JP2018136805A - Advertisement creating apparatus, sales-promoting information creating apparatus and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To easily create sales-promoting information with a trend.SOLUTION: A server 4 comprises a CPU 41 which, based on a first retrieval keyword input to an input region 73, retrieves a sample of catch phrases corresponding to the first retrieval keyword from a sales-promoting database in which samples of catch phrases for use in sales promotion of a product as an object are stored, and displays, on a display screen on which the input region 73 is displayed, a predetermined trend word as a reference of the first retrieval keyword input in the input region 73.SELECTED DRAWING: Figure 2

Description

  The present invention relates to an advertisement creation device, a sales promotion information creation device, and a program.

  2. Description of the Related Art Conventionally, development of an advertisement creating apparatus that creates an advertisement such as a POP (Point of purchase advertising) has been promoted for the purpose of enhancing a sales promotion effect. As the advertisement creation device, for example, a system that creates a POP including a product name and a price based on the number of products in stock has been proposed (see, for example, Patent Document 1).

JP 2013-196488 A

  However, in the above-described conventional technology, since the sales promotion information such as catch phrase and eye catch included in the created POP is prepared in advance, it does not correspond to the fashion and is sufficient for promotion. The effect may not be obtained. In addition, although it is possible for the user to edit the POP and replace it with sales promotion information incorporating fashion, it is often difficult for the user himself to come up with such sales promotion information by himself.

  Therefore, an object of the present invention is to provide an advertisement creation device, a sales promotion information creation device, and a program that can easily create sales promotion information incorporating fashion.

In order to solve the above problems, the advertisement creating device according to the first aspect of the present invention provides:
Based on the first search keyword input in the predetermined input area, the first search keyword is stored in a predetermined database in which a sample of sales promotion information for the purpose of promoting the sales of the target product or service is stored. A search means for searching for a sample of the corresponding promotional information,
Display control means for displaying a predetermined trend word on a display screen on which the predetermined input area is displayed as a reference for the first search keyword input to the predetermined input area.

  ADVANTAGE OF THE INVENTION According to this invention, the advertisement production apparatus, the sales promotion information production apparatus, and program which can produce easily the sales promotion information which took in the fashion can be provided.

It is a schematic block diagram which shows the advertisement production system of this embodiment. It is a block diagram which shows the function structure of a server. It is a block diagram which shows the function structure of a portable terminal. It is a figure which shows an example of the input screen before information input. It is a figure which shows an example of the input screen after information input. It is a figure which shows an example of a preview screen. It is a flowchart which shows an example of the reference information display process performed by the server. It is a figure which shows an example of a reference information display screen. It is a figure which shows an example of the reference information display screen after a search. It is a figure which shows another example of the reference information display screen after a search.

  EMBODIMENT OF THE INVENTION Below, the form for implementing this invention is demonstrated using drawing. However, although various technically preferable limitations for implementing the present invention are given to the embodiments described below, the scope of the invention is not limited to the following embodiments and illustrated examples.

<< Configuration of Advertisement Creation System 1 >>
First, the configuration of the present embodiment will be described with reference to FIG. FIG. 1 is a schematic configuration diagram of an advertisement creation system 1 of the present embodiment.

  The advertisement creation system 1 according to the present embodiment is a system that creates a POP as an advertisement based on input information, and is reference information that is helpful in creating the sales promotion information when creating the sales promotion information included in the POP. This is a system that can support the creation of sales promotion information.

  In the present invention, the sales promotion information is a character string displayed in the advertisement for the purpose of improving the appeal of the advertisement such as POP, and includes, for example, a catch phrase and an eye catch. Further, in the present invention, the catch phrase is a sentence relating to a product or service to be introduced, and conveys information to a person who has read this. Further, in the present invention, the eye catch is a character string shorter than the catch copy so that it is possible to determine what is written at a glance.

  As shown in FIG. 1, the advertisement creation system 1 includes a server (advertisement creation device, sales promotion information creation device) 4, mobile terminals 2a and 2b such as smartphones and tablet terminals as user terminals, and a PC (personal computer) 3a. 3b, a printing apparatus 11, and a server 12, and each apparatus is connected for communication via a communication network N. Hereinafter, the portable terminals 2a and 2b and the PCs 3a and 3b may be collectively referred to as user terminals. The mobile terminals 2a and 2b and the PCs 3a and 3b are connected to the server 4 for communication. However, the present invention is not limited to this, and a plurality of user terminals may be provided depending on the number of users who receive service provided by the server 4. They exist and are in communication connection with the server 4.

  The server 4 creates POP data as an advertisement for sales promotion, and manages the created POP data. The server 4 also receives an input screen 5 for inputting information for creating POP data in response to a request from the user terminal, a preview screen 6 for the created POP data, and a reference information display screen for displaying reference information ( (Display screen) 7 etc. are distributed to the user terminal.

