JP2018205998A - Advertisement information providing device, advertisement information providing method, and program for providing advertisement information - Google Patents

Abstract

To carry out leading a user to a landing page in accordance with the degree of user's interest against a Web advertisement in an appropriate manner while presuming the degree of interest.SOLUTION: An advertisement information providing device comprises a second advertisement display controller 12 for, when first advertisement information is continuously displayed for a first predetermined time or greater in a state where the execution of a scroll is detected, displaying second advertisement information indicating a part of the content of a landing page in the vicinity of the first advertisement information. When the scroll is slowly carried out in a state where the first advertisement information is displayed, the device presumes a possibility of the user being interested in the first advertisement information and causes the user to draw his/her attention by displaying the second advertisement information indicating a part of the content of the landing page in the vicinity of the first advertisement information. When the user becomes interested therein by watching the second advertisement information, the user can move to the landing page at his/her own will.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an advertisement information providing apparatus, an advertisement information providing method, and an advertisement information providing program, and more particularly to a technique for providing advertisement information on a web page.

  Traditionally, it has been common practice for companies to provide web advertisements for marketing products and services using Internet websites. And in order to raise this advertising effect, various devices are proposed (for example, refer to patent documents 1 and 2).

  In the advertisement distribution system described in Patent Document 1, browsing information including the display time for each web page is collected, and a low bias is applied to an access with a short display time, so that the advertisement effect of the page can be improved according to the browsing entity. The advertisement is calculated, and the advertisement can be distributed according to the calculated advertisement effect.

  In the advertisement information providing device described in Patent Literature 2, after the transition from the starting page to another page of the link destination, the bounce rate indicating the degree of “bounce” such as redisplaying the starting page again, and display of the starting page The timing for displaying the floating advertisement and the display position are determined by detecting the time interval from display to redisplay and determining whether or not to display the floating advertisement on the redisplayed origin page based on this information. Is appropriately controlled, and thereby the advertising effect can be enhanced.

  There has also been proposed a device for controlling the display of advertisements according to the scrolling status of a web page (see, for example, Patent Documents 3 and 4). In the advertisement display control device described in Patent Literature 3, when the page is not scrolling, the initial display position of the advertisement information is set to a predetermined position of the page, and when the page is being scrolled, the initial display position of the advertisement information Is set at a predetermined display position of the display unit, so that an advertisement can be appropriately displayed even while the page is being scrolled.

  In addition, in the information display device described in Patent Document 4, when a scroll operation is performed on the first content or the second content of the web page, the display area of the first content is expanded to expand the display of the second content. By reducing the area, the user is interested in the second content, and the appealing effect of the information related to the second content can be improved.

JP 2009-9243 A JP 2014-182289 A JP 2014-63102 A JP 2017-182289 A

  As described in Patent Documents 1 and 2, techniques for controlling a web advertisement providing method according to a browsing state (access state) of a web page by a user are already known. Further, as in Patent Documents 3 and 4 described above, a technique for controlling a web advertisement providing method according to a scrolling state of a web page by a user is already known. Many of these web advertisements are for guiding users to so-called landing pages such as an advertiser's corporate site, sales promotion site, or product sales site.

  However, although Patent Documents 1 to 4 disclose ingenuity on how to display a web advertisement on a web page, how to guide a user to a landing page linked to the web advertisement. No ingenuity about this is disclosed. There is also known a technique of automatically transitioning to a landing page when a web advertisement display time exceeds a certain time. However, with this method, there is a high possibility that the page transition does not conform to the user's intention, and there is a possibility that the user may be disappointed.

  The present invention has been made to solve such a problem, and estimates a user's interest in a web advertisement displayed on a web page, and leads to a landing page according to the interest. It aims to be able to carry out appropriately.

