JP2018113023A - Information collection device, lifestyle estimation device, recommendation presentation device, information collection method, and program for information collection - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information collection device, a lifestyle estimation device, an information collection method, and a program for information collection capable of easily collecting information, and collecting subjective information of an object person.SOLUTION: The information collection device comprises: a first information collection part for collecting at least one piece of information of the information of a Web site that an object person browses, information that the object person inputs and information for the object person that another person has input; a question presentation part for presenting a question to the object person; and a second information collection part for collecting an answer to the question.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information collection device, a lifestyle estimation device, a recommendation presentation device, an information collection method, and an information collection program, and in particular, an information collection device, a lifestyle estimation device, a recommendation presentation device that can effectively collect personal data, The present invention relates to an information collection method and an information collection program.

  In recent years, home appliances and AV devices in the home are connected to the network, and various history information collected in the cloud (so-called life log information such as browsing history of the target person's WEB site and application usage history) It is considered to provide a service for individuals suitable for the lifestyle of the target person and to perform market analysis using statistical information by cooperating with service providers. However, since the life log information is information related to the privacy of the subject, the behavior estimation of the subject using the life log of the mobile terminal such as location information and application usage history is monitored for the subject. Accompanied by psychological discomfort. In addition, from the perspective of the Personal Information Protection Law, collecting life logs from the target person's mobile terminal requires obtaining the consent of the person in advance, so the life logs are collected and stored unconditionally and used freely I can't do it.

  Therefore, in the prior art, it has been proposed to estimate the behavior of the target person without collecting the life log from the mobile terminal. For example, Patent Document 1 discloses a recognition unit that recognizes a place where a mobile terminal is present, a place where the mobile terminal recognized by the recognition unit is present, and information provided in advance according to the situation of the mobile terminal. The behavior of the target person carrying the mobile terminal based on the provision section provided to the user, the history of the provision information provided by the provision section, and the behavior information indicating the behavior of the target person corresponding to the provision information There has been proposed a behavior estimation apparatus including an estimation unit for estimating

Japanese Patent Laying-Open No. 2006-4364

  However, in the invention disclosed in Patent Document 1, the location where the mobile terminal is present is recognized, and predetermined provision information is provided to the mobile terminal according to the location where the recognized mobile terminal exists and the situation of the location. The behavior of the target person carrying the portable terminal is merely estimated based on the history of the provided information provided and the behavior information indicating the behavior of the target person determined in advance corresponding to the provision information. In addition, since the amount of information necessary to estimate the behavior of the target person is small, only a rough estimation can be expected, which is likely to be insufficient for market analysis. Moreover, although the target person's preference is estimated from the browsing history of the WEB site, it is difficult to accurately estimate the target person's preference only by text mining the WEB site. In addition, since the preference of the target person is not accurately estimated, there is a risk that the target person may feel troublesome if a product or the like is recommended based on this estimation.

  As described above, personal information related to life logs has a problem that it is difficult to collect because psychological discomfort and the consent of the person are necessary. In addition, personal information related to conventional life logs is objective information such as position information and image information, and is not subjective information such as the subject's emotions. There was a problem that there was a possibility of wrong market analysis.

  The present invention has been made in order to solve the above-described problems, and facilitates information collection, and can collect subjective information of an information collection target person, information collection apparatus, lifestyle estimation apparatus, and information collection The object is to provide a method and a program for collecting information.

  In order to solve the above problems, in the information collecting apparatus according to the first invention of the present application, at least one or more of information on a WEB site browsed by a target person, information input by the target person, and information for the target person input by another person A first information collecting unit that collects the information, a question presenting unit that presents a question to the target person, and a second information collecting unit that collects an answer to the question.

  The information collection device according to the first invention of the present application is a first information collection for collecting at least one information of information on a WEB site browsed by a target person, information input by the target person, and information for the target person input by another person A question presenting unit for presenting a question to the target person, and a second information collecting unit for collecting answers to the question. For this reason, it is possible to easily collect information such as personal information of the target person in a wider range from information on the WEB site browsed by the target person and information input by the target person. Further, information such as the evaluation of another person with respect to the target person can be collected from the information about the target person input by another person. In addition, subjective information such as the subject's thoughts, feelings, and psychology can be collected from the answers to the questions. In addition, in this application, the information on a WEB site includes the information on the browsing history of a WEB site.

  An information collecting apparatus according to a second invention of the present application includes, in the first invention of the present application, an information analyzing unit that analyzes information collected by the first information collecting unit, wherein the question presenting unit is the information analyzing unit The question is presented based on the analysis result.

  The information collection device according to the second invention of the present application includes an information analysis unit that analyzes information collected by the first information collection unit, and the question presentation unit presents a question based on the analysis result of the information analysis unit. To do. For this reason, it is possible to ask questions about matters that the subject is more interested in, and it is possible to effectively collect subjective information such as the subject's thoughts, feelings, and psychology.

  An information collection device according to a third invention of the present application is characterized in that, in the first invention of the present application or the second application of the present application, a third information collection unit for collecting response times for the plurality of questions is provided.

  The information collection device according to the third aspect of the present application includes a third information collection unit that collects response times for a plurality of questions. Therefore, the psychological state of the subject can be estimated from the answer time for each question, and the subjective and objective information of the subject can be collected.

  An information collecting apparatus according to a fourth invention of the present application generates the subject's own history based on information collected by the first information collecting unit in any of the first invention of the present invention to the third invention of the present application. It is characterized by having a personal history generator.

  The information collection device according to the fourth invention of the present application includes a personal history generation unit that generates the personal history of the subject based on information collected by the first information collection unit. For this reason, since the target person actively enters information necessary for creating his / her own history, more information can be expected to be collected.

  The lifestyle estimation apparatus according to the fifth invention of the present application is a first collection unit that collects at least one of information on a WEB site browsed by a target person, information input by the target person, and information for the target person input by another person. Information collecting unit, a question presenting unit that presents a question to the target person, a second information collecting unit that collects an answer to the question, the information collected by the first information collecting unit, and the And a lifestyle estimation unit that estimates the lifestyle of the target person based on answers collected by the second information collection unit.

  The lifestyle estimation apparatus according to the fifth invention of the present application is a first information that collects at least one information of information on a WEB site browsed by a target person, information input by the target person, and information for the target person input by another person. A collecting unit, a question presenting unit for presenting a question to the target person, a second information collecting unit for collecting answers to the question, and information and a second information collecting unit collected by the first information collecting unit And a lifestyle estimation unit that estimates the lifestyle of the target person based on the answers collected in (1). Therefore, a wide range of information such as the personal information of the target person collected, objective information of the target person from the information about the target person entered by others and answers to questions, subjective thoughts, feelings, psychology, etc. It is possible to estimate the lifestyle of the subject in consideration of the objective and subjective information of the subject to be collected.

  A lifestyle estimation apparatus according to a sixth invention of the present application is the fifth invention of the present application, further comprising an information analysis unit for analyzing information collected by the first information collection unit, wherein the question presentation unit is the information analysis unit. The question is presented based on the analysis result.

  The lifestyle estimation device according to the sixth invention of the present application includes an information analysis unit that analyzes information collected by the first information collection unit, and the question presenting unit asks a question based on the analysis result of the information analysis unit. Present. For this reason, it is possible to ask questions about matters that the subject is more interested in, and to estimate the lifestyle of the subject based on subjective information such as the subject's thoughts, feelings, and psychology.

  A lifestyle estimation apparatus according to a seventh aspect of the present invention is characterized in that, in the fifth aspect of the present invention or the sixth aspect of the present invention, the lifestyle estimation apparatus includes a third information collection unit that collects response times for the plurality of questions.

  The lifestyle estimation apparatus according to the seventh invention of the present application includes a third information collection unit that collects response times for a plurality of questions. Therefore, the psychological state of the subject can be estimated from the answer time for each question, and the lifestyle of the subject can be accurately estimated.

  The lifestyle estimation apparatus according to the eighth invention of the present application generates the personal history of the subject based on information collected by the first information collection unit in any of the fifth invention to the seventh invention of the present application. It features a self-history generation unit.

  The lifestyle estimation apparatus according to the eighth invention of the present application includes a personal history generation unit that generates a personal history of the subject based on information collected by the first information collection unit. For this reason, since the target person actively enters information necessary for creating his / her own history, more information can be expected to be collected. As a result, the lifestyle of the target person can be effectively estimated.

  A lifestyle estimation apparatus according to a sixth invention of the present application is the first database for storing information collected by the first information collecting unit in the fifth invention to the eighth invention of the present application, and the second And a second database that accumulates answers collected by the information collecting unit, wherein the lifestyle estimating unit accumulates information accumulated in the first database and the first and second databases. Based on the answer, the lifestyle of the target person is estimated.

  The lifestyle estimation apparatus according to the ninth aspect of the present invention is a first database that accumulates information collected by the first information collection unit and a second database that accumulates responses collected by the second information collection unit. The lifestyle estimation unit estimates the lifestyle of the target person based on the information stored in the first database and the answers stored in the first and second databases. For this reason, a target person's lifestyle can be estimated more effectively.

  The lifestyle estimation device according to the tenth invention of the present application is the first keyword for extracting one or more keywords from the information collected by the first information collecting unit in any of the fifth invention to the ninth invention of the present application. An extraction unit; and a second keyword extraction unit that extracts one or more keywords from the answers collected by the second information collection unit, wherein the lifestyle estimation unit includes the first and second keyword extraction units The lifestyle of the target person is estimated based on the similarity of one or more keywords extracted in (1).

  The lifestyle estimation apparatus according to the tenth invention of the present application is a first keyword extraction unit that extracts one or more keywords from information collected by the first information collection unit, and a response that is collected by the second information collection unit. And a second keyword extraction unit that extracts one or more keywords from the lifestyle estimation unit, based on the similarity of the one or more keywords extracted by the first and second keyword extraction units. Estimate the style. For this reason, it is possible to estimate the lifestyle of the subject based on the degree of matching between the content of the WEB site and the answer of the question by the subject, and the accuracy of estimation of the lifestyle of the subject is improved.

  According to an eleventh aspect of the present invention, in the lifestyle estimation device according to any one of the fifth to tenth aspects of the present invention, the lifestyle estimation unit includes at least one of the name, age, address, sex, occupation, etc. of the subject. It is characterized in that the target person's lifestyle is estimated based on attribute information including two.

