JP2019128888A - Sales promotion assistance device - Google Patents

Abstract

To provide a sales promotion assistance device capable of letting consumers experience merits of using products that need to be sold.SOLUTION: A sales promotion assistance device 1 for assisting product sales promotion is provided, comprising a tactile sensation imparting unit 10 for letting consumers feel a sense of touch, a pre-change control unit configured to control the tactile sensation imparting unit 10 to let customers feel a sense of touch of an object before being altered by a product, and post-change control unit configured to control the tactile sensation imparting unit 10 to let customers feel a sense of touch of the object after being altered by the product.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a sales promotion support apparatus.

  Patent Document 1 describes a sales promotion device used at a store. The sales promotion device described in Patent Document 1 is configured to include a texture selection unit, a database, and a product information output unit. The texture selection means presents a screen corresponding to the photo mode, word mode, photo and word mode, and product mode to the user to select a desired texture. The database stores image information of photographs representing textures of types included in the texture map, finish words, and product information for applying makeup like each photograph in association with one another. The product information output unit presents a screen displaying the texture information sheet to the user using the database. Then, when the visiting user selects the foundation, the sales promotion device presents to the user a screen according to the photo mode, the word mode, the photo and the word mode, and the product mode according to the mode selection. In the photo mode, the sales promotion device presents the texture selection sheet to the user. In the word mode, the sales promotion device presents the finished word to the user in correspondence with the arrangement of the photos on the texture selection sheet. The photograph and word mode are a combination of the photograph mode and the word mode, and the finished word is presented on the texture selection sheet. The user uses the presented screen to input a desired texture into the sales promotion device. When the desired texture is input, the product information output unit presents the texture information sheet to the user. The user can confirm the texture information sheet corresponding to the selected texture, and know product information such as used items and usage for realizing the texture.

JP 2006-155485 A

For example, if consumers can experience the advantage of using a product that they want to sell, this will contribute to further sales promotion of the product.
An object of this invention is to provide the sales promotion assistance apparatus which can make a consumer experience the advantage of using the goods to sell.

The present invention completed for this purpose is a sales promotion support device for supporting the sales promotion of a product, which is a tactile sensation means for experiencing a tactile sensation, and a tactile sensation before change of an object to be changed using the product. First control means for controlling the tactile sensation means so that the user can experience the tactile sensation means, and second control means for controlling the tactile sensation means so that the tactile sensation after the change of the object is changed using the product. And a sales promotion support device.
Here, the image processing apparatus further comprises detection means for detecting information related to a bodily sensation area which is a site where the tactile sensation is experienced by the tactile sensation means, and the first control means and the second control means are detected by the detection means. Control may be performed on the basis of the received information.
Further, the first control means may perform control based on an equation or a map corresponding to the object stored in advance and information detected by the detection means.
The second control means may perform control based on an equation or a map corresponding to the product and the object stored in advance and information detected by the detection means.
In addition, the tactile sensation means includes a contact part that a sensation part that is a part that senses the tactile sensation, and an actuator that moves the contact part, and the first control unit and the second control unit include: The contact portion may be moved by controlling the actuator, and the tactile sensation may be experienced by the sensation site.
The tactile sensation means further includes detection means for detecting information related to the bodily sensation region, and the first control means and the second control means are controlled based on the information detected by the detection means. Also good.
Further, the first control means may determine the control parameter of the actuator by substituting the information detected by the detection means into a previously stored equation or map corresponding to the object.
Further, the second control means may determine the control parameter of the actuator by substituting the information detected by the detection means into an equation or a map corresponding to the article and the object stored in advance. good.
Further, the present invention completed for this purpose is a sales promotion support device for supporting the sales promotion of a product, the tactile sensation sensing means for experiencing the tactile sensation, and the object changed using the product. A first control means for controlling the tactile sensation means so that the tactile sensation before the secular change is experienced; and the tactile sensation feeling means for causing the tactile sensation after the aging of the object changed using the product to be experienced. And a second control means for controlling the sales promotion support device.

  ADVANTAGE OF THE INVENTION According to this invention, the sales promotion assistance apparatus which can make a consumer experience the advantage of using the goods to sell can be provided.

It is the figure which illustrated schematic structure of the sales promotion support device concerning a 1st embodiment. It is a block diagram which illustrated the composition of the sales promotion support device concerning a 1st embodiment. It is a figure which shows a mode that a person is touching the tactile sensation part. (A) pushing pressure P, (b) displacement of the touch panel in the pushing direction (Z direction), (c) displacement of the touch panel in the Y direction, (d) depression sense Sz when the touch panel of the tactile sensation part is not displaced FIG. (A) pushing pressure P, (b) displacement of the touch panel in the pushing direction (Z direction), (c) displacement of the touch panel in the Y direction, (d) depression sense Sz when the touch panel of the tactile sensation part is displaced FIG. (A) push-in pressure P, (b) displacement of touch panel in push-in direction (Z direction), (c) displacement of touch panel in Y-direction, when touch panel of tactile sensation part is stepwise displaced in Y direction ((c) d) It is a figure which respectively shows the sinking sensation Sz. (A) Indentation pressure P, (b) Displacement of the touch panel in the pushing direction (Z direction), (c) Displacement in the Y direction of the touch panel, (d) It is a figure which shows each subduction sensation Sz. (A) Indentation pressure P, (b) Displacement in the indentation direction (Z direction) of the touch panel when the touch panel of the tactile sensation sensing part is displaced in the Y direction by delaying the phase with respect to the increase in the indentation pressure P. (C) It is a figure which respectively shows the displacement of the Y direction of a touchscreen, and (d) Subduction sensation Sz. It is a figure which shows the menu screen displayed on the display screen of a display part. It is a figure which shows the category selection screen displayed on the display screen of a display part. It is a figure which shows the goods selection screen displayed on the display screen of a display part. It is a figure which shows the target object selection screen displayed on the display screen of a display part. It is a figure which shows the tactile sense selection screen displayed on the display screen of a display part. It is a figure which shows the post-change bodily sensation screen displayed on the display screen of a display part. It is a figure which shows the pre-change experience screen displayed on the display screen of a display part. FIG. 6 is a diagram illustrating a pre-change calculation formula and a post-change calculation formula stored in a calculation formula storage unit. It is a flowchart which shows the procedure of the operation mode determination process which an operation mode determination part performs. It is a flowchart which shows the procedure of the operation mode determination process which an operation mode determination part performs. It is a flowchart which shows the procedure of the pre-change bodily sensation process which a pre-change control part performs. It is a flowchart which shows the procedure of the post-change bodily sensation process which a control part after a change performs. It is a figure which illustrates the calculation formula before a change, and the calculation formula after a change memorize | stored in the calculation formula memory | storage part of the tactile sense control part which concerns on 2nd Embodiment.

Hereinafter, embodiments will be described in detail with reference to the attached drawings.
First Embodiment
FIG. 1 is a diagram illustrating a schematic configuration of a sales promotion support device 1 according to the first embodiment.
FIG. 2 is a block diagram illustrating the configuration of the sales promotion support device 1 according to the first embodiment.
The sales promotion support device 1 according to the first embodiment is a device that supports the sales promotion of a product that it is desired to sell. The sales promotion support device 1 is a device capable of experiencing the tactile sensation of an object after being changed using a product to be sold and the tactile sensation of the object before being changed using a product. Using this sales promotion support device 1, the seller can make the consumer feel the advantages of the product he wants to sell by making the consumer feel the tactile sensation before and after the change of the object. . Therefore, by using the sales promotion support device 1, the seller can increase the consumer's willingness to purchase, and it becomes possible to promote sales of the product.

