JP2019125225A - Paid transport vehicle allocation system and program - Google Patents

Abstract

To allow effective advertisement information to be displayed on a portable terminal device when a request for a paid transport vehicle is received from the terminal device and the vehicle is allocated in response to the received vehicle allocation.SOLUTION: An advertisement information storage unit 33 stores a plurality of advertisement information together with a target conditions of a person to whom the advertisement information is distributed. A data transmitting and receiving unit 35 receives a taxi dispatch request from a portable terminal device 20 together with information on a destination and a movement purpose. An advertisement selecting unit 34 selects, among advertisement information stored in the advertisement information storage unit 33, advertisement information matched with the destination and the movement purpose received by the data transmitting and receiving unit 35. A control unit 32 displays the advertisement information selected by the advertisement information selecting unit 33 on a screen of the portable terminal device 20 which requested the taxi dispatch.SELECTED DRAWING: Figure 3

Description

  The present invention relates to a paid transport vehicle distribution system and program for distributing a paid transport vehicle such as a taxi, a hire, a chartered bus and a taxi in response to a distribution request.

  In recent years, a taxi dispatch system that makes it possible to use a taxi by using a mobile terminal device such as a smartphone (hereinafter referred to as a smartphone) to request taxi allocation and having the taxi allocated to the position where the allocation request was made is used It is done. Such a taxi allocation system can be used by installing application software for taxi allocation (hereinafter referred to as an application) on a mobile terminal device such as a smartphone.

  In addition, various techniques have been proposed to deliver an advertisement related to a destination in a vehicle traveling to a destination (see, for example, Patent Documents 1, 2, and 3.)

  For example, Patent Document 1 discloses a technology for distributing an advertisement regarding a destination of a vehicle to a terminal device such as a user in a vehicle allocation system that manages allocation of car sharing.

  Further, Patent Document 2 discloses an advertisement distribution device that performs advertisement distribution based on a traveling state or a driving state of an automobile, and an advertisement distribution on a destination of the automobile when performing advertisement distribution to a user who gets in a car. ing.

  In addition, Patent Document 3 discloses a system in which electronic advertisements related to the area around a taxi passenger destination are displayed on a display device disposed in a taxi.

  Further, Patent Document 4 discloses a taxi management system that displays an advertisement related to a destination in a taxi.

JP, 2012-053790, A JP, 2014-066803, A JP 2005-141686 A JP 2005-222481 A

  However, in the taxi allocation system as described above, if the advertisement information related to the facilities around the destination is simply distributed on the screen of the portable terminal device of the user, effective distribution of the advertisement information is Can not. For example, distributing advertisement information such as a bowling alley or movie theater around the destination to a user who has used a taxi to move to a business meeting place is not effective advertisement distribution. Further, even if the advertisement information of the business hotel or the tavern advertisement is delivered to the user who used the taxi for the purpose of shopping, it is not very effective advertisement delivery.

  An object of the present invention is to receive an allocation request for a paid transportation vehicle from a terminal device, and to display effective advertising information on the screen of the terminal device when performing allocation in response to the received allocation request. To provide a chargeable vehicle allocation system and program.

The present invention is a storage unit that stores a plurality of advertisement information together with a target condition of a target person who wants to distribute the advertisement information.
Reception means for receiving a dispatch request of a paid transport vehicle from a terminal device together with information on a destination and a movement purpose,
Selecting means for selecting, from among the advertisement information stored in the storage means, advertisement information conforming to the destination and the movement purpose received by the reception means;
Display control means for controlling to display the advertisement information selected by the selection means on the screen of the terminal device which has made the allocation request;
When the information for the purpose of movement is received by the reception means, the system is a pay-as-you-go distribution system including a privilege giving means for giving a privilege to the user.

  According to the present invention, when a dispatch request for a paid transport vehicle from a terminal device is received, and dispatch is performed according to the received dispatch request, advertisement information that matches the destination and the movement purpose accepted at the dispatch request Is displayed on the screen of the terminal device, it is possible to display effective advertisement information on the screen of the terminal device.

  Further, according to the present invention, the user positively inputs information on the purpose of movement when making a dispatch request for the purpose of providing a benefit, and the frequency of inputting the purpose of movement is increased. It becomes possible.

  Further, in another paid transport vehicle allocation system according to the present invention, the privilege giving means may give points to the user when the information for the purpose of movement is received by the receiving means.

  Further, in another paid transport vehicle distribution system according to the present invention, the benefit granting means may grant the user points available as part or all of the charge for the paid transport vehicle allocation. .

  Further, in another paid transport vehicle allocation system according to the present invention, the benefit granting means can be used as a part or all of the usage charge of the paid transport vehicle allocation when the information for moving purpose is received by the receiving means. May be issued to the user.