  In the lifestyle estimation device according to the eleventh invention of the present application, the lifestyle estimation unit estimates the lifestyle of the subject based on attribute information including at least one of the subject's name, age, address, sex, occupation, and the like. . For this reason, the estimation accuracy of the lifestyle of the target person is further improved.

  A recommendation presentation device according to a twelfth aspect of the present invention is a first collection device that collects at least one information of information on a WEB site browsed by a target person, information input by the target person, and information for the target person input by another person. An information collecting unit; a question presenting unit that presents a question to the target person; a second information collecting unit that collects answers to the question; information collected by the first information collecting unit; And a recommended presentation unit that presents recommended products and / or recommended services to the target person based on answers collected by the information collecting unit.

  The recommended presentation device according to the twelfth invention of the present application is a first information collection that collects at least one of information on a WEB site browsed by a target person, information input by the target person, and information for the target person input by another person Section, a question presenting section for presenting questions to the target person, a second information collecting section for collecting answers to the questions, and information collected by the first information collecting section and second information collecting A recommendation presentation unit that presents recommended products and / or recommended services to the target person based on the answers collected in the unit. Therefore, from a wide range of information such as information on the WEB site browsed by the subject and information entered by the subject, information on the subject entered by others, information such as evaluation of others against the subject, and answers to questions from the subject Based on subjective information such as thoughts, feelings, psychology, etc., it is possible to present recommended products and / or services to the subject in consideration of the objective and subjective information of the subject It is possible to make a highly accurate presentation.

  In the information collection method according to the thirteenth invention of the present application, the first information collection unit includes at least one or more of information on a WEB site browsed by a target person, information input by the target person, and information for the target person input by another person Collecting information, a question presenting unit presenting a question to the subject, and a second information collecting unit collecting a response to the question. .

  The information collection program according to the fourteenth aspect of the present invention collects at least one information of a computer, information on a WEB site browsed by the subject, information entered by the subject, and information for the subject entered by another person And a second information collection unit that collects answers to the questions.

  The information collection system according to the fifteenth invention of the present application associates a terminal that accepts an input of a subject, an ID issuing unit that issues an identification number to the subject, and the identification number and data transmitted from the terminal And a server having a storage unit for storing, wherein the terminal issues a membership card to which an identification number issued by the server is assigned. According to the information collection system according to the fifteenth aspect of the present invention, data can be collected even from a subject who does not have a portable terminal such as a smartphone or a terminal such as a personal computer. That is, it is possible to collect data for estimating the behavior pattern of the target person offline.

  The server of the information collection system according to the sixteenth aspect of the present invention is characterized in that data transmitted in association with the identification number from the terminal is stored in the storage unit in association with the identification number. The information collection system according to the sixteenth aspect of the present invention can collect data for estimating the behavior pattern of the target person from a terminal installed in a store or shopping center (SC).

  The information collection system according to the seventeenth invention of the present application refers to data related to products and / or services, and presents recommended products and / or recommended services to the target person based on the referenced data and data stored in the storage unit. It is further provided with the recommendation presentation part to perform. According to the information collecting system according to the seventeenth invention of the present application, since products and / or services are presented based on the offline behavior data of the target person stored in the storage unit, the accuracy is higher than that based solely on the online behavior data. Highly recommended products and services can be presented. In addition, by using a terminal installed in a store or shopping center (SC), products and / or services can be presented to a target person who does not have a mobile terminal such as a smartphone or a terminal such as a personal computer. it can.

  The information collecting system according to the eighteenth aspect of the present invention includes a question presenting unit that presents a question to the target person, and a fourth information collecting unit that collects an answer to the question. The recommended product and / or recommended service is presented to the target person based on the answer collected by the information collecting unit and the attribute information of the user. The information collection system according to the eighteenth invention of the present application takes into account the objective and subjective information of the subject based on subjective information such as the subject's thoughts, feelings, and psychology from the answers to the questions. Since the recommended product and / or service can be presented to the target person, it is possible to present with very high accuracy.

  The information collection system according to the nineteenth aspect of the present invention includes a coupon issuing unit that issues a coupon to the target person based on purchase results of the recommended product and / or recommended service of the target person.

  According to the information collection system according to the nineteenth invention of the present application, a coupon is issued based on the purchase result of the recommended product and / or recommended service of the target person, so a coupon with high accuracy is issued for the preference and needs of the target person. be able to. Moreover, since the goods and services are proposed based on the offline subject's behavior pattern, the coupon issued is also based on the offline subject's behavior pattern.

  The recommended presentation unit of the information collection system according to the twentieth invention of the present application groups the target person based on the answers collected by the information collection unit and the attribute information of the user, and the coupon issue unit In contrast, a coupon is issued. According to the information collection system according to the twentieth aspect of the present invention, the subject is grouped based on the offline subject's behavior pattern and the coupon is issued, so that the subject's exchange is promoted. In addition, regional activation can be promoted by using a coupon to a local store as a group.

  The recommended presentation unit of the information collection system according to the twenty-first invention of the present application groups the subjects based on attribute information including at least one of the age, sex, occupation, and address of the subject. . According to the information collection system pertaining to the present invention, the subject area is grouped based on the attribute information including at least one of the subject's age, sex, occupation, and address. Various groupings can be made.

  An information collecting system according to a twenty-second invention of the present application includes a fifth information collecting unit that collects behavior data of the target person, and the recommended presentation unit is based on data collected by the fifth information collecting unit. The target persons are grouped. According to the information collecting system according to the twenty-second invention of the present application, since the target persons are grouped based on the data collected by the fifth information collecting unit, the target persons are grouped based on the behavior pattern of the target persons offline. can do.

  The coupon issuing unit of the information collection system according to the twenty-third invention of the present application divides the coupon points and gives them to the subject. According to the information collecting system according to the twenty-third invention of the present application, the coupon points are divided and given to the target person, so an event such as how to divide the points in the group can be performed. The exchange of the target person to which it belongs is activated. In addition, because you can enjoy through the division of points, there is also an incentive to go to that store and receive the service, which has the effect of revitalizing the region.

  As described above, according to the present invention, an information collection device, a lifestyle estimation device, an information collection method, and an information collection program capable of facilitating information collection and collecting subjective information of an information collection target person The purpose is to provide.

1 is a configuration diagram of an information collection system according to a first embodiment. It is a block diagram of the subject terminal which concerns on 1st Embodiment. It is a functional lineblock diagram of the information collection device concerning a 1st embodiment. It is a figure which shows an example of the personal history drawn by the information collection apparatus which concerns on 1st Embodiment. It is a flowchart which shows the operation | movement of account creation of the information collection apparatus which concerns on 1st Embodiment. It is a flowchart which shows the operation | movement of information collection of the information collection apparatus which concerns on 1st Embodiment. It is a function block diagram of the lifestyle estimation apparatus which concerns on 2nd Embodiment. It is a flowchart which shows operation | movement of the lifestyle estimation apparatus which concerns on 2nd Embodiment. It is a function block diagram of the lifestyle estimation apparatus which concerns on the modification of 2nd Embodiment. It is a flowchart which shows operation | movement of the lifestyle estimation apparatus which concerns on the modification of 2nd Embodiment. It is a functional block diagram of the recommendation presentation apparatus which concerns on 3rd Embodiment. It is a block diagram of the information collection system which concerns on 4th Embodiment. It is a function block diagram of the server 7 which concerns on 4th Embodiment. It is the figure which showed the database memorize | stored in the memory | storage part 703 of the information collection system which concerns on 4th Embodiment.

(First embodiment)
First, the configuration of the information collection system will be described with reference to FIG. The information collection system includes a target person terminal 1, an information collection apparatus 2 (server), and a network 3 that connects the target person terminal 1 and the information collection apparatus 2. The target person terminal 1 is an information device that is held by the target person U and that inputs necessary information in the present embodiment. The target person terminal 1 is, for example, a mobile terminal such as a smartphone or a mobile phone, a desktop PC, a notebook PC, or the like. The network 3 includes various types such as LTE, 4G, 3G, WiFi (registered trademark), BlueTooth (registered trademark), and the like. For this reason, the target person terminal 1 and the information collection device 2 are connected via the base station 4, the access point 5, and the like.

  FIG. 2 is a configuration diagram of the subject terminal 1 according to the first embodiment. The target person terminal 1 includes at least a storage device 101, a transmission / reception unit 102, an input device 103, a display device 104, and a control unit 105.

  The storage device 101 is a device for storing information, and is, for example, a semiconductor element memory such as an HDD (Hard Disk Drive) or an SSD (Solid State Drive).

  The transmission / reception unit 102 receives data transmitted from the information collection device 2, for example, a questionnaire including questions. In addition, data input by the subject U using the input device 103 is transmitted to the information collecting device 2.

  The input device 103 is an input device such as a touch panel, a keyboard, or a mouse. The target person U uses the input device 103 to log in to his / her account or input an answer to a question included in the questionnaire. Further, the target person U can also input a comment using the input device 103. Further, the target person U inputs his / her attribute information (including at least one of name, age (or age), address, gender, occupation, etc.) using the input device 103.

  The display device 104 is, for example, a liquid crystal panel, an EL panel, or a CRT (Cathode Ray Yube). An input screen for information necessary in the present embodiment, such as a login screen, a questionnaire screen, an attribute information input screen, a tweet input screen, and the like. Etc. are displayed.

  The control unit 105 is a CPU (Central Processing Unit) or an MPU (Micro Processing Unit), and controls the information collection device 1.

  FIG. 3 is a functional configuration diagram of the information collection device 2. The information collection device 2 includes a transmission / reception unit 201, a storage unit 202, a first information collection unit 203, a question presentation unit 204, a second information collection unit 205, an information analysis unit 206, and a third information A collection unit 207, a personal history generation unit 208, and a control unit 209 are provided. Note that the function of the information collection device 2 shown in FIG. 3 is realized by reading and executing an information collection program stored in a nonvolatile memory, HDD, or the like in the CPU or MPU.

  The transmission / reception unit 201 receives information (data) input by the target person U using the input device 103 of the target person terminal 1, information (data) of the WEB site including browsing history, and the like. Further, the transmission / reception unit 201 transmits the question extracted by the question presentation unit 204 to the target person terminal 1. Data received by the transmission / reception unit 201 is stored in the storage unit 202. The storage unit 202 stores a plurality of questions to be presented to the target person U.

