JP2019145989A - Information processing device, information processing method, and program - Google Patents

Abstract

To provide an information processing device, an information processing method and a program capable of performing a convenient service provision without increase in costs, in a moving image providing service.SOLUTION: An information processing device (a server 10) comprising provision means 113 for providing a moving image comprises: acquisition image 111 for acquiring a reproduction finish spot being a reproduction spot in stoppage of reproduction, from a view history of a user who has viewed a moving image of a provision target; and estimation means 112 which estimates a non-original portion of the moving image on the basis of the user's reproduction finish spot acquired by the acquisition means 111.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing apparatus, an information processing method, and a program.

  Conventionally, a service (for example, GYAO! (Registered trademark)) that distributes (provides) a moving image using a communication network such as the Internet or a mobile phone communication network is known. The moving image distribution service is provided with a function of reproducing from the stop position of the moving image when the moving image is reproduced next time after the viewing of the moving image is stopped.

  For example, Patent Document 1 discloses a technique for searching for a portion where reproduction was stopped immediately before displaying (reproducing) a title list and preferentially reproducing the data immediately before the portion where the reproduction was stopped. Has been.

JP 2007-043239 A

However, in the above conventional technique, when playback is stopped at the end roll of a moving image, playback is started from the stop position (end roll position) at the next playback. For example, when a user views a continuous moving image, the next time the user plays back, the transition is made to the end roll position of the number of stories that have already been viewed, which is inconvenient for the user.
In addition, although it is possible to detect end rolls by adding metadata, it is not realistic due to problems such as labor costs and time because it is a manual work for a large number of videos. . Further, although it is possible to distinguish the end roll from the feature of the image in the moving image, it is difficult in terms of calculation amount and accuracy.

  An object of the present invention is to provide an information processing apparatus, an information processing method, and a program capable of providing a convenient service without incurring costs in a moving image providing service.

In order to solve the above problems, an information processing apparatus of the present invention provides:
In an information processing apparatus comprising providing means for providing a video,
An acquisition means for acquiring a playback end point that is a playback point at the time of leaving from a viewing history of a user who has watched a video to be provided,
Estimating means for estimating a non-main part of the video based on the user's playback end point acquired by the acquiring means;
It is characterized by providing.

  According to the present invention, in a moving image providing service, it is possible to provide a convenient service without incurring costs.

It is a block diagram which shows the main control structure of each apparatus which comprises the information processing system which concerns on this embodiment. It is a flowchart which shows an example of operation | movement of the information processing system which concerns on this embodiment. It is a figure which shows an example of a mode that the viewing history of the user who watched the 30-minute program was totaled and made into a graph. It is a figure which shows an example of a mode that the viewing history of the user who watched the 60 minute program was totaled and made into a graph. It is a figure which shows an example of a mode that the viewing history of the user who watched the 120 minute program was totaled and graphed. It is a figure which shows an example of a mode that the viewing history of the user who watched the program with few viewing UB numbers was totaled and made into a graph. It is a figure which shows an example of the moving image display screen displayed on a display part in the conventional terminal device. It is a figure which shows an example of the moving image display screen displayed on a display part in the terminal device which concerns on this embodiment. It is a figure which shows an example of a mode that the user's viewing history which watched the program of the pattern which makes an end roll appear during the reproduction | regeneration of a story was totaled, and was made into the graph. It is a figure which shows an example of a mode that the viewing history of the user who watched the program of the pattern in which a story continues after an ending was totaled and graphed. It is a figure which shows the other example of a mode that totaled the viewing history of the user who watched the 30 minute program, and was made into the graph. It is a figure which shows an example of a mode that the viewing history of the moving image which the user of the terminal device watched was graphed. It is a figure which shows an example of the screen which always displayed the thumbnail which shows the position of an end roll, and the position of an opening. It is a figure which shows an example of the screen which recommends a recommendation moving image.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

[1. Description of configuration]
Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings.
As illustrated in FIG. 1, the information processing system 1 according to the present embodiment includes a server (information processing device) 10 and a terminal device 20. Each device constituting the information processing system 1 is connected to the communication network N. The communication network N is specifically the Internet, a telephone line network of a telecommunications carrier, a mobile phone communication network, or the like.