Examples of products include softeners, lotions, treatments, mist saunas, dryers, training equipment, coating agents, and the like.
When the product is a softener, the object to be changed using the product can be exemplified as a stuffed toy, a towel, a muffler or the like. Also, when the product is a lotion, the object can be exemplified as being human skin. Also, when the product is a treatment, it is possible to illustrate that the object is human hair. Moreover, when goods are mist saunas, it can illustrate that a target object is a human skin and hair. Moreover, when goods are dryers, it can illustrate that a target object is human hair. Further, when the product is a training device, it can be exemplified that the object is human muscle. Moreover, when goods are coating agents, it can illustrate that a target object is painting of a car or a flooring.

  In the case where the product is a softener and the object is a stuffed toy, the sales promotion support device 1 according to the first embodiment uses the softener to wash the soft toy (washed), and then the softness of the stuffed toy is It is configured so that consumers can experience it. Further, the sales promotion support device 1 according to the first embodiment is configured to allow the consumer to experience the softness of the stuffed animal before washing (rinsing) the stuffed animal using the softener. . In other words, the sales promotion support device 1 according to the first embodiment can make the consumer feel the softness of the stuffed animal before (rinsing) and after washing (rinsing) using the softening agent. It is configured as follows. Thus, the sales promotion support device 1 can make the consumer realize the advantage of using the product by making the consumer experience the difference in softness of the stuffed toy before and after using the softener. Then, the sales promotion support device 1 can increase the consumer's willingness to purchase the product by making the consumer realize the advantage of using the product.

In this way, the sales promotion support device 1 allows the user to experience the difference between the tactile sensation of the object before changing using the product to be sold and the tactile sensation of the object after changing using the product. It is an apparatus capable of promoting sales of products. According to this sales promotion support device 1, the seller can make the consumer realize the advantages of the product he / she wants to sell, which contributes to the sales promotion of the product.
The sales promotion support device 1 has a sense of pressure such as the softness of the stuffed animal and the hardness of the human muscles, a sense of feeling of the human skin (feel and feel), and human hair, car painting and flooring. It is a device that can make consumers feel the sense of touch such as slippery, rough and so on.

  The sales promotion support device 1 according to the first embodiment includes a tactile sensation body feeling unit 10 for making the user feel tactile sensation, a display unit 20 for displaying an image, and a control unit 30 for controlling the tactile sensation body feeling unit 10 and the display unit 20. ing. Further, the sales promotion support device 1 is provided with a case 100 which accommodates a battery (not shown) functioning as a power source and the control unit 30. The tactile sensation body 10 is supported so as to be movable with respect to the housing 100 in a state where the touch panel 11 described later is exposed from an opening formed in the housing 100. The display unit 20 is fixed to the housing 100 with the display screen exposed from an opening formed in the housing 100. The housing 100 is provided with a power switch 101. Sales promotion support device 1 may be configured to operate with a commercial power source.

(Tactile sensation part 10)
The tactile sensation body 10 includes a touch panel 11, a sensor 12 that detects pressure or the like generated on the touch panel 11, and an actuator 13 that displaces the touch panel 11.
The tactile sensation sensing unit 10 has a function of causing a person to experience various tactile sensations by displacing the touch panel 11 with an actuator 13.

FIG. 3 is a diagram illustrating a state where a person is touching the tactile sensation sensing unit 10 with a finger of a hand.
FIG. 4 shows (a) a pressing pressure P, (b) a displacement in the pushing direction (Z direction) of the touch panel 11, and (c) a displacement in the Y direction of the touch panel 11 when the touch panel 11 of the tactile sensation unit 10 is not displaced. (D) It is a figure which respectively shows the depression sensation Sz.
Since the touch panel 11 is hard and does not deform, even if a person presses the surface of the touch panel 11 with a finger, the touch panel 11 is not displaced or deformed in the Z direction as shown in FIG. Is preserved. At this time, as the pressure with which a person presses the surface of the touch panel 11 increases, the fingertip is deformed, and the person perceives the pressing pressure P as shown in FIG. 4 (a). However, when the touch panel 11 of the tactile sensation part 10 is not displaced by the actuator 13 (when Y = 0), a person does not feel the sinking sensation Sz (Sz = 0).

FIG. 5 shows (a) pressing pressure P, (b) displacement in the pushing direction (Z direction) of the touch panel 11, and (c) displacement in the Y direction of the touch panel 11 when the touch panel 11 of the tactile sensation sensing unit 10 is displaced. (D) It is a figure which respectively shows the depression sensation Sz.
As shown in FIG. 5C, a case where the touch panel 11 is displaced in the Y direction by the actuator 13 will be considered. In such a case, in spite of the fact that there is no actual displacement of the touch panel 11 (displacement in the Z direction) (Z = 0), the person perceives the increase in the pressing pressure P as shown in FIG. In the Z direction, I feel the sensation Sz. This phenomenon is an illusion phenomenon in which displacement of the touch panel 11 in the Y direction causes a person to perceive a feeling of depression Sz in the Z direction.

FIG. 6 shows (a) the pressing pressure P, (b) the displacement of the touch panel 11 in the pressing direction (Z direction), and (c) the touch panel when the touch panel 11 of the tactile sensation sensing unit 10 is displaced stepwise in the Y direction. 11 is a diagram showing a displacement in the Y direction of 11 and (d) a subduction sensation Sz.
For example, as shown in FIG. 6C, consider a case where the touch panel 11 is displaced stepwise in the Y direction by the actuator 13. In such a case, in spite of the fact that the touch panel 11 does not have a sinking displacement (displacement in the Z direction) (Z = 0), the person perceives an increase in the pushing pressure P and makes a staircase such as a squeezing in the Z direction. Feel a sense of subsidence Sz.

FIG. 7 shows (a) pressing pressure P, (b) displacement in the pressing direction (Z direction) of the touch panel 11 and (c) touch panel 11 when the touch panel 11 of the tactile sensation sensing unit 10 is repeatedly displaced in the Y direction. It is a figure which respectively shows the displacement of a Y direction, and (d) subduction sensation Sz.
For example, as shown in FIG. 7C, consider a case where the actuator 13 repeatedly displaces the touch panel 11 in the Y direction. In such a case, in spite of the fact that there is no actual displacement of the touch panel 11 (displacement in the Z direction) (Z = 0), the person perceives the increase in the pushing pressure P and is squeezed in the Z direction. It sinks in to feel the sense Sz repeatedly.

FIG. 8 shows (a) the pressing pressure P and (b) the pressing of the touch panel 11 when the touch panel 11 of the tactile sensation sensing unit 10 is displaced in the Y direction by delaying the phase with respect to the increase of the human pressing pressure P. It is a figure which shows the displacement of a direction (Z direction), (c) The displacement of the Y direction of the touch panel 11, and (d) Subduction sensation Sz, respectively.
Consider a case where the phase is delayed with respect to an increase in human pushing pressure P and the touch panel 11 is displaced in the Y direction by the actuator 13. In such a case, in spite of the fact that there is actually no subsidence displacement (displacement in the Z direction) (Z = 0), the person feels a subduction sensation Sz in the Z direction and increases the displacement of the touch panel 11 in the Y direction. Feel the resistance to the push until you begin. This drag makes a person feel the hardness of the object.

