JP2017224010A - Advertisement viewing check program and advertisement viewing check system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement viewing check system and advertisement viewing check program that allow an advertisement motion image to be made available for viewing without any burden on users, and can refund a part of an advertisement remuneration to the user.SOLUTION: In an advertisement viewing check program for making a computer execute: an information accumulation step of storing identification information on a Web page to be browsed through a Web browser in storage means as motion image relevant information; and an information transmission step of transmitting a motion image relevant information data set having the motion relevant information included to a server computer. The information accumulation step includes: an identification information determination step of determining whether the identification information on the Web page is relevant to a motion image; a reproduction time storage step of recognizing a reproduction time of the motion image, and storing the recognized reproduction time in association with the identification information in the storage means; and a viewing time storage step of recognizing a viewing time of the motion image, and storing the recognized viewing time in association with the identification information in the storage means.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an advertisement viewing confirmation system and an advertisement viewing confirmation program capable of returning a part of an advertisement reward to a user when the user views an advertisement video on an arbitrary website.

  Conventionally, many advertisements using the Internet have been used. Specifically, there are a text advertisement and a banner advertisement displayed on a web page, a moving picture advertisement that plays a CM (Commercial Message) moving picture, and the like.

  Such an Internet advertisement is displayed on a web page by an advertiser based on a request from the advertiser, and the user can view the internet advertisement displayed on the web page, or the site desired by the advertiser via the internet advertisement. Advertisers are paid to advertisers by directing users to

  In addition, by using such Internet advertisements, users click on banner advertisements to visit the sites desired by advertisers, or browse advertisement videos, and return a part of the advertising reward from advertisers to users. There is also a so-called point site system.

  In such a point site, while the user is logged in (authenticated) to the point site, for example, by viewing the advertisement video posted on the point site, the advertisement video viewed by the user is grasped and the viewed advertisement Part of the advertising reward is given back to the user according to the video.

JP2015-153007 A JP 2002-092471 A

  However, in such a point site, it is necessary for the user to visit the point site in order to obtain part of the advertising reward as a reduction reward. For this reason, the user who browses the advertisement is limited to a user who visits a specific website such as a point site, and the advertisement effect is limited.

  In addition, as a user, it is necessary to visit a specific website such as a point site in order to obtain a reward, so there are many users who stop visiting the point site.

  On the other hand, for example, in a moving image posting site, an advertisement moving image is interrupted and reproduced as in a television commercial while a moving image being viewed by a user is reproduced. As described above, by interrupting the advertisement moving image, it is possible to make the user surely view the advertisement moving image, but there is no merit for the user because a return reward is not obtained. For this reason, the user often skips the advertisement video, and cannot obtain a sufficient advertising effect.

  In the present invention, in view of such a current situation, an advertisement viewing confirmation system and an advertisement viewing confirmation program capable of viewing advertisement videos without burden on the user and reducing a part of the advertisement reward to the user are provided. The purpose is to provide.

The present invention was invented to solve the problems in the prior art as described above, and the advertisement viewing confirmation program of the present invention includes:
An information accumulating step for storing the identification information of the web page viewed by the web browser in the storage means as moving image related information;
An information transmitting step of transmitting a moving image related information data set including the moving image related information to a server computer;
An advertisement viewing confirmation program for causing a computer to execute
The information accumulation step includes
An identification information determination step of determining whether the identification information of the web page is identification information related to a moving image;
A reproduction time storage step of recognizing the reproduction time of the moving image and storing it in the storage means in association with the identification information;
A viewing time storage step of recognizing the viewing time of the moving image and storing it in the storage means in association with the identification information;
It is characterized by including.

In this case, the information accumulation step includes
An advertisement moving image determination step of determining whether or not the moving image is a predetermined advertisement moving image based on the identification information may be further included.

The information accumulation step includes
A viewing completion determining step of determining whether or not the advertisement moving image has been viewed to the end can be further included.

  Further, a computer-readable recording medium that records the above-described advertisement viewing confirmation program is also included as one aspect of the present invention.

The advertisement viewing confirmation system of the present invention includes a server computer connected to a user terminal via a network,
An advertising information database in which at least advertising video identification information is registered,
A user database where at least user information is registered, and
And
The server computer is
Registered in association with the video related information including at least the identification information of the web page browsed by the web browser in the user terminal, the identification information of the advertising video registered in the advertisement information database and the identification information of the advertising video. The amount of return reward is registered in the user database in association with the user information based on the information related to the advertisement reward.

  According to the present invention, when the user is watching the advertisement video based on the history of the video that the user is viewing arbitrarily, a part of the advertising reward is returned to the user. It is possible to allow the user to view the advertisement video without burden, and to give the user a motivation to view the advertisement video.

