JP2019028734A - Behavior detection system, behavior detection device, behavior detection method, and program - Google Patents

Abstract

To provide a behavior detection system capable of efficiently acquiring potential customers.SOLUTION: A behavior detection system 1 includes a belonging comparison unit configured to compare organization name and department name registered in advance with organization name and department name entered, a notification unit configured to notify the fact that there has been an action by a person concerned belonging to the organization name and the department name registered in advance in accordance with the comparison result by the belonging comparison unit, and an individual comparison unit configured to compare personal name or mail address registered in advance with personal name or mail address entered. When the individual comparison unit determines that there is mismatching in the personal name or the mail address and the belonging comparison unit determines that there is a partial matching in the organization name and the department name, the notification unit notifies that there has been an action by a person concerned who is not the same person.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a behavior detection system, a behavior detection device, a behavior detection method, and a program.

  For example, Patent Literature 1 includes a product information providing server of a product seller connected via a network to a prospect terminal that can be a product purchase target, and the product information is provided to the prospect terminal by the product information providing server. A product information providing system provided, wherein the product information providing server includes information about a product to be sold, information about a person in charge of the product, and the prospect by the person who performs the product and the person in charge information and product sales activities. And the access destination correspondence information that associates the access destination information notified in advance with the product, and the product corresponding to the access destination information when the prospect terminal is accessed based on the access destination information, and its charge Product manager who identifies the destination based on the stored access destination correspondence information There is disclosed a product information providing system comprising: an identification function; and a product contact information providing function for transmitting information on the identified product and contact information on the product to the prospect terminal. .

  Patent Document 2 discloses a first acquisition unit that performs character recognition on an image obtained by reading a business card by an image reading device and acquires customer information related to the customer, and a signature part of an e-mail transmitted from the customer. A second acquisition unit that acquires information; a determination unit that analyzes a body part of an e-mail transmitted / received to / from a customer or a file attached to the e-mail; An information processing apparatus is disclosed that includes a management unit that stores and manages customer information acquired by an acquisition unit or a second acquisition unit in association with business contents determined by the determination unit. ing.

JP-A-2005-63314 JP 2014-26405 A

  The purpose is to provide a behavior detection system that can make the potential customer development more efficient.

  The behavior detection apparatus according to the present invention is registered in advance according to a comparison result by the affiliation comparison unit and a affiliation comparison unit that compares the group name and department name registered in advance with the input organization name and department name. A notification unit for notifying that there has been an action of a party belonging to the group name and department name.

  Preferably, a personal comparison unit that compares a name or email address registered in advance with an input name or email address is further included, and the notification unit has a name or email address mismatched by the personal comparison unit. If it is determined that the group name and the department name are partially matched by the affiliation comparison unit, the fact that there is an action of a related person who is not the same person is notified.

  Preferably, from the scanned image of the business card, an extraction unit that extracts the organization name and department name, and the name or email address, and the organization name and department name extracted by the extraction unit and the name or email address are extracted. A registration unit that registers the business card in association with the registrant who registered the business card, and the affiliation comparison unit includes the organization name and department name registered in the database, and the entered organization name and department name. The personal comparison unit compares the name or e-mail address registered in the database with the input name or e-mail address, and the notifying unit compares the organization name and department name in the database, or Notify the registrant associated with your name or email address.

  Preferably, the affiliation comparing unit compares the organization name and department name registered in the database with the inputted organization name and department name, and the character string having the smaller number of characters is the character string having the larger number of characters. A ratio included in the character string is calculated, and based on the calculated ratio, it is determined whether or not there is a partial match.

  Preferably, when the personal comparison unit determines that the name or email address does not match, and the affiliation comparison unit determines that the organization name and the department name partially match, and the personal comparison unit Further includes a template selection unit that selects a notification sentence template that includes different notification sentences when the name or the email address is determined to match, and the notification unit is selected by the template selection unit Notification is made using the notification sentence template.

