JP2018013514A - Controller, signage device, signage system, and method for controlling display - Google Patents

Abstract

PROBLEM TO BE SOLVED: To attain a high level of advertising effect by applying a large impact to a person who sees a signage device.SOLUTION: A communication part 21 receives sensor information sent from a signage device 1. A specific object detection part 25 detects a specific object to be a trigger based on the sensor information, a storage part 23 stores information on the correspondence between the specific object and a content. A selection part 26 selects a content for the specific object and also selects a plurality of signage devices located in a predetermined region including the signage device which sent sensor information used for the detection of the specific object, if the specific object detection part detects the specific object. The communication part sends an instruction to display the content selected by the selection part to the signage device selected by the selection part.SELECTED DRAWING: Figure 6

Description

  The present invention relates to a control device that is connected to a plurality of signage devices and controls display of content on the signage device, a signage device that displays content, a signage system, and a display control method.

  A signage device that includes a display device such as a liquid crystal display panel or a projector and displays content distributed from a server device on the display device, so-called digital signage (electronic signage) is becoming widespread. Since this kind of signage device can freely change the content to be displayed, it is expected to obtain a high advertising effect by performing control utilizing this advantage.

  As a control related to obtaining a high advertising effect with such a signage device, a person in front of the signage device is conventionally photographed, and attributes of the person such as age and gender are obtained from the photographed image, and the person There is known a technique for displaying content corresponding to the attribute (see Patent Document 1).

JP 2006-061955 A

  By the way, in the conventional technology, since the content suitable for the person in the vicinity of the signage device is displayed, a suitable advertisement effect can be obtained. However, each signage device only displays appropriate content individually. There is a problem in that it has a great impact on the person who sees the signage device and cannot obtain a high advertising effect.

  In view of the above, a main object of the present invention is to provide a control device, a signage device, a signage system, and a display control method that can give a great impact to a person who views the signage device and obtain a high advertising effect.

  The control device of the present invention is a control device that is connected to a plurality of signage devices and controls display of content on the signage device, the receiving unit receiving sensor information transmitted from the signage device, and the sensor Based on the information, the specific object is detected by the specific object detection unit that detects the specific object serving as a trigger, a storage unit that stores information on the correspondence between the specific object and the content, and the specific object detection unit. Then, the content corresponding to the specific object is selected, and a plurality of the signage devices located within a predetermined range including the signage apparatus that is a transmission source of the sensor information in which the specific object is detected are selected. The content selected by the selection unit is displayed for the selection unit to be selected and the signage device selected by the selection unit. A configuration comprising a transmission unit that transmits an instruction to the.

  The signage device according to the present invention includes a sensor that senses the periphery of the device, a display unit that displays content, a transmission unit that transmits sensor information related to a detection result of the sensor to the control device, and the control device When a specific object that is a trigger is detected from sensor information, a receiving unit that receives an instruction related to display of the content corresponding to the specific object, transmitted from the control device, and the instruction received by the receiving unit And a control unit that displays the content designated in the display in preference to other content on the display unit, and the instruction received by the receiving unit is the same as that of other signage devices located within a predetermined range The content is displayed.

  The signage system according to the present invention is a signage system including a plurality of signage devices and a control device that is connected to the signage device and controls display of content on the signage device, and the control device includes the signage device. A reception unit that receives sensor information transmitted from the device, a specific object detection unit that detects a specific object serving as a trigger based on the sensor information, and a memory that stores information regarding a correspondence relationship between the specific object and the content And when the specific object is detected by the specific object detection unit, the signage device that selects the content corresponding to the specific object and is a transmission source of the sensor information in which the specific object is detected A selection unit that selects a plurality of the signage devices located within a predetermined range including the previous one selected by the selection unit A signage device, and a transmission unit that transmits an instruction to display the content selected by the selection unit, wherein the signage device displays a sensor that senses the periphery of the device and the content A display unit, a transmission unit that transmits sensor information related to the detection result of the sensor to the control device, and a specific object that triggers from the sensor information in the control device is transmitted from the control device; A receiving unit that receives an instruction regarding display of the content corresponding to the specific object, and a control unit that displays the content specified by the instruction received by the receiving unit on the display unit with priority over other content; It is set as the structure provided with these.

  Further, the display control method of the present invention is a display control method for controlling display of content on the signage device connected to a plurality of signage devices, receiving sensor information transmitted from the signage device, Based on sensor information, a specific object serving as a trigger is detected, and when the specific object is detected, the content corresponding to the specific object is selected based on information on a correspondence relationship between the specific object and the content. And selecting a plurality of signage devices located within a predetermined range including the signage device that is the transmission source of the sensor information in which the specific object is detected, and targeting the selected signage device, An instruction to display the selected content is transmitted.

  According to the present invention, the same content is simultaneously displayed on a plurality of signage devices located within a predetermined range, so-called a jack state, and corresponding to a specific object corresponding to the appearance of a specific object serving as a trigger. The content to be displayed is displayed on the signage device. For this reason, it is possible to have a great impact on the person who views the signage device. For example, if the specific object is intended for advertisement, a high advertisement effect can be obtained.

Overall configuration diagram of the signage system according to the first embodiment The perspective view which shows the signage apparatus 1 Explanatory drawing which shows the arrangement | positioning condition of the signage apparatus 1 Explanatory drawing which shows the implementation situation of the jack in the plural areas with the passage of the specific vehicle The block diagram which shows schematic structure of the signage apparatus 1 The block diagram which shows schematic structure of the server apparatus 2 Explanatory diagram showing information registered in the signage management database Explanatory diagram showing information registered in the customer management database Explanatory diagram showing information registered in the accounting management database Flow chart showing operation procedure of signage device 1 in time control Flow chart showing operation procedure of server device 2 in time control Flow chart showing operation procedure of signage device 1 during detection control Flow chart showing operation procedure of server device 2 during detection control The flowchart which shows the operation | movement procedure of the server apparatus 2 when a some advertising vehicle is detected in duplicate. The block diagram which shows schematic structure of the signage apparatus 1 which concerns on 2nd Embodiment. The block diagram which shows schematic structure of the server apparatus 2 which concerns on 3rd Embodiment.

  A first invention made to solve the above-described problem is a control device that is connected to a plurality of signage devices and controls display of content on the signage device, and includes sensor information transmitted from the signage device. A receiving unit for receiving, a specific object detection unit for detecting a specific object serving as a trigger based on the sensor information, a storage unit for storing information on a correspondence relationship between the specific object and the content, and the specific object detection When the specific object is detected by the unit, the content corresponding to the specific object is selected, and the specific object is located within a predetermined range including the signage device that is a transmission source of the sensor information detected The selection unit selects a plurality of the signage devices to be selected, and the selection unit selects the signage device selected by the selection unit. A configuration comprising a transmission unit that transmits an instruction to display the content.

  According to this, the same content is displayed all at once on a plurality of signage devices located within a predetermined range, so-called jack state, and content corresponding to the specific object in accordance with the appearance of the specific object serving as a trigger Is displayed on the signage device. For this reason, it is possible to have a great impact on the person who views the signage device. For example, if the specific object is intended for advertisement, a high advertisement effect can be obtained.

