JP2019169140A - Advertisement management device and program - Google Patents

Abstract

To create diversified advertisements through simpler input operation.SOLUTION: A server 4 is configured to: select a layout as a POP data component constituting POP data based upon the purpose of POP input by a user; take a morphological analysis of text information input by the user to extract morphemes; select POP data components other than the layout based upon the extracted morphemes; and combine the selected layout with the POP data components other than the layout to create POP candidate data.SELECTED DRAWING: Figure 8

Description

  The present invention relates to an advertisement management apparatus and a program.

2. Description of the Related Art Conventionally, development of an advertisement creating apparatus that creates an advertisement such as a POP (point of purchase) has been promoted for the purpose of enhancing a sales promotion effect. As the advertisement creation device, for example, a printed matter creation system that creates one POP based on the layout, recipe example, logo, comment input by the user, price of sale, etc. selected by the user has been proposed ( For example, see Patent Document 1).

JP 2005-126877 A

  However, in the above conventional technique, it is necessary for the user to select or input each element constituting the POP one by one, which is complicated for the user. In addition, the created POP is configured by arranging information selected or input by the user at predetermined positions, and only designs within the user's expected range are created.

  Therefore, an object of the present invention is to provide an advertisement management apparatus and program capable of creating a variety of advertisements with a simpler input operation.

In order to solve the above problem, an advertisement management device according to claim 1 is provided:
A first selection means for selecting a layout as an advertisement component constituting the advertisement based on the use of the advertisement input by the user;
Extraction means for extracting morphemes by performing morphological analysis on text information input by a user;
Second selecting means for selecting an advertising component other than the layout based on the morpheme extracted by the extracting means;
Creating means for creating an advertisement candidate by combining the layout selected by the first selecting means and the advertising components other than the layout selected by the second selecting means;
It is characterized by providing.

  ADVANTAGE OF THE INVENTION According to this invention, the advertisement management apparatus and program which can produce a various advertisement by simpler input operation can be provided.

It is a schematic block diagram which shows the advertisement management system of this embodiment. It is a block diagram which shows the function structure of a server. It is a figure which shows an example of the layout data table memorize | stored in the memory | storage part. It is a figure which shows an example of the eye catch data table memorize | stored in the memory | storage part. It is a figure which shows an example of the selection condition data table memorize | stored in the memory | storage part. It is a figure which shows an example of the learning value data table memorize | stored in a memory | storage part and updated whenever a POP data creation process is performed. It is a block diagram which shows the function structure of a portable terminal. It is a flowchart which shows an example of the POP data creation process performed by a server. It is a figure which shows the input screen of the 1st page before information input. It is a figure which shows the input screen of the 1st page after information input. It is a figure which shows the input screen of the 2nd page before information input. It is a figure which shows the example of 25 types of POP candidate data produced. It is a figure which shows an example of the one POP candidate data selected from 25 types of POP candidate data produced as the use of POP as "poster for shop outside" or "image for SNS contribution". It is a figure which shows an example of the one POP candidate data selected from 25 types of POP candidate data produced as the use of POP as "in-store poster". It is a figure which shows an example of the one POP candidate data selected from 25 types of POP candidate data created as a "homepage for smartphones" using POP. It is a figure which shows an example of the one POP candidate data selected from 25 types of POP candidate data produced by making the use of POP "the homepage for PCs." It is a flowchart which shows an example of the 1st acquisition process performed by the server. It is a flowchart which shows an example of the 2nd acquisition process performed by the server. It is a figure which shows the morpheme characteristic value total obtained from the information input by the user.

  EMBODIMENT OF THE INVENTION Below, the form for implementing this invention is demonstrated using drawing. However, although various technically preferable limitations for implementing the present invention are given to the embodiments described below, the scope of the invention is not limited to the following embodiments and illustrated examples.

≪Configuration of advertisement management system 1≫
First, the configuration of the present embodiment will be described with reference to FIG. FIG. 1 is a schematic configuration diagram of an advertisement management system 1 according to the present embodiment.

  The advertisement management system 1 of this embodiment selects POP data components based on morphemes extracted by morphological analysis of text information input by the user, and combines the selected POP data components as advertisement candidates. This is a system capable of creating POP candidate data. The advertisement management system 1 is a system capable of creating POP candidate data suitable for the use (output destination) of the POP input by the user.

As shown in FIG. 1, the advertisement management system 1 includes a server (advertisement management apparatus) 4, mobile terminals 2a and 2b such as smartphones and tablet terminals as user terminals, PCs (personal computers) 3a and 3b, A printing apparatus 11, each of which is a communication network N
Communication connection is established via Hereinafter, the portable terminals 2a and 2b and the PCs 3a and 3b may be collectively referred to as user terminals. The mobile terminals 2a and 2b and the PCs 3a and 3b are connected to the server 4 for communication. However, the present invention is not limited to this, and a plurality of user terminals may be provided depending on the number of users who receive service provided by the server 4. They exist and are in communication connection with the server 4. The server 4 may be connected to a POS (Point Of Sales) terminal as a user terminal.

  The server 4 creates POP data as an advertisement for sales promotion, and manages the created POP data. The server 4 displays input screens 5 and 6 for inputting input information for creating POP data in response to a request from the user terminal, a preview screen (not shown) of the created POP candidate data, and the like. Deliver to.

  User terminals such as the portable terminals 2 a and 2 b receive and display various display information transmitted from the server 4, receive user operation inputs, and transmit the operation information to the server 4.

  The printing device 11 is a printer for home use or business use such as an electrophotographic type or an ink jet type, and prints POP data or the like on a sheet in accordance with an inputted print instruction to create a POP or the like as an advertisement. To do.

  The communication network N is assumed to be configured by the Internet, but may include a LAN (Local Area Network), a WAN (Wide Area Network), and the like, such as a telephone line, a dedicated line, a mobile communication network, a communication satellite network. A CATV (Cable Television) line or the like may be included.

  Moreover, the advertisement management system 1 may be configured to be able to execute other application programs used in various user terminals. Such application programs include, for example, sales management operations for daily and monthly sales aggregation and analysis of stores, accounting management operations for tax payment processing such as property tax and personal business tax, and employee salary calculation. Payroll management business that performs processing, employment management business that manages personnel shift management and employee attendance management in stores, etc., and document management business that creates and manages notification documents for related businesses and employees For example, the advertisement management system 1 may function as a management support system because these can be executed.