  The user terminals such as the portable terminals 2 a and 2 b and the PCs 3 a and 3 b receive and display various display information transmitted from the server 4, receive user operation input, and transmit the operation information to the server 4.

  The printing apparatus 11 is a home or business printer such as an electrophotographic type or an ink jet type, and prints POP data or the like on a sheet in accordance with an input print instruction.

  The server 12 is an external device, and provides trend words ranked based on frequency of use within a predetermined period in social networking services such as Twitter (registered trademark) and Facebook (registered trademark). Here, the trend word is based on the number of times used in various services provided through telecommunication lines such as social networking services, online search services for searching content on the Internet, online news distribution services, etc. Among the ranked keywords, it means the one with the highest ranking and the ranking keyword among the search keywords (second search keywords) ranked based on the number of searches.

  The communication network N is assumed to be configured by the Internet, but may include a LAN (Local Area Network), a WAN (Wide Area Network), and the like, such as a telephone line, a dedicated line, a mobile communication network, a communication satellite network. A CATV (Cable Television) line or the like may be included.

  Further, the advertisement creation system 1 may be configured to be able to execute other application programs used in various user terminals. Such application programs include, for example, sales management operations for daily and monthly sales aggregation and analysis of stores, accounting management operations for tax payment processing such as property tax and personal business tax, and employee salary calculation. Payroll management business that performs processing, employment management business that manages store shift and employee attendance management, document management business that creates and manages notification documents for related businesses and employees, etc. The advertisement creation system 1 may function as a management support system by making these executable.

<< Configuration of Server 4 >>
Next, the internal configuration of the server 4 will be described. FIG. 2 shows the internal configuration of the server 4.

  As shown in FIG. 2, the server 4 includes a CPU (Central Processing Unit) 41, an operation input unit 42, a RAM (Random Access Memory) 43, a server display unit 44, a storage unit 45, and a communication unit 46. And a time measuring unit 47, and each unit is connected via a bus 48.

  CPU41 reads the system program memorize | stored in the memory | storage part 45, expand | deploys to the work area of RAM43, and controls each part according to the said system program. In addition, the CPU 41 reads out the processing program stored in the storage unit 45 and expands it in the work area, and executes various processes such as POP data creation and reference information display processing described later on the server 4 side. , Search means, display control means, first acquisition means, second acquisition means, third acquisition means, presentation means, and fourth acquisition means.

  The operation input unit 42 includes a keyboard having cursor keys, characters, numeric input keys, various function keys, and the like. The operation input unit 42 receives pressing input of each key by the user and outputs the operation information to the CPU 41. The operation input unit 42 may include a pointing device such as a mouse, and may receive a position input and output it to the CPU 41 as operation information.

  The RAM 43 is a volatile memory. The RAM 43 has a work area for storing various programs to be executed and data related to these various programs.

  The server display unit 44 is configured by an LCD (Liquid Crystal Display), a CRT (Cathode Ray Tube), or the like, and performs screen display according to a display control signal from the CPU 41.

The storage unit 45 includes an HDD (Hard Disk Drive) having a magnetic recording medium. The storage unit 45 stores a system program executed by the CPU 41, a processing program, an application program such as a Web server program, data necessary for executing these programs, and the like. The processing program includes a program for executing various processes including processing on the server 4 side such as creation of POP data and reference information display processing which will be described later.
These programs are stored in the storage unit 45 in the form of computer-readable program codes. The CPU 41 sequentially executes operations according to the program code.

  The storage unit 45 stores in advance various data used for creation of POP data, reference information display processing, and the like. That is, the storage unit 45 stores POP data components such as POP data layout, eye catches included in the POP data, fonts, backgrounds, font colors, textures, and illustrations. In addition, the storage unit 45 stores user information including the business type / business condition of the store or company that the user manages or belongs to. The POP data components stored in the storage unit 45 are identified by the word and color scheme derived from information input on the input screen 5 (hereinafter also referred to as input information), the type of business / business condition included in the user information, and the time measuring unit 47 Are associated with each season / event. In addition, the storage unit 45 includes a sales promotion information database in which catch phrases and eye catch samples displayed on the reference information display screen 7 are stored.

  Further, the storage unit 45 stores various data input by the user in the creation of POP data, reference information display processing, and the like. That is, the storage unit 45 stores, for example, image data input on the input screen 5, a creation history of POP data created in the past, and the like.

  The communication unit 46 includes a modem, a TA (Terminal Adapter), a router, a network card, and the like. The communication unit 46 communicates with an external device such as a user terminal on the communication network N to perform data transmission / reception.

  The timer unit 47 has a built-in timer circuit, measures the current time and date, and outputs the current time information.

<< Configuration of Mobile Terminal 2a >>
Next, the internal configuration of the user terminal will be described using the portable terminal 2a as an example. FIG. 3 shows an internal configuration of the mobile terminal 2a.