  In the second invention, the sensor information is a photographed image obtained by photographing the periphery of the signage device, the storage unit stores a specific image related to the appearance of the specific object, and the specific object detection unit includes: The specific image is detected by comparing the captured image with the specific image.

  According to this, a specific object can be detected with high accuracy.

  Further, in the third invention, the sensor information is signal information transmitted from the specific object and received by the signage device, the storage unit stores identification information of the specific object, and the specific object detection The unit compares the signal information received by the signage device with the identification information of the specific object, and detects the specific object.

  According to this, a specific object can be detected with high accuracy.

  According to a fourth aspect of the present invention, the storage unit stores information related to a planned number of the signage devices that display the content, and the selection unit is a transmission source of the sensor information in which the specific object is detected. The signage device is selected from the signage device as a base point until the planned number is reached.

  According to this, it is possible to display content on the signage device for the scheduled number of units specified by the use contract with the customer.

  In the fifth invention, the specific object is a specific moving body that sequentially passes in the vicinity of a plurality of the signage devices, and the selection unit follows the movement of the specific moving body, and the signage device The signage device is selected so that content is displayed.

  According to this, since the content is displayed on the signage device following the movement of the specific moving body, a high advertising effect can be obtained.

  Moreover, 6th invention is set as the structure which receives the information regarding the display time when the said content was actually displayed from the said signage apparatus instructed to display the said content.

  According to this, it is possible to acquire the display time when the content is actually displayed on the signage device. Thereby, it is possible to charge appropriately according to the actual display state of the content.

  Moreover, 7th invention is set as the structure which transmits the information regarding the display time which displays the said content to the said signage apparatus instructed to display the said content.

  According to this, it is possible to instruct the signage device about the display time for displaying the content. As a result, the content can be displayed on the signage device for the display time defined by the usage contract with the customer.

  The eighth invention further includes an accounting management unit that calculates a charging fee based on the number of the signage devices that actually display the content and the display time that the content is actually displayed on the signage device. The configuration.

  According to this, since the charging fee is calculated by the control device, the convenience for the user can be improved.

  According to a ninth aspect of the invention, the accounting management unit calculates the charging fee by performing weighting according to an installation position of the signage device.

  According to this, since the advertising effect varies depending on the installation position of the signage device, the billing fee is calculated by performing the weighting according to the installation position of the signage device, thereby performing appropriate charging according to the actual advertising effect be able to.

  The tenth aspect of the present invention further includes a staying information acquisition unit that acquires staying information about a staying state of a person around the signage device, and the accounting management unit performs weighting according to the staying information and performs the charging The fee is calculated.

  According to this, since the advertising effect varies depending on the staying status of the person around the signage device, by calculating the charging fee by weighting according to the staying information, the appropriate charging according to the actual advertising effect can be performed. It can be carried out.

  In addition, according to an eleventh aspect of the present invention, the selection unit selects a predetermined selection condition when a plurality of the specific objects are detected based on the sensor information of the plurality of signage devices located within the predetermined range. Based on the above, a plurality of contents corresponding to each of the plurality of specific objects are allocated to the plurality of signage devices.

  According to this, even when a plurality of specific objects are detected, the content can be appropriately displayed on the signage device.

  A twelfth aspect of the invention includes a sensor that senses the periphery of the device itself, a display unit that displays content, a transmission unit that transmits sensor information related to detection results of the sensor to the control device, and the sensor in the control device. When a specific object that triggers is detected from the information, a receiving unit that receives an instruction related to display of the content corresponding to the specific object, transmitted from the control device, and the instruction received by the receiving unit A control unit that displays the designated content on the display unit with priority over other content, and the instruction received by the reception unit is the same as that of other signage devices located within a predetermined range The content is displayed.

  According to this, similarly to the first invention, it is possible to give a great impact to the person who views the signage device. For example, if a specific object is intended for advertisement, a high advertising effect can be obtained.

  A thirteenth invention is a signage system comprising a plurality of signage devices and a control device that is connected to the signage device and controls display of content on the signage device, wherein the control device is connected to the signage device. A receiving unit that receives sensor information to be transmitted, a specific object detection unit that detects a specific object serving as a trigger based on the sensor information, and a storage unit that stores information on a correspondence relationship between the specific object and the content And when the specific object is detected by the specific object detection unit, the content corresponding to the specific object is selected, and the signage device that is a transmission source of the sensor information in which the specific object is detected is included. A selection unit that selects a plurality of the signage devices located within a predetermined range; and the signage device selected by the selection unit A transmission unit that transmits an instruction to display the content selected by the selection unit, and the signage device includes a sensor that senses the periphery of the device and a display unit that displays the content And a transmission unit that transmits sensor information related to the detection result of the sensor to the control device, and the specific information that is transmitted from the control device when a specific object that is a trigger is detected from the sensor information in the control device. A receiving unit that receives an instruction relating to display of the content corresponding to an object, and a control unit that displays the content specified by the instruction received by the receiving unit on the display unit with priority over other content. It is set as the structure provided.

  According to this, similarly to the first invention, it is possible to give a great impact to the person who views the signage device. For example, if a specific object is intended for advertisement, a high advertising effect can be obtained.

  Further, a fourteenth aspect of the invention is a display control method for controlling display of content on the signage device connected to a plurality of signage devices, receiving sensor information transmitted from the signage device, and receiving the sensor information Based on the information, the specific object serving as a trigger is detected, and when the specific object is detected, the content corresponding to the specific object is selected based on the information on the correspondence between the specific object and the content. A plurality of signage devices located within a predetermined range including the signage device that is the transmission source of the sensor information in which the specific object is detected, and selected for the selected signage device In addition, an instruction to display the content is transmitted.

  According to this, similarly to the first invention, it is possible to give a great impact to the person who views the signage device. For example, if a specific object is intended for advertisement, a high advertising effect can be obtained.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

(First embodiment)
FIG. 1 is an overall configuration diagram of a signage system according to the first embodiment.

  This signage system includes a plurality of signage devices 1 and a server device 2. Signage device 1 and server device 2 are connected via a network.

  The signage device 1 is a so-called digital signage (electronic signboard), and displays content distributed from the server device 2.

  The server device 2 distributes content to be displayed on the signage device 1 to the signage device 1. Further, the server device 2 controls display of content on the signage device 1.

  Next, the signage apparatus 1 will be described. FIG. 2 is a perspective view showing the signage device 1.

  The signage device 1 is attached to a road installation 3 installed on the road. This on-road installation 3 is one in which devices (transformers, switches, etc.) that have been conventionally attached to utility poles are installed on the road in accordance with the undergrounding of power lines (non-electric poles). The on-road objects 3 are installed so as to be scattered along the road where the power line 31 is embedded, for example, at an interval of 20 m to 40 m. Therefore, the signage apparatus 1 is also installed so as to be scattered along the road.

  The signage device 1 is provided with a display 11 (display unit). The display 11 is composed of a liquid crystal display panel or the like, and displays content distributed from the server device 2. Further, the display 11 is provided on the sidewalk side, and a person walking on the sidewalk can browse the content displayed on the display 11.

  In addition, a camera 12 is provided on the upper portion of the signage device 1. This camera 12 photographs the periphery of the signage device 1. In the present embodiment, the camera 12 is an omnidirectional camera that captures a range of 360 degrees, and can capture the roadway side and the sidewalk side. A vehicle traveling on the roadway is shown on the roadway side in the image taken by the camera 12, and a person walking on the sidewalk is shown on the sidewalk side in the shot image.