FIG. 1 is a system configuration diagram for explaining an outline of an advertisement viewing confirmation system in the present embodiment. FIG. 2 is a flowchart for explaining the information storage step S10 of the advertisement viewing confirmation program in the present embodiment.

  The advertisement viewing confirmation system and the advertisement viewing confirmation program according to the present invention determine whether or not the video is a predetermined advertisement video from the identification information of the video viewed on the user terminal. A system that returns a part of the advertising reward from the publisher to the user is provided.

Hereinafter, embodiments (examples) of the present invention will be described in more detail based on the drawings.
FIG. 1 is a system configuration diagram for explaining an outline of an advertisement viewing confirmation system in the present embodiment.

  As shown in FIG. 1, the advertisement viewing confirmation system 10 of this embodiment includes, for example, a calculation means such as a CPU (Central Processing Unit), a storage means such as an HDD (Hard Disk Drive) and a RAM (Random Access Memory), and the like. The advertisement viewing confirmation program executed on the user terminal 20 and the server computer 30 for analyzing the moving image viewing data transmitted from the advertisement viewing confirmation program.

  The advertisement viewing confirmation program according to the present embodiment has been described as operating as a plug-in or an extended function of a web browser installed in the user terminal 20, but is not limited thereto, and is installed in the user terminal 20. Any software that operates as software is acceptable.

  The user terminal 20 is not particularly limited as long as it is a computer in which a web browser can be installed. For example, the user terminal 20 can be a personal computer, a smartphone, a tablet computer, a portable game machine, a stationary game machine, or the like. .

  The server computer 30 is not particularly limited as long as it is a computer that can perform predetermined arithmetic processing, and may be composed of one or a plurality of server computers.

  In this embodiment, the user terminal 20 and the server computer 30 are configured to be connectable to the network 40, and the user terminal 20 and the server computer 30 can be connected via the network 40. Note that the user terminal 20 need not always be connected to the network 40. The network 40 may be an intranet or the Internet.

  When the user terminal 20 is connected to the network 40, the advertisement viewing confirmation program is configured to be able to transmit moving image related information described later to the server computer 30 via the network 40.

As will be described later, the advertisement viewing confirmation program according to this embodiment includes an information accumulation step S10 and an information transmission step S20.
FIG. 2 is a flowchart for explaining the information accumulation step S10 of the advertisement viewing confirmation program of the present embodiment.

  In the user terminal 20 in which the advertisement viewing confirmation program of the present embodiment is installed, the advertisement viewing confirmation program starts to operate simultaneously with the start of the web browser.

  Then, the advertisement viewing confirmation program discriminates the identification information of the web page browsed by the web browser (S11), and when this identification information is the identification information related to the moving image, this identification information is stored in the storage means of the user terminal 20. Information is stored (S12).

  In this specification, “identification information” is information for identifying a resource handled by a computer, and includes, for example, a URI (Uniform Resource Identifier) (URL (Uniform Resource Locator) and a URN (Uniform Resource Name)). .).

  Further, by embedding arbitrary embedded information (for example, a digital watermark) in the moving image file, this embedded information can be used as identification information. In this case, it can be configured to determine whether or not a specific moving image has been browsed by the web browser by determining the presence or absence of the embedded information.

  Next, the advertisement viewing confirmation program recognizes the reproduction time of the moving image being browsed by the web browser, and stores this reproduction time in the storage means in association with the identification information of the moving image (S13).

And it waits until a user complete | finishes viewing of this moving image (S14).
When the user finishes viewing the moving image, the viewing time of the moving image is recognized, and this viewing time is stored in the storage means in association with the identification information of the moving image (S15).

  In this way, the moving image related information including the identification information, the reproduction time, and the viewing time of the moving image viewed by the user is sequentially stored as a moving image related information data set in the storage unit. Note that the information accumulation step S10 is configured to determine whether or not the web browser is operating in the user terminal 20 (S16), and to always operate while operating.

The information transmission step S20 is preferably performed periodically, and is configured to transmit the moving image related information data set accumulated in the storage means to the server computer 30.
In addition, when transmitting moving image relevant information to the server computer 30, it is preferable to transmit the moving image related information data set in association with user information.

The server computer 30 that has received the moving picture related information data set determines whether or not the moving picture viewed by the user is a predetermined advertising moving picture based on the moving picture related information data set.
Specifically, the server computer 30 in this embodiment includes an advertisement information database 32 in which at least advertisement video identification information is registered, and a user database 34 in which at least user information is registered. Whether the identification information included in the video related information data set is the identification information of the advertising video by comparing each identification information included in the data set with the identification information of the advertising video registered in the advertising information database 32 It is configured to determine whether or not.