Further, the tactile sensation sensing unit 10 can cause the person to perceive resistance or viscosity by displacing the touch panel 11 with the actuator 13 in the direction opposite to the movement of the person's finger and applying a drag force. By changing the displacement speed and displacement acceleration of the touch panel 11, it is possible to give various senses of resistance and viscosity to a person.
On the contrary, the tactile sensation sensing unit 10 applies a negative drag by displacing the touch panel 11 in the same direction as the movement of the human finger by the actuator 13, thereby allowing the human to feel smooth and accelerating like sliding on ice. Can be perceived. By changing the displacement speed and displacement acceleration of the touch panel 11, it is possible to give various smooth feelings and acceleration feelings to a person.
Further, the tactile sensation sensing unit 10 can perceive a sense of surface roughness by changing the drag in a vibrational manner.

  As described above, the tactile sensation part 10 can sense various tactile sensations by causing the actuator 13 to displace the touch panel 11 in the Y direction. That is, the tactile sensation sensing unit 10 can sense a sense of force such as a hard or soft pressure sensation, a tactile sensation such as smoothness or roughness, elasticity, or a sensation of stickiness. The sensational region, which is a region where the tactile sensation sensation unit 10 causes a person to feel the tactile sensation, is not limited to the finger of the hand. The bodily sensation site may be a palm, a cheek, a toe, or a sole.

The structure of the actuator 13 for displacing the touch panel 11 may be any structure as long as the touch panel 11 can be displaced in the Y direction. For example, exemplifying that the actuator 13 is configured to include a motor provided in the housing 100 and a rack and pinion that converts the rotational force of the motor into the linear movement of the touch panel 11. Can do.
The sensor 12 can include a pressure sensor that detects the indentation pressure P and a position sensor that detects a position where the indentation pressure P is generated.

(Display unit 20)
The display unit 20 has a display screen 20a, and, under the control of the control unit 30, for example, a menu screen for operating the sales promotion support apparatus 1 or prompts the user (seller or consumer) to select a product or the like. The selection screen is displayed on the display screen 20a. In addition, the display unit 20 has a function of receiving a user operation. The display unit 20 can be exemplified as a touch panel that combines a display device such as a liquid crystal display and a position input device such as a touch pad.
The display unit 20 functions as a user interface (UI) that outputs a control signal corresponding to the position pressed by the user to the control unit 30 and presents selection information of goods etc. to the user under the control of the control unit 30. To do.

(Control unit 30)
The control unit 30 is an arithmetic logic operation circuit including a CPU, a ROM, a RAM, an EEPROM, and the like.
As shown in FIG. 2, the control unit 30 includes a tactile sensation control unit 31 that controls the tactile sensation sensation unit 10 and a display control unit 32 that controls the display unit 20.

<< Display control unit 32 >>
The display control unit 32 controls the image displayed on the display screen 20 a of the display unit 20. In addition, the display control unit 32 acquires information related to user operations from the display unit 20. Further, the display control unit 32 controls an image to be displayed on the display screen 20a of the display unit 20 based on information related to a user operation.

FIG. 9 is a view showing the menu screen 21 displayed on the display screen 20 a of the display unit 20.
The display control unit 32 causes the display screen 20 a of the display unit 20 to display the menu screen 21 illustrated in FIG. 9 when the sales promotion support device 1 is powered on via the power switch 101. The menu screen 21 displays an icon 21A described as "feeling sensation start" and an icon 21B described as "operation manual". While the menu screen 21 shown in FIG. 9 is displayed on the display unit 20, the user can decide whether to start the tactile sensation or to display the operation manual by pressing any of the icons. Is possible.

FIG. 10 is a view showing the category selection screen 22 displayed on the display screen 20 a of the display unit 20.
When the display control unit 32 displays the menu screen 21 shown in FIG. 9 and recognizes that the icon 21A has been pressed, the display control unit 32 displays the category selection screen 22 shown in FIG. Is displayed. The category selection screen 22 displays a list of product categories stored in advance as icons. In the sales promotion support device 1 according to the first embodiment, softeners, lotions, treatments, mist saunas, dryers, training equipment, and coating agents are registered as product categories. Therefore, on the category selection screen 22, an icon 22A described as “softener”, an icon 22B described as “skin lotion”, an icon 22C described as “treatment”, and “mist sauna” are described. There are displayed an icon 22D, an icon 22E described as "Dryer", an icon 22F described as "Training apparatus", and an icon 22G described as "Coating agent". When the category selection screen 22 shown in FIG. 10 is displayed on the display unit 20, the user can determine the category of the item by pressing any one of the icons.
Further, the category selection screen 22 displays an icon 22H described as "to menu screen" for selecting transition to the menu screen 21 shown in FIG.

FIG. 11 is a view showing the product selection screen 23 displayed on the display screen 20 a of the display unit 20.
When the display control unit 32 displays the category selection screen 22 shown in FIG. 10 and recognizes that any one of the icons 22A to 22G is pressed, the display control unit 32 displays The product selection screen 23 shown in FIG. 11 is displayed. On the product selection screen 23, the product stored in advance as a product of the selected category is displayed as an icon. For example, when the softener is selected, as shown in FIG. 11, the product selection screen 23 displays a product stored in advance as a softener product as an icon. In the sales promotion support device 1 according to the first embodiment, the softener A, the softener B, and the softener C are registered as the product "softener". Therefore, on the product selection screen 23, an icon 23A described as "softener A", an icon 23B described as "softener B", and an icon 23C described as "softener C" are displayed. . When the product selection screen 23 shown in FIG. 11 is displayed on the display unit 20, the user can determine a product by pressing one of the icons.
Further, on the product selection screen 23, an icon 23D described as "to menu screen" for displaying transition to the menu screen 21 shown in FIG. 9 is displayed. Further, on the product selection screen 23, there is displayed an icon 23E described as "RETURN" for selecting transition to the category selection screen 22 which is the previous screen.

FIG. 12 is a view showing the target object selection screen 24 displayed on the display screen 20 a of the display unit 20.
When the display control unit 32 recognizes that the icon 23A is pressed when the product selection screen 23 shown in FIG. 11 is displayed, the display unit 20 selects the object shown in FIG. The screen 24 is displayed. On the object selection screen 24, a list of objects to be changed using the products selected on the product selection screen 23 is displayed as icons. In the sales promotion support device 1 according to the first embodiment, a stuffed toy, a towel, and a muffler are registered as objects to be changed using the softener A. Therefore, on the object selection screen 24, an icon 24A described as “stuffed toy”, an icon 24B described as “towel”, and an icon 24C described as “muffler” are displayed. When the object selection screen 24 shown in FIG. 12 is displayed on the display unit 20, the user can determine an object by pressing any one of the icons.
Further, on the target object selection screen 24, an icon 24D described as "to menu screen" for displaying transition to the menu screen 21 shown in FIG. 9 is displayed. Further, the object selection screen 24 displays an icon 24E described as "RETURN" for selecting transition to the commodity selection screen 23 which is the previous screen.