  The signage apparatus 1 can be supplied with power from a power line 31 embedded in the road. Further, by burying the communication line 32 in the road so as to run parallel to the power line 31, the signage device 1 can be connected to the server device 2 via the communication line 32, and the signage device 1 can be connected to each other. You can also connect to.

  In the present embodiment, the content video is displayed on the display 11. However, the signage apparatus 1 is provided with a projector that projects the content video on the road together with or instead of the display 11. It may be.

  In the present embodiment, the camera 12 is an omnidirectional camera, but instead of the omnidirectional camera, a signage device 1 includes a first camera that captures the roadway side and a second camera that captures the sidewalk side. You may make it provide.

  Next, the arrangement | positioning condition of the signage apparatus 1 is demonstrated. FIG. 3 is an explanatory diagram showing an arrangement state of the signage device 1.

  The signage device 1 is installed so as to be scattered along the road in a state of being attached to the road installation object 3 (see FIG. 2). For this reason, a person walking on the road can sequentially browse the contents displayed on the signage device 1.

  Now, in this embodiment, what is called a jack which displays the same content all at once with the plurality of signage devices 1 existing within a predetermined range is implemented.

  This jack is started when a specific moving body serving as a trigger is detected, and is terminated when a predetermined display time elapses or when the specific moving body cannot be detected. In the present embodiment, the signage device 1 is provided with a camera 12 (see FIG. 2) that captures the periphery of the signage device 1, and detects a specific object from the captured image of the camera 12.

  In the present embodiment, the specific object serving as the trigger is a specific moving body that moves on the road. The specific moving body includes a specific vehicle and a specific person. The specific vehicle is an advertising vehicle (wrapping car) in which an advertising wrapping such as a logo mark is applied to the vehicle body, or an emergency vehicle such as an emergency vehicle, a fire-fighting vehicle, and a police vehicle. The specific person is an advertising person wearing an advertising costume or a costume.

  In the jack, the content corresponding to the specific moving body that is the trigger is displayed on the signage device 1. If the specific moving body is an advertising vehicle or an advertising person, advertising content corresponding to the advertising vehicle or advertising person is displayed on the signage device 1. Further, if the specific mobile body is an emergency vehicle, emergency content corresponding to the emergency vehicle, for example, content for calling attention to the passage of the emergency vehicle is displayed on the signage device 1.

  Further, in the signage device 1, various contents are displayed based on a preset schedule in a normal state, and when a specific moving body that is a trigger is detected and jacking is performed, the contents are displayed in the normal state. The content corresponding to the specific moving body is preferentially displayed so as to interrupt. In addition, emergency content has priority over advertising content, and emergency content is displayed. Even if an advertising vehicle or person is detected, emergency content continues to be displayed and advertising content is displayed. When an emergency vehicle is detected, the advertisement content is switched to the emergency content.

  In addition, jacking is performed in area units. This area defines the range when jacking is performed, and at the time of jacking, the same content is displayed simultaneously on the signage device 1 located in the same area. That is, when a specific moving body is detected from a captured image of one signage device 1 in the area, the same content is displayed on all the signage devices 1 in the area. It should be noted that the displayed content may not be completely the same, or may be related such that part of the display content is the same. Moreover, the display of content may not be at the exact same timing.

  In the example shown in FIG. 3, four areas of area A, area B, area C, and area D are set across the intersection.

  The size of the area may be set to a range where the vehicle can be visually confirmed, or set to a range where the sound output from the vehicle can be heard. Moreover, the moving speed differs greatly between the specific vehicle and the specific person, and the time required for the specific moving body to pass through the area differs depending on the moving speed of the specific moving body. For this reason, the size of the area may be changed according to the moving speed of the specific mobile body so that the content is displayed for an appropriate time according to the passage of the specific mobile body.

  In addition, a group obtained by dividing the signage device 1 in one area is set. In the present embodiment, the area is set so as to include a plurality of signage devices 1 arranged on both sides of the road, and the area is divided by the road so as to correspond to each of the up and down lanes of the road. Is set. In addition, as another group setting, it is good also as an aspect divided | segmented before and after the up direction and the down direction of a road.

  In the example shown in FIG. 3, the area is divided by roads, and the signage devices 1 (A-1 to A-6) in the area A are group A01 (A-1 to A-3) and group A02 ( A-4 to A-6) are divided into two groups.

  This group also defines the scope for implementing jacks. In the present embodiment, jacking is basically performed in units of areas. However, if the customer may be in units of groups in which the areas are divided (only one sidewalk in FIG. 3), a contract can be made in units of groups.

  In addition, when two specific vehicles appear in one area, if the lanes in which the two specific vehicles travel are different, jacking is performed in units of groups, and the signage device 1 on one lane side Different contents can be allocated to the signage device 1 on the other lane side. Thereby, the person on the sidewalk can browse the content corresponding to the specific vehicle traveling in the front lane. Alternatively, when the two specific vehicles are traveling back and forth in the same lane, jacking is performed in groups divided before and after the traveling direction of the road, so that the front side signage device 1 and the rear Different contents can be allocated to the signage apparatus 1 on the side. Thereby, the person on the sidewalk can browse the content corresponding to the specific vehicle traveling closer.

  At the time of jacking, in addition to displaying the contents prepared in advance as jack content, an image of a normal content image may be processed and changed to the jack content and displayed. In this case, for example, image processing may be performed in which a background image area or a person image area in a normal content image is replaced with an advertisement target logo mark drawn. In addition, when the image displayed by the camera 12 is replaced with an avatar and the image is replaced with the avatar, the logo mark for the advertisement of the avatar's costume is drawn when switching to the jack state. You may make it perform the image processing replaced with a thing.

  Next, the implementation situation of the jack in several areas accompanying the passage of a specific vehicle is demonstrated. FIG. 4 is an explanatory diagram showing the implementation status of jacks in a plurality of areas accompanying the passage of a specific vehicle.

  The jack is triggered by the fact that the specific moving body approaches the area and the specific moving body is detected from the captured image of the signage device 1 in the area. In the example shown in FIG. 4, the specific vehicle 4 travels on a road, and the specific vehicle 4 sequentially passes in the vicinity of a plurality of signage devices 1 installed side by side along the road. At this time, when the specific vehicle 4 approaching the area is detected from the photographed image of the signage device 1 located at the end of the area, a jack is started in the area, and a plurality of jacks corresponding to the detection of the specific vehicle 4 are provided. Sequentially implemented in the area.

  That is, when the specific vehicle 4 approaches the first area A, jacking is performed in the area A, and when the specific vehicle 4 approaches the next area B, jacking is performed in the area B. When approaching the next area C, jacking is performed in the area C. Thus, in the present embodiment, the jack is implemented so as to follow the movement of the specific vehicle 4.

  Further, when a predetermined display time elapses after the jack is started or when the specific vehicle 4 cannot be detected from the photographed images of all the signage devices 1 in one area, the jack in the area ends.

  Next, a schematic configuration of the signage apparatus 1 will be described. FIG. 5 is a block diagram showing a schematic configuration of the signage apparatus 1.

