JP2019207549A - Device and program for providing webpages - Google Patents

Abstract

To provide a device and program for providing webpages, which allow for increasing upsell rate and minimizing the chances of losing users.SOLUTION: A webpage provision device provided herein is configured to respond to a request from a terminal device accessing a website using a link address by sending a landing page with an application form F for free samples. The landing page includes a check field R1 provided with questions Q1-Q3 and a check input field R11 with checkboxes C1-C3 for the questions Q1-Q3, items that need to be filled for the application. When input to the check input field R11 is completed, webpage generation means of the webpage provision device generates a landing page that makes an application form F1 appear following the check field R1 within the same page and sends the landing page to the terminal device 20.SELECTED DRAWING: Figure 6

Description

  The present invention relates to a web page providing apparatus and a web page providing program for generating a web page for providing free samples, selling products, trial use of services, sales of providing services, etc. and transmitting them to a terminal device.

There is a wide range of sales related to the provision of goods and services through the Internet.
With the browser function on smartphones, customers can easily access the EC site and purchase products and services. As such EC sites, for example, those described in Patent Documents 1 and 2 are known.

  The product purchase system described in Patent Document 1 uses a product name indicating a plurality of product names on a product list page so that a user can select a product and purchase / apply on a Web page using the Internet. This Web page has a field and a check box for marking the purchase intention of the user for each product, and a link to the shopping cart page on which the user confirms and purchases the purchase information. Product selection, application, and purchase procedures can be performed with a single operation.

  The merchandise sales management method and the merchandise sales management program described in Patent Literature 2 display a fund list screen when a purchase order button is selected from the menu screen, and a purchase button of a fund desired to be purchased is selected from the fund list screen. If the user confirms the prospectus, the application product, and the explanation about the investment trust, and the user understands the contents of the display and enters the check box indicating that he / she agrees, the current investment trust Questionnaire screen data including radio buttons for selecting user consciousness in purchase and user consciousness in investment using risk grade and quiz screen data are displayed, and the user answers The purchase order screen is displayed, and financial products can be purchased.

JP 2002-92413 A JP 2005-293221 A

In the product purchase system described in Patent Document 1, a plurality of products can be purchased at one time, but they are simply sold.
In the product sales management method and the product sales management program described in Patent Document 2, the sales product may be an expensive financial product. Is configured to ask for. Therefore, if a new input screen is displayed every time a button is selected, the user may leave the site before purchasing the product.

  For example, a site that sells health foods can be used not only for selling, but also for users to make regular purchases, and for sites that provide free samples of health foods, it can lead to sales of products and upsell. If it can be achieved, sales of the product can be increased.

  Therefore, an object of the present invention is to provide a web page providing apparatus and a web page providing program capable of suppressing the withdrawal of the user while increasing the upsell rate.

  The web page providing apparatus of the present invention transmits a web page provided with an application form for applying for provision of goods or services in response to a request from a terminal device accessed based on a link address. The response input field provided in the response field included in the page, when a response to the question is input, and when the input of the response input field, which is an indispensable item for the application, is completed, the response field is continued on the same page. Web page generating means for generating the web page for causing the application form to appear and transmitting the generated web page to the terminal device is provided.

  The web page providing program of the present invention is a web page transmitting a web page having an application form for applying for provision of goods or services in response to a request from a terminal device accessing the computer based on a link address. A response input field that functions as a page providing device, and that is a response input field provided in the response field included in the web page, in which a response to a question is input, and an entry is indispensable for an application When the input is completed, the web page that causes the application form to appear after the response field is generated in the same page, and functions as a web page generating unit that transmits the web page to the terminal device.

  According to the present invention, since a response column that takes time to input is provided in the web page, it is possible to suppress applications from users who do not lead to upsell. In addition, when the input to the response input field is completed, the application form appears on the same page as the response field, so the user can input the application form as soon as they enter the response field while taking time to input the response field. Can be deterred.