In addition, it can illustrate that the target object of the goods which belong to the same category is the same. For example, as objects to be changed using the softening agent B and the softening agent C, stuffed animals, towels, and mufflers can be exemplified as in the case of the softening agent A object.
However, the object may be different for each product. For example, as an object to be changed using the softening agent B, in addition to the object of the softening agent A, for example, a sweater may be registered.

Further, in the sales promotion support device 1 according to the first embodiment, skins in the 20s, skins in the 30s, skins in the 40s, skins in the 50s, 60s are used as objects to be changed using the lotion It can be exemplified that the skin of the teenager is registered.
Moreover, it can be exemplified that hairs in their 20s, hairs in their 30s, hairs in their 40s, hairs in their 50s, and hairs in their 60s are registered as objects to be changed using the treatment.
Further, as an object to be changed using a mist sauna, skin in 20s, skin in 30s, skin in 40s, skin in 50s, skin in 60s, hair in 20s, hair in 30s, 40 It can be exemplified that teenage hair, 50's hair and 60's hair are registered.
Moreover, it can be exemplified that hairs in their 20s, hairs in their 30s, hairs in their 40s, hairs in their 50s, and hairs in their 60s are registered as objects to be changed using the dryer.
Moreover, it can be exemplified that muscles in their 20s, 30s, 40s, 50s, and 60s are registered as objects that can be changed using a training device. .
Moreover, it can be illustrated that car painting and flooring are registered as an object to be changed using a coating agent.

FIG. 13 is a view showing the tactile sensation selection screen 25 displayed on the display screen 20 a of the display unit 20.
When the display control unit 32 displays the target object selection screen 24 shown in FIG. 12 and recognizes that any one of the icons 24A to 24C has been pressed, the display control unit 32 displays the target selection screen 24 on the display unit 20. The tactile sensation selection screen 25 shown in FIG. 13 is displayed. The tactile sensation selection screen 25 is used for selecting to experience the tactile sensation after the object selected on the object selection screen 24 is changed using the product selected on the product selection screen 23. An icon and an icon for selecting to feel the tactile sensation before being changed are displayed. The icon 25A described as “tactile feeling after change” is an icon for selecting to experience the tactile sensation after being changed, and before the icon 25B described as “tactile feeling before change” is changed. This is an icon for selecting to experience the tactile sensation.
Further, the tactile sensation selection screen 25 displays an icon 25C described as "to menu screen" for selecting transition to the menu screen 21 shown in FIG. Further, the tactile sensation selection screen 25 displays an icon 25D described as "RETURN" for selecting transition to the target object selection screen 24 which is the previous screen.

FIG. 14 is a view showing the after-change sensation screen 26 displayed on the display screen 20 a of the display unit 20.
When the tactile sensation selection screen 25 shown in FIG. 13 is displayed on the display unit 20 and the display control unit 32 recognizes that the icon 25A has been pressed, the display control unit 32 displays on the display unit 20 as shown in FIG. The changed experience screen 26 is displayed. The post-change bodily sensation screen 26 displays characters “Please experience the post-change tactile sensation!”. When the after-change bodily sensation screen 26 is displayed, the user can use the tactile sensation part 10 to feel the tactile sensation after the change.
Further, the post-change sensation screen 26 displays an icon 26A described as "to menu screen" for selecting transition to the menu screen 21 shown in FIG. Further, on the after-change bodily sensation screen 26, an icon 26B described as "RETURN" is displayed for selecting transition to the tactile sensation selection screen 25 which is one screen before.

FIG. 15 is a view showing the before-change sensation screen 27 displayed on the display screen 20 a of the display unit 20.
When the tactile sensation selection screen 25 shown in FIG. 13 is displayed on the display unit 20, when the display control unit 32 recognizes that the icon 25B has been pressed, the display control unit 32 displays it on the display unit 20 as shown in FIG. The pre-change experience screen 27 is displayed. The pre-change bodily sensation screen 27 displays characters “Please experience the touch before change!”. When the pre-change bodily sensation screen 27 is displayed, the user can use the tactile sensation part 10 to feel the tactile sensation before the change.
Further, on the before-change sensation screen 27, an icon 27A described as "to menu screen" is displayed for selecting transition to the menu screen 21 shown in FIG. Further, on the pre-change bodily sensation screen 27, an icon 27B described as "RETURN" is displayed for selecting transition to the tactile sensation selection screen 25 which is the previous screen.

<< Tactile Sense Control Unit 31 >>
The tactile sensation control unit 31 acquires a detection value from the sensor 12 provided in the tactile sensation body sensing unit 10. Further, the tactile sensation control unit 31 controls the actuator 13 of the tactile sensation sensing unit 10 based on the detection value acquired from the sensor 12.

  As shown in FIG. 2, the tactile sensation control unit 31 changes the operation mode of the tactile sensation sensing unit 10 into a pre-change bodily sensation mode which is a mode for causing the user to feel tactile sensation before the change, or a mode for causing the tactile sensation after change An operation mode determination unit 311 that switches to the rear experience mode is included. In addition, the tactile sensation control unit 31 determines whether the before-change bodily sensation flag, which is a flag indicating that it is a before-altering sensation mode, is ON or OFF, and the after-change sensation flag that is a flag indicating that it is a after-change sensation mode. Has an operation mode storage unit 312 for storing whether ON is OFF or OFF. The operation mode storage unit 312 can be exemplified as a predetermined flag storage area provided in the RAM of the control unit 30. When the pre-change bodily sensation flag is ON, the operation mode storage unit 312 also stores information on an object that provides a tactile sensation. In addition, the operation mode storage unit 312 also stores an object and a product that allow the user to feel the tactile sensation when the post-change bodily sensation flag is ON.

Further, the tactile sensation control unit 31 controls the tactile sensation sensing unit 10 to experience the tactile sensation before the change of the object to be changed using the product when the operation mode of the tactile sensation sensing unit 10 is the pre-change experience mode. A pre-change control unit 313 is provided as an example of first control means.
Further, the tactile sensation control unit 31 controls the tactile sensation sensing unit 10 so that the tactile sensation sensing unit 10 senses the tactile sensation after changing the object using the product when the operation mode of the tactile sensation sensing unit 10 is the post-change sensation mode. A post-change control unit 314 is provided as an example of second control means.
In addition, the tactile sensation control unit 31 includes a calculation formula storage unit 315 that stores a calculation formula used when determining control parameters for controlling the tactile sensation sensation unit 10.
The tactile sensation control unit 31 further includes a drive unit 316 that drives the actuator 13 of the tactile sensation sensing unit 10 based on the control parameter determined by the pre-change control unit 313 or the post-change control unit 314.

  If the operation mode determination unit 311 recognizes that the icon 25B is pressed when the tactile sensation selection screen 25 shown in FIG. 13 is displayed on the display unit 20, the operation mode determination unit 311 shifts to the pre-change experience mode. Then, the pre-change bodily sensation flag is turned ON in the operation mode storage unit 312. Further, the operation mode determination unit 311 also stores information on the object selected on the object selection screen 24 shown in FIG. Thereafter, when the pre-change sensation screen 27 shown in FIG. 15 is displayed on the display unit 20, when it is recognized that the icon 27A or the icon 27B is pressed, the pre-change sensation mode is ended. Turn off the pre-change bodily sensation flag.