  In addition to the display 11 and the camera 12, the signage device 1 includes a communication unit 13 (reception unit and transmission unit), a control unit 14, and a storage unit 15.

  The communication unit 13 receives content distributed from the server device 2. Further, the communication unit 13 receives an instruction (such as a start instruction or an end instruction) related to display of content distributed from the server device 2. In addition, the communication unit 13 periodically transmits the captured image output from the camera 12 to the server device 2 at a predetermined cycle.

  The control unit 14 controls the display 11, the camera 12, and the communication unit 13. In the present embodiment, when an instruction related to display of content transmitted from the server device 2 is received, the content specified by the instruction is given priority over other content, that is, normal content preset in the schedule. Control to display on the display 11 is performed.

  Next, a schematic configuration of the server device 2 will be described. FIG. 6 is a block diagram illustrating a schematic configuration of the server device 2.

  The server device 2 includes a communication unit 21 (reception unit and transmission unit), a control unit 22, and a storage unit 23.

  The communication unit 21 receives captured images periodically transmitted from the signage device 1. In addition, the communication unit 21 distributes the content to the signage device 1. In addition, the communication unit 21 transmits an instruction (such as a start instruction or an end instruction) related to content display to the signage device 1. Note that the content may be distributed so as to serve as an instruction to display the content. Further, the content may be distributed in advance in accordance with the traffic schedule of the specific mobile body (advertisement vehicle or advertising person).

  The memory | storage part 23 memorize | stores the specific image regarding the external appearance of a specific mobile body. As the specific image, a captured image obtained by capturing a specific moving body in advance may be used. The specific image may be a part of the appearance of the specific moving body. In addition, the storage unit 23 stores information related to the correspondence between the specific mobile object and the content.

  The control unit 22 includes a specific object detection unit 25, a selection unit 26, a display control unit 27, and a transaction management unit 28. The control unit 22 includes a processor, and each unit of the control unit 22 is realized by causing the processor to execute a program stored in the storage unit 23.

  The specific object detection unit 25 collates the captured image received by the communication unit 21 with the specific image stored in the storage unit 23 to detect the specific moving body. In this specific object detection, image collation for collating a captured image with a specific image is performed. In this image collation, for example, a moving object is detected from the captured image, and an image area of the moving object is cut out from the captured image. Next, a feature amount is extracted from the image area of the moving object, and the feature amount and the feature of the specific image are extracted. By comparing the amount, it is determined whether or not the moving object in the captured image is a specific moving object. By performing this image collation with a specific image for each specific mobile body, the specific mobile body is identified and the mobile body ID is acquired.

  Here, in the image area on the roadway side in the photographed image (omnidirectional image) acquired from the signage device 1, a vehicle traveling on the roadway is reflected, thereby detecting a specific vehicle (advertisement vehicle or emergency vehicle). be able to. In addition, a person walking on the sidewalk is shown in the image area on the sidewalk side in the photographed image, so that a specific person (person wearing an advertising costume or costume) can be detected.

  When the specific moving object is detected by the specific object detection unit 25, the selection unit 26 is detected by the specific object detection unit 25 based on information on the correspondence relationship between the specific moving body and the content stored in the storage unit 23. The content corresponding to the specific mobile object is selected.

  The selection unit 26 is included in a predetermined range including the signage device 1 that is a transmission source of the captured image in which the appearance of the specific moving body is detected, that is, included in one area or one group that is a jack implementation unit. A plurality of signage devices 1 to be selected are selected. In the present embodiment, the storage unit 23 stores information related to the planned number of signage devices (planned signage number) for displaying content, and the selection unit 26 is a signage that is a transmission source of a captured image in which a specific moving body is detected. Using the device 1 as a base point, a signage device is selected until the planned number is reached. The number of areas to be displayed may be used instead of the planned signage number.

  The display control unit 27 controls display of jack content on the signage device 1. That is, the start timing and end timing of the jack are controlled. The start timing of the jack is when the specific moving body is detected by the specific object detection unit 25. When the specific moving body is detected, the selection unit 26 targets the signage device 1 selected by the selection unit 26. A start instruction to display the content selected in is transmitted from the communication unit 21.

  On the other hand, the jack end timing is different between time control and detection control. In the time control, when a predetermined display time elapses after the jack is started, an end instruction for terminating the display of the jack content is transmitted from the communication unit 21. In the detection control, when the specific vehicle cannot be detected from the captured images of all the signage devices 1 in the area, an end instruction is transmitted from the communication unit 21.

  The accounting management unit 28 calculates a charging fee based on the number of signage devices 1 that actually display the content and the display time when the content is actually displayed on the signage device 1.

  In this embodiment, the captured image is periodically transmitted from the signage device 1 to the server device 2, and the server device 2 performs image matching between the specific image related to the appearance of the specific moving body and the captured image. Although the specific mobile body is detected, the specific mobile body may be detected by the signage device 1. In this case, a specific image relating to the appearance of the specific moving body may be distributed in advance to the signage device 1 and the specific image may be stored in the storage unit 15.

  Next, the signage management database operated by the server device 2 will be described. FIG. 7 is an explanatory diagram showing information registered in the signage management database.

  The server device 2 operates a signage management database that manages information related to the signage device 1. Information (signage management information) registered in the signage management database is stored in the storage unit 23.

  In this signage management database, information regarding each item of area ID, group ID, signage ID, location information, charging weight, and status is registered.

  The area ID is identification information given to each area that is a unit of jack. The group ID is identification information assigned to each group obtained by dividing the area. The signage ID is identification information given to each signage device 1. The position information is position information of each signage device 1. The charging weight is information regarding weighting when calculating the charging fee, and specifically, a weighting coefficient corresponding to the advertising effect is registered. The status is information regarding the current state of each signage device 1, that is, whether or not content is displayed, and the content being displayed.

  Next, the customer management database operated by the server device 2 will be described. FIG. 8 is an explanatory diagram showing information registered in the customer management database.

  In the server device 2, a customer management database that manages information defined by a contract with a customer who has signed a use contract for the signage device 1 is operated. Information (customer management information) registered in the customer management database is stored in the storage unit 23.

  In this customer management database, information relating to each item of customer ID, mobile object ID, type, image information, content, display time, scheduled signage number, and company name is registered.

  The customer ID is identification information given to each customer. The mobile object ID is identification information given to a specific mobile object that becomes a trigger when the advertisement jack is executed. The type is information related to the type of the specific mobile object (large bus, minivan, motorcycle, person, etc.). The image information is information regarding a specific image related to the appearance of the specific moving body. The content is information relating to content (moving image, still image) corresponding to the specific moving body. The display time is information relating to the time for which content is displayed on the signage device 1 at the time of jacking. The planned signage number is information regarding the planned number of signage devices 1 that display content at the time of jacking.

  In the example shown in FIG. 8, when six signage devices 1 are installed in one area and jacking is performed in one area, the planned number of signage is 6, and jacking is performed in two areas. In this case, the planned signage number is 12, and when the jack is performed in one of the groups obtained by dividing the area into two, the planned signage number is 3. In addition, when the type of the specific moving object is a person, the moving speed is slow, so the display time is set to be long.

  Next, the accounting management database operated by the server device 2 will be described. FIG. 9 is an explanatory diagram showing information registered in the accounting management database.