  Further, in another paid transport vehicle allocation system according to the present invention, the privilege giving means can be used as a part or all of the usage fee of a specific service when the information for the purpose of movement is received by the receiving means. A coupon may be issued to the user.

  Furthermore, in the present invention, the pay transportation vehicle may be any one of a taxi, a hire, a reserved bus, and a taxi.

  According to the present invention, it is possible to display effective advertisement information on the screen of the terminal device when receiving the allocation request of the paid transportation vehicle from the terminal device and distributing the vehicle according to the received allocation request. System and program can be provided.

It is a figure showing the composition of the taxi dispatch system of one embodiment of the present invention. It is a block diagram which shows the hardware constitutions of the allocation management server 10 in one Embodiment of this invention. It is a block diagram which shows the function structure of the dispatch management server 10 in one Embodiment of this invention. It is a figure which shows an example of the registration screen at the time of the user using a taxi allocation service registering various attribute information, such as a name, a birth date, and sex, in advance. It is a figure which shows the example of an input screen at the time of an advertiser registering advertisement information. It is a figure which shows the example of an item of the pull-down menu in the case of the input of the appealing object action shown in FIG. It is a figure which shows the example of an input screen at the time of an advertiser registering advertisement information. It is a figure which shows the example of an input screen at the time of an advertiser registering advertisement information. FIG. 6 is a diagram showing an example of registration of advertisement information stored in advertisement information storage unit 33. It is a figure which shows the example of a display screen at the time of inputting the destination in order to perform dispatch allocation of a taxi. It is a figure which shows the example of a display screen which displays the planned route from the present location 61 to the destination 62. FIG. It is a figure which shows the example of a questionnaire input screen at the time of performing dispatch allocation of a taxi. It is a figure for demonstrating a mode that the movement objective is input in the questionnaire input screen shown in FIG. It is a figure which shows the example of a display screen after the input of the movement objective, the number of boarding persons, and the latest interest was performed. FIG. 10 is a diagram showing an example of a display screen when inputting information while displaying map information indicating a taxi position during dispatch when performing a questionnaire input. It is a figure which shows the example of an item which can be selected in the case of questionnaire input. It is a figure which shows the example of another display screen in the portable terminal device 20 at the time of performing dispatch allocation of a taxi. FIG. 10 is a flowchart for describing an operation in the vehicle allocation management server 10 that has received the vehicle allocation request input in the mobile terminal device 20. FIG. FIG. 7 is a view showing an example of a screen during dispatching display displayed on the mobile terminal device 20. FIG. 7 is a view showing an example of a screen during dispatching display displayed on the mobile terminal device 20. It is a flowchart which shows operation | movement of the charge calculation in the dispatch management server 10, and a point provision process. It is a figure for demonstrating the relationship of the screen content and charge calculation which are displayed on the portable terminal device 20, when the taxi allocation service of one Embodiment of this invention is utilized. It is a figure which shows the example of a display screen of the portable terminal device 20 displayed when a point is provided to a user by having input the movement objective. It is a figure which shows the example of a display screen of the portable terminal device 20 displayed when a user confirms the past point history. It is a figure which shows the example of a setting of the provision point by ranking of a user. It is a figure which shows the example of a display screen at the time of issuing the coupon which can be used as a taxi charge.

  Next, embodiments of the present invention will be described in detail with reference to the drawings.

  FIG. 1 is a diagram showing the configuration of a taxi allocation system according to an embodiment of the present invention.

  As shown in FIG. 1, the taxi allocation system according to the embodiment of the present invention includes an allocation management server 10, a tablet terminal, a smartphone (hereinafter referred to as a smartphone), and a laptop personal computer (hereinafter referred to as a personal computer). And the like. Although only one mobile terminal device 20 is shown in FIG. 1 to simplify the description, a plurality of mobile terminal devices 20 actually exist.

  The mobile terminal device 20 is configured by installing an application for taxi dispatch on a smartphone or the like, and performs wireless communication with the wireless LAN terminal 30 to connect to the Internet 40 to access the dispatch management server 10. Alternatively, the mobile terminal device 20 performs wireless communication with the base station 42 to connect to the Internet 40 via the mobile phone communication network 41 to access the vehicle allocation management server 10.

  In addition, a GPS (Global Positioning System) system is mounted on the portable terminal device 20, and when making a dispatch request to the dispatch management server 10, the position information of the own device obtained by the GPS system is included. It has become.

  The dispatch management server 10 is set at a delivery center or the like of a taxi company, and performs a process of dispatching a taxi in response to a dispatch request received from the mobile terminal device 20.

  Here, when the user (user) desires a taxi allocation, the mobile terminal device 20 is operated to transmit an allocation request to the allocation management server 10. The allocation management server 10 that has received the allocation request issues an allocation instruction to move to the destination of the user's desired allocation to the taxi closest to the user who has transmitted the allocation request.