<< Configuration of Server 4 >>
Next, the internal configuration of the server 4 will be described. FIG. 2 shows the internal configuration of the server 4. 3 to 6 show examples of the layout data table 451, the eye catch data table 452, the selection condition data table 453, and the learning value data table 454, respectively.

As shown in FIG. 2, the server 4 includes a CPU (Central Processing Unit) 41, an operation input unit 42, a RAM (Random Access Memory) 43, a server display unit 44, a storage unit 45, a communication unit 46, a timing unit 47, and the like. And each part is connected via a bus 48.

  CPU41 reads the system program memorize | stored in the memory | storage part 45, expand | deploys to the work area of RAM43, and controls each part according to the said system program. In addition, the CPU 41 reads out the processing program stored in the storage unit 45 and develops it in the work area, and starts processing on the server 4 side such as POP data creation processing, first acquisition processing, and second acquisition processing described later. The various processes to be executed are executed and function as a first selection means, an extraction means, a second selection means, and a creation means.

  The operation input unit 42 includes a keyboard having cursor keys, characters, numeric input keys, and other various function keys. The operation input unit 42 accepts pressing input of each key by the user and outputs the operation information to the CPU 41. The operation input unit 42 may include a pointing device such as a mouse, and may receive a position input and output it to the CPU 41 as operation information.

  The RAM 43 is a volatile memory. The RAM 43 has a work area for storing various programs to be executed and data related to these various programs.

  The server display unit 44 is configured by an LCD (Liquid Crystal Display), a CRT (Cathode Ray Tube), or the like, and performs screen display according to a display control signal from the CPU 41.

The storage unit 45 includes an HDD (Hard Disk Drive) having a magnetic recording medium. The storage unit 45 stores a system program executed by the CPU 41, a processing program, an application program such as a Web server program, data necessary for executing these programs, and the like. The processing program includes a program for executing various processes including processing on the server 4 side such as POP data creation processing, first acquisition processing, and second acquisition processing described later.
These programs are stored in the storage unit 45 in the form of computer-readable program codes. The CPU 41 sequentially executes operations according to the program code.

The storage unit 45 stores various data used for POP data creation processing and the like in advance. That is, the storage unit 45 stores POP data components such as the layout of POP data, eye catches included in the POP data, typeface, font color, background, frame, illustration, and the like. In addition, the storage unit 45 stores user information including the business type / business condition of the store or company that the user manages or belongs to.
In this embodiment, the eye catch is an image that first attracts attention in the entire advertisement, and is an image showing a character string mainly for the purpose of sales promotion.

  The storage unit 45 also includes a layout data table 451 (see FIG. 3), an eye catch data table 452 (see FIG. 4), and a selection condition data table 453 (see FIG. 4) that are used in a first acquisition process and a second acquisition process described later. The learning value data table 454 (see FIG. 6) is stored. The storage unit 45 also stores similar data tables (not shown) for POP data components other than layout and eye catch, that is, fonts, font colors, backgrounds, frames, and illustrations.

The layout data table 451 is a table in which layout types L1 to L40 and index values set for each item according to each layout type are stored in association with each other. Examples of the item include “vertical / horizontal”, “photo size”, “number of photos”, “eye catch size”, “number of illustrations”, and the like, but are not limited thereto. In the item “vertical / horizontal”, an index value of “0” is set when the orientation of the layout type is vertical, and “1” is set when the orientation of the layout type is horizontal. Yes. In the items of “photo size” and “eye catch size”, the closer the index value is to “1”, the larger the size of image data and eye catch with respect to the entire generated POP data. .
The layout data table 451 includes at least all the selection condition items stored in the selection condition data table 453 in addition to the items shown in the figure, and index values are stored in association with the items. ing.

  The eye catch data table 452 is a table in which eye catch types i1 to i40 and index values set for each item according to each eye catch type are stored in association with each other. Examples of the item include “vertical / horizontal”, “for Japanese food”, “for Western food”, “for cafe”, “for Chinese”, and the like, but are not limited thereto. In the “vertical / horizontal” item, an index value of “0” is set when the direction of the eye catch type is vertical, and “1” is set when the direction of the eye catch type is horizontal. Has been. In addition, in the items “for Japanese food”, “for Western food”, “for cafe” and “for Chinese”, “1” is appropriate for those items, which is suitable for those items. If not, an index value of “0” is set.

The selection condition data table 453 is a table in which a POP application (output destination) and a selection condition set for each item according to each POP application are stored in association with each other. Examples of the item include “HP (homepage) layout fit”, “font size”, and the like, but are not limited thereto. In the “HP layout fit” item, a selection condition of “unquestioned” is set when it is not necessary to adapt to the layout of the store's homepage (website), and “fit” is selected when it is adapted. . Specifically, for example, when the usage of the POP is “HP (smartphone)”, it is necessary to set the aspect ratio according to the POP output area set in the layout of the homepage for smartphones. “Fit” is set. In the item “font size”, conditions relating to the font size such as the product name and price used in the POP, and a catch phrase are set. Specifically, for example, when the use of POP is “printing (outside the store)”, it is necessary to make it easy to be noticed. Has been made. The font size indicates that the closer the index value is to “1”, the larger the font size is for the entire POP data to be created.
The selection condition data table 453 includes at least all items stored in the layout data table 451 in addition to the illustrated items, and the items are stored in association with the selection conditions. . For items other than the items shown in the selection condition data table 453, there may be items in which the selection conditions for each application (output destination) are all “unquestioned”.
In the selection condition data table 453, the POP application (output destination) and the resolution of the output image set according to each POP application are stored in association with each other.

  The learning value data table 454 corresponds to the user who receives the service provided by the server 4 and the learning value indicating the user's preference for the POP data component calculated and updated for each use (output destination) of the POP of the user. It is a table that is attached and stored. The learning value is calculated and updated for each item set in advance for each POP data component. Examples of such items include “vertical / horizontal”, “photo size”, and “eye catch size” as layout items, and “Japanese food”, “Western food”, “cafe”, “ “Type A”, “Type B”, “Type C”, and the like are included in the typeface items such as “For Chinese”, but are not limited thereto. Such a learning value data table 454 is updated every time POP data creation processing is executed. In the item “vertical / horizontal”, the closer the learning value is to “1”, the more the user prefers the horizontal layout. In addition, in the items of “photo size” and “eye catch size”, the closer the learning value is to “1”, the more the user prefers image data and eye catch that are large in size to the entire POP data to be created. Is shown.