  The first information collection unit 203 includes information on the WEB site that the target person U browses (including the browsing history of the WEB site), and information that the target person U inputs using the input device 103 of the target person terminal 1 (for example, , Post or comment entered by SNS (Social Networking Service) such as blog, Facebook (registered trademark), Twitter (registered trademark), shopping history, etc., information on the subject U entered by others (for example, At least one piece of information such as advice or comment posted by other person to the subject U via SNS or the like is collected and stored in the storage unit 202.

  The question presentation unit 204 extracts and presents one or more questions from the plurality of questions stored in the storage unit 202 to the target person U. The questions extracted by the question presenting unit 204 are transmitted from the transmission / reception unit 201 to the target person terminal 1 via the network 3 and displayed on the display device 104 of the target person terminal 1. The questions stored in the storage unit 202 include customer questionnaires, in-house questionnaires, opinions, comments, consultations, and the like. In addition, the question presentation unit 204 may present the question at an arbitrary location or timing, for example, at the final location or small paragraph of the WEB site. May be. In addition, in the present application, events include parties, weddings, secondary weddings, seminars, exhibitions, street events, school festivals, contests, and the like. The question includes a quiz.

  Further, at the event venue, a question (for example, Janken) or the like for determining an answer on the spot may be presented. In the seminar venue, a question for evaluating the seminar may be presented. For example, questions such as “Is it easy to understand?” “Is the instructor friendly?” “Do you want to participate again?” For example, “Yes” Answers such as “No”, “Good”, “Bad”, and “Normal” can be considered. The presentation of questions at event venues and seminar venues may include push notifications via apps or email delivery.

  Question extraction by the question presentation unit 204 is performed based on the analysis result of the information analysis unit 206. For example, question extraction by the question presentation unit 204 may be performed based on the degree of matching between information (contents) collected by the first information collection unit 203 and the question content, or the first information collection unit 203. A question including the most frequently used keyword of the information collected in (1) may be presented. Also, various types of questions stored in the storage unit 202 can be considered. For example, a question in which a question sentence and an answer are created only by sentences, a question using image data (photos), and the like can be considered. In the case of a question using image data (photo), the question may be presented based on the degree of matching with the image on the WEB site.

  In addition, you may enable it to set a score and answer time to a question. Moreover, it is preferable that a question is a type of question which can answer in a short time, such as Yes and No. This is because psychologically, the type of question that can be answered in a short time tends to bring out the inner surface of the subject U. Moreover, in order to prompt the subject U to input information, it is not preferable to give points or cash when answering a question. This is because it is possible to answer that you do not think of points or cash wants, and noise is mixed in the collected information. Artificial intelligence may be used for question extraction by the question presenting unit 204, or a new question may be created using artificial intelligence.

  The second information collection unit 205 collects answers to the questions presented by the question presentation unit 204.

  The information analysis unit 206 analyzes the information collected by the first information collection unit 203. For example, the information analysis unit 206 determines what WEB site (for example, a travel agency site or a nail salon site) the WEB site browsed by the subject U is, or the subject U is an input device of the subject terminal 1. What information (for example, postings, comments, shopping histories, etc., input by SNS (Social Networking Service) such as blog, Facebook (registered trademark), etc.) Whether such contents are described or the like is analyzed using a technique such as text mining or image search, and the object of interest (for example, keyword) of the target person U is estimated. In addition, for example, the information analysis unit 206 determines what the subject U is from another person based on information about the subject U input by others (for example, advice or comment posted by others on the subject U via SNS or the like). Guess if you are receiving an evaluation. The information analysis unit 206 also analyzes a stamp used in SNS or the like. The analysis of this stamp can mainly collect emotion information. Artificial intelligence may be used for this information analysis.

  The third information collection unit 207 collects answer time (time from question presentation to answer) for the question presented by the question presenting unit 204.

  The personal history generation unit 208 generates a personal history based on information collected by the first information collection unit. FIG. 4A is a diagram illustrating an example of a personal history generated by the personal history generation unit 208. As shown in FIG. 4A, the self-history generation unit 208, for example, based on the information collected by the first information collection unit 203, the lifestyle (value, life view, customs, etc.) of the target person U By quantifying by dividing into multiple items (for example, A life, B work, C company, D hobby, E health, etc.) and displaying these quantified values in time series The lifestyle of the target person U is visualized in time series. In FIG. 4A, only five items A to E are visualized, but the lifestyle of the target person U is described as “clothing”, “food”, “residential”, “ken”, “beauty”. ”,“ Healing ”,“ love ”,“ low ”,“ play ”,“ study ”,“ work ”,“ wealth ”divided into 12 elements and quantified values are displayed in time series Thus, the lifestyle of the target person U may be visualized.

  Note that the information necessary to display the graph shown in FIG. 4A is collected by at least one of the first information collection unit 203, the second information collection unit 205, and the third information collection unit 207. It is possible to obtain the information by analyzing the information to be obtained and dividing it into items for quantification. As described above, the self-history generation unit 208 displays the values of the subject person U and the view of life by quantifying the lifestyle of the subject person U as shown in FIG. Can do. In addition, by quantifying and displaying your own values and life views in chronological order, you can see the turning points where your values and life views have changed (for example, events such as disasters and advice from others). You can know what you have formed (events and environment). In addition, by displaying as shown in FIG. 4A, it is possible to know what items (for example, work, fame, family, etc.) are emphasized in the past and present. Furthermore, it can be expected to recognize the gap (difference) between the present self and the future self and review the present self.

  In addition, information about the target person U that is generated by the other person is generated from the information on the WEB site that the target person browses, the information that the target person U inputs, the information that she answers to the question, etc. The personal history as seen by others may be generated from information on answers to questions such as impressions of the subject U made to others (for example, information such as impressions of the subject U answered by acquaintances). By comparing self-history from the perspective of oneself with that of others, the gap between one's own perception and the perception of others can be grasped, and an opportunity to review one's own values and views on life can be obtained. I can expect.

  The personal history shown in FIG. 4A is an example, and the personal history may be drawn by other methods. For example, as shown in FIG. 4B, for lifestyle display, for example, items such as “health”, “family”, “wealth”, “human network”, “love”, “fame” are provided, Each item may be scored from the analysis result of information collected by the first information collection unit 203 and represented by a radar chart or the like. In addition, a pie chart may be used to indicate the proportion of each item. When the lifestyle is displayed using the pie chart, the pie chart indicating the lifestyle at an arbitrary point in time can be displayed because the lifestyle cannot be displayed in time series.

  The control unit 209 controls the entire information collection device 2.

  5 and 6 are flowcharts showing the operation of the information collecting apparatus 2 according to the first embodiment. Hereinafter, with reference to FIG. 5 and FIG. 6, an operation of the information collection device 2 according to the first embodiment will be described.

  First, an account creation operation will be described with reference to FIG. The target person U accesses the dedicated website from the target person terminal 1 and creates an account (step S101). The target person U inputs attribute information including at least one of his / her name, age, address, sex, occupation, contact information (email address, telephone number, etc.) on the registration screen. The attribute information shown here is an example, and other attribute information may be input.

  The information collection device 2 issues a login ID and a password to the target person U who has registered in S101 (S102). The control unit 208 of the information collection device 2 transmits an invitation email describing the issued login ID and password to the email address input in S101 (S103). The invitation mail is transmitted from the transmission / reception unit 201.

  The target person U opens the received invitation mail and logs in from the dedicated website (my page) using the written login ID and password (S104). The target person U adds / corrects attribute information as necessary after login (for example, change of login ID, password, address, contact address, etc.) (S105).

  Next, with reference to FIG. 6, the information collection operation of the information collection device 2 according to the first embodiment will be described. The first information collection unit 203 includes information on a WEB site browsed by the target person U, information input by the target person U using the input device 103 of the target person terminal 1, and information on the target person U input by another person. At least one or more pieces of information are collected (S201) and stored in the storage unit 202. The information analysis unit 206 analyzes the information collected by the first information collection unit 203 (S202).

  The question presentation unit 204 extracts and presents one or more questions from a plurality of questions stored in the storage unit 202 based on the analysis result in the information analysis unit 206 (S203). The second information collection unit 205 collects answers to the questions presented by the question presentation unit 204 (S204). The third information collection unit 207 collects the answer time (time from question presentation to answer) for the question presented by the question presenting unit 204 (S205). The personal history generation unit 208 generates the personal history shown in FIG. 4 based on the information collected by the first information collection unit 203, the second information collection unit 205, and the third information collection unit 207 (see FIG. 4). S206).

  As described above, the information collection device 2 according to the first embodiment includes information on the WEB site browsed by the target person U, information input by the target person U using the input device 103 of the target person terminal 1, and other people A first information collection unit 203 that collects at least one or more pieces of information about the input target person U, a question presentation unit 204 that presents a plurality of questions to the target person U, and collects answers to the plurality of questions And a second information collection unit 205. For this reason, it is possible to easily and widely collect information such as personal information of the subject person U. Moreover, since the information input by the subject person U is collected, the information about the subject person U can be collected in a wider range. Further, since information on the target person U input by another person is collected, information such as evaluations of other persons on the target person U can be collected, and more objective information on the target person U can be collected. Furthermore, subjective information such as the thoughts, feelings, and psychology of the subject U can be collected from the answers to the questions. As a result, highly accurate marketing analysis can be performed. Moreover, it becomes possible to effectively propose the products and services that the target person U is seeking.

  Moreover, targeted marketing can be performed by collecting answers to a plurality of questions (questionnaires) presented by the question presentation unit 204 as in the above embodiment. For example, the target can be narrowed down to those who cannot be narrowed down by normal questionnaires such as age, gender, area where they live, and favorite brands, and cannot be approached. In addition to answers to multiple questions (questionnaires), by combining other collected information, you can further narrow down the target layer (target person). Suggest products and services. For this reason, it can be considered to be particularly useful information for pointed companies that do not target the mass layer (such as companies that are at the forefront of fashion).

  The information collection device 2 according to the first embodiment includes an information analysis unit 206 that analyzes information collected by the first information collection unit 203, and the question presentation unit 204 is based on the analysis result of the information analysis unit 206. Present your questions. For this reason, it is possible to ask questions about matters that the subject U is more interested in, and it is possible to effectively collect subjective information such as the thoughts, feelings, and psychology of the subject U. As a result, more accurate marketing analysis can be performed. Moreover, it becomes possible to propose the products and services that the target person U is seeking with higher accuracy.