  Specifically, the dispatch management server 10 itself does not directly issue a dispatch instruction, but in response to a dispatch request received by the dispatch management server 10, an operator or the like issues a dispatch instruction to a taxi closest to the user.

  Next, the hardware constitutions of the allocation management server 10 in the taxi allocation system of this embodiment are shown in FIG.

  The allocation management server 10 transmits and receives data to / from an external device via the Internet 40 as well as the CPU 11, the memory 12, the storage device 13 such as a hard disk drive (HDD), as shown in FIG. 2. It has a user interface (UI) device 15 including a communication interface (IF) 14, a touch panel or liquid crystal display, and a keyboard. These components are connected to one another via a control bus 16.

  The CPU 11 executes a predetermined process based on a control program stored in the memory 12 or the storage device 13 to control the operation of the vehicle allocation management server 10. In the present embodiment, the CPU 11 is described as reading and executing the control program stored in the memory 12 or the storage device 13. However, the CPU 11 stores the program in a storage medium such as a CD-ROM and the like. It is also possible to provide.

  FIG. 3 is a block diagram showing a functional configuration of the vehicle allocation management server 10 realized by executing the control program described above.

  As shown in FIG. 3, the vehicle allocation management server 10 according to the present embodiment includes a user information registration unit 31, a control unit 32, an advertisement information storage unit 33, an advertisement selection unit 34, and a data transmission / reception unit 35. Have.

  In the user information registration unit 31, attribute information including gender and age of a user who uses the taxi allocation service is registered in advance. Further, in the user information registration unit 31, information is also registered as to whether or not user attribute information may be used to display advertisement information. Furthermore, the credit information of each user is registered as user information in order to settle a taxi fare.

  The user who uses the taxi allocation service registers various attribute information such as the user's name, e-mail address, gender, date of birth, mobile phone number, password, etc. in advance from the registration screen as shown in FIG. 4, for example. . Further, on the registration screen shown in FIG. 4, it is selected whether to permit such attribute information to be used for display (or delivery) of advertisement information.

  Then, when the user pre-registers such attribute information, for example, a user ID is issued, and by using this user ID and password, it is possible to use a taxi allocation service.

  Then, the advertisement information storage unit 33 stores a plurality of pieces of advertisement information together with a target condition of a target person who wants to distribute the advertisement information. In this embodiment, although the configuration in the case where the advertisement information storage unit 33 is provided in the vehicle allocation management server 10 will be described, a server for storing and managing advertisement information is independent of the vehicle allocation management server 10 It is also possible to adopt a configuration in which it is provided. An input example of the advertisement information stored in the advertisement information storage unit 33 will be described with reference to FIGS. 5 to 8.

  This advertisement information is registered in advance by an advertiser who wants the advertisement to be displayed on the taxi dispatch service display screen, and is a target setting indicating which condition the user wants to display the advertisement for. , Distribution conditions at the time of distributing advertisement information, advertisement contents, and the like. In addition, targeting settings can be divided into active conditions for setting what kind of taxi you want to display an advertisement and native conditions for setting what kind of user you want to display an advertisement for .

  First, an advertiser who wants to set advertisement information inputs information on a getting-off place and a start-up place (riding place) as geographical conditions from the input screen as shown in FIG. You can specify and input the address, enter the nearest station such as Shibuya and Shinjuku, or specify the position on the map to enter this drop-off place and start-up place. It has become.

  Then, in the example of the input screen shown in FIG. 5, next, it is set so as to display advertisement information for the user who is using a taxi for an appealing target action, that is, for what purpose of movement (purpose for use). It has become. In addition, this appealing behavior is selectable in business and private respectively. In the example of the input screen shown in FIG. 5, the case where “meal” is set as the appeal target behavior of the business classification, and “meal” is set as the appeal target behavior of the private classification.

  Furthermore, as an additional condition, it can be set to what kind of user the user wants to distribute the advertisement information. In the example of the input screen shown in FIG. 5, settings are made to deliver advertisement information to the user whose recent interest is "golf".

  In addition, at the time of the input of appealing object action shown in FIG. 5, a pull-down menu is displayed, and an item to be set is selected from a plurality of items set in advance. An example item of such a pull-down menu is shown in FIG.

  In FIG. 6, as the items of the business classification, it is possible to select the items such as “meeting”, “meeting”, “commuting”, “visit to customers”, “return to home”, “training etc.” and “others”. It is shown. Further, in FIG. 6, an example in which the items “date”, “meal”, “shopping”, “drinking party”, “Keien”, “弔”, “others” can be selected as items of the private classification It is shown.