  The storage unit 45 stores characteristic values set in advance for each word. The characteristic value is set for each item, and is used when acquiring the morpheme characteristic value total in the second acquisition process described later. Items overlap with some of the items included in the learning value data table 454 described above, for example, “vertical / horizontal”, “for Japanese food”, “for Western food”, “for cafe”, “for Chinese”, etc. Is mentioned. In the “vertical / horizontal” item, a characteristic value of “0” is set when the word is suitable for vertical arrangement, and “1” is set when the word is suitable for horizontal arrangement. Yes. In addition, in the items “for Japanese food”, “for Western food”, “for cafe” and “for Chinese”, if the word is suitable for those items, “1”, for those items If it is not suitable, a characteristic value of “0” is set. In addition, among the words, the characteristic values are set to “0” for the parts of speech other than nouns, adverbs, verbs, and adjectives, and symbols. For example, for a word of the noun “summer vegetable”, the characteristic value of “vertical / horizontal” is “1”, the characteristic value of “for Japanese food” is “1”, and the characteristic value of “for western food” is “1”. The characteristic value for “for cafe” is set to “0”, and the characteristic value for “for Chinese” is set to “0”. Further, for example, for the word “no”, the characteristic value of each item is set to “0”.

  The storage unit 45 stores various data input by the user in the POP data creation process or the like. That is, the storage unit 45 stores, for example, image data input on the input screen 5, creation history of POP data created in the past, and the like.

  In addition, the storage unit 45 stores layout data of a smartphone homepage and a PC homepage of each user's store. Specifically, for example, aspect ratio information of an area where POP data is output on a home page is stored in the storage unit 45 as layout data. When the user changes the home page layout, the home page layout data stored in the storage unit 45 is updated to the changed layout data.

  The communication unit 46 includes a modem, a TA (Terminal Adapter), a router, a network card, and the like. The communication unit 46 communicates with an external device such as a user terminal on the communication network N to perform data transmission / reception.

  The timer unit 47 has a built-in timer circuit, measures the current time and date, and outputs the current time information.

<< Configuration of mobile terminal 2a >>
Next, the internal configuration of the user terminal will be described using the portable terminal 2a as an example. FIG. 7 shows an internal configuration of the mobile terminal 2a.

As shown in FIG. 7, the mobile terminal 2 a includes a CPU 21, an operation input unit 22, a RAM 23, a terminal display unit 24, a storage unit 25, a communication unit 26, a time measuring unit 27, and the like. Connected.
Note that the portable terminal 2b and the PCs 3a and 3b are configured in substantially the same manner.

  The CPU 21, the operation input unit 22, the RAM 23, the terminal display unit 24, the storage unit 25, the communication unit 26, and the timing unit 27 are respectively the CPU 41 of the server 4, the operation input unit 42, the RAM 43, the server display unit 44, the storage unit 45, It is substantially the same as the structure of the communication part 46 and the time measuring part 47, and a different part is mainly demonstrated.

  CPU21 reads the system program memorize | stored in the memory | storage part 25, expand | deploys to the work area of RAM23, and controls each part according to the said system program. In addition, the CPU 21 reads out the processing program stored in the storage unit 25 and develops it in the work area, and starts processing on the portable terminal 2a side such as POP data creation processing, first acquisition processing, and second acquisition processing described later. Various processes are executed.

  The operation input unit 22 includes a push button switch, a touch sensor provided on the terminal display unit 24, and the like. The operation input unit 22 receives a user input operation, converts the operation content into an electric signal, and outputs the electric signal to the CPU 21. .

  The terminal display unit 24 is configured by an LCD, a CRT, or the like, and performs screen display according to a display control signal from the CPU 21. The touch sensor is provided on the display screen of the terminal display unit 24, and functions as a touch panel type operation display means.

  The storage unit 25 includes an HDD having a magnetic recording medium. The storage unit 25 stores a system program and a processing program executed by the CPU 21, an application program such as a Web browser, data necessary for executing these programs, and the like. The processing program includes a program for executing various processes such as a POP data creation process, a first acquisition process, and a second acquisition process, which will be described later, including processes on the portable terminal 2a side.

  The communication unit 26 communicates with an external device such as the server 4 on the communication network N.

<< Operation of Server 4 >>
[POP data creation processing]
POP data creation processing performed by the server 4 of this embodiment will be described with reference to FIGS. FIG. 8 is a flowchart illustrating an example of the POP data creation process. FIG. 9 is a diagram showing the input screen 5 of the first page before information input displayed on the terminal display unit 24. FIG. 10 is a diagram showing the input screen 5 of the first page after information input displayed on the terminal display unit 24. FIG. 11 is a diagram showing the input screen 6 on the second page before information input displayed on the terminal display unit 24. FIG. 12 is a diagram showing an example of 25 types of POP candidate data to be created. FIGS. 13 to 16 are diagrams illustrating examples of one POP candidate data selected from 25 types of POP candidate data for each use.

  When the user inputs text information, image data, and POP usage (output destination) (hereinafter also referred to as input information) by the user via the user terminal, the server 4 introduces the target product or service. Is generated in a form suitable for the application.

  Specifically, as shown in FIG. 8, the CPU 41 of the server 4 displays the input screen 5 of the first page shown in FIG. 9 on the terminal when the user terminal requests execution of the program for creating POP data. The data is displayed on the unit 24 (step S101). The input screen 5 on the first page is a screen for inputting predetermined input information by the user in creating the POP data. The input information includes the name of the target product (product name) introduced in the POP data to be created, the price of the target product, a catch phrase of the target product, and image data of the target product. The product name and catch phrase are text information. Therefore, the input screen 5 on the first page is provided with a product name input field 51, a price input field 52, a catch phrase input field 53, and an image data input field 54 as input fields for inputting each piece of information. ing. For example, as shown in FIG. 10, the product name input field 51 has “summer vegetables and raw ham salad pizza”, the price input field 52 has “1200”, the catch phrase input field 53 has “summer vegetables in summer”, In the image data input field 54, pizza image data is input.