  In order to solve the above-described problem, in the present invention, when the display of the first advertisement information on the web page has been detected for the first predetermined time or more in a state where the scrolling of the web page is detected, Second advertisement information representing a part of the content of the landing page related to the first advertisement information is displayed in the vicinity of the first advertisement information.

  According to the present invention configured as described above, when scrolling is performed with the first advertisement information displayed on the web page, the display of the first advertisement information is performed for the first predetermined time. When the above is continued, it is possible to estimate that there is a possibility that the user is interested in the first advertisement information because the scroll is slowly performed. However, it is possible that this is not the case. According to the present invention, when the display of the first advertisement information continues for the first predetermined time or more in a state where the execution of scrolling is detected, the content of the landing page is not immediately changed to the landing page. Since the second advertisement information representing a part of the first advertisement information is displayed in the vicinity of the first advertisement information, the user's attention can be drawn. If the user is interested in seeing the second advertisement information, it is possible to transition to the landing page with the user's intention. As described above, according to the present invention, the user's degree of interest in the web advertisement displayed on the web page is estimated according to the scroll state, and the guidance to the landing page is appropriately performed according to the degree of interest. Can do.

It is a block diagram which shows the function structural example of the advertisement information provision apparatus by this embodiment. It is a figure showing an example of the state where the 1st advertising information was displayed on the web page. It is a figure which shows the example of a display of 2nd advertisement information. It is a figure which shows an example of the state by which the interface for advertisement display was set to the web page. It is a figure which shows an example of the state as which 3rd advertisement information was displayed by user operation of the advertisement display interface. It is a figure which shows an example of the state by which the interface for page transitions was set to the web page. It is a figure which shows an example of the state which set the interface for two page transitions to the web page. It is a flowchart which shows the operation example of the advertisement information provision apparatus by this embodiment.

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a block diagram illustrating a functional configuration example of the advertisement information providing apparatus according to the present embodiment. As shown in FIG. 1, the advertisement information providing apparatus according to the present embodiment includes, as its functional configuration, a first advertisement display control unit 11, a second advertisement display control unit 12, a third advertisement display control unit 13, and a page. A transition control unit 14 and a scroll detection unit 15 are provided.

  Each of the functional blocks 11 to 15 can be configured by software installed and executed on, for example, a smartphone, a tablet, or a personal computer. When configured by software, each of the functional blocks 11 to 15 is actually configured by including a CPU, RAM, ROM, etc. of a computer, and a program stored in a recording medium such as RAM, ROM, hard disk, or semiconductor memory is stored. Realized by operating.

  The first advertisement display control unit 11 displays the first advertisement information on the web page. The first advertisement information may be any of text information, still image information, and moving image information, but will be described as moving image information in the present embodiment. The first advertisement display control unit 11 controls to reproduce the moving image information when a predetermined ratio or more (for example, half or more) of the display area of the first advertisement information is displayed on the web page.

  FIG. 2 is a diagram illustrating an example of a state in which the first advertisement information is displayed on the web page. Here, an example of a display screen of a smartphone is shown. As shown in FIG. 2, the first advertisement information 101 is inserted and displayed in the main body 100 of the web page. The web page can be scrolled up and down in response to a user operation, and the first advertisement information 101 becomes a position outside the display screen and becomes non-displayed or becomes a position in the display screen. It is displayed. Also when the first advertisement information 101 is at a position in the display screen, the display position changes with scrolling. In the state shown in FIG. 2, since the display area of the first advertisement information 101 is displayed 100%, reproduction of moving image information is being executed.

  The scroll detection unit 15 detects the scroll state of the web page. Specifically, the scroll detection unit 15 detects whether or not scrolling is being performed and, if scrolling is being performed, detects the direction.

  The second advertisement display control unit 12 continues the display of the first advertisement information 101 by the first advertisement display control unit 11 for a first predetermined time or more while the scroll detection unit 15 detects the execution of scrolling. If it is, the second advertisement information representing a part of the content of the landing page related to the first advertisement information 101 is displayed in the vicinity of the first advertisement information 101.

