JP2018025997A - Information processing system, information processing device, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To advertise a content drawing a customer's interest on a portable terminal of the customer without preliminarily registering information of the customer.SOLUTION: When merchandise is put in a shopping basket 10, a merchandise recognition part 12 recognizes the merchandise and notifies an advertisement management part 24 thereof. The advertisement management part 24 provides an advertisement of a content relating to the merchandise put in the shopping basket 10 to a portable terminal 60 of a customer holding the shopping basket 10. When the customer comes to pay for the merchandise in the shopping basket 10, a content purchase instruction reception part 32 of a cash register 30 displays a purchase screen of the content corresponding to the advertisement provided to the customer's portable terminal 60, on an accompanying display device, and receives an instruction to purchase from a user. When the customer instructs to purchase the content, the cash register 30 presents a total amount of charge for the content and charge for the merchandise and requests the customer for the payment.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing system, an information processing apparatus, and a program.

  A content output service is a service provided by using a multi-function device (a device having a function of a printer, a scanner, a copy machine, a facsimile machine, etc.) placed in a store such as a convenience store. This service is a service that downloads content such as bromide, character images, and musical scores held by a server installed in a store or on the Internet to a multifunction peripheral, prints it out, and provides it to customers. In this service, a list of contents is displayed on a touch panel display attached to the multifunction peripheral, and a customer designates contents to be purchased from the list. When the customer pays the necessary amount to the price settlement apparatus attached to the multifunction device, the multifunction device prints out the specified content.

  Further, in the system disclosed in Patent Document 1, sales promotion guidance information for product sales promotion is displayed on a mobile terminal, and if a customer needs it, a print request is accepted and printing is performed separately from the mobile terminal. The means prints out the sales promotion printing information related to the sales promotion guide information in a printable format.

  In the system disclosed in Patent Document 2, a user accesses a web page for document output reservation from a portable terminal, designates a document to be printed, and inputs information necessary for creating the document. This specified content is transmitted from the reservation reception server to the document provision management server. The document provision management server acquires the specified document and stores it together with information on who the requesting user is. The user goes to the store and inputs an output request for the document reserved earlier to the printing apparatus. The document provision management server that has received this request via the authentication server transmits the document to the printing apparatus. In this system, the printer needs only to input very little information such as a user ID.

  The system disclosed in Patent Document 3 includes a portable terminal that can be connected to a public line. In addition, there is an information providing server that stores information and communicates with a mobile terminal through a public line. Information is distributed from the information providing server to the portable terminal only while the portable terminal is brought into the restricted area.

JP 2002-298005 A JP 2009-284439 A JP 2002-185612 A

  In the method of specifying the content that the customer wants to purchase from the list displayed on the screen of the output device installed in a facility such as a store, if the customer does not know that the content can be purchased with the output device, the content is sent to the customer. Cannot be sold.

  In addition, a method of promoting the sale of content from the output device by distributing the content advertisement to the customer's mobile terminal is also conceivable, but for example, if a predetermined content is advertised uniformly to all customers, the advertisement The effect is thin. It is possible to accumulate information such as customer preferences and purchase trends, and advertise content that customers are likely to like based on that information. In this method, customer information is registered with the seller. There is a need.

  SUMMARY OF THE INVENTION An object of the present invention is to provide a mechanism that makes it possible to advertise content that is likely to attract a customer's interest to a mobile terminal of the customer without registering customer information in advance.

  The invention according to claim 1 includes product recognition means for recognizing a product placed in a shopping basket, terminal recognition means for recognizing a mobile terminal of a customer having the shopping basket, and a product recognized by the product recognition means. An advertisement providing unit that provides advertisement information about related content to a mobile terminal recognized by the terminal recognition unit.

  The invention according to claim 2 is a receiving unit that receives a purchase instruction of the customer for the content corresponding to the advertisement information provided by the advertisement providing unit, a price of the product in the shopping basket, and the receiving unit. 2. The information processing system according to claim 1, further comprising: money amount presenting means for presenting the customer with a sum of the price of the content for which the purchase instruction has been received in step 1 as a payment amount.

  The invention according to claim 3 is a means for issuing purchase information to the customer to prove that the content for which the purchase instruction has been made has been paid when the payment amount presented by the amount presentation unit is paid. The information processing system according to claim 2, further comprising: output means for outputting the content corresponding to the purchase information when the purchase information is input.

  The invention according to claim 4 further includes specifying means for specifying a product sales place where the customer has stayed for a predetermined threshold time or more, and the advertisement providing means relates to the product sales place specified by the specifying means. The information processing system according to any one of claims 1 to 3, wherein advertisement information about content is provided to the mobile terminal of the customer.

  The invention according to claim 5 shows the acquisition means for acquiring information of the product put in the shopping basket, the terminal recognition means for recognizing the mobile terminal of the customer having the shopping basket, and the information acquired by the acquisition means The information processing apparatus includes advertisement providing means for providing advertisement information about content related to a product to the mobile terminal recognized by the terminal recognition means.

  According to a sixth aspect of the present invention, there is provided an acquisition means for acquiring information on a product put in a shopping basket, a terminal recognition means for recognizing a mobile terminal of a customer having the shopping basket, and information acquired by the acquisition means. It is a program for functioning as advertisement providing means for providing advertisement information about content related to the indicated product to the mobile terminal recognized by the terminal recognition means.