  Furthermore, when the advertisement information is input, as shown in FIG. 7, the sex and age group conditions of the user who is the target of the advertisement are set as the native conditions. In FIG. 7, it is possible to set the gender and the age group for each of two targets of the first target and the second target.

  Furthermore, in FIG. 7, it is possible to set, as an additional condition, what kind of taste of interest the advertisement information should be distributed to the user. In the example of the input screen shown in FIG. 7, setting is made such that the advertisement information is distributed to the user who has selected "outdoor" as the taste of interest.

  Furthermore, although illustration is omitted, as a distribution condition, a posting period, a budget for advertising expenses, and the number of distributions are also input via such an input screen.

  Finally, as shown in FIG. 8, the content of the advertisement to be delivered to the user is input. In the example of the input screen shown in FIG. 8, titles 1 and 2, an explanatory note, and a URL are input. In addition, an advertisement preview is displayed that shows how the input advertisement content is actually displayed.

  As such advertisement information is input, advertisement information as shown in FIG. 9 is stored in the advertisement information storage unit 33, for example.

  The data transmission / reception unit 35 receives a taxi allocation request from the mobile terminal device 20 together with information on the destination and the movement purpose. Here, the movement purpose is information indicating what kind of purpose the user uses a taxi, that is, what action is to be taken at the movement destination.

  The advertisement selection unit 34 selects, from among the advertisement information stored in the advertisement information storage unit 33, advertisement information that matches the destination and the movement purpose accepted by the data transmission / reception unit 35.

  The control unit 32 controls to display the advertisement information selected by the advertisement information selection unit 33 on the screen of the mobile terminal device 20 that has made the vehicle allocation request.

  In addition, after the user arrives at the destination using a taxi by using a taxi allocation service, the control unit 32 calculates a taxi charge used and presents it to the mobile terminal device 20. At that time, the control unit 32 gives a privilege to the user when the data transmitting / receiving unit 35 receives the information for the purpose of movement. Specifically, when the data transmission / reception unit 35 receives the information for the purpose of movement, the control unit 32 gives the user points available as part or all of the taxi usage fee.

  For example, this point is a point that can be used as 1 point = 1 yen when paying the usage fee of a taxi by credit settlement etc. If it is an online settlement such as credit settlement, it is granted by this taxi ride The points may be used on the spot, or may be accumulated and used later.

  In addition, when the use of points is limited at the time of online payment, it is not possible to use these points at the time of payment in cash, and the granted points will be accumulated as the points of the user. Become.

  The points awarded in this way are not limited to the points available only for taxi fares, but may be points that can be exchanged for points of other services, or gift certificates or goods It may be a point interchangeable with etc.

  Thus, for the user, since points are given by inputting the movement purpose, it is expected that the proportion of the user who inputs the movement purpose is high.

  In addition, the control part 32 issues a coupon which can be used as a part or all of the utilization fee of a taxi with respect to a user instead of giving a point to a user by the movement objective being input as mentioned above. You may do so.

  In addition, the coupon issued in this manner may be a coupon that can be used other than the usage fee of the taxi, and the control unit 32 specifies the restaurant, entertainment facility, etc. when the movement purpose is input. A coupon available as part or all of the service charge of service may be issued to the user.

  Furthermore, when the vehicle allocation process is performed, the control unit 32 specifies the departure place (place of departure: the place of departure) of the allocation request based on the position information of the portable terminal device 20 that has made the allocation request.

  Therefore, the advertisement selection unit 34 may select advertisement information that matches the information on the departure place specified by the control unit 32 in addition to the destination and the movement purpose.

  Furthermore, when the data transmitting / receiving unit 35 receives information on the user's recent interest at the time of the dispatch request, the advertisement selection unit 34 adds information on the user's recent interest in addition to the destination and the movement purpose. The matching advertisement information may be selected.

  Furthermore, the advertisement selection unit 34 may select the advertisement information in consideration of the attribute information of the user registered in the user information registration unit 31.

  By thus increasing the type and number of information used to select advertisement information, the appeal of the selected advertisement information to the user can be enhanced, and more effective advertisement distribution can be performed.

  Note that the advertisement selection unit 34 is only required to register the user attribute information registered in the user registration unit 31 when registration is made to the effect that user attribute information may be used to display advertisement information. Select advertisement information in consideration.

  Generally, it is expected that the user of the taxi allocation service does not look at the screen of the taxi allocation application while taking a taxi. Therefore, in order to further enhance the display effect of the advertisement information, the control unit 32 selects the advertisement information selected by the advertisement selection unit 34 on the in-vehicle distribution screen that displays that the taxi is being allocated in response to the allocation request. Control to display

  Then, the control unit 32 performs control to display at least one of the position of the taxi being allocated and the time required to arrive on the screen displaying that the taxi is being allocated.