  In addition to the input fields 51 to 54, the input screen 5 on the first page includes a product addition button 55 selected by the user when adding the product to be introduced to the POP data, and the input screen 6 on the second page. Next button 56 selected by the user at the time of shifting to, Cancel button 57 selected by the user at the end of the display of the input screen 5, information for reference of catch phrase input (for example, catch phrase samples and A reference button 58 or the like selected by the user when displaying a trend word or the like is provided.

  When the product addition button 55 is selected by the user on the input screen 5 on the first page, a product name input field 51, a price input field 52, a catch phrase input field 53, and an image data input field appear on the input screen 5 on the first page. 54 are added one by one. When the user inputs information in each of the added input fields 51 to 54, the CPU 41 can create POP data including introductions of two types of products. Therefore, when the product addition button 55 is selected a plurality of times and information is input to the input fields 51 to 54, the CPU 41 can create POP data including introductions of a plurality of types of products.

  In each input field 51 to 54 of the input screen 5 on the first page, POP data is created if at least one of the product name, catch phrase, and image data of the target product is input for one product. However, since the accuracy of the POP data to be created increases as more information is input, it is preferable that information is input to all of the input fields 51 to 54.

  Further, when the user selects the next button 56 on the input screen 5 of the first page, the CPU 41 causes the terminal display unit 24 to display the input screen 6 of the second page shown in FIG. The input screen 6 on the second page is a screen for inputting the usage (output destination) of the POP by the user when creating the POP data. Accordingly, the input screen 6 on the second page is provided with five check boxes 61 as input fields for inputting the usage of the POP. Each of the five check boxes 61 is associated with each item of “poster for outside store”, “poster for store”, “homepage for smartphone”, “homepage for PC”, and “image for SNS posting”. For example, when an item “Home Page for PC” is selected, a check mark is input to the check box 61 corresponding to the item.

  In addition to the check box 61, the input screen 6 on the second page includes a creation button 62 selected by the user when creating POP data after inputting information, and a transition to the input screen 5 on the first page. A return button 63 selected by the user is provided.

  Next, as shown in FIG. 8, the CPU 41 determines whether or not the input to each of the input fields 51 to 54 and the check box 61 has been completed (step S102). Specifically, for example, the CPU 41 inputs at least a product name in the product name input field 51 and inputs a check mark in any of the check boxes 61, or catches a catch phrase in the catch phrase input field 53. When a check mark is input to any of the check boxes 61 or image data is input to the image data input field 54 and a check mark is input to any of the check boxes 61 When the button 62 is selected, it is determined that the input has been completed.

  If it is determined that the input has not been completed (step S102; NO), the CPU 41 performs the process of step S102 again. If it is determined that the input is completed (step S102; YES), the CPU 41 uses the information input in the image data input field 54 and the use of the POP corresponding to the item in which the check mark is input in the check box 61. Based on this, a first acquisition process for selecting and acquiring five types of layouts used for creating POP data is performed (step S103). Details of the first acquisition process will be described later.

  Next, based on the information input in the product name input field 51 and the catch phrase input field 53, the CPU 41 uses POP data components (eye catch, typeface, font color, background, A second acquisition process is performed in which five types of frames and illustrations are selected and acquired (step S104). Details of the second acquisition process will be described later.

  Next, the CPU 41 creates 25 types of POP candidate data based on the acquired POP data components (step S105). That is, first, the CPU 41 creates five types of expression by combining the five types of eye catch, typeface, font color, background, frame, and illustration acquired in step S104. Then, the CPU 41 creates 25 types of POP candidate data by combining the five types of layouts acquired in step S103, the five types of representations created, and the input information. The 25 types of POP candidate data to be created include input information in common.

  Next, the CPU 41 displays the generated 25 types of POP candidate data on the terminal display unit 24 (step S106). Specifically, although not shown, the CPU 41 causes the terminal display unit 24 to display a preview screen on which one of the 25 types of generated POP candidate data is displayed.

In the preview screen, the CPU 41 sequentially displays other of the 25 types of POP candidate data created in step S105 when the user performs a swipe operation.
For example, the case where POP candidate data a1 to a5, b1 to b5, c1 to c5, d1 to d5, and e1 to e5 shown in FIG. 12 are generated as 25 types of POP candidate data will be described. In FIG. 12, the POP candidate data arranged in the horizontal direction has a common layout, and the POP candidate data arranged in the vertical direction have a common expression. When the user inputs a horizontal or vertical swipe operation, the POP candidate data displayed on the terminal display unit 24 is arranged adjacent to the horizontal or vertical direction in the arrangement shown in FIG. POP candidate data are sequentially displayed. Further, in the arrangement of each POP candidate data shown in FIG. 12, the POP candidate data is configured to be loop-displayed in both the horizontal direction and the vertical direction. For example, in a state where the POP candidate data a1 is displayed on the terminal display unit 24, when a swipe operation from the left to the right is input, the POP candidate data a5 is displayed on the terminal display unit 24, and the swipe from the top to the bottom When the operation is input, the POP candidate data e1 is displayed on the terminal display unit 24.

  Next, as shown in FIG. 8, the CPU 41 determines whether or not a selection operation for selecting desired POP candidate data has been input by the user (step S107). Specifically, for example, when the user selects a selection button (not shown) when the user-desired POP candidate data is displayed on the terminal display unit 24 among the 25 types of POP candidate data, the CPU 41 It is determined that a selection operation for selecting the POP candidate data has been input.

  If it is determined that the selection operation is not input (step S107; NO), the CPU 41 determines whether or not a cancel operation for ending the display of the preview screen is input by the user (step S108). Specifically, for example, the CPU 41 determines that a cancel operation has been input when a cancel button (not shown) is selected by the user.

  If it is determined that a cancel operation has been input (step S108; YES), the CPU 41 ends the display of the preview screen and performs the process of step S101 again. If it is determined that the cancel operation is not input (step S108; NO), the CPU 41 performs the process of step S107 again.

  If it is determined in step S107 that a selection operation has been input (step S107; YES), the CPU 41 selects one of the 25 types of POP candidate data created in step S105 based on the selection operation. One POP candidate data is selected (step S109).