  The information collection device 2 according to the first embodiment includes a third information collection unit 207 that collects response times for a plurality of questions. For this reason, the psychological state of the subject U can be estimated from the answer time for each question, and the subjective and objective information of the subject U can be collected. As a result, more effective and highly accurate marketing analysis can be performed. Moreover, it becomes possible to propose more effective and highly accurate products and services desired by the target person U.

  Since the information collection device 2 according to the first embodiment includes the self-history generation unit 208, the target person U actively inputs information necessary for the creation of the self-history. Can be expected to collect. As a result, highly accurate marketing analysis can be performed very effectively. Moreover, it becomes possible to highly effectively and highly accurately propose the products and services that the target person U is seeking.

  In the above description, question presentation and collection of response information were mainly explained at seminar venues and live venues, but the participation of citizens using the functions of the question presentation unit 204 and the second information collection unit 205 was explained. On-demand question presentation answer information such as type voting (for example, TV program planning, public opinion polls, elections, etc.) may be collected. Even in this case, you may collect the response time for the question, but unlike the live-type question above, the tendency for the response time to be longer tends to be reflected in the response rather than intuition, More objective information about the subject U can be collected. Also, with the passage of time (for example, units such as days, weeks, months, years), people's ideas also change, so even if you receive the same question, the answer may have changed from before Highly, by reflecting changes in answers to similar questions in the generation of personal history in the personal history generation unit 208, it is possible to more accurately quantify and display the values and life views of the past. can do. In addition, we can know more accurately by confirming changes (transitions) in responses to inflection points (for example, events such as disasters, advice from others, etc.) that have changed our sense of values and life, You can learn more effectively what has formed you (events and environments). In addition, by knowing the turning point where such sense of values and life changed, more effective marketing analysis can be performed more effectively.

(Second Embodiment)
FIG. 7 is a functional configuration diagram of the lifestyle estimation apparatus 2A according to the second embodiment. Hereinafter, the functional configuration of the lifestyle estimation apparatus 2A according to the second embodiment will be described with reference to FIG. In addition, the same code | symbol is attached | subjected to the structure same as the structure demonstrated with reference to FIGS. 1-6, and the overlapping description is abbreviate | omitted. In this application, “lifestyle” means the way of life and how to operate. It also refers to the way of life of individuals, including life views, values and customs.

  As illustrated in FIG. 7, the lifestyle estimation apparatus 2A according to the second embodiment includes a transmission / reception unit 201, a storage unit 202, a first information collection unit 203, a question presentation unit 204, and a second information collection. Unit 205, information analysis unit 206, third information collection unit 207, self-history generation unit 208, control unit 209, and lifestyle estimation unit 210.

  7 will be described below. The transmission / reception unit 201, the storage unit 202, the first information collection unit 203, the question presentation unit 204, which are the functional configurations described with reference to FIGS. A description of the second information collection unit 205, the information analysis unit 206, the third information collection unit 207, the self history generation unit 208, and the control unit 209 is omitted. The function of the lifestyle estimation apparatus 2A shown in FIG. 7 is realized by reading a lifestyle estimation program stored in a non-volatile memory, HDD, or the like into the CPU or MPU and executing it.

  The lifestyle estimation unit 210 estimates the lifestyle of the target person U based on the analysis result of the WEB site and answers to a plurality of questions. Specifically, the lifestyle estimation unit 210 performs “clothing”, “food”, “living”, “ken”, “beauty”, “healing”, “love”, “an”, “you”, “ "12", "Work", and "Wealth" are scored based on the analysis results of the WEB site and answers to multiple questions. In the present embodiment, the lifestyle estimation unit 210 considers that the more information that is included as a result of analysis of the WEB site, the higher the interest, and the higher the score. In addition, the lifestyle estimation unit 210 also gives higher points to the answers to a plurality of questions as the items (elements) that are more interesting. Further, points may be given in consideration of the answer time of the question.

  For example, if the analysis result of the WEB site browsed by the target person U includes a large amount of information related to clothing and apparel, the lifestyle estimation unit 210 may select “clothing”, “food”, “residential”, “ken”, “beauty”.・ A lot of points are given to “Clothes” out of 12 elements of “Healing”, “Love”, “Low”, “Play”, “Study”, “Work”, “Wealth”. In addition, the lifestyle estimation unit 210 also gives higher points to the answers to a plurality of questions as the items (elements) that are more interesting. This can be realized by, for example, estimating that the interest is high if there are many positive answers (for example, YES) and giving a high score. Further, if the answer time of the question is short, a higher score may be given. In addition, you may normalize so that the score provided to each element by the lifestyle estimation part 210 may be 10 points | pieces or 100 points | pieces at maximum.

  Next, the lifestyle estimation unit 210 selects “clothes”, “food”, “living”, “ken”, “beauty”, “healing”, “love”, “an”, “you”, “study”, “ The lifestyle of the subject U is estimated based on the scores of the 12 elements of “work” and “wealth”. For example, if the score of “food” is high, it can be understood that the subject U places values and a view of life on “meal”. In addition, if the score of “health” is high, it can be seen that the subject U places values and a view of life on “health”.

  FIG. 8 is a flowchart showing the operation of the lifestyle estimation apparatus 2A according to the second embodiment. Note that the information collection operation of the lifestyle estimation apparatus 2A according to the second embodiment is the same as that of the information collection apparatus 2 according to the first embodiment described with reference to FIG. The operation after S206 in FIG. 6 will be described.

  When the operation of S206 in FIG. 6 is completed, the lifestyle estimation unit 210 determines “clothes”, “food”, “residential”, “ken”, “ken”, based on the analysis result of the WEB site, the answer to the question, the answer time, and the like. Estimating the lifestyle of the subject U by assigning points to the 12 elements of "Beauty", "Healing", "Love", "Low", "Play", "Study", "Work", and "Wealth" (S301 in FIG. 8).

  As described above, the lifestyle estimation apparatus 2A according to the second embodiment includes at least one or more of information on the WEB site browsed by the target person U, information input by the target person U, and information about the target person U input by others. A first information collecting unit 203 that collects information on the subject, a question presenting unit 204 that presents a question to the target person U, a second information collecting unit 205 that collects answers to the question, and a first information collecting A lifestyle estimation unit 210 that estimates the lifestyle of the target person U based on the information collected by the unit 203 and the answers collected by the second information collection unit 205.

  For this reason, it is possible to easily and widely collect information such as personal information of the subject person U. Moreover, since the information input by the subject person U is collected, the information about the subject person U can be collected in a wider range. Further, since information on the target person U input by another person is collected, information such as evaluations of other persons on the target person U can be collected, and more objective information on the target person U can be collected. Furthermore, it is possible to collect subjective information such as the thoughts, feelings, and psychology of the subject U from the answers to the questions, and consider the objective and subjective information of the subject U collected. The lifestyle of the person U can be estimated. As a result, highly accurate marketing analysis can be performed. In addition, it is possible to propose products and services that the target person U is requesting with high accuracy.

  The lifestyle estimation apparatus 2A according to the second embodiment includes an information analysis unit 206 that analyzes the information collected by the first information collection unit 203, and the question presentation unit 204 uses the analysis result of the information analysis unit 206 as an analysis result. Present questions based on. For this reason, it is possible to ask questions about matters that are more interesting to the subject U, and to estimate the lifestyle of the subject U based on subjective information such as the thoughts, feelings, and psychology of the subject U Can do. As a result, highly accurate marketing analysis can be performed. In addition, it is possible to propose products and services that the target person U is requesting with high accuracy.

  The lifestyle estimation apparatus 2A according to the second embodiment includes a third information collection unit 207 that collects response times for a plurality of questions. For this reason, the psychological state of the subject person U can be estimated from the answer time for each question, and the lifestyle of the subject person U can be estimated with high accuracy. As a result, highly accurate marketing analysis can be performed. In addition, it is possible to propose products and services that the target person U is requesting with high accuracy.

  The lifestyle estimation apparatus 2A according to the second embodiment includes a personal history generation unit 209 that generates the personal history of the subject U based on information collected by the first information collection unit 203. For this reason, since the target person U will actively input information necessary for creating his / her own history, more information can be collected. As a result, the lifestyle of the target person U can be effectively estimated, and highly accurate marketing analysis can be performed. In addition, it is possible to propose products and services that the target person U is requesting with high accuracy.

  Note that the lifestyle estimation apparatus 2A according to the second embodiment includes a first database (storage unit 202) that accumulates information collected by the first information collection unit 203, and a collection by the second information collection unit 205. A second database (storage unit 202) for storing information to be stored, and the lifestyle estimation unit 210 includes the information of the target person U based on the information stored in the first and second databases (storage unit 202). You may make it estimate a lifestyle. In this case, based on the accumulated information, the lifestyle of the subject person U can be estimated more effectively, such as a change in the lifestyle of the subject person U. As a result, more accurate marketing analysis can be performed. Moreover, it becomes possible to propose the products and services that the target person U is seeking with higher accuracy.

(Modification of the second embodiment)
FIG. 9 is a functional configuration diagram of a lifestyle estimation apparatus 2B according to a modification of the second embodiment. Hereinafter, with reference to FIG. 9, a functional configuration of the lifestyle estimation apparatus 2B according to the modification of the second embodiment will be described. In addition, the same code | symbol is attached | subjected to the structure same as the structure demonstrated with reference to FIGS. 1-8, and the overlapping description is abbreviate | omitted.

  As shown in FIG. 9, the lifestyle estimation apparatus 2B according to the modification of the second embodiment includes a transmission / reception unit 201, a storage unit 202, a first information collection unit 203, a question presentation unit 204, and a second Information collection unit 205, information analysis unit 206, third information collection unit 207, personal history generation unit 208, control unit 209, lifestyle estimation unit 210, first keyword extraction unit 211, A second keyword extraction unit 212.

  9 will be described below. The transmission / reception unit 201, the storage unit 202, the first information collection unit 203, the question presentation unit 204, which are the functional configurations described with reference to FIGS. A description of the second information collection unit 205, the information analysis unit 206, the third information collection unit 207, the self history generation unit 208, and the control unit 209 is omitted. The function of the lifestyle estimation device 2B shown in FIG. 9 is realized by a lifestyle estimation program stored in a non-volatile memory, HDD, or the like being read and executed by the CPU or MPU.