  Preferably, when accessing a specific page on the website or downloading a file from the website, the apparatus further comprises a web input section that accepts input of a name or email address, an organization name, and a department name, The affiliation comparison unit compares the organization name and department name received by the web input unit with the organization name and department name registered in the database, and the personal comparison unit receives the name or department name received by the web input unit. The e-mail address is compared with the name or e-mail address registered in the database, and the notification unit notifies that there is an access to a specific page on the website or a file download on the website. .

  Preferably, when there are a plurality of registrants who are notification destinations, a list generator that generates a registrant list including identification information of these registrants and the registration order or registration date and time, The notification unit notifies all these registrants by adding the registrant list generated by the list generation unit.

  Preferably, the notification unit further adds link information to a business card web page on which the business card information acquired from the business card is posted, and notifies by e-mail.

  The behavior detection system according to the present invention is pre-registered according to a comparison result by the affiliation comparison unit and a affiliation comparison unit that compares the group name and department name registered in advance with the input organization name and department name. A notification unit for notifying that there has been an action of a party belonging to the group name and department name.

  The behavior detection method according to the present invention includes a group comparison step for comparing a group name and department name registered in advance with an input group name and group name, and a registration in advance according to a comparison result of the group comparison step. A notification step for notifying that there has been an action of a party belonging to the group name and department name.

  The program according to the present invention is registered in advance in accordance with an organization comparison step for comparing an organization name and department name registered in advance with an inputted organization name and department name, and a comparison result in the organization comparison step. Causing the computer to execute a notification step of notifying that there has been an action of a party belonging to the organization name and department name.

  Efficiently develop potential customers.

It is a figure which illustrates the whole structure of the action detection system. It is a figure which illustrates the hardware constitutions of the action detection server. It is a figure which illustrates the functional structure of the action detection server. (A) illustrates information registered in the business card information DB 700, (b) illustrates information in a visitor file, and (c) illustrates information in a notification file. It is a figure which illustrates the determination method of the customer related person by the affiliation comparison part 550. FIG. It is a figure which illustrates notification mail in case a visitor is a customer. It is a figure which illustrates notification mail when a visitor is a customer's related person. It is a figure which illustrates notification mail in case a visitor is neither a customer nor a related party of a customer. It is a flowchart explaining a visitor notification process (S10). It is a figure which illustrates the registrant list | wrist in a modification.

[background]
First, the background of the present invention will be described.
Even if a customer who visits the company's website browses a web page, downloads software or content, applies for an event, or inquires by email, it takes time and trouble to notify the customer's sales representative. It was.

In addition, in order to notify the customer in charge of the customers who have visited the website, the customer in charge must register the customer in advance, but it takes time to register the company name, department name, job title, e-mail address, etc. It was over.
Also, if you are not a customer who participated in an exhibition or seminar, but a person related to the customer, for example, a person who belongs to the customer and a different affiliation, or the boss or subordinate of the customer who visits the website, register it. The customer information does not match, and the sales representative could not be notified. Under these challenges, opportunities to connect with business were lost.

  Therefore, the behavior detection system 1 of the present embodiment makes it possible to register customer information simply by scanning business card information exchanged with customers at exhibitions and seminars. Furthermore, the behavior detection system 1 matches not only an email address and a name but also an organization name (company name) and a visitor whether or not the visitor to the company website matches the registered customer information. By matching even the department name, it is possible to notify the sales person in charge of customers who are assumed to be related to registered customers.

Embodiments of the present invention will be described below with reference to the drawings.
FIG. 1 is a diagram illustrating the overall configuration of the behavior detection system 1.
As illustrated in FIG. 1, the behavior detection system 1 includes a scanner 2, a behavior detection server 3, and a user terminal 4.
The scanner 2 is a device that acquires image data by scanning a document such as a business card or a photo set by the user, and is connected to the behavior detection server 3 via a network. The scanner 2 may be a portable computer terminal having a photographing function, for example, a smartphone or a tablet terminal.
The behavior detection server 3 is a computer terminal that manages customer information acquired by the scanner 2. Furthermore, the behavior detection server 3 determines (matching) whether or not the visitor information matches the customer information based on the visitor's access to the website, and matches the visitor according to the determination. Notify sales representatives of visitor visits. The behavior detection server 3 is an example of a behavior detection device according to the present invention.
The user terminal 4 is a computer terminal that receives a visit visit notice from the behavior detection server 3 and is connected to the behavior detection server 3 via a network. Further, the user terminal 4 may be a portable computer terminal, for example, a smartphone or a tablet terminal.