FIG. 13 is a diagram showing an example of one POP candidate data selected from 25 types of POP candidate data created by using the POP as “poster for outside store” or “image for SNS posting”. .
As shown in FIG. 13, the POP candidate data created with the POP usage as “poster for store” or “image for SNS posting” has the condition of the item “font size” in the selection condition data table 453 as “ Because it is set to a large setting of "0.6 or more", the characters "Summer vegetables and prosciutto salad pizza", price "¥ 1,200", catch phrase "summer delicious vegetables" are displayed large It is like that. In the POP candidate data, an eye catch “It is a summer-only menu using plenty of fresh summer vegetables.” Is displayed. In addition, POP candidate data created with the POP usage as “poster for store” is set to “300 dpi” in the “Resolution of output image” item in the selection condition data table 453, and therefore has a resolution of 300 dpi. It is displayed. On the other hand, the POP candidate data created with the POP usage as “SNS posting image” has a resolution of 150 dpi because the item “resolution of output image” is set to “150 dpi” in the selection condition data table 453. Is displayed.

FIG. 14 is a diagram illustrating an example of one piece of POP candidate data selected from 25 types of POP candidate data created using the POP application as “in-store poster”.
As shown in FIG. 14, the POP candidate data created with the POP usage as “in-store poster” is the POP candidate data created with the POP usage as “external poster” as described above. Unlike in the selection condition data table 453, the condition of the item “font size” is set to “don't care”, so the characters “summer vegetable and ham salad pizza” and the price “¥ 1,200” are enlarged. The layout does not have to be. In addition, POP candidate data created using the POP application as “in-store poster” is set at a resolution of 300 dpi because the item “resolution of output image” is set to “300 dpi” in the selection condition data table 453. It is displayed.

FIG. 15 is a diagram illustrating an example of one piece of POP candidate data selected from 25 types of POP candidate data created using the POP usage as a “homepage for smartphones”. In FIG. 15, the POP candidate data is actually output on a homepage for smartphones.
As shown in FIG. 15, the POP candidate data created with the POP usage set as “smartphone homepage” has the condition “HP layout fit” in the selection condition data table 453 set to “fit”. Therefore, it is POP candidate data suitable for the POP output area of the homepage for smartphones. In addition, POP candidate data created with the POP usage set as “smartphone homepage” is set at a resolution of 150 dpi because the item “resolution of output image” is set to “150 dpi” in the selection condition data table 453. It is displayed.

FIG. 16 is a diagram illustrating an example of one piece of POP candidate data selected from 25 types of POP candidate data created with the POP usage set as “PC homepage”. In FIG. 16, the POP candidate data is actually output on the homepage for PC.
As shown in FIG. 16, the POP candidate data created with the POP usage as “PC homepage” has the item condition “HP layout fit” set to “fit” in the selection condition data table 453. Therefore, it is POP candidate data suitable for the POP output area of the homepage for PC. In addition, POP candidate data created with the POP usage set to “PC homepage” is set at 150 dpi because the item “Resolution of output image” is set to “150 dpi” in the selection condition data table 453. It is displayed.

Next, CPU41 updates a learning value based on the selection result in the process of step S109 (step S110). Specifically, the CPU 41 learns each item calculated at the time of the previous POP data creation (see FIG. 6), the number of times POP data has been created in the past except this time (POP creation number), and step S109. The learning value is calculated according to the following formula (1) based on the selection result in, and the learning value stored in the learning value data table 454 is updated to the calculated learning value. The learning value is calculated by the following equation (1) for each item included in the learning value data table 454 shown in FIG.
Expression (1): Learning value = (Learning value of user up to previous time × POP creation count + POP data constituent element index value included in selected POP candidate data) / (POP creation count + 1)

For example, the number of POP creations of the POP data whose usage is “poster for store” is 19, the layout included in the POP candidate data selected in the process of step S109 is the layout type L1, and the user code of the user is “000001. ”, Learning values of“ vertical / horizontal ”and“ photo size ”in the layout are as follows.
Learning value of “vertical / horizontal” = (0.3 × 19 + 1) / (19 + 1) = 0.335
Learning value of “photo size” = (0.6 × 19 + 1.0) / (19 + 1) = 0.62
The POP data creation process is performed as described above.

  After completion of the POP data creation process, the CPU 41 may store the POP candidate data selected in the process of step S109 in the storage unit 45 as a completed version, or when a predetermined operation is performed by the user, The editing screen (not shown) of the POP candidate data may be displayed on the terminal display unit 24. Accordingly, each POP data component included in the POP candidate data is further changed as desired by the user, and the changed POP candidate data closer to the user's preference is stored in the storage unit 45 as a completed version. Can do. Further, the CPU 41 outputs the POP data to the printing apparatus 11 via the communication unit 46 and causes the printing apparatus 11 to print when the user terminal requests printing of the completed version of the POP data. Also good.

  In the process of step S105 described above, 25 types of POP candidate data are created from 5 types of layouts and 5 types of expressions. However, the present invention is not limited to this. For example, the layout and the number of expression modes used for creating the POP candidate data may be any, and any combination thereof may be used. Further, for example, the number of POP candidate data created may be 24 or less, or may be 26 or more.

[First acquisition process]
Next, the 1st acquisition process performed by the server 4 of this embodiment is demonstrated with reference to FIG. FIG. 17 is a flowchart illustrating an example of the first acquisition process.

  As shown in FIG. 17, first, the CPU 41 sets the number n of image data input by the user in the image data input field 54 of the first page input screen 5 and the check box 61 of the second page input screen 6. The use (output destination) of the POP corresponding to the check mark input by the user is acquired (step S201). For example, when no image data is input in the image data input field 54 on the input screen 5 of the first page, the number of image data n = 0, and when image data is input in the image data input field 54 The number of image data is n = 1. For example, when the product addition button 55 is selected once and image data is input to the two image data input fields 54, the number of image data is n = 2.

  Next, the CPU 41 refers to the layout data table 451 shown in FIG. 3 and the selection condition data table 453 shown in FIG. 5, and among the layout types L1 to L40, the image data in which “number of photos” is acquired in step S201. A layout that satisfies the selection condition corresponding to the use of the POP acquired in step S201 that is greater than or equal to several n is extracted (step S202). For example, the number of image data n acquired in step S201 is n = 1, and the selection condition (HP layout fit; fit, font size; 0) corresponding to the use of the POP acquired in step S201 (for example, a homepage for PC) is 0. .6 or more) is extracted.

  Next, as shown in FIG. 17, the CPU 41 determines whether or not the number of extracted layouts is 5 or more (step S203). If it is determined that the number of extracted layouts is not 5 or more (step S203; NO), the CPU 41 also extracts a layout whose “number of photos” is less than the number of image data n (step S204), and in the next step S205. Process.

