JP2019057000A - Cm animation creation support system for sales-promotion - Google Patents

Abstract

To provide a CM animation creation support system for sales-promotion capable of creating a fascinating CM animation that can arouse a buying intention of an end user.SOLUTION: A CM animation creation support system for sales-promotion comprises: installing an ASP server device 10 on a two-way communication line 1 such as Internet; presenting a standard CM animation for sales-promotion into which an URL of an order entry web site is incorporated; creating a customized CM animation file by performing processing according to a favorite talent to the presented CM animation; and providing a service to download a copy of the created customized CM animation file and an URL to which the animation file is stored.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a CM video creation support system for sales promotion using a bidirectional communication line such as the Internet.

  As an advertising technique using the Internet, a banner advertisement that enables a link to a company site is posted on a part of a Web page, and a viewer purchases a product at the company site that is the advertiser via the link. Affiliate advertisements are known in which a reward is paid to a link source organizer when a member is registered or registered (see, for example, Patent Document 1).

  Since this affiliate advertisement can be easily implemented by linking to a page such as a blog or SNS, a page opener such as an individual who is not for the purpose of commerce often starts to make money.

Japanese Patent Laying-Open No. 2015-41214

  However, general personal blogs and SNS pages are not viewed (viewed) by a wide range of people like a television, and are often viewed only by a limited number of people. In particular, for example, a blog specialized for a particular hobby is naturally browsed only by those interested in that hobby. Therefore, you cannot expect a lot of revenue from affiliate advertising on such blogs.

  Also, in order to increase the number of clicks on banner advertisements, a technique has been generalized in which the number of browsing of the page itself is increased by taking SEO measures or the like, or a banner advertisement is intentionally guided in the page. However, these methods are not methods that make the advertisement itself attractive, and as a result, there is a high possibility that the product page of the advertiser will not be reached. Especially in the case of a CM video, since it takes time to view, there is often no operation for starting the viewing.

  In the case of a CM video for sales promotion, an advertisement sender such as a blog opener can promote the end user's willingness to purchase the original CM video without changing the purpose of the advertisement. There is a request to change to CM video. In recent years, in the game industry, based on a basic game developed by a game company or the like, a method in which a general user uses a create kit to change to a public unofficial new game is generally implemented.

  The present invention has been proposed in view of such circumstances, and an object thereof is to provide a promotional CM video creation support system that can create attractive CM videos that can motivate end users to purchase. There is.

  In order to achieve the above object, the sales promotion CM video creation support system of the present invention provides a reference CM video for sales promotion in which an ASP server is installed on a two-way communication line such as the Internet and the URL of an order receiving homepage is incorporated. Then, the presented CM movie is processed according to the desired talent to create a customized CM movie file, and a copy of the created customized CM movie file and a URL storing the movie file are downloaded. It is characterized by providing services.

  According to the sales promotion CM movie creation support system of the present invention, since it has the above-described configuration, it is possible to create an attractive CM movie that can motivate end users to purchase.

It is a system related figure of the CM animation creation support system for sales promotion concerning one embodiment of the present invention. It is a flowchart which shows the customization procedure for producing | generating a customized CM moving image. (A) (b) is a figure which shows the screen process of a parts use means. It is a figure which shows the link aspect of a customization CM moving image.

  Embodiments of the present invention will be described below with reference to the accompanying drawings.

  The sales promotion CM moving image creation support system (hereinafter abbreviated as “moving image creation support system”) of the present invention is a system implemented using a bidirectional communication line 1 (hereinafter abbreviated as communication line 1) such as the Internet. An ASP server 10 is installed on the communication line 1, and the ASP server 10 presents a reference CM video for promotion incorporating the URL of the order receiving homepage, and processes the presented CM video according to a desired talent. To create a customized CM movie file for sales promotion, and download a copy of the created customized CM movie file and a URL storing the movie file.

  In this way, the video creation support system is a system that can be customized to a promotional CM video by applying processing (composition by replacement, addition, etc.) according to the desired talent to the reference commercial CM video. . This customized CM video (hereinafter referred to as a customized CM video) is incorporated into an SNS screen such as a blog, and can be spread from a blog site and viewed on a communication terminal such as an end user.