  According to a seventh aspect of the present invention, for the content corresponding to the advertisement information provided to the customer's mobile terminal by the advertisement providing means in relation to the product put in the shopping basket possessed by the customer, the customer is instructed to purchase the content. Receiving means, and an amount presenting means for presenting to the customer as a payment amount the sum of the price of the product in the shopping basket and the price of the content for which a purchase instruction has been received by the receiving means, An information processing apparatus.

  According to an eighth aspect of the present invention, there is provided, from the customer, the content corresponding to the advertisement information provided to the mobile terminal of the customer by the advertisement providing means in relation to the product put in the shopping basket held by the customer. Receiving means for receiving the purchase instruction, and an amount presenting means for presenting to the customer as a payment amount the sum of the price of the product in the shopping basket and the price of the content received the purchase instruction in the receiving means, It is a program to make it function as.

  According to the first, fifth, or sixth aspect of the invention, it is possible to advertise content that is likely to attract the customer's interest to the mobile terminal of the customer without registering the customer's information in advance.

  According to the invention according to claim 2, 7 or 8, the customer can pay for the contents together with the price of the purchased product.

  According to the third aspect of the present invention, the content for which the customer has paid the price can be output from the output means.

  According to the invention which concerns on Claim 4, it can advertise to a customer's portable terminal also about the field | area of the goods which the customer did not put into the shopping basket.

It is a figure which shows the example of the system of embodiment. It is a figure which shows the example of the management information of the corresponding relationship of goods and content which an advertisement management part refers. It is a figure which shows the example of the process sequence which an advertisement management part performs. It is a figure which shows the example of advertisement provision management information. It is a figure which shows the example of the process sequence which a cash register performs. It is a figure which shows typically the example of the purchase screen of the content which a cash register displays. FIG. 10 is a diagram illustrating an example of a processing procedure executed by the multifunction machine. It is a figure which shows the example of the management information of the goods shelf which the advertisement management part of the modification 1 has. It is a figure which shows the example of the process sequence which the advertisement management part of the modification 1 performs.

<Example of system configuration>
First, an example of the system configuration of the present embodiment will be described with reference to FIG.

  The system of FIG. 1 includes a shopping basket 10, a store server 20, a cash register 30, a multi-function device 40, and an in-store network 50. These are provided in stores such as convenience stores and supermarkets, for example. The service of this embodiment is provided to the customer by the cooperation of the in-store system and the portable terminal 60 owned by the customer shopping at the store.

  The shopping basket 10 is a container in which a customer who makes a purchase at a store temporarily puts a product to be purchased until the cash register 30 pays the price. Of course, the shopping basket 10 is not limited to the form of a basket that the customer holds by hand, but includes other forms used for similar purposes, such as a shopping cart.

  The shopping basket 10 is provided with functional elements such as a product recognition unit 12, a position notification unit 14, and a communication unit 16. There is no particular limitation on how to implement these functional elements. For example, a form in which these functional elements are mounted on one chip or package may be mounted on the shopping basket 10.

  The product recognition unit 12 recognizes a product placed in the shopping basket 10.

  For example, each product displayed in a store is equipped with a tag incorporating a chip compliant with NFC (Near Field Communication) or RFID (Radio Frequency IDentification) standards for the purpose of product management or the like. And Information such as product identification information (referred to as product ID) is stored in the tag. It is assumed that a product ID having the same value is assigned to the same product. For example, the value indicated by the barcode printed on the product package may be stored in the tag as the product ID. In this case, the product recognition unit 12 is a tag reader that reads a product ID from a tag attached to the product by communication according to a standard such as NFC.

  The position notification unit 14 performs positioning periodically (for example, every few seconds), and notifies the store server 20 of information on the current position of the own device obtained by this positioning, for example, via the in-store network 50. For positioning, a GPS (Global Positioning System) or an existing indoor positioning system may be used. Some indoor positioning systems use, for example, a BLE (Bluetooth Low Energy) compliant beacon (Bluetooth and Bluetooth Low Energy are registered trademarks). In this method, beacons are arranged at various locations in the store, and the position notification unit 14 receives radio waves from these beacons, and uses the received intensity from each beacon to determine its own position by a method such as triangulation.

  The communication unit 16 is a device for performing wireless communication with each device in the store. The communication unit 16 includes a wireless communication module compliant with, for example, the Wi-Fi (trademark) standard, and is connected to the in-store network 50 via a wireless access point (not shown). The communication unit 16 may include a module for communication according to another wireless communication standard such as BLE.

  The store server 20 provides an information processing service to devices in the store (for example, cash register 30, multifunction device 40, portable terminal 60). The store server 20 includes functional elements such as a content DB (database) 22, an advertisement management unit 24, and a communication unit 26. The store server 20 may include functional elements other than these exemplified functional elements.

  The content DB 22 is a database that holds content to be printed out from the multifunction device 40. There are various contents such as bromide images such as idols, animated character poster images, sheet music, school examination guide documents, and the like.

  In the conventional usage pattern, a customer selects content to be printed out of the contents in the content DB 22 on the operation screen of the multifunction device 40, and the payment device (for example, a coin receiving device or an electronic money settlement device) attached to the multifunction device 40 is selected. Pay the fee. Thereby, the multi-function device 40 downloads the content from the content DB 22 and prints it out.