  On the other hand, when the operation mode determination unit 311 recognizes that the icon 25A is pressed when the tactile sensation selection screen 25 shown in FIG. In order to do this, the post-change sensation flag is turned ON in the operation mode storage unit 312. In addition, the operation mode determination unit 311 also operates the operation mode storage unit 312 on the product selected on the product selection screen 23 shown in FIG. 11 and the information on the object selected on the object selection screen 24 shown in FIG. To remember. Thereafter, when the after-change sensation screen 26 shown in FIG. 14 is displayed on the display unit 20, when it is recognized that the icon 26A or the icon 26B is pressed, the after-change sensation mode is ended. Set the sensory flag after change to OFF.

FIG. 16 is a diagram illustrating a pre-change calculation formula and a post-change calculation formula stored in the calculation formula storage unit 315.
The calculation formula storage unit 315 is realized by a ROM or an EEPROM.
The calculation formula storage unit 315 stores, for each object, a pre-change calculation formula that is a calculation formula for calculating a control parameter for controlling the tactile sensation sensing unit 10 so that the tactile sensation before the change of the object is experienced. ing. In other words, as shown in FIG. 16A, the calculation formula storage unit 315 stores a pre-change calculation formula for each object (for example, stuffed animal, towel, muffler, etc.).

  The calculation formula storage unit 315 is a calculation formula for calculating a control parameter for controlling the tactile sensation sensing unit 10 so that the tactile sensation of the target after changing the target using a product is experienced. An after-change calculation formula is stored for each combination of a product and an object. In other words, as shown in FIG. 16 (b), the calculation formula storage unit 315 stores each combination of a product (softener A, softener B, softener C, etc.) and an object (stuffed animal, towel, muffler, etc.). Is stored.

  The pre-change control unit 313 and the post-change control unit 314 are realized by the CPU reading the control program stored in the ROM or the EEPROM, and using the RAM as a work area to execute the control program.

The pre-change control unit 313 is based on the tactile sensation based on the pre-change calculation formula created in advance based on empirical rules and stored in the calculation formula storage unit 315 and the detection value acquired from the sensor 12 of the tactile sensation sensing unit 10. A control parameter for controlling the actuator 13 of the sensation sensor 10 is calculated. For example, when the actuator 13 is a motor, the control parameter can be exemplified as the target current supplied to the motor. For example, the pre-change control unit 313 uses the pre-change calculation formula stored in advance in the calculation formula storage unit 315 and the detection value (for example, the position where the push pressure P or the push pressure P is generated) acquired from the sensor 12. The control parameter is calculated by substitution. Then, the pre-change control unit 313 outputs a control signal corresponding to the calculated control parameter to the drive unit 316. For example, when the actuator 13 is a motor, the control signal can be exemplified as a PWM (Pulse Width Modulation) signal for PWM driving the motor.
The calculation formula storage unit 315 stores a control map used to determine a control parameter for controlling the tactile sensation sensing unit 10 so that the tactile sensation before the change of the object is experienced, and the pre-change control unit At 313, the control parameter may be determined based on the control map and the detected value obtained from the sensor 12.

The after-change control unit 314 is based on the tactile sensation based on the post-change calculation formula created in advance based on empirical rules and stored in the calculation formula storage unit 315 and the detection value acquired from the sensor 12 of the tactile sensation sensing unit 10. A control parameter for controlling the actuator 13 of the sensation sensor 10 is calculated. For example, when the actuator 13 is a motor, the control parameter can be exemplified as a target current supplied to the motor. For example, the post-change control unit 314 adds the detection value (for example, the position at which the indentation pressure P or the indentation pressure P is generated) acquired from the sensor 12 to the after-change calculation formula stored in the calculation formula storage unit 315 in advance. The control parameter is calculated by substitution. Then, the post-change control unit 314 outputs a control signal corresponding to the calculated control parameter to the drive unit 316. For example, when the actuator 13 is a motor, the control signal can be exemplified as a PWM (Pulse Width Modulation) signal for PWM driving the motor.
The calculation formula storage unit 315 stores a control map used to determine control parameters for controlling the tactile sensation sensing unit 10 so that the tactile sensation after the change of the object is experienced, and the post-change control unit In step 314, the control parameter may be determined based on the control map and the detection value acquired from the sensor 12.

  Further, the pre-change control unit 313 and the post-change control unit 314 may perform feedback control when determining the control signal of the drive unit 316 in order to control the actuator 13 of the tactile sensation sensation unit 10. For example, when the actuator 13 of the tactile sensation sensing unit 10 is a motor, the pre-change control unit 313 and the post-change control unit 314 detect the actual current supplied to the motor, and the actual current and the determined target current. The feedback control may be performed based on the deviation between the actual current and the target current so that (an example of the control parameter) becomes the same.

  The drive unit 316 drives the actuator 13 such that the actuator 13 of the tactile sensation unit 10 is driven according to the control parameter determined by the pre-change control unit 313 or the post-change control unit 314. For example, when the actuator 13 of the tactile sensation part 10 is a motor, the drive part 316 is a so-called inverter, and it can be exemplified that a plurality of transistors (FETs) are provided as switching elements. . Then, the drive unit 316 includes a gate of a transistor selected from a plurality of transistors so that the current supplied to the motor becomes a target current (an example of a control parameter) determined by the pre-change control unit 313 or the post-change control unit 314. To drive these transistors.

Next, the procedure of the operation mode determination process performed by the operation mode determination unit 311 will be described using a flowchart.
17A and 17B are flowcharts showing the procedure of the operation mode determination process performed by the operation mode determination unit 311.
The operation mode determination unit 311 repeatedly executes this operation mode determination process every predetermined period (for example, one millisecond).

  The operation mode determination unit 311 determines whether or not the before-change sensation sensation flag is ON (step (hereinafter, also referred to as “S”) 1701). If the pre-change sensation flag is not ON (No in S1701), the operation mode determination unit 311 determines whether the post-change sensation flag is ON (S1702). If the post-change bodily sensation flag is not ON (No in S1702), the operation mode determination unit 311 determines whether or not the icon 21A described as “Starting tactile sensation” is pressed on the menu screen 21 illustrated in FIG. A determination is made (1703). When the icon 21A is pressed (Yes in S1703), the operation mode determination unit 311 determines whether an icon of any category (for example, the icons 22A to 22G) is pressed on the category selection screen 22 illustrated in FIG. Is discriminated (S1704). When the category icon is pressed (Yes in S1704), the operation mode determination unit 311 determines whether any product icon (for example, the icon 23A to the icon 23C) is pressed on the product selection screen 23 illustrated in FIG. It is determined whether or not (S1705). When the product icon is pressed (Yes in S1705), the operation mode determination unit 311 presses one of the target object icons (for example, the icons 24A to 24C) on the target selection screen 24 illustrated in FIG. It is determined whether or not it has been done (S1706). When the icon of the object is pressed (Yes in S1706), the operation mode determination unit 311 determines whether the icon 25B described as “pre-change tactile sensation” is pressed on the tactile sensation selection screen 25 illustrated in FIG. Is discriminated (S1707). When the icon 25B described as "pre-change tactile sensation" is pressed (Yes in S1707), the operation mode determination unit 311 turns on the pre-change sensation flag in the operation mode storage unit 312 and is illustrated in FIG. The object selected on the object selection screen 24 is stored (S1708).