  In other words, the user has a high probability of viewing the dispatching screen during the period from when the user dispatches a taxi until the dispatched taxi arrives. In particular, when the position of a taxi during dispatch and the time required for arrival are displayed on the dispatching screen of the portable terminal device 20, the user is concerned about how long the taxi will arrive in a few minutes and dispatches frequently. It is expected to see the middle image. Therefore, displaying the advertisement information on the in-vehicle display screen can further enhance the display effect of the advertisement information.

  When a plurality of pieces of advertisement information are displayed on the screen of the mobile terminal device 20, the control unit 32 has a high degree of matching with the information used when selecting the advertisement information in the advertisement selecting unit 34 (or matches Control is performed so that advertisement information with a large number of items is displayed at the top of the screen.

  In other words, the advertisement information distribution effect can be further enhanced by causing the advertisement information to be displayed at a higher rank that easily catches the eyes of the user as the degree of advertisement information matching the user's condition is higher.

  Next, the operation of the taxi distribution system of the present embodiment will be described in detail with reference to the drawings.

  First, the operation at the time of making a dispatch request in the mobile terminal device 20 will be described with reference to FIGS.

  A user who is going to make a taxi allocation request starts the taxi allocation application installed in the mobile terminal device 20, and makes an allocation request from a display screen as shown in FIG. 10, for example. At this time, the user first inputs information on a destination (place of getting off) when using a taxi.

  In the example of the display screen shown in FIG. 10, it is shown that the user specifies the destination 62 by touching the place where he / she wants to go on the map on which the current position 61 is displayed. In addition, although omitted here, a dispatch time may be set when making a dispatch request, and a taxi capable of reaching the takeoff place within this dispatch time may be desired.

  Then, when such a destination 62 is input, a planned route from the current location 61 to the destination 62 is displayed on the portable terminal device 20. An example of a display screen of such a planned route is shown in FIG.

  In the present embodiment, although the case where the current position 61 is automatically set as the start location (origin) is described, it is possible to set the location designated by the user as the start location (origin). It may be like that.

  Subsequently, in the mobile terminal device 20, a questionnaire input screen as shown in FIG. 12 is displayed, and the user inputs information such as the movement purpose. In the example of the display screen shown in FIG. 12, the input field is divided depending on whether the movement purpose is business or private. Then, the user touches one of the input fields to perform a pull-down operation, thereby displaying the candidate for the moving purpose to be input, and it is possible to select the moving purpose from the displayed candidates. .

  In addition, at the time of input of this movement purpose, contents such as "Please answer the questionnaire to which points are given if you answer" are displayed, and the point that can be used for taxi fare etc. The user is notified of what will be done. That is, it is expected that the user who sees such a display thinks that information such as the purpose of movement is to be entered as a questionnaire if points are given.

  The manner in which the movement purpose is input on the questionnaire input screen shown in FIG. 12 will be described with reference to FIG. In the example of the display screen shown in FIG. 13, it is shown that the movement purpose of “drinking party” is selected by pulling down the “private” input field.

  Then, when the input of the purpose of movement is completed, the user inputs the number of passengers and recent interests. Note that FIG. 14 shows an example of a display screen after the number of passengers and recent interests have been input. FIG. 14 shows the case where the information of “two people” is input in the entry number of passengers, and the information of “fashionable” is input in the entry field of “recent interest”.

  In addition, when performing this questionnaire input, it is also possible to input information while displaying map information indicating the taxi position during dispatch. Specifically, a screen as shown in FIG. 15 is displayed by touching the character display of “display the map during dispatching” in the example of the display screen shown in FIG.

  In the example of the display screen shown in FIG. 15, it is possible to perform a questionnaire input such as a movement purpose while looking at the in-vehicle allocation map information in which the currently-located taxi information and the current location 61 are displayed. Further, in FIG. 15, the time required for the arrival of the content of “10 minutes until arrival” is displayed.

  Next, FIG. 16 shows an example of items that can be selected at the time of such questionnaire input.

  For example, in the "business" column for the purpose of movement, options such as work, meeting, dinner, customer visit, return to home, training, etc. are prepared. In addition, in the "private" column for the purpose of movement, options such as date, meal party, shopping, drinking party, memorial service, memorial service, etc. are prepared. Note that the example of the items that can be input here is the same as the item of the appealing target behavior at the time of the input of the advertisement information shown in FIG. 6, but it does not have to be the same.

  In addition, in the “Recent Impressions” column, options such as fashion, sports, shopping, travel, soccer, golf, olympics, etc. are prepared.

  Note that FIG. 17 shows an example where “Meeting” of the business classification is selected as the purpose of movement, and “golf” is selected as the recent concern.