  In the server device 2, an accounting management database that manages information necessary for billing related to the display of content in the signage device 1 is operated. Information (accounting management information) registered in the accounting management database is stored in the storage unit 23.

  In this accounting management database, information relating to each item of customer ID, company name, mobile object ID, date, start time, end time, used signage ID, number of used signage, and charging fee is registered.

  Here, the mobile object ID is the mobile object ID of the specific mobile object detected from the captured image. The date is the date when the content is actually displayed. The start time is the time when the content display is started, and the end time is the time when the content display is ended. The used signage ID is the signage ID of the signage device 1 that actually displays the content. The number of signage used is the number of signage devices 1 that actually display content.

  The server device 2 charges the customer based on information (accounting management information) registered in the accounting management database. The start time, the end time, and the number of used signage are acquired from the accounting management database, and the display time for actually displaying the content is calculated for each signage device 1 from the start time and the end time, and the display time and used signage are calculated. Charge fee is calculated based on the number.

  If the signage device 1 breaks down, a specific mobile object is detected in duplicate, an emergency vehicle passes, etc., there are cases where the content display cannot be performed as scheduled in the contract for various reasons. In such a case, by calculating the charging fee as described above, it is possible to charge appropriately according to the situation in which the content is actually displayed on the signage device 1.

  In the present embodiment, the charge is calculated based on the coefficient set in the item of charge weighting in the signage management database (see FIG. 7). In this charging weighting, the charging is weighted according to the position of the signage device 1, that is, the unit price (amount per hour) is changed. For example, in a place where a large number of people usually stay, the advertising effect is large, so the unit price is set higher than other places, for example, 1.5 times the standard unit price. In the example shown in FIG. 7, the weighting coefficient is set large in the signage devices 1 of A-3, A-6, and B-1 located near the intersection.

  Next, operations of the signage device 1 and the server device 2 will be described. In the following, an example in which an advertising vehicle as a specific moving body is detected will be described, but the advertising person may be processed in the same manner as the advertising vehicle.

  In the present embodiment, the advertisement jack is started when the advertisement vehicle is detected with the advertisement jack being detected as a trigger advertisement vehicle start timing. On the other hand, the end timing of the advertisement jack differs between time control and detection control. In addition, what kind of control should be implemented should just allow a user to select suitably.

  In the time control, the end timing of the advertisement jack is when a preset display time (for example, 10 minutes) has elapsed, and when the display time has elapsed since the advertisement vehicle was detected, the advertisement jack is terminated.

  Further, in the detection control, the end timing of the advertising jack is set to be when the advertising vehicle cannot be detected from the captured images of all the signage devices 1 in the area, and when the advertising vehicle cannot be detected, Exit the ad jack.

  First, time control will be described. FIG. 10 is a flowchart showing an operation procedure of the signage device 1 in time control. FIG. 11 is a flowchart showing an operation procedure of the server device 2 in time control.

  As shown in FIG. 10, in the signage apparatus 1, first, a captured image output from the camera 12 is transmitted from the communication unit 13 to the server apparatus 2 (ST101). Next, when the communication unit 13 receives a start instruction transmitted from the server device 2 (Yes in ST102), the control unit 14 starts displaying the content specified by the received start instruction (ST103). At this time, the content distributed together with the start instruction may be displayed, but the content specified by the start instruction may be selected from the content distributed in advance and displayed. .

  Then, while the end instruction transmitted from the server device 2 is not received (No in ST104), the display of the content specified by the start instruction is continued. On the other hand, when an end instruction transmitted from server device 2 is received (Yes in ST104), the control unit 14 ends the displayed content (ST105).

  If the start instruction transmitted from the server device 2 is not received (No in ST102), the content based on the normal schedule is displayed and the display of the content designated from the server device 2 is terminated (ST105). , Return to content based on the normal schedule.

  The captured image of the camera 12 is continuously transmitted to the server device 2 regardless of the content to be displayed.

  As shown in FIG. 11, in the server apparatus 2, first, a captured image transmitted from the signage apparatus 1 is received by the communication unit 21 (ST201). Next, the control unit 22 determines whether the advertising vehicle can be detected from the captured image by the specific object detection unit 25 by comparing the received captured image with the specific image registered in the customer management database (ST202). ).

  Here, when the advertising vehicle can be detected (Yes in ST202), it is next determined whether or not the emergency content that should be displayed with priority over the content corresponding to the advertising vehicle is being displayed (ST203).

  Here, when the emergency content is not being displayed (No in ST203), referring to the signage management database, from the signage ID of the signage device 1 that is the transmission source of the captured image in which the advertising vehicle is detected, the advertisement jack A target area is specified (ST204).

  Next, referring to the customer management database, based on the detected advertising vehicle, the content display condition (scheduled signage number and display time) is acquired (ST205). Further, the selection unit 26 refers to the signage management database, selects the content corresponding to the detected advertising vehicle, and selects the number of signage devices 1 located in the area targeted for the advertising jack by the number of scheduled signage. (ST206).

  Then, the display control unit 27 transmits an instruction to start the selected content from the communication unit 21 to the selected signage device 1 (ST207). At this time, the selected content may be distributed together with the start instruction, but the content may be distributed in advance and only the start instruction may be transmitted.

  Next, timing by the display timer is started (ST208). When the display time registered in the customer management database has passed (Yes in ST209), an end instruction is transmitted from the communication unit 21 to the signage device 1 (ST210).

  If the advertising vehicle cannot be detected (No in ST202), no special processing is performed. If the emergency content is being displayed (Yes in ST203), no special processing is performed and the emergency content display is continued as it is.

  If an emergency vehicle is detected from the start of time measurement (ST208) until the display time elapses (Yes in ST209), the timekeeping is temporarily stopped, and an instruction to cancel the displayed content and emergency A content start instruction is transmitted to the signage device 1. Thereby, in the signage apparatus 1, the advertising content corresponding to the advertising vehicle is switched to the emergency content. When the emergency vehicle can no longer be detected, an emergency content end instruction and a canceled advertisement content restart instruction are transmitted to the signage device 1. Thereby, in the signage device 1, the emergency content is switched to the advertising content corresponding to the advertising vehicle. At this time, if the advertising content is a moving image, it may be reproduced continuously from the stopped reproduction position.

  In the present embodiment, when an advertising vehicle is detected, a start instruction is transmitted to the signage device 1, and when the display time has elapsed, an end instruction is transmitted to the signage device 1, but the end instruction is transmitted. Instead, when the start instruction is transmitted, information regarding the display time may be transmitted to the signage device 1, and the display may be terminated when the display time has elapsed in the signage device 1 due to the display timer. In this case, an end report may be transmitted from the signage device 1 to the server device 2.

  Next, detection control will be described. FIG. 12 is a flowchart showing an operation procedure of the signage device 1 during detection control. FIG. 13 is a flowchart showing an operation procedure of the server device 2 during detection control.

  As illustrated in FIG. 12, in the signage device 1, as in the example illustrated in FIG. 10, the captured image output from the camera 12 is transmitted from the communication unit 13 to the server device 2 (ST 101), and transmitted from the server device 2. When the start instruction to be received is received by the communication unit 13 (Yes in ST102), the control unit 14 starts displaying content (ST103). And the start report containing own signage ID and display start time is transmitted to the server apparatus 2 from the communication part 13 (ST121).