  Although scrolling is being performed, the case where the display of the first advertisement information 101 continues for the first predetermined time or more is a case where scrolling is performed relatively slowly. In this case, it can be estimated that the user may have some interest in the moving image information reproduced as the first advertisement information 101. Therefore, the second advertisement display control unit 12 displays second advertisement information representing a part of the content of the landing page in the vicinity of the first advertisement information 101. In this embodiment, even if it can be assumed that the user may be interested in the video information, the second advertisement information related to the landing page is not immediately transferred to the landing page. It is made to display.

  FIG. 3 is a diagram illustrating a display example of the second advertisement information. In the example illustrated in FIG. 3A, the second advertisement display control unit 12 displays the second advertisement information 102 immediately below the first advertisement information 101. The content to be displayed as the second advertisement information 102 represents a part of the content of the landing page, but it is arbitrary which part of the content is displayed. For example, a part of the uppermost part of the landing page may be displayed, or a part in which content that is most desired to be appealed is displayed.

  Note that the second advertisement display control unit 12 is on the screen of the first advertisement information 101 displayed by the first advertisement display control unit 11 so that the user can easily view the second advertisement information 102. Depending on the position, the position where the second advertisement information 102 is displayed in the vicinity of the first advertisement information 101 in the web page may be variable. For example, as shown in FIG. 3A, when the first advertisement information 101 is above the middle of the display screen, the second advertisement information 102 is displayed immediately below the first advertisement information 101. On the other hand, as shown in FIG. 3B, when the first advertisement information 101 is below the center of the display screen, the second advertisement information 102 is displayed immediately above the first advertisement information 101.

  The third advertisement display control unit 13 displays the first advertisement information 101 by the first advertisement display control unit 11 in a state where the scroll detection unit 15 detects the execution of scrolling in one direction. After the end of the predetermined time, the scroll detection unit 15 detects the execution of the scroll in the direction opposite to the one direction, and the first advertisement display control unit 11 displays the first advertisement information 101 again. In this case, an advertisement display interface for enabling the third advertisement information to be displayed according to a user operation is set in the web page. Then, when a user operation is performed on the advertisement display interface, the third advertisement information is displayed in the vicinity of the first advertisement information 101.

  Here, the third advertisement information represents the contents of the landing page with a larger amount of information than the second advertisement information 102, and it is arbitrary which part of the landing page information is displayed. For example, a predetermined amount of information may be displayed from the top of the landing page, or a predetermined amount of information may be displayed including a portion where the content to be most appealed is described. Or you may make it display all the information of a landing page.

  When scrolling in one direction (for example, from top to bottom) is performed and the first advertisement information 101 is displayed for less than the first predetermined time, scrolling is performed relatively quickly. This is the case. In this case, the moving image information reproduced as the first advertisement information 101 may be skipped. However, when scrolling is performed in a direction opposite to the one direction (for example, the direction from bottom to top) and the first advertisement information 101 is displayed again, the user receives the first advertisement information 101. You can guess that you might have some interest.

  However, compared to a case where scrolling in one direction (for example, a direction from top to bottom) is performed slowly from the beginning and the display of the first advertisement information 101 continues for a first predetermined time or more, It can be estimated that the degree of interest in the first advertisement information 101 is low. Therefore, the third advertisement display control unit 13 once sets an advertisement display interface for enabling display of the third advertisement information on the web page. Then, when a user operation is performed on the advertisement display interface, the third advertisement information is displayed in the vicinity of the first advertisement information 101.

  Note that the direction of scrolling may be opposite to the above example. That is, in a state where the execution of scrolling from bottom to top is detected, after the display of the first advertisement information 101 ends in less than the first predetermined time, the execution of scrolling from top to bottom is detected, and Even when the first advertisement information 101 is displayed again, an advertisement display interface for enabling display of the third advertisement information is set in the web page.