  In the present embodiment, in addition to such a conventional usage pattern, a content advertisement is provided from the store server 20 to the customer's mobile terminal 60 and the customer purchases the content according to the advertisement. . In this new mode of use, payment for the contents is received at the same time as the payment for the goods at the cash register 30. When payment is made, the multi-function device 40 detects that the customer has come in front of the multi-function device 40 and prints out the content.

  The advertisement management unit 24 manages processing for providing content advertisements to the mobile terminal 60. In the present embodiment, as an example, content related to a product that the customer has put in the shopping basket 10 is advertised to the mobile terminal 60 of the customer. For example, the content related to the product is obtained with reference to the management information illustrated in FIG.

  The management information illustrated in FIG. 2 includes information such as the classification, field, corresponding content, advertisement information, and purchase source of the product in association with the product ID of the product. The product classification is the type of the product itself. A field is a field of content related to the product. The corresponding content is content identification information (content ID) corresponding to the product. The advertisement information is advertisement information (for example, an advertisement document, a web page, a moving image, etc.) regarding the content corresponding to the product. The advertisement management unit 24 specifies the advertisement information of the content related to the product put in the shopping basket 10 from the management information of FIG.

  The method of advertisement by the advertisement management unit 24 will be described later with specific examples.

  The communication unit 26 is a device that performs data communication with other devices on the in-store network 50. The communication unit 26 may support a wireless communication method (for example, BLE) that does not pass through the in-store network 50.

  The cash register 30 is a device for receiving a price for a product purchased by a customer. The cash register 30 has functional elements equivalent to those of a normal cash register (for example, a numeric keypad, a bar code reader, one or more display devices for displaying amounts and other information, a product price recording / aggregating function, a POS (Point Of). Sales)), a content purchase instruction receiving unit 32, a purchase information issuing unit 34, and a communication unit 36 are provided.

  The content purchase instruction receiving unit 32 receives from the customer an instruction to purchase content corresponding to the advertisement provided from the advertisement management unit 24 to the customer's mobile terminal 60. The processing for receiving the instruction will be described later with a specific example.

  In addition, when the content purchase instruction receiving unit 32 receives a content purchase instruction from a customer, the content purchase instruction reception unit 32 adds the price of the content to the price of the purchased product group of the customer separately collected by the cash register 30. Instruct the product price recording / aggregation function.

  The purchase information issuing unit 34 issues purchase information, which is information certifying the purchase of the content for which the customer has instructed the purchase and for which payment has been completed. The purchase information is, for example, a number / character string having a number of digits that can secure a practically sufficient uniqueness. For example, the purchase information issuing unit 34 notifies the customer's mobile terminal 60 of the purchase information, and the paper receipt (receipt) issued in response to payment of the purchase price of the current product or content. The purchase information is given to the customer by using a method of printing as a number / character string or a machine-readable code such as QR code (registered trademark).

  The communication unit 36 is a device that performs data communication with other devices on the in-store network 50. The communication unit 36 may support a wireless communication method (for example, BLE) that does not pass through the in-store network 50.

  Note that the cash register 30 may count the product price by reading a tag such as NFC attached to the product package instead of reading the barcode of the product package purchased by the user and counting the product price. Since the product recognition unit 12 of the shopping basket 10 has already recognized the products in the basket, the cash register 30 may acquire a list of product IDs in the basket from the shopping basket 10 and total the product price.

  The multi-function device 40 is a device having functions such as printing, scanning, copying, and facsimile transmission, and provides services such as printing and scanning to the customers in the store using these functions. The multi-function device 40 receives designation of a service to be used from a customer through an attached user interface (for example, a touch panel display device). Also, when the multifunction device 40 receives payment from the customer for the specified service (or deposit amount for debiting the fee) from the attached payment device, it is necessary for the service such as the scanner function and the printing function. Control various functions and execute the service.

  The multi-function device 40 includes a purchase content processing unit 42 in addition to the basic function as the multi-function device for stores. The purchase content processing unit 42 acquires purchase information from the customer or the mobile terminal 60 and downloads content corresponding to the purchase information from the content DB 22.

  The communication unit 44 of the multi-function device 40 is a device that performs data communication with other devices on the in-store network 50. The communication unit 44 may support a wireless communication method (for example, BLE) that does not pass through the in-store network 50.

  The in-store network 50 is a local network for data communication extended in the store, and is configured as, for example, a wired and wireless LAN (local area network).

  The portable terminal 60 is a portable information processing device such as a smartphone or a tablet terminal that is carried by a customer who has visited the store. The portable terminal 60 has a positioning unit 62 and a communication unit 64.

  The positioning unit 62 performs positioning periodically (for example, every few seconds). Positioning is performed using GPS, an indoor positioning system, or the like, similar to the position notification unit 14 of the shopping basket 10. By this positioning, the current position of the mobile terminal 60 can be known.

  The communication unit 64 is a device that performs data communication with other devices on the in-store network 50. The communication unit 64 may support a wireless communication method (for example, BLE) that does not pass through the in-store network 50.