  The advertisement selection unit 34 thus receives information on the departure point, the destination, the movement purpose, the taste of the hobby, the recent interest information, and the attribute of the user who made the distribution request when the vehicle allocation request is made. Based on the information and the like and the registered contents of the advertisement information as shown in FIG. 5, the advertisement information which is considered to have a high appealing effect to the user who made the vehicle allocation request is selected.

  Specifically, the advertisement selection unit 34 determines the geographical conditions in the advertisement information, the departure location at the time of allocation request, the matching degree of the destination, the use in the advertisement information, the purpose of travel, taste of taste, and recent interests. The degree of match of the user, the degree of match between the age group and the gender, and the attribute information of the user is comprehensively determined, and advertisement information which is considered to have a high appealing effect on the user who made the vehicle allocation request is selected.

  Next, the operation of the vehicle allocation management server 10 that has received the vehicle allocation request input in the mobile terminal device 20 will be described with reference to the flowchart in FIG.

  When the vehicle allocation management server 10 receives the vehicle allocation request from the portable terminal device 20 (yes in step S101), the vehicle allocation processing is performed based on the received vehicle allocation request, and a taxi stop closest to the taxi connection request location A process is performed to go to (the departure place, the boarding place) (step S102).

  Then, if the received allocation request does not include the moving purpose (No in step S103), the control unit 32 generates an in-delivery display without including the advertisement information (step S104).

  If the received allocation request includes a moving purpose (yes in step S103), the advertisement selecting unit 34 stores a plurality of items stored in the advertisement information storage unit 33 based on the destination and the moving purpose. The advertisement information to be distributed to the user is selected from the advertisement information (step S105). As described above, in addition to the destination and the movement purpose, the advertisement selecting unit 34 takes into consideration the advertisement when the origin, recent impressions, and attribute information are available. Make a selection of information.

  Then, the control unit 32 generates an in-vehicle display including the advertisement information selected by the advertisement selection unit 34 (step S106).

  Finally, the control unit 32 distributes the generated during-delivery indication so as to be displayed on the mobile terminal device 20 (step S107).

  FIGS. 19 and 20 show screen examples of the dispatching display displayed on the mobile terminal device 20 in this manner.

  FIGS. 19 and 20 show examples of display screens when, for example, “Shibuya” is specified as the destination, “Swap” is selected as the movement purpose, and “fashionable” is selected as the recent event.

  In the example of the display screen shown in FIG. 19, the position information 63 of the taxi being dispatched is shown in the map information of the surroundings along with the current position 61 of the user who made the dispatch request.

  And under the surrounding map information, the selected advertisement information is displayed as "profit information". Note that the information of “Bar ADVOCAAT” displayed at the top of the advertisement information in FIG. 19 is the one with the highest degree of agreement with the various information of the user.

  Then, when a user waiting for a taxi in dispatch is looking at such a dispatch indication, he / she will see information of a store in Shibuya which is moving from now on. In particular, since the user has selected “drinking party” as a moving object, there is also a possibility of using the store indicated by the advertisement information if the user does not reserve the store to be used. In addition, even when a store to be used is already reserved, there is a possibility that the store indicated in the advertisement information may be used as a secondary meeting.

  In particular, in the example of the display screen as shown in FIG. 19, since the coupon display for discounting is also performed, the possibility of using the shop displayed as the advertisement information becomes higher.

  In addition, in the example of the display screen shown in FIG. 19, the time required for the taxi to arrive is displayed as “10 minutes until arrival.” Therefore, the user looks at the screen while this taxi is being delivered until the taxi arrives. It is likely to continue.

  In addition, the in-vehicle display screen can be switched in a tab form, and the user can view more “deal information”. FIG. 20 shows an example of screen display when the user selects the tab of “description information”.

  In the screen display example shown in FIG. 20, information other than the required time until arrival of the taxi is "debate information", and more advertisement information is displayed.

  In this way, the user who has made a taxi allocation request rides on the arrived taxi and goes for the purpose, and when it arrives at the destination, the charge calculation and the point giving process are performed.

  The operation of the charge calculation and point giving process is shown in the flowchart of FIG.

  In the allocation management server 10, when the movement purpose is input at the allocation request (yes in step S201), the control unit 32 gives the user a preset point (step S202).

  In addition, when the movement purpose is not input at the time of the allocation request (No in step S201), the control unit 32 does not perform the point provision process for the user (step S203).

  Then, the control unit 32 calculates the toll from the boarding place to the destination, and transmits the calculated toll to the mobile terminal device 20 (step S204).

  When the user pays a taxi usage fee, for example, payment is performed using credit card information input in advance.

  The relationship between the screen contents displayed on the portable terminal device 20 and the charge calculation when the taxi allocation service of the present embodiment is used by performing the above-described processing will be described with reference to FIG.