  When the communication unit 13 receives an end instruction transmitted from the server device 2 (Yes in ST104), the control unit 14 ends the displayed content (ST105). Then, an end report including its own signage ID and display end time is transmitted from communication unit 13 to server device 2 (ST122).

  As shown in FIG. 13, the server apparatus 2 first performs the same processing (ST201 to ST207) as the example shown in FIG.

  When the communication unit 21 receives the start report transmitted from the signage device 1 (ST221), the advertising vehicle is then extracted from the captured images transmitted from all the signage devices 1 that are displaying the content specified by the server device 2. It is determined whether or not it can no longer be detected (ST222).

  Here, when the advertising vehicle can be detected (No in ST222), no special processing is performed, and the content is continuously displayed on the signage device 1. On the other hand, when the advertising vehicle can no longer be detected (Yes in ST222), the signage device 1 that ends the display of the content is selected, and an end instruction is transmitted from the communication unit 21 to the signage device 1 (ST223).

  Next, when the end report transmitted from the signage device 1 is received by the communication unit 21 (ST224), the signage ID, the display start time, and the display end time included in the start report and the end report are acquired, and these pieces of information are obtained. Register in the accounting management database (ST225).

  In this way, when information necessary for charging is registered in the accounting management database, the accounting management unit 28 displays the content from the display start time and the display end time at an appropriate timing or in response to a user operation. The time is calculated, and the fee is calculated based on the display time.

  Next, a case where a plurality of advertising vehicles are detected in duplicate will be described.

  In the present embodiment, advertisement jacking is performed in area units or group units. For this reason, not only when a plurality of advertising vehicles are detected from a photographed image of one signage device 1, but also a plurality of advertising vehicles are detected from any one of the photographed images of a plurality of signage devices 1 included in the same area or group. Even in such a case, it is not possible to determine which of the contents respectively corresponding to the plurality of advertising vehicles should be displayed on the signage device 1.

  Therefore, in the present embodiment, when a plurality of advertising vehicles are detected, as described below, any one of preceding priority control, area division control, sequential selection control, time distribution control, and customer attribute control is performed. can do. In addition, what kind of control should be implemented should just allow a user to select suitably.

  In the advance priority control, the previously detected advertising vehicle is prioritized. In this case, even if another advertising vehicle is detected later, the state where the content corresponding to the previously detected advertising vehicle is displayed on all the signage devices 1 in the target area is continued.

  In the area division control, the target area is divided into a plurality of divided areas, and the signage device 1 in each divided area is divided into content corresponding to the advertisement vehicle detected earlier and the advertisement vehicle detected later. Allocate corresponding content. This area division control is effective when a plurality of advertising vehicles exist apart or when the traveling lanes are different.

  Here, in the case where the traveling lane is different between the specific vehicle detected earlier and the specific vehicle detected later, the content corresponding to the specific vehicle detected first in a group unit set for each lane And content corresponding to the specific vehicle detected later. In this case, the content corresponding to one specific vehicle is displayed on the signage device 1 of the group close to the lane in which one specific vehicle travels, and the other signage device 1 in the group near the lane in which the other specific vehicle travels The content corresponding to the specific vehicle is displayed.

  On the other hand, when the traveling lanes of the specific vehicle detected earlier and the specific vehicle detected later are the same, the signage device 1 in front of the previously detected specific vehicle is detected first. The content corresponding to the specific vehicle thus detected may be displayed, and the content corresponding to the specific vehicle detected later may be displayed on the signage device 1 behind the specific vehicle detected earlier.

  In the sequential selection control, a plurality of contents respectively corresponding to the plurality of advertising vehicles are sequentially allocated to the plurality of signage devices 1. That is, the content corresponding to the advertisement vehicle detected earlier and the content corresponding to the advertisement vehicle detected later are alternately allocated to the plurality of signage devices 1 installed side by side along the road. . In this case, different contents are displayed on two adjacent signage devices 1. This sequential selection control is effective when there are a plurality of advertising vehicles nearby.

  In the time distribution control, a plurality of contents respectively corresponding to a plurality of advertising vehicles are time-distributed, and different contents corresponding to the plurality of advertising vehicles are sequentially displayed on each signage device 1. That is, the content corresponding to the advertisement vehicle detected earlier and the content corresponding to the advertisement vehicle detected later are alternately displayed for a predetermined time (for example, 5 seconds) by one signage device 1. . This time distribution control is effective when there are a plurality of advertising vehicles nearby.

  In customer attribute control, a priority is set for an advertising vehicle according to a customer's attribute, and an advertising vehicle with a higher priority is given priority. For example, a higher priority is set for an advertising vehicle of a customer with a high contract fee. In this case, even if an advertising vehicle detected later is detected, if the priority of the advertising vehicle detected prior to the advertising vehicle is high, the content corresponding to the advertising vehicle detected earlier is The state displayed on all the signage devices 1 is continued. On the other hand, when the priority of the advertising vehicle detected later than the advertising vehicle detected earlier is higher, the displayed content corresponds to the advertising vehicle detected later in all the signage devices 1 in the area. You can switch to what you want.

  In such control in which a plurality of advertising vehicles are detected in duplicate, the overlapping state of the plurality of advertising vehicles is eliminated, that is, when only one advertising vehicle can be detected, all of the target areas The signage device 1 displays content corresponding to the advertising vehicle that can be detected. At this time, the content to be displayed may be switched in all or part of the signage device 1 in the area.

  Next, an operation procedure of the server device 2 when a plurality of advertising vehicles are detected will be described. FIG. 14 is a flowchart showing an operation procedure of the server device 2 when a plurality of advertising vehicles are detected in duplicate.

  In the server device 2, first, the same processing (ST201 to ST205) as the example shown in FIG. 11 is performed.

  Then, the control unit 22 determines whether or not the advertisement jack is already being executed in the area targeted for the advertisement jack (ST231). Here, when the advertisement jack is not already being implemented (No in ST231), the same processing (ST206 to ST210) as the example shown in FIG. 11 is performed.

  On the other hand, when the advertisement jack is already being implemented (Yes in ST231), the signage device 1 displays the content corresponding to the advertisement vehicle detected later in the selection unit 26 based on the selection condition at the time of duplication. And the signage device 1 that displays the content corresponding to the previously detected advertising vehicle is selected again. That is, either the content corresponding to the advertisement vehicle detected earlier or the content corresponding to the advertisement vehicle detected later is allocated to the plurality of signage devices 1 located in the area targeted for the advertisement jack ( ST232).

  Here, the control when a plurality of advertising vehicles are detected includes the preceding priority control, area division control, sequential selection control, time distribution control, and customer attribute control, as described above. Based on the selected condition, the signage device 1 that displays the content corresponding to each advertising vehicle is selected. In the prioritized priority control, the signage device 1 that displays the content corresponding to the advertising vehicle detected later is not selected. In the customer attribute control, the signage device 1 that displays only one of the content corresponding to the advertisement vehicle detected earlier and the content corresponding to the advertisement vehicle detected later is selected.

  Next, an instruction to start the selected content is transmitted to the selected signage device 1 (ST207). At this time, in the signage device 1 in which the content to be displayed is changed from the one corresponding to the previously detected advertising vehicle to the one corresponding to the advertising vehicle detected later, a switching instruction for switching the content to be displayed is transmitted. Is done.