  In S1707, when the icon 25B described as “tactile sensation before change” is not pressed (No in S1707), the operation mode determination unit 311 determines whether the icon 25A described as “tactile sensation after change” is pressed. Is discriminated (S1709). When the icon 25A described as "touch after change" is pressed (Yes in S1709), the operation mode determination unit 311 turns on the after-change sensation flag in the operation mode storage unit 312, and the example illustrated in FIG. The product selected on the product selection screen 23 and the object selected on the object selection screen 24 illustrated in FIG. 12 are stored (S1710).

  In S1709, when the icon 25A described as “tactile feeling after change” is not pressed (No in S1709), the operation mode determination unit 311 presses the icon described as “return” (for example, icon 25D). It is determined whether or not (S1711). When the icon described as “return” is pressed (Yes in S1711), the operation mode determination unit 311 performs the processing from S1706 onward. On the other hand, when the icon described as "return" is not pressed (No in S1711), the operation mode determination unit 311 determines whether the icon (for example, the icon 25C) described as "to the menu screen" is pressed. Is discriminated (S1712). When the icon described as "to menu screen" is pressed (Yes in S1712), the operation mode determination unit 311 performs the processing of S1703 and thereafter. On the other hand, when the icon described as "to menu screen" is not pressed (No in S1712), the operation mode determination unit 311 performs the process of S1707 and subsequent steps.

  In S1706, when the icon of the object is not pressed (No in S1706), operation mode determination unit 311 determines whether the icon (for example, icon 24E) described as "Return" is pressed ( S1713). When the icon described as “RETURN” is pressed (Yes in S1713), the operation mode determination unit 311 performs the processing of S1705 and subsequent steps. On the other hand, when the icon described as "return" is not pressed (No in S1713), the operation mode determination unit 311 determines whether the icon (for example, the icon 24D) described as "to the menu screen" is pressed. Is discriminated (S1714). When the icon described as "to menu screen" is pressed (Yes in S1714), the operation mode determination unit 311 performs the processing of S1703 and thereafter. On the other hand, when the icon described as "to menu screen" is not pressed (No in S1714), the operation mode determination unit 311 performs the process of S1706 and subsequent steps.

  In S1705, when the product icon is not pressed (No in S1705), the operation mode determination unit 311 determines whether or not an icon (for example, icon 23E) described as “return” is pressed (S1715). ). When the icon described as “return” is pressed (Yes in S1715), the operation mode determination unit 311 performs the processing from S1704 onward. On the other hand, when the icon described as "return" is not pressed (No in S1715), the operation mode determination unit 311 determines whether the icon (for example, the icon 23D) described as "to the menu screen" is pressed. Is discriminated (S1716). When the icon described as "to menu screen" is pressed (Yes in S1716), the operation mode determination unit 311 performs the processing of S1703 and thereafter. On the other hand, when the icon described as "to menu screen" is not pressed (No in S1716), the operation mode determination unit 311 performs the process of S1705 and subsequent steps.

  If the category icon is not pressed in S1704 (No in S1704), the operation mode determination unit 311 determines whether an icon (for example, icon 22H) described as “go to menu screen” is pressed. (S1717). When the icon described as "to menu screen" is pressed (Yes in S1717), the operation mode determination unit 311 performs the processing of S1703 and thereafter. On the other hand, when the icon described as "to menu screen" is not pressed (No in S1717), the operation mode determination unit 311 performs the process of S1704 and subsequent steps.

  In S1701, when the pre-change sensation flag is ON (Yes in S1701), the operation mode determination unit 311 determines whether or not an icon (for example, icon 27B) described as “return” is pressed (S1718). ). When the icon described as “return” is pressed (Yes in S1718), the operation mode determination unit 311 turns off the pre-change sensation flag in the operation mode storage unit 312 (S1719), and performs the processing after S1707. . On the other hand, when the icon described as "return" is not pressed (No in S1718), the operation mode determination unit 311 determines whether the icon (for example, the icon 27A) described as "to the menu screen" is pressed. Is discriminated (S1720). When the icon described as “to menu screen” is pressed (Yes in S1720), the operation mode determination unit 311 turns off the pre-change sensation flag (S1721), and performs the processing after S1703. On the other hand, when the icon described as "to menu screen" is not pressed (No in S1720), the operation mode determination unit 311 performs the process of S1718 and subsequent steps.

  If the after-change sensation flag is ON at S1702 (Yes at S1702), the operation mode determination unit 311 determines whether an icon (for example, the icon 26B) described as “Return” is pressed (S1722). ). When the icon described as “return” is pressed (Yes in S1722), the operation mode determination unit 311 turns off the post-change sensation flag in the operation mode storage unit 312 (S1723), and performs the processing from S1707 onward. . On the other hand, when the icon described as "return" is not pressed (No in S1722), the operation mode determination unit 311 determines whether the icon (for example, the icon 26A) described as "to the menu screen" is pressed. Is discriminated (S1724). When the icon described as "to menu screen" is pressed (Yes in S1724), the operation mode determination unit 311 turns off the post-change sensation flag (S1725), and performs the processing of S1703 and subsequent steps. On the other hand, when the icon described as "to menu screen" is not pressed (No in S1724), the operation mode determination unit 311 performs the process of S1722 and subsequent steps.

Next, the procedure of the before-change bodily sensation process performed by the before-change control unit 313 will be described using a flowchart.
FIG. 18 is a flowchart illustrating the procedure of the pre-change sensation process performed by the pre-change control unit 313.
The pre-change control unit 313 repeatedly executes the pre-change body sensation process every predetermined period (for example, 1 millisecond).
The pre-change control unit 313 determines whether or not the pre-change sensation sensation flag is ON (S1801). When the pre-change bodily sensation flag is ON (Yes in S1801), the pre-change control unit 313 grasps the object (S1802). Information about the object is stored in the operation mode storage unit 312.
The pre-change control unit 313 determines whether or not a detection value is acquired from the sensor 12 of the tactile sensation sensing unit 10 (S1803). When the detection value is acquired from the sensor 12 (Yes in S1803), the pre-change control unit 313 substitutes the detection value acquired in S1803 for the pre-change calculation formula predetermined for each object grasped in S1802. By doing this, the control parameter is calculated (S1804). Then, the pre-change control unit 313 outputs a control signal corresponding to the calculated control parameter to the drive unit 316 (S1805). Thereby, the actuator 13 of the tactile sensation sensing unit 10 is controlled.
On the other hand, when the pre-change sensory flag is not ON (No in S1801), and when the detection value is not acquired from the sensor 12 (No in S1803), the pre-change control unit 313 ends the process.

Next, the procedure of the after-change bodily sensation process performed by the after-change control unit 314 will be described using a flowchart.
FIG. 19 is a flowchart illustrating a procedure of post-change body sensation processing performed by the post-change control unit 314.
The post-change control unit 314 repeatedly executes the post-change bodily sensation process every predetermined period (for example, 1 millisecond).
The post-change control unit 314 determines whether the after-change sensation flag is ON (S1901). If the after-change sensation flag is ON (Yes in S1901), the after-change control unit 314 recognizes the product and the object (S1902). Information on the product and the object is stored in the operation mode storage unit 312.
The post-change control unit 314 determines whether or not a detection value has been acquired from the sensor 12 of the tactile sensation sensing unit 10 (S1903). When the detection value is acquired from the sensor 12 (Yes in S1903), the post-change control unit 314 adds the detection value acquired in S1903 to the post-change calculation formula determined in advance for each product and object grasped in S1902. Is substituted to calculate a control parameter (S1904). Then, the post-change control unit 314 outputs a control signal corresponding to the calculated control parameter to the drive unit 316 (S1905). Thereby, the actuator 13 of the tactile sensation sensing unit 10 is controlled.
On the other hand, when the post-change bodily sensation flag is not ON (No in S1901) and when the detection value is not acquired from the sensor 12 (No in S1903), the post-change control unit 314 ends the process.