FIG. 2 is a diagram illustrating a hardware configuration of the behavior detection server 3.
As illustrated in FIG. 2, the behavior detection server 3 includes a CPU 300, a volatile memory 302, an HDD memory 304, a network interface 306 (network IF 306), a display device 308, and an input device 310. They are connected to each other via 312.
The CPU 300 is, for example, a central processing unit.
The volatile memory 302 functions as, for example, a main storage device.
The HDD memory 304 is, for example, a hard disk drive device, and stores a computer program (for example, the behavior detection program 50 in FIG. 3) and other data files (for example, the business card information database 700 in FIG. 3) as a nonvolatile recording device. To do.
The network IF 306 is an interface for wireless communication, and realizes communication via a telephone line or the Internet.
The display device 308 is, for example, a liquid crystal display.
The input device 310 is, for example, a keyboard and a mouse.

FIG. 3 is a diagram illustrating a functional configuration of the behavior detection server 3.
As illustrated in FIG. 3, a behavior detection program 50 is installed in the behavior detection server 3 of this example, and a business card information database 700 (business card information DB 700) is configured.
The behavior detection program 50 includes an acquisition unit 500, an extraction unit 510, a registration unit 520, a web input unit 530, an individual comparison unit 540, an affiliation comparison unit 550, a notification file creation unit 560, a personal information page creation unit 570, and a template selection unit 580. A list generation unit 590 and a notification unit 600.
Part or all of the behavior detection program 50 may be realized by hardware such as an ASIC, or may be realized by partially borrowing an OS (Operating System) function.

In the behavior detection program 50, the acquisition unit 500 acquires the business card image information transmitted by the scanner 2.
The extraction unit 510 extracts the organization name (company name), the department signature, and the name or email address from the scanned image of the business card. Specifically, the extraction unit 510 performs OCR (Optical Character Recognition) processing on the image acquired by the acquisition unit 500, and the name, organization name (company name), affiliation department signature, e-mail address, telephone number, etc. To extract.

The registration unit 520 registers the organization name (company name) and affiliation unit signature extracted by the extraction unit 510 and the name or email address in the business card information DB 700 in association with the registrant who registered the business card.
Specifically, as illustrated in FIG. 4A, the registration unit 520 includes a name, an organization name (company name), a department name, an email address, a telephone number, and a registrant extracted by the extraction unit 510. The employee ID, the business card image information, and the registration date and time are registered in the business card information DB 700 as business card information. The business card information may have a registration order instead of the registration date.

  When accessing a specific page on the website or downloading a file from the website, the web input unit 530 accepts input of a name or email address, an organization name (company name), and a department name. Accessing a specific page means, for example, when applying for a seminar or browsing a page. In addition to this, the web input unit 530 accepts input of a name or email address, an organization name (company name), and a department name entered by a visitor at the time of email inquiry. As illustrated in FIG. 4B, the web input unit 530 creates a visitor file by associating the received information (name, organization name (company name), affiliation department, mail address) with access contents. . In addition, the visitor file may hold information on seminars and event participation applications received on an application form or the like.

  The personal comparison unit 540 compares the name or mail address registered in advance with the newly input name or mail address. More specifically, the personal comparison unit 540 determines whether the name or email address registered in the business card information DB 700 matches the name or email address of the visitor file. The personal comparison unit 540 determines the degree of matching between individuals by determining whether or not the visitor to the website matches the customer.

  The affiliation comparison unit 550 compares the previously registered organization name (company name) and affiliation department signature with the newly input organization name (company name) and affiliation department signature. Specifically, the affiliation comparison unit 550 compares the organization name (company name) and affiliation department signature registered in the business card information DB 700 with the organization name (company name) and affiliation department signature of the visitor file. More specifically, the affiliation comparison unit 550 matches the organization name (company name) of the business card information DB 700 with the organization name (company name) of the visitor file, and further whether the affiliation department signature at least partially matches. Determine whether. The affiliation comparison unit 550 looks at the degree of affiliation by determining whether the affiliation of the visitor to the website matches the affiliation of the customer.