  The subsequent processing (ST208 to ST210) is the same as the example shown in FIG.

  FIG. 14 shows the case of time control as in the example shown in FIG. 11. However, in the case of detection control as in the example shown in FIG. In this case, if one advertising vehicle cannot be detected, a switching instruction is transmitted to the signage device 1 so that only the content corresponding to the other advertising vehicle is displayed on the signage device 1. Is done.

  Moreover, although the case where two advertising vehicles of the advertising vehicle detected previously and the advertising vehicle detected afterwards was mainly demonstrated here, it is the same also when three or more advertising vehicles are detected. You can follow the procedure below.

  In the above description of the operations of the signage device 1 and the server device 2, the case where the advertising vehicle (same as the advertising person) is detected as the specific moving body has been described. However, the control when the emergency vehicle is detected is detected. When control (see FIG. 13) is detected and an emergency vehicle serving as a trigger is detected, jacking by emergency content is started, and emergency content cannot be detected from images captured by all signage devices 1 in the area. End the jack by.

(Second Embodiment)
Next, a second embodiment will be described. Note that points not particularly mentioned here are the same as in the above embodiment. FIG. 15 is a block diagram illustrating a schematic configuration of the signage apparatus 1 according to the second embodiment.

  In the first embodiment, the specific vehicle is detected by comparing the captured image of the camera 12 with the specific image. However, in the present embodiment, the specific vehicle is detected based on a beacon signal transmitted from the specific vehicle 4. .

  The specific vehicle 4 includes a beacon transmission unit 41 that transmits a beacon signal indicating that the specific vehicle 4 is the specific vehicle 4. On the other hand, the signage device 1 includes a beacon receiving unit 16 that receives a beacon signal transmitted from the specific vehicle 4. The beacon signal includes the mobile body ID (identification information of the specific vehicle 4), and the server device 2 compares the signal information received by the signage device 1 with the mobile body ID registered in the customer management database, The specific vehicle 4 is detected.

  In this case, an appropriate wireless communication may be used for the communication of the beacon signal, and short-range communication such as WiFi (registered trademark) or Bluetooth (registered trademark) may be used. In addition to radio waves, communication may be performed using infrared rays or the like.

  Note that the camera 12 is required to detect a specific person existing on the sidewalk side, but in this case, since only the sidewalk side needs to be photographed, it is not necessary to employ an omnidirectional camera for the camera 12.

(Third embodiment)
Next, a third embodiment will be described. Note that points not particularly mentioned here are the same as in the above embodiment. FIG. 16 is a block diagram illustrating a schematic configuration of the server device 2 according to the third embodiment.

  In the first embodiment, in the server device 2, an image captured by the camera 12 of the signage device 1 is acquired from the signage device 1, and a specific person is detected from the image area on the sidewalk side in the captured image. In the embodiment, from the captured image acquired from the signage device 1, the stay information regarding the stay state of the person around the signage device 1 is acquired.

  The control unit 22 of the server device 2 includes a staying information acquisition unit 29. This staying information acquisition unit 29 detects a person staying in the vicinity of the signage device 1 from the captured image acquired from the signage device 1, and based on the person detection result, the staying state of the person in the vicinity of the signage device 1 Get the stay information about. In this embodiment, the staying information (the number of detected persons) and the staying time (the time during which the detected person stays around the signage device 1) are acquired as staying information.

  Here, the captured image captured by the camera 12 of the signage device 1 is periodically transmitted from the signage device 1 to the server device 2 at a predetermined cycle. Therefore, the server apparatus 2 can always acquire the latest staying information (the number of staying persons and staying time) for each signage apparatus 1.

  The retention information (the number of people staying and the staying time) acquired in this way can be used for various applications as shown below.

  First, based on the current staying number of people for each signage device 1, the signage device 1 in which more people stay in the vicinity is specified, and the location information of the signage device 1 is used using an appropriate communication medium such as cellular communication. Thus, the advertising vehicle can be guided to an area where a large number of people stay by transmitting to the in-vehicle terminal device mounted on the advertising vehicle or the portable terminal device possessed by the driver. In this case, the address of the in-vehicle terminal device or the mobile terminal device may be registered in the customer management database (see FIG. 8) as a notification destination.

  In this case, the position information of the signage device 1 where many people stay is output from the in-vehicle terminal device to the car navigation device, and the car navigation device guides the route to the signage device 1 as the destination. Good. In addition, a plurality of signage devices 1 with a large number of people staying are selected, position information of the plurality of signage devices 1 is output from the in-vehicle terminal device to the car navigation device, and a signage device in which many people stay in the car navigation device You may make it guide the path | route which passes the vicinity of 1 in order.

  Further, when the number of people staying around the signage device 1 is large or when the staying time is long, the advertising effect of the content displayed on the signage device 1 is increased. Therefore, the evaluation information indicating the magnitude of the advertisement effect is output based on the staying number of people and the staying time. For example, a coefficient relating to charging weighting is output as evaluation information. Thereby, it is possible to weight the billing according to the advertising effect. Moreover, you may make it provide stay information (the number of staying persons and staying time) and evaluation information to a customer.

  In the present embodiment, a person staying around the signage device 1 is detected from an image captured by the camera 12, but a radar that detects the person may be provided instead of the camera 12. . The radar simply detects a moving object that is assumed to be a person, and can be used to acquire staying information. To detect a specific person (a person wearing an advertising costume or costume) I need a camera.

  In the present embodiment, the server device 2 acquires a captured image by the camera 12 of the signage device 1 from the signage device 1, performs person detection on the captured image, and stays information (staying number of people and staying time). However, the signage device 1 detects the person in the photographed image and provides the person detection result to the server device 2, or the staying information obtained from the person detection result to the server device 2. Or may be provided.

  By the way, you may make it transmit the push notification containing the information regarding a coupon (discount of various charges, grant of privilege), etc. to the portable terminal device which exists in the circumference | surroundings of the signage apparatus 1. FIG. This push notification may be transmitted from the server device 2 or may be transmitted from the signage device 1. Thereby, detailed information regarding the content can be provided to a person who has stayed around the signage device 1 and viewed the content displayed on the signage device 1.

  Further, the signage device 1 is provided with an optical ID communication unit that transmits an optical ID signal (visible light signal), and a person staying around the signage device 1 points the camera of the portable terminal device toward the signage device 1. The advertisement information may be acquired. The optical ID signal includes URL information of a website that presents detailed advertisement information, and when the optical ID signal is received by the mobile terminal device, a screen of the website is displayed. Thereby, the person who showed interest in the content displayed on the signage apparatus 1 can browse detailed advertisement information.

  In this case, the number of optical ID signals received can be determined from the number of accesses to the website, and the advertising effect of the content displayed on the signage device 1 can be determined from the number of received optical ID signals. . Also, when accessing the website, the signage device 1 that has received the optical ID can be identified by transmitting the location information of the mobile terminal device to the web server, and thereby the advertising effect for each signage device 1 In addition, it is possible to weight the charge according to the advertising effect.

  Also, on the website, detailed advertisement information related to the content displayed on the signage device 1 may be displayed, but the area where the jack is implemented is presented on the website and the jack is implemented. A person may be guided to the area.