The web page generating means is provided with an additional confirmation button for validating the response input field for displaying an explanation related to the question in the response field, and pressing the additional confirmation button and inputting the response The web page that completes the input in the response field can be transmitted to the terminal device by the input in the field.
To complete the input in the response input field, it takes time and effort to press the additional confirmation button. Therefore, users who do not connect to the upsell by taking the time to input the response input field. Can be eliminated.

In addition, the web page generation means, when the input to the response input field is not completed even after a predetermined time has elapsed since the web page was displayed on the terminal device, the question, the response input field, However, the web page that becomes lighter and darker with time can be transmitted to the terminal device.
If you read a question and enter it in the response input field, the response input field and the question will become lighter and darker over time. Therefore, such a user can be excluded.

Further, the web page generating means is provided with a word input field for inputting a predetermined word in the response field, and by inputting the specified word into the word input field and inputting into the response input field, The web page for completing the input in the response field can be transmitted to the terminal device.
In order to complete not only the input to the response input field but also the input of the specified text to the text input field is required to complete the input, by taking time to input the response input field, Users who are not connected to upsell can be excluded.

  According to the present invention, it is possible to suppress applications from users who do not lead to upsells, and it is possible to immediately enter the application form when entering the response field while taking time to input the response field. Therefore, it is possible to suppress the withdrawal of the user while increasing the upsell rate.

It is a figure which shows the state by which the web page provision apparatus which concerns on embodiment of this invention was connected to the management server for delivery and the terminal device via the internet. It is a figure for demonstrating the structure of the web page provision apparatus shown in FIG. It is a figure of an example of the landing page which the web page production | generation means of the web page provision apparatus shown in FIG. 1 provides. It is a figure for demonstrating the confirmation column which is an example of the response column of the landing page shown in FIG. FIG. 4 is a diagram for explaining an application form for a landing page shown in FIG. 3, (A) shows an application button before completion of input, and (B) shows an application button after completion of input. It is a figure of the landing page shown in FIG. 3, (A) is a figure before the appearance of the application form, (B) is a figure of the state where the application form has appeared by completing the input in the confirmation column. is there. It is a figure for demonstrating the modification 1 of the confirmation column shown in FIG. It is a figure for demonstrating the modification 2 of the confirmation column shown in FIG. It is a figure for demonstrating the modification 3 of the confirmation column shown in FIG. It is a figure of the example whose question of the confirmation input column of a confirmation column is eight questions.

A web page providing apparatus according to an embodiment of the present invention will be described with reference to the drawings.
The web page providing apparatus 10 according to the embodiment of the present invention shown in FIG. 1 is connected to the terminal apparatus 20 (terminal apparatuses 21 to 23) and the delivery management server 30 via the Internet W which is an example of a telecommunication line. It is connected so that it can communicate.
The terminal device 20 is a computer having a browsing function of a web page such as a desktop type, a notebook type, a palmtop type, or a smartphone. The terminal device 20 is connected to the Internet W by wire or wireless.
The delivery management server 30 is a computer that manages the delivery of products based on the applicant's information transmitted from the web page providing apparatus 10.

The web page providing device 10 is a computer that provides the terminal device 20 with a web page in response to a request from the terminal device 20 by operating a web page providing program.
As shown in FIG. 2, the web page providing apparatus 10 includes a communication unit 11, a web page generation unit 12, an arrangement unit 13, and a storage unit 14.

  The communication unit 11 has a function of receiving transmission data from the Internet W and outputting it to each unit of the web page providing apparatus 10 or inputting output data from each unit and transmitting it to the Internet W. ing.

The web page generation unit 12 reads and generates web page data from the storage unit 14 and transmits it to the requesting terminal device 20 via the communication unit 11. In the present embodiment, the web page generation unit 12 generates a web page that provides a free sample to the viewer.
The arrangement means 13 transmits the personal information input in the application form described later to the delivery management server 30 in order to deliver the free sample to the viewer.
The storage unit 14 is a non-volatile memory that stores an OS, various setting data, application software such as a web page providing program, and web page data. The storage means 14 can be a hard disk drive or a flash memory.