  The server 10 is an information device such as a PC or WS owned by the moving image distributor, and performs a predetermined operation in response to an access from the terminal device 20. Specifically, when a distribution request for a moving image is made from the terminal device 20, the server 10 distributes the target moving image to the requesting terminal device 20. The server 10 is configured by one unit, but is not limited to this, and may be configured by a plurality of devices.

  The server 10 includes a control unit 11, an operation unit 12, a display unit 13, a storage unit 14, and a communication unit 15.

  The control unit 11 centrally controls the operation of the server 10. Specifically, the control unit 11 is configured to include a CPU, a ROM, a RAM, and the like. A program data stored in the ROM or the storage unit 14 developed in the work area of the RAM and the CPU and the CPU cooperate with each other. Control all 10 parts.

The operation unit 12 includes, for example, a keyboard having a character input key, a numeric input key, and other keys associated with various functions, a pointing device such as a mouse, and the like. A corresponding operation signal is output to the control unit 11.
The display unit 13 includes a display such as an LCD, for example, and displays an image based on the display control signal output from the control unit 11 on the display screen.

The storage unit 14 includes, for example, an HDD and a semiconductor memory, and stores data such as program data and various setting data in a readable / writable manner from the control unit 11.
For example, the storage unit 14 stores, as the viewing history storage unit 141, a viewing history of a user who has viewed each video to be provided.
In addition, the storage unit 14 stores each moving image to be provided as the content storage unit 142.

  The communication unit 15 is a communication interface having a communication IC, a communication connector, and the like, and performs data communication via the communication network N using a predetermined communication protocol under the control of the control unit 11.

  In this embodiment, the control part 11 of the server 10 implement | achieves elements, such as each means of this invention.

For example, the control unit 11 realizes an acquisition unit 111 that acquires a playback end point that is a playback point at the time of departure from a viewing history of a user who has viewed a video to be provided.
In addition, the control unit 11 realizes an estimation unit 112 that estimates a non-main part of the moving image based on the user's reproduction end point acquired by the acquisition unit 111.
Moreover, the control part 11 implement | achieves the provision means 113 which provides a moving image.

Next, the configuration of the terminal device 20 will be described.
The terminal device 20 is a stationary terminal device such as a desktop PC. However, the terminal device 20 may be a mobile terminal owned and used by each user, such as a smart device such as a smartphone or a tablet, or a mobile phone. The terminal device 20 communicates with the server 10 using the communication network N (specifically, a communication line of the terminal device 20 or a wireless local area network (LAN)).

  The terminal device 20 includes a control unit 21, an operation unit 22, a display unit 23, a storage unit 24, and a communication unit 25.

  The control unit 21 performs central control of the operation of the terminal device 20. Specifically, the control unit 21 is configured to include a CPU, a ROM, a RAM, and the like. The program data stored in the ROM or the storage unit 24 developed in the RAM work area and the CPU are used in cooperation with the terminal. Each part of the apparatus 20 is controlled in an integrated manner.

The operation unit 22 includes, for example, a keyboard having a character input key, a numeric input key, and other keys associated with various functions, a pointing device such as a mouse, and the like. A corresponding operation signal is output to the control unit 21. The operation unit 22 may be a touch panel formed integrally with the display unit 23, for example.
The display unit 23 includes a display such as an LCD, for example, and displays an image based on the display control signal output from the control unit 21 on the display screen. For example, when the Web browser is activated, the display unit 23 displays the Web page transmitted from the server 10 in response to a user operation (request for acquiring a Web page of a Web site that provides a moving image distribution service). In addition, the display unit 23 displays the moving image selected by the user on the Web page of the Web site that provides the moving image distribution service.

  The storage unit 24 includes, for example, an HDD, a semiconductor memory, and the like, and stores data such as program data and various setting data in a readable / writable manner from the control unit 41. The storage unit 24 stores a web browser for browsing web pages.

  The communication unit 25 is a communication interface having a communication IC, a communication connector, and the like, and performs data communication via the communication network N using a predetermined communication protocol under the control of the control unit 21.

[2. Explanation of operation]
Next, a specific operation of the information processing system 1 according to the present embodiment will be described with reference to the flowchart of FIG. In this process, the user of the terminal device 20 executes an operation (hereinafter referred to as a distribution request operation) for requesting continuous video distribution in the video distribution (providing) service, and the control unit 11 of the server 10 This is triggered by the fact that information indicating that the delivery request operation has been executed.