  In the following, as an example of processing, a description will be given using an example of synthesizing voice talent sound with a reference CM moving image. Here, for example, the voice processing explaining the product, the voice for narration of the video, the voice talent voice appearing in the video video is replaced with the voice voice of the specified voice talent, or added. It is included. The voice to be added may be a product sales talk, but is not limited thereto, and may be any voice message generated by the voice talent.

  Moreover, although the example which spreads customized CM animation by an affiliate advertisement is shown below, it is not restricted to this, The person who promotes using customized CM animation may make it spread using e-mail etc.

  An ASP (Application Service Provider) server 10 is connected to the communication line 1 used in the moving image creation support system of the present embodiment, and a communication terminal (hereinafter referred to as an affiliator terminal 20) such as a personal computer on the affiliator side is connected to the server. Say) is connected to be accessible. Creation of a CM video file for sales promotion in the present video creation support system is performed by processing of each of the ASP server 10 and the affiliator terminal 20 and transmission / reception therebetween. In the present embodiment, an affiliate advertisement is taken as an example, so the ASP server 10 may be an affiliate service provider.

  In this video creation support system, an affiliate creates a page with a banner (see FIG. 4) and the like so that a commercial CM video can be played, and provides the page to a communication terminal such as an end user. You are an advertising provider. Various pages such as a blog, an SNS, a product sales page, and an information disclosure page can be assumed as the page to which the banner is pasted. In addition, the affiliator terminal 20 is a communication terminal device that can transmit and receive data to and from the ASP server 10 and can be operated by the affiliator in the moving image creation support system.

  Further, in the video creation support system of the present embodiment, as shown in FIG. 1, a communication terminal such as a personal computer of a video provider such as an advertiser (hereinafter referred to as a video provider terminal 30) or a voice talent side A communication terminal (hereinafter referred to as a voice talent terminal 31) is connected.

  The ASP server 10 presents a reference CM video for sales promotion incorporating the URL of the order receiving home page to the affiliator terminal 20, and customizes the presented CM video by processing the voice according to the desired voice talent. A service is provided for creating a moving image file and downloading a copy of the created customized CM moving image file and a URL storing the CM moving image file (hereinafter referred to as CM moving image link information).

  The ASP server 10 includes a moving image creation support tool that can be downloaded and used by the affiliator terminal 20 as the moving image creation support means 11. This moving image creation support tool is configured to select a reference promotional CM moving image by an operation on the affiliate terminal 20, select a voice talent to be added to the image, and request customization to the ASP server 10. . The ASP server 10 customizes the CM video according to the request and provides it to the client's affiliator terminal 20. The provision includes a customized CM video file, a URL that enables the file to be linked, and the like. The moving image creation support tool may operate with a general-purpose browser or may be a dedicated application.

  The ASP server 10 stores a reference CM movie collection 15 as a database so that the affiliator terminal 20 can select it. This standard CM video is a standard CM video for sales promotion in which products, services, etc. to be advertised are advertised with video, and at least the URL of the ordering homepage is incorporated by a product purchase button of the product. This reference CM moving image is one in which a default sound is synthesized or no sound is incorporated.

  In this way, the reference CM video incorporates means for reaching the order receiving homepage, that is, has a function as a sales promotion tool. Naturally, a customized CM movie, which will be described later, created using this reference CM movie also has a function as a sales promotion tool.

  The reference CM movie may be created by the operator of the movie creation support system. However, as shown in FIG. 1, the ASP server 10 accepts a movie as a material of the reference CM movie through the communication line 1. It is also possible to provide a moving image receiving means 12 that can receive from a moving image provider terminal 30 such as an advertiser. The target person who accepts these is not limited to the advertiser, but may be an advertising agency that receives a request from the advertiser, or may be a general moving picture generator that generates a moving picture according to hobbies.

  In addition, general video creators other than advertisers provide videos of various products from the video provider terminal 30 to the ASP server 10, and the system operator introduces the videos to companies that manufacture and sell the products. In addition, the company or the like may obtain permission to adopt it as a material for a CM video for sales promotion. For example, the operator accepts a car drive video created by a general video creator at the ASP server 10 and inquires of the manufacturer (advertiser) of the car whether the video can be used as a CM video for promotion. If the approval is obtained, a button for linking to the order receiving homepage may be added to the moving image so that it can be registered as the reference CM moving image.