  The first keyword extraction unit 211 extracts one or more keywords from the information collected by the first information collection unit 203. The second keyword extraction unit 212 extracts one or more keywords from answers to a plurality of questions by the target person U collected by the second information collection unit 205. It should be noted that a known method can be employed for keyword extraction. The lifestyle estimation unit 210 estimates the lifestyle of the target person U based on the similarity of one or more keywords extracted by the first and second keyword extraction units 211 and 212. Specifically, the lifestyle estimation unit 210 performs “clothing”, “food”, “living”, “ken”, “beauty”, “healing”, “love”, “an”, “you”, “ For each of the 12 elements “”, “work”, and “wealth”, a high score is assigned to an element having a high similarity between one or more keywords extracted by the first and second keyword extraction units 211 and 212.

  FIG. 10 is a flowchart showing the operation of the lifestyle estimation apparatus 2B according to the modification of the second embodiment. The information collection operation of the lifestyle estimation apparatus 2B according to the modification of the second embodiment is the same as that of the information collection apparatus 2 according to the first embodiment described with reference to FIG. The operation after S206 in FIG. 6 will be described.

  When the operation of S206 in FIG. 6 ends, the first keyword extraction unit 211 extracts one or more keywords from the information collected by the first information collection unit 203 (S401 in FIG. 10). Further, the second keyword extraction unit 212 extracts one or more keywords from answers to a plurality of questions by the target person U collected by the second information collection unit 205 (S402 in FIG. 10). Next, the lifestyle estimation unit 210 calculates the similarity of one or more keywords extracted by the first and second keyword extraction units 211 and 212 (S403 in FIG. 10), and based on the calculated similarity. The lifestyle of the subject U is estimated (S404 in FIG. 10).

  As described above, the lifestyle estimation device 2B according to the modified example of the second embodiment includes the first keyword extraction unit 211 that extracts one or more keywords from the WEB site, and one or more keywords from the answers to a plurality of questions. And a second keyword extraction unit 212 for extracting. Then, the lifestyle estimation unit 210 estimates the lifestyle of the target person U based on the similarity of one or more keywords extracted by the first and second keyword extraction units 211 and 212. For this reason, the lifestyle of the target person U can be estimated based on the degree of matching between the contents of the WEB site and the answer of the question by the target person U, and the estimation accuracy of the lifestyle of the target person U is improved. As a result, highly accurate marketing analysis can be performed. In addition, it is possible to propose products and services that the target person U is requesting with high accuracy. Other effects are the same as those of the lifestyle estimation apparatus 2A according to the second embodiment.

  In addition, in the second embodiment and the modified example of the second embodiment, the lifestyle of the subject U is estimated by dividing the lifestyle of the subject U into 12 elements and scoring them. The lifestyle of the target person U may be estimated by a method. In addition, in the second embodiment and the modified example of the second embodiment, it is considered that the more information included as a result of the analysis of the WEB site, the higher the interest of the lifestyle estimation unit 210. The higher points are given to items (elements) that are more interested in answering a plurality of questions, but points may be assigned by other methods. For example, you may make it multiply the score calculated based on the result of the analysis of a WEB site by the weighting coefficient calculated based on the answer of a some question.

  In the second embodiment and the modification of the second embodiment, the lifestyle estimation unit 210 includes attribute information including at least one of the name, age (may be an age), address, gender, occupation, etc. of the subject U. May be used to estimate the lifestyle of the subject U. By estimating the lifestyle of the subject U by taking into account attribute information including at least one of the name, age (or age), address, gender, occupation, etc. of the subject U, the lifestyle of the subject U The estimation accuracy is further improved. As a result, marketing analysis with high accuracy can be performed effectively. In addition, it becomes possible to effectively and accurately propose products and services that the target person U is seeking.

  In addition, in the second embodiment and the modified example of the second embodiment, the self-history generation unit 208 includes not only the information collected by the first information collection unit 207 but also the life estimated by the lifestyle estimation unit 210. You may make it generate your own history in consideration of style. By generating the personal history in consideration of the lifestyle estimated by the lifestyle estimation unit 210, it is possible to generate a personal history that takes into account one's own lifestyle and emotions in consideration of one's own lifestyle.

  In the second embodiment and the modified example of the second embodiment, the lifestyle estimation unit 210 estimates the lifestyle of the target person U and is collected by the second information collection unit 205 and the third information collection unit 207. Information generated by the information analysis unit 206, information generated by the personal history generation unit 208, and the like may be used. In this case, more information is used. For this reason, the estimation precision of a lifestyle becomes high.

(Third embodiment)
FIG. 11 is a functional configuration diagram of a recommendation presentation device 2C according to the third embodiment. Hereinafter, with reference to FIG. 11, a functional configuration of the recommendation presentation device 2C according to the third embodiment will be described. In addition, the same code | symbol is attached | subjected to the structure same as the structure demonstrated with reference to FIGS. 1-10, and the overlapping description is abbreviate | omitted.

  As shown in FIG. 11, the recommended presentation device 2 </ b> C according to the third embodiment includes a transmission / reception unit 201, a storage unit 202, a first information collection unit 203, a question presentation unit 204, and a second information collection unit. 205, an information analysis unit 206, a third information collection unit 207, a personal history generation unit 208, a control unit 209, a lifestyle estimation unit 210, and a recommendation presentation unit 213.

  11 will be described below. The transmission / reception unit 201, the storage unit 202, the first information collection unit 203, the question presentation unit 204, which are the functional configurations described with reference to FIGS. The description of the second information collection unit 205, the information analysis unit 206, the third information collection unit 207, the self history generation unit 208, the control unit 209, and the lifestyle estimation unit 210 is omitted. Note that the function of the recommendation presentation device 2C shown in FIG. 11 is realized by reading and executing a recommendation presentation program stored in a nonvolatile memory, an HDD, or the like into the CPU or MPU.

  The recommendation presentation unit 213 presents recommended products and / or recommended services to the target person U based on the information collected by the first information collection unit 203 and the answers collected by the second information collection unit 205. .

  As described above, the recommended presentation device 2 </ b> C according to the third embodiment includes at least one of information on the WEB site browsed by the target person U, information input by the target person U, and information about the target person U input by others. A first information collecting unit 203 that collects information, a question presenting unit 204 that presents a question to the target person U, a second information collecting unit 205 that collects answers to the question, and a first information collecting unit The recommended product and / or recommended service is presented to the target person U based on the information collected in 203 and the answer collected in the second information collecting unit 205. For this reason, from a wide range of information such as information on the WEB site browsed by the target person U and information input by the target person U, information on the target person U input by others, information such as evaluations of others against the target person U, and questions Recommended products and / or services for the subject U in consideration of the objective and subjective information of the subject U based on subjective information such as the thought, feeling, and psychology of the subject U from the answer Therefore, it is possible to present with very high accuracy.

  In addition, since the self-history generation unit 208 is provided, the target person U actively inputs information necessary for creating his / her own history, so that it can be expected that more data can be collected. As a result, more objective and subjective information about the target person U can be collected, and the estimation accuracy of the lifestyle of the target person U is further improved, and the product or service presented by the recommended presentation unit 213 is the target person's U. The accuracy to meet demands, needs and seeds is further increased.

  In the recommendation presentation device 2C according to the third embodiment, the recommendation presentation unit 213 may present recommended products and services based on the lifestyle of the target person U estimated by the lifestyle estimation unit 210. Good. Specifically, the recommendation presentation unit 213 includes “clothes”, “food”, “living”, “ken”, “beauty”, “healing”, “love”, “an”, “you”, “gaku”.・ Shows advertisements of products and services related to items with high scores (interests) given by lifestyle estimation unit 210 among the 12 elements of “work” and “wealth” in descending order of similarity. . For example, when the target person U is interested in “beauty”, the recommendation presentation unit 213 presents advertisements for cosmetics, beauty salons, beauty clinics, and the like. In addition, when the target person U is interested in “healing”, the recommendation presenting unit 213 presents products and services for relaxation, advertisements for hot spring trips, and the like.

  The recommended presentation section 213 includes “clothing”, “food”, “living”, “ken”, “beauty”, “healing”, “love”, “cheap”, “play”, “study”, “work”, Advertisements of products and services related to the highest score among the 12 elements of “wealth” may be presented, and advertisements of products and services related to elements whose score exceeds a predetermined threshold May be presented. Further, the frequency at which the target person U presents the recommendation by the recommendation presentation unit 213 and the predetermined threshold value may be set. In this case, since recommended products and services are presented based on the lifestyle of the target person U estimated with high accuracy, the accuracy with which the recommended products and services meet the needs, needs, and seeds of the target person U increases.

  In addition, in the recommended presentation device 2C according to the third embodiment, as in the lifestyle estimation device 2B according to the modification of the second embodiment shown in FIG. 9, the first keyword that extracts one or more keywords from the WEB site An extraction unit 211 and a second keyword extraction unit 212 that extracts one or more keywords from answers to a plurality of questions. The lifestyle estimation unit 210 is extracted by the first and second keyword extraction units 211 and 212. The lifestyle of the target person U may be estimated based on the similarity of one or more keywords. In this case, the lifestyle of the target person U can be estimated based on the degree of matching between the contents of the WEB site and the answer of the question by the target person U, and the estimation accuracy of the lifestyle of the target person U is improved. The accuracy with which the recommended products and services meet the needs, needs, and seeds of the target U is further increased. That is, unnecessary advertisements are reduced, and there is an advantage for the target person U.

  In the third embodiment, information collected by the third information collection unit 207 and analysis results obtained by the information analysis unit 206 for presenting the recommended products and / or recommended services to the target person U by the recommendation presentation unit 213. Information generated by the personal history generation unit 208, the lifestyle estimation unit 210, or the like may be used. In this case, more information is used. For this reason, the precision with which the goods and service to recommend match the object person's U preference becomes high.

(Fourth embodiment)
In the first to third embodiments, online data such as purchase history, SNS behavior and evaluation is acquired on the WEB site, and the lifestyle is obtained using this data (online behavior data). The embodiments for estimating or proposing recommended products and services have been described. In the fourth embodiment, data is also collected from target persons who do not have a mobile terminal such as a smartphone or a terminal such as a personal computer, and the lifestyle is estimated using (online behavior data) or recommended An embodiment for proposing a product / service will be described. Moreover, the method of regional activation etc. using this action data is also explained.