  A store application 66 is installed in the mobile terminal 60. The store application 66 is application software provided by this store or a chain store to which this store belongs. The store application 66 includes a program for providing the portable terminal 60 with a function of notifying the store server 20 of the location information obtained by positioning by the positioning unit 62 (for example, via the in-store network 50). In addition, the store application 66 performs a function for displaying an advertisement provided from the advertisement management unit 24 of the store server 20 on the screen of the mobile terminal 60, and processing for purchase of content corresponding to the advertisement and printing after purchase. Includes programs to provide functionality. In addition, the store application 66 is a process of providing information about stores and chains (for example, campaign information) and benefits (for example, coupons and store visit points) provided to the customer from the store server 20 or the site of the chain store on the Internet. May include a program for

<Process flow>
Next, an example of processing performed by each device constituting the system of the present embodiment will be described.

(1) Processing of Shopping Basket 10 The shopping cart location notification unit 14 periodically measures the location information of its own device, for example, and notifies the store server 20 of the location information via the communication unit 16.

  When a product is put in the shopping basket 10, the product recognition unit 12 reads the product ID of the product from a wireless tag such as NFC attached to the product. Then, the read product ID is associated with the “car ID” that is the identification information of the shopping basket 10 and is notified to the store server 20 by the communication unit 16.

(2) Location notification of portable terminal The store application 66 of the portable terminal 60 periodically associates the information of the current position of the own device measured by the positioning unit 62 with the terminal ID that is identification information of the portable terminal 60. The store server 20 is notified. In addition, as terminal ID, the unique information (for example, telephone number, MAC address, etc.) which the portable terminal 60 hold | maintains may be used, and the shop information 66 uses the unique information which the shop application 66 acquired from the shop server 20. Also good.

(3) Processing of the advertisement management unit 24 of the store server 20 As shown in FIG. 3, the advertisement management unit 24 waits for notification of the product ID and the car ID from the shopping basket 10 (S10). When the product ID and the car ID are notified from the shopping basket 10, the advertisement management unit 24 searches for advertisement information of content related to the product ID (S12). This search is performed on the management information illustrated in FIG. 2, for example. In this example, the advertisement information of the content related to the product ID is the advertisement information included in the record of the product ID (item group in the same row as the product ID in FIG. 2) in the management information. For example, if the shopping basket 10 notifies that “product A” is detected, the advertisement management unit 24 selects “content X” from the record of “product A”, and the advertisement information of the content. Recognizes that “Advertisement X”.

Further, the advertisement management unit 24 may obtain the advertisement information of the content corresponding to the “field” of the product ID as the advertisement information corresponding to the product. For example, in the example of FIG. 2, the field of product B is animation, but the field of other products C is also animation. In this case, when the product B is put in the shopping basket 10, as advertisement information related to the product B, in addition to the advertisement Y of the content Y corresponding to the product B, other products C of the same field as the product B The advertisement Z of the corresponding content Z may be extracted. At this time, the advertisement Y that directly corresponds to the product B placed in the shopping basket 10 may have a higher priority than the advertisement Z that is only indirectly related via the field.
As described above, the advertisement information related to the product put in the shopping basket 10 includes not only (a) information directly associated with the product but also (b) the same attribute such as the field and classification of the product. An advertisement associated with another product may be included. Further, the advertisement information corresponding to the case (b) may be adopted only when there is no advertisement information corresponding to the case (a).

  In the example of FIG. 2, the content and the advertisement of the content are associated with each product, but this is not essential. The management information may be information in which contents and advertisements are associated with each value of a specific attribute such as a product field or classification. In this case, the advertisement management unit 24 is placed in the shopping basket 10 in S12. A value of a specific attribute of a product is obtained, and an advertisement for content corresponding to the attribute value is searched.

  Next, the advertisement management unit 24 specifies the mobile terminal 60 that is closest to the shopping cart 10 (identified by the car ID included in the notification) that is the source of the notification received in S10 (S14). This specifying process may be performed based on position information periodically notified to the store server 20 from each shopping basket 10 and each portable terminal 60 in the store. For example, the mobile terminal 60 that is closest to the shopping basket 10 is identified by comparing the latest location information of the shopping basket 10 that is the sender and the latest positional information of each mobile terminal 60. In addition, only the latest position information may determine that the mobile terminal 60 of another customer is closest to the shopping basket 10. In order to eliminate or reduce this possibility, for example, the most recent (for example, several to several tens of times) position information notified from the shopping basket 10 and the portable terminal 60 is held, and the latest information is stored. The mobile terminal 60 that is closest to the shopping cart 10 that is the sender may be identified statistically from the multiple times of position information.

  The execution order of S12 and S14 may not be as illustrated.

  Next, the advertisement management unit 24 provides the advertisement information identified in S12 to the mobile terminal 60 identified in S14 (S16). The method for providing the advertisement is not particularly limited. For example, the advertisement management unit 24 associates the specified advertisement information with the terminal ID of the specified mobile terminal 60, holds it as advertisement information waiting to be provided, and includes the terminal ID from the store application 66 in the mobile terminal 60. When receiving an inquiry (for example, this inquiry is repeated periodically), the advertisement information held in association with the terminal ID is returned. Further, the advertisement information may be provided to the specified portable terminal 60 by a push method using a short message service or the like.