  FIG. 4 is a diagram illustrating an example of a state in which an advertisement display interface for enabling display of the third advertisement information is set on a web page. In the example shown in FIG. 4, an operation button 103 </ b> A for displaying the third advertisement information is displayed as a part of the display area of the first advertisement information 101 as an advertisement display interface. Note that the display position of the operation button 103A is not limited to this. For example, it may be a position near the first advertisement information 101 outside the display area of the first advertisement information 101.

  Further, the third advertisement display control unit 13 may set the display area of the first advertisement information 101 as an advertisement display interface. In this case, even if the user operates any part of the display area of the first advertisement information 101, the third advertisement information is displayed.

  FIG. 5 is a diagram illustrating an example of a state where the advertisement display interface is operated by the user and the third advertisement information is displayed. In the example illustrated in FIG. 5, when a user operation is performed on the advertisement display interface, the first advertisement display control unit 11 displays the first advertisement information 101 at the top of the screen, The advertisement display control unit 13 displays the third advertisement information 103 </ b> B below the first advertisement information 101. As described above, the third advertisement information 103 </ b> B represents the contents of the landing page with a larger amount of information than the second advertisement information 102. Therefore, by moving the first advertisement information 101 to the top of the screen and displaying it, it is possible to secure a larger area in the screen where the third advertisement information 103B can be displayed.

  The page transition control unit 14 continues the display of the first advertisement information 101 by the first advertisement display control unit 11 for a second predetermined time or more while the scroll detection unit 15 does not detect the execution of scrolling. If so, a page transition interface for transitioning to the landing page is set in the web page in response to a user operation. Then, when a user operation is performed on the page transition interface, the page transition is made to the landing page.

  When scrolling is not performed and the display of the first advertisement information 101 continues for the second predetermined time or more, the user is larger than the moving image information reproduced as the first advertisement information 101 You can guess that you might be interested. Therefore, the page transition control unit 14 sets the page transition interface to the web page. Then, when a user operation is actually performed on the page transition interface, the page transitions to the landing page.

  FIG. 6 is a diagram illustrating an example of a state in which the page transition interface is set to the web page. In the example illustrated in FIG. 6, an operation button 104 </ b> A for displaying a landing page is displayed as a page transition interface in a part of the display area of the first advertisement information 101. Note that the display position of the operation button 104A is not limited to this. For example, it may be a position near the first advertisement information 101 outside the display area of the first advertisement information 101.

  Alternatively, the page transition control unit 14 may set the display area of the first advertisement information 101 as a page transition interface. In this case, even if the user operates any part of the display area of the first advertisement information 101, the transition is made to the landing page.

  As described above, the display area of the first advertisement information 101 may be set as the advertisement display interface and may be set as the page transition interface. That is, after the scroll detection unit 15 detects the execution of scrolling in one direction, the display of the first advertisement information 101 by the first advertisement display control unit 11 ends in less than the first predetermined time, When the scroll detection unit 15 detects the execution of scrolling in the direction opposite to the one direction, and the first advertisement display control unit 11 displays the first advertisement information 101 again, the third advertisement The advertisement display control unit 13 sets the display area of the first advertisement information 101 as an advertisement display interface. On the other hand, when the display of the first advertisement information 101 by the first advertisement display control unit 11 continues for a second predetermined time or more while the scroll detection unit 15 does not detect the execution of scrolling, The page transition control unit 104 sets the display area of the first advertisement information 101 as a page transition interface. As described above, the display area of the first advertisement information 101 is switched to either the advertisement display interface or the page transition interface according to the scroll state and the display state of the first advertisement information 101. May be.

  The page transition control unit 14 may set a page transition interface for transitioning to a plurality of landing pages in the web page. For example, the page transition control unit 14 includes a first page transition interface for transitioning to a first landing page in response to a user operation, and a second page transition interface for transitioning to a second landing page. To the web page. Then, when a user operation is performed on the first page transition interface, the first landing page is transitioned, and when a user operation is performed on the second page transition interface, a second operation is performed. Transition to the landing page.