  FIG. 12 is a configuration diagram of an information collection system according to the fourth embodiment. The information collection system according to the fourth embodiment includes a store terminal 6, a server 7 connected to the store terminal, and a network 3 connecting the store terminal 6 and the server 7. The store terminal 6 is owned by a store visited by the target person U (for example, a convenience store at a residence or work place, an SC, a station, a restaurant, a clothing store, a building, etc., including a mobile store). It is an information device that inputs and outputs necessary information. The store terminal 6 includes a POS terminal, digital signage capable of two-way communication, and the like. The network 3 includes various types such as LTE, 4G, 3G, WiFi (registered trademark), BlueTooth (registered trademark), and the like. For this reason, the shop terminal 1 and the server 7 are connected via the base station 4, the access point 5, etc., as shown in FIG.

  The store terminal 6 according to the fourth embodiment includes an input device (not shown) (for example, a touch panel, a keyboard, a mouse, etc.), a barcode scanner, a printer, and the like. The target person uses the input device to register as a member by inputting necessary information (name, age (may be age), address, gender, occupation, nickname, 4-digit passcode, etc.). In the case of a target person who is not familiar with terminal operation, the store clerk may input the attribute information of the target person, in this case, after obtaining the consent of the target person from the viewpoint of protecting personal information. It is preferable to input attribute information.

  The shop terminal 6 transmits the input attribute information to the server 7 via the network 3. The server 7 determines whether or not the registration is new. If the registration is new, the server 7 issues identification information (hereinafter also referred to as a member ID), and the member ID and data (attribute information) transmitted from the store terminal 6 Are stored in the storage unit. Further, the server 7 transmits the issued member ID to the store terminal 76. In the shop terminal 6, the membership card with the member ID transmitted from the server 7 is printed by the attached printer. Further, the store terminal 6 has its own identification number (hereinafter also referred to as store ID), and when the data is transmitted to the server 7, the store terminal 6 is assigned and transmitted.

  FIG. 13 is a functional configuration diagram of the server 7 according to the fourth embodiment. Hereinafter, the functional configuration of the server 7 according to the fourth embodiment will be described with reference to FIG. In addition, the same code | symbol is attached | subjected to the structure same as the structure demonstrated with reference to FIGS. 1-12, and the overlapping description is abbreviate | omitted.

  The server 7 according to the fourth embodiment includes a transmission / reception unit 701, an ID issuing unit 702, a storage unit 703, a question presentation unit 704, a fourth information collection unit 705, a fifth information collection unit 706, a recommendation presentation unit 707, a coupon. An issuing unit 708 is provided.

  The transmission / reception unit 701 receives data transmitted from the store terminal 6 and transmits data to the store terminal 6. The ID issuing unit 702 determines whether or not the attribute information data received by the transmission / reception unit 701 is new registration. If the data is new registration, the ID issuing unit 702 issues a member ID.

  FIG. 14 is a diagram showing a database stored in the storage unit 703. As shown in FIG. 14, the storage unit 703 includes a target person DB 703A, a store DB 703B, and a product / service DB 703C. The storage unit 703 stores (stores) the issued member ID in association with the data (attribute information) transmitted from the store terminal 6 in the target person DB 703A.

  The storage unit 703 also receives data sent from the store terminal 6, for example, answer data to a question presented by the question presentation unit 706 collected by the fourth information collection unit 705, and fifth information collection. The behavior data (for example, purchase data (purchased products, purchase price, etc.), coupon usage history, store ID, etc.) transmitted from the store terminal 6 collected in the unit 706 is stored in the target DB 703A.

  Furthermore, the storage unit 703 stores data related to products and / or services that are recommended for the target person in the product / service DB 703B. These products and / or services are referred to by the recommendation presentation unit 707. In the store DB 703C, store IDs and store information (locations) are stored in association with each other.

  The question presentation unit 704 presents questions to the target person. Specifically, the question presentation unit 704 stores a plurality of questions, and transmits the stored questions to the store terminal 6 via the transmission / reception unit 701 as necessary. The shop terminal 6 presents the question transmitted from the server 7 to the target person. As a presentation method, presentation by voice output from a speaker, screen display, or the like is adopted.

  The questions stored in the question presentation unit 704 include, for example, questions about the current situation and questions about the future. For example, questions about the current situation include questions that lead to the current desire and consumption of the target person, such as questions about where and where you want to go, the schedule for the next year, and whether there are events. Also, questions about the future include questions that may lead to the future desire or consumption of the subject, such as the presence or absence of a lover, whether you are thinking about marriage, wives, children, how old Questions such as age and whether you live together are included.

The question presentation unit 704 may store the question data in the storage unit 703 without storing the question data, and the question presentation unit 704 may extract the question with reference to the storage unit 703. Further, question data may be stored other than the server 7, and the question presenting unit 704 may extract the question with reference to the question data.

  The fourth information collection unit 705 collects the answers of the target person with respect to the question presented by the question presentation unit 704. As described above, the data collected by the fourth information collection unit 705 is stored in the target person DB 703A of the storage unit 703.

  The fifth information collection unit 706 collects the behavior data of the target person, specifically, the purchase data of the target person transmitted from the store terminal 6, the coupon usage history, the store ID, the time stamp (time), and the like. . As described above, the data collected by the fifth information collection unit 706 is stored in the target person DB 703A of the storage unit 703.

  The recommendation presentation unit 707 includes data (attribute information, behavior data, past purchase data, etc.) stored in the target person DB 703A of the storage unit 703 and data (data related to products and / or services) stored in the product / service DB 703B. The recommended product and / or recommended service is presented to the target person based on the referenced data. Specifically, the recommendation presentation unit 707 refers to the target person DB 703A and the product / service DB 703B stored in the storage unit 703 as necessary, and extracts recommended products and / or services based on these data. To do. The recommendation presenting unit 707 transmits the extracted product and / or service to the store terminal 6 via the transmission / reception unit 701. The store terminal 6 presents the product and / or service transmitted from the server 7 to the target person. As a presentation method, presentation by voice output from a speaker, screen display, or the like is adopted.

  The recommendation presenting unit 707 groups the target persons based on the answers collected by the fourth information collecting unit 705 and the attribute information of the target person (user) stored in the target person DB 703 </ b> A of the storage unit 703. At this time, the target person may be grouped in consideration (based on) the action data of the target person stored in the target person target person DB 703A of the storage unit 703.

  The coupon issuing unit 708 refers to the target person DB 703A of the storage unit 703, and issues a coupon to the target person based on the results of products / services purchased by the target person in the past. When the subject is grouped, the coupon issuing unit 708 can issue a coupon to the group. Moreover, when issuing a coupon with respect to a group, the coupon issue part 708 can divide the points of a coupon and can give it to the target person who belongs to a group. In addition, about the distribution at the time of giving this point, a target person's group may designate, and you may distribute a point at random using a random number. Alternatively, a simple game may be played and points may be distributed based on the result (for example, ranking).

  In addition, the group who has visited the store may include target persons who are not registered as members and do not have a smartphone or other device. However, a tablet terminal type store terminal is prepared at the store. By registering as a member and issuing a membership card, you can deal with such cases. Moreover, you may enable it to divide and give the point of a coupon using this tablet terminal (for example, something like a mini game) while playing.

  Note that the information collection system according to the fourth embodiment includes the first information collection unit 203, the question presentation unit 204, the second information collection unit 205, the information analysis unit 206, the first information collection unit 2 of the information collection device 2 according to the first embodiment. Information collection unit 207 and personal history generation unit 208, lifestyle estimation unit 210 of information collection device 2 according to the second embodiment, and first keyword extraction of lifestyle estimation device 2B according to a modification of the second embodiment. A unit 211 and a second keyword extraction unit 212 may be provided.

  The information collection system according to the fourth embodiment includes a first information collection unit 203, a question presentation unit 204, a second information collection unit 205, an information analysis unit 206, a third information collection unit 207, and a personal history generation unit. 208, the lifestyle estimation unit 210, the first keyword extraction unit 211, and the second keyword extraction unit 212 can be provided to acquire offline behavior data and online behavior data of the target person. Improves the accuracy of recommended products and services for consumers.

  For example, if the search history and purchase history on the WEB site collected by the first information collection unit 203, data on the SNS, and offline action data collected by the fifth information collection unit 706 are used, It is also possible to issue coupons that activate friendships within the region. For example, when a coupon is issued according to the store visit frequency, or when the store visits in a group, a large number of points can be given to the target person who triggered the store visit.

  In addition, by collecting answers to the questions presented by the question presenting unit 704, it is possible to follow up the events that will occur in the short and long term. Proposal is possible. In the case of a long term, proposals based on events such as weddings, furniture, hospitals, private schools, residences (including rentals), and funerals are possible.

  Various coupons can be issued by using the online and offline action data as described above. For example, from coupons for discounts and product services (normal coupons), select coupons (customized coupons) tailored to the needs and events of the target person (customers), fast pass (priority ticket) and VIP seats for the target person Coupons (premium coupons), special offers for group visits, special coupons for target customers who come to the group (group coupons), and for customers between stores including shopping centers (SC) and Mall Coupons (customer coupons) and timely coupons (event coupons) tailored to store events can be issued. Coupons can also be issued using the printer of the store terminal 6. At this time, by printing a barcode or QR code and embedding specific data (for example, information on the target person or store) in the barcode or QR code, the subsequent trace becomes easy and the coupon can be used for any purpose. Can be followed.

  In the fourth embodiment, points can be accumulated and used. By storing the point data in the target person DB 703A of the storage unit 703, the points given and used for each target person are managed individually. The The points can be flexibly set for each store visit, according to the amount used (for example, 1% of the amount used), or given a specific point (for example, 1000 points) on the birthday. . Further, when using points, 1 point can be exchanged for a predetermined currency (for example, 1 point 1 yen).

  Further, as a function of the recommendation presentation unit 707, an optimum place (spot) for a trip by inputting attribute information, a situation obtained from the first to fifth information collection units, a scene such as a scene, a purpose and a destination May be proposed.

  Further, as a function of the coupon issuing unit 708, a target person who satisfies a specific number of times or conditions may be able to issue a coupon to another company. In this case, a plurality of types of coupons that can be issued according to the satisfied conditions may be prepared, and a target person who satisfies a specific number of times or conditions may select a coupon from a plurality of coupons and issue it to others. . Furthermore, when a coupon issued by another company that issued the coupon is used, a coupon may be issued (as a return gift) to the target person who issued the coupon. Moreover, the issue of the coupon is not limited to an individual but may be a group.