As shown in FIG. 3, the mobile terminal 2 a includes a CPU 21, an operation input unit 22, a RAM 23, a terminal display unit 24, a storage unit 25, a communication unit 26, and a time measuring unit 27. Each part is connected via a bus 28.
The PCs 3a and 3b and the mobile terminal 2b are configured in the same manner as the mobile terminal 2a.

  The CPU 21, the operation input unit 22, the RAM 23, the terminal display unit 24, the storage unit 25, the communication unit 26, and the time measuring unit 27 are respectively the CPU 41 of the server 4, the operation input unit 42, the RAM 43, the server display unit 44, the storage unit 45, It is the same as that of the structure of the communication part 46 and the time measuring part 47, and a different part is mainly demonstrated.

  CPU21 reads the system program memorize | stored in the memory | storage part 25, expand | deploys to the work area of RAM23, and controls each part according to the said system program. In addition, the CPU 21 reads out the processing program stored in the storage unit 25 and develops it in the work area, and performs various processes including processing on the portable terminal 2a side such as POP data creation and reference information display processing described later. Run.

  The storage unit 25 includes an HDD having a magnetic recording medium. The storage unit 25 stores a system program and a processing program executed by the CPU 21, an application program such as a Web browser, data necessary for executing these programs, and the like. The processing program includes a program for executing various processes including processes on the portable terminal 2a side such as POP data creation and reference information display process described later.

  The communication unit 26 communicates with an external device such as the server 4 on the communication network N.

<< Operation of Server 4 >>
The operation of the server 4 configured as described above will be described with reference to FIGS. FIG. 4 is a diagram showing the input screen 5 before information input displayed on the terminal display unit 24. FIG. 5 is a diagram illustrating the input screen 5 after information input displayed on the terminal display unit 24. FIG. 6 is a diagram showing the preview screen 6 displayed on the terminal display unit 24.

  The server 4 is configured to perform a process of creating a plurality of types of POP data that introduces a target product or service based on text or image data input by a user via a user terminal.

  That is, the CPU 41 of the server 4 displays the input screen 5 shown in FIG. 4 on the terminal display unit 24 when the user terminal requests execution of a program for creating POP data. The input screen 5 is a screen for inputting information necessary for creating POP data. The necessary information includes the name of the target product (product name) introduced in the POP data to be created, the price of the target product, a catch phrase of the target product, and the image data of the target product. Therefore, the input screen 5 is provided with a product name input field 51, a price input field 52, a catch phrase input field 53, and an image data input field 54 as input fields for inputting each piece of information. In addition to the input fields 51 to 54, the input screen 5 includes a product addition button 55 that is selected when a product to be introduced is added to the POP data, and is selected when creating POP data after information input. A creation button 56, a cancel button 57 that is selected when the display of the input screen 5 is terminated, a reference button 58 that is selected when displaying reference information described later, and the like are provided.

  When the product addition button 55 is selected by the user on the input screen 5, a product name input field 51, a price input field 52, a catch phrase input field 53, and an image data input field 54 are added to the input screen 5 one by one. The When the user inputs information in each of the added input fields 51 to 54, the CPU 41 can create POP data including introductions of two types of products. Therefore, when the product addition button 55 is selected a plurality of times and information is input to the input fields 51 to 54, the CPU 41 can create POP data including introductions of a plurality of types of products.

  In addition, in the input fields 51 to 54 of the input screen 5, it is not always necessary to input all information about one product, and at least one of the product name, catch phrase, and image data of the target product is input. However, since the accuracy of the generated POP data is improved as more information is input, it is preferable that information is input to all of the input fields 51 to 54.

  When the user inputs information into at least one of the product name input field 51, the catch phrase input field 53, and the image data input field 54 for one product, and the creation button 56 is selected, the CPU 41 Based on the input information, a plurality of types of POP data are created. That is, the CPU 41 selects each POP data component such as layout, font color, typeface, background, texture, illustration, eye catch, etc. suitable for the input product name, catch phrase, and image data, and inputs them as input information. And multiple types of POP data are created. For example, as shown in FIG. 5, “Yuzu salt ramen” is entered in the product name input field 51, “700” yen in the price input field 52, and “a refreshing ramen with a flavor of citron” in the catch phrase input field 53. When the image data shown in FIG. 5 is input to the image data input field 54, the CPU 41 creates a plurality of types of POP data and displays the preview screen 6 shown in FIG. 6 on which one of them is displayed on the terminal. This is displayed on the unit 24.

  More specifically, when a product name or catch phrase text is input in the product name input field 51 or the catch phrase input field 53, the CPU 41 performs a morphological analysis on the input text and converts it into the text data. Extract included words. The CPU 41 acquires the POP data components associated with the extracted words from the storage unit 45.