  First, the control unit 11 of the server 10 stores the moving image (the moving image to be distributed (provided)) requested by the user of the terminal device 20 stored in the storage unit 14 (viewing history storage unit 141). A viewing history is acquired (step S101). Here, the viewing history of the users may be viewing histories of all users who have viewed the video, or viewing histories of some users who have viewed the video.

  Next, the control part 11 acquires a user's reproduction | regeneration end point from the user's viewing history acquired at step S101 (step S102). That is, the control unit 11 functions as the acquisition unit 111 of the present invention. Here, the “reproduction end point” is a reproduction point at the time of departure (for example, “cancel reproduction such as“ turn off the screen ”)” (how far the moving image has been viewed or where the moving image has been stopped).

  FIG. 3 to FIG. 5 show an example of how the viewing histories of users who viewed each distribution target video are tabulated and graphed. FIG. 3 is a diagram showing an example of a state in which viewing histories of users who have watched a 30-minute program (animation) are tabulated and graphed. FIG. 4 is a diagram illustrating an example of a graph in which viewing histories of users who have viewed a 60-minute program (drama) are tabulated. FIG. 5 is a diagram illustrating an example of a graph in which viewing histories of users who have watched 120-minute programs (movies) are tabulated.

  In the graphs shown in FIGS. 3 to 5, the horizontal axis indicates the number of secesed (reproduction end point), and the vertical axis indicates the number of UBs / total number of UBs. Here, the number of UBs is the number of unique browsers and is the number of visits for each browser. For example, when visiting a moving image using three browsers where the same person is different on one PC, the number of UBs is counted as “3”.

  In the examples shown in FIGS. 3 to 5, in any of the examples, a large number of users leave (second peak of departure occurs) several seconds after the start of ending (ED) (= end roll start). Can read). For example, as shown in FIG. 3, in video A, ED start is 1325 seconds, leaving is 1326 seconds, in video B, ED start is 1348 seconds, leaving is 1350 seconds, and in video C, ED start is 1316 Seconds and withdrawal is 1316 seconds. Further, as shown in FIG. 4, in the moving image D, the ED start is 2638 seconds, the separation is 2640 seconds, in the movie E, the ED start is 2584 seconds, the separation is 2588 seconds, and in the movie F, the ED start is 2503. Second, leaving is 2508 seconds. Further, as shown in FIG. 5, in the moving image G, the ED start is 6946 seconds, the separation is 6955 seconds, the moving image H is the ED start 6160 seconds, the separation is 6165 seconds, and the moving image I is the ED start 7336. Second, leaving is 7342 seconds. From the above, it can be seen that user withdrawal occurs several seconds after the start of the end roll, regardless of the length of the video.

Note that the tendency for the user to leave several seconds after the start of the end roll was similarly observed even when the number of UBs viewed to the end was small. For example, as shown in FIG. 6, in the movie J, the UB watched to the end is “55”, the ED start is 1380 seconds, the release is 1382 seconds, and in the movie K, the ED start is 1352 seconds and the release is 1355 seconds. In the moving image L, the ED start is 2515 seconds and the separation is 2522 seconds. However, although not shown, when the number of UBs viewed until the end is less than 20 UB, the above tendency is not observed.
Therefore, in step S102, it is preferable that the control unit 11 (acquiring unit 111) acquires the playback end point from the viewing history of the user who has viewed a moving image whose number of viewing UBs is a predetermined number (20 UB) or more.

  Next, the control unit 11 estimates the start position of the end roll (end title) based on the reproduction end point of the user acquired in step S102 (step S103). That is, the control unit 11 functions as the estimation unit 112 of the present invention. For example, the control unit 11 is a position where the viewing ratio is 0.5 (50%) or more (second half of the video) among the playback end points of the user acquired in step S102, and the number of viewing UBs is 2. The most frequent playback end point is estimated as the end roll start position. Here, in general, the playback end point with the second largest number of viewing UBs, not the reproduction end point with the first largest viewing UB number, is estimated as the end roll start position. This is because the end point is the end point of the moving image (the point where the viewing ratio is 100%), and the reproduction end point with the second largest number of viewing UBs is near the end roll start position. 3 to 5 also show that in each of the moving images A to J, the end roll start position exists in the vicinity of the reproduction end point where the number of viewing UBs is the second highest.