  In S16, the advertisement management unit 24 provides the mobile terminal 60 with identification information for uniquely identifying the advertisement information (and thus the corresponding content) together with the advertisement information. This identification information is later used by the cash register 30 to identify the content corresponding to the advertisement information provided to the mobile terminal 60 (and thus may have been viewed by the customer). The fact that the portable terminal 60 has the identification information means that the portable terminal 60 has been provided with advertisement information of content corresponding to the identification information. The identification information provided here may be the ID of the advertisement information itself (or content corresponding to this advertisement) associated with the advertisement information on a one-to-one basis, and uniquely identifies the operation of providing advertisement information. (For example, a serial number that increases by one each time advertisement information is provided to the group of portable terminals 60 in the store).

  At this time, the advertisement management unit 24 also stores the advertisement providing management information held by the store server 20 in association with the provided identification information and the content ID of the content corresponding to the provided advertisement information (identified in S12). Register with. An example of the data content of this advertisement provision management information is shown in FIG. In this example, the content ID of the corresponding content is registered in the advertisement provision management information in association with the provided identification information. When the content ID itself of the content corresponding to the advertisement information is used as the identification information provided to the mobile terminal 60 together with the advertisement information, it is not necessary to create advertisement provision management information.

  The advertisement provision management information later determines which of the advertisements (and corresponding contents) provided at the time of shopping this time to the customer's mobile terminal 60 to be paid by the cash register 30. Use for. Therefore, the data structure of the advertisement provision management information may be anything as long as the purpose can be achieved. For example, the advertisement provision management information may be in the form of holding the content ID of the content corresponding to each advertisement provided to the mobile terminal 60 in association with the identification information of the mobile terminal 60. In this case, the identification information of the mobile terminal 60 may be an ID such as a telephone number that the mobile terminal 60 originally has. Further, when the customer visits the store or when the customer first puts a product into the shopping basket 10 after coming to the store, unique identification information may be given from the store server 20 to the mobile terminal 60 of the customer. The store application 66 only needs to hold the identification information given at this time.

(4) Processing of the mobile terminal that has received the advertisement information The store application 66 of the mobile terminal 60 displays the advertisement information received from the advertisement management unit 24 on the screen of the mobile terminal 60 and receives the identification information together with the advertisement information. If it is found, the identification information is stored.

  Each time a customer goes around the store and puts a product into the basket, an advertisement for content related to the product is provided to the mobile terminal 60 of the customer and displayed on the screen of the mobile terminal 60. The displayed advertisement includes, for example, a reduced image of the content, that the content is printed out by a multifunction device in the store, and the price of the content together with the price of the product in the shopping basket 10 (cash A guidance message indicating that payment can be made at the register 30) is included. The customer may view the advertisement on the screen of the mobile terminal 60 and, if interested, may consider purchasing the content.

(5) Processing of Cash Register 30 As illustrated in FIG. 5, the cash register 30 is such that the customer (mobile terminal 60) who provided the content advertisement comes in front of the cash register 30 (that is, the customer pays for the product). (S20). There are several methods for detecting that the customer to whom the advertisement is provided comes before the cash register 30.

  In one example, the cash register 30 communicates with a nearby mobile terminal 60 by a proximity wireless communication method having a distance measurement function such as BLE, for example. If a mobile terminal 60 located within a certain threshold distance (e.g., equivalent to 50 cm) from the cash register 30 is found by this communication, the mobile terminal 60 is considered to belong to the customer who is going to pay. Then, the cash register 30 determines whether or not a content advertisement is provided to the mobile terminal 60 during the current visit period. This determination may be made, for example, by inquiring whether or not the mobile terminal 60 has the identification information provided from the cash register 30 in S16 (FIG. 3). If the mobile terminal 60 has the identification information, the mobile terminal 60 determines that the advertisement has been provided during this visit. In another example, the cash register 30 inquires the mobile terminal 60 detected within the threshold distance during the current store visit period from the cash register 30 to the advertisement management unit 24, and the advertisement management unit 24 provides the advertisement. The management information (in which the content ID corresponding to the provided advertisement is recorded in association with the identification information of the portable terminal 60) is referred to and the inquiry is answered. Based on this response, the cash register 30 determines whether or not an advertisement has been provided to the mobile terminal 60. In any example, if the advertisement has already been provided to the mobile terminal 60 within the threshold distance, the determination result in S20 is Yes, otherwise the determination result is No.

  As another example of the determination in S20, there is a method of using the NFC function of the shopping basket 10. In this method, an NFC module is provided in a counter or the like where a cash register 30 is installed, and when a customer places a shopping basket 10 on the counter, the NFC module of the counter is used by the NFC module of the shopping basket 10 (used by the product recognition unit 12). To obtain a car ID. The cash register 30 acquires the car ID from the NFC module of the counter, and sends an inquiry including the acquired car ID to the store server 20. Since the store server 20 has already grasped the correspondence relationship between the shopping basket 10 (car ID) and the mobile terminal 60 of the customer having it (S14 in FIG. 3), the mobile phone corresponding to the car ID included in the inquiry of the cash register 30 The terminal 60 is specified from the correspondence relationship. Then, refer to the advertisement providing management information (recording the content ID corresponding to the provided advertisement in association with the identification information of the portable terminal 60) as to whether or not the advertisement is provided to the specified portable terminal 60. The determination is made and the determination result is returned to the cash register 30. If the returned determination result indicates that the advertisement has been provided, the determination result in S20 is Yes.