  For example, as shown in FIG. 5, when “Yuzu Shio Ramen” is input in the product name input field 51, the CPU 41 performs morphological analysis on the words “Yuzu”, “Salt”, and “Ramen”. To extract. Then, for example, the CPU 41 obtains POP data components such as yellow and green font colors associated with the word “Yuzu” and an illustration of eggplant. Also, for example, a POP data component such as a layout suitable for introducing ramen is associated with the word “ramen”.

  In addition, when image data of a product is input in the image data input field 54, the CPU 41 performs image analysis on the input image data, for example, a color scheme constituting the image data, The name (word) of the product indicated by the image data is specified. The CPU 41 acquires from the storage unit 45 the POP data components associated with the color schemes and words derived from the image analysis results.

  For example, as shown in FIG. 5, when “ramen” image data is input to the image data input field 54, the CPU 41 analyzes the image, and the color arrangement of the image data or the product indicated by the image data The word “ramen” is specified. Then, POP data components such as a font color and background associated with the specified color scheme are acquired, or a POP data component such as a layout suitable for introducing ramen is associated with the word “ramen”. Or get.

  Further, the CPU 41 is based not only on the information input on the input screen 5, but also on the user's business type / business condition stored as user information in the storage unit 45 and the season / event specified by the time measuring unit 47. You may acquire a POP data component from the memory | storage part 45. FIG. Specifically, when the user's business type / business type indicates, for example, “Chinese restaurant”, the red font color associated with the “Chinese restaurant” business type / business type, the background based on red, etc. Get the POP data component. In addition, when the season / event specified by the time measuring unit 47 is “spring” or “summer”, for example, a warm color font color associated with the “spring” or “summer” season / event, etc. Get the POP data component. When the season / event specified by the time measuring unit 47 is “Christmas”, for example, a POP data component such as an illustration associated with the “Christmas” season / event is acquired.

  In this way, the CPU 41 acquires each POP data component based on the information input in each input column 51, 53, 54, and creates a plurality of types of POP data by combining these with the input information. If the number of selected POP data components is larger than the number of POP data to be created, the required number may be selected at random from the selected POP data components.

  On the preview screen 6, the CPU 41 displays the created plural types of POP data one by one on the terminal display unit 24 in order based on the creation history of POP data created in the past. That is, in the POP data created in the past, for example, when a specific layout or typeface is frequently used, the POP data using the layout or typeface is preferentially displayed on the terminal display unit 24. The CPU 41 sequentially displays other POP data on the terminal display unit 24 when the user performs a swipe operation, a tap operation, or the like while the POP data is displayed on the terminal display unit 24. When any of the POP data is displayed on the terminal display unit 24 and the determination button 61 is selected by the user, the CPU 41 selects the POP data. On the other hand, when the return button 62 is selected by the user, the CPU 41 causes the terminal display unit 24 to display the input screen 5 again.

  After selecting the POP data, the CPU 41 may store the POP data as a completed version in the storage unit 45, and when a predetermined operation is performed by the user, the POP data editing screen (not shown). May be displayed on the terminal display unit 24. Accordingly, each POP data component included in the POP data can be further changed as desired by the user, and the POP data closer to the user's preference after the change can be stored in the storage unit 45 as a completed version. .

  When the user terminal requests printing of the created completed version of the POP data, the CPU 41 outputs the POP data to the printing apparatus 11 via the communication unit 46 and causes the printing apparatus 11 to print the POP data. It is good as a thing.

(Reference information display processing)
In the input screen 5 described above, the user can input a catch phrase in the catch phrase input field 53, but it may be difficult for the user to come up with a catch phrase that incorporates the trend and input it. Many. In the present embodiment, the server 4 supports the creation of a catch phrase by performing reference information display processing described below. Reference information display processing performed by the server 4 will be described with reference to FIGS. FIG. 7 is a flowchart illustrating an example of the reference information display process. FIG. 8 is a diagram showing the reference information display screen 7 displayed on the terminal display unit 24.

  First, the CPU 41 of the server 4 displays the input screen 5 shown in FIG. 4 on the terminal display unit 24 when the execution of the POP data creation program is requested from the user terminal (step S101).

  Next, the CPU 41 determines whether or not the reference button 58 has been selected by the user on the input screen 5 (step S102).

  If it is determined that the reference button 58 has been selected (step S102; YES), the CPU 41 accesses the server 12, which is an external device, and acquires the trend word from the server 12 as reference information (step S103). More specifically, for example, in the social networking service such as Twitter (registered trademark) or Facebook (registered trademark) provided by the server 12, the CPU 41 is a trend ranked based on the number of times of use within a predetermined period. A predetermined number of words are acquired in order from the highest ranking, and this is used as reference information.

  If it is determined that the reference button 58 is not selected (step S102; NO), the CPU 41 omits the processes of steps S103 to S110 and performs the process of step S111 described later.