Next, the controller 11 determines whether or not the reproduction has been completed near the end roll start position estimated in step S103 when the moving image was reproduced last time (step S104). That is, the control unit 11 functions as a first determination unit of the present invention. Here, the vicinity of the end roll start position is a timing at which it can be considered that the user has performed a reproduction end operation (detachment operation) when the end roll starts.
When the control unit 11 determines that the reproduction is finished near the end roll start position estimated in step S103 (step S104: YES), the control unit 11 proceeds to the next step S105.
On the other hand, if the control unit 11 determines that the reproduction has not ended near the end roll start position estimated in step S103 (step S104: NO), the control unit 11 proceeds to step S106.

  In step S105, the control unit 11 sets a moving image (next moving image) of the next number of stories as a moving image to be distributed. For example, if the second episode was played last time, the third episode is set as the moving image to be distributed.

Next, the control unit 11 distributes (provides) the distribution target moving image stored in the storage unit 14 (content storage unit 142) to the terminal device 20 via the communication unit 15 (step S106). That is, the control unit 11 functions as the providing unit 113 of the present invention.
Here, the distribution target moving image is the next moving image set in step S105 when it is determined that the reproduction is finished near the end roll start position estimated in step S103 (step S104: YES). In this case, the moving image is distributed from the head position (start position) of the next moving image and is played back.
On the other hand, the distribution target moving image is the moving image at the time of the previous reproduction when it is determined that the reproduction has not ended near the end roll start position estimated in step S103 (step S104: NO). In this case, the moving image is distributed from the position where the previous reproduction was stopped (terminated), and the reproduction is resumed.

  The control unit 21 of the terminal device 20 acquires the moving image distributed from the server 10 in step S106 (step S107).

  Next, the control unit 21 causes the display unit 23 to display a screen (moving image display screen: see FIGS. 7 and 8) for displaying the moving image acquired in step S107 (step S108).

  FIG. 7 shows an example of a moving image display screen displayed on the display unit 23A in the conventional terminal device 20A. FIG. 8 shows an example of a moving image display screen displayed on the display unit 23 in the terminal device 20 according to the present embodiment. In any of the examples, the state of moving image distribution when reproduction is ended near the start position of the end roll estimated in step S103 when the moving image was reproduced last time is shown.

In FIG. 7, an arrow A1 indicating the current reproduction position on the scroll bar B1 indicates a position where the previous reproduction is stopped (terminated) (near the end roll start position). That is, in the example shown in FIG. 7, the reproduction of the moving image is resumed from the position where the previous reproduction was stopped (finished) (near the start position of the end roll). In this case, there arises a problem that it is not convenient for the user.
On the other hand, in the example shown in FIG. 8, the moving image is reproduced from the head position (start position) of the next moving image. Therefore, it is possible to provide a service that is convenient for the user.

[3. effect]
As described above, the information processing apparatus (server 10) according to the present embodiment acquires, from the viewing history of the user who has watched the video to be provided, the acquisition unit 111 that acquires the playback end point that is the playback point at the time of departure, And estimation means 112 for estimating a non-main part of the moving image based on the user's reproduction end point acquired by the acquisition means 111.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to estimate the non-main part of the moving image and avoid the reproduction of the non-main part. It is possible to suppress transition to a number of end roll positions, and it is possible to provide a service that is convenient for the user. Further, since it is possible to automatically estimate the non-main part of the moving image without working manually, it is possible to reduce costs such as labor costs and time. Therefore, in the video distribution service, it is possible to provide a convenient service without incurring costs.

Further, according to the information processing apparatus according to the present embodiment, the estimation unit 112 estimates the start position of the end roll of the moving image based on the reproduction end point of the user acquired by the acquisition unit 111.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to automatically avoid the reproduction of the start position of the end roll of the video without working manually. A convenient service can be provided.

Further, according to the information processing apparatus according to the present embodiment, the estimating unit 112 sets a playback end point that satisfies a predetermined condition among the playback end points of the user acquired by the acquiring unit 111 as the start position of the end roll of the video. presume.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to accurately estimate the start position of the end roll of a moving image, and thus it is possible to provide a more convenient service with more certainty.

Further, according to the information processing apparatus according to the present embodiment, the estimating unit 112 is a position where the viewing ratio is 50% or more of the reproduction end points of the user acquired by the acquiring unit 111 and the viewing UB. The playback end point having the second largest number is estimated as the start position of the end roll of the moving image.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to accurately estimate the start position of the end roll of a moving image, and thus it is possible to provide a more convenient service with more certainty.

