management system equipped with.

[2]
In the information management system according to [1],
The action detection unit includes at least a camera,
In the behavior of the user detected by the behavior detection unit, the user picks up a product sold at the physical store, and the user keeps watching the product placed on a product shelf or a product case for a predetermined time. And an information management system, wherein the information management system includes at least one of: viewing the tag or label attached to the product by the user.

[3]
In the information management system according to [1] or [2],
For a plurality of events related to the purchase of the predetermined product, an event detection unit that detects that the user has performed any event,
When the purchase detection unit detects the purchase of the predetermined product by the user, the action of the user detected by the action detection unit and the type or the number of events of the event detected by the event detection unit A contribution calculation unit that calculates a contribution of the user's action in the actual store to the purchase of the predetermined product based on
Further comprising
The information management system, wherein the privilege determining unit calculates a ratio of the privilege based on the contribution degree, and determines that a privilege according to the calculated ratio is given to the actual store.

[4]
In the information management system according to any one of [1] to [3],
The plurality of events include re-entering the physical store, entering another physical store that handles products similar to the product sold at the physical store, and merchandise sold at the physical store. Information including at least one of browsing an e-book on which is posted, browsing websites of the online shop or similar online shop, and predetermined registration (favorite registration) of such or similar products on these websites. Management system.

[5]
An event storage unit that stores a plurality of events related to purchase of a predetermined product,
For each of the plurality of events, an event detection unit that detects that the user performed or performed at the user terminal,
In accordance with each event detected by the event detection unit, a purchase probability increase / decrease unit that increases / decreases the purchase probability of the product by the user,
A purchase probability reduction unit that reduces the purchase probability increased or decreased by the purchase probability increase / decrease unit in accordance with elapsed time;
A determining unit that determines whether the purchase probability of the product exceeds a predetermined threshold,
When the determination unit determines that the purchase probability exceeds the predetermined threshold, an information distribution unit that distributes information about the product to the user terminal,
Information management system equipped with.

[6]
In the information management system according to [5],
The event detection unit,
A first action detection unit that detects a user action in the first actual store;
A second action detection unit that detects an action of the user in each of one or more second physical stores that sells a product similar to a product sold in the first physical store;
Via the terminal, a registration detection unit that detects that the user has performed a predetermined registration regarding the product,
Via the terminal, a browsing detection unit that detects that the user has browsed the electronic book or website on which the product is posted,
Information management system, including.

[7]
In the information management system according to [6],
In the plurality of events, in the first physical store, the user picks up a product sold in the physical store, and the user watches the product placed on a product shelf or a product case for a predetermined time. Continuing, and at least one of the user looking at a tag or label attached to the product, re-entering the first physical store, and entering the second physical store. Browsing the websites of online shops or similar online shops that sell products similar to the products sold at the first physical store, and performing predetermined registration of such or similar products on these websites (favorite Registration) and at least a plurality of information management systems.

[8]
In the information management system according to any one of [5] to [7],
The information management system, wherein the information on the product includes at least one of a coupon of the physical store or an online shop where the product can be purchased and detailed information of the product.

[9]
In the information management system according to any one of [5] to [8],
The apparatus further includes a lower limit determination unit that determines whether the purchase probability of the product is below a predetermined lower limit,
The information management system, wherein when the lower limit determining unit determines that the purchase probability of the product is lower than the predetermined lower limit, the event detection unit ends detection of an event related to the purchase of the product.

[10]
In the information management system according to any one of [6] to [9],
An action detection unit that detects a user's action on a predetermined product in the first and second real stores;
A purchase detection unit that detects that the user has purchased the predetermined product from an online shop on a network,
When the purchase detection unit detects the purchase of the predetermined product by the user, when the predetermined action of the user is detected in the first or second physical store by the action detection unit, A privilege determining unit that determines to grant a privilege to the physical store;
An information management system further comprising:

[11]
An event storage unit that stores a plurality of events related to purchase of a predetermined product,
For each of the plurality of events, an event detection unit that detects that each of a plurality of users performed,
An event history storage unit that sequentially stores the event performed by each of the plurality of users as an event history,
A contribution calculating unit that calculates a contribution of each of the events to the purchase of the predetermined product, based on an event history related to the purchase of the predetermined product stored in the event history storage unit;
An event classification unit that classifies the plurality of events into a plurality of categories based on the contribution calculated by the contribution calculation unit;
Information management system equipped with.

[12]
In the information management system according to [11],
The event detection unit,
An action detection unit that detects an action of each of the plurality of users with respect to the predetermined product in one or more physical stores that sell the predetermined product;
Via a terminal of each of the plurality of users, a browsing detection unit that detects that the user has browsed a website on which the predetermined product is posted,
Including
The event history storage unit, when a predetermined action of each user is detected by the action detection unit, or, when the browsing detection unit detects the browsing of the website of each user, the An information management system for starting storage of an event related to a user's purchase of the predetermined product.

[13]
In the information management system according to [12],
The event history storage unit starts storing the event related to the purchase of the predetermined product by the user, and when a predetermined time has elapsed, or when the user detects the predetermined product or similar product by the event detection unit. An information management system that ends the storage of the event when it is detected that the user purchases a product.

[14]
In the information management system according to any one of [11] to [13],
The information management system, wherein the contribution calculation unit and the event classification unit are realized by performing machine learning or realized by using artificial intelligence.