Here, a method of comparing the affiliation department signatures by the affiliation comparison section 550 will be described.
The affiliation comparison unit 550 compares the affiliation department signature of the business card information with the affiliation department signature of the visitor file, and determines based on the ratio that the character with the smaller number of characters is included in the character with the larger number of characters. To do. Here, it is determined that the degree of coincidence is 80% or more, but the present invention is not limited to this.

As illustrated in FIG. 5, for example, the department name of the visitor file is “product development business department first development department third development section”, and the business card information department name is “product development business department”. In this case, since the department name of the visitor file includes the department name of the business card information, the department comparison unit 550 determines that the two match with a degree of match of 100%. Also, when the department name of the visitor file is “Sales Department Sales Section 2” and the department name of the business card information is “Sales Department”, the affiliated comparison part 550 also has an inclusion relationship. It is determined that the two match.
In addition, the affiliation comparison unit 550 has a matching degree of 60% when the affiliation department signature of the visitor file is “Kansai Sales Department” and the affiliation department name of the business card information is “Tohoku Sales Department”. judge.

  In this way, the affiliation comparison unit 550 determines that the affiliation department signature is not only a complete match but also a partial match, so that more connections between the customer and the visitor can be detected. You can increase the chances of notifying your sales representative.

The notification file creation unit 560 creates a notification file used for creating a notification mail to the sales person in charge.
Here, the notification file illustrated in FIG. 4C will be described.
The notification file holds data used for creating notification contents to the sales person in charge.
Specifically, the notification file includes an employee ID, a type, a visitor's name, an organization name (company name), a department name, an email address, access contents, visitor information, and related party information. The types of visitors are distinguished by “customer”, “participant”, and “visitor”. “Customer” indicates that the visitor is a customer, “Participant” indicates that the visitor is a customer's participant, and “Visitor” is neither a customer nor a customer's participant. The visitor information is a URL for accessing a web page on which the visitor's personal information is described. The related party information is an access to the web page on which the customer or the customer's related information is described. This is the URL for doing this. The employee ID is identification information of the sales person to whom the notification of the visitor is notified, that is, the employee who registered the business card information.

  When the visitor is a customer, that is, as a result of comparison by the individual comparison unit 540, the notification file creation unit 560 sets the type as “customer” when the name or email address of the visitor file exists in the business card information DB 700. To create a notification file. Specifically, the notification file creation unit 560 uses the visitor's name, organization name (company name), department name, email address, access contents, visitor information, and related party information as the employee ID of the notification destination. Create an associated notification file.

When the visitor is a customer related person, that is, the notification file creation unit 560 determines that the name or the email address does not match by the personal comparison unit 540 and the comparison by the affiliation comparison unit 550, When the business card information DB 700 matches the organization name (company name) and the department name of the visitor file, a notification file is created with the type “related party”.
Further, the notification file creation unit 560 determines that the visitor is neither a customer nor a customer related person, that is, the personal comparison unit 540 determines that the name or the email address does not match, and the affiliation comparison unit 550 compares them. As a result, when it is determined that only the organization name (company name) in the business card information DB 700 matches the organization name (company name) of the visitor file, a notification file is created with the type “visitor”.

  The personal information page creation unit 570 creates a personal information page based on the visitor file and the business card information when the visitor is a customer or a related party of the customer. The personal information page is an image file including business card image information of a customer or an HTML file in which personal information of a visitor is described. Specifically, the personal information page creation unit 570 acquires business card image information in a record that matches the visitor file information in the business card information DB 700, and creates an HTML file in which the business card image information is inserted. The personal information page creation unit 570 saves the created HTML file in a location where access is restricted, and creates a URL of the save location. The personal information page is an example of a business card web page according to the present invention.

  Also, the personal information page creation unit 570, when the visitor is neither a customer nor a customer related person, based on the information in the visitor file, the visitor's personal information (organization name (company name), department name) , Name, e-mail address, and telephone number). Similar to the HTML file in which the business card image information is inserted, the created HTML file is saved in a place where access is restricted, and a URL of the saving place is created.