  In addition, the ASP server 10 includes a parts use means 11a. The parts use means 11a has a function of uploading a voice file to the ASP server 10 or downloading a voice file stored in the ASP server 10 in this embodiment, which is a part to be processed when generating a customized CM video. It is said that it was a tool. In the present embodiment, the parts use means 11a is a means attached to the moving image creation support means 11, but may be used alone. Such parts are stored in the parts library 16 as a database. The parts library 16 may be configured at a site different from that of the ASP server 10.

  In addition, the voice talent terminal 31 receives a request from the ASP server 10 side, generates a voice file for creating a customized CM moving image, or generates a customized CM moving image file by synthesizing and adding a voice to the ASP server 10. Send back. In addition, based on the request from the affiliator terminal 20, you may make it produce | generate them. The voice file generated by the voice talent terminal 31 may be stored in the parts library 16 of the ASP server 10.

  The operator of the ASP server 10 sells the customized CM movie generated by the movie creation support system, more specifically, CM movie link information related to the movie to the affiliate. If this information is purchased, the contract may be made so that the affiliate pays the operator.

  In addition, an affiliate's blog is downloaded by a communication terminal such as an end user, the CM video link information of the customized CM video is clicked, and when the clicked person purchases a product or registers as a member, advertising revenue is generated. It is supposed to be a mechanism that can be obtained.

  In this moving image creation support system, the ASP server 10 is provided with the settlement means 13 for the exchange of money between the operator and the affiliate as described above, and the settlement between them can be executed.

  Also, in this video creation support system, the ID of the affiliate terminal is added to and propagated to various information so that the ASP server 10 can recognize that the customized CM video has arrived at the product purchase etc. based on its own blog. Thus, the ASP server 10 can be obtained.

  Further, the CM video link information of the customized CM video generated at the request of the affiliate may be pasted on the other person's blog or the like according to the request of the other party. In that case, when a parent-child relationship is established between the affiliate (parent) and the other person (child), and the product purchase from the child's blog, etc., part of the advertising revenue paid to the child You may be paid. In addition, money may be exchanged directly between the parent and child.

  Next, a specific procedure for generating a customized CM video for sales promotion will be described with reference to FIG.

  In the affiliator terminal 20, the moving image creation support tool is activated (downloaded) by accessing the ASP server 10 based on the operation on the affiliator side, and the reference CM moving image selection screen 100 is displayed first.

  This screen is a screen on which an affiliate can select and determine a favorite reference CM movie, and is displayed as a list that can be selected from a plurality of reference CM movies as shown in the figure. The operator on the affiliator side can select one of them and determine it by operating the determination button 102. This screen may be divided by product category. In addition, an individual viewing button 101 is provided so that the operator can select after viewing the reference CM video.

  After the reference CM video is determined, the voice talent selection screen 110 is displayed on the affiliator terminal 20. In the example of this embodiment, three types of talent selection menus are prepared: ready-made, custom-made, and free.

  In the ready-made menu, a list of talents that can be immediately synthesized on the selected reference CM video on the ASP server 10 side or already synthesized on the ASP server 10 side is displayed. If the operator selects and decides one of them, the customized CM video can be provided immediately or by waiting for a short time.

  On the other hand, the custom-made menu displays a list of talents that can be combined with the reference CM video. When the operator selects, determines and requests the ASP server 10 from them, the ASP server 10 is configured to generate a customized CM video after receiving the request.

  There are profile buttons 111 for each of the ready-made and made-to-order options, and the operator can operate it to listen to the voice of the talent, face photo, caricature icon, appearance program, hometown, etc. Or browse their profile.

  In addition, free means that the affiliate can freely designate a talent that is not on the ready-made or custom-made menu, and the desired talent name is entered in the input field 113 and notified to the ASP server 10. is there.

  When the talent is selected as described above and determined by the determination button 112, the selected talent is notified to the ASP server 10. In the case of ready-made, the CM video link information of the generated customized CM video may be notified immediately to the affiliate terminal 20. In the case of custom-made or free, the ASP server 10 receives a request, generates a voice file of the designated talent, embeds the file into the reference CM video, and synthesizes and customizes it. Then, the CM video link information of the customized CM video is supplied to the requested affiliator terminal 20 by e-mail or the like. In addition, when the ASP server 10 cannot generate a voice file in a free request, the voice file may be generated under the direction of the affiliate.