  The operation and use state of the web page providing apparatus 10 according to the embodiment of the present invention configured as described above will be described with reference to the drawings.

(Example of landing page display)
As shown in FIG. 1, a viewer operates a terminal device 20 to input a sample from a banner advertisement or a link posted on another site, or directly by inputting a URL, a sample provided by the web page providing device 10 Access the provided site.
In the web page providing device 10, the web page generating unit 12 shown in FIG. 2 reads and generates the landing page LP (see FIG. 3) that is first accessed by the terminal device 20 (see FIG. 1) from the storage unit 14. It transmits to the terminal device 20 via the communication means 11.

In the landing page LP shown in FIG. 3, a plurality of sections S1 to S9 are arranged in order in the vertical direction.
Section S <b> 1 is a first view range that is displayed first when the landing page LP is displayed on the terminal device 20.
In the section S1, a title image P11 indicating what kind of web page the landing page LP is is arranged at the top, and a large button B1 anchored to the application form is arranged below the title image P11. ing.

  In sections S2 to S9, a description of the product, an image of the product, a description and image for inviting purchase, and a jump button B2 anchor-linked to an application form described later are arranged as a set. In addition to the jump button B2, a large button B3 anchor-linked to the application form is arranged in the section S9, as in the section S1.

  Immediately below section S9, which is the last section, a confirmation column R1, which is an example of a response column, an application form F, an agreement column D, and an application button B4 are arranged.

The confirmation column R1 shown in FIG. 4 is an item that must be input for the application.
The confirmation field R1 includes a confirmation input field R11 for confirming by checking, and an answer text input field R12 for inputting an answer by text.
As shown in FIG. 4, the confirmation input field R11 includes questions Q1 to Q3 for increasing the difficulty of the application and check boxes C1 to C3 (response input fields) for answering the questions Q1 to Q3. . The answer text input field R12 includes a question Q4 and a free answer field R13 (response input field).

  Questions Q1 to Q4 are different from the consent regarding the personal information entered in the application form F displayed in the consent field D. For example, in question Q1, it is a question about individual users, such as “Woman over 30 years old”, and in questions Q2 and Q3, “If you really want to do aging care” or “If you like it on the monitor (hereinafter omitted)” Like this, it can be a question that asks the user's consciousness. In addition to these questions, questions such as confirmation of purchase intention and the health status of the user can be used.

As shown in FIG. 5A, the application form F is an input field for applying for provision of goods or services. Since the website of the present embodiment is a free sample providing site for providing free samples, personal information for applying for free samples is input to the application form F.
The application form F includes an explanation field F1, and as input items, a name field F2, an address field F3, a telephone number field F4, a mail address field F5, a gender field F6, and a date of birth field F7. Yes.

The consent field D includes a question D1 for requesting consent for input to the application form F and a check box D2 for inputting that the question D1 has been agreed.
The application button B4 is in a state where it cannot be pressed until all the items that are required to be entered in the application form F, the confirmation field R1, and the consent field D are entered. As shown in (B), the button changes so that it can be pressed. When the application button B4 is pressed, an input confirmation page (not shown) for confirming the contents entered in the application form F is displayed.

In landing page LP in the present embodiment, application form F is hidden as shown in FIG. 6 (A) when web page generation means 12 (see FIG. 2) initially transmits to terminal device 20 (see FIG. 1). Yes.
Then, by completing the input to the check boxes C1 to C3 and the free answer column R13, an application form F, an agreement column D, and an application button B4 appear as shown in FIG. 6B.

The appearance of the application form F is to check the status of the check boxes C1 to C3 of the landing page LP and the free answer column R13 by a program (for example, JavaScript) included in the landing page LP and functioning as status acquisition means. It can be judged.
Therefore, if the user inputs a check in all of the check boxes C1 to C3 and even one character is input in the free answer field R13, the application form F, the consent field D, and the application button B4 are displayed in the confirmation field R1. It can appear continuously.