  Moreover, you may make it provide a prize by lottery for the person who received the optical ID signal with the portable terminal device. In this case, when the website is accessed, by acquiring the terminal ID of the portable terminal device, it is possible to notify the portable terminal device that the lottery has been won after leaving the website. Further, when accessing a website, a lottery may be performed on the spot to display the winning of the lottery on the mobile terminal device.

  In addition, you may make it provide the optical ID communication part which transmits a light ID signal (visible light signal) in an advertising vehicle.

  As described above, the embodiments have been described as examples of the technology disclosed in the present application. However, the technology in the present disclosure is not limited to this, and can be applied to embodiments in which changes, replacements, additions, omissions, and the like have been performed. Moreover, it is also possible to combine each component demonstrated by said embodiment into a new embodiment.

  For example, in the above-described embodiment, the specific object serving as a trigger for starting the jack is a specific moving object (specific vehicle or specific person), but the specific object is not limited to such a moving object. For example, when a specific object is displayed on a large vision installed on the wall of a building, content corresponding to the specific object displayed on the large vision is displayed all at once on the signage device 1 installed around the large vision. You may be made to do.

  Moreover, although the said embodiment demonstrated the example of a specific vehicle and a specific person as a specific mobile body, a specific mobile body is not limited to such a mobile body on a road. For example, a flying object such as an airship or a drone may be used as the specific moving object.

  In the above-described embodiment, the example of the server device 2 connected to the signage device 1 via the network as the control device that controls display of content on the signage device 1 has been described. One of the plurality of signage devices 1 may be a control device, and the signage devices 1 may be connected to each other so that the plurality of signage devices 1 perform a cooperative operation for displaying the same content.

  Moreover, although the said embodiment demonstrated the example of the signal transmitted from the picked-up image which image | photographed the circumference | surroundings of the signage apparatus 1 with the camera, and a specific mobile body as sensor information, sensor information is not limited to these. For example, sound output from a specific moving body may be detected as sensor information.

  The control device and the signage device according to the present invention have an effect of giving a great impact to a person who views the signage device and obtaining a high advertising effect, and are connected to a plurality of signage devices. The present invention is useful as a control device that controls display of content, a signage device that displays content, and the like.

1 Signage device 2 Server device (control device)
3 Road Installation 4 Specified Vehicle 11 Display 12 Camera 13 Communication Unit 14 Control Unit 15 Storage Unit 16 Beacon Reception Unit 21 Communication Unit 22 Control Unit 23 Storage Unit 25 Specific Object Detection Unit 26 Selection Unit 27 Display Control Unit 28 Accounting Management Unit 29 Residence information acquisition unit 41 Beacon transmission unit

Claims (14)

A control device connected to a plurality of signage devices to control display of content on the signage device,
A receiver for receiving sensor information transmitted from the signage device;
Based on the sensor information, a specific object detection unit that detects a specific object as a trigger,
A storage unit for storing information on the correspondence between the specific object and the content;
When the specific object is detected by the specific object detecting unit, the content corresponding to the specific object is selected, and the signage device including the signage device that is a transmission source of the sensor information in which the specific object is detected is included. A selection unit that selects a plurality of the signage devices located within a range;
A transmission unit that transmits an instruction to display the content selected by the selection unit for the signage device selected by the selection unit;
A control device comprising: The sensor information is a photographed image obtained by photographing the periphery of the signage device,
The storage unit stores a specific image related to the appearance of the specific object,
The control device according to claim 1, wherein the specific object detection unit detects the specific object by comparing the captured image with the specific image. The sensor information is signal information transmitted from the specific object and received by the signage device,
The storage unit stores identification information of the specific object,
The control device according to claim 1, wherein the specific object detection unit detects the specific object by comparing signal information received by the signage device with identification information of the specific object. The storage unit stores information on a planned number of signage devices that display the content,
The said selection part selects the said signage apparatus from the said signage apparatus which is a transmission source of the said sensor information by which the said specific thing was detected until it reaches the said planned number. 4. The control device according to any one of 3. The specific object is a specific moving body that sequentially passes in the vicinity of a plurality of the signage devices,
The selection unit selects the signage device so that the content is displayed on the signage device following the movement of the specific moving body. The control device described.   The control device according to claim 1, wherein information related to a display time for actually displaying the content is received from the signage device instructed to display the content.   6. The control device according to claim 1, wherein information related to a display time for displaying the content is transmitted to the signage device instructed to display the content.   2. The accounting management unit according to claim 1, further comprising an accounting management unit that calculates a charging fee based on a number of the signage devices that actually display the content and a display time when the content is actually displayed on the signage device. The control device according to claim 7.   9. The control device according to claim 8, wherein the accounting management unit calculates the charging fee by performing weighting according to an installation position of the signage device. It further comprises a staying information acquisition unit that acquires staying information related to the staying status of the person around the signage device,
The control device according to claim 8 or 9, wherein the accounting management unit calculates the charging fee by performing weighting according to the staying information.   When the plurality of specific objects are detected based on the sensor information of the plurality of signage devices located within the predetermined range, the selection unit performs a plurality of the specific determinations based on a predetermined selection condition. The control device according to any one of claims 1 to 10, wherein a plurality of contents corresponding to each of the objects are allocated to the plurality of signage devices. A sensor that senses the surroundings of the device,
A display for displaying content;
A transmitter for transmitting sensor information related to the detection result of the sensor to the control device;
A receiving unit that receives an instruction related to display of the content corresponding to the specific object, transmitted from the control apparatus, when a specific object serving as a trigger is detected from the sensor information in the control device;
A control unit that displays the content specified by the instruction received by the receiving unit on the display unit in preference to other content;
With
The signage device that displays the same content as the other signage devices located within a predetermined range in the instruction received by the receiving unit. A signage system comprising a plurality of signage devices and a control device connected to the signage device and controlling display of content on the signage device,
The controller is
A receiver for receiving sensor information transmitted from the signage device;
Based on the sensor information, a specific object detection unit that detects a specific object as a trigger,
A storage unit for storing information on the correspondence between the specific object and the content;
When the specific object is detected by the specific object detection unit, the content corresponding to the specific object is selected, and the signage device that is the transmission source of the sensor information in which the specific object is detected A selection unit that selects a plurality of the signage devices located within a range;
A transmission unit that transmits an instruction to display the content selected by the selection unit for the signage device selected by the selection unit;
The signage device
A sensor that senses the surroundings of the device,
A display unit for displaying the content;
A transmitter for transmitting sensor information related to the detection result of the sensor to the control device;
A receiving unit that receives an instruction related to display of the content corresponding to the specific object, transmitted from the control apparatus, when a specific object serving as a trigger is detected from the sensor information in the control device;
A signage system comprising: a control unit that displays the content specified by the instruction received by the receiving unit on the display unit with priority over other content. A display control method that is connected to a plurality of signage devices and controls display of content on the signage device,
Receiving sensor information transmitted from the signage device;
Based on the sensor information, a specific object that triggers is detected,
When the specific object is detected, the content corresponding to the specific object is selected based on information on the correspondence between the specific object and the content, and the sensor information in which the specific object is detected is transmitted. Selecting a plurality of the signage devices located within a predetermined range including the original signage device;
A display control method for transmitting an instruction to display the selected content for the selected signage device.

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