  Next, the CPU 41 acquires a catch phrase sample from the sales promotion information database in the storage unit 45 as reference information (step S104).

  Next, the CPU 41 displays the reference information acquired in steps S103 and S104 on the terminal display unit 24 as the reference information display screen 7 shown in FIG. 8 (step S105). The reference information display screen 7 includes a sample display area 71, a trend word display area 72, and the like. The sample display area 71 displays a list of catch phrase samples acquired in step S104, and the trend word display area 72 displays the trend word acquired in step S103 (in the example shown in FIG. 8, “carbonated water”, "Fruit cocktail", "Brown rice", etc.) are listed. In addition, the reference information display screen 7 is provided with an input area 73, and the reference information display screen 7 is selected when the user inputs a first search keyword into the input area 73 and selects the search button 76. It is possible to search from the reference information displayed in. In addition, when the first search keyword is input to the input area 73 by the user and the clear button 77 is selected, the first search keyword input to the input area 73 is deleted.

  Next, the CPU 41 determines whether or not a first search keyword has been input (step S106). Specifically, for example, when the first search keyword is input to the input area 73 by the user and the search button 76 is selected, the CPU 41 determines that the first search keyword has been input. Here, the user can refer to the trend word display area 72 when inputting the first search keyword, and use the displayed trend word as a reference for inputting the first search keyword.

  If it is determined that the first search keyword is not input (step S106; NO), the CPU 41 omits the process of step S107 and performs the process of step S109 described later.

  If it is determined that the first search keyword has been input (step S106; YES), the CPU 41 displays a catch phrase sample corresponding to the first search keyword in the sample display area 71 (step S107). For example, as shown in FIG. 9, when “Yuzu” is input to the input area 73 by the user, the CPU 41 displays a sample such as “Use of yuzu pulp with attention with a unique gorgeous scent!” As a sample display area 71 is displayed. As shown in FIG. 10, with reference to “fruit cocktail” displayed in the trend word display area 72 by the user, when “Yuzu cocktail” is input in the input area 73, the CPU 41 A sample such as “a refreshing sour cocktail with a flavor” is displayed in the sample display area 71.

  Next, the CPU 41 determines whether or not a catch phrase sample has been selected (step S108). Specifically, for example, when one of the catch phrase samples displayed in the sample display area 71 is selected by the user and the selection button 74 is selected, the CPU 41 determines that the catch phrase sample is selected. It is determined that it has been selected.

  If it is determined that a catch phrase sample has been selected (step S108; YES), the CPU 41 terminates the display of the reference information display screen 7 and displays the selected catch phrase sample in the catch phrase input field of the input screen 5. 53. For example, if the user selects “a refreshing sour cocktail with a flavor of citron” as shown in FIG. 10 as a catch phrase sample, the sample is displayed in the catch phrase input field 53. Entered. As a result, the user replaces the word “sour cocktail” with “ramen”, which is part of the name of the target product, in the “sour cocktail with a refreshing flavor of yuzu”. As shown in FIG. 5, it is possible to input a catch phrase “a refreshing ramen with a flavor of citron”.

  When it is determined that the catch phrase sample is not selected (step S108; NO), the CPU 41 determines whether or not to end the display of the reference information on the reference information display screen 7 (step S110). Specifically, for example, when the return button 75 on the reference information display screen 7 is selected by the user, the CPU 41 determines to end the display of the reference information.

  If it is determined not to end the display of the reference information (step S110; NO), the CPU 41 continues to display the reference information display screen 7 and performs the process of step S106 again.

  On the other hand, if it is determined that the display of the reference information is to be ended (step S110; YES), the CPU 41 ends the display of the reference information display screen 7 and displays the input screen 5 on the terminal display unit 24, which will be described later in step S111. Perform the process.

  After performing the process of step S109, the CPU 41 determines whether or not to end the input of each information on the input screen 5 (step S111). For example, when information is input into at least one of the input fields 51, 53, and 54 on the input screen 5 by the user and the creation button 56 is selected, the CPU 41 determines that the input is finished. For example, when the user selects the cancel button 57 on the input screen 5, the CPU 41 determines to end the input.

  If it is determined not to end the input (step S111; NO), the CPU 41 performs the process of step S102 again.

On the other hand, when it is determined that the input is to be ended (step S111; YES), the CPU 41 ends the reference information display process. For example, when the creation button 56 is selected after information is input to at least one of the input fields 51, 53, and 54, the CPU 41 ends the display of the input screen 5 and each input field 51. A plurality of types of POP data are created based on the information input to .about.54. Then, a preview screen 6 on which one of the created POP data is displayed is displayed on the terminal display unit 24. If the cancel button 57 is selected on the input screen 5, the CPU 41 ends the display of the input screen 5 and ends the program for creating POP data.
The reference information display process is performed as described above.