On the other hand, if it is determined that the number of extracted layouts is 5 or more (step S203; YES), the CPU 41 calculates an evaluation value for each of the extracted layouts (step S205). Specifically, for example, based on the index value (see FIG. 3) set for each item according to the extracted layout and the learning value (see FIG. 6) associated with each user, the CPU 41 An evaluation value is calculated according to equation (2).
Expression (2): Evaluation value = “Vertical / Horizontal” index value of the extracted layout × “Vertical / horizontal” learning value in the layout of the user's applicable use + “Photo size” index of the extracted layout Value x learning value of "photo size" for the user's relevant use + index value of "eye catch size" for the extracted layout x learning value of "eye catching size" for the relevant use of the user

For example, when the layout extracted in the process of step S202 or S204 is the layout type L3, the user code of the user is “000001”, and the corresponding application is “HP (PC)”, the layout type L3 The evaluation values are as follows.
Evaluation value of layout type L3 = 0 × 0.1 + 0.9 × 0.4 + 0.3 × 0.6 = 0.54

Next, as illustrated in FIG. 17, the CPU 41 acquires a layout from the storage unit 45 based on the evaluation value (step S206). Specifically, for example, the CPU 41 ranks the layout types extracted in the process of step S202 or S204 in descending order of the evaluation values calculated in the process of step S205. Then, the CPU 41 acquires, from the storage unit 45, two layout types with the highest ranking, two layout types with the middle ranking, and one layout type with the lowest ranking. For example, when all 40 types of layouts are extracted, the layout types of the first, second, twentieth, twenty-first, and forty ranks of the evaluation values are acquired.
The first acquisition process is performed as described above.

  In the process of step S205, the evaluation value is calculated based only on the items “vertical / horizontal”, “photo size”, and “eye catch size”, but the present invention is not limited to this. For example, any combination may be used as long as it is common between the index value item associated with each layout and the learning value item associated with each user.

  In the process of step S206, two highest layout types, two intermediate layout types, and one lowest layout type are acquired. However, the present invention is not limited to this. As long as a high layout type is included, any number of layout types in any order may be acquired.

[Second acquisition process]
Next, the 2nd acquisition process performed by the server 4 of this embodiment is demonstrated with reference to FIG.18, FIG.19 etc. FIG. FIG. 18 is a flowchart illustrating an example of the second acquisition process. FIG. 19 is a diagram illustrating an example of the morpheme characteristic value total obtained based on information input to the product name input field 51 and the catch phrase input field 53 by the user.

  First, as shown in FIG. 18, the CPU 41 performs morphological analysis on the product name input in the product name input field 51 and the catch phrase input in the catch phrase input field 53, and extracts morphemes contained in those texts. (Step S301). For example, as shown in FIG. 10, when “summer vegetable and raw ham salad pizza” is input in the product name input field 51, the CPU 41 performs morphological analysis to obtain “summer vegetable”, “to”, Extract the morphemes of “cured ham”, “no” and “salad pizza”. In addition, as shown in FIG. 10, when “summer delicious vegetables” is input in the catch phrase input field 53, the CPU 41 performs morphological analysis to obtain “summer”, “ni”, “delicious” and Extract the "vegetable" morpheme.

  If neither the product name nor the catch phrase is input in the product name input field 51 and the catch phrase input field 53 and the image data of the target product is input in the image data input field 54, the CPU 41 Then, image analysis is performed on the input image data, and the CPU 41 may specify the name (word) of the product indicated by the image data. For example, as illustrated in FIG. 10, when image data “pizza” is input to the image data input field 54, the CPU 41 analyzes the image and analyzes “pizza” which is the name of the product indicated by the image data. It is good also as what specifies the word of "."

Next, as illustrated in FIG. 18, the CPU 41 acquires the morpheme characteristic value sum from the morpheme extracted by the morpheme analysis (or the word specified by the image analysis) (step S302). Specifically, for example, the CPU 41 extracts “summer vegetables”, “to”, “cured ham”, “raw ham” extracted from the product names “salad pizza of summer vegetables and raw ham” input in the product name input field 51. ”And“ salad pizza ”and“ summer ”,“ ni ”,“ delicious ”and“ vegetable ”morphemes extracted from the catch phrase of“ Summer Delicious Vegetables ”entered in the catch phrase input field 53, As shown in FIG. 19, characteristic values set in advance for each word are acquired from the storage unit 45. As described above, the storage unit 45 stores characteristic values set in advance for each item in association with words.
CPU41 totals the characteristic value set to each word for every item, and obtains the morpheme characteristic value total for every item. For the item “vertical / horizontal”, the total value of characteristic values is divided by the total number of nouns, adverbs, verbs, and adjectives to calculate the total morpheme characteristic value. For example, since the total value of the characteristic values of the item “vertical / horizontal” is “6” and the total number of nouns, adverbs, verbs and adjectives is “9”, the morphological characteristic value of the item “vertical / horizontal” The total is 6 ÷ 9 = 0.667.

  Next, as shown in FIG. 18, the CPU 41 selects one unacquired POP data component from among the POP data components of eye catch, typeface, font color, background, frame, and illustration (step S303). . Hereinafter, a case where an eye catch is selected from each POP data component will be described.

Next, the CPU 41 evaluates according to the following formula (3) based on the morpheme characteristic value total (see FIG. 19) acquired in step S302 and the index value (see FIG. 4) set for each item for eye catch. Is calculated (step S304). Here, evaluation values are calculated for all eye catch species stored in the storage unit 45.
Formula (3): evaluation value = index value of “vertical / horizontal” of eye catch × total morpheme characteristic value of “vertical / horizontal” + index value of “for Japanese food” of eye catch × morphological characteristic value of “for Japanese food” Total + index value of “for Western food” for eye catch x total morpheme characteristic value for “for western food” + index value of “for cafe” for eye catch × total of morpheme characteristic value for “for cafe” + “for china for Chinese” ”Index value x total morpheme characteristic value for“ Chinese ”

For example, when the user code of the user is “000001”, the evaluation value of the eye catch type i1 is as follows.
Evaluation value of eye catch species i1 = 0 × 0.667 + 1 × 4 + 1 × 6 + 1 × 2 + 0 × 3 = 12

For example, when the user code of the user is “000001”, the evaluation value of the eye catch type i2 is as follows.
Evaluation value of eye catch species i2 = 0 × 0.667 + 1 × 4 + 0 × 6 + 1 × 2 + 1 × 3 = 9

  Next, as illustrated in FIG. 18, the CPU 41 acquires an eye catch from the storage unit 45 based on the evaluation value (step S305). Specifically, for example, the CPU 41 ranks the eye catch species in descending order of the evaluation value calculated in step S304. Then, the CPU 41 acquires, from the storage unit 45, two eye catch species with the highest ranking, two eye catch species with the middle ranking, and one eye catch species with the lowest ranking. Since 40 types of eye catch types are stored in the storage unit 45, eye catch types with the ranking of evaluation values of 1st, 2nd, 20th, 21st and 40th are acquired.