In addition, the information processing apparatus according to the present embodiment determines whether or not the reproduction has ended near the start position of the end roll when the moving image whose end roll start position has been estimated by the estimation unit 112 was reproduced last time. 1 determination means (control part 11) is provided. Also, the providing unit 113 provides the moving image of the next number of stories when the first determining unit determines that the reproduction is finished near the end roll start position.
Therefore, according to the information processing apparatus according to the present embodiment, when the user reproduces next time, it is possible to suppress the transition to the end roll position of the number of already viewed stories, which is convenient for the user. Service can be provided.

Further, according to the information processing apparatus according to the present embodiment, the acquisition unit 111 acquires the playback end point from the viewing history of a user who has viewed a moving image with a predetermined number of viewing UBs.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to grasp the user's tendency to leave more reliably, and thus it is possible to accurately estimate the start position of the end roll of the moving image. Therefore, it is possible to provide a more convenient service with certainty.

  As mentioned above, although concretely demonstrated based on embodiment which concerns on this invention, this invention is not limited to the said embodiment, It can change in the range which does not deviate from the summary.

[4. Modified example]
For example, depending on the moving image, there may be a case where an ending different from a general pattern in which an ending is reached after the main part (story) is played back is prepared. Such special ending patterns include, for example, a pattern in which an end roll appears during the playback of the story (before the end) (for example, a pattern in which the end roll flows downward in the story in a drama or the like), and the story continues after the ending. Pattern, etc.

In the case of a pattern in which an end roll appears during the playback of a story, as shown in FIG. 9, when the ending starts (when the end roll starts to flow), some exiters appear, but there is a tendency for many exiters to occur It was not seen.
On the other hand, in the case of a pattern in which the story continues after the ending, as shown in FIG. 10, there are many leavers immediately after the ending starts (immediately after the end roll starts flowing) and immediately after the story after the ending ends. The tendency to do was seen.

As described above, since different characteristics are observed for each end roll appearance pattern, by analyzing the playback end point of the user who viewed the video, the end roll appearance pattern of the video can be specified (specifying means). .
As described above, by providing the specifying unit (control unit 11) for specifying the appearance pattern of the end roll of the video based on the reproduction end point of the user acquired by the acquisition unit 111, the start position of the end roll of the video is accurately determined. Since it can be estimated well, it is possible to provide a more convenient service with more certainty.

Further, after the appearance pattern of the end roll of the video is specified, the specified end roll appearance pattern may be displayed at the time of the next distribution (providing) of the video with the specified end roll appearance pattern (first). Display control means).
As described above, the first display control unit (control unit 11) that displays the end roll appearance pattern specified by the specifying unit when the moving image in which the end roll appearance pattern is specified is provided. Since it is possible to provide a guideline for reproducing the video, it is possible to reduce the burden on the user related to the video reproduction.

  Further, in the above embodiment, when it is determined that the playback is finished near the estimated start position of the end roll, the video is played from the head position (start position) of the next video. However, the present invention is not limited to this. Is not to be done. For example, before the moving image is reproduced from the head position (starting position) of the next moving image, it is possible to display “Continue watching” or “Viewing the next moving image” in a selectable manner.

  Moreover, in the said embodiment, although the start position of an end roll is estimated based on the reproduction | regeneration end point of the user who watched the moving image, it is not limited to this. For example, in addition to the end roll start position, the opening start position can be estimated.

  For example, in the examples shown in FIG. 3 to FIG. 6, FIG. 9, and FIG. 10, the horizontal axis is the number of seconds that have left the horizontal axis. To which point of view has progressed). In this case, regardless of whether or not the opening is skipped, it is counted by the number of seconds at the position of departure.

  Here, as shown in FIG. 11, the horizontal axis indicates “reproduction time (the time taken from the time when the reproduction button is pressed until it is released (the time from the reproduction start operation to the separation (for example, the reproduction is stopped)”)) ”In addition to the viewer ’s mountain M1 that played to the end without skipping, and the viewer ’s mountain M2 that left after the ending started without skipping the opening, and skipped the opening and left after the ending started Two mountains, the viewer's mountain M3, appear. This is because the playback time varies depending on whether the opening is skipped or not. In other words, when leaving after starting the ending without skipping the opening, since the playback time is longer than when skipping the opening and leaving after starting the ending, the mountain M2 is formed on the right side of the figure than the mountain M3. The In addition, even if the opening is skipped, there may be a case where the opening does not leave at the time of ending. In this case, although not particularly illustrated, another mountain is formed.