  When the determination result in S20 is No, the processes after S22 are not applied. For example, when the mobile terminal 60 of the customer who came to pay to the cash register 30 has not received the advertisement information of the content (for example, when the mobile terminal 60 is not owned or even if the mobile terminal 60 is possessed, the mechanism of this embodiment is used) For example, when the store application 66 is not installed, the cash register 30 simply executes a conventional process.

  If the determination result in S20 is Yes, the content purchase instruction accepting unit 32 of the cash register 30 displays a content purchase screen corresponding to the advertisement sent to the mobile terminal 60 of the customer on the attached customer display device. (S22).

  When the identification information is obtained from the portable terminal 60 in S20, the content purchase instruction reception unit 32 obtains the obtained identification information (if there are advertisements of a plurality of contents during shopping, there are a plurality of identification information). The inquiry including it is sent to the store server 20. The advertisement management unit 24 of the store server 20 identifies the content ID corresponding to each identification information included in the inquiry from the advertisement provision management information (see FIG. 4), and information on the content (content content) corresponding to each identified content ID. A reduced image, a price, etc.) are obtained from the content DB 22 and responded to the content purchase instruction receiving unit 32. The content purchase instruction receiving unit 32 displays a purchase screen of each advertised content using the information returned from the store server 20. Note that when the identification information is successfully provided to the cash register 30, the portable terminal 60 deletes the identification information or records that the identification information has already been notified to the cash register 30.

  In S20, in the method in which the cash register 30 recognizes the identification information of the advertisement provided to the customer by making an inquiry to the advertisement management unit 24 of the store server 20, the cash register 30 receives the advertisement management unit 24 from the advertisement management unit 24. Information on content corresponding to the identification information is also acquired. In this case, when the provision of the content to the cash register 30 is successful, the advertisement management unit 24 deletes the identification information corresponding to the content, or records that the identification information is “notified”.

  FIG. 6 shows an example of the purchase screen 100 displayed by the content purchase instruction receiving unit 32. This purchase screen 100 includes a reduced image 102 of the advertised content, the amount 104 of the content, a message 106 for inquiring whether or not the content has been purchased, a button 108 for instructing purchase, a button 110 for instructing not to purchase, and a cash register 30 includes an amount display column 112 for displaying the current total amount of the purchased products recorded in 30. The customer instructs whether to purchase the content shown on the displayed purchase screen 100 by pressing the button 108 or 110. When the customer presents advertisements of a plurality of contents while shopping, the content purchase instruction receiving unit 32 displays the purchase screen 100 for each of the plurality of contents and whether or not to purchase from the user. Receive instructions.

  If there is no instruction to purchase from any of the advertised contents (the determination result in S24 is No), the contents purchase instruction accepting unit 32 pays the normal price for the product taken out from the shopping basket 10. A reception process is executed (S26). Thereby, the process for the customer is completed.

  When there is an instruction to purchase one or more contents (the determination result in S24 is Yes), the contents purchase instruction accepting unit 32 sends the price of each content instructed to purchase to the price calculation function of the cash register 30. The instruction to add is issued. In response to this instruction, the price calculation function adds the prices of the contents to the total price of the merchandise, and presents the total price as the final price (S28).

  The cash register 30 waits for the presented price to be paid (S30). When payment is made, the purchase information issuing unit 34 issues purchase information that proves that the contents have been paid for the customer (S32). In one example, the purchase information is issued by notifying the purchase information to the store application 66 of the portable terminal 60 by wireless communication. This communication may be any of wireless LAN communication via the in-store network 50, direct wireless communication such as BLE and NFC, and the like. In another example, the purchase information may be issued by printing a character string or code indicating the purchase information on paper such as a receipt to be given to the customer.

  Further, the cash register 30 sends a set of purchase information issued to the customer and a content ID of each content purchased by the customer and paid for at that time to the multi-function device 40 or the store server 20. Alternatively, the cash register 30 itself manages a set of purchase information and content ID. Whether the combination of the purchase information and the content ID is managed by the multi-function device 40, the store server 20, or the cash register 30 (or another computer on the in-store network 50) depends on other requirements of the system. You just have to decide. In any case, a set of purchase information and content IDs may be managed in the store-side system.

  As described above, the cash register 30 determines whether or not an advertisement-provided customer has come in front of the aircraft. On the other hand, the store server 20 always tracks the position of each customer in the store. Therefore, the store server 20 may determine which mobile terminal 60 has come to the front of the cash register 30 by using the location information of the mobile terminal 60 of each customer being tracked. In this case, the store server 20 (advertising management unit 24) determines whether or not the content advertisement is provided to the mobile terminal 60 that comes in front of the cash register 30 based on the advertisement provision management information. When the advertisement is provided, the advertisement management unit 24 provides the cash register 30 with information on the content corresponding to the provided advertisement (information for generating a purchase screen for the content).

(6) Processing of MFP 40 Next, the flow of processing performed by the purchase content processing unit 42 of the MFP 40 will be described with reference to FIG.

  The purchase content processing unit 42 waits for purchase information to be input from the customer side (S40). There are several variations on how to enter purchase information from the customer.