The template selection unit 580 performs a personal comparison when the personal comparison unit 540 determines that the name or email address does not match and the affiliation comparison unit 550 determines that the organization name and the department name partially match. When the part 540 determines that the name or mail address matches, a notification sentence template including a different notification sentence is selected. Specifically, template selection unit 580 selects a mail notification sentence template according to the type of notification file. The notification sentence template includes a template for notifying a customer visit, a template for notifying a related party visit, and a template for notifying a visitor visit.

  When there are a plurality of registrants who are notification destinations, the list generation unit 590 generates a registrant list including the identification information of these registrants and the registration order or registration date and time. The list generation unit 590 is determined to match when the personal comparison unit 540 determines that the names or email addresses match, or when the affiliation comparison unit 550 determines that the company and affiliation unit signatures match. A registrant list including all employee IDs, registrant names, registration order or registration date / time of the registered business card information is generated.

  The notification unit 600 notifies the registrant that there has been an action of a party belonging to the group name and department name registered in advance, according to the comparison result by the affiliation comparison unit 550. More specifically, the notification unit 600 determines that the personal comparison unit 540 determines that the name or email address does not match, and the affiliation comparison unit 550 determines that the organization name (company name) and department name match at least partially. When the determination is made, the registrant is notified that there has been an action of a related person who is not the same person.

In addition, the notification unit 600 notifies the registrant that there has been an action of a related person using the notification sentence template selected by the template selection unit 580. When receiving an input from the web input unit 530, the notification unit 600 notifies that a specific page on the website has been accessed or a file has been downloaded on the website.
Further, the notification unit 600 adds the registrant list generated by the list generation unit 590 when there are a plurality of registrants who are the notification destinations, and all the registrants present in the plural have been involved in the actions of related parties. To be notified.

  Further, the notification unit 600 further adds link information to the personal information page on which the business card information acquired from the business card is posted, and notifies by e-mail. The business card information is information read from the business card, and may be, for example, a scanned image itself obtained by scanning the business card, or information extracted from the scanned image by OCR or the like. Specifically, the notification unit 600 inserts the visitor information (URL) and related party information (URL) of the notification file into the notification sentence template.

Next, notification mail based on the type of notification file will be described.
FIG. 6 is a diagram illustrating a notification mail when the visitor is “customer”.
When the type of the notification file is “customer”, the template selection unit 580 selects a notification sentence template for notifying that the customer of the business card information registrant has visited the website. As illustrated in FIG. 6, the notification sentence template for notifying that the customer has visited the website includes that the customer has visited the website, the visit date / time of the visited customer, the access content, and the customer's business card. A URL that is a link to information is displayed.
Since the business card information of the customer is not displayed in the body of the email, but the URL is displayed, even if the email is misdelivered, access to the linked file is restricted.
The risk of leaking personal information is low.

The notification unit 600 inserts the visit date and time, access contents, and related party information (URL) acquired from the notification file into the notification sentence template selected by the template selection unit 580.
The recipient of the mail can view the customer's personal information only after accessing the linked file.
A registrant list is inserted in the HTML file in which the business card information is described. As a result, for example, if the customer's company address is “Kansai” and there is an employee whose department is “Kansai Branch 1st Sales Section” in the sales in charge of the registrant list, the customer is in the same region, so the customer It is possible to make a judgment that it is more preferable that the sales department of the “Kansai Branch 1st Sales Section” is in charge. In other words, based on the customer's company address, the customer's department name, and the sales staff's affiliation, it is possible to assign a sales staff who can easily access the customer and the business negotiations proceed more smoothly.

  In addition, the registrant list allows you to identify sales representatives who are familiar with customers, so when you meet with customers, you can provide the topics of sales representatives that customers know and strengthen the relationship with customers. Can be connected.