  As described above, the acquisition unit 111 acquires the playback time that is the time from the playback start operation to the departure from the viewing history of the user who has viewed the distribution (providing) target video, and the estimation unit 112 acquires the acquisition unit 111. By estimating the start position of the video opening based on the user's playback time obtained by, it is possible to avoid the opening of the video opening, for example, the next time the user plays, opening unnecessarily Can be suppressed, and a service that is comfortable and convenient for the user can be provided.

  Alternatively, the user who has skipped the opening may be automatically skipped from the next moving image.

Specifically, first, the control unit 11 acquires a viewing history of a moving image viewed by the user of the terminal device 20. FIG. 12 shows an example of a state in which the viewing history of the moving image viewed by the user of the terminal device 20 is graphed. In the graph shown in FIG. 12, the horizontal axis indicates the time of a moving image, and the vertical axis indicates the presence / absence of reproduction (ON / OFF).
In the example shown in FIG. 12, reproduction is turned off (skipped) at a position corresponding to the opening position (arrow X1 in the figure) and a position corresponding to the ending position (arrow X2 in the figure). It is shown.

Next, the control unit 11 determines whether or not the opening is skipped based on the acquired viewing history (second determination unit). For example, in the example shown in FIG. 12, it is determined that the opening is skipped.
Next, when it is determined that the opening has been skipped, the control unit 11 performs setting such that the opening of the moving image distributed (provided) to the user is skipped and played back (setting unit).

  As described above, from the viewing history of the user who has watched the video to be distributed (provided), the second determination means (control unit 11) that determines whether or not the opening has been skipped in the video that the user has watched, A setting unit (control unit 11) configured to set the playback to skip the opening of the video to be distributed (provided) to the user when the second determination unit determines that the opening is skipped. The next time the user plays it, it is possible to prevent the opening from being played unnecessarily without making the user aware of it, so that users who tend to skip the opening can enjoy video playback comfortably. .

Further, for example, the non-main part such as the estimated end roll start position and opening start position may be displayed in an identifiable manner (second display control means). Here, the non-main part is a part that is not the main point in the content, and is the part where the same part is reproduced each time, such as ending and opening.
For example, the start position of the end roll and the start position of the opening may be displayed in different colors on the scroll bar. Also, for example, the start position of the end roll or the start position of the opening may be indicated by a balloon or a symbol with respect to the scroll bar.

  As described above, by providing the second display control unit (control unit 11) that displays the non-main part estimated by the estimation unit 112 in an identifiable manner, it is possible to provide a guideline for the user to reproduce the moving image. Therefore, it is possible to reduce the burden on the user related to moving image playback.

For example, as shown in FIG. 13, a thumbnail indicating the end roll (start) position or the opening (start) position may be displayed at the top of the scroll bar B1. For example, in the example shown in FIG. 13, a thumbnail TN1 indicating the opening (start) position and a thumbnail TN2 indicating the end roll (ending) (start) position are respectively displayed.
As described above, since the second display control unit can always display the thumbnail indicating the non-main part estimated by the estimation unit 112, it can provide a guideline for the user to play the video. The burden on the user related to reproduction can be reduced. In addition, since the user can recognize the guideline for reproducing the moving image in an easy-to-understand manner, the moving image can be enjoyed comfortably.

  The non-main part includes not only the start position of the end roll (ending) and the start position of the opening, but also the entire ending part, the entire opening part, CM (commercial), and the like.

Further, in the above embodiment, the next moving image is distributed when it is determined that the reproduction is finished near the start position of the end roll. However, the present invention is not limited to this. For example, instead of distributing the next video, a recommended video may be recommended. FIG. 14 shows an example of a screen for recommending a recommended moving image. In the example illustrated in FIG. 14, a moving image α, a moving image β, and a moving image γ are recommended as recommended moving images.
As described above, the first determination unit (control unit 11) that determines whether or not the reproduction is finished near the end roll start position when the moving image whose end roll start position is estimated by the estimation unit 112 is reproduced last time. ) And providing means 113 recommends a recommended video when the first determining means determines that the playback has ended near the start position of the end roll, thereby providing a frame of an ending portion that is likely to be skipped. Since it can be used effectively, it is possible to improve the strategic nature of the service provider while ensuring the convenience for the user.