  The user inputs the confirmation field R1 to display the application form F, inputs personal information to the application form F, and finally inputs the check box D2 of the consent field D. Then, as shown in FIG. 5B, the application button B4 is changed to a state where it can be pressed. The user can press the application button B4 to display an input confirmation page for completing the application for the provision of the free sample.

  In this way, since the confirmation page R1 (see FIG. 4) that takes time to input is provided in the landing page LP shown in FIG. 3, there is no purchase schedule and a user who easily receives only a free sample or , It is possible to deter applications from malicious persons who obtain free samples and resell them, and to narrow down applications to users who really want to try the products listed on the landing page LP . Therefore, such a user has a high probability of purchasing the product listed on the landing page LP as the next step by trying the sample.

Further, when the input in the confirmation input field R11 and the free answer field R13 is completed, the application form F appears after the confirmation field R1 in the same page. Since it is possible to immediately move to the input of the application form F when inputting in R1, it is possible to suppress the withdrawal.
Therefore, the web page providing apparatus 10 according to the present embodiment shown in FIG. 1 can suppress the withdrawal of the user while increasing the upsell rate.

  Note that the landing page LP shown in FIG. 3 is a web page that provides a free sample, but it may also be a web page that sells products and services. If the web page sells goods or services, it can be narrowed down to good users who upsell to regular purchases as well as single purchases.

Moreover, in this Embodiment, it is an example of a response input column, and it is set as the confirmation input column R11 provided with the check boxes C1-C3 which input that the content of questions Q1-Q3 was confirmed. It is good also as a selection input column provided with the radio button, pull-down menu, etc. which select an answer from the content of the question.
Further, in the present embodiment, not only the input by the check boxes C1 to C3 but also the free answer by the answer sentence input column R12 is requested, but if the user selection is sufficient by the check boxes C1 to C3, The answer text input field R12 can be omitted.

(Modification 1 of confirmation column)
In the present embodiment, as described above, the confirmation column R1 shown in FIG. 4 includes the confirmation input column R11 and the answer sentence input column R12. The confirmation input column R11 includes the questions Q1 to Q3 and the question Q1. The check boxes C1 to C3 for answering to Q3 were provided.
And the user completed the input to confirmation input column R11 by inputting a check into check boxes C1-C3.

Therefore, in order to increase the difficulty level of input, in the confirmation column R2 according to Modification 1 shown in FIG. 7A, the confirmation input column R21 further displays explanations related to the questions Q1 to Q3. An additional confirmation button B5 labeled "Read" is provided.
In the confirmation input field R21, the check boxes C1 to C3 are initially grayed out and in an input disabled state.

  When the user presses the additional confirmation button B5, the program functioning as a means for obtaining and displaying the press included in the landing page detects the pressing of the additional confirmation button B5, and explanations related to the questions Q1 to Q3. The sentence T (see FIG. 7B) is displayed in a separate window or tab, and the check boxes C1 to C3 are validated and are ready for input.

  The user may read the explanation T or skip it. By pressing the additional confirmation button B5 and inputting a check into the check boxes C1 to C3 that are ready for input corresponding to the questions Q1 to Q3, the input in the confirmation column R2 can be completed.

As described above, in order to complete the input to the check boxes C1 to C3, it is necessary to press down the additional confirmation button B5. Therefore, it is easy to save time by inputting the confirmation input field R21. In this way, users who are not connected to upsells who receive only free samples can be eliminated.
Therefore, the landing page is transmitted to the terminal device 20 (see FIG. 1) by the web page generation unit 12 (see FIG. 2), and thus it is possible to narrow down to the excellent users with a higher upsell rate.

(Modification 2 of confirmation column)
As a modification 2 of the confirmation column, it can be a confirmation column R3 shown in FIG.
In the confirmation column R3 shown in FIG. 8, like the confirmation input column R21 shown in FIG. 4, the confirmation input column R31 includes check boxes C1 to C3 and questions Q1 to Q3 corresponding to the check boxes C1 to C3. Yes.