FIG. 7 is a diagram illustrating a notification mail when a visitor is a “related party” of a customer.
When the type of the notification file is “related party”, the template selection unit 580 selects a notification sentence template that notifies that a customer related party has visited the website. As shown in FIG. 7, the notification sentence template for notifying that the customer's party has visited the website includes, as illustrated in FIG. 7, that the customer's party has visited the website, the visit date / time of the visited party, A URL showing the access contents and the personal information of the related parties is displayed.
Further, the notification mail displays a URL that is a link to the business card information of the customer who seems to be related to the visitor.

Information on visitors and customers who are likely to be related to visitors can be viewed, so even if you are not familiar with the visitors, knowing customers related to visitors can lead to business Is possible.
For example, even when a customer's superior or subordinate downloads a catalog from a website, the sales representative can detect the customer's introduction consideration of the product and the purchase replacement indication.

FIG. 8 is a diagram exemplifying a notification mail when a visitor is a person unrelated to a customer.
When the type of the notification file is “visitor”, the template selection unit 580 selects a notification sentence template for notifying that the customer of the business card information registrant has visited the website. As illustrated in FIG. 8, the notification sentence template for notifying that the registrant's customer has visited the website includes the visitor visits the website, the visit date / time of the visitor, the access content, and A URL showing the visitor's personal information is displayed.

FIG. 9 is a flowchart illustrating visitor notification processing (S10) in the behavior detection system 1. In this example, a form in which a visitor applies for a seminar through a website will be described as a specific example.
As illustrated in FIG. 9, in step 100 (S100), the acquisition unit 500 acquires image information of a business card scanned by the scanner 2. The extraction unit 510 performs OCR processing on the image acquired by the acquisition unit 500 and registers business card information in the business card information DB 700.
Since the customer information is registered simply by scanning the business card information, the trouble of registering the customer can be saved.

  In step 105 (S105), the web input unit 530 receives a seminar application made by a visitor via a website. The web input unit 530 registers the visitor's name, organization name (company name), department name, email address, and access contents in the visitor file.

  In step 110 (S110), the personal comparison unit 540 compares the mail address of the business card information registered in the business card information DB 700 with the mail address of the visitor file. The behavior detection program 50 proceeds to the process of S135 when they match (S110: Yes), and moves to the process of S115 when they do not match (S110: No).

  In step 115 (S115), the affiliation comparison unit 550 compares the organization name (company name) registered in the business card information DB 700 with the organization name (company name) of the visitor file. The behavior detection program 50 proceeds to the process of S120 when they match (S115: Yes), and moves to S150 when they do not match. (S115: No).

  In step 120 (S120), the personal comparison unit 540 compares the name of the business card information registered in the business card information DB 700 with the name of the visitor file. If they match, the process proceeds to S135 (S115: Yes), and if they do not match, the process proceeds to S125 (S120: No).

  In step 125 (S125), the affiliation comparison unit 550 compares the affiliation department signature of the business card information registered in the business card information DB 700 with the affiliation department signature of the visitor file. When the affiliation department names are completely matched, the process proceeds to S140 (S125: Yes), and when they are not completely matched, the process proceeds to S130 (S125: No).

  In step 130 (S130), the affiliation comparison unit 550 compares the affiliation department signature of the business card information registered in the business card information DB 700 with the affiliation department signature of the visitor file. The behavior detection program 50 proceeds to the process of S140 (S130: Yes), and proceeds to S145 when there is no partial match (S130: No).

  In step 135 (S135), the notification file creation unit 560 registers the visitor information in the notification file in association with the registrant of the business card information with the type “customer”. Also, the personal information page creation unit 570 creates an HTML file in which the customer's business card information is described and its URL. The notification file creation unit 560 registers the URL created by the personal information page creation unit 570 in the party information (URL) of the notification file.

  In step 140 (S140), the notification file creation unit 560 registers the visitor information in the notification file in association with the registrant of the business card information with the type “related party”. Also, the personal information page creation unit 570 creates an HTML file in which the customer's business card information is inserted and its URL, and an HTML file in which the visitor's personal information is written and its URL. The notification file creation unit 560 uses the URL of the business card information created by the personal information page creation unit 570 as the related party information (URL) of the notification file, and the visitor information (URL) of the notification file as the visitor personal information. The URL is registered.