  FIG. 7 is a diagram illustrating an example of a state in which two page transition interfaces are set in a web page. In the example of FIG. 7, the page transition control unit 14 sets the operation button 105 </ b> A displayed in a part of the display area of the first advertisement information 101 as the first page transition interface, and the first advertisement information An area 105B other than the area where the operation button 105A is displayed in the display area 101 is set as the second page transition interface.

  Here, the first landing page and the second landing page can be arbitrarily set. For example, the first landing page can be a page that explains the details of the product or service to be advertised in detail, and the second landing page can be a page that displays a list of dealers or makes an estimate. is there.

  FIG. 8 is a flowchart showing an operation example of the advertisement information providing apparatus according to the present embodiment configured as described above. The flowchart shown in FIG. 8 starts when a web page in which the first advertisement information 101 is embedded is displayed.

  First, the scroll detection unit 15 determines whether or not the web page is being scrolled (step S1). When scrolling is being performed, the second advertisement display control unit 12 determines whether or not the first advertisement information control unit 11 is displaying the first advertisement information 101, that is, the first advertisement information. It is determined whether 101 is displayed on the screen (step S2). If the first advertisement information 101 is not displayed on the screen, the process proceeds to step S16.

  When the first advertisement information 101 is displayed on the screen, the second advertisement display control unit 12 determines whether or not the display continues for a first predetermined time or more (step S3). When it is determined that the display of the first advertisement information 101 by the first advertisement display control unit 11 continues for the first predetermined time or more when the scroll detection unit 15 detects the execution of scrolling, The second advertisement display control unit 12 displays the second advertisement information 102 representing a part of the content of the landing page related to the first advertisement information 101 in the vicinity of the first advertisement information 101 (step S4). ). Thereafter, the process proceeds to step S16.

  On the other hand, when it is determined that the display of the first advertisement information 101 has not continued for the first predetermined time or longer, the second advertisement display control unit 12 continues to display the first advertisement information 101. (Step S5), and if it continues, the process returns to step S3. On the other hand, when it is determined that the first advertisement information 101 is no longer displayed from the screen, the scroll detection unit 15 within a predetermined time from the time when the first advertisement information 101 is no longer displayed in step S5. It is determined whether scrolling has been performed in a direction opposite to the scroll direction detected in step S1 (step S6). If the backward scroll is not performed within the predetermined time, the process proceeds to step S16.

  When the scroll detection unit 15 detects the execution of scrolling in the reverse direction, the third advertisement display control unit 13 determines that the first advertisement information 101 is no longer displayed in step S5 within a predetermined time. It is determined whether or not one advertisement information 101 is displayed again (step S7). If the first advertisement information 101 is not displayed again within the predetermined time, the process proceeds to step S16. On the other hand, when the first advertisement information 101 is displayed again by scrolling in the reverse direction, the third advertisement display control unit 13 displays the advertisement for enabling the third advertisement information to be displayed according to the user operation. The interface is set to the web page (step S8).

  Next, the third advertisement display control unit 13 determines whether or not a user operation has been performed on the advertisement display interface set as described above (step S9). If no user operation is performed on the advertisement display interface, the process proceeds to step S16. On the other hand, when a user operation is performed on the advertisement display interface, the third advertisement display control unit 13 displays the third advertisement information 103B in the vicinity of the first advertisement information 101 (step S10). Thereafter, the process proceeds to step S16.

  If it is determined in step S1 that scrolling is not being performed, the page transition control unit 14 determines whether or not the first advertisement information 101 is displayed by the first advertisement display control unit 11, that is, Then, it is determined whether or not the first advertisement information 101 is displayed on the screen (step S11). If the first advertisement information 101 is not displayed on the screen, the process proceeds to step S16.