<< Technical Effects of this Embodiment >>
According to the present embodiment, the server 4 is based on the first search keyword input in the input area 73, the sales promotion information database in which a sample of the catch phrase for the purpose of sales promotion of the target product is stored. The sample of the catch phrase corresponding to the first search keyword is searched from the reference information display screen 7 on which the input area 73 is displayed with a predetermined trend word as a reference of the first search keyword input to the input area 73. Since the CPU 41 is displayed, the user can search for and acquire a catch phrase sample according to the fashion. Therefore, the user can easily create a catch phrase incorporating the fashion by using this as a basis.

  In addition, the CPU 41 acquires a second search keyword that is ranked higher in the number of searches during a predetermined period among the second search keywords for which content on the Internet is to be searched, and uses the acquired second search keyword as a search keyword. Since it is displayed on the reference information display screen 7 as a trend word, it is possible to create a catch phrase incorporating the fashion more reliably.

  In addition, the CPU 41 acquires a keyword having a higher use count in a predetermined period in a social networking service provided via the Internet, and displays the acquired keyword on the reference information display screen 7 as a trend word. Therefore, it is possible to create a catch phrase that incorporates the fashion more reliably.

  In addition, according to the present embodiment, the server 4 that creates a catch phrase for the purpose of promoting the sale of the target product based on the user's input acquires the trend word as reference information for creating the catch phrase. In addition, since the CPU 41 that presents the acquired reference information is provided, the user can easily create a catch phrase incorporating the fashion.

  In addition, since the CPU 41 acquires a trend word related to user information input in advance as reference information, reference information having low relevance with the user is excluded, and the user can easily find desired reference information. Therefore, the user can more easily create a catch phrase incorporating the fashion.

  Moreover, since CPU41 acquires the trend word relevant to the target goods as reference information, the reference information with low relation with the said goods is excluded, and a user tends to find desired reference information. Therefore, the user can more easily create a catch phrase incorporating the fashion.

  Further, since the CPU 41 acquires a trend word related to the created catch phrase as reference information, the reference information that is less relevant to the created catch phrase is excluded, and the user finds the desired reference information. Cheap. As a result, the user can easily improve the created catch phrase.

  The CPU 41 further includes a storage unit 45 for storing a sample of the catch phrase, and the CPU 41 acquires the sample from the storage unit 45 as reference information, so that the user can create a catch phrase using the sample as a template, You can create a catch phrase by incorporating some of the included phrases. Therefore, the user can create a catch phrase more easily.

  In addition, since the CPU 41 presents reference information at the time of input by the user for creating a catch phrase, the user can input information while confirming the reference information, and the user can more easily catch the catch phrase incorporating the fashion. Can be easily created.

<Others>
The description in the above embodiment is an example of a suitable advertisement creating apparatus and sales promotion information creating apparatus according to the present invention, and the present invention is not limited to this.

  For example, in the above-described embodiment, the server 4 stores various data in the storage unit 45 and displays various display screens on the terminal display unit 24, but is not limited thereto. For example, the server 4 may be configured to store various data in the storage unit 45 and display various display screens on the server display unit 44. In addition, the mobile terminal 2a may be configured to store various data in the storage unit 25 and display various display screens on the terminal display unit 24. In this case, the mobile terminal 2a itself may be configured as an advertisement creation device or It functions as a sales promotion information creation device.

  In the above-described embodiment, information related to a product is input to the input screen 5 and POP data that introduces the product is created. However, the present invention is not limited to this. Information may be input and POP data introducing the service may be created.

In the above-described embodiment, the reference information display screen 7 is displayed when the reference button 58 on the input screen 5 is selected. However, the present invention is not limited to this. For example, the reference information display screen 7 may be displayed when a predetermined operation is performed by the user on an editing screen (not shown) of POP data selected by the user from the plurality of types of generated POP data. Further, on the editing screen, when the user selects to edit the eye catch included in the POP data, the reference information display screen 7 may be displayed. In this case, the eye catch sample acquired from the storage unit 45 may be displayed in the sample display area 71 of the reference information display screen 7.
Further, the reference information display screen 7 may be displayed at a timing other than when the input screen 5 or the editing screen (not shown) is displayed.

  In the above-described embodiment, the trend word is acquired as reference information from the server 12 that is an external device. However, the present invention is not limited to this, and for example, a trend word stored in the storage unit 45 in advance is acquired. It is good to do.

  In the above-described embodiment, a predetermined number of trend words ranked based on the frequency of use within a predetermined period in social networking services such as Twitter (registered trademark) are acquired in order from the highest ranking. However, this is not a limitation. For example, trend words (so-called soaring words) ranked based on the fluctuation rate of the number of searches per unit time in online search services such as Google (registered trademark) and Yahoo! (registered trademark) A predetermined number may be obtained in order and used as reference information. Further, for example, in an online news distribution service, a predetermined number of trend words ranked based on the frequency of use or the number of searches within a predetermined period may be acquired in order from the highest ranking, and this may be used as reference information.