  As described above, the affiliate CM 20 obtains the customized CM video (CM video link information), and links to the blog 200 (see FIG. 4) established by itself based on the information by using a banner or the like. The advertisement is ready. The blog 200 can be distributed from various blog sites. Of course, the ASP server 10 may be a blog site that distributes the blog 200.

  About the production | generation of the above customized CM moving image, the ASP server 10 side should just collect the generation fee, whenever it produces | generates CM moving image. A cost may be generated each time a reference CM video is used (downloaded) by the video creation support tool. Further, a usage fee may be collected each time the moving image creation support tool is used.

  As the contract between the operator and the affiliate for the generation of the customized CM movie, various forms such as use of the customized CM movie within a certain period or permanent use may be set. Moreover, you may make it differ also according to classifications, such as a ready maid and a made-to-order. If it is free, the right to use the customized CM video may be generated in the talent. The cost for each contract form may be displayed on the screen of the moving image creation support tool in FIG.

  In addition, the customized CM video generated by the affiliate is saved in the blog site, but may be saved in the ASP server 10 so that further modification can be made. The affiliator who modified the customized CM movie may modify the customized CM movie again, or the customized CM movie may be further customized and used by another person (secondary processor). Furthermore, it may be possible to process and use in the form of chains such as tertiary, quaternary,.

  In addition, when it is assumed that the n-order processor modifies based on the customized CM movie generated by the affiliate, the customized CM movie can be the reference CM movie. What is necessary is just to make it display as a list, including in the CM moving image selection screen 100.

  The selection of voice talent in the example of FIG. 2 described above is configured to display a menu that is classified as ready-made, custom-made, or free. First, the category display of the talent, the display of the talent, etc. It is good also as the procedure which can select a talent from the menu of, and can determine details (a lady maid, a custom-made, a free etc.) after that.

  In this embodiment, a voice file created free of charge or the like can be reused as a part for processing. In this embodiment, the affiliator terminal 20 shown in FIGS. 3A and 3B is used. In this screen processing, the parts use means 11a (see FIG. 1) is configured.

  FIG. 3A shows a parts storage screen 150 for storing parts in the parts library 16 of the ASP server 10. The designated voice file is uploaded to the ASP server 10 by the file designation field 151 and the upload button 152. It can be done. FIG. 3B shows a part use screen 160 for retrieving from the parts library 16 of the ASP server 10 when the parts are reused. A part selection menu 161 in which a plurality of parts are arranged is displayed on the part use screen 160, and one of them can be selected and downloaded by operating the download button 162. This part use means 11a can be used in conjunction with the flow from the request by the video creation support tool (video creation support means 11) shown in FIG. 2 to the provision of CM video link information of the customized CM video. It is easy to use, but it may be used alone.

  The storage of parts in the parts library 16 is not limited to a voice file generated free of charge. For example, after the ASP server 10 receives an order-made request, the created voice file may be stored in the parts library 16, or the voice file received from the voice talent terminal 31 may be stored in the parts library 16. Also good. In that case, you may use the parts storage screen 150 of Fig.3 (a). The voice talent terminal 31 may upload a voice file using the parts storage screen 150.

  Since the ASP server 10 has the parts use means 11a as described above, the parts library 16 may be expanded every time it is used, and the moving image creation support system itself is expanded to be more useful. can do. In addition, since the voice file can be stored and propagated easily, the revenue of the talent is increased, and the talent with few offers can be financially supported.

  FIG. 4 is a diagram illustrating an example of an advertisement using a customized CM video on the blog 200 of the affiliate. As shown in this figure, a banner 201 for customized CM animation is pasted on the blog 200 of the affiliate. When this screen is displayed on the communication terminal of the end user or the like and the banner 201 is clicked, the customized CM video customized by the affiliator is reproduced on the communication terminal of the end user. On the playback screen of the video, there is a product purchase button for the product advertised by the video (with the URL of the order homepage), and if clicked, the order homepage for the product is displayed, There, a product is purchased or a member is registered.

  In the banner 201 for reproducing the customized CM video, it is possible to identify not only the information such as the product name for identifying the product but also the customized voice talent as shown in FIG. Talent icons 202 and photos are included. Thereby, on the communication terminal side displaying this page, it is possible to identify whether or not it is a favorite talent.