In the advertisement information database 32, information related to the advertisement reward is registered in association with the identification information of the advertisement moving image.
In the server computer 30 configured as described above, when the moving image related information data set includes the identification information of the advertisement moving image, the advertisement registered in the advertisement information database 32 in association with the identification information of the advertisement moving image. Based on the information about the reward, processing is performed so that a part of the advertisement reward is returned to the user.

  Specifically, the amount of return reward is registered in the user database 34 of the server computer 30 in association with the user information. In this specification, “reduction reward” includes not only a part or all of the advertisement reward paid from the advertiser to the advertisement publisher, but also the reward paid from the advertisement publisher regardless of the advertisement reward.

  In addition, the amount of the return reward registered in the user database 34 may be registered as a cash amount, or may be registered as a point calculated under a certain condition. In addition, the point can also use the point of the point service which an existing provider provides.

  Further, the server computer 30 is configured to determine whether or not the user has watched the video to the end based on the playback time and the viewing time associated with the identification information of the video determined to be the advertisement video. You can also.

  By configuring in this way, when the user skips the advertisement video partway, it is possible not to give a return reward.

  With this configuration, the advertisement viewing confirmation system 10 according to the present embodiment can determine whether or not the advertisement video is included in the video viewed on the user terminal 20, and the advertisement video is included. Can give a reward to the user.

  As a user, if the advertisement viewing confirmation program of the present embodiment is installed in the user terminal 20, for example, it is not necessary to visit a specific website such as a point site, and any video can be viewed on a video posting site or the like. Therefore, the burden on the user who views the advertisement video is reduced.

  In this embodiment, the server computer 30 is provided with the advertisement information database 32. However, the user terminal 20 is also provided with the advertisement information database 32. You may make it discriminate | determine whether it is a predetermined | prescribed advertising moving image (advertisement moving image discrimination | determination process), and the determination whether the user watched the advertising moving image to the last (viewing completion discrimination | determination process).

  In such a configuration, only the video-related information about the advertisement video that has been viewed up to the end needs to be transmitted from the user terminal 20 to the server computer 30, and data that is unnecessary to give a reward to the user. Need not be exchanged between the user terminal 20 and the server computer 30.

  When the advertisement information database 32 is provided in the user terminal 20, the advertisement viewing confirmation program is preferably configured to update the advertisement information database 32 by periodically connecting to the server computer 30.

The preferred embodiment of the present invention has been described above, but the present invention is not limited to this, and various modifications can be made without departing from the object of the present invention.
For example, in the above embodiment, only when the identification information of the web page browsed by the web browser is the identification information related to the moving image, the storage means stores it. All the information may be stored in the storage unit, and all the identification information may be transmitted to the server computer 30.

  Further, for example, a magnetic tape (digital data storage (DSS), etc.), a magnetic disk (hard disk drive (HDD), flexible disk (FD), etc.), an optical disk (compact disc (CD), etc., which records the advertisement viewing confirmation program of the present invention. ), Digital versatile disc (DVD), Blu-ray disc (BD), etc.), magneto-optical disc (MO), flash memory (SSD (Solid State Drive), memory card, USB memory, etc.), etc. It is included as one aspect.

10 advertisement viewing confirmation system 20 user terminal 30 server computer 32 advertisement information database 34 user database 40 network

Claims (5)

An information accumulating step for storing the identification information of the web page viewed by the web browser in the storage means as moving image related information;
An information transmitting step of transmitting a moving image related information data set including the moving image related information to a server computer;
An advertisement viewing confirmation program for causing a computer to execute
The information accumulation step includes
An identification information determination step of determining whether the identification information of the web page is identification information related to a moving image;
A reproduction time storage step of recognizing the reproduction time of the moving image and storing it in the storage means in association with the identification information;
A viewing time storage step of recognizing the viewing time of the moving image and storing it in the storage means in association with the identification information;
An advertisement viewing confirmation program characterized by comprising: The information accumulation step includes
The advertisement viewing confirmation program according to claim 1, further comprising an advertisement moving image determination step for determining whether or not the moving image is a predetermined advertisement moving image based on the identification information. The information accumulation step includes
The advertisement viewing confirmation program according to claim 2, further comprising a viewing completion determining step of determining whether or not the advertisement moving image has been viewed to the end.   The computer-readable recording medium which recorded the advertisement viewing-and-confirmation confirmation program in any one of Claim 1 to 3. A server computer connected to the user terminal via a network;
An advertising information database in which at least advertising video identification information is registered,
A user database where at least user information is registered, and
And
The server computer is
Registered in association with the video related information including at least the identification information of the web page browsed by the web browser in the user terminal, the identification information of the advertising video registered in the advertisement information database and the identification information of the advertising video. The advertisement viewing confirmation system is configured to register the amount of the return reward in the user database in association with the user information based on the information related to the advertisement reward.

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