  In step 145 (S145), the notification file creation unit 560 registers the visitor information in the notification file in association with the registrant of the business card information with the type “visitor”. Also, the personal information page creation unit 570 creates an HTML file in which the visitor's personal information is described and its URL. The notification file creation unit 560 registers the URL of the visitor's personal information created by the personal information page creation unit 570 in the visitor information (URL) of the notification file.

  In step 150 (S150), when the comparison process (matching) between the visitor file and all the records in the business card information DB 700 is completed, the behavior detection program 50 proceeds to S155 (S150: Yes), and the comparison process is completed. If not, the process proceeds to S110 (S150: No).

In step 155 (S155), when there are a plurality of notification destinations of the visitor, that is,
When there are a plurality of records in the notification file, the behavior detection program 50 proceeds to S160 (S155: Yes), and otherwise proceeds to S165 (S155: No).

  In step 160 (S160), the list creation unit 590 creates a registrant list and inserts it into an HTML file in which the business card information of the customer created by the personal information page creation unit 570 is described.

  In step 160 (S160), the template selection unit 580 selects a notification statement template according to the type of notification file, and the notification unit 600 is based on the notification statement template selected by the template selection unit 580 and the notification file. Compose and send an email. The notification unit 600 transmits an email to all employee IDs in the notification file.

As described above, according to the behavior detection system 1 of the present embodiment, the input information to the visitor's website and the business card information are matched, and it is determined whether or not the visitor is a customer. The sales representative can be notified of the visit. Matching is performed by checking the degree of affiliation by the affiliation comparison unit 550 in addition to the degree of individual coincidence by the individual comparison unit 540. In addition to the case where the customer and the visitor match, the visitor is a customer related person. It can be determined whether or not. In other words, the sales representative of the visitor can be notified of the visitor. As a result, even if the visitor is not acquainted with the sales representative, the behavior detection system 1 according to the present embodiment can notify the relevant sales representative with the person concerned with the visitor, so that the visitor smoothly Can be connected to sales representatives and business opportunities can be established early.
When the business card image is read by OCR, even if there is a misread and the name or the mail address is not determined to be a customer, the behavior detection system 1 notifies as a related person by comparing the department name. be able to.

In addition, when notifying a visitor of a visit of a visitor, the personal information of the visitor and the customer's business card information are not included in the text of the email as they are, but the link of the web page containing this information is included in the email. By inserting, personal information is not leaked even if mail is misdelivered.
And since the list | wrist of the employee who registered the business card of the same customer is inserted in the web page in which the customer's personal information was described, the action detection system 1 can share several sales in charge of the same customer. . Thereby, for example, it is possible to provide a topic when a customer visits, and to a sales person who matches the customer.

[Modification]
Next, a modification of the above embodiment will be described.
In the above embodiment, the registrant list includes the employee ID, the registrant name, and the registration order or registration date and time, but may further include an attribute indicating the relationship between the registrant and the visitor.
Specifically, as illustrated in FIG. 10, when the visitor is a customer, that is, when the registrant and the visitor are acquainted, the relationship with the visitor is displayed as “direct”. When the visitor is a customer related person, that is, when the visitor and the registered person of the business card information are not acquainted, the relation with the visitor is displayed as “indirect”.
In this way, by displaying the relationship between the visitor and the registrant, it is possible to make a determination such as entrusting work to a registrant closer to the visitor.

  In the above embodiment, the affiliation comparison unit 550 determines the affiliation match based on the organization name (company name) and the affiliation department signature. However, the present invention is not limited to this, and for example, an address, a telephone number, or an email The affiliation match may be determined based on the domain name of the address. For example, the affiliation comparison unit 550 determines whether the company is the same based on the representative telephone number, determines whether the affiliation is the same based on the direct telephone number, and further, based on the extension number Determine whether the departments are the same. In this way, by increasing the affiliation matching determination element, it is possible to track to what level the affiliation hierarchy matches.

  Furthermore, in the above embodiment, when the affiliation comparison unit 550 determines that only the organization name (company name) matches, the notification file is created with the type “visitor” and the visitor of the same company as the customer Notify this, but for example, if the visitor's organization name (company name) is an affiliated company of the customer's company, create a notification file with the type as “visitor” You may be notified of visits by visitors who work for a customer affiliate. In this way, by changing the determination element of affiliation matching, it is possible to detect a wider relationship as well as within the company.