In the above-described embodiment, the acquired reference information is displayed on the reference information display screen 7. However, the present invention is not limited to this. For example, information related to input information or user information may be extracted from the acquired reference information, and the extracted information may be displayed on the reference information display screen 7. Here, “related” in the present invention is the same between a related word group associated with a word derived from target information and a related word group associated with a word derived from reference information. Means that at least one of the words is included. Therefore, in this case, the CPU 41 is configured to be able to acquire a related word group associated with each word in advance from the storage unit 45, an external device, or the like.
More specifically, when the reference button 58 is selected after “Yuzu salt ramen” is entered in the product name input field 51 by the user, the CPU 41 performs a morphological analysis on “Yuzu salt ramen” and “Yuzu salt ramen”. ”,“ Salt ”, and“ ramen ”, and related words grouped in advance (for example,“ food ”,“ fruit ”,“ citrus ”,“ yellow ”,“ autumn ”,“ Acquire “Winter Solstice”). Next, morphological analysis was performed on the keywords and samples acquired as reference information in the same manner, a related word group previously associated with the divided words was acquired, and acquired based on the above-mentioned “Yuzu Shio Ramen” Compare with related terms. If there is even one matching word, the reference information is extracted as related to the input information. In addition, when the reference button 58 is selected after a catch phrase or a word to be written is entered in the catch phrase input field 53, the CPU 41 performs the same processing and is input to the catch phrase entry field 53. Reference information related to the information may be extracted. Therefore, in this case, the user can select the reference button 58 for the purpose of further improving the catch phrase after entering the catch phrase in the catch phrase input field 53.
When the reference button 58 is selected after “ramen” image data is input in the image data input field 54, the CPU 41 performs image analysis on the image data and displays the product indicated by the image data. The word “ramen” is specified. Then, the CPU 41 acquires a related word group associated with the word “ramen” in advance, and extracts related reference information in the same manner as described above.

  In the embodiment described above, the reference information is displayed by displaying the reference information display screen 7 on the terminal display unit 24. However, the present invention is not limited to this. For example, the reference information may be presented by printing it on paper or the like, or the reference information may be presented by outputting the reference information by voice.

  In the above-described embodiment, the reference information acquired from the server 12 and the storage unit 45 is displayed on the reference information display screen 7. For example, the reference information is acquired only from the server 12, and only the reference information is displayed. May be displayed on the reference information display screen 7.

  In the above-described embodiment, the generated plural types of POP data are displayed one by one on the preview screen 6 one by one. However, the present invention is not limited to this. For example, the generated plural types of POP data are displayed. A plurality of POP data may be displayed in order or a list may be displayed.

  In the above-described embodiment, an example in which a hard disk, a semiconductor nonvolatile memory, or the like is used as a computer-readable medium of the program according to the present invention is disclosed, but the present invention is not limited to this example. As another computer-readable medium, a portable recording medium such as a CD-ROM can be applied. A carrier wave is also used as a medium for providing program data according to the present invention via a communication line.

Although several embodiments of the present invention have been described, the scope of the present invention is not limited to the above-described embodiments, but includes the scope of the invention described in the claims and equivalents thereof.
The invention described in the scope of claims attached to the application of this application will be added below. The item numbers of the claims described in the appendix are as set forth in the claims attached to the application of this application.
[Appendix]
<Claim 1>
Based on the first search keyword input in the predetermined input area, the first search keyword is stored in a predetermined database in which a sample of sales promotion information for the purpose of promoting the sales of the target product or service is stored. A search means for searching for a sample of the corresponding promotional information,
An advertisement creation comprising: display control means for displaying a predetermined trend word on a screen on which the predetermined input area is displayed and displayed as a reference for the first search keyword input to the predetermined input area apparatus.
<Claim 2>
The advertisement creating apparatus according to claim 1, wherein the sales promotion information is a catch phrase described as a part of an advertisement.
<Claim 3>
A first acquisition unit configured to acquire a second search keyword having a higher number of searches in a predetermined period among second search keywords for which content on the Internet is a search target;
The advertisement creating apparatus according to claim 1, wherein the display control unit displays the second search keyword acquired by the first acquisition unit on the display screen as the trend word.
<Claim 4>
A second acquisition means for acquiring a keyword that is ranked high in the number of uses in a predetermined period in a social networking service provided via the Internet;
The advertisement creating apparatus according to claim 1, wherein the display control unit displays the keyword acquired by the second acquisition unit on the display screen as the trend word.
<Claim 5>
A sales promotion information creation device that creates sales promotion information for the purpose of promoting sales of a target product or service based on user input,
Third acquisition means for acquiring a trend word as reference information for reference in creating the sales promotion information;
A sales promotion information creating apparatus comprising: presentation means for presenting the reference information acquired by the third acquisition means.
<Claim 6>
6. The sales promotion information creation apparatus according to claim 5, wherein the third acquisition unit acquires a trend word related to user information input in advance as the reference information.
<Claim 7>
The sales information creation apparatus according to claim 5 or 6, wherein the third obtaining unit obtains a trend word related to the product or service as the reference information.
<Claim 8>
8. The sales promotion information creating apparatus according to claim 5, wherein the third acquisition unit acquires a trend word related to the created sales promotion information as the reference information. 9.
<Claim 9>
Storage means for storing a sample of the promotional information;
Second acquisition means for acquiring the sample from the storage means as the reference information;
9. The sales promotion information creation support apparatus according to claim 5, wherein the presenting unit further presents the reference information acquired by the fourth acquiring unit.
<Claim 10>
10. The sales promotion information creating apparatus according to claim 5, wherein the presenting means presents the reference information at the time of input by a user for creating the sales promotion information.
<Claim 11>
Computer
Based on the first search keyword input in the predetermined input area, the first search keyword is stored in a predetermined database in which a sample of sales promotion information for the purpose of promoting sales of the target product or service is stored. Search means to search for corresponding promotional information samples,
Display control means for displaying a predetermined trend word on a display screen on which the predetermined input area is displayed as a reference for the first search keyword input to the predetermined input area;
Program to function as.
<Claim 12>
Based on the input of the user, the computer of the sales promotion information creation device for creating sales promotion information for the purpose of sales promotion of the target product or service,
Third acquisition means for acquiring a trend word as reference information to be used for creating the sales promotion information;
Presenting means for presenting the reference information obtained by the third obtaining means;
Program to function as.