  When the first advertisement information 101 is displayed on the screen, the page transition control unit 14 determines whether or not the display continues for a second predetermined time (step S12). If the display of the first advertisement information 101 has not continued for the second predetermined time or longer, the process returns to step S11. On the other hand, it is determined that the display of the first advertisement information 101 by the first advertisement display control unit 11 has continued for the second predetermined time or more while the scroll detection unit 15 has not detected the execution of scrolling. In this case, the page transition control unit 14 sets a page transition interface for transitioning to the landing page in accordance with the user operation in the web page (step S13).

  Next, the page transition control unit 14 determines whether or not a user operation has been performed on the page transition interface set as described above (step S14). If no user operation is performed on the page transition interface, the process proceeds to step S16. On the other hand, when a user operation is performed on the page transition interface, the page transition control unit 14 transitions to a landing page and displays the landing page (step S15). Thereafter, the process proceeds to step S16.

  In step S16, the advertisement information providing apparatus determines whether or not the display of the web page has ended. If the display of the web page has not ended, the process returns to step S1. On the other hand, when the display of the web page is finished, the process of the flowchart shown in FIG. 8 is finished.

  In addition, also when the 2nd advertisement information 102 is displayed by step S4 or when the 3rd advertisement information 103B is displayed by step S10, scrolling stops after that (step S1: No), When the second predetermined time or more has elapsed with one advertisement information 101 being displayed (step S12: Yes), the page transition interface is set to the web page (step S13), and depending on the user operation A landing page is displayed (step S15).

  As described above in detail, in the present embodiment, the degree of interest of the user for the first advertisement information 101 is estimated according to the scroll state of the web page and the display state of the first advertisement information 101 for the web page. A user interface for displaying the second advertisement information 102 or displaying the third advertisement information 103B or the landing page is set on the web page.

  For example, when the display of the first advertisement information 101 for the web page continues for a first predetermined time in a state where the execution of the scroll of the web page is detected, that is, When scrolling is performed slowly with the advertisement information 101 being displayed, a part of the content of the landing page related to the first advertisement information 101 is displayed in the vicinity of the first advertisement information 101. The second advertisement information 102 is displayed.

  As described above, when scrolling is performed slowly with the first advertisement information 101 displayed on the web page, the user may be interested in the first advertisement information 101. It can be estimated that there is. However, since there is a possibility that this is not the case, in this embodiment, there is no immediate transition to the landing page, and the second advertisement information 102 representing a part of the content of the landing page is changed to the vicinity of the first advertisement information 101. To get the user's attention.

  Then, if the user is interested in seeing the second advertisement information 102, transition to the landing page at the user's will through the operation of the page transition interface set after the second predetermined time has elapsed after stopping the scrolling Is possible. As described above, according to the present embodiment, while estimating the degree of interest of the user with respect to the web advertisement displayed on the web page according to the scroll state, guidance to the landing page is appropriately performed according to the degree of interest. be able to.

  In the present embodiment, scrolling in one direction is performed relatively quickly, and the first advertisement information 101 is displayed on the display screen before the display of the first advertisement information 101 continues for the first predetermined time or more. Even if it disappears once, even if scrolling in the reverse direction is performed and the first advertisement information 101 is displayed again, the user may have some interest in the first advertisement information 101 Can be guessed. However, since the degree of interest may be relatively low, when the advertisement display interface is set on the web page and operated by the user, the third advertisement information is located in the vicinity of the first advertisement information 101. 103B is displayed.

  Then, if the user is interested in seeing the third advertisement information 103B, the user transits to the landing page through the operation of the page transition interface set after the second predetermined time has elapsed after stopping the scrolling. Is possible. As described above, according to the present embodiment, while estimating the degree of interest of the user with respect to the web advertisement displayed on the web page according to the scroll state, guidance to the landing page is appropriately performed according to the degree of interest. be able to.