DESCRIPTION OF SYMBOLS 1 ... Action detection system 2 ... Scanner 3 ... Action detection server 4 ... User terminal 50 ... Action detection program 500 ... Acquisition part 510 ... Extraction part 520 ... Registration part 530 ... Web input part 540 ... Individual comparison part 550 ... Affiliation comparison part 560 ... Notification file creation unit 570 ... Personal information page creation unit 580 ... Template selection unit 590 ... List generation unit 600 ... Notification unit 700 ... Business card information database

Claims (11)

An affiliation comparison unit that compares a previously registered organization name and department name with the entered organization name and department name;
A behavior detection apparatus comprising: a notification unit for notifying that an action of a related person belonging to a group name and a department name registered in advance has occurred according to a comparison result by the affiliation comparison unit. A personal comparison section that compares the name or email address registered in advance with the entered name or email address;
The notification unit is not the same person when the personal comparison unit determines that the name or email address does not match and the organization comparison unit determines that the organization name and department name partially match The behavior detection apparatus according to claim 1, wherein a notification that a person's behavior has occurred is provided. An extraction unit that extracts the organization name and department name, and the name or email address from the scanned image of the business card,
A registration unit that registers the organization name and department name extracted by the extraction unit and the name or email address in the database in association with the registrant who registered the business card;
The affiliation comparison unit compares the organization name and department name registered in the database with the entered organization name and department name,
The personal comparison unit compares the name or email address registered in the database with the entered name or email address,
The behavior detection apparatus according to claim 2, wherein the notification unit notifies a registrant associated with an organization name and department name, or a name or an email address in the database. The affiliation comparison unit compares the organization name and department name registered in the database with the inputted organization name and department name, and the character string with the smaller number of characters is included in the character string with the larger number of characters. The behavior detection apparatus according to claim 3, wherein a ratio that is being calculated is calculated, and whether or not partial matching is determined based on the calculated ratio. When the personal comparison unit determines that the name or e-mail address does not match and the affiliation comparison unit determines that the organization name and the department name partially match, and when the personal comparison unit determines the name or e-mail A template selection unit that selects a notification sentence template that includes different notification sentences when the addresses are determined to match;
The behavior detection apparatus according to claim 2, wherein the notification unit notifies using the notification sentence template selected by the template selection unit. A web input part for receiving a name or an email address, an organization name, and a department name when accessing a specific page on the website or downloading a file from the website;
The affiliation comparison unit compares the organization name and department name received by the web input unit with the organization name and department name registered in the database,
The personal comparison unit compares the name or email address received by the web input unit with the name or email address registered in the database,
The behavior detection apparatus according to claim 3, wherein the notification unit notifies that a specific page on the website is accessed or a file is downloaded on the website. A list generation unit that generates a registrant list including identification information of these registrants and a registration order or registration date and time when there are a plurality of registrants who are notification destinations;
The behavior detection apparatus according to claim 3, wherein the notifying unit notifies all of these registrants by adding the registrant list generated by the list generating unit. The behavior detection device according to claim 7, wherein the notification unit further adds link information to a business card web page on which business card information acquired from a business card is posted, and notifies by email. An affiliation comparison unit that compares a previously registered organization name and department name with the entered organization name and department name;
A behavior detection system comprising: a notification unit for notifying that an action of a related person belonging to a group name and a department name registered in advance has occurred according to a comparison result by the affiliation comparison unit. An affiliation comparison step for comparing the organization name and department name registered in advance with the inputted organization name and department name;
A behavior detection method comprising: a notification step of notifying that there has been a behavior of a related person belonging to a group name and department name registered in advance according to the comparison result in the affiliation comparison step. An affiliation comparison step for comparing the organization name and department name registered in advance with the inputted organization name and department name;
A program for causing a computer to execute a notification step of notifying that there has been an action of a party belonging to a group name and department name registered in advance, according to a comparison result in the affiliation comparison step.

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