Next, the CPU 41 determines whether or not there is an unacquired POP data component among the POP data components of eye catch, typeface, font color, background, frame, and illustration (step S306). If it is determined that there is an unacquired POP data component (step S306; YES), the CPU 41 performs the process of step S303 again. On the other hand, if it is determined that there is no unacquired POP data component (step S306; NO), the CPU 41 ends the second acquisition process.
The second acquisition process is performed as described above.

  In the process of step S302, the total morpheme characteristic value is calculated based on the information input in the product name input field 51 and the catch phrase input field 53. However, the present invention is not limited to this. For example, the CPU 41 may further calculate the total morpheme characteristic value based on the user's business type / business condition stored as user information in the storage unit 45, the current season / event specified by the time measuring unit 47, and the like. . In this case, the storage unit 45 stores characteristic values for each item in advance in association with the type of business / business category, season, and event. For example, for the business type / business type of “Chinese restaurant” The characteristic value may be set to “1”, and the characteristic value of “1” may be added when calculating the total morpheme characteristic value. For example, for the “Christmas” season / event, the characteristic value of the item “For Western food” is set to “1”, and the characteristic value of “1” is added when calculating the total morpheme characteristic value. Also good.

  In the process of step S302, each morpheme extracted from the product name and the catch phrase is stored in the storage unit 45 in association with the characteristic value for each item. It is not something that can be done. For example, when the morpheme extracted from the product name and the catch phrase is not stored in the storage unit 45 in association with the characteristic value, the item has a characteristic value of “0” for any item of the morpheme The part of speech may not be specified for the morpheme.

  In the process of step S304, the evaluation value is calculated based only on the items “vertical / horizontal”, “for Japanese food”, “for western food”, “for cafe”, and “for Chinese”. It is not limited to. For example, any combination may be used as long as it is common between the item of the total morpheme characteristic value and the item of the index value associated with each eye catch.

  In the process of step S305, two highest-level POP data components, two middle-level POP data components, and one lowest-level POP data component are acquired. However, the present invention is not limited to this. However, as long as POP data components having higher ranks are included, any number of POP data components may be acquired in any quantity.

≪Technical effects of this embodiment≫
According to the present embodiment, the server 4 selects a layout as a POP data component constituting the POP data based on the use of the POP input by the user, and performs morphological analysis on the text information input by the user. Since the morpheme is extracted, POP data components other than the layout are selected based on the extracted morpheme, and POP candidate data is created by combining the selected layout and the POP data components other than the layout. Various POP data can be created in a form suitable for the purpose of the POP data by a simple input operation of inputting the text information and inputting text information.

  In addition, according to the present embodiment, POP data is created in a form suitable for various applications such as an outside store poster, an in-store poster, a smartphone homepage, a PC homepage, and an image for SNS posting. can do.

  Further, according to the present embodiment, the server 4 derives an evaluation value for each layout candidate that satisfies a predetermined condition according to the use of the POP, and selects a layout based on the derived evaluation value. Suitable POP data can be created with high accuracy.

  Further, according to the present embodiment, the server 4 further extracts layout candidates based on the quantity of image data input by the user, so that POP data with better design can be created.

  Further, according to the present embodiment, since the text information is either the name of the target product or service or the catch phrase, the POP data can be created with a simpler input operation.

  Further, according to the present embodiment, the server 4 derives an evaluation value for each POP data component other than the layout from the extracted morphemes, and selects the POP data component based on the derived evaluation value. The POP data component suitable for the contents of the input information can be selected, and the POP data suitable for the contents of the input can be created.

≪Others≫
The description in the above embodiment is an example of a suitable advertisement management apparatus according to the present invention, and the present invention is not limited to this.

  For example, in the above-described embodiment, the server 4 stores various data in the storage unit 45 and displays various display screens on the terminal display unit 24, but is not limited thereto. For example, the server 4 may be configured to store various data in the storage unit 45 and display various display screens on the server display unit 44. The mobile terminal 2a may be configured to store various data in the storage unit 25 and display various display screens on the terminal display unit 24. In this case, the mobile terminal 2a itself serves as an advertisement management device. Function.

  In the above-described embodiment, the advertisement management system 1 includes the printing device 11 connected via the communication network N. However, the present invention is not limited to this. For example, the printing apparatus 11 may not be provided, or the printing apparatus 11 may be connected to the user terminal via a communication cable such as a USB (Universal Serial Bus) cable.

  In the above-described embodiment, the POP is used as an out-of-store poster, an in-store poster, a smartphone homepage, a PC homepage, and an image for SNS posting, but is not limited thereto. It is not a thing. For example, a so-called flyer for notifying a new store opening or an event such as a sale may be used as a POP. In this case, examples of input information input by the user on the input screen 5 include date, product name, price, comment, image data, and the like.

  In the above-described embodiment, the plurality of types of generated POP candidate data are displayed one by one on the preview screen (not shown). However, the present invention is not limited to this. A plurality of types of POP candidate data may be displayed one after another or may be displayed as a list.

  In the embodiment described above, the learning value is derived for each item of the POP data component, but the present invention is not limited to this. That is, a learning value may be derived for each POP data component. For example, learning values are derived for the layout types L1, L2,..., L40, and the eye catch types i1, i2,..., I40, and the POP data for the font, font color, background, frame, and illustration. Similarly, learning values may be derived for the constituent elements.

  In the embodiment described above, the learning value is calculated according to the above equation (1). However, the present invention is not limited to this, and the learning value may be calculated based on the selection result of the POP candidate data by the user. For example, the learning value may be calculated under any condition. For example, points may be given to POP data components included in POP candidate data selected by the user, and the total value of points given in the past may be calculated as a learning value. Further, for example, the learning value may be calculated in consideration of the time from when 25 types of POP candidate data are displayed in step S106 until one of them is selected in step S109.