  As described above, an affiliate can generate an original customized CM video according to his / her preference. Therefore, it is possible to customize and generate a CM video that matches the purpose of the blog 200 established by the affiliate. For example, in the case of a blog specializing in anime, if you use a personalized CM video with a prominent talent as an anime voice actor, there is a high possibility that friends with the same hobby will like to browse the CM video and purchase products. It is easy to connect with.

  In the above, an example in which sound is added to a moving image or replaced with the original sound has been shown. However, the reference CM moving image may be processed other than sound according to a favorite talent. . For example, a video with a sound of a favorite talent may be added to the beginning or end of the reference CM movie, or one or more frames of a talent photo, portrait (icon), etc. are inserted into the reference CM movie, and the fan's It may be one that stimulates consciousness. Furthermore, a photograph of a talent, a caricature (icon) or the like may be superimposed on a video. Further, the musician's performance may be added as a BGM of a moving image. Furthermore, the performance of an actor appearing in a drama supported by a product sponsor may be inserted and added.

  In the case of a system capable of processing other than sound, the processing parts are not limited to voice files, and various forms are allowed. The part may be, for example, a still image or a moving image, or a photograph or icon. The parts library 16 (see FIG. 1) may be classified according to the form of parts.

  Talents are not limited to voice actors and musicians, but can be people of various occupations such as actors, entertainers, and painters. Of course, you don't have to be particular about your job. For example, when a request method such as “Random” is provided, a person engaged on the manager side may be used as a talent, and when free, a person on the affiliate side may be used as a talent. Further, it may be a person involved in creating and editing a reference CM video. Furthermore, it may be applied to the case where products of a specific company are sold through an in-house network such as a closed company, and processing is performed according to a famous person (for example, president) in the closed organization. It may be. In that case, the affiliate may be a member of the organization. Such a method is effective for a sales method in which a member of the organization promotes a product as a sales promotion member for each company.

  Before the publicized customized CM video for promotion generated by the above-mentioned method, whether the customized CM video has deviated from the advertising purpose of the advertiser, at least one of the operator and the advertiser It is desirable to check. For example, the ASP server 10 or the (advertiser's) video provider terminal 30 is provided with a check means that can easily determine whether or not the advertising purpose has been changed, for example, by a ratio in the total length of the modified part. Also good. Such a check is effective when a large alteration or modification is made, such as when customization is performed to add a moving image according to the selected talent.

DESCRIPTION OF SYMBOLS 1 Communication line 10 ASP server 11 Movie production support means 12 Movie reception means 13 Settlement means 15 Reference movie collection 20 Affiliator terminal 30 Movie provider terminal 31 Voice talent terminal 100 Reference CM movie selection screen 101 View button 102 Decision button 110 Voice talent selection Screen 111 Profile button 112 Confirm button 150 Parts storage screen 151 File specification field 152 Upload button 161 Parts selection menu 162 Download button 160 Parts usage screen 200 Blog 201 Banner 202 Talent icon

To achieve the above object, a sales promotion CM video creation support system according to the present invention is a sales promotion CM video creation support system provided with an ASP server that provides customized CM video, and the ASP server includes a URL of an order receiving homepage. A plurality of promotional reference CM videos and a list of talents are stored, and upon selection of a favorite promotional reference video and talent, the voice or performance of the talent is incorporated into the promotional reference CM video. To create a customized CM video.

Claims (6)

  Install an ASP server on a two-way communication line such as the Internet, present a reference CM video for sales promotion that incorporates the URL of the order homepage, and process the presented CM video according to your favorite talent A promotional CM video creation support system that creates a customized CM video file and provides a service for copying the created customized CM video file and downloading the URL where the video file is stored. In claim 1,
The above-mentioned talent is a person who is selected from a voice actor, an actor, an entertainer, a painter, a musician and the like. In claim 1 or 2,
The sales promotion reference CM moving image file and the sales promotion customized CM moving image file have a function as a sales promotion tool used by an affiliate. In any one of Claims 1-3,
The ASP server device is a sales promotion CM video creation support system comprising means for receiving sales of customized CM video files for sales promotion and accepting settlement of sales price. In any one of Claims 1-4,
The ASP server apparatus includes a means for accepting posting of a basic moving image file that is a part of a reference CM moving image for sales promotion. In any one of Claims 1-5,
The ASP server device is a sales promotion CM video creation support system comprising part use means for reusing a part incorporated into the promotional customized CM video as a part for processing.

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