  For example, when purchase information is provided as data from the cash register 30 to the portable terminal 60, it is input from the portable terminal 60 to the multifunction device 40 by a short-range wireless communication function (for example, Bluetooth (registered trademark) communication such as BLE, NFC). To do. When NFC is used, NFC communication is started between them by bringing the mobile terminal 60 closer to the NFC port provided in the multi-function device 40, and purchase information held by the mobile terminal 60 is transmitted to the multi-function device 40. . In the case of using Bluetooth, communication is started when the distance between the two is greater than in the case of NFC, and purchase information from the portable terminal 60 to the multifunction device 40 before the customer comes in front of the multifunction device 40, for example. The transmission is over. In this case, processing for content printing (confirmation of the validity of purchase information, download of content from the store server 20, printing, etc.) may be started with the transmission of purchase information as a trigger.

  Further, when the purchase information code is printed out on the receipt or the like from the cash register 30, the customer selects, for example, an item “print purchased content” from the menu screen of the multifunction device 40, and the printed output is displayed on the multifunction device 40. Let the scanner read. As a result, the purchase content processing unit 42 reads the code from the scanned image and recognizes purchase information indicated by the code. In the method of providing the customer with a purchase information character string printed on a receipt or the like, the customer selects, for example, an item “print purchased content” from the menu screen, and is displayed on the screen accordingly. In the purchase information input field, enter a character string of the purchase information.

  The purchase content processing unit 42 confirms whether or not the purchase information input in this way is valid (S42). If the purchase information is valid, the purchase content processing unit 42 downloads the content (or a plurality of cases) corresponding to the purchase information from the store server 20 (S44), and downloads the downloaded content to the multifunction device 40. The printing mechanism is caused to print (S46). If the purchase information presented from the customer side does not exist in the purchase information received from the cash register 30 (or if it is present but a flag that has already been output is recorded), the purchase content processing unit 42 displays an error message on the screen of the multi-function device 40 (S48), and ends the process.

  For example, in the case of a method of notifying purchase information issued to a customer (and purchased content ID) from the cash register 30 to the multi-function device 40, the purchase content processing unit 42 is notified from the cash register 30 at the time of payment. It is confirmed whether or not the purchase information input from the customer side is present in the purchase information (S42). If there is, the input purchase information is valid purchase information. In this case, the purchase content processing unit 42 sends the content ID (which may be plural) associated with the purchase information to the store server 20 and downloads the content data corresponding to the content ID ( S44). The downloaded content is printed out (S46).

  If the notification is sent to the store server 20 instead of the multifunction device 40, the purchase content processing unit 42 inquires of the store server 20 whether the purchase information input from the customer side is valid (S42). ). If the purchase information included in the inquiry is included in the purchase information notified from the cash register 30 at the time of payment, the store server 20 confirms that the purchase information corresponding to the purchase information has been purchased. Each content is transmitted to the multi-function device 40 (S42, S44). The purchased content processing unit 42 of the multifunction device 40 causes the printing mechanism of the multifunction device 40 to print the received content group.

  In the system of the embodiment described above, since the content related to the product that the customer has put in the shopping basket 10 is advertised to the customer, rather than the case where the content is fixedly determined in advance for the customer, It is expected that customers are likely to be interested in the content.

<Modification 1>
In the above embodiment, the content related to the product that the customer has put in the shopping basket 10 is advertised via the mobile terminal 60 of the customer.

  In this modified example, the advertisement information of the content corresponding to the classification of the products sold on the product shelves where the customers lived is provided to the customer's mobile terminal 60.

  The advertisement management unit 24 holds, for example, product shelf management information illustrated in FIG. This merchandise shelf management information indicates the position of the merchandise shelf, the classification of the merchandise on the merchandise shelf, and the ID of the content corresponding to the classification in association with the ID of each merchandise shelf.

  The processing procedure of the advertisement management unit 24 in this modification is illustrated in FIG. Similar to the above embodiment, the mobile terminal 60 of the customer periodically sends location information to the store server 20. The advertisement management unit 24 periodically compares the location information of the mobile terminal 60 with the location of each product shelf indicated in the product shelf management information (FIG. 8), and the product shelf (customer's location) where the mobile terminal 60 is located. The nearest product shelf is recognized (S50). For example, the advertisement management unit 24 starts timing when the product shelf where the mobile terminal 60 is located changes, and measures the time when the mobile terminal 60 is located in the same product shelf (the residence time of the customer with respect to the product shelf) ( S52). When the residence time exceeds a predetermined threshold, the advertisement management unit 24 identifies content corresponding to the product shelf from the product shelf management information (S54), and sets advertisement information corresponding to the identified content to the mobile terminal 60. (S56).

  The processing after the advertisement information is provided is the same as that in the above embodiment.

<Modification 2>
In the above embodiment, the store server 20 grasps the positions of the shopping basket 10 and the portable terminal 60 by using the positioning system, thereby identifying the portable terminal 60 of the customer having the shopping basket 10 in which the product is put.

  On the other hand, in this modification, the customer's portable terminal 60 having the shopping basket 10 is specified without using the positioning system.

  In this modification, the shopping basket 10 or the portable terminal 60 specifies the nearest portable terminal 60 or the shopping basket 10 using a proximity communication technology such as BLE. For example, the BLE has a function of determining an approximate distance between the own device and the communication partner based on the intensity of the received radio wave from the communication partner. Therefore, for example, the BLE module of the shopping basket 10 (for example, built in the communication unit 16) is based on the strength of the received radio wave from the BLE module (for example, built in the communication unit 64) of each nearby mobile terminal 60. Estimate distance. Based on this estimation result, the mobile terminal 60 closest to the shopping basket 10 is determined as the mobile terminal 60 having the shopping basket 10. Alternatively, the BLE module of the mobile terminal 60 may specify the BLE module of the nearest shopping basket 10. In this way, the combination of the shopping basket 10 and the mobile terminal 60 of the customer having it is specified. This combination information is registered in the store server 20 from the shopping basket 10 or the portable terminal 60. The store server 20 specifies a mobile terminal corresponding to the shopping basket 10 when a product is put in the shopping basket 10 according to the information of this combination.