4 servers (advertisement creation device, sales promotion information creation device)
7 Reference information display screen (display screen)
41 CPU (search means, display control means, first acquisition means, second acquisition means, third acquisition means, presentation means, fourth acquisition means)
45 Storage unit (storage means)
73 Input area

Claims (12)

Based on the first search keyword input in the predetermined input area, the first search keyword is stored in a predetermined database in which a sample of sales promotion information for the purpose of promoting the sales of the target product or service is stored. A search means for searching for a sample of the corresponding promotional information,
Display control means for displaying a predetermined trend word on a display screen on which the predetermined input area is displayed as a reference for the first search keyword input to the predetermined input area; apparatus.   The advertisement creating apparatus according to claim 1, wherein the sales promotion information is a catch phrase described as a part of an advertisement. A first acquisition unit configured to acquire a second search keyword having a higher number of searches in a predetermined period among second search keywords for which content on the Internet is a search target;
The advertisement creating apparatus according to claim 1, wherein the display control unit displays the second search keyword acquired by the first acquisition unit on the display screen as the trend word. A second acquisition means for acquiring a keyword that is ranked high in the number of uses in a predetermined period in a social networking service provided via the Internet;
The advertisement creating apparatus according to claim 1, wherein the display control unit displays the keyword acquired by the second acquisition unit on the display screen as the trend word. A sales promotion information creation device that creates sales promotion information for the purpose of promoting sales of a target product or service based on user input,
Third acquisition means for acquiring a trend word as reference information for reference in creating the sales promotion information;
A sales promotion information creating apparatus comprising: presentation means for presenting the reference information acquired by the third acquisition means.   6. The sales promotion information creation apparatus according to claim 5, wherein the third acquisition unit acquires a trend word related to user information input in advance as the reference information.   The sales information creation apparatus according to claim 5 or 6, wherein the third obtaining unit obtains a trend word related to the product or service as the reference information.   8. The sales promotion information creating apparatus according to claim 5, wherein the third acquisition unit acquires a trend word related to the created sales promotion information as the reference information. 9. Storage means for storing a sample of the promotional information;
And fourth acquisition means for acquiring the sample as the reference information from the storage means,
The sales information creation apparatus according to any one of claims 5 to 8, wherein the presenting unit further presents the reference information acquired by the fourth acquiring unit.   10. The sales promotion information creating apparatus according to claim 5, wherein the presenting means presents the reference information at the time of input by a user for creating the sales promotion information. Computer
Based on the first search keyword input in the predetermined input area, the first search keyword is stored in a predetermined database in which a sample of sales promotion information for the purpose of promoting the sales of the target product or service is stored. Search means to search for corresponding promotional information samples,
Display control means for displaying a predetermined trend word on a display screen on which the predetermined input area is displayed as a reference for the first search keyword input to the predetermined input area;
Program to function as. Based on the input of the user, the computer of the sales promotion information creation device for creating sales promotion information for the purpose of sales promotion of the target product or service,
Third acquisition means for acquiring a trend word as reference information to be used for creating the sales promotion information;
Presenting means for presenting the reference information obtained by the third obtaining means;
Program to function as.

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