  As described above, the sales promotion support device 1 according to the first embodiment includes the tactile sensation part 10 as an example of the tactile sensation part that causes the user to feel the tactile sensation, and the object before the change by using the product. A pre-change control unit 313 is provided as an example of a first control unit that controls the tactile sensation sensing unit 10 so that a tactile sensation is experienced. Further, the sales promotion support device 1 according to the first embodiment is a change as an example of a second control unit that controls the tactile sensation sensing unit 10 so that a tactile sensation after changing an object using a product is experienced. A rear control unit 314 is provided. A seller who wants to sell a product feels to the consumer the advantage of the product he wants to sell, by using this sales promotion support device 1 to let the consumer experience the tactile sensation before the change of the object and the tactile sensation after the change. Can be made. Therefore, by using the sales promotion support device 1, the seller can increase the consumer's willingness to purchase, and it becomes possible to promote sales of the product.

  The sales promotion support device 1 detects information related to the user's finger as an example of a sensation part that is a part of the tactile sensation sensing unit 10 (eg, a position where the indentation pressure P or the indentation pressure P is generated). The pre-change control unit 313 and the post-change control unit 314 may be controlled based on the information detected by the sensor 12 as well. Thereby, a tactile sensation can be experienced with higher accuracy in accordance with a user operation.

The pre-change control unit 313 may perform control based on a previously stored equation or map corresponding to the target and information detected by the sensor 12. Thereby, the tactile sensation of the object before the change can be experienced with higher accuracy.
The post-change control unit 314 may perform control based on a previously stored equation or map corresponding to the product and the object, and the information detected by the sensor 12. Thereby, the tactile sensation of the object after the change can be experienced with higher accuracy.

  The tactile sensation body 10 further includes a touch panel 11 as an example of a contact portion with which the user's finger contacts, and an actuator 13 for moving the touch panel 11. The pre-change control portion 313 and the post-change control portion 314 are actuators By controlling 13, the touch panel 11 may be moved to sense the tactile sensation at the sensation site. Thereby, it is possible to realize a tactile sensation according to a user operation.

The tactile sensation sensing unit 10 further includes a sensor 12 that detects information related to the user's finger. The pre-change control unit 313 and the post-change control unit 314 may be controlled based on the information detected by the sensor 12. good. Thereby, a tactile sensation can be experienced with higher accuracy in accordance with a user operation.
Further, the pre-change control unit 313 may determine the control parameter of the actuator 13 by substituting a previously stored equation or map corresponding to the object and information detected by the sensor 12. Thereby, the tactile sensation of the object before the change can be experienced with higher accuracy.
The post-change control unit 314 may determine the control parameter of the actuator 13 by substituting the information detected by the sensor 12 into a formula or map corresponding to the product and the object stored in advance. Thereby, the tactile sensation of the object after the change can be experienced with higher accuracy.

  The sales promotion support device 1 according to the first embodiment described above is a target before the change (before change) of the tactile sensation of the target after being changed (after change) using the product to be sold. By experiencing the tactile sensation of an object, the device can compare the tactile sensation before the change with the tactile sensation after the change. However, what is felt is not limited to the sense of touch before and after changing using a product to be sold.

Second Embodiment
The sales promotion support apparatus 1 according to the second embodiment has a tactile sensation immediately after being changed using a product to be sold and an object when a predetermined period has elapsed after being changed using the product to be sold. It is different from the sales promotion support device 1 according to the first embodiment in that it is possible to experience the tactile sensation. Hereinafter, a different point from the sales promotion assistance apparatus 1 which concerns on 1st Embodiment is demonstrated, and the detailed description is abbreviate | omitted about the same point.

The sales promotion support apparatus 1 according to the second embodiment uses a tactile sensation of an object after a predetermined period has passed after changing using a product to be sold, in other words, a product to be sold. This is a device that allows the user to feel the tactile sensation of the object immediately after the change, in other words, before the secular change.
For example, when the product is a coating agent and the object is a flooring, the sales promotion support device 1 uses the feeling of flooring immediately after the coating agent is applied to the flooring (before aging) (for example, a smooth feeling) and the coating agent. This is a device that allows the user to experience the tactile sensation of the flooring after a predetermined period of time has elapsed since the application of the coating.

  Then, the operation mode determination unit 311 of the tactile sensation control unit 31 of the sales promotion support device 1 according to the second embodiment determines the operation mode of the tactile sensation sensation unit 10 as a mode before the aging, which is a mode for experiencing tactile sensation before aging. The mode is switched to a post-change sensation mode which is a mode in which the tactile sensation after aging is felt.

FIG. 20 is a diagram illustrating the pre-change calculation formula and the post-change calculation formula stored in the calculation formula storage unit 315 of the tactile sensation control unit 31 according to the second embodiment.
The calculation formula storage unit 315 of the tactile sensation control unit 31 according to the second embodiment is a calculation formula that calculates a control parameter for controlling the tactile sensation sensing unit 10 so that the tactile sensation before the secular change of the object is experienced. A certain pre-change calculation formula is stored for each product and object. In other words, as shown in FIG. 20A, the calculation formula storage unit 315 is a pre-change calculation formula for each combination of a product (for example, a coating agent) and an object (for example, flooring, car painting, etc.). Remember.
In addition, the calculation formula storage unit 315 of the tactile sensation control unit 31 according to the second embodiment calculates a control parameter for controlling the tactile sensation sensing unit 10 so that the tactile sensation after the aging of the object is experienced. An after-change calculation formula, which is a formula, is stored for each product and object. In other words, as shown in FIG. 20B, the calculation formula storage unit 315 is a post-change calculation formula for each combination of a product (for example, a coating agent) and an object (for example, flooring, car paint, etc.). Remember.

  The pre-change control unit 313 of the tactile sensation control unit 31 according to the second embodiment is before the secular change of the object changed using the product when the operation mode of the tactile sensation sensor unit 10 is the pre-change sensation mode. The tactile sensation sensing unit 10 is controlled so that the tactile sensation is experienced. The pre-change control unit 313 obtains the pre-change calculation formula (see FIG. 20A) created based on the empirical rule in advance and stored in the calculation formula storage unit 315 and acquired from the sensor 12 of the tactile sensation part 10 Based on the detected value, a control parameter for controlling the actuator 13 of the tactile sensation part 10 is calculated.

  Further, the after-change control unit 314 of the tactile sensation control unit 31 according to the second embodiment determines the age of the object changed using the product when the operation mode of the tactile sensation sensation unit 10 is the after-change sensation mode. The tactile sensation sensing unit 10 is controlled so that the tactile sensation after the change is experienced. The post-change control unit 314 is acquired from the post-change calculation formula (see FIG. 20B) that is created based on an empirical rule and stored in the calculation formula storage unit 315, and the sensor 12 of the tactile sensation sensing unit 10. Based on the detected value, a control parameter for controlling the actuator 13 of the tactile sensation part 10 is calculated.