  In the above embodiment, the learning value is calculated and the learning value data table 454 is updated. However, the present invention is not limited to this. For example, the learning value may not be calculated, or the learning value data table 454 may not be stored in the storage unit 45. In this case, in the first acquisition process, the learning value may not be used for calculating the evaluation value of the layout type. For example, the input text information is morphologically analyzed in the same manner as in the second acquisition process. The evaluation value of the layout type may be calculated based on the extracted morpheme. On the other hand, in the second acquisition process, the learning value may be used for calculating the evaluation value.

In the above-described embodiment, in the first and second acquisition processes, a specific POP data component is acquired from all the POP data components stored in the storage unit 45 based on the evaluation value. However, it is not limited to this. For example, the CPU 41 extracts one of all POP data components stored in the storage unit 45 in advance based on the user information, the current season / event specified by the time measuring unit 47, and the like. In the first and second acquisition processes, a specific POP data component may be acquired based on the evaluation value from the extracted ones. For example, when the user information indicates the type of business / business category of “Chinese restaurant”, the CPU 41 extracts in advance POP data components in which the characteristic value of the item “for Chinese” is set to “1”. Of these, a specific POP data component may be acquired based on the evaluation value.
Further, for example, the CPU 41 extracts one of all the POP data components stored in the storage unit 45 in advance based on an operation input by the user, and performs the extraction in the first and second acquisition processes. It is also possible to acquire a specific POP data component based on the evaluation value from among the obtained ones.

  In the above-described embodiment, in the second acquisition process, five types of POP data components of eye catch, typeface, font color, background, frame, and illustration are selected. However, the present invention is not limited to this. Absent. For example, any of these fonts, font colors, backgrounds, frames, and illustrations may not be selected, or any of them may be set in advance as a predetermined one.

  In the above-described embodiment, an example in which a hard disk, a semiconductor nonvolatile memory, or the like is used as a computer-readable medium of the program according to the present invention is disclosed, but the present invention is not limited to this example. As another computer-readable medium, a portable recording medium such as a CD-ROM can be applied. A carrier wave is also used as a medium for providing program data according to the present invention via a communication line.

Although several embodiments of the present invention have been described, the scope of the present invention is not limited to the above-described embodiments, but includes the scope of the invention described in the claims and equivalents thereof.
The invention described in the scope of claims attached to the application of this application will be added below. The item numbers of the claims described in the appendix are as set forth in the claims attached to the application of this application.
[Appendix]
<Claim 1>
A first selection means for selecting a layout as an advertisement component constituting the advertisement based on the use of the advertisement input by the user;
Extraction means for extracting morphemes by performing morphological analysis on text information input by a user;
Second selecting means for selecting an advertising component other than the layout based on the morpheme extracted by the extracting means;
Creating means for creating an advertisement candidate by combining the layout selected by the first selecting means and the advertising components other than the layout selected by the second selecting means;
An advertisement management apparatus comprising:
<Claim 2>
2. The advertisement according to claim 1, wherein an application of the advertisement is any one of a poster for an outside store, a poster for a store, a homepage for a smartphone, a homepage for a PC, and an image for SNS posting. Advertising management device.
<Claim 3>
The first selection means derives an evaluation value for each layout candidate that satisfies a predetermined condition corresponding to the use of the advertisement, and selects a layout based on the derived evaluation value. Or the advertisement management apparatus of 2.
<Claim 4>
The advertisement management apparatus according to claim 3, wherein the first selection unit further extracts the layout candidates based on a quantity of image data input by a user.
<Claim 5>
The advertisement management apparatus according to any one of claims 1 to 4, wherein the text information is any one of a target product or service name and a catch phrase.
<Claim 6>
The second selection unit derives an evaluation value for each advertising component other than the layout from the morpheme extracted by the extracting unit, and selects the advertising component based on the derived evaluation value. The advertisement management device according to any one of claims 1 to 5.
<Claim 7>
Computer
A first selection means for selecting a layout as an advertisement component constituting the advertisement based on the use of the advertisement input by the user;
Extraction means for extracting morphemes by analyzing morpheme of text information input by a user;
Second selecting means for selecting an advertising component other than the layout based on the morpheme extracted by the extracting means;
Creating means for creating an advertisement candidate by combining the layout selected by the first selecting means and the advertising components other than the layout selected by the second selecting means;
A program characterized by functioning as

1 Advertising management system 4 Server 41 CPU
42 Operation input unit 43 RAM
44 server display unit 45 storage unit 46 communication unit 47 timing unit 48 bus

Claims (7)

A first selection means for selecting a layout as an advertisement component constituting the advertisement based on the use of the advertisement input by the user;
Extraction means for extracting morphemes by performing morphological analysis on text information input by a user;
Second selecting means for selecting an advertising component other than the layout based on the morpheme extracted by the extracting means;
Creating means for creating an advertisement candidate by combining the layout selected by the first selecting means and the advertising components other than the layout selected by the second selecting means;
An advertisement management apparatus comprising:   2. The advertisement according to claim 1, wherein an application of the advertisement is any one of a poster for an outside store, a poster for a store, a homepage for a smartphone, a homepage for a PC, and an image for SNS posting. Advertising management device.   The first selection means derives an evaluation value for each layout candidate that satisfies a predetermined condition corresponding to the use of the advertisement, and selects a layout based on the derived evaluation value. Or the advertisement management apparatus of 2.   The advertisement management apparatus according to claim 3, wherein the first selection unit further extracts the layout candidates based on a quantity of image data input by a user.   The advertisement management apparatus according to any one of claims 1 to 4, wherein the text information is any one of a target product or service name and a catch phrase.   The second selection unit derives an evaluation value for each advertising component other than the layout from the morpheme extracted by the extracting unit, and selects the advertising component based on the derived evaluation value. The advertisement management device according to any one of claims 1 to 5. Computer
A first selection means for selecting a layout as an advertisement component constituting the advertisement based on the use of the advertisement input by the user;
Extraction means for extracting morphemes by analyzing morpheme of text information input by a user;
Second selecting means for selecting an advertising component other than the layout based on the morpheme extracted by the extracting means;
Creating means for creating an advertisement candidate by combining the layout selected by the first selecting means and the advertising components other than the layout selected by the second selecting means;
A program characterized by functioning as

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