  As described above, according to the fourth embodiment, information related to lifestyles such as subject behavior data (behavior history), personal knowledge (personal knowledge), family / life, thought / search history, hobbies / thinking is offline and Can be collected both online. In addition, by using this data, customers can be sent to specific regions, shopping streets, stores, etc. through events, and points and coupons can be given to encourage visits and stores to revitalize the region. Can do.

  In addition, in the case of a target person who possesses a terminal such as a smartphone, an API cooperation with an SNS (Social Networking Service) such as Facebook (registered trademark) or Twitter (registered trademark) may be allowed to log in from these SNSs. By collaborating with the SNS, it becomes easier to collect the personal relationship and information of the target person, and the accuracy of the product / service presented by the recommendation presentation unit 707 is improved. In addition, the coupon issued by the coupon issuing unit 708 matches the target person.

  In addition, it is possible to collect information related to lifestyle such as behavior data (behavior history), personal knowledge (personal knowledge), family / life, thinking / search history, hobbies / thinking both offline and online. In addition to stores, local governments, companies, educational institutions, and public organizations can use this data to send customers through events, etc. Can lead to activation.

  For example, if you are a local government or public organization, you can use the above data at events and events held by local governments and public organizations, such as adult ceremonies and disaster drills. By sending accurate information at the right time using the above data, users can be expected to settle down by having their consciousness attached. As a result, it can be expected that the population will increase, the tax revenue will increase, and the area will be activated.

  In addition, companies can grasp the customer's potential needs from information on the user's online and offline behavior history, so they can accurately predict changes in the customer's lifestyle and events, such as products and services. Proposals can be made. As a result, it leads to increased sales and satisfaction of small roles.

  Educational institutions can learn from students' motivation and views of life based on online and offline behavior histories, lifestyle and personal history information, enabling education tailored to each student. For this reason, it is possible to provide the education and information that the student really wants based on the values and life of the students, instead of the conventional forced education based on uniform values. It is possible to walk through life without going in any direction.

  In the above description, the offline user behavior history is acquired using a QR code or the like, but the offline user behavior history may be acquired using digital signage or a leaflet distributed outside the store. Is possible. For example, by displaying or printing QR codes on digital signage or leaflets distributed outside the store, and by embedding necessary information such as location and date in the QR code, where the user came to the store, etc. You can know the flow. As other user action history tracking means, a push notification using a beacon or a membership card using NFC may be used.

  In the above description, the question stored in the question presenting unit 704 is, for example, a question about the current situation, a question that leads to the current desire or consumption of the target person, for example, the place or destination where the user wants to go, the next year, Includes questions such as degree schedules and events. Also, questions about the future include questions that may lead to the future desire or consumption of the subject, such as the presence or absence of a lover, whether you are thinking about marriage, wives, children, how old Questions such as age and whether to live together are included, but other questions may be used in the event. For example, in the case of an event in an arbitrary region, questions specific to the region (for example, which ramen is delicious, which restaurant is delicious) may be asked. By asking questions in this way, it is possible to dig up potential demand in a specific area, and it is possible to collect useful information for small businesses rooted in the area. In addition, it is possible to dig up needs by fine divisions such as age and generation. Furthermore, it is possible to dig up needs with very fine settings such as specific generation × specific region × specific hobby. As a result, it can be expected to increase sales by increasing membership, revitalize the region by increasing students, and improve repeatability.

  Moreover, in the said 1st-2nd embodiment, a user's lifestyle (life view, way of life, etc.) is estimated based on information, such as a question, SNS, evaluation by other users, etc., and this estimated lifestyle is used. The embodiment for generating the personal history based on the above has been described. In the third embodiment, an embodiment has been described in which a recommended proposal is made based on the generated personal history or an estimated lifestyle. Further, in the fourth embodiment, a method of collecting user behavior history information not only online but also offline, and reflecting the collected user behavior history information in the marketing have been described.

  In the following, public DMP (sometimes referred to as open DMP) using individual data groups such as user lifestyles and personal history collected in the above embodiment, companies, local governments, educational institutions, public institutions, stores, etc. The effect of integrating the private DMP using the data group of each customer of the company (hereinafter also referred to as a company or the like) will be described.

  Conventionally, a user's individual data group such as SNS (for example, data collected by SNS) and a customer data group owned by a company or the like have been separated without any information contact. For this reason, even if companies can obtain static information such as customer needs at that time, dynamic information such as needs based on lifestyle such as changes in customer environment and mindset that change in time series, etc. It was in a state where changes could not be obtained. However, by using public DMP that uses individual data groups such as the user's lifestyle and his / her history collected in the above embodiment, even in companies, life such as changes in customer environment and mindset that change in time series Dynamic information changes such as needs based on style can be obtained.

  For example, in the conventional exchange through SNS or the like, there is a tendency that the activity is only SNS, and the personal lifestyle is not linked to the social activity. In addition, since there is little awareness of participation in the real society, there is a demerit that it is difficult to see the lifestyle that you really want to realize because you are confused by wrong information on SNS. On the other hand, in the present invention, there are public DMP that uses individual data groups such as the user's lifestyle and personal history, and companies, local governments, educational institutions, public institutions, stores, etc. (hereinafter also referred to as companies). Since it integrates with private DMP that uses the collected data of each customer of its own company, individuals can interact with groups that can increase their value in their own lifestyles not only on SNS but also in the real world Can also interact with the mentor user in the real world. As a result, it is possible to realize a lifestyle that one really wants to realize without being confused by wrong information on the SNS.

  As described above, according to the present invention, an individual can naturally accumulate his thoughts, visions, values, and intentions, and objectively judge his / her vision, intentions, and values to determine his / her own. Can manage life. In addition, since his / her vision, orientation and values can be confirmed, his / her motivation can be maintained and improved in daily life and work. In addition, you can interact with mentors and groups with similar values, solve problems and concerns in your daily life and work, and improve the productivity of society as a whole.

  In addition, it is possible for companies and the like to obtain information on potential customers and needs that could not be obtained with static information so far. In addition, by obtaining dynamic customer information, it is possible to increase the repeat rate of purchases of products and services by prefetching customer lifestyles and life events and making appropriate proposals at appropriate times. Become. Moreover, since the customer's transition needs can be accurately grasped, the customer becomes a fan of the company and the customer's loyalty increases. In addition, since potential needs can be grasped, it is possible to collaborate between different industries such as sending customers between companies in different business categories.

(Other embodiments)
The present invention is not limited to the above-described embodiment, and can be embodied by appropriately changing the configuration without departing from the gist thereof. For example, the information collection device 2 according to the first embodiment, the lifestyle estimation device 2A according to the second embodiment, the lifestyle estimation device 2B according to a modification of the second embodiment, and the recommended presentation device according to the third embodiment You may combine 2C functional structure suitably.

  Further, in the first to third embodiments, when there are a plurality of target persons U, a unique ID is assigned to each target person U (for example, a login ID may be used) and associated with this unique ID. The information of each target person U collected by the first information collecting unit 203, the second information collecting unit 205, the third information collecting unit 207, and the like may be stored. Further, in addition to the information collected by the first to third information collecting units 203, 205, and 207, values from the evaluation of the TV program (for example, drama, music, news, etc.) viewed by the target person U, Emotions may be collected and analyzed. For example, when watching a variety program, values, impressions such as expectations, want to see, do not want to see, as expected, disappointment, laughter, fun, throbbing, harrah.

  In addition, the personal history generated by the personal history generation unit 208 may be set to public / private in an account described later. In addition, when publishing, a plurality of settings may be made for the publishing destination such that only a friend can view or anyone can view.

  In this way, the personal history generation unit 208 for generating personal history is provided and disclosed to others, so that the user's own history can be a guideline for the life and values of others with similar circumstances. It is possible that the history of others who are similar will guide you in your own life and values, and can help each other. In addition, since there are many similarities between those who have similar personal histories, it is easy to give advice to each other, and there is a possibility of finding a so-called mentor or mentor on the job (or life). high. In addition, it can be expected that the advice will be more effective for professional guidance and fortune-telling because of the common language of personal history.

  Furthermore, there is a high possibility that people who are similar in their own history will form a group by sharing common goals, information sharing (hobbies, etc.), sharing values, etc. it can. As a result, more information about the subject U can be collected. In addition, your history includes the evaluation of others, so you can notice the difference between yourself in your perception and yourself as seen by others, and reaffirm or change your behavior and values. He / she gives opportunity and notice.

  In addition, people's values are based on their background (information about family, family structure, environment, historical background, etc.), encounter (information on books, people, languages, etc.), events (influenced events such as experiences and incidents) There is a tendency to be formed by three elements of information. For this reason, it is possible to generate more accurate personal history by encouraging the subject U to input information on the background, encounters, and events, so that more information is input. Powerful motivation. In addition, in order to see other people's personal history, you may create your own account so that you cannot view it without logging in. If comprised in this way, it will become a strong motivation to input more information.

  Also, I want to know, hear, see, experience, learn, want to be involved, want to get involved, want to participate, teach, want to make use of experience, contribute to society, send information to people, There is a desire to be recognized and to innovate, and we can expect to actively transmit information and collect information through his history. As a result, it can be expected that more information can be collected.

  Since the information collected as described above has great value, it can be applied to business development. For example, the collected information can be sold in such a way that an individual cannot be identified, or market research analysis can be performed based on the collected information. Further, since it is detailed information, it is possible to conduct market research analysis by setting segments (fields) in detail. Further, as described in the third embodiment, an advertisement based on the information can be presented to the target person U.

  Further, since information on the target person U input by another person is collected, information such as evaluations of other persons on the target person U can be collected, and more objective information on the target person U can be collected. For this reason, what kind of evaluation the target person U has obtained from others, and what kind of background the person U has obtained by browsing his / her own history in time series Recognize. For this reason, it can be used as a reference when companies select job seekers. In addition, there is a merit for both companies and job seekers because they can check whether they are in the corporate culture. Since the target person U who is a job applicant inputs more information in order to have a good impression on the company that wants to find a job, it is possible to collect more information about the target person U. it can.