  In the above embodiment, even when the second advertisement information 102 is displayed or when the third advertisement information 103B is displayed, the scrolling stops thereafter, and the display of the first advertisement information 101 is displayed. Although the example in which the page transition interface is set in the web page when it continues for the second predetermined time or more has been described, the present invention is not limited to this. For example, when the second advertisement information 102 or the third advertisement information 103B is displayed, a page transition interface may be set in the vicinity thereof.

  Moreover, in the said embodiment, although the specific example in case a web page is displayed on the display screen of a smart phone was shown, this invention is not limited to this. For example, the present invention is similarly applied not only when scrolling is performed in the vertical direction, but also when a web page is displayed on a terminal that can perform scrolling in the horizontal direction, vertical and horizontal directions, or in any direction. Is possible.

  In addition, each of the above-described embodiments is merely an example of implementation in carrying out the present invention, and the technical scope of the present invention should not be construed in a limited manner. That is, the present invention can be implemented in various forms without departing from the gist or the main features thereof.

DESCRIPTION OF SYMBOLS 11 1st advertisement display control part 12 2nd advertisement display control part 13 3rd advertisement display control part 14 Page transition control part 15 Scroll detection part

Claims (15)

A first advertisement display control unit for displaying first advertisement information on a web page;
A scroll detector for detecting the scroll state of the web page;
When the display of the first advertisement information by the first advertisement display control unit continues for a first predetermined time or more while the scroll detection unit detects the execution of the scroll, the first advertisement display unit Advertisement information, comprising: a second advertisement display control unit that displays second advertisement information representing a part of the content of the landing page related to the first advertisement information in the vicinity of the advertisement information. Providing device.   After the scroll detection unit detects the execution of scrolling in one direction, the display of the first advertisement information by the first advertisement display control unit ends in less than the first predetermined time. When the scroll detection unit detects the execution of scrolling in the direction opposite to the one direction, and the first advertisement display control unit displays the first advertisement information again, the second advertisement An advertisement display interface for enabling display of the third advertisement information representing the contents of the landing page with a larger amount of information than the information in accordance with a user operation is set in the web page, and the advertisement display interface And a third advertisement display control unit for displaying the third advertisement information in the vicinity of the first advertisement information when the user operation is performed. Advertising information providing apparatus according to claim 1, wherein the.   The advertisement information providing apparatus according to claim 2, wherein the third advertisement display control unit sets a display area of the first advertisement information as the advertisement display interface.   When the display of the first advertisement information by the first advertisement display control unit continues for a second predetermined time or more in a state where the execution of the scroll is not detected by the scroll detection unit, the user operation The page transition control for transitioning to the landing page is set in the web page in response to the landing page, and the transition to the landing page is performed when the user operation is performed on the page transition interface. The advertisement information providing apparatus according to claim 1, further comprising a unit.   The advertisement information providing apparatus according to claim 4, wherein the page transition control unit sets the display area of the first advertisement information as the page transition interface. When the display of the first advertisement information by the first advertisement display control unit continues for a second predetermined time or more in a state where the execution of the scroll is not detected by the scroll detection unit, the user operation The page transition control for transitioning to the landing page is set in the web page in response to the landing page, and the transition to the landing page is performed when the user operation is performed on the page transition interface. Further comprising
After the scroll detection unit detects the execution of scrolling in one direction, the display of the first advertisement information by the first advertisement display control unit ends in less than the first predetermined time. When the scroll detection unit detects the execution of scrolling in the direction opposite to the one direction and the first advertisement display control unit displays the first advertisement information again, the third advertisement is displayed. The advertisement display control unit sets the display area of the first advertisement information as the advertisement display interface,