  The dispatch management server 10 displays an advertisement on a display screen in a real vehicle during dispatch, when the moving purpose is input in the dispatch request received from the mobile terminal device 20. In particular, since it is considered that the screen display during dispatching is highly likely to be viewed by the user while waiting for dispatching and the frequency is high, the advertisement effect when the advertisement is displayed is also enhanced. And when the taxi arrives at the destination and payment of the charge calculation is performed, the advertisement display is performed, and points are given as the compensation for the advertisement display.

  The dispatch management server 10 does not display an advertisement on the display screen in a real vehicle during dispatching when the moving purpose is not input in the dispatch request received from the mobile terminal device 20. And by not displaying an advertisement, when a taxi arrives at the destination and payment of the charge calculation is performed, a process of giving points is not performed.

  An example of a display screen of the portable terminal device 20 displayed when a point is given to the user by inputting the movement purpose in this manner is shown in FIG.

  In the example of the display screen shown in FIG. 23, the display of “The questionnaire has been answered and 500 points will be awarded.” Is displayed, and the user answered the questionnaire and entered the movement purpose, 500 It is shown that points (500 P) are given.

  And the example of a display screen of the portable terminal device 20 displayed when a user confirms the past point history is shown in FIG.

  In the example of the display screen shown in FIG. 24, it is understood that 500 points are given for each boarding by answering the questionnaire every time the user uses the taxi allocation service and inputting the movement purpose. In addition, it is also understood that the acquired 500 points are used as part of the taxi fare on that day, or the taxi fare is settled by points.

  In the above description, when points are given to the user, the case where 500 points are uniformly given is described, but it is also possible to set the points to be given according to the rank of the user. It is.

  An example of setting of the grant points by such user ranking is shown in FIG. In the setting example shown in FIG. 25, the rank of the user is registered in accordance with the cumulative number of times of boarding for three months up to the previous month, and the giving points for each boarding are changed according to the rank. Specifically, in the setting example shown in FIG. 25, the user who has 1 to 9 cumulative boardings for three months up to the previous month is recognized as "Bronze" rank, answers the questionnaire and uses the taxi dispatch service If you do, you will receive 500 points for each ride. In addition, users who accumulated 10 to 29 times of boarding for the past three months are recognized as "Silver" rank, and answering the questionnaire and using the taxi dispatch service gives 600 points for each boarding .

  It should be noted that such user ranking may not be performed based on the number of times of boarding, but may be performed according to the cumulative value of travel distance when using a taxi. For example, when the cumulative travel distance for three months until the previous month exceeds 100 km, it is possible to certify the user as “Silver” rank and to increase the granted points more than usual.

  Finally, when a questionnaire is answered and the taxi allocation service is used, an example of a display screen when issuing a coupon that can be used as a taxi charge instead of giving points to the user is shown in FIG. Show.

  The example of the display screen shown in FIG. 26 shows the case where a coupon available for a taxi fare of 500 yen is issued. Such a coupon can be used as part of a taxi charge when the charge for the next taxi use is settled. In addition, such a coupon is not limited to the electronic coupon, and may be one that will be mailed at home later when the physical taxi coupon is selected.

  In addition, as in the taxi allocation system according to the present embodiment, when a user who answers the questionnaire and inputs the movement purpose is given a privilege such as giving points or issuing a coupon, the taxi is simply used. It is expected that the taxi allocation service will be used continuously as compared to discounted rates. In other words, users often use the same taxi delivery service to save points or use the saved points, so it is next to the user rather than discounting taxi fares on an ad hoc basis It is possible to increase the possibility of using the same taxi dispatch service.

  According to the taxi allocation system of the present embodiment, the above-described processing is performed, the allocation management server 10 receives a taxi allocation request from the portable terminal device 20, and the taxi allocation request is received in response to the received allocation request. It is possible to display effective advertisement information on the screen of the mobile terminal device 20 when the vehicle is allocated.

  Specifically, in the taxi allocation system according to the present embodiment, not only the destination of the user but also the movement purpose and location, information on tastes and tastes of recent interest, attribute information such as gender and age of the user, etc. The advertisement information is selected to be included and displayed on the mobile terminal device 20. Therefore, for example, a user who uses a taxi for shopping purposes displays advertisement information related to shopping, and a user who uses a taxi for business purposes displays advertisement information such as a business hotel and a rental conference room for dating In a user who uses a taxi, advertisement information such as a restaurant or shop suitable for dating is displayed.

  As a result, it is possible to realize delivery of advertisement information having a high appealing effect to the user, that is, a high advertisement effect, as compared with the case where advertisement information to be displayed is selected based solely on the destination. .