  Please note that when implementing the above invention, after making and registering an account, the reason for answering is given, and the real name is due to the reason that pocket money is noisy and there is no responsibility if anonymous. It is possible to give a reward if you make it. The remuneration amount may be determined based on the person's reliability evaluation in the field, and the profile confirmation may be performed with the comment real name obligation, and the reward unit price may be increased if the reliability is increased. In this case, to increase the level of confidence, the release of your own history is the key, so registration will increase. In addition, it is possible that the approval desire and the advertising value of the target person U can be appealed and fans can be acquired.

  Furthermore, when an account is created (hereinafter referred to as registration) and his / her history is made public, a list of other person's real name comments may be viewed. It is possible to understand the person's way of thinking and to become a business model that pays consideration for the amount disclosed. In addition, guests who are not registered need only respond. Furthermore, by registering, the history may be viewed, the personal history may be recorded, and the entire statistics with high reliability only for the registrant may be viewed. In this case, there may be a need to ask this person to ask, do more, consult, write an episode, or write. Users may receive job requests, scout offers, and interviews.

  Parents can also create child accounts, record memories at the event, photos and emotions, hope for what they want to do in the future, and support, and decide when to show them to each child. When a child becomes able to use his / her own history, he / she can teach and encourage his / her own records, and know the meaning of his / her own history and future dreams. You can also feel the affection of your parents. In addition, you can remember where there is no memory when it is small. It can also be used in class at school. It may also help teachers discover alerts by changing their children's upbringing and mental changes.

  You can also use your own history as a tool for "lifetime". For example, if you record something as your own history and leave a password to the guardian, for example, heritage, inheritance, relics, graves, true thoughts, memories, messages to be passed on to future generations It can also be used as a tool to open.

  Furthermore, the questions presented by the question presenting unit 204 may include questions such as trend predictions and ranking predictions. In the case where the predictions or predictions are given, a prize with a product or service is provided. It is good also as a question (questionnaire). As mentioned above, people have the desire to be recognized by others that their thoughts, values, etc. are correct, so there is a possibility that they will be able to obtain more answers than presenting regular questions. As a result, it can be expected that more information can be collected. In addition, since the respondent's own thoughts, values, and emotions are included in the prediction of the trend and the prediction of the ranking, the values, emotions, and thoughts of the target person U are also obtained from the prediction of the trend and the prediction of the ranking. It is possible to collect information.

  Further, the functions of the question presenting unit 204 and the second information collecting unit 205 may be used to perform public participation voting (for example, TV program planning, public opinion polls, elections, etc.). Since online information can be sent by anyone, there is a lot of information that cannot be trusted without knowing what is true. On the other hand, information from experts, television, newspapers, books, etc. is often backed up and has high creditworthiness. For this reason, a question (questionnaire) corresponding to the genre of the program broadcast on the television may be presented, and the answer may be collected. In this case, the target user U may be guided from the television to the smartphone by using the data communication function of the television (for example, displaying a two-dimensional barcode embedded with the URL of the question page on the TV screen). . Unlike the case of collecting questions (questionnaire) responses using the d button on the TV, by collecting the questions (questionnaire) responses from the smartphone, the attribute information of the target person U is linked, so a more detailed audience trend analysis It can be performed. As described above, according to the present invention, it is possible to shift from participation of household units (television) to participation of individual units (smartphones), and to perform a finer viewer tendency analysis.

  Further, when an election or the like is performed, the other person may be able to refer to the personal history of the candidate generated by the personal history generation unit 208. In normal SNS, you can understand your career and thoughts such as educational background and work history, but you are not sure if you are just writing good things or good things, or if you are a person with two sides. On the other hand, the self-history generated by the self-history generator 208 includes the evaluation of others, so even if you write good things, you have no credibility in your daily behavior and remarks. Candidates can be evaluated accurately even if there is a back (somewhere there is a two-sided) or the way of thinking is bent. In addition, you can make an evaluation that you can know the candidates for election, there is a better person, you can do this, you want to leave this person, you can leave it. In addition, self-realization and evaluation of others, appeal of dreams and beliefs, etc. can be performed.

  Further, social issues may be discussed (for example, attitude survey) or voted. In this case, for example, family, friends, community, wealth (eg, assets, money, land, things), honor, fame (name), status, power (power), personal connections, achievements, poorness of mind, richness of mind You may make it carry out a questionnaire about etc. Also in this case, the data communication function of the TV is used (for example, a two-dimensional barcode embedded with the URL of the question page is displayed on the TV screen), and the target person U is guided from the TV to the smartphone. Also good. Unlike the case of collecting questions (questionnaire) responses using the d button on the TV, by collecting the questions (questionnaire) responses from the smartphone, the attribute information of the target person U is linked, so a more detailed audience trend analysis It can be performed. As described above, according to the present invention, it is possible to shift from participation of household units (television) to participation of individual units (smartphones), and to perform a finer viewer tendency analysis.

  As described above, the present invention makes it easy to collect information and collects subjective information of the target person, so sales of collected data, marketing analysis, job hunting, searching for peers, SNS It can be suitably used for group composition, mentor search, and the like.

DESCRIPTION OF SYMBOLS 1 Target person terminal 101 Storage apparatus 102 Transmission / reception part 103 Input apparatus 104 Display apparatus 105 Control part 2 Information collection apparatus 2A Lifestyle estimation apparatus 2B Lifestyle estimation apparatus 2C Recommendation presentation apparatus 201 Transmission / reception part 202 Storage part 203 1st information collection part 204 Question presentation unit 205 Second information collection unit 206 Information analysis unit 207 Third information collection unit 208 Self history generation unit 209 Control unit 210 Lifestyle estimation unit 211 First keyword extraction unit 212 Second keyword extraction unit 213 Recommended presentation section 3 Network 4 Base station 5 Access point 6 Store terminal 7 Server

Claims (23)

A first information collection unit that collects at least one information of information on a WEB site browsed by the subject, information entered by the subject, and information about the subject entered by others;
A question presentation unit for presenting a question to the target person;
An information collection apparatus comprising: a second information collection unit that collects answers to the questions. An information analysis unit for analyzing information collected by the first information collection unit;
The information collecting apparatus according to claim 1, wherein the question presenting unit presents the question based on an analysis result in the information analyzing unit.   The information collection device according to claim 1, further comprising a third information collection unit that collects response times for the questions.   The information according to any one of claims 1 to 3, further comprising a self-history generation unit that generates a self-history of the subject based on information collected by the first information collection unit. Collection device. A first information collection unit that collects at least one information of information on a WEB site browsed by the subject, information entered by the subject, and information about the subject entered by others;
A question presentation unit for presenting a question to the target person;
A second information collection unit for collecting answers to the question;
A lifestyle estimating unit that estimates a lifestyle of the target person based on information collected by the first information collecting unit and answers collected by the second information collecting unit. Style estimation device. An information analysis unit for analyzing information collected by the first information collection unit;
The lifestyle estimation apparatus according to claim 5, wherein the question presentation unit presents the question based on an analysis result in the information analysis unit.   The lifestyle estimation apparatus according to claim 5, further comprising a third information collection unit that collects response times for the plurality of questions.   The life according to any one of claims 5 to 7, further comprising a personal history generation unit that generates personal history of the subject based on information collected by the first information collection unit. Style estimation device. A first database for storing information collected by the first information collection unit;
A second database for accumulating answers collected by the second information collection unit,
The lifestyle estimation unit
9. The lifestyle of the target person is estimated based on information stored in the first database and answers stored in the second database. Lifestyle estimation device. A first keyword extraction unit that extracts one or more keywords from the information collected by the first information collection unit;
A second keyword extraction unit that extracts one or more keywords from the answers collected by the second information collection unit;
The lifestyle estimation unit
The lifestyle of the target person is estimated based on the similarity of one or more keywords extracted by the first and second keyword extraction units. Lifestyle estimation device. The lifestyle estimation unit
The life according to any one of claims 5 to 10, wherein the lifestyle of the subject is estimated based on attribute information including at least one of the age, sex, occupation, and address of the subject. Style estimation device. A first information collection unit that collects at least one information of information on a WEB site browsed by the subject, information entered by the subject, and information about the subject entered by others;
A question presentation unit for presenting a question to the target person;
A second information collection unit for collecting answers to the question;
A recommended presentation unit that presents recommended products and / or recommended services to the target person based on information collected by the first information collecting unit and answers collected by the second information collecting unit. This is a recommended presentation device. A step of collecting at least one or more of information on a WEB site browsed by a target person, information input by the target person, and information for the target person input by another person;
A question presenting unit presenting a question to the subject;
And a second information collecting unit collecting a response to the question. Computer
A first information collection unit that collects at least one of information on a WEB site browsed by a target person, information input by the target person, and information for the target person input by another person;
A question presenting unit for presenting a question to the target person,
An information collection program that functions as a second information collection unit that collects answers to the question. A terminal that accepts the subject ’s input,
A server having an ID issuing unit that issues an identification number to the subject, and a storage unit that stores the identification number and data transmitted from the terminal in association with each other;
The information collection system, wherein the terminal issues a membership card assigned with an identification number issued by the server. The server
16. The information collection system according to claim 15, wherein data transmitted in association with the identification number from the terminal is stored in the storage unit in association with the identification number.   It further comprises a recommendation presentation unit that refers to data on products and / or services, and presents recommended products and / or recommended services to the target person based on the referenced data and data stored in the storage unit. The information collection system according to claim 15 or 16. A question presentation unit for presenting a question to the target person;
A fourth information collection unit for collecting answers to the questions,
The recommended presentation unit
The information collection system according to claim 17, wherein a recommended product and / or a recommended service is presented to the target person based on an answer collected by the information collection unit and the attribute information of the user.   The coupon issuing part which issues a coupon to the target person based on the purchase results of the recommended product and / or recommended service of the target person is provided. Information collection system. The recommended presentation unit
Grouping the target person based on the answer collected by the information collection unit and the attribute information of the user,
The coupon issuing unit
The information collection system according to claim 18 or 19, wherein a coupon is issued to the group.   The information collection system according to claim 20, wherein the recommendation presenting unit groups the target persons based on attribute information including at least one of the age, sex, occupation, and address of the target persons. A fifth information collection unit for collecting the target person's behavior data;
The information collection system according to claim 20 or 21, wherein the recommendation presenting unit groups the target persons based on data collected by the fifth information collecting unit. The coupon issuing unit
The information collection system according to any one of claims 19 to 22, wherein points of the coupon are divided and given to the subject.

Images