And a user inputs a check into check box C1-C3, and the input of confirmation input column R31 is completed.
However, in the confirmation field R3 according to Modification 2 shown in FIG. 8, a program that functions as a timer unit that measures the time from when the landing page transmitted by the web page generation unit 12 is displayed on the terminal device 20 on the landing page. It is included.

If the input to the check boxes C1 to C3 is not completed even when a predetermined time has elapsed after the landing page is displayed in the timing of this program, the program included in the landing page is checked with the check boxes C1 to C1. C3 and questions Q1 to Q3 are displayed on the terminal device 20 from the bottom so that the shading becomes lighter as time passes.
When the check boxes C1 to C3 and the questions Q1 to Q3 become lighter and darker with time, the display colors of the check boxes C1 to C3 and the questions Q1 to Q3 are changed so as to gradually match the background color. Is possible.

  The user inputs the check boxes C1 to C3 before the check boxes C1 to C3 and the questions Q1 to Q3 become invisible, and when the answer sentence input field R12 is provided as shown in FIG. By inputting the answer text in the free answer field R13, the input in the confirmation field R3 can be completed.

  If a user or a malicious user who wants to receive a sample product with a simple motive reads the questions Q1 to Q3 and inputs them into the check boxes C1 to C3, the check boxes C1 to C3 and the questions Q1 to Q3 Since Q3 becomes lighter and darker as time elapses, a user who does not lead to upsell is troublesome to give up and gives up, so such a user can be eliminated. Therefore, it is possible to select only those users who really desire to have a sample.

As the display in which the check boxes C1 to C3 and the questions Q1 to Q3 become lighter and darker as time elapses, the question Q1 and the check box C1 to the question Q3 and the check box C3 can be changed to be thinned and deleted.
On the contrary, the question Q3 and the check box C3 can be changed so as to be thinned and deleted in the order of the question Q1 and the check box C1.

At this time, the check boxes C1 to C3 that have disappeared may be treated as if the input has been omitted, and the check boxes C3 to C1 and the questions Q3 to Q1 that have disappeared due to the check being input to the check boxes C1 to C3 that have disappeared May be displayed again.
Further, after measuring 1 minute by the timer means, for example, a message “disappears after 10 seconds” may be displayed.

  Since the question Q1 and the check box C1 to the question Q3 and the check box C3 are changed so as to be thinned from the top and deleted so that the input is not required, it is possible to save the input time and make the application easier. be able to.

  In addition, since the question Q3 and the check box C3 to the question Q1 and the check box C1 are changed so as to be thinned from the bottom and deleted, the user feels irritated by the question that disappears. be able to.

(Modification 3 of the confirmation column)
As a modification 3 of the confirmation column, it can be a confirmation column R4 shown in FIG.
In the confirmation column R4 shown in FIG. 9, the confirmation input column R41 includes check boxes C1 to C3, questions Q1 to Q3 corresponding to the check boxes C1 to C3, and a word input column for inputting words corresponding to the questions Q1 to Q3. Text boxes T1 to T3.

In the landing page text boxes T1 to T3 transmitted by the web page generation means 12 (see FIG. 2), light gray characters that prompt the user to input a predetermined word are displayed.
The light gray characters are attributed to display characters in the text boxes T1 to T3 included in the landing page so that they are erased when the cursor is moved to the text boxes T1 to T3 and focused or when characters are input. Is specified.

  The user can complete the input of the confirmation column R4 by inputting a check in the check boxes C1 to C3 and inputting a specified word in the text boxes T1 to T3.

In this way, in order to complete not only the input to the check boxes C1 to C3 but also to complete the input, it is necessary to input a prescribed word in the text boxes T1 to T3, so the confirmation input field R41 This makes it possible to eliminate users who do not easily connect to upsells that receive only free samples.
Therefore, the landing page is transmitted to the terminal device 20 (see FIG. 1) by the web page generation unit 12 (see FIG. 2), and thus it is possible to narrow down to the excellent users with a higher upsell rate.