In addition, the user's viewing tendency is extracted from the viewing history of the user who viewed the video (extraction means), and skipping is not performed for those who do not skip (those who want to watch all of the video) In other words, video playback may be controlled according to the viewing tendency of each user, such as skipping for those who skip frequently (people who skip frequently). Control means).
As described above, based on the viewing history of the user who has watched the video to be distributed (provided), the extracting means (control unit 11) that extracts the viewing tendency of the user, and the viewing tendency of the user extracted by the extracting means In addition, by providing a playback control means (control unit 11) for controlling the playback of the video to be distributed (provided), the video playback automatically adapted to the viewing tendency of the user can be performed without making the user aware of it. Therefore, it is possible to provide a comfortable moving image distribution service while reducing the burden on the user related to moving image reproduction.

In addition, as a method for determining whether or not an end roll exists in a video to be distributed (provided), based on a calculation result of “number of viewing UBs / number of viewing UBs viewed to the end” at each playback end point, A method (third determination means) for determining whether or not there is a moving end roll exists.
Specifically, the control unit 11 determines that there is an end roll of a moving image when there is a playback end point where “number of viewing UBs / number of viewing UBs viewed to the end” is 0.25 or more (25% or more). To do. However, regarding videos of less than 20 minutes and videos of categories such as variety, sports, and documentary, since there are many videos that do not have many viewing UBs and no end rolls, it is preferable to exclude them from the above determination method. Therefore, a playback end point where the number of viewing UBs viewed to the end (100%) is 20 or more and “viewing UBs / viewing UBs viewed to the end” is 0.25 or more (25% or more). When it exists, it determines with the end roll of a moving image existing.
Note that, as shown in step S103 of FIG. 2, the end roll start position is estimated at a position where the viewing ratio is 0.5 (50%) or more in the user's playback end point (second half of the video). In addition, there is a method of estimating a playback end point with the second largest number of viewing UBs as an end roll start position.
As described above, based on the calculation result of “number of viewing UBs / number of viewing UBs viewed to the end” at each playback end point acquired by the acquisition unit 111, it is determined whether or not there is an end roll of the moving image. A third determination unit, wherein the third determination unit determines that there is an end roll of a moving image when there is a playback end point where “the number of viewing UBs / the number of viewing UBs viewed to the end” is 0.25 or more; Thus, since it is possible to accurately estimate the presence / absence and start position of the end roll of the moving image, it is possible to provide a more convenient service with more certainty.

  Further, for example, a part that many users do not see (a part to skip) is extracted from the viewing history of the user who has watched the video, and the extracted part is displayed in an identifiable manner. Good (color coding, thumbnail display, etc.). Similarly, an exciting scene (a part that many users see (a part that is not skipped)) may be extracted from the viewing history of a user who has watched the video, and the extracted part may be displayed in an identifiable manner. (Color coding, thumbnail display, etc.)

  Moreover, although the said embodiment demonstrated and demonstrated the structure which distributes a moving image using communication networks, such as the internet and a mobile telephone communication network, as the provision means 113, it is not limited to this. That is, as long as it is a configuration capable of providing a moving image, it is not necessarily distributed using a communication network.

  Moreover, each aspect shown in this application can also be grasped | ascertained as a method, a program, etc. For the method and program categories, “means” shown in the device category is appropriately replaced with “process” or “step”, for example. In addition, the order of processes and steps is not limited to the one directly specified in the present application, and the order can be changed, or a part of processes can be collectively or changed to be executed one by one at any time.

  In addition, the detailed configuration of each device constituting the information processing system, such as a server and a terminal device, and the detailed operation of each device can be changed as appropriate without departing from the spirit of the present invention.