  In addition, such advertisement information is included and displayed in the display etc. of the taxi in the portable terminal device 20. Therefore, when the user looks at the portable terminal device 20 while waiting for taxi dispatch, the user also sees the displayed advertisement information, and a highly effective advertisement delivery is realized.

  Furthermore, in the taxi allocation system according to the present embodiment, the advertisement information on the destination and the purpose of the movement is displayed to the user who is almost certain to actually move to the destination. It is possible to realize highly effective advertisement delivery as compared with the case where advertisement information on a destination is displayed on a search result screen or the like when searching for information on a certain destination.

  For example, to a user who only intends to travel in the future and searches for a destination of travel using a personal computer etc., even if advertisement information regarding the destination of the travel is displayed, the possibility of actually not going to the destination may be It may be high and not very effective. Moreover, even if the advertisement information about the destination is displayed to the user who is searching for the way to the destination such as route search or road information search, there is a possibility that the user may not actually go to the destination. Even if the user actually goes to the destination, it may be that a considerable amount of time has passed from when the advertisement is displayed to when the user actually goes to the destination.

  On the other hand, in the taxi dispatch system according to the present embodiment, the user who made the dispatch request by specifying the destination is sure to move to the destination by almost 100% unless the dispatch request is cancelled. In addition, since the time from the display of the advertisement to the arrival of the user at the destination is only the travel time, it is possible to realize highly effective advertisement delivery.

[Modification]
Although the said embodiment demonstrated the case where dispatch allocation of a taxi was performed from portable terminal devices 20, such as a smart phone, a tablet terminal, or a notebook computer, this invention is not limited to such a case. For example, the present invention is similarly applicable to the case of requesting a taxi allocation from a fixed terminal device such as a desktop personal computer.

  Moreover, although the said embodiment is demonstrated using the case where it is used by downloading and installing a taxi allocation application to the portable terminal device 20, this invention is not limited to such a case. For example, the present invention is similarly applicable to the case of making a dispatch request by accessing a taxi dispatch site from the mobile terminal device 20 using a browser or the like without using such an application.

  Furthermore, although the said embodiment demonstrated the case where this invention was applied to the taxi dispatch system which performs dispatch allocation of a taxi with respect to the dispatch management server 10 from the portable terminal device 20, this invention is limited to this Absent. That is, the present invention can be similarly applied to a paid transport vehicle distribution system that requests distribution of paid transport vehicles such as taxis, hires, chartered buses, and taxis.

10 Dispatch management server 11 CPU
12 Memory 13 Storage Device 14 Communication Interface (IF)
15 user interface (UI) device 16 control bus 20 mobile terminal device 30 wireless LAN terminal 31 user information registration unit 32 control unit 33 advertisement information storage unit 34 advertisement selection unit 35 data transmission / reception unit 40 Internet 41 mobile phone communication network 42 base station 61 Current position 62 Destination 63 Location information of taxi during dispatch

Claims (7)

Storage means for storing a plurality of pieces of advertisement information together with a target condition of a target person who wants to distribute the advertisement information;
Reception means for receiving a dispatch request of a paid transport vehicle from a terminal device together with information on a destination and a movement purpose,
Selecting means for selecting, from among the advertisement information stored in the storage means, advertisement information conforming to the destination and the movement purpose received by the reception means;
Display control means for controlling to display the advertisement information selected by the selection means on the screen of the terminal device which has made the allocation request;
A privilege giving means for giving a privilege to the user when the information for the purpose of movement is accepted by the acceptance means;
Paid transportation vehicle dispatch system equipped with.   The system according to claim 1, wherein the privilege giving unit gives points to the user when the information on the moving object is received by the receiving unit.   3. The paid transport vehicle distribution system according to claim 2, wherein the privilege giving means provides the user with points available as part or all of the charge for the charged transport vehicle distribution.   The privilege giving means issues, to the user, a coupon usable as a part or all of the charge for using the paid transportation vehicle, when the information for the purpose of movement is received by the receiving means. Paid transportation vehicle dispatch system.   The said privilege provision means publishes the coupon which can be used as a part or all of the usage charge of a specific service, when the information for the purpose of movement is received by the said reception means, to a user. Paid transportation vehicle dispatch system.   The system according to any one of claims 1 to 5, wherein the pay transport vehicle is one of a taxi, a hire, a reserved bus, and a taxi. A reception step of receiving a dispatch request for a paid transportation vehicle from a terminal device together with information on a destination and a movement purpose;
A selection step of selecting, from among a plurality of pieces of advertisement information stored together with a target condition of a target person who wants to distribute advertisement information, advertisement information matching the destination and the movement purpose received in the reception step;
A display control step of controlling to display the advertisement information selected in the selection step on the screen of the terminal device that has made the allocation request;
A privilege giving step of giving a privilege to the user when the information for moving purpose is received in the receiving step;
A program to make a computer run.

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