[15]
In the information management system according to any one of [11] to [14],
The plurality of events include entering the store at each of one or more physical stores that sell the predetermined product or a product similar to the predetermined product, and adding the predetermined product or a product similar to the predetermined product. Browsing websites of one or more online shops to sell, predetermined registration of the predetermined product or the similar product on each of the websites, depositing the account of each of the plurality of users, and the predetermined product Alternatively, an information management system including at least a plurality of distribution of information on the similar product to each of the plurality of users and a browsing of an electronic book on which the predetermined product or the similar product is posted.

[16]
In the information management system according to any one of [12] to [15],
The event detection unit,
A purchase detection unit that detects that the user has purchased the predetermined product from an online shop on a network,
The information management system includes:
When the purchase detection unit detects the purchase of the predetermined product by each of the plurality of users, and when the behavior detection unit detects the predetermined behavior of the user in any of the physical stores, Is an information management system further comprising a privilege determining unit that determines to grant a privilege to the actual store.

[17]
In the information management system according to any one of [12] to [16],
When a predetermined behavior of a specific user among the plurality of users is detected in the actual store by the behavior detection unit, each event by the specific user detected by the event detection unit A purchase probability increase / decrease unit that increases / decreases the purchase probability of the product by the specific user,
A purchase probability reduction unit that reduces the purchase probability increased or decreased by the purchase probability increase / decrease unit in accordance with elapsed time;
A determining unit that determines whether the purchase probability of the predetermined product has exceeded a predetermined threshold,
When the determination unit determines that the purchase probability exceeds the predetermined threshold, an information distribution unit that distributes information about the product to the terminal of the specific user,
An information management system further comprising:

  INDUSTRIAL APPLICABILITY The present invention is used for an information management system that grants a benefit to an actual store or distributes a coupon of an actual store or an online shop based on the purchase history of products sold in both the actual store and the online shop. It is possible.

DESCRIPTION OF SYMBOLS 1 ... Information management system, 2 ... Network, 10, 10A, 10B ... Information management server, 20, 21, 2M ... Store server, 30, 31, 3N, 30A, 30B ... Portable terminal,
101 control unit, 102 relationship information storage unit, 103 transmission / reception unit, 104 terminal information acquisition unit, 105 privilege determination unit, 106 event storage unit, 107 purchase probability calculation unit, 108 determination unit, 109 ... an information distribution unit, 110 ... an event history storage unit, 111 ... a contribution degree calculation unit, 112 ... an event classification unit,
201 entry / exit information acquisition unit, 202 image acquisition unit, 203 sound acquisition unit, 204 control unit, 205 relationship storage unit, 206 transmission / reception unit,
210: entrance gate, 220: camera, 230: microphone,
301: browsing history storage unit, 302: settlement information acquisition unit, 303: transmission / reception unit, 304: registration detection unit, 305: browsing detection unit.

Claims (5)

An action detection unit that detects a user's action on a predetermined product in the actual store;
A relationship storage unit configured to store a relationship between the predetermined product and the user based on a behavior of the user in the actual store detected by the behavior detection unit;
A purchase detection unit that detects that the user has purchased the predetermined product from an online shop on a network,
When the purchase detection unit detects the purchase of the predetermined product by the user, a privilege determination unit that determines to grant a privilege to the physical store;
An information management system comprising: The information management system according to claim 1,
For a plurality of events related to the purchase of the predetermined product, an event detection unit that detects that the user has performed any event,
When the purchase detection unit detects the purchase of the predetermined product by the user, the action of the user detected by the action detection unit and the type or the number of events of the event detected by the event detection unit A contribution calculation unit that calculates a contribution of the user's action in the actual store to the purchase of the predetermined product based on
Further comprising
The information management system, wherein the privilege determining unit calculates a ratio of the privilege based on the contribution degree, and determines that a privilege according to the calculated ratio is given to the actual store. An event storage unit that stores a plurality of events related to purchase of a predetermined product,
For each of the plurality of events, an event detection unit that detects that the user performed or performed at the user terminal,
In accordance with each event detected by the event detection unit, a purchase probability increase / decrease unit that increases / decreases the purchase probability of the product by the user,
A purchase probability reduction unit that reduces the purchase probability increased or decreased by the purchase probability increase / decrease unit in accordance with elapsed time;
A determining unit that determines whether the purchase probability of the product exceeds a predetermined threshold,
When the determination unit determines that the purchase probability exceeds the predetermined threshold, an information distribution unit that distributes information about the product to the user terminal,
Information management system equipped with. An event storage unit that stores a plurality of events related to purchase of a predetermined product,
For each of the plurality of events, an event detection unit that detects that each of a plurality of users performed,
An event history storage unit that sequentially stores the event performed by each of the plurality of users as an event history,
A contribution calculating unit that calculates a contribution of each of the events to the purchase of the predetermined product, based on an event history related to the purchase of the predetermined product stored in the event history storage unit;
An event classification unit that classifies the plurality of events into a plurality of categories based on the contribution calculated by the contribution calculation unit;
Information management system equipped with. The information management system according to claim 4,
The event detection unit,
An action detection unit that detects an action of each of the plurality of users with respect to the predetermined product in one or more physical stores that sell the predetermined product;
Via a terminal of each of the plurality of users, a browsing detection unit that detects that the user has browsed a website on which the predetermined product is posted,
Including
The event history storage unit, when a predetermined action of each user is detected by the action detection unit, or, when the browsing detection unit detects the browsing of the website of each user, the An information management system for starting storage of an event related to a user's purchase of the predetermined product.

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