1 Information processing system 10 Server (Information processing device)
11 Control unit (first determination means, identification means, first display control means, second determination means, setting means, second display control means, extraction means, reproduction control means, third determination means)
111 Obtaining means 112 Estimating means 113 Providing means 12 Operation unit 13 Display unit 14 Storage unit 141 Viewing history storage unit 142 Content storage unit 15 Communication unit 20 Terminal device 21 Control unit 22 Operation unit 23 Display unit 24 Storage unit 25 Communication unit

Claims (19)

In an information processing apparatus comprising providing means for providing a video,
An acquisition means for acquiring a playback end point that is a playback point at the time of leaving from a viewing history of a user who has watched a video to be provided,
Estimating means for estimating a non-main part of the video based on the user's playback end point acquired by the acquiring means;
An information processing apparatus comprising:   The information processing apparatus according to claim 1, wherein the estimation unit estimates a start position of an end roll of the moving image based on a reproduction end point of the user acquired by the acquisition unit.   The said estimation means estimates the reproduction | regeneration end point which satisfy | fills a predetermined condition among the user's reproduction | regeneration end points acquired by the said acquisition means as a start position of the end roll of the said moving image, The Claim 2 characterized by the above-mentioned. Information processing device.   The estimation means determines the reproduction end point of the moving image of the moving image at the position where the viewing ratio is 50% or more and the second largest number of viewing UBs among the reproduction end points of the user acquired by the acquisition unit. The information processing apparatus according to claim 3, wherein the information processing apparatus estimates the start position of the end roll. A first determination unit configured to determine whether or not the reproduction has been completed in the vicinity of the end roll start position when the moving image whose end roll start position is estimated by the estimation unit is reproduced last time;
The said providing means provides the said moving image of the next number of stories, when it is determined by the first determining means that the reproduction is finished near the start position of the end roll. 5. The information processing apparatus according to any one of 4. A first determination unit configured to determine whether or not the reproduction has been completed in the vicinity of the end roll start position when the moving image whose end roll start position is estimated by the estimation unit is reproduced last time;
The said providing means recommends a recommended moving image when it is determined by the first determining means that the reproduction is finished near the start position of the end roll. The information processing apparatus according to one item.   The information processing according to any one of claims 2 to 6, further comprising a specifying unit that specifies an appearance pattern of an end roll of the moving image based on a reproduction end point of the user acquired by the acquiring unit. apparatus.   The information processing apparatus according to claim 7, further comprising: a first display control unit configured to display an end roll appearance pattern specified by the specifying unit when a moving image in which the end roll appearance pattern is specified is provided.   The information processing apparatus according to any one of claims 1 to 8, wherein the acquisition unit acquires the reproduction end point from a viewing history of a user who has viewed a moving image having a predetermined number of viewing UBs or more. apparatus. The acquisition means acquires a playback time that is a time from a playback start operation to a departure from a viewing history of a user who has watched a video to be provided,
10. The information processing according to claim 1, wherein the estimation unit estimates a start position of the opening of the moving image based on a reproduction time of the user acquired by the acquisition unit. apparatus. Second determination means for determining whether or not the user skipped the opening from the viewing history of the user who viewed the video to be provided;
A setting means for setting to skip and play the opening of the moving image provided to the user when the second determining means determines that the opening is skipped;
The information processing apparatus according to claim 1, further comprising:   The information processing apparatus according to claim 1, further comprising: a second display control unit that displays the non-main part estimated by the estimation unit in an identifiable manner.   The information processing apparatus according to claim 12, wherein the second display control unit always displays a thumbnail indicating the non-main part estimated by the estimation unit. An extraction means for extracting the viewing tendency of the user from the viewing history of the user who viewed the provided video;
Based on the viewing tendency of the user extracted by the extraction means, playback control means for controlling the playback of the video to be provided;
The information processing apparatus according to claim 1, further comprising:   Third determination means for determining whether or not an end roll of the moving image exists based on a calculation result of “number of viewing UBs / number of viewing UBs viewed to the end” at each reproduction end point acquired by the acquisition means The information processing apparatus according to claim 1, further comprising:   The third determination means determines that the end roll of the moving image exists when the reproduction end point of “the number of viewing UBs / the number of viewing UBs viewed until the end” is 0.25 or more. The information processing apparatus according to claim 15.   The information processing apparatus according to claim 1, wherein the providing unit distributes a moving image using a communication network. In an information processing method of an information processing apparatus including a providing unit that provides a moving image,
An acquisition step of acquiring a playback end point, which is a playback point at the time of leaving, from the viewing history of a user who has watched the provided video;
An estimation step for estimating a non-main part of the video based on the user's playback end point acquired in the acquisition step;
An information processing method including: A computer of an information processing apparatus comprising providing means for providing a video,
An acquisition means for acquiring a playback end point that is a playback point at the time of departure from a viewing history of a user who has watched a video to be provided,
Estimating means for estimating a non-main part of the moving image based on the user's reproduction end point acquired by the acquiring means;
Program to function as.

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