The web page providing apparatus according to the present embodiment has been described above.
In the present embodiment, the confirmation column R1 shown in FIG. 4, the confirmation column R2 shown in FIG. 7, the confirmation column R3 shown in FIG. 8, and the confirmation column R4 shown in FIG. 9 may be combined.

In addition, although the confirmation column R1 shown in FIG. 4 includes the answer text input column R12, only the confirmation input column R11 including the check boxes C1 to C3 may be used.
Further, in the confirmation input field R11 of the confirmation field R1 shown in FIG. 4, the questions Q1 to Q3 are 3 questions. However, depending on the situation, the questions can be 2 questions or 4 questions or more. In the example shown in FIG. 10, there are 8 questions. In addition, in the question shown in FIG. 10, [Eging Care] is displayed in the first question. However, the parentheses for the question depend on the type of product or service, the status or request of the provider of the product or service, etc. It is possible to change arbitrarily.

  In this embodiment, a landing page is described as an example of a web page. However, not only a accessed web page but also a banner advertisement or a link posted on another site or by directly entering a URL. The web page may be displayed by switching pages within the same site after accessing the site.

  The present invention is suitable for an EC site that provides information such as provision of free samples, sales of products, trial use of services, and sales of provision of services.

DESCRIPTION OF SYMBOLS 10 Web page provision apparatus 11 Communication means 12 Web page generation means 13 Arrangement means 14 Storage means 20, 21-23 Terminal device 30 Management server for delivery W Internet LP Landing page S1-S9 Section P11 Title image B1, B3 Large button B2 Jump Button B4 Application Button B5 Additional Confirmation Button R1, R2, R3, R4 Confirmation Field R11, R21, R31, R41 Confirmation Input Field R12 Answer Text Input Field R13 Free Answer Field Q1-Q3, Q4 Question C1-C3 Check Box T1 ~ T3 Text box F Application form F1 Description field F2 Name field F3 Address field F4 Telephone number field F5 E-mail address field F6 Gender field F7 Date of birth D Consent field D1 Question D2 Check box T Description

Claims (5)

In a web page providing device that transmits a web page with an application form for applying for provision of goods or services in response to a request from a terminal device that is accessed based on a link address,
The response input field provided in the response page included in the web page, when a response to the question is input, and when the input of the response input field, which is an indispensable item for the application, is completed, the response field is included in the same page. A web page providing device comprising web page generating means for generating the web page that causes the application form to appear and transmitting the web page to the terminal device.   The web page generating means is provided with an additional confirmation button for validating the response input field for displaying an explanation related to the question in the response field, and pressing the additional confirmation button and inputting the response The web page providing apparatus according to claim 1, wherein the web page that completes the input to the response field is transmitted to the terminal device by the input to the field.   The web page generating means determines that the question and the response input field are timed when the input to the response input field is not completed even after a predetermined time has elapsed since the web page was displayed on the terminal device. The web page providing apparatus according to claim 1, wherein the web page that becomes lighter and darker with time is transmitted to the terminal device.   The web page generating means is provided with a word input field for inputting a predetermined word in the response field, and the response is obtained by inputting a predetermined word into the word input field and inputting into the response input field. The web page providing apparatus according to any one of claims 1 to 3, wherein the web page that completes input in a column is transmitted to a terminal device. Computer
A web page providing program that functions as a web page providing device that transmits a web page with an application form for applying for provision of goods or services in response to a request from a terminal device that is accessed based on a link address,
The computer,
The response input field provided in the response page included in the web page, when a response to the question is input, and when the input of the response input field, which is an indispensable item for the application, is completed, the response field is included in the same page. A web page providing program that functions as web page generation means for generating the web page that causes the application form to appear and transmitting the web page to the terminal device.