  Then, the operation mode determination unit 311 of the tactile sensation control unit 31 according to the second embodiment determines the pre-change sensation sensation flag in the process of S1708 of the operation mode determination process described with reference to FIGS. 17-1 and 17-2. It is preferable to store the product selected on the product selection screen 23 illustrated in FIG. 11 and the object selected on the object selection screen 24 illustrated in FIG.

  In addition, the pre-change control unit 313 of the tactile sensation control unit 31 according to the second embodiment may grasp the product and the object in the process of S1802 of the pre-change body sensation process described using FIG. Information on the product and the object is stored in the operation mode storage unit 312.

  As described above, the sales promotion support device 1 according to the second embodiment includes the tactile sensation sensing unit 10 as an example of a tactile sensation sensing unit that senses a tactile sensation, and the aging of an object that has been changed using a product. A pre-change control unit 313 is provided as an example of a first control unit that controls the tactile sensation body sensing unit 10 so that the user feels the tactile sensation before the change. In addition, the sales promotion support device 1 according to the second embodiment is an example of a second control unit that controls the tactile sensation body sense unit 10 so that the tactile sensation after aging of the object changed using the product is felt. As a post-change control unit 314. The seller who wants to sell the product uses the sales promotion support device 1 to allow the consumer to feel the tactile sensation before aging and the tactile sensation after aging of the object changed using the commodity, You can make consumers feel the benefits of the products you want to sell. Therefore, by using the sales promotion support device 1, the seller can increase the consumer's willingness to purchase, and it becomes possible to promote sales of the product.

  In the sales promotion support device 1 according to the first embodiment and the second embodiment described above, the softener, the lotion, the treatment, the mist sauna, the dryer, the training device, the coating agent, etc. are illustrated as the product. However, it is not particularly limited to these products. For example, a drier may be a category of goods, and a gas drier and an electric drier may be goods as goods of a drier. An object to be changed using a dryer can be exemplified as a stuffed toy, a towel, a muffler, a sweater or the like. For example, when the product is a gas dryer and the object is a sata, the sales promotion support device 1 gives the consumer a sense of the softness of the seta after drying the seta using the gas dryer. Can be made. In addition, when the product is an electric dryer and the object is a setter, the sales promotion support device 1 gives the consumer a sense of the softness of the setter after the setter is dried using the electric dryer. Can be made. As a result, the sales promotion support device 1 can allow the consumer to compare the softness of the sweater dried using the gas dryer with the softness of the sweater dried using the electric dryer. And a consumer can experience that the seta dried using the gas dryer is softer and softer than the seta dried using the electric dryer.

  Moreover, although the sales promotion assistance apparatus 1 is provided with the tactile sensation feeling part 10 and the display part 20, it is not limited to this aspect in particular. The items to be displayed on the display unit 20 may be displayed on the touch panel 11 of the tactile sensation part 10.

Further, the tactile sensation sensing unit 10 described above is a device capable of experiencing a tactile sensation by displacing the touch panel 11 in the Y direction with the actuator 13. It may be the principle of operation.
The tactile sensation part 10 is at least one of position, velocity, acceleration, shape, displacement, deformation, amplitude, rotation, vibration, force, torque, pressure, humidity, temperature, viscosity, and elasticity of the user's body (for example, finger of the hand). It is preferable to include a sensor for detecting one and a part that applies at least one of the user's sensory characteristics or an illusion to the user's body so that the user can feel a tactile sensation as if an actual object was touched. Then, the control unit 30 controls the stimulation using the sensory characteristic indicating the relationship between the stimulus amount applied to the user's body and the sensory amount, which is at least one of nonlinear and illusion, and feels the tactile sensation. Good to do. The sensory characteristic includes at least one stimulation amount of the stimulation amount given to the user or the stimulation amount provided by the operation of the user, and the sensory amount to make the user feel. The sensory quantity may not be physically present.

  The tactile sensation sensing unit 10 is, for example, a device using a haptic pad made by Alps that expresses a tactile sensation by vibration of an actuator using a piezoelectric material, or a device using a WLA (Wide-Range Linear Actuator) made by Milicence. It can be exemplified. In addition, the tactile sensation part 10 can be exemplified by a device using a tactile feedback system, which is a combination of a leap motion camera and an ultrasonic transducer, developed by Ultra Haptics.

  Further, the sales promotion support device 1 may have a function of experiencing a warm feeling in addition to a function of experiencing a tactile sensation. For example, the sales promotion support device 1 may include a thermoelectric element such as a Peltier element below the tactile sensation sensing unit 10. Thus, the user can experience the thermal sensation in addition to the pressure sense, the force sense, the tactile sense, etc. by providing the function to sense the warmth in addition to the function to sense the tactile sensation, in addition to the function to sense the tactile sensation. It becomes possible. Thus, for example, the consumer can feel that the sweater dried using the gas dryer is softer and warmer than the sweater dried using the electric dryer.

DESCRIPTION OF SYMBOLS 1 ... Sales promotion assistance apparatus, 10 ... Tactile sensation part, 11 ... Touch panel, 12 ... Sensor, 13 ... Actuator, 20 ... Display part, 30 ... Control part, 31 ... Tactile sense control part, 32 ... Display control part, 100 ... Housing body

Claims (9)

A sales promotion support device that supports sales promotion of products, and
Tactile sensation means for making the user feel tactile sensation;
A first control means for controlling the tactile sensation sensing means so that the tactile sensation before the change of the object to be changed using the product is experienced;
Second control means for controlling the tactile sensation sensing means so that the tactile sensation after the change of the object changed using the product is experienced,
A sales promotion support device comprising: The tactile sensation means further comprises detection means for detecting information related to a sensation site which is a site where the tactile sensation is experienced
The sales promotion support apparatus according to claim 1, wherein the first control unit and the second control unit perform control based on information detected by the detection unit. 3. The sales promotion support device according to claim 2, wherein the first control means performs control based on an expression or a map corresponding to the object stored in advance and information detected by the detection means. The sales promotion support device according to claim 2 or 3, wherein the second control means performs control based on an equation or a map corresponding to the goods and the object stored in advance and information detected by the detection means. . The tactile sensation means includes a contact portion with which a bodily sensation portion, which is a portion that senses the tactile sensation, comes into contact, and an actuator for moving the contact portion.
2. The sales promotion support device according to claim 1, wherein the first control unit and the second control unit move the contact portion by controlling the actuator so as to sense the tactile sensation in the bodily sensation region. The tactile sensation means further includes detection means for detecting information related to the sensation site,
6. The sales promotion support apparatus according to claim 5, wherein the first control unit and the second control unit perform control based on information detected by the detection unit. The sales according to claim 6, wherein the first control means determines the control parameter of the actuator by substituting the information detected by the detection means into a formula or map according to the object stored in advance. Promotion support device. The second control means determines the control parameter of the actuator by substituting the information detected by the detection means into an equation or a map corresponding to the article and the object stored in advance. 8. The sales promotion support device according to 7. A sales promotion support device that supports sales promotion of products, and
Tactile sensation means for making the user feel tactile sensation;
First control means for controlling the tactile sensation means so as to sense the tactile sensation before aging of the object changed using the product;
A second control means for controlling the tactile sensation means so as to sense the tactile sensation of the subject after change over time which has been changed using the product;
A sales promotion support device comprising:

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