When the display of the first advertisement information by the first advertisement display control unit has continued for the second predetermined time or more while the scroll detection unit has not detected the execution of the scroll, The advertisement information providing apparatus according to claim 2, wherein the page transition control unit sets a display area of the first advertisement information as the page transition interface.   The page transition control unit includes a first page transition interface for transitioning to the first landing page in response to the user operation and a transition to the second landing page in response to the user operation. The second page transition interface is set to the web page, and when the user operation is performed on the first page transition interface, the transition to the first landing page is performed, and the second page transition is performed. The advertisement information providing apparatus according to claim 4 or 6, wherein when the user operation is performed on a page transition interface, the transition is made to the second landing page.   The page transition control unit sets the operation button displayed in a part of the display area of the first advertisement information as the first page transition interface, and the display area of the first advertisement information 8. The advertisement information providing apparatus according to claim 7, wherein an area other than the area where the operation button is displayed is set as the second page transition interface.   The second advertisement display control unit is configured to display the first advertisement information in the web page according to a position on the screen of the first advertisement information displayed by the first advertisement display control unit. The advertisement information providing apparatus according to claim 1, wherein a position where the second advertisement information is displayed in the vicinity is variable.   When the user operation is performed on the advertisement display interface, the first advertisement display control unit displays the first advertisement information on the top of the screen, and the third advertisement display control unit. 3. The advertisement information providing device according to claim 2, wherein the third advertisement information is displayed below the first advertisement information. The first advertising information is video information,
The first advertisement display control unit controls to reproduce the moving picture information when a predetermined ratio or more of the display area of the first advertisement information is displayed on the web page. The advertisement information providing apparatus according to any one of claims 1 to 10. A first step of causing the first advertisement display control unit of the advertisement information providing apparatus to display the first advertisement information on the web page;
A second step in which a scroll detection unit of the advertisement information providing device detects a scroll state of the web page;
When the second advertisement display control unit of the advertisement information providing device detects the execution of the scroll by the scroll detection unit, the first advertisement display control unit displays the first advertisement information. A second advertisement information representing a part of the content of the landing page related to the first advertisement information is displayed in the vicinity of the first advertisement information in the case of continuing for a predetermined time of 1 A method for providing advertisement information. When the third advertisement display control unit of the advertisement information providing device detects the execution of scrolling in one direction by the scroll detection unit, the first advertisement display control unit After the display is finished in less than the first predetermined time, the scroll detection unit detects the execution of scrolling in the direction opposite to the one direction, and the first advertisement display control unit detects the first advertisement. When the advertisement information is displayed again, the advertisement display interface for enabling the display of the third advertisement information representing the contents of the landing page with a larger amount of information than the second advertisement information according to the user operation. A fourth step of setting the above web page;
When the third advertisement display control unit detects that the user operation has been performed on the advertisement display interface, the third advertisement display control unit displays the third advertisement information in the vicinity of the first advertisement information. The advertisement information providing method according to claim 12, further comprising a fifth step. First advertisement display control means for displaying first advertisement information on a web page;
Scroll detecting means for detecting a scroll state of the web page;
When the display of the first advertisement information by the first advertisement display control means continues for a first predetermined time or more while the scroll detection means detects the execution of the scroll, the first advertisement display means Computer readable for causing a computer to function as second advertisement display control means for displaying second advertisement information representing a part of the content of the landing page related to the first advertisement information in the vicinity of the advertisement information Program for providing advertisement information.   After the display of the first advertisement information by the first advertisement display control means is completed in less than the first predetermined time in a state where the scroll detection means detects the execution of scrolling in one direction, When the scroll detection means detects the execution of the scroll in the direction opposite to the one direction, and the first advertisement display control means displays the first advertisement information again, the second advertisement An advertisement display interface for enabling display of the third advertisement information representing the contents of the landing page with a larger amount of information than the information in accordance with a user operation is set in the web page, and the advertisement display interface And a third advertisement display control means for displaying the third advertisement information in the vicinity of the first advertisement information when the user operation is performed. Advertising information providing program according to claim 14, characterized in that it comprises.