  The embodiment and the modification described above are merely examples.

  For example, in the above example, the shopping basket 10 detects a product placed in the basket using proximity wireless detection technology such as NFC or RFID, but this method is merely an example.

  In addition, the shopping basket 10 in the above embodiment and the modified example may be a container that temporarily accommodates an unsettled product before going to the cash register 30. The shopping basket 10 is not necessarily in the form of a “basket”, and may be in another form such as a shopping cart.

  In the above, the MFP 40 prints out the content purchased by the customer. However, instead of the print output, the content may be transferred from the MFP 40 or the like to the customer's mobile terminal 60 or a memory card in the form of a data file. .

  The concept of the multi-function device 40 may include various devices such as a kiosk terminal that have functions for printing and outputting data.

  Further, the above embodiment and the modification are applied to a configuration in which a content server that provides content to the multi-function devices 40 of a plurality of stores is provided on a wide area network such as the Internet instead of providing the content DB 22 in the store server 20. Is possible.

  The information processing mechanisms of the shopping basket 10, the store server 20, the cash register 30, the multi-function device 40, and the portable terminal 60 exemplified above are realized by causing a computer to execute a program that represents the above-described functions for each of the devices. . Here, the computer includes, for example, a microprocessor such as a CPU, a memory (primary storage) such as a random access memory (RAM) and a read only memory (ROM), a flash memory, an SSD (solid state drive), an HDD as hardware. (Hard disk drive) and other controllers that control fixed storage devices, various I / O (input / output) interfaces, network interfaces that perform control for connection to a network such as a local area network, etc. via, for example, a bus Connected to each other. A program in which the processing contents of these functions are described is stored in a fixed storage device such as a flash memory via a network or the like, and is installed in a computer. The program stored in the fixed storage device is read into the RAM and executed by a microprocessor such as a CPU, thereby realizing the functional module group exemplified above.

10 shopping basket, 12 product recognition unit, 14 position notification unit, 16 communication unit, 20 store server, 24 advertisement management unit, 26 communication unit, 30 cash register, 32 content purchase instruction reception unit, 34 purchase information issuing unit, 36 communication Department, 40 MFP, 42 Purchased content processing part, 44 Communication part, 50 In-store network, 60 Mobile terminal, 62 Positioning part, 64 Communication part, 66 Store application.

Claims (8)

Product recognition means for recognizing products in the shopping basket;
Terminal recognition means for recognizing a mobile terminal of a customer having the shopping basket;
Advertisement providing means for providing advertisement information about the content related to the product recognized by the product recognition means to the mobile terminal recognized by the terminal recognition means;
An information processing system. Accepting means for accepting the customer's purchase instruction for the content corresponding to the advertisement information provided by the advertisement providing means;
Amount presenting means for presenting to the customer as a payment amount the sum of the price of the product in the shopping basket and the price of the content for which the purchase instruction has been accepted by the accepting means;
The information processing system according to claim 1, further comprising: Means for issuing, to the customer, purchase information that proves that the content for which the purchase instruction has been made is paid when the payment amount presented by the amount presentation means is paid;
Output means for outputting the content corresponding to the purchase information when the purchase information is input;
The information processing system according to claim 2, further comprising: A specifying means for specifying a product sales place where the customer stays for a predetermined threshold time or more,
The said advertisement provision means provides the advertisement information about the content relevant to the merchandise sales place specified by the specifying means to the mobile terminal of the customer. Information processing system. An acquisition means for acquiring information about the product in the shopping basket;
Terminal recognition means for recognizing a mobile terminal of a customer having the shopping basket;
Advertisement providing means for providing advertisement information about content related to the product indicated by the information acquired by the acquisition means to the mobile terminal recognized by the terminal recognition means;
An information processing apparatus. Computer
An acquisition means for acquiring information about the product in the shopping basket;
Terminal recognition means for recognizing a mobile terminal of a customer having the shopping basket;
Advertisement providing means for providing advertisement information about the content related to the product indicated by the information acquired by the acquisition means to the mobile terminal recognized by the terminal recognition means;
Program to function as. An accepting means for accepting a purchase instruction for the content from the customer with respect to the content corresponding to the advertisement information provided to the mobile terminal of the customer by the advertisement providing means in relation to the product put in the shopping basket of the customer;
Amount presenting means for presenting to the customer as a payment amount the sum of the price of the product in the shopping basket and the price of the content for which the purchase instruction has been accepted by the accepting means;
An information processing apparatus. Computer
An accepting means for accepting a purchase instruction for the content from the customer with respect to the content corresponding to the advertisement information provided to the mobile terminal of the customer by the advertisement providing means in relation to the product put in the shopping basket of the customer;
Amount presenting means for presenting to the customer as a payment amount the sum of the price of the product in the shopping basket and the price of the content for which the purchase instruction has been accepted by the accepting means,
Program to function as.

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